CINXE.COM

<!doctype html> <html lang="en-US"> <head> <script> window.dataLayer = window.dataLayer ||[];function gtag(){dataLayer.push(arguments);} gtag('consent', 'default', { ad_personalization: 'denied', ad_storage: 'denied', ad_user_data: 'denied', analytics_storage: 'denied', functionality_storage: 'denied', personalization_storage: 'denied', security_storage: 'granted', region: ['AT', 'BE', 'BG', 'CY', 'CZ', 'CH', 'DE', 'DK', 'EE', 'ES', 'FI', 'FR', 'GB', 'GR', 'HR', 'HU', 'IE', 'IS', 'IT', 'LI', 'LT', 'LU', 'LV', 'MT', 'NL', 'NO', 'PL', 'PT', 'RO', 'SE', 'SI', 'SK', 'CA-QC'] }); gtag('consent', 'default', { ad_personalization: 'granted', ad_storage: 'granted', ad_user_data: 'granted', analytics_storage: 'granted', functionality_storage: 'granted', personalization_storage: 'granted', security_storage: 'granted', }); </script> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width, initial-scale=1, minimum-scale=1"> <link rel="profile" href="https://gmpg.org/xfn/11"> <link rel="dns-prefetch" href="https://app-sj13.marketo.com"> <link rel="dns-prefetch" href="https://fonts.googleapis.com"> <meta property="fb:app_id" content="1382046585182189">  <script src="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" type="text/javascript" charset="UTF-8" data-domain-script="81889fd2-497b-4157-9040-d28a2dafa477" ></script> <script type="text/javascript">function OptanonWrapper() { }</script>   <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-963X');</script>  <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> <style>img:is([sizes="auto" i], [sizes^="auto," i]) { contain-intrinsic-size: 3000px 1500px }</style> <link rel="alternate" hreflang="en" href="https://blog.hootsuite.com/youtube-advertising/" /> <link rel="alternate" hreflang="es" href="https://blog.hootsuite.com/es/guia-publicidad-de-youtube/" /> <link rel="alternate" hreflang="de" href="https://blog.hootsuite.com/de/youtube-ads-leitfaden/" /> <link rel="alternate" hreflang="x-default" href="https://blog.hootsuite.com/youtube-advertising/" />  <title>The Complete Guide to YouTube Ads for Marketers</title> <meta name="description" content="Creating YouTube ads for your brand is an art and a science. Ask yourself: who’s going to see this? Where and how might they be watching it?" /> <link rel="canonical" href="https://blog.hootsuite.com/youtube-advertising/" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="The Complete Guide to YouTube Ads for Marketers" /> <meta property="og:description" content="Creating YouTube ads for your brand is an art and a science. Ask yourself: who’s going to see this? Where and how might they be watching it?" /> <meta property="og:url" content="https://blog.hootsuite.com/youtube-advertising/" /> <meta property="og:site_name" content="Social Media Marketing & Management Dashboard" /> <meta property="article:published_time" content="2020-06-12T00:00:06+00:00" /> <meta property="article:modified_time" content="2023-08-01T19:07:17+00:00" /> <meta property="og:image" content="https://blog.hootsuite.com/wp-content/uploads/2020/06/guide-to-youtube-ads.jpg" /> <meta property="og:image:width" content="1080" /> <meta property="og:image:height" content="1080" /> <meta property="og:image:type" content="image/jpeg" /> <meta name="author" content="Paige Cooper" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:image" content="https://blog.hootsuite.com/wp-content/uploads/2020/06/guide-to-youtube-ads.jpg" /> <meta name="twitter:label1" content="Written by" /> <meta name="twitter:data1" content="Paige Cooper" /> <meta name="twitter:label2" content="Est. reading time" /> <meta name="twitter:data2" content="14 minutes" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://blog.hootsuite.com/youtube-advertising/","url":"https://blog.hootsuite.com/youtube-advertising/","name":"The Complete Guide to YouTube Ads for Marketers","isPartOf":{"@id":"https://blog.hootsuite.com/#website"},"primaryImageOfPage":{"@id":"https://blog.hootsuite.com/youtube-advertising/#primaryimage"},"image":{"@id":"https://blog.hootsuite.com/youtube-advertising/#primaryimage"},"thumbnailUrl":"https://blog.hootsuite.com/wp-content/uploads/2020/06/youtube-ads.svg","datePublished":"2020-06-12T00:00:06+00:00","dateModified":"2023-08-01T19:07:17+00:00","author":{"@id":"https://blog.hootsuite.com/#/schema/person/42aa61235b29a5022ade0d468bfe575c"},"description":"Creating YouTube ads for your brand is an art and a science. Ask yourself: who’s going to see this? Where and how might they be watching it?","breadcrumb":{"@id":"https://blog.hootsuite.com/youtube-advertising/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://blog.hootsuite.com/youtube-advertising/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://blog.hootsuite.com/youtube-advertising/#primaryimage","url":"https://blog.hootsuite.com/wp-content/uploads/2020/06/youtube-ads.svg","contentUrl":"https://blog.hootsuite.com/wp-content/uploads/2020/06/youtube-ads.svg","width":540,"height":540,"caption":"cover illustration"},{"@type":"BreadcrumbList","@id":"https://blog.hootsuite.com/youtube-advertising/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://blog.hootsuite.com/"},{"@type":"ListItem","position":2,"name":"The Complete Guide to YouTube Ads for Marketers"}]},{"@type":"WebSite","@id":"https://blog.hootsuite.com/#website","url":"https://blog.hootsuite.com/","name":"Social Media Marketing & Management Dashboard","description":"Hootsuite","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://blog.hootsuite.com/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https://blog.hootsuite.com/#/schema/person/42aa61235b29a5022ade0d468bfe575c","name":"Paige Cooper","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://blog.hootsuite.com/#/schema/person/image/","url":"https://secure.gravatar.com/avatar/c4d6beca4f54f93fe20eb91a8252f665?s=96&d=mm&r=g","contentUrl":"https://secure.gravatar.com/avatar/c4d6beca4f54f93fe20eb91a8252f665?s=96&d=mm&r=g","caption":"Paige Cooper"},"description":"Paige Cooper is a lapsed librarian turned copywriter turned inbound marketing strategist who spends her days growing the Hootsuite Labs YouTube channel.","url":"https://blog.hootsuite.com/author/paige-cooper/"}]}</script>  <link rel='dns-prefetch' href='//a.omappapi.com' /> <link rel='dns-prefetch' href='//fonts.googleapis.com' /> <link rel="alternate" type="application/rss+xml" title="Social Media Marketing & Management Dashboard » The Complete Guide to YouTube Ads for Marketers Comments Feed" href="https://blog.hootsuite.com/youtube-advertising/feed/" /> <link rel="preload" as="image" href="https://blog.hootsuite.com/wp-content/uploads/2020/06/youtube-ads.svg" /><script> window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/blog.hootsuite.com\/wp-includes\/js\/wp-emoji-release.min.js?ver=6.7.1"}}; /*! This file is auto-generated */ !function(i,n){var o,s,e;function c(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function p(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data),r=(e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0),new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data));return t.every(function(e,t){return e===r[t]})}function u(e,t,n){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\uddfa\ud83c\uddf3","\ud83c\uddfa\u200b\ud83c\uddf3")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!n(e,"\ud83d\udc26\u200d\u2b1b","\ud83d\udc26\u200b\u2b1b")}return!1}function f(e,t,n){var r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):i.createElement("canvas"),a=r.getContext("2d",{willReadFrequently:!0}),o=(a.textBaseline="top",a.font="600 32px Arial",{});return e.forEach(function(e){o[e]=t(a,e,n)}),o}function t(e){var t=i.createElement("script");t.src=e,t.defer=!0,i.head.appendChild(t)}"undefined"!=typeof Promise&&(o="wpEmojiSettingsSupports",s=["flag","emoji"],n.supports={everything:!0,everythingExceptFlag:!0},e=new Promise(function(e){i.addEventListener("DOMContentLoaded",e,{once:!0})}),new Promise(function(t){var n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(s),u.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"}),a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=function(e){c(n=e.data),a.terminate(),t(n)})}catch(e){}c(n=f(s,u,p))}t(n)}).then(function(e){for(var t in e)n.supports[t]=e[t],n.supports.everything=n.supports.everything&&n.supports[t],"flag"!==t&&(n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&n.supports[t]);n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&!n.supports.flag,n.DOMReady=!1,n.readyCallback=function(){n.DOMReady=!0}}).then(function(){return e}).then(function(){var e;n.supports.everything||(n.readyCallback(),(e=n.source||{}).concatemoji?t(e.concatemoji):e.wpemoji&&e.twemoji&&(t(e.twemoji),t(e.wpemoji)))}))}((window,document),window._wpemojiSettings); </script> <style id='wp-emoji-styles-inline-css'> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <link rel='stylesheet' id='wp-block-library-css' href='https://blog.hootsuite.com/wp-includes/css/dist/block-library/style.min.css?ver=6.7.1' media='all' /> <style id='wp-block-library-inline-css'> .btn-spring .btn-link .btn-saffron .btn-saffron-outline .btn-nocturn-outline .btn-white-outline </style> <style id='safe-svg-svg-icon-style-inline-css'> .safe-svg-cover{text-align:center}.safe-svg-cover .safe-svg-inside{display:inline-block;max-width:100%}.safe-svg-cover svg{height:100%;max-height:100%;max-width:100%;width:100%} </style> <style id='global-styles-inline-css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--color--background: #ffffff;--wp--preset--color--foreground: #012B3A;--wp--preset--color--saffron: #FF4C46;--wp--preset--color--tea: #DFFFDE;--wp--preset--color--spring: #87F8AE;--wp--preset--color--mint: #A4FFB8;--wp--preset--color--spruce: #007978;--wp--preset--color--lake: #004963;--wp--preset--color--nocturn: #012B3A;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 0.875rem;--wp--preset--font-size--medium: 1rem;--wp--preset--font-size--large: 1.125rem;--wp--preset--font-size--x-large: 42px;--wp--preset--font-size--xlarge: 1.25rem;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:root { --wp--style--global--content-size: 40rem;--wp--style--global--wide-size: 60rem; }:where(body) { margin: 0; }.wp-site-blocks > .alignleft { float: left; margin-right: 2em; }.wp-site-blocks > .alignright { float: right; margin-left: 2em; }.wp-site-blocks > .aligncenter { justify-content: center; margin-left: auto; margin-right: auto; }:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}.is-layout-flow > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}.is-layout-flow > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}.is-layout-flow > .aligncenter{margin-left: auto !important;margin-right: auto !important;}.is-layout-constrained > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}.is-layout-constrained > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}.is-layout-constrained > .aligncenter{margin-left: auto !important;margin-right: auto !important;}.is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width: var(--wp--style--global--content-size);margin-left: auto !important;margin-right: auto !important;}.is-layout-constrained > .alignwide{max-width: var(--wp--style--global--wide-size);}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}body{padding-top: 0px;padding-right: 0px;padding-bottom: 0px;padding-left: 0px;}a:where(:not(.wp-element-button)){text-decoration: underline;}:root :where(.wp-element-button, .wp-block-button__link){background-color: #012B3A;border-width: 0;color: #ffffff!important;font-family: inherit;font-size: inherit;line-height: inherit;padding: calc(0.667em + 2px) calc(1.333em + 2px);text-decoration: none;}:root :where(.wp-element-button:hover, .wp-block-button__link:hover){background-color: #004963;color: #ffffff;}:root :where(.wp-element-button:focus, .wp-block-button__link:focus){background-color: #012B3A;}:root :where(.wp-element-button:active, .wp-block-button__link:active){background-color: #012B3A;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-background-color{color: var(--wp--preset--color--background) !important;}.has-foreground-color{color: var(--wp--preset--color--foreground) !important;}.has-saffron-color{color: var(--wp--preset--color--saffron) !important;}.has-tea-color{color: var(--wp--preset--color--tea) !important;}.has-spring-color{color: var(--wp--preset--color--spring) !important;}.has-mint-color{color: var(--wp--preset--color--mint) !important;}.has-spruce-color{color: var(--wp--preset--color--spruce) !important;}.has-lake-color{color: var(--wp--preset--color--lake) !important;}.has-nocturn-color{color: var(--wp--preset--color--nocturn) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-background-background-color{background-color: var(--wp--preset--color--background) !important;}.has-foreground-background-color{background-color: var(--wp--preset--color--foreground) !important;}.has-saffron-background-color{background-color: var(--wp--preset--color--saffron) !important;}.has-tea-background-color{background-color: var(--wp--preset--color--tea) !important;}.has-spring-background-color{background-color: var(--wp--preset--color--spring) !important;}.has-mint-background-color{background-color: var(--wp--preset--color--mint) !important;}.has-spruce-background-color{background-color: var(--wp--preset--color--spruce) !important;}.has-lake-background-color{background-color: var(--wp--preset--color--lake) !important;}.has-nocturn-background-color{background-color: var(--wp--preset--color--nocturn) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-background-border-color{border-color: var(--wp--preset--color--background) !important;}.has-foreground-border-color{border-color: var(--wp--preset--color--foreground) !important;}.has-saffron-border-color{border-color: var(--wp--preset--color--saffron) !important;}.has-tea-border-color{border-color: var(--wp--preset--color--tea) !important;}.has-spring-border-color{border-color: var(--wp--preset--color--spring) !important;}.has-mint-border-color{border-color: var(--wp--preset--color--mint) !important;}.has-spruce-border-color{border-color: var(--wp--preset--color--spruce) !important;}.has-lake-border-color{border-color: var(--wp--preset--color--lake) !important;}.has-nocturn-border-color{border-color: var(--wp--preset--color--nocturn) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;}.has-xlarge-font-size{font-size: var(--wp--preset--font-size--xlarge) !important;} :root :where(.wp-block-button .wp-block-button__link){border-radius: 0;font-weight: 600;text-decoration: none;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='wpml-blocks-css' href='https://blog.hootsuite.com/wp-content/plugins/sitepress-multilingual-cms/dist/css/blocks/styles.css?ver=4.6.14' media='all' /> <link rel='stylesheet' id='hootsuite-marketo-css' href='https://blog.hootsuite.com/wp-content/plugins/hs-marketo-forms/css/marketo-forms.css?ver=1.0.003' media='all' /> <link rel='stylesheet' id='hootsuite-css' href='https://blog.hootsuite.com/wp-content/themes/hootsuite-theme/css/theme.min.css?ver=1.0.196' media='all' /> <link rel='stylesheet' id='hootsuite-fonts-css' href='//fonts.googleapis.com/css2?family=Montserrat:wght@500;600;700&display=swap' media='all' /> <link rel='stylesheet' id='hootsuite-content-upgrades-css' href='https://blog.hootsuite.com/wp-content/plugins/hs-content-upgrades/css/content-upgrades.css?ver=2.0.906' media='all' /> <script src="https://blog.hootsuite.