Razorpay partners with Salesforce to streamline sales processes and operate efficiently at scale

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opacity:1.0;"></div> <div class="jumbo-content-wrap"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper margin-40-bottom-md margin-20-bottom-xs column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper "> <div class="col text-left col-xs-12 col-sm-6 col-md-6 col-lg-6"><div class="labelLargeComponent headingComponent parbase section"> <h2 id="razorpay-india" class=" h4 text-snow text-left salesforce-sans-bold margin-80-top-lg margin-60-top-md margin-60-top-sm margin-20-top-xs margin-10-bottom-lg " style="; "> <span class=" header-text "> Razorpay India </span> </h2> </div> <div class="blockquoteComponent parbase section"><blockquote class=" quote-larger "> <p class="text-snow"><span class="quote">“</span>With everyday sales activities consolidated on one platform, Salesforce has helped improve the efficiency of our sales teams. ”</p> <footer class="text-snow footer-small margin---top-lg"> Chunmun Gupta <span> | Sales Strategy Head, Razorpay India </span> </footer> </blockquote> </div> </div> <div class="col text-left col-xs-12 col-sm-6 col-md-6 col-lg-6"><div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive margin-80-top-lg margin-60-top-md margin-60-top-sm margin-20-top-xs margin-80-bottom-lg margin-20-bottom-md margin-20-bottom-sm margin-20-bottom-xs " alt="Razorpay partners with Salesforce to streamline sales processes and operate efficiently at scale" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_in/www/images/customers/razorpay-main-image.jpg"/> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-center col-xs-12 col-sm-4 col-md-4 col-lg-4"><div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive margin-60-top-lg margin-40-bottom-xs center-img-horizontally " alt="Razorpay partners with Salesforce to streamline sales processes and operate efficiently at scale" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_in/www/images/customers/razorpay-big-logo.png"/> </div> </div> <div class="barComponent parbase section"><div class="margin-20-top-xs margin-20-bottom-xs bg-haze bar-align-center hidden-sm hidden-md hidden-lg" style="height:1px;width:80%;"></div> </div> </div> <div class="col text-center col-xs-12 col-sm-4 col-md-4 col-lg-4"><div class="metricComponent parbase section"><div class="metric center-div text-stratus metric-lg margin-40-top-lg margin-20-top-xs margin-20-bottom-xs hidden-sm hidden-md "> <p class="value text-center">38<span class="symbol-trailing">%</span></p> <p class="tagline text-center">increase in lead conversion rate</p> </div> </div> <div class="headingComponent parbase section"> <p id="38" class=" h2 text-stratus text-center salesforce-sans-bold hidden-xs hidden-lg margin-40-top-lg " style="; "> <span class=" header-text "> 38% </span> </p> </div> <div class="headingComponent parbase section"> <p id="increase-in-lead-conversion-rate" class=" h4gn text-stratus text-center salesforce-sans-bold hidden-xs hidden-lg " style="; "> <span class=" header-text "> INCREASE IN LEAD CONVERSION RATE </span> </p> </div> <div class="barComponent parbase section"><div class="margin-80-top-lg margin-40-top-xs bg-haze bar-align-center hidden-sm hidden-md hidden-lg" style="height:1px;width:80%;"></div> </div> </div> <div class="col text-center col-xs-12 col-sm-4 col-md-4 col-lg-4"><div class="spacerComponent parbase section"><div class="spacer hidden-xs" style="height:20px;"></div> </div> <div class="productListComponent list parbase section"><div class="product-list-container product-list-light"> <span class="product-list-intro">Product Used:</span> <ul class="product-list"> <li class="product-item brand-sales"> <a href="/in/products/sales-cloud/overview/">Sales Cloud</a> </li> </ul> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component" style="margin-top:0px;margin-bottom:0px;"> <div class="bg-snow bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper "> <div class="col text-left col-xs-12 col-sm-12 col-md-3 col-lg-3"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" hidden-xs hidden-sm columns-wrapper container-fluid margin-0-top-lg column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="relatedContentComponent parbase section"><div class="related-content-container margin-0-top-lg bg-snow"> <div class="related-content-heading"> <h2 id="related-stories" class=" text-altostratus text-left margin-40-top-lg margin-0-bottom-lg " style="; "> <span class=" header-text head-text "> Related Stories </span> </h2> </div> <div class="related-content-body"> <ul> <li><a