Elevate Your Campaigns with Programmatic Buying : Google

<!DOCTYPE html> <html class="" lang="en" dir="ltr"> <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("https://skillshop.exceedlms.com/student/path/33857-elevate-your-campaigns-with-programmatic-buying","20210418235354","https://web.archive.org/","web","/_static/", "1618790034"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" />  <meta http-equiv="X-UA-Compatible" content="IE=edge"> <link rel="alternate" href="https://web.archive.org/web/20210418235354/https://skillshop.exceedlms.com/student/path/33857-elevate-your-campaigns-with-programmatic-buying" hreflang="en"/> <link rel="icon" type="image/png" href="https://web.archive.org/web/20210418235354im_/https://storage.googleapis.com/exceedlms-external-uploads-production/uploads/organizations/favicons/9/small/googleg_standard_color_32dp.png?GoogleAccessId=GOOG1EIO7LXRUFV35UXSWKJ3AWMYHZUVNMYIAMGSBIFYEF2AMYYAY4Y4Y5PKA&Signature=8QQRrxRFurznR7zq9f6hhAqcu6o%3D&Expires=1618793633" sizes="16x16"> <link rel="icon" type="image/png" href="https://web.archive.org/web/20210418235354im_/https://storage.googleapis.com/exceedlms-external-uploads-production/uploads/organizations/favicons/9/medium/googleg_standard_color_32dp.png?GoogleAccessId=GOOG1EIO7LXRUFV35UXSWKJ3AWMYHZUVNMYIAMGSBIFYEF2AMYYAY4Y4Y5PKA&Signature=UE1A0NA%2FSOHHIsC08XHTytYqqWQ%3D&Expires=1618793633" sizes="32x32"> <link rel="icon" type="image/png" href="https://web.archive.org/web/20210418235354im_/https://storage.googleapis.com/exceedlms-external-uploads-production/uploads/organizations/favicons/9/large/googleg_standard_color_32dp.png?GoogleAccessId=GOOG1EIO7LXRUFV35UXSWKJ3AWMYHZUVNMYIAMGSBIFYEF2AMYYAY4Y4Y5PKA&Signature=ivlcT0RR69Ak71ztPkaTlpLtyyc%3D&Expires=1618793633" sizes="96x96"> <meta charset="utf-8"/> <meta name="viewport" content="width=device-width, initial-scale=1.0"/> <meta name="apple-mobile-web-app-capable" content="yes"> <meta name="apple-mobile-web-app-status-bar-style" content="white"> <title>Elevate Your Campaigns with Programmatic Buying : Google</title> <meta content="https://web.archive.org/web/20210418235354im_/https://storage.googleapis.com/exceedlms-external-uploads-production/uploads/organizations/branding_logos/9/full/logo-google-fullcolor-3x-464x153px.png" property="og:image"/> <link rel="stylesheet" media="all" href="https://web.archive.org/web/20210418235354cs_/https://fonts.googleapis.com/css?family=Roboto:100,100i,300,300i,400,400i,500,500i,700,700i%7CLora:regular,italic,700,700i&subset=latin-ext"/> <link rel="stylesheet" media="all" href="/web/20210418235354cs_/https://skillshop.exceedlms.com/assets/google/all-a7db535001e91e9c0d595a8c1e66d0d4a29bb172cc9b6b9170e33cf70fbd2ab0.css"/> <link rel="stylesheet" media="all" href="/web/20210418235354cs_/https://skillshop.exceedlms.com/theme/9-skillshop/1618754449/styles-7d777974f2bf64295ecbb8606690cee7.css"/> <meta name="csrf-param" content="authenticity_token"/> <meta name="csrf-token" content="8SuHd4RJmSDSfmSR/ybnL77aSfYMh+SFPQaLMWl84dJoTc/VvHR17asmufEl0fXbVvkyLIo8ga56PMFykbmmHg=="/> <meta name="twitter:card" content="summary"/> <meta property="og:title" content="Elevate Your Campaigns with Programmatic Buying"/> <meta property="og:url" content="https://web.archive.org/web/20210418235354/https://skillshop.exceedlms.com/student/path/33857-elevate-your-campaigns-with-programmatic-buying"/> <meta property="og:image" content="https://web.archive.org/web/20210418235354im_/https://storage.googleapis.com/exceedlms-external-uploads-production/uploads/resource_course_pictures/targets/113429/w550/unnamed.png"/> <meta property="og:site_name" content="Google"/> <meta name="description" property="og:description" content="Build on your foundational knowledge by digging deeper into making and optimizing Programmatic Guaranteed deals and buying media across the array of inventory options available to Authorized Buyers. After completing this intermediate learning path, you'll be able to: Determine the appropriate deal strategy for a Programmatic deal buys and implement them using the Programmatic Guaranteed deal workflow Demonstrate effective negotiation practices for a Programmatic Guaranteed deal Evaluate the effectiveness of your deal performance Create an effective mApp strategy Learn how to discover Video, TV, native, and mApp inventory through the Authorized Buyers program Optimize your programmatic deal buys by setting up Programmatic Guaranteed deals with Audience Lists and integrating buyer decisioning. Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language."/> <meta name="keywords" property="og:keywords" content="Authorized Buyers, Programmatic, Programmatic Guranteed, Marketplace, ad exchange, ADX, Inventory, in-app advertising, app inventory, mApp inventory, mobile marketing, app-ads.txt, brand safety, pre-bid verification, premium mobile inventory, viewability, native, video, TV, CTV, audience lists, optimization, buyer decisioning, mApp, programmatic deals, guaranteed, mobile app, marketplace, dsp, agency, partner, ads, gmpintermediate, Advertising in Mobile Apps"/> <meta property="og:author" content="Skillshop"/> <meta property="og:article:tag" content="Authorized Buyers"/> <meta property="og:article:tag" content="Authorized Buyers"/> <meta property="og:article:tag" content="Authorized Buyers"/> <meta property="og:article:tag" content="Authorized Buyers"/> <meta property="og:article:tag" content="Authorized Buyers"/> <meta property="og:article:tag" content="Authorized Buyers"/> <meta property="og:article:tag" content="Authorized Buyers"/> <meta property="og:article:tag" content="Authorised Buyers"/> <meta property="og:article:tag" content="Authorised Buyers"/> <meta property="og:article:tag" content="Authorized Buyers"/> <meta property="og:article:tag" content="Authorized Buyers"/> <meta property="og:article:tag" content="Authorized Buyers"/> <meta property="og:article:tag" content="Authorized Buyers"/> <meta property="og:article:tag" content="Authorized Buyers"/> <meta property="og:article:tag" content="Authorized Buyers"/> <meta property="og:article:tag" content="Authorized Buyers"/> <meta property="og:article:tag" content="Authorized Buyers"/> <meta property="og:article:tag" content="Authorized buyers"/> <meta property="og:article:tag" content="Authorized Buyers"/> <meta property="og:article:tag" content="認定バイヤー"/> <meta property="og:article:tag" content="認定バイヤー"/> <meta property="og:article:tag" content="Authorized buyers"/> <meta property="og:article:tag" content="Authorized Buyers"/> <meta property="og:article:tag" content="Authorized Buyers"/> <meta property="og:article:tag" content="Authorized Buyers"/> <meta property="og:article:tag" content="Authorized Buyers"/> <meta property="og:article:tag" content="Authorized Buyers"/> <meta property="og:article:tag" content="Authorized buyers"/> <meta property="og:article:tag" content="Authorized Buyers"/> <meta property="og:article:tag" content="Авторизованные покупатели"/> <meta property="og:article:tag" content="Авторизованные покупатели"/> <meta property="og:article:tag" content="Authorized Buyers"/> <meta property="og:article:tag" content="Authorized Buyers"/> <meta property="og:article:tag" content="Authorized Buyers"/> <meta property="og:article:tag" content="Authorized Buyers"/> <meta property="og:article:tag" content="Authorized Buyers"/> <meta property="og:article:tag" content="Authorized Buyers"/> <meta property="og:article:tag" content="Authorized Buyers"/> <meta property="og:article:tag" content="Authorized Buyers"/> <meta property="og:article:tag" content="Authorized Buyers"/> <meta property="og:article:tag" content="Authorized Buyers"/> <meta property="og:article:tag" content="Authorized Buyers"/> <meta property="og:article:tag" content="Authorized Buyers"/> <meta property="og:article:tag" content="Authorized Buyers"/> <meta property="og:locale" content="en"/> <link ref="alternate" hreflang="en" href="https://skillshop.exceedlms.com/student/activity/33857-elevate-your-campaigns-with-programmatic-buying"/> <link rel="canonical" href="https://web.archive.org/web/20210418235354/https://skillshop.exceedlms.com/student/path/33857-elevate-your-campaigns-with-programmatic-buying"/> <script type="application/ld+json"> {"@context":"https://web.archive.org/web/20210418235354/http://schema.org","@type":"Course","inLanguage":"en","isAccessibleForFree":true,"courseCode":"adsv2-platforms-mastery-lp04-en","coursePrerequisites":"none","name":"Elevate Your Campaigns with Programmatic Buying","description":"Build on your foundational knowledge by digging deeper into making and optimizing Programmatic Guaranteed deals and buying media across the array of inventory options available to Authorized Buyers.\nAfter completing this intermediate learning path, you'll be able to:\n\n\nDetermine the appropriate deal strategy for a Programmatic deal buys and implement them using the Programmatic Guaranteed deal workflow\n\n\n\n\n\nDemonstrate effective negotiation practices for a Programmatic Guaranteed deal\n\n\n\n\n\nEvaluate the effectiveness of your deal performance\n\n\n\n\n\nCreate an effective mApp strategy\n\n\n\n\n\nLearn how to discover Video, TV, native, and mApp inventory through the Authorized Buyers program\n\n\n\n\n\nOptimize your programmatic deal buys by setting up Programmatic Guaranteed deals with Audience Lists and integrating buyer decisioning.