Personalize your marketing mix with Zero Party Data

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4.2874-.8837.2738-1.5114.4684-1.5916.4936-.4933.1547-.5089.1703-.5736.635-.0488.3519-1.3393 10.3322-1.3393 10.3322l10.0562 1.8842 5.4487-1.1788S15.825 4.7414 15.813 4.6528Zm-4.0839-1.001-.8509.2634c.0003-.06.0006-.119.0006-.1835 0-.5623-.0781-1.015-.2033-1.374.503.0632.838.6355 1.0536 1.294Zm-1.6776-1.1826c.1399.3504.2308.8533.2308 1.5319 0 .0347-.0003.0665-.0006.0986l-1.7574.5442c.3384-1.306.9727-1.9367 1.5272-2.1747Zm-.6756-.6395c.0982 0 .197.0333.2917.0984-.7288.343-1.51 1.2067-1.8399 2.9315l-1.3891.4302c.3864-1.3156 1.304-3.4601 2.9373-3.4601Z"/> <path fill="#5E8E3E" d="M15.6571 4.513c-.0641-.0053-1.4193-.1057-1.4193-.1057s-.9412-.9344-1.0445-1.0379c-.0387-.0384-.0908-.0582-.1454-.0667l-.7603 15.5526 5.4483-1.1786s-1.9128-12.932-1.9248-13.0205c-.0122-.0887-.0899-.1377-.154-.1431Z"/> <path fill="#fff" d="m10.4358 7.5199-.6719 1.9985s-.5886-.3142-1.3102-.3142c-1.0578 0-1.111.6639-1.111.8312 0 .9127 2.3793 1.2625 2.3793 3.4004 0 1.6821-1.0669 2.7653-2.5054 2.7653-1.7262 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0-.3.0472-.3927.1402-.0923.0926-.155.2336-.1865.419l-.0114.0624h-.2105s-.0256-.001-.0311.0267l-.0344.1923c-.0025.0181.0055.0297.0301.0297h.2049l-.2078 1.1555c-.0162.0931-.0349.1696-.0557.2276-.0203.0572-.0401.1001-.0647.1314-.0237.03-.046.0522-.0848.0652a.3482.3482 0 0 1-.1092.0156.4072.4072 0 0 1-.0743-.0082.217.217 0 0 1-.0501-.0161s-.0239-.009-.0335.0148a32.0176 32.0176 0 0 0-.0688.1877c-.0064.0183.0027.0326.0143.0369a.7554.7554 0 0 0 .0848.0248c.0515.012.095.0127.1358.0127.0853 0 .1632-.012.2277-.0352.0648-.0234.1213-.064.1714-.1189.054-.0595.088-.1216.1204-.2067.0321-.084.0597-.1884.0816-.31l.209-1.1771h.3054s.0257.0009.031-.027l.0346-.192c.0023-.0184-.0054-.0297-.0303-.0297h-.2965c.0016-.0066.015-.1105.049-.2083.0146-.0416.0419-.0754.0649-.0985a.196.196 0 0 1 .0778-.0481.3239.3239 0 0 1 .0996-.0141.3904.3904 0 0 1 .0761.0075.55.55 0 0 1 .0474.0116c.0303.009.0344.0002.0404-.0143l.0709-.1938c.0072-.021-.0108-.0298-.0171-.0323Zm-4.143 1.997c0 .0155-.0112.028-.0267.028h-.246c-.0155 0-.0264-.0125-.0264-.028V8.3756c0-.0154.011-.0279.0265-.0279h.2459c.0155 0 .0266.0125.0266.028v1.9706Z"/> </svg>  <span> Commerce Cloud </span> </a> <a href="/platforms/woocommerce" class="flex items-center gap-2 px-2 py-1 rounded-md hover:bg-gray-100">  <svg class="h-5 w-5 mr-1 text-gray-200" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 20 20"> <g clip-path="url(#a)"> <path fill="#FCFEF5" d="M16.6667 0H3.3333C1.4923 0 0 1.4924 0 3.3333v13.3334C0 18.5076 1.4924 20 3.3333 20h13.3334C18.5076 20 20 18.5076 20 16.6667V3.3333C20 1.4923 18.5076 0 16.6667 0Z"/> <path fill="#9B5C8F" d="M2.9152 4.8262H17.076c.8962 0 1.6217.7254 1.6217 1.6216v5.4053c0 .8962-.7255 1.6217-1.6217 1.6217h-5.0781l.697 1.7069-3.0655-1.7069H2.9224c-.896 0-1.6216-.7255-1.6216-1.6217V6.4478c-.007-.889.7182-1.6216 1.6144-1.6216Z"/> <path fill="#fff" d="M2.2924 6.3048c.099-.1344.2475-.205.4455-.2192.3608-.0284.5659.1413.6153.509.2192 1.478.4597 2.7299.7142 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1.6618-1.0608.3677-.6082.5516-1.273.5516-2.0014.0071-.5515-.1131-1.0113-.3394-1.3931Zm-.891 1.9589c-.0991.4667-.2759.8132-.5376 1.0466-.205.1839-.396.2616-.5727.2263-.1698-.0354-.3113-.1838-.4173-.4597-.0849-.2192-.1272-.4384-.1272-.6435 0-.1768.0141-.3536.0494-.5162.0637-.29.1839-.573.3748-.8416.2334-.3466.4809-.488.7355-.4385.1697.0354.3112.184.4172.4597.0849.2192.1273.4385.1273.6436 0 .1838-.0141.3607-.0494.5233Zm-3.536-1.959c-.2546-.4454-.6365-.7141-1.1315-.8203-.1343-.0283-.2616-.0424-.3819-.0424-.6789 0-1.2305.3536-1.662 1.0608-.3676.601-.5515 1.2658-.5515 1.9943 0 .5445.1132 1.0112.3395 1.4002.2545.4455.6294.7142 1.1314.8203.1345.0283.2617.0425.382.0425.6859 0 1.2375-.3536 1.6618-1.0608.3678-.6082.5516-1.273.5516-2.0014 