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Brush up on the most commonly used terms in marketing, sales & CRM."/><meta name="page-id" content="25147"/><meta property="og:title" content="Marketing and CRM Glossary | Brevo"/><meta property="og:description" content="Your go-to resource on all things customer relationship management. Brush up on the most commonly used terms in marketing, sales & CRM."/><meta property="og:type" content="website"/><meta name="twitter:card" content="summary"/><meta name="twitter:title" content="Marketing and CRM Glossary | Brevo"/><meta name="twitter:description" content="Your go-to resource on all things customer relationship management. 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13.2595 9.6792C14.4098 8.52735 14.9489 7.19608 14.9489 5.57685C14.9489 2.23134 12.5412 0 8.91242 0H0V23.7834Z" fill="#0B996E"></path></svg></a></div><ul class="dist_marketing-header__list__VjU8q" style="flex:1"><li class="dist_marketing-header__list-item__xYEa4 dist_marketing-header__list-item--child__KKjnS" id="11192" data-testid="marketing-header-list-item"><a rel="noreferrer" href="https://www.brevo.com/products/" class="marketing-heading-8 dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU dist_marketing-header__link__BBPHJ" target="_self" data-testid="marketing-link" data-test="marketing-link"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl dist_marketing-header__link__BBPHJ"><span class="dist_marketing-link__label__PNFF5">Products</span></div><svg width="17" height="10" viewBox="0 0 17 10" fill="none" xmlns="http://www.w3.org/2000/svg" class="dist_marketing-link__icon--sm__ywAFO dist_marketing-link__end__nGkHI dist_marketing-link__dropdownanimate__MMf2D"><path d="M8.98781 9.33325C8.98781 4.95499 5.41045 1.41353 0.987793 1.41353M8.98778 9.25297C8.98778 4.87471 12.5651 1.33325 16.9878 1.33325" stroke="currentColor" stroke-width="2"></path></svg></a><div class="dist_marketing-header__panel__qy1ed dist_marketing-header__panel--figure__VJfXe"><div class="dist_marketing-header__panel-inner__CusIL dist_marketing-header__panel-inner--figure__LUZ6W dist_marketing-header__panel-inner--wrapper__AG1l6 dist_marketing-header__panel-inner--row__80S43"><div class="dist_marketing-header__panel-list__0_0gr undefined dist_marketing-header__panel-list--row__aBfhW"><div class="dist_marketing-header__content__tHTR8"><div class="dist_marketing-header__content-title__fe2aQ dist_marketing-header__content-title--row__eKoSc"><h6 class="marketing-heading-6 dist_brevo-heading__utk3d dist_marketing-header__content-heading__Kk1EC dist_marketing-header__content-heading--row__ErOAs">Marketing Platform</h6></div><ul class="dist_marketing-header__content-list__JEOPb"><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/products/marketing-platform/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--parent__6fqzv" target="_self" data-test="document-card"><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--row__Zy122 dist_marketing-header__content-head--row-figure__i5YUr"><div class="marketing-heading-8 dist_brevo-heading__utk3d dist_marketing-header__content-heading__Kk1EC dist_marketing-header__content-heading--figure__KFkZK">Marketing Platform</div><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none" style="min-width:16px"><path d="M11.227 8.00008C7.694 8.00008 4.83626 11.2571 4.83626 15.2836M11.1622 8.00011C7.62922 8.00011 4.77148 4.74313 4.77148 0.716553" stroke="currentColor" stroke-width="1.33333"></path></svg></div><p class="marketing-typo_text-inter-1-regular dist_marketing-document-card__description__6XOC2 dist_marketing-header__content-text__XzzWs dist_marketing-header__content-text--figure__O8_Ue">Increase conversions with email, SMS, WhatsApp and marketing automation</p></div></a></div><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/features/email-marketing/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--first__9TS9D dist_marketing-header__content-icon--column__isauf dist_marketing-header__content-icon--figure__rO_uI" target="_self" data-test="document-card"><div class="dist_marketing-document-card__icon__CwhIG dist_marketing-document-card__icon--sm__WKuJM"><img class="dist_marketing-header__content-img__uCvF5" src="https://corp-backend.brevo.com/wp-content/uploads/2024/07/Mail-64.svg" alt="Email marketing"/></div><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--column__4SERg dist_marketing-header__content-head--row-figure__i5YUr"><span class="marketing-typo_text-inter-3-regular dist_marketing-header__content-writeup__aO9IA">Email marketing</span></div></div></a></div></div><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/features/sms-marketing/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--column__isauf dist_marketing-header__content-icon--figure__rO_uI" target="_self" data-test="document-card"><div class="dist_marketing-document-card__icon__CwhIG dist_marketing-document-card__icon--sm__WKuJM"><img class="dist_marketing-header__content-img__uCvF5" src="https://corp-backend.brevo.com/wp-content/uploads/2024/07/Message-64-1.svg" alt="SMS & WhatsApp"/></div><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--column__4SERg dist_marketing-header__content-head--row-figure__i5YUr"><span class="marketing-typo_text-inter-3-regular dist_marketing-header__content-writeup__aO9IA">SMS & WhatsApp</span></div></div></a></div></div><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/features/wallet/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--column__isauf dist_marketing-header__content-icon--figure__rO_uI" target="_self" data-test="document-card"><div class="dist_marketing-document-card__icon__CwhIG dist_marketing-document-card__icon--sm__WKuJM"><img class="dist_marketing-header__content-img__uCvF5" src="https://corp-backend.brevo.com/wp-content/uploads/2024/10/Wallet-product-64-green.svg" alt="Wallet"/></div><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--column__4SERg dist_marketing-header__content-head--row-figure__i5YUr"><span class="marketing-typo_text-inter-3-regular dist_marketing-header__content-writeup__aO9IA">Wallet</span></div></div></a></div></div><div 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class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--column__4SERg dist_marketing-header__content-head--row-figure__i5YUr"><span class="marketing-typo_text-inter-3-regular dist_marketing-header__content-writeup__aO9IA">Web & mobile push</span></div></div></a></div></div><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/features/automation/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--column__isauf dist_marketing-header__content-icon--figure__rO_uI" target="_self" data-test="document-card"><div class="dist_marketing-document-card__icon__CwhIG dist_marketing-document-card__icon--sm__WKuJM"><img class="dist_marketing-header__content-img__uCvF5" src="https://corp-backend.brevo.com/wp-content/uploads/2024/07/Automation-64.svg" alt="Automation"/></div><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--column__4SERg dist_marketing-header__content-head--row-figure__i5YUr"><span class="marketing-typo_text-inter-3-regular dist_marketing-header__content-writeup__aO9IA">Automation</span></div></div></a></div></div><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/features/signup-forms/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--column__isauf dist_marketing-header__content-icon--figure__rO_uI" target="_self" data-test="document-card"><div class="dist_marketing-document-card__icon__CwhIG dist_marketing-document-card__icon--sm__WKuJM"><img class="dist_marketing-header__content-img__uCvF5" src="https://corp-backend.brevo.com/wp-content/uploads/2024/07/Signup-forms-64.svg" alt="Forms"/></div><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--column__4SERg dist_marketing-header__content-head--row-figure__i5YUr"><span class="marketing-typo_text-inter-3-regular dist_marketing-header__content-writeup__aO9IA">Forms</span></div></div></a></div></div></div></ul></div><div class="dist_marketing-header__content__tHTR8"><div class="dist_marketing-header__content-title__fe2aQ dist_marketing-header__content-title--row__eKoSc"><h6 class="marketing-heading-6 dist_brevo-heading__utk3d dist_marketing-header__content-heading__Kk1EC dist_marketing-header__content-heading--row__ErOAs">Sales Platform</h6></div><ul class="dist_marketing-header__content-list__JEOPb"><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/products/sales-platform/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--parent__6fqzv" target="_self" data-test="document-card"><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--row__Zy122 dist_marketing-header__content-head--row-figure__i5YUr"><div class="marketing-heading-8 dist_brevo-heading__utk3d dist_marketing-header__content-heading__Kk1EC dist_marketing-header__content-heading--figure__KFkZK">Sales Platform</div><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none" style="min-width:16px"><path d="M11.227 8.00008C7.694 8.00008 4.83626 11.2571 4.83626 15.2836M11.1622 8.00011C7.62922 8.00011 4.77148 4.74313 4.77148 0.716553" stroke="currentColor" stroke-width="1.33333"></path></svg></div><p class="marketing-typo_text-inter-1-regular dist_marketing-document-card__description__6XOC2 dist_marketing-header__content-text__XzzWs dist_marketing-header__content-text--figure__O8_Ue">Easily manage your pipeline and accelerate revenue growth across the entire sales cycle</p></div></a></div><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/features/deal-pipelines/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--first__9TS9D dist_marketing-header__content-icon--column__isauf dist_marketing-header__content-icon--figure__rO_uI" target="_self" data-test="document-card"><div class="dist_marketing-document-card__icon__CwhIG dist_marketing-document-card__icon--sm__WKuJM"><img class="dist_marketing-header__content-img__uCvF5" src="https://corp-backend.brevo.com/wp-content/uploads/2024/07/Pipeline-management-64.svg" alt="Sales pipelines"/></div><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--column__4SERg dist_marketing-header__content-head--row-figure__i5YUr"><span class="marketing-typo_text-inter-3-regular dist_marketing-header__content-writeup__aO9IA">Sales pipelines</span></div></div></a></div></div><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/features/360-customer-view/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--column__isauf dist_marketing-header__content-icon--figure__rO_uI" target="_self" data-test="document-card"><div class="dist_marketing-document-card__icon__CwhIG dist_marketing-document-card__icon--sm__WKuJM"><img class="dist_marketing-header__content-img__uCvF5" src="https://corp-backend.brevo.com/wp-content/uploads/2024/07/Personal-Meeting-64.svg" alt="360 customer view"/></div><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--column__4SERg dist_marketing-header__content-head--row-figure__i5YUr"><span class="marketing-typo_text-inter-3-regular dist_marketing-header__content-writeup__aO9IA">360 customer view</span></div></div></a></div></div><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/features/inbox/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--column__isauf dist_marketing-header__content-icon--figure__rO_uI" target="_self" data-test="document-card"><div class="dist_marketing-document-card__icon__CwhIG dist_marketing-document-card__icon--sm__WKuJM"><img class="dist_marketing-header__content-img__uCvF5" src="https://corp-backend.brevo.com/wp-content/uploads/2024/07/Inbox-64.svg" alt="Inbox"/></div><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--column__4SERg dist_marketing-header__content-head--row-figure__i5YUr"><span class="marketing-typo_text-inter-3-regular dist_marketing-header__content-writeup__aO9IA">Inbox</span></div></div></a></div></div><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/features/meetings/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--column__isauf dist_marketing-header__content-icon--figure__rO_uI" target="_self" data-test="document-card"><div class="dist_marketing-document-card__icon__CwhIG dist_marketing-document-card__icon--sm__WKuJM"><img class="dist_marketing-header__content-img__uCvF5" src="https://corp-backend.brevo.com/wp-content/uploads/2024/07/Meeting-64.svg" alt="Meetings"/></div><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--column__4SERg dist_marketing-header__content-head--row-figure__i5YUr"><span class="marketing-typo_text-inter-3-regular dist_marketing-header__content-writeup__aO9IA">Meetings</span></div></div></a></div></div><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/features/phone/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--column__isauf dist_marketing-header__content-icon--figure__rO_uI" target="_self" data-test="document-card"><div class="dist_marketing-document-card__icon__CwhIG dist_marketing-document-card__icon--sm__WKuJM"><img class="dist_marketing-header__content-img__uCvF5" src="https://corp-backend.brevo.com/wp-content/uploads/2024/07/Whatsapp-40px.svg" alt="Phone"/></div><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--column__4SERg dist_marketing-header__content-head--row-figure__i5YUr"><span class="marketing-typo_text-inter-3-regular dist_marketing-header__content-writeup__aO9IA">Phone</span></div></div></a></div></div></div></ul></div><div class="dist_marketing-header__content__tHTR8"><div class="dist_marketing-header__content-title__fe2aQ dist_marketing-header__content-title--row__eKoSc"><h6 class="marketing-heading-6 dist_brevo-heading__utk3d dist_marketing-header__content-heading__Kk1EC dist_marketing-header__content-heading--row__ErOAs">Customer Data Platform</h6></div><ul class="dist_marketing-header__content-list__JEOPb"><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/products/customer-data-platform/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--parent__6fqzv" target="_self" data-test="document-card"><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--row__Zy122 dist_marketing-header__content-head--row-figure__i5YUr"><div class="marketing-heading-8 dist_brevo-heading__utk3d dist_marketing-header__content-heading__Kk1EC dist_marketing-header__content-heading--figure__KFkZK">Customer Data Platform</div><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none" style="min-width:16px"><path d="M11.227 8.00008C7.694 8.00008 4.83626 11.2571 4.83626 15.2836M11.1622 8.00011C7.62922 8.00011 4.77148 4.74313 4.77148 0.716553" stroke="currentColor" stroke-width="1.33333"></path></svg></div><p class="marketing-typo_text-inter-1-regular dist_marketing-document-card__description__6XOC2 dist_marketing-header__content-text__XzzWs dist_marketing-header__content-text--figure__O8_Ue">Unify, manage and sync customer data to accelerate your time-to-value</p></div></a></div><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/products/customer-data-platform/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--first__9TS9D dist_marketing-header__content-icon--column__isauf dist_marketing-header__content-icon--figure__rO_uI" target="_self" data-test="document-card"><div class="dist_marketing-document-card__icon__CwhIG dist_marketing-document-card__icon--sm__WKuJM"><img class="dist_marketing-header__content-img__uCvF5" src="https://corp-backend.brevo.com/wp-content/uploads/2024/09/Green-Data-sources-unification.svg" alt="Data sources unification"/></div><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--column__4SERg dist_marketing-header__content-head--row-figure__i5YUr"><span class="marketing-typo_text-inter-3-regular dist_marketing-header__content-writeup__aO9IA">Data sources unification</span></div></div></a></div></div><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/products/customer-data-platform/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--column__isauf dist_marketing-header__content-icon--figure__rO_uI" target="_self" data-test="document-card"><div class="dist_marketing-document-card__icon__CwhIG dist_marketing-document-card__icon--sm__WKuJM"><img class="dist_marketing-header__content-img__uCvF5" src="https://corp-backend.brevo.com/wp-content/uploads/2024/09/Green-Multi-table-data-model.svg" alt="Multi table data model"/></div><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--column__4SERg dist_marketing-header__content-head--row-figure__i5YUr"><span class="marketing-typo_text-inter-3-regular dist_marketing-header__content-writeup__aO9IA">Multi table data model</span></div></div></a></div></div><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/products/customer-data-platform/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--column__isauf dist_marketing-header__content-icon--figure__rO_uI" target="_self" data-test="document-card"><div class="dist_marketing-document-card__icon__CwhIG dist_marketing-document-card__icon--sm__WKuJM"><img class="dist_marketing-header__content-img__uCvF5" src="https://corp-backend.brevo.com/wp-content/uploads/2024/09/Green-Data-preparation.svg" alt="Data preparation"/></div><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--column__4SERg dist_marketing-header__content-head--row-figure__i5YUr"><span class="marketing-typo_text-inter-3-regular dist_marketing-header__content-writeup__aO9IA">Data preparation</span></div></div></a></div></div><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/products/customer-data-platform/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--column__isauf dist_marketing-header__content-icon--figure__rO_uI" target="_self" data-test="document-card"><div class="dist_marketing-document-card__icon__CwhIG dist_marketing-document-card__icon--sm__WKuJM"><img class="dist_marketing-header__content-img__uCvF5" src="https://corp-backend.brevo.com/wp-content/uploads/2024/09/Green-Scoring-Library.svg" alt="Scoring library"/></div><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--column__4SERg dist_marketing-header__content-head--row-figure__i5YUr"><span class="marketing-typo_text-inter-3-regular dist_marketing-header__content-writeup__aO9IA">Scoring library</span></div></div></a></div></div><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/products/customer-data-platform/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--column__isauf dist_marketing-header__content-icon--figure__rO_uI" target="_self" data-test="document-card"><div class="dist_marketing-document-card__icon__CwhIG dist_marketing-document-card__icon--sm__WKuJM"><img class="dist_marketing-header__content-img__uCvF5" src="https://corp-backend.brevo.com/wp-content/uploads/2024/09/Green-Data-Analytics.svg" alt="Data analytics"/></div><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--column__4SERg dist_marketing-header__content-head--row-figure__i5YUr"><span class="marketing-typo_text-inter-3-regular dist_marketing-header__content-writeup__aO9IA">Data analytics</span></div></div></a></div></div></div></ul></div></div><div class="dist_marketing-header__panel-list__0_0gr dist_marketing-header__panel-list--col__Kqegk"><div class="dist_marketing-header__content__tHTR8"><div class="dist_marketing-header__content-title__fe2aQ dist_marketing-header__content-title--row__eKoSc"><h6 class="marketing-heading-6 dist_brevo-heading__utk3d dist_marketing-header__content-heading__Kk1EC dist_marketing-header__content-heading--row__ErOAs">Loyalty Platform</h6></div><ul class="dist_marketing-header__content-list__JEOPb"><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/products/loyalty/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--parent__6fqzv" target="_self" data-test="document-card"><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--row__Zy122 dist_marketing-header__content-head--row-figure__i5YUr"><div class="marketing-heading-8 dist_brevo-heading__utk3d dist_marketing-header__content-heading__Kk1EC dist_marketing-header__content-heading--figure__KFkZK">Loyalty Platform</div><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none" style="min-width:16px"><path d="M11.227 8.00008C7.694 8.00008 4.83626 11.2571 4.83626 15.2836M11.1622 8.00011C7.62922 8.00011 4.77148 4.74313 4.77148 0.716553" stroke="currentColor" stroke-width="1.33333"></path></svg></div><p class="marketing-typo_text-inter-1-regular dist_marketing-document-card__description__6XOC2 dist_marketing-header__content-text__XzzWs dist_marketing-header__content-text--figure__O8_Ue">Create a loyalty program tailored to your business with our intuitive, all-in-one platform</p></div></a></div></div></ul></div><div class="dist_marketing-header__content__tHTR8"><div class="dist_marketing-header__content-title__fe2aQ dist_marketing-header__content-title--row__eKoSc"><h6 class="marketing-heading-6 dist_brevo-heading__utk3d dist_marketing-header__content-heading__Kk1EC dist_marketing-header__content-heading--row__ErOAs">Messaging API</h6></div><ul class="dist_marketing-header__content-list__JEOPb"><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/products/transactional-email/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--parent__6fqzv" target="_self" data-test="document-card"><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--row__Zy122 dist_marketing-header__content-head--row-figure__i5YUr"><div class="marketing-heading-8 dist_brevo-heading__utk3d dist_marketing-header__content-heading__Kk1EC dist_marketing-header__content-heading--figure__KFkZK">Messaging API</div><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none" style="min-width:16px"><path d="M11.227 8.00008C7.694 8.00008 4.83626 11.2571 4.83626 15.2836M11.1622 8.00011C7.62922 8.00011 4.77148 4.74313 4.77148 0.716553" stroke="currentColor" stroke-width="1.33333"></path></svg></div><p class="marketing-typo_text-inter-1-regular dist_marketing-document-card__description__6XOC2 dist_marketing-header__content-text__XzzWs dist_marketing-header__content-text--figure__O8_Ue">Deliver individual messages at scale and on time with our powerful API</p></div></a></div></div></ul></div><div class="dist_marketing-header__content__tHTR8"><div class="dist_marketing-header__content-title__fe2aQ dist_marketing-header__content-title--row__eKoSc"><h6 class="marketing-heading-6 dist_brevo-heading__utk3d dist_marketing-header__content-heading__Kk1EC dist_marketing-header__content-heading--row__ErOAs">Conversations Platform</h6></div><ul class="dist_marketing-header__content-list__JEOPb"><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/products/conversations/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--parent__6fqzv" target="_self" data-test="document-card"><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--row__Zy122 dist_marketing-header__content-head--row-figure__i5YUr"><div class="marketing-heading-8 dist_brevo-heading__utk3d dist_marketing-header__content-heading__Kk1EC dist_marketing-header__content-heading--figure__KFkZK">Conversations Platform</div><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none" style="min-width:16px"><path d="M11.227 8.00008C7.694 8.00008 4.83626 11.2571 4.83626 15.2836M11.1622 8.00011C7.62922 8.00011 4.77148 4.74313 4.77148 0.716553" stroke="currentColor" stroke-width="1.33333"></path></svg></div><p class="marketing-typo_text-inter-1-regular dist_marketing-document-card__description__6XOC2 dist_marketing-header__content-text__XzzWs dist_marketing-header__content-text--figure__O8_Ue">Offer superb customer service with our multi-channel communication solution</p></div></a></div></div></ul></div></div></div><div class="dist_marketing-header__highlight__nPx7D dist_marketing-header__highlight--4__DqkRx"><a data-test="highlightSection" data-testid="highlightSection" href="https://www.brevo.com/solutions/enterprise/" target="_self" class="dist_marketing-highlight__ZDsv0 dist_marketing-highlight--mint-green__hgUT_" style="width:100%"><section class="dist_marketing-highlight__body__u2BhM"><section class="dist_marketing-highlight__content__Jr1Ke"><div class="marketing-heading-8 dist_brevo-heading__utk3d">Enterprise </div><span class="marketing-typo_text-inter-1-regular">Powerful marketing solution with priority support</span></section><img src="https://corp-backend.brevo.com/wp-content/uploads/2024/07/enterprise.webp" alt="Enterprise " loading="lazy" class="dist_marketing-highlight__image__yvP8C"/></section></a><a data-test="highlightSection" data-testid="highlightSection" href="https://www.brevo.com/features/ai/" target="_self" class="dist_marketing-highlight__ZDsv0 dist_marketing-highlight--mint-green__hgUT_" style="width:100%"><section class="dist_marketing-highlight__body__u2BhM"><section class="dist_marketing-highlight__content__Jr1Ke"><div class="marketing-heading-8 dist_brevo-heading__utk3d">Brevo AI</div><span class="marketing-typo_text-inter-1-regular">Boost your productivity with our AI features</span></section><img src="https://corp-backend.brevo.com/wp-content/uploads/2024/07/Brevo-AI.webp" alt="Brevo AI" loading="lazy" class="dist_marketing-highlight__image__yvP8C"/></section></a><a data-test="highlightSection" data-testid="highlightSection" href="https://www.brevo.com/plugins/" target="_self" class="dist_marketing-highlight__ZDsv0 dist_marketing-highlight--mint-green__hgUT_" style="width:100%"><section class="dist_marketing-highlight__body__u2BhM"><section class="dist_marketing-highlight__content__Jr1Ke"><div class="marketing-heading-8 dist_brevo-heading__utk3d">Integrations</div><span class="marketing-typo_text-inter-1-regular">Explore 150+ digital tools that Brevo integrates with</span></section><img src="https://corp-backend.brevo.com/wp-content/uploads/2024/07/Integrations-1.webp" alt="Integrations" loading="lazy" class="dist_marketing-highlight__image__yvP8C"/></section></a><a