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9 Word of Mouth Marketing Examples and Strategies - Shopify
<!DOCTYPE html><html lang="en"><head><title>9 Word of Mouth Marketing Examples and Strategies - Shopify</title><meta charSet="utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><meta name="description" content="Want to spread the word about your business like wildfire? Learn the latest word of mouth marketing strategies to get a free, sustainable flow of new customers."/><meta property="fb:pages" content="20409006880"/><meta property="fb:app_id" content="847460188612391"/><meta property="og:type" content="website"/><meta property="og:site_name" content="Shopify"/><meta property="og:title" content="9 Word of Mouth Marketing Examples and Strategies - Shopify"/><meta property="og:description" content="Want to spread the word about your business like wildfire? 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group-hover:text-black">International sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/plus/solutions/b2b-ecommerce"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell wholesale & direct<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-business (B2B)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/payments"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Accept online payments<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Set up forms of payment</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Market" class="text-t7 inline-block">Market</span></div><ul class="pb-2" aria-labelledby="subNavItem-Market"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Market your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach & retain customers</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/facebook-instagram"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Market across social<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social media integrations</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/inbox"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Chat with customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/email-marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Nurture customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/segmentation"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Know your audience<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gain customer insights</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Manage" class="text-t7 inline-block">Manage</span></div><ul class="pb-2" aria-labelledby="subNavItem-Manage"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/manage"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Manage your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Track sales, orders & analytics</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/finance"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Manage your finances & access funding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Finance</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/analytics"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Measure your performance<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analytics and Reporting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/shipping"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Ship orders faster<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/orders"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Manage your stock & orders<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Inventory & order management</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fulfillment"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Outsource fulfillment & returns<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Fulfillment Network</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/flow"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Automate your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Flow</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="External source: Shopify Developers . Build with Shopify's powerful APIs"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify Developers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build with Shopify's powerful APIs</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/plus"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">A commerce solution for growing digital brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/enterprise"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Enterprise<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Solutions for the world's largest brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/products"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">All Products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Explore all Shopify products & features</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/pricing">Pricing</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Resources-toggle-open" aria-controls="ResourcesDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3 font-semi-medium">Resources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="ResourcesDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Help and support" class="text-t7 inline-block">Help and support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Help and support"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/en/" aria-label="External source: Help and support . Get 24/7 support"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Help and support<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Get 24/7 support</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/topics/guides"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">How-to guides<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Read in-depth business guides</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://academy.shopify.com" aria-label="External source: Business courses . Learn from proven experts"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Business courses<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from proven experts</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business strategy tips</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Popular topics" class="text-t7 inline-block">Popular topics</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Popular topics"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/what-is-shopify"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">What is Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">How our commerce platform works</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/editions"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">New, innovative Shopify products</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/topics/founder-stories"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Founder stories<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from successful merchants</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/how-to-build-a-brand"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build your brand from scratch</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/marketing-plan"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build a marketing plan</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/ecommerce-seo-beginners-guide"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Ecommerce SEO<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Improve your search ranking</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/topics/social-media-optimization"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Social media strategy<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Turn social into sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/how-to-scale-small-business"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Business growth<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Scale your business</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Essential tools" class="text-t7 inline-block">Essential tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Essential tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/logo-maker"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Logo maker<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="External source: Stock photography ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Stock photography<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/business-plan-template"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Business plan template<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="External source: Link in bio tool ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Link in bio tool<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/qr-code-generator"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">QR code generator<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/enterprise">Enterprise</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="What’s new-toggle-open" aria-controls="What’s newDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3 font-semi-medium">What’s new</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="What’s newDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl 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data-component-name="image"><img alt="" src="https://cdn.shopify.com/b/shopify-brochure2-assets/d16cdb69b9913e5054d18007ecc1cdeb.png?originalWidth=888&originalHeight=1037"/></picture></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/retail/word-of-mouth-marketing"/><meta itemProp="dateModified" content="2021-07-26T21:09:31.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-shopifysans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/retail" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/retail/topics/marketing" class="no-underline hover:text-link-light-hover topic-link">Marketing</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">9 Word of Mouth Marketing Examples and Strategies</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">Want to spread the word about your business like wildfire? Learn the latest word of mouth marketing strategies to get a free, sustainable flow of new customers.</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90"> <!-- -->by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/retail/authors/michael-keenan" class="no-underline" itemProp="url"><span itemProp="name">Michael Keenan</span></a></span></div><div class="text-body-sm text-shade-50">Last updated<!-- --> <time>Jul 26, 2021</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/1246/6441/articles/Two_people_talking_over_coffee.jpg?v=1727355180&originalWidth=1848&originalHeight=782" alt="Two people talking over coffee" loading="eager" decoding="async" width="1848" height="782" 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word-of-mouth marketing and referral marketing</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#5">How to drive word-of-mouth marketing</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#6">Examples of word-of-mouth marketing campaigns </a></li></ul><div class="hidden md:block bg-retail-bannerBg"><div class="p-6"><p class="richtext text-2xl font-aktivgroteskextended leading-4 desktop:leading-7 color-black tracking-[-0.02em]">Unify online and in-person sales today.</p><p class="richtext font-aktivgroteskextended desktop:leading-7 color-black tracking-[-0.02em] text-2xl mb-9 font-bold">For free.</p><a href="/pos/request-info" class="flex justify-between align-middle font-aktivgroteskextended leading-6 tracking-[-0.0175rem] !no-underline border-b-[1px] border-black group">Talk to sales<span class="flex justify-center items-center w-6 h-6 ml-4 my-auto [&_svg]:w-6 reduced-motion:group-hover:translate-x-0 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class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div> <p>Word-of-mouth marketing is a strategy that convinces existing customers to tell their family and friends about products they’re happy with. For retailers, the goal is to create something worth spreading the word about. </p> <p>This type of marketing drives <a href="https://www.semrush.com/blog/word-of-mouth-stats/" target="_blank" rel="nofollow noopener noreferrer">$6 trillion in revenue</a> annually for retailers. It’s estimated to account for 13% of all consumer sales. Shoppers in industries like electronics, groceries, and apparel rely on word-of-mouth recommendations <a href="https://www.statista.com/statistics/831324/influence-word-of-mouth-purchase-product-category/" target="_blank" rel="nofollow noopener noreferrer">most often</a>.</p> <p>Ready to take advantage of word-of-mouth recommendations? In this guide, we’ll share how your retail business can drive revenue using word-of-mouth marketing. </p><div id="text-cta" class="hidden lg:block"></div> <h2 id="1">What is a word-of-mouth marketing strategy?</h2> <p><strong>Word-of-mouth marketing, also known as word-of-mouth advertising, is the process of influencing organic discussions about your brand. It’s a free advertisement from a customer that comes from having a positive experience with your brand. Highly involved buyers often recommend their personal contacts. They also make word of mouth a key influencer in their purchasing decisions, and generate high customer lifetime loyalty.</strong></p> <blockquote class="border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [&_p]:mb-4 [&_cite]:font-aktivgroteskextended [&_cite]:text-sm [&_cite]:not-italic [&_cite]:font-medium [&_cite]:tracking-[-0.0175rem] [&_footer]:mt-4 [&_cite::before]:content-["–"] [&_cite::before]:mr-1 border-retail-highlight"> <p>Word of mouth is the most effective marketing channel, but more importantly, it is the only thing that really shows that what you are building has any true value.</p> <footer><cite>Lanai Moliterno, founder of <a href="https://livesozy.com/" target="_blank" rel="nofollow noopener noreferrer">Sozy</a></cite></footer> </blockquote> <p>It’s a strategy almost half of businesses worldwide rely on heavily to drive sales. That makes sense considering <a href="https://www.nielsen.com/us/en/insights/article/2012/consumer-trust-in-online-social-and-mobile-advertising-grows/" target="_blank" rel="nofollow noopener noreferrer">92% of consumers</a> trust family and friends over advertising, and <a href="https://influencermarketinghub.com/influencer-marketing-statistics/" target="_blank" rel="nofollow noopener noreferrer">38.5% of brands</a> report conversions and sales from influencer marketing.</p> <h2 id="2">Why word-of-mouth marketing matters for retailers</h2> <p>Traditional advertising is taking a back seat to other forms of promotion in today’s world. Many advertising channels have seen a decline in click-through rate (CTR) over the past few years.</p> <p>In Q1 2020, the median CTR for Google Research ads decreased from <a href="https://www.adstage.io/resources/adstage-benchmark-reports/" target="_blank" rel="nofollow noopener noreferrer">2.5% to 1.55%</a>. CTR remains lower year over year. The same applies to display ads, which have an even worse CTR average of 0.47%.</p> <p>Head to social media and things don’t get much better. Just 1.1% of people who view your Facebook news feed ads, 0.79% of Facebook Story views, and 0.22% of Instagram ad audiences <a href="https://www.smartinsights.com/internet-advertising/internet-advertising-analytics/display-advertising-clickthrough-rates/" target="_blank" rel="nofollow noopener noreferrer">will click through</a>. </p> <p>As a small-business retailer, you don’t have money to waste on expensive and unpredictable ads. You need to <a href="/retail/measure-marketing-performance" target="_blank">know your marketing strategies will work</a> and be cost effective. </p> <p>Word of mouth is a reliable channel for retailers of any size and age. Not only is it mostly free to generate referrals, but <a href="https://referralrock.com/blog/roi-statistics-of-word-of-mouth-marketing/" target="_blank" rel="nofollow noopener noreferrer">40% of leads</a> come from word-of-mouth marketing.</p> <p><img src="https://cdn.shopify.com/s/files/1/1246/6441/files/Percent_of_leads_from_WoM_chart.jpg?v=1627319190" alt=""></p> <p>Not convinced? Beyond friends and family, <a href="https://www.brightlocal.com/learn/local-consumer-review-survey-2014/" target="_blank" rel="nofollow noopener noreferrer">88% of people</a> trust online reviews written by other consumers as much as they trust recommendations from personal contacts. Plus, <a href="http://www.adweek.com/digital/ogilvy-cannes-study-behold-the-power-of-word-of-mouth/?red=pr" target="_blank">74% of consumers</a> identify word of mouth as a key influencer in their purchasing decisions. </p> <div data-guide="retail_marketing" data-guide-image="https://cdn.shopify.com/s/files/1/0070/7032/files/docloop.gif" data-component-name="blog-CTA-retail-marketing"></div> <h2 id="3">Benefits of word-of-mouth marketing</h2> <h3>Customer loyalty</h3> <p>Word-of-mouth marketing creates a loyal customer base. Shoppers don’t just purchase and forget. Instead, they engage with the brand and share their experience with others. </p> <blockquote class="border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [&_p]:mb-4 [&_cite]:font-aktivgroteskextended [&_cite]:text-sm [&_cite]:not-italic [&_cite]:font-medium [&_cite]:tracking-[-0.0175rem] [&_footer]:mt-4 [&_cite::before]:content-["–"] [&_cite::before]:mr-1 border-retail-highlight">Data shows that <a href="https://smallbiztrends.com/2016/10/customer-retention-statistics.html" target="_blank" rel="nofollow noopener noreferrer">65% of sales</a> will come from existing customers. By having customers who can verify that your products are amazing, you’ll have a base of people who’ll continue buying from you.</blockquote> <p>These people can assist your marketing efforts and bring new customers to your business. They provide the value of sharing a referral, and you save time and money on acquiring new customers. </p> <p>(That’s especially important considering customer acquisition costs have <a href="https://blog.hubspot.com/service/customer-acquisition-study" target="_blank" rel="nofollow noopener noreferrer">increased by nearly 50%</a> in the past eight years.)