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AWS Partner Experience Transformation | AWS Partner Network (APN) Blog
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id="aws-page-content" class="lb-page-content lb-page-with-sticky-subnav blog-page blog-posts" data-page-alert-target="true"> <div class="aws-blog-content lb-row lb-row-max-large lb-snap"> <main class="lb-col lb-tiny-24" role="main" id="aws-page-content-main" tabindex="-1"> <h2 class="lb-h5 blog-title"><a href="https://aws.amazon.com/blogs/apn/">AWS Partner Network (APN) Blog</a></h2> <h1 class="lb-h2 blog-title">Tag: AWS Partner Experience Transformation</h1> <article class="blog-post" vocab="https://schema.org/" typeof="TechArticle"> <meta property="inLanguage" content="en-US"> <meta property="image" content="https://d2908q01vomqb2.cloudfront.net/77de68daecd823babbb58edb1c8e14d7106e83bb/2024/08/02/Updates-to-FTR-title-image.png"> <div class="lb-row lb-snap"> <div class="lb-col lb-mid-6 lb-tiny-24"> <a href="https://aws.amazon.com/blogs/apn/updates-to-the-aws-foundational-technical-review/" property="url" rel="bookmark"><img width="1024" height="507" 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href="mailto:?subject=Updates%20to%20the%20AWS%20Foundational%20Technical%20Review&body=Updates%20to%20the%20AWS%20Foundational%20Technical%20Review%0A%0Ahttps://aws.amazon.com/blogs/apn/updates-to-the-aws-foundational-technical-review/" target="_blank" rel="noopener noreferrer" aria-label="Share on Email"><span class="icon-envelope-square"></span></a> </li> <li class="blog-share-dialog-url"><input type="text" value="https://aws.amazon.com/blogs/apn/updates-to-the-aws-foundational-technical-review/" title="Link to Updates to the AWS Foundational Technical Review" readonly data-share-dialog-url></li> </ul> </div> </footer> <section class="blog-post-excerpt lb-rtxt" property="description"> <p>We’re streamlining the AWS Foundational Technical Review (FTR) process—including extending the renewal period and waiving the FTR for partners that have completed an AWS Well-Architected Framework Review. The AWS Foundational Technical Review (FTR) helps partners adopt AWS technical best practices specific to their software or solution.</p> </section> </div> </div> </article> <article class="blog-post" vocab="https://schema.org/" typeof="TechArticle"> <meta property="inLanguage" content="en-US"> <meta property="image" content="https://d2908q01vomqb2.cloudfront.net/77de68daecd823babbb58edb1c8e14d7106e83bb/2024/07/09/APET-July-preview-title.png"> <div class="lb-row lb-snap"> <div class="lb-col lb-mid-6 lb-tiny-24"> <a href="https://aws.amazon.com/blogs/apn/new-programs-benefits-and-tools-empowering-aws-partners-for-greater-profitability/" property="url" rel="bookmark"><img width="1024" height="512" src="https://d2908q01vomqb2.cloudfront.net/77de68daecd823babbb58edb1c8e14d7106e83bb/2024/07/09/APET-July-preview-title-1024x512.png" class="attachment-large size-large wp-post-image" alt="" loading="lazy"></a> </div> <div class="lb-col lb-mid-18 lb-tiny-24"> <h2 class="lb-bold 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secure more wins, land bigger deals, and accelerate your success. From expediting migrations, enhancing managed services, driving business-focused solutions, and expanding reseller assistance, to new levers that drive demand generation and business productivity with AWS Partner Central and AWS Marketplace, and more.