href="/in/customer-success-stories/saint-gobain-glass/" title="Saint-Gobain Glass uses Salesforce to orchestrate smooth and transparent processes">Saint-Gobain Glass uses Salesforce to orchestrate smooth and transparent processes</a></li> <li><a href="/in/customer-success-stories/dmifinance/" title="DMI Finance reimagines lending in India with Salesforce">DMI Finance reimagines lending in India with Salesforce</a></li> <li><a href="/in/resources/customer-stories/ask-asset-and-wealth-management/" title="ASK Asset & Wealth Management leverages analytics and automation to boost efficiency and drive customer satisfaction ">ASK Asset & Wealth Management leverages analytics and automation to boost efficiency and drive customer satisfaction </a></li> </ul> </div> <div> <div class="related-cta buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg simple-link salesforce-sans-bold " data-content-replacement-close-color="sfdc-swap-button-day" href="/in/customer-success-stories/?d=7010M000001yHhR"> <span> see all stories <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" hidden-xs hidden-sm hidden-md hidden-lg columns-wrapper container-fluid margin-30-right-lg column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="spacerComponent parbase section"><div class="spacer " style="height:30px;"></div> </div> <div class="headingComponent parbase section"> <h4 id="related-resources" class=" h3 text-altostratus text-left salesforce-sans-bold margin-40-top-lg margin-20-bottom-lg " style="; "> <span class=" header-text "> Related resources </span> </h4> </div> <div class="barComponent parbase section"><div class=" bg-haze bar-align-center " style="height:1px;width:100%;"></div> </div> <div class="referenceComponent reference parbase section"><div class="cq-dd-paragraph"></div> </div> <div class="referenceComponent reference parbase section"><div class="cq-dd-paragraph"></div> </div> <div class="referenceComponent reference parbase section"><div class="cq-dd-paragraph"></div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-12 col-md-9 col-lg-9"><div class="headingLargeComponent headingComponent parbase section"> <h1 id="razorpay-partners-with-salesforce-to-streamline-sales-processes-and-operate-efficiently-at-scale" class=" h1 text-night text-left salesforce-sans-thin margin-60-top-lg margin-30-top-xs margin-10-bottom-lg " style="; "> <span class=" header-text "> Razorpay partners with Salesforce to streamline sales processes and operate efficiently at scale </span> </h1> </div> <div class="socialMediaSharingComponent section"> <div> <div class="share-icon-row margin-10-top-lg margin-40-bottom-lg"> <div class="share-icon"> <a target="_blank" href="https://www.linkedin.com/cws/share?url=https://www.salesforce.com/in/customer-success-stories/razorpay-india/" title="LinkedIn" alt="LinkedIn"> <img data-src="//www.salesforce.com/content/dam/web/global/svg-icons/linkedin-day.svg?version=2024101" alt="LinkedIn" class="lazy text-salesforce-gray salesforce-social-icon " src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif"/> </a> </div> <div class="share-icon"> <a target="_blank" href="https://www.facebook.com/sharer/sharer.php?u=https://www.salesforce.com/in/customer-success-stories/razorpay-india/" title="Facebook" alt="Facebook"> <img data-src="//www.salesforce.com/content/dam/web/global/svg-icons/facebook-day.svg?version=2024101" alt="Facebook" class="lazy text-salesforce-gray salesforce-social-icon " src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif"/> </a> </div> <div class="share-icon"> <a class="twitter" target="_blank" href="https://twitter.com/intent/tweet?url=https://www.salesforce.com/in/customer-success-stories/razorpay-india/&text=Razorpay%20India&via=@salesforce" title="Twitter" alt="Twitter" data-pagetitle="Razorpay India"> <img data-src="//www.salesforce.com/content/dam/web/global/svg-icons/twitter-day.svg?version=2024101" alt="Twitter" class="lazy text-salesforce-gray salesforce-social-icon " src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif"/> </a> </div> </div> </div> </div> <div class="bodyCopyComponent parbase section"><div class="margin-60-bottom-lg margin-30-bottom-xs text-size-default line-height-default no-indentation"> <p>Razorpay, established in 2014, started off as an online payment gateway platform. Over the years, the company has evolved into a full-stack financial solutions platform, offering money management and banking services to businesses as well. </p> <p>“As more and more businesses move online, they are looking for solutions that allow them to grow rapidly, while also helping them to navigate the digital bandwagon,” explains Dushyant Panda, Head of Marketing – SME, Razorpay India. “These businesses often spend a lot of time on finance and payment related activities at the backend, which gives them less time to focus on their core business.