\n\n\n\nNote: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.","keywords":["Authorized Buyers","Authorized Buyers","Authorized Buyers","Authorized Buyers","Authorized Buyers","Authorized Buyers","Authorized Buyers","Authorised Buyers","Authorised Buyers","Authorized Buyers","Authorized Buyers","Authorized Buyers","Authorized Buyers","Authorized Buyers","Authorized Buyers","Authorized Buyers","Authorized Buyers","Authorized buyers","Authorized Buyers","認定バイヤー","認定バイヤー","Authorized buyers","Authorized Buyers","Authorized Buyers","Authorized Buyers","Authorized Buyers","Authorized Buyers","Authorized buyers","Authorized Buyers","Авторизованные покупатели","Авторизованные покупатели","Authorized Buyers","Authorized Buyers","Authorized Buyers","Authorized Buyers","Authorized Buyers","Authorized Buyers","Authorized Buyers","Authorized Buyers","Authorized Buyers","Authorized Buyers","Authorized Buyers","Authorized Buyers","Authorized Buyers"],"image":"https://web.archive.org/web/20210418235354/https://storage.googleapis.com/exceedlms-external-uploads-production/uploads/resource_course_pictures/targets/113429/w550/unnamed.png","url":"https://web.archive.org/web/20210418235354/https://skillshop.exceedlms.com/student/path/33857-elevate-your-campaigns-with-programmatic-buying","provider":{"@type":"Organization","name":"Skillshop"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"reviewCount":6}} </script> <script> window.dataLayer = window.dataLayer || []; window.dataLayer.push( {'user_id': null} ); window.dataLayer.push({'cluster': "google_external"}); window.dataLayer.push( { 'course_id': 33857 }, { 'enrollment_id': }, { 'course_type': 'CourseCurriculum' }, { 'course_subtype': null }, { 'is_enrolled': true } ); </script> <script> window.ga=window.ga||function(){(ga.q=ga.q||[]).push(arguments)};ga.l=+new Date; ga('create', 'UA-45326746-3', 'auto', {'name': 'intellumTracker'}); ga('intellumTracker.set', 'anonymizeIp', true); ga('intellumTracker.send', 'pageview'); </script> <script type="text/javascript" async src="https://web.archive.org/web/20210418235354js_/https://www.google-analytics.com/analytics.js"></script> </head> <body class="body--logged-out" data-controller="tree_activity" data-action="show" data-custom-ui="google">  <noscript><iframe src="//web.archive.org/web/20210418235354if_/https://www.googletagmanager.com/ns.html?id=GTM-MC449H" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <script type="text/javascript">(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= '//web.archive.org/web/20210418235354/https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-MC449H');</script>  <a href="#main" class="skip2content"> Skip to main content </a> <div id="gdpr-consent" class="consent u-orgcolor--bg"> <div class="consent__content"> <span class="consent__text">This site uses cookies to provide you with a greater user experience. By using Exceed LMS, you accept our <a href="https://web.archive.org/web/20210418235354/https://www.intellum.com/privacy-policy" target="_BLANK" class="whatsnew__link">use of cookies</a>.</span> </div> <div class="consent__actions"> <button type="button" id="gdpr-consent__button" class="consent__close" aria-label="Close"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 35 35" aria-hidden="true" class="consent__icon btnicon" focusable="false"> <g aria-hidden="true" fill="currentColor"> <path d="M11.84,24.57 L24.57,11.84 L23.16,10.43 L10.43,23.16 z"></path> <path d="M10.43,11.84 L23.16,24.57 L24.57,23.16 L11.84,10.43 z"></path> </g> </svg> </button> </div> </div> <div class="appheader appheader--exceed u-org--header"> <div class="appheader__navigation"> <div class="appheader__section appheader__section--title u-org--header"> <exceed-nav-menu trigger-el-selector=".appheader__button--appnavmobile" menu-el-selector=".appnav--mobile" menu-visible-class="appnav--mobilevisible" option-el-selector=".navmenu__option"> <button type="button" class="appheader__button appheader__button--appnavmobile u-org--header" aria-label="Toggle Navigation"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 35 35" aria-hidden="true" class="appheader__icon" focusable="false"> <path aria-hidden="true" d="M8.5 23.5h18v-2h-18v2zm0-5h18v-2h-18v2zm0-7v2h18v-2h-18z" fill="currentColor"></path> <path aria-hidden="true" fill="none" d="M0 0h35v35H0z"></path> </svg> </button> <nav class="appnav appnav--mobile"> <div class="appheader__categories appheader__categories--mobile"> <div class="appheader__categoriesbuttoncontainer--mobile navmenu__option"> <button name="button" type="button" class="button button--toggle appheader__categoriesbutton appheader__categoriesbutton--mobile" data-trigger="modal.open" data-trigger-target="mobile-categories-menu-modal"> Topics <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" aria-hidden="true" class="button__icon button__icon--toggle" focusable="false"> <g aria-hidden="true" fill="currentColor"> <path d="M18.6,16.4L12,9.8l-6.6,6.6L4,15l8-8l8,8L18.6,16.4z"></path> </g> </svg> </button> </div> </div> <ul class="appnav__list--mobile"> <li class="navmenu__listitem--mobile navmenu__option"> <a class="appnav__link appnav__link--mobile " href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" aria-hidden="true" class="appnav__icon appnav__icon--left" focusable="false"> <g aria-hidden="true" fill="currentColor"> <path d="M12,3L4,9v12h16V9L12,3z M18,19h-3v-6H9v6H6v-9l6-4.5l6,4.5V19z"></path> </g> </svg> <span class="appnav__label">Home</span> </a></li> <li class="navmenu__listitem--mobile navmenu__option"> <a class="appnav__link appnav__link--mobile " target="_blank" href="https://web.archive.org/web/20210418235354/https://support.google.com/skillshop"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" aria-hidden="true" class="appnav__icon appnav__icon--left" focusable="false"> <g aria-hidden="true" fill="currentColor"> <path d="M11,18h2v-2h-2V18z M12,2C6.48,2,2,6.48,2,12s4.48,10,10,10s10-4.48,10-10S17.52,2,12,2z M12,20c-4.41,0-8-3.59-8-8 s3.59-8,8-8s8,3.59,8,8S16.41,20,12,20z M12,6c-2.21,0-4,1.79-4,4h2c0-1.1,0.9-2,2-2s2,0.9,2,2c0,2-3,1.75-3,5h2c0-2.25,3-2.5,3-5 C16,7.79,14.21,6,12,6z"></path> </g> </svg> <span class="appnav__label">Help Center</span> </a></li> <li class="navmenu__listitem--mobile navmenu__option"> <a class="appnav__link appnav__link--mobile " target="_blank" href="https://web.archive.org/web/20210418235354/https://skillshop.exceedlms.com/student/activity/18752-welcome-to-skillshop-a-destination-for-every-kind-of-learner"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" aria-hidden="true" class="appnav__icon appnav__icon--left" focusable="false"> <g aria-hidden="true" fill="currentColor"> <path d="M19,5v14H5V5H19 M19,3H5C3.897,3.003,3.003,3.897,3,5v14c0.003,1.103,0.897,1.997,2,2h14c1.103-0.003,1.997-0.897,2-2V5 C20.997,3.897,20.103,3.003,19,3z M14,17H7v-2h7V17z M17,13H7v-2h10V13z M17,9H7V7h10V9z"></path> </g> </svg> <span class="appnav__label">About Skillshop</span> </a></li> <li class="navmenu__listitem--mobile navmenu__option"> <a class="appnav__link appnav__link--mobile " href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/browse"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" aria-hidden="true" class="appnav__icon appnav__icon--left" focusable="false"> <g aria-hidden="true" fill="currentColor"> <path d="M19,5v4H5V5H19 M20,3H4C3.448,3,3,3.448,3,4v6c0,0.552,0.448,1,1,1h16c0.552,0,1-0.448,1-1V4C21,3.448,20.552,3,20,3L20,3z"></path> <path d="M19,15v4H5v-4H19 M20,13H4c-0.552,0-1,0.448-1,1v6c0,0.552,0.448,1,1,1h16c0.552,0,1-0.448,1-1v-6 C21,13.448,20.552,13,20,13L20,13z"></path> </g> </svg> <span class="appnav__label">Browse</span> </a></li> </ul> </nav> </exceed-nav-menu> <a class="appheader__titlelink u-org--header" href="/web/20210418235354/https://skillshop.exceedlms.com/"><img class="appheader__titleimage" alt="Google" src="https://web.archive.org/web/20210418235354im_/https://storage.googleapis.com/exceedlms-external-uploads-production/uploads/organizations/branding_logos/9/full/logo-google-fullcolor-3x-464x153px.png?GoogleAccessId=GOOG1EIO7LXRUFV35UXSWKJ3AWMYHZUVNMYIAMGSBIFYEF2AMYYAY4Y4Y5PKA&Signature=WFzUvbujU8sEk3AglFEEys9Qt5I%3D&Expires=1618793634"/></a> <nav class="appnav"> <ul class="appnav__list"> <li class="appnav__listitem"> <a class="appnav__link hint hint--bottom u-org--header u-orgcolor--borderhover" data-hint="Home" data-hide-hint-on-click="true" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" aria-hidden="true" class="appnav__icon" focusable="false"> <g aria-hidden="true" fill="currentColor"> <path d="M12,3L4,9v12h16V9L12,3z M18,19h-3v-6H9v6H6v-9l6-4.5l6,4.5V19z"></path> </g> </svg> </a></li> <li class="appnav__listitem"> <a class="appnav__link hint hint--bottom u-org--header u-orgcolor--borderhover" target="_blank" data-hint="Help Center" data-hide-hint-on-click="true" href="https://web.archive.org/web/20210418235354/https://support.google.com/skillshop"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" aria-hidden="true" class="appnav__icon" focusable="false"> <g aria-hidden="true" fill="currentColor"> <path d="M11,18h2v-2h-2V18z M12,2C6.48,2,2,6.48,2,12s4.48,10,10,10s10-4.48,10-10S17.52,2,12,2z M12,20c-4.41,0-8-3.59-8-8 s3.59-8,8-8s8,3.59,8,8S16.41,20,12,20z M12,6c-2.21,0-4,1.79-4,4h2c0-1.1,0.9-2,2-2s2,0.9,2,2c0,2-3,1.75-3,5h2c0-2.25,3-2.5,3-5 C16,7.79,14.21,6,12,6z"></path> </g> </svg> </a></li> <li class="appnav__listitem"> <a class="appnav__link hint hint--bottom u-org--header u-orgcolor--borderhover" target="_blank" data-hint="About Skillshop" data-hide-hint-on-click="true" href="https://web.archive.org/web/20210418235354/https://skillshop.exceedlms.com/student/activity/18752-welcome-to-skillshop-a-destination-for-every-kind-of-learner"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" aria-hidden="true" class="appnav__icon" focusable="false"> <g aria-hidden="true" fill="currentColor"> <path d="M19,5v14H5V5H19 M19,3H5C3.897,3.003,3.003,3.897,3,5v14c0.003,1.103,0.897,1.997,2,2h14c1.103-0.003,1.997-0.897,2-2V5 C20.997,3.897,20.103,3.003,19,3z M14,17H7v-2h7V17z M17,13H7v-2h10V13z M17,9H7V7h10V9z"></path> </g> </svg> </a></li> <li class="appnav__listitem"> <a class="appnav__link hint hint--bottom u-org--header u-orgcolor--borderhover" data-hint="Browse" data-hide-hint-on-click="true" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/browse"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" aria-hidden="true" class="appnav__icon" focusable="false"> <g aria-hidden="true" fill="currentColor"> <path d="M19,5v4H5V5H19 M20,3H4C3.448,3,3,3.448,3,4v6c0,0.552,0.448,1,1,1h16c0.552,0,1-0.448,1-1V4C21,3.448,20.552,3,20,3L20,3z"></path> <path d="M19,15v4H5v-4H19 M20,13H4c-0.552,0-1,0.448-1,1v6c0,0.552,0.448,1,1,1h16c0.552,0,1-0.448,1-1v-6 C21,13.448,20.552,13,20,13L20,13z"></path> </g> </svg> </a></li> <li class="appnav__listitem" hidden> <exceed-nav-menu class="navmenu"> <button name="button" type="button" role="button" class="appnav__link appnav__link--more navmenu__trigger u-org--header" aria-haspopup="true" aria-expanded="false" aria-label="More"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 18 18" aria-hidden="true" class="appnav__icon" focusable="false"> <g aria-hidden="true" fill="currentColor"> <path d="M9,6c0.825,0,1.5-0.675,1.5-1.5S9.825,3,9,3S7.5,3.675,7.5,4.5S8.175,6,9,6z M9,7.5C8.175,7.5,7.5,8.175,7.5,9s0.675,1.5,1.5,1.5s1.5-0.675,1.5-1.5S9.825,7.5,9,7.5z M9,12c-0.825,0-1.5,0.675-1.5,1.5S8.175,15,9,15s1.5-0.675,1.5-1.5 S9.825,12,9,12z"></path> </g> </svg> </button> <ul class="appnav__sublist navmenu__menu"></ul> </exceed-nav-menu> </li> </ul> </nav> </div> <div class="appheader__section u-org--header"> <exceed-nav-menu class="appheader__categories" trigger-el-selector=".button--toggle" menu-el-selector=".categoriesmenu" menu-visible-class="categoriesmenu--visible"> <button name="button" type="button" class="button button--toggle appheader__categoriesbutton u-org--header" aria-haspopup="true" aria-expanded="false"> Topics <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" aria-hidden="true" class="button__icon button__icon--toggle" focusable="false"> <g aria-hidden="true" fill="currentColor"> <path d="M18.6,16.4L12,9.8l-6.6,6.6L4,15l8-8l8,8L18.6,16.4z"></path> </g> </svg> </button> <div class="categoriesmenu"> <section class="categoriesmenu__wrap"> <div