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<!Doctype html> <html lang='en'> <head> <title>Livestream Shopping : Brandcast</title> <link rel='canonical' href='https://www.trendhunter.com/trends/brandcast' /> <meta property='fb:page_id' content='58207373724' /> <meta property='title' content='Livestream Shopping Brandcast'/> <meta name='description' content='Brandcast - Yesterday, during Youtube’s Brandcast event, the video streaming giant announced that it is currently developing new features that will make ...'/> <meta name='keywords' content='Brandcast, brandcast'/> <meta name='copyright' content='Trend Hunter Inc.'> <meta property='image' content='https://cdn.trendhunterstatic.com/thumbs/478/brandcast.jpeg?auto=webp'/> <link rel='image_src' type='image/jpeg' href='https://cdn.trendhunterstatic.com/thumbs/478/brandcast.jpeg?auto=webp'/> <meta property='og:title' content='Livestream Shopping' /> <meta property='og:description' content='Brandcast - Yesterday, during Youtube’s Brandcast event, the video streaming giant announced that it is currently developing new features that will make ...'/> <meta property='og:url' content='https://www.trendhunter.com/trends/brandcast'/> <meta property='og:site_name' content='TrendHunter.com'/> <meta property='og:image' content='https://cdn.trendhunterstatic.com/thumbs/478/brandcast.jpeg?auto=webp'/> <meta property='og:type' content='article'/> <link rel='preload' href='https://cdn.trendhunterstatic.com/thumbs/478/brandcast.jpeg?auto=webp' as='image'> <link rel='amphtml' href='https://www.trendhunter.com/amp/trends/brandcast'> <meta name='viewport' content='width=device-width, initial-scale=1.0'> <meta charset='UTF-8'> <link rel="apple-touch-icon" sizes="180x180" href="https://cdn.trendhunterstatic.com/icons/manifest/apple-touch-icon.png"> <link rel="icon" type="image/png" sizes="32x32" href="https://cdn.trendhunterstatic.com/icons/manifest/favicon-32x32.png"> <link rel="icon" type="image/png" sizes="16x16" href="https://cdn.trendhunterstatic.com/icons/manifest/favicon-16x16.png"> <link rel="mask-icon" href="https://cdn.trendhunterstatic.com/icons/manifest/safari-pinned-tab.svg" color="#000000"> <meta name="theme-color" content="#000000"> <link rel="manifest" href="https://www.trendhunter.com/apps/inc/manifest.json"> <meta property='fb:app_id' content='85925738555' /> <meta name='copyright' content='Trend Hunter Inc.'> <link rel='preconnect' href='https://www.trendhunter.com' /><link rel='preconnect' href='https://fonts.gstatic.com' /> <link href='https://fonts.googleapis.com/css2?family=Roboto+Mono&family=Roboto:wght@100;300;400;500;700&family=Material+Icons&display=swap' rel='preload' as='style'> <link href='https://fonts.googleapis.com/css2?family=Roboto+Mono&family=Roboto:wght@100;300;400;500;700&family=Material+Icons&display=swap' rel='stylesheet'> <link href='https://www.trendhunter.com/apps/css/style?s=all&v=17323.4' rel='stylesheet' async type='text/css'> <script type='application/ld+json'> {"@context":"https:\/\/schema.org","@type":"Article","articleBody":"Yesterday, during Youtube's Brandcast event, the video streaming giant announced that it is currently developing new features that will make it easier for users to buy from brands directly through the platform. Although Youtube did not reveal too many details regarding the new tools, it sounds like they will align with the company's new e-commerce-focused efforts, which include live stream events and shoppable ads. In addition, the company discussed the way in which these new features will benefit advertisers by providing them with an additional avenue for connecting with their audiences. A specific feature that Youtube teased was one that will allow two creators to co-host a live stream shopping event on the platform, allowing for a variety of fun and exciting collaboration opportunities.","datePublished":"2022-05-19T12:30:00Z","headline":"Livestream Shopping","publisher":{"@type":"Organization","name":"TREND HUNTER Inc.","url":"https:\/\/www.trendhunter.com","logo":{"@type":"ImageObject","url":"https:\/\/cdn.trendhunterstatic.com\/Logo2019-400.png"},"dateModified":"2022-05-19T12:30:00Z","mainEntityOfPage":"https:\/\/www.trendhunter.com\/trends\/brandcast"},"author":{"@type":"Person","name":"Niko Pajkovic","url":"https:\/\/www.trendhunter.com\/NikoPajkovic"},"image":{"@type":"ImageObject","url":"https:\/\/cdn.trendhunterstatic.com\/thumbs\/478\/brandcast.jpeg?auto=webp","width":800,"height":533}} </script> <style> :root{--btn-hover:#00A2F6}; </style> <style> .tha__loginDialog{position:absolute; bottom:50%; 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class='material-icons'>arrow_back</i></button> </div> <div class='tha__tgArticles'><div class='tha__tgArticlesInner'><a class='tha__tgLink tha__tgLink--campaign' data-is='468' data-pc='1' data-rrcampaignid='51' data-id='1' href="javascript:THFormUserLoad();"> <div class='tha__tgImgCont'> <img width=230 height=150 class='tha__tgImg' loading='lazy' alt='FREE 2025 Trend Report' src='https://cdn.trendhunterstatic.com/trendreport/2025-Trend-Report-Ad_TitleOnly.png' /> </div><div class='tha__tgTitle'>FREE 2025 Trend Report</div> </a><a class='tha__tgLink ' data-is='468' data-pc='1' data-id='546355' href="/trends/youtube-shopping"> <div class='tha__tgImgCont'> <img width=230 height=150 class='tha__tgImg' loading='lazy' alt='Social Media Shopping Partnerships' src='https://cdn.trendhunterstatic.com/phpthumbnails/546/546355/546355_1_230c.jpeg' /> </div><div class='tha__tgTitle'>Social Media Shopping Partnerships</div> </a><a class='tha__tgLink ' data-is='468' data-pc='2' data-id='530819' href="/trends/shopping-collections"> <div class='tha__tgImgCont'> <img width=230 height=150 class='tha__tgImg' loading='lazy' alt='Social Shopping Features' src='https://cdn.trendhunterstatic.com/phpthumbnails/530/530819/530819_1_230c.jpeg' /> </div><div class='tha__tgTitle'>Social Shopping Features</div> </a><a class='tha__tgLink ' data-is='468' data-pc='1' data-id='431286' href="/trends/ad-format"> <div class='tha__tgImgCont'> <img width=230 height=150 class='tha__tgImg' loading='lazy' alt='Video Platform Shoppable Ads' src='https://cdn.trendhunterstatic.com/phpthumbnails/431/431286/431286_1_230c.jpeg' /> </div><div class='tha__tgTitle'>Video Platform Shoppable Ads</div> </a><a class='tha__tgLink ' data-is='468' data-pc='1' data-id='537171' href="/trends/shoppable-video-ad"> <div class='tha__tgImgCont'> <img width=230 height=150 class='tha__tgImg' loading='lazy' alt='Shoppable CPG Ads' src='https://cdn.trendhunterstatic.com/phpthumbnails/537/537171/537171_1_230c.jpeg' /> </div><div class='tha__tgTitle'>Shoppable CPG Ads</div> </a></div></div> <div class='tha__tgSec tha__tgSec--right' data-btn='tgforward'> <div class='tha__tgSecLbl'> Next<br/>Set of<br/>Related<br/>Ideas </div><button type='button' class='tha__btn tha__btn--tg tha__btn--square' ><i class='material-icons'>arrow_forward</i></button> </div> </div> <article class='tha__articleCont'> <div class='tha__articleInner'> <div class='tha__gallery gal'> <div class='gal__main'> <img alt='Livestream Shopping' class='gal__mainImage' data-btn='gallerynext' width=1000 height=667 data-src='https://cdn.trendhunterstatic.com/thumbs/478/brandcast.jpeg?auto=webp' loading='eager' fetchpriority='high' srcset='https://cdn.trendhunterstatic.com/phpthumbnails/478/478974/478974_1_230.jpeg?auto=webp 230w, https://cdn.trendhunterstatic.com/phpthumbnails/478/478974/478974_1_300.jpeg?auto=webp 300w, https://cdn.trendhunterstatic.com/phpthumbnails/478/478974/478974_1_468.jpeg?auto=webp 468w, https://cdn.trendhunterstatic.com/phpthumbnails/478/478974/478974_1_600.jpeg?auto=webp 600w, https://cdn.trendhunterstatic.com/thumbs/478/brandcast.jpeg?auto=webp 800w' sizes='(max-width:230px) 230px, (max-width:300px) 300px, (max-width:468px) 468px, (max-width:600px) 600px,(min-width:601px) 