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style="padding-bottom:56.25%;"> <script type="rocketlazyloadscript"> window.tph.articleThumb = { src: 'https://www.thepodcasthost.com/wp-content/uploads/2023/10/Podcast-Industry-Statistics-img.jpg', srcset: 'https://www.thepodcasthost.com/wp-content/uploads/2023/10/Podcast-Industry-Statistics-img-300x169.jpg 300w, https://www.thepodcasthost.com/wp-content/uploads/2023/10/Podcast-Industry-Statistics-img-1024x576.jpg 1024w, https://www.thepodcasthost.com/wp-content/uploads/2023/10/Podcast-Industry-Statistics-img-768x432.jpg 768w, https://www.thepodcasthost.com/wp-content/uploads/2023/10/Podcast-Industry-Statistics-img-290x163.jpg 290w, https://www.thepodcasthost.com/wp-content/uploads/2023/10/Podcast-Industry-Statistics-img-350x197.jpg 350w, https://www.thepodcasthost.com/wp-content/uploads/2023/10/Podcast-Industry-Statistics-img-445x250.jpg 445w, https://www.thepodcasthost.com/wp-content/uploads/2023/10/Podcast-Industry-Statistics-img-635x357.jpg 635w, https://www.thepodcasthost.com/wp-content/uploads/2023/10/Podcast-Industry-Statistics-img-580x326.jpg 580w, https://www.thepodcasthost.com/wp-content/uploads/2023/10/Podcast-Industry-Statistics-img-700x394.jpg 700w, https://www.thepodcasthost.com/wp-content/uploads/2023/10/Podcast-Industry-Statistics-img-890x501.jpg 890w, https://www.thepodcasthost.com/wp-content/uploads/2023/10/Podcast-Industry-Statistics-img-1270x714.jpg 1270w, https://www.thepodcasthost.com/wp-content/uploads/2023/10/Podcast-Industry-Statistics-img.jpg 1280w', width: 1280, height: 720 }; </script> </div> </div> </div> </header>  <aside class="tph-article-meta tph_vertical_scroll_container"> <div class="post-meta-item post-meta-item--author"> <div class="post-meta-item__avatar-wrap"> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2030%2030'%3E%3C/svg%3E" alt="author avatar" class="post-meta-item__avatar" width="30" height="30" data-lazy-src="https://secure.gravatar.com/avatar/7a1c6b7b92bbeb1b881068c7540de6c3?s=60&d=mm&r=g"><noscript><img src="https://secure.gravatar.com/avatar/7a1c6b7b92bbeb1b881068c7540de6c3?s=60&d=mm&r=g" alt="author avatar" class="post-meta-item__avatar" loading="lazy" width="30" height="30"></noscript> </div> <span class="screen-reader-text">Written by:</span> <span class="post-meta-item__label">Colin Gray</span> <a href="https://www.thepodcasthost.com/author/colinmcgray/" class="post-meta-item__link"></a> </div> <div class="post-meta-item post-meta-item--date"> <span class="screen-reader-text">Last update on:</span> <span class="post-meta-item__label">June 5, 2024</span> <time datetime="2024-06-05T07:00:00+01:00" class="screen-reader-text">Wed, 05 Jun 2024 07:00:00 +0100</time> </div> </aside>  <div class="tph-article-page__content-wrap has-sidebar"> <div class="tph-post-content" style="position: relative; z-index: 1;">   <p style="display: none;"> <p>There are so many podcast statistics, facts and trends circulating, from listener numbers to industry size. It’s hard to know where to start. So, to make your life easy, I thought I’d bring as many podcast industry stats together here, for your reading pleasure. </p><style> .wpj-jtoc.--jtoc-theme-basic-light.--jtoc-has-custom-styles { --jtoc-numeration-suffix: ". "; --jtoc-numeration-color: #adadad; } </style><div id="toc" class="tph-post-toc"><nav class="tph-post-toc__wrap"> <ol><li> <a href="#h-how-many-podcasts-are-there-right-now" title="How Many Podcasts Are There?">How Many Podcasts Are There?</a> </li><li> <a href="#h-how-many-podcast-episodes-are-there" title="How Many Podcast Episodes Are There?">How Many Podcast Episodes Are There?</a> </li><li> <a href="#h-how-many-active-podcasts-are-there" title="How Many Active Podcasts Are There?">How Many Active Podcasts Are There?</a> </li><li> <a href="#h-how-many-people-know-what-a-podcast-is" title="How Many People Know What a Podcast Is?">How Many People Know What a Podcast Is?</a> </li><li> <a href="#h-how-many-people-listen-to-podcasts" title="How Many People Listen to Podcasts?">How Many People Listen to Podcasts?</a> </li><li> <a href="#h-how-many-people-listen-to-podcasts-on-a-monthly-basis" title="Monthly Podcast Listening">Monthly Podcast Listening</a> </li><li> <a href="#how-many-people-listen-to-podcasts-on-a-daily-basis" title="Daily Podcast Listening">Daily Podcast Listening</a> </li><li> <a href="#when-do-people-listen-to-podcasts" title="When Do People Listen to Podcasts? ">When Do People Listen to Podcasts? </a> </li><li> <a href="#h-data-on-podcast-trust-engagement-amp-authority" title="Data on Podcast Trust, Engagement, & Authority ">Data on Podcast Trust, Engagement, & Authority </a> </li><li> <a href="#demographic-stats-the-womens-podcast-report" title="Demographic Stats">Demographic Stats</a> </li><li> <a href="#h-popularity-of-spoken-word-audio" title="Popularity of Spoken Word Audio">Popularity of Spoken Word Audio</a> </li><li> <a href="#h-uk-podcast-audience-statistics" title="UK Podcast Audience Statistics">UK Podcast Audience Statistics</a> </li><li> <a href="#h-what-age-group-listens-to-podcasts-most" title="What Age Group Listens to Podcasts Most?">What Age Group Listens to Podcasts Most?</a> </li><li> <a href="#h-weekly-podcast-listener-stats" title="Weekly Podcast Listener Stats">Weekly Podcast Listener Stats</a> </li><li> <a href="#what-day-of-the-week-do-podcasts-publish-episodes" title="What Day of the Week Do Podcasts Publish?">What Day of the Week Do Podcasts Publish?</a> </li><li> <a href="#h-how-many-listeners-do-podcasts-get-on-average" title="How Many Listeners Do Podcasts Get?">How Many Listeners Do Podcasts Get?</a> </li><li> <a href="#h-what-are-the-top-podcast-listening-apps-what-do-people-use-to-listen-to-podcasts" title="What are the Top Podcast Listening Apps?">What are the Top Podcast Listening Apps?</a> </li><li> <a href="#what-devices-are-people-using-to-listen-to-podcasts" title="What Devices Are People Using?">What Devices Are People Using?</a> </li><li> <a href="#what-is-the-most-popular-podcast-genre-in-the-us" title="What Is the Most Popular Genre?">What Is the Most Popular Genre?</a> </li><li> <a href="#podcast-ads-advertising-stats" title="Podcast Ads & Advertising Stats">Podcast Ads & Advertising Stats</a> </li><li> <a href="#h-what-audio-equipment-do-podcasters-most-commonly-use" title="What Audio Equipment Do Podcasters Use?">What Audio Equipment Do Podcasters Use?</a> </li><li> <a href="#h-do-podcasters-record-video-too" title="Do Podcasters Record Video Too?">Do Podcasters Record Video Too?</a> </li><li> <a href="#h-what-software-do-podcasters-use" title="What Software Do Podcasters Use?">What Software Do Podcasters Use?</a> </li><li> <a href="#h-how-long-are-podcasts-on-average" title="How Long are Podcasts, on Average?">How Long are Podcasts, on Average?</a> </li><li> <a href="#h-how-often-does-the-average-podcast-publish-an-episode" title="How Often Do Podcasts Publish?">How Often Do Podcasts Publish?</a> </li><li> <a href="#h-how-do-people-find-new-podcasts-to-listen-to" title="How Do People Find New Podcasts?">How Do People Find New Podcasts?</a> </li><li> <a href="#h-where-in-the-world-is-podcasting-growing-fastest-podcast-population-stats" title="Where in the World is Podcasting Growing Fastest? ">Where in the World is Podcasting Growing Fastest? </a> </li><li> <a href="#why-do-people-start-podcasts" title="Why Do People Start Podcasts?">Why Do People Start Podcasts?</a> </li><li> <a href="#what-do-podcasters-struggle-with-most" title="What Do Podcasters Struggle With?">What Do Podcasters Struggle With?</a> </li><li> <a href="#how-do-podcasters-measure-success" title="How Do Podcasters Measure Success?">How Do Podcasters Measure Success?</a> </li><li> <a href="#are-podcasters-concerned-with-censorship-content-moderation" title="Data on Censorship & Content Moderation">Data on Censorship & Content Moderation</a> </li><li> <a href="#h-what-organisations-are-collating-podcast-statistics" title="What Organisations Are Collating Podcast Statistics?">What Organisations Are Collating Podcast Statistics?</a> </li><li> <a href="#h-podcast-industry-statistics-references" title="Podcast Industry Statistics: References">Podcast Industry Statistics: References</a> </li></ol> </nav><button class="tph-post-toc__inline-toggle tph-aug-button tph-aug-button--wide">Expand Table of Contents</button></div><p>I’ll keep this article up to date as new reports come out. Therefore, below, you should find the latest numbers, according to the podcast industry.</p><p>So, let’s get into it. Here are the questions we’ll cover. Take your pick!</p><h2 class="wp-block-heading " id="podcast-industry-statistics">Podcast Industry Statistics</h2><figure class="wp-block-image size-large"><picture fetchpriority="high" decoding="async" class="wp-image-46492"> <source type="image/webp" data-lazy-srcset="https://www.thepodcasthost.com/wp-content/uploads/2023/04/data-stats-and-download-numbers-1-1024x576.jpg.webp 1024w, https://www.thepodcasthost.com/wp-content/uploads/2023/04/data-stats-and-download-numbers-1-300x169.jpg.webp 300w, https://www.thepodcasthost.com/wp-content/uploads/2023/04/data-stats-and-download-numbers-1-768x432.jpg.webp 768w, https://www.thepodcasthost.com/wp-content/uploads/2023/04/data-stats-and-download-numbers-1-290x163.jpg.webp 290w, https://www.thepodcasthost.com/wp-content/uploads/2023/04/data-stats-and-download-numbers-1-350x197.jpg.webp 350w, https://www.thepodcasthost.com/wp-content/uploads/2023/04/data-stats-and-download-numbers-1-445x250.jpg.webp 445w, https://www.thepodcasthost.com/wp-content/uploads/2023/04/data-stats-and-download-numbers-1-635x357.jpg.webp 635w, https://www.thepodcasthost.com/wp-content/uploads/2023/04/data-stats-and-download-numbers-1-580x326.jpg.webp 580w, https://www.thepodcasthost.com/wp-content/uploads/2023/04/data-stats-and-download-numbers-1-700x394.jpg.webp 700w, https://www.thepodcasthost.com/wp-content/uploads/2023/04/data-stats-and-download-numbers-1-890x501.jpg.webp 890w, https://www.thepodcasthost.com/wp-content/uploads/2023/04/data-stats-and-download-numbers-1-1270x714.jpg.webp 1270w, https://www.thepodcasthost.com/wp-content/uploads/2023/04/data-stats-and-download-numbers-1.jpg.webp 1280w" sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)"/> <img fetchpriority="high" decoding="async" width="1024" height="576" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%20576'%3E%3C/svg%3E" alt="podcast industry statistics" data-lazy-srcset="https://www.thepodcasthost.com/wp-content/uploads/2023/04/data-stats-and-download-numbers-1-1024x576.jpg 1024w, https://www.thepodcasthost.com/wp-content/uploads/2023/04/data-stats-and-download-numbers-1-300x169.jpg 300w, https://www.thepodcasthost.com/wp-content/uploads/2023/04/data-stats-and-download-numbers-1-768x432.jpg 768w, https://www.thepodcasthost.com/wp-content/uploads/2023/04/data-stats-and-download-numbers-1-290x163.jpg 290w, https://www.thepodcasthost.com/wp-content/uploads/2023/04/data-stats-and-download-numbers-1-350x197.jpg 350w, https://www.thepodcasthost.com/wp-content/uploads/2023/04/data-stats-and-download-numbers-1-445x250.jpg 445w, https://www.thepodcasthost.com/wp-content/uploads/2023/04/data-stats-and-download-numbers-1-635x357.jpg 635w, https://www.thepodcasthost.com/wp-content/uploads/2023/04/data-stats-and-download-numbers-1-580x326.jpg 580w, https://www.thepodcasthost.com/wp-content/uploads/2023/04/data-stats-and-download-numbers-1-700x394.jpg 700w, https://www.thepodcasthost.com/wp-content/uploads/2023/04/data-stats-and-download-numbers-1-890x501.jpg 890w, https://www.thepodcasthost.com/wp-content/uploads/2023/04/data-stats-and-download-numbers-1-1270x714.jpg 1270w, https://www.thepodcasthost.com/wp-content/uploads/2023/04/data-stats-and-download-numbers-1.jpg 1280w" data-lazy-sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)" data-lazy-src="https://www.thepodcasthost.com/wp-content/uploads/2023/04/data-stats-and-download-numbers-1-1024x576.jpg"/><noscript><img fetchpriority="high" decoding="async" width="1024" height="576" src="https://www.thepodcasthost.com/wp-content/uploads/2023/04/data-stats-and-download-numbers-1-1024x576.jpg" alt="podcast industry statistics" srcset="https://www.thepodcasthost.com/wp-content/uploads/2023/04/data-stats-and-download-numbers-1-1024x576.jpg 1024w, https://www.thepodcasthost.com/wp-content/uploads/2023/04/data-stats-and-download-numbers-1-300x169.jpg 300w, https://www.thepodcasthost.com/wp-content/uploads/2023/04/data-stats-and-download-numbers-1-768x432.jpg 768w, https://www.thepodcasthost.com/wp-content/uploads/2023/04/data-stats-and-download-numbers-1-290x163.jpg 290w, https://www.thepodcasthost.com/wp-content/uploads/2023/04/data-stats-and-download-numbers-1-350x197.jpg 350w, https://www.thepodcasthost.com/wp-content/uploads/2023/04/data-stats-and-download-numbers-1-445x250.jpg 445w, https://www.thepodcasthost.com/wp-content/uploads/2023/04/data-stats-and-download-numbers-1-635x357.jpg 635w, https://www.thepodcasthost.com/wp-content/uploads/2023/04/data-stats-and-download-numbers-1-580x326.jpg 580w, https://www.thepodcasthost.com/wp-content/uploads/2023/04/data-stats-and-download-numbers-1-700x394.jpg 700w, https://www.thepodcasthost.com/wp-content/uploads/2023/04/data-stats-and-download-numbers-1-890x501.jpg 890w, https://www.thepodcasthost.com/wp-content/uploads/2023/04/data-stats-and-download-numbers-1-1270x714.jpg 1270w, https://www.thepodcasthost.com/wp-content/uploads/2023/04/data-stats-and-download-numbers-1.jpg 1280w" sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)"/></noscript> </picture> </figure><h2 class="wp-block-heading " id="h-how-many-podcasts-are-there-right-now">How Many Podcasts Are There, Right Now?</h2><p>In total, how many podcasts are there in the world, right now? </p><blockquote class="wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow"> <p><strong><strong>There are 4,198,326 total podcasts registered, around the world.</strong></strong></p> <cite>podcastindex.org – June 2024</cite></blockquote><p><strong>This is down from 4,449,114 (-5.6%) in December 2021</strong>.</p><p>So where did over 250,000 podcasts go?</p><p>We reached out to the Podcast Index to ask if they’d changed anything at their end. In short, they’ve tightened up their criteria on what gets considered to be a valid podcast.</p><p>Unsurprisingly, there were a lot of “hey, is this thing on!?” 20-second 1-episode “podcasts” out there on the free hosting platforms, especially during the pandemic. The new criteria are that shows must have at least three episodes (one is often a trailer), and at least one of those episodes has to be 3 minutes long.</p><p>So now that we know the total number of podcasts, let’s look at one of the most in-demand of podcast statistics: how many of them are registered in the biggest listening platform – Apple? </p><blockquote class="wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow"> <p><strong><strong>Apple Podcasts hosts 2,697,376 podcasts as of June 2024</strong></strong></p> <cite>Podcast Industry Insights courtesy of Daniel J. Lewis</cite></blockquote><p><strong>This is up from 2,332,900 (+13.5%) in September 2021.</strong> To show growth over the past few years, here’s what Apple announced at WWDC in 2018:</p><blockquote class="wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow"> <p><strong>In 2018 there were 550,000 active podcasts on iTunes</strong></p> <cite>Apple, WWDC 2018</cite></blockquote><h2 class="wp-block-heading " id="h-how-many-podcast-episodes-are-there"><a name="episodes" data-lasso-id="8946" href=""></a>How Many Podcast Episodes Are There?</h2><blockquote class="wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow"> <p><strong><strong>There are currently over 95,387,932 episodes published in Apple Podcasts, as of June 2024</strong></strong></p> <cite>Podcast Industry Insights courtesy of Daniel J. Lewis</cite></blockquote><p><strong>This is up from 52,990,000 (+44%) in June 2021.</strong> Again, to compare, these stats came from Apple at WWDC in 2018:</p><blockquote class="wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow"> <p><strong>In 2018 there were 18.5 millions episodes published, total</strong> </p> <cite>Apple, WWDC 2018</cite></blockquote><h2 class="wp-block-heading " id="h-how-many-active-podcasts-are-there">How Many Active Podcasts Are There?</h2><p>The stats show that 17.2% of the podcasts on Apple Podcasts are currently active. That means they’ve released a new episode in the past 90 days.</p><blockquote class="wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow"> <p><strong><strong>There are currently 460,526 active podcasts on Apple Podcasts, as of June 2024</strong></strong></p> <cite>Podcast Industry Insights courtesy of Daniel J. Lewis</cite></blockquote><figure class="wp-block-image size-large"><picture decoding="async" class="wp-image-56548"> <source type="image/webp" data-lazy-srcset="https://www.thepodcasthost.com/wp-content/uploads/2024/06/active-podcast-statistics-1024x611.png.webp 1024w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/active-podcast-statistics-300x179.png.webp 300w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/active-podcast-statistics-768x459.png.webp 768w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/active-podcast-statistics-1536x917.png.webp 1536w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/active-podcast-statistics-290x173.png.webp 290w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/active-podcast-statistics-350x209.png.webp 350w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/active-podcast-statistics-445x266.png.webp 445w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/active-podcast-statistics-635x379.png.webp 635w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/active-podcast-statistics-580x346.png.webp 580w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/active-podcast-statistics-700x418.png.webp 700w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/active-podcast-statistics-890x531.png.webp 890w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/active-podcast-statistics-1270x758.png.webp 1270w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/active-podcast-statistics.png.webp 1976w" sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)"/> <img decoding="async" width="1024" height="611" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%20611'%3E%3C/svg%3E" alt="graph showing number of active podcast ranging 2022 to 2024" data-lazy-srcset="https://www.thepodcasthost.com/wp-content/uploads/2024/06/active-podcast-statistics-1024x611.png 1024w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/active-podcast-statistics-300x179.png 300w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/active-podcast-statistics-768x459.png 768w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/active-podcast-statistics-1536x917.png 1536w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/active-podcast-statistics-290x173.png 290w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/active-podcast-statistics-350x209.png 350w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/active-podcast-statistics-445x266.png 445w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/active-podcast-statistics-635x379.png 635w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/active-podcast-statistics-580x346.png 580w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/active-podcast-statistics-700x418.png 700w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/active-podcast-statistics-890x531.png 890w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/active-podcast-statistics-1270x758.png 1270w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/active-podcast-statistics.png 1976w" data-lazy-sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)" data-lazy-src="https://www.thepodcasthost.com/wp-content/uploads/2024/06/active-podcast-statistics-1024x611.png"/><noscript><img decoding="async" width="1024" height="611" src="https://www.thepodcasthost.com/wp-content/uploads/2024/06/active-podcast-statistics-1024x611.png" alt="graph showing number of active podcast ranging 2022 to 2024" srcset="https://www.thepodcasthost.com/wp-content/uploads/2024/06/active-podcast-statistics-1024x611.png 1024w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/active-podcast-statistics-300x179.png 300w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/active-podcast-statistics-768x459.png 768w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/active-podcast-statistics-1536x917.png 1536w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/active-podcast-statistics-290x173.png 290w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/active-podcast-statistics-350x209.png 350w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/active-podcast-statistics-445x266.png 445w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/active-podcast-statistics-635x379.png 635w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/active-podcast-statistics-580x346.png 580w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/active-podcast-statistics-700x418.png 700w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/active-podcast-statistics-890x531.png 890w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/active-podcast-statistics-1270x758.png 1270w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/active-podcast-statistics.png 1976w" sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)"/></noscript> </picture> </figure><details class="wp-block-details is-layout-flow wp-block-details-is-layout-flow"><summary>View full active podcast stats</summary> <ul class="wp-block-list"> <li>755,715 in June 2021</li> <li>548,447 in December 2021</li> <li>512,480 in April 2022</li> <li>459,11 in November 2022</li> <li>449,041 in January 2023</li> <li>474,230 in May 2023</li> <li>460,080 in October 2023</li> <li>455,938 in January 2024</li> <li>460,526 in June 2024</li> </ul> </details><blockquote class="wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow"> <p><strong>The percentage of active podcasts </strong>has been steady at 17% since October 2023</p> </blockquote><p>There was a big drop through the COVID boom year (2020 to 2021) but since the start of 2022, we’ve been relatively steady between 21% and 17%, and a bit of a rebound in mid 2023.</p><p>Here are the recent stats, on a percentage basis.</p><details class="wp-block-details is-layout-flow wp-block-details-is-layout-flow"><summary>View full active podcast percentage stats</summary> <ul class="wp-block-list"> <li>December 2020: 59% </li> <li>March 2021: 37%</li> <li>June 2021: 34%</li> <li>December 2021: 23%</li> <li>April 2022: 21%</li> <li>November 2022: 18%</li> <li>January 2023: 17.7%</li> <li>May 2023: 18.4%</li> <li>July 2023: 19%</li> <li>October 2023: 17%</li> <li>January 2024: 17%</li> <li>June 2024: 17%</li> </ul> </details><p>There was certainly a huge increase in new podcasts during the early stages of the pandemic. 