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ドメインとSEOの関係：ドメインはSEOに影響するか - Shopify 日本
<!DOCTYPE html><html lang="ja"><head><title>ドメインとSEOの関係：ドメインはSEOに影響するか - Shopify 日本</title><meta charSet="utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><meta name="description" content="ドメインを決める時、SEOの影響を考えたことがあるかもしれません。ここでは、ドメインとSEOに関係はあるのか、ドメインのSEO対策というものはあるのかなど、日本語のドメインはどうなのかなど、様々な例を用いて解説しています。"/><meta property="fb:pages" content="20409006880"/><meta property="fb:app_id" content="847460188612391"/><meta property="og:type" content="website"/><meta property="og:site_name" content="Shopify"/><meta property="og:title" content="ドメインとSEOの関係：ドメインはSEOに影響するか - Shopify 日本"/><meta property="og:description" content="ドメインを決める時、SEOの影響を考えたことがあるかもしれません。ここでは、ドメインとSEOに関係はあるのか、ドメインのSEO対策というものはあるのかなど、日本語のドメインはどうなのかなど、様々な例を用いて解説しています。"/><meta property="og:image" content="https://cdn.shopify.com/s/files/1/1958/6155/articles/SEO_20bc5737-d569-4c58-aaa5-66a86dfd1154.png?v=1727375771"/><meta property="twitter:image" 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hover:text-black" href="/jp/sell"><div class="text-base font-medium"><span class="inline-block arrow-animation">商品を販売する<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">オンラインまたは対面で販売しましょう</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/jp/checkout"><div class="text-base font-medium"><span class="inline-block arrow-animation">お客様に購入を促す<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">世界トップクラスのチェックアウト</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/jp/online"><div class="text-base font-medium"><span class="inline-block arrow-animation">オンライン販売<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">オンラインでビジネスを拡大しましょう</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/jp/channels"><div class="text-base font-medium"><span class="inline-block arrow-animation">複数のチャネルで販売する<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">数百万の買い物客にアプローチして売上を伸ばしましょう</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/jp/pos"><div class="text-base font-medium"><span class="inline-block arrow-animation">対面販売<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">POS</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/jp/markets"><div class="text-base font-medium"><span class="inline-block arrow-animation">グローバル販売<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">国際販売</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/jp/plus/solutions/b2b-ecommerce"><div class="text-base font-medium"><span class="inline-block arrow-animation">卸売販売と直接販売<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">B2B</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/jp/payments"><div class="text-base font-medium"><span class="inline-block arrow-animation">オンライン決済を受け付ける<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">決済フォームを設定します</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-マーケット" class="font-bold text-t7 inline-block">マーケット</span></div><ul class="pb-2" aria-labelledby="subNavItem-マーケット"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/jp/marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">ビジネスのマーケティングを行う<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">顧客獲得と維持</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/jp/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">さまざまなSNSでマーケティング<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">SNSとの統合</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/jp/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">お客様との関係を深める<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify メール</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/jp/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">オーディエンスを把握<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">顧客インサイトを見つけることができます</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-管理" class="font-bold text-t7 inline-block">管理</span></div><ul class="pb-2" aria-labelledby="subNavItem-管理"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/jp/manage"><div class="text-base font-medium"><span class="inline-block arrow-animation">ビジネスを管理<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">売上や注文を追跡して分析しましょう</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/jp/analytics"><div class="text-base font-medium"><span class="inline-block arrow-animation">パフォーマンスを測定<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">分析とレポート</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/jp/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">在庫と注文を管理<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">在庫と注文の管理を行います</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="外部ソース：Shopify開発者 . Shopifyの強力なAPIを使って構築する"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify開発者<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopifyの強力なAPIを使って構築する</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/jp/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">成長中のデジタルブランド向けコマースソリューション</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/jp/products"><div class="text-base font-medium"><span class="inline-block arrow-animation">すべての製品<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopifyのすべての製品と機能を見る</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/jp/pricing">料金プラン</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="リソース-toggle-open" aria-controls="リソースDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">リソース</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="リソースDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-ヘルプとサポート" class="font-bold text-t7 inline-block">ヘルプとサポート</span></div><ul class="pb-2" aria-labelledby="subNavItem-ヘルプとサポート"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/ja/" aria-label="外部ソース：ヘルプとサポート . 24時間体制のサポート"><div class="text-base font-medium"><span class="inline-block arrow-animation">ヘルプとサポート<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">24時間体制のサポート</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/jp/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopifyブログ<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">ビジネス戦略のアドバイス</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/jp/compare/shopify-vs-others"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopifyと他社の比較<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">他社プラットフォームとの比較</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/jp/migrate"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopifyに移行<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">移行に関するチェックリスト、ガイド、ツール</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-人気のトピック" class="font-bold text-t7 inline-block">人気のトピック</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-人気のトピック"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/jp/blog/what-is-shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify (ショッピファイ) とは<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopifyのコマースプラットフォームの仕組み</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/jp/editions"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopifyの革新的な新製品</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/jp/case-studies"><div class="text-base font-medium"><span class="inline-block arrow-animation">ケーススタディ<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">成功を収めているマーチャントから学びましょう</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/jp/blog/how-to-build-a-brand"><div class="text-base font-medium"><span class="inline-block arrow-animation">ブランディング<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">ゼロからブランドを構築</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/jp/blog/marketing-plan"><div class="text-base font-medium"><span class="inline-block arrow-animation">マーケティング<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">マーケティングプランを作成しましょう</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/jp/blog/ecommerce-seo-beginners-guide"><div class="text-base font-medium"><span class="inline-block arrow-animation">ECサイトのSEO対策<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">検索順位を改善することができます</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/jp/blog/social-media-marketing-strategy"><div class="text-base font-medium"><span class="inline-block arrow-animation">SNS戦略<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">SNSを活用して売上を伸ばしましょう</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/jp/blog/ecommerce-business-blueprint"><div class="text-base font-medium"><span class="inline-block arrow-animation">ビジネスの成長<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">ビジネスを拡大</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-必須ツール" class="font-bold text-t7 inline-block">必須ツール</span></div><ul class="pb-2" aria-labelledby="subNavItem-必須ツール"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/jp/tools/logo-maker"><div class="text-base font-medium"><span class="inline-block arrow-animation">ロゴメーカー<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="外部ソース：ストックフォト ."