The different faces of unconscious bias in the workplace

<!DOCTYPE html> <html lang="en"> <head> <link rel="dns-prefetch" href="https://sync.outbrain.com"> <link rel="dns-prefetch" href="https://ups.analytics.yahoo.com"> <link rel="dns-prefetch" href="https://ib.adnxs.com"> <link rel="dns-prefetch" href="https://www.google-analytics.com"> <link rel="dns-prefetch" href="https://fonts.googleapis.com"> <link rel="dns-prefetch" href="https://cdn.logrocket.io"> <link rel="preload" as="style" rel="stylesheet" type="text/css" href="https://www.cmoalliance.com/assets/built/screen.css?v=923570134a" /> <meta charset="utf-8" /> <meta http-equiv="X-UA-Compatible" content="IE=edge" /> <title>The different faces of unconscious bias in the workplace</title> <meta name="HandheldFriendly" content="True" /> <meta name="viewport" content="width=device-width, initial-scale=1.0" /> <link rel="stylesheet" type="text/css" href="https://www.cmoalliance.com/assets/built/screen.css?v=923570134a" /> <meta name="author" content="Charley Gale"> <script src="https://cdn.lr-ingest.io/LogRocket.min.js" crossorigin="anonymous"></script> <script> window.LogRocket && window.LogRocket.init('acara/sequel-main'); window.inArticleAdList; window.inArticleAdListDisabled; window.topNav; window.showGetCertCta; window.isTOCenabled; </script> <script> var ghosthunter_key = 'b1d2e55946ba49e939e2eba782'; window.isHiddenUpgradeVisible = false; </script> <script type="text/javascript"> function getParameterByName(name, url) { if (!url) url = window.location.href; name = name.replace(/[\[\]]/g, "\\$&"); var regex = new RegExp("[?&]" + name + "(=([^&#]*)|&|#|$)"), results = regex.exec(url); if (!results) return null; if (!results[2]) return ''; return decodeURIComponent(results[2].replace(/\+/g, " ")); } var action = getParameterByName('action'); if (action == 'signup') { window.location = '/welcomemember'; } if (action == 'signin') { window.location = '/account'; } if (window.location && window.location.search && window.location.search.includes('stripe=success')) { window.location = '/activate'; } </script> <meta name="description" content="Explore how unconscious bias silently shapes hiring, promotions, and team interactions, undermining diversity and potential."> <link rel="icon" href="https://www.cmoalliance.com/content/images/size/w256h256/2024/07/android-chrome-192x192--1-.png" type="image/png"> <link rel="canonical" href="https://www.cmoalliance.com/the-different-faces-of-unconscious-bias-in-the-workplace/"> <meta name="referrer" content="no-referrer-when-downgrade"> <meta property="og:site_name" content="CMO Alliance"> <meta property="og:type" content="article"> <meta property="og:title" content="The different faces of unconscious bias in the workplace"> <meta property="og:description" content="Explore how unconscious bias silently shapes hiring, promotions, and team interactions, undermining diversity and potential."> <meta property="og:url" content="https://www.cmoalliance.com/the-different-faces-of-unconscious-bias-in-the-workplace/"> <meta property="og:image" content="https://www.cmoalliance.com/content/images/2024/11/The-different-faces-of-unconscious-bias-in-the-workplace-1.png"> <meta property="article:published_time" content="2024-11-22T16:30:18.000Z"> <meta property="article:modified_time" content="2024-11-22T16:31:38.000Z"> <meta property="article:tag" content="Leadership"> <meta property="article:tag" content="Women in leadership: Elevating diverse voices in marketing"> <meta property="article:tag" content="Articles"> <meta property="article:publisher" content="https://www.facebook.com/alliance.cmo"> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:title" content="The different faces of unconscious bias in the workplace"> <meta name="twitter:description" content="Explore how unconscious bias silently shapes hiring, promotions, and team interactions, undermining diversity and potential."> <meta name="twitter:url" content="https://www.cmoalliance.com/the-different-faces-of-unconscious-bias-in-the-workplace/"> <meta name="twitter:image" content="https://www.cmoalliance.com/content/images/2024/11/The-different-faces-of-unconscious-bias-in-the-workplace-1.png"> <meta name="twitter:label1" content="Written by"> <meta name="twitter:data1" content="Charley Gale"> <meta name="twitter:label2" content="Filed under"> <meta name="twitter:data2" content="Leadership, Women in leadership: Elevating diverse voices in marketing, Articles"> <meta name="twitter:site" content="@cmo_alliance"> <meta property="og:image:width" content="1120"> <meta property="og:image:height" content="630"> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Article", "publisher": { "@type": "Organization", "name": "CMO Alliance", "url": "https://www.cmoalliance.com/", "logo": { "@type": "ImageObject", "url": "https://www.cmoalliance.com/content/images/2024/07/CMO-FULL-LOGO-SECONDARY--ON-WHITE-.png" } }, "author": { "@type": "Person", "name": "Charley Gale", "image": { "@type": "ImageObject", "url": "https://www.cmoalliance.com/content/images/size/w1200/2024/11/Charley-Gale-headshot.jpg", "width": 1200, "height": 1600 }, "url": "https://www.cmoalliance.com/author/charley/", "sameAs": [] }, "headline": "The different faces of unconscious bias in the workplace", "url": "https://www.cmoalliance.com/the-different-faces-of-unconscious-bias-in-the-workplace/", "datePublished": "2024-11-22T16:30:18.000Z", "dateModified": "2024-11-22T16:31:38.000Z", "image": { "@type": "ImageObject", "url": "https://www.cmoalliance.com/content/images/2024/11/The-different-faces-of-unconscious-bias-in-the-workplace-1.png", "width": 1120, "height": 630 }, "keywords": "Leadership, Women in leadership: Elevating diverse voices in marketing, Articles", "description": "Explore how unconscious bias silently shapes hiring, promotions, and team interactions, undermining diversity and potential.", "mainEntityOfPage": "https://www.cmoalliance.com/the-different-faces-of-unconscious-bias-in-the-workplace/" } </script> <meta name="generator" content="Ghost 5.101"> <link rel="alternate" type="application/rss+xml" title="CMO Alliance" href="https://www.cmoalliance.com/rss/"> <script defer src="https://cdn.jsdelivr.net/ghost/portal@~2.46/umd/portal.min.js" data-i18n="true" data-ghost="https://www.cmoalliance.com/" data-key="1d1600dd9cd886d5a5ef3ee4c2" data-api="https://cmo-alliance.ghost.io/ghost/api/content/" data-locale="en" crossorigin="anonymous"></script><style id="gh-members-styles">.gh-post-upgrade-cta-content, .gh-post-upgrade-cta { display: flex; flex-direction: column; align-items: center; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif; text-align: center; width: 100%; color: #ffffff; font-size: 16px; } .gh-post-upgrade-cta-content { border-radius: 8px; padding: 40px 4vw; } .gh-post-upgrade-cta h2 { color: #ffffff; font-size: 28px; letter-spacing: -0.2px; margin: 0; padding: 0; } .gh-post-upgrade-cta p { margin: 20px 0 0; padding: 0; } .gh-post-upgrade-cta small { font-size: 16px; letter-spacing: -0.2px; } .gh-post-upgrade-cta a { color: #ffffff; cursor: pointer; font-weight: 500; box-shadow: none; text-decoration: underline; } .gh-post-upgrade-cta a:hover { color: #ffffff; opacity: 0.8; box-shadow: none; text-decoration: underline; } .gh-post-upgrade-cta a.gh-btn { display: block; background: #ffffff; text-decoration: none; margin: 28px 0 0; padding: 8px 18px; border-radius: 4px; font-size: 16px; font-weight: 600; } .gh-post-upgrade-cta a.gh-btn:hover { opacity: 0.92; }</style><script async src="https://js.stripe.com/v3/"></script> <script defer src="https://cdn.jsdelivr.net/ghost/sodo-search@~1.5/umd/sodo-search.min.js" data-key="1d1600dd9cd886d5a5ef3ee4c2" data-styles="https://cdn.jsdelivr.net/ghost/sodo-search@~1.5/umd/main.css" data-sodo-search="https://cmo-alliance.ghost.io/" data-locale="en" crossorigin="anonymous"></script> <link href="https://www.cmoalliance.com/webmentions/receive/" rel="webmention"> <script defer src="/public/cards.min.js?v=923570134a"></script> <link rel="stylesheet" type="text/css" href="/public/cards.min.css?v=923570134a"> <script defer src="/public/member-attribution.min.js?v=923570134a"></script><style>:root {--ghost-accent-color: #ff5252;}</style>  <script type="text/javascript"> var _iub = _iub || []; _iub.csConfiguration = {"askConsentAtCookiePolicyUpdate":true,"cookiePolicyInOtherWindow":true,"countryDetection":true,"enableFadp":true,"enableLgpd":true,"enableTcf":true,"floatingPreferencesButtonDisplay":"anchored-center-left","floatingPreferencesButtonZIndex":10,"gdprAppliesGlobally":false,"googleAdditionalConsentMode":true,"lang":"en","lgpdAppliesGlobally":false,"perPurposeConsent":true,"siteId":1712381,"tcfPurposes":{"2":"li_only","7":"li_only","8":"li_only","9":"li_only","10":"li_only","11":"li_only"},"cookiePolicyId":24731467,"i18n":{"en":{"banner":{"title":"The Alliance privacy & cookie controls","dynamic":{"body":"We use cookies to give you the best experience on our website. By continuing to browse, you agree to our cookie policy"}}}}, "banner":{ "acceptButtonColor":"#367AFF","acceptButtonDisplay":true,"backgroundColor":"#09100F","brandBackgroundColor":"#09100F","closeButtonRejects":true,"customizeButtonCaptionColor":"#F9F8F5","customizeButtonColor":"#292626","customizeButtonDisplay":true,"explicitWithdrawal":true,"fontSizeBody":"10px","fontSizeCloseButton":"24px","listPurposes":true,"logo":"https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/alliance-website/ALLIANCE%20FULL%20-%20Secondary_small.svg","linksColor":"#F9F8F5","ownerName":"The Alliance","position":"float-bottom-center","prependOnBody":true,"rejectButtonCaptionColor":"#F9F8F5","rejectButtonColor":"#292626","rejectButtonDisplay":true,"showPurposesToggles":true,"showTotalNumberOfProviders":true,"textColor":"#F9F8F5","acceptButtonCaption":"Accept all","rejectButtonCaption":"Reject" }}; </script> <script type="text/javascript" src="https://cs.iubenda.com/autoblocking/1712381.js"></script> <script type="text/javascript" src="//cdn.iubenda.com/cs/tcf/stub-v2.js"></script> <script type="text/javascript" src="//cdn.iubenda.com/cs/tcf/safe-tcf-v2.js"></script> <script type="text/javascript" src="//cdn.iubenda.com/cs/iubenda_cs.js" charset="UTF-8" async></script>   <script type="text/javascript" id="hs-script-loader" async defer src="//js-eu1.hs-scripts.com/139496063.js"></script>   <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-MZ3D775');</script>  <script>!function () {var reb2b = window.reb2b = window.reb2b || [];if (reb2b.invoked) return;reb2b.invoked = true;reb2b.methods = ["identify", "collect"];reb2b.factory = function (method) {return function () {var args = Array.prototype.slice.call(arguments);args.unshift(method);reb2b.push(args);return reb2b;};};for (var i = 0; i < reb2b.methods.length; i++) {var key = reb2b.methods[i];reb2b[key] = reb2b.factory(key);}reb2b.load = function (key) {var script = document.createElement("script");script.type = "text/javascript";script.async = true;script.src = "https://s3-us-west-2.amazonaws.com/b2bjsstore/b/" + key + "/reb2b.js.gz";var first = document.getElementsByTagName("script")[0];first.parentNode.insertBefore(script, first);};reb2b.SNIPPET_VERSION = "1.0.1";reb2b.load("1VN080HLR56J");}();</script>  <script> (function(){var a=window.mutiny=window.mutiny||{};if(!window.mutiny.client){a.client={_queue:{}};var b=["identify","trackConversion"];var c=[].concat(b,["defaultOptOut","optOut","optIn"]);var d=function factory(c){return function(){for(var d=arguments.length,e=new Array(d),f=0;f<d;f++){e[f]=arguments[f]}a.client._queue[c]=a.client._queue[c]||[];if(b.includes(c)){return new Promise(function(b,d){a.client._queue[c].push({args:e,resolve:b,reject:d});setTimeout(d,500)})}else{a.client._queue[c].push({args:e})}}};c.forEach(function(b){a.client[b]=d(b)})}})(); </script> <script data-cfasync="false" src="https://client-registry.mutinycdn.com/personalize/client/dc82cf9a1e4605e6.js"></script>  <script>!function(o,i){window.provesrc&&window.console&&console.error&&console.error("ProveSource is included twice in this page."),provesrc=window.provesrc={dq:[],display:function(){this.dq.push(arguments)}},o._provesrcAsyncInit=function(){provesrc.init({apiKey:"eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJhY2NvdW50SWQiOiI1ZWEyZTczNTRjNDQ0ZDQ1NzU0OWRhYWUiLCJpYXQiOjE1ODc3MzQzMjZ9.3BTkc-xMOUGxjeDJV_LuZh_FJ956iGxKa9mZGF4TRMA",v:"0.0.4"})};var