id="categoriesmenu-aside-53" class="categoriesmenu__aside"> <exceed-toggle-button trigger-selector="#categoriesmenu-53-back" target-selector="#categoriesmenu-aside-53" target-focus="#categoriesmenu-53-select" trigger-toggle-class="current" toggle-class="categoriesmenu__aside--current"> <button type="button" id="categoriesmenu-aside-53-back" class="button button--link categoriesmenu__back" aria-controls="categoriesmenu-aside-53"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 35 35" aria-hidden="true" class="categoriesmenu__icon categoriesmenu__icon--offset" focusable="false"> <g aria-hidden="true" fill="currentColor"> <path d="M20.185,23.86 L21.245,22.8 L15.885,17.45 L21.155,12.2 L20.095,11.14 L13.755,17.46 L20.185,23.86 z"></path> </g> </svg> All Topics </button> </exceed-toggle-button> <div class="categoriesmenu__heading"> <a href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=53-google-ads">Google Ads</a> </div> <ul class="categoriesmenu__list"> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=2844-google-ads-certifications">Google Ads Certifications</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=4597-apply-your-google-ads-knowledge">Apply your Google Ads knowledge</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=4304-build-upon-your-google-ads-expertise">Build Upon Your Google Ads Expertise</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=313-google-ads-search">Google Ads Search</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=4997-google-ads-discovery">Google Ads Discovery</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=311-google-ads-display">Google Ads Display</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=315-google-ads-video">Google Ads Video</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=314-shopping-ads">Shopping Ads</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=2823-google-ads-measurement">Google Ads - Measurement</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=3926-google-ads-apps">Google Ads Apps</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=4693-mobile">Mobile</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=5373-smart-campaigns">Smart Campaigns</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=5776-google-ads-tutorial-series">Google Ads Tutorial Series</a> </li> </ul> </div> <div id="categoriesmenu-aside-2559" class="categoriesmenu__aside"> <exceed-toggle-button trigger-selector="#categoriesmenu-2559-back" target-selector="#categoriesmenu-aside-2559" target-focus="#categoriesmenu-2559-select" trigger-toggle-class="current" toggle-class="categoriesmenu__aside--current"> <button type="button" id="categoriesmenu-aside-2559-back" class="button button--link categoriesmenu__back" aria-controls="categoriesmenu-aside-2559"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 35 35" aria-hidden="true" class="categoriesmenu__icon categoriesmenu__icon--offset" focusable="false"> <g aria-hidden="true" fill="currentColor"> <path d="M20.185,23.86 L21.245,22.8 L15.885,17.45 L21.155,12.2 L20.095,11.14 L13.755,17.46 L20.185,23.86 z"></path> </g> </svg> All Topics </button> </exceed-toggle-button> <div class="categoriesmenu__heading"> <a href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=2559-google-for-education">Google for Education</a> </div> <ul class="categoriesmenu__list"> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=2560-higher-education">Higher Education</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=3940-teacher-center">Teacher Center</a> </li> </ul> </div> <div id="categoriesmenu-aside-86" class="categoriesmenu__aside"> <exceed-toggle-button trigger-selector="#categoriesmenu-86-back" target-selector="#categoriesmenu-aside-86" target-focus="#categoriesmenu-86-select" trigger-toggle-class="current" toggle-class="categoriesmenu__aside--current"> <button type="button" id="categoriesmenu-aside-86-back" class="button button--link categoriesmenu__back" aria-controls="categoriesmenu-aside-86"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 35 35" aria-hidden="true" class="categoriesmenu__icon categoriesmenu__icon--offset" focusable="false"> <g aria-hidden="true" fill="currentColor"> <path d="M20.185,23.86 L21.245,22.8 L15.885,17.45 L21.155,12.2 L20.095,11.14 L13.755,17.46 L20.185,23.86 z"></path> </g> </svg> All Topics </button> </exceed-toggle-button> <div class="categoriesmenu__heading"> <a href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=86-google-marketing-platform">Google Marketing Platform</a> </div> <ul class="categoriesmenu__list"> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=707-google-marketing-platform-certification-exams">Google Marketing Platform Certification Exams</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=316-display-video-360">Display & Video 360</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=319-search-ads-360">Search Ads 360</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=317-campaign-manager">Campaign Manager</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=684-creatives">Creatives</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=169-google-web-designer">Google Web Designer</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=682-programmatic-concepts">Programmatic concepts</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=683-mobile">Mobile</a> </li> </ul> </div> <div class="categoriesmenu__content"> <div class="categoriesmenu__heading"> <a href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/browse">All Topics</a> </div> <ul class="categoriesmenu__list"> <li class="categoriesmenu__listitem"> <exceed-toggle-button trigger-selector="#categoriesmenu-53-select" target-selector="#categoriesmenu-aside-53" target-focus="#categoriesmenu-aside-53-back" trigger-toggle-class="current" toggle-class="categoriesmenu__aside--current"> <button type="button" id="categoriesmenu-53-select" class="button button--link categoriesmenu__name" aria-controls="categoriesmenu-aside-53"> Google Ads <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 35 35" aria-hidden="true" class="categoriesmenu__icon" focusable="false"> <g aria-hidden="true" fill="currentColor"> <path d="M14.82,11.14 L13.75,12.2 L19.12,17.55 L13.85,22.8 L14.91,23.86 L21.25,17.54 L14.82,11.14 z"></path> </g> </svg> </button> </exceed-toggle-button> </li> <li class="categoriesmenu__listitem"> <exceed-toggle-button trigger-selector="#categoriesmenu-2559-select" target-selector="#categoriesmenu-aside-2559" target-focus="#categoriesmenu-aside-2559-back" trigger-toggle-class="current" toggle-class="categoriesmenu__aside--current"> <button type="button" id="categoriesmenu-2559-select" class="button button--link categoriesmenu__name" aria-controls="categoriesmenu-aside-2559"> Google for Education <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 35 35" aria-hidden="true" class="categoriesmenu__icon" focusable="false"> <g aria-hidden="true" fill="currentColor"> <path d="M14.82,11.14 L13.75,12.2 L19.12,17.55 L13.85,22.8 L14.91,23.86 L21.25,17.54 L14.82,11.14 z"></path> </g> </svg> </button> </exceed-toggle-button> </li> <li class="categoriesmenu__listitem"> <exceed-toggle-button trigger-selector="#categoriesmenu-86-select" target-selector="#categoriesmenu-aside-86" target-focus="#categoriesmenu-aside-86-back" trigger-toggle-class="current" toggle-class="categoriesmenu__aside--current"> <button type="button" id="categoriesmenu-86-select" class="button button--link categoriesmenu__name" aria-controls="categoriesmenu-aside-86"> Google Marketing Platform <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 35 35" aria-hidden="true" class="categoriesmenu__icon" focusable="false"> <g aria-hidden="true" fill="currentColor"> <path d="M14.82,11.14 L13.75,12.2 L19.12,17.55 L13.85,22.8 L14.91,23.86 L21.25,17.54 L14.82,11.14 z"></path> </g> </svg> </button> </exceed-toggle-button> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=540-analytics-academy">Analytics Academy</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=678-google-my-business">Google My Business</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=676-youtube">YouTube</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=2842-google-ad-manager">Google Ad Manager</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=668-google-cloud">Google Cloud</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=690-waze-fundamentals-e-learning">Waze Fundamentals E-Learning</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=2843-google-admob">Google AdMob</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=320-authorized-buyers">Authorized Buyers</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=677-android-enterprise-academy">Android Enterprise Academy</a> </li> </ul> <ul class="categoriesmenu__list"> <li class="categoriesmenu__listitem categoriesmenu__listitem--nosubitems"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list">All Activities</a> </li> </ul> </div> </section> </div> </exceed-nav-menu> <exceed-nav-menu class="appheader__search" trigger-el-selector=".appheader__button" menu-el-selector=".search" menu-visible-class="search--appheadermobilevisible"> <button type="button" class="appheader__button appheader__button--search u-org--header" aria-haspopup="true" aria-expanded="false" aria-label="Search"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 32 32" aria-hidden="true" class="appheader__icon" focusable="false"> <g aria-hidden="true" fill="currentColor"> <path d="M13.935,9.25 C16.243,9.252 18.229,10.885 18.677,13.149 C19.126,15.413 17.914,17.679 15.781,18.562 C13.648,19.445 11.189,18.699 9.906,16.78 C8.623,14.861 8.874,12.303 10.505,10.67 C11.412,9.757 12.648,9.245 13.935,9.25 M13.935,8.25 C11.149,8.25 8.751,10.219 8.208,12.952 C7.665,15.684 9.128,18.42 11.702,19.486 C14.276,20.552 17.245,19.651 18.792,17.334 C20.34,15.017 20.035,11.93 18.065,9.96 C16.97,8.864 15.484,8.249 13.935,8.25 L13.935,8.25 z"></path> <path d="M23.425,23.75 C23.293,23.748 23.167,23.694 23.075,23.6 L17.885,18.41 C17.689,18.214 17.689,17.896 17.885,17.7 C18.081,17.504 18.399,17.504 18.595,17.7 L23.785,22.89 C23.934,23.033 23.979,23.253 23.899,23.443 C23.82,23.634 23.631,23.755 23.425,23.75 z"></path> </g> </svg> </button> <form class="search search--appheader u-org--header" action="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list"> <label for="app-search" class="search__label search__label--appheader"> <span class="a11y-atonly">Search</span> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" aria-hidden="true" class="search__icon" focusable="false"> <g aria-hidden="true" fill="currentColor"> <path d="M15.5,14h-0.79l-0.28-0.27C15.41,12.59,16,11.11,16,9.5C16,5.91,13.09,3,9.5,3S3,5.91,3,9.5S5.91,16,9.5,16 c1.61,0,3.09-0.59,4.23-1.57L14,14.71v0.79l5,4.99L20.49,19L15.5,14z M9.5,14C7.01,14,5,11.99,5,9.5S7.01,5,9.5,5S14,7.01,14,9.5 