Homeware - Social Media Transformation Case Study

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margin-bottom: 18px; } .custom-footer-top1 .row .clutch-logo { margin-top: 18px; } .custom-footer-top1 .row .client-logo img { min-height: 55px; max-height: 55px; margin: 0px 4px 10px; padding: 2px; border-radius: 4px; } .custom-footer-top1 .right-border { width: 100%; } .custom-footer-top1 .row .right-border:after { width: 43px; height: 1px; margin: 0 auto; } } /*End Footer Partner Logo section*/ .c-about-career__testimonial.c-quotes { background: #f6f6f5; } .c-home-marketing .o-btn.o-btn--alt:hover, .c-work .c-section-success .o-btn.o-btn--alt:hover { background: #ed9794!important; color: #fff!important; } .c-home-marketing .o-btn.o-btn--alt, .c-work .c-section-success .o-btn.o-btn--alt { background: #fff; color: #ed9794; } .home .c-services-list__card.ecom-section a.o-btn { background: #fff!important; color: #7ed3cb!important; } .home .c-services-list__card.ecom-section a.o-btn:hover { background: #7ed3cb!important; color: #fff!important; } .c-quotes { background-color: #FAFAFA; color: #339E87; } .c-home-intro a.o-btn:hover { color: #658d95; background: #fff; } .c-home-intro a.o-btn { color: #fff; background: #658d95; } .c-site-nav a.c-header__button.o-btn { background: linear-gradient(90deg, #43a097 30%, #236977 90%)!important; color: #fff!important; } .c-header__button { background: linear-gradient(90deg, #43a097 30%, #236977 90%)!important; color: white!important; } .c-site-nav a.c-header__button.o-btn:hover { background: linear-gradient(90deg, #43a097 30%, #236977 90%)!important; color: #fff!important; } .mc-modal .content__button .button, .o-btn { border: 2px solid #658d95; color: #fff; background-color: #658d95; } .mc-modal .content__button .button:hover, .o-btn:hover { background-color: #fff; color: #658d95; } .c-home-marketing a, .c-service-projects__list:first-of-type .mc-modal .content__button .button, .c-service-projects__list:first-of-type .o-btn, .c-service__related .c-services-list__card:first-of-type .mc-modal .content__button .button, .c-service__related .c-services-list__card:first-of-type .o-btn, .home .c-services-list__card.ecom-section .c-services-list__btn .mc-modal .content__button .button, .home .c-services-list__card.ecom-section .c-services-list__btn .o-btn, .mc-modal .content__button .c-service-projects__list:first-of-type .button, .mc-modal .content__button .c-service__related .c-services-list__card:first-of-type .button, .mc-modal .content__button .home .c-services-list__card.ecom-section .c-services-list__btn .button, .mc-modal .content__button .page-template-tmpl-services .c-services-list__card.ecom-section .c-services-list__btn .button, .mc-modal .content__button .page-template-tmpl-single-service .c-services-list__card.ecom-section .c-services-list__btn .button, .o-btn--alt, .page-template-tmpl-services .c-services-list__card.ecom-section .c-services-list__btn .mc-modal .content__button .button, .page-template-tmpl-services .c-services-list__card.ecom-section .c-services-list__btn .o-btn, .page-template-tmpl-single-service .c-services-list__card.ecom-section .c-services-list__btn .mc-modal .content__button .button, .page-template-tmpl-single-service .c-services-list__card.ecom-section .c-services-list__btn .o-btn { border: 2px solid #fff; color: #658d95; background: #fff; } .c-home-marketing a:hover, .c-service-projects__list:first-of-type .mc-modal .content__button .button:hover, .c-service-projects__list:first-of-type .o-btn:hover, .c-service__related .c-services-list__card:first-of-type .mc-modal .content__button .button:hover, .c-service__related .c-services-list__card:first-of-type .o-btn:hover, .home .c-services-list__card.ecom-section .c-services-list__btn .mc-modal .content__button .button:hover, .home .c-services-list__card.ecom-section .c-services-list__btn .o-btn:hover, .mc-modal .content__button .c-service-projects__list:first-of-type .button:hover, .mc-modal .content__button .c-service__related .c-services-list__card:first-of-type .button:hover, .mc-modal .content__button .home .c-services-list__card.ecom-section .c-services-list__btn .button:hover, .mc-modal .content__button .page-template-tmpl-services .c-services-list__card.ecom-section .c-services-list__btn .button:hover, .mc-modal .content__button .page-template-tmpl-single-service .c-services-list__card.ecom-section .c-services-list__btn .button:hover, .o-btn--alt:hover, .page-template-tmpl-services .c-services-list__card.ecom-section .c-services-list__btn .mc-modal .content__button .button:hover, .page-template-tmpl-services .c-services-list__card.ecom-section .c-services-list__btn .o-btn:hover, .page-template-tmpl-single-service .c-services-list__card.ecom-section .c-services-list__btn .mc-modal .content__button .button:hover, .page-template-tmpl-single-service .c-services-list__card.ecom-section .c-services-list__btn .o-btn:hover { background-color: #658d95; color: #fff; } .c-footer__partner-logo a:hover { opacity: 1; } /********site map************/ .html-sitemap { display: flex; flex-wrap: wrap; justify-content: space-between; } .html-sitemap div > ul > li { list-style: none; left: 0; padding-bottom: 20px; } .html-sitemap > div > ul { border-bottom: 1px solid rgb(13 42 39 / 90%); } .html-page-sitemap > ul{ display:flex; flex-wrap:wrap; } .html-page-sitemap > ul > li{ width:100%; } @media(min-width:1024px){ .html-sitemap > div { width: 48%; float: left; } } /********site map************/ .page-template-tmpl-single-service .c-service__related .c-services-list__card.ecom-section{ background-color: #f1c9b6; } .page-template-tmpl-single-service .c-service__related .c-services-list__card:first-of-type, .page-template-tmpl-single-service .c-service__related .c-service__related-title { background-color: #7ed3cb; } .home .c-services-list .c-services-list__card.ecom-section .c-services-list__info { transform: unset!important; } /*Start Dropdown level 2*/ .c-nav .sub-menu{ border-radius:0; } .c-nav .sub-menu li:hover { opacity: 1; } .sub-menu .menu-item-has-children .c-nav__subnav-toggle { display: inline-block; margin-left: 5px; width: 20px; height: 20px; background-image: url(/wp-content/themes/emote/assets/img/chevron-right-arrow.png); opacity: .5; background-size: cover; background-position: center; background-repeat: no-repeat; -webkit-transition: .25s; -o-transition: .25s; transition: .25s; position: absolute; top: 3px; right: 0; } .c-nav .sub-menu li.menu-item-has-children .c-nav__subnav-toggle{ display:none; } .c-nav .sub-menu li.menu-item-has-children:hover .c-nav__subnav-toggle{ display:inline-block; } .c-nav .sub-menu li:hover > a{ color: #707070; } ul.sub-menu li.menu-item-has-children:before{ display:none; } .sub-menu span.c-nav__subnav-toggle { display: none; } ul.sub-sub-menu { position: absolute; width: 613px; right: -610px; top: -24px; left: unset; transform: translateX(6%); background: #F6F6F5; padding: 12px; opacity: 1; columns: 2; border-radius: 0; } ul.sub-menu li.menu-item-has-children .sub-sub-menu{ display:none; } ul.sub-menu li.menu-item-has-children:hover .sub-sub-menu, ul.sub-menu li.menu-item-has-children:hover:before{ display:block; opacity: 1!important; } ul.sub-menu li.menu-item-has-children:before { content: ""; position: absolute; top: 7px; right: -35%; width: 20px; height: 20px; background-color: #fff; -webkit-transform: translateX(-50%) rotate(45deg); } /*END Dropdown level 2*/ .c-footer__partner-logo { margin-bottom: 10px; width: 85%; } .twoblocks { display: flex!important; column-gap: 10px; } .twoblocks { display: flex!important; column-gap: 10px; } .newblock { align-items: baseline; } .c-footer__partner-logo img:nth-child(1) { width: 70px; height: 70px; } .twoblocks > img { width: 47% !important; height: 100px !important; object-fit: cover; } .c-footer__partner-logo img { margin: 10px 0; } .twoblocks a { margin-bottom: 0; } .twoblocks > a { width: 55% !important; } .twoblocks.newblock > img { width: 55% !important; height: auto !important; margin: 0!important; } .twoblocks.newblock > a { width: 45% !important; height: auto !important; margin: 0; } .c-footer__partner-logo .twoblocks.newblock a img { height: auto !important; margin: 0!important; } .c-footer__partner-logo .twoblocks a img { width: auto !important; max-width: 100%; height: 100px !important; object-fit: cover; } .c-page__video-wrap.pad-bottom { padding-bottom: 100px; } .post-669 .custom-plogos .c-service-marketing__logos-each { margin-bottom: 24px; } .post-669 .custom-plogos .c-service-marketing__logos-each img { max-height: 100px; max-width: 215px; } .post-669 .custom-plogos .c-service-marketing__logos-all { margin-top: 0px; } .post-665 .custom-plogos .o-layout__item { width: 100%!important; } .pplogos .c-service-marketing__logos-all{ margin-top:20px; } .pplogos .c-home-clients__top { margin-top: 40px; } .pplogos .c-service-marketing__logos-each img { max-height: 120px; max-width: 215px; object-fit: contain; } .post-665 .custom-plogos .c-service-marketing__logos-each img { width: auto; max-width: 215px; object-fit: contain; max-height: 100px; } .post-665 .custom-plogos .c-service-marketing__logos-each { flex: 0 0 33.33%; } .post-665 .custom-plogos .c-service-marketing__logos-each { margin-bottom: 24px; } .post-665 .custom-plogos .c-service-marketing__logos-all { justify-content: center; } .pplogos .c-service-marketing__logos-each { flex: 24.33%; } .c-section.c-service-partners2 h6 { position: relative; } .c-page__video-wrap h2 { font-size: 48px; text-align: left; margin: 0 auto 36px; text-transform: capitalize; } iframe.page_vimeo_vdo { width: 100%; height: 676px; } .c-page__video-wrap { background: #fff!important; padding-top: 150px; } .c-home-clients__each { width: 50%; } .career-heading { font-size: 4rem; font-weight: 500; } .next-post-title { font-weight: 400; text-transform: uppercase; font-size: 16px; } @media (max-width: 768px) { .c-top-wrapper { min-height: 100px; } .home .c-top-wrapper { min-height: auto; } .c-top.fixed { padding: 20px 0; background:rgba(255,255,255,1)!important; } .c-top{ transition: all 0.5s ease-in-out; } .c-top.fixed .c-header.o-wrapper{ padding: 10px 24px; } .sub-menu.menu-depth-1{ display:block; } .page-id-669 .c-service-partners2 img { max-width: 100%; } .page-id-669 .c-service-sections .c-section { margin-bottom: 0px; } .page-id-669 .c-service-partners img { margin-left: auto; margin-right: auto; margin-bottom: 33px; } .c-nav .sub-menu li.menu-item-has-children:hover .c-nav__subnav-toggle{ display: none; } .c-nav .sub-menu li.menu-item-has-children:hover .sub-sub-menu{ display: none; } .sub-menu .menu-item-has-children .c-nav__subnav-toggle { display: none; } .c-footer__partner-logo { width: 70%; margin: 0 auto; max-width: 228px; } .c-footer__partner-logo > div:first-child { column-gap: 10px; } .c-footer__partner-logo img:nth-child(1) { margin-left: 0!important; margin-right: 0!important; } .twoblocks > img { width: 47% !important; height: auto!important; object-fit: cover; } .c-footer__partner-logo .twoblocks a img { height: auto !important; } .c-footer__partner-logo .twoblocks.newblock img:nth-child(1) { height: 79px!important; } .post-665 .custom-plogos .c-service-marketing__logos-each { margin-bottom: 15px; padding: 0; width: 50%; } .post-665 .custom-plogos .c-service-marketing__logos-all { margin: 0; padding: 0; } .post-665 .custom-plogos .c-service-marketing__logos-each img { max-width: 180px; max-height: 130px; } .pplogos .c-service-marketing__logos-each { width: 50%; margin-bottom: 15px; padding: 0; } .pplogos .c-service-marketing__logos-each img { max-height: 130px; max-width: 180px; } .pplogos .c-service-marketing__logos-all { margin: 0; padding: 0; } .c-page__video-wrap h4 { font-size: 32px; } .c-page__video-wrap { padding-top: 60px; padding-left: 24px; padding-right: 24px; } .c-home-clients__each img { max-height: 130px; } .c-page__video-wrap { padding-top: 100px; } iframe.page_vimeo_vdo { height: 450px; } } @media (max-width: 767px) { .c-page__video-wrap { padding-top: 60px; padding-left: 24px; padding-right: 24px; } iframe.page_vimeo_vdo { height: 204px; } } .page-template-tmpl-single-service .c-section.c-service-success-story { margin-bottom: 0px; } .page-template-tmpl-single-service.page-child .c-section.c-service-success-story { margin-bottom: 80px; } /*-------CSS S---------*/ .c-footer__links-dm:not(:first-of-type) { margin-bottom: 10px; line-height:25px; } .js-showreel-modal { cursor: pointer; } .c-header__toggle, .c-header__close { cursor: pointer; } .c-services-list__wrap .c-services-list__each .c-services-list__info > p, .c-home-about .c-home-about__top-content .intro-para-extended h2 { font-size: 1.6rem; line-height: 1.2; font-weight: 700; margin-bottom: 24px; } .c-home-marketing .o-btn.o-btn--alt:hover, .c-work .c-section-success .o-btn.o-btn--alt:hover { background: #fff; color: #658d95; } .c-section .o-module__content.c-section-marketing.work-page-casestudy a.o-btn { background: transparent; color: #658d95; } .c-section .o-module__content.c-section-marketing.work-page-casestudy a.o-btn:hover { background: #fff; } .c-service-sections .c-section.c-service-tc-image-content a.o-btn, .c-service-sections .c-section.c-service__related a.o-btn { background: #fff!important; color: #f1c9b6!important; } .c-service-sections .c-section.c-service__related .c-services-list__card a.o-btn:hover { background: #f1c9b6 !important; color: #fff !important; } .c-service-sections .c-section.c-service-tc-image-content a.o-btn:hover, .c-service-sections .c-section.c-service__related .c-services-list__card.ecom-section a.o-btn:hover { background: #f1c9b6 !important; color: #fff !important; } .page-id-667 .c-home-marketing.c-service__projects-each .o-btn { background: #fff; color: #eea19b; } .page-id-667 .c-home-marketing.c-service__projects-each .o-btn:hover { background: #eea19b; color: #fff; } .page-id-669 .c-home-marketing.c-service__projects-each .o-btn { background: #fff; color: #eea19b; } .page-id-669 .c-home-marketing.c-service__projects-each .o-btn:hover { background: #eea19b; color: #fff; } body .c-blogs-top a.o-btn.o-btn--alt { background: #fff !important; color: #f1c9b6 !important; } body .c-blogs-top a.o-btn.o-btn--alt:hover { background: transparent !important; color: #fff !important; } .page-template-tmpl-single-service .c-service-success-story a.o-btn.o-btn--alt { background: transparent; color: #fff; } .page-template-tmpl-single-service .c-service-success-story a.o-btn.o-btn--alt:hover { background: #fff; color: #7ed3cb; } .page-id-669 .c-services-list .c-services-list__card:nth-child(2) a.o-btn{ border: 2px solid #658d95; color: #fff; background-color: #658d95 !important; } .page-id-669 .c-services-list .c-services-list__card:nth-child(2) a.o-btn:hover{ color: #658d95 !important; background-color: #fff !important; } .home .c-home-success a { background-color: #fff; color: #70abad; border: 2px solid #fff; } .home .c-home-success a:hover { background-color: #70abad; color: #fff; border: 2px solid #fff; } body .c-service-sections .c-section.c-service__related.no-padd a.o-btn { background: #fff!important; color: #7ed3cb!important; } body .c-service-sections .c-section.c-service__related.no-padd .ecom-section a.o-btn { color: #f1c9b6 !important; } body .c-service-sections .c-section.c-service__related.no-padd a.o-btn:hover { background: #7ed3cb!important; color: #fff!important; } .page-id-669 .c-services-list .c-services-list__card:nth-child(2) .c-services-list__btn a.o-btn { border: 2px solid #658d95; color: #fff!important; background-color: #658d95 !important; } .page-id-669 .c-services-list .c-services-list__card:nth-child(2) .c-services-list__btn a.o-btn:hover { border: 2px solid #658d95; color: #658d95!important; background-color: #fff !important; } /*----------24 may s---------*/ .page-id-44 .c-section .o-module__content.c-section-marketing.work-page-casestudy a.o-btn { background: #658d95; color: #fff; } .page-id-44 .c-section .o-module__content.c-section-marketing.work-page-casestudy a.o-btn:hover { background: transparent; color: #658d95; } .single-ra-project .c-project__nextpost-info a { color: #658d95 !important; } .single-ra-project .c-project__nextpost-info a:hover { background: transparent; color: #fff !important; } .page-template-tmpl-single-service .c-service-success-story a.o-btn.o-btn--alt { background: #fff; color: #7ed3cb; } .page-template-tmpl-single-service .c-service-success-story a.o-btn.o-btn--alt:hover { background: #7ed3cb; color: #fff; } /* Emote Dev CF7 */ .wpcf7-checkbox { max-width: 730px; } .wpcf7-response-output { padding: 10px 0; margin: 5px 0 10px 0; font-weight: 500; font-size: 24px; position: unset; bottom: 99%; clip: unset; border: 0; background-color: transparent; } .wpcf7-description h2 { font-size: 24px; font-weight: 700; } .input-wrap.submit.animated.full-visible, .input-wrap.submit input[type="submit"] { cursor: pointer; color: #fff; } .input-wrap.submit.animated.full-visible:hover, .input-wrap.submit:hover input[type="submit"]:hover { color: #658d95; } /* New Code for Yanni Start */ /* Mobile Nav */ .c-top.nav-open { background: #fbfbfb!important; } .c-header__close-icon { color: #565656; } .c-top.nav-open .menu-item a, .c-top.nav-open .c-social a { color: #2e2e2e!important; } @media (max-width: 999px){ .c-top-headerbg video { margin: 46px -5%; } .c-top { padding: 10px 0px; } .page-id-7 .c-logo-wrap { margin-top: 0px; } .c-logo-wrap { margin-top: 10px; } } /* Mobile Nav End */ /* Menu Toggle */ .c-header__toggle-icon { color: black!important; } /* Menu Toggle End */ /* Book Meeting */ @keyframes pulse-animation-blue { 0% {box-shadow: 0 0 0 0px rgb(6 90 106);} 100% {box-shadow: 0 0 0 8px rgb(255 255 255 / 0%);} } .c-header__button { animation: pulse-animation-blue 2s infinite!important; } /* AI Button */ @keyframes pulse-animation-bluee { 0% {box-shadow: 0 0 0 0px rgb(6 90 106);} 100% {box-shadow: 0 0 0 14px rgb(255 255 255 / 0%);} } .toggle-image { animation: pulse-animation-bluee 2s infinite!important; } /* Book Meeting End */ .c-services-list__wrap .c-services-list__each .c-services-list__info > p, .c-home-about .c-home-about__top-content .intro-para-extended h2 { font-weight:500; } .page-id-7 .c-services-list h2 { opacity: 0.6; font-weight: 600; } .c-nav__subnav-toggle { background-image: url(https://www.emotedigital.com/wp-content/themes/emote/assets/img/select-arrow.png); background-size: contain; } .c-top { background: white; box-shadow: 0px 4px 20px 0px #00000030; } .c-header a { color: black; } .page-id-7 .page-title { font-weight: 800!important; background: linear-gradient(90deg, #43a097 30%, #236977 90%)!important; -webkit-background-clip: text!important; -webkit-text-fill-color: transparent; line-height: 1; } .page-title { font-weight: 600; } .c-header__logo { color: black!important; } .c-home-intro .intro-para > p { font-weight: 300; } /* Brand Images */ .c-home-clients__each img { filter: none!important; } @media (min-width: 48.125em) { .c-home-clients__each img { /* max-height: 150px; */ margin-bottom: 11px; width: 94%; } } @media (max-width: 769px){ .c-home-clients__each img { width: 95%; margin-bottom: 12px; } } /* Brand Images */ /* Font Size Copy */ @media (max-width: 769px) { .c-services-list__wrap .c-services-list__each .c-services-list__info > p, .c-home-about .c-home-about__top-content .intro-para-extended h2 { font-size: 1.5rem; } } .c-work__categories { display: none; } @media (max-width: 450px) { .c-home-about__list img { width: 80px; } } .int-link { text-decoration: underline; text-decoration-thickness: 1.2px; text-underline-offset: 3px; color: inherit; } .intt-link { text-decoration: underline; text-decoration-thickness: 1.2px; text-underline-offset: 3px; color: inherit!important; } .fixed .c-header__toggle { margin-top: 3.5%; } .page-id-7 .fixed .c-header__toggle { margin-top: inherit!important; } /* New Code for Yanni End */ /* Start Partner Logo 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alt="Facebook Icon"></a><a href="https://www.linkedin.com/company/emote-digital" class="c-social__icon" target="_blank" title="Linkedin"><img src="https://emotedigital.com.au/wp-content/uploads/2024/07/linkedin-1.png" alt="Linkedin Icon"></a><a href="https://www.instagram.com/emotedigital/" class="c-social__icon" target="_blank" title="Instagram"><img src="https://emotedigital.com.au/wp-content/uploads/2024/07/instagram-1.png" alt="Instagram Logo"></a></div> </div> </nav> </header> </div> </div> <div data-rocket-location-hash="ce9e296b1946a3481b34bc733535477a" class="c-content"> <div data-rocket-location-hash="b9e3bf06d655a4b3cad534d47028d279" class="c-project"> <main data-rocket-location-hash="beb648d26558602bb7760dc16608cff2" id="Main" class="c-main-content o-main" role="main"> <article id="post-14558" class="post-14558 ra-project type-ra-project status-publish has-post-thumbnail hentry ra-project-category-digital-marketing"> <div data-rocket-location-hash="31000a6c951c18a88a18ec38bc0c5da7" class="o-wrapper"> <div class="c-project-top"> <div class="c-project-top__prevnext"> <a rel="prev" class="prev" href="https://emotedigital.com.au/ecommerce-digital-marketing-work/sports-social-search-advertising-case-study/">Previous case study</a> <a rel="next" class="next" href="https://emotedigital.com.au/ecommerce-digital-marketing-work/wine-ecommerce-website-transformation-case-study/">Next case study</a> </div> <div class="c-project-top__content animate"> <p class="label">Case study  | <span class="c-project-top__name">Salt & Pepper</span> | <span class="c-project-top__cate">Digital Marketing</span></p> <div class="intro-para"> <h1 class="work-heading" style="font-size: 30px;">Plating Up Success</h1> <p><span style="font-weight: 400;">salt&pepper is an iconic Aussie brand with stores nationwide and a huge online presence. Check your kitchen cupboards and we鈥檙e pretty confident you鈥檇 find something labelled with salt&pepper.</span></p> </div> </div> <div class="bgimg" style="background-image: url(https://emotedigital.com.au/wp-content/uploads/2021/04/salt-pepper-digital-marketing.webp)"></div> </div> </div> <div class="c-section c-project__content-image black" style="margin-bottom: 70px; padding-bottom: 60px; padding-top: 60px;"> <div class="overlay" style="opacity: 0.8; background: #f6f6f5"></div> <div class="o-wrapper"> <div class="o-layout c-project__content-image-left--content o-wrapper--950"> <div class="o-layout__item u-1/2@tablet"> <img width="451" height="257" class="animate" src="https://emotedigital.com.au/wp-content/uploads/2021/09/salt-pepper-mobile-website-mockup.webp" alt="Salt & Pepper Mobile Website Mockup"> </div> <div class="o-layout__item c-project__contents u-1/2@tablet"> <h2 class="h2-small animate">The Challenge</h2> <div class="cms-content animate"> <p><span style="font-weight: 400;">Initially, salt&pepper engaged us to improve their paid presence. They needed ads that converted and gave them a strong return on investment (ROI). Their amazing product range and frequent promotions needed to be shouted about.</span></p> <p><span style="font-weight: 400;">Next they wanted this to lead into more organic and content based work. This meant we needed to improve their SEO, working hand in hand with delivering content such as blogs, range copy and product descriptions.</span></p> <p><span style="font-weight: 400;">Essentially, it was our job to meet an ongoing agreement to both improve their site and bring the right people to it who ultimately buy from them. Ready to see how we did it?