r=i.createElement("script");r.type="text/javascript",r.async=!0,r["ch"+"ar"+"set"]="UTF-8",r.src="https://cdn.provesrc.com/provesrc.js";var e=i.getElementsByTagName("script")[0];e.parentNode.insertBefore(r,e)}(window,document);</script> <script> var eventsList = [ { 'title': 'CMO Summit', 'date': 'December 4', 'location': '<b>London</b>', 'url': 'https://events.cmoalliance.com/location/london' }, { 'title': 'CMO Summit', 'date': 'March 13', 'location': '<b>New York</b>', 'url': 'https://events.cmoalliance.com/location/newyork/' }, ]; </script> <script> window.topNav = [ { name: 'Certification', itemList: [ { name: 'CMO courses', url: '#', itemList: [ { name: 'Storytelling Certified: Masters', url: 'https://certified.cmoalliance.io/p/storytelling-certified-masters', }, { name: 'GTM Blueprint', desc: 'For defined, repeatable and scalable GTM success', url: 'https://www.gotomarketalliance.com/go-to-market-blueprint/', }, ] }, ] }, { name: 'Resources', itemList: [ { name: 'Content hub', desc: 'CMO resources on tap', url: '/signup', itemList: [ { name: 'Articles', url: '/articles/' }, { name: 'AMAs', desc: 'Coming soon', url: '#' }, { name: 'eBooks', url: '/cmo-ebooks/' }, { name: 'Create & contribute', url: '/create-contribute/' }, { name: 'Editorial calendar', url: '/editorial-calendar/' }, { name: 'Videos', url: '/videos/' } ] }, { name: 'Podcasts', desc: 'The ultimate CMO insights', url: '/our-podcasts/', itemList: [ { name: 'CMO Convo', url: 'https://alliance.ghost.io/podcast/cmo-convo/', target: '_blank' }, { name: 'CMO Diaries', url: 'https://alliance.ghost.io/podcast/cmo-cmo-diaries/', target: '_blank' } ] }, { name: 'Research & reports', desc: 'Industry insights from us', url: '/our-reports-and-playbooks/', itemList: [ { name: 'AI for Marketing Leaders eBook', url: '/ai-for-marketing-leaders-ebook/' }, { name: 'State of AI 2025 report', url: '/the-state-of-ai-in-digital-marketing-report/' }, { name: 'CMOs to Watch in 2024', url: '/cmos-to-watch/' }, { name: 'Growth CMO Report 2024', url: '/the-growth-cmo-report/' }, { name: 'Start-up CMOs Playbook', url: 'https://www.cmoalliance.com/the-start-up-cmos-playbook/' }, { name: 'State of Market Research Report', url: '/state-of-market-research-report-sponsored-by-semrush/' } ] }, { name: 'Newsletters', desc: 'Get your monthly fix', url: '/', itemList: [ { name: 'CMO Insider', desc: 'Signup to the monthly email', url: '/subscribe-to-cmo-insider/' } ] }, ] }, { name: 'Events', itemList: [ { name: 'Digital', desc: 'Coming soon to a screen near you', url: '#', itemList: [ { name: 'CMO Sessions', url: '/tag/cmo-sessions/' }, { name: 'Virtual Meetup: Women in Leadership', desc: 'December 10', url: 'https://community.cmoalliance.io/c/virtual/dec10', }, { name: 'All events', url: '/tag/events/' }, { name: 'CMOnow: Live LinkedIn Webinar', desc: 'Webinar', url: 'https://www.cmoalliance.com/cmo-now/' } ] }, { name: 'In-person', desc: 'Events all over the world', url: '#', itemList: [ { name: 'Apply to speak', url: 'https://www.cmoalliance.com/speaking-opportunities-with-the-cmo-alliance/' }, { name: 'CMO Summit | London | December 4', url: 'https://events.cmoalliance.com/location/london', target: '_blank' }, { name: 'CMO Summit | New York | March 13', url: 'https://events.cmoalliance.com/location/newyork/', target: '_blank' }, { name: '2024 Event Calendar', url: 'https://events.cmoalliance.com/', target: '_blank' }, { name: 'Why CMOs 🧡 our events', url: 'https://www.cmoalliance.com/why-cmos-love-our-events/', target: '_blank' }, ] }, { name: 'Catch-up', desc: 'Incase you missed it', url: '#', itemList: [ { name: 'Your toolkit for maximizing martech ROI', desc: 'OnDemand', url: 'https://www.cmoalliance.com/the-cmos-toolkit-for-maximizing-martech-roi/' }, { name: 'CMO Summit San Francisco, September 2023', url: 'https://www.cmoalliance.com/cmo-summit-san-francisco-september-2023-2/' }, { name: 'CMO Summit, May 2023', url: 'https://www.cmoalliance.com/cmo-summit-may-2023-ondemand/' }, { name: 'CMO Summit New York, March 2023', url: 'https://www.cmoalliance.com/cmo-summit-new-york-2023/' }, { name: 'CMO Summit, November 2022', url: 'https://www.cmoalliance.com/cmo-summit-november-2022-ondemand/' } ] }, ] }, { name: 'Community', itemList: [ { name: 'Network', url: '#', desc: 'Connect and collaborate', itemList: [ { name: 'Slack community', url: '/join-the-community/' }, { name: 'Leadership dinners', url: '/leadership-dinner-series/' }, { name: 'Meet the ambassadors', url: 'https://www.cmoalliance.com/meet-our-ambassadors/' }, { name: 'Meetups', url: '/start-a-meetup/' }, ] }, { name: 'Learn', url: '#', desc: 'Level up your career', itemList: [ { name: 'CMO Alliance Awards 2024 | Finalists', url: 'https://www.cmoalliance.com/chief-marketing-officer-awards-2024-your-finalists/' }, { name: 'Become an ambassador', url: 'https://www.cmoalliance.com/become-an-cmoa-ambassador/', }, { name: 'CMOA Customer Advisory Board', url: '/alliance-customer-advisory-board/' }, ] }] }, { name: 'About', itemList: [ { name: 'The basics', desc: 'Our journey & how to reach us', url: '/signup', itemList: [ { name: 'Mission', url: '/about/' }, { name: 'Contact', url: '/contact/' } ] }, { name: 'Get involved', desc: 'Get your name published', url: '/get-involved/', itemList: [ { name: 'Speak at our events', url: 'https://www.cmoalliance.com/speaking-opportunities-with-the-cmo-alliance/' }, { name: 'Create & contribute', url: '/create-contribute/' }, { name: 'Partner with us', url: '/partner-with-us/' } ] }, { name: 'Our people', desc: 'At the heart of CMO Alliance', url: '/', itemList: [ { name: 'The team', url: '/the-team/' }, ] }, ] }, { name: "What's new?", url: '#', class: 'nav-whats-new' } ]; </script>  <script src='https://js.tito.io/v1' async></script> <script> if (window.location.pathname === '/articles/') { document.title = 'CMO articles | CMO Alliance'; } </script> <script src="https://tag.clearbitscripts.com/v1/pk_bebaa9db4ca35af82ab4d629c9fade2b/tags.js" referrerpolicy="strict-origin-when-cross-origin"></script> <script> window.isTOCenabled = true; </script> </head> <body class="home-template post-template tag-leadership tag-women-in-leadership-elevating-diverse-voices-in-marketing tag-articles"> <div class="site-wrapper"> <div class="inner nav-wrapper"> <div class="site-header-content"> <a href="/"> <div class="site-title"> <img class="site-logo" src="/content/images/size/w600/2024/07/CMO-FULL-LOGO-SECONDARY--ON-WHITE-.png" alt="CMO Alliance" /> </div> </a> </div> <nav class="site-nav"> <div class="site-nav-left"> <div class="nav-login"> <a class="button primary small" href="/signin/">Log in</a> <a class="button primary small button-green" href="/#/portal/">Membership</a> </div> <div class="nav-icons" data-ghost-search> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path d="M505 442.7L405.3 343c-4.5-4.5-10.6-7-17-7H372c27.6-35.3 44-79.7 44-128C416 93.1 322.9 0 208 0S0 93.1 0 208s93.1 208 208 208c48.3 0 92.7-16.4 128-44v16.3c0 6.4 2.5 12.5 7 17l99.7 99.7c9.4 9.4 24.6 9.4 33.9 0l28.3-28.3c9.4-9.4 9.4-24.6.1-34zM208 336c-70.7 0-128-57.2-128-128 0-70.7 57.2-128 128-128 70.7 0 128 57.2 128 128 0 70.7-57.2 128-128 128z"/></svg> </div>  <div class="modular-navigation"></div> <div class="nav-icons nav-mobile-modular"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path d="M16 132h416c8.837 0 16-7.163 16-16V76c0-8.837-7.163-16-16-16H16C7.163 60 0 67.163 0 76v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16z"/></svg> </div>  </div> </nav> <script> if (window.topNav) { document.addEventListener('mouseover', (evt) => { let targetElement = evt.target; do { if (targetElement instanceof Element && targetElement.closest('.site-nav-left') || targetElement instanceof Element && targetElement.closest('.modular-navigation') || targetElement instanceof Element && targetElement.classList.contains('modular-navigation-main') || targetElement instanceof Element && targetElement.classList.contains('modular-navigation')) { return; } targetElement = targetElement.parentNode; } while (targetElement); const thisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-wrapper'); const selectAllThisElementChildrenWrapperSub = document.querySelectorAll('.modular-navigation-item-sub-wrapper-active'); if (!document.querySelector('.modular-navigation-item-wrapper-active')) return; for (let i = 0; i < thisElementChildrenWrapper.length; i++) { thisElementChildrenWrapper[i].classList.remove('modular-navigation-item-wrapper-active'); setTimeout(() => { thisElementChildrenWrapper[i].style.display = 'none'; for (let c = 0; c < selectAllThisElementChildrenWrapperSub.length; c++) { selectAllThisElementChildrenWrapperSub[c].classList.remove('modular-navigation-item-sub-wrapper-active'); selectAllThisElementChildrenWrapperSub[c].style.display = 'none'; } }, 10); } const thisElementChildrenWrapperThird = document.querySelectorAll('.modular-navigation-item-sub-third-wrapper'); const selectAllThisElementChildrenWrapperSubThird = document.querySelectorAll('.modular-navigation-item-sub-third-wrapper-active'); for (let i = 0; i < thisElementChildrenWrapperThird.length; i++) { thisElementChildrenWrapperThird[i].classList.remove('modular-navigation-item-sub-third-wrapper-active'); setTimeout(() => { thisElementChildrenWrapperThird[i].style.display = 'none'; for (let c = 0; c < selectAllThisElementChildrenWrapperSubThird.length; c++) { selectAllThisElementChildrenWrapperSubThird[c].classList.remove('modular-navigation-item-sub-third-wrapper-active'); selectAllThisElementChildrenWrapperSubThird[c].style.display = 'none'; } }, 10); } }); const getModularNavigation = document.querySelector('.modular-navigation'); function modularNavHandleOnClik(event) { const thisElement = event.target; const thisElementParent = thisElement.parentNode; const thisElementChildrenWrapper = thisElementParent.querySelector('.modular-navigation-item-wrapper'); const selectAllThisElementChildrenWrapperSub = document.querySelectorAll('.modular-navigation-item-sub-wrapper-active'); if (thisElementChildrenWrapper.classList.contains('modular-navigation-item-wrapper-active')) { thisElementChildrenWrapper.classList.remove('modular-navigation-item-wrapper-active'); setTimeout(() => { thisElementChildrenWrapper.style.display = 'none'; for (let c = 0; c < selectAllThisElementChildrenWrapperSub.length; c++) { selectAllThisElementChildrenWrapperSub[c].classList.remove('modular-navigation-item-sub-wrapper-active'); selectAllThisElementChildrenWrapperSub[c].style.display = 'none'; } }, 310); return; } const selectAllThisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-wrapper'); for (let i = 0; i < selectAllThisElementChildrenWrapper.length; i++) { if (selectAllThisElementChildrenWrapper[i].classList.contains('modular-navigation-item-wrapper-active')) { selectAllThisElementChildrenWrapper[i].classList.remove('modular-navigation-item-wrapper-active'); setTimeout(() => { selectAllThisElementChildrenWrapper[i].style.display = 'none'; for (let c = 0; c < selectAllThisElementChildrenWrapperSub.length; c++) { selectAllThisElementChildrenWrapperSub[c].classList.remove('modular-navigation-item-sub-wrapper-active'); selectAllThisElementChildrenWrapperSub[c].style.display = 'none'; } }, 310); } } setTimeout(() => { thisElementChildrenWrapper.style.display = 'flex'; setTimeout(() => { thisElementChildrenWrapper.classList.add('modular-navigation-item-wrapper-active'); }, 1); }, 10); } function modularNavHandleOnClikSub(event) { const thisElement = event.target; const thisElementParent = thisElement.classList.contains('modular-navigation-item') ? thisElement : thisElement.parentNode; const thisElementChildrenWrapper = thisElementParent.querySelector('.modular-navigation-item-sub-wrapper'); if (thisElementChildrenWrapper) { if (thisElementChildrenWrapper.classList.contains('modular-navigation-item-sub-wrapper-active')) { thisElementChildrenWrapper.classList.remove('modular-navigation-item-sub-wrapper-active'); setTimeout(() => { thisElementChildrenWrapper.style.display = 'none'; }, 310); return; } const selectAllThisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-sub-wrapper'); for (let i = 0; i < selectAllThisElementChildrenWrapper.length; i++) { if (selectAllThisElementChildrenWrapper[i].classList.contains('modular-navigation-item-sub-wrapper-active')) { selectAllThisElementChildrenWrapper[i].classList.remove('modular-navigation-item-sub-wrapper-active'); setTimeout(() => { selectAllThisElementChildrenWrapper[i].style.display = 'none'; }, 310); } } setTimeout(() => { thisElementChildrenWrapper.style.display = 'flex'; setTimeout(() => { thisElementChildrenWrapper.classList.add('modular-navigation-item-sub-wrapper-active'); }, 1); }, 10); } const selectAllThisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-sub-third-wrapper'); for (let i = 0; i < selectAllThisElementChildrenWrapper.length; i++) { if (selectAllThisElementChildrenWrapper[i].classList.contains('modular-navigation-item-sub-third-wrapper-active')) { selectAllThisElementChildrenWrapper[i].classList.remove('modular-navigation-item-sub-third-wrapper-active'); setTimeout(() => { selectAllThisElementChildrenWrapper[i].style.display = 'none'; }, 310); } } } function modularNavHandleOnClikSubThird(event) { const thisElement = event.target; const thisElementParent = thisElement.classList.contains('modular-navigation-item') ? thisElement : thisElement.parentNode; const thisElementChildrenWrapper = thisElementParent.querySelector('.modular-navigation-item-sub-third-wrapper'); if (thisElementChildrenWrapper) { if (thisElementChildrenWrapper.classList.contains('modular-navigation-item-sub-third-wrapper-active')) { thisElementChildrenWrapper.classList.remove('modular-navigation-item-sub-third-wrapper-active'); setTimeout(() => { thisElementChildrenWrapper.style.display = 'none'; }, 310); return; } const selectAllThisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-sub-third-wrapper'); for (let i = 0; i < selectAllThisElementChildrenWrapper.length; i++) { if (selectAllThisElementChildrenWrapper[i].classList.contains('modular-navigation-item-sub-third-wrapper-active')) { selectAllThisElementChildrenWrapper[i].classList.remove('modular-navigation-item-sub-third-wrapper-active'); setTimeout(() => { selectAllThisElementChildrenWrapper[i].style.display = 'none'; }, 310); } } setTimeout(() => { thisElementChildrenWrapper.style.display = 'flex'; setTimeout(() => { thisElementChildrenWrapper.classList.add('modular-navigation-item-sub-third-wrapper-active'); }, 1); }, 10); } } for (let i = 0; i < topNav.length; i++) { const thisModNav = topNav[i]; const thisModNavWrapper= document.createElement('div'); thisModNavWrapper.classList.add('modular-navigation-wrapper'); if (thisModNav.itemList) { const thisModNavMain = document.createElement('div'); thisModNavMain.classList.add('modular-navigation-main'); thisModNavMain.classList.add('modular-navigation-main-width-list'); if (thisModNav.class) thisModNavMain.classList.add(thisModNav.class); thisModNavMain.textContent = thisModNav.name ? thisModNav.name : ''; thisModNavWrapper.appendChild(thisModNavMain); thisModNavMain.addEventListener('mouseenter', modularNavHandleOnClik); const thisModItemWrapper = document.createElement('div'); thisModItemWrapper.classList.add('modular-navigation-item-wrapper'); for (var b = 0; b < thisModNav.itemList.length; b++) { const thisModItem = thisModNav.itemList[b]; if (thisModItem.itemList) { } if (!thisModItem.url && !thisModItem.itemList) continue; const thisModNavItem = thisModItem.itemList ? document.createElement('div') : document.createElement('a'); thisModNavItem.classList.add('modular-navigation-item'); thisModNavItem.classList.add('modular-navigation-item-list-wrapper'); if (thisModItem.class) thisModNavItem.classList.add(thisModItem.class); if (thisModItem.url) thisModNavItem.setAttribute('href', thisModItem.url); if (thisModItem.target) thisModNavItem.setAttribute('target', thisModItem.target); const thisModNavHtext = document.createElement('h5'); thisModNavHtext.textContent = thisModItem.name ? thisModItem.name : ''; thisModNavItem.appendChild(thisModNavHtext); if (thisModItem.desc) { const thisModNavPtext = document.createElement('p'); thisModNavPtext.textContent = thisModItem.desc; thisModNavItem.appendChild(thisModNavPtext); } if (thisModItem.itemList) { const thisModNavItemSubWrapper = document.createElement('div'); thisModNavItemSubWrapper.classList.add('modular-navigation-item-sub-wrapper'); for (let d = 0; d < thisModItem.itemList.length; d++) { const thisModItemSub = thisModItem.itemList[d]; const thisModNavItemSub = thisModItemSub.itemList ? document.createElement('div') : document.createElement('a'); thisModNavItemSub.classList.add('modular-navigation-item-third'); thisModNavItemSub.classList.add('modular-navigation-item'); if (thisModItemSub.class) thisModNavItemSub.classList.add(thisModItemSub.class); if (thisModItemSub.url) thisModNavItemSub.setAttribute('href', thisModItemSub.url); if (thisModItemSub.target) thisModNavItemSub.setAttribute('target', thisModItemSub.target); const thisModNavHtext = document.createElement('h6'); thisModNavHtext.textContent = thisModItemSub.name ? thisModItemSub.name : ''; thisModNavItemSub.appendChild(thisModNavHtext); if (thisModItemSub.desc) { const thisModNavPtext = document.createElement('p'); thisModNavPtext.textContent = thisModItemSub.desc; thisModNavItemSub.appendChild(thisModNavPtext); } thisModNavItemSubWrapper.appendChild(thisModNavItemSub); } thisModNavItem.appendChild(thisModNavItemSubWrapper); } thisModItemWrapper.appendChild(thisModNavItem); } thisModNavWrapper.appendChild(thisModItemWrapper); } else { const thisModNavMain = document.createElement('a'); thisModNavMain.classList.add('modular-navigation-main'); if (thisModNav.class) thisModNavMain.classList.add(thisModNav.class); thisModNavMain.setAttribute('href', thisModNav.url); if (thisModNav.target) thisModNavMain.setAttribute('target', thisModNav.target); thisModNavMain.textContent = thisModNav.name ? thisModNav.name : ''; thisModNavWrapper.appendChild(thisModNavMain); } getModularNavigation.appendChild(thisModNavWrapper); } const getModularNavMobile = document.querySelector('.nav-mobile-modular'); const thisModNavClose = document.createElement('div'); thisModNavClose.classList.add('modular-navigation-close'); thisModNavClose.innerHTML = '<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path d="M16 132h416c8.837 0 16-7.163 16-16V76c0-8.837-7.163-16-16-16H16C7.163 60 0 67.163 0 76v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16z"/></svg>'; getModularNavigation.appendChild(thisModNavClose); thisModNavClose.addEventListener('click', function() { getModularNavigation.classList.remove('modular-navigation-visible'); }); getModularNavMobile.addEventListener('click', function() { getModularNavigation.classList.add('modular-navigation-visible'); }); } if (document.querySelector('.nav-jobs a')) document.querySelector('.nav-jobs a').setAttribute('target', '_blank'); if (document.querySelector('.nav-pmm-q-a a')) document.querySelector('.nav-pmm-q-a a').setAttribute('target', '_blank'); </script> </div> <div class="search-results"> <div class="search-results-close"> x close </div> <div id="search-field-wrapper"> <form> <input id="search-field" class="st-default-search-input" placeholder="Start typing..."/> </form> </div> <div id="results" class="st-search-container">Nothing to display...</div> <div class="search-tags"> <div class="search-tags-view">or view by:</div> <a href="/tag/branding/">Branding</a> <a href="/tag/growth/">Growth</a> <a href="/tag/ideas/">Ideas</a> <a href="/tag/consumer-insights/">Consumer insights</a> <a href="/tag/startups/">Startups</a> <a href="/tag/tech/">Tech</a> <a href="/tag/team-building/">Team building</a> </div> </div> <div class="social-links social-links-fixed"> <a href="https://www.linkedin.com/company/cmo-alliance/" target="_blank"><?xml version="1.0" encoding="utf-8"?>  <svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20 20" style="enable-background:new 0 0 20 20;" xml:space="preserve"> <g> <g> <path class="st0" d="M18.5,0h-17C0.7,0,0,0.6,0,1.4v17.1C0,19.4,0.7,20,1.5,20h17c0.8,0,1.5-0.6,1.5-1.4V1.4C20,0.6,19.3,0,18.5,0 z M5.9,17H3V7.5h3V17z M4.4,6.2c-1,0-1.7-0.8-1.7-1.7c0-0.9,0.8-1.7,1.7-1.7c0.9,0,1.7,0.8,1.7,1.7C6.2,5.4,5.4,6.2,4.4,6.2z M17,17h-3v-4.6c0-1.1,0-2.5-1.5-2.5c-1.5,0-1.8,1.2-1.8,2.5V17h-3V7.5h2.8v1.3h0c0.4-0.8,1.4-1.5,2.8-1.5c3,0,3.6,2,3.6,4.5V17z" /> </g> </g> </svg> </a> <a href="https://twitter.com/cmo_alliance" target="_blank"><?xml version="1.0" encoding="iso-8859-1"?> <svg viewBox="0 0 24 24" aria-hidden="true" class="r-18jsvk2 r-4qtqp9 r-yyyyoo r-16y2uox r-8kz0gk r-dnmrzs r-bnwqim r-1plcrui r-lrvibr r-lrsllp"><g><path d="M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z"></path></g></svg></a> <a href="https://www.facebook.com/alliance.cmo" target="_blank"> <?xml version="1.0" encoding="iso-8859-1"?>  <svg version="1.1" id="Capa_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 10.385 20" style="enable-background:new 0 0 10.385 20;" xml:space="preserve"> <g> <path id="f_1_" d="M6.742,20v-9.122h3.061l0.459-3.556h-3.52v-2.27c0-1.029,0.285-1.731,1.762-1.731 l1.882-0.001V0.139C10.06,0.097,8.943,0,7.643,0C4.928,0,3.07,1.657,3.07,4.699v2.622H0v3.556h3.07V20H6.742z"/> </g> </svg> </a> <a href="https://www.instagram.com/cmo_alliance/"><?xml version="1.0" encoding="utf-8"?>  <svg version="1.1" id="Logo" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 512 512" style="enable-background:new 0 0 512 512;" xml:space="preserve"> <g> <path d="M256,49.47c67.27,0,75.23,0.26,101.8,1.47c24.56,1.12,37.9,5.22,46.78,8.67c11.76,4.57,20.15,10.03,28.97,18.84 c8.82,8.82,14.28,17.21,18.84,28.97c3.45,8.88,7.55,22.22,8.67,46.78c1.21,26.56,1.47,34.53,1.47,101.8s-0.26,75.23-1.47,101.8 c-1.12,24.56-5.22,37.9-8.67,46.78c-4.57,11.76-10.03,20.15-18.84,28.97c-8.82,8.82-17.21,14.28-28.97,18.84 c-8.88,3.45-22.22,7.55-46.78,8.67c-26.56,1.21-34.53,1.47-101.8,1.47s-75.24-0.26-101.8-1.47c-24.56-1.12-37.9-5.22-46.78-8.67 c-11.76-4.57-20.15-10.03-28.97-18.84c-8.82-8.82-14.28-17.21-18.84-28.97c-3.45-8.88-7.55-22.22-8.67-46.78 c-1.21-26.56-1.47-34.53-1.47-101.8s0.26-75.23,1.47-101.8c1.12-24.56,5.22-37.9,8.67-46.78c4.57-11.76,10.03-20.15,18.84-28.97 c8.82-8.82,17.21-14.28,28.97-18.84c8.88-3.45,22.22-7.55,46.78-8.67C180.77,49.73,188.73,49.47,256,49.47 M256,4.08 c-68.42,0-77,0.29-103.87,1.52c-26.81,1.22-45.13,5.48-61.15,11.71c-16.57,6.44-30.62,15.05-44.62,29.06 C32.36,60.37,23.74,74.42,17.3,90.98c-6.23,16.02-10.49,34.34-11.71,61.15C4.37,179,4.08,187.58,4.08,256 c0,68.42,0.29,77,1.52,103.87c1.22,26.81,5.48,45.13,11.71,61.15c6.44,16.57,15.05,30.62,29.06,44.62 c14.01,14.01,28.05,22.62,44.62,29.06c16.02,6.23,34.34,10.49,61.15,11.71c26.87,1.23,35.45,1.52,103.87,1.52s77-0.29,103.87-1.52 c26.81-1.22,45.13-5.48,61.15-11.71c16.57-6.44,30.62-15.05,44.62-29.06c14.01-14.01,22.62-28.05,29.06-44.62 c6.23-16.02,10.49-34.34,11.71-61.15c1.23-26.87,1.52-35.45,1.52-103.87s-0.29-77-1.52-103.87c-1.22-26.81-5.48-45.13-11.71-61.15 c-6.44-16.57-15.05-30.62-29.06-44.62c-14.01-14.01-28.05-22.62-44.62-29.06c-16.02-6.23-34.34-10.49-61.15-11.71 C333,4.37,324.42,4.08,256,4.08L256,4.08z"/> <path d="M256,126.64c-71.45,0-129.36,57.92-129.36,129.36S184.55,385.36,256,385.36S385.36,327.45,385.36,256 S327.45,126.64,256,126.64z M256,339.97c-46.38,0-83.97-37.6-83.97-83.97s37.6-83.97,83.97-83.97c46.38,0,83.97,37.6,83.97,83.97 S302.38,339.97,256,339.97z"/> <circle cx="390.48" cy="121.52" r="30.23"/> </g> </svg> </a> <a href="https://www.youtube.com/@CMOAlliance" target="_blank"> <svg id="Layer_1" data-name="Layer 1" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 176 124"><defs><style>.cls-1{fill:#fff;}</style></defs><path class="cls-1" d="M180.32,53.36A22.12,22.12,0,0,0,164.76,37.7C151,34,96,34,96,34s-55,0-68.76,3.7A22.12,22.12,0,0,0,11.68,53.36C8,67.18,8,96,8,96s0,28.82,3.68,42.64A22.12,22.12,0,0,0,27.24,154.3C41,158,96,158,96,158s55,0,68.76-3.7a22.12,22.12,0,0,0,15.56-15.66C184,124.82,184,96,184,96S184,67.18,180.32,53.36ZM78,122.17V69.83L124,96Z" transform="translate(-8 -34)"/></svg> </a> <a href="https://www.tiktok.com/@cmo.alliance" target="_blank"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" class="bi bi-tiktok" viewBox="0 0 16 16"> <path d="M9 0h1.98c.144.715.54 1.617 1.235 2.512C12.895 3.389 13.797 4 15 4v2c-1.753 0-3.07-.814-4-1.829V11a5 5 0 1 