0-.5515-.1131-1.0114-.3394-1.3932Zm-.8981 1.959c-.099.4667-.2759.8132-.5375 1.0466-.2051.1839-.396.2616-.5729.2263-.1696-.0354-.3111-.1838-.4172-.4597-.0848-.2192-.1272-.4384-.1272-.6435 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gap-2 px-2 py-1 rounded-md hover:bg-gray-100">  <svg class="h-5 w-5 mr-1" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M14.302 20H5.698a1.398 1.398 0 0 1-1.396-1.398V1.398A1.398 1.398 0 0 1 5.698 0h8.604a1.399 1.399 0 0 1 1.396 1.398v17.204A1.398 1.398 0 0 1 14.302 20ZM5.698.645a.753.753 0 0 0-.751.753v17.204a.753.753 0 0 0 .751.753h8.604a.753.753 0 0 0 .751-.753V1.398a.753.753 0 0 0-.751-.753H5.698Z" fill="#000"/><path d="M12.283 1.72H7.717L6.547.55l.455-.455.981.98h4.034l.981-.98.455.455-1.17 1.17ZM12.152 17.205H7.85v.645h4.302v-.645Z" fill="#000"/></svg>  <span> Mobile SDK </span> </a> </div> </div> <div class="pt-2"> <p class="mb-3 px-2 font-medium uppercase text-[#6B7280] text-sm"> Integrations </p> <div class="px-2"> <a href="/integrations/google-analytics-4" class="flex items-center gap-2 px-2 py-1 rounded-md hover:bg-gray-100">  <svg class="h-5 w-5 mr-1" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 20 20"> <path fill="#FCFEF5" d="M16.6667 0H3.3333C1.4923 0 0 1.4924 0 3.3333v13.3334C0 18.5076 1.4924 20 3.3333 20h13.3334C18.5076 20 20 18.5076 20 16.6667V3.3333C20 1.4923 18.5076 0 16.6667 0Z"/> <path fill="#F9AB00" d="M17.0457 15.8436c.0058 1.0704-.8574 1.9419-1.9271 1.9477a1.8471 1.8471 0 0 1-.2386-.0135c-.9927-.1468-1.72-1.0107-1.6956-2.0137V4.2321c-.0237-1.0043.7054-1.8681 1.6988-2.0137 1.0627-.1244 2.0253.6362 2.1497 1.6988a1.907 1.907 0 0 1 .0128.2354v11.691Z"/> <path fill="#E37400" d="M4.8929 13.9319c1.0665 0 1.931.8645 1.931 1.931 0 1.0664-.8645 1.9309-1.931 1.9309s-1.931-.8645-1.931-1.9309c0-1.0665.8645-1.931 1.931-1.931Zm5.0804-5.852c-1.0716.059-1.9027.9575-1.8777 2.0304v5.1863c0 1.4076.6195 2.2619 1.527 2.444 1.0472.2123 2.0675-.4643 2.2798-1.5116a1.8917 1.8917 0 0 0 .0385-.3892v-5.8193c.0019-1.0703-.8639-1.9393-1.9342-1.9412-.011 0-.0225 0-.0334.0006Z"/> </svg>  <span> GA4 </span> </a> <a href="/integrations/klaviyo" class="flex items-center gap-2 px-2 py-1 rounded-md hover:bg-gray-100">  <svg class="h-5 w-5 mr-1" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 20 20"> <path fill="#FCFEF5" d="M16.6667 0H3.3333C1.4923 0 0 1.4924 0 3.3333v13.3334C0 18.5076 1.4924 20 3.3333 20h13.3334C18.5076 20 20 18.5076 20 16.6667V3.3333C20 1.4923 18.5076 0 16.6667 0Z"/> <path fill="#000" d="M18 15.3574H2V4.6435h16l-3.351 5.357L18 15.3574Z"/> </svg>  <span> Klaviyo </span> </a> <a href="/integrations/segment" class="flex items-center gap-2 px-2 py-1 rounded-md hover:bg-gray-100">  <svg width="21" height="20" viewBox="0 0 21 20" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_4847_508)"> <g clip-path="url(#clip1_4847_508)"> <path d="M17.0002 0H3.66683C1.82588 0 0.333496 1.49238 0.333496 3.33333V16.6667C0.333496 18.5076 1.82588 20 3.66683 20H17.0002C18.8411 20 20.3335 18.5076 20.3335 16.6667V3.33333C20.3335 1.49238 18.8411 0 17.0002 0Z" fill="#FCFEF5"/> <g clip-path="url(#clip2_4847_508)"> <path d="M12.3023 12.7183H3.1018C2.67923 12.7183 2.3335 12.3725 2.3335 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2.57715 10.3422 2.57715C11.0913 2.57715 11.8404 2.69239 12.5511 2.90368C12.9545 3.03813 13.185 3.4607 13.0505 3.86406C12.9161 4.26742 12.4935 4.49792 12.0901 4.36346C11.5331 4.19059 10.9377 4.09455 10.3422 4.09455C7.72999 4.09455 5.46349 5.76562 4.71439 8.26262C4.59914 8.60836 4.29182 8.81964 3.96529 8.81964Z" fill="#49B881"/> <path d="M14.8962 5.89892C15.3206 5.89892 15.6645 5.55494 15.6645 5.13061C15.6645 4.70629 15.3206 4.3623 14.8962 4.3623C14.4719 4.3623 14.1279 4.70629 14.1279 5.13061C14.1279 5.55494 14.4719 5.89892 14.8962 5.89892Z" fill="#99CFAC"/> <path d="M5.77124 15.6567C6.19556 15.6567 6.53954 15.3127 6.53954 