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tp.push(["addHandler", "checkoutComplete", onCheckoutComplete]); tp.push(["addHandler", "checkoutClosed", onCheckoutClosed]); tp.push(["addHandler", "checkoutSelectTerm", onCheckoutSelectTerm]); tp.push(["addHandler", "checkoutStateChange", onCheckoutStateChange]); tp.push(["addHandler", "startCheckout", onStartCheckout]); tp.push(["addHandler", "submitPayment", onSubmitPayment]); /* user login events */ tp.push(["addHandler", "loginSuccess", setUserState]); tp.push(["addHandler", "loginFailed", setUserState]); tp.push(['init', init]); sendPianoData(); setupMeters(); function pushEventToDataLayer(eventName, data) { if (typeof dataLayer !== 'undefined') { dataLayer.push({event: 'piano_' + eventName, data: data}); } } function crossLinkGA() { // https://docs.piano.io/integrating-with-google-analytics/ // This MUST include the correct GA ID // An item gaCrossDomainLinkingID must be pushed to the Data Layer via GTM or Site dataLayer.push({'gaCrossDomainLinkingID':'UA-126315606-1'}); if (typeof window.gaCrossDomainLinkingID === 'undefined') { if (typeof dataLayer !== 'undefined') { var el = dataLayer.find(element => element.gaCrossDomainLinkingID !== 'undefined'); var gaCrossDomainLinkingID = el.gaCrossDomainLinkingID; console.log('%c Piano GA Cross Domain Linking', 'background: #222; color: #bada55', '(From data layer)', gaCrossDomainLinkingID); } } else { var gaCrossDomainLinkingID = window.gaCrossDomainLinkingID; console.log('%c Piano GA Cross Domain Linking', 'background: #222; color: #bada55', '(From settings)', gaCrossDomainLinkingID); } if (typeof gaCrossDomainLinkingID !== 'undefined') { tp.enableGACrossDomainLinking(gaCrossDomainLinkingID); if (tp.gaClientId) { console.log('%c Piano GA Cross Domain Linking', 'background: #222; color: green', 'Successfully linked', tp.gaClientId); } else { console.log('%c Piano GA Cross Domain Linking', 'background: #222; color: red', "Failed to link"); } } else { console.log('%c Piano GA Cross Domain Linking', 'background: #222; color: orange', "No gaCrossDomainLinkingID found"); } } function init() { crossLinkGA(); attachEventListeners(); tp.pianoId.registerCallback('extendedUserLoaded', function (user) { console.log('%c Piano User', 'background: #222; color: #cccccc', user); if (typeof dataLayer !== 'undefined') { dataLayer.push({'piano_user': user}); dataLayer.push({event: 'piano_user_updated'}); } // This is needed for triggering third party code such as Hyvor or Podcast.co var event = new CustomEvent("PianoUserLoaded", { detail: { user: user } }); window.dispatchEvent(event); }) if (!tp.pianoId.isUserValid() && fetchTokenFromQuery()) { tp.pianoId.loginByToken(fetchTokenFromQuery()); } // Set the initial logged in state setUserState(); // Check access: // https://docs.piano.io/checking-access/#check-access-js } function fetchTokenFromQuery() { let paramsString = window.location.search let searchParams = new URLSearchParams(paramsString) let token = searchParams.get("token") return token } function sendPianoData() { // If the content is native advertising tp.push(["setContentIsNative", false]); // The AAM Zone tp.push(["setZone", "Web"]); console.log('%cPiano', 'background: #222; color: #bada55', 'Loaded Piano object'); // Read some metadata from the head and send it to Piano so it can use it in an experience // !!!!!!!!!!!!! needs meta data in goody labs to know content is free or paid var accessMeta = document.querySelector("meta[property='pugpig:access']"); if (accessMeta) { var accessValue = accessMeta.getAttribute('content'); console.log('%c Piano setCustomVariable', 'background: #222; color: #bada55', 'PageAccess: ' + accessMeta.getAttribute('content')); tp.push(["setCustomVariable", "PageAccess", accessValue]); } // Push tags // Test via tp.tags var accessTagsMeta = document.querySelectorAll("meta[property='pugpig:tag']"); if (accessTagsMeta && accessTagsMeta.length > 0) { var tags = []; accessTagsMeta.forEach(item => { tags.push(item.getAttribute('content')); }) if (tags) { tp.push(["setTags", tags]); console.log('%cPiano setCustomTag', 'background: #222; color: #bada55', tags); } } // Push custom variables // Test via tp.customVariables var accessVariablessMeta = document.querySelectorAll("meta[property='pugpig:access:variables']"); if (accessVariablessMeta && accessVariablessMeta.length > 0) { accessVariablessMeta.forEach(item => { var n = item.getAttribute('name'); var c = item.getAttribute('content'); if (n && c) { tp.push(["setCustomVariable", n, c]); console.log('%cPiano setCustomVariable', 'background: #222; color: #bada55', n + ': ' + c); } }) } // Push author meta // Note that only one author can be passed for each page – arrays are not permitted. var accessAuthorMeta = document.querySelector("meta[name='author']"); if (accessAuthorMeta) { var accessAuthorValue = accessAuthorMeta.getAttribute('content'); console.log('%cPiano setContentAuthor', 'background: #222; color: #bada55', 'Author: ' + accessAuthorMeta.getAttribute('content')); tp.push(["setContentAuthor", accessAuthorValue]); } // Push section meta var accessSectionMeta = document.querySelector("meta[name='section']"); if (accessSectionMeta) { var accessSectionValue = accessSectionMeta.getAttribute('content'); console.log('%cPiano setContentSection', 'background: #222; color: #bada55', 'Section: ' + accessSectionMeta.getAttribute('content')); tp.push(["setContentSection", accessSectionValue]); } } function setUserAccess(access) { if (document.body.dataset.unknownAccess == "false" && document.body.dataset.hasAccess == "true") { console.log("User already granted access"); return; } document.body.dataset.unknownAccess = false; document.body.dataset.hasAccess = access; if (typeof dataLayer !== 'undefined') { if (access) { dataLayer.push({'has_access': true}); if (tp.pianoId.isUserValid()) { dataLayer.push({'authStatus': 'Active'}); dataLayer.push({event: 'auth_status_updated'}); } } else { if (tp.pianoId.isUserValid()) { dataLayer.push({'authStatus': 'Lapsed'}); dataLayer.push({event: 'auth_status_updated'}); } } } } function setupMeters() { // Docs here: // https://docs.piano.io/callbacks/#activeevent tp.push(["addHandler", "meterActive", function(meterData) { setUserAccess(true); console.log('%cPiano Allow Access', 'background: #222; color: #cccccc', "Meter" + name); var message = "You've seen " + meterData.views + " out of " + meterData.maxViews + " free articles. You have " + meterData.viewsLeft + " articles left."; console.log('%cPiano Meter', 'background: #222; color: #cccccc', message); var element = document.querySelector('#pp-subs-meter-active') if (element) { element.innerText = message; } }]); tp.push(["addHandler", "meterExpired", function(meterData){ var message = "Bad news! You've seen " + meterData.views + " out of " + meterData.maxViews + " free articles."; console.log('%cPiano Meter', 'background: #222; color: #cccccc', message); var element = document.querySelector('#pp-subs-meter-expired') if (element) { element.innerText = message; } }]); } function setUserState() { tp.pianoId.isUserValid() ? setUserLoggedIn() : setUserLoggedOut() // If we have the My Account Div or Reset Password Div, show it showStandardElements() } function onRegistrationSuccess(data) { pushEventToDataLayer('registrationSuccess', data); console.log('%cPiano', 'background: #222; color: #bada55', 'registrationSuccess', data); } function onCheckoutSelectTerm(data) { pushEventToDataLayer('checkoutSelectTerm', data); console.log('%cPiano', 'background: #222; color: #bada55', 'checkoutSelectTerm', data); } function onCheckoutStateChange(data) { pushEventToDataLayer('checkoutStateChange', data); console.log('%cPiano', 'background: #222; color: #bada55', 'checkoutStateChange', data); } function onShowOffer(data) { pushEventToDataLayer('showOffer', data); console.log('%cPiano', 'background: #222; color: #bada55', 'showOffer', data); } function onStartCheckout(data) { pushEventToDataLayer('startCheckout', data); console.log('%cPiano', 