1-5-5v2a3 3 0 1 0 3 3z"/> </svg></a> <a href="https://cmoalliance.io/join-the-community/" target="_blank"> <svg fill="#fff" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 80 80" width="20px" height="160px"><path d="M 27 7 C 26.449 7 26 7.449 26 8 C 26 8.551 26.449 9 27 9 C 27.551 9 28 8.551 28 8 C 28 7.449 27.551 7 27 7 z M 40 7 C 35.592874 7 32 10.592874 32 15 C 32 17.935513 33.631447 20.452449 36 21.841797 L 36 25 C 36 26.37066 36.94553 27.528978 38.210938 27.880859 C 38.537126 28.542191 39.212398 29 40 29 C 40.787602 29 41.462874 28.542191 41.789062 27.880859 C 43.05447 27.528978 44 26.37066 44 25 L 44 21.841797 C 46.088277 20.616853 47.531146 18.502112 47.853516 16 L 48 16 L 48 15 C 48 10.592874 44.407126 7 40 7 z M 53 7 C 52.449 7 52 7.449 52 8 C 52 8.551 52.449 9 53 9 C 53.551 9 54 8.551 54 8 C 54 7.449 53.551 7 53 7 z M 30 9 C 29.449 9 29 9.449 29 10 C 29 10.551 29.449 11 30 11 C 30.551 11 31 10.551 31 10 C 31 9.449 30.551 9 30 9 z M 40 9 C 43.326874 9 46 11.673126 46 15 C 46 17.397701 44.596351 19.449486 42.570312 20.414062 L 42 20.683594 L 42 22 L 40 22 L 40 24 L 42 24 L 42 25 C 42 25.56503 41.56503 26 41 26 L 39 26 C 38.43497 26 38 25.56503 38 25 L 38 20.683594 L 37.429688 20.414062 C 35.403649 19.449488 34 17.397701 34 15 C 34 11.673126 36.673126 9 40 9 z M 50 9 C 49.449 9 49 9.449 49 10 C 49 10.551 49.449 11 50 11 C 50.551 11 51 10.551 51 10 C 51 9.449 50.551 9 50 9 z M 25 14 C 24.449 14 24 14.449 24 15 C 24 15.551 24.449 16 25 16 C 25.551 16 26 15.551 26 15 C 26 14.449 25.551 14 25 14 z M 29 14 C 28.449 14 28 14.449 28 15 C 28 15.551 28.449 16 29 16 C 29.551 16 30 15.551 30 15 C 30 14.449 29.551 14 29 14 z M 51 14 C 50.449 14 50 14.449 50 15 C 50 15.551 50.449 16 51 16 C 51.551 16 52 15.551 52 15 C 52 14.449 51.551 14 51 14 z M 55 14 C 54.449 14 54 14.449 54 15 C 54 15.551 54.449 16 55 16 C 55.551 16 56 15.551 56 15 C 56 14.449 55.551 14 55 14 z M 30 19 C 29.449 19 29 19.449 29 20 C 29 20.551 29.449 21 30 21 C 30.551 21 31 20.551 31 20 C 31 19.449 30.551 19 30 19 z M 50 19 C 49.449 19 49 19.449 49 20 C 49 20.551 49.449 21 50 21 C 50.551 21 51 20.551 51 20 C 51 19.449 50.551 19 50 19 z M 27 21 C 26.449 21 26 21.449 26 22 C 26 22.551 26.449 23 27 23 C 27.551 23 28 22.551 28 22 C 28 21.449 27.551 21 27 21 z M 53 21 C 52.449 21 52 21.449 52 22 C 52 22.551 52.449 23 53 23 C 53.551 23 54 22.551 54 22 C 54 21.449 53.551 21 53 21 z M 18 28 C 13.592874 28 10 31.592874 10 36 C 10 40.407126 13.592874 44 18 44 C 22.407126 44 26 40.407126 26 36 L 26 35 L 25.796875 35 C 25.282076 31.084164 22.052768 28 18 28 z M 62 28 C 57.592874 28 54 31.592874 54 36 C 54 40.407126 57.592874 44 62 44 C 62.275445 44 62.548001 43.986375 62.816406 43.958984 C 64.695246 43.767248 66.384373 42.920314 67.652344 41.652344 C 69.101453 40.203235 70 38.203563 70 36 L 70 35 L 69.796875 35 C 69.282076 31.084164 66.052768 28 62 28 z M 18 30 C 21.326874 30 24 32.673126 24 36 C 24 39.326874 21.326874 42 18 42 C 14.673126 42 12 39.326874 12 36 C 12 32.673126 14.673126 30 18 30 z M 62 30 C 65.326874 30 68 32.673126 68 36 C 68 39.326874 65.326874 42 62 42 C 58.673126 42 56 39.326874 56 36 C 56 35.79207 56.010859 35.587095 56.03125 35.384766 C 56.337112 32.349828 58.881056 30 62 30 z M 40 35 C 35.041484 35 31 39.041484 31 44 C 31 48.958516 35.041484 53 40 53 C 44.958516 53 49 48.958516 49 44 L 49 43 L 48.796875 43 C 48.275261 38.532432 44.604108 35 40 35 z M 40 37 C 43.877484 37 47 40.122516 47 44 C 47 47.877484 43.877484 51 40 51 C 36.122516 51 33 47.877484 33 44 C 33 40.122516 36.122516 37 40 37 z M 18 46 C 10.306206 46 4 52.306206 4 60 L 4 64 L 26.269531 64 C 25.457834 65.84109 25 67.868987 25 70 L 25 74 L 55 74 L 55 71 L 55 70 C 55 67.868987 54.542166 65.84109 53.730469 64 L 76 64 L 76 60 C 76 52.306206 69.693794 46 62 46 C 55.158556 46 49.446319 50.988522 48.257812 57.503906 C 45.884282 55.926028 43.045242 55 40 55 C 36.954758 55 34.115718 55.926028 31.742188 57.503906 C 30.553681 50.988522 24.841444 46 18 46 z M 18 48 C 24.245162 48 29.37815 52.832416 29.921875 58.941406 C 28.934708 59.842395 28.067924 60.868215 27.347656 62 L 6 62 L 6 60 C 6 53.397794 11.397794 48 18 48 z M 62 48 C 68.602206 48 74 53.397794 74 60 L 74 62 L 52.652344 62 C 51.932076 60.868215 51.065292 59.842395 50.078125 58.941406 C 50.62185 52.832416 55.754838 48 62 48 z M 40 57 C 47.153388 57 53 62.846612 53 70 L 53 72 L 27 72 L 27 70 C 27 62.846612 32.846612 57 40 57 z M 8 58 C 7.449 58 7 58.449 7 59 C 7 59.551 7.449 60 8 60 C 8.551 60 9 59.551 9 59 C 9 58.449 8.551 58 8 58 z M 12 58 C 11.449 58 11 58.449 11 59 C 11 59.551 11.449 60 12 60 C 12.551 60 13 59.551 13 59 C 13 58.449 12.551 58 12 58 z M 16 58 C 15.449 58 15 58.449 15 59 C 15 59.551 15.449 60 16 60 C 16.551 60 17 59.551 17 59 C 17 58.449 16.551 58 16 58 z M 20 58 C 19.449 58 19 58.449 19 59 C 19 59.551 19.449 60 20 60 C 20.551 60 21 59.551 21 59 C 21 58.449 20.551 58 20 58 z M 24 58 C 23.449 58 23 58.449 23 59 C 23 59.551 23.449 60 24 60 C 24.551 60 25 59.551 25 59 C 25 58.449 24.551 58 24 58 z M 28 58 C 27.449 58 27 58.449 27 59 C 27 59.551 27.449 60 28 60 C 28.551 60 29 59.551 29 59 C 29 58.449 28.551 58 28 58 z M 52 58 C 51.449 58 51 58.449 51 59 C 51 59.551 51.449 60 52 60 C 52.551 60 53 59.551 53 59 C 53 58.449 52.551 58 52 58 z M 56 58 C 55.449 58 55 58.449 55 59 C 55 59.551 55.449 60 56 60 C 56.551 60 57 59.551 57 59 C 57 58.449 56.551 58 56 58 z M 60 58 C 59.449 58 59 58.449 59 59 C 59 59.551 59.449 60 60 60 C 60.551 60 61 59.551 61 59 C 61 58.449 60.551 58 60 58 z M 64 58 C 63.449 58 63 58.449 63 59 C 63 59.551 63.449 60 64 60 C 64.551 60 65 59.551 65 59 C 65 58.449 64.551 58 64 58 z M 68 58 C 67.449 58 67 58.449 67 59 C 67 59.551 67.449 60 68 60 C 68.551 60 69 59.551 69 59 C 69 58.449 68.551 58 68 58 z M 72 58 C 71.449 58 71 58.449 71 59 C 71 59.551 71.449 60 72 60 C 72.551 60 73 59.551 73 59 C 73 58.449 72.551 58 72 58 z M 30 68 C 29.449 68 29 68.449 29 69 C 29 69.551 29.449 70 30 70 C 30.551 70 31 69.551 31 69 C 31 68.449 30.551 68 30 68 z M 34 68 C 33.449 68 33 68.449 33 69 C 33 69.551 33.449 70 34 70 C 34.551 70 35 69.551 35 69 C 35 68.449 34.551 68 34 68 z M 38 68 C 37.449 68 37 68.449 37 69 C 37 69.551 37.449 70 38 70 C 38.551 70 39 69.551 39 69 C 39 68.449 38.551 68 38 68 z M 42 68 C 41.449 68 41 68.449 41 69 C 41 69.551 41.449 70 42 70 C 42.551 70 43 69.551 43 69 C 43 68.449 42.551 68 42 68 z M 46 68 C 45.449 68 45 68.449 45 69 C 45 69.551 45.449 70 46 70 C 46.551 70 47 69.551 47 69 C 47 68.449 46.551 68 46 68 z M 50 68 C 49.449 68 49 68.449 49 69 C 49 69.551 49.449 70 50 70 C 50.551 70 51 69.551 51 69 C 51 68.449 50.551 68 50 68 z"/></svg></a> <a href="https://feedly.com/i/subscription/feed/https://cmoalliance.io/rss/ " title="RSS" target="_blank" rel="noopener"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><circle cx="6.18" cy="17.82" r="2.18"/><path d="M4 4.44v2.83c7.03 0 12.73 5.7 12.73 12.73h2.83c0-8.59-6.97-15.56-15.56-15.56zm0 5.66v2.83c3.9 0 7.07 3.17 7.07 7.07h2.83c0-5.47-4.43-9.9-9.9-9.9z"/></svg> </a> </div> <main id="site-main" class="site-main outer site-main-post has-post-image"> <div class="feature-post-wrapper"> <article class="post-full post tag-leadership tag-women-in-leadership-elevating-diverse-voices-in-marketing tag-articles "> <section class="post-full-content Leadership"> <header class="post-full-header"> <div class="post-full-header-wrapper"> <section class="post-full-meta"> <time class="post-full-meta-date" datetime=" 2024-11-22">22 November 2024</time> <span class="reading-time">11 min read</span> </section> <h1 class="post-full-title">The different faces of unconscious bias in the workplace</h1> <section class="post-full-meta"> <a href="/tag/leadership/">Leadership</a> </section> <div class="post-author-with-linkedin-wrapper"> <div class="post-author-wrapper"> <section class="post-full-authors"> <section class="author-card"> <a href="/author/charley/"> <img class="author-profile-image" src="/content/images/size/w300/2024/11/Charley-Gale-headshot.jpg" alt="Charley Gale" /> <section class="author-card-content"> <h4 class="author-card-name">Charley Gale</h4> <div class="post-full-footer-right"> <div class="author-card-button">Read More</div> </div> </section> </a> </section> </section> </div> <div class="post-linkedin-wrapper"> <script src="https://platform.linkedin.com/in.js" type="text/javascript"> lang: en_US</script> <script type="IN/FollowCompany" data-id="71268213" data-counter="bottom"></script> </div> </div> </div> <div class="post-full-image" style="background-image: url(/content/images/2024/11/The-different-faces-of-unconscious-bias-in-the-workplace-1.png);"> </div> </header> <div class="post-content"> <aside class="toc-container"> </aside> <p>Ever wondered if your leadership team might be unintentionally holding your organization back? </p><p><a href="https://ifamagazine.com/new-study-finds-that-just-under-a-third-of-working-brits-have-experienced-or-witnessed-some-form-of-bias-in-the-workplace/?ref=cmoalliance.com"><u>A recent Skillcast survey</u></a> of 2,000 UK professionals dropped some eye-opening stats about unconscious bias that every forward-thinking CMO needs to hear.</p><p>The numbers are stark: nearly one-third (30%) of employees have experienced or witnessed workplace bias, with 39% pointing to senior management as the primary source. </p><p>This means that the very leaders tasked with driving innovation and culture might be the ones creating invisible barriers.</p><p>These aren't just statistics. They're real stories of talented professionals feeling marginalized, potential being stifled, and organizational cultures slowly eroding from the inside. For marketing leadership, this is both a wake-up call and an opportunity to rewrite the narrative.</p><p>Understanding unconscious bias isn't about blame – it's about creating workplaces where every team member can truly bring their full, authentic self to work. Recognizing these hidden dynamics can inspire strategies that not only mitigate bias but actively celebrate diversity as a competitive advantage.</p><p>Ready to turn these insights into action? In this article you’ll learn about: </p><ul><li><a href="https://www.cmoalliance.com/the-different-faces-of-unconscious-bias-in-the-workplace/#implicit-versus-unconscious-bias" rel="noreferrer">What implicit and unconscious biases are</a></li><li><a href="https://www.cmoalliance.com/the-different-faces-of-unconscious-bias-in-the-workplace/#bias-versus-prejudice" rel="noreferrer">The difference between bias and prejudice</a></li><li><a href="https://www.cmoalliance.com/the-different-faces-of-unconscious-bias-in-the-workplace/#bias-in-the-workplace" rel="noreferrer">What bias can look like in the workplace</a></li><li><a href="https://www.cmoalliance.com/the-different-faces-of-unconscious-bias-in-the-workplace/#why-should-leaders-care-about-bias-in-the-workplace" rel="noreferrer">Why leaders should care about bias in the workplace</a></li><li><a href="https://www.cmoalliance.com/the-different-faces-of-unconscious-bias-in-the-workplace/#types-of-implicit-bias" rel="noreferrer">Types of implicit bias</a></li><li><a href="https://www.cmoalliance.com/the-different-faces-of-unconscious-bias-in-the-workplace/#types-of-unconscious-bias" rel="noreferrer">Types of unconscious bias</a></li><li><a href="https://www.cmoalliance.com/the-different-faces-of-unconscious-bias-in-the-workplace/#how-can-unconscious-and-implicit-bias-be-overcome-in-the-workplace" rel="noreferrer">How to overcome unconscious and implicit bias in the workplace</a></li></ul>  <iframe width="560" height="315" src="https://www.youtube.com/embed/p9-OoEEw5vo?si=nwsQA35eHGtfn4FU" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>  <h2 id="implicit-versus-unconscious-bias">Implicit versus unconscious bias </h2><p>Think of bias as the instant gut reaction you feel about something before your mind even kicks in. Like when you meet someone new and something just <em>feels</em> off, but you can't exactly explain why.</p><p><strong>Unconscious bias</strong> is like those deep-rooted assumptions you've picked up over your whole life without realizing it. It's basically your brain's autopilot – you've absorbed these ideas from your family, media, culture, and experiences, and now they just... run in the background.