S11.99,14,9.5,14z"></path> </g> </svg> </label> <input type="search" name="search" id="app-search" class="search__input search__input--appheader u-org--header" placeholder="Search" value="" data-search-path="/student/catalog/list"/> <label for="app-search" class="search__label search__label--appheader search__label--focus" aria-hidden> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" aria-hidden="true" class="search__icon" focusable="false"> <g aria-hidden="true" fill="currentColor"> <path d="M15.5,14h-0.79l-0.28-0.27C15.41,12.59,16,11.11,16,9.5C16,5.91,13.09,3,9.5,3S3,5.91,3,9.5S5.91,16,9.5,16 c1.61,0,3.09-0.59,4.23-1.57L14,14.71v0.79l5,4.99L20.49,19L15.5,14z M9.5,14C7.01,14,5,11.99,5,9.5S7.01,5,9.5,5S14,7.01,14,9.5 S11.99,14,9.5,14z"></path> </g> </svg> </label> <button type="submit" class="a11y-atonly">Submit</button> </form> </exceed-nav-menu> <button type="button" class="button button--primary button--appheader" data-behavior="show.dialog" data-dialog-url="/student/authentication/public_modal" data-dialog-id="public-login-dialog" role="button">Log In</button> </div> </div> </div> <main class="main main--student" id="main" tabindex="0" data-save-state="scroll.y"> <div class="coursepage" data-scroll-y-state> <div class="coursepage__content"> <article class="coursepage__contentmain course"> <div class="hero__fullwidthcontainer"> <div class="hero hero--course" style="--hero-ratio: 27.113702623906704%; --hero-ratio-mobile: 27.113702623906704%;"><img alt="" class="hero__image" srcset="https://web.archive.org/web/20210418235354im_/https://storage.googleapis.com/exceedlms-external-uploads-production/uploads/resource_hero_pictures/targets/113430/w550/unnamed.png?GoogleAccessId=GOOG1EIO7LXRUFV35UXSWKJ3AWMYHZUVNMYIAMGSBIFYEF2AMYYAY4Y4Y5PKA&Signature=AUMwSB8NWiI50X0HnVyuOQffbII%3D&Expires=1618793633 550w, https://web.archive.org/web/20210418235354im_/https://storage.googleapis.com/exceedlms-external-uploads-production/uploads/resource_hero_pictures/targets/113430/w800/unnamed.png?GoogleAccessId=GOOG1EIO7LXRUFV35UXSWKJ3AWMYHZUVNMYIAMGSBIFYEF2AMYYAY4Y4Y5PKA&Signature=npsK%2BvzHaBo4GJwIc0ofUs5gDUc%3D&Expires=1618793633 800w, https://web.archive.org/web/20210418235354im_/https://storage.googleapis.com/exceedlms-external-uploads-production/uploads/resource_hero_pictures/targets/113430/w1100/unnamed.png?GoogleAccessId=GOOG1EIO7LXRUFV35UXSWKJ3AWMYHZUVNMYIAMGSBIFYEF2AMYYAY4Y4Y5PKA&Signature=ie%2B%2BpyZ1zzavlYt1olatbwRA4p0%3D&Expires=1618793633 1100w, https://web.archive.org/web/20210418235354im_/https://storage.googleapis.com/exceedlms-external-uploads-production/uploads/resource_hero_pictures/targets/113430/w1600/unnamed.png?GoogleAccessId=GOOG1EIO7LXRUFV35UXSWKJ3AWMYHZUVNMYIAMGSBIFYEF2AMYYAY4Y4Y5PKA&Signature=ybM7uu0TvmAACM%2F1CwtbYylIrKY%3D&Expires=1618793633 1600w, https://web.archive.org/web/20210418235354im_/https://storage.googleapis.com/exceedlms-external-uploads-production/uploads/resource_hero_pictures/targets/113430/w2400/unnamed.png?GoogleAccessId=GOOG1EIO7LXRUFV35UXSWKJ3AWMYHZUVNMYIAMGSBIFYEF2AMYYAY4Y4Y5PKA&Signature=2Vx7VX6G6NygMvxsRFVGRhH8JU0%3D&Expires=1618793633 2400w" src="https://web.archive.org/web/20210418235354im_/https://storage.googleapis.com/exceedlms-external-uploads-production/uploads/resource_hero_pictures/targets/113430/w550/unnamed.png?GoogleAccessId=GOOG1EIO7LXRUFV35UXSWKJ3AWMYHZUVNMYIAMGSBIFYEF2AMYYAY4Y4Y5PKA&Signature=AUMwSB8NWiI50X0HnVyuOQffbII%3D&Expires=1618793633"/></div> </div> <header class="course__headercontainer" data-save-state-restore-el> <div class="course__header"> <div class="activityheading"> <h1 class="u-headingpage--activity activityheading__name"> Elevate Your Campaigns with Programmatic Buying </h1> <ul class="activityheading__actions"> <li class="activityheading__actionsitem"> <button class="activityheading__actionsbtn hint--top hint--hoveronly" data-behavior="show.dialog" data-dialog-id="public-login-dialog" data-dialog-url="/student/authentication/public_modal" data-hint="Add Path to Favorites"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 35 35" aria-hidden="true" class="activityheading__icon" focusable="false"> <path aria-hidden="true" d="M24.664 9.984a5.78 5.78 0 0 0-7.66 1.09 5.78 5.78 0 0 0-7.66-1.09 5.47 5.47 0 0 0-2.34 4.28c-.13 3.88 3.3 7 8.55 11.76l.1.09a2 2 0 0 0 2.69 0l.11-.1c5.25-4.76 8.68-7.87 8.55-11.75a5.47 5.47 0 0 0-2.34-4.28zm-7.56 14.55l-.1.1-.1-.1c-4.9-4.47-8.13-7.37-7.9-10.37a3.43 3.43 0 0 1 .78-1.87 3.72 3.72 0 0 1 6 .43 1.36 1.36 0 0 0 1.13.62h.25a1.41 1.41 0 0 0 1.15-.65 3.7 3.7 0 0 1 6-.37 3.4 3.4 0 0 1 .69 1.87c.21 2.99-3 5.88-7.9 10.34z" fill="currentColor"></path> </svg> <span aria="hidden="true"">Favorites</span> </button> </li> </ul> <ul class="activityheading__meta activitymeta activitymeta--heading"> <li class="activitymeta__item">By Skillshop</li> <li class="activitymeta__item"> <span class="a11y-atonly">Duration </span>1.3h </li> <li class="activitymeta__item"><span class="a11y-atonly">Difficulty </span>Intermediate</li> <li class="activitymeta__item course__metaratings" id="course-rating"> <div class="rating__container" id="activity-rating-container" data-rating-url="/student/reviews/rating/33857-elevate-your-campaigns-with-programmatic-buying"> <form id="activity-rating" class="rating rating--disabled hint--top hint--mobile" data-rating-enabled="false" data-review-enabled="false" data-rating="false" data-rating-value="4.5" data-student-rated="false" data-dialog-id="activity_reviews_dialog" data-dialog-url="/student/reviews/list/33857" data-hint-when-complete="Review this activity" action="/web/20210418235354/https://skillshop.exceedlms.com/student/reviews?course_id=33857" accept-charset="UTF-8" method="post"><input name="utf8" type="hidden" value="✓"/><input type="hidden" name="authenticity_token" value="zVYwpJjusHAVqZc/MN0eOSPcpL46IW1FSwLUefdJxkdUMHgGoNNcvWzxSl/qKgzNy//fZLyaCG4MOJ46D4yBiw=="/> <fieldset class="rating__fieldset"> <input type="radio" name="review[stars]" id="stars_1" value="1" disabled="disabled" required="required"/> <label data-behavior="submit.rating" for="stars_1"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 48 48" aria-hidden="true" class="rating__star" focusable="false"> <path aria-hidden="true" d="M13.875,38.875 L16.625,27.562 L7.688,19.688 L19.312,18.625 L24,7.75 L28.75,18.625 L40.375,19.688 L31.562,27.5 L34.062,38.812 L24,32.875 z" stroke-width="3"></path> <path aria-hidden="true" d="M11.64,42 L14.92,27.94 L4,18.48 L18.38,17.26 L24,4 L29.62,17.24 L44,18.48 L33.1,27.94 L36.36,42 L24,34.54 z" stroke="transparent" stroke-width="0"></path> <path aria-hidden="true" d="M11.64,42 L14.92,27.94 L4,18.48 L18.38,17.26 L24,4 L24,34.54 z" fill="currentColor" stroke="transparent" stroke-width="0"></path> </svg> </label> <input type="radio" name="review[stars]" id="stars_2" value="2" disabled="disabled" required="required"/> <label data-behavior="submit.rating" for="stars_2"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 48 48" aria-hidden="true" class="rating__star" focusable="false"> <path aria-hidden="true" d="M13.875,38.875 L16.625,27.562 L7.688,19.688 L19.312,18.625 L24,7.75 L28.75,18.625 L40.375,19.688 L31.562,27.5 L34.062,38.812 L24,32.875 z" stroke-width="3"></path> <path aria-hidden="true" d="M11.64,42 L14.92,27.94 L4,18.48 L18.38,17.26 L24,4 L29.62,17.24 L44,18.48 L33.1,27.94 L36.36,42 L24,34.54 z" stroke="transparent" stroke-width="0"></path> <path aria-hidden="true" d="M11.64,42 L14.92,27.94 L4,18.48 L18.38,17.26 L24,4 L24,34.54 z" fill="currentColor" stroke="transparent" stroke-width="0"></path> </svg> </label> <input type="radio" name="review[stars]" id="stars_3" value="3" disabled="disabled" required="required"/> <label data-behavior="submit.rating" for="stars_3"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 48 48" aria-hidden="true" class="rating__star" focusable="false"> <path aria-hidden="true" d="M13.875,38.875 L16.625,27.562 L7.688,19.688 L19.312,18.625 L24,7.75 L28.75,18.625 L40.375,19.688 L31.562,27.5 L34.062,38.812 L24,32.875 z" stroke-width="3"></path> <path aria-hidden="true" d="M11.64,42 L14.92,27.94 L4,18.48 L18.38,17.26 L24,4 L29.62,17.24 L44,18.48 L33.1,27.94 L36.36,42 L24,34.54 z" stroke="transparent" stroke-width="0"></path> <path aria-hidden="true" d="M11.64,42 L14.92,27.94 L4,18.48 L18.38,17.26 L24,4 L24,34.54 z" fill="currentColor" stroke="transparent" stroke-width="0"></path> </svg> </label> <input type="radio" name="review[stars]" id="stars_4" value="4" disabled="disabled" required="required"/> <label data-behavior="submit.rating" for="stars_4"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 48 48" aria-hidden="true" class="rating__star" focusable="false"> <path aria-hidden="true" d="M13.875,38.875 L16.625,27.562 L7.688,19.688 L19.312,18.625 L24,7.75 L28.75,18.625 L40.375,19.688 L31.562,27.5 L34.062,38.812 L24,32.875 z" stroke-width="3"></path> <path aria-hidden="true" d="M11.64,42 L14.92,27.94 L4,18.48 L18.38,17.26 L24,4 L29.62,17.24 L44,18.48 L33.1,27.94 L36.36,42 L24,34.54 z" stroke="transparent" stroke-width="0"></path> <path aria-hidden="true" d="M11.64,42 L14.92,27.94 L4,18.48 L18.38,17.26 L24,4 L24,34.54 z" fill="currentColor" stroke="transparent" stroke-width="0"></path> </svg> </label> <input type="radio" name="review[stars]" id="stars_5" value="5" disabled="disabled" required="required"/> <label data-behavior="submit.rating" for="stars_5"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 48 48" aria-hidden="true" class="rating__star" focusable="false"> <path aria-hidden="true" d="M13.875,38.875 L16.625,27.562 L7.688,19.688 L19.312,18.625 L24,7.75 L28.75,18.625 L40.375,19.688 L31.562,27.5 L34.062,38.812 L24,32.875 z" stroke-width="3"></path> <path aria-hidden="true" d="M11.64,42 L14.92,27.94 L4,18.48 L18.38,17.26 L24,4 L29.62,17.24 L44,18.48 L33.1,27.94 L36.36,42 L24,34.54 z" stroke="transparent" stroke-width="0"></path> <path aria-hidden="true" d="M11.64,42 L14.92,27.94 L4,18.48 L18.38,17.26 L24,4 L24,34.54 z" fill="currentColor" stroke="transparent" stroke-width="0"></path> </svg> </label> </fieldset> <input type="submit" name="commit" value="Submit" class="rating__submit" data-disable-with="Submit"/> </form> <span class="a11y-atonly">Average rating: 4.5</span> <span id="review_count" class="rating__count" aria-hidden="true">6</span> <span class="a11y-atonly">6 reviews </span> </div> </li> </ul> </div> </div> </header> <div class="course__contentcontainer " data-save-state-restore-el="true"> <div class="course__content"> <div class="course__description postcontent"><p>Build on your foundational knowledge by digging deeper into making and optimizing Programmatic Guaranteed deals and buying media across the array of inventory options available to Authorized Buyers.