</span></p> </div> </div> </div> </div> </div> <div class="c-section c-project__content-image-bg black" style="background-image: url(https://emotedigital.com.au/wp-content/uploads/2021/04/salt-pepper-tableware-background-image.webp); margin-bottom: 70px; padding-bottom: 80px; padding-top: 80px"> <div class="overlayBg" style="opacity: 0.8; background: black"></div> <div class="o-wrapper" style="position:relative;z-index:2"> <div class="o-layout c-project__content-image-bg--content o-wrapper--950"> <div class="o-layout__item u-1/2@tablet"> <h2 class="h2-small animate">The Approach</h2> <div class="cms-content animate"> <p><span style="font-weight: 400;">We started with social media advertising and search advertising services, followed and strengthened by SEO and content writing.聽</span></p> <p><span style="font-weight: 400;">We initially began with a focus on Facebook and Google ads. By quickly tapping into both existing and new audiences we established an effective funnel approach that ensured users saw a variety of ad formats, showcasing different ranges and new products.</span></p> <p><span style="font-weight: 400;">We wanted to show users content relevant to them, without overloading. This was achieved via all ad types across Facebook and Instagram, as well as Google Shopping, search ads, display remarketing and YouTube ads.</span></p> <p><img fetchpriority="high" decoding="async" class="alignnone wp-image-20779 size-full" src="https://emotedigital.com.au/wp-content/uploads/2021/04/social-media-row-icons.webp" alt="Social Media Row Icons" width="1024" height="136" srcset="https://emotedigital.com.au/wp-content/uploads/2021/04/social-media-row-icons.webp 1024w, https://emotedigital.com.au/wp-content/uploads/2021/04/social-media-row-icons-300x40.webp 300w, https://emotedigital.com.au/wp-content/uploads/2021/04/social-media-row-icons-768x102.webp 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></p> <p> </p> <p> </p> </div> </div> <div class="o-layout__item u-1/2@tablet"> <img width="475" height="257" class="animate" src="https://emotedigital.com.au/wp-content/uploads/2021/09/salt-pepper-social-media-advertising-sales-and-discounts.webp" alt="Salt & Pepper Social Media Advertising-Sales and Discounts"> </div> </div> </div> </div> <div class="c-section c-project__intro animate" style="margin-bottom: 70px;"> <div class="o-wrapper o-wrapper--950"> <div class="c-project__intro-content"><p><span style="font-weight: 400;">Following an extremely effective first quarter that saw salt&pepper鈥檚 overall online revenue triple month on month, they were able to re-invest in an SEO and content strategy. This involved on-page and off-page optimisations and technical work supported by a wealth of blog, product and range copy.聽</span></p> <p><span style="font-weight: 400;">Our input boosted the overall health of the site and quickly increased the organic exposure with added keywords and improved rankings for key segments. We delivered a huge volume of copy with over 1000 product descriptions written in their new quirky, personable tone of voice.</span></p> <p><strong>Use the slider tool below to see an example of the before and after of their product copy that sits on the category pages of their website. See how we increased keyword density, optimised for SEO and used anecdotes to embody their charming brand voice.</strong></p> </div> </div> </div> <div class="beforeAfterHolder" style="margin-bottom: 70px; padding-bottom: 60px; padding-top: 60px"> <div class="c-flexible-content__beforeafter"> <div class="o-wrapper"> <div class="c-compare-slider"> <img src="https://emotedigital.com.au/wp-content/uploads/2021/09/salt-pepper-slider-creative-copywriting-after-comparison.webp" alt="Salt & Pepper-slider Creative Copywriting After Comparison"> <div class="resize"> <img src="https://emotedigital.com.au/wp-content/uploads/2021/04/salt-pepper-slider-tool-before-comparison.webp" alt="Salt&pepper Slider Tool Before Comparison"> </div> <span class="handle"> <div class="handle__prompt"> </div> </span> </div> </div> </div> </div> <div class="c-section c-project__content-image black" style="margin-bottom: 