</p><p><strong>Implicit bias</strong> is super similar – it's basically those snap judgments that happen so fast you don't even notice them. Think of it like a really quick mental filter that colors how you initially see someone or something.</p><p>The big difference? Not much, honestly. They're cousins in the world of unintentional prejudice. Both happen automatically, both can make you treat people differently without meaning to, and both are really hard to change because they're so deeply woven into how your brain works.</p><p>The key thing to remember is this: just because these biases exist doesn't make you a bad person. What matters is recognizing them and actively working to see people as individuals, not stereotypes.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.cmoalliance.com/why-we-need-to-amplify-diverse-voices-in-marketing/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Why we need to amplify diverse voices in marketing</div><div class="kg-bookmark-description">It’s important to talk about diversity, equity, and inclusion (DEI) from a marketing perspective and make sure that we’re building the kinds of organizations that represent us as people and our businesses well.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.cmoalliance.com/content/images/icon/android-chrome-192x192--1--25.png" alt=""><span class="kg-bookmark-author">CMO Alliance</span><span class="kg-bookmark-publisher">Patrick Reynolds</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.cmoalliance.com/content/images/thumbnail/meta-image--12---1-.png" alt="" onerror="this.style.display = 'none'"></div></a></figure><h2 id="bias-versus-prejudice">Bias versus prejudice</h2><p>Though they sound similar, there are some distinct differences between bias and prejudice. </p><p>Bias is more of an unconscious lean, while prejudice is an active, often negative belief. Bias might make you slightly uncomfortable around someone different; prejudice makes you think they're inherently less valuable.</p><p>Bias can be changed pretty easily with exposure and awareness. Prejudice? That takes way more work because it's deeply emotional and often tied to someone's core identity.</p><h2 id="bias-in-the-workplace">Bias in the workplace </h2><p>Workplace bias is an invisible obstacle course that makes career advancement way harder for some people. Here's how it typically shows up:</p><h3 id="hiring-stage">Hiring stage:</h3><ul><li>Resumes with "ethnic-sounding" names <a href="https://www.forbes.com/sites/janicegassam/2020/02/20/are-job-candidates-still-being-penalized-for-having-ghetto-names/?ref=cmoalliance.com"><u>get fewer callbacks</u></a></li><li>Unconscious preference for candidates who look/sound like current employees</li><li>Assuming certain groups aren't a "cultural fit"</li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.cmoalliance.com/further-together-building-a-diverse-marketing-team/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Further together - building a diverse marketing team</div><div class="kg-bookmark-description">Maya Grossman, VP of Marketing at Canvas discusses building an effective marketing team with diversity in mind, the value diversity brings to organizations, and more.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.cmoalliance.com/content/images/icon/android-chrome-192x192--1--27.png" alt=""><span class="kg-bookmark-author">CMO Alliance</span><span class="kg-bookmark-publisher">CMO Alliance</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.cmoalliance.com/content/images/thumbnail/diverse-team.jpg" alt="" onerror="this.style.display = 'none'"></div></a></figure><h3 id="promotion-and-opportunities">Promotion and opportunities:</h3><ul><li><a href="https://www.green-park.co.uk/news/the-independent-women-and-minority-ethnic-groups-are-still-being-overlooked-for-top-leadership-positions-in-big-companies/s244828/?ref=cmoalliance.com"><u>Women and minorities often overlooked for leadership roles</u></a></li><li><a href="https://www.diversifying.com/blog/leveraging-mentorship-to-empower-minorities-in-the-workplace?ref=cmoalliance.com"><u>Mentorship and high-visibility projects are disproportionately given to majority groups</u></a></li><li>Performance evaluations subtly influenced by demographic stereotypes</li></ul><h3 id="communication-and-daily-interactions">Communication and daily interactions:</h3><ul><li>Interrupting or talking over certain employees more frequently</li><li>Assuming less competence from women or people of color</li><li><a href="https://equality-diversity.ed.ac.uk/students/microaggressions?ref=cmoalliance.com"><u>Microaggressions</u></a> (subtle, often unintentional comments or actions that communicate hostile, derogatory, or negative messages to marginalized groups) that make some employees feel undervalued</li><li>Different communication standards for different groups</li></ul><h3 id="compensation">Compensation:</h3><ul><li>Pay disparities that aren't based on merit</li><li>Salary negotiation outcomes that are heavily influenced by gender and race</li><li>Less aggressive salary increases for marginalized groups</li></ul><p>Most of this happens without people realizing they're doing it. It's not usually about intentional discrimination, but about deeply ingrained patterns of thinking that create systemic barriers.</p><h2 id="why-should-leaders-care-about-bias-in-the-workplace">Why should leaders care about bias in the workplace?</h2><p>There are many reasons as to why leaders should care about bias in the workplace and the first one is arguably the most important. </p><h3 id="ethical-responsibility">Ethical responsibility</h3><p>As a leader, you have a responsibility to create a workplace that values and respects every individual, regardless of their background. Bias fundamentally undermines this principle by creating barriers that prevent talented employees from fully contributing and advancing based on their <a href="https://www.cmoalliance.com/a-few-key-skills-for-modern-cmos/" rel="noreferrer">skills</a> and merits.</p><h3 id="organizational-performance">Organizational performance</h3><p>Beyond ethics, addressing workplace bias directly impacts organizational performance. <a href="https://hbr.org/2016/11/why-diverse-teams-are-smarter?ref=cmoalliance.com#"><u>Diverse teams that embrace different perspectives generate more innovative solutions and make more robust decisions.</u></a> By eliminating bias, you unlock the full potential of your workforce, fostering an environment where creativity and critical thinking can flourish.</p><h3 id="legal-and-economic-implications">Legal and economic implications</h3><p>The legal and economic implications of workplace bias are substantial. Discrimination can result in costly lawsuits, significant financial penalties, and severe reputational damage. </p><p>Moreover, organizations that fail to address bias will struggle to attract and retain top talent, as skilled professionals increasingly seek inclusive workplaces that offer genuine opportunities for growth.</p><h3 id="employee-engagement">Employee engagement</h3><p>Employee engagement is perhaps the most immediate and tangible benefit of confronting workplace bias. When individuals feel valued and respected, and see clear pathways for advancement, their motivation, productivity, and loyalty increase dramatically. This creates a positive organizational culture that not only supports individual success but also drives collective achievement.</p><h2 id="types-of-implicit-bias">Types of implicit bias</h2><h3 id="gender-bias">Gender bias</h3><p>Gender bias is about having invisible scripts about what men and women "should" be doing. Like assuming women are naturally better at caregiving, or men are inherently better at leadership roles. It's those subtle expectations that shape how we view professional capabilities.</p><p><a href="https://www.dental-nursing.co.uk/news/just-under-a-third-of-brits-have-experienced-or-witnessed-workplace-bias-1?ref=cmoalliance.com"><u>In the survey done by Skillcast</u></a>, they found that gender bias emerged as the most prevalent form of bias across all sectors in the UK, followed by ageism and racial bias.</p><h3 id="age-bias">Age bias</h3><p>Age bias – or ageism – is where people are pigeonholed based on their age. Young people are "inexperienced," and older workers are "out of touch." It's those automatic assumptions that completely ignore individual capability and potential.</p><h3 id="racial-bias">Racial bias</h3><p>Racial bias amounts to those gut-level assumptions you make about someone's intelligence, capability, or character based on their race or ethnicity. It's having an internal soundtrack of stereotypes playing without realizing it. Think: automatically associating certain groups with specific jobs, talents, or potential.</p><h3 id="affinity-bias">Affinity bias</h3><p>Basically, with affinity bias, you're most comfortable with people who feel like your mirror image. Same background, similar experiences, familiar vibe. It's why networking often looks like an echo chamber.</p><h3 id="confirmation-bias">Confirmation bias</h3><p>Confirmation bias is when your brain finds evidence that proves what you already believe. Heard something that confirms your existing view? You'll grab onto it like a life raft. Contradictory information? Nah, that doesn't fit the narrative.</p><h3 id="beauty-bias">Beauty bias</h3><p>Sad but true – attractive people often get preferential treatment. Better first impressions, more opportunities, assumed to be more competent. It's like an unspoken social currency.</p><p><a href="https://fairygodboss.com/career-topics/job-seeker-appearance?ref=cmoalliance.com"><u>A survey found </u></a>that when examining hiring managers' perceptions of women with different body types, only 15.6% indicated they would hire the woman with the largest body. Moreover, 21% of respondents characterized her as "lazy" and "unprofessional."</p><h3 id="name-bias">Name bias</h3><p>Name bias is where your brain makes instant judgments based on someone's name. A "foreign-sounding" name might trigger unconscious assumptions about culture, competence, or belonging.</p><h2 id="types-of-unconscious-bias">Types of unconscious bias </h2><h3 id="halohorn-effect">Halo/horn effect</h3><p>Imagine you meet someone who's incredibly charming, and suddenly you assume they're great at everything. That's the halo effect. Conversely, if someone makes one mistake, the horn effect means you now see everything they do as terrible. It's like your brain decides one trait defines their entire existence.</p><h3 id="similarity-bias">Similarity bias</h3><p>Similarity bias is basically "birds of a feather flock together" in the workplace. We naturally gravitate towards people who look like us, talk like us, or went to similar schools. It's why a lot of teams end up looking pretty homogeneous – we unconsciously hire and promote people who remind us of ourselves.</p><p>Affinity bias and similarity bias are quite similar, but not the same. Affinity bias is the tendency to favor people similar to ourselves, while similarity bias specifically refers to preferring or trusting information and people that confirm our existing beliefs or perspectives.</p><h3 id="attribution-bias">Attribution bias</h3><p>This is where things get tricky. When you mess up, it's because of circumstances. When someone else messes up, suddenly it's about their character. A white employee being late? "Traffic was bad." A Black employee being late? "They're unprofessional." Same scenario, totally different interpretation.</p><h3 id="conformity-bias">Conformity bias </h3><p>Ever been in a meeting where nobody wants to be the first to disagree? That's conformity bias. People start agreeing just to go along with the group, even if they privately think differently. It kills innovation and diverse thinking.</p><h3 id="in-group-favoritism">In-group favoritism</h3><p>You automatically trust and root for people you perceive as "your" people. This could be based on race, gender, alma mater, department – anything that creates an "us vs. them" mentality.