</p> <h3>Brand affinity and trust</h3> <p>With so much competition for customer attention, brands are investing heavily in marketing and advertising. But that comes with an onslaught of shady marketing tactics that consumers are becoming ignorant to. </p> <p>Think about where you see them: Facebook, Instagram, radio, laptop, billboards. People just want products from brands they can trust. They can be skeptical of professional ads. </p> <blockquote class="border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [&_p]:mb-4 [&_cite]:font-aktivgroteskextended [&_cite]:text-sm [&_cite]:not-italic [&_cite]:font-medium [&_cite]:tracking-[-0.0175rem] [&_footer]:mt-4 [&_cite::before]:content-["–"] [&_cite::before]:mr-1 border-retail-highlight"> <a href="http://www.nielsen.com/us/en/insights/news/2012/consumer-trust-in-online-social-and-mobile-advertising-grows.html" target="_blank">Nielsen reports</a> that 92% of consumers believe suggestions from friends and family more than advertising.</blockquote> <p>Those recommendations and reviews from customers or brand ambassadors are more trustworthy. It shows your business’ track record of being reliable and builds trust with buyers.</p> <p>In short: trust drives consumer decision making. Retailers don’t have to build their own trust; just get someone who a potential customer already trusts to recommend them. </p> <h3>Social engagement and buzz</h3> <p>Viral marketing campaigns aren’t sustainable, but they give short bursts of brand awareness and revenue to retailers.</p> <p>A word-of-mouth marketing strategy is viral in nature. If you create enough hype around your brand or create a memorable customer experience, it can help your brand go viral. </p> <p>At first, you’ll find WOM may only lead to a few sales. But as your brand grows, you’ll see more people start tagging friends in your posts, mentioning you in their Stories or Reels, or talking about your brand on TikTok. </p> <p>Over time, this social engagement and buzz can help you grow at a faster rate than just relying on influencer partnerships, Facebook ads, or organic social media marketing. </p> <h3>Reach older generations</h3> <p>It’s easy to forget that not everybody shops online. The internet penetration rate is <a href="https://www.statista.com/statistics/617136/digital-population-worldwide/" target="_blank" rel="nofollow noopener noreferrer">just 59.5%</a> globally, meaning billions of potential shoppers don’t use the web to research, browse, or buy products. </p> <p>Word of mouth slots perfectly into that strategy, making it essential for retailers who reach older generations. Some <a href="https://www.semrush.com/blog/word-of-mouth-stats/" target="_blank" rel="nofollow noopener noreferrer">18% of Generation X</a> discover products through word of mouth, compared to 16% of baby boomers and 12% of Generation Z. </p> <h2 id="4">The difference between word-of-mouth and referral marketing</h2> <p>People often confuse referral marketing and word-of-mouth marketing as the same thing, which makes sense considering the two concepts seem similar at first glance. </p> <p>The difference? Word-of-mouth marketing is about creating buzz around your brand or service. It’s organic and not a true promotional strategy because it’s not forced. People naturally talk about your brand because they genuinely want to. </p> <p>Imagine a brand you <em>love</em> sends you a free birthday gift in the mail. You share it on social media, your friends see it, they sign up for the same campaign. </p> <p>When they receive their birthday gift, they share it on social media, tell their friends, and recommend others sign up because the service was so great. The retailers who use organic word-of-mouth marketing are starting viral campaigns. </p> <p>Referral marketing, on the other hand, is a promotion strategy that encourages current customers to refer new ones. There is usually an incentive attached to referral programs, such as points in a program, discounts on future purchases, or cash bonuses. </p> <h2 id="5">How to drive word-of-mouth marketing</h2> <p>Word of mouth is undoubtedly a powerful marketing tactic for retailers.</p> <p>Here’s how to develop your own word-of-mouth strategy to trigger positive conversations about your brand, expand your potential customer base, and make more revenue. </p> <ol> <li aria-level="1">Create something buzzworthy</li> <li aria-level="1">Provide quality service and experiences </li> <li aria-level="1">Amplify brand advocates</li> <li aria-level="1">Empower fans and experts</li> <li aria-level="1">Build an active social media following</li> <li aria-level="1">Become a local thought leader</li> <li aria-level="1">Collect online reviews</li> </ol> <h3>1. Create something buzzworthy</h3> <p>The first thing that comes to mind when you hear “buzzworthy” is a product launch or a big sale. However, there’s a strategy behind viral content that gains popularity through social sharing.</p> <p>According to a <a href="https://myscp.onlinelibrary.wiley.com/doi/abs/10.1016/j.jcps.2014.05.002" target="_blank" rel="nofollow noopener noreferrer">research study</a> by Jonah Berger, the author of <em>Contagious</em>, there are six key factors that drive what people talk about and share.</p> <p>Let’s take a look at how we retailers use them to drive word-of-mouth recommendations:</p> <ol> <li aria-level="1"> <strong>Social currency.</strong> The better your product makes someone look, the more likely they’ll be to share it. Create content that excites customers. Who are your customers trying to impress? How can you make them better at something? Create a blog, do a Facebook Live, or run live workshops.</li> <li aria-level="1"> <strong>Triggers. </strong>Things that are top of mind are more likely to be shared. Create partnerships with influencers and other local brands that have similar audiences. Make sure they also have similar values as your brand. </li> <li aria-level="1"> <strong>Emotion. </strong>People share things they care about. Think about content that will excite your readers emotionally. Relevant content is a good way to engage and get them talking about your brand.</li> <li aria-level="1"> <strong>Public.</strong> The easier something is to see, the more likely people will imitate it. Create content your audience can share. Host public events and share news. Try to avoid sensitive topics or polarizing opinion pieces or any other content that will turn off readers from sharing. </li> <li aria-level="1"> <strong>Practical value.</strong> People share useful information to help others. What are your audience’s pain points? What questions do they have? What information are they looking for? For example, if your audience is made up of wine enthusiasts, create a tasting guide or answer an FAQ about how wine is made.</li> <li aria-level="1"> <strong>Stories.</strong> Stories <a href="https://medium.com/swlh/the-science-of-storytelling-why-we-love-stories-fceb3464d4c3" target="_blank" rel="nofollow noopener noreferrer">boast our feelings of trust and compassion</a>. They also help communicate important information in a relatable way. Share your story or stories about your customers using your products. It helps readers envision using your products and can encourage them to share the story in their network. </li> </ol> <h3>2. Provide quality service and experiences</h3> <p>The secret to word-of-mouth marketing is to create something worth talking about—be it products, services, or experiences.</p> <p>The good news is that the bar is low. Research shows <a href="https://success.qualtrics.com/rs/542-FMF-412/images/ROI%20of%20customer%20experience%202020.pdf" target="_blank" rel="nofollow noopener noreferrer">94% of US consumers</a> would recommend a brand whose service they rate as “very good”. But that experience spans many different sectors in a retail store, from your product to customer service and <a href="/retail/visual-merchandising" target="_blank">visual merchandising</a>. </p> <p>Do your best to go any lengths to make customers feel happy and satisfied, whether in-store or online. Train sales associates on what a positive experience looks like, how to ask discovery questions and use techniques like <a href="/retail/suggestive-selling" target="_blank">suggestive selling</a>. </p> <p>Look to create unique and functional in-store experiences for customers. You can create beautiful <a href="/retail/10-innovative-window-displays-that-you-should-consider-stealing" target="_blank">window displays</a>, leverage visual merchandising, or create helpful and cool <a href="/retail/retail-signage" target="_blank">retail signage</a>.</p> <p>Myriam Jessier is a customer of <a href="https://patisseriesdolivier.com/" target="_blank" rel="nofollow noopener noreferrer">Les gourmandises d'Olivier</a>, a French pastry shop that pivoted its entire business online in four days during the pandemic. It makes money thanks to word of mouth. </p> <p>According to Myriam, “It involves an Instagram presence, but a lot of customers recommend things because macaroons and croissants are not something you trust anyone with.”</p> <blockquote class="border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [&_p]:mb-4 [&_cite]:font-aktivgroteskextended [&_cite]:text-sm [&_cite]:not-italic [&_cite]:font-medium [&_cite]:tracking-[-0.0175rem] [&_footer]:mt-4 [&_cite::before]:content-["–"] [&_cite::before]:mr-1 border-retail-highlight"> <p>Lean into comforts. We seek childhood comforts. French expats adore this brand [Les gourmandises d’Olivier] and share it as a self-care tip. This couple and their pastries take me back to the ’90s, back when my dad was still alive and things weren’t so dire. That feeling, there’s no price for it. They import specific things from France for that feeling and mouthfeel.</p> <footer><cite><a href="https://www.myriamjessier.com/" target="_blank" rel="nofollow noopener noreferrer">Myriam Jessier</a>, digital strategist and customer</cite></footer> </blockquote> <p>The most important part: if your customers don’t love your products, it’s unlikely they’ll take the time to tell their friends, their family, or people on the internet about it.</p> <h3>3. Amplify brand advocates</h3> <p>Happy customers are the perfect people to refer products to their family and friends. Encourage them to do so by recognizing and rewarding their brand loyalty.</p> <p>User-generated content is any image, video, or text posted online by your customers. Not only will it make existing customers feel valued if you share their social media posts on your brand profile, but Social Media Today found that <a href="https://www.socialmediatoday.com/social-business/5-ways-encourage-user-generated-content-social-media" target="_blank" rel="nofollow noopener noreferrer">85% of users believe</a> UGC is more believable than other types of content.</p> <p>“Content generated by your users and followers can be much more impactful, engaging, and shareable. That is why you have to learn how to encourage people to create user-generated content. </p> <p>“Start with encouraging your Instagram followers to use your branded hashtag or @mention you in Instagram content about your brand. You can also run contests and share giveaways with UGC as an entry to qualify.” —Courtney Quigley, Business Reputation Consultant at <a href="https://rizereviews.com/" target="_blank" rel="nofollow noopener noreferrer">Rize Reviews</a></p> <figure><img alt="Rothys social media" src="https://cdn.shopify.com/s/files/1/1246/6441/files/Rothys_4bcb89e5-86f7-47bd-a7c9-b1b529092451.jpg?v=1627319239" loading="lazy"> <figcaption>Rothy’s reposts UGC from previous customers to <a href="https://www.instagram.com/p/CQtbCikHfBf/" target="_blank" rel="nofollow noopener noreferrer">its Instagram profile</a> to imply it’s appreciated when others do the same.</figcaption> </figure> <h3>4. Empower fans and experts</h3> <p>A subsection of customer satisfaction, empowerment is another great way to generate word-of-mouth marketing referrals. It makes customers feel confident in their choices. </p> <p>The simplest way to do this is by getting customers involved in the product development process. This shows you care about them and their stories and experiences, and that you value their feedback.</p> <p>Three ways to empower fans include:</p> <ul> <li aria-level="1">Collect feedback for new products by sending out post-purchase surveys with tools like <a href="https://www.typeform.com/" target="_blank" rel="nofollow noopener noreferrer">Typeform</a> and <a href="https://apps.shopify.com/shopify-email?surface_detail=marketing-email-marketing&surface_inter_position=1&surface_intra_position=2&surface_type=category" target="_blank">Shopify Email</a>. </li> <li aria-level="1">Livestream with subject matter experts and fans to give them a voice. </li> <li aria-level="1">Get on channels they prefer. </li> </ul> <p>Clothing retailer <a href="https://gymshark.com/" target="_blank" rel="nofollow noopener noreferrer">Gymshark</a> empowered fans with its video livestreams. Its community consisted mainly of fitness enthusiasts and professionals. To empower both, it paid personal trainers to host live workout sessions through its Facebook page. The trainers got paid work when most of their income disappeared; others could get their workout when gyms closed.</p> <p><img src="https://cdn.shopify.com/s/files/1/1246/6441/files/Gymshark_ad.jpg?v=1627323272" alt="" loading="lazy"></p> <h3>5. Build an active social media following</h3> <p>Did you know that <a href="https://blog.hubspot.com/blog/tabid/6307/bid/30239/71-More-Likely-to-Purchase-Based-on-Social-Media-Referrals-Infographic.aspx?__hstc=34155582.5b3634b38c29c5a1b10b0ba3e67d297b.1625226519109.1625226519109.1625226519109.1&__hssc=34155582.4.1625226519109&__hsfp=1008812412" target="_blank" rel="nofollow noopener noreferrer">71% of consumers</a> are more likely to purchase based on social media referrals? </p> <p>Social networks are superb word-of-mouth marketing channels because they scale. One happy customer who heads to LinkedIn, for example, can influence hundreds of others to buy the same item (depending on their audience size). </p> <p>One way to get more word-of-mouth referrals is through building your own social media community. Communities create a feeling of fellowship around shared interests and goals. They also:</p> <ul> <li aria-level="1">Promote engagement</li> <li aria-level="1">Bring people closer to your brand</li> <li aria-level="1">Increase visibility</li> <li aria-level="1">Provide inspiration for customers</li> <li aria-level="1">Build trust and attracts followers </li> </ul> <p>Myriam describes how the pastry shop Les gourmandises d’Olivier builds its social media presence through WOM marketing:</p> <ul> <li> <strong>“Great product + IG friendly macaroon making classes. </strong>The pastries are that good. But the macaroon making is unique and IG friendly. It attracted a crowd starved for cool things to do at home. An influencer reached out and Sandrine was baffled. She just told the lady: bring your lover boy on Valentine’s Day and we'll make macaroons, no money. The rest is history, the content produced resonated with quite a few folks.”</li> </ul> <ul> <li aria-level="1"> <strong>“Connect with local fans.</strong> There are a few folks, high rollers, who spend thousands online and come into the shop for the daily fix (or almost daily fix). They tell all their colleagues and friends about it. So you come in for one croissant and, oh boy, you find out you can buy a bunch of these and make them at home on your own time without having to deal with COVID restrictions.”</li> </ul> <p>This product is great for word-of-mouth marketing for many reasons. It photographs super well. It also tastes incredibly good, and customers can even pretend they are a pâtissier if they buy the frozen bits to bake at home.</p> <h3>6. Become a local thought leader</h3> <p><a href="/retail/brick-and-mortar" target="_blank">Brick-and-mortar retail stores</a> have one big advantage over online-only businesses: they can build a local community presence. SMB owners have a better understanding of their community. They can actively get involved and bring value to the people around them. </p> <p>There are several ways to do this, such as:</p> <ul> <li aria-level="1">Hosting events related to your business (or for charity)</li> <li aria-level="1">Participating in, or sponsoring, existing events</li> <li aria-level="1">Having a volunteer program or incentive for employees</li> <li aria-level="1">Donating to local causes through one-offs or portions of your profits</li> <li aria-level="1">Joining community boards or organizations your business could help with (such as arts or music councils, health boards, etc.)</li> </ul> <p>One retailer putting this into action is Better Life Bags, a retail business located in Detroit, Michigan. Its founder, Rebecca Smith, built the entire business <a href="https://betterlifebags.com/pages/our-mission" target="_blank" rel="nofollow noopener noreferrer">on top of a mission</a> to support women in the local community: </p> <blockquote class="border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [&_p]:mb-4 [&_cite]:font-aktivgroteskextended [&_cite]:text-sm [&_cite]:not-italic [&_cite]:font-medium [&_cite]:tracking-[-0.0175rem] [&_footer]:mt-4 [&_cite::before]:content-["–"] [&_cite::before]:mr-1 border-retail-highlight">“Our mission is to hire women who have various barriers to employment to make our custom leather and fabric bags. They are adopted into our Better Life family and given a chance to succeed in life, family, and friendship.”</blockquote> <h3>7. Collect online reviews</h3> <p>Today, word of mouth can come from outside a customer’s social circle. </p> <p>Online reviews from customers now make an impact on purchasing decisions. Reviews help customers feel they can trust a business. Some <a href="https://www.brightlocal.com/research/local-consumer-review-survey/" target="_blank" rel="nofollow noopener noreferrer">94% of consumers</a> say positive reviews make them more likely to buy from a business.</p> <p>Despite their value, when was the last time you asked previous customers to leave a review? Just <a href="https://www.impactbnd.com/blog/word-of-mouth-marketing-strategies-infographic" target="_blank" rel="nofollow noopener noreferrer">a third of businesses</a> actively do it.</p> <p><img src="https://cdn.shopify.com/s/files/1/1246/6441/files/Online_reviews_chart.jpg?v=1627323314" alt="" loading="lazy"></p> <p>Reviews with high star ratings and positive sentiment impact buying decisions, so it’s important to make sure your reviews are in good shape. </p> <p>Recent reviews have an impact on whether or not a customer will buy from your business. Data shows <a href="https://www.brightlocal.com/research/local-consumer-review-survey/" target="_blank" rel="nofollow noopener noreferrer">86% of consumers</a> say they’ll look at reviews from the past three months. This means that old reviews get less attention and have diminishing returns over time. </p> <p>So, what can you do to <a href="/retail/how-to-encourage-customer-reviews-and-why-you-should" target="_blank">get customer reviews</a> consistently? The simplest way is to ask: </p> <ul> <li aria-level="1">Ask for customer reviews in person, over email, or via SMS.