70px; padding-bottom: 60px; padding-top: 60px;"> <div class="overlay" style="opacity: 0.8; background: #f6f6f5"></div> <div class="o-wrapper"> <div class="o-layout c-project__content-image-left--content o-wrapper--950"> <div class="o-layout__item u-1/2@tablet"> <img width="451" height="257" class="animate" src="https://emotedigital.com.au/wp-content/uploads/2021/04/salt-pepper-creative-blog-copywriting.webp" alt="Salt & Pepper Creative Blog Copywriting"> </div> <div class="o-layout__item c-project__contents u-1/2@tablet"> <h2 class="h2-small animate">The Outcomes</h2> <div class="cms-content animate"> <p><span style="font-weight: 400;">Overall, salt&pepper鈥檚 monthly online revenue tripled across 12 months of working together. By engaging with Emote, they were ultimately able to gain ground on their competitors and come off the back of a global pandemic in great shape.聽</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">With on-brand, appealing design and copy we ensured Facebook ads had an average of 9.76x ROI across 12 months</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">By implementing carefully written and targeted Google ads we reached an average of 7.06x ROI across 12 months</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">SEO saw a 34% increase in ranking for their top 20 keywords (3 month period vs. previous 3 months)</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Organic revenue increased by 18.9% as a result of our SEO service (3 month period vs. previous 3 months)</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Content writing and SEO working harmoniously together meant that the increase in keywords salt&pepper ranked for went up by 25% (3 month period vs. previous 3 months)</span></li> </ul> </div> </div> </div> </div> </div> <div class="c-section c-project__image-carousel" style="margin-bottom: 70px; padding-bottom: 0px; padding-top: 0px"> <div class="o-wrapper c-images-layout"> <div class="o-layout o-module"> <div class="o-layout__item o-module__item u-2/4@tablet animate"> <div class="bgimg bgimg--1" style="background-image: url(https://emotedigital.com.au/wp-content/uploads/2021/04/salt-pepper-kitchenware.webp)"></div> </div> <div class="o-layout__item o-module__item u-1/4@tablet u-1/2 animate"> <div class="bgimg bgimg--2" style="background-image: url(https://emotedigital.com.au/wp-content/uploads/2021/04/salt-pepper-creative-blog-copywriting.webp)"></div> </div> <div class="o-layout__item o-module__item u-1/4@tablet u-1/2 animate"> <div class="bgimg bgimg--3" style="background-image: url(https://emotedigital.com.au/wp-content/uploads/2021/04/salt-pepper-tableware-set.webp)"></div> </div> </div> </div> </div> <div class="c-section c-project__intro animate" style="margin-bottom: 70px;"> <div class="o-wrapper o-wrapper--950"> <div class="c-project__intro-content"><p><span style="font-weight: 400;">We helped salt&pepper be seen by the right people. Then made sure they were impressed with what they saw, enough to buy, and buy again. </span><b>Like what you see? </b><span style="color: #3366ff;"><a style="color: #3366ff;" href="https://emotedigital.com.au/contact/"><b>Chat to us</b></a></span><b> to find out how we can transform your online presence too.</b></p> </div> </div> </div> <div class="o-wrapper"> <div class="c-project__nextpost" style="background-image: url(https://emotedigital.com.au/wp-content/uploads/2021/04/brown-brothers-banner-digital-marketing.webp)"> <div class="c-project__nextpost-info"> <h3>Next Case Study: Brown Brothers</h3> <h4> Ecommerce | Website </h4> <a class="o-btn o-btn--alt" href="https://emotedigital.com.au/ecommerce-digital-marketing-work/wine-ecommerce-website-transformation-case-study/">View Next  <svg version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 13 13" style="enable-background:new 0 0 13 13;" 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Homeware - Social Media Transformation Case Study