800px' src='https://cdn.trendhunterstatic.com/thumbs/478/brandcast.jpeg?auto=webp' /> <button aria-label='Next Image' type='button' class='tha__btn tha__btn--gallery tha__btn--galleryNext' data-btn='gallerynext'></button> <button aria-label='Previous Image' type='button' class='tha__btn tha__btn--gallery tha__btn--galleryPrev' data-btn='galleryprev'></button> <div class='gal__buffer'></div> </div> <div class='gal__thumbs'> <div class='gal__thumb' data-btn='galthumb' data-id='546355' data-pn='1'> <img loading='lazy' alt='Social Media Shopping Partnerships Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/546/546355/546355_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='530819' data-pn='1'> <img loading='lazy' alt='Social Shopping Features Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/530/530819/530819_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='530819' data-pn='2'> <img loading='lazy' alt='Social Shopping Features Image 2' src='https://cdn.trendhunterstatic.com/phpthumbnails/530/530819/530819_2_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='431286' data-pn='1'> <img loading='lazy' alt='Video Platform Shoppable Ads Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/431/431286/431286_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='537171' data-pn='1'> <img loading='lazy' alt='Shoppable CPG Ads Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/537/537171/537171_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='433031' data-pn='1'> <img loading='lazy' alt='Video Shopping Platform Releases Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/433/433031/433031_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='471489' data-pn='1'> <img loading='lazy' alt='Video Streaming NFT Integrations Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/471/471489/471489_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div> <button type='button' class='tha__btn gal__similar' data-btn='gallerynext'> <div class='gal__similarNum'>14</div> <div class='gal__similarText'>SIMILAR</br>PHOTOS</div></button> </div> </div> <div class='tha__articleBody'> <a href='https://www.cleanthesky.com?source=eyJwIjoiaHR0cHM6XC9cL3d3dy50cmVuZGh1bnRlci5jb21cL3RyZW5kc1wvYnJhbmRjYXN0IiwiYWQiOiJjbGVhbnRoZXNreS1iMy0yIn0%3D' class='tha__bb cts__banner' data-bn='cleanthesky-b3-2' style='width:300px; height:300px; float:right; margin:0px 0px 20px 20px;'><img alt='Clean the Sky - Positive Eco Trends & Breakthroughs' src='https://cdn.trendhunterstatic.com/banners/cleanthesky/cleanthesky-b3-2.png?auto=webp' width=300 height=300 /></a> <h2 class='tha__title2'>YouTube Unveiled New Shopping Features During Its 'Brandcast' Event</h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='/NikoPajkovic'>Niko Pajkovic</a> — May 19, 2022 — <a class='tha__bcLink tha__bcLink--category' href='/business'>Business</a></div><div class='tha__referenceLinks'> References: <a target='_blank' href='https://www.youtube.com/' class='tha__referenceLink' rel='nofollow noreferrer'>youtube</a> & <a target='_blank' href='https://finance.yahoo.com/news/youtube-teases-expansion-livestream-shopping-185750841.html' class='tha__referenceLink' rel='nofollow noreferrer'>finance.yahoo</a></div></div><div class='tha__social'> <a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open("https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbrandcast","_blank");' rel='nofollow' href='javascript:void(0);' >Share on Facebook</a> <a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open("https://twitter.com/intent/tweet?text=Livestream+Shopping+-+YouTube+Unveiled+New+Shopping+Features+During+Its+%27Brandcast%27+Event&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbrandcast","_blank");' href='javascript:void(0);'>Share on Twitter</a> <a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open("https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbrandcast&title=Livestream+Shopping+-+YouTube+Unveiled+New+Shopping+Features+During+Its+%27Brandcast%27+Event","_blank");' href='javascript:void(0);'>Share on LinkedIn</a> <a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open("https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbrandcast&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F478%2Fbrandcast.jpeg%3Fauto%3Dwebp&description=Livestream+Shopping+-+YouTube+Unveiled+New+Shopping+Features+During+Its+%27Brandcast%27+Event","_blank");' href='javascript:void(0);'>Share on Pinterest</a> </div><div class='tha__articleText tha__articleText--hasAt'>Yesterday, during Youtube's Brandcast event, the video streaming giant announced that it is currently developing new features that will make it easier for users to buy from brands directly through the platform. Although Youtube did not reveal too many details regarding the new tools, it sounds like they will align with the company's new e-commerce-focused efforts, which include live stream events and shoppable ads. <br /> <br /> In addition, the company discussed the way in which these new features will benefit advertisers by providing them with an additional avenue for connecting with their audiences. A specific feature that Youtube teased was one that will allow two creators to co-host a live stream shopping event on the platform, allowing for a variety of fun and exciting collaboration opportunities.<br /> <br /> Image Credit: Youtube</div><div class='tpt__aSecCont'><div class='tpt__aSec'> <div class='tpt__aSecHeading'>Trend Themes</div> <div class='tpt__aSecItems'><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Livestream Shopping - </b>Youtube is developing new features to make it easier for users to buy from brands directly through the platform, including live stream events and shoppable ads.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Shoppable Ads - </b>Youtube's new shoppable ads will provide advertisers with an additional avenue for connecting with their audiences and increasing sales.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Co-hosted Livestream Shopping Events - </b>Youtube's teased feature of co-hosted live stream shopping events creates collaboration opportunities for creators and brands to engage their audiences in new and exciting ways.</div> </div></div> </div><div class='tpt__aSec'> <div class='tpt__aSecHeading'>Industry Implications</div> <div class='tpt__aSecItems'><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. E-commerce - </b>Youtube's new e-commerce-focused efforts, specifically through livestream shopping and shoppable ads, provide disruptive innovation opportunities for e-commerce businesses to expand their reach and sales.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Digital Advertising - </b>The added shoppable ads feature provides a new way for advertisers to connect with their audiences, and creates disruptive innovation opportunities for digital advertising agencies.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Social Media Marketing - </b>The push towards livestream shopping and co-hosted events creates disruptive innovation opportunities for social media marketing agencies to capitalize on the growing popularity of e-commerce and video content consumption.