</p> </section> </div> </div> </article> <article class="blog-post" vocab="https://schema.org/" typeof="TechArticle"> <meta property="inLanguage" content="en-US"> <meta property="image" content="https://d2908q01vomqb2.cloudfront.net/77de68daecd823babbb58edb1c8e14d7106e83bb/2024/07/08/Analytics-and-Insights-preview-image-1260x630.png"> <div class="lb-row lb-snap"> <div class="lb-col lb-mid-6 lb-tiny-24"> <a href="https://aws.amazon.com/blogs/apn/analytics-and-insights-dashboard/" property="url" rel="bookmark"><img width="1024" height="512" src="https://d2908q01vomqb2.cloudfront.net/77de68daecd823babbb58edb1c8e14d7106e83bb/2024/07/08/Analytics-and-Insights-preview-image-1024x512.png" class="attachment-large size-large wp-post-image" alt="" 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title="View all posts in AWS Marketplace"><span property="articleSection">AWS Marketplace</span></a>, <a href="https://aws.amazon.com/blogs/apn/category/aws-partner-network/" title="View all posts in AWS Partner Network"><span property="articleSection">AWS Partner Network</span></a>, <a href="https://aws.amazon.com/blogs/apn/category/learning-levels/foundational-100/" title="View all posts in Foundational (100)"><span property="articleSection">Foundational (100)</span></a>, <a href="https://aws.amazon.com/blogs/apn/category/news/launch/" title="View all posts in Launch"><span property="articleSection">Launch</span></a></span></span> <span><a href="https://aws.amazon.com/blogs/apn/analytics-and-insights-dashboard/" property="url">Permalink</a></span> <span><a href="https://aws.amazon.com/blogs/apn/analytics-and-insights-dashboard/#Comments"><i class="icon-comment"></i> Comments</a> </span> <span><a href="#" role="button" data-share-dialog-toggle><span class="span icon-share"></span> Share</a></span> <div class="blog-share-dialog" data-share-dialog style="display: none;"> <ul> <li> <a class="lb-txt" href="https://www.facebook.com/sharer/sharer.php?u=https://aws.amazon.com/blogs/apn/analytics-and-insights-dashboard/" target="_blank" rel="noopener noreferrer" aria-label="Share on Facebook"><span class="icon-facebook-square"></span></a> </li> <li> <a class="lb-txt" href="https://twitter.com/intent/tweet/?text=New%20Analytics%20and%20Insights%20Dashboard%20Features%20in%20AWS%20Partner%20Central&via=awscloud&url=https://aws.amazon.com/blogs/apn/analytics-and-insights-dashboard/" target="_blank" rel="noopener noreferrer" aria-label="Share on Twitter"><span class="icon-twitter-square"></span></a> </li> <li> <a class="lb-txt" href="https://www.linkedin.com/shareArticle?mini=true&title=New%20Analytics%20and%20Insights%20Dashboard%20Features%20in%20AWS%20Partner%20Central&source=Amazon%20Web%20Services&url=https://aws.amazon.com/blogs/apn/analytics-and-insights-dashboard/" 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deeper insights into your data. The latest updates include The latest updates include new Marketing Campaigns and Training and Certifications tabs, expanded funding insights, and enhancements to the Opportunities and Leads tabs.</p> </section> </div> </div> </article> <article class="blog-post" vocab="https://schema.org/" typeof="TechArticle"> <meta property="inLanguage" content="en-US"> <meta property="image" content="https://d2908q01vomqb2.cloudfront.net/77de68daecd823babbb58edb1c8e14d7106e83bb/2024/07/01/MAP-title-card.png"> <div class="lb-row lb-snap"> <div class="lb-col lb-mid-6 lb-tiny-24"> <a href="https://aws.amazon.com/blogs/apn/new-map-incentives-to-accelerate-migration-and-modernization/" property="url" rel="bookmark"><img width="1024" height="512" src="https://d2908q01vomqb2.cloudfront.net/77de68daecd823babbb58edb1c8e14d7106e83bb/2024/07/01/MAP-title-card-1024x512.png" class="attachment-large size-large wp-post-image" alt="MAP title card" loading="lazy"></a> </div> <div class="lb-col lb-mid-18 lb-tiny-24"> <h2 class="lb-bold blog-post-title"><a href="https://aws.amazon.com/blogs/apn/new-map-incentives-to-accelerate-migration-and-modernization/" property="url" rel="bookmark"><span property="name headline">New MAP Incentives to Accelerate Migration and Modernization</span></a></h2> <footer class="blog-post-meta" data-lb-comp="aws-blog:share-dialog"> <span>by <span property="author" typeof="Person"><span