><div class="text-base font-medium"><span class="inline-block arrow-animation">ストックフォト<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/jp/blog/business-plan"><div class="text-base font-medium"><span class="inline-block arrow-animation">ビジネスプランのテンプレート<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/ja" aria-label="外部ソース：リンクインバイオツール ."><div class="text-base font-medium"><span class="inline-block arrow-animation">リンクインバイオツール<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/jp/tools/qr-code-generator"><div class="text-base font-medium"><span class="inline-block arrow-animation">QRコードメーカー<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/jp/enterprise">エンタープライズ</a></div></li></ul></nav><div class="ml-auto transition-opacity duration-200 opacity-100 delay-100"><ul class="lg:flex hidden items-center"><li class="mr-8 text-base"><a class="whitespace-nowrap 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hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled py-2 px-5 text-base font-bold tracking-[-0.01em] whitespace-nowrap" data-component-name="start-free-trial" data-mode="light" target="">無料体験をはじめる</a></li></ul><ul class="flex items-center lg:hidden mr-[-15px]"><li><a 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class="fixed top-0 left-0 h-[6px] z-50 bg-blog-highlight" style="width:null%"></div><section class="grid grid-cols-full bg-section-light-bg text-section-light-text featured-blogs gap-y-0 pt-36 pb-0" data-section-name="" data-component-name="domain-seo" data-viewable-component="true" data-mode="light"><div class="relative overflow-hidden bg-marketingBg" data-component-name="blog-header-banner"><div class="container relative flex flex-col items-center text-center pt-16 tablet-xl:pt-12 pb-12 px-[40px] tablet-xl:px-[130px] desktop:px-[210px]"><p class="richtext uppercase font-medium font-aktivgroteskextended mb-2 text-2xl tablet:text-3xl max-w-[680px]">Shopifyで今すぐ販売を始めましょう</p><p class="richtext max-w-[680px] text-sm mb-4">Shopifyの無料体験を今すぐ始めましょう。これらのリソースを使用して、プロセスの全ステップをご案内します。</p><div data-component-name="button-group" class="text-base relative z-20" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://accounts.shopify.com/store-create?language=ja&locale=ja&signup_page=https%3A%2F%2Fwww.shopify.com%2Fjp%2Fblog%2Fdomain-seo&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">無料体験をはじめる</a></div></div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] left-[-26px] tablet-xl:left-0 bottom-[-20px] tablet-xl:bottom-[-60px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=400 400w"/><div class="absolute rounded-[15px] overflow-hidden z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] h-[85px] tablet-xl:h-[140px] desktop:h-[180px] right-0 tablet-xl:right-[-20px] desktop:right-[20px] top-[-25px] tablet-xl:top-[-30px] desktop:top-[-40px]"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] bottom-[20px] tablet-xl:bottom-[-50px] desktop:bottom-[-70px] right-[-50px] tablet-xl:right-[-70px] desktop:right-[-100px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div class="sm:inset-[auto_0_var(--space-2xl)_auto] sm:bg-transparent sm:pt-9 sm:[&>div>button]:-top-9"></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/jp/blog/domain-seo"/><meta itemProp="dateModified" content="2024-07-19T20:00:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-shopifysans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/jp/blog" class="no-underline hover:text-link-light-hover topic-link">ブログ</a><span class="richtext px-2.5 text-xs">|</span><a href="/jp/blog/topics/起業家精神" class="no-underline hover:text-link-light-hover topic-link">起業家精神</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">ドメインとSEOの関係：ドメインはSEOに影響するか</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">ドメインを決める時、SEOの影響を考えたことがあるかもしれません。ここでは、ドメインとSEOに関係はあるのか、ドメインのSEO対策というものはあるのかなど、日本語のドメインはどうなのかなど、様々な例を用いて解説しています。</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&_>div]:justify-start sm:last:[&_>div]:justify-center">執筆者<!-- --> <!-- -->執筆者：<span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/jp/blog/authors/tamami-sakamoto" class="no-underline" itemProp="url"><span itemProp="name">Tamami Sakamoto</span></a></span><div class="flex items-center gap-x-1 justify-center lg:justify-start mt-3 mb-1 text-body-sm flex-wrap"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none"><g id="Spot Icons"><path id="Fill" fill-rule="evenodd" clip-rule="evenodd" d="M10.9908 5.63498C11.2162 5.82378 11.2464 6.15942 11.0584 6.3852L7.68058 10.2963C7.59169 10.4044 7.4644 10.4734 7.32502 10.4883H7.27169C7.14013 10.4876 7.01355 10.4382 6.91613 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itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/jp/blog/authors/tatiana-tanizaki" class="no-underline" itemProp="url"><span itemProp="name">Tatiana Tanizaki</span></a></span></div></div><div class="text-body-sm text-shade-50">最終更新：<!-- --> <time>2024年7月19日</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/1958/6155/articles/SEO_20bc5737-d569-4c58-aaa5-66a86dfd1154.png?v=1727375771&originalWidth=1848&originalHeight=782" alt="ドメインとSEO" loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/1958/6155/articles/SEO_20bc5737-d569-4c58-aaa5-66a86dfd1154.png?v=1727375771&originalWidth=1848&originalHeight=782&width=200 200w, https://cdn.shopify.com/s/files/1/1958/6155/articles/SEO_20bc5737-d569-4c58-aaa5-66a86dfd1154.png?v=1727375771&originalWidth=1848&originalHeight=782&width=400 400w, https://cdn.shopify.com/s/files/1/1958/6155/articles/SEO_20bc5737-d569-4c58-aaa5-66a86dfd1154.png?v=1727375771&originalWidth=1848&originalHeight=782&width=600 600w, https://cdn.shopify.com/s/files/1/1958/6155/articles/SEO_20bc5737-d569-4c58-aaa5-66a86dfd1154.png?v=1727375771&originalWidth=1848&originalHeight=782&width=800 800w, https://cdn.shopify.com/s/files/1/1958/6155/articles/SEO_20bc5737-d569-4c58-aaa5-66a86dfd1154.png?v=1727375771&originalWidth=1848&originalHeight=782&width=1000 1000w, https://cdn.shopify.com/s/files/1/1958/6155/articles/SEO_20bc5737-d569-4c58-aaa5-66a86dfd1154.png?v=1727375771&originalWidth=1848&originalHeight=782&width=1200 1200w, https://cdn.shopify.com/s/files/1/1958/6155/articles/SEO_20bc5737-d569-4c58-aaa5-66a86dfd1154.png?v=1727375771&originalWidth=1848&originalHeight=782&width=1400 1400w, https://cdn.shopify.com/s/files/1/1958/6155/articles/SEO_20bc5737-d569-4c58-aaa5-66a86dfd1154.png?v=1727375771&originalWidth=1848&originalHeight=782&width=1600 1600w, https://cdn.shopify.com/s/files/1/1958/6155/articles/SEO_20bc5737-d569-4c58-aaa5-66a86dfd1154.png?v=1727375771&originalWidth=1848&originalHeight=782&width=1800 1800w"/></div></div><div class="container grid-cols-4 sm:grid-cols-8 md:grid-cols-12 block tablet-xl:grid gap-y-0 gap-x-12"><div class="col-span-4 xs:col-span-12 md:col-span-4 lg:col-span-3 col-start-1 nav-drawer md:pb-20 pt-10 desktop:pt-16" data-component-name="blog-left-sidebar"><nav class="md:top-[calc(var(--header-height)*2)] md:max-h-[calc(100vh-var(--header-height))] md:overflow-auto md:sticky md:pb-6 pr-2"><div class="hidden md:block bg-blog-bannerBg"><div class="p-6"><p class="richtext text-2xl font-aktivgroteskextended leading-4 desktop:leading-7 color-black tracking-[-0.02em]">オンラインビジネスを今すぐ開業。</p><p class="richtext font-aktivgroteskextended desktop:leading-7 color-black tracking-[-0.02em] text-2xl mb-9 font-bold">無料で行えます。</p><a 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[&_.marketing-code.marketing-code--block]:p-4 [&_.marketing-code--block]:block [&_.marketing-code--block]:max-w-full [&_.marketing-code--block]:overflow-x-scroll [&_.marketing-code--block]:mb-5 [&_.partners-signup]:mt-6 [&_.partners-signup]:mb-12 [&_.partners-signup]:bg-gray-200 [&_.partners-signup]:p-3 [&_.partners-signup]:md:p-6 [&_.table]:block [&_.table]:overflow-x-scroll [&_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><p data-mce-fragment="1"><span style="font-weight: 400;" data-mce-style="font-weight: 400;" data-mce-fragment="1"><img alt="ドメインとSEO" src="https://cdn.shopify.com/s/files/1/1958/6155/files/SEO_0a7b50de-b0f3-4686-9e57-924408f087da.png?v=1706163291"></span></p> <p data-mce-fragment="1"><span style="font-weight: 400;" data-mce-style="font-weight: 400;" data-mce-fragment="1">ドメインは、オンラインビジネスやブログなど、ウェブサイトを作る時に必要なもののひとつです。ドメインとはインターネット上の住所の役割を果たすもので、ドメイン名決めに頭を悩ませる方も少なくありません。</span></p> <p data-mce-fragment="1"><span style="font-weight: 400;" data-mce-style="font-weight: 400;" data-mce-fragment="1">今回は、ドメインを決める際に知っておきたい、ドメインとSEOの関係について解説していきます。