Generador gratuito de Kits de marca

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No pierdas ni un minuto y mantén tus elementos de marca a tu alcance. </p> <button onclick="window.location.href=`https://wepik.com/es/kits-de-marca`;void(0)" class="flex items-center justify-center mx-auto lg:ml-0 sm:mr-auto my-5 py-3 px-6 rounded text-lg bg-blue-500 text-white font-semibold hover:bg-blue-600 hover:text-white focus:outline-none focus:ring-0" target="_blank" aria-label="Brand kits"> Descúbrelo <svg class="fill-current h-5 w-5 ml-5" viewBox="0 0 16 17" xmlns="http://www.w3.org/2000/svg"><use href="#icon-2505b668031c19f0e861055dc3cf1b30"></use></svg> </button> </div> <div class="sm:w-1/2"> <img src="/images/mockup-brandkit.png" srcset=" /images/mockup-brandkit@2x.png 2x" class="object-contain mx-auto sm:-mx-4"> </div> </div> </div> <div class="pt-8 sm:pt-16 px-4 mx-auto sm:max-w-7xl lg:px-8 js-scroll border-t border-neutral-100"> <h2 class="mx-auto text-center font-semibold text-neutral-900 font-display text-2xl xl:text-3xl mb-10"> Cómo crear un kit de marca para tu negocio </h2> <div class="grid gap-8 sm:grid-cols-2"> <div class="flex flex-col items-center mb-6 lg:flex-row gap-4 lg:items-start"> <div class="bg-malaga-red-100 h-14 w-14 rounded-lg shrink-0 flex items-center justify-center p-2"> <svg class="fill-current h-6 w-6 text-malaga-red-700" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M20.8293 4.58537H16.6829V3.17073C16.6829 1.42439 15.2585 0 13.5122 0H10.4878C8.74146 0 7.31707 1.42439 7.31707 3.17073V4.58537H3.17073C1.42439 4.58537 0 6.00976 0 7.7561V20.8293C0 22.5756 1.42439 24 3.17073 24H20.8293C22.5756 24 24 22.5756 24 20.8293V7.7561C24 6.00976 22.5756 4.58537 20.8293 4.58537ZM9.75626 3.17072C9.75626 2.76584 10.0831 2.43901 10.488 2.43901H13.5124C13.9172 2.43901 14.2441 2.76584 14.2441 3.17072V4.58535H9.75626V3.17072ZM2.4391 7.75654C2.4391 7.35167 2.76593 7.02484 3.17081 7.02484H20.8293C21.2342 7.02484 21.5611 7.35167 21.5611 7.75654V10.2931C21.5611 11.7712 20.3562 12.9761 18.8781 12.9761H5.12203C3.64398 12.9761 2.4391 11.7712 2.4391 10.2931V7.75654ZM20.8293 21.5608H3.17081C2.76593 21.5608 2.4391 21.2339 2.4391 20.8291V14.6534C3.21959 15.1364 4.13666 15.4144 5.12203 15.4144H10.7806V16.1461C10.7806 16.8193 11.3269 17.3656 12.0001 17.3656C12.6732 17.3656 13.2196 16.8193 13.2196 16.1461V15.4144H18.8781C19.8635 15.4144 20.7806 15.1364 21.5611 14.6534V20.8291C21.5611 21.2339 21.2342 21.5608 20.8293 21.5608Z"/></svg> </div> <div class="text-center lg:text-left"> <h3 class="mb-1 text-center text-xl font-semibold text-neutral-900 lg:text-left">Accede a tu área personal de Kit de Marca</h3> <p class="text-neutral-700">Eche un vistazo a la barra de herramientas superior y haga clic en "Mi Marca" cuando accedas por primera vez.</p> </div> </div> <div class="flex flex-col items-center mb-6 lg:flex-row gap-4 lg:items-start"> <div class="bg-malaga-red-100 h-14 w-14 rounded-lg shrink-0 flex items-center justify-center p-2"> <svg class="fill-current h-6 w-6 text-malaga-red-700" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg"><use href="#icon-f714cf1f602553a58ed0204089857419"></use></svg> </div> <div class="text-center lg:text-left"> <h3 class="mb-1 text-center text-xl font-semibold text-neutral-900 lg:text-left">Sube tu logotipo</h3> <p class="text-neutral-700">Encuentra tu logotipo perfecto, que transmita el espíritu de tu marca, e inclúyelo con un par de clics.</p> </div> </div> <div class="flex flex-col items-center mb-6 lg:flex-row gap-4 lg:items-start"> <div class="bg-malaga-red-100 h-14 w-14 rounded-lg shrink-0 flex items-center justify-center p-2"> <svg class="fill-current h-6 w-6 text-malaga-red-700" viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><use href="#icon-573d0b4d9916adee7182b2d1523ed84f"></use></svg> </div> <div class="text-center lg:text-left"> <h3 class="mb-1 text-center text-xl font-semibold text-neutral-900 lg:text-left">Añade las tipografías y colores de tu marca</h3> <p class="text-neutral-700">Mantén tus tipografías y paletas de colores a salvo y cárgalas en tus diseños en un abrir y cerrar de ojos.