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script> <script src="https://blog.hootsuite.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script> <script src="https://blog.hootsuite.com/wp-content/plugins/sitepress-multilingual-cms/templates/language-switchers/legacy-dropdown-click/script.min.js?ver=1" id="wpml-legacy-dropdown-click-0-js"></script> <script src="https://blog.hootsuite.com/wp-content/plugins/hs-content-upgrades/js/dist/main.js?ver=1.0.1" id="hootsuite-content-upgrades-js"></script> <link rel="https://api.w.org/" href="https://blog.hootsuite.com/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://blog.hootsuite.com/wp-json/wp/v2/posts/145153" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://blog.hootsuite.com/xmlrpc.php?rsd" /> <link rel='shortlink' href='https://blog.hootsuite.com/?p=145153' /> <link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://blog.hootsuite.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fblog.hootsuite.com%2Fyoutube-advertising%2F" /> <link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://blog.hootsuite.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fblog.hootsuite.com%2Fyoutube-advertising%2F&format=xml" /> <link rel="icon" href="https://blog.hootsuite.com/wp-content/uploads/2023/03/cropped-owly-favicon-32x32.png" sizes="32x32" /> <link rel="icon" href="https://blog.hootsuite.com/wp-content/uploads/2023/03/cropped-owly-favicon-192x192.png" sizes="192x192" /> <link rel="apple-touch-icon" href="https://blog.hootsuite.com/wp-content/uploads/2023/03/cropped-owly-favicon-180x180.png" /> <meta name="msapplication-TileImage" content="https://blog.hootsuite.com/wp-content/uploads/2023/03/cropped-owly-favicon-270x270.png" /> <script type="module" src="https://www.hootsuite.com/blogUTMscript.js"></script> </head> <body class="post-template-default single single-post postid-145153 single-format-standard wp-embed-responsive text-nocturn has-side-rails">  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-963X" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <a class="sr-only focus:not-sr-only" href="#primary" tabindex="0"> Skip to content</a> <header class="relative"> <nav class="flex flex-wrap items-center w-full gap-8 p-4 mx-auto xl:container lg:flex-nowrap"> <a href="https://www.hootsuite.com/"> <img class="pb-1" width="150" height="29" src="https://blog.hootsuite.com/wp-content/themes/hootsuite-theme/images/logos/hootsuite.svg" alt="Hootsuite Logo"> </a> <a id="mobile-toggle" href="#" class="inline-flex flex-row-reverse flex-1 p-2 peer group lg:hidden hover:text-cedar focus:text-cedar focus:outline-0" onClick="toggleAriaExpanded(this)" aria-expanded="false"> <span class="sr-only">Open main navigation menu</span> <svg class="block w-6 h-6 open-nav group-aria-expanded:hidden" fill="currentColor" viewBox="0 0 20 20"><path fill-rule="evenodd" d="M3 5a1 1 0 011-1h12a1 1 0 110 2H4a1 1 0 01-1-1zM3 10a1 1 0 011-1h12a1 1 0 110 2H4a1 1 0 01-1-1zM3 15a1 1 0 011-1h12a1 1 0 110 2H4a1 1 0 01-1-1z" clip-rule="evenodd"></path></svg> <svg class="hidden w-6 h-6 close-nav group-aria-expanded:block" fill="currentColor" viewBox="0 0 20 20"><path fill-rule="evenodd" d="M4.293 4.293a1 1 0 011.414 0L10 8.586l4.293-4.293a1 1 0 111.414 1.414L11.414 10l4.293 4.293a1 1 0 01-1.414 1.414L10 11.414l-4.293 4.293a1 1 0 01-1.414-1.414L8.586 10 4.293 5.707a1 1 0 010-1.414z" clip-rule="evenodd"></path></svg> </a> <ul class="flex-col hidden gap-6 lg:flex lg:flex-row peer-aria-expanded:flex peer-aria-expanded:basis-full"> <li> <a class="nav-dropdown after:inline-block text-nocturn hover:text-spruce focus:text-spruce after:aria-expanded:text-spruce focus:outline-0 peer after:aria-expanded:rotate-180 after:ml-2" aria-haspopup="true" aria-expanded="false" href="#">Why Hootsuite</a> <div class="hidden w-full none lg:bg-white lg:z-50 lg:absolute lg:left-0 lg:top-16 peer-aria-expanded:block"> <div class="grid grid-cols-1 gap-2 p-8 lg:mx-8 lg:shadow-lg lg:grid-cols-2 lg:gap-8"> <ul class="grid grid-cols-1 gap-4 lg:grid-cols-2 lg:gap-8"> <li> <a class="flex flex-col gap-2 group" href="https://www.hootsuite.com/why-hootsuite#50vnOZ4xql7oXdjkQV5U0i"> <strong class="text-lg group-hover:text-cedar">What makes us the industry leader</strong> <span>Where we’ve been and where we’re going</span> </a> </li> <li> <a class="flex flex-col gap-2 group" href="https://www.hootsuite.com/why-hootsuite#50vnOZ4xql7oXdjkQV5U0i"> <strong class="text-lg group-hover:text-cedar">How we’re different</strong> <span>Our commitment to education, your business, and the world</span> </a> </li> <li> <a class="flex flex-col gap-2 group" href="https://www.hootsuite.com/newsroom"> <strong class="text-lg group-hover:text-cedar">Hootsuite in the news</strong> <span>What we’re up to now</span> </a> </li> </ul> <ul class="grid grid-cols-1 gap-4 lg:grid-cols-3 lg:gap-8"> <li> <a class="flex flex-col gap-4 group" href="https://www.hootsuite.com/resources/blog/how-to-measure-the-roi-of-your-social-media"> <img class="hidden object-cover w-full h-48 lg:block" loading="lazy" src="https://blog.hootsuite.com/wp-content/themes/hootsuite-theme/images/nav/measure-the-roi-of-your-social-media.png" alt="man with a loudspeaker"> <strong class="text-lg lg:text-base group-hover:text-cedar">Measure the ROI of your social media</strong> </a> </li> <li> <a class="flex flex-col gap-4 group" href="https://www.hootsuite.com/resources/social-media-commerce"> <img class="hidden object-cover w-full h-48 lg:block" loading="lazy" src="https://blog.hootsuite.com/wp-content/themes/hootsuite-theme/images/nav/get-started-with-social-commerce.png" alt="suprised woman looking at a phone"> <strong class="text-lg lg:text-base group-hover:text-cedar">Get started with social commerce</strong> </a> </li> <li> <a class="flex flex-col gap-4 group" href="https://www.hootsuite.com/resources/social-customer-care"> <img class="hidden object-cover w-full h-48 lg:block" loading="lazy" src="https://blog.hootsuite.com/wp-content/themes/hootsuite-theme/images/nav/5-steps-to-elevate-your-brand-with-social-customer-care.png" alt="two women looking at a tablet"> <strong class="text-lg lg:text-base group-hover:text-cedar">5 steps to elevate your brand with social customer care</strong> </a> </li> </ul> </div> </li> <li> <a class="nav-dropdown after:inline-block text-nocturn hover:text-spruce focus:text-spruce after:aria-expanded:text-spruce focus:outline-0 peer after:aria-expanded:rotate-180 after:ml-2" aria-haspopup="true" aria-expanded="false" href="#">What We Do</a> <div class="hidden w-full none lg:bg-white lg:z-50 lg:absolute lg:left-0 lg:top-16 peer-aria-expanded:block"> <div class="grid grid-cols-1 gap-2 p-8 lg:p-0 lg:mx-8 lg:shadow-lg lg:grid-cols-2 lg:gap-8"> <ul class="grid grid-cols-1 gap-2 lg:p-8 lg:grid-cols-2 lg:gap-4"> <li> <a class="flex flex-col gap-2 group" href="https://www.hootsuite.com/platform/publishing"> <strong class="text-lg group-hover:text-cedar">Publish and schedule</strong> <p>Plan your posts with ease</p> </a> </li> <li> <a class="flex flex-col gap-2 group" href="https://www.hootsuite.com/platform/engagement"> <strong class="text-lg group-hover:text-cedar">Engage customers</strong> <p>Manage incoming messages from multiple social channels</p> </a> </li> <li> <a class="flex flex-col gap-2 group" href="https://www.hootsuite.com/platform/listening"> <strong class="text-lg group-hover:text-cedar">Monitor activity</strong> <p>Stay informed about market trends and competitors</p> </a> </li> <li> <a class="flex flex-col gap-2 group" href="https://www.hootsuite.com/platform/advertising"> <strong class="text-lg group-hover:text-cedar">Advertise content</strong> <p>Promote your organic content and manage paid ads</p> </a> </li> <li> <a class="flex flex-col gap-2 group" href="https://www.hootsuite.com/platform/analytics"> <strong class="text-lg group-hover:text-cedar">Analyze results</strong> <p>Measure your results across all social networks</p> </a> </li> </ul> <ul class="grid grid-cols-1 lg:grid-cols-2"> <li class="flex flex-col justify-center gap-4 p-8 bg-jade"> <strong class="text-xl lg:text-2xl">How a Social Media Makeover Helped a Small Business Drive a 108% Increase in Sales</strong> <div> <a class="btn btn-sm btn-outline-nocturn" href="https://www.hootsuite.com/resources/smb-social-makeover-case-study"> Read case study </a> </div> </li> <li class="flex flex-col justify-center gap-4 p-8 bg-nocturn"> <strong class="text-xl text-white lg:text-2xl">See it in action with a free 30-day trial</strong> <div> <a class="btn btn-sm btn-spring" data-ga-track-id="blog_cta_trial_intent_header" href="https://www.hootsuite.com/offer/blog"> Sign up now </a> </div> </li> </ul> </div> </div> </div> </li> <li> <a class="text-nocturn lg:hover:text-spruce lg:focus:text-spruce" href="https://www.hootsuite.com/plans">Pricing</a> </li> <li> <a class="nav-dropdown after:inline-block text-nocturn hover:text-spruce focus:text-spruce after:aria-expanded:text-spruce focus:outline-0 peer after:aria-expanded:rotate-180 after:ml-2" aria-haspopup="true" aria-expanded="false" href="#">Resources</a> <div class="hidden w-full none lg:bg-white lg:z-50 lg:absolute lg:left-0 lg:top-16 peer-aria-expanded:block"> <div class="flex flex-col gap-8 p-8 lg:mx-8 lg:shadow-lg lg:p-0 lg:flex-row"> <div class="grid grid-cols-1 gap-8 lg:p-8 lg:grid-cols-3"> <div class="flex flex-col gap-4"> <strong class="text-lg text-lake">Learn</strong> <ul class="flex flex-col gap-2 lg:gap-8"> <li> <a class="group" href="https://education.hootsuite.com/"> <strong class="group-hover:text-cedar">Academy</strong> <p>Industry-leading courses and certifications to advance your skills.</p> </a> </li> <li> <a class="group" href="https://blog.hootsuite.com/"> <strong class="group-hover:text-cedar">Blog</strong> <p>Tips and tricks from the world’s most widely-read social media marketing blog.</p> </a> </li> <li> <a class="group" href="https://www.hootsuite.com/resources"> <strong class="group-hover:text-cedar">Resource Library</strong> <p>Research and insights that will help guide you to success on social.</p> </a> </li> </ul> </div> <div class="flex flex-col gap-4"> <strong class="text-lg text-lake">Connect</strong> <ul class="flex flex-col gap-2 lg:gap-8"> <li> <a class="group" href="https://www.hootsuite.com/webinars"> <strong class="group-hover:text-cedar">Webinars</strong> <p>Interactive sessions with the brightest minds in social.</p> </a> </li> <li> <a class="group" href="https://www.hootsuite.com/events"> <strong class="group-hover:text-cedar">Events New!</strong> <p>Join us for some fun online and IRL.</p> </a> </li> </ul> </div> <div class="flex flex-col gap-4"> <strong class="text-lg text-lake">Support</strong> <ul class="flex flex-col gap-2 lg:gap-8"> <li> <a class="group" href="https://www.hootsuite.com/help"> <strong class="group-hover:text-cedar">Help center</strong> <p>Browse help articles and FAQs</p> </a> </li> <li> <a class="group" href="https://www.hootsuite.com/about/contact-us"> <strong class="group-hover:text-cedar">Contact Sales</strong> <p>Get help from our team of experts</p> </a> </li> <li> <a class="group" href="https://www.hootsuite.com/need-help"> <strong class="group-hover:text-cedar">FAQ</strong> <p>Answers to all your questions about Hootsuite</p> </a> </li> </ul> </div> </div> <div class="flex flex-col justify-center gap-4 p-8 bg-lake"> <strong class="text-xl text-white lg:text-2xl">How to Create a Social Media Report</strong> <div> <a class="btn btn-sm btn-white" href="https://blog.hootsuite.com/social-media-report-template-guide/"> Free Template </a> </div> </div> </div> </div> </li> </ul> <ul class="flex-row flex-wrap items-center hidden gap-6 grow lg:flex lg:ml-auto peer-aria-expanded:flex peer-aria-expanded:basis-full"> <li> <a class="text-nocturn lg:hover:text-spruce" href="https://www.hootsuite.com/help">Need help?