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Welch’s has unveiled a redesigned logo and packaging for the first time in a decade.</p> <div class='c-topper__meta'> <div> <div class='c-byline c-topper__byline'> <span class='u-hidden u-hidden'>, </span> <span class='u-hidden '> and </span> <a href='/author/bill/'>Bill Schiffner</a> </div> <time class='c-timestamp c-topper__timestamp' datetime='2024-01-19'> January 19, 2024 <span class='c-timestamp__detail'> . 10:26 AM</span> </time> <div class='c-reading-time c-topper__reading-time'>1 min read</div> </div> <ul class='c-share u-plain-list'> <li class='c-share__item'> <a class='c-share__link' aria-label="Share on 𝕏" href="https://twitter.com/share?text=Welch%E2%80%99s%20rebrand%3A%20More%20than%20just%20grape%20juice&url=https://chaindrugreview.com/welchs-rebrand-more-than-just-grape-juice/" onclick="window.open(this.href, 'twitter-share', 'width=550, height=235'); return false;"> <span>𝕏</span> </a> </li> <li class='c-share__item'> <a class='c-share__link' href="https://www.facebook.com/sharer/sharer.php?u=https://chaindrugreview.com/welchs-rebrand-more-than-just-grape-juice/" onclick="window.open(this.href, 'facebook-share', 'width=580, height=296'); return false;"> <span data-icon='ei-sc-facebook' data-size='s' class='c-share__icon'></span> <span class='u-screenreader'>Share on Facebook</span> </a> </li> <li class='c-share__item'> <a class='c-share__link' href="http://pinterest.com/pin/create/button/?url=https://chaindrugreview.com/welchs-rebrand-more-than-just-grape-juice/&media=https://chaindrugreview.com/content/images/2024/07/Welchs-New-packaging-1.png&description=Welch%E2%80%99s%20rebrand%3A%20More%20than%20just%20grape%20juice" onclick="window.open(this.href, 'pinterest-share', 'width=580, height=296'); return false;"> <span data-icon='ei-sc-pinterest' data-size='s' class='c-share__icon'></span> <span class='u-screenreader'>Share on Pinterest</span> </a> </li> <li class='c-share__item'> <a class='c-share__link' href="https://www.linkedin.com/shareArticle?mini=true&url=https://chaindrugreview.com/welchs-rebrand-more-than-just-grape-juice/&title=Welch%E2%80%99s%20rebrand%3A%20More%20than%20just%20grape%20juice" onclick="window.open(this.href, 'linkedin-share', 'width=580, height=296'); return false;"> <span data-icon='ei-sc-linkedin' data-size='s' class='c-share__icon'></span> <span class='u-screenreader'>Share on LinkedIn</span> </a> </li> <li class='c-share__item'> <a class='c-share__link' href="whatsapp://send?text=Welch%E2%80%99s%20rebrand%3A%20More%20than%20just%20grape%20juice https://chaindrugreview.com/welchs-rebrand-more-than-just-grape-juice/"> <svg xmlns="http://www.w3.org/2000/svg" class='c-share__icon icon' enable-background="new 0 0 20 20" viewBox="0 0 24 24"><path d="M16.6 14c-.2-.1-1.5-.7-1.7-.8-.2-.1-.4-.1-.6.1-.2.2-.6.8-.8 1-.1.2-.3.2-.5.1-.7-.3-1.4-.7-2-1.2-.5-.5-1-1.1-1.4-1.7-.1-.2 0-.4.1-.5.1-.1.2-.3.4-.4.1-.1.2-.3.2-.4.1-.1.1-.3 0-.4-.1-.1-.6-1.3-.8-1.8-.1-.7-.3-.7-.5-.7h-.5c-.2 0-.5.2-.6.3-.6.6-.9 1.3-.9 2.1.1.9.4 1.8 1 2.6 1.1 1.6 2.5 2.9 4.2 3.7.5.2.9.4 1.4.5.5.2 1 .2 1.6.1.7-.1 1.3-.6 1.7-1.2.2-.4.2-.8.1-1.2l-.4-.2m2.5-9.1C15.2 1 8.9 1 5 4.9c-3.2 3.2-3.8 8.1-1.6 12L2 22l5.3-1.4c1.5.8 3.1 1.2 4.7 1.2 5.5 0 9.9-4.4 9.9-9.9.1-2.6-1-5.1-2.8-7m-2.7 14c-1.3.8-2.8 1.3-4.4 1.3-1.5 0-2.9-.4-4.2-1.1l-.3-.2-3.1.8.8-3-.2-.3c-2.4-4-1.2-9 2.7-11.5S16.6 3.7 19 7.5c2.4 3.9 1.3 9-2.6 11.4"/></svg> <span class='u-screenreader'>Share on WhatsApp</span> </a> </li> <li class='c-share__item'> <a class='c-share__link' href="mailto:?subject=Welch%E2%80%99s%20rebrand%3A%20More%20than%20just%20grape%20juice&body=https://chaindrugreview.com/welchs-rebrand-more-than-just-grape-juice/"> <span data-icon='ei-envelope' data-size='s' class='c-share__icon'></span> <span class='u-screenreader'>Share via