property="name">Janine Reynolds</span></span>, <span property="author" typeof="Person"><span property="name">Priya Bains</span></span>, and <span property="author" typeof="Person"><span property="name">Erick Levitre</span></span></span> <span>on <time property="datePublished" datetime="2024-07-01T11:15:18-07:00">01 JUL 2024</time></span> <span>in <span class="blog-post-categories"><a href="https://aws.amazon.com/blogs/apn/category/post-types/announcements/" title="View all posts in Announcements"><span property="articleSection">Announcements</span></a>, <a 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Since its inception in 2016, MAP has supported thousands of customers on their journey to AWS, and these enhancements respond directly to partner feedback for more resources to better support cloud migration and modernization efforts.</p> </section> </div> </div> </article> <article class="blog-post" vocab="https://schema.org/" typeof="TechArticle"> <meta property="inLanguage" content="en-US"> <meta property="image" content="https://d2908q01vomqb2.cloudfront.net/77de68daecd823babbb58edb1c8e14d7106e83bb/2024/06/26/BOX-featured-image.png"> <div class="lb-row lb-snap"> <div class="lb-col lb-mid-6 lb-tiny-24"> <a href="https://aws.amazon.com/blogs/apn/business-outcomes-xcelerator-program/" property="url" rel="bookmark"><img width="1024" height="512" src="https://d2908q01vomqb2.cloudfront.net/77de68daecd823babbb58edb1c8e14d7106e83bb/2024/06/26/BOX-featured-image-1024x512.png" class="attachment-large size-large wp-post-image" alt="" loading="lazy"></a> </div> <div class="lb-col lb-mid-18 lb-tiny-24"> <h2 class="lb-bold blog-post-title"><a href="https://aws.amazon.com/blogs/apn/business-outcomes-xcelerator-program/" property="url" rel="bookmark"><span property="name headline">Business Outcomes Xcelerator Program: Empowering Partners to Co-innovate and Accelerate Growth</span></a></h2> <footer class="blog-post-meta" data-lb-comp="aws-blog:share-dialog"> <span>by <span property="author" typeof="Person"><span property="name">Amanda Lowe</span></span> and <span property="author" typeof="Person"><span property="name">Priya Bains</span></span></span> <span>on <time property="datePublished" datetime="2024-06-26T10:37:07-07:00">26 JUN 2024</time></span> <span>in <span class="blog-post-categories"><a href="https://aws.amazon.com/blogs/apn/category/post-types/announcements/" title="View all posts in Announcements"><span property="articleSection">Announcements</span></a>, <a href="https://aws.amazon.com/blogs/apn/category/software/aws-marketplace/" title="View all posts in AWS 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This innovative program equips technology and services partners with the necessary tools, resources, and financial incentives to build, go-to-market, and sell outcome-driven solutions through AWS Marketplace, enabling them to deliver differentiated value to customers across various industries and use cases.</p> </section> </div> </div> </article> <article class="blog-post" vocab="https://schema.org/" typeof="TechArticle"> <meta property="inLanguage" content="en-US"> <meta property="image" content="https://d2908q01vomqb2.cloudfront.net/77de68daecd823babbb58edb1c8e14d7106e83bb/2024/06/26/MSP-featured-image-4.png"> <div class="lb-row lb-snap"> <div class="lb-col lb-mid-6 lb-tiny-24"> <a href="https://aws.amazon.com/blogs/apn/announcing-new-benefits-for-managed-services-providers/" property="url" rel="bookmark"><img width="1024" height="512" src="https://d2908q01vomqb2.cloudfront.net/77de68daecd823babbb58edb1c8e14d7106e83bb/2024/06/26/MSP-featured-image-4-1024x512.png" 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We’re excited to announce new benefits for partners looking to build, market, and grow their managed services practice, including self-serve technical enablement, workshops with AWS experts, and discounts and credits to offset tooling costs.