data-test="highlightSection" data-testid="highlightSection" href="https://developers.brevo.com/" target="_self" class="dist_marketing-highlight__ZDsv0 dist_marketing-highlight--mint-green__hgUT_" style="width:100%"><section class="dist_marketing-highlight__body__u2BhM"><section class="dist_marketing-highlight__content__Jr1Ke"><div class="marketing-heading-8 dist_brevo-heading__utk3d">Developers</div><span class="marketing-typo_text-inter-1-regular">Find developer guides, API docs, SDKs and code recipes</span></section><img src="https://corp-backend.brevo.com/wp-content/uploads/2024/07/Developers.webp" alt="Developers" loading="lazy" class="dist_marketing-highlight__image__yvP8C"/></section></a></div></div></li><li class="dist_marketing-header__list-item__xYEa4" id="11217" data-testid="marketing-header-list-item"><a rel="noreferrer" href="https://www.brevo.com/pricing/" class="marketing-heading-8 dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU dist_marketing-header__link__BBPHJ" target="_self" data-testid="marketing-link" data-test="marketing-link"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl dist_marketing-header__link__BBPHJ"><span class="dist_marketing-link__label__PNFF5">Pricing</span></div></a></li><li class="dist_marketing-header__list-item__xYEa4 dist_marketing-header__list-item--child__KKjnS" id="11218" data-testid="marketing-header-list-item"><a rel="noreferrer" href="https://www.brevo.com/resources/" class="marketing-heading-8 dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU dist_marketing-header__link__BBPHJ" target="_self" data-testid="marketing-link" data-test="marketing-link"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl dist_marketing-header__link__BBPHJ"><span class="dist_marketing-link__label__PNFF5">Resources</span></div><svg width="17" height="10" viewBox="0 0 17 10" fill="none" xmlns="http://www.w3.org/2000/svg" class="dist_marketing-link__icon--sm__ywAFO dist_marketing-link__end__nGkHI dist_marketing-link__dropdownanimate__MMf2D"><path d="M8.98781 9.33325C8.98781 4.95499 5.41045 1.41353 0.987793 1.41353M8.98778 9.25297C8.98778 4.87471 12.5651 1.33325 16.9878 1.33325" stroke="currentColor" stroke-width="2"></path></svg></a><div class="dist_marketing-header__panel__qy1ed dist_marketing-header__panel--figure__VJfXe"><div class="dist_marketing-header__panel-inner__CusIL dist_marketing-header__panel-inner--figure__LUZ6W dist_marketing-header__panel-inner--row__80S43 dist_marketing-header__panel-inner--column__9q1xq"><div class="dist_marketing-header__panel-list__0_0gr undefined"><div class="dist_marketing-header__content__tHTR8"><div class="dist_marketing-header__content-title__fe2aQ dist_marketing-header__content-title--column__fQzwG dist_marketing-header__content-title--figure___uLyJ"><div class="marketing-heading-8 dist_brevo-heading__utk3d dist_marketing-header__content-heading__Kk1EC">Resource center</div></div><ul class="dist_marketing-header__content-list__JEOPb"><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/blog/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--column__isauf dist_marketing-header__content-icon--figure__rO_uI" target="_self" data-test="document-card"><div class="dist_marketing-document-card__icon__CwhIG dist_marketing-document-card__icon--sm__WKuJM"><img class="dist_marketing-header__content-img__uCvF5" src="https://corp-backend.brevo.com/wp-content/uploads/2024/07/blog-1.svg" alt="Blog"/></div><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--column__4SERg dist_marketing-header__content-head--row-figure__i5YUr"><span class="marketing-typo_text-inter-3-regular dist_marketing-header__content-writeup__aO9IA">Blog</span></div></div></a></div></div><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/resources/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--column__isauf dist_marketing-header__content-icon--figure__rO_uI" target="_self" data-test="document-card"><div class="dist_marketing-document-card__icon__CwhIG dist_marketing-document-card__icon--sm__WKuJM"><img class="dist_marketing-header__content-img__uCvF5" src="https://corp-backend.brevo.com/wp-content/uploads/2024/07/ebook.svg" alt="Ebooks & webinars"/></div><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--column__4SERg dist_marketing-header__content-head--row-figure__i5YUr"><span class="marketing-typo_text-inter-3-regular dist_marketing-header__content-writeup__aO9IA">Ebooks & webinars</span></div></div></a></div></div><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/academy/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--column__isauf dist_marketing-header__content-icon--figure__rO_uI" target="_self" data-test="document-card"><div class="dist_marketing-document-card__icon__CwhIG dist_marketing-document-card__icon--sm__WKuJM"><img class="dist_marketing-header__content-img__uCvF5" src="https://corp-backend.brevo.com/wp-content/uploads/2024/07/academy-1.svg" alt="Academy"/></div><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--column__4SERg dist_marketing-header__content-head--row-figure__i5YUr"><span class="marketing-typo_text-inter-3-regular dist_marketing-header__content-writeup__aO9IA">Academy</span></div></div></a></div></div><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/events/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--column__isauf dist_marketing-header__content-icon--figure__rO_uI" target="_self" data-test="document-card"><div class="dist_marketing-document-card__icon__CwhIG dist_marketing-document-card__icon--sm__WKuJM"><img class="dist_marketing-header__content-img__uCvF5" src="https://corp-backend.brevo.com/wp-content/uploads/2024/07/events-2.svg" alt="Events"/></div><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--column__4SERg dist_marketing-header__content-head--row-figure__i5YUr"><span class="marketing-typo_text-inter-3-regular dist_marketing-header__content-writeup__aO9IA">Events</span></div></div></a></div></div><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/blog/best-email-marketing-services/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--column__isauf dist_marketing-header__content-icon--figure__rO_uI" target="_self" data-test="document-card"><div class="dist_marketing-document-card__icon__CwhIG dist_marketing-document-card__icon--sm__WKuJM"><img class="dist_marketing-header__content-img__uCvF5" src="https://corp-backend.brevo.com/wp-content/uploads/2024/07/email-markating.svg" alt="Email marketing platforms"/></div><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--column__4SERg dist_marketing-header__content-head--row-figure__i5YUr"><span class="marketing-typo_text-inter-3-regular dist_marketing-header__content-writeup__aO9IA">Email marketing platforms</span></div></div></a></div></div><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/blog/mailchimp-alternatives/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--column__isauf dist_marketing-header__content-icon--figure__rO_uI" target="_self" data-test="document-card"><div class="dist_marketing-document-card__icon__CwhIG dist_marketing-document-card__icon--sm__WKuJM"><img class="dist_marketing-header__content-img__uCvF5" src="https://corp-backend.brevo.com/wp-content/uploads/2024/07/mailchimp-alternative-1.svg" alt="Mailchimp alternatives"/></div><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--column__4SERg dist_marketing-header__content-head--row-figure__i5YUr"><span class="marketing-typo_text-inter-3-regular dist_marketing-header__content-writeup__aO9IA">Mailchimp alternatives</span></div></div></a></div></div></ul></div><div class="dist_marketing-header__content__tHTR8"><div class="dist_marketing-header__content-title__fe2aQ dist_marketing-header__content-title--column__fQzwG dist_marketing-header__content-title--figure___uLyJ"><div class="marketing-heading-8 dist_brevo-heading__utk3d dist_marketing-header__content-heading__Kk1EC">Customers</div></div><ul class="dist_marketing-header__content-list__JEOPb"><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/success-stories/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--column__isauf dist_marketing-header__content-icon--figure__rO_uI" target="_self" data-test="document-card"><div class="dist_marketing-document-card__icon__CwhIG dist_marketing-document-card__icon--sm__WKuJM"><img class="dist_marketing-header__content-img__uCvF5" src="https://corp-backend.brevo.com/wp-content/uploads/2024/07/case-study.svg" alt="Case studies"/></div><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--column__4SERg dist_marketing-header__content-head--row-figure__i5YUr"><span class="marketing-typo_text-inter-3-regular dist_marketing-header__content-writeup__aO9IA">Case studies</span></div></div></a></div></div><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/solutions/small-business/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--column__isauf dist_marketing-header__content-icon--figure__rO_uI" target="_self" data-test="document-card"><div class="dist_marketing-document-card__icon__CwhIG dist_marketing-document-card__icon--sm__WKuJM"><img class="dist_marketing-header__content-img__uCvF5" src="https://corp-backend.brevo.com/wp-content/uploads/2024/07/SMB.svg" alt="Small business"/></div><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--column__4SERg dist_marketing-header__content-head--row-figure__i5YUr"><span class="marketing-typo_text-inter-3-regular dist_marketing-header__content-writeup__aO9IA">Small business</span></div></div></a></div></div><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/solutions/retail-and-ecommerce/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--column__isauf dist_marketing-header__content-icon--figure__rO_uI" target="_self" data-test="document-card"><div class="dist_marketing-document-card__icon__CwhIG dist_marketing-document-card__icon--sm__WKuJM"><img class="dist_marketing-header__content-img__uCvF5" src="https://corp-backend.brevo.com/wp-content/uploads/2024/07/retail-ecommerce.svg" alt="Retail & ecommerce"/></div><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--column__4SERg dist_marketing-header__content-head--row-figure__i5YUr"><span class="marketing-typo_text-inter-3-regular dist_marketing-header__content-writeup__aO9IA">Retail & ecommerce</span></div></div></a></div></div><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/features/success" class="dist_marketing-document-card__DyR_6 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src="https://corp-backend.brevo.com/wp-content/uploads/2024/07/partner-program.svg" alt="Partner programs"/></div><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--column__4SERg dist_marketing-header__content-head--row-figure__i5YUr"><span class="marketing-typo_text-inter-3-regular dist_marketing-header__content-writeup__aO9IA">Partner programs</span></div></div></a></div></div><div class="dist_marketing-header__content-wrapper__6zWfw"><div class="dist_marketing-header__content-item__Byagp"><a rel="noreferrer" href="https://www.brevo.com/plugins/" class="dist_marketing-document-card__DyR_6 dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy 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dist_marketing-document-card--sm__U1aoT dist_marketing-document-card--light__rf9_U dist_marketing-header__content-icon__uPZEy dist_marketing-header__content-icon--sm__Hn00s dist_marketing-header__content-icon--column__isauf dist_marketing-header__content-icon--figure__rO_uI" target="_self" data-test="document-card"><div class="dist_marketing-document-card__icon__CwhIG dist_marketing-document-card__icon--sm__WKuJM"><img class="dist_marketing-header__content-img__uCvF5" src="https://corp-backend.brevo.com/wp-content/uploads/2024/07/Platform-status-green.svg" alt="Platform status"/></div><div class="dist_marketing-document-card__content__PIQen dist_marketing-document-card__content--static___dSb4 dist_marketing-header__content-info__Q3_tC"><div class="dist_marketing-document-card__heading__pQWFS dist_marketing-document-card__heading--sm__xbOPe undefined dist_marketing-header__content-head--column__4SERg dist_marketing-header__content-head--row-figure__i5YUr"><span class="marketing-typo_text-inter-3-regular dist_marketing-header__content-writeup__aO9IA">Platform status</span></div></div></a></div></div></ul></div></div></div></div></li></ul><ul class="dist_marketing-header__list--right__lpTGC" style="flex:1"><li class="dist_marketing-header__list-item--right__PGZYP"></li></ul></nav></header><div class="dist_marketing-header__backdrop__A2Dy5"></div></div><main id="page-content"><div class="SingleHero_marketing-hero__GsWs4" style="background-color:var(--marketing-mint-green-300, #d7fec8)"><div class="SingleHero_marketing-hero__container__HiSHT"><h1 class="marketing-heading-3 dist_brevo-heading__utk3d">Marketing Glossary</h1><span class="marketing-typo_text-inter-3-regular SingleHero_marketing-hero__text__CWfxU">Your go-to resource on all things marketing, sales, and customer relationship management (CRM)</span></div></div><div class="dist_marketing-glossary__wrapper__4gGCF glossary_glossary-list__Ybpui"><div class="dist_marketing-glossary__6toxp"><button class="dist_marketing-glossary__alphabet__TOgaS dist_marketing-glossary__alphabet--disabled__BeyyV glossary_glossary-list__inactive__AV2kv" tabindex="-1" disabled="" data-testid="glossary-alphabet" data-letter="#" data-test="glossary-alphabet"><span class="marketing-typo_text-inter-3-regular">#</span></button><button class="dist_marketing-glossary__alphabet__TOgaS glossary_glossary-list__inactive__AV2kv" tabindex="0" data-testid="glossary-alphabet" data-letter="A" data-test="glossary-alphabet"><span class="marketing-typo_text-inter-3-medium">A</span></button><button class="dist_marketing-glossary__alphabet__TOgaS glossary_glossary-list__inactive__AV2kv" tabindex="0" data-testid="glossary-alphabet" data-letter="B" data-test="glossary-alphabet"><span class="marketing-typo_text-inter-3-medium">B</span></button><button class="dist_marketing-glossary__alphabet__TOgaS glossary_glossary-list__inactive__AV2kv" tabindex="0" 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class="marketing-typo_text-inter-3-regular">Q</span></button><button class="dist_marketing-glossary__alphabet__TOgaS glossary_glossary-list__inactive__AV2kv" tabindex="0" data-testid="glossary-alphabet" data-letter="R" data-test="glossary-alphabet"><span class="marketing-typo_text-inter-3-medium">R</span></button><button class="dist_marketing-glossary__alphabet__TOgaS glossary_glossary-list__inactive__AV2kv" tabindex="0" data-testid="glossary-alphabet" data-letter="S" data-test="glossary-alphabet"><span class="marketing-typo_text-inter-3-medium">S</span></button><button class="dist_marketing-glossary__alphabet__TOgaS glossary_glossary-list__inactive__AV2kv" tabindex="0" data-testid="glossary-alphabet" data-letter="T" data-test="glossary-alphabet"><span class="marketing-typo_text-inter-3-medium">T</span></button><button class="dist_marketing-glossary__alphabet__TOgaS glossary_glossary-list__inactive__AV2kv" tabindex="0" data-testid="glossary-alphabet" data-letter="U" data-test="glossary-alphabet"><span class="marketing-typo_text-inter-3-medium">U</span></button><button class="dist_marketing-glossary__alphabet__TOgaS glossary_glossary-list__inactive__AV2kv" tabindex="0" data-testid="glossary-alphabet" data-letter="V" data-test="glossary-alphabet"><span class="marketing-typo_text-inter-3-medium">V</span></button><button class="dist_marketing-glossary__alphabet__TOgaS glossary_glossary-list__inactive__AV2kv" tabindex="0" data-testid="glossary-alphabet" data-letter="W" data-test="glossary-alphabet"><span class="marketing-typo_text-inter-3-medium">W</span></button><button class="dist_marketing-glossary__alphabet__TOgaS dist_marketing-glossary__alphabet--disabled__BeyyV glossary_glossary-list__inactive__AV2kv" tabindex="-1" disabled="" data-testid="glossary-alphabet" data-letter="Y" data-test="glossary-alphabet"><span class="marketing-typo_text-inter-3-regular">Y</span></button><button class="dist_marketing-glossary__alphabet__TOgaS dist_marketing-glossary__alphabet--disabled__BeyyV glossary_glossary-list__inactive__AV2kv" tabindex="-1" disabled="" data-testid="glossary-alphabet" data-letter="Z" data-test="glossary-alphabet"><span class="marketing-typo_text-inter-3-regular">Z</span></button></div></div><section class="glossary_glossary-section__MNHMi"><article class="glossary_glossary-section__container___CIqg" id="a"><h3 class="marketing-heading-3 dist_brevo-heading__utk3d glossary_glossary-section__letter__crJh2">A</h3><div class="glossary_glossary-section__wrapper__w3l8t"><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/ab-testing/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">A/B testing</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">A/B testing in marketing terms is a technique that consists of showing differing elements of the same campaign (e.g. an email campaign with two different subject lines) to different user groups in order to determine which version/approach brings better results and higher engagement from the target group. You can A/B test anything from email subject […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/autoresponder/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Autoresponder</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">An email autoresponder is a form of marketing automation software that automatically sends an already-prepared email to contacts on your mailing list. The sending of the email is triggered when contacts fulfill certain predefined conditions that can either be characteristic (e.g. date of birth) or behavioral (e.g. contact fills in a subscription form). Examples include […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/abandoned-cart-email/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Abandoned cart email</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">An abandoned cart email is an automated email sent to customers after they leave products in their online shopping cart without making a purchase. This follow-up email serves as a gentle nudge, reminding shoppers about the product and reminding them to finish their transaction. These emails are a highly effective customer retention tactic that ecommerce […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/api/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">API</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">An API (Application Programming Interface) is an interface that enables data exchange between different software applications. In marketing, this is useful for synchronizing contact data or automating marketing campaigns. For example, an email API lets you integrate an email marketing platform with another application or email service provider. Brevo uses API keys that serve as […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/automation/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Automation</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">Automation in marketing and sales refers to the use of software to streamline and automate repetitive tasks. Common examples include automated email campaigns (e.g. welcome emails, abandoned cart emails), lead nurturing workflows, and sales pipeline automation. With the help of automation, businesses can achieve greater efficiency, improve customer satisfaction, and drive revenue growth.</span></div></div></article><article class="glossary_glossary-section__container___CIqg" id="b"><h3 class="marketing-heading-3 dist_brevo-heading__utk3d glossary_glossary-section__letter__crJh2">B</h3><div class="glossary_glossary-section__wrapper__w3l8t"><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/bulk-email-service/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Bulk email service</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">A bulk email service is a company that lets its customers send bulk email campaigns to different lists of recipients. A bulk email service will charge its customers based on criteria such as number of emails sent or number of contacts stored. For example, Brevo is a bulk email service that lets you send up […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/brevo-academy/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Brevo Academy</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">Brevo Academy is an email marketing course that teaches email marketing from the ground up. It includes a free email marketing certification to add to your CV and LinkedIn profile.</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/bounce-rate/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Bounce rate</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">Email bounce rate is a metric that measures the percentage of emails that are returned to the sender because they could not be delivered to the intended recipient. It’s a crucial metric for email marketers to monitor, as it directly impacts the effectiveness of email campaigns. There are different types of email bounces:– Hard bounce: […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/blacklist/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Blacklist</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">An email blacklist (or “blocklist”) is a collection of domains and/or IP addresses blocked from sending emails to email users because of spam activity. There are different kinds of blacklists including internal ones run by webmail providers (Gmail, Outlook, etc.), external ones run by security companies (Proofpoint, Barracuda, Cloudmark, etc.), and finally, those managed by […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/behavioral-targeting/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Behavioral targeting</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">Behavioral targeting is a marketing technique that uses information about how people use the internet to improve advertising campaigns. It involves collecting data on a user’s browsing habits, such as search terms, websites visited, and purchases, to display relevant ads and offers. To implement behavioral targeting, you’ll need tools such as cookies to track user […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/b2c/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">B2C</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">B2C stands for Business-to-Consumer. It’s a type of business model where companies sell products or services directly to individual consumers. This is different from the B2B model, where transactions occur between businesses. The B2C sales cycle tends to be shorter than B2B, and is often driven by impulse or need. When it comes to B2B […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/b2b/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">B2B</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">B2B stands for Business-to-Business. It’s a type of business model where companies provide products or services for other companies or organizations. This is different from the B2C (Business-to-Consumer) model, which targets individual consumers. The B2C sales cycle tends to be longer and more complex than B2C, and often involves several decision-makers. When it comes to […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/bulk-email-software/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Bulk email software</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">Bulk email software refers to software that has been specifically designed for the optimal sending of bulk emails to different recipient lists. Brevo, Mailgun, Mailerlite, Convertkit, and Constant Contact are all examples of bulk email software. With bulk email software, businesses can more effectively communicate with their target audience, drive engagement, and boost revenue.