'background: #222; color: #bada55', 'startCheckout', data); } function onSubmitPayment(data) { pushEventToDataLayer('submitPayment', data); console.log('%cPiano', 'background: #222; color: #bada55', 'submitPayment', data); } function onCheckoutComplete(data) { pushEventToDataLayer('onCheckoutComplete', data); document.body.dataset.checkoutComplete = true console.log('%cPiano', 'background: #222; color: #bada55', 'checkoutComplete', data); setUserState(); } function onCheckoutClosed(data) { pushEventToDataLayer('onCheckoutClosed', data); setUserState(); console.log('%cPiano', 'background: #222; color: #bada55', 'checkoutClosed', data); } function setUserLoggedIn() { document.body.dataset.loggedIn = true document.body.dataset.loggedOut = false document.body.dataset.unknownAccess = true; console.log('%cPiano', 'background: #222; color: #bada55', 'setUserLoggedIn'); // Check that a user has access to elements if they are protected by a certain resource ID checkUserHasAccessToResource(); // This allows us to get the custom fields const params = {}; console.log('%cPiano', 'background: #222; color: #bada55', 'Using form ' + "ExtendedPropertiesFields"); params.formName = "ExtendedPropertiesFields"; tp.pianoId.loadExtendedUser(params) } function setUserLoggedOut() { document.body.dataset.loggedIn = false document.body.dataset.loggedOut = true document.body.dataset.hasAccess = false; document.body.dataset.checkoutComplete = false console.log('%cPiano', 'background: #222; color: #bada55', 'setUserLoggedOut'); } function checkUserHasAccessToResource() { // this resource id was taken from meta tag which was set from cms pugpig site piano configuration. for production it's RRXGR9Q const resource_id = 'RRXGR9Q' const params = { rid : resource_id }; const callback = function(response) { if (response.access && response.access.granted) { // the user has access console.log('%cPiano', 'background: #222; color: #bada55', 'userHasAccess: ' + resource_id + ' True'); setUserAccess(true); } else { // the user does not have access console.log('%cPiano', 'background: #222; color: #bada55', 'userHasAccess: ' + resource_id + ' False'); setUserAccess(false); } } tp.api.callApi("/access/check", params, callback); } function handlePianoState() { if(!tp.pianoId.isUserValid()) { return tp.pianoId.show({ loggedIn: setUserLoggedIn }) } tp.pianoId.logout() setUserLoggedOut() } function showStandardElements() { if (tp.pianoId.isUserValid()) { let element = document.querySelector('#pp-subs-myaccount-modal') if (element) { console.log('%c Piano', 'background: #123; color: green', 'Show My Account'); tp.myaccount.show({ displayMode: 'inline', containerSelector: '#pp-subs-myaccount-modal' }) } } let element = document.querySelector('#pp-subs-restorepassword-modal') if (element) { console.log('%cPiano', 'background: yellow; color: green', 'Show Restore Password'); tp.pianoId.show({ screen: 'restore', displayMode: 'inline', containerSelector: '#pp-subs-restorepassword-modal' }); 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It looks like you're using an ad blocker that may prevent our website from working properly. To receive the best Tortoise experience possible, please make sure any blockers are switched off and refresh the page.</p> <p>If you have any questions or need help, let us know at <a>memberhelp@tortoisemedia.com</a></p> </div> <main class="tm-page__body" aria-label="main content" id="main" tabindex="-1"> <div class="wp-container-4 wp-block-group alignfull has-water-background-color has-background"> <div class="wp-container-3 wp-block-columns"> <div class="wp-container-1 wp-block-column"> <h5></h5> <h1 class="has-text-color" style="color:#006666">The Tortoise AI Responsibility100</h1> <p><em>A first step towards assessing the FTSE 100 companies on the responsible use of artificial intelligence.