</p> <p>After completing this intermediate learning path, you'll be able to:</p> <ul> <ul> <li>Determine the appropriate deal strategy for a Programmatic deal buys and implement them using the Programmatic Guaranteed deal workflow</li> </ul> <p></ul></p> <p></p> <ul> <ul> <li>Demonstrate effective negotiation practices for a Programmatic Guaranteed deal</li> </ul> <p></ul></p> <p></p> <ul> <ul> <li>Evaluate the effectiveness of your deal performance</li> </ul> <p></ul></p> <p></p> <ul> <ul> <li>Create an effective mApp strategy</li> </ul> <p></ul></p> <p></p> <ul> <ul> <li>Learn how to discover Video, TV, native, and mApp inventory through the Authorized Buyers program</li> </ul> <p></ul></p> <p></p> <ul> <ul> <li>Optimize your programmatic deal buys by setting up Programmatic Guaranteed deals with Audience Lists and integrating buyer decisioning.</li> </ul> <p></ul></p> <p></p> <p><em>Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.</em></p> </div> <div class="course__quickstart"> <a class="double_click_protection button button--primary button--large" data-activity-type="CourseAssessment" href="/web/20210418235354/https://skillshop.exceedlms.com/student/path/33857/activity/49402"> Get Started <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 35 35" aria-hidden="true" class="button__icon" focusable="false"> <g aria-hidden="true" fill="currentColor"> <path d="M14.82,11.14 L13.75,12.2 L19.12,17.55 L13.85,22.8 L14.91,23.86 L21.25,17.54 L14.82,11.14 z"></path> </g> </svg> </a> </div> <div id="course_content"> <section class="activitysection" data-section-id="49401"> <header> <button type="button" id="path-section-toggle-49401" class="activitysection__header activitysection__header--pathsection activitysection__header--toggle" data-behavior="toggle.collapsible" data-collapsed data-collapse-save-key="p_a_49401" data-collapse-target="path-section-content-49401" aria-owns="path-section-content-49401" aria-controls="path-section-content-49401" aria-expanded="false"> <h2 class="u-headingsection--activity activitysection__name"> Pre-Self-Assessment <div class="activitysection__note"> Complete Required </div> </h2> <span class="activitysection__toggle" aria-label="Select to toggle expand and contract"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" aria-hidden="true" focusable="false"> <g aria-hidden="true" fill="currentColor"> <path d="M18.6,16.4L12,9.8l-6.6,6.6L4,15l8-8l8,8L18.6,16.4z"></path> </g> </svg> </span> </button> </header> <div class="activitysection__content collapsible collapsible--collapsed" id="path-section-content-49401" aria-labelledby="path-section-toggle-49401" aria-hidden="true"> <div class="course__description"> <p>Please answer the following questions. Your input will help us understand your starting point and continue to improve your learning experiences.</p> </div> <ul class="activitysection__list courselist"> <li class="activitysection__item courselist__item"> <a class="double_click_protection" data-activity-type="CourseAssessment" href="/web/20210418235354/https://skillshop.exceedlms.com/student/path/33857/activity/49402"> <div class="courselist__marker"> </div> <div class="courselist__itemcontent"> <h3 class="u-headingitem activitysection__itemname">Pre-Self-Assessment</h3> <ul class="activitymeta activitymeta--inline"> <li class="activitymeta__item">2 m</li> </ul> </div> </a> </li> </ul> </div> </section> <section class="activitysection" data-section-id="49403"> <header> <button type="button" id="path-section-toggle-49403" class="activitysection__header activitysection__header--pathsection activitysection__header--toggle" data-behavior="toggle.collapsible" data-collapsed data-collapse-save-key="p_a_49403" data-collapse-target="path-section-content-49403" aria-owns="path-section-content-49403" aria-controls="path-section-content-49403" aria-expanded="false"> <h2 class="u-headingsection--activity activitysection__name"> Explore Programmatic Guaranteed Deals for Authorized Buyers </h2> <span class="activitysection__toggle" aria-label="Select to toggle expand and contract"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" aria-hidden="true" focusable="false"> <g aria-hidden="true" fill="currentColor"> <path d="M18.6,16.4L12,9.8l-6.6,6.6L4,15l8-8l8,8L18.6,16.4z"></path> </g> </svg> </span> </button> </header> <div class="activitysection__content collapsible collapsible--collapsed" id="path-section-content-49403" aria-labelledby="path-section-toggle-49403" aria-hidden="true"> <div class="course__description"> <p>Discover, implement, negotiate, and report on Programmatic Guaranteed deals.</p> </div> <ul class="activitysection__list courselist"> <li class="activitysection__item courselist__item"> <a class="double_click_protection" data-activity-type="CourseEvolve" href="/web/20210418235354/https://skillshop.exceedlms.com/student/path/33857/activity/49404"> <div class="courselist__marker"> </div> <div class="courselist__itemcontent"> <h3 class="u-headingitem activitysection__itemname">Explore Programmatic Buying and Deals</h3> <ul class="activitymeta activitymeta--inline"> <li class="activitymeta__item">7 m</li> </ul> </div> </a> </li> <li class="activitysection__item courselist__item"> <a class="double_click_protection" data-activity-type="CourseEvolve" href="/web/20210418235354/https://skillshop.exceedlms.com/student/path/33857/activity/49405"> <div class="courselist__marker"> </div> <div class="courselist__itemcontent"> <h3 class="u-headingitem activitysection__itemname">Make Programmatic Guaranteed Deals</h3> <ul class="activitymeta activitymeta--inline"> <li class="activitymeta__item">10 m</li> </ul> </div> </a> </li> <li class="activitysection__item courselist__item"> <a class="double_click_protection" data-activity-type="CourseEvolve" href="/web/20210418235354/https://skillshop.exceedlms.com/student/path/33857/activity/49406"> <div class="courselist__marker"> </div> <div class="courselist__itemcontent"> <h3 class="u-headingitem activitysection__itemname">Negotiate Programmatic Guaranteed Deals</h3> <ul class="activitymeta activitymeta--inline"> <li class="activitymeta__item">5 m</li> </ul> </div> </a> </li> <li class="activitysection__item courselist__item"> <a class="double_click_protection" data-activity-type="CourseEvolve" href="/web/20210418235354/https://skillshop.exceedlms.com/student/path/33857/activity/49407"> <div class="courselist__marker"> </div> <div class="courselist__itemcontent"> <h3 class="u-headingitem activitysection__itemname">Report on Programmatic Guaranteed Deals</h3> <ul class="activitymeta activitymeta--inline"> <li class="activitymeta__item">7 m</li> </ul> </div> </a> </li> </ul> </div> </section> <section class="activitysection" data-section-id="49408"> <header> <button type="button" id="path-section-toggle-49408" class="activitysection__header activitysection__header--pathsection activitysection__header--toggle" data-behavior="toggle.collapsible" data-collapsed data-collapse-save-key="p_a_49408" data-collapse-target="path-section-content-49408" aria-owns="path-section-content-49408" aria-controls="path-section-content-49408" aria-expanded="false"> <h2 class="u-headingsection--activity activitysection__name"> Discover Inventory for Authorized Buyers </h2> <span class="activitysection__toggle" aria-label="Select to toggle expand and contract"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" aria-hidden="true" focusable="false"> <g aria-hidden="true" fill="currentColor"> <path d="M18.6,16.4L12,9.8l-6.6,6.6L4,15l8-8l8,8L18.6,16.4z"></path> </g> </svg> </span> </button> </header> <div class="activitysection__content collapsible collapsible--collapsed" id="path-section-content-49408" aria-labelledby="path-section-toggle-49408" aria-hidden="true"> <div class="course__description"> <p>Discover your next media buy across mobile app, video, tv and native inventory.</p> </div> <ul class="activitysection__list courselist"> <li class="activitysection__item courselist__item"> <a class="double_click_protection" data-activity-type="CourseEvolve" href="/web/20210418235354/https://skillshop.exceedlms.com/student/path/33857/activity/49409"> <div class="courselist__marker"> </div> <div class="courselist__itemcontent"> <h3 class="u-headingitem activitysection__itemname">Get Started with Mobile App Inventory</h3> <ul class="activitymeta activitymeta--inline"> <li class="activitymeta__item">15 m</li> </ul> </div> </a> </li> <li class="activitysection__item courselist__item"> <a class="double_click_protection" data-activity-type="CourseEvolve" href="/web/20210418235354/https://skillshop.exceedlms.com/student/path/33857/activity/49410"> <div class="courselist__marker"> </div> <div class="courselist__itemcontent"> <h3 class="u-headingitem activitysection__itemname">Get Started with Video and TV Inventory</h3> <ul class="activitymeta activitymeta--inline"> <li class="activitymeta__item">10 m</li> </ul> </div> </a> </li> <li class="activitysection__item courselist__item"> <a class="double_click_protection" data-activity-type="CourseEvolve" href="/web/20210418235354/https://skillshop.exceedlms.com/student/path/33857/activity/49411"> <div class="courselist__marker"> </div> <div class="courselist__itemcontent"> <h3 class="u-headingitem activitysection__itemname">Get Started with Native Inventory</h3> <ul class="activitymeta activitymeta--inline"> <li class="activitymeta__item">7 m</li> </ul> </div> </a> </li> </ul> </div> </section> <section class="activitysection" data-section-id="49412"> <header> <button type="button" id="path-section-toggle-49412" class="activitysection__header activitysection__header--pathsection activitysection__header--toggle" data-behavior="toggle.collapsible" data-collapsed data-collapse-save-key="p_a_49412" data-collapse-target="path-section-content-49412" aria-owns="path-section-content-49412" aria-controls="path-section-content-49412" aria-expanded="false"> <h2 class="u-headingsection--activity activitysection__name"> Optimize Your Programmatic Deals </h2> <span class="activitysection__toggle" aria-label="Select to toggle expand and contract"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" aria-hidden="true" focusable="false"> <g aria-hidden="true" fill="currentColor"> <path d="M18.6,16.4L12,9.8l-6.6,6.6L4,15l8-8l8,8L18.6,16.4z"></path> </g> </svg> </span> </button> </header> <div class="activitysection__content collapsible collapsible--collapsed" id="path-section-content-49412" aria-labelledby="path-section-toggle-49412" aria-hidden="true"> <div class="course__description"> <p>Use Audience Lists and buyer decisioning to optimize your Programmatic Guaranteed Deals.