</span></div></div></article><article class="glossary_glossary-section__container___CIqg" id="c"><h3 class="marketing-heading-3 dist_brevo-heading__utk3d glossary_glossary-section__letter__crJh2">C</h3><div class="glossary_glossary-section__wrapper__w3l8t"><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/cta-call-to-action/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">CTA (Call-to-Action)</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">CTA stands for call to action. It’s a marketing term for the next step or action that a marketer wants a consumer to take. In simpler terms, a CTA is a prompt or instruction to encourage a specific action. It’s often used in marketing materials, such as websites, emails, and social media posts. Effective CTAs […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/crm-2/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">CRM</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">CRM stands for Customer Relationship Management. It refers to the software system used to store and manage all information concerning your customers and leads. A CRM system helps businesses stay connected to customers, streamline processes, and drive revenue. Typically, CRMs offer tools for: – Managing customer data (e.g. contact info, perferences, purchase history)– Tracking sales […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/conversational-marketing/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Conversational marketing</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">Conversational marketing is a strategy that focuses on real-time, two-way communication between a business and its customers. It involves using messaging apps, chatbots, and live chat to engage with customers in a more natural and personalized way. With conversational marketing, it’s easier for businesses to tailor their interactions to each individual customer’s needs and preferences. […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/click-rate/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Click rate</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">In email marketing, the click rate is a metric that measures the percentage of email recipients who clicked on a link within an email. It’s a key indicator of how engaging your email content is and how effective your email marketing campaign is. Here’s the formula to calculate click rate:Click-Through Rate (CTR) = (Number of […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/chatbot/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Chatbot</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">A chatbot is a computer program designed to simulate and process human conversation through a chat interface. It’s like a virtual assistant that can proactively start chats, answer user questions, create tickets, and automate other tasks without any human intervention. Different types include rule-based chatbots and AI-powered chatbots. The choice of chatbot type depends on […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/chat/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Chat</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">Chat refers to the conversation window that appears when someone visits your website. It allows the visitor to communicate directly with a company representative. Live chat enables real-time conversations with website visitors to answer questions, provide support, and guide them through the buying process. Overall, chat is a powerful tool that can help businesses improve […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/cdp-customer-data-platform/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">CDP (Customer Data Platform)</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">A Customer Data Platform (CDP) is a type of software that unifies customer data from various sources into a single, centralized database. This consolidated view of customer information allows businesses to gain deeper insights into their customers’ behaviors, preferences, and interactions across different channels. CDPs give companies a unified customer review by consolidating data from […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/crm/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">CRM</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">CRM stands for Customer Relationship Management. It refers to the software system used to store and manage all information concerning your customers and leads. A CRM system helps businesses stay connected to customers, streamline processes, and drive revenue. Typically, CRMs offer tools for: Common use cases for CRM software include lead management, automation, segmentation, and […]</span></div></div></article><article class="glossary_glossary-section__container___CIqg" id="d"><h3 class="marketing-heading-3 dist_brevo-heading__utk3d glossary_glossary-section__letter__crJh2">D</h3><div class="glossary_glossary-section__wrapper__w3l8t"><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/drip-campaign/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Drip campaign / drip marketing</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">Drip marketing is a type of marketing strategy. It involves sending a series of emails to contacts at certain intervals or after predefined user actions. When running drip campaigns, the goal is to reach your contacts with timely, targeted, and personalized content. Morever, drip campaigns are automated. These emails are typically triggered by a specific […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/drag-and-drop-editor/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Drag & Drop editor</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">A Drag & Drop editor is a user-friendly tool that allows you to create professional-looking emails without needing to write HTML code. It provides a visual interface where you can drag and drop various elements like text blocks, images, buttons, and more onto a template. A main benefit of Drag & Drop editors is that […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/double-opt-in/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Double opt-in</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">Double opt-in is a system for adding new contacts to your email list that involves collecting an email address through a signup form and sending a confirmation email to that address in order to validate the contact information before adding it to the list. This is also an opportunity to confirm subscriber consent which is […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/domain/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Domain</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">A domain in an email address is the part that comes after the @ symbol. It identifies the email server that handles the email account. For example, in the email address “<a href="/cdn-cgi/l/email-protection" class="__cf_email__" data-cfemail="c3baacb6b1ada2aea683a7acaea2aaadeda0acae">[email protected]</a>,” the domain name would be domain.com. Common email domains are gmail.com and yahoo.com, which are typically used for personal email accounts. Businesses often […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/dkim/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">DKIM</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">DKIM stands for DomainKeys Identified Mail. DKIM is designed to detect forged sender addresses in email (i.e. email spoofing), a technique often used in phishing and email spam. It’s one way to authenticate emails, similar to SPF (Sender Policy Framework). While SPF uses IP addresses to authenticate emails, DKIM uses cryptography. DKIM relies on two […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/direct-marketing/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Direct marketing</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">Direct marketing is a marketing strategy that involves communicating directly with target customers to promote products or services. It bypasses intermediaries (i.e. traditional mass media channels) and focuses on personalized messages delivered directly to individuals. Typical direct marketing channels include email, SMS, WhatsApp and social media. Through direct marketing, businesses can target specific customers and […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/delivery-rate/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Delivery rate</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">Delivery rate refers to the percentage of emails sent that are successfully delivered to recipients’ inboxes. It’s a key metric for email marketers as it directly impacts the effectiveness of their campaigns. Factors that impact delivery rate include sender reputation, email content, and email authentication. Subscriber engagement can furthermore influence the delivery rate. A high […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/deliverability-services/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Deliverability services</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">Email deliverability services are specialized tools and services designed to help businesses improve the delivery rates of their email campaigns. These include IP reputation management, email authentication, spam filtering, and list cleaning. Some companies offer email deliverability services in order to improve delivery rates and sender reputation. This includes dedicated expert consultants who are specialized […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/deliverabilty/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Deliverabilty</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">Email deliverability refers to an email’s capacity to be successfully delivered to a contact’s inbox without being filtered out as spam by email clients. Sender reputation, email content, and engagement rates all impact deliverability. Your email service provider (ESP) and email authentication (e.g. SPK, DKIM, DMARC) also play a strong role.</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/dedicated-ip/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Dedicated IP</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">A dedicated IP is a unique IP address assigned exclusively to a single website or server. Unlike shared IP addresses, where multiple websites share a single IP, a dedicated IP is solely used by one entity. Email providers often associate email senders with their IP addresses. A dedicated IP can help establish a strong sender […]</span></div></div></article><article class="glossary_glossary-section__container___CIqg" id="e"><h3 class="marketing-heading-3 dist_brevo-heading__utk3d glossary_glossary-section__letter__crJh2">E</h3><div class="glossary_glossary-section__wrapper__w3l8t"><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/email-service-provider/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">ESP (Email Service Provider)</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">An Email Service Provider (ESP) is a software platform that helps businesses manage and send email campaigns to their subscriber lists. It provides tools to create, schedule, and track email communications. Typically, ESPs help you create email templates, manage subscribers lists, and monitor email marketing metrics. The top ESPs include Brevo, Mailchimp, Constant Contact, HubSpot, […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/email-tracking/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Email tracking</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">Email tracking is a technique used to monitor the performance of email campaigns. It involves collecting data on how recipients interact with emails, such as open rates, click-through rates, and bounce rates. This data helps marketers gain valuable insights into audience behavior, measure the effectiveness of their campaigns, and make data-driven decisions to optimize future […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/email-subject-line/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Email subject line</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">An email subject line is the brief, attention-grabbing headline that appears in a recipient’s inbox. It’s the first impression that determines whether an email will be opened or ignored. A well-crafted subject line can increase open rates and drive engagement by piquing curiosity, highlighting urgency, or offering a clear benefit. By carefully crafting subject lines, […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/email-list/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Email list</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">An email list is a collection of email addresses used to send mass emails to a specific group of people. It’s a valuable marketing tool used to communicate with customers, potential customers, or subscribers. Email lists can be segmented based on various criteria, such as demographics, interests, or purchase history, allowing for targeted and personalized […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/email-footer/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Email footer</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">The email footer (or email signature as it’s also called) sits at the bottom of your email. It typically contains additional information about the sender or organization. Email footers often include contact details, social media links, legal disclaimers, privacy policies, and unsubscribe options. They can be used to reinforce brand identity, provide additional information, and […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/email-blast-service/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Email blast service</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">An email blast service, also known as a bulk email service, is a company that lets its customers send “email blasts” (i.e. bulk email or mass email campaigns) to different lists of recipients. Email blast services can help you promote products, share company news, collect feedback, build brand awareness, and more. Common features of an […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/email-client/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Email client</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">An email client is a software application that allows users to send, receive, and organize emails. It provides a user-friendly interface to compose, read, and reply to emails, as well as manage email folders, contacts, and calendars. Email clients can be web-based, desktop-based, or mobile-based, offering various features like spam filtering, attachments, and notifications. Popular […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/email-campaign-software/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Email campaign software</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">Email campaign software is software used to manage, send, and track email marketing campaigns. It simplifies the process of email marketing by providing a range of features and functionalities to automate and streamline the email campaign lifecycle. Email campaign software empowers businesses and organizations to effectively communicate with their target audience, nurture leads, and drive […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/ecommerce-email-strategy/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Ecommerce email strategy</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">An ecommerce email strategy is plan for managing and getting maximum value out of email marketing for your ecommerce store. Ecommerce emails fall into two main categories: promotional email campaigns to subscribers (newsletters, abandoned cart emails, welcome emails, etc.) and transactional emails (order confirmations, shipping notifications, etc.). To send effective ecommerce emails, be sure to […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/ecommerce/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Ecommerce</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">Ecommerce refers to the buying and selling of goods and services over the internet. It involves transactions conducted electronically, typically through websites or mobile apps. There are four main types of ecommerce: Ecommerce offers businesses a host of benefits. For instance, online stores are open 24/7 and allow companies to reach a global audience. They […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/email-marketing-software/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Email marketing software</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">Email marketing software is a digital tool designed to streamline and automate the process of creating, managing, and sending mass email campaigns. It empowers businesses to efficiently communicate with their target audience, nurture leads, and drive customer engagement through personalized and targeted email messages. Common features of email marketing software include drag-and-drop email editors, contact […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/email-marketing/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Email marketing</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">Email marketing is a digital marketing strategy that involves sending targeted messages to a specific audience via email. It’s a powerful tool to nurture leads, boost sales, and strengthen customer relationships. By segmenting your audience and personalizing your messages, you can deliver highly relevant content that resonates with your recipients. Unlike mass email blasts in […]</span></div></div></article><article class="glossary_glossary-section__container___CIqg" id="f"><h3 class="marketing-heading-3 dist_brevo-heading__utk3d glossary_glossary-section__letter__crJh2">F</h3><div class="glossary_glossary-section__wrapper__w3l8t"><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/free-email-marketing-software/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Free email marketing software</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">Free email marketing software refers to digital tools that allow you to send marketing emails to a list of subscribers without any upfront cost. These platforms offer various features to help you create, send, and track email campaigns. Many different email marketing software providers offer a free plan, including Brevo, Mailchimp, and MailerLite. For more […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/follow-up-email/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Follow-up email</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">A follow-up email is an email or sequence of emails sent to individuals after an initial interaction, such as a website visit, purchase, or event attendance. They aim to nurture leads, increase conversions, improve customer satisfaction, and build brand awareness. Follow-up emails are particular useful when it comes to lead nurturing. They allow you to […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/facebook-ads/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Facebook ads</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">Facebook ads are paid advertisements displayed on Facebook’s platform. They can appear in the News Feed, Stories, or other sections. Businesses can target specific audiences based on demographics, interests, and behaviors, ensuring their message reaches the right people. Facebook ads come in various formats, including image, video, carousel, and Instant Experience ads. They offer benefits […]</span></div></div></article><article class="glossary_glossary-section__container___CIqg" id="h"><h3 class="marketing-heading-3 dist_brevo-heading__utk3d glossary_glossary-section__letter__crJh2">H</h3><div class="glossary_glossary-section__wrapper__w3l8t"><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/holiday-marketing/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Holiday marketing</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">Holiday marketing is the creation of campaigns via different channels, based around specific holidays, primarily in the end-of-year and Christmas period. It normally involves promoting special seasonal offers to maximize revenues around the event. Holiday marketing campaigns can significantly boost your business’s bottom line and brand recognition. Special promotions, discounts, or unique holiday offerings can […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/heat-map/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Heat map</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">An email heat map is a visual representation of how your email recipients interact with your email content. It uses color-coding to show areas of high and low engagement. Warmer colors (red, orange) indicate areas with high engagement, while cooler colors (blue, green) indicate lower engagement. By analyzing heat maps, you can gain valuable insights […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/hard-bounce/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Hard bounce</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">A hard bounce in email marketing refers to an email that fails to deliver permanently. This occurs when the recipient’s email address is invalid, nonexistent, or blocked by the recipient’s email server. Unlike soft bounces, which are temporary delivery failures, hard bounces indicate a permanent issue with the email address. A high hard bounce rate […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/html-email/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">HTML email</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">An HTML email is an email that uses HyperText Markup Language (HTML) to format and style its content. This allows for much more visually appealing and interactive emails compared to plain text emails. Any email with styling (e.g. bold text, different fonts, colors) is an HTML email. However, most people use the term to describe […]</span></div></div></article><article class="glossary_glossary-section__container___CIqg" id="i"><h3 class="marketing-heading-3 dist_brevo-heading__utk3d glossary_glossary-section__letter__crJh2">I</h3><div class="glossary_glossary-section__wrapper__w3l8t"><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/inbound-marketing/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Inbound marketing</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">Inbound marketing is a marketing strategy that consists of attracting leads through high quality content assets (blog articles, whitepapers, webinars, etc.). The technique works by means of a ‘pull’ method whereby leads are pulled towards you rather than forcing unsolicited advertising material upon them. Instead of interrupting potential customers with outbound tactics like cold calls […]</span></div></div></article><article class="glossary_glossary-section__container___CIqg" id="l"><h3 class="marketing-heading-3 dist_brevo-heading__utk3d glossary_glossary-section__letter__crJh2">L</h3><div class="glossary_glossary-section__wrapper__w3l8t"><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/live-chat/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Live chat</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">Live chat is a software that appears as a chat widget on your website and lets you communicate directly with site visitors. You can let them initiate a chat if they need help or you can reach out manually or automatically in order to achieve specific goals, e.g. let them know about a promotion. There […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/lead-scoring/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Lead scoring</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">Lead scoring is the process of assigning a “score” to each one of your contacts that reflects their conversion potential and level of interest in your business. This score can be used to qualify leads for marketing messages or sales outreach. Lead scoring can help your marketing and sales teams work more efficiently. That’s because […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/lead-management/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Lead management</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">Lead management is the process of tracking, nurturing, and converting potential customers. It involves identifying, qualifying, and prioritizing leads, then guiding them through the sales funnel to become paying customers. The different stages of lead management include lead generation, lead segmentation, lead nurturing, and lead distribution. To improve lead management, focus on identifying your ideal […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/lead/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Lead</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">A lead is a person who has expressed interest in your product or service. This could be someone who has visited your website, downloaded a free ebook, signed up for a newsletter, or inquired about your services. Leads are valuable to businesses because they represent potential customers. By nurturing leads through effective marketing and sales […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/landing-page/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Landing page</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">A landing page is a webpage designed to receive visitors having clicked on a link from another page or marketing campaign. The role of the landing page is to present a product or service and encourage the visitor to carry out a specific action (e.g. a purchase or an email signup) in response to a […]</span></div></div></article><article class="glossary_glossary-section__container___CIqg" id="m"><h3 class="marketing-heading-3 dist_brevo-heading__utk3d glossary_glossary-section__letter__crJh2">M</h3><div class="glossary_glossary-section__wrapper__w3l8t"><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/mass-mailing/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Mass mailing</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">A mass mailing is the act of sending the same email message to a large number of people at the same time. This is a common marketing technique used to reach a wide audience and promote products, services, or events. Mass emails can be sent to a general audience or to specific segments, such as […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/mass-email/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Mass email</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">Mass email (also known as bulk email) refers to the sending of a commercial email to a large group of recipients. Mass emails are sometimes unsolicited and therefore get marked as spam by email clients. Mass email marketing offers numerous benefits for businesses. It allows you to reach a large audience at a minimal cost, […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/marketing-mix/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Marketing mix</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">The marketing mix, often referred to as the 4 Ps, is a set of controllable marketing variables that a company uses to influence consumer behavior and achieve its marketing objectives. The 4 Ps are: By effectively managing these four elements, businesses can create a strong marketing strategy and achieve their goals.