14.8884C6.53954 14.4641 6.19556 14.1201 5.77124 14.1201C5.34691 14.1201 5.00293 14.4641 5.00293 14.8884C5.00293 15.3127 5.34691 15.6567 5.77124 15.6567Z" fill="#99CFAC"/> </g> </g> </g> <defs> <clipPath id="clip0_4847_508"> <rect width="20" height="20" fill="white" transform="translate(0.333496)"/> </clipPath> <clipPath id="clip1_4847_508"> <rect width="20" height="20" fill="white" transform="translate(0.333496)"/> </clipPath> <clipPath id="clip2_4847_508"> <rect width="16" height="16" fill="white" transform="translate(2.3335 2)"/> </clipPath> </defs> </svg>  <span> Segment </span> </a> <a href="/integrations/rockerbox" class="flex items-center gap-2 px-2 py-1 rounded-md hover:bg-gray-100">  <svg class="h-5 w-5 mr-1" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 20 20"> <path fill="#FCFEF5" d="M16.6667 0H3.3333C1.4923 0 0 1.4924 0 3.3333v13.3334C0 18.5076 1.4924 20 3.3333 20h13.3334C18.5076 20 20 18.5076 20 16.6667V3.3333C20 1.4923 18.5076 0 16.6667 0Z"/> <path fill="#7B5DF4" d="M10.2168 6.113H5.9993v4.1231h4.2175V6.1129Z"/> <path fill="#7B5DF4" d="M2 10.0025v7.7729h4.1574v-7.7729H2ZM17.9971 2.2265h-3.9993v4.031h3.9993v-4.031Z"/> <path fill="#A793F7" d="M5.9993 10.0025v7.7729h4.1479v-7.7729h-4.148Z"/> <path fill="#A793F7" d="M9.998 6.116v4.0524h7.9985V6.1159H9.998Z"/> <path fill="#D3C9FB" d="M9.998 10.0025v7.7729h3.9993v-3.8896h3.9992v-3.8833H9.998Z"/> <path fill="#fff" d="M18.0001 13.7751h-4.1163v3.9971h4.1163v-3.9971Z"/> </svg>  <span> Rockerbox </span> </a> <a href="/integrations/shopify-flow" class="flex items-center gap-2 px-2 py-1 rounded-md hover:bg-gray-100">  <svg class="h-5 w-5 mr-1" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 20 20"> <path fill="#FCFEF5" d="M16.6667 0H3.3333C1.4923 0 0 1.4924 0 3.3333v13.3334C0 18.5076 1.4924 20 3.3333 20h13.3334C18.5076 20 20 18.5076 20 16.6667V3.3333C20 1.4923 18.5076 0 16.6667 0Z"/> <path fill="url(#flow_gradient)" d="M16 2H4c-1.1046 0-2 .8954-2 2v12c0 1.1046.8954 2 2 2h12c1.1046 0 2-.8954 2-2V4c0-1.1046-.8954-2-2-2Z"/> <path fill="#fff" stroke="#000" stroke-width="0.638889" d="M8.5703 12.4434c0 .9282-.7524 1.6806-1.6805 1.6806-.9282 0-1.6806-.7524-1.6806-1.6806 0-.9282.7524-1.6806 1.6806-1.6806.9281 0 1.6805.7524 1.6805 1.6806Z"/> <path fill="#A1A1AA" stroke="#000" stroke-width="0.638889" d="M14.792 12.4434c0 .9282-.7524 1.6806-1.6806 1.6806-.9281 0-1.6805-.7524-1.6805-1.6806 0-.9282.7524-1.6806 1.6805-1.6806.9282 0 1.6806.7524 1.6806 1.6806Z"/> <path fill="#fff" stroke="#000" stroke-width="0.638889" d="M11.6812 7.556c0 .9282-.7524 1.6806-1.6806 1.6806-.9281 0-1.6805-.7524-1.6805-1.6806 0-.9281.7524-1.6805 1.6805-1.6805.9282 0 1.6806.7524 1.6806 1.6805Z"/> <path fill="#000" d="M12.0643 9.8287a.3333.3333 0 0 0-.5717.3429l.5717-.3429Zm-.5717.3429.686 1.1434.5717-.343-.686-1.1433-.5717.3429Z"/> <defs> <linearGradient id="flow_gradient" x1="4.5498" x2="21.4591" y1="2" y2="12.3473" gradientUnits="userSpaceOnUse"> <stop stop-color="#D0F224"/> <stop offset="1" stop-color="#79DFFF"/> </linearGradient> </defs> </svg>  <span> Shopify Flow </span> </a> <a href="/integrations" class="block px-2 py-1 mt-2 text-sm underline underline-offset-2 hover:text-gray-100"> See All Integrations → </a> </div> </div> <div class="pt-2"> <p class="mb-3 px-2 font-medium uppercase text-[#6B7280] text-sm"> Use case </p> <div class="px-2"> <a href="/use-cases/attribution" class="flex items-center gap-2 px-2 py-1 rounded-md hover:bg-gray-100"> <img src="/assets/images/nav/attribution.svg"> <span> Attribution </span> </a> <a href="/use-cases/personalization" class="flex items-center gap-2 px-2 py-1 rounded-md hover:bg-gray-100"> <img src="/assets/images/nav/personalization.svg"> <span> Personalization </span> </a> <a href="/use-cases/customer-research/" class="flex items-center gap-2 px-2 py-1 rounded-md hover:bg-gray-100"> <img src="/assets/images/nav/research.svg"> <span> Research </span> </a> <a href="/use-cases/conversion-rate-optimization" class="flex items-center gap-2 px-2 py-1 rounded-md hover:bg-gray-100"> <img src="/assets/images/nav/cro.svg"> <span> CRO </span> </a> </div> </div> </div> </div>  <div class="space-y-2"> <a href="/pricing" class="block font-bold text-lg text-[#3F3F4C]"> Pricing → </a> </div>  <div class="space-y-2"> <a href="/case-studies" class="block font-bold text-lg text-[#3F3F4C]"> Our Customers → </a> </div>  <div x-data="{ openResources: false }"> <button @click="openResources = !openResources" class="flex justify-between items-center w-full text-[#3F3F4C] font-bold text-lg text-left"> Resources <svg :class="openResources ? 'rotate-180' : ''" class="w-5 h-5 transform transition-transform" fill="none" viewBox="0 0 24 24" stroke="currentColor"> <path stroke-linecap="round" stroke-linejoin="round" d="M19 9l-7 7-7-7" /> </svg> </button> <div x-show="openResources" class="mt-8 space-y-2"> <a class="grid grid-cols-[130px_auto] gap-4 px-2 items-center" href="/learn/attribution-academy"> <img class="w-full rounded-md shadow-sm" src="/assets/images/nav/attribution-academy.svg"> <h3 class="text-base font-medium text-[#111827] leading-normal"> Attribution Academy <span class="text-sm font-medium nav-new-tag inline px-2 py-1"> New </span> </h3> </a> <div class="pt-8"> <p class="mb-3 px-2 font-medium uppercase text-[#6B7280] text-sm"> Support </p> <div class="px-2"> <a href="https://docs.fairing.co" class="flex items-center gap-2 px-2 py-1 rounded-md hover:bg-gray-100"> <img width="20" height="20" class="h-5 w-5 mr-1" src="/assets/images/nav/docs-icon.svg" aria-hidden="true"> <span> Docs </span> </a> <div onclick="Intercom('showNewMessage')" class="cursor-pointer flex items-center gap-2 px-2 py-1 rounded-md hover:bg-gray-100"> <img width="20" height="20" class="h-5 w-5 mr-1" src="/assets/images/nav/contact-us-icon.svg" aria-hidden="true"> <span> Contact Us </span> </div> <a href="https://docs.fairing.co/docs/faqs" class="flex items-center gap-2 px-2 py-1 rounded-md hover:bg-gray-100"> <img width="20" height="20" class="h-5 w-5 mr-1" src="/assets/images/nav/faqs-icon.svg" aria-hidden="true"> <span> FAQs </span> </a> </div> </div> <div class="pt-2"> <p class="mb-3 px-2 font-medium uppercase text-[#6B7280] text-sm"> Partner </p> <div class="px-2"> <a href="/partner-program" class="cursor-pointer flex items-center gap-2 px-2 py-1 rounded-md hover:bg-gray-100"> <img width="20" height="20" class="h-5 w-5 mr-1" src="/assets/images/nav/partner-program-icon.svg" aria-hidden="true"> <span> Partner Program </span> </a> <a href="/partners" class="cursor-pointer flex items-center gap-2 px-2 py-1 rounded-md hover:bg-gray-100"> <img width="20" height="20" class="h-5 w-5 mr-1" src="/assets/images/nav/company-icon.svg" aria-hidden="true"> <span> Partner Directory </span> </a> </div> </div> <div class="pt-2"> <p class="mb-3 px-2 font-medium uppercase text-[#6B7280] text-sm"> Company </p> <div class="px-2"> <a href="/about" class="cursor-pointer flex items-center gap-2 px-2 py-1 rounded-md hover:bg-gray-100"> <img width="20" height="20" class="h-5 w-5 mr-1" src="/assets/images/nav/company-icon.svg" aria-hidden="true"> <span> About </span> </a> <a href="/blog" class="cursor-pointer flex items-center gap-2 px-2 py-1 rounded-md hover:bg-gray-100"> <img width="20" height="20" class="h-5 w-5 mr-1" src="/assets/images/nav/blog-icon.svg" aria-hidden="true"> <span> <span> Blog </span> </a> <a href="https://jobs.ashbyhq.com/fairing" target="_blank" class="flex items-center gap-2 px-2 py-1 rounded-md hover:bg-gray-100"> <img width="20" height="20" class="h-5 w-5 mr-1" src="/assets/images/nav/work-with-us-icon.svg" aria-hidden="true"> <span> Work with Us </span> </a> <a href="/blog/company/what-is-a-fairing" class="flex items-center gap-2 px-2 py-1 rounded-md hover:bg-gray-100"> <img