Email</span> </a> </li> </ul> </div> </div> <figure class='c-feature-image-figure'> <div class='c-feature-image-wrap'> <img loading='lazy' decoding='async' class='c-feature-image' alt="" src='/content/images/size/w1304/format/webp/2024/07/Welchs-New-packaging-1.png' > </div> </figure> </div> <article class='c-post post tag-supplier-news'> <div class='c-table-of-contents u-hidden'> <h2 class='c-table-of-contents__heading'>Table of Contents</h2> <div class='c-table-of-contents__content'></div> </div> <div class='c-content '> <p>CONCORD, Mass. — As a household brand for more than a century, Welch’s is currently amid a transformative journey, moving beyond its traditional grape-centric image to cater to the changing tastes of today’s consumers.   </p><figure class="kg-card kg-image-card"><img src="https://chaindrugreview.com/content/images/2024/07/Welchs-New-packaging-2.png" class="kg-image" alt="" loading="lazy" width="300" height="173"></figure><p>Welch’s has unveiled a redesigned logo and packaging for the first time in a decade. The new design features a dynamic, fruit-focused look, reflecting the brand’s expanded flavor portfolio and commitment to diversity beyond its traditional grape-based offerings. The brand has launched an innovative new campaign, “Let’s Fruit Stuff Up.” This rebranding marks a strategic shift, aiming to highlight Welch’s as more than just a grape juice provider.</p><p>“Welch’s is excited to attract consumers with a fresh take on its rich history and diverse product offerings. This rebranding journey is not just about changing perceptions but also aligning with the modern consumer’s desires,” said a company spokesperson.</p><p>Welch’s is set to make a splash in the ready-to-drink alcohol market. The brand will introduce many exciting options, including Welch’s Concord Grape Vodka Transfusion and Passionfruit Mojito, in collaboration with Coop Ale Works. This move is a strategic effort to capitalize on popular drinking trends while leveraging Welch’s iconic flavor profiles.</p><p>“Welch’s is not just refreshing its existing range; it is expanding into new product categories. This includes launching products like Grapeade, which target the growing market for lighter, refreshing beverages with reduced sugar content,” the company spokesperson added.</p><p>In response to evolving consumer preferences, Welch’s has also significantly increased its media spend and is focusing on a broader spectrum of products. This includes a diverse range of fruit flavors and health-conscious options, like low- and no-sugar variants, aligning with today’s consumer demands for healthier and more varied choices.</p> </div> <div class='c-section-heading'> <h2 class='c-section-heading__title'>Comments <script data-ghost-comment-count="66aac8c6fe06180001461292" data-ghost-comment-count-empty="" data-ghost-comment-count-singular="" data-ghost-comment-count-plural="" data-ghost-comment-count-tag="span" data-ghost-comment-count-class-name="u-font-size-scale-5" data-ghost-comment-count-autowrap="true" > </script></h2> </div> <script defer src="https://cdn.jsdelivr.net/ghost/comments-ui@~1.0/umd/comments-ui.min.js" data-locale="en" data-ghost-comments="https://chaindrugreview.com/" data-api="https://chain-drug-review.ghost.io/ghost/api/content/" data-admin="https://chain-drug-review.ghost.io/ghost/" data-key="751cc4e4796e2d4b23fe510d85" data-title="" data-count="false" data-post-id="66aac8c6fe06180001461292" 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February 20, 2025 </time> </div> </div> </div> </article> <article class='js-card c-card c-card-- c-card-- post tag-supplier-news'> <a href='/crn-issues-statement-on-the-misinterpretation-of-a-recent-study-on-muscle-building-supplements/' class='c-card__media'> <img loading='lazy' decoding='async' class='c-card__image' alt="CRN issues