</p> </div> </div> <div class="flex flex-col items-center mb-6 lg:flex-row gap-4 lg:items-start"> <div class="bg-malaga-red-100 h-14 w-14 rounded-lg shrink-0 flex items-center justify-center p-2"> <svg class="fill-current h-6 w-6 text-malaga-red-700" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg"><use href="#icon-df34e10a01081a8e3126c8c028961cf1"></use></svg> </div> <div class="text-center lg:text-left"> <h3 class="mb-1 text-center text-xl font-semibold text-neutral-900 lg:text-left">¡Incluye tus gráficos en cualquier plantilla!</h3> <p class="text-neutral-700">¡Incluye los visuales de tu marca en cualquier diseño! Ve al editor online y haz clic en el botón "kits de marca".</p> </div> </div> </div> </div> <div class="mt-14 lg:mt-24 px-4 sm:px-6 bg-gradient-to-t from-white-100 via-white to-offwhite-300 sm:bg-gradient-to-l sm:from-white sm:to-offwhite-300 js-scroll"> <div class="flex flex-col sm:flex-row items-center justify-center gap-12 px-4 sm:px-6 max-w-screen-xl mx-auto"> <div class="w-full sm:w-2/6 relative flex items-center justify-center"> <img src="/images/landings/brandkit.png" alt="collage created with Wepik's photo editor" class="-my-8 collage-animation collage-animation-4"> </div> <div class="w-full sm:w-3/6"> <h2 class="text-center font-semibold text-neutral-900 font-display leading-tight text-2xl mb-6 xl:text-3xl lg:text-left"> ¿Qué es un kit de marca y un <br /> paquete de marca inicial? </h2> <p class="text-neutral-700 text-center sm:text-left sm:text-lg mb-6"> Un kit de marca es una herramienta de lo más útil, ya que te permite guardar todos tus recursos visuales en un solo lugar. ¡Será tu guía a la hora de crear nuevos diseños para tu material de marketing! </p> <p class="text-neutral-700 text-center sm:text-left sm:text-lg"> Con el Kit inicial de Marca, obtendrás 6 plantillas básicas acordes a tu marca. Dos de ellas, para tu estrategia de marketing online -una presentación y una Historia de Instagram-, y el resto, una tarjeta de visita, un folleto, un panfleto y un póster, te ayudarán con la promoción de tu negocio offline. </p> </div> </div> </div> <div class="sm:py-24 px-4 sm:px-32 container mx-auto flex flex-col items-center justify-center js-scroll"> <div class="flex flex-col-reverse pt-16 lg:pt-0 sm:flex-row justify-between px-4 sm:px-6 w-full max-w-5xl mx-auto"> <div class="lg:pr-12 xl:w-3/6"> <h2 class="text-center font-semibold text-neutral-900 font-display text-2xl leading-tight mb-3 xl:text-3xl lg:text-left"> Reinventa tu imagen de marca en cuestión de minutos </h2> <p class="text-neutral-700 text-center sm:text-left sm:text-lg mb-6"> Aquí tienes unas cuantas razones por las que deberías ya a crear tu kit de marca: </p> <ul class="mt-3 text-neutral-700"> <li class="flex items-center pt-1"> <svg class="fill-current h-4 w-4 mr-5 text-malaga-red-700" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg"><use href="#icon-0ac31b19ed11bf6f2e7acb9ac19e53b8"></use></svg> <p>Para tener todos los visuales de tu marca en el mismo lugar</p> </li> <li class="flex items-center pt-1"> <svg class="fill-current h-4 w-4 mr-5 text-malaga-red-700" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg"><use href="#icon-0ac31b19ed11bf6f2e7acb9ac19e53b8"></use></svg> <p>Para mantener el tono de marca</p> </li> <li class="flex items-center pt-1"> <svg class="fill-current h-4 w-4 mr-5 text-malaga-red-700" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg"><use href="#icon-0ac31b19ed11bf6f2e7acb9ac19e53b8"></use></svg> <p>Para crear una marca increíble y reconocida</p> </li> <li class="flex items-center pt-1"> <svg class="fill-current h-4 w-4 mr-5 text-malaga-red-700" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg"><use