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class='cts__art'> <div class='cts__artImgCont'> <img alt='Upcycled Supergrain Flatbreads Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/514/514135/514135_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Upcycled Supergrain Flatbreads </div> </div> </a><a href='/innovation/upcycled-pizza-dough' class='cts__art'> <div class='cts__artImgCont'> <img alt='Upcycled Ingredient Pizza Doughs Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/535/535368/535368_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Upcycled Ingredient Pizza Doughs </div> </div> </a><a href='/innovation/upcycled-pretzel-flatbread-crackers' class='cts__art'> <div class='cts__artImgCont'> <img alt='Upcycled Ingredient Crackers Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/508/508184/508184_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> 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</div> <h2 class='ctsa__h2'>Kroger Simple Truth Upcycled Bread Has 10% ReGrained SuperGrain+</h2> <a rel='author' class='ctsa__author' href='https://www.trendhunter.com/Michael.Hemsworth'>Michael Hemsworth — April 27, 2023</a> <div class='ctsa__refs'>References: <a target=_blank href='https://storebrands.com/kroger-adds-upcyled-bread-simple-truth-brand' class='ctsa__ref' rel='nofollow noreferrer'>storebrands</a> & <a target=_blank href='https://www.kroger.com' class='ctsa__ref' rel='nofollow noreferrer'>kroger</a></div> <div class='ctsa__body'> <div class='ctsa__au2'><a href='/a-path-to-a-cleaner-sky' class='cts__banner cts__banner--square'> <div class='cts__bannerIconCont'> <img width=80 height=60 alt='We can fix this Icon' loading='lazy' src='https://cdn.trendhunterstatic.com/cts/icons/clean-the-sky-we-can-fix-this-icon3.svg' class='cts__bannerIcon' /> </div> <div class='cts__bannerT1'>We can fix this</div> </a></div> <p class='cts__p'>The Kroger Simple Truth Upcycled Bread has been added to the brand's private label collection of products to provide shoppers with a new option to pick up on their next shopping trip. The bread is manufactured by Upcycled Foods, Inc. (UP, Inc.) and features ReGrained SuperGrain+ as 10% of the recipe to give the product a boost in terms of nutrition as well as flavor. The bread comes in two varieties including Seeded Multigrain Bread and Multigrain Quinoa Bread, which are both rolling out to around 1,800 store bakery departments at 18 Kroger banner brands.</p><p class='cts__p'>Founder and CEO of UP, Inc. Dan Burzrock spoke on the Kroger Simple Truth Upcycled Bread saying, "We are thrilled to help catalyze Kroger’s efforts to bring their Zero Hunger | Zero Waste commitment to life on store shelves. These breads win against category incumbents on flavor alone, giving consumers an accessible opportunity to make an impact with every purchase.” </div> </div> <aside class='ctsa__right'> <a href='/a-path-to-a-cleaner-sky' class='ctsa__au1'><img loading='lazy' src='https://cdn.trendhunterstatic.com/cts/assets/a-path-to-a-cleaner-sky.jpg' width=300 height=300 alt='Clean the Sky Framework Image' class='ctsa__au1Img'/></a> <nav class='ctsa__navRight'> <h3 class='ctsa__navRightHeader'>Clean the Sky</h3> <div class='ctsa__navRightInner'> <a href='/' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>cloud</span> <label class='ctsa__navItemLbl'>Positive Eco Trends</label> </a> <a href='/a-path-to-a-cleaner-sky' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>clear_day</span> <label class='ctsa__navItemLbl'>A Path to a Cleaner Sky</label> </a> <a href='/about' class='ctsa__navItem'> <span class='material-symbols-outlined 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