</span></p><div id="text-cta" class="hidden lg:block"></div> <p class="heading--4"><strong>目次</strong></p> <ul> <li><a href="#1">ドメインとSEOの関係</a></li> <li><a href="#2">ドメインが与えるユーザーへの影響</a></li> <li><a href="#3">効果的なドメイン名の決め方とSEO</a></li> <li><a href="#4">サイト運営中にドメインを変えるとSEOに影響があるか？</a></li> <li><a href="#5">まとめ</a></li> <li><a href="#6">ドメインとSEOの関係についてよくある質問</a></li> </ul> <h2 id="1" data-mce-fragment="1"><b data-mce-fragment="1">ドメインとSEOの関係</b></h2> <p><b data-mce-fragment="1"><img src="https://cdn.shopify.com/s/files/1/1958/6155/files/ips3_5ec73582-fe01-4543-9355-3ce7e98c5c98.png?v=1696858557" alt="SEO" loading="lazy"></b></p> <p data-mce-fragment="1"><a href="/jp/blog/what-is-a-domain" data-mce-href="https://www.shopify.com/jp/blog/what-is-a-domain" data-mce-fragment="1"><span style="font-weight: 400;" data-mce-style="font-weight: 400;" data-mce-fragment="1">ドメイン</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;" data-mce-fragment="1">と</span><a href="/jp/blog/the-basics-of-seo-for-your-shopify-store" data-mce-href="https://www.shopify.com/jp/blog/the-basics-of-seo-for-your-shopify-store" data-mce-fragment="1"><span style="font-weight: 400;" data-mce-style="font-weight: 400;" data-mce-fragment="1">SEO</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;" data-mce-fragment="1">は、後述する</span><span style="font-weight: 400;" data-mce-style="font-weight: 400;" data-mce-fragment="1">ccTLD（国別トップレベルドメイン）以外</span><span style="font-weight: 400;" data-mce-style="font-weight: 400;" data-mce-fragment="1">は直接影響を与えないとされています。</span></p> <p data-mce-fragment="1"><span style="font-weight: 400;" data-mce-style="font-weight: 400;" data-mce-fragment="1">ドメインには、「.com」「.jp」といった</span><a href="/jp/blog/what-is-tld" data-mce-href="https://www.shopify.com/jp/blog/what-is-tld" data-mce-fragment="1"><span style="font-weight: 400;" data-mce-style="font-weight: 400;" data-mce-fragment="1">トップレベルドメイン（TLD）</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;" data-mce-fragment="1">があり、その種類によって大きく2つに分類することが可能です。</span></p> <h3 data-mce-fragment="1"><b data-mce-fragment="1">gTDL（汎用トップレベルドメイン）</b></h3> <p data-mce-fragment="1"><span style="font-weight: 400;" data-mce-style="font-weight: 400;" data-mce-fragment="1">gTDLはGeneric Top Level Domainの頭文字を取ったもので、世界各地の誰でも取得が可能なドメインです。主なgTLDは「.com」、「.net」、「.org」、「.info」などです。</span></p> <h3 data-mce-fragment="1"><b data-mce-fragment="1">ccTLD（国別トップレベルドメイン）</b></h3> <p data-mce-fragment="1"><span style="font-weight: 400;" data-mce-style="font-weight: 400;" data-mce-fragment="1">ccTLDはcountry code Top Level Domainの頭文字をとったものです。</span><a href="https://help.shopify.com/ja/manual/markets/international-domains/setting-up-unique-urls/choosing-seo-strategy" data-mce-href="https://help.shopify.com/ja/manual/markets/international-domains/setting-up-unique-urls/choosing-seo-strategy" data-mce-fragment="1"><span style="font-weight: 400;" data-mce-style="font-weight: 400;" data-mce-fragment="1">特定の地域や国などを表すドメイン名</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;" data-mce-fragment="1">を指します。具体的には「.jp（日本）」、「.uk（イギリス）」、「.us（アメリカ合衆国）」、「.eu（ヨーロッパ）」のようなドメイン名のことです。</span></p> <h3 data-mce-fragment="1"><b data-mce-fragment="1">ccTLDがSEOに影響を与える理由</b></h3> <p data-mce-fragment="1"><span style="font-weight: 400;" data-mce-style="font-weight: 400;" data-mce-fragment="1">使用するccTLDと集客を目指すエリアや国が異なる場合には、SEOに影響が及ぶ可能性があります。その理由は、検索エンジンは、ウェブサイトの地域や国を判別するためにccTLDを見ている可能性が高いからです。正しくエリアや国を認識してもらうためにも、ccTLDを使用する場合にはターゲットとなる地域や国に合ったものを選ぶことが大切です。</span></p> <h3 data-mce-fragment="1"><b data-mce-fragment="1">日本語ドメインはSEOに影響するか？</b></h3> <p data-mce-fragment="1"><span style="font-weight: 400;" data-mce-style="font-weight: 400;" data-mce-fragment="1">アルファベットの代わりに日本語で表記されるドメインの使用は、SEOに影響はないとされています。しかし、日本語ドメインには、視認性が高い、希望のドメイン名を取得しやすいといったメリットがあります。逆に、ウェブサイト上では日本語で表示されるドメインが、メールやSNS上では意味のないアルファベットの羅列に変換されてしまいます。日本語ドメインが使えないサーバーもあるため、日本語ドメインを使いたい場合には事前に調べておく必要があります。</span></p> <h2 id="2" data-mce-fragment="1"><b data-mce-fragment="1">ドメインが与えるユーザーへの影響</b></h2> <p><b data-mce-fragment="1"><img src="https://cdn.shopify.com/s/files/1/1958/6155/files/ips2_a5bcf756-ff93-4d11-8c9e-4cd9beb49eb0.png?v=1696858580" alt="Googleユーザー" loading="lazy"></b></p> <p data-mce-fragment="1"><span style="font-weight: 400;" data-mce-style="font-weight: 400;" data-mce-fragment="1">ドメインは、ユーザーがそのウェブサイトを開くかどうかを決める要素の一つです。ウェブサイトを検索した際やURLをメールやSNSでシェアした場合など、ユーザーがドメイン名を目にする機会は少なくありません。その際、例えばドメイン名が意味不明なアルファベットの羅列の場合、ユーザーは怪しいと感じてしまいクリックを避ける可能性があります。また、既にある有名ウェブサイトとよく似たドメインを使用してしまうと、その有名ウェブサイトと全く関係がなかったとしても、関連のある企業・サービスではないかと勘違いされることもあります。逆に、ウェブサイトの内容がわかりやすくて短いドメイン名の場合、ユーザーはドメイン名を覚えてくれる可能性があり、ドメインを直接入力してウェブサイトを再訪問してくれることにもつながります。また提供するサービス内容がわかるドメイン名だと、どのようなウェブサイトかひと目でわかるため、ユーザーは安心してウェブサイトを閲覧できます。そのため、SEOに直接影響がないとしても、ユーザーの視点でわかりやすいドメイン名をつけることを心がけましょう。</span></p> <h2 id="3" data-mce-fragment="1"><b data-mce-fragment="1">効果的なドメイン名の決め方とSEO</b></h2> <p><b data-mce-fragment="1"><img src="https://cdn.shopify.com/s/files/1/1958/6155/files/ips4_1fc2e74b-7ece-457d-8bcb-e51a156dd3ef.png?v=1696858614" alt="SEOに効果的" loading="lazy"></b></p> <p data-mce-fragment="1"><a href="/jp/blog/right-domain-name" data-mce-href="https://www.shopify.com/jp/blog/right-domain-name" data-mce-fragment="1"><span style="font-weight: 400;" data-mce-style="font-weight: 400;" data-mce-fragment="1">ドメイン名の決め方</span></a><span style="font-weight: 400;" data-mce-style="font-weight: 400;" data-mce-fragment="1">には以下の3つのポイントがあります。</span></p> <ol data-mce-fragment="1"> <li style="font-weight: 400;" data-mce-style="font-weight: 400;" data-mce-fragment="1"> <b data-mce-fragment="1">サイト名や運営者名などわかりやすいものを使用する</b><span style="font-weight: 400;" data-mce-style="font-weight: 400;" data-mce-fragment="1"><br data-mce-fragment="1"></span><span style="font-weight: 400;" data-mce-style="font-weight: 400;" data-mce-fragment="1">ドメイン名にサイト名を入れる方法や、有名ブロガーやインフルエンサーの場合には運営者名などを使用することで、ユーザーがドメイン名を覚えてくれる確率が高まり、再訪問を期待できます。</span> </li> <li style="font-weight: 400;" data-mce-style="font-weight: 400;" data-mce-fragment="1"> <b data-mce-fragment="1">ccTLDを使用する際は適したものを使う</b><span style="font-weight: 400;" data-mce-style="font-weight: 400;" data-mce-fragment="1"><br data-mce-fragment="1"></span><span style="font-weight: 400;" data-mce-style="font-weight: 400;" data-mce-fragment="1">ccTLDは、前述のとおりウェブサイトの地域ターゲティングに使用されます。そのためccTLDを使用したい場合には、ターゲットとなる国・地域に合ったccTLDを選ぶ必要があります。</span> </li> <li style="font-weight: 400;" data-mce-style="font-weight: 400;" data-mce-fragment="1"> <b data-mce-fragment="1">短く簡潔なドメイン名にする</b><span style="font-weight: 400;" data-mce-style="font-weight: 400;" data-mce-fragment="1"><br data-mce-fragment="1"></span><span style="font-weight: 400;" data-mce-style="font-weight: 400;" data-mce-fragment="1">ポイントの1つ目同様、短く簡潔なドメイン名の方が長いドメイン名よりもわかりやすく、ユーザーの記憶に残りやすいというメリットがありますので、ドメイン名の長さも気を付けると良いでしょう。</span> </li> </ol> <p data-mce-fragment="1"><span style="font-weight: 400;" data-mce-style="font-weight: 400;" data-mce-fragment="1">記憶に残るドメイン名を選ぶことは、ユーザーにサイトを認識してもらう上でもとても重要です。ドメイン名をこれから決める方は上記ポイントを参考にしてください。</span></p> <h2 id="4" data-mce-fragment="1"><b data-mce-fragment="1">サイト運営中にドメインを変えるとSEOに影響があるか？</b></h2> <p><b data-mce-fragment="1"><img src="https://cdn.shopify.com/s/files/1/1958/6155/files/ips5_6ab920ce-63b2-43da-b678-01fb5899b97a.png?v=1696858648" alt="影響を計る" loading="lazy"></b></p> <p data-mce-fragment="1"><span style="font-weight: 400;" data-mce-style="font-weight: 400;" data-mce-fragment="1">SEOの評価はドメインと紐づけられています。そのため、単純にドメイン名を変更してしまうと、外部リンクが無効になったり、ドメインが検索エンジンに認識されてからの期間を表すドメインエイジがリセットされたりと、今までのSEOの評価が引き継がれなくなります。SEOに影響を与えずにドメインを変更するには、以下の2つの作業を忘れずに行うとよいでしょう。</span></p> <ol data-mce-fragment="1"> <li style="font-weight: 400;" data-mce-style="font-weight: 400;" data-mce-fragment="1"> <strong>リダイレクト処理を行う</strong><span style="font-weight: 400;" data-mce-style="font-weight: 400;" data-mce-fragment="1"><br data-mce-fragment="1"></span><span style="font-weight: 400;" data-mce-style="font-weight: 400;" data-mce-fragment="1">リダイレクトとは、変更前ドメインを訪問したユーザーを変更後のドメインへと転送をすることを指します。リダイレクト処理を行うことで、変更前ドメインのSEOの評価を変更後のサイトに引き継ぐことが可能となります。</span> </li> <li style="font-weight: 400;" data-mce-style="font-weight: 400;" data-mce-fragment="1"> <strong>Google Search Consoleの登録アドレスを変更する</strong><span style="font-weight: 400;" data-mce-style="font-weight: 400;" data-mce-fragment="1"><br data-mce-fragment="1"></span><span style="font-weight: 400;" data-mce-style="font-weight: 400;" data-mce-fragment="1">Google Search Console上で、新たなドメイン名を登録してください。この作業により、検索エンジンであるGoogleにアドレス変更を知らせることができます。