</p> </section> </div> </div> </article> <article class="blog-post" vocab="https://schema.org/" typeof="TechArticle"> <meta property="inLanguage" content="en-US"> <meta property="image" content="https://d2908q01vomqb2.cloudfront.net/77de68daecd823babbb58edb1c8e14d7106e83bb/2024/03/20/Partner-Profitability-Incentives-thumbnail-1260x630.png"> <div class="lb-row lb-snap"> <div class="lb-col lb-mid-6 lb-tiny-24"> <a href="https://aws.amazon.com/blogs/apn/achieving-greater-profitability-aws-partner-alignment-and-incentives/" property="url" rel="bookmark"><img width="1024" height="512" src="https://d2908q01vomqb2.cloudfront.net/77de68daecd823babbb58edb1c8e14d7106e83bb/2024/03/20/Partner-Profitability-Incentives-thumbnail-1024x512.png" 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Key recommendations include mapping offerings to customer challenges through workshops, integrating solutions via partner collaboration, tailoring portfolios for segments/industries, leveraging APN programs as entry points, and using tools like the Customer Engagement Incentive. By understanding customer journeys and using AWS resources, partners can drive a $6.40 multiplier in revenue per $1 AWS sold.</p> </section> </div> </div> </article> <article class="blog-post" vocab="https://schema.org/" typeof="TechArticle"> <meta property="inLanguage" content="en-US"> <meta property="image" content="https://d2908q01vomqb2.cloudfront.net/77de68daecd823babbb58edb1c8e14d7106e83bb/2023/11/24/1130-preview-image-1260x630.png"> <div class="lb-row lb-snap"> <div class="lb-col lb-mid-6 lb-tiny-24"> <a href="https://aws.amazon.com/blogs/apn/more-value-greater-profitability-10-enhancements-to-the-aws-partner-experience/" property="url" rel="bookmark"><img width="1024" height="512" src="https://d2908q01vomqb2.cloudfront.net/77de68daecd823babbb58edb1c8e14d7106e83bb/2023/11/24/1130-preview-image-1024x512.png" class="attachment-large size-large wp-post-image" alt="" loading="lazy"></a> </div> <div class="lb-col lb-mid-18 lb-tiny-24"> <h2 class="lb-bold blog-post-title"><a href="https://aws.amazon.com/blogs/apn/more-value-greater-profitability-10-enhancements-to-the-aws-partner-experience/" property="url" rel="bookmark"><span property="name headline">More Value, Greater Profitability: 10 Enhancements to the AWS Partner Experience</span></a></h2> <footer class="blog-post-meta" data-lb-comp="aws-blog:share-dialog"> <span>by <span property="author" typeof="Person"><span property="name">Priya Bains</span></span></span> <span>on <time property="datePublished" datetime="2023-11-29T16:26:27-08:00">29 NOV 2023</time></span> <span>in <span class="blog-post-categories"><a href="https://aws.amazon.com/blogs/apn/category/post-types/announcements/" title="View all posts in Announcements"><span property="articleSection">Announcements</span></a>, <a href="https://aws.amazon.com/blogs/apn/category/software/aws-marketplace/" title="View all posts in AWS Marketplace"><span property="articleSection">AWS Marketplace</span></a>, <a 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href="mailto:?subject=More%20Value%2C%20Greater%20Profitability%3A%2010%20Enhancements%20to%20the%20AWS%20Partner%20Experience&body=More%20Value%2C%20Greater%20Profitability%3A%2010%20Enhancements%20to%20the%20AWS%20Partner%20Experience%0A%0Ahttps://aws.amazon.com/blogs/apn/more-value-greater-profitability-10-enhancements-to-the-aws-partner-experience/" target="_blank" rel="noopener noreferrer" aria-label="Share on Email"><span class="icon-envelope-square"></span></a> </li> <li class="blog-share-dialog-url"><input type="text" value="https://aws.amazon.com/blogs/apn/more-value-greater-profitability-10-enhancements-to-the-aws-partner-experience/" title="Link to More Value, Greater Profitability: 10 Enhancements to the AWS Partner Experience" readonly