</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/marketing-automation/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Marketing automation</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">Marketing automation refers to the automation of marketing campaigns in response to predefined ‘trigger’ conditions based on user behavior. Once a condition has been fulfilled, the marketing automation workflow is set in motion. An example of this is a website visitor subscribing to your email newsletter and being sent an automated welcome email. Other examples […]</span></div></div></article><article class="glossary_glossary-section__container___CIqg" id="n"><h3 class="marketing-heading-3 dist_brevo-heading__utk3d glossary_glossary-section__letter__crJh2">N</h3><div class="glossary_glossary-section__wrapper__w3l8t"><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/nurture-campaign/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Nurture campaign</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">A nurture campaign is a marketing strategy that aims to accompany potential customers (leads) along their customer journey with targeted and personalized content, gradually lead them to a purchase decision. These campaigns are based on continuous communication and are often aimed at prospects who are not yet ready to buy. Typical nurture campaign content includes […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/noreply-email/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Noreply email</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">A noreply email is an email address that is not set up to receive incoming mail. It’s often used for automated emails like order confirmations, password resets, or system notifications where a response from the recipient isn’t expected. While this can help manage incoming mail volume, it’s generally not ideal for customer service or marketing […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/newsletter-tool/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Newsletter tool</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">A newsletter tool, also known as newsletter software, is an email applications that is used to send serial emails to a list of recipients. With newsletter tools, it’s easier to design and personalize newsletters as well as easily manage subscriptions, unsubscriptions and email lists. Brevo, for example, is an example of a newsletter tool. Many […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/newsletter-template/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Newsletter template</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">A newsletter template is a pre-designed visual structure that helps you create professional-looking email newsletters. It’s like a blank canvas with pre-set sections for your content, images, and headlines. Newsletter templates save you time and effort by providing a structured layout. You can easily customize them with your own branding, colors, and fonts. Many email […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/newsletter-software-2/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Newsletter software</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">Newsletter software is a powerful tool designed to streamline the process of creating, sending, and tracking email campaigns. It provides a user-friendly interface for crafting professional-looking newsletters without the need for extensive coding knowledge. Key features include a range of customizable templates, robust subscriber management tools, and automated workflows to save time and effort. With […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/newsletter-software/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Newsletter software</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">Newsletter software is a powerful tool designed to streamline the process of creating, sending, and tracking email campaigns. It provides a user-friendly interface for crafting professional-looking newsletters without the need for extensive coding knowledge. Key features include a range of customizable templates, robust subscriber management tools, and automated workflows to save time and effort. With […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/newsletter/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Newsletter</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">A newsletter is an email that’s sent on a recurring basis to a list of subscribers. It can be a promotional email designed to highlight the latest news from a brand and/or its products, or it can contain editorial content. A newsletter can also share event announcements and customer testimonials. Regular newsletters help build trust […]</span></div></div></article><article class="glossary_glossary-section__container___CIqg" id="o"><h3 class="marketing-heading-3 dist_brevo-heading__utk3d glossary_glossary-section__letter__crJh2">O</h3><div class="glossary_glossary-section__wrapper__w3l8t"><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/open-rate/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Open rate</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">The open rate is a key email marketing metric. It tells you how many recipients actually opened your email campaign. Open rate is calculated by dividing the number of unique email opens by the total number of emails delivered. Open rates are important because they help you guage interest. A high open rate shows that […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/onboarding-email/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Onboarding email</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">An onboarding email is the first email or series of emails that welcomes new customers, subscribers or users after registration. It helps recipients to familiarize themselves with a product, service or platform. The goal of an onboarding email is to make getting started with your product as service as easy and painless as possible. Typically, […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/omnichannel/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Omnichannel (marketing)</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">Omnichannel is customer-centric marketing and sales strategy that integrates various channels (both online and offline). The goal is to create a uniform and consistent customer experience, regardless of whether the interaction takes place in-store or online over email, social media, or WhatsApp channels. Via an omnichannel strategy, customers should be able to interact with a […]</span></div></div></article><article class="glossary_glossary-section__container___CIqg" id="p"><h3 class="marketing-heading-3 dist_brevo-heading__utk3d glossary_glossary-section__letter__crJh2">P</h3><div class="glossary_glossary-section__wrapper__w3l8t"><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/push-notification/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Push notification</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">A push notification is a short message delivered directly to a user’s device by an app or website. It appears as an alert, often on mobile screens or desktops, and provides updates, reminders, or prompts for action. They help businesses stay connected with users outside the app or website by sending real-time alerts. Customization, relevance, […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/preview-text/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Preview text</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">The email preview text is a short message that displays below the subject line in many email clients, such as Gmail and Outlook. It’s the teaser that gives more info about the email.</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/preheader/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Preheader</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">A preheader is a short snippet of text displayed alongside the subject line in an email preview. It acts as an introduction, giving readers a brief idea of the email’s content and purpose, often encouraging them to open it. A well-written preheader supports the subject line by providing clarity or adding intrigue. It can highlight […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/plugin/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Plugin</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">A plugin is a small software component that adds specific features to a larger program. It’s like a modular add-on that extends the functionality of the main software. Plugins offer flexibility and customization, allowing users to tailor their software to their specific needs. For example, marketing and sales plugins can be used to integrate CRM […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/personalization/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Personalization</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">Personalization is the process of customizing marketing messages, like emails or website offers, to fit each customer’s specific needs and interests. This is done by using information you know about them, such as the customer’s name, purchase history, location, or website behavior. This helps you send relevant messages that they’ll actually care about. For example, […]</span></div></div></article><article class="glossary_glossary-section__container___CIqg" id="r"><h3 class="marketing-heading-3 dist_brevo-heading__utk3d glossary_glossary-section__letter__crJh2">R</h3><div class="glossary_glossary-section__wrapper__w3l8t"><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/rss-campaign/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">RSS campaign</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">RSS emails are automated updates sent to subscribers whenever a website or blog publishes new content. These campaigns rely on an RSS feed, a digital file that tracks updates like blog posts, news articles, or product listings as they go live. By connecting the RSS feed to an email platform, new content is automatically formatted […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/retargeting/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Retargeting</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">Retargeting is a marketing strategy that reconnects with users who have previously interacted with your brand but haven’t completed an intended action, such as making a purchase. By serving targeted ads on other websites or platforms, retargeting keeps your brand visible and reinforces interest. For email marketing platforms like Brevo, retargeting can include tailored email […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/relationship-marketing/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Relationship marketing</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">Relationship marketing is about building long-term connections with customers instead of focusing solely on one-time sales. It prioritizes trust, loyalty, and satisfaction by consistently delivering value that meets individual needs. This strategy relies on personalized communication and tailored interactions to keep customers engaged. By creating meaningful relationships, businesses can encourage repeat purchases and inspire positive […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/reactivation-email/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Reactivation email</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">A reactivation email is an email designed to re-engage inactive subscribers who haven’t interacted with your emails or platform for a while. These emails aim to rekindle interest by offering something of value, such as updates, exclusive offers, or reminders about the benefits of staying connected. This type of email serves as a way to […]</span></div></div></article><article class="glossary_glossary-section__container___CIqg" id="s"><h3 class="marketing-heading-3 dist_brevo-heading__utk3d glossary_glossary-section__letter__crJh2">S</h3><div class="glossary_glossary-section__wrapper__w3l8t"><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/subscription-form/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Subscription form</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">A subscription form invites users to join your email list, typically collecting their name and email address while explaining what they’ll receive in return, such as updates or special offers. It’s a first step in building a direct relationship with your audience. Effective subscription forms are straightforward and transparent, often highlighting the benefits of signing […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/subject-line/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Subject line</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">A subject line is the text that introduces an email in the recipient’s inbox. It’s your email’s first impression. It’s a short but crucial piece of text that can determine whether someone opens your email or skips over it. A good subject line is clear, engaging, and aligned with the message inside. To grab attention, […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/spam/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Spam</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">Spam refers to emails sent without consent, often in bulk, and typically irrelevant to the recipient. These messages are frustrating for users and can harm the sender’s reputation if flagged by spam filters or reported by recipients. To avoid this, ethical marketers prioritize permission-based lists, sending content that’s useful and tailored to the audience. Transparent […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/soft-bounce/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Soft bounce</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">A soft bounce in email marketing occurs when an email reaches the recipient’s mail server but is unable to be delivered to their inbox due to a temporary issue. Common reasons for soft bounces include a full inbox, service issues, large email size, and spam filters. Unlike hard bounces, which indicate a permanent delivery issue, […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/smtp/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">SMTP</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">SMTP (Simple Mail Transfer Protocol) is the technology that makes email communication possible. It makes sure emails are sent from one server to another, acting as the backbone for everything from personal messages to bulk email campaigns. A reliable SMTP setup is key for smooth email delivery. For businesses using Brevo, SMTP provides the technical […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/sms-campaign-marketing/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">SMS campaign / marketing</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">SMS marketing involves sending text messages to connect directly with customers. It’s ideal for delivering quick updates, timely reminders, or exclusive promotions in a format that’s simple and direct. Because text messages often have high open rates, they’re a powerful way to grab attention. For success, SMS campaigns should be concise, relevant, and sent at […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/send-time-optimization/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Send time optimization</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">Send time optimization is the practice of identifying the most opportune times to send emails based on recipient engagement patterns. By timing emails strategically, marketers increase the likelihood of their messages being opened and acted upon. Using historical data, such as previous open and click rates, send time optimization ensures communication aligns with audience activity. […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/sales-pipeline/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Sales pipeline</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">A sales pipeline is a visual framework that outlines the stages a potential customer goes through, from initial contact to making a purchase. Common stages include lead generation, qualification, proposal, and closing. This structure helps sales and marketing teams track progress, prioritize leads, and identify areas that may need attention. A clear sales pipeline improves […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/segmentation/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Segmentation</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">Segmentation is the process of sorting of an email list based on certain characteristics or criteria. For example, you can sort subscriber groups according to demographic, geographical, or behavioral characteristics. You can then target your messaging to each group, a.k.a. email segment. In email and SMS marketing, segmentation allows you to refine your efforts. That’s […]</span></div></div></article><article class="glossary_glossary-section__container___CIqg" id="t"><h3 class="marketing-heading-3 dist_brevo-heading__utk3d glossary_glossary-section__letter__crJh2">T</h3><div class="glossary_glossary-section__wrapper__w3l8t"><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/triggered-email/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Triggered email</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">A triggered email is an automated message sent based on specific actions or events, such as signing up for a newsletter, abandoning a cart, or completing a purchase. These emails are highly targeted and relevant to the recipient’s behavior. Unlike regular campaigns, triggered emails respond to real-time activity, creating timely engagement. Examples include welcome emails, […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/transactional-email/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Transactional email</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">A transactional email is an email that is triggered by a specific transaction or interaction between a user and a company. Transactional emails are often used to confirm a transaction or provide further information. Examples of transactional emails include order confirmations, shipping notifications, invoices, or account change confirmations. They may contain important information that is […]</span></div></div></article><article class="glossary_glossary-section__container___CIqg" id="u"><h3 class="marketing-heading-3 dist_brevo-heading__utk3d glossary_glossary-section__letter__crJh2">U</h3><div class="glossary_glossary-section__wrapper__w3l8t"><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/unsubscription/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Unsubscription</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">Unsubscription is the process of opting out from receiving further emails from a sender. This option is required by email regulations to respect recipient preferences. An unsubscribe link is usually included in email footers. Removing disengaged users helps keep email lists focused on active subscribers, improving performance metrics.</span></div></div></article><article class="glossary_glossary-section__container___CIqg" id="v"><h3 class="marketing-heading-3 dist_brevo-heading__utk3d glossary_glossary-section__letter__crJh2">V</h3><div class="glossary_glossary-section__wrapper__w3l8t"><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/voip/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">VoIP</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">Voice over Internet Protocol (VoIP) enables voice calls over an internet connection instead of traditional phone lines. It’s a cost-effective solution widely used for personal and business communication. VoIP services often include additional features like video calls, instant messaging, and integrations with customer service systems, making it a versatile tool.</span></div></div></article><article class="glossary_glossary-section__container___CIqg" id="w"><h3 class="marketing-heading-3 dist_brevo-heading__utk3d glossary_glossary-section__letter__crJh2">W</h3><div class="glossary_glossary-section__wrapper__w3l8t"><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/workflow-automation/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Workflow (Automation)</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">An automation workflow is a sequence of automated actions triggered by specific user behaviors or conditions. It helps streamline repetitive tasks like sending emails, assigning leads, or updating CRM records. Workflows save time and ensure consistent follow-ups, enhancing efficiency across marketing, sales, and customer service processes. Common examples include onboarding sequences and re-engagement campaigns.</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/whatsapp-newsletter/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">WhatsApp newsletter</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">A WhatsApp newsletter campaign is a mass communication strategy using WhatsApp to share updates, promotions, or content with subscribed contacts. These campaigns leverage WhatsApp’s direct and conversational nature to create highly engaging experiences. They often feature text, images, videos, or links.</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/whatsapp-business-solution-provider/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">WhatsApp Business Solution Provider</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">WhatsApp Business Solution Providers are certified third-party companies offering tools and services to help businesses use the WhatsApp Business API. These providers simplify implementation, ensuring businesses can integrate WhatsApp into their workflows for messaging, automation, and analytics.</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/whatsapp-business-platform/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">WhatsApp Business Platform</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">WhatsApp Business Platform is an advanced solution for businesses to communicate with customers at scale. It provides tools for messaging, automation, and integration with CRMs or marketing software. This platform is ideal for managing customer support, sales, and personalized marketing campaigns via WhatsApp, a highly trusted channel.</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/whatsapp-business-api/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">WhatsApp Business API</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">The WhatsApp Business API is designed for companies to send personalized messages at scale, such as order updates or customer support responses. It integrates with existing systems, allowing businesses to manage WhatsApp communication through their CRM or marketing platforms.</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/welcome-email/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Welcome email</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">A welcome email is the first message sent after someone subscribes or creates an account. It sets the tone for the relationship and introduces the brand. Typically, welcome emails include a friendly greeting, a brief overview of what to expect, and often a special offer or helpful resources. They are key to building trust and […]</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/web-push/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Web push</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">Web push notifications are short, clickable messages sent by websites directly to a user’s browser. They work even when the user isn’t on the site, offering a way to re-engage audiences. These notifications are widely used for updates, promotions, or reminders. Users must opt in, giving them control over what notifications they receive.</span></div><div class="glossary_glossary-section__content__iQqWe"><a class="glossary_glossary-section__link__mRZuq" href="https://www.brevo.com/glossary/whatsapp-campaign/"><h2 class="marketing-heading-6 dist_brevo-heading__utk3d glossary_glossary-section__heading__hCcCY">Whatsapp campaign</h2></a><span class="marketing-typo_text-inter-3-regular glossary_glossary-section__text___lXAx">A WhatsApp campaign is a marketing strategy that uses the WhatsApp messaging app to directly engage with customers. Businesses can send targeted messages, such as promotional offers, product updates, or customer service alerts, to a specific audience. This personalized approach allows for real-time communication, increased engagement, and stronger customer relationships. 