Consumer Applications - United Internet AG

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</div> </div> </div> </div> </header> <main>  <div class="banner header-with-text bg-white"> <div class="row"> <div class="columns small-12 large-6"> <h1>Consumer Applications</h1> </div> </div> </div> <div class="row">  <div class="columns small-12 large-4 xlarge-3"> <nav class="menu-sub"> <ul class="level-1"> <li class="act sub"> <a href="/unternehmen/segmente.html" title="Segmente"> <i class="far fa-long-arrow-right"></i>Segmente </a> <input type="checkbox" id="toggle-menu-sub-18" class="input-menu" /> <label for="toggle-menu-sub-18" class="label-menu"> <i class="far fa-plus"></i> <i class="far fa-minus"></i> </label> <ul class="level-2"> <li> <a href="/unternehmen/segmente/consumer-access.html" title="Consumer Access"> Consumer Access </a> </li> <li> <a href="/unternehmen/segmente/business-access.html" title="Business Access"> Business Access </a> </li> <li class="act"> <a href="/unternehmen/segmente/consumer-applications.html" title="Consumer Applications"> Consumer Applications </a> </li> <li> <a href="/unternehmen/segmente/business-applications.html" title="Business Applications"> Business Applications </a> </li> </ul> </li> <li class=" sub"> <a href="/unternehmen/strategie.html" title="Strategie"> <i class="far fa-long-arrow-right"></i>Strategie </a> </li> <li class=" sub"> <a href="/unternehmen/management.html" title="Management"> <i class="far fa-long-arrow-right"></i>Management </a> </li> <li class=" sub"> <a href="/unternehmen/verantwortung.html" title="Verantwortung"> <i class="far fa-long-arrow-right"></i>Verantwortung </a> </li> <li class=" sub"> <a href="/unternehmen/nachhaltigkeit/unser-ansatz.html" title="Nachhaltigkeit"> <i class="far fa-long-arrow-right"></i>Nachhaltigkeit </a> </li> </ul> </nav> </div>  <div class="columns small-12 large-8 xlarge-9 header-with-text-content"> <div class="row row-9-columns"> <div class="columns small-9 large-7"> <p class="h2">Unsere Anwendungen und Services für Privatnutzer sind im Segment „Consumer Applications“ zusammengefasst.</p> </div> </div> <div class="row row-9-columns"> <div class="columns small-9"> <div class="subpage-content"> <div id="c271" class="frame frame-default frame-type-igtemplate_container frame-layout-0"> <div class="row row-9-columns"> <div class="columns small-9 large-7"> <div id="c272" class="frame frame-default frame-type-text frame-layout-0"> <p>Anwendungen rund um das Personal Information Management (E-Mail, Aufgaben, Termine, Adressen) sowie Online-Storage (Cloud Speicher), aber auch Domains, auf Privatpersonen zugeschnittene Homepage-Lösungen und Office-Applikationen gehören hier zu unserem Angebot.</p> <p>Insbesondere mit GMX und WEB.DE, seit vielen Jahren die meist-genutzten E-Mail-Anbieter in Deutschland, haben wir uns erfolgreich in diesem Marktsegment etabliert. Dabei haben wir beide Marken von reinen E-Mail-Services zu umfassenden Zentralen für das Kommunikations-, Informations- und Identitäts-Management unserer Nutzer und Nutzerinnen entwickelt.</p> </div> <div id="c274" class="frame frame-default frame-type-image frame-layout-0"> <header> <h2 class=""> Vom E-Mail-Dienst zur Zentrale für Kommunikations-, Informations- und Identitäts-Management </h2> </header> <div class="ce-image ce-left ce-above"> <div class="ce-gallery" data-ce-images="1"> <div class="row small-up-1 medium-up-1 large-up-1"> <div class="column"> <figure> <img src="/fileadmin/user_upload/UI-Geschaeftsbericht_Grafiken_Lagebericht_DE_2024-08-13_S6_v2.jpg" width="1517" height="1510" alt="" /> </figure> </div> </div> </div> </div> </div> <div id="c275" class="frame frame-default frame-type-text frame-layout-0"> <p>Die Applikationen werden überwiegend von uns selbst entwickelt und in unseren konzerneigenen Rechenzentren betrieben.</p> <p>Die Services werden als kostenpflichtige Abonnements (Pay-Accounts) oder in Form von werbefinanzierten Accounts (Free-Accounts) angeboten. Diese werden durch  klassische, zunehmend aber auch durch programmatische (datengetriebene) Online-Werbung monetarisiert. Die Vermarktung erfolgt über United Internet Media.</p> <p>GMX und WEB.DE sind insbesondere in Deutschland, Österreich und der Schweiz aktiv und zählen zu den führenden Unternehmen.</p> </div> <div id="c277" class="frame frame-default frame-type-text frame-layout-0"> <p>Seit der Übernahme des US-Anbieters mail.com Ende 2010 treiben wir auch in diesem Segment unsere Internationalisierung voran. 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