</span> </li> </ol> <h2 id="5" data-mce-fragment="1"><b data-mce-fragment="1">まとめ</b></h2> <p data-mce-fragment="1"><span style="font-weight: 400;" data-mce-style="font-weight: 400;" data-mce-fragment="1">「.jp」や「.uk」といったccTLD（国別トップレベルドメイン）を除き、ドメイン名は直接的にはSEOに関係がないことをお伝えしました。しかし、ドメイン名の付け方を工夫することでユーザビリティの向上につながるという利点があります。認知度を上げる上でもドメイン名は重要な役割を果たしますので、ドメイン名を購入する前にぜひ今回の記事を参考にしてください。</span></p> <div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&_[itemscope]]:mb-6 [&_[itemscope]:last-child]:mb-0" id="faq-section"> <div itemtype="https://schema.org/FAQPage" itemscope=""> <h2 id="6">ドメインとSEOの関係についてよくある質問</h2> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">ドメイン名が日本語だとSEOに影響する？</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>ドメイン名が日本語の場合、直接的にはSEOには影響しません。日本語ドメインはインパクトがあり覚えやすい点からもユーザーの記憶に残りやすいですが、メールやSNSでシェアする際にドメイン名は英数字の羅列となってしまいスパムと勘違いされる可能性もあります。そのため、メリット・デメリットを十分に理解したうえでの日本語ドメインの導入をおすすめします。</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name"></h3> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"></div> </div> </div> </div> </div> <div style="text-align: center;">文：Masumi Murakami</div></div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row flex-row-reverse justify-between"><div class="self-center flex flex-col"><div class="gap-x-1 text-lg font-aktivgroteskextended leading-[18px] font-bold mb-2">執筆者<!-- --> <!-- -->執筆者：<span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/jp/blog/authors/tamami-sakamoto" class="no-underline" itemProp="url"><span itemProp="name">Tamami Sakamoto</span></a></span><div class="flex items-center gap-x-1 justify-center lg:justify-start mt-3 mb-1 text-body-sm flex-wrap"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" 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data-component-name="join-waitlist-form-button">登録する</button></div><input class="sr-only" id=":R1pb6r95n5:" name="address" aria-label="address"/></form><p class="richtext text-xs mt-2 text-shade-60">メールアドレスを入力することにより、Shopifyからのメールマガジンを受信することに同意したものとみなされます。</p></div><div class="font-aktivgroteskextended mt-[640px]" data-priority="0"><p class="richtext text-base uppercase mb-6">人気の記事</p><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&_a]:no-underline [&_a]:hover:text-link-light-hover"><a href="/jp/blog/topics/ビジネスの始め方" data-component-name="blog-popular-post-ビジネスの始め方">ビジネスの始め方</a></span><a href="/jp/blog/best-dropshipping-products" data-component-name="blog-popular-post-best-dropshipping-products"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">ドロップシッピングに最適な商品とマーケティングのアイデア</span></a></span><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span 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inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&_a]:no-underline [&_a]:hover:text-link-light-hover"><a href="/jp/blog/topics/ビジネスの始め方" data-component-name="blog-popular-post-ビジネスの始め方">ビジネスの始め方</a></span><a href="/jp/blog/how-to-start-a-business" data-component-name="blog-popular-post-how-to-start-a-business"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">起業するには？起業するために必要なことから会社の立ち上げまで5つのステップ </span></a></span></div><div class="bg-[#EEFAB3] mt-[640px] hidden" data-priority="1" data-component-name="blog-CTA-seasonal-email"><div class="p-4 pb-0"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png" alt="start-free-trial"/></div><div class="p-4"><p class="richtext color-black tracking-[-0.02em] text-2xl font-aktivgroteskextended mb-4 uppercase font-semibold">あらゆる販売に適したPOS</p><a 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h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div></div></div></div><div class="grid md:grid-cols-2"><div class="relative overflow-hidden"><img class="h-full w-full object-cover absolute top-0 left-0 bottom-0" src="https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040" alt="subscription banner" loading="lazy" decoding="async" width="1420" height="1040" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=400 400w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=600 600w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=800 800w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=1000 1000w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=1200 1200w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=1400 1400w"/></div><div class="flex bg-black"><div class="text-left desktop:mx-10 self-center py-16 md:py-28 mx-10 md:mx-0 md:px-4 desktop:px-8"><div class="text-left text-section-dark-text [&_span]:font-aktivgroteskextended [&_span]:text-left tablet-xl:[&_span]:text-[40px] [&_span]:leading-[48px] [&_span]:font-medium [&_span]:tracking-normal [&_p]:text-white [&_p]:text-left [&_p]:text-lg [&_p]:leading-[26px] [&_p]:font-normal [&_p]:tracking-tight [&_p]:pb-6" data-mode="dark" data-component-name="heading-group"><span class="richtext text-t2">Shopifyの最新情報を入手</span><p class="richtext text-body-lg pt-sm">ブログの購読に登録しましょう。Eコマースのコツやヒント、リソースを無料でメールでお届けいたします。</p></div><div class="[&_p]:text-left [&_p]:text-xs [&_p]:leading-[18px] [&_p]:pt-xs [&_button]:mt-[3px]" data-mode="dark" data-center="false"><form method="post" action="/jp/blog/api/subscribe" class="flex w-full flex-col justify-center sm:w-[406px] [&_button]:bg-[#7BE986] items-start text-white"><div id=":Ruh5n5:" data-component-name="waitlist-form-input-wrapper" class="box-border flex h-14 w-full justify-between rounded-full border border-shades-60 border-[#52525B] pl-6 pr-1 items-start text-white bg-white"><label for="email-input-:Ruh5n5H1:" class="sr-only">メールアドレスを入力してください</label><input id="email-input-:Ruh5n5H1:" class="text-shade-70 h-14 w-full bg-transparent outline-none placeholder:text-black placeholder:font-normal" type="email" spellcheck="false" autoComplete="email" name="email" placeholder="メールアドレスを入力してください"/><input type="hidden" name="subscriptionId" value="DE84EF61-2A02-4778-8807-F01B108DE974"/><input type="hidden" name="signup_page" value="/jp/blog/domain-seo"/><input type="hidden" name="locale" value="ja-JP"/><input type="hidden" name="blogHandle" value="blog"/><input type="hidden" name="form_type" value="subscribe"/><div class="hidden sm:block"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">登録する</button></div></div><div class="block w-full sm:hidden"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">登録する</button></div><input class="sr-only" id=":Reauh5n5:" name="address" aria-label="address"/></form><p class="richtext text-body-sm pt-sm sm:w-[406px] w-full items-left text-white">登録はいつでも解除できます。メールアドレスを入力することにより、Shopifyからのメールマガジンを受信することに同意したものとみなされます。</p></div></div></div></div></section><div class="relative overflow-hidden bg-blog-bannerBg py-10 tablet-xl:py-20" data-component-name="cta-footer-banner"><div class="container relative flex flex-col items-center text-center py-10 tablet-xl:py-16"><span class="richtext uppercase font-medium font-aktivgroteskextended mb-2 text-[28px] tablet-xl:text-[42px] desktop:text-[48px] max-w-[600px] tablet-xl:mb-6 leading-[36px] tablet-xl:leading-[46px] desktop:leading-[56px]">Shopifyであらゆる場所で販売</span><p class="richtext max-w-[680px] text-body-base tablet-xl:text-body-lg mb-2 tablet-xl:mb-9">まずはお試しください。Shopifyを無料で試して、ビジネスの立ち上げから運営、そして成長に役立つすべてのツールを体験しましょう。</p><div data-component-name="button-group" class="text-base relative z-20" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://accounts.shopify.com/store-create?language=ja&locale=ja&signup_page=https%3A%2F%2Fwww.shopify.com%2Fjp%2Fblog%2Fdomain-seo&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py md:text-button-lg-size border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">無料体験をはじめる</a></div></div><p class="richtext text-sm mt-2">Shopifyを無料体験しましょう。クレジットカードは必要ありません。