</p> </div> <ul class="activitysection__list courselist"> <li class="activitysection__item courselist__item"> <a class="double_click_protection" data-activity-type="CourseEvolve" href="/web/20210418235354/https://skillshop.exceedlms.com/student/path/33857/activity/49413"> <div class="courselist__marker"> </div> <div class="courselist__itemcontent"> <h3 class="u-headingitem activitysection__itemname">Use Audience Lists with PG Deals</h3> <ul class="activitymeta activitymeta--inline"> <li class="activitymeta__item">6 m</li> </ul> </div> </a> </li> <li class="activitysection__item courselist__item"> <a class="double_click_protection" data-activity-type="CourseEvolve" href="/web/20210418235354/https://skillshop.exceedlms.com/student/path/33857/activity/49414"> <div class="courselist__marker"> </div> <div class="courselist__itemcontent"> <h3 class="u-headingitem activitysection__itemname">Use Buyer Decisioning with PG Deals</h3> <ul class="activitymeta activitymeta--inline"> <li class="activitymeta__item">8 m</li> </ul> </div> </a> </li> </ul> </div> </section> <section class="activitysection" data-section-id="49415"> <header> <button type="button" id="path-section-toggle-49415" class="activitysection__header activitysection__header--pathsection activitysection__header--toggle" data-behavior="toggle.collapsible" data-collapse-save-key="p_a_49415" data-collapse-target="path-section-content-49415" aria-owns="path-section-content-49415" aria-controls="path-section-content-49415" aria-expanded="true"> <h2 class="u-headingsection--activity activitysection__name"> Post-Self-Assessment <div class="activitysection__note"> Complete Required </div> </h2> <span class="activitysection__toggle" aria-label="Select to toggle expand and contract"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" aria-hidden="true" focusable="false"> <g aria-hidden="true" fill="currentColor"> <path d="M18.6,16.4L12,9.8l-6.6,6.6L4,15l8-8l8,8L18.6,16.4z"></path> </g> </svg> </span> </button> </header> <div class="activitysection__content collapsible " id="path-section-content-49415" aria-labelledby="path-section-toggle-49415"> <div class="course__description"> <p>Please answer the following questions to help us understand the quality of your learning experience and how we can improve going forward.</p> </div> <ul class="activitysection__list courselist"> <li class="activitysection__item courselist__item"> <a class="double_click_protection" data-activity-type="CourseAssessment" href="/web/20210418235354/https://skillshop.exceedlms.com/student/path/33857/activity/49416"> <div class="courselist__marker"> </div> <div class="courselist__itemcontent"> <h3 class="u-headingitem activitysection__itemname">Post-Self-Assessment</h3> <ul class="activitymeta activitymeta--inline"> <li class="activitymeta__item">10 m</li> </ul> </div> </a> </li> </ul> </div> </section> </div> <div class="course__actions"> </div> </div> </div> </article> </div> </div> <div class="dialog dialog--publiclogin" id="public-login-dialog" role="dialog" aria-hidden="true"> <div class="dialog__content publiclogin " role="document"></div> </div> <exceed-modal id="mobile-categories-menu-modal" class="modal " role="dialog" preserve-on-close="true" aria-hidden="true"> <section class="modal__content"> <div class="categoriesmenu categoriesmenu--mobile"> <section class="categoriesmenu__wrap"> <div id="categoriesmenu-aside-53" class="categoriesmenu__aside"> <exceed-toggle-button trigger-selector="#categoriesmenu-53-back" target-selector="#categoriesmenu-aside-53" target-focus="#categoriesmenu-53-select" trigger-toggle-class="current" toggle-class="categoriesmenu__aside--current"> <button type="button" id="categoriesmenu-aside-53-back" class="button button--link categoriesmenu__back" aria-controls="categoriesmenu-aside-53"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 35 35" aria-hidden="true" class="categoriesmenu__icon categoriesmenu__icon--offset" focusable="false"> <g aria-hidden="true" fill="currentColor"> <path d="M20.185,23.86 L21.245,22.8 L15.885,17.45 L21.155,12.2 L20.095,11.14 L13.755,17.46 L20.185,23.86 z"></path> </g> </svg> All Topics </button> </exceed-toggle-button> <div class="categoriesmenu__heading"> <a href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=53-google-ads">Google Ads</a> </div> <ul class="categoriesmenu__list"> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=2844-google-ads-certifications">Google Ads Certifications</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=4597-apply-your-google-ads-knowledge">Apply your Google Ads knowledge</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=4304-build-upon-your-google-ads-expertise">Build Upon Your Google Ads Expertise</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=313-google-ads-search">Google Ads Search</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=4997-google-ads-discovery">Google Ads Discovery</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=311-google-ads-display">Google Ads Display</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=315-google-ads-video">Google Ads Video</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=314-shopping-ads">Shopping Ads</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=2823-google-ads-measurement">Google Ads - Measurement</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=3926-google-ads-apps">Google Ads Apps</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=4693-mobile">Mobile</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=5373-smart-campaigns">Smart Campaigns</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=5776-google-ads-tutorial-series">Google Ads Tutorial Series</a> </li> </ul> </div> <div id="categoriesmenu-aside-2559" class="categoriesmenu__aside"> <exceed-toggle-button trigger-selector="#categoriesmenu-2559-back" target-selector="#categoriesmenu-aside-2559" target-focus="#categoriesmenu-2559-select" trigger-toggle-class="current" toggle-class="categoriesmenu__aside--current"> <button type="button" id="categoriesmenu-aside-2559-back" class="button button--link categoriesmenu__back" aria-controls="categoriesmenu-aside-2559"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 35 35" aria-hidden="true" class="categoriesmenu__icon categoriesmenu__icon--offset" focusable="false"> <g aria-hidden="true" fill="currentColor"> <path d="M20.185,23.86 L21.245,22.8 L15.885,17.45 L21.155,12.2 L20.095,11.14 L13.755,17.46 L20.185,23.86 z"></path> </g> </svg> All Topics </button> </exceed-toggle-button> <div class="categoriesmenu__heading"> <a href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=2559-google-for-education">Google for Education</a> </div> <ul class="categoriesmenu__list"> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=2560-higher-education">Higher Education</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=3940-teacher-center">Teacher Center</a> </li> </ul> </div> <div id="categoriesmenu-aside-86" class="categoriesmenu__aside"> <exceed-toggle-button trigger-selector="#categoriesmenu-86-back" target-selector="#categoriesmenu-aside-86" target-focus="#categoriesmenu-86-select" trigger-toggle-class="current" toggle-class="categoriesmenu__aside--current"> <button type="button" id="categoriesmenu-aside-86-back" class="button button--link categoriesmenu__back" aria-controls="categoriesmenu-aside-86"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 35 35" aria-hidden="true" class="categoriesmenu__icon categoriesmenu__icon--offset" focusable="false"> <g aria-hidden="true" fill="currentColor"> <path d="M20.185,23.86 L21.245,22.8 L15.885,17.45 L21.155,12.2 L20.095,11.14 L13.755,17.46 L20.185,23.86 z"></path> </g> </svg> All Topics </button> </exceed-toggle-button> <div class="categoriesmenu__heading"> <a href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=86-google-marketing-platform">Google Marketing Platform</a> </div> <ul class="categoriesmenu__list"> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=707-google-marketing-platform-certification-exams">Google Marketing Platform Certification Exams</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=316-display-video-360">Display & Video 360</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=319-search-ads-360">Search Ads 360</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=317-campaign-manager">Campaign Manager</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=684-creatives">Creatives</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=169-google-web-designer">Google Web Designer</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=682-programmatic-concepts">Programmatic concepts</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=683-mobile">Mobile</a> </li> </ul> </div> <div class="categoriesmenu__content"> <div class="categoriesmenu__heading"> <a href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/browse">All Topics</a> </div> <ul class="categoriesmenu__list"> <li class="categoriesmenu__listitem"> <exceed-toggle-button trigger-selector="#categoriesmenu-53-select" target-selector="#categoriesmenu-aside-53" target-focus="#categoriesmenu-aside-53-back" trigger-toggle-class="current" toggle-class="categoriesmenu__aside--current"> <button type="button" id="categoriesmenu-53-select" class="button button--link categoriesmenu__name" aria-controls="categoriesmenu-aside-53"> Google Ads <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 35 35" aria-hidden="true" class="categoriesmenu__icon" focusable="false"> <g aria-hidden="true" fill="currentColor"> <path d="M14.82,11.14 L13.75,12.2 L19.12,17.55 L13.85,22.8 L14.91,23.86 L21.25,17.54 L14.82,11.14 z"></path> </g> </svg> </button> </exceed-toggle-button> </li> <li class="categoriesmenu__listitem"> <exceed-toggle-button trigger-selector="#categoriesmenu-2559-select" target-selector="#categoriesmenu-aside-2559" target-focus="#categoriesmenu-aside-2559-back" trigger-toggle-class="current" toggle-class="categoriesmenu__aside--current"> <button type="button" id="categoriesmenu-2559-select" class="button button--link categoriesmenu__name" aria-controls="categoriesmenu-aside-2559"> Google for Education <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 35 35" aria-hidden="true" class="categoriesmenu__icon" focusable="false"> <g aria-hidden="true" fill="currentColor"> <path d="M14.82,11.14 L13.75,12.2 L19.12,17.55 L13.85,22.8 L14.91,23.86 L21.25,17.54 L14.82,11.14 z"></path> </g> </svg> </button> </exceed-toggle-button> </li> <li class="categoriesmenu__listitem"> <exceed-toggle-button trigger-selector="#categoriesmenu-86-select" target-selector="#categoriesmenu-aside-86" target-focus="#categoriesmenu-aside-86-back" trigger-toggle-class="current" toggle-class="categoriesmenu__aside--current"> <button type="button" id="categoriesmenu-86-select" class="button button--link categoriesmenu__name" aria-controls="categoriesmenu-aside-86"> Google Marketing Platform <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 35 35" aria-hidden="true" class="categoriesmenu__icon" focusable="false"> <g aria-hidden="true" fill="currentColor"> <path d="M14.82,11.14 L13.75,12.2 L19.12,17.55 L13.85,22.8 L14.91,23.86 L21.25,17.54 L14.82,11.14 