</em></p> <p class="is-style-default has-text-color" style="color:#1a1b30">In partnership with</p> <figure class="wp-block-image size-large is-resized" data-image-nozoom="true"><img src="https://www.tortoisemedia.com/wp-content/uploads/sites/3/2023/11/kainos-logo-2-1024x236.png" alt="" class="wp-image-350714" width="128" height="69"></figure> <p>2023</p> </div> <div class="wp-container-2 wp-block-column"> <figure class="wp-block-image size-large" data-image-nozoom="true"><img loading="lazy" width="888" height="1024" src="https://www.tortoisemedia.com/wp-content/uploads/sites/3/2023/11/AI_Graphic-2-888x1024.png" alt="" class="wp-image-351349" srcset="https://www.tortoisemedia.com/wp-content/uploads/sites/3/2023/11/AI_Graphic-2-888x1024.png 888w, https://www.tortoisemedia.com/wp-content/uploads/sites/3/2023/11/AI_Graphic-2-260x300.png 260w, https://www.tortoisemedia.com/wp-content/uploads/sites/3/2023/11/AI_Graphic-2-768x885.png 768w, https://www.tortoisemedia.com/wp-content/uploads/sites/3/2023/11/AI_Graphic-2-475x548.png 475w, https://www.tortoisemedia.com/wp-content/uploads/sites/3/2023/11/AI_Graphic-2-700x807.png 700w, https://www.tortoisemedia.com/wp-content/uploads/sites/3/2023/11/AI_Graphic-2-182x210.png 182w, https://www.tortoisemedia.com/wp-content/uploads/sites/3/2023/11/AI_Graphic-2-474x546.png 474w, https://www.tortoisemedia.com/wp-content/uploads/sites/3/2023/11/AI_Graphic-2-1040x1199.png 1040w, https://www.tortoisemedia.com/wp-content/uploads/sites/3/2023/11/AI_Graphic-2.png 1158w" sizes="(max-width: 888px) 100vw, 888px" /></figure> </div> </div> </div> <div class="wp-container-7 wp-block-columns"> <div class="wp-container-5 wp-block-column"> <h2 class="has-text-color" style="color:#006666">Introduction</h2> </div> <div class="wp-container-6 wp-block-column"> <p class="has-normal-font-size"><br>Artificial intelligence will soon be fundamental to the operations of almost every business, a shift accelerated by generative AI.</p> <p><strong>What we know:</strong><em> </em>the use of AI offers huge opportunities for value creation.</p> <ul class="is-style-default"><li>Around 68 per cent of large companies in the UK adopted at least one AI technology in 2022.</li><li>The UK AI market, currently valued at £1.36 trillion, is estimated to be worth £2.4 trillion by 2027.</li></ul> <p><strong>What we don’t know:</strong> how to use AI responsibly.</p> <p>At Tortoise, we’ve long used data research to hold companies accountable. We gather social, environmental and ethical indicators to show what it means to be a responsible business. We think that how companies adopt AI is the next critical area to measure.</p> </div> </div> <div class="wp-container-11 wp-block-group alignfull has-hibernate-color has-text-color"> <hr class="wp-block-separator has-alpha-channel-opacity"/> <div class="wp-container-10 wp-block-columns"> <div class="wp-container-8 wp-block-column"> <h2 class="has-text-color" style="color:#006666">Why?</h2> </div> <div class="wp-container-9 wp-block-column"> <p>The risks of AI – including algorithmic bias, privacy violation and the spread of misinformation – are real and immediate. But the principles of how companies can use AI responsibly are unclear. </p> <p class="has-normal-font-size">Many companies are still considering how AI could benefit their business – while the potential of the latest foundational models is not fully understood even by researchers.</p> <p>That’s why we think it’s worthwhile, at this early stage, to propose a set of principles on responsible AI, informed by experts in the sector, and a framework to assess FTSE 100 companies on their use of the technology. </p> <p class="is-style-default has-normal-font-size"><em>“Generative AI is a very exciting opportunity for every company. We see it as a step change to our business both for internal operations and externally working with customers.”</em> – Gillian Tomlinson, Chief Data Officer, The Weir Group</p> </div> </div> </div> <div class="wp-container-12 wp-block-group alignfull has-hibernate-color has-text-color"> <h2 class="has-text-color" style="color:#006666">What is responsible AI?