</p></div></div><div class="hidden -top-24 mb-lg [&_label]:text-sm [&_label]:text-white mt-sm mr-sm gap-xl"></div></main><footer class="relative flex flex-col font-shopifysans bg-black text-white" data-component-name="footer" data-viewable-component="true"><section class="container flex flex-col gap-16 py-16 my-0 sm:justify-start sm:pb-16 md:flex-row md:flex-nowrap md:justify-between md:pb-20 md:py-20 md:gap-20 xl:w-full bg-black text-white" data-section-name="footer" data-section-index="1" data-component-name="footer" data-viewable-component="true"><div class="min-w-[100px]"><svg fill="none" role="img" viewBox="0 0 56 64" class="h-[44px]" height="64" data-component-name="shopify-logo"><title>Shopifyロゴ</title><g clip-path="url(#clip0_198_267)"><path d="M37.7102 7.42882C37.7102 7.42882 37.0044 7.6296 35.8448 7.98098C35.6432 7.32843 35.3407 6.57549 34.9374 5.77235C33.6266 3.26255 31.6604 1.90725 29.3414 1.90725C29.1901 1.90725 29.0389 1.90725 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29.8039C19.0348 33.0308 27.5398 33.7479 28.0348 41.3221C28.3948 47.2829 24.8848 51.3613 19.7548 51.6751C13.6348 51.9888 10.2598 48.4034 10.2598 48.4034L11.5648 42.8907C11.5648 42.8907 14.9848 45.4454 17.6848 45.2661C19.4398 45.1765 20.1148 43.6975 20.0248 42.7115C19.7548 38.4986 12.8248 38.7675 12.3748 31.8207C12.0148 25.9944 15.8398 20.1232 24.2998 19.5854C27.5848 19.3613 29.2498 20.2129 29.2498 20.2129Z" fill="black"></path></g><defs><clipPath id="clip0_198_267"><rect width="225" height="64" fill="white"></rect></clipPath></defs></svg></div><div class="md:block md:justify-end"><div class="flex flex-col flex-wrap gap-12 gap-x-4 md:gap-20 md:gap-x-16 sm:grid sm:max-h-fit sm:grid-cols-3 lg:grid-cols-4 max-h-[92rem] sm:max-h-[75rem]"><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="shopify"><h2 class="text-base font-bold text-white">Shopify</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/jp/about" aria-label="About (会社概要)" data-component-name="about-会社概要">About (会社概要)</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/careers/search?locations%5B%5D=Japan" aria-label="採用情報" data-component-name="採用情報">採用情報</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopifyinvestors.com/home/default.aspx" aria-label="外部ソース：投資家の皆様へ" data-component-name="投資家の皆様へ">投資家の皆様へ</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/jp/partners" aria-label="パートナー" data-component-name="パートナー">パートナー</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/jp/affiliates" aria-label="アフィリエイト" data-component-name="アフィリエイト">アフィリエイト</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/jp/legal" aria-label="法的事項" data-component-name="法的事項">法的事項</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopifystatus.com/" aria-label="外部ソース：サービスステータス" data-component-name="サービスステータス">サービスステータス</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="サポート"><h2 class="text-base font-bold text-white">サポート</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://help.shopify.com/ja/questions" aria-label="外部ソース：マーチャントサポート" data-component-name="マーチャントサポート">マーチャントサポート</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://help.shopify.com/ja/" aria-label="外部ソース：ヘルプセンター" data-component-name="ヘルプセンター">ヘルプセンター</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopify.com/partners/directory" aria-label="外部ソース：パートナーの採用" data-component-name="パートナーの採用">パートナーの採用</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://academy.shopify.com?itcat=brochure&itterm=global-footer" aria-label="外部ソース：Shopify アカデミー" data-component-name="shopify-アカデミー">Shopify アカデミー</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://community.shopify.com/c/Shopify-Community-Japan-JP/ct-p/jp?utm_campaign=footer&utm_content=ja&utm_medium=web&utm_source=shopify" aria-label="外部ソース：Shopify コミュニティ" data-component-name="shopify-コミュニティ">Shopify コミュニティ</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="開発者"><h2 class="text-base font-bold text-white">開発者</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopify.dev" aria-label="外部ソース：Shopify.dev" data-component-name="shopify-dev">Shopify.dev</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopify.dev/api" aria-label="外部ソース：APIドキュメント" data-component-name="a-p-i-ドキュメント">APIドキュメント</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://devdegree.ca" aria-label="外部ソース：Dev Degree" data-component-name="dev-degree">Dev Degree</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="商品管理"><h2 class="text-base font-bold text-white">商品管理</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shop.app" aria-label="外部ソース：Shop" data-component-name="shop">Shop</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/jp/shop-pay" aria-label="Shop Pay" data-component-name="shop-pay">Shop Pay</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/jp/plus" aria-label="Shopify Plus" data-component-name="shopify-plus">Shopify Plus</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.linkpop.com/ja" aria-label="外部ソース：Linkpop" data-component-name="linkpop">Linkpop</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/jp/enterprise" aria-label="エンタープライズ向けShopify" data-component-name="エンタープライズ向け-shopify">エンタープライズ向けShopify</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="ソリューション"><h2 class="text-base font-bold text-white">ソリューション</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/jp/online" aria-label="オンラインストアビルダー" data-component-name="オンラインストアビルダー">オンラインストアビルダー</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/jp/website/builder" aria-label="ウェブサイトビルダー" data-component-name="ウェブサイトビルダー">ウェブサイトビルダー</a></li></ul></div></div></div></section><section class="border-t my-0 container max-sm:mx-0 xl:w-full border-white border-opacity-20 bg-inherit" data-section-name="footer" data-section-index="2" data-component-name="footer" data-viewable-component="true"><div class="flex flex-col items-center justify-center gap-4 py-8 sm:items-start sm:gap-8 lg:flex-row lg:justify-between lg:gap-10 bg-black text-white"><div class="mt-1 flex w-full flex-col items-center justify-center sm:flex-row sm:items-start sm:justify-start sm:gap-8 lg:gap-14"><div class="relative hidden sm:block" data-click-outside="dismiss" data-component-name="regions"><button aria-controls="regionSelector" aria-expanded="false" aria-haspopup="true" class="bg-transparent mx-auto md:inline-block py-3 text-[#E0E0E0] hover:text-white" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="地域メニュー. 現在: 日本"><span class="inline-flex items-center"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">日本</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="w-128 absolute bottom-[calc(100%+5em)] z-50 rounded-lg leading-8 bg-black text-white shadow-soft-dark-2xl inset-x-0" id="regionSelector" 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href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/constants-Cm4ZPFll.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Image-Dqn2JlFF.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/constants-Cs9nQPfb.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/partnersHelpers-BlRjfC34.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BaseInput-B5nv8CkD.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/utils-CzagELoP.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/ArticleCarousel-DWLd24Yd.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/meta-B5XuLiPm.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/article-BQNHIgNs.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/blog-CCdUGnQ2.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/LatestSection-BHNwAXJ2.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BlogConversion-CZPZ7Prj.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useBlogPageTitle-D3P6bztS.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Link-BNhyVy4G.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/route-DY1wKhQX.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/route-MpiCbgDL.js"/><script>window.__remixContext = {"url":"/jp/blog/domain-seo","basename":"/","future":{"v3_fetcherPersist":false,"v3_relativeSplatPath":false,"v3_throwAbortReason":false,"unstable_singleFetch":false,"unstable_fogOfWar":true},"isSpaMode":false,"state":{"loaderData":{"pages/shopify.com/($locale)~~layout":{"mainNavData":[{"content":"ソリューション","data":{"gaEvent":"Main Nav","gaAction":"Online Solutions"},"navItems":[{"content":"スタート","data":{"gaEvent":"Main Nav","gaAction":"Build Nav"},"columnStart":1,"columnSpan":3,"icon":"build","navItems":[{"content":"ビジネスを立ち上げる","url":"/jp/start","separated":true,"data":{"gaEvent":"Main Nav","gaAction":"Start"},"description":"ブランドを構築する"},{"content":"ウェブサイトを作成","url":"/jp/website/builder","data":{"gaEvent":"Main Nav","gaAction":"Create 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SEO"},"description":"検索順位を改善することができます"},{"content":"SNS戦略","url":"/jp/blog/social-media-marketing-strategy","data":{"gaEvent":"Main Nav","gaAction":"Social media strategy"},"description":"SNSを活用して売上を伸ばしましょう"},{"content":"ビジネスの成長","url":"/jp/blog/ecommerce-business-blueprint","data":{"gaEvent":"Main Nav","gaAction":"Business growth"},"description":"ビジネスを拡大"}]},{"content":"必須ツール","data":{"gaEvent":"Main Nav","gaAction":"Essential tools Nav"},"columnStart":10,"columnSpan":3,"aside":true,"icon":"essentialTools","navItems":[{"content":"ロゴメーカー","url":"/jp/tools/logo-maker","data":{"gaEvent":"Main Nav","gaAction":"Logo maker"}},{"content":"ストックフォト","url":"https://www.shopify.com/stock-photos","data":{"gaEvent":"Main Nav","gaAction":"Stock photography"}},{"content":"ビジネスプランのテンプレート","url":"/jp/blog/business-plan","data":{"gaEvent":"Main Nav","gaAction":"Business plan template"}},{"content":"リンクインバイオツール","url":"https://www.linkpop.com/ja","data":{"gaEvent":"Main Nav","gaAction":"Link in bio