建发会把门前的狮子转90°吗？︱刘德科_

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class="tool-icon tool-audio first"><a ani-click='scaleDes' ani-hover='bounceFromTop' node-type='audio-pop' href="javascript:;" title="语音播报">语音播报</a></span> <span class="tool-icon tool-des-fs"><a ani-click='scaleDes' ani-hover='bounceFromTop' node-type='decrease-fs' href="javascript:;" title="缩小字体" data-sudaclick="content_smallerfont_i">缩小字体</a></span> <span class="tool-icon tool-ins-fs"><a ani-click="scaleIns" ani-hover="bounceFromTop" node-type="increase-fs" href="javascript:;" title="放大字体" data-sudaclick="content_biggerfont_i">放大字体</a></span> <span class="tool-icon tool-wb"><a ani-hover='bounceFromTop' node-type='share-wb' href="javascript:;" data-share='weibo' title="分享到微博" data-sudaclick="content_weiboshare_i">微博</a></span> <span class="tool-icon tool-wx"><a ani-hover='bounceFromTop' node-type='share-wx' href="javascript:;" data-share='weixin' title="分享到微信" data-sudaclick="content_wechatshare_i">微信</a></span> <span class="tool-icon tool-share"><a ani-hover='bounceFromTop' node-type='share-more' data-action="dropdown" data-target='share_more' href="javascript:;" title="更多分享" data-sudaclick="content_moreshare_i">分享</a></span> <span class="tool-icon tool-cmt"><a ani-hover='bounceFromTop' node-type='comment' href="javascript:;"><span class="num" node-type="comment-num" data-sudaclick="content_commentbutton_i">0</span></a> </span> <div class='share-more-list' style='display:none;' id='share_more'> <span class='tool-icon tool-share-qq'><a href="javascript:;" data-share='qq' title="分享到QQ" data-sudaclick="share_qq">腾讯QQ</a></span> <span class='tool-icon tool-share-qqzone'><a href="javascript:;" data-share='qzone' title="分享到QQ空间" data-sudaclick="share_qzone">QQ空间</a></span> </div> </div> </div> </div> </div>  <div class="article-content clearfix" id="article_content"> <div class="article-content-left"> <div class="article" id="artibody">  <div class="weibo-2017" style="display: none"> </div>   <div><img class="article-img" src="//k.sinaimg.cn/n/sinakd20221011s/588/w1080h1108/20221011/7771-bb3ce28154167a63e9b7fbf8204813cf.jpg/w700d1q75cms.jpg"></div><p>近两年，经常听圈内人谈起建发。作为一家冉冉升起的地产国企，建发的楼盘非常有记忆度。尤其是建发的门头，做得非常有气势。</p><p>这是上海的建发——</p><div><img class="article-img" src="//k.sinaimg.cn/n/sinakd20221011s/788/w1080h508/20221011/3626-5da75f663f0d6f25f992223b601d39a1.jpg/w700d1q75cms.jpg"></div><p>这是合肥的建发——</p><div><img class="article-img" src="//k.sinaimg.cn/n/sinakd20221011s/188/w1080h708/20221011/ca32-affaf97673258e9e6139120b70c5a656.jpg/w700d1q75cms.jpg"></div><p>这是杭州的建发——</p><div><img class="article-img" src="//k.sinaimg.cn/n/sinakd20221011s/673/w1080h393/20221011/7474-b6464346852b8897c96ad2cebf917237.jpg/w700d1q75cms.jpg"></div><p>这是宁波的建发——</p><div><img