</p> <p>“We want to make it easier for businesses to accept money from their customers, and we want to help drive their growth by simplifying their financial layer.”</p> <p>Every business decision at Razorpay is backed by this customer-centric vision to help businesses grow. That includes both offering innovative products as well as smooth customer experiences. </p> <p>This demanded a solution that could help drive internal efficiencies as well as boost customer delight. </p> </div> </div> <div class="headingComponent parbase section"> <h2 id="the-need-for-a-robust-crm-solution" class=" h3 text-stratus text-left salesforce-sans-bold margin-10-bottom-lg " style="; "> <span class=" header-text "> The need for a robust CRM solution </span> </h2> </div> <div class="bodyCopyComponent parbase section"><div class="margin-60-bottom-lg margin-30-bottom-xs text-size-default line-height-default no-indentation"> <p>Razorpay’s previous CRM solution was not integrable with some internal platforms. This limited its scalability. Sales teams had to continue to rely on different tools for different purposes. </p> <p>“With limited visible impact, the uptake of the system was also limited,” says Pranav Marathe, Principal Solutions Consultant, Razorpay India. “Moreover, it had limited reporting capabilities.” </p> <p>As the sales teams grew, there was also a need for enabling the sharing of ground-level insights across teams. “An interaction with a customer can hold different insights for different teams. We needed a central CRM solution that would enable information flow in an efficient manner,” says Chunmun Gupta, Sales Strategy Head, Razorpay India. </p> <p>This solution also had to be easily customisable to adapt to Razorpay’s evolving requirements. The search for a more robust CRM solution led the team to Salesforce.</p> </div> </div> <div class="headingComponent parbase section"> <h2 id="consolidating-sales-activities-on-a-single-platform-with-salesforce" class=" h3 text-stratus text-left salesforce-sans-bold margin-10-bottom-lg " style="; "> <span class=" header-text "> Consolidating sales activities on a single platform with Salesforce </span> </h2> </div> <div class="bodyCopyComponent parbase section"><div class="margin-40-bottom-lg margin-30-bottom-xs text-size-default line-height-default no-indentation"> <p>The sales team at Razorpay uses Salesforce to streamline and automate their sales activities. By streamlining lead and account management, and integrating their internal systems with Sales Cloud, the teams can assign and prioritise leads much faster. </p> <p>“Thanks to Salesforce, the turnaround time from when a lead is captured, to when the sales team closes it has reduced, improving the customer experience,” says Gupta. </p> <p>Merchants are now contacted within minutes of submitting their interest on the website, and the effective streamlining of this process has led to a 38% increase in conversion. </p> <p>Once a lead is successfully converted, Account Managers are easily able to access customer touchpoint details on the platform. This unified view helps them personalise their customer interactions. </p> <p>“With everyday sales activities consolidated on one platform, Salesforce has helped improve the efficiency of our sales teams,” says Gupta. This has led to a 30% increase in overall efficiency of the sales team. </p> <p>“Now that the impact of our digital initiatives is more visible, solution adoption by the sales team has also increased,” says Marathe.</p> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" hidden-lg columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-10 col-md-10 col-lg-10"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" hidden-lg columns-wrapper container-fluid column-container-component"> <div class="bg-karl-the-fog bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="blockquoteComponent parbase section"><blockquote class="margin-40-top-lg margin-0-right-lg margin-40-bottom-lg margin-30-left-lg quote-large col-xs-10 col-sm-11 col-md-11 col-lg-11 hidden-lg"> <p class="text-night"><span class="quote">“</span>By bringing reporting on to Sales Cloud, we now rely on Salesforce as the single source of truth for sales teams. ”</p> <footer class="text-stratus footer-small margin---top-lg"> Chunmun Gupta <span> | Sales Strategy Head </span> </footer> </blockquote> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> </div> <div