z"></path> </g> </svg> </button> </exceed-toggle-button> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=540-analytics-academy">Analytics Academy</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=678-google-my-business">Google My Business</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=676-youtube">YouTube</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=2842-google-ad-manager">Google Ad Manager</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=668-google-cloud">Google Cloud</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=690-waze-fundamentals-e-learning">Waze Fundamentals E-Learning</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=2843-google-admob">Google AdMob</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=320-authorized-buyers">Authorized Buyers</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list?category_ids=677-android-enterprise-academy">Android Enterprise Academy</a> </li> </ul> <ul class="categoriesmenu__list"> <li class="categoriesmenu__listitem categoriesmenu__listitem--nosubitems"> <a class="categoriesmenu__name" href="/web/20210418235354/https://skillshop.exceedlms.com/student/catalog/list">All Activities</a> </li> </ul> </div> </section> </div> <footer> <button class="button button--link button--close modal__close" type="button" data-trigger="modal.close" data-trigger-target="mobile-categories-menu-modal" aria-label="Close"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 35 35" aria-hidden="true" class="btnicon" focusable="false"> <g aria-hidden="true" fill="currentColor"> <path d="M11.84,24.57 L24.57,11.84 L23.16,10.43 L10.43,23.16 z"></path> <path d="M10.43,11.84 L23.16,24.57 L24.57,23.16 L11.84,10.43 z"></path> </g> </svg> </button> </footer> </section> </exceed-modal> <div class="dialog " id="activity_reviews_dialog" role="dialog" aria-hidden="true" aria-describedby="activity_reviews_dialog-heading" data-reviews="true" data-summary-ratings-id="activity-rating-container" data-ignore-cache="true"> <div class="dialog__content "> <div class="dialog__header"> <h2 id="activity_reviews_dialog-heading" class="u-headingdialog dialog__heading"> Review </h2> </div> <div class="dialog__contentbody" data-dialog-content="true"> <span class="loading" role="img" aria-label="Content loading"> <svg id="loading" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 66 66"> <circle class="path" fill="none" stroke="#3f464b" stroke-width="6" stroke-linecap="round" cx="33" cy="33" r="30"></circle> </svg> </span> </div> <button class="button dialog__close u-orgcolor--hovercolor" type="button" data-behavior="hide.dialog" aria-label="Close"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 35 35" aria-hidden="true" class="btnicon" focusable="false"> <g aria-hidden="true" fill="currentColor"> <path d="M11.84,24.57 L24.57,11.84 L23.16,10.43 L10.43,23.16 z"></path> <path d="M10.43,11.84 L23.16,24.57 L24.57,23.16 L11.84,10.43 z"></path> </g> </svg> </button> </div> </div> <div class="dialog " id="scorm_window_warning" role="dialog" aria-hidden="true" aria-describedby="scorm_window_warning-heading"> <div class="dialog__content "> <div class="dialog__header"> <h2 id="scorm_window_warning-heading" class="u-headingdialog dialog__heading"> Warning: Closing this page may affect activity tracking! </h2> </div> <div class="dialog__contentbody" data-dialog-content="true"> <p>This page is used by your activity to communicate with the learning platform. Please be sure to close all activity windows before closing or navigating away from this page.</p> <p> <a class="button button--primary" onclick="location && location.reload && location.reload()" href="#">Return to activity</a> </p> <p>Did you arrive on this page without seeing a new activity window launch? You may have a pop-up blocker. <a target="_blank" rel="noopener noreferrer" class="link--primary" href="https://web.archive.org/web/20210418235354/https://experience.exceedlms.com/student/page/594044">Check out pop-up blocker tips here.</a></p> </div> </div> </div> <exceed-modal-helper aria-live="polite"></exceed-modal-helper> </main> <script src="/web/20210418235354js_/https://skillshop.exceedlms.com/assets/student/application-8ddc87a941a2a8c7154adb0b68035f93a615b0f20cdedbd72d425b14cf4964b8.js"></script> <script type="text/javascript"> var debugScorm = false; var courseware_window; function setCmi(temp_cmi) { // Deep clone the object, so that it is not read only for the opener page. cmi = jQuery.extend(true, {}, temp_cmi) } </script> <script src="/web/20210418235354js_/https://skillshop.exceedlms.com/assets/scorm_extensions-b1041a94343ef0c6814f810d13cf5ca2596391a48ad4e61eedbda2a861e0c60d.js"></script> <script src="/web/20210418235354js_/https://skillshop.exceedlms.com/assets/scorm12_api_interactions-cf4233b137957ec6bb729ba880d7515c480e98eb71c134edd2f11f497963fe75.js"></script> <script type="text/javascript"> (function() { var isRefresh; var isParentClosing; var isClicked = false; function setPopupExitEvents(courseware_window) { var timeout = 20000, startTime = Date.now(), popupInterval; popupInterval = setInterval(function() { if ((courseware_window && courseware_window.location.pathname.indexOf("/resource_courses/") > -1) || Date.now() - startTime > timeout) { clearInterval(popupInterval); courseware_window.document.addEventListener('visibilitychange', function() { // fires when user switches tabs, apps, goes to homescreen, etc. if (courseware_window.document.visibilityState === 'hidden') { LMSCommit(); } }); courseware_window.addEventListener('unload', function() { finalLMSCommit(); refreshParentWindow(); }); $(courseware_window).on("keydown", disableF5); } }, 500); } function refreshParentWindow() { if (!isRefresh) { isRefresh = true; location && location.reload && location.reload(); } } function setCloseCoursewareIfParentRefreshes(courseware_window) { window.addEventListener('beforeunload', function() { isParentClosing = true; closeCoursewareWindow(courseware_window); }); } function closeCoursewareWindow(courseware_window) { try { courseware_window && courseware_window !== null && courseware_window.closed !== 1 && courseware_window.close(); } catch(e) { } } function disableF5(e) { if ((e.which || e.keyCode) == 116) e.preventDefault(); }; // Ensures that after the end of each ajax call // we schedule next request from the `SubmitQueue` $(document).ready(function() { $(document).ajaxStop(function() { submitNextInQueue(); }); }); $('.setup_show_enrollment').on('click', function (event) { isRefresh = false; if (isClicked) { return false; } isClicked = true; var path_id = $(this).data('path-id'); var curriculum_activity_id = $(this).data('curriculum-activity-id'); var enrollment_activity_id = $(this).data('enrollment-activity-id') || ""; var url = '/student/path/' + path_id + '/activity/' + curriculum_activity_id + "?activity_id=" + enrollment_activity_id + "&skip_interstitial=true"; courseware_window = window.open(url, '_blank'); setPopupExitEvents(courseware_window); event.stopPropagation(); event.preventDefault(); }); })(); </script> <footer id="page-footer" class="appfooter footer"> <div class="appfooter__content footer__content"> <div class="appfooter__item appfooter__customcontent footer__item footer__customcontent"> <a href="https://web.archive.org/web/20210418235354/https://www.google.com/intl/en/policies/privacy" target="_blank"> Google Privacy & Terms </a>,   <a href="https://web.archive.org/web/20210418235354/https://www.intellum.com/privacy-policy" target="_blank">Intellum Privacy & Terms</a> </div> <div class="menulist menulist--footer appfooter__item appfooter__item--locale"> <div id="app-locale-label" class="menulist__title"> Locale: </div> <div class="menulist__wrapper"> <exceed-simple-select is-menu-only="true" trigger-content-selector="#app-locale-trigger span"> <button id="app-locale-trigger" class="menulist__trigger" type="button" aria-haspopup="listbox" aria-expanded="false" aria-labelledby="app-locale-trigger"><span class="menulist__optionname">English</span><svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 12 12" aria-hidden="true" class="menulist__triggericon" focusable="false"> <g aria-hidden="true" fill="currentColor"> <path d="M6,8.9c-0.1,0-0.3,0-0.4-0.1L2.1,5.3c-0.2-0.2-0.2-0.5,0-0.7s0.5-0.2,0.7,0L6,7.7l3.2-3.2 c0.2-0.2,0.5-0.2,0.7,0s0.2,0.5,0,0.7L6.4,8.8C6.3,8.9,6.1,8.9,6,8.9z"></path> </g> </svg> </button> <ul id="app-locale-menu" class="menulist__listbox menulist__listbox--footer menulist__listbox--top" role="listbox" aria-labelledby="app-locale-label"> <li id="app-locale-menu-option-id" class="menulist__option" role="option" data-href="/student/path/33857-elevate-your-campaigns-with-programmatic-buying?locale=id" aria-selected="false" tabindex="-1"> <span class="menulist__optionname">Bahasa Indonesia</span> </li> <li id="app-locale-menu-option-da" class="menulist__option" role="option" data-href="/student/path/33857-elevate-your-campaigns-with-programmatic-buying?locale=da" aria-selected="false" tabindex="-1"> <span class="menulist__optionname">dansk</span> </li> <li id="app-locale-menu-option-de" class="menulist__option" role="option" data-href="/student/path/33857-elevate-your-campaigns-with-programmatic-buying?locale=de" aria-selected="false" tabindex="-1"> <span class="menulist__optionname">Deutsch</span> </li> <li id="app-locale-menu-option-en" class="menulist__option" role="option" data-href="/student/path/33857-elevate-your-campaigns-with-programmatic-buying?locale=en" aria-selected="true" tabindex="-1"> <span class="menulist__optionname">English</span> </li> <li id="app-locale-menu-option-es" class="menulist__option" role="option" data-href="/student/path/33857-elevate-your-campaigns-with-programmatic-buying?locale=es" aria-selected="false" tabindex="-1"> <span class="menulist__optionname">español</span> </li> <li id="app-locale-menu-option-es-419" class="menulist__option" role="option" data-href="/student/path/33857-elevate-your-campaigns-with-programmatic-buying?locale=es-419" aria-selected="false" tabindex="-1"> <span class="menulist__optionname">español latinoamericano</span> </li> <li id="app-locale-menu-option-fr" class="menulist__option" role="option" data-href="/student/path/33857-elevate-your-campaigns-with-programmatic-buying?locale=fr" aria-selected="false" tabindex="-1"> <span class="menulist__optionname">français</span> </li> <li id="app-locale-menu-option-it" class="menulist__option" role="option" data-href="/student/path/33857-elevate-your-campaigns-with-programmatic-buying?locale=it" aria-selected="false" tabindex="-1"> <span class="menulist__optionname">italiano</span> </li> <li id="app-locale-menu-option-ms" class="menulist__option" role="option" data-href="/student/path/33857-elevate-your-campaigns-with-programmatic-buying?locale=ms" aria-selected="false" tabindex="-1"> <span class="menulist__optionname">Melayu</span> </li> <li