</a> </li> <li class="ml-auto"> <a class="text-nocturn lg:hover:text-spruce" href="https://hootsuite.com/login">Log In</a> </li> <li class="basis-full lg:basis-auto"> <a class="w-full lg:w-auto btn btn-sm btn-nocturn hover:text-white lg:inline-block" data-ga-track-id="blog_cta_trial_intent_header" href="https://hootsuite.com/billing/create-account?plan=PROFESSIONAL_PLAN">Sign up</a> </li> </ul> </nav> </header> <div class="sticky top-0 z-40"> <div class="px-4 py-2 bg-spruce"> <nav id="nav" class="flex flex-wrap items-center gap-4 text-white xl:container lg:flex-nowrap"> <a class="pr-4 text-2xl border-r border-white" href="https://blog.hootsuite.com/">Blog</a> <a class="!text-sm btn-sm btn-spring md:hidden grow-1 ml-auto" data-ga-track-id="blog_cta_trial_intent_mobileheader" data-ga-track-info="cta_click_select_plan" href="https://www.hootsuite.com/select-plan"> Free Trial </a> <a href="#" class="inline-flex flex-row-reverse p-2 ml-auto peer group lg:hidden text-tea hover:text-tea focus:text-tea focus:outline-0" onClick="toggleAriaExpanded(this)" aria-expanded="false"> <span class="sr-only">Open main navigation menu</span> <svg class="block w-6 h-6 open-nav group-aria-expanded:hidden" fill="currentColor" viewBox="0 0 20 20"><path fill-rule="evenodd" d="M3 5a1 1 0 011-1h12a1 1 0 110 2H4a1 1 0 01-1-1zM3 10a1 1 0 011-1h12a1 1 0 110 2H4a1 1 0 01-1-1zM3 15a1 1 0 011-1h12a1 1 0 110 2H4a1 1 0 01-1-1z" clip-rule="evenodd"></path></svg> <svg class="hidden w-6 h-6 close-nav group-aria-expanded:block" fill="currentColor" viewBox="0 0 20 20"><path fill-rule="evenodd" d="M4.293 4.293a1 1 0 011.414 0L10 8.586l4.293-4.293a1 1 0 111.414 1.414L11.414 10l4.293 4.293a1 1 0 01-1.414 1.414L10 11.414l-4.293 4.293a1 1 0 01-1.414-1.414L8.586 10 4.293 5.707a1 1 0 010-1.414z" clip-rule="evenodd"></path></svg> </a> <div class="flex-col hidden gap-4 lg:items-center lg:flex lg:flex-row peer-aria-expanded:flex peer-aria-expanded:basis-full grow"> <ul id="main-menu" class="menu flex flex-col lg:flex-row gap-6 m-0 p-0 grow"><li id="menu-item-243688" class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent menu-item-243688 list-none mr-0 relative"><a href="https://blog.hootsuite.com/channel/strategy/" class="lg:text-white lg:focus:text-white focus:outline-0 peer after:inline-block after:aria-expanded:rotate-180 after:ml-2">Strategy</a></li> <li id="menu-item-243687" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-243687 list-none mr-0 relative"><a href="https://blog.hootsuite.com/channel/hootsuite-hq/" class="lg:text-white lg:focus:text-white focus:outline-0 peer after:inline-block after:aria-expanded:rotate-180 after:ml-2">Hootsuite HQ</a></li> <li id="menu-item-275085" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-275085 list-none mr-0 relative"><a href="https://blog.hootsuite.com/channel/experiments/" class="lg:text-white lg:focus:text-white focus:outline-0 peer after:inline-block after:aria-expanded:rotate-180 after:ml-2">Experiments</a></li> <li id="menu-item-243707" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-243707 list-none mr-0 relative"><a href="#" aria-haspopup="true" aria-expanded="false" class="lg:text-white lg:focus:text-white focus:outline-0 peer after:inline-block after:aria-expanded:rotate-180 after:ml-2">Free Tools</a> <ul class="sub-menu m-0 p-4 lg:none lg:bg-white lg:z-40 lg:w-72 hidden lg:absolute lg:left-0 lg:top-9 peer-aria-expanded:block lg:shadow-lg"> <li id="menu-item-275086" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-275086 list-none block py-1 m-0"><a href="https://blog.hootsuite.com/resources/" class="lg:text-nocturn lg:hover:text-spruce lg:hover:underline block">Templates & Guides</a></li> <li id="menu-item-275087" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-275087 list-none block py-1 m-0"><a href="https://blog.hootsuite.com/social-media-definitions/" class="lg:text-nocturn lg:hover:text-spruce lg:hover:underline block">Social Media Dictionary</a></li> <li id="menu-item-275088" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-275088 list-none block py-1 m-0"><a href="https://blog.hootsuite.com/social-media-updates/" class="lg:text-nocturn lg:hover:text-spruce lg:hover:underline block">Social Media Updates</a></li> </ul> </li> </ul> <ul class="flex flex-col gap-4 lg:flex-row lg:items-center"> <li> <div class="menu-language-header-menu-container"><ul id="menu-language-header-menu" class="inline-block relative text-small"><li id="menu-item-wpml-ls-2118748-en" class="menu-item wpml-ls-slot-2118748 wpml-ls-item wpml-ls-item-en wpml-ls-current-language wpml-ls-menu-item wpml-ls-first-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-has-children menu-item-wpml-ls-2118748-en"><a href="https://blog.hootsuite.com/youtube-advertising/" title="English" aria-haspopup="true" aria-expanded="false" class="peer text-white font-semibold py-2 pr-4 inline-flex items-center lg:after:inline-block lg:after:aria-expanded:rotate-180 after:ml-2"><span class="wpml-ls-native" lang="en">English</span></a> <ul class="sub-menu absolute top-12 right-2 hidden text-lake pb-1 peer-aria-expanded:block border border-nocturn/10"> <li id="menu-item-wpml-ls-2118748-es" class="menu-item wpml-ls-slot-2118748 wpml-ls-item wpml-ls-item-es wpml-ls-menu-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-2118748-es"><a href="https://blog.hootsuite.com/es/guia-publicidad-de-youtube/" title="Español" class="bg-white hover:text-cedar py-2 px-4 block whitespace-no-wrap"><span class="wpml-ls-native" lang="es">Español</span></a></li> <li id="menu-item-wpml-ls-2118748-fr" class="menu-item wpml-ls-slot-2118748 wpml-ls-item wpml-ls-item-fr wpml-ls-menu-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-2118748-fr"><a href="https://blog.hootsuite.com/fr/" title="Français" class="bg-white hover:text-cedar py-2 px-4 block whitespace-no-wrap"><span class="wpml-ls-native" lang="fr">Français</span></a></li> <li id="menu-item-wpml-ls-2118748-de" class="menu-item wpml-ls-slot-2118748 wpml-ls-item wpml-ls-item-de wpml-ls-menu-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-2118748-de"><a href="https://blog.hootsuite.com/de/youtube-ads-leitfaden/" title="Deutsch" class="bg-white hover:text-cedar py-2 px-4 block whitespace-no-wrap"><span class="wpml-ls-native" lang="de">Deutsch</span></a></li> <li id="menu-item-wpml-ls-2118748-it" class="menu-item wpml-ls-slot-2118748 wpml-ls-item wpml-ls-item-it wpml-ls-menu-item wpml-ls-last-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-2118748-it"><a href="https://blog.hootsuite.com/it/" title="Italiano" class="bg-white hover:text-cedar py-2 px-4 block whitespace-no-wrap"><span class="wpml-ls-native" lang="it">Italiano</span></a></li> </ul> </li> </ul></div> </li> <li> <a class="search-toggle" href="#"> <svg role="icon" aria-hidden="true" class="w-6 h-6 fill-white"> <use xlink:href="#icon-search"></use> </svg> </a> </li> </ul> </div> </nav> </div> <div class="w-full h-3"> <div id="reading-progress" style="width:0%;" class="h-3 bg-saffron"></div> </div> </div> <section id="primary"> <main id="main"> <article id="post-145153" class="flex flex-col gap-8 post-145153 post type-post status-publish format-standard has-post-thumbnail hentry category-strategy tag-social-media-advertising tag-social-media-strategy network-youtube"> <header class="p-8 border-b md:p-12 border-nocturn/10"> <div class="flex flex-col max-w-screen-xl gap-4 mx-auto md:flex-row md:gap-8 md:items-center"> <div class="md:w-2/3"> <span class="font-semibold">Strategy</span> <h1 class="mb-5 text-3xl font-bold md:text-5xl md:mb-10"> The Complete Guide to YouTube Ads for Marketers </h1> <div class="mb-5 text-lg md:text-xl md:mb-10"> <p>Creating YouTube ads for your brand is an art and a science. Ask yourself: who’s going to see this? Where and how might they be watching it?</p> </div> <div class="flex flex-col gap-2 mb-4 md:mb-8"> <span class="text-lg font-bold"> Paige Cooper </span> <span class="text-spruce"> June 11, 2020 </span> <span class="inline-flex"> <svg role="icon" class="w-6 h-6 mr-2"><use xlink:href="#icon-time"></use></svg> 9 min read </span> </div> </div> <figure class="md:w-1/3"> <img src="https://blog.hootsuite.com/wp-content/uploads/2020/06/youtube-ads.svg" class="flex justify-center wp-post-image" alt="cover illustration" loading="eager" decoding="async" /> </figure> </div> </header> <section class="relative"> <div id="the-content" class="prose entry-content"> <div class="top-0 h-full xl:absolute not-prose" style="right: calc(50vw + 21rem)"> <div class="relative flex flex-col h-full gap-8"> <div class="xl:mx-8 sticky z-10 top-[56px]"> <div class="lwptoc one-column xl:text-sm text-base bg-white pt-8 lwptoc-inherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i"> <div class="lwptoc_header"> <h2 class="lwptoc_title" style="font-weight:800;">Table of Contents</h2> </div> <div class="lwptoc_items lwptoc_items-visible"> <div class="lwptoc_itemWrap"><div class="lwptoc_item"> <a href="#Types_of_YouTube_ads"> <span class="lwptoc_item_label">Types of YouTube ads</span> </a> </div><div class="lwptoc_item"> <a href="#How_to_advertise_on_YouTube"> <span class="lwptoc_item_label">How to advertise on YouTube</span> </a> </div><div class="lwptoc_item"> <a href="#YouTube_ad_specs"> <span class="lwptoc_item_label">YouTube ad specs</span> </a> </div><div class="lwptoc_item"> <a href="#YouTube_advertising_best_practices"> <span class="lwptoc_item_label">YouTube advertising best practices</span> </a> </div></div></div> </div></div> </div> </div> </div> <p>Brands advertise on YouTube because it’s the world’s second most popular website, drawing <a href="https://blog.hootsuite.com/youtube-stats-marketer">2 billion logged-in visitors a month</a>.</p> <p>If you’re deciding how to allocate your video ad budget, YouTube has the vast reach and powerful targeting capabilities that make it an undeniably valuable platform across the customer journey.</p> <p>But let’s be upfront: YouTube ads aren’t the most intuitive part of your <a href="https://blog.hootsuite.com/social-media-advertising/">social media advertising strategy</a>. Rest assured that taking a bit of extra time to learn the fundamentals now is going to pay off in your ROI later.</p> <p>In this article we’ll take a look at your ad format options, run through how to set up a video ad campaign, list up-to-date ad specs, and leave you inspired with best practices from proven performers. </p><div class="not-prose content-upgrade _bonusVariantContentUpgrade style-default " style=""> <a href="https://hootsuite.com/resources/blog/youtube-views-guide" class="cover" data-ga-track-id="blog_cta_download_inpost" target="_blank"></a> <div class="all-content-wrapper"> <div class="text-wrapper"> <p class="p1"><b>Bonus:</b> <span class="s1"><strong>Download the <span style="text-decoration: underline;">free 30-day plan to grow your YouTube following fast</span></strong>,</span> a daily workbook of challenges that will help you kickstart your Youtube channel growth and track your success. Get real results after one month.</p> </div> </div> </div> <h2><span id="Types_of_YouTube_ads"><strong>Types of YouTube ads</strong></span></h2> <p>To start, let’s take a look at the main types of ads on YouTube, both video and otherwise:</p> <ol> <li>Skippable in-stream ads</li> <li>Non-skippable in-stream ads (including bumper ads)</li> <li>Video discovery ads (formerly known as in-display ads)</li> <li>Non-video ads (i.e., overlays and banners)</li> </ol> <p>If you’ve already been spending time fine-tuning your <a href="https://blog.hootsuite.com/youtube-marketing/">YouTube marketing strategy</a>, you’re probably familiar with most of these formats, by virtue of having seen them in action. But let’s walk through and take a gander at the details.</p> <h3><strong>1. Skippable in-stream video ads </strong></h3> <p>These ads play before or during a video (a.k.a. “pre-roll” or “mid-roll”). Their defining feature is that viewers can choose to skip them after the first 5 seconds.</p> <p>As an advertiser, you only pay when viewers choose to keep watching past those first 5 seconds. Your ad must be at least 12 seconds long (though somewhere under 3 minutes is recommended).</p> <p>You pay when a person has watched the first 30 seconds, or the whole thing, or if they interact with your ad by clicking: whichever comes first.</p> <p><b>Sidebar:</b> You’ll see the term “TrueView” pop up a lot. TrueView is YouTube’s pet name for the payment type where you only pay for an ad impression when a user chooses to watch it. (The other type of TrueView video ad is the discovery ad type, and we’ll give more details on that below.)</p> <p>For example, take a look at how B2B company Monday.com uses <i>s</i>kippable in-stream ads for lead generation. On the right, there’s a 5-second countdown to when a viewer can skip the ad. On the left, you can see plainly how long the ad is (0:33 seconds, in this case.)</p> <p>Meanwhile, their sign-up CTA shows up in both a companion banner in the top right of the display, and a video overlay in the bottom left. (Note that even if a viewer skips the video, the companion banner remains.)