</div> </div></div> </div></div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>6.5</div><div class='tha__scoreLbl'>Score</div></div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:91%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:9%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:80%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:20%'></div></div></div><div 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Second Videos</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:47%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:53%'></div> </div> </a><a data-is='230c' data-id='471489' data-pc='1' href='/trends/youtube1' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Video Streaming NFT Integrations' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/471/471489/471489_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Video Streaming NFT Integrations</div> <div class='thar__title2'>Youtube Announces Plans to Integrate NFTs This Year</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:41%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:59%'></div> </div> </a><a data-is='230c' data-id='460248' 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type='application/json'>{"478974":{"cn":"Business","cu":"business","t1":"Livestream Shopping","pc":"1","ab":"<h2 class='tha__title2'>YouTube Unveiled New Shopping Features During Its 'Brandcast' Event<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/NikoPajkovic'>Niko Pajkovic<\/a> \u2014 May 19, 2022 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/business'>Business<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.youtube.com\/' class='tha__referenceLink' rel='nofollow noreferrer'>youtube<\/a> & <a target='_blank' href='https:\/\/finance.yahoo.com\/news\/youtube-teases-expansion-livestream-shopping-185750841.html' class='tha__referenceLink' rel='nofollow noreferrer'>finance.yahoo<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbrandcast\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Livestream+Shopping+-+YouTube+Unveiled+New+Shopping+Features+During+Its+%27Brandcast%27+Event&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbrandcast\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbrandcast&title=Livestream+Shopping+-+YouTube+Unveiled+New+Shopping+Features+During+Its+%27Brandcast%27+Event\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbrandcast&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F478%2Fbrandcast.jpeg%3Fauto%3Dwebp&description=Livestream+Shopping+-+YouTube+Unveiled+New+Shopping+Features+During+Its+%27Brandcast%27+Event\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Yesterday, during Youtube's Brandcast event, the video streaming giant announced that it is currently developing new features that will make it easier for users to buy from brands directly through the platform. Although Youtube did not reveal too many details regarding the new tools, it sounds like they will align with the company's new e-commerce-focused efforts, which include live stream events and shoppable ads. <br \/>\n<br \/>\nIn addition, the company discussed the way in which these new features will benefit advertisers by providing them with an additional avenue for connecting with their audiences. A specific feature that Youtube teased was one that will allow two creators to co-host a live stream shopping event on the platform, allowing for a variety of fun and exciting collaboration opportunities.<br \/>\n<br \/>\nImage Credit: Youtube<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Livestream Shopping - <\/b>Youtube is developing new features to make it easier for users to buy from brands directly through the platform, including live stream events and shoppable ads.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Shoppable Ads - <\/b>Youtube's new shoppable ads will provide advertisers with an additional avenue for connecting with their audiences and increasing sales.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Co-hosted Livestream Shopping Events - <\/b>Youtube's teased feature of co-hosted live stream shopping events creates collaboration opportunities for creators and brands to engage their audiences in new and exciting ways.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. E-commerce - <\/b>Youtube's new e-commerce-focused efforts, specifically through livestream shopping and shoppable ads, provide disruptive innovation opportunities for e-commerce businesses to expand their reach and sales.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Digital Advertising - <\/b>The added shoppable ads feature provides a new way for advertisers to connect with their audiences, and creates disruptive innovation opportunities for digital advertising agencies.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Social Media Marketing - <\/b>The push towards livestream shopping and co-hosted events creates disruptive innovation opportunities for social media marketing agencies to capitalize on the growing popularity of e-commerce and video content consumption.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>6.5<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:91%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:9%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:80%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:20%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:23%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:77%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='478974'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:65%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:35%;'><\/div><\/div>","u":"\/trends\/brandcast","t":"Livestream Shopping : Brandcast"},"546355":{"cn":"Business","cu":"business","t1":"Social Media Shopping Partnerships","pc":"1","ab":"<h2 class='tha__title2'>YouTube Teams Up with Shopee to Launch 'YouTube Shopping'<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/DebraJ'>Debra John<\/a> \u2014 September 24, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/business'>Business<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/shopee.com\/' class='tha__referenceLink' rel='nofollow noreferrer'>shopee<\/a> & <a target='_blank' href='https:\/\/www.marketing-interactive.com\/youtube-shoppe-shopping-off-videos-program' class='tha__referenceLink' rel='nofollow noreferrer'>marketing-interactive<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fyoutube-shopping\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Social+Media+Shopping+Partnerships+-+YouTube+Teams+Up+with+Shopee+to+Launch+%27YouTube+Shopping%27&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fyoutube-shopping\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fyoutube-shopping&title=Social+Media+Shopping+Partnerships+-+YouTube+Teams+Up+with+Shopee+to+Launch+%27YouTube+Shopping%27\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fyoutube-shopping&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F478%2Fbrandcast.jpeg%3Fauto%3Dwebp&description=Social+Media+Shopping+Partnerships+-+YouTube+Teams+Up+with+Shopee+to+Launch+%27YouTube+Shopping%27\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>YouTube has announced a partnership with Shopee to launch 'YouTube Shopping,' a program aimed at enhancing the shopping experience for viewers and providing creators with new income opportunities. Initially introduced in Indonesia, this program is set to expand to other Southeast Asian markets, starting with Thailand and Vietnam in the coming weeks.<br \/>\n<br \/>\nYouTube Shopping allows viewers to shop while watching content from their preferred creators by featuring a complete list of tagged products and relevant information; subsequently available in the video description and a dedicated 'products' section. Viewers can \"click on products they find interesting and will be redirected to external sales pages for convenient purchasing \u2014creators can also tag products in both new and existing videos, as well as during live streams\" for content flexibility.<br \/>\n<br \/>\nMoreover, by seamlessly incorporating shopping functionalities within video content, YouTube Shopping \"seeks to elevate viewer engagement while fortifying the relationship between creators and their audiences.\"<br \/>\n<br \/>\nImage Credit: Shutterstock<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Enhanced Social Commerce Integration - <\/b>Seamless shopping experiences directly integrated within video content can increase viewer engagement and drive higher conversion rates.