UH System Brand Style Guide | University of Houston System

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href="/resources/brand/copyright/index.php">Copyright Infringement</a></li></ul></li> </ul></nav></div> <article id="main-content-span" class="col"> <header> <h1>UH System Brand Style Guide </h1> </header> <section id="content-well"> <p>The University of Houston System Brand combines logos, typography and design elements to create a distinctive look and feel for all University of Houston System communications. The UH System Brand Styleguide provides resources for all UH System offices and departments to create marketing and communications materials that leverage the clarity and consistency of the UH System Brand.</p> <p><strong>Table of Contents:</strong></p> <ul> <li><a href="#wordmark">University of Houston System Wordmark</a></li> <li><a href="#colors">Colors</a></li> <li><a href="#typography">Typography</a></li> <li><a href="#seal">UH System Seal</a></li>  <li><a href="#review">Brand Review</a></li> <li><a href="#email">Email Signature Guidelines</a></li> <li><a href="#contact">UH System Brand Contacts</a></li> </ul> <h2 id="wordmark">University of Houston System Wordmark</h2> <p>The University of Houston System Wordmark is a graphic depiction of the “University of Houston System” name in a type format and serves as the main identifying feature of University of Houston System communications and other materials. There are two versions of the University of Houston System Wordmark:</p> <h3>Primary Wordmark (Stacked Format)</h3> <div class="row" style="margin-top: 30px;"> <div class="col-md-6"> <figure><img class="" src="/resources/brand/_images/uhs_primary.png" alt=""> <figcaption>Full-color (for use only on white backgrounds)</figcaption> </figure> </div> <div class="col-md-6"> <figure><img src="/resources/brand/_images/uhs_primary_blk.png" alt=""> <figcaption>Single-color Black</figcaption> </figure> </div> <div class="col-md-6"> <figure><img src="/resources/brand/_images/uhs_primary_red.png" alt=""> <figcaption>Single-color Red</figcaption> </figure> </div> <div class="col-md-6"> <figure><img style="background-color: #000;" src="/resources/brand/_images/uhs_primary-wh.png" alt="" width="600"> <figcaption>Reversed (Single-color White)</figcaption> </figure> </div> </div> <h3>Secondary Wordmark (Horizontal Format)</h3> <div class="row"> <div class="col-sm-12"> <figure><img src="/resources/brand/_images/uhs_secondary.png" alt=""> <figcaption>Full-color (for use only on white backgrounds)</figcaption> </figure> </div> <div class="col-sm-12"> <figure><img src="/resources/brand/_images/uhs_secondary_blk.png" alt=""> <figcaption>Single-color Black</figcaption> </figure> </div> <div class="col-sm-12"> <figure><img src="/resources/brand/_images/uhs_secondary_red.png" alt=""> <figcaption>Single-color Red</figcaption> </figure> </div> <div class="col-sm-12"> <figure><img style="background-color: #000; border: none;" src="/resources/brand/_images/uhs_secondary_white.png" alt=""> <figcaption>Reversed (Single-color White)</figcaption> </figure> </div> </div> <h2 id="colors">Colors</h2> <p>The University of Houston System color palette provides a creative yet prominent basis for UH System designs. Red (PMS 186) is the System’s main color and should be present in designs whenever possible.</p> <div class="row" style="margin-top: 30px;"> <div class="col-md-3"> <div class="square" style="background: #cd1c2f;"> </div> <p>RED PMS 186<br>C0/M100/Y81/K4<br>R205/G28/B47</p> </div> <div class="col-md-3"> <div class="square" style="background: #888b8d;"> </div> <p>COOL GREY 8<br>C0/M100/Y81/K4<br>R136/G139/B141</p> </div> <div class="col-md-3"> <div class="square" style="background: #ffffff;"> </div> <p>WHITE<br>C0/M0/Y0/K0<br>R255/G255/B255</p> </div> <div class="col-md-3"> <div class="square" style="background: #000000;"> </div> <p>BLACK<br>C0/M0/Y0/K100<br>R0/G0/B0</p> </div> </div> <h2 id="typography">Typography</h2> <p>The Crimson type family is the primary typeface for the University of Houston System brand. It is suitable for use in body copy, headings and subheads.