</p> <p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-241858" src="https://blog-assets.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-1-620x276.png" alt="Monday.com YouTube ads" width="620" height="276" srcset="https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-1-620x276.png 620w, https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-1-310x138.png 310w, https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-1-625x278.png 625w, https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-1.png 629w" sizes="auto, (max-width: 620px) 100vw, 620px"></p> <p>Likewise, B2C online education brand MasterClass uses skippable in-stream pre-roll ads to promote their memberships. However, theirs run long: this one is nearly 2 minutes.</p> <p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-241866" src="https://blog-assets.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-2-620x283.png" alt="MasterClass YouTube ad" width="620" height="283" srcset="https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-2-620x283.png 620w, https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-2-310x141.png 310w, https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-2-625x285.png 625w, https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-2.png 629w" sizes="auto, (max-width: 620px) 100vw, 620px"></p> <h3><strong>2. Non-skippable in-stream video ads</strong></h3> <p>Because <a href="https://www.mediapost.com/publications/article/295231/ipg-finds-skipping-skippable-ads-has-become-ingr.html">76% of people report that they automatically skip ads</a>, some advertisers choose to run pre-roll or mid-roll ads that don’t have a skip button at all.</p> <p>When should you do this? When you’re aiming for a wide lift in brand awareness, and you’re confident that your creative is strong enough to hold your audience’s attention for the full 15 seconds.*</p> <p>Note that with non-skippable ads, advertisers pay per impression, at CPM (i.e., per 1,000 views).</p> <p>*Or up to 20 seconds if you’re in India, Malaysia, Mexico, Singapore or EMEA in general.</p> <h4><b><i>Bumper ads</i></b></h4> <p>At 6 seconds long, bumper ads are a snappy subspecies of non-skippable in-stream ad. They’re identical in that you pay for impressions, they show up as pre-, mid- or post-roll, and they’re generally best used for reach and awareness campaigns.</p> <h3><strong>3. Discovery ads </strong></h3> <p>Whereas in-stream ads function something like a traditional TV commercial, discovery ads are more akin to the ads you see on Google’s search results page. (This makes sense when we remember that YouTube is as much a search engine as a social platform.)</p> <p>Discovery ads show up alongside organic search results. So if your video looks more relevant than the organic results, people can choose to watch it, instead.</p> <p>Discovery ads include three lines of text along with a thumbnail. When interested people click on the ad, they’re sent through to your video page or YouTube channel.</p> <p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-241874" src="https://blog-assets.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-3-620x315.png" alt="TrueView discovery YouTube ads" width="620" height="315" srcset="https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-3-620x315.png 620w, https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-3-310x157.png 310w, https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-3-625x317.png 625w, https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-3.png 632w" sizes="auto, (max-width: 620px) 100vw, 620px"></p> <p><em>Source: <a href="https://www.thinkwithgoogle.com/products/youtube-trueview/">ThinkwithGoogle</a></em></p> <p><b>Sidebar:</b> Discovery ads are also a type of TrueView ad, because people must actively choose to watch them.</p> <p>For example, Home Depot Canada has a series of 30-second discovery ads that surface when users type in relevant search terms:</p> <p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-241882" src="https://blog-assets.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-4-620x389.png" alt="Home Depot discovery ad" width="620" height="389" srcset="https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-4-620x389.png 620w, https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-4-310x195.png 310w, https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-4-625x392.png 625w, https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-4.png 637w" sizes="auto, (max-width: 620px) 100vw, 620px"></p> <h3><strong>4. Non-video ads </strong></h3> <p>For advertisers without a budget for video, YouTube offers non-video ads.</p> <ul> <li><b>Display ads:</b> appear on the right-hand sidebar, and include an image and text, alongside a CTA with a link to your website.</li> <li><b>In-video overlay ads: appear floating on top of video content from monetized YouTube channels.</b></li> </ul> <p>In an ideal world, both of these ad types appear in conjunction with related content. Of course, that’s not always the case.</p> <p>For example, this osteopath’s helpful shoulder exercise video probably falls generally under “health,” and perhaps so do these ads for herbal remedies and MRIs. Of course, the chances of a viewer being interested in all three are slim. This is a great argument for being picky about your audience targeting—which we’ll cover in the next section.</p> <p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-241890" src="https://blog-assets.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-5-620x295.png" alt="YouTube video for how to cure shoulder pain with ad for MRI" width="620" height="295" srcset="https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-5-620x295.png 620w, https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-5-310x147.png 310w, https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-5-625x297.png 625w, https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-5.png 633w" sizes="auto, (max-width: 620px) 100vw, 620px"></p> <h2><span id="How_to_advertise_on_YouTube"><strong>How to advertise on YouTube</strong></span></h2> <p>Here’s where we get into the nitty gritty. First, your video ad will live on YouTube, so start by uploading the video file to your <a href="https://blog.hootsuite.com/how-to-create-a-youtube-account-channel/">YouTube channel</a>. Make sure the video is public—or, if you don’t want it popping up in your channel, you can make it unlisted.</p> <h3><strong>1. Create your campaign</strong></h3> <p>Sign in to your <a href="https://ads.google.com/intl/en_CA/home/?sourceid=awo&subid=ww-ww-et-AWHC_/um/StartNewLogin?sourceid%3Dawo&subid=ww-ww-et-AWHC_2375497">Google Ads account</a> and select New Campaign.</p> <p>a) Choose your campaign goal, based on your brand’s marketing objectives:</p> <ul> <li>Sales</li> <li>Leads</li> <li>Website traffic</li> <li>Product and brand consideration</li> <li>Brand awareness and reach</li> <li>Or: create a campaign without a goal’s guidance</li> </ul> <p> </p> <p>b) Select your campaign type. These include all forms of Google ads (including search results, text, shopping) so make sure you select <b>Video</b> or, in some cases, <b>Discovery</b> campaigns in order to show your video to audiences on YouTube.</p> <p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-241898" src="https://blog-assets.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-6-620x403.png" alt="Google Ads campaign dashboard highlighting Display and Video" width="620" height="403" srcset="https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-6-620x403.png 620w, https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-6-310x202.png 310w, https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-6-625x406.png 625w, https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-6.png 632w" sizes="auto, (max-width: 620px) 100vw, 620px"></p> <p><b>Note: </b><a href="https://support.google.com/google-ads/answer/2456100?hl=en">Display ads</a> can also be surfaced on YouTube, but remember that they aren’t videos, they’re just text and a thumbnail, and they also show up across <a href="https://support.google.com/google-ads/answer/7166933?hl=en&authuser=0#null">Google’s Display network</a>.</p> <p>c) Since you’re most likely working with video, you’ll want to select your video campaign subtype:</p> <p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-241906" src="https://blog-assets.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-7.png" alt="video campaign subtype options" width="587" height="525" srcset="https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-7.png 587w, https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-7-310x277.png 310w, https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-7-526x470.png 526w" sizes="auto, (max-width: 587px) 100vw, 587px"></p> <p>d) Don’t forget to name your campaign in a way that allows you to easily locate, manage, and optimize it in the future.</p> <h3><strong>2. Define your campaign parameters</strong></h3> <p>a) Select your <a href="https://support.google.com/google-ads/answer/2472725?hl=en&ref_topic=3119128">bid strategy</a> (for the most part, your campaign type will determine this: do you want conversions, clicks, or impressions?)</p> <p>b) Enter your <a href="https://support.google.com/google-ads/answer/1704443?hl=en">budget</a> by day or as the total amount you’re willing to spend on the campaign. Also enter the dates your ad will run.</p> <p>c) Select where your ads will show up:</p> <ul> <li>Discovery only (i.e., YouTube search results);</li> <li>All of YouTube (i.e., search results, but also channel pages, videos and the youTube homepage)</li> <li><a href="https://support.google.com/google-ads/answer/7166933?hl=en&authuser=0#null">YouTube Display network</a> (i.e., non-YouTube affiliate websites, etc.)</li> <li style="list-style-type: none;"> </ul> <p>d) Select your audience’s language, and location. You can choose to show ads worldwide, or target by country. Remember that only <a href="https://blog.hootsuite.com/youtube-stats-marketers/">15% of traffic to YouTube</a> comes from the U.S., so it’s good to think broadly.</p> <p>e) Choose how “sensitive” your <a href="https://blog.hootsuite.com/brand-safety/">brand safety</a> guidelines are. In other words: how much profanity, violence or sexually suggestive content are you willing to have your ads run alongside? More sensitive brands will have their ads running in a smaller pool of videos, which may drive up the price you pay.</p> <p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-241914" src="https://blog-assets.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-8.png" alt="content exclusions options for youtube ads" width="614" height="308" srcset="https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-8.png 614w, https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-8-310x156.png 310w" sizes="auto, (max-width: 614px) 100vw, 614px"></p> <h3><strong>3. Target your audience</strong></h3> <p>If you haven’t created <a href="https://blog.hootsuite.com/buyer-persona/">buyer personas</a> yet, take the time to do so. The more you know about your audience, the better you can target them, and the higher your ROI.</p> <ul> <li><b>Demographics</b>: This covers age, gender, parental status, and household income. But YouTube also offers more detailed life-stage data: you can target new homeowners, college students, new parents, for instance.</li> <li><b>Interests</b>: Use topics and keywords to target people based on their past behaviour (i.e., search topics). This is how YouTube helps you find people at crucial moments, like when they’re researching their next electronics purchase, or trying to learn how to build a website. <ul> <li><b>Pro Tip: </b>Remember that <a href="https://blog.hootsuite.com/youtube-stats-marketers/#advertising">whether a video is relevant to a user’s interests</a> is 3x more important to people than if it has a celebrity in it, and 1.6x more important than if it looks like it was expensive to produce.</li> </ul> </li> <li><b>Remarketing</b>: Target audiences who have already interacted with your other videos, your website or your app.</li> </ul> <h3><strong>4. Set your campaign to live </strong></h3> <p>a) Enter the link to your ad, and hit the Create Campaign button to set your campaign running.</p> <p>For more nitty-gritty detail, YouTube has their own <a href="https://support.google.com/google-ads/answer/2375497?hl=en&ref_topic=3119118">guidelines for ad creation</a> here.</p> <p><b>Pro Tip: </b>This is also the place to go if you want to get ambitious and start experimenting with <a href="https://support.google.com/google-ads/answer/9172870?hl=en&ref_topic=3119118.">ad sequence campaigns</a>, where you can upload multiple types of ads that support each other and are arranged to surface to your audience in the right order.</p> <h2><span id="YouTube_ad_specs"><strong>YouTube ad specs</strong></span></h2> <p>Skippable and non-skippable in-stream video ads on YouTube must first be uploaded as regular YouTube videos. So, for the most part your video ad’s technical specs (file size, ad dimensions, ad image sizes, et cetera) will be the same as for <a href="https://support.google.com/youtube/answer/4603579?hl=en">any YouTube video</a>. Once it’s uploaded to your channel, you’re ready to go.