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Viewership-based Retail - <\/b>Leveraging viewer traffic from popular content creators to boost product visibility highlights the growing intersection of entertainment and e-commerce.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Live-stream Shopping - <\/b>Enabling creators to tag products during live streams capitalizes on real-time viewer interaction, enhancing immediacy and impulse purchasing.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Social Media Platforms - <\/b>Incorporation of retail functionalities within platforms like YouTube highlights the shift towards becoming multi-functional service providers.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. E-commerce - <\/b>Integration with popular video platforms represents a new revenue stream and method to reach potential buyers in an engaging environment.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Digital Marketing - <\/b>Enhanced targeting through content creators provides unique marketing opportunities and increased consumer engagement for brands.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>8.4<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:83%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:17%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:78%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:22%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:90%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:10%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-0px;background-position-y:-158px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='546355'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:84%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:16%;'><\/div><\/div>","u":"\/trends\/youtube-shopping","t":"Social Media Shopping Partnerships : YouTube Shopping"},"530819":{"cn":"Social Media","cu":"socialmedia","t1":"Social Shopping Features","pc":"2","ab":"<h2 class='tha__title2'>YouTube Introduces a New 'Shopping Collections' Feature for Creators<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/kanesadavid'>Kanesa D<\/a> \u2014 April 10, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/business'>Business<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='http:\/\/youtube.com' class='tha__referenceLink' rel='nofollow noreferrer'>youtube<\/a> & <a target='_blank' href='https:\/\/techcrunch.com\/2024\/04\/09\/youtube-launches-new-shopping-features-to-help-creators-market-products-and-grow-their-earnings\/' class='tha__referenceLink' rel='nofollow noreferrer'>techcrunch<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fshopping-collections\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Social+Shopping+Features+-+YouTube+Introduces+a+New+%27Shopping+Collections%27+Feature+for+Creators&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fshopping-collections\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fshopping-collections&title=Social+Shopping+Features+-+YouTube+Introduces+a+New+%27Shopping+Collections%27+Feature+for+Creators\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fshopping-collections&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F478%2Fbrandcast.jpeg%3Fauto%3Dwebp&description=Social+Shopping+Features+-+YouTube+Introduces+a+New+%27Shopping+Collections%27+Feature+for+Creators\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>YouTube officially announces its new 'Shopping Collections' feature to help brands and consumers connect through social media marketing. The 'Shopping Collections' feature allows content creators to select products based on a theme, and these products will be funneled into a product list that will be showcased in the video's description. Creators will be able to make 'Collections' on their YouTube Studio app, with desktop support coming shortly.<br \/>\n<br \/>\nYouTube is also introducing Fourthwall, a new function that helps creators build website-like platforms with all of their content in one place. Fourthwall can also be connected to the new YouTube 'Shopping Collections' for additional management.<br \/>\n <br \/>\nYouTube already supports Shopify, Spreadshop, and Spring integrations to help enhance marketing capabilities for creators and small businesses.<br \/>\n<br \/>\nImage Credit: YouTube<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Social Shopping Features - <\/b>Expanding social media platforms to incorporate shopping collections for seamless brand-consumer connections.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Youtube 'shopping Collections' - <\/b>Empowering content creators to curate product lists aligned with video themes for enhanced engagement.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Fourthwall Integration - <\/b>Facilitating the creation of website-like platforms on YouTube for consolidated content presentation.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Social Media Marketing - <\/b>Utilizing social platforms as hubs for interactive shopping experiences to boost brand engagement.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. E-commerce - <\/b>Integrating video content with product showcases to drive sales and customer interest.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Content Creation Tools - <\/b>Developing tools that streamline product curation and presentation for creators to monetize content effectively.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>4.5<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:25%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:75%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:43%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:57%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:66%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:34%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='530819'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:45%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:55%;'><\/div><\/div>","u":"\/trends\/shopping-collections","t":"Social Shopping Features : shopping collections"},"431286":{"cn":"Tech","cu":"tech","t1":"Video Platform Shoppable Ads","pc":"1","ab":"<h2 class='tha__title2'>YouTube Launches a New Ad Format That Showcases Product Images<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/DanielJohnson'>Daniel Johnson<\/a> \u2014 June 23, 2020 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/business'>Business<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.youtube.com\/about\/' class='tha__referenceLink' rel='nofollow noreferrer'>youtube<\/a> & <a target='_blank' href='https:\/\/techcrunch.com\/2020\/06\/18\/youtube-announces-a-new-shoppable-ad-format\/' class='tha__referenceLink' rel='nofollow noreferrer'>techcrunch<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fad-format\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Video+Platform+Shoppable+Ads+-+YouTube+Launches+a+New+Ad+Format+That+Showcases+Product+Images&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fad-format\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fad-format&title=Video+Platform+Shoppable+Ads+-+YouTube+Launches+a+New+Ad+Format+That+Showcases+Product+Images\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fad-format&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F478%2Fbrandcast.jpeg%3Fauto%3Dwebp&description=Video+Platform+Shoppable+Ads+-+YouTube+Launches+a+New+Ad+Format+That+Showcases+Product+Images\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>YouTube created a new ad format that makes the platform more shoppable. The ad format will feature product images for viewers to browse, by integrating company pages into the video platform. Companies can have products displayed through the new ad format by syncing Google Merchant Center with video ad materials. Following that companies can decide which products to feature. <br \/>\n<br \/>\nThe new ad format was tested by a company named Aerie, which ran a targeted ad campaign on the video platform. Arie\u2019s \u2018Spring 2020\u2019 campaign resulted in a return increase of 25% when compared to last year's campaign. <br \/>\nThe new ad format may be able to entice consumers, through the added convenience of being able to purchase products immediately. Which also may increase instances of impulse buying. <br \/>\n<br \/>\n<br \/>\nImage Credit: Shutterstock<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Shoppable Video Ads - <\/b>Opportunity for companies to showcase product images and increase sales by integrating company pages into video platforms like YouTube.