class="row"> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" hidden-xs hidden-sm hidden-md hidden-lg columns-wrapper container-fluid column-container-component"> <div class="bg-karl-the-fog bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="blockquoteComponent parbase section"><blockquote class="margin-30-top-lg margin-0-top-md margin-20-top-sm margin-30-right-lg margin-30-bottom-lg margin-0-bottom-md margin-30-left-lg quote-large "> <p class="text-night"><span class="quote">“</span>By bringing reporting on to Sales Cloud, we now rely on Salesforce as the single source of truth for sales teams. ”</p> <footer class="text-stratus footer-small margin---top-lg"> Chunmun Gupta <span> | Sales Strategy Head </span> </footer> </blockquote> </div> </div> </div> <div class="row"> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" hidden-xs hidden-sm hidden-md columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-6"><div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive hidden-xs hidden-sm " alt="Razorpay partners with Salesforce to streamline sales processes and operate efficiently at scale" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_in/www/images/customers/razorpay-inline-image.jpg"/> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-6"><div class="blockquoteComponent parbase section"><blockquote class="margin-30-top-lg margin-0-top-md margin-20-top-sm margin-0-bottom-md quote-large "> <p class="text-night"><span class="quote">“</span>By bringing reporting on to Sales Cloud, we now rely on Salesforce as the single source of truth for sales teams. ”</p> <footer class="text-stratus footer-small margin---top-lg"> Chunmun Gupta <span> | Sales Strategy Head </span> </footer> </blockquote> </div> </div> </div> <div class="row"> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-30-bottom-lg column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"> </div> <div class="col text-left col-xs-12 col-sm-9 col-md-9 col-lg-9"> </div> </div> <div class="row"> </div> </div> </div> <div class="headingComponent parbase section"> <h2 id="delivering-innovative-products-and-delightful-customer-experiences" class=" h3 text-stratus text-left salesforce-sans-bold margin-10-bottom-lg " style="; "> <span class=" header-text "> Delivering innovative products and delightful customer experiences </span> </h2> </div> <div class="bodyCopyComponent parbase section"><div class="margin-60-bottom-lg margin-30-bottom-xs text-size-default line-height-default no-indentation"> <p>Razorpay has built customised workflows on Salesforce to address their unique needs. For instance, one such process allows salespeople to capture any new/custom requirements discovered during customer interactions directly in the system. This is then passed on to the relevant teams for evaluation and implementation, helping Razorpay uphold its customer-centric vision. </p> <p>Also, the company runs customer satisfaction surveys through Salesforce to gather feedback on its service from customers. Insights from the survey help the team to identify gaps and work towards bridging them.</p> <p>“For instance, the surveys indicated that our customers expected a lower turnaround on service requests. Based on this feedback, we were able to make process changes at our end that brought turnaround times more in line with the customer expectations,” says Gupta. </p> <p>Today, turnaround time on service requests has reduced from 48 hours to a swift 8 hours.</p> </div> </div> <div class="headingComponent parbase section"> <h2 id="a-unified-view-enables-strategic-planning" class=" h3 text-stratus text-left salesforce-sans-bold margin-10-bottom-lg " style="; "> <span class=" header-text "> A unified view enables strategic planning </span> </h2> </div> <div class="bodyCopyComponent parbase section"><div class="margin-60-bottom-lg margin-30-bottom-xs text-size-default line-height-default no-indentation"> <p>With access to various data now consolidated on one platform, Razorpay uses insights from the data to plan sales strategies more efficiently. </p> <p>“By bringing reporting on to Sales Cloud, we now rely on Salesforce as the single source of truth for sales teams. It provides a uniform view that helps with better forecasting and pipeline management,” says Gupta. </p> <p>As companies in India rapidly digitise, Razorpay has an exciting journey ahead. </p> <p>“We are particularly excited about our new business banking offering, which will help businesses manage money movements seamlessly,” says Panda. “Our solutions will help them to focus on their core product and services without having to worry about all their payment and banking needs.”