</p> <p>The exception here is Discovery ads, which must conform to the following:</p> <h3><strong>YouTube ad specs (for Discovery ads)</strong></h3> <ul> <li>File format: AVI, ASF, Quicktime, Windows Media, MP4 or MPEG</li> <li>Video Codec: H.264, MPEG-2 or MPEG-4</li> <li>Audio Codec: AAC-LC or MP3</li> <li>Aspect ratio: 16:9 or 4:3 is recommended, but YouTube will <a href="https://support.google.com/youtube/answer/6375112?co=GENIE.Platform%3DDesktop&hl=en">automatically adapt </a>the file depending on the aspect ratio and device</li> <li>Frame rate: 30 FPS</li> <li>Maximum file size: 1 GB for Discovery ads</li> </ul> <h3><strong>YouTube video ad length guidelines</strong></h3> <p><strong>Minimum length</strong></p> <ul> <li>Skippable ads: 12 seconds</li> </ul> <p><strong>Maximum length </strong></p> <ul> <li>Skippable ads: 3 minutes <ul> <li>Skippable ads on YouTube Kids: 60 seconds</li> </ul> </li> <li>Non-skippable ads: 15 seconds <ul> <li>Non-skippable ads in EMEA, Mexico, India, Malaysia and Singapore: 20 seconds</li> </ul> </li> <li>Bumper ads: 6 seconds</li> </ul> <h2><span id="YouTube_advertising_best_practices"><strong>YouTube advertising best practices</strong></span></h2> <p>YouTube’s advertising engine is powerful and capable of endless optimization tweaks, but at the end of the day, your ad’s success will depend on how it connects with people. That means your creative choices matter. Here are our best tips for effective video ads on YouTube. </p> <h3><strong>Hook people immediately</strong></h3> <p>What’s a hook? Maybe it’s a familiar face. A strong mood or emotion. Tight framing of key products or faces (unfamiliar ones, too). Perhaps a surprising or unusual genre choice like humour or suspense. Or a catchy song, if you can secure the rights.</p> <p>For instance, this leaderboard-topping Vrbo ad starts off powerfully because of its opening shot of outright misery. Paired with a dissonant title (“Sunny beaches, sandy beaches,” etc.), audiences have a little bit of tension to keep them interested. Why is the sunny beach video about a sad wet man?</p> <p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-241922" src="https://blog-assets.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-9-620x469.png" alt="youtube ad by VRBO, sad man in rain" width="620" height="469" srcset="https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-9-620x469.png 620w, https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-9-310x235.png 310w, https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-9-625x473.png 625w, https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-9-621x470.png 621w, https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-9.png 626w" sizes="auto, (max-width: 620px) 100vw, 620px"></p> <p><em>Source: <a href="https://www.youtube.com/watch?v=xl-NMnwzY9k&feature=youtu.be">VRBO</a></em></p> <p>If you watch the video you’ll quickly realize the opening shot has little to do with the rest of the ad: it’s a bit of a bait and switch, but it’s jaunty enough that it works.</p> <h3><strong>Brand early, but brand meaningfully</strong></h3> <p>According to YouTube, top-of-funnel awareness ads perform best when branding appears in the first five seconds <i>and</i> throughout the ad. Meanwhile, ads aimed for audiences further down the funnel, (eg., consideration-phase viewers) might want to brand later to allow viewers to engage with the ad’s story, and drive higher watch times.</p> <p>For a refreshing example of how a brand can fully embody its positioning, take a look at Mint Mobile’s new #stayathome-inflected ad. In it, majority owner and famously handsome man Ryan Reynolds alludes to the expensive studio-shot video Mint Mobile had started to prepare. Instead, he screenshares a Powerpoint with a bar graph and some “next steps.”</p> <p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-241930" src="https://blog-assets.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-10-620x473.png" alt="YouTube ad by MintMobile, Ryan Reynolds sharing his desktop on Zoom" width="620" height="473" srcset="https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-10-620x473.png 620w, https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-10-310x236.png 310w, https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-10-625x477.png 625w, https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-10-616x470.png 616w, https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-10.png 632w" sizes="auto, (max-width: 620px) 100vw, 620px"></p> <p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-241938" src="https://blog-assets.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-11-620x420.png" alt="Mint Mobile youtube ad" width="620" height="420" srcset="https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-11-620x420.png 620w, https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-11-310x210.png 310w, https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-11-625x423.png 625w, https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-11.png 629w" sizes="auto, (max-width: 620px) 100vw, 620px"></p> <p><em>Source: <a href="https://youtu.be/nvW5YS6iXPA">Mint Mobile</a></em></p> <p>The takeaway here? Branding is more than just making sure your logo shows up in the first 5 seconds, per YouTube’s recommendations. A truly great video ad personifies your brand in a way where literally every detail supports that character, tone and vision.</p> <h3><strong>Connect with story + emotion</strong></h3> <p>In 2018, Wells Fargo ran a brand awareness campaign on YouTube that directly acknowledged their recent history of spectacular customer abuse scandals. According to the bank’s VP of marketing, the campaign—meant to re-establish trust with regular people—was seen as risky and <a href="https://www.thinkwithgoogle.com/advertising-channels/video/wells-fargo-video-marketing-storytelling/">polarizing</a> for internal stakeholders.</p> <p>No matter your personal opinion of retail banking, in this one-minute long cornerstone ad, the combination of high-end costume-drama Western visuals and uplifting shots of people “doing the right thing” in offices is undeniably emotionally effective. Add in some famous guitar riffs and you have some pretty stirring stuff.</p> <p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-241946" src="https://blog-assets.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-12-620x385.png" alt="YouTube ad by Wells Fargp featuring man riding a horse" width="620" height="385" srcset="https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-12-620x385.png 620w, https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-12-310x193.png 310w, https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-12-625x388.png 625w, https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-12.png 628w" sizes="auto, (max-width: 620px) 100vw, 620px"></p> <p><em>Source: <a href="https://www.youtube.com/watch?v=qxExqOiCkPU">Wells Fargo</a></em></p> <p>The takeaway: anyone can “tell a story.” If you want to tell a really effective one, go for the throat and tell the story that takes a risk.</p> <p><b>Pro Tip:</b> And if you have the resources for multi-ad sequencing (i.e., multiple videos of differing lengths that target your audience in a given order), <a href="https://www.thinkwithgoogle.com/feature/youtube-ad-sequencing-and-ad-recall/ad-sequencing?lang=en_US">there are several kinds of narrative arc</a> you might want to consider.</p> <h3><strong>Show people what to do next</strong></h3> <p>As we’ve mentioned, your YouTube ad needs a goal in order for you to measure its success.</p> <p>If your campaign goals are lower-funnel actions (e.g., clicks , sales, conversions, or traffic) then consider setting the ad up as a <a href="https://support.google.com/google-ads/answer/7671017?hl=en">TrueView for action</a> campaign. This will give additional clickable elements to your ad, so viewers can click before the end.</p> <p>For instance, Monday.com—who certainly have <i>me</i> targeted, anyway—have CTA overlays and companion banners galore.</p> <p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-241954" src="https://blog-assets.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-13-620x357.png" alt="Youtube ad by Monday.com" width="620" height="357" srcset="https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-13-620x357.png 620w, https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-13-310x178.png 310w, https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-13-625x360.png 625w, https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-13.png 634w" sizes="auto, (max-width: 620px) 100vw, 620px"></p> <p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-241962" src="https://blog-assets.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-14-620x279.png" alt="YouTube ad overlays by Monday.com" width="620" height="279" srcset="https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-14-620x279.png 620w, https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-14-310x139.png 310w, https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-14.png 625w" sizes="auto, (max-width: 620px) 100vw, 620px"></p> <h3><strong>Don’t be afraid to use templates</strong></h3> <p>Not every brand has a century-old-bank or unicorn-startup budget to blow. Grocery delivery service Imperfect, for instance, creates quick, simple, personable videos that are perfectly effective.</p> <p>If you know what your message is, you don’t need a Hollywood A-lister to deliver it. Our <a href="https://hootsuite.com/resources/social-video-strategy">social video strategy toolkit</a> has more suggestions to get you moving on making your masterpiece.</p> <p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-241970" src="https://blog-assets.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-15-620x352.png" alt="Imperfect YouTube ad" width="620" height="352" srcset="https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-15-620x352.png 620w, https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-15-310x176.png 310w, https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-15-625x355.png 625w, https://blog.hootsuite.com/wp-content/uploads/2025/05/youtube-ads-15.png 632w" sizes="auto, (max-width: 620px) 100vw, 620px"></p> <p><em>Source: <a href="https://youtu.be/zz1yO2O_jOs">Imperfect</a></em></p> <p><strong>Use Hootsuite to promote your YouTube channel and drive engagement. Easily publish videos to Facebook, Instagram and Twitter—all from one dashboard. Try it free today.</strong></p> <p dir="ltr" style="text-align: center;"><a class="btn btn--secondary" href="https://hootsuite.com/plans">Get Started</a></p> <div id="sidebar-right" class="not-prose absolute top-0 h-full max-[1050px]:hidden"> <div class="w-[264px] gap-8 flex flex-col relative h-full"> <div class="side-rail-container"> <div class="side-rail-cta-inner-wrapper"> <div class="side-rail-cta style-default rail-light">  <p>Do it better with <strong>Hootsuite</strong>, the <strong>all-in-one social media tool. </strong>Stay on top of things, grow, and beat the competition.</p> <a href="https://www.hootsuite.com/select-plan" class="btn hs-btn-rail narrow content-upgrade__popup-btn" data-ga-track-id="blog_cta_trial_intent_rightrail" data-ga-track-info="Free 30-Day Trial" target="_blank">Free 30-Day Trial</a> </div> </div> <div class="flex justify-center gap-4 mt-4"> <a href="https://twitter.com/hootsuite" target="_blank" rel="noopener" aria-label=""> <svg role="img" class="w-6 h-6 fill-lake hover:fill-cedar"> <use xlink:href="#icon-twitter-x"></use> </svg> </a> <a href="https://www.facebook.com/hootsuite" target="_blank" rel="noopener" aria-label=""> <svg role="img" class="w-6 h-6 fill-lake hover:fill-cedar"> <use xlink:href="#icon-facebook"></use> </svg> </a> <a href="https://www.linkedin.com/company/hootsuite" target="_blank" rel="noopener" aria-label=""> <svg role="img" class="w-6 h-6 fill-lake hover:fill-cedar"> <use xlink:href="#icon-linkedin"></use> </svg> </a> <a href="https://www.youtube.com/user/hootsuite" target="_blank" rel="noopener" aria-label=""> <svg role="img" class="w-6 h-6 fill-lake hover:fill-cedar"> <use xlink:href="#icon-youtube"></use> </svg> </a> <a href="https://www.instagram.com/hootsuite/" target="_blank" rel="noopener" aria-label=""> <svg role="img" class="w-6 h-6 fill-lake hover:fill-cedar"> <use xlink:href="#icon-instagram"></use> </svg> </a> <a href="https://www.tiktok.com/@hootsuite" target="_blank" rel="noopener" aria-label=""> <svg role="img" class="w-6 h-6 fill-lake hover:fill-cedar"> <use xlink:href="#icon-tiktok"></use> </svg> </a> </div> </div> </div> </div> </div> </section> <section> <div class="flex flex-wrap items-center justify-between gap-8 px-8 min-[1150px]:mx-auto lg:px-0 max-w-content"> <div class="flex flex-wrap items-center gap-4"> <a href="https://blog.hootsuite.com/tag/social-media-advertising/" class="block px-5 py-2 text-sm transition duration-300 ease-out rounded-md bg-tea hover:bg-spring"> Social media advertising </a> <a href="https://blog.hootsuite.com/tag/social-media-strategy/" class="block px-5 py-2 text-sm transition duration-300 ease-out rounded-md bg-tea hover:bg-spring"> Social media strategy </a> </div> <div class="flex gap-4"> <a data-url="https://twitter.com/intent/tweet?url=https%3A%2F%2Fblog.hootsuite.com%2Fyoutube-advertising%2F&text=The+Complete+Guide+to+YouTube+Ads+for+Marketers" data-network="Twitter" data-encoded-title="The+Complete+Guide+to+YouTube+Ads+for+Marketers" class="social-share" aria-label="Share on