2020 was a bumper year for growth as potential podcasters found more time and space to create, and therefore, turned into active podcasters. Combine that with companies turning more to digital to either market themselves, or to communicate with staff, and you have a podcasting growth spiral the likes of which we’ve never seen.</p><p>But, now – with everyone back to “normal” work and life – many of those podcasters have lost enthusiasm, and internal podcasting projects have been abandoned. So, the 2020 boom raised our numbers, and now many of those shows have turned inactive. This isn’t a bleak sign of the state of the industry; it’s just that things were so different in 2020 (and most of 2021) that it’s hard to make any reasonable comparison. </p><p>And, though the percentage of people making podcasts (and sticking at it) has been pretty stable the past couple of years, the percentage of people knowing about them and, most important of all, consuming them, has risen. </p><h2 class="wp-block-heading " id="h-how-many-people-know-what-a-podcast-is"><a name="know-what" data-lasso-id="8948" href=""></a>How Many People Know What a Podcast Is?</h2><p>There continues to be growth in the simple act of knowing <a href="https://www.thepodcasthost.com/listening/what-is-a-podcast/">what a podcast is</a>, year on year:</p><blockquote class="wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow"> <p><strong>84% of people in the US are familiar with the concept of Podcasting </strong></p> <p><strong><em>Up from 75% in 2020, 78% in 2021, 79% in 2022, and 83% in 2023</em></strong></p> <cite>Infinite Dial 2024</cite></blockquote><figure class="wp-block-image size-large"><picture decoding="async" class="wp-image-56556"> <source type="image/webp" data-lazy-srcset="https://www.thepodcasthost.com/wp-content/uploads/2024/06/familiarity-1024x558.png.webp 1024w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/familiarity-300x163.png.webp 300w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/familiarity-768x418.png.webp 768w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/familiarity-290x158.png.webp 290w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/familiarity-350x191.png.webp 350w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/familiarity-445x242.png.webp 445w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/familiarity-635x346.png.webp 635w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/familiarity-580x316.png.webp 580w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/familiarity-700x381.png.webp 700w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/familiarity-890x485.png.webp 890w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/familiarity.png.webp 1169w" sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)"/> <img decoding="async" width="1024" height="558" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%20558'%3E%3C/svg%3E" alt="84% of people in the US are familiar with the concept of Podcasting" data-lazy-srcset="https://www.thepodcasthost.com/wp-content/uploads/2024/06/familiarity-1024x558.png 1024w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/familiarity-300x163.png 300w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/familiarity-768x418.png 768w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/familiarity-290x158.png 290w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/familiarity-350x191.png 350w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/familiarity-445x242.png 445w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/familiarity-635x346.png 635w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/familiarity-580x316.png 580w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/familiarity-700x381.png 700w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/familiarity-890x485.png 890w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/familiarity.png 1169w" data-lazy-sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)" data-lazy-src="https://www.thepodcasthost.com/wp-content/uploads/2024/06/familiarity-1024x558.png"/><noscript><img decoding="async" width="1024" height="558" src="https://www.thepodcasthost.com/wp-content/uploads/2024/06/familiarity-1024x558.png" alt="84% of people in the US are familiar with the concept of Podcasting" srcset="https://www.thepodcasthost.com/wp-content/uploads/2024/06/familiarity-1024x558.png 1024w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/familiarity-300x163.png 300w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/familiarity-768x418.png 768w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/familiarity-290x158.png 290w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/familiarity-350x191.png 350w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/familiarity-445x242.png 445w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/familiarity-635x346.png 635w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/familiarity-580x316.png 580w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/familiarity-700x381.png 700w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/familiarity-890x485.png 890w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/familiarity.png 1169w" sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)"/></noscript> </picture> </figure><h4 class="wp-block-heading " id="h-what-does-this-mean">What Does This Mean?</h4><p>“Familiarity” doesn’t necessarily mean that the respondent has listened to a podcast, or even really knows how podcasts work, but that they have been exposed to the term.</p><p>As podcasts grow in their references in more traditional media and enter general conversations, so too will we see growth in familiarity; it’s a good benchmark for analyzing entry into the mainstream consciousness and out of the podcaster bubble. Indeed, this year, familiarity continues to rise at a rapid pace, with more than 3 out of 4 Americans now aware of the term “podcast”.</p><h2 class="wp-block-heading " id="h-how-many-people-listen-to-podcasts">How Many People Listen to Podcasts?</h2><p>Familiarity is one thing, but how many people have actually gone ahead and listened to a podcast? </p><p>Well, in mid-2023, <a href="https://www.edisonresearch.com/weekly-insights-8-23-2023-on-demand-audio-passes-linear-audio/" target="_blank" rel="noreferrer noopener">data from Edison Research</a> revealed that, for the first time ever, on-demand audio (like podcasts and streaming music) has leapfrogged linear audio (like radio) when it comes to ear-time in America.</p><p>On top of this, here are the latest Infinite Dial stats, released early 2024.</p><blockquote class="wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow"> <p><strong>67% of people in the US have listened to a Podcast, at least once</strong></p> <p><strong>Up from 55% in 2020, 57% in 2021, 62% in 2022, and 64% in 2023</strong></p> <cite>Infinite Dial 2024</cite></blockquote><div class="tph-tweet-this"><a class="btn tph-tweet-this__btn" target="_blank" href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.thepodcasthost.com%2Flistening%2Fpodcast-industry-stats%2F&text=%F0%9F%93%8A%20%2267%25%20of%20people%20in%20the%20US%20have%20listened%20to%20a%20Podcast%20at%20least%20once.%3Cstrong%3E%20%3C%2Fstrong%3E%22%20Find%20out%20more%20here%3A%20&via=thepodcasthost" rel="noopener noreferrer nofollow">Tweet this?</a></div><figure class="wp-block-image size-large"><picture decoding="async" class="wp-image-56558"> <source type="image/webp" data-lazy-srcset="https://www.thepodcasthost.com/wp-content/uploads/2024/06/listening-1024x578.png.webp 1024w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/listening-300x169.png.webp 300w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/listening-768x433.png.webp 768w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/listening-290x164.png.webp 290w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/listening-350x197.png.webp 350w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/listening-445x251.png.webp 445w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/listening-635x358.png.webp 635w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/listening-580x327.png.webp 580w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/listening-700x395.png.webp 700w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/listening-890x502.png.webp 890w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/listening.png.webp 1175w" sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)"/> <img decoding="async" width="1024" height="578" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%20578'%3E%3C/svg%3E" alt="67% of people in the US have listened to a Podcast, at least once" data-lazy-srcset="https://www.thepodcasthost.com/wp-content/uploads/2024/06/listening-1024x578.png 1024w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/listening-300x169.png 300w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/listening-768x433.png 768w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/listening-290x164.png 290w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/listening-350x197.png 350w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/listening-445x251.png 445w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/listening-635x358.png 635w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/listening-580x327.png 580w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/listening-700x395.png 700w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/listening-890x502.png 890w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/listening.png 1175w" data-lazy-sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)" data-lazy-src="https://www.thepodcasthost.com/wp-content/uploads/2024/06/listening-1024x578.png"/><noscript><img decoding="async" width="1024" height="578" src="https://www.thepodcasthost.com/wp-content/uploads/2024/06/listening-1024x578.png" alt="67% of people in the US have listened to a Podcast, at least once" srcset="https://www.thepodcasthost.com/wp-content/uploads/2024/06/listening-1024x578.png 1024w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/listening-300x169.png 300w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/listening-768x433.png 768w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/listening-290x164.png 290w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/listening-350x197.png 350w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/listening-445x251.png 445w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/listening-635x358.png 635w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/listening-580x327.png 580w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/listening-700x395.png 700w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/listening-890x502.png 890w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/listening.png 1175w" sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)"/></noscript> </picture> </figure><h4 class="wp-block-heading " id="h-what-does-this-mean-0">What Does This Mean?</h4><p><span style="font-weight: 400;">Infinite Dial analyzes listenership in steps: </span></p><ul class="wp-block-list"> <li>Have ever listened to a podcast</li> <li>Monthly Podcast Listeners</li> <li>Weekly Podcast Listeners</li> </ul><p><span style="font-weight: 400;">The gap between listenership and familiarity has often seemed insurmountable. How do we get the people familiar with the term to become interested in trying a podcast, or invested enough to learn how to listen? What kind of tools can we use to get them there? </span></p><p><span style="font-weight: 400;">Listenership continues to grow, with a</span> 10% climb over the past four years!</p><p>On top of this data, the <a href="https://www.edisonresearch.com/weekly-insights-5-3-2023-small-accomplishments-worth-celebrating/" target="_blank" rel="noreferrer noopener">Share of Ear study by Edison Researc</a>h indicates that podcasts now occupy 9% of Americans’ total audio consumption time, with an all-time high 31% of all spoken word audio listening going to podcasts.</p><h2 class="wp-block-heading " id="h-how-many-people-listen-to-podcasts-on-a-monthly-basis"><a name="regularly" data-lasso-id="8949" href=""></a>How Many People Listen to Podcasts on a Monthly Basis?</h2><p>Both monthly and weekly listenership fell slightly in 2022 but came back stronger in 2023 and has continued to grow into 2024. <span style="font-weight: 400;"> </span></p><div class="wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <blockquote class="wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow"> <p><strong>47% of people in the US (12+) listened in the last month</strong></p> <p><strong>Up from 42% in 2023</strong></p> <cite>Infinite Dial 2024</cite></blockquote> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <blockquote class="wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow"> <p><strong>34% of people in the US (12+) listened in the last week</strong></p> <p><strong>Up from 31% in 2023</strong></p> <cite>Infinite Dial 2024</cite></blockquote> </div> </div><figure class="wp-block-image size-large"><picture decoding="async" class="wp-image-56561"> <source type="image/webp" data-lazy-srcset="https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-1024x569.png.webp 1024w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-300x167.png.webp 300w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-768x427.png.webp 768w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-290x161.png.webp 290w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-350x195.png.webp 350w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-445x247.png.webp 445w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-635x353.png.webp 635w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-580x323.png.webp 580w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-700x389.png.webp 700w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-890x495.png.webp 890w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly.png.webp 1185w" sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)"/> <img decoding="async" width="1024" height="569" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%20569'%3E%3C/svg%3E" alt="47% of people in the US (12+) listened in the last month" data-lazy-srcset="https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-1024x569.png 1024w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-300x167.png 300w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-768x427.png 768w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-290x161.png 290w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-350x195.png 350w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-445x247.png 445w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-635x353.png 635w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-580x323.png 580w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-700x389.png 700w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-890x495.png 890w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly.png 1185w" data-lazy-sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)" data-lazy-src="https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-1024x569.png"/><noscript><img decoding="async" width="1024" height="569" src="https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-1024x569.png" alt="47% of people in the US (12+) listened in the last month" srcset="https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-1024x569.png 1024w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-300x167.png 300w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-768x427.png 768w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-290x161.png 290w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-350x195.png 350w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-445x247.png 445w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-635x353.png 635w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-580x323.png 580w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-700x389.png 700w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-890x495.png 890w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly.png 1185w" sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)"/></noscript> </picture> </figure><h4 class="wp-block-heading " id="h-what-does-this-mean-1">What Does This Mean?</h4><p><span style="font-weight: 400;">In 2022, we saw the first drop</span> in regular monthly podcasting listening in almost ten years (since 2013), but these have bounced back with interest. </p><ul class="wp-block-list"> <li>Monthly listening fell from 41% in 2021 to 38% in 2022 but has now far exceeded its 2021 numbers.</li> <li>Weekly listening fell from 28% in 2021 to 26% in 2022 but has now far exceeded its 2021 numbers.</li> </ul><p>Let’s look back on our take during the slight downturn in 2022.</p><blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p>“Is this disheartening? I don’t think so. Overall listenership grew really strongly (those who have started listening <em>at all</em> to podcasts). So, those new listeners might take a while to develop into more regular listeners, and that might drag down our % here a little.</p> <p>Or, the general world craziness may just have disrupted enough routines to contribute to lowering that number. We all know 2020 and 2021 were crazy in all sorts of ways, and that was bound to change people’s habits. </p> <p>I think we’ll have to wait until 2023’s numbers to see if it’s a true trend.” </p> </blockquote><p>Well, we have, and it wasn’t, so that’s great news for the medium as a whole. </p><p>Of course, that doesn’t mean there won’t be more plateaus and dips in the future. It just means that we shouldn’t get too downhearted when they occur. (Or, get too carried away when we see big leaps in growth, for that matter!)</p><figure class="wp-block-image size-full"><picture decoding="async" class="wp-image-43320"> <source type="image/webp" data-lazy-srcset="https://www.thepodcasthost.com/wp-content/uploads/2022/12/podcasting-daily-reach.jpg.webp 898w, https://www.thepodcasthost.com/wp-content/uploads/2022/12/podcasting-daily-reach-300x160.jpg.webp 300w, https://www.thepodcasthost.com/wp-content/uploads/2022/12/podcasting-daily-reach-768x409.jpg.webp 768w, https://www.thepodcasthost.com/wp-content/uploads/2022/12/podcasting-daily-reach-290x154.jpg.webp 290w, https://www.thepodcasthost.com/wp-content/uploads/2022/12/podcasting-daily-reach-350x186.jpg.webp 350w, https://www.thepodcasthost.com/wp-content/uploads/2022/12/podcasting-daily-reach-445x237.jpg.webp 445w, https://www.thepodcasthost.com/wp-content/uploads/2022/12/podcasting-daily-reach-635x338.jpg.webp 635w, https://www.thepodcasthost.com/wp-content/uploads/2022/12/podcasting-daily-reach-580x309.jpg.webp 580w, https://www.thepodcasthost.com/wp-content/uploads/2022/12/podcasting-daily-reach-700x373.jpg.webp 700w, https://www.thepodcasthost.com/wp-content/uploads/2022/12/podcasting-daily-reach-890x474.jpg.webp 890w" sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)"/> <img decoding="async" width="898" height="478" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20898%20478'%3E%3C/svg%3E" alt="Daily reach of podcasting: % of Americans 13+ who listen to a podcast each day" data-lazy-srcset="https://www.thepodcasthost.com/wp-content/uploads/2022/12/podcasting-daily-reach.jpg 898w, https://www.thepodcasthost.com/wp-content/uploads/2022/12/podcasting-daily-reach-300x160.jpg 300w, https://www.thepodcasthost.com/wp-content/uploads/2022/12/podcasting-daily-reach-768x409.jpg 768w, https://www.thepodcasthost.com/wp-content/uploads/2022/12/podcasting-daily-reach-290x154.jpg 290w, https://www.thepodcasthost.com/wp-content/uploads/2022/12/podcasting-daily-reach-350x186.jpg 350w, https://www.thepodcasthost.com/wp-content/uploads/2022/12/podcasting-daily-reach-445x237.jpg 445w, https://www.thepodcasthost.com/wp-content/uploads/2022/12/podcasting-daily-reach-635x338.jpg 635w, https://www.thepodcasthost.com/wp-content/uploads/2022/12/podcasting-daily-reach-580x309.jpg 580w, https://www.thepodcasthost.com/wp-content/uploads/2022/12/podcasting-daily-reach-700x373.jpg 700w, https://www.thepodcasthost.com/wp-content/uploads/2022/12/podcasting-daily-reach-890x474.jpg 890w" data-lazy-sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)" data-lazy-src="https://www.thepodcasthost.com/wp-content/uploads/2022/12/podcasting-daily-reach.jpg"/><noscript><img decoding="async" width="898" height="478" src="https://www.thepodcasthost.com/wp-content/uploads/2022/12/podcasting-daily-reach.jpg" alt="Daily reach of podcasting: % of Americans 13+ who listen to a podcast each day" srcset="https://www.thepodcasthost.com/wp-content/uploads/2022/12/podcasting-daily-reach.jpg 898w, https://www.thepodcasthost.com/wp-content/uploads/2022/12/podcasting-daily-reach-300x160.jpg 300w, https://www.thepodcasthost.com/wp-content/uploads/2022/12/podcasting-daily-reach-768x409.jpg 768w, https://www.thepodcasthost.com/wp-content/uploads/2022/12/podcasting-daily-reach-290x154.jpg 290w, https://www.thepodcasthost.com/wp-content/uploads/2022/12/podcasting-daily-reach-350x186.jpg 350w, https://www.thepodcasthost.com/wp-content/uploads/2022/12/podcasting-daily-reach-445x237.jpg 445w, https://www.thepodcasthost.com/wp-content/uploads/2022/12/podcasting-daily-reach-635x338.jpg 635w, https://www.thepodcasthost.com/wp-content/uploads/2022/12/podcasting-daily-reach-580x309.jpg 580w, https://www.thepodcasthost.com/wp-content/uploads/2022/12/podcasting-daily-reach-700x373.jpg 700w, https://www.thepodcasthost.com/wp-content/uploads/2022/12/podcasting-daily-reach-890x474.jpg 890w" sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)"/></noscript> </picture> </figure><h2 class="wp-block-heading " id="how-many-people-listen-to-podcasts-on-a-daily-basis">How Many People Listen to Podcasts on a Daily Basis?</h2><p>In November 2022, <a href="https://www.edisonresearch.com/weekly-insights-11-10-22-the-steady-climb-of-podcastings-reach-in-the-u-s/" target="_blank" rel="noreferrer noopener">Edison Weekly Insights</a> revealed that daily podcast listening among Americans continues to grow. </p><blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p>In 2014, the first year of the Share of Ear survey, podcasts reached 5% of those in the U.S. age 13+. <strong>As of our most recent data, Q3 2022, podcasts now reach 18% of those age 13+ in the U.S. — a 20% increase in the past year (Q3 2021), and over three times the reach of 2014. </strong></p> </blockquote><h2 class="wp-block-heading " id="when-do-people-listen-to-podcasts">When Do People Listen to Podcasts? </h2><p>A YouGov survey ‘<a href="https://business.yougov.com/content/45191-what-situations-do-americans-listen-podcasts">What situations do Americans listen to podcasts</a>?’ asked listeners when they’re most likely to listen to shows. </p><p>The most popular podcast-listening situations respondents gave were the following:</p><ul class="wp-block-list"> <li>49% said they listen to podcasts <strong>while doing chores</strong> (the gender split was 43% male vs 55% female) </li> <li>42% said they listen to podcasts on their <strong>work commute</strong></li> <li>29% said they listen to podcasts while <strong>working out</strong>.</li> </ul><h3 class="wp-block-heading " id="h-car-amp-commute-based-podcast-listening">Car & Commute-Based Podcast Listening</h3><p>According to Edison Research, <a href="https://www.edisonresearch.com/in-car-listening-and-infotainment-systems/" target="_blank" rel="noreferrer noopener">individuals with Apple CarPlay or Android Auto in their vehicles tend to engage with podcasts for nearly twice the duration compared to those without these features</a>. </p><h2 class="wp-block-heading " id="h-data-on-podcast-trust-engagement-amp-authority">Data on Podcast Trust, Engagement, & Authority </h2><p>Podcasts are gaining trust and engagement as a source of news and information. <a href="https://www.pewresearch.org/journalism/2023/04/18/podcasts-as-a-source-of-news-and-information/" target="_blank" rel="noreferrer noopener">A study by The Pew Research Center</a> shows that two-thirds of listeners hear news discussions on podcasts, expecting accuracy. </p><p><a href="https://ariyh.beehiiv.com/p/headphones-make-audio-more-effective?" target="_blank" rel="noreferrer noopener">Research by the University of California</a> suggests that headphone listening is twice as effective for message reception, with 93% of podcast consumption happening on headphones. </p><p>According to data presented in <a href="https://audacyinc.com/state-of-audio/spring-2023/" target="_blank" rel="noreferrer noopener">Audacy’s Spring 2023 State of Audio guide</a>, advertisers benefit from podcast host reads, which outperform social media. </p><p>And a <a href="https://podnews.net/press-release/acast-spain-survey-2023" target="_blank" rel="noreferrer noopener">Spanish listener survey by Acast</a> reveals that 97% of listeners have a positive perception of brands advertised on podcasts. </p><p>Overall, this data helps build a picture that <a href="https://www.thepodcasthost.com/business-of-podcasting/podcasts-trusted-news-source/">podcasts have become a trusted medium for content and advertising</a>.</p><h2 class="wp-block-heading " id="demographic-stats-the-womens-podcast-report">Demographic Stats: The Women’s Podcast Report</h2><p><a href="https://www.edisonresearch.com/wp-content/uploads/2022/12/Womens-Podcast-Report-2022.pdf" target="_blank" rel="noreferrer noopener">The Women’s Podcast Report</a> surveyed 1,500 Americans who self-identify as women, aged 18+ in August of 2022 and listen to podcasts monthly.</p><blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p>Over 1 in 3 U.S. Women 18+ (35%) have listened to a podcast in the past month. This is up 67% over the past 5 years, and now represents an estimated 47 million women.</p> </blockquote><p>And</p><blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p>Women listen to a variety of podcast content – on average, they listen to 5.7 different genres or topics. Some groups are even more voracious, with women aged 25-34 listening to 6.9 topics, Hispanic women listening to 6.8 topics, and moms listening to 6.5 topics.</p> </blockquote><p><a href="https://www.edisonresearch.com/wp-content/uploads/2022/12/Womens-Podcast-Report-2022.pdf" target="_blank" rel="noreferrer noopener">Read the Women’s Podcast Report</a></p><h2 class="wp-block-heading " id="h-popularity-of-spoken-word-audio">Popularity of Spoken Word Audio</h2><p>Podcasting doesn’t have a monopoly on audio content. The medium must still compete with audiobooks, radio and streaming music platforms.</p><ul class="wp-block-list"> <li>Spoken word’s share of audio listening has risen 45% over the last eight years</li> <li>There’s been a 25% increase in spoken word audio listeners in the US from 2014 to 2022 (105 million to 131 million)</li> <li>Gen Z (aged 13-24) spends 22% of their listening time on spoken word, compared to just 9% of the same age group back in 2014. That’s a whopping 214% growth.</li> </ul><p>Source: <a href="https://www.nationalpublicmedia.com/uploads/2022/10/2022-Spoken-Word-Audio-Report_NPR-and-Edison-Research.pdf" target="_blank" rel="noreferrer noopener">The Spoken Word Audio Report</a></p><h3 class="wp-block-heading " id="how-popular-are-audiobooks">How Popular Are Audiobooks?</h3><figure class="wp-block-image size-large"><picture decoding="async" class="wp-image-56573"> <source type="image/webp" data-lazy-srcset="https://www.thepodcasthost.com/wp-content/uploads/2024/06/audiobooks-1024x573.png.webp 1024w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/audiobooks-300x168.png.webp 300w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/audiobooks-768x429.png.webp 768w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/audiobooks-290x162.png.webp 290w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/audiobooks-350x196.png.webp 350w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/audiobooks-445x249.png.webp 445w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/audiobooks-635x355.png.webp 635w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/audiobooks-580x324.png.webp 580w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/audiobooks-700x391.png.webp 700w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/audiobooks-890x498.png.webp 890w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/audiobooks.png.webp 1184w" sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)"/> <img decoding="async" width="1024" height="573" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%20573'%3E%3C/svg%3E" alt="Audiobook listening in last year show an estimate of 109 Million, and a new high made in 2024" data-lazy-srcset="https://www.thepodcasthost.com/wp-content/uploads/2024/06/audiobooks-1024x573.png 1024w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/audiobooks-300x168.png 300w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/audiobooks-768x429.png 768w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/audiobooks-290x162.png 290w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/audiobooks-350x196.png 350w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/audiobooks-445x249.png 445w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/audiobooks-635x355.png 635w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/audiobooks-580x324.png 580w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/audiobooks-700x391.png 700w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/audiobooks-890x498.png 890w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/audiobooks.png 1184w" data-lazy-sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)" data-lazy-src="https://www.thepodcasthost.com/wp-content/uploads/2024/06/audiobooks-1024x573.png"/><noscript><img decoding="async" width="1024" height="573" src="https://www.thepodcasthost.com/wp-content/uploads/2024/06/audiobooks-1024x573.png" alt="Audiobook listening in last year show an estimate of 109 Million, and a new high made in 2024" srcset="https://www.thepodcasthost.com/wp-content/uploads/2024/06/audiobooks-1024x573.png 1024w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/audiobooks-300x168.png 300w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/audiobooks-768x429.png 768w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/audiobooks-290x162.png 290w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/audiobooks-350x196.png 350w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/audiobooks-445x249.png 445w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/audiobooks-635x355.png 635w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/audiobooks-580x324.png 580w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/audiobooks-700x391.png 700w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/audiobooks-890x498.png 890w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/audiobooks.png 1184w" sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)"/></noscript> </picture> </figure><ul class="wp-block-list"> <li>Audiobook listening in the US <a href="https://www.edisonresearch.com/wp-content/uploads/2024/04/The-Infinite-Dial-2024-Deck.pdf" target="_blank" rel="noreferrer noopener">has grown 10% since 2022</a> </li> <li>Audiobooks’ share of overall time spent listening to audio has grown 106% since 2017</li> <li>Daily reach of audiobook consumption has <a href="https://www.audiopub.org/uploads/pdf/Sales-and-Consumer-Surveys-Press-Release-2022.pdf" target="_blank" rel="noreferrer noopener">grown 94% since 2017</a></li> <li><a href="https://literacytrust.org.uk/research-services/research-reports/audiobooks-a-survey-of-uk-adults-in-2021/" target="_blank" rel="noreferrer noopener">44% of UK adults said they listened to audiobooks in their spare time in 2021</a> (27% said they listened at least once per week) </li> <li><a href="https://www.statista.com/statistics/261185/number-of-audiobooks-published-in-the-us/" target="_blank" rel="noreferrer noopener">The number of audiobook titles published in the US increased 66% between 2018 and 2022</a>. </li> <li><a href="https://www.grandviewresearch.com/industry-analysis/audiobooks-market" target="_blank" rel="noreferrer noopener">The global audiobook market was worth $4.2 million in 2021 and is set to grow annually at a rate of 26% between 2022-2030</a></li> <li><a href="https://www.audiopub.org/uploads/pdf/Sales-and-Consumer-Surveys-Press-Release-2022.pdf" target="_blank" rel="noreferrer noopener">41% of audiobook listeners</a> say they subscribe to at least one audiobook service.</li> </ul><h3 class="wp-block-heading " id="us-radio-stats">U.S. Radio Stats</h3><p><a href="https://www.statista.com/topics/1330/radio/" target="_blank" rel="noreferrer noopener">Statista</a> reported that radio had a weekly reach of around 82.5% among adults in the US, as of April 2022. There are over 15,445 radio stations competing for a share of this market.</p><h3 class="wp-block-heading " id="what-about-streaming-music">What About Streaming Music?</h3><ul class="wp-block-list"> <li>Music streaming revenues have multiplied more than 28 times since 2012</li> <li>The number of music streaming service subscribers worldwide grew 72% between 2019 and 2021 (305 million to 524 million).</li> </ul><p>Source: <a href="https://www.statista.com/statistics/587216/music-streaming-revenue/" target="_blank" rel="noreferrer noopener">Statista</a></p><h2 class="wp-block-heading " id="h-uk-podcast-audience-statistics">UK Podcast Audience Statistics</h2><h3 class="wp-block-heading " id="h-how-many-people-listen-to-podcasts-in-the-uk">How Many People Listen to Podcasts in the UK? </h3><p>Let’s break out the UK podcast statistics, based on the recent Ofcom survey, in April 2023, and Rajar’s regular survey. The situation in the UK is a little different, with lower listening stats across the board, and not much movement for the past couple of years. </p><blockquote class="wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow"> <p><strong>50% of adults in the UK have listened to a podcast</strong></p> <cite>Ofcom podcast survey, April 2023</cite></blockquote><p>The UK’s 50/50 split of podcast listeners to non-listeners hasn’t changed since 2021. </p><blockquote class="wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow"> <p><strong>25.5% of adults in the UK are regular podcast listeners</strong></p> <cite><strong>Regular means once per week or more</strong> (Ofcom podcast survey, April 2023)</cite></blockquote><p>This is up 0.5% since last year, so, again, not much has changed. </p><p>However, the <a href="https://www.rajar.co.uk/docs/news/MIDAS_Spring_2023.pdf?" target="_blank" rel="noreferrer noopener">Spring 2023 MIDAS Report from RAJAR</a> reveals a doubling in weekly podcast listeners over the past five years, reaching 22.8% of the population. The report highlights a significant increase in time spent listening to podcasts, more than 2.3 times higher than before. Interestingly, 80% of podcast listeners in the UK enjoy between one and three episodes per week.</p><h2 class="wp-block-heading " id="h-what-age-group-listens-to-podcasts-most">What Age Group Listens to Podcasts Most?</h2><p>Men aged 25-34 make up the core audience of podcasting, <a href="https://www.edisonresearch.com/06-28-2023-weekly-insights-drilling-down-to-the-core/" target="_blank" rel="noreferrer noopener">according to data from Edison Research</a>. They spend 16% of all of their audio time with podcasts. </p><p>Here are more age and demographic stats from Edison Research’s Infinite Dial Report 2024: <a name="how-many" data-lasso-id="8950" href=""></a></p><figure class="wp-block-image size-large"><picture decoding="async" class="wp-image-56563"> <source type="image/webp" data-lazy-srcset="https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-by-age-1024x572.png.webp 1024w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-by-age-300x168.png.webp 300w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-by-age-768x429.png.webp 768w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-by-age-290x162.png.webp 290w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-by-age-350x196.png.webp 350w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-by-age-445x249.png.webp 445w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-by-age-635x355.png.webp 635w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-by-age-580x324.png.webp 580w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-by-age-700x391.png.webp 700w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-by-age-890x498.png.webp 890w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-by-age.png.webp 1177w" sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)"/> <img decoding="async" width="1024" height="572" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%20572'%3E%3C/svg%3E" alt="59% of 12 to 34 years olds listen to podcasts on a monthly basis, while 27% of 55+ listen at the same frequency." data-lazy-srcset="https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-by-age-1024x572.png 1024w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-by-age-300x168.png 300w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-by-age-768x429.png 768w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-by-age-290x162.png 290w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-by-age-350x196.png 350w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-by-age-445x249.png 445w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-by-age-635x355.png 635w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-by-age-580x324.png 580w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-by-age-700x391.png 700w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-by-age-890x498.png 890w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-by-age.png 1177w" data-lazy-sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)" data-lazy-src="https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-by-age-1024x572.png"/><noscript><img decoding="async" width="1024" height="572" src="https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-by-age-1024x572.png" alt="59% of 12 to 34 years olds listen to podcasts on a monthly basis, while 27% of 55+ listen at the same frequency." srcset="https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-by-age-1024x572.png 1024w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-by-age-300x168.png 300w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-by-age-768x429.png 768w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-by-age-290x162.png 290w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-by-age-350x196.png 350w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-by-age-445x249.png 445w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-by-age-635x355.png 635w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-by-age-580x324.png 580w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-by-age-700x391.png 700w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-by-age-890x498.png 890w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/monthly-by-age.png 1177w" sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)"/></noscript> </picture> </figure><h3 class="wp-block-heading " id="h-what-do-these-podcast-statistics-mean">What do these Podcast Statistics Mean?</h3><blockquote class="wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow"> <p><strong>59% of 12 to 34 years olds listen to podcasts on a monthly basis, while 27% of 55+ listen at the same frequency.</strong></p> <cite>Infinite Dial 2024</cite></blockquote><p>It looks like podcasting is a young person’s game! Proportionally, people in the 12 to 34-year-old age group listen to podcasts more frequently than their older counterparts. Well more than half of all 12 to 34-year-olds listened to a show within the last month, which has even exceeded the 2021 pandemic boom.</p><p><span style="font-weight: 400;">The segmentation still shows a steep drop-off in the overall number of regular listeners once it hits the 55+ range (27% in 2024), but that number has also exceeded its 2021 high</span>, so there are encouraging signs. </p><p>The 35-54 range has shown consistent growth for the past four years, too, climbing 15% since 2020.</p><h4 class="wp-block-heading " id="h-podcast-listening-in-ages-55">Podcast Listening in Ages 55+</h4><p>A study released in April 2023 by Edison Research and NPR found that <a href="https://www.edisonresearch.com/hit-play-boomer-podcastings-age-55-opportunity-from-npr-and-edison-research/" target="_blank" rel="noreferrer noopener">podcasting has a largely untapped audience in the age 55+ demographic</a>.</p><blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p>The new data reveals that while podcast listening has grown dramatically over the last five years overall, listening among “Baby Boomers” has not grown and is at a far lower level than younger demographics. According to the report from Edison Research and NPR, Boomers have the tools and the interest to listen, but increased education and targeting are required.</p> <cite>Hit Play, Boomer!</cite></blockquote><p>Men aged 55-64 spend only 4% of their total audio time with podcasts <a href="https://www.edisonresearch.com/06-28-2023-weekly-insights-drilling-down-to-the-core/">according to another report by Edison Research</a>. </p><h4 class="wp-block-heading " id="kids-podcast-listening">Kids Podcast Listening</h4><p>A 2022 survey from Kids Listen reported that nearly half of all kids who listen to podcasts do so daily. Kids podcasts also show a high level of trust amongst parents compared to other mediums like TV and social media influencers.</p><p>Meanwhile, data in the <a href="https://www.edisonresearch.com/the-kids-podcast-listener-report/" target="_blank" rel="noreferrer noopener">Kids Podcast Listener Report</a> from Edison Research suggests that 29% 6-12 year olds in the US are monthly podcast listeners, and that 87% of them have shared a takeaway or lesson with others. </p><h4 class="wp-block-heading " id="gen-z-podcast-listening">Gen Z Podcast Listening</h4><p><a href="https://www.sxmmedia.com/insights/growing-up-with-podcasts-the-gen-z-podcast-listener-report" target="_blank" rel="noreferrer noopener">SXM Media’s Gen Z Podcast Listener Report</a> examined the podcast listening habits of individuals aged 13 to 24 in the United States. The report, based on research conducted by Edison, reveals that <a href="https://www.thepodcasthost.com/business-of-podcasting/gen-z-podcast-listeners/">47% of Gen Z listeners have engaged with podcasts within the past month</a>. Notably, this group demonstrates greater diversity compared to the overall monthly podcast listener base in the US. When it comes to discovering new shows, Gen Z podcast listeners primarily rely on platforms like YouTube, TikTok, and Instagram. </p><p>According to a <a href="https://ads.spotify.com/en-GB/culture-next/gen-z-trends-report/" target="_blank" rel="noreferrer noopener">recent report from Spotify in the UK</a>, Gen Z represents the music and podcast streaming platform’s most rapidly expanding demographic. In the first half of 2023, this generation has witnessed a remarkable 58% increase in year-on-year podcast plays. Additionally, 39% of these Gen Z listeners opt to <a href="https://www.thepodcasthost.com/editing-production/podcasts-at-1-5x-speed-take-control-of-your-flow/">listen at an accelerated playback speed</a>.</p><h2 class="wp-block-heading " id="h-weekly-podcast-listener-stats">Weekly Podcast Listener Stats</h2><blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p><strong>Just under 100 million Americans age 12 and older now listen to podcasts every week.