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dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Product updates</span></div></a></div></section><section class="dist_marketing-footer__list-content__lBQIm"><span class="marketing-typo_text-inter-3-medium">COMPARE</span><div class="dist_marketing-footer__list-items__2tJFg"><a rel="noreferrer" href="https://www.brevo.com/bulk-email-service/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Bulk email service</span></div></a><a rel="noreferrer" href="https://www.brevo.com/blog/best-email-marketing-services/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Email marketing platforms</span></div></a><a rel="noreferrer" href="https://www.brevo.com/mailchimp/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Brevo vs Mailchimp</span></div></a><a rel="noreferrer" href="https://www.brevo.com/hubspot/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Brevo vs HubSpot</span></div></a><a rel="noreferrer" href="https://www.brevo.com/constant-contact/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Brevo vs Constant Contact</span></div></a><a rel="noreferrer" href="https://www.brevo.com/klaviyo/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Brevo vs Klaviyo</span></div></a><a rel="noreferrer" href="https://www.brevo.com/blog/mailchimp-alternatives/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Mailchimp alternatives</span></div></a><a rel="noreferrer" href="https://www.brevo.com/blog/hubspot-competitors/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">HubSpot alternatives</span></div></a></div></section><section class="dist_marketing-footer__list-content__lBQIm"><span class="marketing-typo_text-inter-3-medium">RESOURCES</span><div class="dist_marketing-footer__list-items__2tJFg"><a rel="noreferrer" href="https://help.brevo.com/hc/en-us" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Help center</span></div></a><a rel="noreferrer" href="https://status.brevo.com/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Platform status</span></div></a><a rel="noreferrer" href="https://community.brevo.com/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Community</span></div></a><a rel="noreferrer" href="https://www.brevo.com/blog/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Blog</span></div></a><a rel="noreferrer" href="https://www.brevo.com/glossary/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Glossary</span></div></a><a rel="noreferrer" href="https://www.brevo.com/features/success/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Success</span></div></a><a rel="noreferrer" href="https://www.brevo.com/academy/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Academy</span></div></a><a rel="noreferrer" href="https://www.brevo.com/resources/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Ebooks & webinars</span></div></a><a rel="noreferrer" href="https://developers.brevo.com/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Developers</span></div></a><a rel="noreferrer" href="https://help.brevo.com/hc/en-us/articles/10285672223378-Mailchimp-integration-by-Brevo-Import-and-update-your-contacts-to-migrate-to-Brevo" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Migrate from Mailchimp</span></div></a></div></section><section class="dist_marketing-footer__list-content__lBQIm"><span class="marketing-typo_text-inter-3-medium">PARTNERS</span><div class="dist_marketing-footer__list-items__2tJFg"><a rel="noreferrer" href="https://www.brevo.com/partners/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">All partner programs</span></div></a><a rel="noreferrer" href="https://www.brevo.com/affiliates/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Affiliates</span></div></a><a rel="noreferrer" href="https://www.brevo.com/experts/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Experts</span></div></a><a rel="noreferrer" href="https://www.brevo.com/startups/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Startups & VCs</span></div></a><a rel="noreferrer" href="https://www.brevo.com/integration-program/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Integration partners</span></div></a><a rel="noreferrer" href="https://www.brevo.com/expert-directory/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Find an expert</span></div></a></div></section><section class="dist_marketing-footer__list-content__lBQIm"><span class="marketing-typo_text-inter-3-medium">COMPANY</span><div class="dist_marketing-footer__list-items__2tJFg"><a rel="noreferrer" href="https://www.brevo.com/company/about/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">About us</span></div></a><a rel="noreferrer" href="https://www.brevo.com/company/leadership/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Leadership</span></div></a><a rel="noreferrer" href="https://www.brevo.com/careers/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Careers</span></div></a><a rel="noreferrer" href="https://www.brevo.com/press-room/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Press</span></div></a><a rel="noreferrer" href="https://www.brevo.com/carbon-footprint/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Carbon footprint</span></div></a><a rel="noreferrer" href="https://www.brevo.com/contact/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Contact us</span></div></a></div></section></div><div class="dist_marketing-footer__copyright__0h5y2"><a rel="noreferrer" href="#" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Cookie Settings</span></div></a><a rel="noreferrer" href="https://www.brevo.com/legal/antispampolicy/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Anti-spam</span></div></a><a rel="noreferrer" href="https://www.brevo.com/legal/privacypolicy/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link"><div class="dist_marketing-link__label__PNFF5 dist_marketing-link--linkhover__LS0tv dist_marketing-link-light--black--linkhover__04gFl"><span class="dist_marketing-link__label__PNFF5">Privacy</span></div></a><a rel="noreferrer" href="https://www.brevo.com/legal/termsofuse/" class="marketing-typo_text-inter-2-regular dist_marketing-link___aoCk dist_marketing-link-light__rLjNz dist_marketing-link-light--black__dWNmU" target="_self" data-testid="marketing-link" data-test="marketing-link"><div 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VoIP services often include additional features like video calls, instant messaging, and integrations with customer service systems, making it a versatile tool.\",\"url\":\"https://www.brevo.com/glossary/voip/\",\"author\":\"Tamnai Wandiema\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":101,\"name\":\"V\",\"slug\":\"v\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is VoIP? | Brevo Glossary\",\"seo_meta_description\":\"Voice over Internet Protocol (VoIP) enables voice calls over an internet connection instead of traditional phone lines. It’s a cost-effective solution widely used for personal and business communication.\\r\\n\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":26143,\"thumbnail\":false,\"date\":\"2024-12-11 16:19:53\",\"title\":\"Unsubscription\",\"excerpt\":\"Unsubscription is the process of opting out from receiving further emails from a sender. This option is required by email regulations to respect recipient preferences. An unsubscribe link is usually included in email footers. Removing disengaged users helps keep email lists focused on active subscribers, improving performance metrics.\",\"url\":\"https://www.brevo.com/glossary/unsubscription/\",\"author\":\"Tamnai Wandiema\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":100,\"name\":\"U\",\"slug\":\"u\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is a unsubscription? | Brevo Glossary\",\"seo_meta_description\":\"Unsubscription is the process of opting out from receiving further emails from a sender. This option is required by email regulations to respect recipient preferences.\\r\\n\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":26141,\"thumbnail\":false,\"date\":\"2024-12-11 16:16:01\",\"title\":\"Triggered email\",\"excerpt\":\"A triggered email is an automated message sent based on specific actions or events, such as signing up for a newsletter, abandoning a cart, or completing a purchas"])</script><script>self.__next_f.push([1,"e. These emails are highly targeted and relevant to the recipient\u0026#8217;s behavior. Unlike regular campaigns, triggered emails respond to real-time activity, creating timely engagement. Examples include welcome emails, [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/triggered-email/\",\"author\":\"Tamnai Wandiema\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":99,\"name\":\"T\",\"slug\":\"t\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is a triggered email? | Brevo Glossary\",\"seo_meta_description\":\"A triggered email is an automated message sent based on specific actions or events, such as signing up for a newsletter, abandoning a cart, or completing a purchase. These emails are highly targeted and relevant to the recipient's behavior.\\r\\n\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":26137,\"thumbnail\":false,\"date\":\"2024-12-11 15:59:47\",\"title\":\"Subscription form\",\"excerpt\":\"A subscription form invites users to join your email list, typically collecting their name and email address while explaining what they’ll receive in return, such as updates or special offers. It’s a first step in building a direct relationship with your audience. Effective subscription forms are straightforward and transparent, often highlighting the benefits of signing [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/subscription-form/\",\"author\":\"Tamnai Wandiema\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":98,\"name\":\"S\",\"slug\":\"s\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is a subscription form? | Brevo Glossary\",\"seo_meta_description\":\"A subscription form invites users to join your email list, typically collecting their name and email address while explaining what they’ll receive in return, such as updates or special offers. It’s a first step in building a direct relationship with your audience.\\r\\n\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":26134,\"thumbnail\":false,\"date\":\"2024-12-11 15:52:37\",\"title\":\"Subject line\",\"excerpt\":\"A subject line is the text that introduces an email in the recipient’s inbox. It\u0026#8217;s your email\u0026#8217;s first impression. It’s a short but crucial piece of text that can determine whether someone opens your email or skips over it. A good subject line is clear, engaging, and aligned with the message inside. To grab attention, [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/subject-line/\",\"author\":\"Tamnai Wandiema\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":98,\"name\":\"S\",\"slug\":\"s\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is a subject line? | Brevo Glossary\",\"seo_meta_description\":\"A subject line is the text that introduces an email in the recipient’s inbox. It's your email's first impression. It’s a short but crucial piece of text that can determine whether someone opens your email or skips over it. A good subject line is clear, engaging, and aligned with the message inside.\\r\\n\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":26132,\"thumbnail\":false,\"date\":\"2024-12-11 15:47:43\",\"title\":\"Spam\",\"excerpt\":\"Spam refers to emails sent without consent, often in bulk, and typically irrelevant to the recipient. These messages are frustrating for users and can harm the sender’s reputation if flagged by spam filters or reported by recipients. To avoid this, ethical marketers prioritize permission-based lists, sending content that’s useful and tailored to the audience. Transparent [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/spam/\",\"author\":\"Tamnai Wandiema\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":98,\"name\":\"S\",\"slug\":\"s\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is a spam? | Brevo Glossary\",\"seo_meta_description\":\"Spam refers to emails sent without consent, often in bulk, and typically irrelevant to the recipient. These messages are frustrating for users and can harm the sender’s reputation if flagged by spam filters or reported by recipients.\\r\\n\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},"])</script><script>self.__next_f.push([1,"{\"ID\":26130,\"thumbnail\":false,\"date\":\"2024-12-11 15:42:23\",\"title\":\"Soft bounce\",\"excerpt\":\"A soft bounce in email marketing occurs when an email reaches the recipient\u0026#8217;s mail server but is unable to be delivered to their inbox due to a temporary issue. Common reasons for soft bounces include a full inbox, service issues, large email size, and spam filters. Unlike hard bounces, which indicate a permanent delivery issue, [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/soft-bounce/\",\"author\":\"Tamnai Wandiema\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":98,\"name\":\"S\",\"slug\":\"s\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is Soft bounce? | Brevo Glossary\",\"seo_meta_description\":\"A soft bounce in email marketing occurs when an email reaches the recipient's mail server but is unable to be delivered to their inbox due to a temporary issue. Common reasons for soft bounces include a full inbox, service issues, large email size, and spam filters.\\r\\n\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":26127,\"thumbnail\":false,\"date\":\"2024-12-11 15:36:55\",\"title\":\"SMTP\",\"excerpt\":\"SMTP (Simple Mail Transfer Protocol) is the technology that makes email communication possible. It makes sure emails are sent from one server to another, acting as the backbone for everything from personal messages to bulk email campaigns. A reliable SMTP setup is key for smooth email delivery. For businesses using Brevo, SMTP provides the technical [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/smtp/\",\"author\":\"Tamnai Wandiema\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":98,\"name\":\"S\",\"slug\":\"s\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is an SMTP? | Brevo Glossary\",\"seo_meta_description\":\"SMTP (Simple Mail Transfer Protocol) is the technology that makes email communication possible. It makes sure emails are sent from one server to another, acting as the backbone for everything from personal messages to bulk email campaigns.\\r\\n\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":26123,\"thumbnail\":false,\"date\":\"2024-12-11 15:30:55\",\"title\":\"SMS campaign / marketing\",\"excerpt\":\"SMS marketing involves sending text messages to connect directly with customers. It’s ideal for delivering quick updates, timely reminders, or exclusive promotions in a format that’s simple and direct. Because text messages often have high open rates, they’re a powerful way to grab attention. For success, SMS campaigns should be concise, relevant, and sent at [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/sms-campaign-marketing/\",\"author\":\"Tamnai Wandiema\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":98,\"name\":\"S\",\"slug\":\"s\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is SMS campaign / marketing? | Brevo Glossary\",\"seo_meta_description\":\"SMS marketing involves sending text messages to connect directly with customers. It’s ideal for delivering quick updates, timely reminders, or exclusive promotions in a format that’s simple and direct. Because text messages often have high open rates, they’re a powerful way to grab attention.\\r\\n\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":26121,\"thumbnail\":false,\"date\":\"2024-12-11 15:22:51\",\"title\":\"Send time optimization\",\"excerpt\":\"Send time optimization is the practice of identifying the most opportune times to send emails based on recipient engagement patterns. By timing emails strategically, marketers increase the likelihood of their messages being opened and acted upon. Using historical data, such as previous open and click rates, send time optimization ensures communication aligns with audience activity. [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/send-time-optimization/\",\"author\":\"Tamnai Wandiema\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":98,\"name\":\"S\",\"slug\":\"s\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is Send time optimization? | Brevo Glossary\",\"seo_meta_description\":\"\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_sc"])</script><script>self.__next_f.push([1,"hema\":false}},{\"ID\":26119,\"thumbnail\":false,\"date\":\"2024-12-11 15:16:24\",\"title\":\"Sales pipeline\",\"excerpt\":\"A sales pipeline is a visual framework that outlines the stages a potential customer goes through, from initial contact to making a purchase. Common stages include lead generation, qualification, proposal, and closing. This structure helps sales and marketing teams track progress, prioritize leads, and identify areas that may need attention. A clear sales pipeline improves [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/sales-pipeline/\",\"author\":\"Tamnai Wandiema\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":98,\"name\":\"S\",\"slug\":\"s\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is Sales pipeline? | Brevo Glossary\",\"seo_meta_description\":\"A sales pipeline is a visual framework that outlines the stages a potential customer goes through, from initial contact to making a purchase. Common stages include lead generation, qualification, proposal, and closing.\\r\\n\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":26117,\"thumbnail\":false,\"date\":\"2024-12-11 15:12:15\",\"title\":\"RSS campaign\",\"excerpt\":\"RSS emails are automated updates sent to subscribers whenever a website or blog publishes new content. These campaigns rely on an RSS feed, a digital file that tracks updates like blog posts, news articles, or product listings as they go live. By connecting the RSS feed to an email platform, new content is automatically formatted [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/rss-campaign/\",\"author\":\"Tamnai Wandiema\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":97,\"name\":\"R\",\"slug\":\"r\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is RSS campaign? | Brevo Glossary\",\"seo_meta_description\":\"RSS emails are automated updates sent to subscribers whenever a website or blog publishes new content. These campaigns rely on an RSS feed, a digital file that tracks updates like blog posts, news articles, or product listings as they go live.\\r\\n\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":26115,\"thumbnail\":false,\"date\":\"2024-12-11 15:07:59\",\"title\":\"Retargeting\",\"excerpt\":\"Retargeting is a marketing strategy that reconnects with users who have previously interacted with your brand but haven’t completed an intended action, such as making a purchase. By serving targeted ads on other websites or platforms, retargeting keeps your brand visible and reinforces interest. For email marketing platforms like Brevo, retargeting can include tailored email [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/retargeting/\",\"author\":\"Tamnai Wandiema\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":97,\"name\":\"R\",\"slug\":\"r\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is Retargeting? | Brevo Glossary\",\"seo_meta_description\":\"Retargeting is a marketing strategy that reconnects with users who have previously interacted with your brand but haven’t completed an intended action, such as making a purchase. By serving targeted ads on other websites or platforms, retargeting keeps your brand visible and reinforces interest.\\r\\n\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":26113,\"thumbnail\":false,\"date\":\"2024-12-11 15:01:11\",\"title\":\"Relationship marketing\",\"excerpt\":\"Relationship marketing is about building long-term connections with customers instead of focusing solely on one-time sales. It prioritizes trust, loyalty, and satisfaction by consistently delivering value that meets individual needs. This strategy relies on personalized communication and tailored interactions to keep customers engaged. By creating meaningful relationships, businesses can encourage repeat purchases and inspire positive [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/relationship-marketing/\",\"author\":\"Tamnai Wandiema\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":97,\"name\":\"R\",\"slug\":\"r\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is Relationship marketing? | Brevo Glossary\",\"seo_meta_description\":\"Relationsh"])</script><script>self.__next_f.push([1,"ip marketing is about building long-term connections with customers instead of focusing solely on one-time sales. It prioritizes trust, loyalty, and satisfaction by consistently delivering value that meets individual needs.\\r\\n\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":26111,\"thumbnail\":false,\"date\":\"2024-12-11 14:58:11\",\"title\":\"Reactivation email\",\"excerpt\":\"A reactivation email is an email designed to re-engage inactive subscribers who haven’t interacted with your emails or platform for a while. These emails aim to rekindle interest by offering something of value, such as updates, exclusive offers, or reminders about the benefits of staying connected. This type of email serves as a way to [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/reactivation-email/\",\"author\":\"Tamnai Wandiema\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":97,\"name\":\"R\",\"slug\":\"r\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is a Reactivation email? | Brevo Glossary\",\"seo_meta_description\":\"A reactivation email is an email designed to re-engage inactive subscribers who haven’t interacted with your emails or platform for a while. These emails aim to rekindle interest by offering something of value, such as updates, exclusive offers, or reminders about the benefits of staying connected.\\r\\n\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":26077,\"thumbnail\":false,\"date\":\"2024-12-09 18:41:31\",\"title\":\"Push notification\",\"excerpt\":\"A push notification is a short message delivered directly to a user’s device by an app or website. It appears as an alert, often on mobile screens or desktops, and provides updates, reminders, or prompts for action. They help businesses stay connected with users outside the app or website by sending real-time alerts. Customization, relevance, [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/push-notification/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":95,\"name\":\"P\",\"slug\":\"p\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is a push notification? | Brevo Glossary\",\"seo_meta_description\":\"A push notification is a short message delivered directly to a user’s device by an app or website. It appears as an alert, often on mobile screens or desktops, and provides updates, reminders, or prompts for action.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":26075,\"thumbnail\":false,\"date\":\"2024-12-09 18:37:02\",\"title\":\"Preview text\",\"excerpt\":\"The email preview text is a short message that displays below the subject line in many email clients, such as Gmail and Outlook. It’s the teaser that gives more info about the email.\",\"url\":\"https://www.brevo.com/glossary/preview-text/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":95,\"name\":\"P\",\"slug\":\"p\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is preview text? | Brevo Glossary\",\"seo_meta_description\":\"The email preview text is a short message that displays below the subject line in many email clients, such as Gmail and Outlook.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":26073,\"thumbnail\":false,\"date\":\"2024-12-09 18:35:29\",\"title\":\"Preheader\",\"excerpt\":\"A preheader is a short snippet of text displayed alongside the subject line in an email preview. It acts as an introduction, giving readers a brief idea of the email’s content and purpose, often encouraging them to open it. A well-written preheader supports the subject line by providing clarity or adding intrigue. It can highlight [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/preheader/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":95,\"name\":\"P\",\"slug\":\"p\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is a preheader? | Brevo Glossary\",\"seo_meta_description\":\"A preheader is a short snippet of text displayed alongside the subject line in an email preview. It acts as an introduction, giving readers a brief idea of the email’s content and"])</script><script>self.__next_f.push([1," purpose, often encouraging them to open it.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":26071,\"thumbnail\":false,\"date\":\"2024-12-09 18:33:17\",\"title\":\"Plugin\",\"excerpt\":\"A plugin is a small software component that adds specific features to a larger program. It\u0026#8217;s like a modular add-on that extends the functionality of the main software. Plugins offer flexibility and customization, allowing users to tailor their software to their specific needs. For example, marketing and sales plugins can be used to integrate CRM [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/plugin/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":95,\"name\":\"P\",\"slug\":\"p\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is a plugin? | Brevo Glossary\",\"seo_meta_description\":\"A plugin is a small software component that adds specific features to a larger program. It's like a modular add-on that extends the functionality of the main software. Plugins offer flexibility and customization, allowing users to tailor their software to their specific needs.