</p><h3 id="contrast-effect">Contrast effect</h3><p>Imagine interviewing candidates back-to-back. One of them might be average but seem amazing compared to a weaker candidate you saw before them. The next great candidate might seem just okay because they're following a stellar interview. You're judging relative to the immediate context, not absolute merit.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.cmoalliance.com/cmo-convo-its-a-diverse-world-marketing-should-be-too-patrick-reynolds-jade-warne/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">CMO Convo | It’s a diverse world. Marketing should be too.</div><div class="kg-bookmark-description">Across almost any industry, the audiences you’re marketing to are likely becoming more and more diverse. Does your marketing team reflect that?</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.cmoalliance.com/content/images/icon/android-chrome-192x192--1--26.png" alt=""><span class="kg-bookmark-author">CMO Alliance</span><span class="kg-bookmark-publisher">Will Whitham</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.cmoalliance.com/content/images/thumbnail/3.png" alt="" onerror="this.style.display = 'none'"></div></a></figure><h2 id="how-can-unconscious-and-implicit-bias-be-overcome-in-the-workplace">How can unconscious and implicit bias be overcome in the workplace</h2><p>Addressing bias requires deliberate, sustained effort. This means implementing unconscious bias training, creating transparent hiring and promotion processes, ensuring diverse leadership representation, and establishing accountability mechanisms that consistently reinforce a culture of inclusion and respect.</p><p>As an individual committed to personal growth, you can actively work on recognizing and mitigating your own unconscious biases through intentional self-reflection and learning.</p><p>Let’s get into these in a little more detail. </p><h3 id="be-more-conscious-of-your-own-biases-and-work-against-them">Be more conscious of your own biases and work against them</h3><p>Understanding and addressing personal biases starts with self-awareness. Consider keeping a bias journal to reflect on moments when you notice potentially prejudiced thoughts or reactions. </p><p>This habit allows you to unpack the root causes – are these perceptions grounded in real experiences, or do they stem from ingrained stereotypes? </p><p>Tools like the <a href="https://implicit.harvard.edu/implicit/takeatest.html?ref=cmoalliance.com"><u>Harvard Implicit Association Test</u></a> can also offer insight, helping you uncover unconscious preferences and challenge the assumptions they reveal.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.cmoalliance.com/the-power-of-empathetic-leadership-of-a-brand/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">The power of empathetic leadership for a brand</div><div class="kg-bookmark-description">In this article, I’ll guide you on the journey of integrating empathy into your marketing practices.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.cmoalliance.com/content/images/icon/android-chrome-192x192--1--29.png" alt=""><span class="kg-bookmark-author">CMO Alliance</span><span class="kg-bookmark-publisher">Miri Rodriguez</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.cmoalliance.com/content/images/thumbnail/empathy-image-1.png" alt="" onerror="this.style.display = 'none'"></div></a></figure><h3 id="do-your-own-research-for-diverse-perspectives-and-experiences">Do your own research for diverse perspectives and experiences</h3><p>Growth often begins with exposure to new ideas. Actively seek out diverse perspectives by exploring media created by people from a variety of backgrounds, cultures, and life experiences. </p><p>Reading books, watching documentaries, and following thought leaders online can challenge your worldview in meaningful ways. </p><p>To deepen your understanding, participate in cultural events, workshops, and seminars that immerse you in experiences and perspectives different from your own.</p><h3 id="practice-active-listening-and-empathy">Practice active listening and empathy</h3><p>Building meaningful connections requires more than listening – it requires understanding. In your workplace, approach conversations with an open mind, especially when colleagues share their personal experiences.</p><p>Instead of reacting defensively, focus on asking thoughtful questions that reflect genuine curiosity. Acknowledge that unconscious biases may shape your initial reactions, and commit to seeing the world through the lens of others’ lived experiences.</p><h3 id="develop-a-personal-learning-plan-for-bias-reduction">Develop a personal learning plan for bias reduction</h3><p>To make lasting change, create a structured plan for reducing bias in your own life. Set specific goals to deepen your understanding of diversity, equity, and inclusion. For instance, you might aim to read books by authors from underrepresented groups or regularly attend workshops on cultural competence. </p><p>Engaging in conversations with colleagues from different backgrounds can also provide valuable insights into the barriers they face and how you can contribute to a more inclusive environment. I</p><p>f you’re going to do this, though, you need to make sure it’s in the correct setting, with their consent to talk about such sensitive matters. Not everyone is going to be comfortable with these kinds of conversations. </p><h3 id="become-accountable-for-your-actions">Become accountable for your actions</h3><p>Growth is easier when you’re not navigating it alone. Partner with a trusted mentor or accountability buddy who can help you reflect on your progress, question your assumptions, and offer constructive feedback. </p><p>Viewing this feedback as an opportunity to improve rather than a criticism can foster a more positive and open mindset.</p><h3 id="unconscious-bias-training-for-your-team">Unconscious bias training for your team</h3><p>Creating a more inclusive workplace requires moving beyond surface-level solutions. Design unconscious bias training that focuses on interactive, hands-on learning rather than passive lectures. </p><p>For example, incorporate role-playing exercises, real-world case studies, and reflective discussions to help employees uncover how bias may influence their decisions. Ensuring these sessions are ongoing and tied to measurable outcomes can create a lasting impact for both individuals and the organization.</p><p>Also, make sure you're using professional coaches or trainers if possible because they bring expertise in designing transformative learning experiences. </p><p>Professional facilitators understand how to create psychologically safe environments, use evidence-based techniques to surface unconscious biases, and guide participants through complex emotional and cognitive challenges. </p><p>They can help your team develop practical strategies for recognizing and mitigating bias, ensuring the training goes beyond awareness to creating real behavioral change.</p><h3 id="transparent-hiring-and-promotion-processes">Transparent hiring and promotion processes</h3><p>Fairness begins with transparency. When managing hiring or promotions, adopt practices like blind resume screening to focus solely on candidates’ qualifications. Structured interviews with standardized questions can also reduce the risk of unconscious bias. </p><p>Including diverse panel members in the hiring process ensures multiple perspectives are considered. By regularly analyzing hiring and promotion data, you can identify patterns of bias and take corrective action to ensure equal opportunities.</p><h3 id="diverse-leadership-representation">Diverse leadership representation</h3><p>Representation at the top matters, and it requires intentional effort. As a leader, invest in mentorship and sponsorship programs that support the career growth of underrepresented employees. </p><p>Leadership development initiatives should focus not only on skill-building but also on addressing systemic barriers that hinder progress. </p><p>Regular pay equity reviews can ensure fair compensation across all demographics, while setting measurable diversity goals for leadership roles reinforces your commitment to meaningful change.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.cmoalliance.com/the-power-of-empathetic-leadership-of-a-brand/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">The power of empathetic leadership for a brand</div><div class="kg-bookmark-description">In this article, I’ll guide you on the journey of integrating empathy into your marketing practices.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.cmoalliance.com/content/images/icon/android-chrome-192x192--1--28.png" alt=""><span class="kg-bookmark-author">CMO Alliance</span><span class="kg-bookmark-publisher">Miri Rodriguez</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.cmoalliance.com/content/images/thumbnail/empathy-image.png" alt="" onerror="this.style.display = 'none'"></div></a></figure><h2 id="final-thoughts">Final thoughts</h2><p>Eliminating workplace bias begins with a personal commitment to ongoing learning and growth. </p><p>Embrace curiosity, remain open to feedback, and view each moment of uncertainty as an opportunity for meaningful understanding. </p><p>True progress emerges from the courage to ask questions, acknowledge limitations, and actively work towards creating a more inclusive environment.</p> </div> <aside class="post-upgrade-cta hidden-upgrade"> <div class="post-upgrade-cta-content"> <img src="/content/images/2024/07/android-chrome-192x192--1-.png" alt="CMO Alliance icon" class="site-logo" /> <h2>Like what you see? Then check out tonnes more.</h2> <p class="post-upgrade-cta-desc"> From exclusive content by industry experts and an ever-increasing bank of templates, to 100s of hours’ worth of presentations and mentors, our membership plans are packed with awesome sales enablement resources. </p> <div class="post-upgrade-buttons-wrapper"> <a class="button large primary" href="/#/portal/">Subscribe now</a> </div> </div> </aside> <aside class="post-upgrade-cta get-cert-cta" style="display:none;"> <div class="post-upgrade-cta-content"> <img src="/content/images/2024/07/android-chrome-192x192--1-.png" alt="CMO Alliance icon" class="site-logo" /> <h2>Get product marketing certified.</h2> <p class="post-upgrade-cta-desc"> PMMC™ unleashes product marketers’ potential. Lauded by leading lights like Facebook and HubSpot, it offers expert insights, priceless tuition, and awesome resources. No topic missed. No page unturned. </p> <div class="post-upgrade-buttons-wrapper"> <a class="button large primary" href="https://certified.productmarketingalliance.com/p/product-marketing-certified-core" target="_blank">Get certified</a> </div> </div> </aside> <section class="post-full-authors post-full-authors-with-bio"> <section class="author-card"> <div class="post-full-authors-content"> <p>Written by: </p> </div> <a href="/author/charley/"> <img class="author-profile-image" src="/content/images/size/w300/2024/11/Charley-Gale-headshot.jpg" alt="Charley Gale" /> <section class="author-card-content"> <h4 class="author-card-name">Charley Gale</h4> <p>Charley Gale is a Senior Copywriter and Content Lead at The Alliance. </p> <div class="post-full-footer-right"> <div class="author-card-button">Read More</div> </div> </section> </a> </section> </section> </section> <section class="subscribe-form"> <p>Get industry insights</p> <form data-members-form="subscribe"> <input data-members-email type="email" required="true" placeholder="youremail@example.com" /> <br> <button type="submit">Join</button> </form> </section> <aside class="read-next"> <aside class="read-more-wrap outer"> <header class="read-next-card-header"> <h3><span>More in</span> <a href="/tag/leadership/">Leadership</a></h3> </header> <div class="read-more inner"> <article class="post-card"> <a class="post-card-image-link" href="/why-accessibility-should-be-central-to-your-go-to-market-strategy/"> <img class="post-card-image" src="/content/images/size/w800/2024/11/CMO_Website_Article_Images_Author_Highlight--7-.png" alt="Why accessibility should be central to your go-to-market strategy" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/why-accessibility-should-be-central-to-your-go-to-market-strategy/"> <header class="post-card-header"> <h2 class="post-card-title">Why accessibility should be central to your go-to-market strategy</h2> </header> <section class="post-card-excerpt"> <p>All too often, accessibility is treated as an afterthought, tacked on at the end of the development process rather than integrated from the start....