</p> <ul> <li><span style="font-style: normal; font-weight: normal;">Crimson Regular</span></li> <li><span style="font-style: italic; font-weight: normal;">Crimson Italic</span></li> <li><span style="font-style: normal; font-weight: 600;">Crimson Semibold</span></li> <li><span style="font-style: italic; font-weight: 600;">Crimson Semibold Italic</span></li> <li><span style="font-style: normal; font-weight: bold;">Crimson Bold</span></li> <li><span style="font-style: italic; font-weight: bold;">Crimson Bold Italic</span></li> </ul> <h2 id="seal">University of Houston System Seal</h2> <p>The seal of the University of Houston System is the coat-of-arms of General Sam Houston, who claimed descent from a Norman knight, Sir Hugh. The simple escutcheon in the center of the seal consists of checkered chevrons denoting nobility, and three martlets, gentle lowland birds symbolizing peace and deliverance. A winged hourglass is above the shield and surmounting this, the motto, “In Tempore” (In Time). Greyhounds were placed at the sides to indicate the speed in giving aid.</p> <p>As the most formal and ceremonial official mark of the System, the UH System Seal may only be used by the Offices of the System Chancellor and Board of Regents. Doing so helps retain the seal's integrity for official communications from these offices and designated ceremonies.</p> <p><img style="width: 30%;" src="/resources/brand/images/uhs.seal.jpg" alt="UH Seal"></p>  <h2 id="review">Brand Review</h2> <p>All communication and marketing material created for the University of Houston System must include the UH System brand components and be submitted to <a href="mailto:branding@central.uh.edu">branding@central.uh.edu</a><span> </span>for approval prior to production or public distribution.</p> <p>If you have any questions or concerns, please email <a href="mailto:branding@central.uh.edu">branding@central.uh.edu</a>.</p> <h2 id="email">Email Signatures</h2> <p>All emails sent concerning University of Houston System activities are considered official University of Houston System and are required to comply with UH System Branding guidelines to ensure the consistency and recognition necessary to build and maintain a strong UH System brand identity.</p> <p>UH System email signatures must be concise and include only the following information:</p> <p>Name (pronouns optional)<br>Job Title<br>Office or Department Name<br>University of Houston System<br>Phone Number<br><a href="http://www.uhsystem.edu">www.uhsystem.edu</a></p> <h3>Font</h3> <p>Trebuchet, 10 point</p> <h3>Color</h3> <p>Black type except the name of the University of Houston System may be in red.</p> <h3>Example<strong><br></strong></h3> <p>John Doe<br>Director<br>Office of the Board of Regents<br>University of Houston System<br><a href="mailto:jdoe@uh.edu">jdoe@uh.edu</a><br><a href="http://www.uhsystem.edu">www.uhsystem.edu</a></p> <h3>Dos and Don’ts</h3> <p><strong>Background color</strong><br>Do not use watermarks, colors, or photographic backgrounds on emails sent from uh.edu. White is the only admissible background color.<br><br><strong>Alumni</strong><br>UH is proud of its alumni, they may add their graduation year after their name.<br><br>Examples:<br><br>Jane Doe (’14) - undergraduate degree<br>Jane Doe, (J.D. ’18) - graduate degree<br>Jane Doe, (’14, J.D. ’18) - dual degree<br><br><strong>Committees</strong><br>Do not add committees to the email signature.<br><br><strong>Fax numbers</strong><br>Fax numbers are not required, if used, it is placed in the Phone Number 2 field.<br><br><strong>Logos, quotes, and taglines</strong><br>Do not use quotes, taglines or additional logos in email signature. The UH logo produced by the email generator is the only approved logo to be used in an email signature.<br><br><strong>Private practice</strong><br>State rules preclude university employees from using public resources to promote private entities. Do not list other employment in the university email signature.<br><br><strong>Professional degrees, licenses, or certifications</strong><br>Professional degrees, licenses and/or certifications may be included, and should be placed directly after the name.<br><br>Example: John Doe, Ph.D.<br><br><strong>Social Media</strong><br>Do not include social media links or icon images in email signatures.</p> <h2 id="contact">University of Houston System Brand Contact</h2> <p><strong>Patrick Mulligan</strong><br>Executive Director, Brand Management, Licensing & Trademarks<br><a href="mailto:pjmullig@central.uh.edu">pjmullig@central.uh.edu</a></p> </section> </article> <footer></footer> </section> </main> <footer class="uh-footer uh-footer-main"> <nav aria-label="Site Footer" class="site-footer"> <div class="container"><div class="contact-block"> <div class="footer-logo"><a href="https://uhsystem.edu/"><img alt="University of Houston System" height="70" 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