width="20" height="20" class="h-5 w-5 mr-1" src="/assets/images/nav/what-is-icon.svg" aria-hidden="true"> <span> What is a Fairing? </span> </a> <a href="/resource-center/" class="flex items-center gap-2 px-2 py-1 rounded-md hover:bg-gray-100"> <img width="20" height="20" class="h-5 w-5 mr-1" src="/assets/images/nav/docs-icon.svg" aria-hidden="true"> <span> Resource Center </span> </a> </div> </div> </div> </div>  <div class="flex flex-1 justify-between items-center gap-6 p-8"> <a href="https://meetings.fairing.co/meetings/fairing/product-demo-round-robin" class="py-4 text-base font-medium leading-6 text-black text-center"> Book a Demo </a> <a href="https://app.fairing.co" class="px-8 py-4 rounded-md bg-gray-900 hover:bg-gray-700 text-base font-medium leading-none text-white transition-all text-center"> Get Started </a> </div> </div> </div> </div>  </header> <div class="relative"> <main>  <div class="relative isolate overflow-hidden use-case-two_hero-section"> <img class="absolute block max-w-none top-24 md:top-16 -left-[50%] lg:left-0 w-[200%] lg:w-[100%] -z-[9]" src="/assets/images/integrations/fairing-wavy-lines.svg" aria-hidden="true" > <div class="mx-auto max-w-7xl px-6 pb-24 pt-10 lg:flex lg:px-8 lg:pt-40 lg:pb-24"> <div class="mx-auto max-w-2xl z-10 md:pr-40 lg:pr-24 lg:mx-0 lg:max-w-xl lg:flex-shrink-0 lg:pt-8"> <h1 class="mt-10 text-4xl font-semibold tracking-tight text-[#1E233C] sm:text-6xl"> Communicate with people, not personas </h1> <p class="mt-6 text-lg leading-6 text-[#1E233C]"> Say bye to generic marketing communications. Ask, capture, and communicate with customer-provided zero-party data. </p> <div class="mt-10 flex items-center gap-x-6"> <a href="https://app.fairing.co" class="rounded-md bg-gray-900 px-5 py-3 text-base text-white shadow-sm hover:bg-gray-700 focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-gray-700 transition-all"> Get started </a> <a href="/demo/interactive" class="text-sm leading-6 text-[#1E233C]"> See Interactive Demo <span aria-hidden="true">→</span> </a> </div> </div> <div class="mx-auto mt-16 flex max-w-2xl sm:mt-24 lg:ml-10 lg:mr-0 lg:mt-0 lg:max-w-none lg:flex-none xl:ml-32"> <div class="max-w-3xl flex-none sm:max-w-5xl lg:max-w-none z-10"> <div id="use-case-two_images" class="relative text-end -m-2 rounded-xl p-2lg:-m-4 lg:p-4"> <picture><source type="image/webp" srcset="/assets/images/use-cases/personalization/hero-section-3@768w.webp 768w" sizes="(min-width: 768px) 768px,(min-width: 1200px) 1200px,380px"><img alt="graphic showing Fairing Question Stream asking a question in the post purchase order confirmation page" class="inline-block absolute left-0 top-20 z-30 w-80 rounded-[11px] md:right-[50rem] lg:-left-40" loading="lazy" decoding="async" src="/assets/images/use-cases/personalization/hero-section-3@768w.png" width="768" height="730"></picture> <picture><source type="image/webp" srcset="/assets/images/use-cases/personalization/hero-section-2@348w.webp 348w" sizes="(min-width: 768px) 768px,(min-width: 1200px) 1200px,380px"><img alt="graphic showing how zero party data captured in Fairing post purchase surveys are used in marketing communications" class="inline-block absolute left-36 -top-8 z-20 w-64 rounded-[40px]" loading="lazy" decoding="async" src="/assets/images/use-cases/personalization/hero-section-2@348w.png" width="348" height="709"></picture> <picture><source type="image/webp" srcset="/assets/images/use-cases/personalization/hero-section-1@348w.webp 348w, /assets/images/use-cases/personalization/hero-section-1@768w.webp 768w" sizes="(min-width: 768px) 768px,(min-width: 1200px) 1200px,380px"><source type="image/png" srcset="/assets/images/use-cases/personalization/hero-section-1@348w.png 348w, /assets/images/use-cases/personalization/hero-section-1@768w.png 768w" sizes="(min-width: 768px) 768px,(min-width: 1200px) 1200px,380px"><img