</li> <li aria-level="1">Add review links to order confirmation emails.</li> <li aria-level="1">Train sales teams to always ask for feedback after taking payment in-store.</li> <li aria-level="1">Offer incentives—such as entry to a competition or points for a loyalty program—in exchange for reviews on sites like Yelp.</li> </ul> <p>You can choose from a variety of Shopify apps to proactively ask for reviews. Here are a few notable apps, in no particular order: </p> <ul> <li aria-level="1"><a href="https://apps.shopify.com/product-reviews" target="_blank">Product Reviews</a></li> <li aria-level="1"><a href="https://apps.shopify.com/product-reviews-addon" target="_blank">Stamped.io Product Reviews</a></li> <li aria-level="1"><a href="https://apps.shopify.com/loox-fashion-reviews" target="_blank">Loox Product Reviews & Photos</a></li> </ul> <h2 id="6">Examples of word of mouth marketing campaigns</h2> <h3>Casper</h3> <p><a href="https://casper.com/" target="_blank" rel="nofollow noopener noreferrer">Casper</a> is a DTC company praised for its incredible short-term growth. It sold $20 million in its first 10 months through word of mouth and a minimal advertising budget. </p> <p>The brand has a fun social media strategy that includes sleep-related articles, fast response times, and gifting events. Alongside high-quality products, those elements work together to create the perfect storm: the willingness for customers to share its products organically.</p> <blockquote class="border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [&_p]:mb-4 [&_cite]:font-aktivgroteskextended [&_cite]:text-sm [&_cite]:not-italic [&_cite]:font-medium [&_cite]:tracking-[-0.0175rem] [&_footer]:mt-4 [&_cite::before]:content-["–"] [&_cite::before]:mr-1 border-retail-highlight"> <p>Getting customers to engage with Casper was a crucial part of the startup’s strategy from the beginning, because it didn’t have the advertising budget to compete against the mattress giants.</p> <footer><cite>Philip Krim, co-founder of <a href="https://www.marketwatch.com/story/mattress-startup-casper-relies-on-social-media-word-of-mouth-2015-02-18" rel="nofollow noopener noreferrer" target="_blank">Casper</a></cite></footer> </blockquote> <h3>Threadless</h3> <p><a href="https://www.threadless.com/" target="_blank" rel="nofollow noopener noreferrer">Threadless</a> is a t-shirt marketplace based out of Chicago and founded in 2003. It helps artists sell their designs for t-shirts and accessories online. </p> <p>In its first two years, more than 10,000 members joined the site and sold six figures’ worth of t-shirts—largely through word-of-mouth marketing.</p> <p>Part of its strategy was competitions. Its founder, Jake Nickell, organically promoted a t-shirt design competition using blog comments and social media posts. Family and friends shared the competition off their own back. </p> <p>Thanks to its early commitment to word-of-mouth marketing, the company now brings in over <a href="https://www.owler.com/company/threadless" target="_blank" rel="nofollow noopener noreferrer">$12M per year</a>.</p> <figure><img alt="Tiger design" src="https://cdn.shopify.com/s/files/1/1246/6441/files/Tropicalia.jpg?v=1627323379" loading="lazy"> <figcaption><a href="https://www.referralcandy.com/blog/threadless-marketing-strategy/" target="_blank" rel="nofollow noopener noreferrer">Source</a></figcaption> </figure> <h3>In-N-Out Burger</h3> <p><a href="https://www.in-n-out.com/" target="_blank" rel="nofollow noopener noreferrer">In-N-Out Burger</a> is a cult favorite burger chain in the US. Its popularity (and estimated <a href="https://www.owler.com/company/in-n-out" target="_blank" rel="nofollow noopener noreferrer">$957 million</a> annual revenue) derives mostly from brand advocates and word-of-mouth marketing.</p> <p>Locals love In-N-Out because the food is always fresh. The joint makes everything the old-fashioned way, with nothing frozen or prepackaged. Plus, customers only find out about its “secret menu” when told about it from family and friends. </p> <p>In-N-Out also supports non-profit organizations close to its restaurant locations. All of those elements combine to create a restaurant that customers recommend to their friends <em>without</em> having to ask. </p> <figure><img alt="Woman working at computer" src="https://cdn.shopify.com/s/files/1/1246/6441/files/In_n_Out_fundraiser.jpg?v=1627323997%0A" loading="lazy"> <figcaption><a href="https://www.google.com/url?q=https://www.instagram.com/p/CNtEiMNBDuL/&sa=D&source=editors&ust=1627003434776000&usg=AOvVaw0zs3n3GkOpJiJueKjc0E9K" target="_blank" rel="nofollow noopener noreferrer">Source</a></figcaption> </figure> <h3>Zappos</h3> <p><a href="https://www.zappos.com/" target="_blank" rel="nofollow noopener noreferrer">Zappos</a> is an online shoe and clothing retailer based in Las Vegas. The company was founded in 1999 and was bought out by Amazon <a href="https://techcrunch.com/2009/11/02/amazon-closes-zappos-deal-ends-up-paying-1-2-billion/?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAJyogpOqWtKEcP8zeYE9JA3fJPmsFivXvbS4BwDJ7NpmGVBabaHQuS7YsKEupMTuPtqVJjrNk157qwyOv1q5qGI0i3Z2mS0ZA_XOgTxpf4TJqzDpr0VwtDXTXMUKEZwHf0Mp7c7j9nSp1MAak9ihCM4ZP7BaEeL8DtjuqCHo0Xy7" target="_blank" rel="nofollow noopener noreferrer">in 2009 for $1.2 billion</a>. </p> <p>Its growth strategy? Word-of-mouth marketing. </p> <p>It’s another case study showing how excellent customer service can drive the early success of a retailer. Zappos went out of its way to surprise and delight customers: <a href="https://www.businessinsider.com/zappos-customer-service-crm-2012-1?r=US&IR=T" target="_blank" rel="nofollow noopener noreferrer">it sent flowers</a> to a customer and upgraded them to VIP status after it heard their feet were injured through medical treatment. </p> <p>Stellar customer service is embedded in every interaction someone has with the Zappos brand—even when returning an item. If someone doesn’t like the shoes they’ve purchased, they can return them free of charge.</p> <h3>Sozy</h3> <p><img src="https://cdn.shopify.com/s/files/1/1246/6441/files/Sozy.jpg?v=1627324136" alt="Sozy brand ambassadors" loading="lazy"></p> <p><a href="https://livesozy.com/" target="_blank" rel="nofollow noopener noreferrer">Sozy</a> is a clothing brand on a mission to empower women with soft and cozy clothing. It also aims to make a difference in the world, with 10% of profits supporting survivors of sexual violence, and an additional 10% of profits going toward other chariable initiatives. It’s safe to say they are a brand many women can get behind. </p> <p>Word of mouth is one of its most effective marketing channels. “It is the only thing that shows what you are building has true value,” says Sozy’s founder Lanai Moliterno. The brand encourages people to naturally spread the word through its ambassador program.</p> <blockquote class="border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [&_p]:mb-4 [&_cite]:font-aktivgroteskextended [&_cite]:text-sm [&_cite]:not-italic [&_cite]:font-medium [&_cite]:tracking-[-0.0175rem] [&_footer]:mt-4 [&_cite::before]:content-["–"] [&_cite::before]:mr-1 border-retail-highlight">“We offer ambassadors a gift card to join. Once they do, they are usually our best marketers. Our clothing is so soft and flattering that it doesn’t take much convincing for them to talk about it with their audiences. It works so well, we built a dedicated process to grow our ambassador program.”</blockquote> <p>Sozy’s ambassadors also help provide feedback about new products. They share thoughts on designs, what items they share most, and how their audiences respond to posts. In turn, this helps Sozy create better products for their customers, which helps get the word out naturally and drives more sales. </p> <h2>Getting started with your WOMM strategy</h2> <p>There’s no doubt that WOM is a form of marketing with the power to increase retail sales and ecommerce conversion rates. </p> <p>The key is to create products worth talking about. Give outstanding customer service, amplify brand advocates, and build an active social media following. It’s a marketing strategy that’s tough to standardize, but a steady flow of word-of-mouth recommendations have the power to grow your business dramatically.</p> <div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-retail-highlight" data-component-name="blog-cta-marketing"> <p class="heading--4">Grow your word-of-mouth marketing with Shopify POS</p> <p>Word-of-mouth marketing starts with building customer loyalty, and building customer loyalty starts with gathering customer information. Shopify <a href="/pos">POS</a> will help you collect the necessary customer data you need to build a strong loyalty and word-of-mouth marketing program.</p> <a class="marketing-button marketing-button--small" href="/pos?itcat=retailblog&itterm=word-of-mouth-marketing" target="_blank">Start a free trial</a> </div> <div class="clear"></div> <div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&_h2]:text-t5 border-retail-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">Read more</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/retail/voice-shopping-what-retailers-need-to-know">What Retailers Need to Know About Voice Shopping</a></li><li class="mt-2"><a href="/retail/hyper-personalization-4-retail-examples">Hyper-Personalization: 4 Examples of Retailers Doing it Right</a></li><li class="mt-2"><a href="/retail/cause-marketing">Cause Marketing: What It Is, How To Do It, and Why It Matters</a></li><li class="mt-2"><a href="/retail/facebook-live-for-retail">Retailers Who Are Nailing Facebook Live (And How You Can Too)</a></li><li class="mt-2"><a href="/retail/in-conversation-traditonal-retailers-dtc">5 Lessons Traditional Retailers Can Learn From DTC Brands</a></li><li class="mt-2"><a href="/retail/sales-promotion">How to Run a Successful Sales Promotion (with Proven Ideas and Examples)</a></li><li class="mt-2"><a href="/retail/affiliate-programs-for-retailers">Affiliate Programs for Retailers: What Are They and How They Can Boost Your Revenue</a></li></ul></div><div style="text-align: left;" class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-retail-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&_[itemscope]]:mb-6 [&_[itemscope]:last-child]:mb-0" id="faq-section"> <div itemscope="" itemtype="https://schema.org/FAQPage"> <h2>Word of mouth marketing FAQ</h2> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">What does word of mouth mean in marketing?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text">The term word of mouth marketing, or WOMM, refers to the promotion of a product or service through consumer-to-consumer conversations, rather than through traditional advertising channels.</div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">What is word of mouth marketing examples?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text">Examples of word-of-mouth marketing include sharing reviews or recommendations on social media, talking to friends and family about products or services, or leaving reviews on websites.</div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">Is word of mouth good for marketing?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text">Yes, word of mouth is generally considered to be a good form of free viral marketing.</div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">What is word of mouth in strategy?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text">Generally speaking, word of mouth is any form of communication between people that occurs without the use of formal channels, such as advertising or public relations. This can include things like personal recommendations, online reviews, and social media posts. While word of mouth is often seen as a positive thing, it can also be negative, so businesses need to be careful about what they say and how they say it.</div> </div> </div> </div> </div></div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row flex-row-reverse justify-between"><div class="self-center flex flex-col"><div class="gap-x-1 flex flex-wrap text-lg font-aktivgroteskextended leading-[18px] font-bold mb-2"> <!-- -->by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/retail/authors/michael-keenan" class="no-underline" itemProp="url"><span itemProp="name">Michael Keenan</span></a></span></div><div class="text-body-sm text-shade-50">Last updated<!-- --> <time>Jul 26, 2021</time></div></div></div><div class="xs:border-b tablet-xl:border-0 pb-4"><div class="font-bold text-xs font-aktivgroteskextended uppercase mt-4 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bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div></div></div></div><div class="grid md:grid-cols-2"><div class="relative overflow-hidden"><img class="h-full w-full object-cover absolute top-0 left-0 bottom-0" src="https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040" alt="subscription banner" loading="lazy" decoding="async" width="1420" height="1040" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=400 400w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=600 600w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=800 800w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=1000 1000w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=1200 1200w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=1400 1400w"/></div><div class="flex bg-black"><div class="text-left desktop:mx-10 self-center py-16 md:py-28 mx-10 md:mx-0 md:px-4 desktop:px-8"><div class="text-left text-section-dark-text [&_span]:font-aktivgroteskextended [&_span]:text-left tablet-xl:[&_span]:text-[40px] [&_span]:leading-[48px] [&_span]:font-medium [&_span]:tracking-normal [&_p]:text-white [&_p]:text-left [&_p]:text-lg [&_p]:leading-[26px] [&_p]:font-normal [&_p]:tracking-tight [&_p]:pb-6" data-mode="dark" data-component-name="heading-group"><span class="richtext text-t2">Grow your retail business</span><p class="richtext text-body-lg opacity-body pt-sm">Get exclusive behind-the-scenes merchant stories, industry trends, and tips for creating standout brick-and-mortar experiences.</p></div><div class="[&_p]:text-left [&_p]:text-xs [&_p]:leading-[18px] [&_p]:pt-xs [&_button]:mt-[3px]" data-mode="dark" data-center="false"><form method="post" action="/blog/api/subscribe" class="flex w-full flex-col justify-center sm:w-[406px] [&_button]:bg-[#7BE986] items-start text-white"><div id=":Ruh5n5:" data-component-name="waitlist-form-input-wrapper" class="box-border flex h-14 w-full justify-between rounded-full border border-shades-60 border-[#52525B] pl-6 pr-1 items-start text-white bg-white"><label for="email-input-:Ruh5n5H1:" class="sr-only">Email here</label><input id="email-input-:Ruh5n5H1:" class="text-shade-70 h-14 w-full bg-transparent outline-none placeholder:text-black placeholder:font-normal" type="email" spellcheck="false" autoComplete="email" name="email" placeholder="Email here"/><input type="hidden" name="subscriptionId" value="DE84EF61-2A02-4778-8807-F01B108DE974"/><input type="hidden" name="signup_page" value="/retail/word-of-mouth-marketing"/><input type="hidden" name="locale" value="en-US"/><input type="hidden" name="blogHandle" value="retail"/><input type="hidden" name="form_type" value="subscribe"/><div class="hidden sm:block"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py text-button-lg-size border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">Subscribe</button></div></div><div class="block w-full sm:hidden"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py text-button-lg-size border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">Subscribe</button></div><input class="sr-only" id=":Reauh5n5:" name="address" aria-label="address"/></form><p class="richtext text-body-sm pt-sm sm:w-[406px] w-full items-left text-white">No charge. Unsubscribe anytime.</p></div></div></div></div></section><div class="bg-retail-bannerBg overflow-hidden relative" data-component-name="cta-footer-banner"><div class="py-[80px] desktop:py-[142px] px-4 flex flex-col items-center"><p class="richtext text-center uppercase font-aktivgroteskextended mb-2 text-3xl font-medium max-w-[600px] leading-[36px] desktop:mb-6 desktop:text-[48px] desktop:leading-[56px]">Sell anywhere with Shopify</p><p class="richtext font-light text-center text-body-base desktop:text-[22px] mb-4 desktop:mb-9 max-w-[680px]">Learn on the go. Try Shopify for free, and explore all the tools you need to start, run, and grow your business.