Twitter" href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fblog.hootsuite.com%2Fyoutube-advertising%2F&text=The+Complete+Guide+to+YouTube+Ads+for+Marketers" target="_blank" rel="noopener"> <svg role="img" class="w-6 h-6 fill-nocturn hover:fill-cedar"> <use xlink:href="#icon-twitter-x"></use> </svg> </a> <a data-url="https://www.linkedin.com/shareArticle?url=https%3A%2F%2Fblog.hootsuite.com%2Fyoutube-advertising%2F&description=The+Complete+Guide+to+YouTube+Ads+for+Marketers" data-network="LinkedIn" data-encoded-title="The+Complete+Guide+to+YouTube+Ads+for+Marketers" class="social-share" aria-label="Share on Linkedin" href="https://www.linkedin.com/shareArticle?url=https%3A%2F%2Fblog.hootsuite.com%2Fyoutube-advertising%2F&description=The+Complete+Guide+to+YouTube+Ads+for+Marketers" target="_blank" rel="noopener"> <svg role="img" class="w-6 h-6 fill-nocturn hover:fill-cedar"> <use xlink:href="#icon-linkedin"></use> </svg> </a> <a data-url="https://www.facebook.com/sharer.php?display=popup&u=https%3A%2F%2Fblog.hootsuite.com%2Fyoutube-advertising%2F" data-network="Facebook" data-encoded-title="The+Complete+Guide+to+YouTube+Ads+for+Marketers" class="social-share" aria-label="Share on Facebook" href="https://www.facebook.com/sharer.php?display=page&u=https%3A%2F%2Fblog.hootsuite.com%2Fyoutube-advertising%2F" target="_blank" rel="noopener"> <svg role="img" class="w-6 h-6 fill-nocturn hover:fill-cedar"> <use xlink:href="#icon-facebook"></use> </svg> </a> </div> <script> document.querySelectorAll('.social-share').forEach((link) => { link.addEventListener('click', (e) => { e.preventDefault() _gaq.push([ '_trackEvent', 'BlogShare', e.currentTarget.getAttribute('data-network'), e.currentTarget.getAttribute('data-encoded-title') ]) const height = 450 const width = 550 const url = e.currentTarget.getAttribute('data-url') const x = (window.screen.width / 2) - ((width / 2) + 10) const y = (window.screen.height / 2) - ((height / 2) + 50) window.open(url, 'socialshare', `height=${height},width=${width},top=${y},left=${x},screenX=${x},screenY${y}`) }) }) </script> </div> </section> <section class="px-8 min-[1150px]:mx-auto lg:px-0 max-w-content"> <section id="newsletter-signup-wrapper" class="p-8 text-white lg:p-12 bg-lake"> <div class="max-w-screen-xl mx-auto"> <div class="max-w-screen-sm"> <h2 class="mb-4 text-5xl font-bold"> Become a better social marketer. </h2> <p class="mb-4"> Get expert social media advice delivered straight to your inbox. </p> <form id="newsletterSubscriptionForm" action="/"> <div class="flex max-w-md"> <div class="flex newsletter__fields"> <label for="newsletter-email" class="sr-only"> Email address </label> <input id="newsletter-email" class="p-2 text-base border-0 lg:text-lg lg:p-4 text-nocturn grow" type="email" placeholder="Email address" required> <input name="optimizely-variation" class="optimizely-variation" value="" type="hidden"> </div> <button type="submit" class="btn btn-spring" data-ga-track-id="blog_cta_newsletter_signup_footer"> Sign up </button> </div> </form> </div> </div> </section> </section> <section> <div class="px-8 min-[1150px]:mx-auto lg:px-0 max-w-content"> <div class="flex flex-col divide-y border-y border-nocturn/10"> <div class="py-6 max-w-none"> <a href="https://blog.hootsuite.com/author/paige-cooper/" class="font-bold no-underline text-lake"> By Paige Cooper </a> <div class="flex gap-8 mt-2"> <div class="flex flex-col gap-2"> <div class="w-28 h-28"><img alt='Paige Cooper' src='https://secure.gravatar.com/avatar/c4d6beca4f54f93fe20eb91a8252f665?s=112&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/c4d6beca4f54f93fe20eb91a8252f665?s=224&d=mm&r=g 2x' class='avatar avatar-112 photo rounded-lg' height='112' width='112' loading='lazy' decoding='async'/></div> <div class="flex"> </div> </div> <div class="prose"> <p>Paige Cooper is a lapsed librarian turned copywriter turned inbound marketing strategist who spends her days growing the Hootsuite Labs YouTube channel.</p> </div> </div> <div class="flex justify-end mt-4"> <span class="text-base"> <a class="rounded btn btn-sm btn-lake" href="https://blog.hootsuite.com/author/paige-cooper/"> Read more by Paige Cooper </a> </span> </div> </div> </div> </div> </section> <section class="p-8 lg:p-12"> <div class="max-w-screen-xl mx-auto"> <h2 class="mb-8 text-3xl font-bold"> Related Articles</h2> <div class="grid gap-6 grid-cols md:grid-cols-2 lg:grid-cols-4"> <article id="post-393124" class="flex gap-4 flex-col"> <figure class="m-0"> <a href="https://blog.hootsuite.com/brand-safety/"> <picture class=" wp-post-image"> <img width="556" height="556" src="https://blog.hootsuite.com/wp-content/uploads/2023/03/brand-safety-1-556x556.png" class="attachment-hootsuite_2020_post_featured_image size-hootsuite_2020_post_featured_image wp-post-image" alt="cover image" decoding="async" loading="lazy" srcset="https://blog.hootsuite.com/wp-content/uploads/2023/03/brand-safety-1-556x556.png 556w, https://blog.hootsuite.com/wp-content/uploads/2023/03/brand-safety-1-310x310.png 310w, https://blog.hootsuite.com/wp-content/uploads/2023/03/brand-safety-1-620x620.png 620w, https://blog.hootsuite.com/wp-content/uploads/2023/03/brand-safety-1-150x150.png 150w, https://blog.hootsuite.com/wp-content/uploads/2023/03/brand-safety-1-768x768.png 768w, https://blog.hootsuite.com/wp-content/uploads/2023/03/brand-safety-1.png 1080w" sizes="auto, (max-width: 556px) 100vw, 556px" /> </picture> </a> </figure> <div class="flex flex-col gap-4"> <header class="flex flex-col leading-tight"> <a class="text-base" href="https://blog.hootsuite.com/channel/strategy/"> Strategy </a> <h3 class="font-bold text-lake text-lg"> <a class="hover:underline" href="https://blog.hootsuite.com/brand-safety/"> 6 brand safety best practices to inform your 2025 marketing plan </a> </h3> </header> <section class="leading-snug "> <p>Protecting your brand’s online reputation means getting proactive about brand safety, especially when it comes to social media.</p> </section> <footer> <span class="text-sm font-semibold text-spruce"> November 25, 2024 </span> </footer> </div> </article> <article id="post-197816" class="flex gap-4 flex-col"> <figure class="m-0"> <a href="https://blog.hootsuite.com/google-ads/"> <picture class=" wp-post-image"> <img width="556" height="556" src="https://blog.hootsuite.com/wp-content/uploads/2020/09/Google-ads-556x556.png" class="attachment-hootsuite_2020_post_featured_image size-hootsuite_2020_post_featured_image wp-post-image" alt="cover image" decoding="async" loading="lazy" srcset="https://blog.hootsuite.com/wp-content/uploads/2020/09/Google-ads-556x556.png 556w, https://blog.hootsuite.com/wp-content/uploads/2020/09/Google-ads-310x310.png 310w, https://blog.hootsuite.com/wp-content/uploads/2020/09/Google-ads-620x620.png 620w, https://blog.hootsuite.com/wp-content/uploads/2020/09/Google-ads-150x150.png 150w, https://blog.hootsuite.com/wp-content/uploads/2020/09/Google-ads-768x768.png 768w, https://blog.hootsuite.com/wp-content/uploads/2020/09/Google-ads.png 1080w" sizes="auto, (max-width: 556px) 100vw, 556px" /> </picture> </a> </figure> <div class="flex flex-col gap-4"> <header class="flex flex-col leading-tight"> <a class="text-base" href="https://blog.hootsuite.com/channel/strategy/"> Strategy </a> <h3 class="font-bold text-lake text-lg"> <a class="hover:underline" href="https://blog.hootsuite.com/google-ads/"> A Beginner-Friendly Guide to Google Ads for 2024 </a> </h3> </header> <section class="leading-snug "> <p>Everything you need to know about Google Ads (formerly known as Google AdWords) to skyrocket your business growth, whether it’s your first or 400th campaign.</p> </section> <footer> <span class="text-sm font-semibold text-spruce"> October 17, 2023 </span> </footer> </div> </article> <article id="post-71578" class="flex gap-4 flex-col"> <figure class="m-0"> <a href="https://blog.hootsuite.com/how-to-advertise-on-facebook/"> <picture class=" wp-post-image"> <img width="556" height="556" src="https://blog.hootsuite.com/wp-content/uploads/2024/04/how-to-advertise-on-facebook-556x556.png" class="attachment-hootsuite_2020_post_featured_image size-hootsuite_2020_post_featured_image wp-post-image" alt="cover image" decoding="async" loading="lazy" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/04/how-to-advertise-on-facebook-556x556.png 556w, https://blog.hootsuite.com/wp-content/uploads/2024/04/how-to-advertise-on-facebook-310x310.png 310w, https://blog.hootsuite.com/wp-content/uploads/2024/04/how-to-advertise-on-facebook-620x620.png 620w, https://blog.hootsuite.com/wp-content/uploads/2024/04/how-to-advertise-on-facebook-150x150.png 150w, https://blog.hootsuite.com/wp-content/uploads/2024/04/how-to-advertise-on-facebook-768x768.png 768w, https://blog.hootsuite.com/wp-content/uploads/2024/04/how-to-advertise-on-facebook.png 1080w" sizes="auto, (max-width: 556px) 100vw, 556px" /> </picture> </a> </figure> <div class="flex flex-col gap-4"> <header class="flex flex-col leading-tight"> <a class="text-base" href="https://blog.hootsuite.com/channel/strategy/"> Strategy </a> <h3 class="font-bold text-lake text-lg"> <a class="hover:underline" href="https://blog.hootsuite.com/how-to-advertise-on-facebook/"> How To Advertise on Facebook in 2024 [8-Step Guide] </a> </h3> </header> <section class="leading-snug "> <p>Whether you’re a pro Facebook marketer or a relative newcomer, knowing how to advertise on Facebook is a skill that’ll always come in handy.</p> </section> <footer> <span class="text-sm font-semibold text-spruce"> April 29, 2024 </span> </footer> </div> </article> <article id="post-236017" class="flex gap-4 flex-col"> <figure class="m-0"> <a href="https://blog.hootsuite.com/tiktok-advertising/"> <picture class=" wp-post-image"> <img width="556" height="556" src="https://blog.hootsuite.com/wp-content/uploads/2023/05/tiktok-advertising-556x556.png" class="attachment-hootsuite_2020_post_featured_image size-hootsuite_2020_post_featured_image wp-post-image" alt="cover image" decoding="async" loading="lazy" srcset="https://blog.hootsuite.com/wp-content/uploads/2023/05/tiktok-advertising-556x556.png 556w, https://blog.hootsuite.com/wp-content/uploads/2023/05/tiktok-advertising-310x310.png 310w, https://blog.hootsuite.com/wp-content/uploads/2023/05/tiktok-advertising-620x620.png 620w, https://blog.hootsuite.com/wp-content/uploads/2023/05/tiktok-advertising-150x150.png 150w, https://blog.hootsuite.com/wp-content/uploads/2023/05/tiktok-advertising-768x768.png 768w, https://blog.hootsuite.com/wp-content/uploads/2023/05/tiktok-advertising.png 1080w" sizes="auto, (max-width: 556px) 100vw, 556px" /> </picture> </a> </figure> <div class="flex flex-col gap-4"> <header class="flex flex-col leading-tight"> <a class="text-base" href="https://blog.hootsuite.com/channel/strategy/"> Strategy </a> <h3 class="font-bold text-lake text-lg"> <a class="hover:underline" href="https://blog.hootsuite.com/tiktok-advertising/"> The only TikTok advertising guide you’ll ever need </a> </h3> </header> <section class="leading-snug "> <p>TikTok advertising helps brands reach younger, content-hungry demographics. Follow these tips to start creating your own winning TikTok ads.</p> </section> <footer> <span class="text-sm font-semibold text-spruce"> September 18, 2024 </span> </footer> </div> </article> </div> </div> </section> <section class="py-20 bg-tea"> <div class="max-w-screen-xl px-8 mx-auto lg:px-0"> <div class="flex flex-col items-center gap-8 lg:flex-row"> <div class="basis-2/5"> <img loading="lazy" src="https://blog.hootsuite.com/wp-content/themes/hootsuite-theme/images/laptop.png" alt="Laptop with Hootsutie Dashboard"> </div> <div class="flex flex-col gap-6 basis-3/5"> <img class="pb-1" width="300" src="https://blog.hootsuite.com/wp-content/themes/hootsuite-theme/images/logos/hootsuite.svg" alt="Hootsuite Logo"> <span class="text-3xl font-bold">The #1 social media tool</span> <div class="text-2xl font-thin"><p>Create. Schedule. Publish. Engage. Measure. Win.