</strong></p> <cite><strong>Infinite Dial 2024</strong></cite></blockquote><p>With an estimated 34% of the US population listening to podcasts on a weekly basis, here’s a further breakdown of weekly podcast consumption. </p><figure class="wp-block-image size-large"><picture decoding="async" class="wp-image-56531"> <source type="image/webp" data-lazy-srcset="https://www.thepodcasthost.com/wp-content/uploads/2024/06/average-weekly-listens-1024x572.png.webp 1024w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/average-weekly-listens-300x168.png.webp 300w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/average-weekly-listens-768x429.png.webp 768w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/average-weekly-listens-290x162.png.webp 290w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/average-weekly-listens-350x196.png.webp 350w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/average-weekly-listens-445x249.png.webp 445w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/average-weekly-listens-635x355.png.webp 635w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/average-weekly-listens-580x324.png.webp 580w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/average-weekly-listens-700x391.png.webp 700w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/average-weekly-listens-890x497.png.webp 890w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/average-weekly-listens.png.webp 1179w" sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)"/> <img decoding="async" width="1024" height="572" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%20572'%3E%3C/svg%3E" alt="Average number of podcast episodes listened to in a week:" data-lazy-srcset="https://www.thepodcasthost.com/wp-content/uploads/2024/06/average-weekly-listens-1024x572.png 1024w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/average-weekly-listens-300x168.png 300w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/average-weekly-listens-768x429.png 768w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/average-weekly-listens-290x162.png 290w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/average-weekly-listens-350x196.png 350w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/average-weekly-listens-445x249.png 445w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/average-weekly-listens-635x355.png 635w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/average-weekly-listens-580x324.png 580w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/average-weekly-listens-700x391.png 700w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/average-weekly-listens-890x497.png 890w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/average-weekly-listens.png 1179w" data-lazy-sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)" data-lazy-src="https://www.thepodcasthost.com/wp-content/uploads/2024/06/average-weekly-listens-1024x572.png"/><noscript><img decoding="async" width="1024" height="572" src="https://www.thepodcasthost.com/wp-content/uploads/2024/06/average-weekly-listens-1024x572.png" alt="Average number of podcast episodes listened to in a week:" srcset="https://www.thepodcasthost.com/wp-content/uploads/2024/06/average-weekly-listens-1024x572.png 1024w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/average-weekly-listens-300x168.png 300w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/average-weekly-listens-768x429.png 768w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/average-weekly-listens-290x162.png 290w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/average-weekly-listens-350x196.png 350w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/average-weekly-listens-445x249.png 445w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/average-weekly-listens-635x355.png 635w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/average-weekly-listens-580x324.png 580w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/average-weekly-listens-700x391.png 700w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/average-weekly-listens-890x497.png 890w, https://www.thepodcasthost.com/wp-content/uploads/2024/06/average-weekly-listens.png 1179w" sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)"/></noscript> </picture> </figure><p><strong>Average number of podcast episodes listened to in a week:</strong></p><ul class="wp-block-list"> <li><strong>8.3 – total weekly podcast listeners</strong></li> <li><strong>9.5 – female weekly podcast listeners</strong></li> <li><strong>7.2 – male weekly podcast listeners</strong></li> </ul><blockquote class="wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow"> <p><strong>Podcast fans consume over 8 episodes per week, on average, whilst female podcast fans consume between 9 and 10 episodes per week</strong>.</p> <cite>Infinite Dial 2024</cite></blockquote><h2 class="wp-block-heading " id="what-day-of-the-week-do-podcasts-publish-episodes">What Day of the Week Do Podcasts Publish Episodes?</h2><p>Wednesdays and Thursdays seem to be the most popular day for publishing podcasts, according to this <a href="https://features.podchaser.com/wp-content/uploads/2022/12/LP_All-the-November-Data-Story-Charts.pdf" target="_blank" rel="noreferrer noopener">2022 report by Podchaser</a>. The weekend sees a big dip in new uploads, with Saturday being the least popular day.</p><h2 class="wp-block-heading " id="h-how-many-listeners-do-podcasts-get-on-average">How Many Listeners Do Podcasts Get on Average?</h2><p>This is the number everyone cares about: how do you compare to other podcasters? Here are stats from Buzzsprout, one of the biggest podcast hosting providers in the world, on how many listeners podcasts tend to get. </p><p>Here is your position, <strong>based on downloads per episode within the first seven days, as of June 2024:</strong></p><ul class="wp-block-list"> <li><strong>Top 1% of Podcasts > 4,824</strong></li> <li><strong>Top 5% of Podcasts > 1,101</strong></li> <li><strong>Top 10% of Podcasts > 471</strong></li> <li><strong>Top 25% of Podcasts > 114</strong></li> <li><strong>Top 50% of Podcasts > 30</strong></li> </ul><p>So, if you get 30 listens per episode or more, you’re about the same as the middle-of-the-road average Buzzsprout podcast user, right at the 50% mark!</p><p>These stats give you a gauge of how your show stacks up against ultra-popular podcasts. But remember, <a href="https://www.thepodcasthost.com/planning/whats-a-good-number-of-downloads-for-a-podcast/">podcast downloads are never the full story</a>. </p><p>Here are the previous stats:</p><p><strong>January 2024</strong></p><ul class="wp-block-list"> <li>Top 1% of Podcasts > 5082</li> <li>Top 5% of Podcasts > 1123</li> <li>Top 10% of Podcasts > 478</li> <li>Top 25% of Podcasts > 121</li> <li>Top 50% of Podcasts > 32</li> </ul><p><strong>January 2023</strong></p><ul class="wp-block-list"> <li>Top 1% of Podcasts > 4588</li> <li>Top 5% of Podcasts > 975</li> <li>Top 10% of Podcasts > 405</li> <li>Top 25% of Podcasts > 105</li> <li>Top 50% of Podcasts > 30</li> </ul><p><strong>November 2022</strong></p><ul class="wp-block-list"> <li>Top 1% of Podcasts > 4683</li> <li>Top 5% of Podcasts > 938</li> <li>Top 10% of Podcasts > 386</li> <li>Top 25% of Podcasts > 101</li> <li>Top 50% of Podcasts > 29</li> </ul><p><strong>April 2022</strong></p><ul class="wp-block-list"> <li>Top 1% of Podcasts > 3994</li> <li>Top 5% of Podcasts > 795</li> <li>Top 10% of Podcasts > 335</li> <li>Top 25% of Podcasts > 93</li> <li>Top 50% of Podcasts > 30</li> </ul><p><strong>Feb 2021</strong></p><ul class="wp-block-list"> <li>Top 1% of Podcasts > 3188</li> <li>Top 5% of Podcasts > 584</li> <li>Top 10% of Podcasts > 244</li> <li>Top 25% of Podcasts > 74</li> <li>Top 50% of Podcasts > 27</li> </ul><h2 class="wp-block-heading " id="h-what-are-the-top-podcast-listening-apps-what-do-people-use-to-listen-to-podcasts">What are the Top Podcast Listening Apps? (What do People Use to Listen to Podcasts?)</h2><p>Everyone has to listen somehow! But what listening app do people use to listen, whether mobile or computer-based? Apple Podcasts was traditionaly the leader here – but Spotify has leapfrogged them, recently!</p><blockquote class="wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow"> <p><strong>Spotify is the most popular podcast listening app (35.8%) (Via Buzzsprout).<br>Apple Podcasts is in 2nd place (33.8%)</strong></p> <cite><em>Updated June 2024.</em></cite></blockquote><p>Here are the top 10, according to Buzzsprout’s podcast statistics:</p><figure class="wp-block-table aligncenter"><table><tbody><tr><td><strong>Listening Provider</strong></td><td><strong>May 21 (%)</strong></td><td><strong>Apr 22 (%)</strong></td><td><strong>May 23 (%)</strong></td><td><strong>Jun 24 (%)</strong></td></tr><tr><td>Apple Podcasts</td><td>29.8</td><td>37.4</td><td>37.3</td><td>33.8</td></tr><tr><td>Spotify</td><td>29.4</td><td>26.8</td><td>29</td><td>35.8</td></tr><tr><td>Web Browser</td><td>2.6</td><td>2.9</td><td>4.1</td><td>5.4%</td></tr><tr><td>Google Podcasts</td><td>2.7</td><td>2.4</td><td>2.5</td><td>1.7%</td></tr><tr><td>Castbox</td><td>2.9</td><td>2.0</td><td>1.1</td><td>2.1%</td></tr><tr><td>Podcast Addict</td><td>1.6</td><td>1.5</td><td>0.8</td><td>1%</td></tr><tr><td>Overcast</td><td>1.2</td><td>1.2</td><td>0.9</td><td>1.3%</td></tr><tr><td>Apple iTunes</td><td>1.0</td><td>1.1</td><td>2.0</td><td>2.5%</td></tr><tr><td>Pocket Casts</td><td>0.8</td><td>0.7</td><td>0.6</td><td>1.3%</td></tr><tr><td>Amazon Music</td><td>0.9</td><td>0.7</td><td>0.8</td><td>0.9%</td></tr></tbody></table><figcaption class="wp-element-caption">Percentage of listener share for each of the top podcast listening platforms</figcaption></figure><h2 class="wp-block-heading " id="h-how-many-people-listen-to-spotify"><a name="spotify" data-lasso-id="8964" href=""></a>How Many People Listen to Spotify?</h2><p>Spotify is a behemoth in the realm of online audio. Podcast listening has grown steadily on the platform these past few years, but streaming music is still what it’s best known for. 35% of people in the US (12+) have listened to Spotify in the last month.</p><ul class="wp-block-list"> <li><span style="font-weight: 400;">Up from 20% in 2018</span></li> <li>Up from 25% in 2020</li> <li>Up from 29% in 2021</li> <li>Stable at 35% from 2022</li> </ul><blockquote class="wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow"> <p><strong>35% of people in the US (12+) have listened to Spotify in the last month</strong></p> <p><strong>Up from 25% in 2020</strong></p> <cite>Infinite Dial 2024</cite></blockquote><h2 class="wp-block-heading " id="what-devices-are-people-using-to-listen-to-podcasts">What Devices Are People Using to Listen to Podcasts?</h2><p>Long gone are the days of downloading podcasts on your computer and sticking them on your iPod. In this “internet of things” era, you could probably download an episode on your teapot. </p><p>The top 10 podcast listening devices as of June 2024, according to <a href="https://www.buzzsprout.com/global_stats" target="_blank" rel="noreferrer noopener">Buzzsprout</a>.</p><ol class="wp-block-list"> <li><strong>Apple iPhone – 62.1%</strong> <strong>(down from 68.6% in Jan 23)</strong></li> <li><strong>Android Phone – 22.8%</strong> <strong>(up from 18.1% in Jan 23)</strong></li> <li><strong>Windows Computer – 6.8%</strong></li> <li><strong>Unknown Device – 4.1%</strong></li> <li><strong>Apple Computer – 1.6%</strong></li> <li><strong>Apple iPad – 1%</strong></li> <li><strong>Amazon Smart Speaker – 0.6%</strong></li> <li><strong>Unknown Smart TV – 0.4%</strong></li> <li><strong>Unknown Computer – 0.2%</strong></li> <li><strong>Android Tablet – 0.2%</strong></li> </ol><p>So, no teapots, then. </p><p>Yet. </p><h2 class="wp-block-heading " id="what-is-the-most-popular-podcast-genre-in-the-us">What Is the Most Popular Podcast Genre in the U.S?</h2><p><a href="https://www.edisonresearch.com/comedy-tops-the-podcast-genre-chart-in-the-u-s-for-q2-2022/" target="_blank" rel="noreferrer noopener">Edison Research announced the Top Podcast Genres in the U.S. for Q2 2022</a>. The list ranks the most popular podcast genres based on audience size from <a href="https://www.edisonresearch.com/edison-podcast-metrics/" target="_blank" rel="noreferrer noopener">Edison Podcast Metrics</a>.</p><ol class="wp-block-list"> <li><strong>Comedy</strong></li> <li><strong>News</strong></li> <li><strong>Society and Culture</strong></li> <li><strong>True Crime</strong></li> <li><strong>Sports</strong></li> <li><strong>Business (up from #7 in Q1 2022)</strong></li> <li><strong>Arts (up from #8 in Q1 2022)</strong></li> <li><strong>TV and Film (down from #6 in Q1 2022)</strong></li> <li><strong>Education (up from #10 in Q1 2022)</strong></li> <li><strong>Religion and Spirituality (down from #9 in Q1 2022)</strong></li> </ol><p>In April 2023, <a href="https://www.edisonresearch.com/weekly-insights-4-5-23-want-a-hit-podcast-swing-for-the-fences-with-true-crime/" target="_blank" rel="noreferrer noopener">Edison also published data</a> suggesting that True Crime is the genre “most likely to place a show in the top 200”. Sounds Profitable’s Tom Webster <a href="https://soundsprofitable.com/guide-and-article/how-to-murder-a-podcast/" target="_blank" rel="noreferrer noopener">expressed some legitimate concerns</a> about how this data might be interpreted. </p><figure class="wp-block-image size-large"><picture decoding="async" class="wp-image-26503"> <source type="image/webp" data-lazy-srcset="https://www.thepodcasthost.com/wp-content/uploads/2021/09/A_podcast_listener_sitting_on_a_pile_of_mattresses_and_socks-1024x576.jpg.webp 1024w, https://www.thepodcasthost.com/wp-content/uploads/2021/09/A_podcast_listener_sitting_on_a_pile_of_mattresses_and_socks-300x169.jpg.webp 300w, https://www.thepodcasthost.com/wp-content/uploads/2021/09/A_podcast_listener_sitting_on_a_pile_of_mattresses_and_socks-768x432.jpg.webp 768w, https://www.thepodcasthost.com/wp-content/uploads/2021/09/A_podcast_listener_sitting_on_a_pile_of_mattresses_and_socks-290x163.jpg.webp 290w, https://www.thepodcasthost.com/wp-content/uploads/2021/09/A_podcast_listener_sitting_on_a_pile_of_mattresses_and_socks-350x197.jpg.webp 350w, https://www.thepodcasthost.com/wp-content/uploads/2021/09/A_podcast_listener_sitting_on_a_pile_of_mattresses_and_socks-445x250.jpg.webp 445w, https://www.thepodcasthost.com/wp-content/uploads/2021/09/A_podcast_listener_sitting_on_a_pile_of_mattresses_and_socks-635x357.jpg.webp 635w, https://www.thepodcasthost.com/wp-content/uploads/2021/09/A_podcast_listener_sitting_on_a_pile_of_mattresses_and_socks-580x326.jpg.webp 580w, https://www.thepodcasthost.com/wp-content/uploads/2021/09/A_podcast_listener_sitting_on_a_pile_of_mattresses_and_socks-700x394.jpg.webp 700w, https://www.thepodcasthost.com/wp-content/uploads/2021/09/A_podcast_listener_sitting_on_a_pile_of_mattresses_and_socks-890x501.jpg.webp 890w, https://www.thepodcasthost.com/wp-content/uploads/2021/09/A_podcast_listener_sitting_on_a_pile_of_mattresses_and_socks-1270x714.jpg.webp 1270w, https://www.thepodcasthost.com/wp-content/uploads/2021/09/A_podcast_listener_sitting_on_a_pile_of_mattresses_and_socks.jpg.webp 1280w" sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)"/> <img decoding="async" width="1024" height="576" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%20576'%3E%3C/svg%3E" alt="A podcast listener with her mattresses and socks" data-lazy-srcset="https://www.thepodcasthost.com/wp-content/uploads/2021/09/A_podcast_listener_sitting_on_a_pile_of_mattresses_and_socks-1024x576.jpg 1024w, https://www.thepodcasthost.com/wp-content/uploads/2021/09/A_podcast_listener_sitting_on_a_pile_of_mattresses_and_socks-300x169.jpg 300w, https://www.thepodcasthost.com/wp-content/uploads/2021/09/A_podcast_listener_sitting_on_a_pile_of_mattresses_and_socks-768x432.jpg 768w, https://www.thepodcasthost.com/wp-content/uploads/2021/09/A_podcast_listener_sitting_on_a_pile_of_mattresses_and_socks-290x163.jpg 290w, https://www.thepodcasthost.com/wp-content/uploads/2021/09/A_podcast_listener_sitting_on_a_pile_of_mattresses_and_socks-350x197.jpg 350w, https://www.thepodcasthost.com/wp-content/uploads/2021/09/A_podcast_listener_sitting_on_a_pile_of_mattresses_and_socks-445x250.jpg 445w, https://www.thepodcasthost.com/wp-content/uploads/2021/09/A_podcast_listener_sitting_on_a_pile_of_mattresses_and_socks-635x357.jpg 635w, https://www.thepodcasthost.com/wp-content/uploads/2021/09/A_podcast_listener_sitting_on_a_pile_of_mattresses_and_socks-580x326.jpg 580w, https://www.thepodcasthost.com/wp-content/uploads/2021/09/A_podcast_listener_sitting_on_a_pile_of_mattresses_and_socks-700x394.jpg 700w, https://www.thepodcasthost.com/wp-content/uploads/2021/09/A_podcast_listener_sitting_on_a_pile_of_mattresses_and_socks-890x501.jpg 890w, https://www.thepodcasthost.com/wp-content/uploads/2021/09/A_podcast_listener_sitting_on_a_pile_of_mattresses_and_socks-1270x714.jpg 1270w, https://www.thepodcasthost.com/wp-content/uploads/2021/09/A_podcast_listener_sitting_on_a_pile_of_mattresses_and_socks.jpg 1280w" data-lazy-sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)" data-lazy-src="https://www.thepodcasthost.com/wp-content/uploads/2021/09/A_podcast_listener_sitting_on_a_pile_of_mattresses_and_socks-1024x576.jpg"/><noscript><img decoding="async" width="1024" height="576" src="https://www.thepodcasthost.com/wp-content/uploads/2021/09/A_podcast_listener_sitting_on_a_pile_of_mattresses_and_socks-1024x576.jpg" alt="A podcast listener with her mattresses and socks" srcset="https://www.thepodcasthost.com/wp-content/uploads/2021/09/A_podcast_listener_sitting_on_a_pile_of_mattresses_and_socks-1024x576.jpg 1024w, https://www.thepodcasthost.com/wp-content/uploads/2021/09/A_podcast_listener_sitting_on_a_pile_of_mattresses_and_socks-300x169.jpg 300w, https://www.thepodcasthost.com/wp-content/uploads/2021/09/A_podcast_listener_sitting_on_a_pile_of_mattresses_and_socks-768x432.jpg 768w, https://www.thepodcasthost.com/wp-content/uploads/2021/09/A_podcast_listener_sitting_on_a_pile_of_mattresses_and_socks-290x163.jpg 290w, https://www.thepodcasthost.com/wp-content/uploads/2021/09/A_podcast_listener_sitting_on_a_pile_of_mattresses_and_socks-350x197.jpg 350w, https://www.thepodcasthost.com/wp-content/uploads/2021/09/A_podcast_listener_sitting_on_a_pile_of_mattresses_and_socks-445x250.jpg 445w, https://www.thepodcasthost.com/wp-content/uploads/2021/09/A_podcast_listener_sitting_on_a_pile_of_mattresses_and_socks-635x357.jpg 635w, https://www.thepodcasthost.com/wp-content/uploads/2021/09/A_podcast_listener_sitting_on_a_pile_of_mattresses_and_socks-580x326.jpg 580w, https://www.thepodcasthost.com/wp-content/uploads/2021/09/A_podcast_listener_sitting_on_a_pile_of_mattresses_and_socks-700x394.jpg 700w, https://www.thepodcasthost.com/wp-content/uploads/2021/09/A_podcast_listener_sitting_on_a_pile_of_mattresses_and_socks-890x501.jpg 890w, https://www.thepodcasthost.com/wp-content/uploads/2021/09/A_podcast_listener_sitting_on_a_pile_of_mattresses_and_socks-1270x714.jpg 1270w, https://www.thepodcasthost.com/wp-content/uploads/2021/09/A_podcast_listener_sitting_on_a_pile_of_mattresses_and_socks.jpg 1280w" sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)"/></noscript> </picture> </figure><h2 class="wp-block-heading " id="podcast-ads-advertising-stats">Podcast Ads & Advertising Stats</h2><p>Podcasting is a big money industry these days, and it’s not all food hampers, mattresses, and socks. </p><p>Here are some statistics and data from the <a href="https://www.iab.com/wp-content/uploads/2022/05/IAB-FY-2021-Podcast-Ad-Revenue-and-2022-2024-Growth-Projections_FINAL.pdf" target="_blank" rel="noreferrer noopener">iab’s U.S. Podcast Advertising Revenue Study</a>.</p><ul class="wp-block-list"> <li><strong>For the first time ever, the podcast advertising market surpassed one billion dollars in 2021</strong></li> <li>Revenues increased 72% YoY to $1.4B and are forecasted to exceed $2B in 2022 and almost triple by 2024 to over $4B.</li> <li>Revenues continue to grow faster than the total internet advertising revenue market – up 72% YoY vs. 35%. (IAB 2021 Internet Advertising Revenue Report)</li> <li>Podcast advertising categories are diversifying: the “Other” category—which contains an increasing number of ad categories with lower spend—more than tripled share in just two years.</li> <li>As advertisers demand surged, pre-roll advertising increased its share of revenue to 32% from 22% in 2020.</li> </ul><ul class="wp-block-list"> <li><strong>Investments in ad tech made podcast advertising more digitally-enabled, expanding its capabilities and value for advertisers</strong></li> <li>Dynamic ad insertion expanded to 84% of ad revenue, almost doubling in 2 years. Both host-read and announcer-read ads are largely being served via DAI (84% and 85%, respectively), creating greater scale, flexibility, and targetability for advertisers.</li> <li>Announcer-read ads continued to grow its share of ad revenue to 40% from 35% in 2020 as it enables efficient ad creation and deployment.</li> </ul><p>And these stats are from the <a href="https://www.iabuk.com/news-article/digital-adspend-2023-digital-ad-market-grows-11-ps296bn">IAB and PwC Digital Adspend report</a>:</p><ul class="wp-block-list"> <li>Podcasting ad spend in the UK is up 23%, year on year.</li> <li>£58m in 2021</li> <li>£68m in 2022</li> <li>£83m in 2023</li> </ul><h2 class="wp-block-heading " id="which-podcast-formats-will-be-the-most-popular-for-new-creators-in-2024">Which Podcast Formats Will Be the Most Popular for New Creators in 2024?