</p><div class="flex flex-col space-y-4 text-center tablet:block tablet:space-y-0 tablet:space-x-4"><a href="https://accounts.shopify.com/store-create?language=en&locale=en&signup_page=https%3A%2F%2Fwww.shopify.com%2Fretail%2Fword-of-mouth-marketing&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled text-white desktop:w-[273px] desktop:text-body-base desktop:py-4" data-component-name="button" target="">Start free trial</a><a href="pos/request-info?itcat=retailblog&itterm=footer_blogpost_cta_talk_to_sales" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline hover:ring-1 disabled:hover-ring-0 border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:bg-button-light-secondary-bg-hover hover:border-button-light-secondary-border-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:bg-button-light-secondary-bg-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:bg-button-light-secondary-bg-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled desktop:w-[273px] desktop:text-body-base desktop:py-4" data-component-name="button" data-mode="light" target="">Talk to sales</a></div></div></div></main><footer class="relative flex flex-col font-shopifysans bg-black text-white" data-component-name="footer" data-viewable-component="true"><section class="container flex flex-col gap-16 py-16 my-0 sm:justify-start sm:pb-16 md:flex-row md:flex-nowrap md:justify-between md:pb-20 md:py-20 md:gap-20 xl:w-full bg-black text-white" data-section-name="footer" data-section-index="1" data-component-name="footer" data-viewable-component="true"><div class="min-w-[100px]"><svg fill="none" role="img" viewBox="0 0 56 64" class="h-[44px]" height="64" data-component-name="shopify-logo"><title>Shopify logo</title><g clip-path="url(#clip0_198_267)"><path d="M37.7102 7.42882C37.7102 7.42882 37.0044 7.6296 35.8448 7.98098C35.6432 7.32843 35.3407 6.57549 34.9374 5.77235C33.6266 3.26255 31.6604 1.90725 29.3414 1.90725C29.1901 1.90725 29.0389 1.90725 28.8372 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27.5398 33.7479 28.0348 41.3221C28.3948 47.2829 24.8848 51.3613 19.7548 51.6751C13.6348 51.9888 10.2598 48.4034 10.2598 48.4034L11.5648 42.8907C11.5648 42.8907 14.9848 45.4454 17.6848 45.2661C19.4398 45.1765 20.1148 43.6975 20.0248 42.7115C19.7548 38.4986 12.8248 38.7675 12.3748 31.8207C12.0148 25.9944 15.8398 20.1232 24.2998 19.5854C27.5848 19.3613 29.2498 20.2129 29.2498 20.2129Z" fill="black"></path></g><defs><clipPath id="clip0_198_267"><rect width="225" height="64" fill="white"></rect></clipPath></defs></svg></div><div class="md:block md:justify-end"><div class="flex flex-col flex-wrap gap-12 gap-x-4 md:gap-20 md:gap-x-16 sm:grid sm:max-h-fit sm:grid-cols-3 lg:grid-cols-4 max-h-[92rem] sm:max-h-[75rem]"><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="shopify"><h2 class="text-base font-bold text-white">Shopify</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/about" aria-label="About" data-component-name="about">About</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/careers" aria-label="Careers" data-component-name="careers">Careers</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopifyinvestors.com/home/default.aspx" aria-label="External source: Investors" data-component-name="investors">Investors</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopify.com/news" aria-label="External source: Press and Media" data-component-name="press-and-media">Press and Media</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/partners" aria-label="Partners" data-component-name="partners">Partners</a></li><li><a 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font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://devdegree.ca" aria-label="External source: Dev Degree" data-component-name="dev-degree">Dev Degree</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="products"><h2 class="text-base font-bold text-white">Products</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shop.app" aria-label="External source: Shop" data-component-name="shop">Shop</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/shop-pay" aria-label="Shop Pay" data-component-name="shop-pay">Shop Pay</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/plus" aria-label="Shopify Plus" data-component-name="shopify-plus">Shopify Plus</a></li><li><a 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href="/plus/commerce-trends" aria-label="Research" data-component-name="research">Research</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="solutions"><h2 class="text-base font-bold text-white">Solutions</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/online" aria-label="Online Store Builder" data-component-name="online-store-builder">Online Store Builder</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/website/builder" aria-label="Website Builder" data-component-name="website-builder">Website Builder</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/tour/ecommerce-website" aria-label="Ecommerce Website" data-component-name="ecommerce-website">Ecommerce 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Current: USA"><span class="inline-flex items-center"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">USA</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="w-128 absolute bottom-[calc(100%+5em)] z-50 rounded-lg leading-8 bg-black text-white shadow-soft-dark-2xl inset-x-0" id="regionSelector" data-component-name="region-selector" style="display:none"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/retail/word-of-mouth-marketing" data-component-name="en-0" aria-current="true">USA<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/au/retail/word-of-mouth-marketing" lang="en" data-component-name="en-1" aria-current="false">Australia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca/retail/word-of-mouth-marketing" lang="en" data-component-name="en-2" aria-current="false">Canada (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/hk-en/retail/word-of-mouth-marketing" lang="en" data-component-name="en-3" aria-current="false">Hong Kong SAR</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/id/retail/word-of-mouth-marketing" lang="en" data-component-name="en-4" aria-current="false">Indonesia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ie/retail/word-of-mouth-marketing" lang="en" data-component-name="en-5" aria-current="false">Ireland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/my/retail/word-of-mouth-marketing" lang="en" data-component-name="en-6" aria-current="false">Malaysia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nz/retail/word-of-mouth-marketing" lang="en" data-component-name="en-7" aria-current="false">New Zealand</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ng/retail/word-of-mouth-marketing" lang="en" data-component-name="en-8" aria-current="false">Nigeria</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ph/retail/word-of-mouth-marketing" lang="en" data-component-name="en-9" aria-current="false">Philippines</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/sg/retail/word-of-mouth-marketing" lang="en" data-component-name="en-10" aria-current="false">Singapore</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/za/retail/word-of-mouth-marketing" lang="en" data-component-name="en-11" aria-current="false">South Africa</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/uk/retail/word-of-mouth-marketing" lang="en" data-component-name="en-12" aria-current="false">United Kingdom</a></li></ul></div></div><div class="relative block sm:hidden" data-click-outside="dismiss" data-component-name="regions"><div aria-hidden="true" class="fixed top-0 left-0 z-50 h-full w-full text-[1.1428571429em] will-change-auto transition-opacity 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Current: USA"><span class="inline-flex items-center"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">USA</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="webkit-overflow-scrolling-touch fixed overflow-hidden z-[999] box-content will-change-auto w-full inset-0 mt-16 rounded-t-lg leading-[3rem] duration-300 ease-in-out motion-reduce:animation-none motion-reduce:transition-none bg-black text-white shadow-soft-dark-2xl invisible translate-y-full" id="mobileRegionSelector" aria-label="Region Navigation" aria-modal="true" role="dialog"><div class="border-shade-30 border-b"><div class="flex items-center justify-between px-5 py-4"><h3 class="text-lg font-medium">Country/region</h3><button 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href="/ie/retail/word-of-mouth-marketing" lang="en" data-component-name="en-5" aria-current="false">Ireland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/my/retail/word-of-mouth-marketing" lang="en" data-component-name="en-6" aria-current="false">Malaysia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nz/retail/word-of-mouth-marketing" lang="en" data-component-name="en-7" aria-current="false">New Zealand</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ng/retail/word-of-mouth-marketing" lang="en" data-component-name="en-8" aria-current="false">Nigeria</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ph/retail/word-of-mouth-marketing" lang="en" data-component-name="en-9" aria-current="false">Philippines</a></li><li class="flex bg-black text-white 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to tell their family and friends about products they’re happy with. For retailers, the goal is to create something worth spreading the word about. \u003c/p\u003e\n\u003cp\u003eThis type of marketing drives \u003ca href=\"https://www.semrush.com/blog/word-of-mouth-stats/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e$6 trillion in revenue\u003c/a\u003e annually for retailers. It’s estimated to account for 13% of all consumer sales. Shoppers in industries like electronics, groceries, and apparel rely on word-of-mouth recommendations \u003ca href=\"https://www.statista.com/statistics/831324/influence-word-of-mouth-purchase-product-category/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003emost often\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eReady to take advantage of word-of-mouth recommendations? In this guide, we’ll share how your retail business can drive revenue using word-of-mouth marketing. \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eTable of Contents\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhat is a word-of-mouth marketing strategy? \u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eWhy word-of-mouth marketing matters for retailers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eBenefits of word-of-mouth marketing\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eThe difference between word-of-mouth marketing and referral marketing\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eHow to drive word-of-mouth marketing\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eExamples of word-of-mouth marketing campaigns \u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhat is a word-of-mouth marketing strategy?\u003c/h2\u003e\n\u003cp\u003e\u003cstrong\u003eWord-of-mouth marketing, also known as word-of-mouth advertising, is the process of influencing organic discussions about your brand. It’s a free advertisement from a customer that comes from having a positive experience with your brand. Highly involved buyers often recommend their personal contacts. They also make word of mouth a key influencer in their purchasing decisions, and generate high customer lifetime loyalty.\u003c/strong\u003e\u003c/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003eWord of mouth is the most effective marketing channel, but more importantly, it is the only thing that really shows that what you are building has any true value.\u003c/p\u003e\n\u003cfooter\u003e\u003ccite\u003eLanai Moliterno, founder of \u003ca href=\"https://livesozy.com/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eSozy\u003c/a\u003e\u003c/cite\u003e\u003c/footer\u003e\n\u003c/blockquote\u003e\n\u003cp\u003eIt’s a strategy almost half of businesses worldwide rely on heavily to drive sales. That makes sense considering \u003ca href=\"https://www.nielsen.com/us/en/insights/article/2012/consumer-trust-in-online-social-and-mobile-advertising-grows/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e92% of consumers\u003c/a\u003e trust family and friends over advertising, and \u003ca href=\"https://influencermarketinghub.com/influencer-marketing-statistics/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e38.5% of brands\u003c/a\u003e report conversions and sales from influencer marketing.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003eWhy word-of-mouth marketing matters for retailers\u003c/h2\u003e\n\u003cp\u003eTraditional advertising is taking a back seat to other forms of promotion in today’s world. Many advertising channels have seen a decline in click-through rate (CTR) over the past few years.\u003c/p\u003e\n\u003cp\u003eIn Q1 2020, the median CTR for Google Research ads decreased from \u003ca href=\"https://www.adstage.io/resources/adstage-benchmark-reports/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e2.5% to 1.55%\u003c/a\u003e. CTR remains lower year over year. The same applies to display ads, which have an even worse CTR average of 0.47%.\u003c/p\u003e\n\u003cp\u003eHead to social media and things don’t get much better. Just 1.1% of people who view your Facebook news feed ads, 0.79% of Facebook Story views, and 0.22% of Instagram ad audiences \u003ca href=\"https://www.smartinsights.com/internet-advertising/internet-advertising-analytics/display-advertising-clickthrough-rates/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ewill click through\u003c/a\u003e. \u003c/p\u003e\n\u003cp\u003eAs a small-business retailer, you don’t have money to waste on expensive and unpredictable ads. You need to \u003ca href=\"https://www.shopify.com/retail/measure-marketing-performance\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eknow your marketing strategies will work\u003c/a\u003e and be cost effective. \u003c/p\u003e\n\u003cp\u003eWord of mouth is a reliable channel for retailers of any size and age. Not only is it mostly free to generate referrals, but \u003ca href=\"https://referralrock.com/blog/roi-statistics-of-word-of-mouth-marketing/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e40% of leads\u003c/a\u003e come from word-of-mouth marketing.\u003c/p\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1246/6441/files/Percent_of_leads_from_WoM_chart.jpg?v=1627319190\" alt=\"\"\u003e\u003c/p\u003e\n\u003cp\u003eNot convinced? Beyond friends and family, \u003ca href=\"https://www.brightlocal.com/learn/local-consumer-review-survey-2014/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e88% of people\u003c/a\u003e trust online reviews written by other consumers as much as they trust recommendations from personal contacts. Plus, \u003ca href=\"http://www.adweek.com/digital/ogilvy-cannes-study-behold-the-power-of-word-of-mouth/?red=pr\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e74% of consumers\u003c/a\u003e identify word of mouth as a key influencer in their purchasing decisions. \u003c/p\u003e\n\u003cdiv data-guide=\"retail_marketing\"\u003e\u003c/div\u003e\n\u003ch2 id=\"3\"\u003eBenefits of word-of-mouth marketing\u003c/h2\u003e\n\u003ch3\u003eCustomer loyalty\u003c/h3\u003e\n\u003cp\u003eWord-of-mouth marketing creates a loyal customer base. Shoppers don’t just purchase and forget. Instead, they engage with the brand and share their experience with others. \u003c/p\u003e\n\u003cblockquote\u003eData shows that \u003ca href=\"https://smallbiztrends.com/2016/10/customer-retention-statistics.html\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e65% of sales\u003c/a\u003e will come from existing customers. By having customers who can verify that your products are amazing, you’ll have a base of people who’ll continue buying from you.\u003c/blockquote\u003e\n\u003cp\u003eThese people can assist your marketing efforts and bring new customers to your business. They provide the value of sharing a referral, and you save time and money on acquiring new customers. \u003c/p\u003e\n\u003cp\u003e(That’s especially important considering customer acquisition costs have \u003ca href=\"https://blog.hubspot.com/service/customer-acquisition-study\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eincreased by nearly 50%\u003c/a\u003e in the past eight years.)\u003c/p\u003e\n\u003ch3\u003eBrand affinity and trust\u003c/h3\u003e\n\u003cp\u003eWith so much competition for customer attention, brands are investing heavily in marketing and advertising. But that comes with an onslaught of shady marketing tactics that consumers are becoming ignorant to. \u003c/p\u003e\n\u003cp\u003eThink about where you see them: Facebook, Instagram, radio, laptop, billboards. People just want products from brands they can trust. They can be skeptical of professional ads. \u003c/p\u003e\n\u003cblockquote\u003e\n\u003ca href=\"http://www.nielsen.com/us/en/insights/news/2012/consumer-trust-in-online-social-and-mobile-advertising-grows.html\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eNielsen reports\u003c/a\u003e that 92% of consumers believe suggestions from friends and family more than advertising.\u003c/blockquote\u003e\n\u003cp\u003eThose recommendations and reviews from customers or brand ambassadors are more trustworthy. It shows your business’ track record of being reliable and builds trust with buyers.\u003c/p\u003e\n\u003cp\u003eIn short: trust drives consumer decision making. Retailers don’t have to build their own trust; just get someone who a potential customer already trusts to recommend them. \u003c/p\u003e\n\u003ch3\u003eSocial engagement and buzz\u003c/h3\u003e\n\u003cp\u003eViral marketing campaigns aren’t sustainable, but they give short bursts of brand awareness and revenue to retailers.\u003c/p\u003e\n\u003cp\u003eA word-of-mouth marketing strategy is viral in nature. If you create enough hype around your brand or create a memorable customer experience, it can help your brand go viral. \u003c/p\u003e\n\u003cp\u003eAt first, you’ll find WOM may only lead to a few sales. But as your brand grows, you’ll see more people start tagging friends in your posts, mentioning you in their Stories or Reels, or talking about your brand on TikTok. \u003c/p\u003e\n\u003cp\u003eOver time, this social engagement and buzz can help you grow at a faster rate than just relying on influencer partnerships, Facebook ads, or organic social media marketing. \u003c/p\u003e\n\u003ch3\u003eReach older generations\u003c/h3\u003e\n\u003cp\u003eIt’s easy to forget that not everybody shops online. The internet penetration rate is \u003ca href=\"https://www.statista.com/statistics/617136/digital-population-worldwide/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ejust 59.5%\u003c/a\u003e globally, meaning billions of potential shoppers don’t use the web to research, browse, or buy products. \u003c/p\u003e\n\u003cp\u003eWord of mouth slots perfectly into that strategy, making it essential for retailers who reach older generations. Some \u003ca href=\"https://www.semrush.com/blog/word-of-mouth-stats/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e18% of Generation X\u003c/a\u003e discover products through word of mouth, compared to 16% of baby boomers and 12% of Generation Z. \u003c/p\u003e\n\u003ch2 id=\"4\"\u003eThe difference between word-of-mouth and referral marketing\u003c/h2\u003e\n\u003cp\u003ePeople often confuse referral marketing and word-of-mouth marketing as the same thing, which makes sense considering the two concepts seem similar at first glance. \u003c/p\u003e\n\u003cp\u003eThe difference? Word-of-mouth marketing is about creating buzz around your brand or service. It’s organic and not a true promotional strategy because it’s not forced. People naturally talk about your brand because they genuinely want to. \u003c/p\u003e\n\u003cp\u003eImagine a brand you \u003cem\u003elove\u003c/em\u003e sends you a free birthday gift in the mail. You share it on social media, your friends see it, they sign up for the same campaign. \u003c/p\u003e\n\u003cp\u003eWhen they receive their birthday gift, they share it on social media, tell their friends, and recommend others sign up because the service was so great. The retailers who use organic word-of-mouth marketing are starting viral campaigns. \u003c/p\u003e\n\u003cp\u003eReferral marketing, on the other hand, is a promotion strategy that encourages current customers to refer new ones. There is usually an incentive attached to referral programs, such as points in a program, discounts on future purchases, or cash bonuses. \u003c/p\u003e\n\u003ch2 id=\"5\"\u003eHow to drive word-of-mouth marketing\u003c/h2\u003e\n\u003cp\u003eWord of mouth is undoubtedly a powerful marketing tactic for retailers.