tool"}},{"content":"QRコードメーカー","url":"/jp/tools/qr-code-generator","data":{"gaEvent":"Main Nav","gaAction":"QR code generator"}}]}]},{"content":"エンタープライズ","url":"/jp/enterprise","data":{"gaEvent":"Main Nav","gaAction":"Upmarket Enterprise CTA"}},{"content":"資料請求","url":"https://cdn.shopify.com/static/Shopify-Guide_PDF.pdf","isExternal":true,"data":{"gaEvent":"Main Nav","gaAction":"JP Download Document"}}]},"pages/shopify.com/($locale)/blog/$article":{"article":{"__typename":"Article","authorV2":{"__typename":"ArticleAuthor","name":"Tamami Sakamoto","avatarUrl":"https://www.gravatar.com/avatar/dcc0a97870b6591c19c1bdaa99f39878?s=200\u0026d=404","isDisabledAuthor":false},"id":"gid://shopify/Article/559741468706","handle":"domain-seo","title":"ドメインとSEOの関係：ドメインはSEOに影響するか","publishedAt":"2024-07-19T20:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/1958/6155/articles/SEO_20bc5737-d569-4c58-aaa5-66a86dfd1154.png?v=1727375771","altText":"ドメインとSEO","width":1848,"height":782},"tags":["reviewer:Tatiana Tanizaki","起業家精神"],"contentHtml":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003e\u003cimg alt=\"ドメインとSEO\" src=\"https://cdn.shopify.com/s/files/1/1958/6155/files/SEO_0a7b50de-b0f3-4686-9e57-924408f087da.png?v=1706163291\"\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eドメインは、オンラインビジネスやブログなど、ウェブサイトを作る時に必要なもののひとつです。ドメインとはインターネット上の住所の役割を果たすもので、ドメイン名決めに頭を悩ませる方も少なくありません。\u003c/span\u003e\u003c/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003e今回は、ドメインを決める際に知っておきたい、ドメインとSEOの関係について解説していきます。\u003c/span\u003e\u003c/p\u003e\n\u003cp class=\"heading--4\"\u003e\u003cstrong\u003e目次\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eドメインとSEOの関係\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eドメインが与えるユーザーへの影響\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003e効果的なドメイン名の決め方とSEO\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eサイト運営中にドメインを変えるとSEOに影響があるか？\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eまとめ\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eドメインとSEOの関係についてよくある質問\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"1\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eドメインとSEOの関係\u003c/b\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1958/6155/files/ips3_5ec73582-fe01-4543-9355-3ce7e98c5c98.png?v=1696858557\" alt=\"SEO\"\u003e\u003c/b\u003e\u003c/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003ca href=\"https://www.shopify.com/jp/blog/what-is-a-domain\" data-mce-href=\"https://www.shopify.com/jp/blog/what-is-a-domain\" data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eドメイン\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eと\u003c/span\u003e\u003ca href=\"https://www.shopify.com/jp/blog/the-basics-of-seo-for-your-shopify-store\" data-mce-href=\"https://www.shopify.com/jp/blog/the-basics-of-seo-for-your-shopify-store\" data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eSEO\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eは、後述する\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eccTLD（国別トップレベルドメイン）以外\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eは直接影響を与えないとされています。\u003c/span\u003e\u003c/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eドメインには、「.com」「.jp」といった\u003c/span\u003e\u003ca href=\"https://www.shopify.com/jp/blog/what-is-tld\" data-mce-href=\"https://www.shopify.com/jp/blog/what-is-tld\" data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eトップレベルドメイン（TLD）\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eがあり、その種類によって大きく2つに分類することが可能です。\u003c/span\u003e\u003c/p\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003egTDL（汎用トップレベルドメイン）\u003c/b\u003e\u003c/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003egTDLはGeneric Top Level Domainの頭文字を取ったもので、世界各地の誰でも取得が可能なドメインです。主なgTLDは「.com」、「.net」、「.org」、「.info」などです。\u003c/span\u003e\u003c/p\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eccTLD（国別トップレベルドメイン）\u003c/b\u003e\u003c/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eccTLDはcountry code Top Level Domainの頭文字をとったものです。\u003c/span\u003e\u003ca href=\"https://help.shopify.com/ja/manual/markets/international-domains/setting-up-unique-urls/choosing-seo-strategy\" data-mce-href=\"https://help.shopify.com/ja/manual/markets/international-domains/setting-up-unique-urls/choosing-seo-strategy\" data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003e特定の地域や国などを表すドメイン名\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eを指します。具体的には「.jp（日本）」、「.uk（イギリス）」、「.us（アメリカ合衆国）」、「.eu（ヨーロッパ）」のようなドメイン名のことです。\u003c/span\u003e\u003c/p\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eccTLDがSEOに影響を与える理由\u003c/b\u003e\u003c/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003e使用するccTLDと集客を目指すエリアや国が異なる場合には、SEOに影響が及ぶ可能性があります。その理由は、検索エンジンは、ウェブサイトの地域や国を判別するためにccTLDを見ている可能性が高いからです。正しくエリアや国を認識してもらうためにも、ccTLDを使用する場合にはターゲットとなる地域や国に合ったものを選ぶことが大切です。\u003c/span\u003e\u003c/p\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e日本語ドメインはSEOに影響するか？\u003c/b\u003e\u003c/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eアルファベットの代わりに日本語で表記されるドメインの使用は、SEOに影響はないとされています。しかし、日本語ドメインには、視認性が高い、希望のドメイン名を取得しやすいといったメリットがあります。逆に、ウェブサイト上では日本語で表示されるドメインが、メールやSNS上では意味のないアルファベットの羅列に変換されてしまいます。日本語ドメインが使えないサーバーもあるため、日本語ドメインを使いたい場合には事前に調べておく必要があります。\u003c/span\u003e\u003c/p\u003e\n\u003ch2 id=\"2\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eドメインが与えるユーザーへの影響\u003c/b\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1958/6155/files/ips2_a5bcf756-ff93-4d11-8c9e-4cd9beb49eb0.png?v=1696858580\" alt=\"Googleユーザー\"\u003e\u003c/b\u003e\u003c/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eドメインは、ユーザーがそのウェブサイトを開くかどうかを決める要素の一つです。ウェブサイトを検索した際やURLをメールやSNSでシェアした場合など、ユーザーがドメイン名を目にする機会は少なくありません。その際、例えばドメイン名が意味不明なアルファベットの羅列の場合、ユーザーは怪しいと感じてしまいクリックを避ける可能性があります。また、既にある有名ウェブサイトとよく似たドメインを使用してしまうと、その有名ウェブサイトと全く関係がなかったとしても、関連のある企業・サービスではないかと勘違いされることもあります。逆に、ウェブサイトの内容がわかりやすくて短いドメイン名の場合、ユーザーはドメイン名を覚えてくれる可能性があり、ドメインを直接入力してウェブサイトを再訪問してくれることにもつながります。また提供するサービス内容がわかるドメイン名だと、どのようなウェブサイトかひと目でわかるため、ユーザーは安心してウェブサイトを閲覧できます。そのため、SEOに直接影響がないとしても、ユーザーの視点でわかりやすいドメイン名をつけることを心がけましょう。\u003c/span\u003e\u003c/p\u003e\n\u003ch2 id=\"3\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e効果的なドメイン名の決め方とSEO\u003c/b\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1958/6155/files/ips4_1fc2e74b-7ece-457d-8bcb-e51a156dd3ef.png?v=1696858614\" alt=\"SEOに効果的\"\u003e\u003c/b\u003e\u003c/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003ca href=\"https://www.shopify.com/jp/blog/right-domain-name\" data-mce-href=\"https://www.shopify.com/jp/blog/right-domain-name\" data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eドメイン名の決め方\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eには以下の3つのポイントがあります。\u003c/span\u003e\u003c/p\u003e\n\u003col data-mce-fragment=\"1\"\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003eサイト名や運営者名などわかりやすいものを使用する\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eドメイン名にサイト名を入れる方法や、有名ブロガーやインフルエンサーの場合には運営者名などを使用することで、ユーザーがドメイン名を覚えてくれる確率が高まり、再訪問を期待できます。\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003eccTLDを使用する際は適したものを使う\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eccTLDは、前述のとおりウェブサイトの地域ターゲティングに使用されます。そのためccTLDを使用したい場合には、ターゲットとなる国・地域に合ったccTLDを選ぶ必要があります。\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e短く簡潔なドメイン名にする\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eポイントの1つ目同様、短く簡潔なドメイン名の方が長いドメイン名よりもわかりやすく、ユーザーの記憶に残りやすいというメリットがありますので、ドメイン名の長さも気を付けると良いでしょう。\u003c/span\u003e\n\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003e記憶に残るドメイン名を選ぶことは、ユーザーにサイトを認識してもらう上でもとても重要です。ドメイン名をこれから決める方は上記ポイントを参考にしてください。\u003c/span\u003e\u003c/p\u003e\n\u003ch2 id=\"4\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eサイト運営中にドメインを変えるとSEOに影響があるか？\u003c/b\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1958/6155/files/ips5_6ab920ce-63b2-43da-b678-01fb5899b97a.png?v=1696858648\" alt=\"影響を計る\"\u003e\u003c/b\u003e\u003c/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eSEOの評価はドメインと紐づけられています。そのため、単純にドメイン名を変更してしまうと、外部リンクが無効になったり、ドメインが検索エンジンに認識されてからの期間を表すドメインエイジがリセットされたりと、今までのSEOの評価が引き継がれなくなります。SEOに影響を与えずにドメインを変更するには、以下の2つの作業を忘れずに行うとよいでしょう。\u003c/span\u003e\u003c/p\u003e\n\u003col data-mce-fragment=\"1\"\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003e\n\u003cstrong\u003eリダイレクト処理を行う\u003c/strong\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eリダイレクトとは、変更前ドメインを訪問したユーザーを変更後のドメインへと転送をすることを指します。リダイレクト処理を行うことで、変更前ドメインのSEOの評価を変更後のサイトに引き継ぐことが可能となります。\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003e\n\u003cstrong\u003eGoogle Search Consoleの登録アドレスを変更する\u003c/strong\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eGoogle Search Console上で、新たなドメイン名を登録してください。この作業により、検索エンジンであるGoogleにアドレス変更を知らせることができます。