</h2><p>There are various <a href="https://www.thepodcasthost.com/planning/podcast-formats/">podcast formats</a> you can use for your show. Running <a href="https://www.thepodcasthost.com/podcast-interviews/podcast-interviews/">podcast interviews</a> was almost considered the default choice for many years. These podcast statistics suggest that the future may look a little different, however. </p><figure class="wp-block-image size-large"><picture decoding="async" class="wp-image-41392"> <source type="image/webp" data-lazy-srcset="https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Podcast-Format-Are-You-Planning-1024x576.jpg.webp 1024w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Podcast-Format-Are-You-Planning-300x169.jpg.webp 300w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Podcast-Format-Are-You-Planning-768x432.jpg.webp 768w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Podcast-Format-Are-You-Planning-290x163.jpg.webp 290w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Podcast-Format-Are-You-Planning-350x197.jpg.webp 350w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Podcast-Format-Are-You-Planning-445x250.jpg.webp 445w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Podcast-Format-Are-You-Planning-635x357.jpg.webp 635w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Podcast-Format-Are-You-Planning-580x326.jpg.webp 580w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Podcast-Format-Are-You-Planning-700x394.jpg.webp 700w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Podcast-Format-Are-You-Planning-890x501.jpg.webp 890w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Podcast-Format-Are-You-Planning-1270x714.jpg.webp 1270w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Podcast-Format-Are-You-Planning.jpg.webp 1280w" sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)"/> <img decoding="async" width="1024" height="576" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%20576'%3E%3C/svg%3E" alt="Data from our free Podcast Planner Tool suggests that 43% of new podcasters plan to release solo episodes." data-lazy-srcset="https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Podcast-Format-Are-You-Planning-1024x576.jpg 1024w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Podcast-Format-Are-You-Planning-300x169.jpg 300w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Podcast-Format-Are-You-Planning-768x432.jpg 768w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Podcast-Format-Are-You-Planning-290x163.jpg 290w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Podcast-Format-Are-You-Planning-350x197.jpg 350w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Podcast-Format-Are-You-Planning-445x250.jpg 445w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Podcast-Format-Are-You-Planning-635x357.jpg 635w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Podcast-Format-Are-You-Planning-580x326.jpg 580w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Podcast-Format-Are-You-Planning-700x394.jpg 700w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Podcast-Format-Are-You-Planning-890x501.jpg 890w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Podcast-Format-Are-You-Planning-1270x714.jpg 1270w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Podcast-Format-Are-You-Planning.jpg 1280w" data-lazy-sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)" data-lazy-src="https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Podcast-Format-Are-You-Planning-1024x576.jpg"/><noscript><img decoding="async" width="1024" height="576" src="https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Podcast-Format-Are-You-Planning-1024x576.jpg" alt="Data from our free Podcast Planner Tool suggests that 43% of new podcasters plan to release solo episodes." srcset="https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Podcast-Format-Are-You-Planning-1024x576.jpg 1024w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Podcast-Format-Are-You-Planning-300x169.jpg 300w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Podcast-Format-Are-You-Planning-768x432.jpg 768w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Podcast-Format-Are-You-Planning-290x163.jpg 290w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Podcast-Format-Are-You-Planning-350x197.jpg 350w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Podcast-Format-Are-You-Planning-445x250.jpg 445w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Podcast-Format-Are-You-Planning-635x357.jpg 635w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Podcast-Format-Are-You-Planning-580x326.jpg 580w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Podcast-Format-Are-You-Planning-700x394.jpg 700w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Podcast-Format-Are-You-Planning-890x501.jpg 890w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Podcast-Format-Are-You-Planning-1270x714.jpg 1270w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Podcast-Format-Are-You-Planning.jpg 1280w" sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)"/></noscript> </picture> </figure><p>Data from our free <a href="https://alitu.com/tools/showplanner" rel="nofollow">Podcast Planner Tool</a> suggests that <a href="https://www.thepodcasthost.com/business-of-podcasting/solo-podcasting/">43% of new podcasters plan to release solo episodes</a>. Is this a sign of post-pandemic remote call fatigue? Or are podcasters starting to realise that going solo is an optimal way to become <em>the </em>authority on their shows? Only time will tell. </p><h2 class="wp-block-heading " id="h-what-audio-equipment-do-podcasters-most-commonly-use">What Audio Equipment Do Podcasters Most Commonly Use?</h2><p>Finding the right podcast equipment is always exciting but can be daunting. So, what’s the most popular gear out there? In July 2024, we published our latest findings on podcast equipment statistics: <strong><a href="https://www.thepodcasthost.com/business-of-podcasting/gear-survey-2024/">The Podcast Host Gear Survey 2024</a></strong>. Here are some of the top-line numbers based on responses to this survey.</p><figure class="wp-block-image size-large"><picture decoding="async" class="wp-image-55950"> <source type="image/webp" data-lazy-srcset="https://www.thepodcasthost.com/wp-content/uploads/2024/04/Top-3-Most-Popular-Podcast-Mics-v2-1024x576.jpg.webp 1024w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Top-3-Most-Popular-Podcast-Mics-v2-300x169.jpg.webp 300w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Top-3-Most-Popular-Podcast-Mics-v2-768x432.jpg.webp 768w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Top-3-Most-Popular-Podcast-Mics-v2-290x163.jpg.webp 290w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Top-3-Most-Popular-Podcast-Mics-v2-350x197.jpg.webp 350w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Top-3-Most-Popular-Podcast-Mics-v2-445x250.jpg.webp 445w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Top-3-Most-Popular-Podcast-Mics-v2-635x357.jpg.webp 635w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Top-3-Most-Popular-Podcast-Mics-v2-580x326.jpg.webp 580w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Top-3-Most-Popular-Podcast-Mics-v2-700x394.jpg.webp 700w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Top-3-Most-Popular-Podcast-Mics-v2-890x501.jpg.webp 890w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Top-3-Most-Popular-Podcast-Mics-v2-1270x714.jpg.webp 1270w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Top-3-Most-Popular-Podcast-Mics-v2.jpg.webp 1280w" sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)"/> <img decoding="async" width="1024" height="576" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%20576'%3E%3C/svg%3E" alt="Top 3 most popular podcast mics: blue yeti (16.6%), Samson q2u (8.1%), Shure MV7 (6.3%)" data-lazy-srcset="https://www.thepodcasthost.com/wp-content/uploads/2024/04/Top-3-Most-Popular-Podcast-Mics-v2-1024x576.jpg 1024w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Top-3-Most-Popular-Podcast-Mics-v2-300x169.jpg 300w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Top-3-Most-Popular-Podcast-Mics-v2-768x432.jpg 768w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Top-3-Most-Popular-Podcast-Mics-v2-290x163.jpg 290w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Top-3-Most-Popular-Podcast-Mics-v2-350x197.jpg 350w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Top-3-Most-Popular-Podcast-Mics-v2-445x250.jpg 445w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Top-3-Most-Popular-Podcast-Mics-v2-635x357.jpg 635w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Top-3-Most-Popular-Podcast-Mics-v2-580x326.jpg 580w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Top-3-Most-Popular-Podcast-Mics-v2-700x394.jpg 700w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Top-3-Most-Popular-Podcast-Mics-v2-890x501.jpg 890w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Top-3-Most-Popular-Podcast-Mics-v2-1270x714.jpg 1270w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Top-3-Most-Popular-Podcast-Mics-v2.jpg 1280w" data-lazy-sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)" data-lazy-src="https://www.thepodcasthost.com/wp-content/uploads/2024/04/Top-3-Most-Popular-Podcast-Mics-v2-1024x576.jpg"/><noscript><img decoding="async" width="1024" height="576" src="https://www.thepodcasthost.com/wp-content/uploads/2024/04/Top-3-Most-Popular-Podcast-Mics-v2-1024x576.jpg" alt="Top 3 most popular podcast mics: blue yeti (16.6%), Samson q2u (8.1%), Shure MV7 (6.3%)" srcset="https://www.thepodcasthost.com/wp-content/uploads/2024/04/Top-3-Most-Popular-Podcast-Mics-v2-1024x576.jpg 1024w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Top-3-Most-Popular-Podcast-Mics-v2-300x169.jpg 300w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Top-3-Most-Popular-Podcast-Mics-v2-768x432.jpg 768w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Top-3-Most-Popular-Podcast-Mics-v2-290x163.jpg 290w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Top-3-Most-Popular-Podcast-Mics-v2-350x197.jpg 350w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Top-3-Most-Popular-Podcast-Mics-v2-445x250.jpg 445w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Top-3-Most-Popular-Podcast-Mics-v2-635x357.jpg 635w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Top-3-Most-Popular-Podcast-Mics-v2-580x326.jpg 580w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Top-3-Most-Popular-Podcast-Mics-v2-700x394.jpg 700w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Top-3-Most-Popular-Podcast-Mics-v2-890x501.jpg 890w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Top-3-Most-Popular-Podcast-Mics-v2-1270x714.jpg 1270w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Top-3-Most-Popular-Podcast-Mics-v2.jpg 1280w" sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)"/></noscript> </picture> </figure><blockquote class="wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow"> <p><strong>The Blue Yeti is the most popular mic (16.6%) with the Samson Q2U in 2nd place (8.1%)</strong></p> <cite>The Podcast Host Gear Survey 2024 </cite></blockquote><blockquote class="wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow"> <p><strong>USB mics are the most popular (36.1%), followed by XLR (32.5%), and Combo (19.7%)</strong></p> <cite>The Podcast Host Gear Survey 2024 </cite></blockquote><blockquote class="wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow"> <p><strong>42% of people use a dynamic mic, 28% use a condenser mic, whilst 30% were unsure</strong></p> <cite>The Podcast Host Gear Survey 2024 </cite></blockquote><blockquote class="wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow"> <p><strong>More than 70% of podcasters record with headphones on</strong></p> <cite>The Podcast Host Gear Survey 2024 </cite></blockquote><h2 class="wp-block-heading " id="h-do-podcasters-record-video-too"><a name="video" data-lasso-id="8956" href=""></a>Do Podcasters Record Video Too?</h2><figure class="wp-block-image size-full"><picture decoding="async" class="wp-image-48564"> <source type="image/webp" data-lazy-srcset="https://www.thepodcasthost.com/wp-content/uploads/2023/06/graph-05.jpg.webp 960w, https://www.thepodcasthost.com/wp-content/uploads/2023/06/graph-05-300x300.jpg.webp 300w, https://www.thepodcasthost.com/wp-content/uploads/2023/06/graph-05-150x150.jpg.webp 150w, https://www.thepodcasthost.com/wp-content/uploads/2023/06/graph-05-768x768.jpg.webp 768w, https://www.thepodcasthost.com/wp-content/uploads/2023/06/graph-05-290x290.jpg.webp 290w, https://www.thepodcasthost.com/wp-content/uploads/2023/06/graph-05-350x350.jpg.webp 350w, https://www.thepodcasthost.com/wp-content/uploads/2023/06/graph-05-445x445.jpg.webp 445w, https://www.thepodcasthost.com/wp-content/uploads/2023/06/graph-05-635x635.jpg.webp 635w, https://www.thepodcasthost.com/wp-content/uploads/2023/06/graph-05-580x580.jpg.webp 580w, https://www.thepodcasthost.com/wp-content/uploads/2023/06/graph-05-700x700.jpg.webp 700w, https://www.thepodcasthost.com/wp-content/uploads/2023/06/graph-05-890x890.jpg.webp 890w" sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)"/> <img decoding="async" width="960" height="960" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20960%20960'%3E%3C/svg%3E" alt="most podcasters don't add a video component" data-lazy-srcset="https://www.thepodcasthost.com/wp-content/uploads/2023/06/graph-05.jpg 960w, https://www.thepodcasthost.com/wp-content/uploads/2023/06/graph-05-300x300.jpg 300w, https://www.thepodcasthost.com/wp-content/uploads/2023/06/graph-05-150x150.jpg 150w, https://www.thepodcasthost.com/wp-content/uploads/2023/06/graph-05-768x768.jpg 768w, https://www.thepodcasthost.com/wp-content/uploads/2023/06/graph-05-290x290.jpg 290w, https://www.thepodcasthost.com/wp-content/uploads/2023/06/graph-05-350x350.jpg 350w, https://www.thepodcasthost.com/wp-content/uploads/2023/06/graph-05-445x445.jpg 445w, https://www.thepodcasthost.com/wp-content/uploads/2023/06/graph-05-635x635.jpg 635w, https://www.thepodcasthost.com/wp-content/uploads/2023/06/graph-05-580x580.jpg 580w, https://www.thepodcasthost.com/wp-content/uploads/2023/06/graph-05-700x700.jpg 700w, https://www.thepodcasthost.com/wp-content/uploads/2023/06/graph-05-890x890.jpg 890w" data-lazy-sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)" data-lazy-src="https://www.thepodcasthost.com/wp-content/uploads/2023/06/graph-05.jpg"/><noscript><img decoding="async" width="960" height="960" src="https://www.thepodcasthost.com/wp-content/uploads/2023/06/graph-05.jpg" alt="most podcasters don't add a video component" srcset="https://www.thepodcasthost.com/wp-content/uploads/2023/06/graph-05.jpg 960w, https://www.thepodcasthost.com/wp-content/uploads/2023/06/graph-05-300x300.jpg 300w, https://www.thepodcasthost.com/wp-content/uploads/2023/06/graph-05-150x150.jpg 150w, https://www.thepodcasthost.com/wp-content/uploads/2023/06/graph-05-768x768.jpg 768w, https://www.thepodcasthost.com/wp-content/uploads/2023/06/graph-05-290x290.jpg 290w, https://www.thepodcasthost.com/wp-content/uploads/2023/06/graph-05-350x350.jpg 350w, https://www.thepodcasthost.com/wp-content/uploads/2023/06/graph-05-445x445.jpg 445w, https://www.thepodcasthost.com/wp-content/uploads/2023/06/graph-05-635x635.jpg 635w, https://www.thepodcasthost.com/wp-content/uploads/2023/06/graph-05-580x580.jpg 580w, https://www.thepodcasthost.com/wp-content/uploads/2023/06/graph-05-700x700.jpg 700w, https://www.thepodcasthost.com/wp-content/uploads/2023/06/graph-05-890x890.jpg 890w" sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)"/></noscript> </picture> </figure><p>In most cases, no! These stats are from the <a href="https://www.thepodcasthost.com/business-of-podcasting/independent-podcaster-census/">IndiePod Census 2023</a>, where we asked about <a href="https://www.thepodcasthost.com/planning/should-i-make-a-video-podcast/">video podcasting</a>:</p><blockquote class="wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow"> <p><strong>Only 11% of respondents record video & publish the full episode</strong></p> <cite> IndiePod Census 2023 </cite></blockquote><blockquote class="wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow"> <p><strong>32% of respondents don’t record video & have no plans to</strong></p> <cite> IndiePod Census 2023 </cite></blockquote><h2 class="wp-block-heading " id="h-what-software-do-podcasters-use"><a name="software" data-lasso-id="8957" href=""></a>What Software Do Podcasters Use?</h2><p>There’s definitely a big range of podcast software in use by podcasters, but one option commands the bulk of podcast editing and recording usage:</p><figure class="wp-block-image size-large"><picture decoding="async" class="wp-image-55784"> <source type="image/webp" data-lazy-srcset="https://www.thepodcasthost.com/wp-content/uploads/2024/04/Audacity-1024x576.jpg.webp 1024w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Audacity-300x169.jpg.webp 300w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Audacity-768x432.jpg.webp 768w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Audacity-290x163.jpg.webp 290w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Audacity-350x197.jpg.webp 350w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Audacity-445x250.jpg.webp 445w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Audacity-635x357.jpg.webp 635w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Audacity-580x326.jpg.webp 580w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Audacity-700x394.jpg.webp 700w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Audacity-890x501.jpg.webp 890w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Audacity-1270x714.jpg.webp 1270w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Audacity.jpg.webp 1280w" sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)"/> <img decoding="async" width="1024" height="576" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%20576'%3E%3C/svg%3E" alt="Audacity is the most popular podcast recording software at 17%, while Audacity is also the most popular podcast editing software at 24%" data-lazy-srcset="https://www.thepodcasthost.com/wp-content/uploads/2024/04/Audacity-1024x576.jpg 1024w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Audacity-300x169.jpg 300w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Audacity-768x432.jpg 768w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Audacity-290x163.jpg 290w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Audacity-350x197.jpg 350w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Audacity-445x250.jpg 445w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Audacity-635x357.jpg 635w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Audacity-580x326.jpg 580w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Audacity-700x394.jpg 700w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Audacity-890x501.jpg 890w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Audacity-1270x714.jpg 1270w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Audacity.jpg 1280w" data-lazy-sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)" data-lazy-src="https://www.thepodcasthost.com/wp-content/uploads/2024/04/Audacity-1024x576.jpg"/><noscript><img decoding="async" width="1024" height="576" src="https://www.thepodcasthost.com/wp-content/uploads/2024/04/Audacity-1024x576.jpg" alt="Audacity is the most popular podcast recording software at 17%, while Audacity is also the most popular podcast editing software at 24%" srcset="https://www.thepodcasthost.com/wp-content/uploads/2024/04/Audacity-1024x576.jpg 1024w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Audacity-300x169.jpg 300w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Audacity-768x432.jpg 768w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Audacity-290x163.jpg 290w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Audacity-350x197.jpg 350w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Audacity-445x250.jpg 445w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Audacity-635x357.jpg 635w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Audacity-580x326.jpg 580w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Audacity-700x394.jpg 700w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Audacity-890x501.jpg 890w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Audacity-1270x714.jpg 1270w, https://www.thepodcasthost.com/wp-content/uploads/2024/04/Audacity.jpg 1280w" sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)"/></noscript> </picture> </figure><blockquote class="wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow"> <p><strong>Audacity is the most popular podcast recording software (17%) AND the most popular podcast editing software (24%)</strong></p> <cite>The Podcast Host Gear Survey 2024</cite></blockquote><h2 class="wp-block-heading " id="h-how-long-are-podcasts-on-average">How Long are Podcasts, on Average?</h2><p id="h-">If you’re trying to decide on <a href="https://www.thepodcasthost.com/planning/podcast-episode-length/" data-lasso-id="8959">how long your podcast should be</a>, then it might help to get an answer to the question: how long is the average podcast? </p><blockquote class="wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow"> <p><strong>The most common podcast length is between 20 and 40 minutes (32%)</strong></p> <cite>Across all Buzzsprout Podcasts</cite></blockquote><p id="h-">Here are the stats from Buzzsprout, as of June 2024, drawing from 123,962 active podcasts:</p><ul class="wp-block-list"> <li>Less than 10 minutes > <strong>16%</strong></li> <li>10 – 20 minutes <strong>> 15%</strong></li> <li>20 – 40 minutes <strong>> 32%</strong></li> <li>40 – 60 minutes <strong>> 22%</strong></li> <li>Over 60 minutes > <strong>16%</strong></li> </ul><p>For comparison, here are the same stats from Feb 2021, April 2022, and January 2023. You can see that these numbers remain fairly consistent, despite there being thousands of new podcasts active on the platform. </p><p><strong>January 2023</strong></p><ul class="wp-block-list"> <li>Less than 10 minutes > <strong>16%</strong></li> <li>10 – 20 minutes <strong>> 15%</strong></li> <li>20 – 40 minutes <strong>> 31%</strong></li> <li>40 – 60 minutes <strong>> 20%</strong></li> <li>Over 60 minutes > <strong>17%</strong></li> </ul><p><strong>April 2022</strong></p><ul class="wp-block-list"> <li>Less than 10 minutes > <strong>14%</strong></li> <li>10 – 20 minutes <strong>> 15%</strong></li> <li>20 – 40 minutes <strong>> 31%</strong></li> <li>40 – 60 minutes <strong>> 22%</strong></li> <li>Over 60 minutes > <strong>17%</strong></li> </ul><p><strong>Feb 2021</strong></p><p>Less than 10 minutes > <strong>13%</strong><br>10 – 20 minutes <strong>> 14%</strong><br>20 – 40 minutes <strong>> 31%</strong><br>40 – 60 minutes <strong>> 23%</strong><br>Over 60 minutes > <strong>18</strong>%</p><figure class="wp-block-image size-large"><picture decoding="async" class="wp-image-41461"> <source type="image/webp" data-lazy-srcset="https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Episode-Length-Do-You-Think-Youll-Aim-For-1024x576.jpg.webp 1024w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Episode-Length-Do-You-Think-Youll-Aim-For-300x169.jpg.webp 300w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Episode-Length-Do-You-Think-Youll-Aim-For-768x432.jpg.webp 768w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Episode-Length-Do-You-Think-Youll-Aim-For-290x163.jpg.webp 290w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Episode-Length-Do-You-Think-Youll-Aim-For-350x197.jpg.webp 350w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Episode-Length-Do-You-Think-Youll-Aim-For-445x250.jpg.webp 445w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Episode-Length-Do-You-Think-Youll-Aim-For-635x357.jpg.webp 635w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Episode-Length-Do-You-Think-Youll-Aim-For-580x326.jpg.webp 580w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Episode-Length-Do-You-Think-Youll-Aim-For-700x394.jpg.webp 700w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Episode-Length-Do-You-Think-Youll-Aim-For-890x501.jpg.webp 890w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Episode-Length-Do-You-Think-Youll-Aim-For-1270x714.jpg.webp 1270w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Episode-Length-Do-You-Think-Youll-Aim-For.jpg.webp 1280w" sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)"/> <img decoding="async" width="1024" height="576" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%20576'%3E%3C/svg%3E" alt="Data from our free Podcast Planner Tool suggests that 53% of new podcasters plan to publish episodes that are between 20 and 40 minutes long." data-lazy-srcset="https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Episode-Length-Do-You-Think-Youll-Aim-For-1024x576.jpg 1024w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Episode-Length-Do-You-Think-Youll-Aim-For-300x169.jpg 300w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Episode-Length-Do-You-Think-Youll-Aim-For-768x432.jpg 768w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Episode-Length-Do-You-Think-Youll-Aim-For-290x163.jpg 290w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Episode-Length-Do-You-Think-Youll-Aim-For-350x197.jpg 350w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Episode-Length-Do-You-Think-Youll-Aim-For-445x250.jpg 445w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Episode-Length-Do-You-Think-Youll-Aim-For-635x357.jpg 635w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Episode-Length-Do-You-Think-Youll-Aim-For-580x326.jpg 580w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Episode-Length-Do-You-Think-Youll-Aim-For-700x394.jpg 700w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Episode-Length-Do-You-Think-Youll-Aim-For-890x501.jpg 890w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Episode-Length-Do-You-Think-Youll-Aim-For-1270x714.jpg 1270w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Episode-Length-Do-You-Think-Youll-Aim-For.jpg 1280w" data-lazy-sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)" data-lazy-src="https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Episode-Length-Do-You-Think-Youll-Aim-For-1024x576.jpg"/><noscript><img decoding="async" width="1024" height="576" src="https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Episode-Length-Do-You-Think-Youll-Aim-For-1024x576.jpg" alt="Data from our free Podcast Planner Tool suggests that 53% of new podcasters plan to publish episodes that are between 20 and 40 minutes long." srcset="https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Episode-Length-Do-You-Think-Youll-Aim-For-1024x576.jpg 1024w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Episode-Length-Do-You-Think-Youll-Aim-For-300x169.jpg 300w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Episode-Length-Do-You-Think-Youll-Aim-For-768x432.jpg 768w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Episode-Length-Do-You-Think-Youll-Aim-For-290x163.jpg 290w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Episode-Length-Do-You-Think-Youll-Aim-For-350x197.jpg 350w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Episode-Length-Do-You-Think-Youll-Aim-For-445x250.jpg 445w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Episode-Length-Do-You-Think-Youll-Aim-For-635x357.jpg 635w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Episode-Length-Do-You-Think-Youll-Aim-For-580x326.jpg 580w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Episode-Length-Do-You-Think-Youll-Aim-For-700x394.jpg 700w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Episode-Length-Do-You-Think-Youll-Aim-For-890x501.jpg 890w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Episode-Length-Do-You-Think-Youll-Aim-For-1270x714.jpg 1270w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/What-Episode-Length-Do-You-Think-Youll-Aim-For.jpg 1280w" sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)"/></noscript> </picture> </figure><h3 class="wp-block-heading " id="episode-length-time-data-from-over-1500-aspiring-podcasters">Episode Length & Time Data From Over 1500 Aspiring Podcasters</h3><p>Data from our free <a href="https://alitu.com/tools/showplanner" rel="nofollow">Podcast Planner Tool</a> suggests that 53% of new podcasters plan to publish episodes that are between 20 and 40 minutes long. </p><h2 class="wp-block-heading " id="h-how-often-does-the-average-podcast-publish-an-episode">How Often Does the Average Podcast Publish an Episode?