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format-standard has-post-thumbnail hentry category-news category-sponsorship-2 category-topstories tag-amazon-mgm-studios tag-chris-evans tag-dwayne-johnson tag-mms tag-patrick-zeng tag-red-one" > <a href="https://mediaincanada.com/2024/11/18/mms-hijack-new-amazon-mgm-studios-holiday-film/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/11/mgm_studios_red_one-300x172.jpg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" fetchpriority="high" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/11/mgm_studios_red_one-300x172.jpg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/11/MGM_Studios_Red_One-100x57.jpg 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">M&M’s hijack new Amazon MGM Studios holiday film</h2> </a> <div class="paraShort"> <p>The famous talking candies (especially the red one) are promoting the Rock’s latest flick, Red One. </p> <div class="byline"> <div class="author"> <div class="author_name">By <a href="https://mediaincanada.com/author/ghudson/" title="Posts by Greg Hudson" rel="author">Greg Hudson</a></div> </div> <div class="date"> 6 days ago </div> </div>  </div>  </div>  <div class="post-186103 post type-post status-publish format-standard has-post-thumbnail hentry category-news category-ooh category-sponsorship-2 tag-campbells tag-fujifilm tag-m-a-c tag-michaels tag-rogers tag-taylor-swift tag-terrie-tweddle tag-willful" > <a href="https://mediaincanada.com/2024/11/07/brands-are-getting-into-the-taylor-swift-spirit/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/11/taylorsversionmap-300x172.jpg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/11/taylorsversionmap-300x172.jpg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/11/TaylorsVersionMap-100x57.jpg 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">Brands are getting into the Taylor Swift spirit</h2> </a> <div class="paraShort"> <p>From a major telecommunications co. to tech start-ups, its seems everyone is looking to bask in the artist’s much-anticipated Eras Tour.</p> <div class="byline"> <div class="author"> <div class="author_name">By <a href="https://mediaincanada.com/author/ghudson/" title="Posts by Greg Hudson" rel="author">Greg Hudson</a></div> </div> <div class="date"> November 7, 2024 </div> </div>  </div>  </div>  <div class="feedad clearfloat">  <div id='div-gpt-ad-1466197853405-6'> <script type='text/javascript'>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1466197853405-6'); });</script> </div> </div> <div class="post-185869 post type-post status-publish format-standard has-post-thumbnail hentry category-news category-sponsorship-2 tag-cris-burnam tag-maple-leafs tag-sarah-little tag-storagemart" > <a href="https://mediaincanada.com/2024/10/31/storagemart-partners-with-the-toronto-maple-leafs/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/Digital_GooglePost2-2-300x172.png" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/Digital_GooglePost2-2-300x172.png 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/Digital_GooglePost2-2-100x57.png 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">StorageMart partners with the Toronto Maple Leafs</h2> </a> <div class="paraShort"> <p>The multi-year deal emphasizes the brand’s commitment to Toronto’s local community. </p> <div class="byline"> <div class="author"> <div class="author_name">By <a href="https://mediaincanada.com/author/ghudson/" title="Posts by Greg Hudson" rel="author">Greg Hudson</a></div> </div> <div class="date"> October 31, 2024 </div> </div>  </div>  </div>  <div class="post-185841 post type-post status-publish format-standard has-post-thumbnail hentry category-news category-sponsorship-2 tag-2026-olympics tag-bauer tag-hockey-canada tag-mary-kay-messier" > <a href="https://mediaincanada.com/2024/10/31/bauer-and-hockey-canada-expand-partnership/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/stacked_pucks_hc_bauer_640-300x172.jpg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/stacked_pucks_hc_bauer_640-300x172.jpg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/stacked_pucks_hc_bauer_640-100x57.jpg 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">Bauer and Hockey Canada expand partnership</h2> </a> <div class="paraShort"> <p>The deal includes equipment for the national men’s, women’s and para hockey teams, plus those competing in the 2026 Olympic and Paralympic Winter Games.