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> </ul> <span class="reading-time">5 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/why-appreciation-is-the-most-undervalued-leadership-skill/"> <img class="post-card-image" src="/content/images/size/w800/2024/10/Why-appreciation-is-the-most-undervalued-leadership-skill-1.png" alt="Why appreciation is the most undervalued leadership skill" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/why-appreciation-is-the-most-undervalued-leadership-skill/"> <header class="post-card-header"> <h2 class="post-card-title">Why appreciation is the most undervalued leadership skill</h2> </header> <section class="post-card-excerpt"> <p>Appreciation is one of the many hard and soft skills modern-day leaders must possess. This guide will tell you why every leader must show appreciation toward their employees, coworkers, and business partners....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> </ul> <span class="reading-time">4 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/building-a-creative-culture-as-a-cmo/"> <img class="post-card-image" src="/content/images/size/w800/2024/08/CMO_Website_Article_Images_Doodles--1-.png" alt="The importance of building a creative culture as a CMO" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/building-a-creative-culture-as-a-cmo/"> <header class="post-card-header"> <h2 class="post-card-title">The importance of building a creative culture as a CMO</h2> </header> <section class="post-card-excerpt"> <p>In this article, I’m going over the best insights from my interviews with CMOs and marketing leaders on creative cultures, along with some findings from my own research....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> </ul> <span class="reading-time">10 min read</span> </footer> </div> </article> </div> </aside> </aside> </article> </div> </main> <div class="floating-header"> <div class="floating-header-logo"> <a href="https://www.cmoalliance.com"> <img src="/content/images/size/w100/2024/07/android-chrome-192x192--1-.png" alt="CMO Alliance icon" /> <span>CMO Alliance</span> </a> </div> <span class="floating-header-divider">—</span> <div class="floating-header-title">The different faces of unconscious bias in the workplace</div> <div class="floating-header-share"> <a class="floating-header-share-tw" href="https://twitter.com/share?text=The%20different%20faces%20of%20unconscious%20bias%20in%20the%20workplace&url=https://www.cmoalliance.com/the-different-faces-of-unconscious-bias-in-the-workplace/" onclick="window.open(this.href, 'share-twitter', 'width=550,height=235');return false;"> <?xml version="1.0" encoding="iso-8859-1"?> <svg viewBox="0 0 24 24" aria-hidden="true" class="r-18jsvk2 r-4qtqp9 r-yyyyoo r-16y2uox r-8kz0gk r-dnmrzs r-bnwqim r-1plcrui r-lrvibr r-lrsllp"><g><path d="M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z"></path></g></svg> </a> <a class="floating-header-share-fb" href="https://www.facebook.com/sharer/sharer.php?u=https://www.cmoalliance.com/the-different-faces-of-unconscious-bias-in-the-workplace/" onclick="window.open(this.href, 'share-facebook','width=580,height=296');return false;"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32"><path d="M19 6h5V0h-5c-3.86 0-7 3.14-7 7v3H8v6h4v16h6V16h5l1-6h-6V7c0-.542.458-1 1-1z"/></svg> </a> <a class="floating-header-share-linkedin" href="https://www.linkedin.com/shareArticle?mini=true&url=https://www.cmoalliance.com/the-different-faces-of-unconscious-bias-in-the-workplace/" onclick="window.open(this.href, 'share-facebook','width=580,height=496');return false;"> <?xml version="1.0" encoding="utf-8"?>  <svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20 20" style="enable-background:new 0 0 20 20;" xml:space="preserve"> <g> <g> <path class="st0" d="M18.5,0h-17C0.7,0,0,0.6,0,1.4v17.1C0,19.4,0.7,20,1.5,20h17c0.8,0,1.5-0.6,1.5-1.4V1.4C20,0.6,19.3,0,18.5,0 z M5.9,17H3V7.5h3V17z M4.4,6.2c-1,0-1.7-0.8-1.7-1.7c0-0.9,0.8-1.7,1.7-1.7c0.9,0,1.7,0.8,1.7,1.7C6.2,5.4,5.4,6.2,4.4,6.2z M17,17h-3v-4.6c0-1.1,0-2.5-1.5-2.5c-1.5,0-1.8,1.2-1.8,2.5V17h-3V7.5h2.8v1.3h0c0.4-0.8,1.4-1.5,2.8-1.5c3,0,3.6,2,3.6,4.5V17z" /> </g> </g> </svg> </a> </div> <progress id="reading-progress" class="progress" value="0"> <div class="progress-container"> <span class="progress-bar"></span> </div> </progress> </div>  <link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/tocbot/4.11.1/tocbot.css" />  <script src="https://cdnjs.cloudflare.com/ajax/libs/tocbot/4.11.1/tocbot.min.js"></script> <script> if (window.isTOCenabled) { document.querySelector('.toc-container').innerHTML = '<div class="toc"></div>'; tocbot.init({ tocSelector: '.toc', contentSelector: '.post-content' }); } </script> <div class="footer"> <div class="footer-wrapper"> <div class="site-footer-content"> <div class="site-footer-content-logo"> <a href="/"> <img src="https://www.cmoalliance.com/assets/img/sales/CMO%20FULL%20LOGO%20WHITE.svg?v=923570134a" /> </a> </div> <div class="site-footer-content-title"> The CMO Alliance is a collective of passionate Chief Marketing Officers all over the world. We launched in January 2021 and now we’re on a mission to support CMOs to do great things. </div> </div> <div class="site-footer-social social-links"> <a href="https://www.linkedin.com/company/cmo-alliance/" target="_blank"><?xml version="1.0" encoding="utf-8"?>  <svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20 20" style="enable-background:new 0 0 20 20;" xml:space="preserve"> <g> <g> <path class="st0" d="M18.5,0h-17C0.7,0,0,0.6,0,1.4v17.1C0,19.4,0.7,20,1.5,20h17c0.8,0,1.5-0.6,1.5-1.4V1.4C20,0.6,19.3,0,18.5,0 z M5.9,17H3V7.5h3V17z M4.4,6.2c-1,0-1.7-0.8-1.7-1.7c0-0.9,0.8-1.7,1.7-1.7c0.9,0,1.7,0.8,1.7,1.7C6.2,5.4,5.4,6.2,4.4,6.2z M17,17h-3v-4.6c0-1.1,0-2.5-1.5-2.5c-1.5,0-1.8,1.2-1.8,2.5V17h-3V7.5h2.8v1.3h0c0.4-0.8,1.4-1.5,2.8-1.5c3,0,3.6,2,3.6,4.5V17z" /> </g> </g> </svg> </a> <a href="https://twitter.com/cmo_alliance" target="_blank"><?xml version="1.0" encoding="iso-8859-1"?> <svg viewBox="0 0 24 24" aria-hidden="true" class="r-18jsvk2 r-4qtqp9 r-yyyyoo r-16y2uox r-8kz0gk r-dnmrzs r-bnwqim r-1plcrui r-lrvibr r-lrsllp"><g><path d="M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z"></path></g></svg></a> <a href="https://www.facebook.com/alliance.cmo"><?xml version="1.0" encoding="iso-8859-1"?>  <svg version="1.1" id="Capa_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 10.385 20" style="enable-background:new 0 0 10.385 20;" xml:space="preserve"> <g> <path id="f_1_" d="M6.742,20v-9.122h3.061l0.459-3.556h-3.52v-2.27c0-1.029,0.285-1.731,1.762-1.731 l1.882-0.001V0.139C10.06,0.097,8.943,0,7.643,0C4.928,0,3.07,1.657,3.07,4.699v2.622H0v3.556h3.07V20H6.742z"/> </g> </svg> </a> <a href="https://www.instagram.com/cmo_alliance/"><?xml version="1.0" encoding="utf-8"?>  <svg version="1.1" id="Logo" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 512 512" style="enable-background:new 0 0 512 512;" xml:space="preserve"> <g> <path d="M256,49.47c67.27,0,75.23,0.26,101.8,1.47c24.56,1.12,37.9,5.22,46.78,8.67c11.76,4.57,20.15,10.03,28.97,18.84 c8.82,8.82,14.28,17.21,18.84,28.97c3.45,8.88,7.55,22.22,8.67,46.78c1.21,26.56,1.47,34.53,1.47,101.8s-0.26,75.23-1.47,101.8 c-1.12,24.56-5.22,37.9-8.67,46.78c-4.57,11.76-10.03,20.15-18.84,28.97c-8.82,8.82-17.21,14.28-28.97,18.84 c-8.88,3.45-22.22,7.55-46.78,8.67c-26.56,1.21-34.53,1.47-101.8,1.47s-75.24-0.26-101.8-1.47c-24.56-1.12-37.9-5.22-46.78-8.67 c-11.76-4.57-20.15-10.03-28.97-18.84c-8.82-8.82-14.28-17.21-18.84-28.97c-3.45-8.88-7.55-22.22-8.67-46.78 c-1.21-26.56-1.47-34.53-1.47-101.8s0.26-75.23,1.47-101.8c1.12-24.56,5.22-37.9,8.67-46.78c4.57-11.76,10.03-20.15,18.84-28.97 c8.82-8.82,17.21-14.28,28.97-18.84c8.88-3.45,22.22-7.55,46.78-8.67C180.77,49.73,188.73,49.47,256,49.47 M256,4.08 c-68.42,0-77,0.29-103.87,1.52c-26.81,1.22-45.13,5.48-61.15,11.71c-16.57,6.44-30.62,15.05-44.62,29.06 C32.36,60.37,23.74,74.42,17.3,90.98c-6.23,16.02-10.49,34.34-11.71,61.15C4.37,179,4.08,187.58,4.08,256 c0,68.42,0.29,77,1.52,103.87c1.22,26.81,5.48,45.13,11.71,61.15c6.44,16.57,15.05,30.62,29.06,44.62 c14.01,14.01,28.05,22.62,44.62,29.06c16.02,6.23,34.34,10.49,61.15,11.71c26.87,1.23,35.45,1.52,103.87,1.52s77-0.29,103.87-1.52 c26.81-1.22,45.13-5.48,61.15-11.71c16.57-6.44,30.62-15.05,44.62-29.06c14.01-14.01,22.62-28.05,29.06-44.62 c6.23-16.02,10.49-34.34,11.71-61.15c1.23-26.87,1.52-35.45,1.52-103.87s-0.29-77-1.52-103.87c-1.22-26.81-5.48-45.13-11.71-61.15 c-6.44-16.57-15.05-30.62-29.06-44.62c-14.01-14.01-28.05-22.62-44.62-29.06c-16.02-6.23-34.34-10.49-61.15-11.71 C333,4.37,324.42,4.08,256,4.08L256,4.08z"/> <path d="M256,126.64c-71.45,0-129.36,57.92-129.36,129.36S184.55,385.36,256,385.36S385.36,327.45,385.36,256 S327.45,126.64,256,126.64z M256,339.97c-46.38,0-83.97-37.6-83.97-83.97s37.6-83.97,83.97-83.97c46.38,0,83.97,37.6,83.97,83.97 S302.38,339.97,256,339.97z"/> <circle cx="390.48" cy="121.52" r="30.23"/> </g> </svg> </a> <a href="https://www.youtube.com/@CMOAlliance" target="_blank"> <svg id="Layer_1" data-name="Layer 1" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 176 124"><defs><style>.cls-1{fill:#fff;}</style></defs><path class="cls-1" d="M180.32,53.36A22.12,22.12,0,0,0,164.76,37.7C151,34,96,34,96,34s-55,0-68.76,3.7A22.12,22.12,0,0,0,11.68,53.36C8,67.18,8,96,8,96s0,28.82,3.68,42.64A22.12,22.12,0,0,0,27.24,154.3C41,158,96,158,96,158s55,0,68.76-3.7a22.12,22.12,0,0,0,15.56-15.66C184,124.82,184,96,184,96S184,67.18,180.32,53.36ZM78,122.17V69.83L124,96Z" transform="translate(-8 -34)"/></svg> </a> <a href="https://www.tiktok.com/@cmo.alliance" target="_blank"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" class="bi bi-tiktok" viewBox="0 0 16 16"> <path d="M9 0h1.98c.144.715.54 1.617 1.235 2.512C12.895 3.389 13.797 4 15 4v2c-1.753 0-3.07-.814-4-1.829V11a5 5 0 1 1-5-5v2a3 3 0 1 0 3 3z"/> </svg></a> <a href="https://cmoalliance.io/join-the-community/" target="_blank"> <svg fill="#fff" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 80 80" width="20px" height="160px"><path d="M 27 7 C 26.449 7 26 7.449 26 8 C 26 8.551 26.449 9 27 9 C 27.551 9 28 8.551 28 8 C 28 7.449 27.551 7 27 7 z M 40 7 C 35.592874 7 32 10.592874 32 15 C 32 17.935513 33.631447 20.452449 36 21.841797 L 36 25 C 36 26.37066 36.94553 27.528978 38.210938 27.880859 C 38.537126 28.542191 39.212398 29 40 29 C 40.787602 29 41.462874 28.542191 41.789062 27.880859 C 43.05447 27.528978 44 26.37066 44 25 L 44 21.841797 C 46.088277 20.616853 47.531146 18.502112 47.853516 16 L 48 16 L 48 15 C 48 10.592874 44.407126 7 40 7 z M 53 7 C 52.449 7 52 7.449 52 8 C 52 8.551 52.449 9 53 9 C 53.551 9 54 8.551 54 8 C 54 7.449 53.551 7 53 7 z M 30 9 C 29.449 9 29 9.449 29 10 C 29 10.551 29.449 11 30 11 C 30.551 11 31 10.551 31 10 C 31 9.449 30.551 9 30 9 z M 40 9 C 43.326874 9 46 11.673126 46 15 C 46 17.397701 44.596351 19.449486 42.570312 20.414062 L 42 20.683594 L 42 22 L 40 22 L 40 24 L 42 24 L 42 25 C 42 25.56503 41.56503 26 41 26 L 39 26 C 38.43497 26 38 25.56503 38 25 L 38 20.683594 L 37.429688 20.414062 C 35.403649 19.449488 34 17.397701 34 15 C 34 11.673126 36.673126 9 40 9 z M 50 9 C 49.449 9 49 9.449 49 10 C 49 10.551 49.449 11 50 11 C 50.551 11 51 10.551 51 10 C 51 9.449 50.551 9 50 9 z M 25 14 C 24.449 14 24 14.449 24 15 C 24 15.551 24.449 16 25 16 C 25.551 16 26 15.551 26 15 C 26 14.449 25.551 14 25 14 z M 29 14 C 28.449 14 28 14.449 28 15 C 28 15.551 28.449 16 29 16 C 29.551 16 30 15.551 30 15 C 30 14.449 29.551 14 29 14 z M 51 14 C 50.449 14 50 14.449 50 15 C 50 15.551 50.449 16 51 16 C 51.551 16 52 15.551 52 15 C 52 14.449 51.551 14 51 14 z M 55 14 C 54.449 14 54 14.449 54 15 C 54 15.551 54.449 16 55 16 C 55.551 16 56 15.551 56 15 C 56 14.449 55.551 14 55 14 z M 30 19 C 29.449 19 29 19.449 29 20 C 29 20.551 29.449 21 30 21 C 30.551 21 31 20.551 31 20 C 31 19.449 30.551 19 30 19 z M 50 19 C 49.449 19 49 19.449 49 20 C 49 20.551 49.449 21 50 21 C 50.551 21 51 20.551 51 20 C 51 19.449 50.551 19 50 19 z M 27 21 C 26.449 21 26 21.449 26 