</h2><p>Similarly, if you’re asking, <a href="https://www.thepodcasthost.com/planning/episode-frequency/" data-lasso-id="8961">how often should I release my podcast</a>, here’s what Buzzsprout’s Podcast statistics show about the average. </p><blockquote class="wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow"> <p><strong>The most common podcast publishing frequency is every 8 to 14 days (40%)</strong></p> <cite>Across all Buzzsprout podcasts</cite></blockquote><p>Percentage of podcasts and the frequency by which they release episodes:</p><ul class="wp-block-list"> <li>0 – 2 days > <strong>6%</strong></li> <li>3 – 7 days > <strong>34%</strong></li> <li>8 – 14 days > <strong>39%</strong></li> <li>15 – 29 days > <strong>19%</strong></li> <li>Over 30 days > <strong>1%</strong></li> </ul><p><em>Updated June 2024.</em></p><p>These are virtually identical to March 2021 and January 2023. Again, this is interesting, given that there are thousands of new podcasts active on the platform. </p><figure class="wp-block-image size-large"><picture decoding="async" class="wp-image-41459"> <source type="image/webp" data-lazy-srcset="https://www.thepodcasthost.com/wp-content/uploads/2022/10/How-Often-Will-You-Publish-1024x576.jpg.webp 1024w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/How-Often-Will-You-Publish-300x169.jpg.webp 300w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/How-Often-Will-You-Publish-768x432.jpg.webp 768w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/How-Often-Will-You-Publish-290x163.jpg.webp 290w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/How-Often-Will-You-Publish-350x197.jpg.webp 350w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/How-Often-Will-You-Publish-445x250.jpg.webp 445w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/How-Often-Will-You-Publish-635x357.jpg.webp 635w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/How-Often-Will-You-Publish-580x326.jpg.webp 580w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/How-Often-Will-You-Publish-700x394.jpg.webp 700w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/How-Often-Will-You-Publish-890x501.jpg.webp 890w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/How-Often-Will-You-Publish-1270x714.jpg.webp 1270w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/How-Often-Will-You-Publish.jpg.webp 1280w" sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)"/> <img decoding="async" width="1024" height="576" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%20576'%3E%3C/svg%3E" alt="Data from our Free Podcast Planner Tool suggests that 55% of new podcasters plan to publish on a weekly basis." data-lazy-srcset="https://www.thepodcasthost.com/wp-content/uploads/2022/10/How-Often-Will-You-Publish-1024x576.jpg 1024w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/How-Often-Will-You-Publish-300x169.jpg 300w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/How-Often-Will-You-Publish-768x432.jpg 768w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/How-Often-Will-You-Publish-290x163.jpg 290w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/How-Often-Will-You-Publish-350x197.jpg 350w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/How-Often-Will-You-Publish-445x250.jpg 445w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/How-Often-Will-You-Publish-635x357.jpg 635w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/How-Often-Will-You-Publish-580x326.jpg 580w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/How-Often-Will-You-Publish-700x394.jpg 700w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/How-Often-Will-You-Publish-890x501.jpg 890w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/How-Often-Will-You-Publish-1270x714.jpg 1270w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/How-Often-Will-You-Publish.jpg 1280w" data-lazy-sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)" data-lazy-src="https://www.thepodcasthost.com/wp-content/uploads/2022/10/How-Often-Will-You-Publish-1024x576.jpg"/><noscript><img decoding="async" width="1024" height="576" src="https://www.thepodcasthost.com/wp-content/uploads/2022/10/How-Often-Will-You-Publish-1024x576.jpg" alt="Data from our Free Podcast Planner Tool suggests that 55% of new podcasters plan to publish on a weekly basis." srcset="https://www.thepodcasthost.com/wp-content/uploads/2022/10/How-Often-Will-You-Publish-1024x576.jpg 1024w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/How-Often-Will-You-Publish-300x169.jpg 300w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/How-Often-Will-You-Publish-768x432.jpg 768w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/How-Often-Will-You-Publish-290x163.jpg 290w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/How-Often-Will-You-Publish-350x197.jpg 350w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/How-Often-Will-You-Publish-445x250.jpg 445w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/How-Often-Will-You-Publish-635x357.jpg 635w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/How-Often-Will-You-Publish-580x326.jpg 580w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/How-Often-Will-You-Publish-700x394.jpg 700w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/How-Often-Will-You-Publish-890x501.jpg 890w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/How-Often-Will-You-Publish-1270x714.jpg 1270w, https://www.thepodcasthost.com/wp-content/uploads/2022/10/How-Often-Will-You-Publish.jpg 1280w" sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)"/></noscript> </picture> </figure><h3 class="wp-block-heading " id="release-frequency-data-from-over-1500-aspiring-podcasters">Release Frequency Data From Over 1,500 Aspiring Podcasters</h3><p>Data from our free <a href="https://alitu.com/tools/showplanner" rel="nofollow">Podcast Planner Tool</a> suggests that 55% of new podcasters plan to publish on a weekly basis. </p><h2 class="wp-block-heading " id="h-how-do-people-find-new-podcasts-to-listen-to">How Do People Find New Podcasts to Listen To?</h2><p>Let’s find out how listeners are actually finding new shows. These are the results of a discoverability survey we ran in 2020. According to our respondents, here is how they find new shows:</p><ul class="wp-block-list"> <li><strong>Search My Podcast App’s Directory – 40%</strong></li> <li><strong>Directly Ask Someone I Know Who Likes the Same Stuff – 18.3%</strong></li> <li><strong>Ask on Social Media or Online Community – 15.2%</strong></li> <li><strong>Search on Google – 13.6%</strong></li> <li><strong>Browse Through a Podcast Chart or ‘Featured’ Section– 13%</strong> </li> </ul><div class="wp-block-image size-large"> <figure class="aligncenter"><picture decoding="async" class="wp-image-13356"> <source type="image/webp" data-lazy-srcset="https://www.thepodcasthost.com/wp-content/uploads/2020/03/1-1024x576.jpg.webp 1024w, https://www.thepodcasthost.com/wp-content/uploads/2020/03/1-300x169.jpg.webp 300w, https://www.thepodcasthost.com/wp-content/uploads/2020/03/1-768x432.jpg.webp 768w, https://www.thepodcasthost.com/wp-content/uploads/2020/03/1-290x163.jpg.webp 290w, https://www.thepodcasthost.com/wp-content/uploads/2020/03/1-350x197.jpg.webp 350w, https://www.thepodcasthost.com/wp-content/uploads/2020/03/1-445x250.jpg.webp 445w, https://www.thepodcasthost.com/wp-content/uploads/2020/03/1-635x357.jpg.webp 635w, https://www.thepodcasthost.com/wp-content/uploads/2020/03/1-580x326.jpg.webp 580w, https://www.thepodcasthost.com/wp-content/uploads/2020/03/1-700x394.jpg.webp 700w, https://www.thepodcasthost.com/wp-content/uploads/2020/03/1-890x501.jpg.webp 890w, https://www.thepodcasthost.com/wp-content/uploads/2020/03/1-1270x714.jpg.webp 1270w, https://www.thepodcasthost.com/wp-content/uploads/2020/03/1.jpg.webp 1280w" sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)"/> <img decoding="async" width="1024" height="576" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%20576'%3E%3C/svg%3E" alt="podcast discovery habits" data-lazy-srcset="https://www.thepodcasthost.com/wp-content/uploads/2020/03/1-1024x576.jpg 1024w, https://www.thepodcasthost.com/wp-content/uploads/2020/03/1-300x169.jpg 300w, https://www.thepodcasthost.com/wp-content/uploads/2020/03/1-768x432.jpg 768w, https://www.thepodcasthost.com/wp-content/uploads/2020/03/1-290x163.jpg 290w, https://www.thepodcasthost.com/wp-content/uploads/2020/03/1-350x197.jpg 350w, https://www.thepodcasthost.com/wp-content/uploads/2020/03/1-445x250.jpg 445w, https://www.thepodcasthost.com/wp-content/uploads/2020/03/1-635x357.jpg 635w, https://www.thepodcasthost.com/wp-content/uploads/2020/03/1-580x326.jpg 580w, https://www.thepodcasthost.com/wp-content/uploads/2020/03/1-700x394.jpg 700w, https://www.thepodcasthost.com/wp-content/uploads/2020/03/1-890x501.jpg 890w, https://www.thepodcasthost.com/wp-content/uploads/2020/03/1-1270x714.jpg 1270w, https://www.thepodcasthost.com/wp-content/uploads/2020/03/1.jpg 1280w" data-lazy-sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)" data-lazy-src="https://www.thepodcasthost.com/wp-content/uploads/2020/03/1-1024x576.jpg"/><noscript><img decoding="async" width="1024" height="576" src="https://www.thepodcasthost.com/wp-content/uploads/2020/03/1-1024x576.jpg" alt="podcast discovery habits" srcset="https://www.thepodcasthost.com/wp-content/uploads/2020/03/1-1024x576.jpg 1024w, https://www.thepodcasthost.com/wp-content/uploads/2020/03/1-300x169.jpg 300w, https://www.thepodcasthost.com/wp-content/uploads/2020/03/1-768x432.jpg 768w, https://www.thepodcasthost.com/wp-content/uploads/2020/03/1-290x163.jpg 290w, https://www.thepodcasthost.com/wp-content/uploads/2020/03/1-350x197.jpg 350w, https://www.thepodcasthost.com/wp-content/uploads/2020/03/1-445x250.jpg 445w, https://www.thepodcasthost.com/wp-content/uploads/2020/03/1-635x357.jpg 635w, https://www.thepodcasthost.com/wp-content/uploads/2020/03/1-580x326.jpg 580w, https://www.thepodcasthost.com/wp-content/uploads/2020/03/1-700x394.jpg 700w, https://www.thepodcasthost.com/wp-content/uploads/2020/03/1-890x501.jpg 890w, https://www.thepodcasthost.com/wp-content/uploads/2020/03/1-1270x714.jpg 1270w, https://www.thepodcasthost.com/wp-content/uploads/2020/03/1.jpg 1280w" sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)"/></noscript> </picture> </figure></div><p>This was one result from <a data-lasso-id="23249" href="https://www.thepodcasthost.com/promotion/podcast-discoverability/">The Podcast Host Discoverability Survey</a>. The report is essential reading for anyone who wants to grow an audience. It highlights the most effective areas to concentrate on when it comes to promotion and marketing.</p><p>We’re always looking to run interesting new surveys too, so if there are any specific podcast data you’d like to see here in future be sure to give us a shout!</p><h2 class="wp-block-heading " id="h-where-in-the-world-is-podcasting-growing-fastest-podcast-population-stats"><a name="fastest" data-lasso-id="8963" href=""></a>Where in the World is Podcasting Growing Fastest? Podcast Population Stats</h2><p>Voxnext released a set of podcast stats in 2019, which showed the countries in which podcasting is growing fastest. It makes for an interesting read:</p><blockquote class="wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow"> <p><strong>Chile (83.9% growth)<br>Argentina (55.28%)<br>Peru (49.1%)<br>Mexico (47.84%)<br>China (43.62%) </strong></p> <cite>Voxnest, March 2019</cite></blockquote><p><a href="https://reutersinstitute.politics.ox.ac.uk/sites/default/files/digital-news-report-2018.pdf" target="_blank" rel="noreferrer noopener">Reuters Digital News Report 2018</a> also reported that, in South Korea, 58% of people said that they listened to a podcast at least once a month. </p><h3 class="wp-block-heading " id="and-not-so-fast">And, Not So Fast…</h3><p>Japan is a country with lots of room for podcast growth. Though listening increased in 2022, overall uptake remains low at 15.7%. 28.1% of 15-29 year olds use podcasts monthly in the country. This data is presented in the <a href="https://otonal.co.jp/en/information/20230424.html?" target="_blank" rel="noreferrer noopener">Podcast Report in Japan</a> survey by Otonal and The Asahi Shimbun Company.</p><p>Writing for Podnews, <a href="https://podnews.net/article/podcast-deep-dive-japan" target="_blank" rel="noreferrer noopener">Guang Jin YEO takes an insightful deep dive into slow podcast growth in Japan</a>, and what can be done about it. </p><h3 class="wp-block-heading " id="which-country-has-the-highest-percentage-of-podcast-listeners">Which Country Has the Highest Percentage of Podcast Listeners?</h3><p>According to the <a href="https://www.edisonresearch.com/the-infinite-dial-2023-australia-from-edison-research/" target="_blank" rel="noreferrer noopener">Edison Research Infinite Dial 2023 Australian Audio Report</a>, it’s Australia. The study highlights that 43% of Australians tune in to podcasts monthly, surpassing the US’s 42% figure. Additionally, a significant one-third of Australians engage with podcasts every week, outpacing the US’s 31% statistic.</p><h2 class="wp-block-heading " id="why-do-people-start-podcasts">Why Do People Start Podcasts?</h2><p>People <a href="https://www.thepodcasthost.com/planning/how-to-start-a-podcast/">start new podcasts</a> every single day. But why? Data in our recent <a href="https://www.thepodcasthost.com/mindset/podcaster-cares/">Podcaster Cares Survey</a> shows that the majority our respondents (38.4%) launch shows “as a hobby”. </p><p><a href="https://www.thepodcasthost.com/mindset/podcasting-is-not-a-hobby/">Is the term “hobby” slightly patronising</a>, though? Many “hobbyist” podcasters prefer to describe their endeavours as a “creative outlet”. </p><p>Other common reasons for starting are to build a personal brand (21%) and to grow a business (19.7%).</p><figure class="wp-block-image size-large"><picture decoding="async" class="wp-image-34189"> <source type="image/webp" data-lazy-srcset="https://www.thepodcasthost.com/wp-content/uploads/2022/02/Why_did_you_start-v3-1024x576.jpg.webp 1024w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/Why_did_you_start-v3-300x169.jpg.webp 300w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/Why_did_you_start-v3-768x432.jpg.webp 768w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/Why_did_you_start-v3-290x163.jpg.webp 290w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/Why_did_you_start-v3-350x197.jpg.webp 350w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/Why_did_you_start-v3-445x250.jpg.webp 445w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/Why_did_you_start-v3-635x357.jpg.webp 635w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/Why_did_you_start-v3-580x326.jpg.webp 580w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/Why_did_you_start-v3-700x394.jpg.webp 700w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/Why_did_you_start-v3-890x501.jpg.webp 890w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/Why_did_you_start-v3-1270x714.jpg.webp 1270w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/Why_did_you_start-v3.jpg.webp 1280w" sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)"/> <img decoding="async" width="1024" height="576" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%20576'%3E%3C/svg%3E" alt="Why did you start a podcast?" data-lazy-srcset="https://www.thepodcasthost.com/wp-content/uploads/2022/02/Why_did_you_start-v3-1024x576.jpg 1024w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/Why_did_you_start-v3-300x169.jpg 300w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/Why_did_you_start-v3-768x432.jpg 768w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/Why_did_you_start-v3-290x163.jpg 290w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/Why_did_you_start-v3-350x197.jpg 350w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/Why_did_you_start-v3-445x250.jpg 445w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/Why_did_you_start-v3-635x357.jpg 635w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/Why_did_you_start-v3-580x326.jpg 580w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/Why_did_you_start-v3-700x394.jpg 700w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/Why_did_you_start-v3-890x501.jpg 890w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/Why_did_you_start-v3-1270x714.jpg 1270w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/Why_did_you_start-v3.jpg 1280w" data-lazy-sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)" data-lazy-src="https://www.thepodcasthost.com/wp-content/uploads/2022/02/Why_did_you_start-v3-1024x576.jpg"/><noscript><img decoding="async" width="1024" height="576" src="https://www.thepodcasthost.com/wp-content/uploads/2022/02/Why_did_you_start-v3-1024x576.jpg" alt="Why did you start a podcast?" srcset="https://www.thepodcasthost.com/wp-content/uploads/2022/02/Why_did_you_start-v3-1024x576.jpg 1024w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/Why_did_you_start-v3-300x169.jpg 300w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/Why_did_you_start-v3-768x432.jpg 768w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/Why_did_you_start-v3-290x163.jpg 290w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/Why_did_you_start-v3-350x197.jpg 350w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/Why_did_you_start-v3-445x250.jpg 445w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/Why_did_you_start-v3-635x357.jpg 635w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/Why_did_you_start-v3-580x326.jpg 580w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/Why_did_you_start-v3-700x394.jpg 700w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/Why_did_you_start-v3-890x501.jpg 890w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/Why_did_you_start-v3-1270x714.jpg 1270w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/Why_did_you_start-v3.jpg 1280w" sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)"/></noscript> </picture> </figure><h2 class="wp-block-heading " id="what-do-podcasters-struggle-with-most">What Do Podcasters Struggle With Most?