</p> <div class="byline"> <div class="author"> <div class="author_name">By <a href="https://mediaincanada.com/author/psummerfield/" title="Posts by Patti Summerfield" rel="author">Patti Summerfield</a></div> </div> <div class="date"> October 31, 2024 </div> </div>  </div>  </div>  <div class="post-185744 post type-post status-publish format-standard has-post-thumbnail hentry category-news category-ooh category-social category-sponsorship-2 tag-giphy tag-tiktok tag-vendo" > <a href="https://mediaincanada.com/2024/10/29/media-moves-vendo-expands-west-while-giphy-joins-tiktok/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/vendo-media_med-0208008-1-300x172.jpg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/vendo-media_med-0208008-1-300x172.jpg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/VENDO-Media_MED-0208008-1-100x57.jpg 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">Media Moves: Vendo expands west, while Giphy joins TikTok</h2> </a> <div class="paraShort"> <p>By targeting secondary markets, the OOH company is hoping to better serve small businesses and local agencies. </p> <div class="byline"> <div class="author"> <div class="author_name">By <a href="https://mediaincanada.com/author/ghudson/" title="Posts by Greg Hudson" rel="author">Greg Hudson</a></div> </div> <div class="date"> October 29, 2024 </div> </div>  </div>  </div>  <div class="post-185692 post type-post status-publish format-standard has-post-thumbnail hentry category-sponsorship-2 tag-carlsberg tag-chl tag-gatorade tag-hellmanns tag-sponsorship" > <a href="https://mediaincanada.com/2024/10/28/hockey-moves-carlsberg-gatorade-and-hellmanns/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/unnamed-12-300x172.jpg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/unnamed-12-300x172.jpg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/unnamed-12-100x57.jpg 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">Hockey Moves: Carlsberg, Gatorade and Hellmann’s</h2> </a> <div class="paraShort"> <p>The latest in hockey marketing news, from a new beer sponsorship to a partnership with player Sarah Fillier and game day recipes.</p> <div class="byline"> <div class="author"> <div class="author_name">By <a href="https://mediaincanada.com/author/ahernandez/" title="Posts by Andrea Hernandez" rel="author">Andrea Hernandez</a></div> </div> <div class="date"> October 28, 2024 </div> </div>  </div>  </div>  <div class="post-185599 post type-post status-publish format-standard has-post-thumbnail hentry category-sponsorship-2 tag-canadian-football-league tag-cfl tag-cfl-sponsorship tag-coinbase tag-sponsorship" > <a href="https://mediaincanada.com/2024/10/25/cfl-signs-coinbase-as-first-crypto-partner/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/cfl-300x172.jpg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/cfl-300x172.jpg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/CFL-100x57.jpg 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">CFL signs Coinbase as first crypto partner</h2> </a> <div class="paraShort"> <p>The sponsorship includes a social media campaign as well as in arena promotion.</p> <div class="byline"> <div class="author"> <div class="author_name">By <a href="https://mediaincanada.com/author/ahernandez/" title="Posts by Andrea Hernandez" rel="author">Andrea Hernandez</a></div> </div> <div class="date"> October 25, 2024 </div> </div>  </div>  </div>  <div class="post-185440 post type-post status-publish format-standard has-post-thumbnail hentry category-sponsorship-2 tag-charmin tag-gillette tag-molson-coors tag-nba-sponsorship tag-pg tag-sportsnet tag-subway tag-toronto-raptors" > <a href="https://mediaincanada.com/2024/10/22/sportsnet-announces-new-and-returning-sponsors-for-raptors-season/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2022/11/toronto-raptors-1-300x172.jpg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2022/11/toronto-raptors-1-300x172.jpg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2022/11/Toronto-Raptors-1-100x57.jpg 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">Sportsnet announces new and returning sponsors for Raptors season</h2> </a> <div class="paraShort"> <p>Online betting brand BetMGM joins P&G and Subway as partner for the 2024-25 season.