</p> <p>As Razorpay gears up for even more growth, the team wants to explore using Salesforce Einstein to automate business processes, and to help evaluate and analyse data from a business perspective. </p> <p>“At the end of the day, our mission is to deliver unparalleled customer experience and help drive entrepreneurship in the country,” concludes Panda.</p> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper "> <div class="col text-left col-xs-12 col-sm-12 col-md-3 col-lg-3"> </div> <div class="col text-left col-xs-12 col-sm-12 col-md-9 col-lg-9"> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="referenceComponent reference parbase section"><div class="cq-dd-paragraph"><div class="columncontainer_5afa columnContainer parbase"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="headingComponent parbase section"> <h2 id="explore-the-products-that-help-our-customers-grow" class=" avantgarde-lgr text-stratus text-center avant-garde-demi col-xs-12 col-sm-12 col-md-12 col-lg-12 margin-40-top-lg margin-20-bottom-lg " style="; "> <span class=" header-text "> Explore the products that help our customers grow. </span> </h2> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-6-ten col-lg-6-ten"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-20-bottom-lg margin-0-bottom-xs column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-4 col-md-4 col-lg-4"><div class="cardComponent parbase section"> <div class="thumbnail margin-0-top-lg margin-0-bottom-lg bg-default "> <div class="thumbnail-content thumbnail-linked" data-href="https://www.salesforce.com/in/sales/?d=pc1-img-sales"> <a href="https://www.salesforce.com/in/sales/?d=pc1-img-sales" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs"></a> <div class="caption"> <div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive center-img-horizontally " alt="" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/products/sales-circle-icon.png"/> </div> </div> <div class="headingComponent parbase section"> <h3 id="sales" class=" avantgarde-medium text-stratus text-center avant-garde-demi product-card-name" style="; " data-equalize="product-card-name"> <a class=" text-stratus " href="https://www.salesforce.com/in/sales/?d=pc1-txt-sales"> <span class=" header-text "> Sales </span> </a> </h3> </div> </div> <div class="card-overlay-container"> <a class="screen-reader-text" href="https://www.salesforce.com/in/sales/"></a> </div> </div> </div> </div> <div class="buttonCTAComponent parbase section"> <div class="margin-10-top-lg margin-0-top-xs margin-10-bottom-lg margin-0-bottom-xs text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg btn-primary salesforce-sans-regular " aria-label="Watch Demo of Sales" data-content-replacement-close-color="sfdc-swap-button-day" href="/in/form/demo/demo-sales/?d=pc1-btn-salesdemo" target="_blank"> <span> Watch Demo </span> </a> </div> </div> </div></div> <div class="buttonCTAComponent parbase section"> <div class="margin--10-top-xs text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container hidden-xs hidden-sm hidden-md hidden-lg "> <a class="btn btn-lg simple-link salesforce-sans-bold " data-content-replacement-close-color="sfdc-swap-button-day" href="https://www.salesforce.com/in/products/sales/?d=pc1-txt-salesmore"> <span> LEARN MORE <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> <div class="col text-left col-xs-12 col-sm-4 col-md-4 col-lg-4"><div class="cardComponent parbase section"> <div class="thumbnail margin-0-top-lg margin-0-bottom-lg bg-default "> <div class="thumbnail-content thumbnail-linked" data-href="https://www.salesforce.com/in/service/?d=pc2-img-service"> <a href="https://www.salesforce.com/in/service/?d=pc2-img-service" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs"></a> <div class="caption"> <div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive center-img-horizontally " alt="" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/products/service-circle-icon.png"/> </div> </div> <div class="headingComponent parbase section"> <h3 id="service" class=" avantgarde-medium text-stratus text-center avant-garde-demi product-card-name" style="; " data-equalize="product-card-name"> <a class=" text-stratus " href="https://www.salesforce.com/in/service/?d=pc2-txt-service"> <span class=" header-text "> Service </span> </a> </h3> </div> </div> <div class="card-overlay-container"> <a class="screen-reader-text" href="https://www.salesforce.com/in/service/"></a> </div> </div> </div> </div> <div class="buttonCTAComponent parbase section"> <div class="margin-10-top-lg margin-0-top-xs margin-10-bottom-lg margin-0-bottom-xs