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Google Merchant Center Integration - <\/b>Opportunity for companies to sync Google Merchant Center with video ad materials and display products through shoppable ad formats.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Enhanced Consumer Convenience - <\/b>Opportunity to entice consumers through the added convenience of purchasing products immediately while watching videos, potentially increasing impulse buying.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. E-commerce - <\/b>Opportunity for e-commerce companies to leverage shoppable video ads to showcase their products and drive sales.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Digital Advertising - <\/b>Opportunity for digital advertising agencies to offer shoppable ad formats that integrate company pages into popular video platforms.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Retail - <\/b>Opportunity for retailers to utilize shoppable video ads to engage customers and drive sales by showcasing product images in a convenient and interactive manner.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>3.7<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:56%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:44%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:42%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:58%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:12%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:88%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-553px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='431286'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:37%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:63%;'><\/div><\/div>","u":"\/trends\/ad-format","t":"Video Platform Shoppable Ads : ad format"},"537171":{"cn":"Business","cu":"business","t1":"Shoppable CPG Ads","pc":"1","ab":"<h2 class='tha__title2'>Instacart-Powered Shoppable Video Ads are Coming to YouTube<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/LauraMcQuarrie'>Laura McQuarrie<\/a> \u2014 June 18, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/business'>Business<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.instacart.com\/company\/pressreleases\/instacart-makes-youtube-ads-shoppable-for-cpg-brands\/' class='tha__referenceLink' rel='nofollow noreferrer'>instacart<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fshoppable-video-ad\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Shoppable+CPG+Ads+-+Instacart-Powered+Shoppable+Video+Ads+are+Coming+to+YouTube&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fshoppable-video-ad\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fshoppable-video-ad&title=Shoppable+CPG+Ads+-+Instacart-Powered+Shoppable+Video+Ads+are+Coming+to+YouTube\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fshoppable-video-ad&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F478%2Fbrandcast.jpeg%3Fauto%3Dwebp&description=Shoppable+CPG+Ads+-+Instacart-Powered+Shoppable+Video+Ads+are+Coming+to+YouTube\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Following the introduction of Instacart-powered Google Shopping Ads, the leading online grocery platform is extending its first-party retail media data to YouTube, offering viewers newfound convenience with shoppable YouTube ads and same-day deliveries. Clorox and Publicis Media are among the first Instacart partners to pilot these new shoppable ads on YouTube, leveraging Instacart's first-party data to identify and reach high-intent consumers. <br \/>\n <br \/>\nViewers can click directly from a YouTube ad to an Instacart product page, and purchase the featured items for a seamless, same-day delivery experience. <br \/>\n <br \/>\nAccording to a recent Google\/TalkShoppe study, YouTube is the number one platform consumers use to research products and make purchase decisions. \"Today's announcement marks an important next step to make grocery shopping effortless by helping consumers more easily go from discovery to purchase,\" says Fidji Simo, CEO and Chair of Instacart.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Shoppable-video Integration - <\/b>Videos on YouTube now offer direct product purchases, enhancing the convenience of online shopping.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. First-party Data Utilization - <\/b>Instacart leverages its customer data to target high-intent consumers, improving the efficacy of shoppable ads.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Instant-grocery Delivery - <\/b>By partnering with YouTube, Instacart offers same-day delivery for products purchased through shoppable ads.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Online Grocery Retail - <\/b>Instacart's introduction of shoppable ads on YouTube creates new avenues for instant purchase and delivery.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Digital Advertising - <\/b>Shoppable CPG ads on YouTube open up innovative ways for brands to reach customers directly through engaging content.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Consumer Packaged Goods - <\/b>The integration of shoppable ads enables CPG brands to shorten the customer journey from product discovery to purchase.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>8<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:89%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:11%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:75%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:25%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:75%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:25%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='537171'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:80%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:20%;'><\/div><\/div>","u":"\/trends\/shoppable-video-ad","t":"Shoppable CPG Ads : shoppable video ad"},"433031":{"cn":"Tech","cu":"tech","t1":"Video Shopping Platform Releases","pc":"1","ab":"<h2 class='tha__title2'>Google Released the Shoploop Platform with 90 Second Videos<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/DanielJohnson'>Daniel Johnson<\/a> \u2014 July 23, 2020 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/business'>Business<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/area120.google.com\/' class='tha__referenceLink' rel='nofollow noreferrer'>area120.google<\/a> & <a target='_blank' href='https:\/\/www.mobilemarketer.com\/news\/google-introduces-video-shopping-platform-shoploop\/582005\/' class='tha__referenceLink' rel='nofollow noreferrer'>mobilemarketer<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fvideo-shopping-platform\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Video+Shopping+Platform+Releases+-+Google+Released+the+Shoploop+Platform+with+90+Second+Videos&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fvideo-shopping-platform\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fvideo-shopping-platform&title=Video+Shopping+Platform+Releases+-+Google+Released+the+Shoploop+Platform+with+90+Second+Videos\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fvideo-shopping-platform&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F478%2Fbrandcast.jpeg%3Fauto%3Dwebp&description=Video+Shopping+Platform+Releases+-+Google+Released+the+Shoploop+Platform+with+90+Second+Videos\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Area 120, a research and development lab for Google, recently launched a video shopping platform named Shoploop. The video shopping platform will present 90 seconds or fewer videos that allow users to discover new products, as well as check reviews. After watching one of the short videos, viewers can click to purchase the product or save it to purchase at a later time. Shoploop is currently focusing on beauty-related products, like makeup, skincare, and more. <br \/>\n<br \/>\nThe launch of Shopploop follows the companies current direction, as it has taken interest in shoppable content. Recently Google launched shoppable ads on YouTube. Creating shoppable multimedia content can immediately entice consumers, and providing immediate purchase abilities can increase sales among impulse buyers.