class="article-img" src="//k.sinaimg.cn/n/sinakd20221011s/55/w1080h575/20221011/c66e-2bf2e8c37bf759482eb3c02fd6d1963e.jpg/w700d1q75cms.jpg"></div><p>这是义乌的建发——</p><div><img class="article-img" src="//k.sinaimg.cn/n/sinakd20221011s/112/w1080h632/20221011/caa9-fce6f54ab3792c5edca492f90c0a4d19.jpg/w700d1q75cms.jpg"></div><p>这是温州的建发——</p><div><img class="article-img" src="//k.sinaimg.cn/n/sinakd20221011s/52/w1080h572/20221011/774c-b31c87e856aaac04e27e0784731cf9fe.jpg/w700d1q75cms.jpg"></div><p>这是漳浦的建发——</p><div><img class="article-img" src="//k.sinaimg.cn/n/sinakd20221011s/22/w1080h542/20221011/002d-1695ebfc7771003bc9a255e16c54df3a.jpg/w700d1q75cms.jpg"></div><p>这是厦门的建发——</p><div><img class="article-img" src="//k.sinaimg.cn/n/sinakd20221011s/794/w1080h514/20221011/c222-3271cd405c702644e7341f2277d03fcb.jpg/w700d1q75cms.jpg"></div><p>确实，建发在全国各地的每一座门头都很有气势。如果说腾讯是「鹅厂」，奥迪是「灯厂」，那么建发堪称是气势撼人的「门厂」。</p><p>这样的门头，除了好看有气势，还有什么用？还有很多隐性的作用：它们能带来更强烈的识别度（「他就是住在那个大门很震撼的楼盘」）与身份感（「你家好高级，住的是深宅大院」），这些感受甚至有助于二手房价值的提升。</p><p>什么样的时代，就会有对应的建筑。我们的住宅产品已经过了追求欧风美雨的崇洋阶段，也已经过了追求镶金带银的炫耀阶段，但我们仍然处于追求浓烈舞台感的阶段。</p><p>建发的门头，正是满足了这样的时代思潮，它能带来浓烈的舞台感——你穿着汉服穿过这样的门头，会更加气宇轩昂，或更加闭月羞花。不管你喜不喜欢，大多数人都喜欢建发的门头。</p><p>建发的几乎每一座门头，都会摆放一对狮子，很有仪式感。跟中国传统宅院一样，这一对狮子是并排朝前的——我们可以幻想一下：如果有一天，建发让两只狮子分别转 90 度，从<font>并排朝前</font>变成<font>对立相望</font>，会怎样？</p><p><font>并排朝前，强调的是仪式感与威严感；对立相望，带来的是温馨感——两只狮子就变成了迎送宾客的使者。</font></p><p>当然，如果让两只狮子对立相望，整个门头的空间尺度也需要重新规划——威严感与温馨感对于空间尺度的要求，是完全不一样的。</p><p>我们只是随意幻想一下。毕竟我们还处在追求浓烈舞台感的阶段，我们还没有到追求温馨感的阶段。</p><p>两只狮子并排朝前，是传统的摆放方式，怎么可以随意改？北京瑰丽酒店就是创造性地采用了对立相望的摆法——他们不是用狮子，而是用一种叫做「椒图」的神兽。瑰丽酒店掌门人郑志雯说：「这细微的改动，让椒图仿佛迎送宾客的使者。」</p><div><img class="article-img" src="//k.sinaimg.cn/n/sinakd20221011s/200/w1080h720/20221011/139f-17967fcfabe6ca03fdffe1c6b2c4cefd.jpg/w700d1q75cms.jpg"></div><p>从<font>并排朝前</font>变成<font>对立相望</font>，这细微的改动，是脑洞大开，是超越了时代思潮。</p> </div> <div id="article_kandian" class="article-kandian"></div> <div id="article-bottom">  <div class="blk-comment" id="bottom_sina_comment"></div>   <div class='blk-related clearfix' id='tab_related'> <div class='tab-related-wrap'> <div class='tab-related' id='tab_related_btn'> <a href="javascript:;" id='tab01_btn01' class='cur' data-sudaclick="relativenews_tab_i">相关新闻</a> <a class="tab_related_app_imglink" data-sudaclick="23_cjapp_xgxxbelow_p" href="//finance.sina.com.cn/mobile/comfinanceweb.shtml" target="_blank"></a> </div> </div> <div class='tab-cont-related' data-sudaclick="relativenews_feed_p"> <div id='tab01_cont01'>  <div id="tycard_list"> <div class="cardlist-a__tip" node-type="tip" style="display:none;"></div> <div class="cardlist-a__list" node-type="list"></div> <div 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