</p> <div class="byline"> <div class="author"> <div class="author_name">By <a href="https://mediaincanada.com/author/ahernandez/" title="Posts by Andrea Hernandez" rel="author">Andrea Hernandez</a></div> </div> <div class="date"> October 22, 2024 </div> </div>  </div>  </div>  <div class="post-185400 post type-post status-publish format-standard has-post-thumbnail hentry category-digital category-news category-sponsorship-2 tag-coors-lights tag-kd tag-starbucks tag-super-mario-bros tag-toronto-raptors tag-wicked" > <a href="https://mediaincanada.com/2024/10/21/media-news-collabs-abound-at-starbucks-coors-and-kd/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/kd-300x172.jpg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/kd-300x172.jpg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/KD-100x57.jpg 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">Media news: Collabs abound at Starbucks, Coors and KD</h2> </a> <div class="paraShort"> <p>The Raptors, Wicked and Super Mario Bros. are all celebrated in new partnerships. </p> <div class="byline"> <div class="author"> <div class="author_name">By <a href="https://mediaincanada.com/author/ghudson/" title="Posts by Greg Hudson" rel="author">Greg Hudson</a></div> </div> <div class="date"> October 21, 2024 </div> </div>  </div>  </div>  <div class="post-185388 post type-post status-publish format-standard has-post-thumbnail hentry category-digital category-news category-sponsorship-2 tag-bell tag-google tag-kathryn-ann-hill tag-media-literacy-week tag-meta tag-pascale-st-onge tag-telus tag-tiktok" > <a href="https://mediaincanada.com/2024/10/21/the-house-hippo-returns-for-media-literacy-week/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/mediasmarts___habilom_dias_the_house_hippo_returns_to_tackle_ai-300x172.jpg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/mediasmarts___habilom_dias_the_house_hippo_returns_to_tackle_ai-300x172.jpg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/MediaSmarts___HabiloM_dias_The_house_hippo_returns_to_tackle_AI-100x57.jpg 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">The house hippo returns for Media Literacy Week</h2> </a> <div class="paraShort"> <p>Many of the major tech companies are sponsoring the week of educational events. </p> <div class="byline"> <div class="author"> <div class="author_name">By <a href="https://mediaincanada.com/author/ghudson/" title="Posts by Greg Hudson" rel="author">Greg Hudson</a></div> </div> <div class="date"> October 21, 2024 </div> </div>  </div>  </div>  <div class="post-185377 post type-post status-publish format-standard has-post-thumbnail hentry category-digital category-news category-social category-sponsorship-2 tag-baffin tag-cfl tag-jessica-liut" > <a href="https://mediaincanada.com/2024/10/18/baffin-teams-up-with-cfl-to-tackle-cold-weather/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/20240628_mtl-v-tor01140-300x172.jpg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/20240628_mtl-v-tor01140-300x172.jpg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/20240628_MTL-v-TOR01140-100x57.jpg 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">Baffin teams up with CFL to tackle cold weather</h2> </a> <div class="paraShort"> <p>The latest spot is part of a multi-year partnership between the league and footwear brand. </p> <div class="byline"> <div class="author"> <div class="author_name">By <a href="https://mediaincanada.com/author/clombardo/" title="Posts by Christopher Lombardo" rel="author">Christopher Lombardo</a></div> </div> <div class="date"> October 18, 2024 </div> </div>  </div>  </div>  <div class="post-184894 post type-post status-publish format-standard has-post-thumbnail hentry category-digital category-news category-sponsorship-2 tag-carat tag-dark-poutine tag-emilija-businskas tag-mastercard tag-mccann tag-nighttime tag-weber-shandwick" > <a href="https://mediaincanada.com/2024/10/16/mastercard-partners-with-curiouscast-for-cybercrime-podcasts/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/dark-poutine-2021-logo-sticker-300x172.jpg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/dark-poutine-2021-logo-sticker-300x172.jpg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/dark-poutine-2021-logo-sticker-100x57.jpg 