\u003c/span\u003e\n\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch2 id=\"5\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eまとめ\u003c/b\u003e\u003c/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003e「.jp」や「.uk」といったccTLD（国別トップレベルドメイン）を除き、ドメイン名は直接的にはSEOに関係がないことをお伝えしました。しかし、ドメイン名の付け方を工夫することでユーザビリティの向上につながるという利点があります。認知度を上げる上でもドメイン名は重要な役割を果たしますので、ドメイン名を購入する前にぜひ今回の記事を参考にしてください。\u003c/span\u003e\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"6\"\u003eドメインとSEOの関係についてよくある質問\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eドメイン名が日本語だとSEOに影響する？\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eドメイン名が日本語の場合、直接的にはSEOには影響しません。日本語ドメインはインパクトがあり覚えやすい点からもユーザーの記憶に残りやすいですが、メールやSNSでシェアする際にドメイン名は英数字の羅列となってしまいスパムと勘違いされる可能性もあります。そのため、メリット・デメリットを十分に理解したうえでの日本語ドメインの導入をおすすめします。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003e\u003c/h3\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e文：Masumi Murakami\u003c/div\u003e","excerpt":"ドメインを決める時、SEOの影響を考えたことがあるかもしれません。ここでは、ドメインとSEOに関係はあるのか、ドメインのSEO対策というものはあるのかなど、日本語のドメインはどうなのかなど、様々な例を用いて解説しています。","excerptHtml":"\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1958/6155/files/SEO_0a7b50de-b0f3-4686-9e57-924408f087da.png?v=1706163291\" alt=\"ドメインとSEO\" data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/1958/6155/files/SEO_0a7b50de-b0f3-4686-9e57-924408f087da.png?v=1706163291\"\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan\u003eドメインを決める時、SEOの影響を考えたことがあるかもしれません。ここでは、ドメインとSEOに関係はあるのか、ドメインのSEO対策というものはあるのかなど、日本語のドメインはどうなのかなど、様々な例を用いて解説しています。\u003c/span\u003e\u003c/p\u003e","seo":{"__typename":"SEO","title":null,"description":"ドメインを決める時、SEOの影響を考えたことがあるかもしれません。ここでは、ドメインとSEOに関係はあるのか、ドメインのSEO対策というものはあるのかなど、日本語のドメインはどうなのかなど、様々な例を用いて解説しています。"},"metafields":[null,null,{"__typename":"Metafield","value":"Tatiana Tanizaki","key":"reviewed_by"},{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/domain-seo\",\"en-GB\":\"https://www.shopify.com/uk/blog/domain-seo\",\"en-AU\":\"https://www.shopify.com/au/blog/domain-seo\",\"en-ID\":\"https://www.shopify.com/id/blog/domain-seo\",\"en-NZ\":\"https://www.shopify.com/nz/blog/domain-seo\",\"en-ZA\":\"https://www.shopify.com/za/blog/domain-seo\",\"en-NG\":\"https://www.shopify.com/ng/blog/domain-seo\",\"en-PH\":\"https://www.shopify.com/ph/blog/domain-seo\",\"en-SG\":\"https://www.shopify.com/sg/blog/domain-seo\",\"en-HK\":\"https://www.shopify.com/hk/blog/domain-seo\",\"en-IE\":\"https://www.shopify.com/ie/blog/domain-seo\",\"en-MY\":\"https://www.shopify.com/my/blog/domain-seo\"}","key":"hreflang_json"},null,null,{"__typename":"Metafield","value":"[{\"title\":\"ドロップシッピングに最適な商品とマーケティングのアイデア\",\"tags\":[\"ビジネスの始め方\"],\"handle\":\"best-dropshipping-products\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1958/6155/articles/shopify_dropshipping_chapter_4_d.jpg?v=1635989546\u0026width=1024\",\"imageAltText\":\"\",\"modifiedAt\":\"2021-11-06\"},{\"title\":\"ホームページの作り方：個人・ECサイト作成ガイド【初心者向け】\",\"tags\":[\"ビジネスの始め方\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1958/6155/articles/1-build-a-website.jpg?v=1623653148\u0026width=1024\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-06\"},{\"title\":\"Shopifyで構築されたサイト30選：お手本にしたいShopifyを使ったサイトのデザイン\",\"tags\":[\"事例\"],\"handle\":\"ec-website-design\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1958/6155/articles/designers-desk-with-coffee-wireframes.jpg?v=1620289126\u0026width=1024\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-11-07\"},{\"title\":\"起業するには？起業するために必要なことから会社の立ち上げまで5つのステップ\\n\",\"tags\":[\"ビジネスの始め方\"],\"handle\":\"how-to-start-a-business\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1958/6155/articles/5-starting-a-business.jpg?v=1646034085\u0026width=1024\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-08-07\"},{\"title\":\"ドロップシッピングの始め方：初心者でも始められるやり方とおすすめドロップシッピング業者（DSP）3選！\",\"tags\":[\"ビジネスの始め方\"],\"handle\":\"how-to-start-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1958/6155/articles/shopify_dropshipping_chapter_5.jpg?v=1632317223\u0026width=1024\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-13\"},{\"title\":\"ネットでお金を稼ぐ方法とは？ネットで儲ける方法23選【2024年版】\",\"tags\":[\"アイデア\"],\"handle\":\"make-money-online\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1958/6155/articles/make-money-online_4f873100-eace-4947-a664-7214ac289c41.jpg?v=1643977886\u0026width=1024\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-05-04\"},{\"title\":\"【Shopifyの使い方】Shopifyを使ってネットショップ開設：基本設定編\",\"tags\":[\"ストアの作成方法\"],\"handle\":\"start-onlinestore\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1958/6155/articles/hero2.png?format=webp\u0026v=1620369224\u0026width=1024\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-06\"},{\"title\":\"ドロップシッピングとは？：仕組みからメリット・デメリットまで徹底解説\",\"tags\":[\"ビジネスの始め方\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1958/6155/articles/shopify_dropshipping_chapter_1.jpg?v=1611566536\u0026width=1024\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-11-19\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/1958/6155/articles/SEO_20bc5737-d569-4c58-aaa5-66a86dfd1154.png?v=1727375771","imageAltText":"ドメインとSEO","imageClass":"","modifiedAt":"2024年7月19日","modifiedAtRaw":"2024-07-19T20:00:00Z"},"metaDescription":"ドメインを決める時、SEOの影響を考えたことがあるかもしれません。ここでは、ドメインとSEOに関係はあるのか、ドメインのSEO対策というものはあるのかなど、日本語のドメインはどうなのかなど、様々な例を用いて解説しています。","contentHtml":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003e\u003cimg alt=\"ドメインとSEO\" src=\"https://cdn.shopify.com/s/files/1/1958/6155/files/SEO_0a7b50de-b0f3-4686-9e57-924408f087da.png?v=1706163291\"\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eドメインは、オンラインビジネスやブログなど、ウェブサイトを作る時に必要なもののひとつです。ドメインとはインターネット上の住所の役割を果たすもので、ドメイン名決めに頭を悩ませる方も少なくありません。\u003c/span\u003e\u003c/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003e今回は、ドメインを決める際に知っておきたい、ドメインとSEOの関係について解説していきます。\u003c/span\u003e\u003c/p\u003e\u003cdiv id=\"text-cta\" class=\"hidden lg:block\"\u003e\u003c/div\u003e\n\u003cp class=\"heading--4\"\u003e\u003cstrong\u003e目次\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eドメインとSEOの関係\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eドメインが与えるユーザーへの影響\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003e効果的なドメイン名の決め方とSEO\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eサイト運営中にドメインを変えるとSEOに影響があるか？\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eまとめ\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eドメインとSEOの関係についてよくある質問\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"1\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eドメインとSEOの関係\u003c/b\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1958/6155/files/ips3_5ec73582-fe01-4543-9355-3ce7e98c5c98.png?v=1696858557\" alt=\"SEO\" loading=\"lazy\"\u003e\u003c/b\u003e\u003c/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003ca href=\"/jp/blog/what-is-a-domain\" data-mce-href=\"https://www.shopify.com/jp/blog/what-is-a-domain\" data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eドメイン\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eと\u003c/span\u003e\u003ca href=\"/jp/blog/the-basics-of-seo-for-your-shopify-store\" data-mce-href=\"https://www.shopify.com/jp/blog/the-basics-of-seo-for-your-shopify-store\" data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eSEO\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eは、後述する\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eccTLD（国別トップレベルドメイン）以外\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eは直接影響を与えないとされています。\u003c/span\u003e\u003c/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eドメインには、「.com」「.jp」といった\u003c/span\u003e\u003ca href=\"/jp/blog/what-is-tld\" data-mce-href=\"https://www.shopify.com/jp/blog/what-is-tld\" data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eトップレベルドメイン（TLD）\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eがあり、その種類によって大きく2つに分類することが可能です。\u003c/span\u003e\u003c/p\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003egTDL（汎用トップレベルドメイン）\u003c/b\u003e\u003c/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003egTDLはGeneric Top Level Domainの頭文字を取ったもので、世界各地の誰でも取得が可能なドメインです。主なgTLDは「.com」、「.net」、「.org」、「.info」などです。\u003c/span\u003e\u003c/p\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eccTLD（国別トップレベルドメイン）\u003c/b\u003e\u003c/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eccTLDはcountry code Top Level Domainの頭文字をとったものです。\u003c/span\u003e\u003ca href=\"https://help.shopify.com/ja/manual/markets/international-domains/setting-up-unique-urls/choosing-seo-strategy\" data-mce-href=\"https://help.shopify.com/ja/manual/markets/international-domains/setting-up-unique-urls/choosing-seo-strategy\" data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003e特定の地域や国などを表すドメイン名\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eを指します。