<br \/>\n<br \/>\nImage Credit: Area 120<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Shoppable Video - <\/b>The emergence of Shoploop and shoppable videos is disrupting traditional e-commerce and presenting new opportunities for brands to offer interactive and entertaining shopping experiences to consumers.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Short-form Video - <\/b>The rise of short-form video is transforming video content consumption habits and calls for businesses to create short and engaging video content for marketing and advertising purposes.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Beauty-tech - <\/b>The intersection of beauty and technology is a growing trend, driven by the demand for personalized and innovative beauty products and services that incorporate technology to deliver more effective and efficient solutions.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. E-commerce - <\/b>The shoppable video trend presents an opportunity for e-commerce platforms and retailers to offer more engaging and convenient shopping experiences that bridge the gap between discovery and purchase.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Digital Advertising - <\/b>Short-form video is transforming digital advertising, presenting an opportunity for marketers to create more engaging and memorable video ads that resonate with consumers and drive conversions.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Beauty - <\/b>The beauty-tech trend presents an opportunity for beauty brands to innovate and differentiate themselves by incorporating technology to offer more personalized and effective solutions for consumers' beauty needs.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>4.7<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:73%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:27%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:56%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:44%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:12%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:88%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-553px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='433031'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:47%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:53%;'><\/div><\/div>","u":"\/trends\/video-shopping-platform","t":"Video Shopping Platform Releases : video shopping platform"},"471489":{"cn":"Tech","cu":"tech","t1":"Video Streaming NFT Integrations","pc":"1","ab":"<h2 class='tha__title2'>Youtube Announces Plans to Integrate NFTs This Year<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/NikoPajkovic'>Niko Pajkovic<\/a> \u2014 February 11, 2022 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/business'>Business<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/blog.youtube\/inside-youtube\/innovations-for-2022-at-youtube\/' class='tha__referenceLink' rel='nofollow noreferrer'>blog.youtube<\/a> & <a target='_blank' href='https:\/\/www.coinspeaker.com\/youtube-nfts-this-year\/' class='tha__referenceLink' rel='nofollow noreferrer'>coinspeaker<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fyoutube1\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Video+Streaming+NFT+Integrations+-+Youtube+Announces+Plans+to+Integrate+NFTs+This+Year&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fyoutube1\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fyoutube1&title=Video+Streaming+NFT+Integrations+-+Youtube+Announces+Plans+to+Integrate+NFTs+This+Year\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fyoutube1&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F478%2Fbrandcast.jpeg%3Fauto%3Dwebp&description=Video+Streaming+NFT+Integrations+-+Youtube+Announces+Plans+to+Integrate+NFTs+This+Year\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Video streaming giant YouTube is the latest major corporation to join the NFT (non-fungible token) revolution that is currently sweeping the media industry. In a recent blog post, the Google-owned company announced its plans to integrate NFTs into its platform by the end of the year. <br \/>\n<br \/>\nAccording to YouTube Chief Product Officer Neal Mohan, YouTube will be embracing NFT technology in an effort to strengthen relationships between creators and their fans. \"Giving a verifiable way for fans to own unique videos, photos, art, and even experiences from their favorite creators could be a compelling prospect for creators and their audiences,\" said Mohan in the new blog post. <br \/>\n<br \/>\nThe blog post, officially titled 'A Look at 2022: Community, Collaboration and Commerce,' arrives just one month after YouTube's CEO Susan Wojcicki teased that the company was considering dabbling in NFTs to increase creator revenue.<br \/>\n<br \/>\nImage Credit: Shutterstock<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. NFT Integration - <\/b>Companies are integrating NFT technology to enhance their services and strengthen relationships with their customers.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Verifiable Ownership - <\/b>Verifiable ownership of unique videos, photos, art, and experiences could be the new frontier in media consumption.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Creator Monetization - <\/b>NFTs provide creators with new monetization opportunities and a way to receive direct revenue from their fans.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Media - <\/b>NFTs offer new revenue streams and engagement options for media companies to explore.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. E-commerce - <\/b>The popularity of NFTs can be leveraged by e-commerce companies to create new markets and experiences for their consumers.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Art - <\/b>Artists can use NFTs to create verified digital ownership of their pieces, enabling them to sell and distribute their work more easily in the online marketplace.