</h2><p>Our <a href="https://www.thepodcasthost.com/planning/the-podcaster-problems-survey-2021/">Podcaster Problems Survey</a> showed that the vast majority (47.7%) of our respondents get stuck on <a href="https://www.thepodcasthost.com/promotion/podcast-promotion/">podcast promotion</a>. </p><p>Ideas, scripting, and episode planning caused problems for 17.9%, whilst editing was the issue for 13.4% of respondents. </p><figure class="wp-block-image size-large"><picture decoding="async" class="wp-image-32611"> <source type="image/webp" data-lazy-srcset="https://www.thepodcasthost.com/wp-content/uploads/2021/12/When_youre_making_a_podcast_where_do_you_get_stuck-1024x576.jpeg.webp 1024w, https://www.thepodcasthost.com/wp-content/uploads/2021/12/When_youre_making_a_podcast_where_do_you_get_stuck-300x169.jpeg.webp 300w, https://www.thepodcasthost.com/wp-content/uploads/2021/12/When_youre_making_a_podcast_where_do_you_get_stuck-768x432.jpeg.webp 768w, https://www.thepodcasthost.com/wp-content/uploads/2021/12/When_youre_making_a_podcast_where_do_you_get_stuck-290x163.jpeg.webp 290w, https://www.thepodcasthost.com/wp-content/uploads/2021/12/When_youre_making_a_podcast_where_do_you_get_stuck-350x197.jpeg.webp 350w, https://www.thepodcasthost.com/wp-content/uploads/2021/12/When_youre_making_a_podcast_where_do_you_get_stuck-445x250.jpeg.webp 445w, https://www.thepodcasthost.com/wp-content/uploads/2021/12/When_youre_making_a_podcast_where_do_you_get_stuck-635x357.jpeg.webp 635w, https://www.thepodcasthost.com/wp-content/uploads/2021/12/When_youre_making_a_podcast_where_do_you_get_stuck-580x326.jpeg.webp 580w, https://www.thepodcasthost.com/wp-content/uploads/2021/12/When_youre_making_a_podcast_where_do_you_get_stuck-700x394.jpeg.webp 700w, https://www.thepodcasthost.com/wp-content/uploads/2021/12/When_youre_making_a_podcast_where_do_you_get_stuck-890x501.jpeg.webp 890w, https://www.thepodcasthost.com/wp-content/uploads/2021/12/When_youre_making_a_podcast_where_do_you_get_stuck-1270x714.jpeg.webp 1270w, https://www.thepodcasthost.com/wp-content/uploads/2021/12/When_youre_making_a_podcast_where_do_you_get_stuck.jpeg.webp 1280w" sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)"/> <img decoding="async" width="1024" height="576" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%20576'%3E%3C/svg%3E" alt="When you're making a podcast, where do you get stuck?" data-lazy-srcset="https://www.thepodcasthost.com/wp-content/uploads/2021/12/When_youre_making_a_podcast_where_do_you_get_stuck-1024x576.jpeg 1024w, https://www.thepodcasthost.com/wp-content/uploads/2021/12/When_youre_making_a_podcast_where_do_you_get_stuck-300x169.jpeg 300w, https://www.thepodcasthost.com/wp-content/uploads/2021/12/When_youre_making_a_podcast_where_do_you_get_stuck-768x432.jpeg 768w, https://www.thepodcasthost.com/wp-content/uploads/2021/12/When_youre_making_a_podcast_where_do_you_get_stuck-290x163.jpeg 290w, https://www.thepodcasthost.com/wp-content/uploads/2021/12/When_youre_making_a_podcast_where_do_you_get_stuck-350x197.jpeg 350w, https://www.thepodcasthost.com/wp-content/uploads/2021/12/When_youre_making_a_podcast_where_do_you_get_stuck-445x250.jpeg 445w, https://www.thepodcasthost.com/wp-content/uploads/2021/12/When_youre_making_a_podcast_where_do_you_get_stuck-635x357.jpeg 635w, https://www.thepodcasthost.com/wp-content/uploads/2021/12/When_youre_making_a_podcast_where_do_you_get_stuck-580x326.jpeg 580w, https://www.thepodcasthost.com/wp-content/uploads/2021/12/When_youre_making_a_podcast_where_do_you_get_stuck-700x394.jpeg 700w, https://www.thepodcasthost.com/wp-content/uploads/2021/12/When_youre_making_a_podcast_where_do_you_get_stuck-890x501.jpeg 890w, https://www.thepodcasthost.com/wp-content/uploads/2021/12/When_youre_making_a_podcast_where_do_you_get_stuck-1270x714.jpeg 1270w, https://www.thepodcasthost.com/wp-content/uploads/2021/12/When_youre_making_a_podcast_where_do_you_get_stuck.jpeg 1280w" data-lazy-sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)" data-lazy-src="https://www.thepodcasthost.com/wp-content/uploads/2021/12/When_youre_making_a_podcast_where_do_you_get_stuck-1024x576.jpeg"/><noscript><img decoding="async" width="1024" height="576" src="https://www.thepodcasthost.com/wp-content/uploads/2021/12/When_youre_making_a_podcast_where_do_you_get_stuck-1024x576.jpeg" alt="When you're making a podcast, where do you get stuck?" srcset="https://www.thepodcasthost.com/wp-content/uploads/2021/12/When_youre_making_a_podcast_where_do_you_get_stuck-1024x576.jpeg 1024w, https://www.thepodcasthost.com/wp-content/uploads/2021/12/When_youre_making_a_podcast_where_do_you_get_stuck-300x169.jpeg 300w, https://www.thepodcasthost.com/wp-content/uploads/2021/12/When_youre_making_a_podcast_where_do_you_get_stuck-768x432.jpeg 768w, https://www.thepodcasthost.com/wp-content/uploads/2021/12/When_youre_making_a_podcast_where_do_you_get_stuck-290x163.jpeg 290w, https://www.thepodcasthost.com/wp-content/uploads/2021/12/When_youre_making_a_podcast_where_do_you_get_stuck-350x197.jpeg 350w, https://www.thepodcasthost.com/wp-content/uploads/2021/12/When_youre_making_a_podcast_where_do_you_get_stuck-445x250.jpeg 445w, https://www.thepodcasthost.com/wp-content/uploads/2021/12/When_youre_making_a_podcast_where_do_you_get_stuck-635x357.jpeg 635w, https://www.thepodcasthost.com/wp-content/uploads/2021/12/When_youre_making_a_podcast_where_do_you_get_stuck-580x326.jpeg 580w, https://www.thepodcasthost.com/wp-content/uploads/2021/12/When_youre_making_a_podcast_where_do_you_get_stuck-700x394.jpeg 700w, https://www.thepodcasthost.com/wp-content/uploads/2021/12/When_youre_making_a_podcast_where_do_you_get_stuck-890x501.jpeg 890w, https://www.thepodcasthost.com/wp-content/uploads/2021/12/When_youre_making_a_podcast_where_do_you_get_stuck-1270x714.jpeg 1270w, https://www.thepodcasthost.com/wp-content/uploads/2021/12/When_youre_making_a_podcast_where_do_you_get_stuck.jpeg 1280w" sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)"/></noscript> </picture> </figure><h2 class="wp-block-heading " id="how-do-podcasters-measure-success">How Do Podcasters Measure Success?</h2><p>The term “success” means different things to different people. Our <a href="https://www.thepodcasthost.com/mindset/podcaster-cares/">Podcaster Cares survey</a> revealed that <a href="https://www.thepodcasthost.com/monetisation/podcast-success/">the most common way responding podcasters measure it is through spikes in their download numbers</a>. </p><p>Feedback from listeners, either <a href="https://www.thepodcasthost.com/promotion/engage-podcast-listeners/">via email</a> or <a href="https://www.thepodcasthost.com/promotion/how-do-you-get-more-podcast-reviews/">podcast reviews</a>, was also shown to be something podcasters put a lot of onus on. The amount of ‘likes’ an episode gets on <a href="https://www.thepodcasthost.com/planning/do-podcasters-need-social-media/">social</a> was the thing that had the least impact. </p><figure class="wp-block-image size-large"><picture decoding="async" class="wp-image-34197"> <source type="image/webp" data-lazy-srcset="https://www.thepodcasthost.com/wp-content/uploads/2022/02/measuring_success-1024x576.jpg.webp 1024w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/measuring_success-300x169.jpg.webp 300w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/measuring_success-768x432.jpg.webp 768w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/measuring_success-290x163.jpg.webp 290w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/measuring_success-350x197.jpg.webp 350w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/measuring_success-445x250.jpg.webp 445w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/measuring_success-635x357.jpg.webp 635w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/measuring_success-580x326.jpg.webp 580w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/measuring_success-700x394.jpg.webp 700w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/measuring_success-890x501.jpg.webp 890w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/measuring_success-1270x714.jpg.webp 1270w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/measuring_success.jpg.webp 1280w" sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)"/> <img decoding="async" width="1024" height="576" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%20576'%3E%3C/svg%3E" alt="There are lots of ways podcasters can measure success. Rate these in order of preference." data-lazy-srcset="https://www.thepodcasthost.com/wp-content/uploads/2022/02/measuring_success-1024x576.jpg 1024w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/measuring_success-300x169.jpg 300w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/measuring_success-768x432.jpg 768w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/measuring_success-290x163.jpg 290w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/measuring_success-350x197.jpg 350w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/measuring_success-445x250.jpg 445w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/measuring_success-635x357.jpg 635w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/measuring_success-580x326.jpg 580w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/measuring_success-700x394.jpg 700w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/measuring_success-890x501.jpg 890w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/measuring_success-1270x714.jpg 1270w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/measuring_success.jpg 1280w" data-lazy-sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)" data-lazy-src="https://www.thepodcasthost.com/wp-content/uploads/2022/02/measuring_success-1024x576.jpg"/><noscript><img decoding="async" width="1024" height="576" src="https://www.thepodcasthost.com/wp-content/uploads/2022/02/measuring_success-1024x576.jpg" alt="There are lots of ways podcasters can measure success. Rate these in order of preference." srcset="https://www.thepodcasthost.com/wp-content/uploads/2022/02/measuring_success-1024x576.jpg 1024w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/measuring_success-300x169.jpg 300w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/measuring_success-768x432.jpg 768w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/measuring_success-290x163.jpg 290w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/measuring_success-350x197.jpg 350w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/measuring_success-445x250.jpg 445w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/measuring_success-635x357.jpg 635w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/measuring_success-580x326.jpg 580w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/measuring_success-700x394.jpg 700w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/measuring_success-890x501.jpg 890w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/measuring_success-1270x714.jpg 1270w, https://www.thepodcasthost.com/wp-content/uploads/2022/02/measuring_success.jpg 1280w" sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)"/></noscript> </picture> </figure><h2 class="wp-block-heading " id="are-podcasters-concerned-with-censorship-content-moderation">Are Podcasters Concerned With Censorship & Content Moderation?</h2><p>There are an increasing number of conversations about <a href="https://www.thepodcasthost.com/business-of-podcasting/do-podcasters-want-more-censorship/">censorship and content moderation in podcasting</a>. We asked about this in our <a href="https://www.thepodcasthost.com/mindset/podcaster-cares/">Podcaster Cares Survey</a>. </p><p>49.2% said that they were “concerned about harmful, dangerous, and misleading content in podcasting”, but felt that censorship was a “slippery slope”. </p><p>19.3% felt it was the responsibility of <a href="https://www.thepodcasthost.com/websites-hosting/best-podcast-hosting/">hosting platforms</a> to “weed out harmful, dangerous, and misleading content”, whilst 17.4% believe this should be the job of the <a href="https://www.thepodcasthost.com/listening/best-podcast-apps-smartphone/">listening apps</a> themselves. </p><p>14.2% don’t want to see any content moderation whatsoever, stating that “it’s nobody’s right to try and police podcasting for everyone else.” </p><figure class="wp-block-image size-large"><picture decoding="async" class="wp-image-34773"> <source type="image/webp" data-lazy-srcset="https://www.thepodcasthost.com/wp-content/uploads/2022/03/Censorship-v2-1024x576.jpg.webp 1024w, https://www.thepodcasthost.com/wp-content/uploads/2022/03/Censorship-v2-300x169.jpg.webp 300w, https://www.thepodcasthost.com/wp-content/uploads/2022/03/Censorship-v2-768x432.jpg.webp 768w, https://www.thepodcasthost.com/wp-content/uploads/2022/03/Censorship-v2-290x163.jpg.webp 290w, https://www.thepodcasthost.com/wp-content/uploads/2022/03/Censorship-v2-350x197.jpg.webp 350w, https://www.thepodcasthost.com/wp-content/uploads/2022/03/Censorship-v2-445x250.jpg.webp 445w, https://www.thepodcasthost.com/wp-content/uploads/2022/03/Censorship-v2-635x357.jpg.webp 635w, https://www.thepodcasthost.com/wp-content/uploads/2022/03/Censorship-v2-580x326.jpg.webp 580w, https://www.thepodcasthost.com/wp-content/uploads/2022/03/Censorship-v2-700x394.jpg.webp 700w, https://www.thepodcasthost.com/wp-content/uploads/2022/03/Censorship-v2-890x501.jpg.webp 890w, https://www.thepodcasthost.com/wp-content/uploads/2022/03/Censorship-v2-1270x714.jpg.webp 1270w, https://www.thepodcasthost.com/wp-content/uploads/2022/03/Censorship-v2.jpg.webp 1280w" sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)"/> <img decoding="async" width="1024" height="576" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%20576'%3E%3C/svg%3E" alt="The subject of policing content and censorship is a hot one right now. Which statement do you most agree with?" data-lazy-srcset="https://www.thepodcasthost.com/wp-content/uploads/2022/03/Censorship-v2-1024x576.jpg 1024w, https://www.thepodcasthost.com/wp-content/uploads/2022/03/Censorship-v2-300x169.jpg 300w, https://www.thepodcasthost.com/wp-content/uploads/2022/03/Censorship-v2-768x432.jpg 768w, https://www.thepodcasthost.com/wp-content/uploads/2022/03/Censorship-v2-290x163.jpg 290w, https://www.thepodcasthost.com/wp-content/uploads/2022/03/Censorship-v2-350x197.jpg 350w, https://www.thepodcasthost.com/wp-content/uploads/2022/03/Censorship-v2-445x250.jpg 445w, https://www.thepodcasthost.com/wp-content/uploads/2022/03/Censorship-v2-635x357.jpg 635w, https://www.thepodcasthost.com/wp-content/uploads/2022/03/Censorship-v2-580x326.jpg 580w, https://www.thepodcasthost.com/wp-content/uploads/2022/03/Censorship-v2-700x394.jpg 700w, https://www.thepodcasthost.com/wp-content/uploads/2022/03/Censorship-v2-890x501.jpg 890w, https://www.thepodcasthost.com/wp-content/uploads/2022/03/Censorship-v2-1270x714.jpg 1270w, https://www.thepodcasthost.com/wp-content/uploads/2022/03/Censorship-v2.jpg 1280w" data-lazy-sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)" data-lazy-src="https://www.thepodcasthost.com/wp-content/uploads/2022/03/Censorship-v2-1024x576.jpg"/><noscript><img decoding="async" width="1024" height="576" src="https://www.thepodcasthost.com/wp-content/uploads/2022/03/Censorship-v2-1024x576.jpg" alt="The subject of policing content and censorship is a hot one right now. Which statement do you most agree with?" srcset="https://www.thepodcasthost.com/wp-content/uploads/2022/03/Censorship-v2-1024x576.jpg 1024w, https://www.thepodcasthost.com/wp-content/uploads/2022/03/Censorship-v2-300x169.jpg 300w, https://www.thepodcasthost.com/wp-content/uploads/2022/03/Censorship-v2-768x432.jpg 768w, https://www.thepodcasthost.com/wp-content/uploads/2022/03/Censorship-v2-290x163.jpg 290w, https://www.thepodcasthost.com/wp-content/uploads/2022/03/Censorship-v2-350x197.jpg 350w, https://www.thepodcasthost.com/wp-content/uploads/2022/03/Censorship-v2-445x250.jpg 445w, https://www.thepodcasthost.com/wp-content/uploads/2022/03/Censorship-v2-635x357.jpg 635w, https://www.thepodcasthost.com/wp-content/uploads/2022/03/Censorship-v2-580x326.jpg 580w, https://www.thepodcasthost.com/wp-content/uploads/2022/03/Censorship-v2-700x394.jpg 700w, https://www.thepodcasthost.com/wp-content/uploads/2022/03/Censorship-v2-890x501.jpg 890w, https://www.thepodcasthost.com/wp-content/uploads/2022/03/Censorship-v2-1270x714.jpg 1270w, https://www.thepodcasthost.com/wp-content/uploads/2022/03/Censorship-v2.jpg 1280w" sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)"/></noscript> </picture> </figure><h2 class="wp-block-heading " id="h-what-organisations-are-collating-podcast-statistics">What Organisations Are Collating Podcast Statistics?</h2><p>The Infinite Dial report, a survey conducted by Edison Research and Triton Digital, is probably the most popular databank and survey on the state of Podcast industry statistics in the United States, especially audio. The Rajar Midas survey is the equivalent in the UK. </p><p>Infinite Dial has conducted phone-based surveys since 1998, including podcasts since 2006–that means since nearly the inception of podcasting, making this incredibly valuable data. The respondent pool of 1500 is composed of people aged twelve and over, weighted against the US census data for population, and split proportionally between landlines and cell phones.</p><h2 class="wp-block-heading " id="h-podcast-industry-statistics-references">Podcast Industry Statistics: References</h2><p>I’ve drawn from a range of great sources of Podcast Industry stats in this article, including:</p><ul class="wp-block-list"> <li><a href="https://www.edisonresearch.com/wp-content/uploads/2024/04/The-Infinite-Dial-2024-Deck.pdf" target="_blank" rel="noreferrer noopener">Edison Research Infinite Dial 2024</a></li> <li><a href="https://www.rajar.co.uk/docs/news/MIDAS_Summer_2022_.pdf" target="_blank" rel="noreferrer noopener">Rajar Midas Audio Survey Summer 2022</a></li> <li><a href="https://www.thepodcasthost.com/business-of-podcasting/gear-survey-2024/">The Podcast Host Gear Survey 2024</a></li> <li><a data-lasso-id="8970" href="https://www.thepodcasthost.com/promotion/podcast-discoverability/">The Podcast Host Discoverability Survey 2020</a></li> <li><a href="https://www.thepodcasthost.com/planning/the-podcaster-problems-survey-2021/">The Podcaster Problems Survey 2021</a></li> <li><a href="https://www.thepodcasthost.com/mindset/podcaster-cares/">The Podcast Host ‘Podcaster Cares’ Survey 2022</a></li> <li><a href="https://reutersinstitute.politics.ox.ac.uk/sites/default/files/digital-news-report-2018.pdf" target="_blank" rel="noreferrer noopener">Reuters Digital News Report 2018</a></li> <li><a href="https://podcastindustryinsights.com/?utm_source=mypodcastreviews&utm_campaign=stats&utm_medium=redirect&ref=MPR" target="_blank" rel="noreferrer noopener">Podcast Industry Insights courtesy of Daniel J. Lewis</a></li> <li><a href="https://www.buzzsprout.com/global_stats" target="_blank" rel="noreferrer noopener">Buzzsprout Podcasting Stats</a></li> <li><a href="https://www.ofcom.org.uk/research-and-data/data/statistics/stats23" target="_blank" rel="noreferrer noopener">Ofcom Podcast Survey April 2023</a></li> <li><a href="https://www.statista.com/topics/1330/radio/" target="_blank" rel="noreferrer noopener">Statista – U.S. Radio Industry – Statistics & Facts</a></li> <li><a href="https://www.iab.com/wp-content/uploads/2022/05/IAB-FY-2021-Podcast-Ad-Revenue-and-2022-2024-Growth-Projections_FINAL.pdf" target="_blank" rel="noreferrer noopener">iab U.S. Podcast Advertising Revenue Study</a>.</li> <li><a href="https://www.nationalpublicmedia.com/uploads/2022/10/2022-Spoken-Word-Audio-Report_NPR-and-Edison-Research.pdf" target="_blank" rel="noreferrer noopener">The Spoken Word Audio Report</a></li> </ul></p> <aside> <div class="tph-yt-banner tph-yt-banner--bop"> <div class="tph-yt-banner__content-wrap"> <div class="tph-yt-banner__video-thumb-wrap"> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2060%2042'%3E%3C/svg%3E" alt="" class="tph-yt-banner__video-thumb" width="60" height="42" data-lazy-srcset="https://www.thepodcasthost.com/wp-content/themes/thepodcasthost/assets/dist/img/misc/yt-thumb-240w.jpg 240w, https://www.thepodcasthost.com/wp-content/themes/thepodcasthost/assets/dist/img/misc/yt-thumb-120w.jpg 120w, https://www.thepodcasthost.com/wp-content/themes/thepodcasthost/assets/dist/img/misc/yt-thumb-60w.jpg 60w" data-lazy-sizes="(min-width: 768px) 120px, 60px" data-lazy-src="https://www.thepodcasthost.com/wp-content/themes/thepodcasthost/assets/dist/img/misc/yt-thumb-120w.jpg"><noscript><img src="https://www.thepodcasthost.com/wp-content/themes/thepodcasthost/assets/dist/img/misc/yt-thumb-120w.jpg" alt="" class="tph-yt-banner__video-thumb" width="60" height="42" srcset="https://www.thepodcasthost.com/wp-content/themes/thepodcasthost/assets/dist/img/misc/yt-thumb-240w.jpg 240w, https://www.thepodcasthost.com/wp-content/themes/thepodcasthost/assets/dist/img/misc/yt-thumb-120w.jpg 120w, https://www.thepodcasthost.com/wp-content/themes/thepodcasthost/assets/dist/img/misc/yt-thumb-60w.jpg 60w" sizes="(min-width: 768px) 120px, 60px"></noscript> </div> <div class="tph-yt-banner__text"> <p class="tph-yt-banner__headline">Prefer to watch?</p> <p class="tph-yt-banner__tagline">Visit our YouTube channel for more HOW TO content.</p> </div> <a href="https://www.thepodcasthost.com/sidebaryoutube" class="tph-yt-banner__link tph-yt-banner--bop__link" target="_blank" rel="noreferrer noopener nofollow "><span class="screen-reader-text">Click here to open our channel</span></a> </div> </div> </aside> <aside> <div style="height: 0px;"></div> <h2>Next on your list:</h2> <div class="tph-next-post-grid"> <div class="tph-next-post tph-next-post--latest"> <div 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<div class="tph-next-post__avatar-wrap"> <img alt="author avatar" height="30" width="30" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2030%2030'%3E%3C/svg%3E" class="tph-next-post__avatar" data-lazy-src="https://secure.gravatar.com/avatar/7a1c6b7b92bbeb1b881068c7540de6c3?s=60&d=mm&r=g"><noscript><img alt="author avatar" height="30" width="30" src="https://secure.gravatar.com/avatar/7a1c6b7b92bbeb1b881068c7540de6c3?s=60&d=mm&r=g" class="tph-next-post__avatar"></noscript> </div> <p class="tph-next-post__author-label">Colin’s pick:</p> </div> <p class="tph-next-post__headline">How to subscribe to a podcast</p> <div class="tph-next-post__thumb-wrap"> <picture class="tph-next-post__thumbnail"> <source type="image/webp" data-lazy-srcset="https://www.thepodcasthost.com/wp-content/uploads/2023/10/How-to-Subscribe-or-Follow-a-Podcast-v2-img-300x169.jpg.webp 300w, 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sizes="(min-width: 420px) 220px, calc(100vw - 30px)"/></noscript> </picture> </div> <a href="https://www.thepodcasthost.com/listening/how-to-subscribe-to-a-podcast/" class="tph-next-post__link"></a> </div> </div> <div class="tph-next-post"> <div class="tph-next-post__wrap"> <div class="tph-next-post__author-wrap"> <div class="tph-next-post__avatar-wrap"> <img alt="author avatar" height="30" width="30" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2030%2030'%3E%3C/svg%3E" class="tph-next-post__avatar" data-lazy-src="https://secure.gravatar.com/avatar/7a1c6b7b92bbeb1b881068c7540de6c3?s=60&d=mm&r=g"><noscript><img alt="author avatar" height="30" width="30" src="https://secure.gravatar.com/avatar/7a1c6b7b92bbeb1b881068c7540de6c3?s=60&d=mm&r=g" class="tph-next-post__avatar"></noscript> </div> <p class="tph-next-post__author-label">Colin’s pick:</p> </div> <p class="tph-next-post__headline">What is a podcast?