alt="graphic showing how post purchase survey data is used in marketing campaigns" class="inline-block w-96 ml-80 mr-3 z-20 rounded-[11px] md:mr-80 md:ml-[23rem]" loading="lazy" decoding="async" src="/assets/images/use-cases/personalization/hero-section-1@348w.png" width="768" height="829"></picture> </div> </div> </div> </div> </div>   <div class="bg-white py-16 lg:pt-24"> <div class="grid-cols-4 justify-center text-center md:pb-10"> <img class="inline mx-5 mb-5 md:mb-0" src="/assets/images/customer-logos/kitsch.svg" alt="Allbirds"> <svg class="inline mx-5 mb-5 md:mb-0" xmlns="http://www.w3.org/2000/svg" width="130" height="41" viewBox="0 0 130 41" fill="none"> <path d="M83.1843 13.5764H47.0593V25.9014H83.1843V13.5764Z" fill="white"/> <path d="M80.3992 17.6665C80.2452 17.3908 80.0792 17.1945 79.9041 17.0866C79.7281 16.9767 79.5469 16.9208 79.3719 16.9208C79.1969 16.9208 79.0177 16.9767 78.8416 17.0866C78.6637 17.1945 78.4986 17.3908 78.3435 17.6665C78.1904 17.9441 78.0624 18.3169 77.9634 18.7869C77.8634 19.2589 77.8023 19.8505 77.7783 20.5667H80.9645C80.9405 19.8505 80.8804 19.2589 80.7795 18.7869C80.6804 18.318 80.5523 17.9452 80.3983 17.6665H80.3992Z" fill="#F15A2C"/> <path d="M76.8206 9.41874C74.5678 2.30856 71.7807 7.88024 65.2462 3.37695C58.4936 8.08152 55.8126 2.1133 53.4578 9.41874C44.9934 11.8213 46.9983 13.5689 41.5342 20.2788C46.6801 26.5806 45.3147 29.3356 53.4578 31.2409C55.7035 38.9408 58.4936 32.2721 65.2462 37.377C71.9958 31.0751 73.6004 39.7503 76.8206 31.2409C84.5305 29.2346 83.6703 26.2843 88.7092 20.2788C83.2451 14.0693 84.7477 12.0178 76.8206 9.41874ZM77.1748 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At the right time. </p> <p class="mt-4 text-2xl leading-8 text-[#1E233C] dont-medium"> Fairing provides immediately-actionable data to help you execute better campaigns. </p> </div> <div class="grid grid-cols-1 gap-x-8 gap-y-16 sm:gap-x-20 lg:grid-cols-2 items-center"> <div class="sm:px-6 lg:px-0 lg:order-2"> <div class="relative isolate px-6 pb-8 pt-8 sm:mx-auto sm:max-w-2xl sm:pt-16 md:pb-0 lg:mx-0 lg:max-w-none"> <picture><source type="image/webp" srcset="/assets/images/use-cases/personalization/fairing-surveys-data@348w.webp 348w, /assets/images/use-cases/personalization/fairing-surveys-data@768w.webp 768w" sizes="(min-width: 768px) 768px,(min-width: 1200px) 1200px,380px"><source type="image/png" srcset="/assets/images/use-cases/personalization/fairing-surveys-data@348w.png 348w, /assets/images/use-cases/personalization/fairing-surveys-data@768w.png 768w" sizes="(min-width: 768px) 768px,(min-width: 1200px) 1200px,380px"><img alt="graphic showing data from fairing surveys used in Klaviyo segmentation and campaigns." class="use-case-two_body-images" loading="lazy" decoding="async" src="/assets/images/use-cases/personalization/fairing-surveys-data@348w.png" width="768" height="733"></picture> </div> </div> <div class="px-6 md:px-0 lg:pr-4 lg:pt-4 lg:order-1"> <div class="mx-auto max-w-2xl lg:mx-0 lg:max-w-lg"> <div class="mt-10 max-w-xl space-y-8 text-base leading-7 text-gray-600 lg:max-w-none"> <div class="grid grid-cols-[auto_1fr] gap-x-6"> <svg class="w-[48px] h-[48px]" xmlns="http://www.w3.org/2000/svg" width="48" height="49" viewBox="0 0 48 49" fill="none"> <path d="M11.2 38.777C10.32 38.777 9.56667 38.4636 8.94 37.837C8.31333 37.2103 8 36.457 8 35.577V16.377C8 15.497 8.31333 14.7436 8.94 14.117C9.56667 13.4903 10.32 13.177 11.2 13.177H27.36C27.2533 13.7103 27.2 14.2436 27.2 14.777C27.2 15.3103 27.2533 15.8436 27.36 16.377H11.2L24 24.377L29.84 20.737C30.2133 21.0836 30.62 21.3836 31.06 21.637C31.5 21.8903 31.96 22.1103 32.44 22.297L24 27.577L11.2 19.577V35.577H36.8V22.617C37.4133 22.4836 37.9867 22.297 38.52 22.057C39.0533 21.817 39.5467 21.5236 40 21.177V35.577C40 36.457 39.6867 37.2103 39.06 37.837C38.4333 38.4636 37.68 38.777 36.8 38.777H11.2ZM35.2 19.577C33.8667 