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":26069,\"thumbnail\":false,\"date\":\"2024-12-09 18:29:08\",\"title\":\"Open rate\",\"excerpt\":\"The open rate is a key email marketing metric. It tells you how many recipients actually opened your email campaign. Open rate is calculated by dividing the number of unique email opens by the total number of emails delivered. Open rates are important because they help you guage interest. A high open rate shows that [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/open-rate/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":94,\"name\":\"O\",\"slug\":\"o\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is open rate? | Brevo Glossary\",\"seo_meta_description\":\"The open rate is a key email marketing metric. It tells you how many recipients actually opened your email campaign. Open rate is calculated by dividing the number of unique email opens by the total number of emails delivered.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":26067,\"thumbnail\":false,\"date\":\"2024-12-09 18:27:11\",\"title\":\"Onboarding email\",\"excerpt\":\"An onboarding email is the first email or series of emails that welcomes new customers, subscribers or users after registration. It helps recipients to familiarize themselves with a product, service or platform. The goal of an onboarding email is to make getting started with your product as service as easy and painless as possible. Typically, [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/onboarding-email/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":94,\"name\":\"O\",\"slug\":\"o\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is an onboarding email? | Brevo Glossary\",\"seo_meta_description\":\"An onboarding email is the first email or series of emails that welcomes new customers, subscribers or users after registration. It helps recipients to familiarize themselves with a product, service or platform.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":26063,\"thumbnail\":false,\"date\":\"2024-12-09 18:23:42\",\"title\":\"Omnichannel (marketing)\",\"excerpt\":\"Omnichannel is customer-centric marketing and sales strategy that integrates various channels (both online and offline). The goal is to create a uniform and consistent customer experience, regardless of whether the interaction takes place in-store or online over email, social media, or WhatsApp channels. Via an omnichannel strategy, customers should be able to interact with a [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/omnichannel/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":94,\"name\":\"O\",\"slug\":\"o\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is omnichannel? | Brevo Glossary\",\"seo_meta_description\":\"Omnichannel is customer-centric marketing and sales strategy that integrates various channels (both online and offline). The goal i"])</script><script>self.__next_f.push([1,"s to create a uniform and consistent customer experience.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":26061,\"thumbnail\":false,\"date\":\"2024-12-09 18:14:37\",\"title\":\"Nurture campaign\",\"excerpt\":\"A nurture campaign is a marketing strategy that aims to accompany potential customers (leads) along their customer journey with targeted and personalized content, gradually lead them to a purchase decision. These campaigns are based on continuous communication and are often aimed at prospects who are not yet ready to buy. Typical nurture campaign content includes [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/nurture-campaign/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":93,\"name\":\"N\",\"slug\":\"n\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is a nurture campaign? | Brevo Glossary\",\"seo_meta_description\":\"A nurture campaign is a marketing strategy that aims to accompany potential customers (leads) along their customer journey with targeted and personalized content, gradually lead them to a purchase decision.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":26058,\"thumbnail\":false,\"date\":\"2024-12-09 18:12:48\",\"title\":\"Noreply email\",\"excerpt\":\"A noreply email is an email address that is not set up to receive incoming mail. It\u0026#8217;s often used for automated emails like order confirmations, password resets, or system notifications where a response from the recipient isn\u0026#8217;t expected. While this can help manage incoming mail volume, it\u0026#8217;s generally not ideal for customer service or marketing [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/noreply-email/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":93,\"name\":\"N\",\"slug\":\"n\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is a noreply email? | Brevo Glossary\",\"seo_meta_description\":\"A noreply email is an email address that is not set up to receive incoming mail. It's often used for automated emails like order confirmations, password resets, or system notifications where a response from the recipient isn't expected.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":26056,\"thumbnail\":false,\"date\":\"2024-12-09 18:10:37\",\"title\":\"Newsletter tool\",\"excerpt\":\"A newsletter tool, also known as newsletter software, is an email applications that is used to send serial emails to a list of recipients. With newsletter tools, it\u0026#8217;s easier to design and personalize newsletters as well as easily manage subscriptions, unsubscriptions and email lists. Brevo, for example, is an example of a newsletter tool. Many [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/newsletter-tool/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":93,\"name\":\"N\",\"slug\":\"n\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is a newsletter tool? | Brevo Glossary\",\"seo_meta_description\":\"A newsletter tool, also known as newsletter software, is an email applications that is used to send serial emails to a list of recipients. With newsletter tools, it's easier to design and personalize newsletters as well as easily manage subscriptions, unsubscriptions and email lists.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":26054,\"thumbnail\":false,\"date\":\"2024-12-09 18:08:49\",\"title\":\"Newsletter template\",\"excerpt\":\"A newsletter template is a pre-designed visual structure that helps you create professional-looking email newsletters. It\u0026#8217;s like a blank canvas with pre-set sections for your content, images, and headlines. Newsletter templates save you time and effort by providing a structured layout. You can easily customize them with your own branding, colors, and fonts. Many email [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/newsletter-template/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":93,\"name\":\"N\",\"slug\":\"n\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is a newsletter template? | Brevo Glossary\",\"seo_meta_desc"])</script><script>self.__next_f.push([1,"ription\":\"A newsletter template is a pre-designed visual structure that helps you create professional-looking email newsletters. It's like a blank canvas with pre-set sections for your content, images, and headlines.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":26052,\"thumbnail\":false,\"date\":\"2024-12-09 18:07:06\",\"title\":\"Newsletter software\",\"excerpt\":\"Newsletter software is a powerful tool designed to streamline the process of creating, sending, and tracking email campaigns. It provides a user-friendly interface for crafting professional-looking newsletters without the need for extensive coding knowledge. Key features include a range of customizable templates, robust subscriber management tools, and automated workflows to save time and effort. With [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/newsletter-software-2/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":93,\"name\":\"N\",\"slug\":\"n\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is newsletter software? | Brevo Glossary\",\"seo_meta_description\":\"Newsletter software is a powerful tool designed to streamline the process of creating, sending, and tracking email campaigns. It provides a user-friendly interface for crafting professional-looking newsletters without the need for extensive coding knowledge.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":26050,\"thumbnail\":false,\"date\":\"2024-12-09 18:04:44\",\"title\":\"Mass mailing\",\"excerpt\":\"A mass mailing is the act of sending the same email message to a large number of people at the same time. This is a common marketing technique used to reach a wide audience and promote products, services, or events. Mass emails can be sent to a general audience or to specific segments, such as [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/mass-mailing/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":92,\"name\":\"M\",\"slug\":\"m\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is mass mailing? | Brevo Glossary\",\"seo_meta_description\":\"A mass mailing is the act of sending the same email message to a large number of people at the same time. This is a common marketing technique used to reach a wide audience and promote products, services, or events.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":26048,\"thumbnail\":false,\"date\":\"2024-12-09 18:02:31\",\"title\":\"Mass email\",\"excerpt\":\"Mass email (also known as bulk email) refers to the sending of a commercial email to a large group of recipients. Mass emails are sometimes unsolicited and therefore get marked as spam by email clients. Mass email marketing offers numerous benefits for businesses. It allows you to reach a large audience at a minimal cost, [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/mass-email/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":92,\"name\":\"M\",\"slug\":\"m\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is mass email? | Brevo Glossary\",\"seo_meta_description\":\"Mass email (also known as bulk email) refers to the sending of a commercial email to a large group of recipients. Mass emails are sometimes unsolicited and therefore get marked as spam by email clients.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":26046,\"thumbnail\":false,\"date\":\"2024-12-09 17:59:28\",\"title\":\"Marketing mix\",\"excerpt\":\"The marketing mix, often referred to as the 4 Ps, is a set of controllable marketing variables that a company uses to influence consumer behavior and achieve its marketing objectives. The 4 Ps are: By effectively managing these four elements, businesses can create a strong marketing strategy and achieve their goals.\",\"url\":\"https://www.brevo.com/glossary/marketing-mix/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":92,\"name\":\"M\",\"slug\":\"m\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is marketing mix? | Brevo Glossary\",\"seo_meta_description\":\"The marketing mix, often referred to as th"])</script><script>self.__next_f.push([1,"e 4 Ps, is a set of controllable marketing variables that a company uses to influence consumer behavior and achieve its marketing objectives: Product, Price, Place, Promotion.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":26044,\"thumbnail\":false,\"date\":\"2024-12-09 17:57:28\",\"title\":\"Live chat\",\"excerpt\":\"Live chat is a software that appears as a chat widget on your website and lets you communicate directly with site visitors. You can let them initiate a chat if they need help or you can reach out manually or automatically in order to achieve specific goals, e.g. let them know about a promotion. There [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/live-chat/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":91,\"name\":\"L\",\"slug\":\"l\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is live chat? | Brevo Glossary\",\"seo_meta_description\":\"Live chat is a software that appears as a chat widget on your website and lets you communicate directly with site visitors. You can let them initiate a chat if they need help or you can reach out manually or automatically in order to achieve specific goals.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":26042,\"thumbnail\":false,\"date\":\"2024-12-09 17:55:12\",\"title\":\"Lead scoring\",\"excerpt\":\"Lead scoring is the process of assigning a “score” to each one of your contacts that reflects their conversion potential and level of interest in your business. This score can be used to qualify leads for marketing messages or sales outreach. Lead scoring can help your marketing and sales teams work more efficiently. That\u0026#8217;s because [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/lead-scoring/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":91,\"name\":\"L\",\"slug\":\"l\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is lead scoring? | Brevo Glossary\",\"seo_meta_description\":\"Lead scoring is the process of assigning a “score” to each one of your contacts that reflects their conversion potential and level of interest in your business. This score can be used to qualify leads for marketing messages or sales outreach.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":26040,\"thumbnail\":false,\"date\":\"2024-12-09 17:53:26\",\"title\":\"Lead management\",\"excerpt\":\"Lead management is the process of tracking, nurturing, and converting potential customers. It involves identifying, qualifying, and prioritizing leads, then guiding them through the sales funnel to become paying customers. The different stages of lead management include lead generation, lead segmentation, lead nurturing, and lead distribution. To improve lead management, focus on identifying your ideal [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/lead-management/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":91,\"name\":\"L\",\"slug\":\"l\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is lead management? | Brevo Glossary\",\"seo_meta_description\":\"Lead management is the process of tracking, nurturing, and converting potential customers. It involves identifying, qualifying, and prioritizing leads, then guiding them through the sales funnel to become paying customers.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":26038,\"thumbnail\":false,\"date\":\"2024-12-09 17:51:17\",\"title\":\"Lead\",\"excerpt\":\"A lead is a person who has expressed interest in your product or service. This could be someone who has visited your website, downloaded a free ebook, signed up for a newsletter, or inquired about your services. Leads are valuable to businesses because they represent potential customers. By nurturing leads through effective marketing and sales [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/lead/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":91,\"name\":\"L\",\"slug\":\"l\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is a lead? | Brevo Glossary\",\"seo_meta_description\":\"A lead i"])</script><script>self.__next_f.push([1,"s a person who has expressed interest in your product or service. This could be someone who has visited your website, downloaded a free ebook, signed up for a newsletter, or inquired about your services.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":26036,\"thumbnail\":false,\"date\":\"2024-12-09 17:24:57\",\"title\":\"Inbound marketing\",\"excerpt\":\"Inbound marketing is a marketing strategy that consists of attracting leads through high quality content assets (blog articles, whitepapers, webinars, etc.). The technique works by means of a ‘pull’ method whereby leads are pulled towards you rather than forcing unsolicited advertising material upon them. Instead of interrupting potential customers with outbound tactics like cold calls [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/inbound-marketing/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":88,\"name\":\"I\",\"slug\":\"i\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is inbound marketing? | Brevo Glossary\",\"seo_meta_description\":\"Inbound marketing is a marketing strategy that consists of attracting leads through high quality content assets. The technique works by means of a ‘pull’ method whereby leads are pulled towards you rather than forcing unsolicited advertising material upon them.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":26034,\"thumbnail\":false,\"date\":\"2024-12-09 17:22:33\",\"title\":\"Holiday marketing\",\"excerpt\":\"Holiday marketing is the creation of campaigns via different channels, based around specific holidays, primarily in the end-of-year and Christmas period. It normally involves promoting special seasonal offers to maximize revenues around the event. Holiday marketing campaigns can significantly boost your business\u0026#8217;s bottom line and brand recognition. Special promotions, discounts, or unique holiday offerings can [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/holiday-marketing/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":87,\"name\":\"H\",\"slug\":\"h\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is holiday marketing? | Brevo Glossary\",\"seo_meta_description\":\"Holiday marketing is the creation of campaigns via different channels, based around specific holidays, primarily in the end-of-year and Christmas period. It normally involves promoting special seasonal offers to maximize revenues around the event.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":26032,\"thumbnail\":false,\"date\":\"2024-12-09 17:20:25\",\"title\":\"Heat map\",\"excerpt\":\"An email heat map is a visual representation of how your email recipients interact with your email content. It uses color-coding to show areas of high and low engagement. Warmer colors (red, orange) indicate areas with high engagement, while cooler colors (blue, green) indicate lower engagement. By analyzing heat maps, you can gain valuable insights [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/heat-map/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":87,\"name\":\"H\",\"slug\":\"h\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is a heat map? | Brevo Glossary\",\"seo_meta_description\":\"An email heat map is a visual representation of how your email recipients interact with your email content. It uses color-coding to show areas of high and low engagement. \",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":26029,\"thumbnail\":false,\"date\":\"2024-12-09 17:17:57\",\"title\":\"Hard bounce\",\"excerpt\":\"A hard bounce in email marketing refers to an email that fails to deliver permanently. This occurs when the recipient\u0026#8217;s email address is invalid, nonexistent, or blocked by the recipient\u0026#8217;s email server. Unlike soft bounces, which are temporary delivery failures, hard bounces indicate a permanent issue with the email address. A high hard bounce rate [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/hard-bounce/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":87"])</script><script>self.__next_f.push([1,",\"name\":\"H\",\"slug\":\"h\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is a hard bounce? | Brevo Glossary\",\"seo_meta_description\":\"A hard bounce in email marketing refers to an email that fails to deliver permanently. This occurs when the recipient's email address is invalid, nonexistent, or blocked by the recipient's email server. \",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":26027,\"thumbnail\":false,\"date\":\"2024-12-09 17:16:29\",\"title\":\"Free email marketing software\",\"excerpt\":\"Free email marketing software refers to digital tools that allow you to send marketing emails to a list of subscribers without any upfront cost. These platforms offer various features to help you create, send, and track email campaigns. Many different email marketing software providers offer a free plan, including Brevo, Mailchimp, and MailerLite. For more [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/free-email-marketing-software/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":85,\"name\":\"F\",\"slug\":\"f\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is free email marketing software? | Brevo Glossary\",\"seo_meta_description\":\"Free email marketing software refers to digital tools that allow you to send marketing emails to a list of subscribers without any upfront cost. These platforms offer various features to help you create, send, and track email campaigns.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":26025,\"thumbnail\":false,\"date\":\"2024-12-09 17:13:49\",\"title\":\"Follow-up email\",\"excerpt\":\"A follow-up email is an email or sequence of emails sent to individuals after an initial interaction, such as a website visit, purchase, or event attendance. They aim to nurture leads, increase conversions, improve customer satisfaction, and build brand awareness. Follow-up emails are particular useful when it comes to lead nurturing. They allow you to [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/follow-up-email/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":85,\"name\":\"F\",\"slug\":\"f\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is a follow-up email? | Brevo Glossary\",\"seo_meta_description\":\"A follow-up email is an email or sequence of emails sent to individuals after an initial interaction, such as a website visit, purchase, or event attendance. They aim to nurture leads, increase conversions, improve customer satisfaction, and build brand awareness.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":26023,\"thumbnail\":false,\"date\":\"2024-12-09 17:11:44\",\"title\":\"Facebook ads\",\"excerpt\":\"Facebook ads are paid advertisements displayed on Facebook\u0026#8217;s platform. They can appear in the News Feed, Stories, or other sections. Businesses can target specific audiences based on demographics, interests, and behaviors, ensuring their message reaches the right people. Facebook ads come in various formats, including image, video, carousel, and Instant Experience ads. They offer benefits [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/facebook-ads/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":85,\"name\":\"F\",\"slug\":\"f\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What are Facebook ads? | Brevo Glossary\",\"seo_meta_description\":\"Facebook ads are paid advertisements displayed on Facebook's platform. They can appear in the News Feed, Stories, or other sections. Businesses can target specific audiences based on demographics, interests, and behaviors.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":26021,\"thumbnail\":false,\"date\":\"2024-12-09 17:09:58\",\"title\":\"ESP (Email Service Provider)\",\"excerpt\":\"An Email Service Provider (ESP) is a software platform that helps businesses manage and send email campaigns to their subscriber lists. It provides tools to create, schedule, and track email communications. Typically, ESPs help you create email templates, manage subscribers lists, and monitor email marketin"])</script><script>self.__next_f.push([1,"g metrics. The top ESPs include Brevo, Mailchimp, Constant Contact, HubSpot, [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/email-service-provider/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":84,\"name\":\"E\",\"slug\":\"e\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is an ESP (Email Service Provider)? | Brevo Glossary\",\"seo_meta_description\":\"An Email Service Provider (ESP) is a software platform that helps businesses manage and send email campaigns to their subscriber lists. It provides tools to create, schedule, and track email communications.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":26019,\"thumbnail\":false,\"date\":\"2024-12-09 17:08:31\",\"title\":\"Email tracking\",\"excerpt\":\"Email tracking is a technique used to monitor the performance of email campaigns. It involves collecting data on how recipients interact with emails, such as open rates, click-through rates, and bounce rates. This data helps marketers gain valuable insights into audience behavior, measure the effectiveness of their campaigns, and make data-driven decisions to optimize future [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/email-tracking/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":84,\"name\":\"E\",\"slug\":\"e\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is email tracking? | Brevo Glossary\",\"seo_meta_description\":\"Email tracking is a technique used to monitor the performance of email campaigns. It involves collecting data on how recipients interact with emails, such as open rates, click-through rates, and bounce rates.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":26017,\"thumbnail\":false,\"date\":\"2024-12-09 17:06:17\",\"title\":\"Email subject line\",\"excerpt\":\"An email subject line is the brief, attention-grabbing headline that appears in a recipient\u0026#8217;s inbox. It\u0026#8217;s the first impression that determines whether an email will be opened or ignored. A well-crafted subject line can increase open rates and drive engagement by piquing curiosity, highlighting urgency, or offering a clear benefit. By carefully crafting subject lines, [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/email-subject-line/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":84,\"name\":\"E\",\"slug\":\"e\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is an email subject line? | Brevo Glossary\",\"seo_meta_description\":\"An email subject line is the brief, attention-grabbing headline that appears in a recipient's inbox. It's the first impression that determines whether an email will be opened or ignored.