statement on the misinterpretation of a recent study on muscle-building supplements" src='/content/images/size/w1304/format/webp/2025/02/crn--1-.jpg' > </a> <div class='c-card__content'> <div class='c-card__tag c-tag'> <a href="/tag/supplier-news/">Supplier News</a> </div> <h3 class='c-card__headline'><a href='/crn-issues-statement-on-the-misinterpretation-of-a-recent-study-on-muscle-building-supplements/' class='c-card__link'>CRN issues statement on the misinterpretation of a recent study on muscle-building supplements</a></h3> <p class='c-card__standfirst'>The Council for Responsible Nutrition (CRN) believes in sound science and rigorous research when it comes to dietary supplements. But when studies are misrepresented to push an agenda, that’s when we need to set the record straight.</p> <div class='c-card__meta'> <div class='c-byline c-card__byline'> <span class='u-hidden u-hidden'>, </span> <span class='u-hidden '> and </span> <a href='/author/chain/'>CDR</a> </div> <div class='u-flex u-align-items-center u-gap-8'> <time class='c-timestamp c-card__timestamp' datetime='2025-02-20'> February 20, 2025 </time> </div> </div> </div> </article> <article class='js-card c-card c-card-- c-card-- post tag-supplier-news tag-walgreens'> <a href='/grubhub-and-walgreens-partner-for-nationwide-on-demand-delivery/' class='c-card__media'> <img loading='lazy' decoding='async' class='c-card__image' alt="Grubhub and Walgreens partner for nationwide on-demand delivery" src='/content/images/size/w1304/format/webp/2025/02/grubhub.png' > </a> <div class='c-card__content'> <div class='c-card__tag c-tag'> <a href="/tag/supplier-news/">Supplier News</a> </div> <h3 class='c-card__headline'><a href='/grubhub-and-walgreens-partner-for-nationwide-on-demand-delivery/' class='c-card__link'>Grubhub and Walgreens partner for nationwide on-demand delivery</a></h3> <p class='c-card__standfirst'>Through this collaboration, customers have access to 15,000 items for on-demand delivery.</p> <div class='c-card__meta'> <div class='c-byline c-card__byline'> <span class='u-hidden u-hidden'>, </span> <span class='u-hidden '> and </span> <a href='/author/thorvardur/'>Thorvardur de Shong</a> </div> <div class='u-flex u-align-items-center u-gap-8'> <time class='c-timestamp c-card__timestamp' datetime='2025-02-20'> February 20, 2025 </time> </div> </div> </div> </article> </div> </div> <div class='c-section c-section--latest'> <div class='o-grid'> <div class='c-section-heading'> <h2 class='c-section-heading__title'>Latest</h2> </div> </div> <div class='o-grid o-grid--4-columns'> <article class='js-card c-card c-card-- c-card-- post tag-retail-news featured'> <a href='/survey-online-shoppers-want-better-product-info-to-reduce-returns/' class='c-card__media'> <img loading='lazy' decoding='async' class='c-card__image' alt="Survey: Online shoppers want better product info to reduce returns" src='https://images.unsplash.com/photo-1487611459768-bd414656ea10?crop=entropy&cs=tinysrgb&fit=max&fm=webp&ixid=M3wxMTc3M3wwfDF8c2VhcmNofDIyfHxvbmxpbmUlMjBzaG9wcGluZ3xlbnwwfHx8fDE3NDAwNDM4MDl8MA&ixlib=rb-4.0.3&q=80&w=1304' > </a> <div class='c-card__content'> <div class='c-card__tag c-tag'> <a href="/tag/retail-news/">Retail News</a> </div> <h3 class='c-card__headline'><a href='/survey-online-shoppers-want-better-product-info-to-reduce-returns/' class='c-card__link'>Survey: Online shoppers want better product info to reduce returns</a></h3> <p class='c-card__standfirst'>With 65% of consumers making a holiday return or exchange this year, the findings highlight the importance of clear product details.