href="#icon-0ac31b19ed11bf6f2e7acb9ac19e53b8"></use></svg> <p>Para aumentar la confianza entre tu público</p> </li> </ul> </div> <div class="flex items-center justify-center mb-4 w-full sm:my-20 lg:-my-2 sm:w-3/6 xl:w-3/6 relative"> <img src="/images/landings/brandkit2.png" class="h-80 object-contain"/> </div> </div> <div class="flex flex-col lg:container mx-auto lg:px-6 gap-6 mt-16 sm:flex-row lg:mt-24 items-start"> <div class="sm:w-2/3 mx-auto"> <div class="p-6 lg:p-8 mx-auto container rounded-lg bg-offwhite-300 js-scroll"> <h2 class="text-2xl font-semibold flex items-center text-neutral-900 mb-4 font-display"> <svg class="fill-current mr-2 text-malaga-red-700 h-4 w-4 shrink-0" viewBox="0 0 12 12" xmlns="http://www.w3.org/2000/svg"><use href="#icon-db97a5fb6554375ec3fb94611b77df4b"></use></svg> Preguntas frecuentes </h2> <h3 class="font-semibold flex items-center justify-start mb-1 text-neutral-900"> <svg class="fill-current h-3 w-3 mr-2 text-neutral-500" viewBox="0 0 16 17" xmlns="http://www.w3.org/2000/svg"><use href="#icon-2505b668031c19f0e861055dc3cf1b30"></use></svg> ¿Qué incluye un kit de marca? </h3> <p class="text-neutral-700 mb-4"> La respuesta no es tan sencilla, ya que depende de cuáles sean las necesidades que tiene tu empresa. Pero lo ideal para empezar sería un logotipo, una paleta de colores - o varias - y las tipografías, ya que serán los primeros elementos que verán tus clientes en cualquiera de tus diseños. </p> <p class="text-neutral-700 mb-4"> <strong class="text-neutral-900">1. Logos: </strong>aunque pueda parecer fácil diseñarlo, hay que prestar atención a todos sus aspectos, desde la forma hasta los colores, puesto que tendrán un gran impacto sobre los consumidores y su manera de percibir la marca. </p> <p class="text-neutral-700 mb-4"> <strong class="text-neutral-900">2. Colores: </strong>sumérgete de lleno en la psicología del color para decidir cuáles serán los protagonistas de tu paleta cromática. </p> <p class="text-neutral-700 mb-4"> <strong class="text-neutral-900">3. Fuentes: </strong>las palabras son importantes a la hora de transmitir el mensaje de tu marca al resto del mundo, pero una determinada tipografía puede hacerte destacar aún más. </p> <h3 class="font-semibold flex items-center justify-start mb-1 text-neutral-900"> <svg class="fill-current h-3 w-3 mr-2 text-neutral-500" viewBox="0 0 16 17" xmlns="http://www.w3.org/2000/svg"><use href="#icon-2505b668031c19f0e861055dc3cf1b30"></use></svg> ¿Se puede tener más de un kit de marca en Wepik? </h3> <p class="text-neutral-700 mb-4"> ¡Pues claro! Puedes tener tantos kits de marca como quieras, ya que cada negocio es diferente y tiene sus propias necesidades. 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Pero lo ideal para empezar sería un logotipo, una paleta de colores - o varias - y las tipografías, ya que serán los primeros elementos que verán tus clientes en cualquiera de tus diseños. 1. Logo: aunque pueda parecer fácil diseñarlo, hay que prestar atención a todos sus aspectos, desde la forma hasta los colores, puesto que tendrán un gran impacto sobre los consumidores y su manera de percibir la marca. 2. Paleta de color: sumérgete de lleno en la psicología del color para decidir cuáles serán los protagonistas de tu paleta cromática. 3. Tipografías: las palabras son importantes a la hora de transmitir el mensaje de tu marca al resto del mundo, pero una determinada tipografía puede hacerte destacar aún más." } },{ "@type": "Question", "name": "¿Se puede tener más de un kit de marca en Wepik?", "acceptedAnswer": { "@type": "Answer", "text": "¡Pues claro! Puedes tener tantos kits de marca como quieras, ya que cada negocio es diferente y tiene sus propias necesidades. Para acceder a ellos, haz clic en el botón Mis proyectos de la página de inicio de Wepik, y aparecerán en la sección Mi marca." } }] } </script>

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