19.577 32.7333 19.1103 31.8 18.177C30.8667 17.2436 30.4 16.1103 30.4 14.777C30.4 13.4436 30.8667 12.3103 31.8 11.377C32.7333 10.4436 33.8667 9.97696 35.2 9.97696C36.5333 9.97696 37.6667 10.4436 38.6 11.377C39.5333 12.3103 40 13.4436 40 14.777C40 16.1103 39.5333 17.2436 38.6 18.177C37.6667 19.1103 36.5333 19.577 35.2 19.577Z" fill="#43AA96"/> </svg> <div> <h3 class="text-2xl text-[#111827] font-medium mb-3"> Unique customers deserve unique emails </h3> <p class="text-lg text-[#1E233C]"> Capture your customers’ interests, pain points, and needs, and tailor campaigns with that data. </p> </div> </div> <div class="grid grid-cols-[auto_1fr] gap-x-6"> <svg class="w-[48px] h-[48px]" xmlns="http://www.w3.org/2000/svg" width="48" height="49" viewBox="0 0 48 49" fill="none"> <path d="M8 37.8506V10.9033L40 24.377L8 37.8506ZM11.3684 32.798L31.3263 24.377L11.3684 15.9559V21.8506L21.4737 24.377L11.3684 26.9033V32.798Z" fill="#43AA96"/> </svg> <div> <h3 class="text-2xl text-[#111827] font-medium mb-3"> Survey, segment, send </h3> <p class="text-lg text-[#1E233C]"> Create segments in Klaviyo and Yotpo, and send hyper-personalized campaigns from your post-purchase survey results. </p> </div> </div> </div> </div> </div> </div> <div class="grid grid-cols-1 gap-x-8 gap-y-16 sm:gap-x-20 lg:grid-cols-2 items-center"> <div class="sm:px-6 lg:px-0"> <div class="relative isolate px-6 pt-8 sm:mx-auto sm:max-w-2xl sm:pt-16 lg:mx-0 lg:max-w-none"> <picture><source type="image/webp" srcset="/assets/images/use-cases/personalization/fairing-customer-profile@348w.webp 348w, /assets/images/use-cases/personalization/fairing-customer-profile@768w.webp 768w" sizes="(min-width: 768px) 768px,(min-width: 1200px) 1200px,380px"><source type="image/png" srcset="/assets/images/use-cases/personalization/fairing-customer-profile@348w.png 348w, /assets/images/use-cases/personalization/fairing-customer-profile@768w.png 768w" sizes="(min-width: 768px) 768px,(min-width: 1200px) 1200px,380px"><img alt="graphic showing the profile of a customer being enhanced with data from Fairing." class="use-case-two_body-images" loading="lazy" decoding="async" src="/assets/images/use-cases/personalization/fairing-customer-profile@348w.png" width="768" height="726"></picture> </div> </div> <div class="px-6 md:px-0 lg:pr-4 lg:pt-4"> <div class="mx-auto max-w-2xl lg:mx-0 lg:max-w-lg"> <div class="mt-10 max-w-xl space-y-8 text-base leading-7 text-gray-600 lg:max-w-none"> <div class="grid grid-cols-[auto_1fr] gap-x-6"> <svg class="w-[48px] h-[48px]" xmlns="http://www.w3.org/2000/svg" width="48" height="49" viewBox="0 0 48 49" fill="none"> <path d="M22.4 32.377H35.2V31.497C35.2 30.297 34.6133 29.3436 33.44 28.637C32.2667 27.9303 30.72 27.577 28.8 27.577C26.88 27.577 25.3333 27.9303 24.16 28.637C22.9867 29.3436 22.4 30.297 22.4 31.497V32.377ZM28.8 25.977C29.68 25.977 30.4333 25.6636 31.06 25.037C31.6867 24.4103 32 23.657 32 22.777C32 21.897 31.6867 21.1436 31.06 20.517C30.4333 19.8903 29.68 19.577 28.8 19.577C27.92 19.577 27.1667 19.8903 26.54 20.517C25.9133 21.1436 25.6 21.897 25.6 22.777C25.6 23.657 25.9133 24.4103 26.54 25.037C27.1667 25.6636 27.92 25.977 28.8 25.977ZM11.2 37.177C10.32 37.177 9.56667 36.8636 8.94 36.237C8.31333 35.6103 8 34.857 8 33.977V14.777C8 13.897 8.31333 13.1436 8.94 12.517C9.56667 11.8903 10.32 11.577 11.2 11.577H20.8L24 14.777H36.8C37.68 14.777 38.4333 15.0903 39.06 15.717C39.6867 16.3436 40 17.097 40 17.977V33.977C40 34.857 39.6867 35.6103 39.06 36.237C38.4333 36.8636 37.68 37.177 36.8 37.177H11.2ZM11.2 33.977H36.8V17.977H22.68L19.48 14.777H11.2V33.977Z" fill="#43AA96"/> </svg> <div> <h3 class="text-2xl text-[#111827] font-medium mb-3"> Build a complete profile of your customer </h3> <p class="text-lg text-[#1E233C]"> Augment customer profiles in your CDP with direct-from-customer survey data. </p> </div> </div> <div class="grid