id="app-locale-menu-option-nl" class="menulist__option" role="option" data-href="/student/path/33857-elevate-your-campaigns-with-programmatic-buying?locale=nl" aria-selected="false" tabindex="-1"> <span class="menulist__optionname">Nederlands</span> </li> <li id="app-locale-menu-option-nb" class="menulist__option" role="option" data-href="/student/path/33857-elevate-your-campaigns-with-programmatic-buying?locale=nb" aria-selected="false" tabindex="-1"> <span class="menulist__optionname">norsk bokmål</span> </li> <li id="app-locale-menu-option-pl" class="menulist__option" role="option" data-href="/student/path/33857-elevate-your-campaigns-with-programmatic-buying?locale=pl" aria-selected="false" tabindex="-1"> <span class="menulist__optionname">polski</span> </li> <li id="app-locale-menu-option-pt-BR" class="menulist__option" role="option" data-href="/student/path/33857-elevate-your-campaigns-with-programmatic-buying?locale=pt-BR" aria-selected="false" tabindex="-1"> <span class="menulist__optionname">Português (Brasil)</span> </li> <li id="app-locale-menu-option-pt-PT" class="menulist__option" role="option" data-href="/student/path/33857-elevate-your-campaigns-with-programmatic-buying?locale=pt-PT" aria-selected="false" tabindex="-1"> <span class="menulist__optionname">Português (Portugal)</span> </li> <li id="app-locale-menu-option-ro" class="menulist__option" role="option" data-href="/student/path/33857-elevate-your-campaigns-with-programmatic-buying?locale=ro" aria-selected="false" tabindex="-1"> <span class="menulist__optionname">română</span> </li> <li id="app-locale-menu-option-sk" class="menulist__option" role="option" data-href="/student/path/33857-elevate-your-campaigns-with-programmatic-buying?locale=sk" aria-selected="false" tabindex="-1"> <span class="menulist__optionname">slovenčina</span> </li> <li id="app-locale-menu-option-fi" class="menulist__option" role="option" data-href="/student/path/33857-elevate-your-campaigns-with-programmatic-buying?locale=fi" aria-selected="false" tabindex="-1"> <span class="menulist__optionname">suomi</span> </li> <li id="app-locale-menu-option-sv" class="menulist__option" role="option" data-href="/student/path/33857-elevate-your-campaigns-with-programmatic-buying?locale=sv" aria-selected="false" tabindex="-1"> <span class="menulist__optionname">svenska</span> </li> <li id="app-locale-menu-option-vi" class="menulist__option" role="option" data-href="/student/path/33857-elevate-your-campaigns-with-programmatic-buying?locale=vi" aria-selected="false" tabindex="-1"> <span class="menulist__optionname">Tiếng Việt</span> </li> <li id="app-locale-menu-option-tr" class="menulist__option" role="option" data-href="/student/path/33857-elevate-your-campaigns-with-programmatic-buying?locale=tr" aria-selected="false" tabindex="-1"> <span class="menulist__optionname">Türkçe</span> </li> <li id="app-locale-menu-option-en-GB" class="menulist__option" role="option" data-href="/student/path/33857-elevate-your-campaigns-with-programmatic-buying?locale=en-GB" aria-selected="false" tabindex="-1"> <span class="menulist__optionname">UK English</span> </li> <li id="app-locale-menu-option-cs" class="menulist__option" role="option" data-href="/student/path/33857-elevate-your-campaigns-with-programmatic-buying?locale=cs" aria-selected="false" tabindex="-1"> <span class="menulist__optionname">čeština</span> </li> <li id="app-locale-menu-option-el" class="menulist__option" role="option" data-href="/student/path/33857-elevate-your-campaigns-with-programmatic-buying?locale=el" aria-selected="false" tabindex="-1"> <span class="menulist__optionname">Ελληνικά</span> </li> <li id="app-locale-menu-option-ru" class="menulist__option" role="option" data-href="/student/path/33857-elevate-your-campaigns-with-programmatic-buying?locale=ru" aria-selected="false" tabindex="-1"> <span class="menulist__optionname">русский</span> </li> <li id="app-locale-menu-option-ar" class="menulist__option" role="option" data-href="/student/path/33857-elevate-your-campaigns-with-programmatic-buying?locale=ar" aria-selected="false" tabindex="-1"> <span class="menulist__optionname">العربية</span> </li> <li id="app-locale-menu-option-hi" class="menulist__option" role="option" data-href="/student/path/33857-elevate-your-campaigns-with-programmatic-buying?locale=hi" aria-selected="false" tabindex="-1"> <span class="menulist__optionname">हिन्दी</span> </li> <li id="app-locale-menu-option-th" class="menulist__option" role="option" data-href="/student/path/33857-elevate-your-campaigns-with-programmatic-buying?locale=th" aria-selected="false" tabindex="-1"> <span class="menulist__optionname">ไทย</span> </li> <li id="app-locale-menu-option-ja" class="menulist__option" role="option" data-href="/student/path/33857-elevate-your-campaigns-with-programmatic-buying?locale=ja" aria-selected="false" tabindex="-1"> <span class="menulist__optionname">日本語</span> </li> <li id="app-locale-menu-option-zh-CN" class="menulist__option" role="option" data-href="/student/path/33857-elevate-your-campaigns-with-programmatic-buying?locale=zh-CN" aria-selected="false" tabindex="-1"> <span class="menulist__optionname">普通话</span> </li> <li id="app-locale-menu-option-zh-TW" class="menulist__option" role="option" data-href="/student/path/33857-elevate-your-campaigns-with-programmatic-buying?locale=zh-TW" aria-selected="false" tabindex="-1"> <span class="menulist__optionname">繁體中文</span> </li> <li id="app-locale-menu-option-ko" class="menulist__option" role="option" data-href="/student/path/33857-elevate-your-campaigns-with-programmatic-buying?locale=ko" aria-selected="false" tabindex="-1"> <span class="menulist__optionname">한국어</span> </li> </ul> </exceed-simple-select> </div> </div> <p class="appfooter__item footer__item"> <a target="_blank" rel="noopener noreferrer" class="appfooter__link appfooter__link--poweredby" href="https://web.archive.org/web/20210418235354/https://www.intellum.com/"> Powered by: <span class="appfooter__logo footer__logo"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 75 21" title="Intellum"> <g fill="currentColor"> <path class="st0" d="M8.8 13.9H7V7.1h1.8v6.8zM11.9 7.1h1.8l3.2 4.2V7.1h1.8v6.8H17l-3.2-4.2v4.2H12V7.1zM25 13.9h-1.8V8.6h-1.5V7.1h4.7v1.5H25v5.3zM31.6 8.6v1.1h2v1.5h-2v1.2h2.1v1.5h-3.9V7.1h3.9v1.5h-2.1zM39.3 12.4h2.1v1.5h-3.9V7.1h1.8v5.3zM46.5 12.4h2.1v1.5h-3.9V7.1h1.8v5.3zM57.1 7.1v3.8c0 .9 0 1.7-.7 2.4-.6.6-1.5.8-2.3.8-.8 0-1.7-.2-2.3-.8-.7-.7-.7-1.5-.7-2.4V7.1h1.8v3.6c0 .9.1 1.9 1.2 1.9 1.1 0 1.2-1 1.2-1.9V7.1h1.8zM60.6 7.1h1.7l1.4 3.6 1.5-3.6H67l1 6.8h-1.8l-.4-3.9-1.6 3.9h-.7L61.8 10l-.6 3.9h-1.8l1.2-6.8z"/> <g> <path d="M70.4 1.5h3.2v3.2L75 6.1v-6h-6zM73.6 8.6v10.9H1.4v-18h65.1L65.1.1H0v20.8h75V10z"/> </g> </g> </svg> </span> </a> </p> </div> </footer> <script src="/web/20210418235354js_/https://skillshop.exceedlms.com/assets/jstz.min-9598e53482f25d86d48d99ab925147775dc536866af84fcf50d78ce228ceb30f.js"></script> <script type="text/javascript"> var tz = jstz.determine(); document.cookie = "jstztimezone=" + tz.name(); </script> <script> window.Intellum = window.Intellum || {}; window.Intellum.datepickerI18n = { previousMonth: "Previous Month", nextMonth: "Next Month", weekdays: ["Sunday","Monday","Tuesday","Wednesday","Thursday","Friday","Saturday"], weekdaysShort: ["Sun","Mon","Tue","Wed","Thu","Fri","Sat"], months: ["January","February","March","April","May","June","July","August","September","October","November","December"] }; window.Intellum.i18nStrings = { in_days: "in {{COUNT}} days", in_hours: "in {{COUNT}} hours", in_minutes: "in {{COUNT}} minutes", in_one_hour: "in 1 hour", in_one_minute: "in 1 minute", item_dropped: "\"{{ITEM NAME}}\" dropped at position {{POSITION}} of {{TOTAL ITEMS}}.", item_grabbed: "\"{{ITEM NAME}}\" grabbed. Current position: {{POSITION}} of {{TOTAL ITEMS}}. Use up and down keys to move the item, space bar to drop it, Escape to cancel.", item_move_canceled: "Move of \"{{ITEM NAME}}\" canceled.", item_moved_to_position: "\"{{ITEM NAME}}\" moved to position {{POSITION}} of {{TOTAL ITEMS}}.", item_moved_to_position_in_list: "\"{{ITEM NAME}}\" moved to position {{POSITION}} of {{TOTAL ITEMS}} in \"{{LIST NAME}}.\"", live_now: "LIVE NOW", loading: "Loading...", processing_ellipsis: "Processing...", remove: "Remove", removing_ellipsis: "Removing...", saving_ellipsis: "Saving...", search_results: "Search Results", showing_item_position_of_total: "Showing item {{POSITION}} of {{TOTAL ITEMS}}", there_was_a_problem_getting_your_updates: "There was a problem in getting your updates.", tomorrow: "tomorrow", topicsSuggestionEmpty: "Sorry. We've run out of suggested topics.", topicsSelectionEmpty: "No topics have been assigned to this activity.", topicsFollowedSelectionEmpty: "No topics have been followed yet.", upload_canceled: "The upload was canceled.", uploadfile_no_file_selected: "No file selected", uploadfile_uploading_msg: "Uploading {{FILENAME}}", uploadfile_error_format_msg: "{{FILENAME}} is not the correct file type. Please try again.", uploadfile_error_size_coursefile_msg: "{{FILENAME}} is too large. Size limit: 10MB for images, 3GB for videos and audio.", uploadfile_error_size_msg: "{{FILENAME}} is too big. Please try again.", uploadfile_error_msg: "There was a problem uploading {{FILENAME}}. Please try again.", uploading_ellipsis: "Uploading...", when_datepicket_widget_appears: "When the datepicker widget appears, use arrow keys to navigate dates and select a date.", }; window.Intellum.mediumEditorI18n = { bold: "Bold", italic: "Italic", link: "Link", title: "Title", subtitle: "Subtitle", unorderedList: "Unordered List", orderedList: "Ordered List", quote: "Quote", linkPlaceholderText: "Paste or type a link...", save: "Save", close: "Close", }; window.Intellum.properties = { courseContentFileSizeConstraintsInMB: { image: 10485760, video: 3221225472, audio: 3221225472 } } </script> <script src="/web/20210418235354js_/https://skillshop.exceedlms.com/webcomponentsjs/2_1_1/webcomponents-loader.js" defer="defer"></script> <div id="ce-es5-shim"> <script> if (!window.customElements) { var ceShimContainer = document.querySelector('#ce-es5-shim'); ceShimContainer.parentElement.removeChild(ceShimContainer); } </script> <script src="/web/20210418235354js_/https://skillshop.exceedlms.com/webcomponentsjs/2_1_1/custom-elements-es5-adapter.js" defer="defer"></script> </div> <script> (function () { document.addEventListener('WebComponentsReady', function componentsReady() { document.removeEventListener('WebComponentsReady', componentsReady, false); var script = document.createElement('script'); script.src = '/packs/js/components-b79046c4d470e4dec233.js'; var refScript = document.getElementsByTagName('script')[0]; refScript.parentNode.insertBefore(script, refScript); }, false); })(); </script> </body></html>

CINXE.COM

Elevate Your Campaigns with Programmatic Buying : Google