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>4.1<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:67%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:33%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:35%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:65%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:20%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:80%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-553px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='471489'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:41%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:59%;'><\/div><\/div>","u":"\/trends\/youtube1","t":"Video Streaming NFT Integrations : Youtube '"},"460248":{"cn":"Business","cu":"business","t1":"Advanced Live Commerce Features","pc":"3","ab":"<h2 class='tha__title2'>Taobao Live Announces Plan to Supercharge Its Livestream Ecosystem<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/NikoPajkovic'>Niko Pajkovic<\/a> \u2014 September 10, 2021 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/business'>Business<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/taobaolive.taobao.com\/' class='tha__referenceLink' rel='nofollow noreferrer'>taobaolive.taobao<\/a> & <a target='_blank' href='https:\/\/www.businesswire.com\/news\/home\/20210428005413\/en\/Taobao-Live-Enriches-its-Ecosystem-to-Fuel-Further-Success-for-Partners' class='tha__referenceLink' rel='nofollow noreferrer'>businesswire<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ftaobao-live\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Advanced+Live+Commerce+Features+-+Taobao+Live+Announces+Plan+to+Supercharge+Its+Livestream+Ecosystem&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ftaobao-live\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ftaobao-live&title=Advanced+Live+Commerce+Features+-+Taobao+Live+Announces+Plan+to+Supercharge+Its+Livestream+Ecosystem\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ftaobao-live&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F478%2Fbrandcast.jpeg%3Fauto%3Dwebp&description=Advanced+Live+Commerce+Features+-+Taobao+Live+Announces+Plan+to+Supercharge+Its+Livestream+Ecosystem\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Taobao Live, a popular Chinese livestream commerce channel owned by Alibaba, has announced its plan to \"supercharge\" its ecosystem by upgrading and introducing a range of new tools and cutting-edge technologies. The new developments will be directly geared towards improving the success of their partner merchants, brands, and Key Opinion Leaders (KOLs). <br \/>\n<br \/>\nTwo standout tools that the company plans to roll out this year intend to improve customer engagement and content marketing. An upgraded CRM tool will be launched to support sellers and KOLs by improving their ability to manage live streams, products, sales, and fan engagement via store-level private domains. Meanwhile, a new open and centralized portal will work to better connect products, merchants, and live streamers for innovative collaborations. <br \/>\n<br \/>\nIn addition, Taobao Live announced its plan to launch an intelligent live streaming camera powered by DAMO Academy\u2019s AI algorithms, which will enable real-time feedback to anchors during broadcasts.<br \/>\n<br \/>\nImage Credit: Taobao Live<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Upgraded CRM Tool for Livestream Commerce - <\/b>The upgraded CRM tool will revolutionize the way sellers and KOLs manage live streams, products, sales, and fan engagement via store-level private domains, presenting disruptive innovation opportunities for the e-commerce industry.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Centralized Portal for Innovative Collaborations - <\/b>The new open and centralized portal will bring products, merchants, and live streamers together, allowing for innovative collaborations and presenting disruptive innovation opportunities in the e-commerce industry.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Intelligent Live Streaming Camera with Real-time Feedback - <\/b>The intelligent live streaming camera powered by DAMO Academy's AI algorithms will provide real-time feedback to anchors during broadcasts, presenting disruptive innovation opportunities in the entertainment and broadcasting industries.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Livestream Commerce - <\/b>Taobao Live's plan to upgrade and introduce new tools and technologies will revolutionize the way brands, merchants, and KOLs engage with their customers via livestream commerce, presenting disruptive innovation opportunities in the e-commerce industry.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Entertainment - <\/b>The intelligent livestreaming camera powered by DAMO Academy's AI algorithms will provide anchors with real-time feedback during broadcasts, presenting disruptive innovation opportunities in the entertainment industry.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Broadcasting - <\/b>The intelligent live streaming camera powered by DAMO Academy's AI algorithms will revolutionize the way broadcasters engage with their audiences, presenting disruptive innovation opportunities in the broadcasting industry.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>3.1<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:47%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:53%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:29%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:71%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:17%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:83%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-0px;background-position-y:-158px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='460248'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:31%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:69%;'><\/div><\/div>","u":"\/trends\/taobao-live","t":"Advanced Live Commerce Features : Taobao Live"},"455708":{"cn":"Business","cu":"business","t1":"Livestream Shopping Solutions","pc":"2","ab":"<h2 class='tha__title2'>Streams.Live Updates the Traditional Teleshopping Channel Experience<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/LauraMcQuarrie'>Laura McQuarrie<\/a> \u2014 July 6, 2021 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/business'>Business<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='http:\/\/Streams.Live' class='tha__referenceLink' rel='nofollow noreferrer'>Streams.Live<\/a> & <a target='_blank' href='https:\/\/www.prnewswire.com\/news-releases\/oveit-launches-streamslive-to-help-retailers-deliver-a-better-more-modern-and-interactive-shopping-experience-301320393.html' class='tha__referenceLink' rel='nofollow noreferrer'>prnewswire<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fstreamslive\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Livestream+Shopping+Solutions+-+Streams.Live+Updates+the+Traditional+Teleshopping+Channel+Experience&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fstreamslive\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fstreamslive&title=Livestream+Shopping+Solutions+-+Streams.Live+Updates+the+Traditional+Teleshopping+Channel+Experience\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fstreamslive&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F478%2Fbrandcast.jpeg%3Fauto%3Dwebp&description=Livestream+Shopping+Solutions+-+Streams.Live+Updates+the+Traditional+Teleshopping+Channel+Experience\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Streams.Live is the name of the new livestream shopping technology from Oveit and it recognizes that the way retailers are doing business is changing along with consumer preferences and behaviors. Knowing that businesses need to adapt and offer solutions that are interactive, engaging, informative and entertaining, Oveit created Streams.Live to support retailers of all sizes. <br \/>\n<br \/>\nStreams.Live represents the next generation of teleshopping since it offers a more interactive experience that creates a relationship between the presenter, the products and the viewers. On the stream, people can ask questions, share thoughts with other users and make purchases with ease when they are ready to do so. According to Oveit, \"Streams.Live is generating eight times more interaction through comments than other forms of content, and shoppers spend three times more time watching a live video versus a pre-recorded video.\"<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Livestream Shopping - <\/b>Livestream shopping technology is changing the face of teleshopping by offering retailers an interactive and engaging platform that creates a relationship with viewers, resulting in increased views and purchases.