\u003c/p\u003e\n\u003cp\u003eHere’s how to develop your own word-of-mouth strategy to trigger positive conversations about your brand, expand your potential customer base, and make more revenue. \u003c/p\u003e\n\u003col\u003e\n\u003cli aria-level=\"1\"\u003eCreate something buzzworthy\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eProvide quality service and experiences \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eAmplify brand advocates\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eEmpower fans and experts\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eBuild an active social media following\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eBecome a local thought leader\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eCollect online reviews\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3\u003e1. Create something buzzworthy\u003c/h3\u003e\n\u003cp\u003eThe first thing that comes to mind when you hear “buzzworthy” is a product launch or a big sale. However, there’s a strategy behind viral content that gains popularity through social sharing.\u003c/p\u003e\n\u003cp\u003eAccording to a \u003ca href=\"https://myscp.onlinelibrary.wiley.com/doi/abs/10.1016/j.jcps.2014.05.002\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eresearch study\u003c/a\u003e by Jonah Berger, the author of \u003cem\u003eContagious\u003c/em\u003e, there are six key factors that drive what people talk about and share.\u003c/p\u003e\n\u003cp\u003eLet’s take a look at how we retailers use them to drive word-of-mouth recommendations:\u003c/p\u003e\n\u003col\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eSocial currency.\u003c/strong\u003e The better your product makes someone look, the more likely they’ll be to share it. Create content that excites customers. Who are your customers trying to impress? How can you make them better at something? Create a blog, do a Facebook Live, or run live workshops.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eTriggers. \u003c/strong\u003eThings that are top of mind are more likely to be shared. Create partnerships with influencers and other local brands that have similar audiences. Make sure they also have similar values as your brand. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eEmotion. \u003c/strong\u003ePeople share things they care about. Think about content that will excite your readers emotionally. Relevant content is a good way to engage and get them talking about your brand.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003ePublic.\u003c/strong\u003e The easier something is to see, the more likely people will imitate it. Create content your audience can share. Host public events and share news. Try to avoid sensitive topics or polarizing opinion pieces or any other content that will turn off readers from sharing. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003ePractical value.\u003c/strong\u003e People share useful information to help others. What are your audience’s pain points? What questions do they have? What information are they looking for? For example, if your audience is made up of wine enthusiasts, create a tasting guide or answer an FAQ about how wine is made.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eStories.\u003c/strong\u003e Stories \u003ca href=\"https://medium.com/swlh/the-science-of-storytelling-why-we-love-stories-fceb3464d4c3\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eboast our feelings of trust and compassion\u003c/a\u003e. They also help communicate important information in a relatable way. Share your story or stories about your customers using your products. It helps readers envision using your products and can encourage them to share the story in their network. \u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3\u003e2. Provide quality service and experiences\u003c/h3\u003e\n\u003cp\u003eThe secret to word-of-mouth marketing is to create something worth talking about—be it products, services, or experiences.\u003c/p\u003e\n\u003cp\u003eThe good news is that the bar is low. Research shows \u003ca href=\"https://success.qualtrics.com/rs/542-FMF-412/images/ROI%20of%20customer%20experience%202020.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e94% of US consumers\u003c/a\u003e would recommend a brand whose service they rate as “very good”. But that experience spans many different sectors in a retail store, from your product to customer service and \u003ca href=\"https://www.shopify.com/retail/visual-merchandising\" target=\"_blank\" rel=\"noopener noreferrer\"\u003evisual merchandising\u003c/a\u003e. \u003c/p\u003e\n\u003cp\u003eDo your best to go any lengths to make customers feel happy and satisfied, whether in-store or online. Train sales associates on what a positive experience looks like, how to ask discovery questions and use techniques like \u003ca href=\"https://www.shopify.com/retail/suggestive-selling\" target=\"_blank\" rel=\"noopener noreferrer\"\u003esuggestive selling\u003c/a\u003e. \u003c/p\u003e\n\u003cp\u003eLook to create unique and functional in-store experiences for customers. You can create beautiful \u003ca href=\"https://www.shopify.com/retail/10-innovative-window-displays-that-you-should-consider-stealing\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ewindow displays\u003c/a\u003e, leverage visual merchandising, or create helpful and cool \u003ca href=\"https://www.shopify.com/retail/retail-signage\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eretail signage\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eMyriam Jessier is a customer of \u003ca href=\"https://patisseriesdolivier.com/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eLes gourmandises d'Olivier\u003c/a\u003e, a French pastry shop that pivoted its entire business online in four days during the pandemic. It makes money thanks to word of mouth. \u003c/p\u003e\n\u003cp\u003eAccording to Myriam, “It involves an Instagram presence, but a lot of customers recommend things because macaroons and croissants are not something you trust anyone with.”\u003c/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003eLean into comforts. We seek childhood comforts. French expats adore this brand [Les gourmandises d’Olivier] and share it as a self-care tip. This couple and their pastries take me back to the ’90s, back when my dad was still alive and things weren’t so dire. That feeling, there’s no price for it. They import specific things from France for that feeling and mouthfeel.\u003c/p\u003e\n\u003cfooter\u003e\u003ccite\u003e\u003ca href=\"https://www.myriamjessier.com/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eMyriam Jessier\u003c/a\u003e, digital strategist and customer\u003c/cite\u003e\u003c/footer\u003e\n\u003c/blockquote\u003e\n\u003cp\u003eThe most important part: if your customers don’t love your products, it’s unlikely they’ll take the time to tell their friends, their family, or people on the internet about it.\u003c/p\u003e\n\u003ch3\u003e3. Amplify brand advocates\u003c/h3\u003e\n\u003cp\u003eHappy customers are the perfect people to refer products to their family and friends. Encourage them to do so by recognizing and rewarding their brand loyalty.\u003c/p\u003e\n\u003cp\u003eUser-generated content is any image, video, or text posted online by your customers. Not only will it make existing customers feel valued if you share their social media posts on your brand profile, but Social Media Today found that \u003ca href=\"https://www.socialmediatoday.com/social-business/5-ways-encourage-user-generated-content-social-media\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e85% of users believe\u003c/a\u003e UGC is more believable than other types of content.\u003c/p\u003e\n\u003cp\u003e“Content generated by your users and followers can be much more impactful, engaging, and shareable. That is why you have to learn how to encourage people to create user-generated content. \u003c/p\u003e\n\u003cp\u003e“Start with encouraging your Instagram followers to use your branded hashtag or @mention you in Instagram content about your brand. You can also run contests and share giveaways with UGC as an entry to qualify.” —Courtney Quigley, Business Reputation Consultant at \u003ca href=\"https://rizereviews.com/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eRize Reviews\u003c/a\u003e\u003c/p\u003e\n\u003cfigure\u003e\u003cimg alt=\"Rothys social media\" src=\"https://cdn.shopify.com/s/files/1/1246/6441/files/Rothys_4bcb89e5-86f7-47bd-a7c9-b1b529092451.jpg?v=1627319239\"\u003e\n\u003cfigcaption\u003eRothy’s reposts UGC from previous customers to \u003ca href=\"https://www.instagram.com/p/CQtbCikHfBf/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eits Instagram profile\u003c/a\u003e to imply it’s appreciated when others do the same.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3\u003e4. Empower fans and experts\u003c/h3\u003e\n\u003cp\u003eA subsection of customer satisfaction, empowerment is another great way to generate word-of-mouth marketing referrals. It makes customers feel confident in their choices. \u003c/p\u003e\n\u003cp\u003eThe simplest way to do this is by getting customers involved in the product development process. This shows you care about them and their stories and experiences, and that you value their feedback.\u003c/p\u003e\n\u003cp\u003eThree ways to empower fans include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eCollect feedback for new products by sending out post-purchase surveys with tools like \u003ca href=\"https://www.typeform.com/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eTypeform\u003c/a\u003e and \u003ca href=\"https://apps.shopify.com/shopify-email?surface_detail=marketing-email-marketing\u0026amp;surface_inter_position=1\u0026amp;surface_intra_position=2\u0026amp;surface_type=category\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eShopify Email\u003c/a\u003e. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eLivestream with subject matter experts and fans to give them a voice. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eGet on channels they prefer. \u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eClothing retailer \u003ca href=\"https://gymshark.com/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eGymshark\u003c/a\u003e empowered fans with its video livestreams. Its community consisted mainly of fitness enthusiasts and professionals. To empower both, it paid personal trainers to host live workout sessions through its Facebook page. The trainers got paid work when most of their income disappeared; others could get their workout when gyms closed.\u003c/p\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1246/6441/files/Gymshark_ad.jpg?v=1627323272\" alt=\"\"\u003e\u003c/p\u003e\n\u003ch3\u003e5. Build an active social media following\u003c/h3\u003e\n\u003cp\u003eDid you know that \u003ca href=\"https://blog.hubspot.com/blog/tabid/6307/bid/30239/71-More-Likely-to-Purchase-Based-on-Social-Media-Referrals-Infographic.aspx?__hstc=34155582.5b3634b38c29c5a1b10b0ba3e67d297b.1625226519109.1625226519109.1625226519109.1\u0026amp;__hssc=34155582.4.1625226519109\u0026amp;__hsfp=1008812412\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e71% of consumers\u003c/a\u003e are more likely to purchase based on social media referrals? \u003c/p\u003e\n\u003cp\u003eSocial networks are superb word-of-mouth marketing channels because they scale. One happy customer who heads to LinkedIn, for example, can influence hundreds of others to buy the same item (depending on their audience size). \u003c/p\u003e\n\u003cp\u003eOne way to get more word-of-mouth referrals is through building your own social media community. Communities create a feeling of fellowship around shared interests and goals. They also:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003ePromote engagement\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eBring people closer to your brand\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eIncrease visibility\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eProvide inspiration for customers\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eBuild trust and attracts followers \u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eMyriam describes how the pastry shop Les gourmandises d’Olivier builds its social media presence through WOM marketing:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e“Great product + IG friendly macaroon making classes. \u003c/strong\u003eThe pastries are that good. But the macaroon making is unique and IG friendly. It attracted a crowd starved for cool things to do at home. An influencer reached out and Sandrine was baffled. She just told the lady: bring your lover boy on Valentine’s Day and we'll make macaroons, no money. The rest is history, the content produced resonated with quite a few folks.”\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003e“Connect with local fans.\u003c/strong\u003e There are a few folks, high rollers, who spend thousands online and come into the shop for the daily fix (or almost daily fix). They tell all their colleagues and friends about it. So you come in for one croissant and, oh boy, you find out you can buy a bunch of these and make them at home on your own time without having to deal with COVID restrictions.”\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThis product is great for word-of-mouth marketing for many reasons. It photographs super well. It also tastes incredibly good, and customers can even pretend they are a pâtissier if they buy the frozen bits to bake at home.\u003c/p\u003e\n\u003ch3\u003e6. Become a local thought leader\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.shopify.com/retail/brick-and-mortar\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eBrick-and-mortar retail stores\u003c/a\u003e have one big advantage over online-only businesses: they can build a local community presence. SMB owners have a better understanding of their community. They can actively get involved and bring value to the people around them. \u003c/p\u003e\n\u003cp\u003eThere are several ways to do this, such as:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eHosting events related to your business (or for charity)\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eParticipating in, or sponsoring, existing events\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eHaving a volunteer program or incentive for employees\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eDonating to local causes through one-offs or portions of your profits\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eJoining community boards or organizations your business could help with (such as arts or music councils, health boards, etc.)\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eOne retailer putting this into action is Better Life Bags, a retail business located in Detroit, Michigan. Its founder, Rebecca Smith, built the entire business \u003ca href=\"https://betterlifebags.com/pages/our-mission\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eon top of a mission\u003c/a\u003e to support women in the local community: \u003c/p\u003e\n\u003cblockquote\u003e“Our mission is to hire women who have various barriers to employment to make our custom leather and fabric bags. They are adopted into our Better Life family and given a chance to succeed in life, family, and friendship.”\u003c/blockquote\u003e\n\u003ch3\u003e7. Collect online reviews\u003c/h3\u003e\n\u003cp\u003eToday, word of mouth can come from outside a customer’s social circle. \u003c/p\u003e\n\u003cp\u003eOnline reviews from customers now make an impact on purchasing decisions. Reviews help customers feel they can trust a business. Some \u003ca href=\"https://www.brightlocal.com/research/local-consumer-review-survey/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e94% of consumers\u003c/a\u003e say positive reviews make them more likely to buy from a business.\u003c/p\u003e\n\u003cp\u003eDespite their value, when was the last time you asked previous customers to leave a review? Just \u003ca href=\"https://www.impactbnd.com/blog/word-of-mouth-marketing-strategies-infographic\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ea third of businesses\u003c/a\u003e actively do it.\u003c/p\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1246/6441/files/Online_reviews_chart.jpg?v=1627323314\" alt=\"\"\u003e\u003c/p\u003e\n\u003cp\u003eReviews with high star ratings and positive sentiment impact buying decisions, so it’s important to make sure your reviews are in good shape. \u003c/p\u003e\n\u003cp\u003eRecent reviews have an impact on whether or not a customer will buy from your business. Data shows \u003ca href=\"https://www.brightlocal.com/research/local-consumer-review-survey/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e86% of consumers\u003c/a\u003e say they’ll look at reviews from the past three months. This means that old reviews get less attention and have diminishing returns over time. \u003c/p\u003e\n\u003cp\u003eSo, what can you do to \u003ca href=\"https://www.shopify.com/retail/how-to-encourage-customer-reviews-and-why-you-should\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eget customer reviews\u003c/a\u003e consistently? The simplest way is to ask: \u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eAsk for customer reviews in person, over email, or via SMS.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eAdd review links to order confirmation emails.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eTrain sales teams to always ask for feedback after taking payment in-store.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eOffer incentives—such as entry to a competition or points for a loyalty program—in exchange for reviews on sites like Yelp.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eYou can choose from a variety of Shopify apps to proactively ask for reviews. Here are a few notable apps, in no particular order: \u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"https://apps.shopify.com/product-reviews\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eProduct Reviews\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"https://apps.shopify.com/product-reviews-addon\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eStamped.io Product Reviews\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"https://apps.shopify.com/loox-fashion-reviews\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eLoox Product Reviews \u0026amp; Photos\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"6\"\u003eExamples of word of mouth marketing campaigns\u003c/h2\u003e\n\u003ch3\u003eCasper\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://casper.com/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eCasper\u003c/a\u003e is a DTC company praised for its incredible short-term growth. It sold $20 million in its first 10 months through word of mouth and a minimal advertising budget. \u003c/p\u003e\n\u003cp\u003eThe brand has a fun social media strategy that includes sleep-related articles, fast response times, and gifting events. Alongside high-quality products, those elements work together to create the perfect storm: the willingness for customers to share its products organically.