</p></div> <div> <a class="btn btn-lg btn-saffron" data-ga-track-id="blog_cta_trial_intent_closer" href="https://www.hootsuite.com/select-plan">Try free 30-day trial</a> </div> </div> </div> </div> </section>  </article> </main> </section> <footer> <div class="p-8 text-white bg-spruce lg:p-12"> <div class="max-w-screen-xl mx-auto"> <div class="max-w-screen-sm mx-auto md:max-w-screen-md"> <p class="mb-4 text-xl font-bold text-center md:text-4xl"> 2,200+ 5-star reviews <span class="py-2">&starf; &starf; &starf; &starf; &starf;</span> </p> <img loading="lazy" srcset="https://blog.hootsuite.com/wp-content/themes/hootsuite-theme/images/g2-reviews@2x.png" src="https://blog.hootsuite.com/wp-content/themes/hootsuite-theme/images/g2-reviews.png" alt="Top rated G2, TrustRadius"> </div> </div> </div> <section class="p-8 bg-nocturn lg:p-12"> <div class="justify-between max-w-screen-xl mx-auto md:flex"> <div class="mb-6 md:mr-12 md:mb-0"> <img loading="lazy" height="54" width="54" src="https://blog.hootsuite.com/wp-content/themes/hootsuite-theme/images/logos/hootsuite-compact.svg" alt="Hootsuite Logo"> </div> <ul id="footer-menu" class="xl:flex xl:justify-between grid grid-cols-2 md:grid-cols-3 grow"><li id="menu-item-70308" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-70308 mb-3 "><a class="text-lg font-bold text-spring hover:text-spring cursor-default">About</a> <ul class="sub-menu ml-0 mt-2"> <li id="menu-item-70313" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-70313 mb-3 "><a href="https://www.hootsuite.com/why-hootsuite" class="text-white hover:text-spring">Why Hootsuite</a></li> <li id="menu-item-70310" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-70310 mb-3 "><a href="https://www.hootsuite.com/about" class="text-white hover:text-spring">About us</a></li> <li id="menu-item-70315" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-70315 mb-3 "><a href="https://careers.hootsuite.com/" class="text-white hover:text-spring">Careers</a></li> <li id="menu-item-70311" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-70311 mb-3 "><a href="https://hootsuite.com/about/leadership" class="text-white hover:text-spring">Leadership</a></li> <li id="menu-item-497552" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-497552 mb-3 "><a href="https://www.hootsuite.com/customers" class="text-white hover:text-spring">Customers</a></li> <li id="menu-item-70312" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-70312 mb-3 "><a href="https://hootsuite.com/newsroom" class="text-white hover:text-spring">Newsroom</a></li> <li id="menu-item-70309" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-70309 mb-3 "><a href="https://www.hootsuite.com/social-impact" class="text-white hover:text-spring">Social impact and DEI</a></li> </ul> </li> <li id="menu-item-70298" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-70298 mb-3 "><a class="text-lg font-bold text-spring hover:text-spring cursor-default">Product features</a> <ul class="sub-menu ml-0 mt-2"> <li id="menu-item-70299" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-70299 mb-3 "><a href="https://www.hootsuite.com/platform/publishing" class="text-white hover:text-spring">Publish</a></li> <li id="menu-item-70301" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-70301 mb-3 "><a href="https://www.hootsuite.com/platform/engagement" class="text-white hover:text-spring">Engage</a></li> <li id="menu-item-70297" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-70297 mb-3 "><a href="https://www.hootsuite.com/platform/listening" class="text-white hover:text-spring">Monitor</a></li> <li id="menu-item-70294" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-70294 mb-3 "><a href="https://www.hootsuite.com/platform/advertising" class="text-white hover:text-spring">Advertise</a></li> <li id="menu-item-338251" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-338251 mb-3 "><a href="https://www.hootsuite.com/platform/analytics" class="text-white hover:text-spring">Analyze</a></li> </ul> </li> <li id="menu-item-70293" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-70293 mb-3 "><a class="text-lg font-bold text-spring hover:text-spring cursor-default">Pricing</a> <ul class="sub-menu ml-0 mt-2"> <li id="menu-item-125409" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-125409 mb-3 "><a href="https://www.hootsuite.com/plans/professional" class="text-white hover:text-spring">Professional</a></li> <li id="menu-item-125407" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-125407 mb-3 "><a href="https://www.hootsuite.com/plans/team" class="text-white hover:text-spring">Team</a></li> <li id="menu-item-70296" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-70296 mb-3 "><a href="https://www.hootsuite.com/plans/enterprise" class="text-white hover:text-spring">Enterprise</a></li> </ul> </li> <li id="menu-item-70304" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-70304 mb-3 "><a class="text-lg font-bold text-spring hover:text-spring cursor-default">Guides</a> <ul class="sub-menu ml-0 mt-2"> <li id="menu-item-495062" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-495062 mb-3 "><a href="https://blog.hootsuite.com/social-media-marketing-strategy/" class="text-white hover:text-spring">Social Media Marketing Strategy</a></li> <li id="menu-item-495059" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-495059 mb-3 "><a href="https://blog.hootsuite.com/social-media-analytics/" class="text-white hover:text-spring">Social Media Analytics</a></li> <li id="menu-item-495058" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-495058 mb-3 "><a href="https://blog.hootsuite.com/social-listening-business/" class="text-white hover:text-spring">Social Listening</a></li> <li id="menu-item-495061" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-495061 mb-3 "><a href="https://blog.hootsuite.com/best-time-to-post-on-social-media/" class="text-white hover:text-spring">Best Times to Post</a></li> <li id="menu-item-495060" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-495060 mb-3 "><a href="https://blog.hootsuite.com/social-media-calendar/" class="text-white hover:text-spring">Social Media Calendar</a></li> <li id="menu-item-495063" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-495063 mb-3 "><a href="https://blog.hootsuite.com/social-media-engagement/" class="text-white hover:text-spring">Social Media Engagement</a></li> <li id="menu-item-495064" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-495064 mb-3 "><a href="https://blog.hootsuite.com/employee-advocacy/" class="text-white hover:text-spring">Employee Advocacy</a></li> <li id="menu-item-495065" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-495065 mb-3 "><a href="https://blog.hootsuite.com/social-media-monitoring/" class="text-white hover:text-spring">Social Media Monitoring</a></li> <li id="menu-item-495113" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-495113 mb-3 "><a href="https://blog.hootsuite.com/social-media-advertising/" class="text-white hover:text-spring">Social Media Advertising</a></li> </ul> </li> <li id="menu-item-338237" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-338237 mb-3 "><a class="text-lg font-bold text-spring hover:text-spring cursor-default">Resources</a> <ul class="sub-menu ml-0 mt-2"> <li id="menu-item-338238" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-338238 mb-3 "><a href="https://education.hootsuite.com/" class="text-white hover:text-spring">Academy</a></li> <li id="menu-item-338240" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-338240 mb-3 "><a href="https://www.hootsuite.com/resources" class="text-white hover:text-spring">Resource Library</a></li> <li id="menu-item-70314" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-70314 mb-3 "><a href="https://www.hootsuite.com/customers" class="text-white hover:text-spring">Case studies</a></li> <li id="menu-item-338241" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-338241 mb-3 "><a href="https://www.hootsuite.com/webinars" class="text-white hover:text-spring">Webinars</a></li> <li id="menu-item-338243" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-338243 mb-3 "><a href="https://apps.hootsuite.com/" class="text-white hover:text-spring">App directory</a></li> <li id="menu-item-338246" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-338246 mb-3 "><a href="https://www.hootsuite.com/help" class="text-white hover:text-spring">Help center</a></li> <li id="menu-item-338247" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-338247 mb-3 "><a href="https://www.hootsuite.com/whats-new" class="text-white hover:text-spring">Product updates</a></li> <li id="menu-item-70305" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-70305 mb-3 "><a href="https://www.hootsuite.com/platform/integrations" class="text-white hover:text-spring">Integrations</a></li> <li id="menu-item-70306" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-70306 mb-3 "><a href="https://www.hootsuite.com/partners" class="text-white hover:text-spring">Partners</a></li> </ul> </li> </ul> </div> </section> <section class="p-8 lg:p-12"> <div class="flex flex-col-reverse items-center justify-between max-w-screen-xl gap-8 px-2 mx-auto lg:flex-row lg:gap-0"> <div class="text-center md:text-left"> <div class="my-2 text-sm"> © 2024 Hootsuite Inc. All Rights Reserved. </div> <ul id="menu-legal" class="text-sm"><li id="menu-item-243689" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-243689 inline after:content-['|'] after:mx-2 last:after:content-none last:after:mx-0"><a href="https://hootsuite.com/legal" class="text-lake hover:text-cedar">Legal Center</a></li> <li id="menu-item-243690" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-243690 inline after:content-['|'] after:mx-2 last:after:content-none last:after:mx-0"><a href="https://hootsuite.com/trust-center" class="text-lake hover:text-cedar">Trust Center</a></li> <li id="menu-item-243691" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-243691 inline after:content-['|'] after:mx-2 last:after:content-none last:after:mx-0"><a href="https://hootsuite.com/legal/privacy" class="text-lake hover:text-cedar">Privacy</a></li> <li id="menu-item-243692" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-243692 inline after:content-['|'] after:mx-2 last:after:content-none last:after:mx-0"><a href="#" class="text-lake hover:text-cedar">Cookie Preferences</a></li> <li id="menu-item-243693" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-243693 inline after:content-['|'] after:mx-2 last:after:content-none last:after:mx-0"><a href="https://hootsuite.com/legal/accessibility" class="text-lake hover:text-cedar">Accessibility</a></li> </ul> </div> <div class="flex flex-col gap-8"> <div class="flex items-center justify-center gap-4"> <a href="https://twitter.com/hootsuite" target="_blank" rel="noopener" aria-label="Find Hootsuite on X"> <svg role="img" class="w-6 h-6 fill-lake hover:fill-cedar"> <use xlink:href="#icon-twitter-x"></use> </svg> </a> <a href="https://www.facebook.com/hootsuite" target="_blank" rel="noopener" aria-label="Find Hootsuite on Facebook"> <svg role="img" class="w-6 h-6 fill-lake hover:fill-cedar"> <use xlink:href="#icon-facebook"></use> </svg> </a> <a href="https://www.linkedin.com/company/hootsuite" target="_blank" rel="noopener" aria-label="Find Hootsuite on LinkedIn"> <svg role="img" class="w-6 h-6 fill-lake hover:fill-cedar"> <use xlink:href="#icon-linkedin"></use> </svg> </a> <a href="https://www.youtube.com/user/hootsuite" target="_blank" rel="noopener" aria-label="Find Hootsuite on Youtube"> <svg role="img" class="w-6 h-6 fill-lake hover:fill-cedar"> <use xlink:href="#icon-youtube"></use> </svg> </a> <a href="https://www.instagram.com/hootsuite/" target="_blank" rel="noopener" aria-label="Find Hootsuite on Instagram"> <svg role="img" class="w-6 h-6 fill-lake hover:fill-cedar"> <use xlink:href="#icon-instagram"></use> </svg> </a> <a href="https://www.tiktok.com/@hootsuite" target="_blank" rel="noopener" aria-label="Find Hootsuite on TikTok"> <svg role="img" class="w-6 h-6 fill-lake hover:fill-cedar"> <use xlink:href="#icon-tiktok"></use> </svg> </a> </div> <div class="flex items-center justify-center gap-4"> <a href="https://bnc.lt/79wh/x8ANDNlTE0" target="_blank" rel="noopener"> <img loading="lazy" height="50" width="140" src="https://blog.hootsuite.com/wp-content/themes/hootsuite-theme/images/apple-app-store.svg" alt="Download on the App Store"> </a> <a href="https://bnc.lt/79wh/NERDTRNTE0" target="_blank" rel="noopener"> <img loading="lazy" height="50" width="148" src="https://blog.hootsuite.com/wp-content/themes/hootsuite-theme/images/google-play-store.svg" alt="Get it on Google Play"> </a> </div> </div> </div> </section> </footer> <div aria-expanded="false" id="search-modal" class="opacity-0 aria-expanded:opacity-100 aria-expanded:flex hidden fixed top-0 left-0 z-[3002] w-screen h-screen bg-black/75 justify-center items-center transition-opacity duration-300 ease-out"> <div class="w-2/3 xl:w-2/5"> <form action="/" method="get"> <label for="search" class="sr-only">Search</label> <div class="relative"> <div class="absolute inset-y-0 left-0 flex items-center pl-3 pointer-events-none"> <svg role="icon" aria-hidden="true" class="w-6 h-6 fill-gray-500"> <use xlink:href="#icon-search"></use> </svg> </div> <input type="text" name="s" id="search" value="" class="block w-full p-4 pl-10 border border-gray-300 rounded-md" placeholder="Search..." required> <button type="submit" class="text-white absolute right-2.5 bottom-2.5 bg-nocturn hover:bg-lake py-2 px-5 rounded-md">Search</button> </div> </form> </div> </div><svg id="icons" xmlns="http://www.w3.org/2000/svg" style="position:absolute;width:0;height:0;" tabindex="-1" aria-hidden="true"> <symbol viewBox="0 0 17 20" id="icon-free"><path d="M16 13.33C15 12.662 12 12 8.75 12c-3.53 0-5.901.724-7.27 1.33A2.498 2.498 0 000 15.615v3.261s.28.625.625.625H16s1 0 1-.625V15s0-1-1-1.67zM8.75 10.625c2.862 0 5-2.97 5-5.625 0-2.757-2.243-5-5-5s-5 2.243-5 5c0 2.656 2.138 5.625 5 5.625z" class="i__p0 i--icon-free__p0"></path></symbol> <symbol viewBox="0 0 20 20" id="icon-professional"><path d="M12.846 12.248a21.501 21.501 0 00-4.096-.373c-3.53 0-5.901.724-7.27 1.33A2.498 2.498 0 000 15.49v3.261c0 .345.28.625.625.625h10.811a5.28 5.28 0 01-.811-2.813c0-1.779.878-3.35 2.22-4.314zM8.75 10.625c2.862 0 5-2.97 5-5.625 0-2.757-2.243-5-5-5s-5 2.243-5 5c0 2.656 2.138 5.625 5 5.625z" class="i__p0 i--icon-professional__p0"></path><path d="M17.193 14.816l-1.256-2.543-1.255 2.543-2.807.408 2.031 1.98-.48 2.796 2.511-1.32L18.448 20l-.48-2.796L20 15.224z" class="i__p1 i--icon-professional__p1"></path></symbol> <symbol viewBox="0 0 19 20" id="icon-team"><g class="i__p0 i--icon-team__p0"><circle cx="3.023" cy="3.975" r="2.07" class="i__p0 i--icon-team__p0"></circle><circle cx="9.565" cy="2.899" r="2.899" class="i__p1 i--icon-team__p1"></circle><path d="M5.226 14.497a1.248 1.248 0 01-.967-1.205V8.737c0-.79.327-1.505.855-2.028a2.189 2.189 0 00-.43-.042H2.13C.955 6.667 0 7.595 0 8.737v3.727c0 .178.117.336.291.393l1.014.328.4 4.285c.02.213.204.377.424.377h2.556c.22 