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":26015,\"thumbnail\":false,\"date\":\"2024-12-09 17:04:11\",\"title\":\"Email list\",\"excerpt\":\"An email list is a collection of email addresses used to send mass emails to a specific group of people. It\u0026#8217;s a valuable marketing tool used to communicate with customers, potential customers, or subscribers. Email lists can be segmented based on various criteria, such as demographics, interests, or purchase history, allowing for targeted and personalized [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/email-list/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":84,\"name\":\"E\",\"slug\":\"e\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is an email list? | Brevo Glossary\",\"seo_meta_description\":\"An email list is a collection of email addresses used to send mass emails to a specific group of people. It's a valuable marketing tool used to communicate with customers, potential customers, or subscribers.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":26013,\"thumbnail\":false,\"date\":\"2024-12-09 17:02:39\",\"title\":\"Email footer\",\"excerpt\":\"The email footer (or email signature as it’s also called) sits at the bottom of your email. It typically contains additional information about the sender or organization. Email footers often include contact details, soci"])</script><script>self.__next_f.push([1,"al media links, legal disclaimers, privacy policies, and unsubscribe options. They can be used to reinforce brand identity, provide additional information, and [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/email-footer/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":84,\"name\":\"E\",\"slug\":\"e\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is an email footer? | Brevo Glossary\",\"seo_meta_description\":\"The email footer (or email signature as it’s also called) sits at the bottom of your email. It typically contains additional information about the sender or organization.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":26011,\"thumbnail\":false,\"date\":\"2024-12-09 17:00:59\",\"title\":\"Email blast service\",\"excerpt\":\"An email blast service, also known as a bulk email service, is a company that lets its customers send \u0026#8220;email blasts\u0026#8221; (i.e. bulk email or mass email campaigns) to different lists of recipients. Email blast services can help you promote products, share company news, collect feedback, build brand awareness, and more. Common features of an [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/email-blast-service/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":84,\"name\":\"E\",\"slug\":\"e\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is an email blast service? | Brevo Glossary\",\"seo_meta_description\":\"An email blast service, also known as a bulk email service, is a company that lets its customers send ’email blasts’ (i.e bulk email or mass email campaigns) to different list of recipients.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":26009,\"thumbnail\":false,\"date\":\"2024-12-09 16:59:14\",\"title\":\"Email client\",\"excerpt\":\"An email client is a software application that allows users to send, receive, and organize emails. It provides a user-friendly interface to compose, read, and reply to emails, as well as manage email folders, contacts, and calendars. Email clients can be web-based, desktop-based, or mobile-based, offering various features like spam filtering, attachments, and notifications. Popular [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/email-client/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":84,\"name\":\"E\",\"slug\":\"e\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is an email client? | Brevo Glossary\",\"seo_meta_description\":\"An email client is a software application that allows users to send, receive, and organize emails. It provides a user-friendly interface to compose, read, and reply to emails, as well as manage email folders, contacts, and calendars.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":26007,\"thumbnail\":false,\"date\":\"2024-12-09 16:57:50\",\"title\":\"Email campaign software\",\"excerpt\":\"Email campaign software is software used to manage, send, and track email marketing campaigns. It simplifies the process of email marketing by providing a range of features and functionalities to automate and streamline the email campaign lifecycle. Email campaign software empowers businesses and organizations to effectively communicate with their target audience, nurture leads, and drive [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/email-campaign-software/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":84,\"name\":\"E\",\"slug\":\"e\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is email campaign software? | Brevo Glossary\",\"seo_meta_description\":\"Email campaign software is software used to manage, send, and track email marketing campaigns. It simplifies the process of email marketing by providing a range of features and functionalities to automate and streamline the email campaign lifecycle.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":26005,\"thumbnail\":false,\"date\":\"2024-12-09 16:56:24\",\"title\":\"Ecommerce email strategy\",\"excerpt\":\"An ecommerce email strategy is plan for managing and getting maximum value"])</script><script>self.__next_f.push([1," out of email marketing for your ecommerce store. Ecommerce emails fall into two main categories: promotional email campaigns to subscribers (newsletters, abandoned cart emails, welcome emails, etc.) and transactional emails (order confirmations, shipping notifications, etc.). To send effective ecommerce emails, be sure to [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/ecommerce-email-strategy/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":84,\"name\":\"E\",\"slug\":\"e\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is an ecommerce email strategy? | Brevo Glossarsy\",\"seo_meta_description\":\"An ecommerce email strategy is plan for managing and getting maximum value out of email marketing for your ecommerce store. Ecommerce emails fall into two main categories: promotional email campaigns and transactional emails.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":26003,\"thumbnail\":false,\"date\":\"2024-12-09 16:53:55\",\"title\":\"Ecommerce\",\"excerpt\":\"Ecommerce refers to the buying and selling of goods and services over the internet. It involves transactions conducted electronically, typically through websites or mobile apps. There are four main types of ecommerce: Ecommerce offers businesses a host of benefits. For instance, online stores are open 24/7 and allow companies to reach a global audience. They [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/ecommerce/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":84,\"name\":\"E\",\"slug\":\"e\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is ecommerce? | Brevo Glossary\",\"seo_meta_description\":\"Ecommerce refers to the buying and selling of goods and services over the internet. It involves transactions conducted electronically, typically through websites or mobile apps.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":26001,\"thumbnail\":false,\"date\":\"2024-12-09 16:50:22\",\"title\":\"Drip campaign / drip marketing\",\"excerpt\":\"Drip marketing is a type of marketing strategy. It involves sending a series of emails to contacts at certain intervals or after predefined user actions. When running drip campaigns, the goal is to reach your contacts with timely, targeted, and personalized content. Morever, drip campaigns are automated. These emails are typically triggered by a specific [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/drip-campaign/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":83,\"name\":\"D\",\"slug\":\"d\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is a drip campaign? | Brevo Glossary\",\"seo_meta_description\":\"Drip marketing is a type of marketing strategy. It involves sending a series of emails to contacts at certain intervals or after predefined user actions. When running drip campaigns, the goal is to reach your contacts with timely, targeted, and personalized content.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":25999,\"thumbnail\":false,\"date\":\"2024-12-09 16:46:29\",\"title\":\"Drag \u0026amp; Drop editor\",\"excerpt\":\"A Drag \u0026amp; Drop editor is a user-friendly tool that allows you to create professional-looking emails without needing to write HTML code. It provides a visual interface where you can drag and drop various elements like text blocks, images, buttons, and more onto a template. A main benefit of Drag \u0026amp; Drop editors is that [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/drag-and-drop-editor/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":83,\"name\":\"D\",\"slug\":\"d\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is a Drag \u0026 Drop editor? | Brevo Glossary\",\"seo_meta_description\":\"A Drag \u0026 Drop editor is a user-friendly tool that allows you to create professional-looking emails without needing to write HTML code. It provides a visual interface where you can drag and drop various elements like text blocks, images, buttons, and more onto a template.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\""])</script><script>self.__next_f.push([1,"ID\":25997,\"thumbnail\":false,\"date\":\"2024-12-09 16:42:23\",\"title\":\"Double opt-in\",\"excerpt\":\"Double opt-in is a system for adding new contacts to your email list that involves collecting an email address through a signup form and sending a confirmation email to that address in order to validate the contact information before adding it to the list. This is also an opportunity to confirm subscriber consent which is [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/double-opt-in/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":83,\"name\":\"D\",\"slug\":\"d\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is double opt-in? | Brevo Glossary\",\"seo_meta_description\":\"Double opt-in is a system for adding new contacts to your email list that involves collecting an email address through a signup form and sending a confirmation email to that address in order to validate the contact information before adding it to the list.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":25995,\"thumbnail\":false,\"date\":\"2024-12-09 16:37:58\",\"title\":\"Domain\",\"excerpt\":\"A domain in an email address is the part that comes after the @ symbol. It identifies the email server that handles the email account. For example, in the email address \u0026#8220;yourname@domain.com,\u0026#8221; the domain name would be domain.com. Common email domains are gmail.com and yahoo.com, which are typically used for personal email accounts. Businesses often [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/domain/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":83,\"name\":\"D\",\"slug\":\"d\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is a domain? | Brevo Glossary\",\"seo_meta_description\":\"A domain in an email address is the part that comes after the @ symbol. It identifies the email server that handles the email account. For example, in the email address \\\"yourname@domain.com,\\\" the domain name would be domain.com.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":25991,\"thumbnail\":false,\"date\":\"2024-12-09 16:32:28\",\"title\":\"DKIM\",\"excerpt\":\"DKIM stands for DomainKeys Identified Mail. DKIM is designed to detect forged sender addresses in email (i.e. email spoofing), a technique often used in phishing and email spam. It\u0026#8217;s one way to authenticate emails, similar to SPF (Sender Policy Framework). While SPF uses IP addresses to authenticate emails, DKIM uses cryptography. DKIM relies on two [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/dkim/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":83,\"name\":\"D\",\"slug\":\"d\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is DKIM? | Brevo Glossary\",\"seo_meta_description\":\"DKIM stands for DomainKeys Identified Mail. DKIM is designed to detect forged sender addresses in email (i.e. email spoofing), a technique often used in phishing and email spam.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":25989,\"thumbnail\":false,\"date\":\"2024-12-09 16:31:13\",\"title\":\"Direct marketing\",\"excerpt\":\"Direct marketing is a marketing strategy that involves communicating directly with target customers to promote products or services. It bypasses intermediaries (i.e. traditional mass media channels) and focuses on personalized messages delivered directly to individuals. Typical direct marketing channels include email, SMS, WhatsApp and social media. Through direct marketing, businesses can target specific customers and [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/direct-marketing/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":83,\"name\":\"D\",\"slug\":\"d\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is direct marketing? | Brevo Glossary\",\"seo_meta_description\":\"Direct marketing is a marketing strategy that involves communicating directly with target customers to promote products or services. It bypasses intermediaries (i.e. traditional mass media channels) and focuses on personalized messages delivered direct"])</script><script>self.__next_f.push([1,"ly to individuals.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":25987,\"thumbnail\":false,\"date\":\"2024-12-09 16:29:58\",\"title\":\"Delivery rate\",\"excerpt\":\"Delivery rate refers to the percentage of emails sent that are successfully delivered to recipients\u0026#8217; inboxes. It\u0026#8217;s a key metric for email marketers as it directly impacts the effectiveness of their campaigns. Factors that impact delivery rate include sender reputation, email content, and email authentication. Subscriber engagement can furthermore influence the delivery rate. A high [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/delivery-rate/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":83,\"name\":\"D\",\"slug\":\"d\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is delivery rate? | Brevo Glossary\",\"seo_meta_description\":\"Delivery rate refers to the percentage of emails sent that are successfully delivered to recipients' inboxes. It's a key metric for email marketers as it directly impacts the effectiveness of their campaigns.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":25985,\"thumbnail\":false,\"date\":\"2024-12-09 16:26:12\",\"title\":\"Deliverability services\",\"excerpt\":\"Email deliverability services are specialized tools and services designed to help businesses improve the delivery rates of their email campaigns. These include IP reputation management, email authentication, spam filtering, and list cleaning. Some companies offer email deliverability services in order to improve delivery rates and sender reputation. This includes dedicated expert consultants who are specialized [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/deliverability-services/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":83,\"name\":\"D\",\"slug\":\"d\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What are deliverability services? | Brevo Glossary\",\"seo_meta_description\":\"Email deliverability services are specialized tools and services designed to help businesses improve the delivery rates of their email campaigns. These include IP reputation management, email authentication, spam filtering, and list cleaning.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":25980,\"thumbnail\":false,\"date\":\"2024-12-09 16:19:19\",\"title\":\"Deliverabilty\",\"excerpt\":\"Email deliverability refers to an email’s capacity to be successfully delivered to a contact’s inbox without being filtered out as spam by email clients. Sender reputation, email content, and engagement rates all impact deliverability. Your email service provider (ESP) and email authentication (e.g. SPK, DKIM, DMARC) also play a strong role.\",\"url\":\"https://www.brevo.com/glossary/deliverabilty/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":83,\"name\":\"D\",\"slug\":\"d\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is deliverability? | Brevo Glossary\",\"seo_meta_description\":\"Email deliverability refers to an email’s capacity to be successfully delivered to a contact’s inbox without being filtered out as spam by email clients.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":25971,\"thumbnail\":false,\"date\":\"2024-12-09 16:13:32\",\"title\":\"CTA (Call-to-Action)\",\"excerpt\":\"CTA stands for call to action. It\u0026#8217;s a marketing term for the next step or action that a marketer wants a consumer to take. In simpler terms, a CTA is a prompt or instruction to encourage a specific action. It\u0026#8217;s often used in marketing materials, such as websites, emails, and social media posts. Effective CTAs [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/cta-call-to-action/\",\"author\":\"Tamnai Wandiema\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":82,\"name\":\"C\",\"slug\":\"c\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is CTA (Call-to-Action)? | Brevo Glossary\",\"seo_meta_description\":\"CTA stands for call to action. It's a marketing term for the next step or action that a marketer wants a consumer to take. I"])</script><script>self.__next_f.push([1,"n simpler terms, a CTA is a prompt or instruction to encourage a specific action. It's often used in marketing materials, such as websites, emails, and social media posts.\\r\\n\\r\\n\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":25969,\"thumbnail\":false,\"date\":\"2024-12-09 16:10:03\",\"title\":\"CRM\",\"excerpt\":\"CRM stands for Customer Relationship Management. It refers to the software system used to store and manage all information concerning your customers and leads. A CRM system helps businesses stay connected to customers, streamline processes, and drive revenue. Typically, CRMs offer tools for: \u0026#8211; Managing customer data (e.g. contact info, perferences, purchase history)\u0026#8211; Tracking sales [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/crm-2/\",\"author\":\"Tamnai Wandiema\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":82,\"name\":\"C\",\"slug\":\"c\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is CRM? | Brevo Glossary\",\"seo_meta_description\":\"CRM stands for Customer Relationship Management. It refers to the software system used to store and manage all information concerning your customers and leads.\\r\\n\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":25965,\"thumbnail\":false,\"date\":\"2024-12-09 16:06:12\",\"title\":\"Conversational marketing\",\"excerpt\":\"Conversational marketing is a strategy that focuses on real-time, two-way communication between a business and its customers. It involves using messaging apps, chatbots, and live chat to engage with customers in a more natural and personalized way. With conversational marketing, it\u0026#8217;s easier for businesses to tailor their interactions to each individual customer\u0026#8217;s needs and preferences. [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/conversational-marketing/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":82,\"name\":\"C\",\"slug\":\"c\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is Conversational Marketing? | Brevo Glossary\",\"seo_meta_description\":\"Conversational marketing is a strategy that focuses on real-time, two-way communication between a business and its customers. It involves using messaging apps, chatbots, and live chat to engage with customers in a more natural and personalized way.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":25961,\"thumbnail\":false,\"date\":\"2024-12-09 16:02:31\",\"title\":\"Click rate\",\"excerpt\":\"In email marketing, the click rate is a metric that measures the percentage of email recipients who clicked on a link within an email. It\u0026#8217;s a key indicator of how engaging your email content is and how effective your email marketing campaign is. Here\u0026#8217;s the formula to calculate click rate:Click-Through Rate (CTR) = (Number of [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/click-rate/\",\"author\":\"Tamnai Wandiema\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":82,\"name\":\"C\",\"slug\":\"c\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is Click rate? | Brevo Glossary\",\"seo_meta_description\":\"In email marketing, the click rate is a metric that measures the percentage of email recipients who clicked on a link within an email. It's a key indicator of how engaging your email content is and how effective your email marketing campaign is.\\r\\n\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":25958,\"thumbnail\":false,\"date\":\"2024-12-09 15:57:28\",\"title\":\"Chatbot\",\"excerpt\":\"A chatbot is a computer program designed to simulate and process human conversation through a chat interface. It\u0026#8217;s like a virtual assistant that can proactively start chats, answer user questions, create tickets, and automate other tasks without any human intervention. Different types include rule-based chatbots and AI-powered chatbots. The choice of chatbot type depends on [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/chatbot/\",\"author\":\"Tamnai Wandiema\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":82,\"name\":\"C\",\"slug\":\"c\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_ti"])</script><script>self.__next_f.push([1,"tle\":\"What is Chatbot? | Brevo Glossary\",\"seo_meta_description\":\"A chatbot is a computer program designed to simulate and process human conversation through a chat interface. It's like a virtual assistant that can proactively start chats, answer user questions, create tickets, and automate other tasks without any human intervention. \\r\\n\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":25955,\"thumbnail\":false,\"date\":\"2024-12-09 15:52:44\",\"title\":\"Chat\",\"excerpt\":\"Chat refers to the conversation window that appears when someone visits your website. It allows the visitor to communicate directly with a company representative. Live chat enables real-time conversations with website visitors to answer questions, provide support, and guide them through the buying process. Overall, chat is a powerful tool that can help businesses improve [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/chat/\",\"author\":\"Tamnai Wandiema\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":82,\"name\":\"C\",\"slug\":\"c\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is Chat? | Brevo Glossary\",\"seo_meta_description\":\"Chat refers to the conversation window that appears when someone visits your website. It allows the visitor to communicate directly with a company representative.\\r\\n\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":25952,\"thumbnail\":false,\"date\":\"2024-12-09 15:48:11\",\"title\":\"CDP (Customer Data Platform)\",\"excerpt\":\"A Customer Data Platform (CDP) is a type of software that unifies customer data from various sources into a single, centralized database. This consolidated view of customer information allows businesses to gain deeper insights into their customers\u0026#8217; behaviors, preferences, and interactions across different channels. CDPs give companies a unified customer review by consolidating data from [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/cdp-customer-data-platform/\",\"author\":\"Tamnai Wandiema\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":82,\"name\":\"C\",\"slug\":\"c\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is CDP (Customer Data Platform)? | Brevo Glossary\",\"seo_meta_description\":\"A Customer Data Platform (CDP) is a type of software that unifies customer data from various sources into a single, centralized database. This consolidated view of customer information allows businesses to gain deeper insights into their customers' behaviors, preferences, and interactions across different channels.\\r\\n\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":25950,\"thumbnail\":false,\"date\":\"2024-12-09 15:35:59\",\"title\":\"Bulk email service\",\"excerpt\":\"A bulk email service is a company that lets its customers send bulk email campaigns to different lists of recipients. A bulk email service will charge its customers based on criteria such as number of emails sent or number of contacts stored. For example, Brevo is a bulk email service that lets you send up [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/bulk-email-service/\",\"author\":\"Tamnai Wandiema\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":81,\"name\":\"B\",\"slug\":\"b\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is Bulk Email Service? | Brevo Glossary\",\"seo_meta_description\":\"A bulk email service is a company that lets its customers send bulk email campaigns to different lists of recipients. A bulk email service will charge its customers based on criteria such as number of emails sent or number of contacts stored. \\r\\n\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":25946,\"thumbnail\":false,\"date\":\"2024-12-09 15:30:28\",\"title\":\"Brevo Academy\",\"excerpt\":\"Brevo Academy is an email marketing course that teaches email marketing from the ground up. It includes a free email marketing certification to add to your CV and LinkedIn profile.