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Interactive Retail Experiences - <\/b>Retailers of all sizes can create interactive and engaging shopping experiences that are informative, entertaining, and designed to meet ever-changing consumer preferences and behaviors.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Enhanced User Experience - <\/b>Streams.Live offers an enhanced user experience that allows viewers to interact with presenters and other users, ask questions and share thoughts, leading to increased engagement and sales.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. E-commerce - <\/b>E-commerce businesses can use livestream shopping technology to offer an interactive and engaging platform that creates a relationship with viewers, resulting in increased views and purchases.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Retail - <\/b>Retailers of all sizes can use interactive solutions to create engaging shopping experiences and meet ever-changing consumer preferences and behaviors, resulting in increased sales and customer loyalty.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Marketing and Advertising - <\/b>Livestream shopping technology can be used by marketing and advertising businesses to offer an interactive and engaging platform for their clients to showcase their products and services, ultimately leading to increased engagement and brand awareness.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>3.7<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:55%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:45%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:39%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:61%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:16%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:84%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='455708'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:37%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:63%;'><\/div><\/div>","u":"\/trends\/streamslive","t":"Livestream Shopping Solutions : Streams.Live"},"430109":{"cn":"Business","cu":"business","t1":"Live Streamed Shopping","pc":"1","ab":"<h2 class='tha__title2'>Livescale is an eCommerce Platform That Displays Live Streaming Videos<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/Grace.Mahas'>Grace Mahas<\/a> \u2014 June 2, 2020 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/business'>Business<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.livescale.tv\/live-shopping-streaming-events-e-commerce-checkout\/' class='tha__referenceLink' rel='nofollow noreferrer'>livescale<\/a> & <a target='_blank' href='https:\/\/www.instagram.com\/livescale.tv\/' class='tha__referenceLink' rel='nofollow noreferrer'>instagram<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Flivescale\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Live+Streamed+Shopping+-+Livescale+is+an+eCommerce+Platform+That+Displays+Live+Streaming+Videos&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Flivescale\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Flivescale&title=Live+Streamed+Shopping+-+Livescale+is+an+eCommerce+Platform+That+Displays+Live+Streaming+Videos\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Flivescale&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F478%2Fbrandcast.jpeg%3Fauto%3Dwebp&description=Live+Streamed+Shopping+-+Livescale+is+an+eCommerce+Platform+That+Displays+Live+Streaming+Videos\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Livescale is a new eCommerce platform that integrates with both Shopify and Salesforce and showcases products alongside a live-streamed video. The shopping platform offers integrated transactions on video, making the tool both a marketing and sales tool. Thus far, the Livescale has seen tremendous success and the tool boasts a 35% higher engagement rate to help convert leads into sales (with a 9.5% conversion rate). This is thanks to the reduced purchase period that overcomes consumer hesitation and increase spontaneous purchases. <br \/>\n<br \/>\nMoreover, Livescale ensures owners own all their data and metrics on their domain, with transparency for an accurate analysis. The platform also collects qualified leads for precise remarketing and better segmentation data. <br \/>\n<br \/>\n<br \/>\nImage Credit: Livescale<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Integrating Live Streaming - <\/b>By integrating live-streamed videos with ecommerce platforms like Shopify and Salesforce, businesses can enhance engagement rates and increase spontaneous purchases.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Reducing Purchase Period - <\/b>Livescale's integrated transactions on video help reduce the purchase period by overcoming consumer hesitation, presenting a disruptive innovation opportunity for businesses to increase sales.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Collecting Qualified Leads - <\/b>Livescale's ability to collect qualified leads for precise remarketing and better segmentation data offers businesses an opportunity for targeted marketing and personalized experiences.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Ecommerce - <\/b>The integration of live streaming in ecommerce platforms presents opportunities for brands to create immersive shopping experiences and boost online sales.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Marketing - <\/b>Live streamed shopping provides marketing professionals with the chance to engage audiences in real-time and drive conversions through interactive video content.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Data Analytics - <\/b>Live streaming platforms like Livescale provide an opportunity for the data analytics industry to offer more accurate analysis and insights, helping businesses make data-driven decisions.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>5.1<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:92%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:8%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:49%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:51%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:11%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:89%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='430109'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:51%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:49%;'><\/div><\/div>","u":"\/trends\/livescale","t":"Live Streamed Shopping : Livescale"}}</script> </div> </div> <footer class='thf' data-sv='Web 3 through Edgecast'> <div class='th__container'> <div class='thf__cont'> <div class='thf__links'> <a href='https://www.trendhunter.com/about-trend-hunter'>About Us & Contact</a>     <a href='https://www.jeremygutsche.com'>Innovation Keynote Speaker</a>     <a href='https://www.futurefestival.com'>Best Innovation Conference</a>     <a href='https://www.trendhunter.com/trendreports'>Custom Trend Reports</a> </div> <div class='thf__copyright'> <a href='https://www.trendhunter.com/'>Trends</a> Ⓒ 2024 <span itemprop='publisher' itemscope itemtype='https://schema.org/Organization'> <span itemprop='name'>TREND HUNTER Inc.</span> </span>     <a href='https://www.trendhunter.com/terms'>Terms of Use, Copyright Info & Privacy Policy</a> </div> </div> </div> </footer> <script> </script>   <script src="https://ajax.googleapis.com/ajax/libs/jquery/3.6.0/jquery.min.js" ></script>  <script src='https://www.trendhunter.com/apps/js/kite-header.js?v=17323.4' defer async></script> <script src='https://www.trendhunter.com/apps/redesign/ksite.js?v=17323.4' defer async></script> <script defer fetchpriority='low' type='text/javascript' async src='https://www.googletagmanager.com/gtm.js?id=GTM-NTQ3SGG'></script> <script type='text/javascript'> window.dataLayer = window.dataLayer || []; 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