0 .404-.164.424-.377l.274-2.935-.157-.038z" class="i__p2 i--icon-team__p2"></path><circle cx="15.404" cy="3.975" r="2.07" class="i__p3 i--icon-team__p3"></circle><path d="M13.49 14.497c.57-.138.968-.634.968-1.205V8.737c0-.79-.327-1.505-.856-2.028.14-.028.283-.042.43-.042h2.555c1.174 0 2.13.928 2.13 2.07v3.727a.415.415 0 01-.292.393l-1.014.328-.4 4.285a.422.422 0 01-.424.377h-2.555a.422.422 0 01-.424-.377l-.275-2.935.157-.038z" class="i__p4 i--icon-team__p4"></path><path d="M11.801 6.667H6.832c-1.141 0-2.07.928-2.07 2.07v4.555c0 .19.13.356.313.402l1.37.342.389 4.673c.018.215.197.38.412.38h4.141a.414.414 0 00.413-.38l.39-4.673 1.368-.342a.414.414 0 00.314-.402V8.737c0-1.142-.93-2.07-2.07-2.07z" class="i__p5 i--icon-team__p5"></path></g></symbol> <symbol viewBox="0 0 20 20" id="icon-business"><path d="M16.25 10V1.25C16.25.5 15.75 0 15 0H5c-.75 0-1.25.5-1.25 1.25V10H0v10h20V10h-3.75zm-3.75 6.25h-5v-2.5h5v2.5zm0-5h-5v-2.5h5v2.5zm0-5h-5v-2.5h5v2.5z" class="i__p0 i--icon-business__p0"></path></symbol> <symbol viewBox="0 0 24 20" id="icon-enterprise"><path d="M2.941 11.912H.735c-.44 0-.735.294-.735.735v6.618c0 .44.294.735.735.735h2.206v-8.088zM22.794 11.912h-2.206V20h2.206c.441 0 .735-.294.735-.735v-6.618c0-.441-.294-.735-.735-.735zM18.382.882H5.147c-.441 0-.735.294-.735.736v17.647c0 .44.294.735.735.735h5.147v-2.941c0-.441.294-.735.735-.735H12.5c.441 0 .735.294.735.735V20h5.147c.442 0 .736-.294.736-.735V1.618c0-.442-.294-.736-.736-.736zm-8.088 13.236H7.353v-1.47h2.941v1.47zm0-2.942H7.353v-1.47h2.941v1.47zm0-2.94H7.353V6.764h2.941v1.47zm0-2.942H7.353v-1.47h2.941v1.47zm5.882 8.824h-2.94v-1.47h2.94v1.47zm0-2.942h-2.94v-1.47h2.94v1.47zm0-2.94h-2.94V6.764h2.94v1.47zm0-2.942h-2.94v-1.47h2.94v1.47z" class="i__p0 i--icon-enterprise__p0"></path></symbol> <symbol viewBox="0 0 512 512" id="icon-angleRight"><path d="M149.3 512l-42.7-42.7L320 256 106.7 42.7 149.3 0l256 256-256 256z" class="i__p0 i--icon-angleRight__p0"></path></symbol> <symbol viewBox="0 0 512 512" id="icon-angleLeft"><path d="M362.7 0l42.7 42.7L192 256l213.3 213.3-42.6 42.7-256-256 256-256z" class="i__p0 i--icon-angleLeft__p0"></path></symbol> <symbol viewBox="0 0 48 48" id="icon-close"><path class="i__p0 i--icon-close__p0" d="M48 6.8L41.2 0l-17 17L6.8 0 0 6.8l17 17.4-17 17L6.8 48l17.4-17 17 17 6.8-6.8-17-17z"></path></symbol> <symbol viewBox="0 0 330.62 512" id="icon-hootsuite"><path class="i__p0 i--icon-hootsuite__p0" d="M248.55 23.51C222.95 8.53 196.31 0 164.31 0c-31 0-57.64 8.53-83.24 23.51C56.55 8.53 31.96 0 0 0v170.67C0 359.49 149.31 510.91 330.62 512V0c-21.25 0-57.56 8.53-82.07 23.51zM238.93 208a74.36 74.36 0 0 1-39.49-11.71l-34.13 34.11-34.13-34.13A71.6 71.6 0 0 1 91.69 208c-40.58 0-72.53-33-72.53-73.62s33-72.53 73.62-72.53c38.4 0 69.35 29.87 72.53 67.18 3.18-37.31 35.22-66.18 72.53-66.18 40.49 0 72.53 33 72.53 73.62C311.46 176 279.51 208 238.93 208z"></path><path class="i__p1 i--icon-hootsuite__p1" d="M117.31 134.44a24.13 24.13 0 0 1-24.51-24.51c0-9.62 6.44-18.15 15-22.42a62.18 62.18 0 0 0-15-2.09 49.07 49.07 0 1 0 49.11 49c0-5.35-1.09-9.62-2.18-15-4.29 9.67-12.82 15.02-22.42 15.02zm121.62-48.02c-5.35 0-9.62 1.09-15 2.09a24.9 24.9 0 0 1 13.89 22.42 24.13 24.13 0 0 1-24.51 24.52c-9.62 0-18.15-6.44-22.42-15a62 62 0 0 0-2.18 15 49 49 0 0 0 98 0c1.25-26.61-21.09-49.03-47.78-49.03z"></path></symbol> <symbol id="icon-youtube" viewBox="0 0 24 24" width="24" height="24"> <path d="M12.2439 4C12.778 4.00294 14.1143 4.01586 15.5341 4.07273L16.0375 4.09468C17.467 4.16236 18.8953 4.27798 19.6037 4.4755C20.5486 4.74095 21.2913 5.5155 21.5423 6.49732C21.942 8.05641 21.992 11.0994 21.9982 11.8358L21.9991 11.9884L21.9991 11.9991C21.9991 11.9991 21.9991 12.0028 21.9991 12.0099L21.9982 12.1625C21.992 12.8989 21.942 15.9419 21.5423 17.501C21.2878 18.4864 20.5451 19.261 19.6037 19.5228C18.8953 19.7203 17.467 19.8359 16.0375 19.9036L15.5341 19.9255C14.1143 19.9824 12.778 19.9953 12.2439 19.9983L12.0095 19.9991L11.9991 19.9991C11.9991 19.9991 11.9956 19.9991 11.9887 19.9991L11.7545 19.9983C10.6241 19.9921 5.89772 19.941 4.39451 19.5228C3.4496 19.2573 2.70692 18.4828 2.45587 17.501C2.0562 15.9419 2.00624 12.8989 2 12.1625V11.8358C2.00624 11.0994 2.0562 8.05641 2.45587 6.49732C2.7104 5.51186 3.45308 4.73732 4.39451 4.4755C5.89772 4.05723 10.6241 4.00622 11.7545 4H12.2439ZM9.99911 8.49914V15.4991L15.9991 11.9991L9.99911 8.49914Z"/> </symbol> <symbol id="icon-twitter" viewBox="0 0 24 24" width="24" height="24"> <path d="M22.2125 5.65605C21.4491 5.99375 20.6395 6.21555 19.8106 6.31411C20.6839 5.79132 21.3374 4.9689 21.6493 4.00005C20.8287 4.48761 19.9305 4.83077 18.9938 5.01461C18.2031 4.17106 17.098 3.69303 15.9418 3.69434C13.6326 3.69434 11.7597 5.56661 11.7597 7.87683C11.7597 8.20458 11.7973 8.52242 11.8676 8.82909C8.39047 8.65404 5.31007 6.99005 3.24678 4.45941C2.87529 5.09767 2.68005 5.82318 2.68104 6.56167C2.68104 8.01259 3.4196 9.29324 4.54149 10.043C3.87737 10.022 3.22788 9.84264 2.64718 9.51973C2.64654 9.5373 2.64654 9.55487 2.64654 9.57148C2.64654 11.5984 4.08819 13.2892 6.00199 13.6731C5.6428 13.7703 5.27232 13.8194 4.90022 13.8191C4.62997 13.8191 4.36771 13.7942 4.11279 13.7453C4.64531 15.4065 6.18886 16.6159 8.0196 16.6491C6.53813 17.8118 4.70869 18.4426 2.82543 18.4399C2.49212 18.4402 2.15909 18.4205 1.82812 18.3811C3.74004 19.6102 5.96552 20.2625 8.23842 20.2601C15.9316 20.2601 20.138 13.8875 20.138 8.36111C20.138 8.1803 20.1336 7.99886 20.1256 7.81997C20.9443 7.22845 21.651 6.49567 22.2125 5.65605Z"/> </symbol> <symbol id="icon-twitter-x" viewBox="0 0 24 24" width="24" height="24"> <path d="M8 2H1L9.26086 13.0145L1.44995 21.9999H4.09998L10.4883 14.651L16 22H23L14.3917 10.5223L21.8001 2H19.1501L13.1643 8.88578L8 2ZM17 20L5 4H7L19 20H17Z"/> </symbol> <symbol id="icon-tiktok" viewBox="0 0 24 24" width="24" height="24"> <path d="M16 8.24537V15.5C16 19.0899 13.0899 22 9.5 22C5.91015 22 3 19.0899 3 15.5C3 11.9101 5.91015 9 9.5 9C10.0163 9 10.5185 9.06019 11 9.17393V12.3368C10.5454 12.1208 10.0368 12 9.5 12C7.567 12 6 13.567 6 15.5C6 17.433 7.567 19 9.5 19C11.433 19 13 17.433 13 15.5V2H16C16 4.76142 18.2386 7 21 7V10C19.1081 10 17.3696 9.34328 16 8.24537Z"/> </symbol> <symbol id="icon-linkedin" viewBox="0 0 24 24" width="24" height="24"> <path d="M6.94048 4.99993C6.94011 5.81424 6.44608 6.54702 5.69134 6.85273C4.9366 7.15845 4.07187 6.97605 3.5049 6.39155C2.93793 5.80704 2.78195 4.93715 3.1105 4.19207C3.43906 3.44699 4.18654 2.9755 5.00048 2.99993C6.08155 3.03238 6.94097 3.91837 6.94048 4.99993ZM7.00048 8.47993H3.00048V20.9999H7.00048V8.47993ZM13.3205 8.47993H9.34048V20.9999H13.2805V14.4299C13.2805 10.7699 18.0505 10.4299 18.0505 14.4299V20.9999H22.0005V13.0699C22.0005 6.89993 14.9405 7.12993 13.2805 10.1599L13.3205 8.47993Z"/> </symbol> <symbol id="icon-instagram" viewBox="0 0 24 24" width="24" height="24"> <path d="M13.0281 2.00098C14.1535 2.00284 14.7238 2.00879 15.2166 2.02346L15.4107 2.02981C15.6349 2.03778 15.8561 2.04778 16.1228 2.06028C17.1869 2.10944 17.9128 2.27778 18.5503 2.52528C19.2094 2.77944 19.7661 3.12278 20.3219 3.67861C20.8769 4.23444 21.2203 4.79278 21.4753 5.45028C21.7219 6.08694 21.8903 6.81361 21.9403 7.87778C21.9522 8.14444 21.9618 8.36564 21.9697 8.58989L21.976 8.78397C21.9906 9.27672 21.9973 9.8471 21.9994 10.9725L22.0002 11.7182C22.0003 11.8093 22.0003 11.9033 22.0003 12.0003L22.0002 12.2824L21.9996 13.0281C21.9977 14.1535 21.9918 14.7238 21.9771 15.2166L21.9707 15.4107C21.9628 15.6349 21.9528 15.8561 21.9403 16.1228C21.8911 17.1869 21.7219 17.9128 21.4753 18.5503C21.2211 19.2094 20.8769 19.7661 20.3219 20.3219C19.7661 20.8769 19.2069 21.2203 18.5503 21.4753C17.9128 21.7219 17.1869 21.8903 16.1228 21.9403C15.8561 21.9522 15.6349 21.9618 15.4107 21.9697L15.2166 21.976C14.7238 21.9906 14.1535 21.9973 13.0281 21.9994L12.2824 22.0002C12.1913 22.0003 12.0973 22.0003 12.0003 22.0003L11.7182 22.0002L10.9725 21.9996C9.8471 21.9977 9.27672 21.9918 8.78397 21.9771L8.58989 21.9707C8.36564 21.9628 8.14444 21.9528 7.87778 21.9403C6.81361 21.8911 6.08861 21.7219 5.45028 21.4753C4.79194 21.2211 4.23444 20.8769 3.67861 20.3219C3.12278 19.7661 2.78028 19.2069 2.52528 18.5503C2.27778 17.9128 2.11028 17.1869 2.06028 16.1228C2.0484 15.8561 2.03871 15.6349 2.03086 15.4107L2.02457 15.2166C2.00994 14.7238 2.00327 14.1535 2.00111 13.0281L2.00098 10.9725C2.00284 9.8471 2.00879 9.27672 2.02346 8.78397L2.02981 8.58989C2.03778 8.36564 2.04778 8.14444 2.06028 7.87778C2.10944 6.81278 2.27778 6.08778 2.52528 5.45028C2.77944 4.79194 3.12278 4.23444 3.67861 3.67861C4.23444 3.12278 4.79278 2.78028 5.45028 2.52528C6.08778 2.27778 6.81278 2.11028 7.87778 2.06028C8.14444 2.0484 8.36564 2.03871 8.58989 2.03086L8.78397 2.02457C9.27672 2.00994 9.8471 2.00327 10.9725 2.00111L13.0281 2.00098ZM12.0003 7.00028C9.23738 7.00028 7.00028 9.23981 7.00028 12.0003C7.00028 14.7632 9.23981 17.0003 12.0003 17.0003C14.7632 17.0003 17.0003 14.7607 17.0003 12.0003C17.0003 9.23738 14.7607 7.00028 12.0003 7.00028ZM12.0003 9.00028C13.6572 9.00028 15.0003 10.3429 15.0003 12.0003C15.0003 13.6572 13.6576 15.0003 12.0003 15.0003C10.3434 15.0003 9.00028 13.6576 9.00028 12.0003C9.00028 10.3434 10.3429 9.00028 12.0003 9.00028ZM17.2503 5.50028C16.561 5.50028 16.0003 6.06018 16.0003 6.74943C16.0003 7.43867 16.5602 7.99944 17.2503 7.99944C17.9395 7.99944 18.5003 7.43954 18.5003 6.74943C18.5003 6.06018 17.9386 5.49941 17.2503 5.50028Z"/> </symbol> <symbol id="icon-facebook" viewBox="0 0 24 24" width="24" height="24"> <path d="M14 13.5H16.5L17.5 9.5H14V7.5C14 6.47062 14 5.5 16 5.5H17.5V2.1401C17.1743 2.09685 15.943 2 14.6429 2C11.9284 2 10 3.65686 10 6.69971V9.5H7V13.5H10V22H14V13.5Z"/> </symbol> <symbol id="icon-search" viewBox="0 0 24 24" width="24" height="24"> <path d="M18.031 16.6168L22.3137 20.8995L20.8995 22.3137L16.6168 18.031C15.0769 19.263 13.124 20 11 20C6.032 20 2 15.968 2 11C2 6.032 6.032 2 11 2C15.968 2 20 6.032 20 11C20 13.124 19.263 15.0769 18.031 16.6168ZM16.0247 15.8748C17.2475 14.6146 18 12.8956 18 11C18 7.1325 14.8675 4 11 4C7.1325 4 4 7.1325 4 11C4 14.8675 7.1325 18 11 18C12.8956 18 14.6146 17.2475 15.8748 16.0247L16.0247 15.8748Z"/> </symbol> <symbol id="icon-chevron-d" viewBox="0 0 24 24" width="24" height="24"> <path d="M11.9997 13.1714L16.9495 8.22168L18.3637 9.63589L11.9997 15.9999L5.63574 9.63589L7.04996 8.22168L11.9997 13.1714Z"/> </symbol> <symbol id="icon-time" viewBox="0 0 24 24" width="24" height="24"> <path d="M12 22C6.47715 22 2 17.5228 2 12C2 6.47715 6.47715 2 12 2C17.5228 2 22 6.47715 22 12C22 17.5228 17.5228 22 12 22ZM13 12V7H11V14H17V12H13Z"/> </symbol> </svg>  <script type="text/javascript">var cffajaxurl = "https://blog.hootsuite.com/wp-admin/admin-ajax.php"; var cfflinkhashtags = "true"; </script> <aside id="newsletter-modal" class="modal modal--default is-fade _modal" aria-hidden="true" aria-labelledby="The Complete Guide to YouTube Ads for Marketers" role="dialog" tabindex="-1"> <div class="modal__dialog" role="document"> <div class="modal__content"> <div class="modal__header"> <button type="button" class="modal__header__close" data-dismiss="modal" aria-label="Close"> <svg class="i modal__header__close__icon i--xs" role="img"> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#icon-close"></use> </svg> </button> <h4 class="modal__header__title _modalTitle">Thank You</h4> </div> <div class="modal__body"> <div id="mktoForm-2645" class="marketo-form" data-formid="2645"></div> <div id="mktoForm-2646" class="marketo-form" data-formid="2646"></div> </div> </div> </div> </aside>  <script type="text/javascript"> var sbiajaxurl = "https://blog.hootsuite.com/wp-admin/admin-ajax.php"; </script> <script src="https://blog.hootsuite.com/wp-content/themes/hootsuite-theme/js/ga.js" id="hootsuite-ga-js"></script> <script id="hootsuite-marketo-js-extra"> var Blog = {"subscriptionForms":{"subscription":2645,"subscriptionFollowUp":2646}}; var locale = {"slug":""}; var theme = {"uri":"https:\/\/blog.hootsuite.com\/wp-content\/themes\/hootsuite-theme","ajaxurl":"https:\/\/blog.hootsuite.com\/wp-admin\/admin-ajax.php","thankYouTitle":"You are now subscribed to the Hootsuite blog.","thankYouBodyOne":"We're excited to have you on board! We'd like to give you even more custom content that helps you succeed.","thankYouBodyTwo":"Tell us a bit about yourself, and we'll periodically send you personalized content like:","thankYouLIOne":"Comprehensive tutorial videos and articles;","thankYouLITwo":"Case studies that highlight successes in your industry;","thankYouLIThree":"Tips, tactics, and best practices for companies of your size;","thankYouLIFour":"The latest news from around the social web;","thankYouLIFive":"and much more."}; </script> <script src="https://blog.hootsuite.com/wp-content/plugins/hs-marketo-forms/js/dist/main.js?ver=1.1.113" id="hootsuite-marketo-js"></script> <script src="https://blog.hootsuite.com/wp-content/plugins/custom-facebook-feed/assets/js/cff-scripts.min.js?ver=4.2.6" id="cffscripts-js"></script> <script src="https://blog.hootsuite.com/wp-content/themes/hootsuite-theme/js/main.js?ver=1.0.11" id="hootsuite-scripts-js"></script> <script>(function(d){var s=d.createElement("script");s.type="text/javascript";s.src="https://a.omappapi.com/app/js/api.min.js";s.async=true;s.id="omapi-script";d.getElementsByTagName("head")[0].appendChild(s);})(document);</script> <script type="text/javascript">var omapi_data = {"object_id":145153,"object_key":"post","object_type":"post","term_ids":[2675,2117989,2117981,3991],"wp_json":"https:\/\/blog.hootsuite.com\/wp-json","wc_active":false,"edd_active":false,"nonce":"27ecb58186"};</script> </body> </html>