\",\"url\":\"https://www.brevo.com/glossary/brevo-academy/\",\"author\":\"Tamnai Wandiema\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":81,\"name\":\"B\",\"slug\":\"b\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo"])</script><script>self.__next_f.push([1,"_page_title\":\"What is Brevo Academy? | Brevo Glossary\",\"seo_meta_description\":\"Brevo Academy is an email marketing course that teaches email marketing from the ground up. It includes a free email marketing certification to add to your CV and LinkedIn profile.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":25932,\"thumbnail\":false,\"date\":\"2024-12-09 15:22:07\",\"title\":\"Bounce rate\",\"excerpt\":\"Email bounce rate is a metric that measures the percentage of emails that are returned to the sender because they could not be delivered to the intended recipient. It\u0026#8217;s a crucial metric for email marketers to monitor, as it directly impacts the effectiveness of email campaigns. There are different types of email bounces:\u0026#8211; Hard bounce: [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/bounce-rate/\",\"author\":\"Tamnai Wandiema\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":81,\"name\":\"B\",\"slug\":\"b\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is Bounce rate? | Brevo Glossary\",\"seo_meta_description\":\"Email bounce rate is a metric that measures the percentage of emails that are returned to the sender because they could not be delivered to the intended recipient. It's a crucial metric for email marketers to monitor, as it directly impacts the effectiveness of email campaigns. \\r\\n\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":25922,\"thumbnail\":false,\"date\":\"2024-12-09 15:15:20\",\"title\":\"Blacklist\",\"excerpt\":\"An email blacklist (or \u0026#8220;blocklist\u0026#8221;) is a collection of domains and/or IP addresses blocked from sending emails to email users because of spam activity. There are different kinds of blacklists including internal ones run by webmail providers (Gmail, Outlook, etc.), external ones run by security companies (Proofpoint, Barracuda, Cloudmark, etc.), and finally, those managed by [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/blacklist/\",\"author\":\"Tamnai Wandiema\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":81,\"name\":\"B\",\"slug\":\"b\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is Blacklist? | Brevo Glossary\",\"seo_meta_description\":\"An email blacklist (or \\\"blocklist\\\") is a collection of domains and/or IP addresses blocked from sending emails to email users because of spam activity. \",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":25818,\"thumbnail\":false,\"date\":\"2024-12-06 17:18:34\",\"title\":\"Behavioral targeting\",\"excerpt\":\"Behavioral targeting is a marketing technique that uses information about how people use the internet to improve advertising campaigns. It involves collecting data on a user\u0026#8217;s browsing habits, such as search terms, websites visited, and purchases, to display relevant ads and offers. To implement behavioral targeting, you\u0026#8217;ll need tools such as cookies to track user [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/behavioral-targeting/\",\"author\":\"Tamnai Wandiema\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":81,\"name\":\"B\",\"slug\":\"b\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is Behavioral targeting? | Brevo Glossary\",\"seo_meta_description\":\"Behavioral targeting is a marketing technique that uses information about how people use the internet to improve advertising campaigns. It involves collecting data on a user's browsing habits, such as search terms, websites visited, and purchases, to display relevant ads and offers.\\r\\n\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":25816,\"thumbnail\":false,\"date\":\"2024-12-06 17:14:19\",\"title\":\"B2C\",\"excerpt\":\"B2C stands for Business-to-Consumer. It\u0026#8217;s a type of business model where companies sell products or services directly to individual consumers. This is different from the B2B model, where transactions occur between businesses. The B2C sales cycle tends to be shorter than B2B, and is often driven by impulse or need. When it comes to B2B [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/b2c/\",\"author\":\"Tamnai Wandiema\",\"taxonomies\":{\"glossary_directory\":[{\"term_i"])</script><script>self.__next_f.push([1,"d\":81,\"name\":\"B\",\"slug\":\"b\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is B2C? | Brevo Glossary\",\"seo_meta_description\":\"B2C stands for Business-to-Consumer. It's a type of business model where companies sell products or services directly to individual consumers.\\r\\n\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":25812,\"thumbnail\":false,\"date\":\"2024-12-06 17:06:18\",\"title\":\"B2B\",\"excerpt\":\"B2B stands for Business-to-Business. It\u0026#8217;s a type of business model where companies provide products or services for other companies or organizations. This is different from the B2C (Business-to-Consumer) model, which targets individual consumers. The B2C sales cycle tends to be longer and more complex than B2C, and often involves several decision-makers. When it comes to [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/b2b/\",\"author\":\"Tamnai Wandiema\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":81,\"name\":\"B\",\"slug\":\"b\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is B2B? | Brevo Glossary\",\"seo_meta_description\":\"B2B stands for Business-to-Business. It's a type of business model where companies provide products or services for other companies or organizations. \\r\\n\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":25592,\"thumbnail\":false,\"date\":\"2024-12-03 15:50:16\",\"title\":\"A/B testing\",\"excerpt\":\"A/B testing in marketing terms is a technique that consists of showing differing elements of the same campaign (e.g. an email campaign with two different subject lines) to different user groups in order to determine which version/approach brings better results and higher engagement from the target group. You can A/B test anything from email subject [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/ab-testing/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":80,\"name\":\"A\",\"slug\":\"a\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is A/B testing? | Brevo Glossary\",\"seo_meta_description\":\"A/B testing in marketing terms is a technique that consists of showing differing elements of the same campaign (e.g. an email campaign with two different subject lines) to different user groups in order to determine which version/approach brings better results and higher engagement from the target group.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":25590,\"thumbnail\":false,\"date\":\"2024-12-03 15:46:08\",\"title\":\"Autoresponder\",\"excerpt\":\"An email autoresponder is a form of marketing automation software that automatically sends an already-prepared email to contacts on your mailing list. The sending of the email is triggered when contacts fulfill certain predefined conditions that can either be characteristic (e.g. date of birth) or behavioral (e.g. contact fills in a subscription form). Examples include [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/autoresponder/\",\"author\":\"emmafanning\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":80,\"name\":\"A\",\"slug\":\"a\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is an autoresponder? | Brevo Glossary\",\"seo_meta_description\":\"An email autoresponder is a form of marketing automation software that automatically sends an already-prepared email to contacts on your mailing list. The sending of the email is triggered when contacts fulfill certain predefined conditions that can either be characteristic (e.g. date of birth) or behavioral (e.g. contact fills in a subscription form).\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false,\"open_graph_image\":false}},{\"ID\":25525,\"thumbnail\":false,\"date\":\"2024-11-28 12:36:32\",\"title\":\"Whatsapp campaign\",\"excerpt\":\"A WhatsApp campaign is a marketing strategy that uses the WhatsApp messaging app to directly engage with customers. Businesses can send targeted messages, such as promotional offers, product updates, or customer service alerts, to a specific audience. This personalized approach allows for real-time communication, increased engagement, and stronger customer relatio"])</script><script>self.__next_f.push([1,"nships. For example, WhatsApp campaigns can [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/whatsapp-campaign/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":102,\"name\":\"W\",\"slug\":\"w\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is a WhatsApp campaign? | Brevo Glossary\",\"seo_meta_description\":\"A WhatsApp campaign is a marketing strategy that uses the WhatsApp messaging app to directly engage with customers. Businesses can send targeted messages, such as promotional offers, product updates, or customer service alerts, to a specific audience.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":25523,\"thumbnail\":false,\"date\":\"2024-11-28 12:33:36\",\"title\":\"Transactional email\",\"excerpt\":\"A transactional email is an email that is triggered by a specific transaction or interaction between a user and a company. Transactional emails are often used to confirm a transaction or provide further information. Examples of transactional emails include order confirmations, shipping notifications, invoices, or account change confirmations. They may contain important information that is [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/transactional-email/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":99,\"name\":\"T\",\"slug\":\"t\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is transactional email? | Brevo Glossary\",\"seo_meta_description\":\"A transactional email is an email that is triggered by a specific transaction or interaction between a user and a company. Transactional emails are often used to confirm a transaction or provide further information.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":25521,\"thumbnail\":false,\"date\":\"2024-11-28 12:29:52\",\"title\":\"Segmentation\",\"excerpt\":\"Segmentation is the process of sorting of an email list based on certain characteristics or criteria. For example, you can sort subscriber groups according to demographic, geographical, or behavioral characteristics. You can then target your messaging to each group, a.k.a. email segment. In email and SMS marketing, segmentation allows you to refine your efforts. That\u0026#8217;s [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/segmentation/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":98,\"name\":\"S\",\"slug\":\"s\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is segmentation? | Brevo Glossary\",\"seo_meta_description\":\"Segmentation is the process of sorting of an email list based on certain characteristics or criteria. For example, you can sort subscriber groups according to demographic, geographical, or behavioral characteristics. You can then target your messaging to each group, a.k.a. email segment.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":25519,\"thumbnail\":false,\"date\":\"2024-11-28 12:26:00\",\"title\":\"Personalization\",\"excerpt\":\"Personalization is the process of customizing marketing messages, like emails or website offers, to fit each customer\u0026#8217;s specific needs and interests. This is done by using information you know about them, such as the customer\u0026#8217;s name, purchase history, location, or website behavior. This helps you send relevant messages that they\u0026#8217;ll actually care about. For example, [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/personalization/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":95,\"name\":\"P\",\"slug\":\"p\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is personalization? | Brevo Glossary\",\"seo_meta_description\":\"Personalization is the process of customizing marketing messages, like emails or website offers, to fit each customer's specific needs and interests. This is done by using information you know about them, such as the customer's name, purchase history, location, or website behavior.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":25515,\"thumbnail\":false,\"date\":\"2024-11-28 12:23:04\",\"title\":\"Newsletter software\",\"excerpt\""])</script><script>self.__next_f.push([1,":\"Newsletter software is a powerful tool designed to streamline the process of creating, sending, and tracking email campaigns. It provides a user-friendly interface for crafting professional-looking newsletters without the need for extensive coding knowledge. Key features include a range of customizable templates, robust subscriber management tools, and automated workflows to save time and effort. With [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/newsletter-software/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":93,\"name\":\"N\",\"slug\":\"n\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is newsletter software? | Brevo Glossary\",\"seo_meta_description\":\"Newsletter software is a powerful tool designed to streamline the process of creating, sending, and tracking email campaigns. It provides a user-friendly interface for crafting professional-looking newsletters without the need for extensive coding knowledge.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":25511,\"thumbnail\":false,\"date\":\"2024-11-28 12:19:28\",\"title\":\"Newsletter\",\"excerpt\":\"A newsletter is an email that’s sent on a recurring basis to a list of subscribers. It can be a promotional email designed to highlight the latest news from a brand and/or its products, or it can contain editorial content. A newsletter can also share event announcements and customer testimonials. Regular newsletters help build trust [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/newsletter/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":93,\"name\":\"N\",\"slug\":\"n\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is a newsletter? | Brevo Glossary\",\"seo_meta_description\":\"A newsletter is an email that’s sent on a recurring basis to a list of subscribers. It can be a promotional email designed to highlight the latest newsletter from a brand and/or its products, or it can contain editorial content. A newsletter can also contain event announcements and customer testimonials.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":25508,\"thumbnail\":false,\"date\":\"2024-11-28 12:15:28\",\"title\":\"Marketing automation\",\"excerpt\":\"Marketing automation refers to the automation of marketing campaigns in response to predefined ‘trigger’ conditions based on user behavior. Once a condition has been fulfilled, the marketing automation workflow is set in motion. An example of this is a website visitor subscribing to your email newsletter and being sent an automated welcome email. Other examples [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/marketing-automation/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":92,\"name\":\"M\",\"slug\":\"m\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is marketing automation? | Brevo Glossary\",\"seo_meta_description\":\"Marketing automation refers to the automation of marketing campaigns in response to predefined ‘trigger’ conditions based on user behavior. Once a condition has been fulfilled, the marketing automation workflow is set in motion. An example of this is a website visitor subscribing to your email newsletter and being sent an automated welcome email.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":25506,\"thumbnail\":false,\"date\":\"2024-11-28 12:12:10\",\"title\":\"Landing page\",\"excerpt\":\"A landing page is a webpage designed to receive visitors having clicked on a link from another page or marketing campaign. The role of the landing page is to present a product or service and encourage the visitor to carry out a specific action (e.g. a purchase or an email signup) in response to a [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/landing-page/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":91,\"name\":\"L\",\"slug\":\"l\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is a landing page? | Brevo Glossary\",\"seo_meta_description\":\"A landing page is a webpage designed to receive visitors having clicked on a link fro"])</script><script>self.__next_f.push([1,"m another page or marketing campaign. The role of the landing page is to present a product or service and encourage the visitor to carry out a specific action (e.g. a purchase or an email signup) in response to a call to action (CTA).\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":25501,\"thumbnail\":false,\"date\":\"2024-11-28 12:09:00\",\"title\":\"HTML email\",\"excerpt\":\"An HTML email is an email that uses HyperText Markup Language (HTML) to format and style its content. This allows for much more visually appealing and interactive emails compared to plain text emails. Any email with styling (e.g. bold text, different fonts, colors) is an HTML email. However, most people use the term to describe [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/html-email/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":87,\"name\":\"H\",\"slug\":\"h\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is an HTML email? | Brevo Glossary\",\"seo_meta_description\":\"An HTML email is an email that uses HyperText Markup Language (HTML) to format and style its content. This allows for much more visually appealing and interactive emails compared to plain text emails.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":25497,\"thumbnail\":false,\"date\":\"2024-11-28 12:05:41\",\"title\":\"Email marketing software\",\"excerpt\":\"Email marketing software is a digital tool designed to streamline and automate the process of creating, managing, and sending mass email campaigns. It empowers businesses to efficiently communicate with their target audience, nurture leads, and drive customer engagement through personalized and targeted email messages. Common features of email marketing software include drag-and-drop email editors, contact [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/email-marketing-software/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":84,\"name\":\"E\",\"slug\":\"e\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is email marketing software? | Brevo Glossary\",\"seo_meta_description\":\"Email marketing software is a digital tool designed to streamline and automate the process of creating, managing, and sending mass email campaigns. It empowers businesses to efficiently communicate with their target audience, nurture leads, and drive customer engagement through personalized and targeted email messages.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":25495,\"thumbnail\":false,\"date\":\"2024-11-28 12:02:01\",\"title\":\"Email marketing\",\"excerpt\":\"Email marketing is a digital marketing strategy that involves sending targeted messages to a specific audience via email. It\u0026#8217;s a powerful tool to nurture leads, boost sales, and strengthen customer relationships. By segmenting your audience and personalizing your messages, you can deliver highly relevant content that resonates with your recipients. Unlike mass email blasts in [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/email-marketing/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":84,\"name\":\"E\",\"slug\":\"e\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is email marketing? | Brevo Glossary\",\"seo_meta_description\":\"Email marketing is a digital marketing strategy that involves sending targeted messages to a specific audience via email. It's a powerful tool to nurture leads, boost sales, and strengthen customer relationships.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":25493,\"thumbnail\":false,\"date\":\"2024-11-28 11:58:42\",\"title\":\"Dedicated IP\",\"excerpt\":\"A dedicated IP is a unique IP address assigned exclusively to a single website or server. Unlike shared IP addresses, where multiple websites share a single IP, a dedicated IP is solely used by one entity. Email providers often associate email senders with their IP addresses. A dedicated IP can help establish a strong sender [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/dedicated-ip/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossa"])</script><script>self.__next_f.push([1,"ry_directory\":[{\"term_id\":83,\"name\":\"D\",\"slug\":\"d\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is a dedicated IP? | Brevo Glossary\",\"seo_meta_description\":\"A dedicated IP is a unique IP address assigned exclusively to a single website or server. Unlike shared IP addresses, where multiple websites share a single IP, a dedicated IP is solely used by one entity.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":25491,\"thumbnail\":false,\"date\":\"2024-11-28 11:54:23\",\"title\":\"CRM\",\"excerpt\":\"CRM stands for Customer Relationship Management. It refers to the software system used to store and manage all information concerning your customers and leads. A CRM system helps businesses stay connected to customers, streamline processes, and drive revenue. Typically, CRMs offer tools for: Common use cases for CRM software include lead management, automation, segmentation, and [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/crm/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":82,\"name\":\"C\",\"slug\":\"c\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is CRM? | Brevo Glossary\",\"seo_meta_description\":\"CRM stands for Customer Relationship Management. It refers to the software system used to store and manage all information concerning your customers and leads.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":25489,\"thumbnail\":false,\"date\":\"2024-11-28 11:51:02\",\"title\":\"Bulk email software\",\"excerpt\":\"Bulk email software refers to software that has been specifically designed for the optimal sending of bulk emails to different recipient lists. Brevo, Mailgun, Mailerlite, Convertkit, and Constant Contact are all examples of bulk email software. With bulk email software, businesses can more effectively communicate with their target audience, drive engagement, and boost revenue.\",\"url\":\"https://www.brevo.com/glossary/bulk-email-software/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":81,\"name\":\"B\",\"slug\":\"b\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is bulk email software? | Brevo Glossary\",\"seo_meta_description\":\"Bulk email software refers to software that has been specifically designed for the optimal sending of bulk emails to different recipient lists. Brevo, Mailgun, Mailerlite, Convertkit, and Constant Contact are all examples of bulk email software.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":25487,\"thumbnail\":false,\"date\":\"2024-11-28 11:46:53\",\"title\":\"Abandoned cart email\",\"excerpt\":\"An abandoned cart email is an automated email sent to customers after they leave products in their online shopping cart without making a purchase. This follow-up email serves as a gentle nudge, reminding shoppers about the product and reminding them to finish their transaction. These emails are a highly effective customer retention tactic that ecommerce [\u0026hellip;]\",\"url\":\"https://www.brevo.com/glossary/abandoned-cart-email/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":80,\"name\":\"A\",\"slug\":\"a\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is an abandoned cart email ? | Brevo Glossary\",\"seo_meta_description\":\"An abandoned cart email is an automated email sent to customers after they leave products in their online shopping cart without making a purchase. This follow-up email serves as a gentle nudge, reminding shoppers about the product and reminding them to finish their transaction.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":25294,\"thumbnail\":false,\"date\":\"2024-11-25 16:40:27\",\"title\":\"API\",\"excerpt\":\"An API (Application Programming Interface) is an interface that enables data exchange between different software applications. In marketing, this is useful for synchronizing contact data or automating marketing campaigns. For example, an email API lets you integrate an email marketing platform with another application or email service provider. Brevo uses API keys that serve as [\u0026hell"])</script><script>self.__next_f.push([1,"ip;]\",\"url\":\"https://www.brevo.com/glossary/api/\",\"author\":\"Samantha Bansil\",\"taxonomies\":{\"glossary_directory\":[{\"term_id\":80,\"name\":\"A\",\"slug\":\"a\"}]},\"external_url\":null,\"order\":0,\"fields\":{\"seo_page_title\":\"What is an API? | Brevo Glossary\",\"seo_meta_description\":\"An API is an interface that enables data exchange between different software applications. In marketing, this is useful for synchronizing contact data or automating campaigns.\",\"seo_focus_keyphrase\":\"\",\"seo_noindex\":\"yes\",\"enable_schema\":false}},{\"ID\":25149,\"thumbnail\":false,\"date\":\"2024-11-22 13:14:04\",\"title\":\"Automation\",\"excerpt\":\"Automation in marketing and sales refers to the use of software to streamline and automate repetitive tasks. 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