</p> <div class="tph-next-post__thumb-wrap"> <picture class="tph-next-post__thumbnail"> <source type="image/webp" data-lazy-srcset="https://www.thepodcasthost.com/wp-content/uploads/2023/10/What-is-a-podcast-img-300x169.jpg.webp 300w, https://www.thepodcasthost.com/wp-content/uploads/2023/10/What-is-a-podcast-img-1024x576.jpg.webp 1024w, https://www.thepodcasthost.com/wp-content/uploads/2023/10/What-is-a-podcast-img-768x432.jpg.webp 768w, https://www.thepodcasthost.com/wp-content/uploads/2023/10/What-is-a-podcast-img-290x163.jpg.webp 290w, https://www.thepodcasthost.com/wp-content/uploads/2023/10/What-is-a-podcast-img-350x197.jpg.webp 350w, https://www.thepodcasthost.com/wp-content/uploads/2023/10/What-is-a-podcast-img-445x250.jpg.webp 445w, https://www.thepodcasthost.com/wp-content/uploads/2023/10/What-is-a-podcast-img-635x357.jpg.webp 635w, https://www.thepodcasthost.com/wp-content/uploads/2023/10/What-is-a-podcast-img-580x326.jpg.webp 580w, 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data-lazy-src="https://www.thepodcasthost.com/wp-content/uploads/2023/10/What-is-a-podcast-img-150x150.jpg"/><noscript><img src="https://www.thepodcasthost.com/wp-content/uploads/2023/10/What-is-a-podcast-img-150x150.jpg" width="1280" height="720" srcset="https://www.thepodcasthost.com/wp-content/uploads/2023/10/What-is-a-podcast-img-300x169.jpg 300w, https://www.thepodcasthost.com/wp-content/uploads/2023/10/What-is-a-podcast-img-1024x576.jpg 1024w, https://www.thepodcasthost.com/wp-content/uploads/2023/10/What-is-a-podcast-img-768x432.jpg 768w, https://www.thepodcasthost.com/wp-content/uploads/2023/10/What-is-a-podcast-img-290x163.jpg 290w, https://www.thepodcasthost.com/wp-content/uploads/2023/10/What-is-a-podcast-img-350x197.jpg 350w, https://www.thepodcasthost.com/wp-content/uploads/2023/10/What-is-a-podcast-img-445x250.jpg 445w, https://www.thepodcasthost.com/wp-content/uploads/2023/10/What-is-a-podcast-img-635x357.jpg 635w, 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class="tph-stage-button-desc"> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2060%2060'%3E%3C/svg%3E" alt class="tph-stage-button-desc__icon" width="60" height="60" data-lazy-src="https://www.thepodcasthost.com/wp-content/themes/thepodcasthost/assets/dist/img/stages/journey-icon-color-plan.svg"><noscript><img src="https://www.thepodcasthost.com/wp-content/themes/thepodcasthost/assets/dist/img/stages/journey-icon-color-plan.svg" alt class="tph-stage-button-desc__icon" width="60" height="60"></noscript> <div class="tph-stage-button-desc__text-wrap"> <h4 class="tph-stage-button-desc__headline">Plan & launch</h4> <p class="tph-stage-button-desc__desc">From idea to recording</p> </div> <a href="https://www.thepodcasthost.com/stage/plan-launch/" class="tph-stage-button-desc__link"><span class="screen-reader-text">Explore</span></a> </div> <div class="tph-stage-button-desc"> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2060%2060'%3E%3C/svg%3E" alt class="tph-stage-button-desc__icon" width="60" height="60" data-lazy-src="https://www.thepodcasthost.com/wp-content/themes/thepodcasthost/assets/dist/img/stages/journey-icon-color-produce-edit.svg"><noscript><img src="https://www.thepodcasthost.com/wp-content/themes/thepodcasthost/assets/dist/img/stages/journey-icon-color-produce-edit.svg" alt class="tph-stage-button-desc__icon" width="60" height="60"></noscript> <div class="tph-stage-button-desc__text-wrap"> <h4 class="tph-stage-button-desc__headline">Produce & edit</h4> <p class="tph-stage-button-desc__desc">Gear, software & tips</p> </div> <a href="https://www.thepodcasthost.com/stage/produce-edit/" class="tph-stage-button-desc__link"><span class="screen-reader-text">Explore</span></a> </div> <div class="tph-stage-button-desc"> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2060%2060'%3E%3C/svg%3E" alt class="tph-stage-button-desc__icon" width="60" height="60" data-lazy-src="https://www.thepodcasthost.com/wp-content/themes/thepodcasthost/assets/dist/img/stages/journey-icon-color-present.svg"><noscript><img src="https://www.thepodcasthost.com/wp-content/themes/thepodcasthost/assets/dist/img/stages/journey-icon-color-present.svg" alt class="tph-stage-button-desc__icon" width="60" height="60"></noscript> <div class="tph-stage-button-desc__text-wrap"> <h4 class="tph-stage-button-desc__headline">Presenting</h4> <p class="tph-stage-button-desc__desc">Be the best show host</p> </div> <a href="https://www.thepodcasthost.com/stage/present/" class="tph-stage-button-desc__link"><span class="screen-reader-text">Explore</span></a> </div> <div class="tph-stage-button-desc"> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2060%2060'%3E%3C/svg%3E" alt class="tph-stage-button-desc__icon" width="60" height="60" data-lazy-src="https://www.thepodcasthost.com/wp-content/themes/thepodcasthost/assets/dist/img/stages/journey-icon-color-grow-monetise.svg"><noscript><img src="https://www.thepodcasthost.com/wp-content/themes/thepodcasthost/assets/dist/img/stages/journey-icon-color-grow-monetise.svg" alt class="tph-stage-button-desc__icon" width="60" height="60"></noscript> <div class="tph-stage-button-desc__text-wrap"> <h4 class="tph-stage-button-desc__headline">Grow & monetise</h4> <p class="tph-stage-button-desc__desc">Promote and earn</p> </div> <a href="https://www.thepodcasthost.com/stage/grow-monetise/" class="tph-stage-button-desc__link"><span class="screen-reader-text">Explore</span></a> </div> </div> </aside> </div> <style>:root { --tph-article-max-width: 100%; }</style> <aside class="tph-article-page__sticky-sidebar-wrap"> <div class="tph-sidebar-viewport-height-fill"> <div class="tph-post-toc is-sticky"><div class="tph-post-toc__wrap"> <ol><li> <a href="#h-how-many-podcasts-are-there-right-now" title="How Many Podcasts Are There?">How Many Podcasts Are There?</a> </li><li> <a href="#h-how-many-podcast-episodes-are-there" title="How Many Podcast Episodes Are There?">How Many Podcast Episodes Are There?</a> </li><li> <a href="#h-how-many-active-podcasts-are-there" title="How Many Active Podcasts Are There?">How Many Active Podcasts Are There?</a> </li><li> <a href="#h-how-many-people-know-what-a-podcast-is" title="How Many People Know What a Podcast Is?">How Many People Know What a Podcast Is?</a> </li><li> <a href="#h-how-many-people-listen-to-podcasts" title="How Many People Listen to Podcasts?">How Many People Listen to Podcasts?</a> </li><li> <a href="#h-how-many-people-listen-to-podcasts-on-a-monthly-basis" title="Monthly Podcast Listening">Monthly Podcast Listening</a> </li><li> <a href="#how-many-people-listen-to-podcasts-on-a-daily-basis" title="Daily Podcast Listening">Daily Podcast Listening</a> </li><li> <a href="#when-do-people-listen-to-podcasts" title="When Do People Listen to Podcasts? ">When Do People Listen to Podcasts? </a> </li><li> <a href="#h-data-on-podcast-trust-engagement-amp-authority" title="Data on Podcast Trust, Engagement, & Authority ">Data on Podcast Trust, Engagement, & Authority </a> </li><li> <a href="#demographic-stats-the-womens-podcast-report" title="Demographic Stats">Demographic Stats</a> </li><li> <a href="#h-popularity-of-spoken-word-audio" title="Popularity of Spoken Word Audio">Popularity of Spoken Word Audio</a> </li><li> <a href="#h-uk-podcast-audience-statistics" title="UK Podcast Audience Statistics">UK Podcast Audience Statistics</a> </li><li> <a href="#h-what-age-group-listens-to-podcasts-most" title="What Age Group Listens to Podcasts Most?">What Age Group Listens to Podcasts Most?</a> </li><li> <a href="#h-weekly-podcast-listener-stats" title="Weekly Podcast Listener Stats">Weekly Podcast Listener Stats</a> </li><li> <a href="#what-day-of-the-week-do-podcasts-publish-episodes" title="What Day of the Week Do Podcasts Publish?">What Day of the Week Do Podcasts Publish?</a> </li><li> <a href="#h-how-many-listeners-do-podcasts-get-on-average" title="How Many Listeners Do Podcasts Get?">How Many Listeners Do Podcasts Get?</a> </li><li> <a href="#h-what-are-the-top-podcast-listening-apps-what-do-people-use-to-listen-to-podcasts" title="What are the Top Podcast Listening Apps?">What are the Top Podcast Listening Apps?</a> </li><li> <a href="#what-devices-are-people-using-to-listen-to-podcasts" title="What Devices Are People Using?">What Devices Are People Using?</a> </li><li> <a href="#what-is-the-most-popular-podcast-genre-in-the-us" title="What Is the Most Popular Genre?">What Is the Most Popular Genre?</a> </li><li> <a href="#podcast-ads-advertising-stats" title="Podcast Ads & Advertising Stats">Podcast Ads & Advertising Stats</a> </li><li> <a href="#h-what-audio-equipment-do-podcasters-most-commonly-use" title="What Audio Equipment Do Podcasters Use?">What Audio Equipment Do Podcasters Use?</a> </li><li> <a href="#h-do-podcasters-record-video-too" title="Do Podcasters Record Video Too?">Do Podcasters Record Video Too?</a> </li><li> <a href="#h-what-software-do-podcasters-use" title="What Software Do Podcasters Use?">What Software Do Podcasters Use?</a> </li><li> <a href="#h-how-long-are-podcasts-on-average" title="How Long are Podcasts, on Average?">How Long are Podcasts, on Average?</a> </li><li> <a href="#h-how-often-does-the-average-podcast-publish-an-episode" title="How Often Do Podcasts Publish?">How Often Do Podcasts Publish?</a> </li><li> <a href="#h-how-do-people-find-new-podcasts-to-listen-to" title="How Do People Find New Podcasts?">How Do People Find New Podcasts?</a> </li><li> <a href="#h-where-in-the-world-is-podcasting-growing-fastest-podcast-population-stats" title="Where in the World is Podcasting Growing Fastest? ">Where in the World is Podcasting Growing Fastest? </a> </li><li> <a href="#why-do-people-start-podcasts" title="Why Do People Start Podcasts?">Why Do People Start Podcasts?</a> </li><li> <a href="#what-do-podcasters-struggle-with-most" title="What Do Podcasters Struggle With?">What Do Podcasters Struggle With?</a> </li><li> <a href="#how-do-podcasters-measure-success" title="How Do Podcasters Measure Success?">How Do Podcasters Measure Success?</a> </li><li> <a href="#are-podcasters-concerned-with-censorship-content-moderation" title="Data on Censorship & Content Moderation">Data on Censorship & Content Moderation</a> </li><li> <a href="#h-what-organisations-are-collating-podcast-statistics" title="What Organisations Are Collating Podcast Statistics?">What Organisations Are Collating Podcast Statistics?</a> </li><li> <a href="#h-podcast-industry-statistics-references" title="Podcast Industry Statistics: References">Podcast Industry Statistics: References</a> </li></ol> </div></div> 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If you did, we will no longer show you that section to avoid spam & user confusion.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">wp-wpml_current_language</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">WordPress multilingual plugin sets this cookie to store the current language/language settings.</td></tr></tbody></table> </div> </div> </div> </div> <div class="cli-tab-section"> <div class="cli-tab-header"> <a role="button" tabindex="0" class="cli-nav-link cli-settings-mobile" data-target="performance" data-toggle="cli-toggle-tab"> Performance </a> <div class="cli-switch"> <input type="checkbox" id="wt-cli-checkbox-performance" class="cli-user-preference-checkbox" data-id="checkbox-performance" checked='checked' /> <label for="wt-cli-checkbox-performance" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">Performance</span></label> </div> </div> <div class="cli-tab-content"> <div class="cli-tab-pane cli-fade" data-id="performance"> <div class="wt-cli-cookie-description"> Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. <table class="cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th class="cookielawinfo-column-1">Cookie</th><th class="cookielawinfo-column-3">Duration</th><th class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">SRM_B</td><td class="cookielawinfo-column-3">1 year 24 days</td><td class="cookielawinfo-column-4">Used by Microsoft Advertising as a unique ID for visitors.</td></tr></tbody></table> </div> </div> </div> </div> <div class="cli-tab-section"> <div class="cli-tab-header"> <a role="button" tabindex="0" class="cli-nav-link cli-settings-mobile" data-target="analytics" data-toggle="cli-toggle-tab"> Analytics </a> <div class="cli-switch"> <input type="checkbox" id="wt-cli-checkbox-analytics" class="cli-user-preference-checkbox" data-id="checkbox-analytics" checked='checked' /> <label for="wt-cli-checkbox-analytics" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">Analytics</span></label> </div> </div> <div class="cli-tab-content"> <div class="cli-tab-pane cli-fade" data-id="analytics"> <div class="wt-cli-cookie-description"> Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. <table class="cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th class="cookielawinfo-column-1">Cookie</th><th class="cookielawinfo-column-3">Duration</th><th class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ce.gtld</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Crazyegg sets this cookie to identify the top-level domain.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_clck</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Microsoft Clarity sets this cookie to retain the browser's Clarity User ID and settings exclusive to that website. This guarantees that actions taken during subsequent visits to the same website will be linked to the same user ID.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_clsk</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">Microsoft Clarity sets this cookie to store and consolidate a user's pageviews into a single session recording.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ga_*</td><td class="cookielawinfo-column-3">1 year 1 month 4 days</td><td class="cookielawinfo-column-4">Google Analytics sets this cookie to store and count page views.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat_gtag_UA_*</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">Google Analytics sets this cookie to store a unique user ID.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat_UA-*</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">Google Analytics sets this cookie for user behaviour tracking.n</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gcl_au</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">Google Tag Manager sets the cookie to experiment advertisement efficiency of websites using their services.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjRecordingEnabled</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Hotjar sets this cookie when a Recording starts and is read when the recording module is initialized, to see if the user is already in a recording in a particular session.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjSession_*</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjSessionUser_*</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">browser_id</td><td class="cookielawinfo-column-3">5 years</td><td class="cookielawinfo-column-4">This cookie is used for identifying the visitor browser on re-visit to the website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cebs</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Crazyegg sets this cookie to trace the current user session internally.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">CLID</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Microsoft Clarity set this cookie to store information about how visitors interact with the website. The cookie helps to provide an analysis report. The data collection includes the number of visitors, where they visit the website, and the pages visited.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">CONSENT</td><td class="cookielawinfo-column-3">2 years</td><td class="cookielawinfo-column-4">YouTube sets this cookie via embedded YouTube videos and registers anonymous statistical data.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">last_pys_landing_page</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">PixelYourSite plugin sets this cookie to manages the analytical services.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">last_pysTrafficSource</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">PixelYourSite plugin sets this cookie to manage the analytical services.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">MR</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">This cookie, set by Bing, is used to collect user information for analytics purposes.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">prism_*</td><td class="cookielawinfo-column-3">1 month</td><td class="cookielawinfo-column-4">Active Campaign sets this cookie to track and store interactions.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">pys_first_visit</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">PixelYourSite plugin sets this cookie to manage the analytical services.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">pys_landing_page</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">PixelYourSite plugin sets this cookie to manages the analytical services.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">pys_session_limit</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">PixelYourSite plugin sets this cookie to manage the analytical services.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">pys_start_session</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">PixelYourSite plugin sets this cookie to manage the analytical services.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">pysTrafficSource</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">PixelYourSite plugin sets this cookie to manage the analytical services.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">SM</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Microsoft Clarity cookie set this cookie for synchronizing the MUID across Microsoft domains.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">vuid</td><td class="cookielawinfo-column-3">1 year 1 month 4 days</td><td class="cookielawinfo-column-4">Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos on the website.</td></tr></tbody></table> </div> </div> </div> </div> <div class="cli-tab-section"> <div class="cli-tab-header"> <a role="button" tabindex="0" class="cli-nav-link cli-settings-mobile" data-target="advertisement" data-toggle="cli-toggle-tab"> Advertisement </a> <div class="cli-switch"> <input type="checkbox" id="wt-cli-checkbox-advertisement" class="cli-user-preference-checkbox" data-id="checkbox-advertisement" checked='checked' /> <label for="wt-cli-checkbox-advertisement" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">Advertisement</span></label> </div> </div> <div class="cli-tab-content"> <div class="cli-tab-pane cli-fade" data-id="advertisement"> <div class="wt-cli-cookie-description"> Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads. <table class="cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th class="cookielawinfo-column-1">Cookie</th><th class="cookielawinfo-column-3">Duration</th><th class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ANONCHK</td><td class="cookielawinfo-column-3">10 minutes</td><td class="cookielawinfo-column-4">The ANONCHK cookie, set by Bing, is used to store a user's session ID and verify ads' clicks on the Bing search engine. The cookie helps in reporting and personalization as well.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ckid</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">Adara yield sets this cookie to deliver advertisements tailored to user interests on other websites and track transactions</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">MUID</td><td class="cookielawinfo-column-3">1 year 24 days</td><td class="cookielawinfo-column-4">Bing sets this cookie to recognise unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">scribd_ubtc</td><td class="cookielawinfo-column-3">10 years</td><td class="cookielawinfo-column-4">Scribd sets this cookie to gather data on user behaviour across several websites and maximise the relevancy of the advertisements on the website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">test_cookie</td><td class="cookielawinfo-column-3">15 minutes</td><td class="cookielawinfo-column-4">doubleclick.net sets this cookie to determine if the user's browser supports cookies.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">VISITOR_INFO1_LIVE</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">YouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">YSC</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Youtube sets this cookie to track the views of embedded videos on Youtube pages.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-connected-devices</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-device-id</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt.innertube::nextId</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt.innertube::requests</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.</td></tr></tbody></table> </div> </div> </div> </div> <div class="cli-tab-section"> <div class="cli-tab-header"> <a role="button" tabindex="0" class="cli-nav-link cli-settings-mobile" data-target="others" data-toggle="cli-toggle-tab"> Others </a> <div class="cli-switch"> <input type="checkbox" id="wt-cli-checkbox-others" class="cli-user-preference-checkbox" data-id="checkbox-others" checked='checked' /> <label for="wt-cli-checkbox-others" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">Others</span></label> </div> </div> <div class="cli-tab-content"> <div class="cli-tab-pane cli-fade" data-id="others"> <div class="wt-cli-cookie-description"> Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. <table class="cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th class="cookielawinfo-column-1">Cookie</th><th class="cookielawinfo-column-3">Duration</th><th class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ce.clock_data</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ce.clock_event</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ce.irv</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ce.s</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_CEFT</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjIncludedInSessionSample_271830</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cebsp_</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">memberful_tracking_params</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">pbid</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">VISITOR_PRIVACY_METADATA</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr></tbody></table> </div> </div> </div> </div> </div> </div> </div> </div> <div class="cli-modal-footer"> <div class="wt-cli-element cli-container-fluid cli-tab-container"> <div class="cli-row"> <div class="cli-col-12 cli-align-items-stretch cli-px-0"> <div class="cli-tab-footer wt-cli-privacy-overview-actions"> <a id="wt-cli-privacy-save-btn" role="button" tabindex="0" data-cli-action="accept" class="wt-cli-privacy-btn cli_setting_save_button 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