</h2> <p>There is no universal consensus on what constitutes responsible artificial intelligence. But drawing from corporate and intergovernmental guiding frameworks, expert conversations and business insights, we suggest defining it based on the following core pillars. </p> <div style="height:75px" aria-hidden="true" class="wp-block-spacer"></div> <div id="scrolly"> <div class="flourish-embed" data-src="story/2082146?1044644" data-url="https://flo.uri.sh/story/2082146/embed" data-height="70vh"><script src="https://public.flourish.studio/resources/embed.js"></script></div> <script src="https://cdn.flourish.rocks/flourish-scrolly-v3.1.0.min.js" type="text/javascript"></script><script type="text/javascript">initFlourishScrolly({offset_top: "130px", offset_bottom:"70px", step_styles:{borderRadius: "0"}});</script></div> </div> <div class="wp-container-13 wp-block-group alignfull has-hibernate-color has-text-color"> <h2 class="has-text-color" style="color:#006666">How can we measure it?</h2> <p>Within each pillar, we have identified a set of potential indicators that could help us measure the degree to which businesses are adopting artificial intelligence responsibly. </p> <p>Each indicator would receive a score between <span color="#2707AB">‘latent’, ‘developing’ and ‘leading’. This approach will enable us to monitor the various dimensions of responsible AI adoption, distinguishing between areas where businesses are just beginning, areas showing progress, and areas where companies have achieved significant advancement.</span></p> <p>The data points underlying the indicators would be drawn from company reporting – including annual reports and press releases – as well as independent third party sources.</p> <div id="scrolly"> <div class="flourish-embed" data-src="story/2082134?1044644" data-url="https://flo.uri.sh/story/2082134/embed" data-height="70vh"><script src="https://public.flourish.studio/resources/embed.js"></script></div> <script src="https://cdn.flourish.rocks/flourish-scrolly-v3.1.0.min.js" type="text/javascript"></script><script type="text/javascript">initFlourishScrolly({offset_top: "130px", offset_bottom:"70px", step_styles:{borderRadius: "0"}});</script></div> </div> <div class="wp-container-17 wp-block-group alignfull has-hibernate-color has-text-color"> <p>Tortoise assesses responsible business performance by grouping measurements into ‘Talk’ and ‘Walk’ indicators, to differentiate between principle and practice.  The same framework could be applied to the assessment of responsible AI.</p> <div class="wp-container-16 wp-block-columns"> <div class="wp-container-14 wp-block-column"> <p><strong>Talk</strong> indicates the level of public commitment to AI principles, targets and memberships of certain organisations.</p> </div> <div class="wp-container-15 wp-block-column"> <p><strong>Walk</strong> refers to the measures taken to implement AI objectives through practical operations.</p> </div> </div> <p>We hope this framework will allow us to start measuring progress, while also prompting further discussion with industry leaders on best practices.</p> </div> <div class="wp-container-18 wp-block-group alignfull has-hibernate-color has-water-background-color has-text-color has-background"> <h2 class="has-text-color" style="color:#006666">Author</h2> <p>Serena Cesareo </p> <p>If you’d like to help us further develop our thinking, please get in touch at <a href="mailto:responsibility100@tortoisemedia.com">responsibility100@tortoisemedia.com</a></p> <p>The Tortoise Global AI Index: <a href="https://www.tortoisemedia.com/intelligence/global-ai/">read here</a></p> </div> </main> <footer class="tm-footer"> <section class="tm-footer__primary"> </section> <section class="tm-footer__credit"> <p class="tm-footer__credit-text">© 2024 Tortoise Media</p> <p class="tm-footer__credit-cms"></p> </section> </footer> <script type="application/javascript"> (function () { tp = window["tp"] || []; 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