\u003c/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003eGetting customers to engage with Casper was a crucial part of the startup’s strategy from the beginning, because it didn’t have the advertising budget to compete against the mattress giants.\u003c/p\u003e\n\u003cfooter\u003e\u003ccite\u003ePhilip Krim, co-founder of \u003ca href=\"https://www.marketwatch.com/story/mattress-startup-casper-relies-on-social-media-word-of-mouth-2015-02-18\"\u003eCasper\u003c/a\u003e\u003c/cite\u003e\u003c/footer\u003e\n\u003c/blockquote\u003e\n\u003ch3\u003eThreadless\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.threadless.com/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eThreadless\u003c/a\u003e is a t-shirt marketplace based out of Chicago and founded in 2003. It helps artists sell their designs for t-shirts and accessories online. \u003c/p\u003e\n\u003cp\u003eIn its first two years, more than 10,000 members joined the site and sold six figures’ worth of t-shirts—largely through word-of-mouth marketing.\u003c/p\u003e\n\u003cp\u003ePart of its strategy was competitions. Its founder, Jake Nickell, organically promoted a t-shirt design competition using blog comments and social media posts. Family and friends shared the competition off their own back. \u003c/p\u003e\n\u003cp\u003eThanks to its early commitment to word-of-mouth marketing, the company now brings in over \u003ca href=\"https://www.owler.com/company/threadless\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e$12M per year\u003c/a\u003e.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg alt=\"Tiger design\" src=\"https://cdn.shopify.com/s/files/1/1246/6441/files/Tropicalia.jpg?v=1627323379\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://www.referralcandy.com/blog/threadless-marketing-strategy/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eSource\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3\u003eIn-N-Out Burger\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.in-n-out.com/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eIn-N-Out Burger\u003c/a\u003e is a cult favorite burger chain in the US. Its popularity (and estimated \u003ca href=\"https://www.owler.com/company/in-n-out\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e$957 million\u003c/a\u003e annual revenue) derives mostly from brand advocates and word-of-mouth marketing.\u003c/p\u003e\n\u003cp\u003eLocals love In-N-Out because the food is always fresh. The joint makes everything the old-fashioned way, with nothing frozen or prepackaged. Plus, customers only find out about its “secret menu” when told about it from family and friends. \u003c/p\u003e\n\u003cp\u003eIn-N-Out also supports non-profit organizations close to its restaurant locations. All of those elements combine to create a restaurant that customers recommend to their friends \u003cem\u003ewithout\u003c/em\u003e having to ask. \u003c/p\u003e\n\u003cfigure\u003e\u003cimg alt=\"Woman working at computer\" src=\"https://cdn.shopify.com/s/files/1/1246/6441/files/In_n_Out_fundraiser.jpg?v=1627323997%0A\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://www.google.com/url?q=https://www.instagram.com/p/CNtEiMNBDuL/\u0026amp;sa=D\u0026amp;source=editors\u0026amp;ust=1627003434776000\u0026amp;usg=AOvVaw0zs3n3GkOpJiJueKjc0E9K\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eSource\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3\u003eZappos\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.zappos.com/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eZappos\u003c/a\u003e is an online shoe and clothing retailer based in Las Vegas. The company was founded in 1999 and was bought out by Amazon \u003ca href=\"https://techcrunch.com/2009/11/02/amazon-closes-zappos-deal-ends-up-paying-1-2-billion/?guccounter=1\u0026amp;guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8\u0026amp;guce_referrer_sig=AQAAAJyogpOqWtKEcP8zeYE9JA3fJPmsFivXvbS4BwDJ7NpmGVBabaHQuS7YsKEupMTuPtqVJjrNk157qwyOv1q5qGI0i3Z2mS0ZA_XOgTxpf4TJqzDpr0VwtDXTXMUKEZwHf0Mp7c7j9nSp1MAak9ihCM4ZP7BaEeL8DtjuqCHo0Xy7\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ein 2009 for $1.2 billion\u003c/a\u003e. \u003c/p\u003e\n\u003cp\u003eIts growth strategy? Word-of-mouth marketing. \u003c/p\u003e\n\u003cp\u003eIt’s another case study showing how excellent customer service can drive the early success of a retailer. Zappos went out of its way to surprise and delight customers: \u003ca href=\"https://www.businessinsider.com/zappos-customer-service-crm-2012-1?r=US\u0026amp;IR=T\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eit sent flowers\u003c/a\u003e to a customer and upgraded them to VIP status after it heard their feet were injured through medical treatment. \u003c/p\u003e\n\u003cp\u003eStellar customer service is embedded in every interaction someone has with the Zappos brand—even when returning an item. If someone doesn’t like the shoes they’ve purchased, they can return them free of charge.\u003c/p\u003e\n\u003ch3\u003eSozy\u003c/h3\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1246/6441/files/Sozy.jpg?v=1627324136\" alt=\"Sozy brand ambassadors\"\u003e\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://livesozy.com/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eSozy\u003c/a\u003e is a clothing brand on a mission to empower women with soft and cozy clothing. It also aims to make a difference in the world, with 10% of profits supporting survivors of sexual violence, and an additional 10% of profits going toward other chariable initiatives. It’s safe to say they are a brand many women can get behind. \u003c/p\u003e\n\u003cp\u003eWord of mouth is one of its most effective marketing channels. “It is the only thing that shows what you are building has true value,” says Sozy’s founder Lanai Moliterno. The brand encourages people to naturally spread the word through its ambassador program.\u003c/p\u003e\n\u003cblockquote\u003e“We offer ambassadors a gift card to join. Once they do, they are usually our best marketers. Our clothing is so soft and flattering that it doesn’t take much convincing for them to talk about it with their audiences. It works so well, we built a dedicated process to grow our ambassador program.”\u003c/blockquote\u003e\n\u003cp\u003eSozy’s ambassadors also help provide feedback about new products. They share thoughts on designs, what items they share most, and how their audiences respond to posts. In turn, this helps Sozy create better products for their customers, which helps get the word out naturally and drives more sales. \u003c/p\u003e\n\u003ch2\u003eGetting started with your WOMM strategy\u003c/h2\u003e\n\u003cp\u003eThere’s no doubt that WOM is a form of marketing with the power to increase retail sales and ecommerce conversion rates. \u003c/p\u003e\n\u003cp\u003eThe key is to create products worth talking about. Give outstanding customer service, amplify brand advocates, and build an active social media following. It’s a marketing strategy that’s tough to standardize, but a steady flow of word-of-mouth recommendations have the power to grow your business dramatically.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eGrow your word-of-mouth marketing with Shopify POS\u003c/p\u003e\n\u003cp\u003eWord-of-mouth marketing starts with building customer loyalty, and building customer loyalty starts with gathering customer information. Shopify \u003ca href=\"/pos\"\u003ePOS\u003c/a\u003e will help you collect the necessary customer data you need to build a strong loyalty and word-of-mouth marketing program.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"https://www.shopify.com/pos?itcat=retailblog\u0026amp;itterm=word-of-mouth-marketing\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eStart a free trial\u003c/a\u003e\n\u003c/div\u003e\n\u003cdiv class=\"clear\"\u003e\u003c/div\u003e\n\u003cdiv style=\"text-align: left;\" class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2\u003eWord of mouth marketing FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat does word of mouth mean in marketing?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eThe term word of mouth marketing, or WOMM, refers to the promotion of a product or service through consumer-to-consumer conversations, rather than through traditional advertising channels.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is word of mouth marketing examples?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eExamples of word-of-mouth marketing include sharing reviews or recommendations on social media, talking to friends and family about products or services, or leaving reviews on websites.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs word of mouth good for marketing?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eYes, word of mouth is generally considered to be a good form of free viral marketing.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is word of mouth in strategy?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eGenerally speaking, word of mouth is any form of communication between people that occurs without the use of formal channels, such as advertising or public relations. This can include things like personal recommendations, online reviews, and social media posts. While word of mouth is often seen as a positive thing, it can also be negative, so businesses need to be careful about what they say and how they say it.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Want to spread the word about your business like wildfire? Learn the latest word of mouth marketing strategies to get a free, sustainable flow of new customers.","excerptHtml":"\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1246/6441/files/Two_people_talking_over_coffee.jpg?v=1626993109\" alt=\"\"\u003e\u003c/p\u003e\n\u003cp\u003eWant to spread the word about your business like wildfire? Learn the latest word of mouth marketing strategies to get a free, sustainable flow of new customers.\u003c/p\u003e","seo":{"__typename":"SEO","title":"9 Word of Mouth Marketing Examples and Strategies","description":"Want to spread the word about your business like wildfire? Learn the latest word of mouth marketing strategies to get a free, sustainable flow of new customers."},"metafields":[null,null,null,null,{"__typename":"Metafield","value":"[{\"title\":\"What Retailers Need to Know About Voice Shopping\",\"url\":\"retail/voice-shopping-what-retailers-need-to-know\"},{\"title\":\"Hyper-Personalization: 4 Examples of Retailers Doing it Right\",\"url\":\"retail/hyper-personalization-4-retail-examples\"},{\"title\":\"Cause Marketing: What It Is, How To Do It, and Why It Matters\",\"url\":\"retail/cause-marketing\"},{\"title\":\"Retailers Who Are Nailing Facebook Live (And How You Can Too)\",\"url\":\"retail/facebook-live-for-retail\"},{\"title\":\"5 Lessons Traditional Retailers Can Learn From DTC Brands\",\"url\":\"retail/in-conversation-traditonal-retailers-dtc\"},{\"title\":\"How to Run a Successful Sales Promotion (with Proven Ideas and Examples)\",\"url\":\"retail/sales-promotion\"},{\"title\":\"Affiliate Programs for Retailers: What Are They and How They Can Boost Your Revenue\",\"url\":\"retail/affiliate-programs-for-retailers\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"Google Trends Products: Trending Products To Sell in 2024\",\"tags\":[\"Open a Retail Store\"],\"handle\":\"how-to-use-google-trends-to-start-and-run-a-retail-business\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1246/6441/files/google_20trends_20products.png?v=1677667691\",\"imageAltText\":\"google trends products\",\"modifiedAt\":\"2023-03-01\"},{\"title\":\"How to Price Wholesale \u0026 Retail Products (2024)\",\"tags\":[\"Profitability\"],\"handle\":\"product-pricing-for-wholesale-and-retail\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1246/6441/files/Shopify_Retail_BlogHeader_Product_Pricing_FA.jpg?v=1647455127\",\"imageAltText\":\"product pricing\",\"modifiedAt\":\"2022-03-16\"},{\"title\":\"What Is a SKU Number? 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Learn the latest word of mouth marketing strategies to get a free, sustainable flow of new customers.","contentHtml":"\n\u003cp\u003eWord-of-mouth marketing is a strategy that convinces existing customers to tell their family and friends about products they’re happy with. For retailers, the goal is to create something worth spreading the word about.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eThis type of marketing drives \u003ca href=\"https://www.semrush.com/blog/word-of-mouth-stats/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e$6 trillion in revenue\u003c/a\u003e annually for retailers. It’s estimated to account for 13% of all consumer sales. Shoppers in industries like electronics, groceries, and apparel rely on word-of-mouth recommendations \u003ca href=\"https://www.statista.com/statistics/831324/influence-word-of-mouth-purchase-product-category/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003emost often\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eReady to take advantage of word-of-mouth recommendations? In this guide, we’ll share how your retail business can drive revenue using word-of-mouth marketing.\u0026nbsp;\u003c/p\u003e\u003cdiv id=\"text-cta\" class=\"hidden lg:block\"\u003e\u003c/div\u003e\n\n\u003ch2 id=\"1\"\u003eWhat is a word-of-mouth marketing strategy?\u003c/h2\u003e\n\u003cp\u003e\u003cstrong\u003eWord-of-mouth marketing, also known as word-of-mouth advertising, is the process of influencing organic discussions about your brand. It’s a free advertisement from a customer that comes from having a positive experience with your brand.\u0026nbsp;Highly involved buyers often recommend their personal contacts. They also make word of mouth a key influencer in their purchasing decisions, and generate high customer lifetime loyalty.\u003c/strong\u003e\u003c/p\u003e\n\u003cblockquote class=\"border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\u0026quot;–\u0026quot;] [\u0026amp;_cite::before]:mr-1 border-retail-highlight\"\u003e\n\u003cp\u003eWord of mouth is the most effective marketing channel, but more importantly, it is the only thing that really shows that what you are building has any true value.\u003c/p\u003e\n\u003cfooter\u003e\u003ccite\u003eLanai Moliterno, founder of \u003ca href=\"https://livesozy.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eSozy\u003c/a\u003e\u003c/cite\u003e\u003c/footer\u003e\n\u003c/blockquote\u003e\n\u003cp\u003eIt’s a strategy almost half of businesses worldwide rely on heavily to drive sales. That makes sense considering \u003ca href=\"https://www.nielsen.com/us/en/insights/article/2012/consumer-trust-in-online-social-and-mobile-advertising-grows/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e92% of consumers\u003c/a\u003e trust family and friends over advertising, and \u003ca href=\"https://influencermarketinghub.com/influencer-marketing-statistics/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e38.5% of brands\u003c/a\u003e report conversions and sales from influencer marketing.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003eWhy word-of-mouth marketing matters for retailers\u003c/h2\u003e\n\u003cp\u003eTraditional advertising is taking a back seat to other forms of promotion in today’s world. Many advertising channels have seen a decline in click-through rate (CTR) over the past few years.\u003c/p\u003e\n\u003cp\u003eIn Q1 2020, the median CTR for Google Research ads decreased from \u003ca href=\"https://www.adstage.io/resources/adstage-benchmark-reports/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e2.5% to 1.55%\u003c/a\u003e. CTR remains lower year over year. The same applies to display ads, which have an even worse CTR average of 0.47%.\u003c/p\u003e\n\u003cp\u003eHead to social media and things don’t get much better. Just 1.1% of people who view your Facebook news feed ads, 0.79% of Facebook Story views, and 0.22% of Instagram ad audiences \u003ca href=\"https://www.smartinsights.com/internet-advertising/internet-advertising-analytics/display-advertising-clickthrough-rates/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003ewill click through\u003c/a\u003e.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eAs a small-business retailer, you don’t have money to waste on expensive and unpredictable ads. You need to \u003ca href=\"/retail/measure-marketing-performance\" target=\"_blank\"\u003eknow your marketing strategies will work\u003c/a\u003e and be cost effective.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eWord of mouth is a reliable channel for retailers of any size and age. Not only is it mostly free to generate referrals, but \u003ca href=\"https://referralrock.com/blog/roi-statistics-of-word-of-mouth-marketing/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e40% of leads\u003c/a\u003e come from word-of-mouth marketing.\u003c/p\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1246/6441/files/Percent_of_leads_from_WoM_chart.jpg?v=1627319190\" alt=\"\"\u003e\u003c/p\u003e\n\u003cp\u003eNot convinced? Beyond friends and family, \u003ca href=\"https://www.brightlocal.com/learn/local-consumer-review-survey-2014/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e88% of people\u003c/a\u003e trust online reviews written by other consumers as much as they trust recommendations from personal contacts. Plus, \u003ca href=\"http://www.adweek.com/digital/ogilvy-cannes-study-behold-the-power-of-word-of-mouth/?red=pr\" target=\"_blank\"\u003e74% of consumers\u003c/a\u003e identify word of mouth as a key influencer in their purchasing decisions.\u0026nbsp;\u003c/p\u003e\n\u003cdiv data-guide=\"retail_marketing\" data-guide-image=\"https://cdn.shopify.com/s/files/1/0070/7032/files/docloop.gif\" data-component-name=\"blog-CTA-retail-marketing\"\u003e\u003c/div\u003e\n\u003ch2 id=\"3\"\u003eBenefits of word-of-mouth marketing\u003c/h2\u003e\n\u003ch3\u003eCustomer loyalty\u003c/h3\u003e\n\u003cp\u003eWord-of-mouth marketing creates a loyal customer base. Shoppers don’t just purchase and forget. Instead, they engage with the brand and share their experience with others.