text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg btn-primary salesforce-sans-regular " aria-label="Watch Demo of Service" data-content-replacement-close-color="sfdc-swap-button-day" href="/in/form/demo/crm-service-demos/?d=pc2-btn-servdemo" target="_blank"> <span> Watch Demo </span> </a> </div> </div> </div></div> <div class="buttonCTAComponent parbase section"> <div class="margin--10-top-xs text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container hidden-xs hidden-sm hidden-md hidden-lg "> <a class="btn btn-lg simple-link salesforce-sans-bold " data-content-replacement-close-color="sfdc-swap-button-day" href="https://www.salesforce.com/in/products/service/?d=pc2-txt-servmore"> <span> LEARN MORE <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> <div class="col text-left col-xs-12 col-sm-4 col-md-4 col-lg-4"><div class="cardComponent parbase section"> <div class="thumbnail margin-0-top-lg margin-0-bottom-lg bg-default "> <div class="thumbnail-content thumbnail-linked" data-href="https://www.salesforce.com/in/marketing/?d=pc3-img-marketing"> <a href="https://www.salesforce.com/in/marketing/?d=pc3-img-marketing" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs"></a> <div class="caption"> <div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive center-img-horizontally " alt="" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/products/marketing-circle-icon.png"/> </div> </div> <div class="headingComponent parbase section"> <h3 id="marketing" class=" avantgarde-medium text-stratus text-center avant-garde-demi product-card-name" style="; " data-equalize="product-card-name"> <a class=" text-stratus " href="https://www.salesforce.com/in/marketing/?d=pc3-txt-marketing"> <span class=" header-text "> Marketing </span> </a> </h3> </div> </div> <div class="card-overlay-container"> <a class="screen-reader-text" href="https://www.salesforce.com/in/marketing/"></a> </div> </div> </div> </div> <div class="buttonCTAComponent parbase section"> <div class="margin-10-top-lg margin-10-bottom-lg text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg btn-primary salesforce-sans-regular " aria-label="Watch Demo of Marketing" data-content-replacement-close-color="sfdc-swap-button-day" href="/in/form/demo/crm-marketing-demo/?d=pc3-btn-mktgdemo" target="_blank"> <span> Watch Demo </span> </a> </div> </div> </div></div> <div class="buttonCTAComponent parbase section"> <div class=" text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container hidden-xs hidden-sm hidden-md hidden-lg "> <a class="btn btn-lg simple-link salesforce-sans-bold " data-content-replacement-close-color="sfdc-swap-button-day" href="https://www.salesforce.com/in/products/marketing/?d=pc3-txt-mktgmore"> <span> LEARN MORE <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-12 col-md-4-ten col-lg-4-ten"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" hidden-sm columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-6 col-md-6 col-lg-6"><div class="cardComponent parbase section"> <div class="thumbnail margin-0-top-lg margin-0-bottom-lg bg-default "> <div class="thumbnail-content thumbnail-linked" data-href="https://www.salesforce.com/in/platform/?d=pc4-img-platform"> <a href="https://www.salesforce.com/in/platform/?d=pc4-img-platform" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs"></a> <div class="caption"> <div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive center-img-horizontally " alt="" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/products/platform-circle-icon.png"/> </div> </div> <div class="headingComponent parbase section"> <h3 id="platform" class=" avantgarde-medium text-stratus text-center avant-garde-demi product-card-name" style="; " data-equalize="product-card-name"> <a class=" text-stratus " href="https://www.salesforce.com/in/platform/?d=pc4-txt-platform"> <span class=" header-text "> Platform </span> </a> </h3> </div> </div> <div class="card-overlay-container"> <a class="screen-reader-text" href="https://www.salesforce.com/in/platform/"></a> </div> </div> </div> </div> <div class="buttonCTAComponent parbase section"> <div class="margin-10-top-lg margin-10-bottom-lg text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg btn-primary salesforce-sans-regular " aria-label="Watch Demo of Platform" data-content-replacement-close-color="sfdc-swap-button-day" href="/in/form/demo/platform-overview/?d=pc4-btn-platdemo" target="_blank"> <span> Watch Demo </span> </a> </div> </div> </div></div> <div class="buttonCTAComponent parbase section"> <div class="margin--10-top-xs text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container