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">Mastercard partners with Curiouscast聽for cybercrime podcasts</h2> </a> <div class="paraShort"> <p>This is the first time the credit card company has done this kind of brand integration in Canada. </p> <div class="byline"> <div class="author"> <div class="author_name">By <a href="https://mediaincanada.com/author/ghudson/" title="Posts by Greg Hudson" rel="author">Greg Hudson</a></div> </div> <div class="date"> October 16, 2024 </div> </div>  </div>  </div>  <div class="post-185261 post type-post status-publish format-standard has-post-thumbnail hentry category-news category-sponsorship-2 tag-chl tag-dr-oetker tag-indresh-kohli tag-jarome-iginla tag-ryan-hudecki" > <a href="https://mediaincanada.com/2024/10/15/the-chl-has-a-favourite-frozen-pizza/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/unnamed-4-300x172.png" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/unnamed-4-300x172.png 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/unnamed-4-100x57.png 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">The CHL has a favourite frozen pizza</h2> </a> <div class="paraShort"> <p>As part of the partnership, Dr. Oetker will send a minor league hockey team to practice with Hockey Hall of Famer Jarome Iginla. </p> <div class="byline"> <div class="author"> <div class="author_name">By <a href="https://mediaincanada.com/author/ghudson/" title="Posts by Greg Hudson" rel="author">Greg Hudson</a></div> </div> <div class="date"> October 15, 2024 </div> </div>  </div>  </div>  <div class="post-184992 post type-post status-publish format-standard has-post-thumbnail hentry category-news category-sponsorship-2 category-television tag-pepsico-canada tag-quaker-canada tag-sportsnet" > <a href="https://mediaincanada.com/2024/10/07/quaker-brings-the-breakfast-bar-reno-to-hockeys-birthplace/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/quaker_canada_quaker_canada_collaborates_on_a_breakfast_bar_make-300x172.jpg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/quaker_canada_quaker_canada_collaborates_on_a_breakfast_bar_make-300x172.jpg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/Quaker_Canada_Quaker_Canada_Collaborates_on_a_Breakfast_Bar_Make-100x57.jpg 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">Quaker brings the Breakfast Bar reno to hockey’s birthplace</h2> </a> <div class="paraShort"> <p>A segment showing the transformation of Deline’s arena kitchen is airing on the season opener of Hockey Night in Canada. </p> <div class="byline"> <div class="author"> <div class="author_name">By <a href="https://mediaincanada.com/author/ghudson/" title="Posts by Greg Hudson" rel="author">Greg Hudson</a></div> </div> <div class="date"> October 7, 2024 </div> </div>  </div>  </div>  <div class="post-184951 post type-post status-publish format-standard has-post-thumbnail hentry category-digital category-news category-sponsorship-2 tag-jeremiah-curvers tag-polysleep" > <a href="https://mediaincanada.com/2024/10/04/polysleep-is-releasing-a-new-season-of-its-wake-up-call-podcast/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/13547130_6-300x172.jpeg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/13547130_6-300x172.jpeg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/13547130_6-100x57.jpeg 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">Polysleep is releasing a new season of its Wake up Call podcast</h2> </a> <div class="paraShort"> <p>To reach a broader audience, the mattress brand is launching a second podcast next month about the cost of success. </p> <div class="byline"> <div class="author"> <div class="author_name">By <a href="https://mediaincanada.com/author/ghudson/" title="Posts by Greg Hudson" rel="author">Greg Hudson</a></div> </div> <div class="date"> October 4, 2024 </div> </div>  </div>  </div>  <div class="navigation clear"> <div class='wp-pagenavi' role='navigation'> <span aria-current='page' class='current'>1</span><a class="page larger" title="Page 2" href="https://mediaincanada.com/category/sponsorship-2/page/2/">2</a><a class="page larger" 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