data-share-dialog-url></li> </ul> </div> </footer> <section class="blog-post-excerpt lb-rtxt" property="description"> <p>This post covers 10 enhancements we’re rolling out across our AWS Partner programs and services to drive partners to new heights of productivity and profitability. Announced at AWS re:Invent 2023, these enhancements are aimed at providing you more relevant and prescriptive guidance, where you need it, in a consistent and predictable manner. Learn how we’re ensuring that AWS Marketplace and partner programs provide demonstrated pathways to success—helping you drive greater customer value and profitability.</p> </section> </div> </div> </article> <article class="blog-post" vocab="https://schema.org/" typeof="TechArticle"> <meta property="inLanguage" content="en-US"> <meta property="image" content="https://d2908q01vomqb2.cloudfront.net/77de68daecd823babbb58edb1c8e14d7106e83bb/2023/11/30/MP-Channel-Partner-Momentum-featured-1-1260x630.png"> <div class="lb-row lb-snap"> <div class="lb-col lb-mid-6 lb-tiny-24"> <a href="https://aws.amazon.com/blogs/apn/channel-partner-momentum-on-aws-marketplace-drives-innovation-and-digital-transformation-for-customers/" property="url" rel="bookmark"><img width="1024" height="512" src="https://d2908q01vomqb2.cloudfront.net/77de68daecd823babbb58edb1c8e14d7106e83bb/2023/11/30/MP-Channel-Partner-Momentum-featured-1-1024x512.png" class="attachment-large size-large wp-post-image" alt="MP-Channel-Partner-Momentum-featured-1" loading="lazy"></a> </div> <div class="lb-col lb-mid-18 lb-tiny-24"> <h2 class="lb-bold blog-post-title"><a href="https://aws.amazon.com/blogs/apn/channel-partner-momentum-on-aws-marketplace-drives-innovation-and-digital-transformation-for-customers/" property="url" rel="bookmark"><span property="name headline">Channel Partner Momentum on AWS Marketplace Drives Innovation and Digital Transformation for Customers</span></a></h2> <footer class="blog-post-meta" data-lb-comp="aws-blog:share-dialog"> <span>by <span property="author" typeof="Person"><span property="name">Lauren Drigotas</span></span></span> <span>on <time property="datePublished" datetime="2023-11-29T15:58:50-08:00">29 NOV 2023</time></span> <span>in <span class="blog-post-categories"><a href="https://aws.amazon.com/blogs/apn/category/post-types/announcements/" title="View all posts in Announcements"><span property="articleSection">Announcements</span></a>, <a 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Software"><span property="articleSection">Software</span></a>, <a href="https://aws.amazon.com/blogs/apn/category/post-types/thought-leadership/" title="View all posts in Thought Leadership"><span property="articleSection">Thought Leadership</span></a></span></span> <span><a href="https://aws.amazon.com/blogs/apn/channel-partner-momentum-on-aws-marketplace-drives-innovation-and-digital-transformation-for-customers/" property="url">Permalink</a></span> <span><a href="https://aws.amazon.com/blogs/apn/channel-partner-momentum-on-aws-marketplace-drives-innovation-and-digital-transformation-for-customers/#Comments"><i class="icon-comment"></i> Comments</a> </span> <span><a href="#" role="button" data-share-dialog-toggle><span class="span icon-share"></span> Share</a></span> <div class="blog-share-dialog" data-share-dialog style="display: none;"> <ul> <li> <a class="lb-txt" 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This, in turn, has led to Channel Partners accelerating business opportunities through AWS Marketplace. This post walks through the benefits Channel Partners like Presidio are realizing from AWS Marketplace, and highlights innovations that are leading to more momentum for all Channel Partners.