</p> <div class='c-card__meta'> <div class='c-byline c-card__byline'> <span class='u-hidden u-hidden'>, </span> <span class='u-hidden '> and </span> <a href='/author/thorvardur/'>Thorvardur de Shong</a> </div> <div class='u-flex u-align-items-center u-gap-8'> <time class='c-timestamp c-card__timestamp' datetime='2025-02-21'> February 21, 2025 </time> </div> </div> </div> </article> <article class='js-card c-card c-card-- c-card-- post tag-pharmacy'> <a href='/selarsdi-biosimilar-to-stelara-rolls-out-in-u-s/' class='c-card__media'> <img loading='lazy' decoding='async' class='c-card__image' alt="SELARSDI, biosimilar to Stelara, rolls out in U.S." src='/content/images/size/w1304/format/webp/2025/02/tevalogo.jpeg' > </a> <div class='c-card__content'> <div class='c-card__tag c-tag'> <a href="/tag/pharmacy/">Pharmacy</a> </div> <h3 class='c-card__headline'><a href='/selarsdi-biosimilar-to-stelara-rolls-out-in-u-s/' class='c-card__link'>SELARSDI, biosimilar to Stelara, rolls out in U.S.</a></h3> <p class='c-card__standfirst'>SELARSDI is the second biosimilar to launch in the U.S. under the Teva and Alvotech strategic partnership, which includes nine products.</p> <div class='c-card__meta'> <div class='c-byline c-card__byline'> <span class='u-hidden u-hidden'>, </span> <span class='u-hidden '> and </span> <a href='/author/chain/'>CDR</a> </div> <div class='u-flex u-align-items-center u-gap-8'> <time class='c-timestamp c-card__timestamp' datetime='2025-02-21'> February 21, 2025 </time> </div> </div> </div> </article> <article class='js-card c-card c-card-- c-card-- post tag-supplier-news tag-ulta-beauty'> <a href='/lucky-and-ulta-beauty-partner-to-enhance-omnichannel-shopping/' class='c-card__media'> <img loading='lazy' decoding='async' class='c-card__image' alt="Lucky and Ulta Beauty partner to enhance omnichannel shopping" src='/content/images/size/w1304/format/webp/2025/02/ulta-lucky.jpg' > </a> <div class='c-card__content'> <div class='c-card__tag c-tag'> <a href="/tag/supplier-news/">Supplier News</a> </div> <h3 class='c-card__headline'><a href='/lucky-and-ulta-beauty-partner-to-enhance-omnichannel-shopping/' class='c-card__link'>Lucky and Ulta Beauty partner to enhance omnichannel shopping</a></h3> <p class='c-card__standfirst'>Through this partnership, customers browsing beauty brand websites will be able to see which products are available at nearby Ulta Beauty stores.</p> <div class='c-card__meta'> <div class='c-byline c-card__byline'> <span class='u-hidden u-hidden'>, </span> <span class='u-hidden '> and </span> <a href='/author/thorvardur/'>Thorvardur de Shong</a> </div> <div class='u-flex u-align-items-center u-gap-8'> <time class='c-timestamp c-card__timestamp' datetime='2025-02-21'> February 21, 2025 </time> </div> </div> </div> </article> <article class='js-card c-card c-card-- c-card-- post tag-research tag-acosta-group featured'> <a href='/acosta-study-reveals-rising-demand-for-natural-and-organic-products/' class='c-card__media'> <img loading='lazy' decoding='async' class='c-card__image' alt="Acosta study reveals rising demand for natural and organic products" src='/content/images/size/w1304/format/webp/2025/02/FINAL_250129_Natural-Products-Expo-West-News-Release-1125x750-1.jpg' > </a> <div class='c-card__content'> <div class='c-card__tag c-tag'> <a href="/tag/research/">Research</a> </div> <h3 class='c-card__headline'><a href='/acosta-study-reveals-rising-demand-for-natural-and-organic-products/' class='c-card__link'>Acosta study reveals rising demand for natural and organic products</a></h3> <p class='c-card__standfirst'>Younger generations are leading the demand, with 89% of Gen Z and 85% of Millennials purchasing natural and organic items.</p> <div class='c-card__meta'> <div class='c-byline c-card__byline'> <span class='u-hidden u-hidden'>, </span> <span class='u-hidden '> and </span> <a href='/author/chain/'>CDR</a> </div> <div class='u-flex u-align-items-center u-gap-8'> <time class='c-timestamp c-card__timestamp' datetime='2025-02-20'> 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