22 C 26 22.551 26.449 23 27 23 C 27.551 23 28 22.551 28 22 C 28 21.449 27.551 21 27 21 z M 53 21 C 52.449 21 52 21.449 52 22 C 52 22.551 52.449 23 53 23 C 53.551 23 54 22.551 54 22 C 54 21.449 53.551 21 53 21 z M 18 28 C 13.592874 28 10 31.592874 10 36 C 10 40.407126 13.592874 44 18 44 C 22.407126 44 26 40.407126 26 36 L 26 35 L 25.796875 35 C 25.282076 31.084164 22.052768 28 18 28 z M 62 28 C 57.592874 28 54 31.592874 54 36 C 54 40.407126 57.592874 44 62 44 C 62.275445 44 62.548001 43.986375 62.816406 43.958984 C 64.695246 43.767248 66.384373 42.920314 67.652344 41.652344 C 69.101453 40.203235 70 38.203563 70 36 L 70 35 L 69.796875 35 C 69.282076 31.084164 66.052768 28 62 28 z M 18 30 C 21.326874 30 24 32.673126 24 36 C 24 39.326874 21.326874 42 18 42 C 14.673126 42 12 39.326874 12 36 C 12 32.673126 14.673126 30 18 30 z M 62 30 C 65.326874 30 68 32.673126 68 36 C 68 39.326874 65.326874 42 62 42 C 58.673126 42 56 39.326874 56 36 C 56 35.79207 56.010859 35.587095 56.03125 35.384766 C 56.337112 32.349828 58.881056 30 62 30 z M 40 35 C 35.041484 35 31 39.041484 31 44 C 31 48.958516 35.041484 53 40 53 C 44.958516 53 49 48.958516 49 44 L 49 43 L 48.796875 43 C 48.275261 38.532432 44.604108 35 40 35 z M 40 37 C 43.877484 37 47 40.122516 47 44 C 47 47.877484 43.877484 51 40 51 C 36.122516 51 33 47.877484 33 44 C 33 40.122516 36.122516 37 40 37 z M 18 46 C 10.306206 46 4 52.306206 4 60 L 4 64 L 26.269531 64 C 25.457834 65.84109 25 67.868987 25 70 L 25 74 L 55 74 L 55 71 L 55 70 C 55 67.868987 54.542166 65.84109 53.730469 64 L 76 64 L 76 60 C 76 52.306206 69.693794 46 62 46 C 55.158556 46 49.446319 50.988522 48.257812 57.503906 C 45.884282 55.926028 43.045242 55 40 55 C 36.954758 55 34.115718 55.926028 31.742188 57.503906 C 30.553681 50.988522 24.841444 46 18 46 z M 18 48 C 24.245162 48 29.37815 52.832416 29.921875 58.941406 C 28.934708 59.842395 28.067924 60.868215 27.347656 62 L 6 62 L 6 60 C 6 53.397794 11.397794 48 18 48 z M 62 48 C 68.602206 48 74 53.397794 74 60 L 74 62 L 52.652344 62 C 51.932076 60.868215 51.065292 59.842395 50.078125 58.941406 C 50.62185 52.832416 55.754838 48 62 48 z M 40 57 C 47.153388 57 53 62.846612 53 70 L 53 72 L 27 72 L 27 70 C 27 62.846612 32.846612 57 40 57 z M 8 58 C 7.449 58 7 58.449 7 59 C 7 59.551 7.449 60 8 60 C 8.551 60 9 59.551 9 59 C 9 58.449 8.551 58 8 58 z M 12 58 C 11.449 58 11 58.449 11 59 C 11 59.551 11.449 60 12 60 C 12.551 60 13 59.551 13 59 C 13 58.449 12.551 58 12 58 z M 16 58 C 15.449 58 15 58.449 15 59 C 15 59.551 15.449 60 16 60 C 16.551 60 17 59.551 17 59 C 17 58.449 16.551 58 16 58 z M 20 58 C 19.449 58 19 58.449 19 59 C 19 59.551 19.449 60 20 60 C 20.551 60 21 59.551 21 59 C 21 58.449 20.551 58 20 58 z M 24 58 C 23.449 58 23 58.449 23 59 C 23 59.551 23.449 60 24 60 C 24.551 60 25 59.551 25 59 C 25 58.449 24.551 58 24 58 z M 28 58 C 27.449 58 27 58.449 27 59 C 27 59.551 27.449 60 28 60 C 28.551 60 29 59.551 29 59 C 29 58.449 28.551 58 28 58 z M 52 58 C 51.449 58 51 58.449 51 59 C 51 59.551 51.449 60 52 60 C 52.551 60 53 59.551 53 59 C 53 58.449 52.551 58 52 58 z M 56 58 C 55.449 58 55 58.449 55 59 C 55 59.551 55.449 60 56 60 C 56.551 60 57 59.551 57 59 C 57 58.449 56.551 58 56 58 z M 60 58 C 59.449 58 59 58.449 59 59 C 59 59.551 59.449 60 60 60 C 60.551 60 61 59.551 61 59 C 61 58.449 60.551 58 60 58 z M 64 58 C 63.449 58 63 58.449 63 59 C 63 59.551 63.449 60 64 60 C 64.551 60 65 59.551 65 59 C 65 58.449 64.551 58 64 58 z M 68 58 C 67.449 58 67 58.449 67 59 C 67 59.551 67.449 60 68 60 C 68.551 60 69 59.551 69 59 C 69 58.449 68.551 58 68 58 z M 72 58 C 71.449 58 71 58.449 71 59 C 71 59.551 71.449 60 72 60 C 72.551 60 73 59.551 73 59 C 73 58.449 72.551 58 72 58 z M 30 68 C 29.449 68 29 68.449 29 69 C 29 69.551 29.449 70 30 70 C 30.551 70 31 69.551 31 69 C 31 68.449 30.551 68 30 68 z M 34 68 C 33.449 68 33 68.449 33 69 C 33 69.551 33.449 70 34 70 C 34.551 70 35 69.551 35 69 C 35 68.449 34.551 68 34 68 z M 38 68 C 37.449 68 37 68.449 37 69 C 37 69.551 37.449 70 38 70 C 38.551 70 39 69.551 39 69 C 39 68.449 38.551 68 38 68 z M 42 68 C 41.449 68 41 68.449 41 69 C 41 69.551 41.449 70 42 70 C 42.551 70 43 69.551 43 69 C 43 68.449 42.551 68 42 68 z M 46 68 C 45.449 68 45 68.449 45 69 C 45 69.551 45.449 70 46 70 C 46.551 70 47 69.551 47 69 C 47 68.449 46.551 68 46 68 z M 50 68 C 49.449 68 49 68.449 49 69 C 49 69.551 49.449 70 50 70 C 50.551 70 51 69.551 51 69 C 51 68.449 50.551 68 50 68 z"/></svg></a> <a href="https://feedly.com/i/subscription/feed/https://cmoalliance.io/rss/ " title="RSS" target="_blank" rel="noopener"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><circle cx="6.18" cy="17.82" r="2.18"/><path d="M4 4.44v2.83c7.03 0 12.73 5.7 12.73 12.73h2.83c0-8.59-6.97-15.56-15.56-15.56zm0 5.66v2.83c3.9 0 7.07 3.17 7.07 7.07h2.83c0-5.47-4.43-9.9-9.9-9.9z"/></svg> </a> </div> <div class="site-footer-links"> <div class="site-footer-links-title"> ABOUT </div> <ul role="menu"> <li class="nav-home nav-current" role="menuitem"><a href="/create-contribute/">Contribute</a></li> <li class="nav-tag" role="menuitem"><a href="/partner-with-us/">Media Guide</a></li> <li class="nav-advisory-board" role="menuitem"><a href="/about">Mission</a></li> <li class="nav-advisory-board" role="menuitem"><a href="/privacy-policy-2">Privacy Policy</a></li> <li class="nav-advisory-board" role="menuitem"><a href="/terms-and-conditions">Terms of Service</a></li> </ul> </div> <div class="site-footer-links"> <div class="site-footer-links-title"> RESOURCES </div> <ul role="menu"> <li class="nav-tag" role="menuitem"><a href="/articles">Articles</a></li> <li class="nav-tag" role="menuitem"><a href="/subscribe-to-cmo-insider/ ">Newsletter</a></li> <li class="nav-home nav-current" role="menuitem"><a href="/cmo-convo-podcast/">Podcasts</a></li> <li class="nav-tag" role="menuitem"><a href="#">Reports</a></li> </ul> </div> <div class="site-footer-links"> <div class="site-footer-links-title"> GENERAL </div> <ul role="menu"> <li class="nav-tag" role="menuitem"><a href="https://events.cmoalliance.com/" target="_blank">Events</a></li> <li class="nav-advisory-board" role="menuitem"><a href="#">Membership</a></li> <li class="nav-advisory-board" role="menuitem"><a href="/join-the-community/">Community</a></li> </ul> </div> <div class="site-footer-categories"> <div class="site-footer-categories-title"> Learn </div> <a href="/tag/branding/">Branding</a> <a href="/tag/growth/">Growth</a> <a href="/tag/ideas/">Ideas</a> <a href="/tag/consumer-insights/">Consumer insights</a> <a href="/tag/startups/">Startups</a> <a href="/tag/tech/">Tech</a> <a href="/tag/team-building/">Team building</a> </div> </div> </div> </div>  <script> var images = document.querySelectorAll('.kg-gallery-image img'); images.forEach(function (image) { var container = image.closest('.kg-gallery-image'); var width = image.attributes.width.value; var height = image.attributes.height.value; var ratio = width / height; container.style.flex = ratio + ' 1 0%'; }) </script> <script src="https://apps.elfsight.com/p/platform.js" defer></script> <div class="elfsight-app-f8445c3b-7dae-40fd-86d7-4e160ad6e275"></div> <script id='pixel-script-poptin' src='https://cdn.popt.in/pixel.js?id=5216131db94ff' async='true'></script> <script type="text/javascript"> (function(e,t,o,n,p,r,i){e.visitorGlobalObjectAlias=n;e[e.visitorGlobalObjectAlias]=e[e.visitorGlobalObjectAlias]||function(){(e[e.visitorGlobalObjectAlias].q=e[e.visitorGlobalObjectAlias].q||[]).push(arguments)};e[e.visitorGlobalObjectAlias].l=(new Date).getTime();r=t.createElement("script");r.src=o;r.async=true;i=t.getElementsByTagName("script")[0];i.parentNode.insertBefore(r,i)})(window,document,"https://diffuser-cdn.app-us1.com/diffuser/diffuser.js","vgo"); vgo('setAccount', '649525905'); vgo('setTrackByDefault', true); vgo('process'); </script> <script> var beamer_config = { product_id : 'mRmJecoD47581', //DO NOT CHANGE: This is your product code on Beamer selector : '.nav-whats-new' }; </script> <script type="text/javascript" src="https://app.getbeamer.com/js/beamer-embed.js" defer="defer"></script> <script type="text/javascript" src="https://www.cmoalliance.com/assets/built/jquery.js?v=923570134a" ></script> <script type="text/javascript" src="https://www.cmoalliance.com/assets/built/jquery.fitvids.js?v=923570134a" ></script> <script type="text/javascript" src="https://www.cmoalliance.com/assets/built/ghost-lunr.js?v=923570134a" defer></script> <script type="text/javascript" src="https://www.cmoalliance.com/assets/built/search.js?v=923570134a" defer></script> <script type="text/javascript" src="https://www.cmoalliance.com/assets/%20built/jquery.fitvids.js?v=923570134a"></script> <script> // NOTE: Scroll performance is poor in Safari // - this appears to be due to the events firing much more slowly in Safari. // Dropping the scroll event and using only a raf loop results in smoother // scrolling but continuous processing even when not scrolling $(document).ready(function () { // Start fitVids var $postContent = $(".post-full-content"); $postContent.fitVids(); // End fitVids var progressBar = document.querySelector('#reading-progress'); var header = document.querySelector('.floating-header'); var title = document.querySelector('.post-full-title'); var lastScrollY = window.scrollY; var lastWindowHeight = window.innerHeight; var lastDocumentHeight = $(document).height(); var ticking = false; function onScroll() { lastScrollY = window.scrollY; requestTick(); } function onResize() { lastWindowHeight = window.innerHeight; lastDocumentHeight = $(document).height(); requestTick(); } function requestTick() { if (!ticking) { requestAnimationFrame(update); } ticking = true; } function update() { var trigger = title.getBoundingClientRect().top + window.scrollY; var triggerOffset = title.offsetHeight + 35; var progressMax = lastDocumentHeight - lastWindowHeight; // show/hide floating header if (lastScrollY >= trigger + triggerOffset) { header.classList.add('floating-active'); } else { header.classList.remove('floating-active'); } progressBar.setAttribute('max', progressMax); progressBar.setAttribute('value', lastScrollY); ticking = false; } window.addEventListener('scroll', onScroll, { passive: true }); window.addEventListener('resize', onResize, false); update(); var getHiddenUpgrade = document.querySelector('.hidden-upgrade'); if (getHiddenUpgrade && isHiddenUpgradeVisible) getHiddenUpgrade.style.display = 'block'; }); // window.inArticleAdList = [ // { // img: 'https://static.ghost.org/v3.0.0/images/publishing-options.png', // url: '/' // }, // { // img: 'https://static.ghost.org/v3.0.0/images/admin-settings.png', // url: '/' // } // ]; if (window.inArticleAdList && !window.inArticleAdListDisabled) { const getSelectPostContent = document.querySelector('.post-content'); const getSelectPostContentLength = parseInt(getSelectPostContent.children.length / 2); const getSelectPostContentItem = getSelectPostContent.children[getSelectPostContentLength]; const thisinPostAd = document.createElement('a'); thisinPostAd.classList.add('post-in-post-ad'); const getRandAdItem = inArticleAdList[Math.floor(Math.random() * inArticleAdList.length)]; thisinPostAd.style.backgroundImage = 'url(' + getRandAdItem.img + ')'; thisinPostAd.setAttribute('href', getRandAdItem.url); thisinPostAd.setAttribute('target', '_blank'); getSelectPostContentItem.parentNode.insertBefore(thisinPostAd, getSelectPostContentItem.nextSibling); } const getCertCta = document.querySelector('.get-cert-cta'); if (window.showGetCertCta && getCertCta) { getCertCta.style.display = 'block'; } </script> <script> window.intercomSettings = { app_id: "ihx5j8jg" }; </script> <script> (function(){var w=window;var ic=w.Intercom;if(typeof ic==="function"){ic('reattach_activator');ic('update',w.intercomSettings);}else{var d=document;var i=function(){i.c(arguments);};i.q=[];i.c=function(args){i.q.push(args);};w.Intercom=i;var l=function(){var s=d.createElement('script');s.type='text/javascript';s.async=true;s.src='https://widget.intercom.io/widget/ihx5j8jg';var x=d.getElementsByTagName('script')[0];x.parentNode.insertBefore(s,x);};if(w.attachEvent){w.attachEvent('onload',l);}else{w.addEventListener('load',l,false);}}})(); </script> </body> </html>

CINXE.COM

The different faces of unconscious bias in the workplace