\u0026nbsp;\u003c/p\u003e\n\u003cblockquote class=\"border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\u0026quot;–\u0026quot;] [\u0026amp;_cite::before]:mr-1 border-retail-highlight\"\u003eData shows that \u003ca href=\"https://smallbiztrends.com/2016/10/customer-retention-statistics.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e65% of sales\u003c/a\u003e will come from existing customers. By having customers who can verify that your products are amazing, you’ll have a base of people who’ll continue buying from you.\u003c/blockquote\u003e\n\u003cp\u003eThese people can assist your marketing efforts and bring new customers to your business. They provide the value of sharing a referral, and you save time and money on acquiring new customers.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e(That’s especially important considering customer acquisition costs have \u003ca href=\"https://blog.hubspot.com/service/customer-acquisition-study\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eincreased by nearly 50%\u003c/a\u003e in the past eight years.)\u003c/p\u003e\n\u003ch3\u003eBrand affinity and trust\u003c/h3\u003e\n\u003cp\u003eWith so much competition for customer attention, brands are investing heavily in marketing and advertising. But that comes with an onslaught of shady marketing tactics that consumers are becoming ignorant to.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eThink about where you see them: Facebook, Instagram, radio, laptop, billboards. People just want products from brands they can trust. They can be skeptical of professional ads.\u0026nbsp;\u003c/p\u003e\n\u003cblockquote class=\"border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\u0026quot;–\u0026quot;] [\u0026amp;_cite::before]:mr-1 border-retail-highlight\"\u003e\n\u003ca href=\"http://www.nielsen.com/us/en/insights/news/2012/consumer-trust-in-online-social-and-mobile-advertising-grows.html\" target=\"_blank\"\u003eNielsen reports\u003c/a\u003e that 92% of consumers believe suggestions from friends and family more than advertising.\u003c/blockquote\u003e\n\u003cp\u003eThose recommendations and reviews from customers or brand ambassadors are more trustworthy. It shows your business’ track record of being reliable and builds trust with buyers.\u003c/p\u003e\n\u003cp\u003eIn short: trust drives consumer decision making. Retailers don’t have to build their own trust; just get someone who a potential customer already trusts to recommend them.\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003eSocial engagement and buzz\u003c/h3\u003e\n\u003cp\u003eViral marketing campaigns aren’t sustainable, but they give short bursts of brand awareness and revenue to retailers.\u003c/p\u003e\n\u003cp\u003eA word-of-mouth marketing strategy is viral in nature. If you create enough hype around your brand or create a memorable customer experience, it can help your brand go viral.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eAt first, you’ll find WOM may only lead to a few sales. But as your brand grows, you’ll see more people start tagging friends in your posts, mentioning you in their Stories or Reels, or talking about your brand on TikTok.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eOver time, this social engagement and buzz can help you grow at a faster rate than just relying on influencer partnerships, Facebook ads, or organic social media marketing.\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003eReach older generations\u003c/h3\u003e\n\u003cp\u003eIt’s easy to forget that not everybody shops online. The internet penetration rate is \u003ca href=\"https://www.statista.com/statistics/617136/digital-population-worldwide/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003ejust 59.5%\u003c/a\u003e globally, meaning billions of potential shoppers don’t use the web to research, browse, or buy products.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eWord of mouth slots perfectly into that strategy, making it essential for retailers who reach older generations. Some \u003ca href=\"https://www.semrush.com/blog/word-of-mouth-stats/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e18% of Generation X\u003c/a\u003e discover products through word of mouth, compared to 16% of baby boomers and 12% of Generation Z.\u0026nbsp;\u003c/p\u003e\n\u003ch2 id=\"4\"\u003eThe difference between word-of-mouth and referral marketing\u003c/h2\u003e\n\u003cp\u003ePeople often confuse referral marketing and word-of-mouth marketing as the same thing, which makes sense considering the two concepts seem similar at first glance.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eThe difference? Word-of-mouth marketing is about creating buzz around your brand or service. It’s organic and not a true promotional strategy because it’s not forced. People naturally talk about your brand because they genuinely want to.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eImagine a brand you \u003cem\u003elove\u003c/em\u003e sends you a free birthday gift in the mail. You share it on social media, your friends see it, they sign up for the same campaign.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eWhen they receive their birthday gift, they share it on social media, tell their friends, and recommend others sign up because the service was so great. The retailers who use organic word-of-mouth marketing are starting viral campaigns.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eReferral marketing, on the other hand, is a promotion strategy that encourages current customers to refer new ones. There is usually an incentive attached to referral programs, such as points in a program, discounts on future purchases, or cash bonuses.\u0026nbsp;\u003c/p\u003e\n\u003ch2 id=\"5\"\u003eHow to drive word-of-mouth marketing\u003c/h2\u003e\n\u003cp\u003eWord of mouth is undoubtedly a powerful marketing tactic for retailers.\u003c/p\u003e\n\u003cp\u003eHere’s how to develop your own word-of-mouth strategy to trigger positive conversations about your brand, expand your potential customer base, and make more revenue.\u0026nbsp;\u003c/p\u003e\n\u003col\u003e\n\u003cli aria-level=\"1\"\u003eCreate something buzzworthy\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eProvide quality service and experiences\u0026nbsp;\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eAmplify brand advocates\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eEmpower fans and experts\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eBuild an active social media following\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eBecome a local thought leader\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eCollect online reviews\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3\u003e1. Create something buzzworthy\u003c/h3\u003e\n\u003cp\u003eThe first thing that comes to mind when you hear “buzzworthy” is a product launch or a big sale. However, there’s a strategy behind viral content that gains popularity through social sharing.\u003c/p\u003e\n\u003cp\u003eAccording to a \u003ca href=\"https://myscp.onlinelibrary.wiley.com/doi/abs/10.1016/j.jcps.2014.05.002\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eresearch study\u003c/a\u003e by Jonah Berger, the author of \u003cem\u003eContagious\u003c/em\u003e, there are six key factors that drive what people talk about and share.\u003c/p\u003e\n\u003cp\u003eLet’s take a look at how we retailers use them to drive word-of-mouth recommendations:\u003c/p\u003e\n\u003col\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eSocial currency.\u003c/strong\u003e The better your product makes someone look, the more likely they’ll be to share it. Create content that excites customers. Who are your customers trying to impress? How can you make them better at something? Create a blog, do a Facebook Live, or run live workshops.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eTriggers. \u003c/strong\u003eThings that are top of mind are more likely to be shared. Create partnerships with influencers and other local brands that have similar audiences. Make sure they also have similar values as your brand.\u0026nbsp;\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eEmotion. \u003c/strong\u003ePeople share things they care about. Think about content that will excite your readers emotionally. Relevant content is a good way to engage and get them talking about your brand.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003ePublic.\u003c/strong\u003e The easier something is to see, the more likely people will imitate it. Create content your audience can share. Host public events and share news. Try to avoid sensitive topics or polarizing opinion pieces or any other content that will turn off readers from sharing.\u0026nbsp;\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003ePractical value.\u003c/strong\u003e People share useful information to help others. What are your audience’s pain points? What questions do they have? What information are they looking for? For example, if your audience is made up of wine enthusiasts, create a tasting guide or answer an FAQ about how wine is made.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eStories.\u003c/strong\u003e Stories \u003ca href=\"https://medium.com/swlh/the-science-of-storytelling-why-we-love-stories-fceb3464d4c3\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eboast our feelings of trust and compassion\u003c/a\u003e. They also help communicate important information in a relatable way. Share your story or stories about your customers using your products. It helps readers envision using your products and can encourage them to share the story in their network.\u0026nbsp;\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3\u003e2. Provide quality service and experiences\u003c/h3\u003e\n\u003cp\u003eThe secret to word-of-mouth marketing is to create something worth talking about—be it products, services, or experiences.\u003c/p\u003e\n\u003cp\u003eThe good news is that the bar is low. Research shows \u003ca href=\"https://success.qualtrics.com/rs/542-FMF-412/images/ROI%20of%20customer%20experience%202020.pdf\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e94% of US consumers\u003c/a\u003e would recommend a brand whose service they rate as “very good”. But that experience spans many different sectors in a retail store, from your product to customer service and \u003ca href=\"/retail/visual-merchandising\" target=\"_blank\"\u003evisual merchandising\u003c/a\u003e.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eDo your best to go any lengths to make customers feel happy and satisfied, whether in-store or online. Train sales associates on what a positive experience looks like, how to ask discovery questions and use techniques like \u003ca href=\"/retail/suggestive-selling\" target=\"_blank\"\u003esuggestive selling\u003c/a\u003e.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eLook to create unique and functional in-store experiences for customers. You can create beautiful \u003ca href=\"/retail/10-innovative-window-displays-that-you-should-consider-stealing\" target=\"_blank\"\u003ewindow displays\u003c/a\u003e, leverage visual merchandising, or create helpful and cool \u003ca href=\"/retail/retail-signage\" target=\"_blank\"\u003eretail signage\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eMyriam Jessier is a customer of \u003ca href=\"https://patisseriesdolivier.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eLes gourmandises d'Olivier\u003c/a\u003e, a French pastry shop that pivoted its entire business online in four days during the pandemic. It makes money thanks to word of mouth.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eAccording to Myriam, “It involves an Instagram presence, but a lot of customers recommend things because macaroons and croissants are not something you trust anyone with.”\u003c/p\u003e\n\u003cblockquote class=\"border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\u0026quot;–\u0026quot;] [\u0026amp;_cite::before]:mr-1 border-retail-highlight\"\u003e\n\u003cp\u003eLean into comforts. We seek childhood comforts. French expats adore this brand [Les gourmandises d’Olivier] and share it as a self-care tip. This couple and their pastries take me back to the ’90s, back when my dad was still alive and things weren’t so dire. That feeling, there’s no price for it. They import specific things from France for that feeling and mouthfeel.\u003c/p\u003e\n\u003cfooter\u003e\u003ccite\u003e\u003ca href=\"https://www.myriamjessier.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eMyriam Jessier\u003c/a\u003e, digital strategist and customer\u003c/cite\u003e\u003c/footer\u003e\n\u003c/blockquote\u003e\n\u003cp\u003eThe most important part: if your customers don’t love your products, it’s unlikely they’ll take the time to tell their friends, their family, or people on the internet about it.\u003c/p\u003e\n\u003ch3\u003e3. Amplify brand advocates\u003c/h3\u003e\n\u003cp\u003eHappy customers are the perfect people to refer products to their family and friends. Encourage them to do so by recognizing and rewarding their brand loyalty.\u003c/p\u003e\n\u003cp\u003eUser-generated content is any image, video, or text posted online by your customers. Not only will it make existing customers feel valued if you share their social media posts on your brand profile, but Social Media Today found that \u003ca href=\"https://www.socialmediatoday.com/social-business/5-ways-encourage-user-generated-content-social-media\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e85% of users believe\u003c/a\u003e UGC is more believable than other types of content.\u003c/p\u003e\n\u003cp\u003e“Content generated by your users and followers can be much more impactful, engaging, and shareable. That is why you have to learn how to encourage people to create user-generated content.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e“Start with encouraging your Instagram followers to use your branded hashtag or @mention you in Instagram content about your brand. You can also run contests and share giveaways with UGC as an entry to qualify.” —Courtney Quigley, Business Reputation Consultant at \u003ca href=\"https://rizereviews.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eRize Reviews\u003c/a\u003e\u003c/p\u003e\n\u003cfigure\u003e\u003cimg alt=\"Rothys social media\" src=\"https://cdn.shopify.com/s/files/1/1246/6441/files/Rothys_4bcb89e5-86f7-47bd-a7c9-b1b529092451.jpg?v=1627319239\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eRothy’s reposts UGC from previous customers to \u003ca href=\"https://www.instagram.com/p/CQtbCikHfBf/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eits Instagram profile\u003c/a\u003e to imply it’s appreciated when others do the same.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3\u003e4. Empower fans and experts\u003c/h3\u003e\n\u003cp\u003eA subsection of customer satisfaction, empowerment is another great way to generate word-of-mouth marketing referrals. It makes customers feel confident in their choices.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eThe simplest way to do this is by getting customers involved in the product development process. This shows you care about them and their stories and experiences, and that you value their feedback.\u003c/p\u003e\n\u003cp\u003eThree ways to empower fans include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eCollect feedback for new products by sending out post-purchase surveys with tools like \u003ca href=\"https://www.typeform.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eTypeform\u003c/a\u003e and \u003ca href=\"https://apps.shopify.com/shopify-email?surface_detail=marketing-email-marketing\u0026amp;surface_inter_position=1\u0026amp;surface_intra_position=2\u0026amp;surface_type=category\" target=\"_blank\"\u003eShopify Email\u003c/a\u003e.\u0026nbsp;\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eLivestream with subject matter experts and fans to give them a voice.\u0026nbsp;\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eGet on channels they prefer.\u0026nbsp;\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eClothing retailer \u003ca href=\"https://gymshark.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eGymshark\u003c/a\u003e empowered fans with its video livestreams. Its community consisted mainly of fitness enthusiasts and professionals. To empower both, it paid personal trainers to host live workout sessions through its Facebook page. The trainers got paid work when most of their income disappeared; others could get their workout when gyms closed.\u003c/p\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1246/6441/files/Gymshark_ad.jpg?v=1627323272\" alt=\"\" loading=\"lazy\"\u003e\u003c/p\u003e\n\u003ch3\u003e5. Build an active social media following\u003c/h3\u003e\n\u003cp\u003eDid you know that \u003ca href=\"https://blog.hubspot.com/blog/tabid/6307/bid/30239/71-More-Likely-to-Purchase-Based-on-Social-Media-Referrals-Infographic.aspx?__hstc=34155582.5b3634b38c29c5a1b10b0ba3e67d297b.1625226519109.1625226519109.1625226519109.1\u0026amp;__hssc=34155582.4.1625226519109\u0026amp;__hsfp=1008812412\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e71% of consumers\u003c/a\u003e are more likely to purchase based on social media referrals?\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eSocial networks are superb word-of-mouth marketing channels because they scale. One happy customer who heads to LinkedIn, for example, can influence hundreds of others to buy the same item (depending on their audience size).\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eOne way to get more word-of-mouth referrals is through building your own social media community. Communities create a feeling of fellowship around shared interests and goals. They also:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003ePromote engagement\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eBring people closer to your brand\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eIncrease visibility\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eProvide inspiration for customers\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eBuild trust and attracts followers\u0026nbsp;\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eMyriam describes how the pastry shop Les gourmandises d’Olivier builds its social media presence through WOM marketing:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e“Great product + IG friendly macaroon making classes. \u003c/strong\u003eThe pastries are that good. But the macaroon making is unique and IG friendly. It attracted a crowd starved for cool things to do at home. An influencer reached out and Sandrine was baffled. She just told the lady: bring your lover boy on Valentine’s Day and we'll make macaroons, no money. The rest is history, the content produced resonated with quite a few folks.”