hidden-xs hidden-sm hidden-md hidden-lg "> <a class="btn btn-lg simple-link salesforce-sans-bold " data-content-replacement-close-color="sfdc-swap-button-day" href="/in/products/platform/overview/?d=pc4-txt-platmore"> <span> LEARN MORE <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> <div class="col text-left col-xs-12 col-sm-6 col-md-6 col-lg-6"><div class="cardComponent parbase section"> <div class="thumbnail margin-0-top-lg margin-0-bottom-lg bg-default "> <div class="thumbnail-content thumbnail-linked" data-href="/in/products/experience-cloud/overview/?d=pc5-img-expcloud"> <a href="/in/products/experience-cloud/overview/?d=pc5-img-expcloud" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs" title="Experience Cloud | Salesforce DXP">Experience Cloud | Salesforce DXP</a> <div class="caption"> <div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive center-img-horizontally " alt="" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_au/www/images/products/icons/experience-circle-icon.png"/> </div> </div> <div class="headingComponent parbase section"> <h3 id="experience" class=" avantgarde-medium text-stratus text-center avant-garde-demi product-card-name" style="; " data-equalize="product-card-name"> <a class=" text-stratus " href="/in/products/experience-cloud/overview/?d=pc5-txt-expcloud"> <span class=" header-text "> Experience </span> </a> </h3> </div> </div> <div class="card-overlay-container"> <a class="screen-reader-text" href="/in/products/experience-cloud/overview/">Experience Cloud | Salesforce DXP</a> </div> </div> </div> </div> <div class="buttonCTAComponent parbase section"> <div class="margin-10-top-lg margin-0-top-xs margin-10-bottom-lg margin-0-bottom-xs text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg btn-primary salesforce-sans-regular " aria-label="Watch Demo of Experience" data-content-replacement-close-color="sfdc-swap-button-day" href="/in/form/demo/experience-cloud/?d=pc5-btn-expclouddemo" target="_blank"> <span> Watch Demo </span> </a> </div> </div> </div></div> <div class="buttonCTAComponent parbase section"> <div class=" text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container hidden-xs hidden-sm hidden-md hidden-lg "> <a class="btn btn-lg simple-link salesforce-sans-bold " data-content-replacement-close-color="sfdc-swap-button-day" href="/in/products/experience-cloud/overview/?d=pc5-txt-expcloudmore"> <span> LEARN MORE <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> </div> <div class="row"> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" hidden-xs hidden-md hidden-lg columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-4 col-md-4 col-lg-4"><div class="cardComponent parbase section"> <div class="thumbnail margin-0-top-lg margin-0-bottom-lg bg-default "> <div class="thumbnail-content thumbnail-linked" data-href="https://www.salesforce.com/in/platform/?d=pc4-img-platform"> <a href="https://www.salesforce.com/in/platform/?d=pc4-img-platform" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs"></a> <div class="caption"> <div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive center-img-horizontally " alt="" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/products/platform-circle-icon.png"/> </div> </div> <div class="headingComponent parbase section"> <h3 id="platform" class=" avantgarde-medium text-stratus text-center avant-garde-demi product-card-name" style="; " data-equalize="product-card-name"> <a class=" text-stratus " href="https://www.salesforce.com/in/platform/?d=pc4-txt-platform"> <span class=" header-text "> Platform </span> </a> </h3> </div> <div class="buttonCTAComponent parbase section"> <div class="margin-10-top-lg margin-10-bottom-lg text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg btn-primary salesforce-sans-regular " aria-label="Watch Demo of Platform" data-content-replacement-close-color="sfdc-swap-button-day" href="/in/form/demo/platform-overview/?d=pc4-btn-platdemo" target="_blank"> <span> Watch Demo </span> </a> </div> </div> </div></div> <div class="buttonCTAComponent parbase section"> <div class=" text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container hidden-xs hidden-sm hidden-md hidden-lg "> <a class="btn btn-lg simple-link salesforce-sans-bold " data-content-replacement-close-color="sfdc-swap-button-day" href="/in/products/platform/overview/?d=pc4-txt-platmore"> <span> LEARN MORE <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> <div class="card-overlay-container"> <a class="screen-reader-text" href="https://www.salesforce.com/in/platform/"></a> </div> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-4 col-md-4 col-lg-4"><div