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class="c-full"> <div class="c-wrapper"> <div class="big-header__container"> <h1 class="big-header__title js-title">Sweet Punk et BUT en Or aux TOPCOM Grands Prix Consumer</h1> </div> </div> <div class="big-header__background"> <div class="big-header__background__illu" style="background-image: url(https://www.sweetpunk.com/wp-content/uploads/2024/06/header-cp.jpg);" data-src="https://www.sweetpunk.com/wp-content/uploads/2024/06/header-cp.jpg"></div> </div> </div> </div> </div> <div class="news-entry__about"> <div class="news-entry__about__inner"> <div class="news-entry__about__inner__cat little-text little-text--caps-bold"> Actualités </div> </div> <div class="news-entry__shareside"> <div class="news-entry__shareside__inner js-share-side"> <h2 class="news-entry__shareside__title little-text little-text--caps-bold"> Partager </h2> <ul class="news-entry__shareside__socials"> <li> <a class="js-share-popin" data-social="linkedin" href="javascript:;" data-ga-category="NewsEntry" 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novembre. </p> </div> </div> </div> <div class="c-full"> <div class="c-wrapper"> <div class="ct--master-news-advanced-content content-wysiwyg m-3 c-6"> <p>Récompensée pour sa stratégie audacieuse et décalée mise en place cette année pour BUT, le géant de l’ameublement français, l’agence créative d’Ekstend Group se félicite que ce projet très “punk” ait touché à la fois la cible jeune mais aussi les professionnels du monde de la communication.</p> <p>A l’origine de cette collaboration réussie, BUT, qui peine un peu début 2024 à se connecter à la cible jeune présente sur TikTok. La marque confie donc les clés de son compte à Sweet Punk et lui donne carte blanche.</p> <p>Entre pertinence et impertinence, le travail de conception mené par les équipes créatives s’inspire des méthodologies utilisées dans le standup. Il conjugue habilement un travail d’identification des comportements et des modes de vies, pour être retranscrit en utilisant des ressorts humoristiques comme la vanne ou la parodie.</p> <p>Avec comme concept phare “Ma maison, mes règles”, la marque profite de la liberté d’autodérision qu’offre Tiktok (et Sweet Punk de celle accordée par BUT), pour s’amuser, avec les jeunes, des difficultés qu’ils rencontrent quand il est question de s’équiper.</p> <p>Nathan, l’étudiant un peu paumé en déco, devient le héros du compte et la marque s’installe dans le coeur de la GenZ.</p> <p>Résultats en un an :</p> <p>+60K abonnés<br /> 272K engagements<br /> 12 millions de vues<br /> 3,78% de taux d’engagement moyen</p> <p> </p> </div> </div> </div> <div class="c-full"> <div class="c-wrapper"> <div class="ct ct--master-news-video m-1 c-10"> <div class="parent--ct--master-block-video"> <div class="ct ct--master-block-video m-1 c-10 is-vimeo no-cover js-to-anim" data-has-cover="false" data-is-autoplay="false" data-component="master_video"> <div class="video js-video"> <video class="player js-player" src="" poster="" playsinline controls disablePictureInPicture controlsList="nodownload" preload="auto"> <source src="" type="video/mp4" /> </video> </div> </div> </div> </div> </div> </div> </div> <div class="c-full"> <div class="c-wrapper"> <div class="news-entry__author m-3 c-6"> <div class="news-entry__author__pic"> </div> <div class="news-entry__author__name"> Rédigé par <strong>Hélène Agache</strong> </div> <div class="news-entry__author__linkedin"> <a target="_blank" href="" data-ga-category="NewsEntry" data-ga-action="Linkedin Author"> <svg class="icon svg-social-network-linkedin"><use xlink:href="#svg-social-network-linkedin"></use></svg> </a> </div> </div> </div> </div> <div class="c-full"> <div class="c-wrapper"> <div class="news-entry__sharebottom js-news-entry__sharebottom m-3 c-6"> <div class="news-entry__sharebottom__inner"> <h2 class="news-entry__sharebottom__inner__title title-kilo"> Partager cet article </h2> <ul class="news-entry__sharebottom__inner__socials"> <li> <a class="js-share-popin" data-social="linkedin" href="javascript:;" data-ga-category="NewsEntry" data-ga-action="linkedin"> <svg class="icon svg-social-network-linkedin"><use xlink:href="#svg-social-network-linkedin"></use></svg> </a> </li> <li> <a class="js-share-popin" data-social="facebook" href="javascript:;" data-ga-category="NewsEntry" data-ga-action="facebook"> <svg class="icon svg-social-network-facebook"><use xlink:href="#svg-social-network-facebook"></use></svg> </a> </li> <li> <a class="js-share-popin" data-social="twitter" href="javascript:;" data-ga-category="NewsEntry" data-ga-action="twitter"> <svg class="icon svg-social-network-twitter"><use xlink:href="#svg-social-network-twitter"></use></svg> </a> </li> </ul> </div> </div> </div> </div> <div class="c-full"> <div class="c-wrapper"> <div class="news-entry__related-news m-1 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