grid-cols-[auto_1fr] gap-x-6"> <svg class="w-[48px] h-[48px]" xmlns="http://www.w3.org/2000/svg" width="48" height="49" viewBox="0 0 48 49" fill="none"> <path d="M8 38.5992V31.4881H40V38.5992H8ZM11.5556 36.8214H15.1111V33.2658H11.5556V36.8214ZM8 17.2658V10.1547H40V17.2658H8ZM11.5556 15.4881H15.1111V11.9325H11.5556V15.4881ZM8 27.9325V20.8214H40V27.9325H8ZM11.5556 26.1547H15.1111V22.5992H11.5556V26.1547Z" fill="#43AA96"/> </svg> <div> <h3 class="text-2xl text-[#111827] font-medium mb-3"> Immediately actionable data in your ESP </h3> <p class="text-lg text-[#1E233C]"> Pipe Fairing data straight to an ESP or CDP to start sending out tailored recommendations from survey results. </p> </div> </div> </div> </div> </div> </div> </div> </div>   <section class="relative isolate overflow-hidden case-studies__case-four"> <article class="grid lg:flex mx-auto max-w-7xl py-24 lg:px-8 items-center"> <div class="lg:flex-shrink-0 w-full max-w-[512pxpx] lg:max-w-[730px] lg:w-[57%] mx-auto lg:mx-0 px-6 text-center lg:text-left"> <picture><source type="image/webp" srcset="/assets/images/case-studies/index/weezie-logo@320w.webp 320w" sizes="(min-width: 768px) 768px,(min-width: 1200px) 1200px,380px"><img alt="The Weezie Logo" class="mx-auto lg:mx-0 mb-8 max-w-[162px]" loading="lazy" decoding="async" src="/assets/images/case-studies/index/weezie-logo@320w.png" width="320" height="90"></picture> <h2 class="mb-9 text-4xl font-semibold leading-none text-[#1E233C]"> How Weezie <span class="text-[#0265DE]">optimized a 7-figure ad spend</span> and WOM referrals </h2> <p class="text-[#1E233C] font-bold"> Weezie is a luxury towel brand known for its soft, high-quality bath linens that blend style with comfort in everyday bathroom essentials. </p> <ul class="grid sm:grid-cols-2 gap-4 my-9"> <li> <dl class="grid"> <dt class="order-2 mb-4 text-base text-[#4B4F63] font-bold"> Sales attributed to word-of-mouth </dt> <dd class="order-1 text-4xl text-[#4B4F63] font-bold"> 35% </dd> </dl> </li> <li> <dl class="grid"> <dt class="order-2 mb-4 text-base text-[#4B4F63] font-bold "> Advertising budget </dt> <dd class="order-1 text-4xl text-[#4B4F63] font-bold"> 7-figure </dd> </dl> </li> </ul> <a class="block max-w-[232px] mx-auto lg:ml-0 lg:mr-auto px-5 py-3 bg-[#1E233C] text-lg text-white text-center leading-none rounded-lg" href="/case-studies/weezie" > Read customer story </a> </div> <div class="relative w-full case-studies__case-four-preview"> <figure class="case-studies__case-four-media"> <picture><source type="image/webp" srcset="/assets/images/case-studies/index/weezie-product-2@521w.webp 521w, /assets/images/case-studies/index/weezie-product-2@768w.webp 768w, /assets/images/case-studies/index/weezie-product-2@1200w.webp 1200w" sizes="(min-width: 768px) 768px,(min-width: 1200px) 1200px,380px"><source type="image/png" srcset="/assets/images/case-studies/index/weezie-product-2@521w.png 521w, /assets/images/case-studies/index/weezie-product-2@768w.png 768w, /assets/images/case-studies/index/weezie-product-2@1200w.png 1200w" sizes="(min-width: 768px) 768px,(min-width: 1200px) 1200px,380px"><img alt="Weezie product example 1" class="" loading="lazy" decoding="async" src="/assets/images/case-studies/index/weezie-product-2@521w.png" width="1200" height="1200"></picture> </figure> <figure class="case-studies__case-four-media"> <picture><source type="image/webp" srcset="/assets/images/case-studies/index/weezie-product-1@160w.webp 160w, /assets/images/case-studies/index/weezie-product-1@521w.webp 521w, /assets/images/case-studies/index/weezie-product-1@768w.webp 768w, /assets/images/case-studies/index/weezie-product-1@1200w.webp 1200w" sizes="(min-width: 768px) 768px,(min-width: 1200px) 1200px,380px"><source type="image/png" srcset="/assets/images/case-studies/index/weezie-product-1@160w.png 160w, 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