具体的には「.jp（日本）」、「.uk（イギリス）」、「.us（アメリカ合衆国）」、「.eu（ヨーロッパ）」のようなドメイン名のことです。\u003c/span\u003e\u003c/p\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eccTLDがSEOに影響を与える理由\u003c/b\u003e\u003c/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003e使用するccTLDと集客を目指すエリアや国が異なる場合には、SEOに影響が及ぶ可能性があります。その理由は、検索エンジンは、ウェブサイトの地域や国を判別するためにccTLDを見ている可能性が高いからです。正しくエリアや国を認識してもらうためにも、ccTLDを使用する場合にはターゲットとなる地域や国に合ったものを選ぶことが大切です。\u003c/span\u003e\u003c/p\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e日本語ドメインはSEOに影響するか？\u003c/b\u003e\u003c/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eアルファベットの代わりに日本語で表記されるドメインの使用は、SEOに影響はないとされています。しかし、日本語ドメインには、視認性が高い、希望のドメイン名を取得しやすいといったメリットがあります。逆に、ウェブサイト上では日本語で表示されるドメインが、メールやSNS上では意味のないアルファベットの羅列に変換されてしまいます。日本語ドメインが使えないサーバーもあるため、日本語ドメインを使いたい場合には事前に調べておく必要があります。\u003c/span\u003e\u003c/p\u003e\n\u003ch2 id=\"2\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eドメインが与えるユーザーへの影響\u003c/b\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1958/6155/files/ips2_a5bcf756-ff93-4d11-8c9e-4cd9beb49eb0.png?v=1696858580\" alt=\"Googleユーザー\" loading=\"lazy\"\u003e\u003c/b\u003e\u003c/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eドメインは、ユーザーがそのウェブサイトを開くかどうかを決める要素の一つです。ウェブサイトを検索した際やURLをメールやSNSでシェアした場合など、ユーザーがドメイン名を目にする機会は少なくありません。その際、例えばドメイン名が意味不明なアルファベットの羅列の場合、ユーザーは怪しいと感じてしまいクリックを避ける可能性があります。また、既にある有名ウェブサイトとよく似たドメインを使用してしまうと、その有名ウェブサイトと全く関係がなかったとしても、関連のある企業・サービスではないかと勘違いされることもあります。逆に、ウェブサイトの内容がわかりやすくて短いドメイン名の場合、ユーザーはドメイン名を覚えてくれる可能性があり、ドメインを直接入力してウェブサイトを再訪問してくれることにもつながります。また提供するサービス内容がわかるドメイン名だと、どのようなウェブサイトかひと目でわかるため、ユーザーは安心してウェブサイトを閲覧できます。そのため、SEOに直接影響がないとしても、ユーザーの視点でわかりやすいドメイン名をつけることを心がけましょう。\u003c/span\u003e\u003c/p\u003e\n\u003ch2 id=\"3\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e効果的なドメイン名の決め方とSEO\u003c/b\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1958/6155/files/ips4_1fc2e74b-7ece-457d-8bcb-e51a156dd3ef.png?v=1696858614\" alt=\"SEOに効果的\" loading=\"lazy\"\u003e\u003c/b\u003e\u003c/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003ca href=\"/jp/blog/right-domain-name\" data-mce-href=\"https://www.shopify.com/jp/blog/right-domain-name\" data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eドメイン名の決め方\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eには以下の3つのポイントがあります。\u003c/span\u003e\u003c/p\u003e\n\u003col data-mce-fragment=\"1\"\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003eサイト名や運営者名などわかりやすいものを使用する\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eドメイン名にサイト名を入れる方法や、有名ブロガーやインフルエンサーの場合には運営者名などを使用することで、ユーザーがドメイン名を覚えてくれる確率が高まり、再訪問を期待できます。\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003eccTLDを使用する際は適したものを使う\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eccTLDは、前述のとおりウェブサイトの地域ターゲティングに使用されます。そのためccTLDを使用したい場合には、ターゲットとなる国・地域に合ったccTLDを選ぶ必要があります。\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e短く簡潔なドメイン名にする\u003c/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eポイントの1つ目同様、短く簡潔なドメイン名の方が長いドメイン名よりもわかりやすく、ユーザーの記憶に残りやすいというメリットがありますので、ドメイン名の長さも気を付けると良いでしょう。\u003c/span\u003e\n\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003e記憶に残るドメイン名を選ぶことは、ユーザーにサイトを認識してもらう上でもとても重要です。ドメイン名をこれから決める方は上記ポイントを参考にしてください。\u003c/span\u003e\u003c/p\u003e\n\u003ch2 id=\"4\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eサイト運営中にドメインを変えるとSEOに影響があるか？\u003c/b\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1958/6155/files/ips5_6ab920ce-63b2-43da-b678-01fb5899b97a.png?v=1696858648\" alt=\"影響を計る\" loading=\"lazy\"\u003e\u003c/b\u003e\u003c/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eSEOの評価はドメインと紐づけられています。そのため、単純にドメイン名を変更してしまうと、外部リンクが無効になったり、ドメインが検索エンジンに認識されてからの期間を表すドメインエイジがリセットされたりと、今までのSEOの評価が引き継がれなくなります。SEOに影響を与えずにドメインを変更するには、以下の2つの作業を忘れずに行うとよいでしょう。\u003c/span\u003e\u003c/p\u003e\n\u003col data-mce-fragment=\"1\"\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003e\n\u003cstrong\u003eリダイレクト処理を行う\u003c/strong\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eリダイレクトとは、変更前ドメインを訪問したユーザーを変更後のドメインへと転送をすることを指します。リダイレクト処理を行うことで、変更前ドメインのSEOの評価を変更後のサイトに引き継ぐことが可能となります。\u003c/span\u003e\n\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003e\n\u003cstrong\u003eGoogle Search Consoleの登録アドレスを変更する\u003c/strong\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eGoogle Search Console上で、新たなドメイン名を登録してください。この作業により、検索エンジンであるGoogleにアドレス変更を知らせることができます。\u003c/span\u003e\n\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch2 id=\"5\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eまとめ\u003c/b\u003e\u003c/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003e「.jp」や「.uk」といったccTLD（国別トップレベルドメイン）を除き、ドメイン名は直接的にはSEOに関係がないことをお伝えしました。しかし、ドメイン名の付け方を工夫することでユーザビリティの向上につながるという利点があります。認知度を上げる上でもドメイン名は重要な役割を果たしますので、ドメイン名を購入する前にぜひ今回の記事を参考にしてください。\u003c/span\u003e\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" id=\"faq-section\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"6\"\u003eドメインとSEOの関係についてよくある質問\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eドメイン名が日本語だとSEOに影響する？\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eドメイン名が日本語の場合、直接的にはSEOには影響しません。日本語ドメインはインパクトがあり覚えやすい点からもユーザーの記憶に残りやすいですが、メールやSNSでシェアする際にドメイン名は英数字の羅列となってしまいスパムと勘違いされる可能性もあります。そのため、メリット・デメリットを十分に理解したうえでの日本語ドメインの導入をおすすめします。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003e\u003c/h3\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e文：Masumi Murakami\u003c/div\u003e","latestArticles":[],"contentNavigationLinks":[],"blogHandle":"blog","settings":{"topSectionImages":[{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641"}],"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"rightColSideBannerImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png","rightColSideBannerGetInTouchImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png","articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}},"subscription":{"settings":{"subscriptionId":"DE84EF61-2A02-4778-8807-F01B108DE974"}},"citation":{"high-ticket-affiliate-programs":[{"text":"Zip 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Amazon]","url":"https://www.emarketer.com/content/prime-day-us-online-shoppers-start-product-searches-amazon"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/node/topic/G9SMD8TQHFJ7728F"},{"text":"Themenhero - [Men’s Guide For Brands \u0026 Fashion]","url":"https://themenhero.com/"},{"text":"Zip Recruiter - [Amazon Affiliate Salary]","url":"https://www.ziprecruiter.com/Salaries/Amazon-Affiliate-Salary"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/operating/policies#Associates%20Program%20Participation%20Requirements"},{"text":"Amazon - [Application Review Process]","url":"https://affiliate-program.amazon.com/help/node/topic/G8TW5AE9XL2VX9VM"},{"text":"Coffee Brewing Pro - [Coffee Brewing Pro]","url":"https://coffeebrewingpro.com/"},{"text":"Sprocker Lovers - [Sprocker 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here]","url":"https://business.pinterest.com/audience/"},{"text":"Pinterest - [Community guidelines]","url":"https://policy.pinterest.com/en/community-guidelines"},{"text":"FTC - [Online advertising disclosure guidelines]","url":"https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-staff-revises-online-advertising-disclosure-guidelines/130312dotcomdisclosures.pdf"},{"text":"TheWaystoWealth - [R.J. 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Pacifier]","url":"https://bitten-design.com/products/moustache-pacifier?variant=839047215"},{"text":"USPTO - [United States Patent and Trademark Office]","url":"https://www.uspto.gov/"},{"text":"Cornel Law School - [35 U.S. Code § 101 - Inventions patentable]","url":"https://www.law.cornell.edu/uscode/text/35/101"},{"text":"Nolo - [Patent Searching Online]","url":"https://www.nolo.com/legal-encyclopedia/patent-searching-online-29551.html"},{"text":"USPTO - [Fee schedule]","url":"https://www.uspto.gov/learning-and-resources/fees-and-payment/uspto-fee-schedule"},{"text":"USPTO - [First Office Action Estimator]","url":"https://www.uspto.gov/learning-and-resources/statistics/first-office-action-estimator"},{"text":"USPTO - 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Our free, user-friendly template will help you make informed decisions with ease.","cta":"Get the template now","modal_headline":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"purchase_order":{"heading":"Create a purchase order","content":"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"retail_marketing":{"heading":"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success","content":"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? 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