By Popular Demand: The Demand Generation Podcast

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href="/author/charley-gale/"> <div data-tooltip="Charley is the copywriter at Revenue Marketing Alliance. She has a passion for creating new content for the community. She's always open to new ideas, so would love to hear from you!" class="post-author tooltip-trigger-author"> <div data-tooltip="Charley is the copywriter at Revenue Marketing Alliance. She has a passion for creating new content for the community. She's always open to new ideas, so would love to hear from you!" style="background-image: url(https://www.revenuemarketingalliance.com/content/images/2023/04/Charley-Gale-headshot.jpg)" class="author-image tooltip-trigger"> </div> <div class="author-details"> <span data-tooltip="Charley is the copywriter at Revenue Marketing Alliance. She has a passion for creating new content for the community. She's always open to new ideas, so would love to hear from you!" class="author-name tooltip-trigger">Charley Gale</span> </div> </div> </a> </div> <div class="date-time-read"> <span class="post-datetime">December 06, 2023</span> <img src="https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Janrey-test/asterisk-sm.svg" /> <span> 2 min read </span> </div> </div> <a href="#" id="getCopyBtn" class="hidden"> Get a copy</a> <div class="post-content-container"> <div class="left-sidebar"> <div class="sticky-container"> <a target="_blank" href="https://www.linkedin.com/school/product-marketing-alliance/" class="follow-us-on-linkedin"> <img src="https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Janrey-test/linkedin-white.svg"/>Follow us on LinkedIn</a> <span class="left-sidebar-overview"> Contents </span> <aside class="toc-container"> <div class="toc"></div> </aside> </div> </div> <div class="post-content"> <p>Get ready, because you’re in for a treat! We have officially launched a brand new podcast – <strong>By Popular Demand: The Demand Generation Podcast</strong>. This podcast is tailored specifically for revenue marketers like you who want to take their demand generation strategies to the next level. </p><p>Packed with actionable tactics, expert interviews, and real-world case studies, By Popular Demand gives you a backstage pass into the minds of today's most successful B2B marketers. Learn how they drive pipeline and accelerate revenue growth through innovative approaches to campaign development, content creation, account-based marketing, and more. </p><h2 id="episode-one-meet-the-host-and-demand-generation-101-with-charley-gale-and-jason-brisbane">Episode one: Meet the host and demand generation 101 with Charley Gale and Jason Brisbane</h2>  <div><iframe width="100%" allow="fullscreen" height="215px" id="casted-embed-8cf06450" scrolling="no" style="border: none" src="https://listen.casted.us/embed/v2/smallPlayer/8cf06450/share/5adfe23a"></iframe><script type="text/javascript">window.addEventListener("message", function(message){if(message.origin === "https://listen.casted.us" ) { if( message.data.event) { if(message.data.event === "castedSizeUpdate") { var casted_episode_player = document.getElementById('casted-embed-' + message.data.payload.slug); if(casted_episode_player) { casted_episode_player.height = message.data.payload.height;if(casted_episode_player.contentWindow) {casted_episode_player.contentWindow.postMessage({ event: "castedStopUpdate" }, "https://listen.casted.us");}}}}}}, false)</script></div>  <p>Explore our host's experience within revenue marketing and demand generation, key milestones that helped shape his approach to demand gen, challenges he’s faced and overcome, misconceptions about demand generation within the industry, and a whole lot more.</p><h2 id="episode-two-leveraging-buyer-personas-to-maximize-revenue-with-jason-brisbane-and-steve-armenti">Episode two: Leveraging buyer personas to maximize revenue with Jason Brisbane and Steve Armenti</h2>  <div><iframe width="100%" allow="fullscreen" height="215px" id="casted-embed-3e8da153" scrolling="no" style="border: none" src="https://listen.casted.us/embed/v2/smallPlayer/3e8da153/share/8389a41a"></iframe><script type="text/javascript">window.addEventListener("message", function(message){if(message.origin === "https://listen.casted.us" ) { if( message.data.event) { if(message.data.event === "castedSizeUpdate") { var casted_episode_player = document.getElementById('casted-embed-' + message.data.payload.slug); if(casted_episode_player) { casted_episode_player.height = message.data.payload.height;if(casted_episode_player.contentWindow) {casted_episode_player.contentWindow.postMessage({ event: "castedStopUpdate" }, "https://listen.casted.us");}}}}}}, false)</script></div>  <p>Creating detailed buyer personas allows you to truly understand your target customers' motivations, pain points, and buying journeys, enabling you to craft messaging and experiences that powerfully resonate and drive conversions.</p><p>Don't miss out on this incredible episode to deep dive into all things buyer personas and how they lend into your demand generation efforts.</p><hr><p>You'll walk away from each episode with new ideas and proven strategies you can test out yourself to boost conversions, align sales and marketing, demonstrate ROI, and ultimately – generate more demand.</p><p>Whether you're looking to sharpen your targeting, improve campaign performance, leverage new platforms, or take your marketing mix to the next level… By Popular Demand has you covered. </p><p>Tune in today on your favorite podcast listening platform to start leveraging insights that make an immediate business impact week after week. This is one marketing podcast you don't want to miss out on!</p><hr><h2 id="about-the-host-jason-brisbane">About the host: Jason Brisbane</h2><p>Jason is the Senior Product Marketing Manager at Pitchly. He is a dedicated and results-oriented product marketing leader with expertise in crafting and executing comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth. </p><p>Jason has a track record of leveraging data-driven insights to optimize campaigns and initiatives, resulting in tangible business impact.</p><h2 id="about-our-first-guest-steve-armenti">About our first guest: Steve Armenti</h2><p>Steve Armenti is the Group Marketing Manager of Global Demand Generation at Google.</p><p>Steve is a seasoned marketing leader with more than 15 years of experience in demand and growth having worked with companies like Google, IBM, HP, Samsung, and Verizon. His focus over the last few years has been the intersection of product-led growth and account-based marketing and how to build high-performing teams that can execute both. </p>  </div> <div class="right-sidebar"> <div class="sticky-container"> <div class="subscribe-container"> <img class="insider-logo" src="/assets/img/insider-subscribe-now-free.svg"/> <img class="success-insider-logo" src="/assets/img/Star.svg"/> <p class="title">Revenue marketing alliance insider</p> <p class="success-title">Thank you for subscribing</p> <p class="description">Level up your revenue marketing alliance career & network with revenue marketing alliance experts.</p> <p class="success-description">An email has been successfully sent to confirm your subscription.</p> <form data-members-form="subscribe"> <input data-members-label type="hidden" value="Early Adopters" /> <input placeholder="Your email address" data-members-email type="email" required="true"/> <button type="submit">Subscribe</button> <p class="error-message">Ops! 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