class="cardComponent parbase section"> <div class="thumbnail margin-0-top-lg margin-0-bottom-lg bg-default "> <div class="thumbnail-content thumbnail-linked" data-href="/in/products/experience-cloud/overview/?d=pc5-img-expcloud"> <a href="/in/products/experience-cloud/overview/?d=pc5-img-expcloud" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs" title="Experience Cloud | Salesforce DXP">Experience Cloud | Salesforce DXP</a> <div class="caption"> <div class="imageComponent parbase section"> <div class=" image-link"> <img class=" img-responsive center-img-horizontally " alt="" src="//www.salesforce.com/content/dam/web/en_au/www/images/products/icons/experience-circle-icon.png" data-src="//www.salesforce.com/content/dam/web/en_au/www/images/products/icons/experience-circle-icon.png"/> </div> </div> <div class="headingComponent parbase section"> <h3 id="experience" class=" avantgarde-medium text-stratus text-center avant-garde-demi product-card-name" style="; " data-equalize="product-card-name"> <a class=" text-stratus " href="/in/products/experience-cloud/overview/?d=pc5-txt-expcloud"> <span class=" header-text "> Experience </span> </a> </h3> </div> <div class="buttonCTAComponent parbase section"> <div class="margin-10-top-lg margin-10-bottom-lg text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg btn-primary salesforce-sans-regular " aria-label="Watch Demo of Experience" data-content-replacement-close-color="sfdc-swap-button-day" href="/in/form/demo/experience-cloud/?d=pc5-btn-expclouddemo" target="_blank"> <span> Watch Demo </span> </a> </div> </div> </div></div> <div class="buttonCTAComponent parbase section"> <div class=" text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container hidden-xs hidden-sm hidden-md hidden-lg "> <a class="btn btn-lg simple-link salesforce-sans-bold " data-content-replacement-close-color="sfdc-swap-button-day" href="/in/products/experience-cloud/overview/?d=pc5-txt-expcloudmore"> <span> LEARN MORE <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> <div class="card-overlay-container"> <a class="screen-reader-text" href="/in/products/experience-cloud/overview/">Experience Cloud | Salesforce DXP</a> </div> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-4 col-md-4 col-lg-4"><div class="cardComponent parbase section"> <div class="thumbnail margin-0-top-lg margin-0-bottom-lg bg-snow prod2 " data-equalize="prod2"> <div class="thumbnail-content "> <a class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs"></a> <div class="caption"> <div class="headingComponent parbase section"> <h2 id="want-to-check-out-everything-salesforce-offers" class=" h4gn text-stratus text-center salesforce-sans-bold margin-80-top-lg product-card-name" style="; 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"> <span class=" header-text "> Keep exploring stories like this one. </span> </h2> </div> <div class="filteredCardsComponent section"> <div class="row columns-wrapper margin-40-top-lg margin-20-top-xs margin-60-bottom-lg filters-grid" id="contentwwweninhomecustomersuccessstoriesrazorpayindiamainparcolumncontainer87d1column1parfilteredcardscompone" data-enablefragment="false"> <div class="event-pages-data"> <div class="col-xs-12 col-sm-12 col-md-12 col-lg-12 filters-grid-container"> <div class="filters-results-container"> <section role="region" aria-label="Filter Results"> <div class="col-xs-12 col-sm-12 col-md-6 col-lg-4 filters-grid-card" itemindex="0"><div class="page basicpage"><div class="cardComponent flip-container bg-snow thumbnail"> <div class="flipper flipper-on"> <div class="front has-footer bg-snow" data-href="/in/resources/customer-stories/ask-asset-and-wealth-management/" tabindex="0"> <a href="/in/resources/customer-stories/ask-asset-and-wealth-management/" class="hidden-lg hidden-md hidden-sm hidden-xs"></a> <div class="graphic"> <a href="/in/resources/customer-stories/ask-asset-and-wealth-management/" class=" image-link"> <img class=" img-responsive " alt="FLAME University offers smooth, personalised student engagement with Salesforce" src="//www.salesforce.com/content/dam/web/en_in/www/images/resources/customer_stories/ask-asset-and-wealth-management-in-card-image.jpg" data-src="//www.salesforce.com/content/dam/web/en_in/www/images/resources/customer_stories/ask-asset-and-wealth-management-in-card-image.jpg"/> </a> </div> <div class="caption"> <div class="card-large-heading"> <h4 id="ask-asset-wealth-management-leverages-analytics-and-automation-to-boost-efficiency-and-drive-customer-satisfaction" class=" h3 text-cirrus text-left salesforce-sans-light " style="; 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