\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003e“Connect with local fans.\u003c/strong\u003e There are a few folks, high rollers, who spend thousands online and come into the shop for the daily fix (or almost daily fix). They tell all their colleagues and friends about it. So you come in for one croissant and, oh boy, you find out you can buy a bunch of these and make them at home on your own time without having to deal with COVID restrictions.”\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThis product is great for word-of-mouth marketing for many reasons. It photographs super well. It also tastes incredibly good, and customers can even pretend they are a pâtissier if they buy the frozen bits to bake at home.\u003c/p\u003e\n\u003ch3\u003e6. Become a local thought leader\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/retail/brick-and-mortar\" target=\"_blank\"\u003eBrick-and-mortar retail stores\u003c/a\u003e have one big advantage over online-only businesses: they can build a local community presence. SMB owners have a better understanding of their community. They can actively get involved and bring value to the people around them.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eThere are several ways to do this, such as:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eHosting events related to your business (or for charity)\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eParticipating in, or sponsoring, existing events\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eHaving a volunteer program or incentive for employees\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eDonating to local causes through one-offs or portions of your profits\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eJoining community boards or organizations your business could help with (such as arts or music councils, health boards, etc.)\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eOne retailer putting this into action is Better Life Bags, a retail business located in Detroit, Michigan. Its founder, Rebecca Smith, built the entire business \u003ca href=\"https://betterlifebags.com/pages/our-mission\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eon top of a mission\u003c/a\u003e to support women in the local community:\u0026nbsp;\u003c/p\u003e\n\u003cblockquote class=\"border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\u0026quot;–\u0026quot;] [\u0026amp;_cite::before]:mr-1 border-retail-highlight\"\u003e“Our mission is to hire women who have various barriers to employment to make our custom leather and fabric bags. They are adopted into our Better Life family and given a chance to succeed in life, family, and friendship.”\u003c/blockquote\u003e\n\u003ch3\u003e7. Collect online reviews\u003c/h3\u003e\n\u003cp\u003eToday, word of mouth can come from outside a customer’s social circle.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eOnline reviews from customers now make an impact on purchasing decisions. Reviews help customers feel they can trust a business. Some \u003ca href=\"https://www.brightlocal.com/research/local-consumer-review-survey/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e94% of consumers\u003c/a\u003e say positive reviews make them more likely to buy from a business.\u003c/p\u003e\n\u003cp\u003eDespite their value, when was the last time you asked previous customers to leave a review? Just \u003ca href=\"https://www.impactbnd.com/blog/word-of-mouth-marketing-strategies-infographic\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003ea third of businesses\u003c/a\u003e actively do it.\u003c/p\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1246/6441/files/Online_reviews_chart.jpg?v=1627323314\" alt=\"\" loading=\"lazy\"\u003e\u003c/p\u003e\n\u003cp\u003eReviews with high star ratings and positive sentiment impact buying decisions, so it’s important to make sure your reviews are in good shape.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eRecent reviews have an impact on whether or not a customer will buy from your business. Data shows \u003ca href=\"https://www.brightlocal.com/research/local-consumer-review-survey/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e86% of consumers\u003c/a\u003e say they’ll look at reviews from the past three months. This means that old reviews get less attention and have diminishing returns over time.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eSo, what can you do to \u003ca href=\"/retail/how-to-encourage-customer-reviews-and-why-you-should\" target=\"_blank\"\u003eget customer reviews\u003c/a\u003e consistently? The simplest way is to ask:\u0026nbsp;\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eAsk for customer reviews in person, over email, or via SMS.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eAdd review links to order confirmation emails.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eTrain sales teams to always ask for feedback after taking payment in-store.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eOffer incentives—such as entry to a competition or points for a loyalty program—in exchange for reviews on sites like Yelp.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eYou can choose from a variety of Shopify apps to proactively ask for reviews. Here are a few notable apps, in no particular order:\u0026nbsp;\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"https://apps.shopify.com/product-reviews\" target=\"_blank\"\u003eProduct Reviews\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"https://apps.shopify.com/product-reviews-addon\" target=\"_blank\"\u003eStamped.io Product Reviews\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"https://apps.shopify.com/loox-fashion-reviews\" target=\"_blank\"\u003eLoox Product Reviews \u0026amp; Photos\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"6\"\u003eExamples of word of mouth marketing campaigns\u003c/h2\u003e\n\u003ch3\u003eCasper\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://casper.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eCasper\u003c/a\u003e is a DTC company praised for its incredible short-term growth. It sold $20 million in its first 10 months through word of mouth and a minimal advertising budget.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eThe brand has a fun social media strategy that includes sleep-related articles, fast response times, and gifting events. Alongside high-quality products, those elements work together to create the perfect storm: the willingness for customers to share its products organically.\u003c/p\u003e\n\u003cblockquote class=\"border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\u0026quot;–\u0026quot;] [\u0026amp;_cite::before]:mr-1 border-retail-highlight\"\u003e\n\u003cp\u003eGetting customers to engage with Casper was a crucial part of the startup’s strategy from the beginning, because it didn’t have the advertising budget to compete against the mattress giants.\u003c/p\u003e\n\u003cfooter\u003e\u003ccite\u003ePhilip Krim, co-founder of \u003ca href=\"https://www.marketwatch.com/story/mattress-startup-casper-relies-on-social-media-word-of-mouth-2015-02-18\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eCasper\u003c/a\u003e\u003c/cite\u003e\u003c/footer\u003e\n\u003c/blockquote\u003e\n\u003ch3\u003eThreadless\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.threadless.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eThreadless\u003c/a\u003e is a t-shirt marketplace based out of Chicago and founded in 2003. It helps artists sell their designs for t-shirts and accessories online.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eIn its first two years, more than 10,000 members joined the site and sold six figures’ worth of t-shirts—largely through word-of-mouth marketing.\u003c/p\u003e\n\u003cp\u003ePart of its strategy was competitions. Its founder, Jake Nickell, organically promoted a t-shirt design competition using blog comments and social media posts. Family and friends shared the competition off their own back.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eThanks to its early commitment to word-of-mouth marketing, the company now brings in over \u003ca href=\"https://www.owler.com/company/threadless\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e$12M per year\u003c/a\u003e.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg alt=\"Tiger design\" src=\"https://cdn.shopify.com/s/files/1/1246/6441/files/Tropicalia.jpg?v=1627323379\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://www.referralcandy.com/blog/threadless-marketing-strategy/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eSource\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3\u003eIn-N-Out Burger\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.in-n-out.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eIn-N-Out Burger\u003c/a\u003e is a cult favorite burger chain in the US. Its popularity (and estimated \u003ca href=\"https://www.owler.com/company/in-n-out\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e$957 million\u003c/a\u003e annual revenue) derives mostly from brand advocates and word-of-mouth marketing.\u003c/p\u003e\n\u003cp\u003eLocals love In-N-Out because the food is always fresh. The joint makes everything the old-fashioned way, with nothing frozen or prepackaged. Plus, customers only find out about its “secret menu” when told about it from family and friends.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eIn-N-Out also supports non-profit organizations close to its restaurant locations. All of those elements combine to create a restaurant that customers recommend to their friends \u003cem\u003ewithout\u003c/em\u003e having to ask.\u0026nbsp;\u003c/p\u003e\n\u003cfigure\u003e\u003cimg alt=\"Woman working at computer\" src=\"https://cdn.shopify.com/s/files/1/1246/6441/files/In_n_Out_fundraiser.jpg?v=1627323997%0A\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://www.google.com/url?q=https://www.instagram.com/p/CNtEiMNBDuL/\u0026amp;sa=D\u0026amp;source=editors\u0026amp;ust=1627003434776000\u0026amp;usg=AOvVaw0zs3n3GkOpJiJueKjc0E9K\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eSource\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3\u003eZappos\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.zappos.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eZappos\u003c/a\u003e is an online shoe and clothing retailer based in Las Vegas. The company was founded in 1999 and was bought out by Amazon \u003ca href=\"https://techcrunch.com/2009/11/02/amazon-closes-zappos-deal-ends-up-paying-1-2-billion/?guccounter=1\u0026amp;guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8\u0026amp;guce_referrer_sig=AQAAAJyogpOqWtKEcP8zeYE9JA3fJPmsFivXvbS4BwDJ7NpmGVBabaHQuS7YsKEupMTuPtqVJjrNk157qwyOv1q5qGI0i3Z2mS0ZA_XOgTxpf4TJqzDpr0VwtDXTXMUKEZwHf0Mp7c7j9nSp1MAak9ihCM4ZP7BaEeL8DtjuqCHo0Xy7\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003ein 2009 for $1.2 billion\u003c/a\u003e.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eIts growth strategy? Word-of-mouth marketing.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eIt’s another case study showing how excellent customer service can drive the early success of a retailer. Zappos went out of its way to surprise and delight customers: \u003ca href=\"https://www.businessinsider.com/zappos-customer-service-crm-2012-1?r=US\u0026amp;IR=T\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eit sent flowers\u003c/a\u003e to a customer and upgraded them to VIP status after it heard their feet were injured through medical treatment.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eStellar customer service is embedded in every interaction someone has with the Zappos brand—even when returning an item. If someone doesn’t like the shoes they’ve purchased, they can return them free of charge.\u003c/p\u003e\n\u003ch3\u003eSozy\u003c/h3\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1246/6441/files/Sozy.jpg?v=1627324136\" alt=\"Sozy brand ambassadors\" loading=\"lazy\"\u003e\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://livesozy.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eSozy\u003c/a\u003e is a clothing brand on a mission to empower women with soft and cozy clothing. It also aims to make a difference in the world, with 10% of profits supporting survivors of sexual violence, and an additional 10% of profits going toward other chariable initiatives. It’s safe to say they are a brand many women can get behind.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eWord of mouth is one of its most effective marketing channels. “It is the only thing that shows what you are building has true value,” says Sozy’s founder Lanai Moliterno. The brand encourages people to naturally spread the word through its ambassador program.\u003c/p\u003e\n\u003cblockquote class=\"border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\u0026quot;–\u0026quot;] [\u0026amp;_cite::before]:mr-1 border-retail-highlight\"\u003e“We offer ambassadors a gift card to join. Once they do, they are usually our best marketers. Our clothing is so soft and flattering that it doesn’t take much convincing for them to talk about it with their audiences. It works so well, we built a dedicated process to grow our ambassador program.”\u003c/blockquote\u003e\n\u003cp\u003eSozy’s ambassadors also help provide feedback about new products. They share thoughts on designs, what items they share most, and how their audiences respond to posts. In turn, this helps Sozy create better products for their customers, which helps get the word out naturally and drives more sales.\u0026nbsp;\u003c/p\u003e\n\u003ch2\u003eGetting started with your WOMM strategy\u003c/h2\u003e\n\u003cp\u003eThere’s no doubt that WOM is a form of marketing with the power to increase retail sales and ecommerce conversion rates.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eThe key is to create products worth talking about. Give outstanding customer service, amplify brand advocates, and build an active social media following. It’s a marketing strategy that’s tough to standardize, but a steady flow of word-of-mouth recommendations have the power to grow your business dramatically.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-retail-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003cp class=\"heading--4\"\u003eGrow your word-of-mouth marketing with Shopify POS\u003c/p\u003e\n\u003cp\u003eWord-of-mouth marketing starts with building customer loyalty, and building customer loyalty starts with gathering customer information. Shopify \u003ca href=\"/pos\"\u003ePOS\u003c/a\u003e will help you collect the necessary customer data you need to build a strong loyalty and word-of-mouth marketing program.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/pos?itcat=retailblog\u0026amp;itterm=word-of-mouth-marketing\" target=\"_blank\"\u003eStart a free trial\u003c/a\u003e\n\u003c/div\u003e\n\u003cdiv class=\"clear\"\u003e\u003c/div\u003e\n\u003cdiv id=\":R0:\" data-component-name=\"blog-read-more\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-retail-highlight\"\u003e\u003ch2 class=\"!mt-0 mb-6 font-aktivgroteskextended\"\u003eRead more\u003c/h2\u003e\u003cul class=\"!mt-0 !mb-0\"\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/retail/voice-shopping-what-retailers-need-to-know\"\u003eWhat Retailers Need to Know About Voice Shopping\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/retail/hyper-personalization-4-retail-examples\"\u003eHyper-Personalization: 4 Examples of Retailers Doing it Right\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/retail/cause-marketing\"\u003eCause Marketing: What It Is, How To Do It, and Why It Matters\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/retail/facebook-live-for-retail\"\u003eRetailers Who Are Nailing Facebook Live (And How You Can Too)\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/retail/in-conversation-traditonal-retailers-dtc\"\u003e5 Lessons Traditional Retailers Can Learn From DTC Brands\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/retail/sales-promotion\"\u003eHow to Run a Successful Sales Promotion (with Proven Ideas and Examples)\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/retail/affiliate-programs-for-retailers\"\u003eAffiliate Programs for Retailers: What Are They and How They Can Boost Your Revenue\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv style=\"text-align: left;\" class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-retail-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" id=\"faq-section\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2\u003eWord of mouth marketing FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat does word of mouth mean in marketing?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eThe term word of mouth marketing, or WOMM, refers to the promotion of a product or service through consumer-to-consumer conversations, rather than through traditional advertising channels.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is word of mouth marketing examples?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eExamples of word-of-mouth marketing include sharing reviews or recommendations on social media, talking to friends and family about products or services, or leaving reviews on websites.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs word of mouth good for marketing?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eYes, word of mouth is generally considered to be a good form of free viral\u0026nbsp; marketing.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is word of mouth in strategy?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eGenerally speaking, word of mouth is any form of communication between people that occurs without the use of formal channels, such as advertising or public relations. This can include things like personal recommendations, online reviews, and social media posts. While word of mouth is often seen as a positive thing, it can also be negative, so businesses need to be careful about what they say and how they say it.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","latestArticles":[],"contentNavigationLinks":[{"href":"#1","text":"What is a word-of-mouth marketing strategy? 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