</p> </section> </div> </div> </article> <article class="blog-post" vocab="https://schema.org/" typeof="TechArticle"> <meta property="inLanguage" content="en-US"> <meta property="image" content="https://d2908q01vomqb2.cloudfront.net/77de68daecd823babbb58edb1c8e14d7106e83bb/2023/11/15/11.15-preview-image-1260x630.png"> <div class="lb-row lb-snap"> <div class="lb-col lb-mid-6 lb-tiny-24"> <a href="https://aws.amazon.com/blogs/apn/enhancing-aws-partner-central-to-deliver-a-simple-personalized-and-value-driven-experience/" property="url" rel="bookmark"><img width="1024" height="512" src="https://d2908q01vomqb2.cloudfront.net/77de68daecd823babbb58edb1c8e14d7106e83bb/2023/11/15/11.15-preview-image-1024x512.png" class="attachment-large size-large wp-post-image" alt="" loading="lazy"></a> </div> <div class="lb-col lb-mid-18 lb-tiny-24"> <h2 class="lb-bold blog-post-title"><a href="https://aws.amazon.com/blogs/apn/enhancing-aws-partner-central-to-deliver-a-simple-personalized-and-value-driven-experience/" property="url" rel="bookmark"><span property="name headline">Enhancing AWS Partner Central to Deliver a Simple, Personalized, and Value-Driven Experience</span></a></h2> <footer class="blog-post-meta" data-lb-comp="aws-blog:share-dialog"> <span>by <span property="author" typeof="Person"><span property="name">Priya Bains</span></span></span> <span>on <time property="datePublished" datetime="2023-11-16T12:08:19-08:00">16 NOV 2023</time></span> <span>in <span class="blog-post-categories"><a href="https://aws.amazon.com/blogs/apn/category/post-types/announcements/" title="View all posts in Announcements"><span property="articleSection">Announcements</span></a>, <a href="https://aws.amazon.com/blogs/apn/category/software/aws-marketplace/" title="View all posts in AWS Marketplace"><span 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href="mailto:?subject=Enhancing%20AWS%20Partner%20Central%20to%20Deliver%20a%20Simple%2C%20Personalized%2C%20and%20Value-Driven%20Experience&body=Enhancing%20AWS%20Partner%20Central%20to%20Deliver%20a%20Simple%2C%20Personalized%2C%20and%20Value-Driven%20Experience%0A%0Ahttps://aws.amazon.com/blogs/apn/enhancing-aws-partner-central-to-deliver-a-simple-personalized-and-value-driven-experience/" target="_blank" rel="noopener noreferrer" aria-label="Share on Email"><span class="icon-envelope-square"></span></a> </li> <li class="blog-share-dialog-url"><input type="text" value="https://aws.amazon.com/blogs/apn/enhancing-aws-partner-central-to-deliver-a-simple-personalized-and-value-driven-experience/" title="Link to Enhancing AWS Partner Central to Deliver a Simple, Personalized, and Value-Driven Experience" readonly data-share-dialog-url></li> </ul> </div> </footer> <section class="blog-post-excerpt lb-rtxt" property="description"> <p>We’re excited to announce self-service enhancements to AWS Partner Central to help you drive efficiencies, use data insights, and reach new customers with AWS Marketplace integration. Key enhancements include a self-guided partner journey with automated tasks, account and product linking across AWS Marketplace and Partner Central, a new co-sell experience with APN Customer Engagements (ACE), and more.</p> </section> </div> </div> </article> <div class="blog-pagination"> <div class="lb-btn"> <a href="https://aws.amazon.com/blogs/apn/tag/aws-partner-experience-transformation/page/2/" class="lb-btn-p"><span>← Older posts</span></a> </div> </div> </main> </div> </div> <div class="awsm"> <footer id="aws-page-footer" class="m-page-footer" role="contentinfo"> <div class="data-attr-wrapper lb-none-v-margin lb-xb-grid-wrap" style="background-color:#141f2e;" data-da-type="so" data-da-so-type="viewport" data-da-so-language="en" data-da-so-category="monitoring" data-da-so-name="footer" data-da-so-version="a"> <div class="lb-xb-grid lb-row-max-large lb-snap lb-tiny-xb-1 lb-small-xb-3 lb-large-xb-5"> <div class="lb-xbcol"> <div class="data-attr-wrapper lb-small-hide lb-btn" 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