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href="/de/plus/solutions/retail-and-point-of-sale">Einzelhandel und Point-of-Sale</a></li><li style="transition-delay:180ms" class="text-md transition-all duration-300 motion-reduce:transition-none opacity-0 motion-reduce:opacity-100 -translate-y-[8px] opacity-0"><a id="subNavItem-B2B E-Commerce" class="inline-block py-2 px-3 w-full text-black hover:text-black font-bold text-[0.9375rem] hover:bg-gray-300 focus:bg-gray-300 transition-colors duration-150 motion-reduce:transition-none" href="/de/plus/solutions/b2b-ecommerce">B2B E-Commerce</a></li></ul></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-white text-white"><button type="button" class="bg-transparent font-bold" data-component-name="Verwalten-toggle-open" aria-controls="VerwaltenDesktopMenu" aria-expanded="false"><span class="mr-3">Verwalten</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -rotate-[135deg]"></div></div></button></div><ul id="VerwaltenDesktopMenu" class="absolute top-[80px] z-[21] py-2 min-w-[240px] transition-transform duration-500 ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none bg-white text-black rounded-lg shadow-md whitespace-nowrap transition-all box-content opacity-0 invisible -translate-y-[10px]"><li style="transition-delay:0ms" class="text-md transition-all duration-300 motion-reduce:transition-none opacity-0 motion-reduce:opacity-100 after:content-[""] after:w-[calc(100%-2rem)] after:absolute after:left-4 after:-bottom-2 after:h-[1px] after:bg-gray-300 -translate-y-[8px] opacity-0"><a id="subNavItem-Komplexe Prozesse verwalten" class="inline-block py-2 px-3 w-full text-black hover:text-black font-bold text-[0.9375rem] hover:bg-gray-300 focus:bg-gray-300 transition-colors duration-150 motion-reduce:transition-none" href="/de/plus/verwalten">Komplexe Prozesse verwalten</a></li><li style="transition-delay:30ms" class="text-md transition-all duration-300 motion-reduce:transition-none opacity-0 motion-reduce:opacity-100 -translate-y-[8px] opacity-0"><a id="subNavItem-ShopifyQL Notebooks" class="inline-block py-2 px-3 w-full text-black hover:text-black font-bold text-[0.9375rem] hover:bg-gray-300 focus:bg-gray-300 transition-colors duration-150 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class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -rotate-[135deg]"></div></div></button></div><ul id="IntegrierenDesktopMenu" class="absolute top-[80px] z-[21] py-2 min-w-[240px] transition-transform duration-500 ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none bg-white text-black rounded-lg shadow-md whitespace-nowrap transition-all box-content opacity-0 invisible -translate-y-[10px]"><li style="transition-delay:0ms" class="text-md transition-all duration-300 motion-reduce:transition-none opacity-0 motion-reduce:opacity-100 after:content-[""] after:w-[calc(100%-2rem)] after:absolute after:left-4 after:-bottom-2 after:h-[1px] after:bg-gray-300 -translate-y-[8px] opacity-0"><a id="subNavItem-Systeme integrieren" class="inline-block py-2 px-3 w-full text-black hover:text-black font-bold text-[0.9375rem] hover:bg-gray-300 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0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -rotate-[135deg]"></div></div></button></div><ul id="PlattformDesktopMenu" class="absolute top-[80px] z-[21] py-2 min-w-[240px] transition-transform duration-500 ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none bg-white text-black rounded-lg shadow-md whitespace-nowrap transition-all box-content opacity-0 invisible -translate-y-[10px]"><li style="transition-delay:0ms" class="text-md transition-all duration-300 motion-reduce:transition-none opacity-0 motion-reduce:opacity-100 after:content-[""] after:w-[calc(100%-2rem)] after:absolute after:left-4 after:-bottom-2 after:h-[1px] after:bg-gray-300 -translate-y-[8px] opacity-0"><a id="subNavItem-Shopify Plus-Plattform" class="inline-block py-2 px-3 w-full text-black hover:text-black font-bold text-[0.9375rem] hover:bg-gray-300 focus:bg-gray-300 transition-colors duration-150 motion-reduce:transition-none" href="/de/plus/plattform">Shopify Plus-Plattform</a></li><li style="transition-delay:30ms" class="text-md transition-all duration-300 motion-reduce:transition-none opacity-0 motion-reduce:opacity-100 -translate-y-[8px] opacity-0"><a id="subNavItem-Fallstudien" class="inline-block py-2 px-3 w-full text-black hover:text-black font-bold text-[0.9375rem] hover:bg-gray-300 focus:bg-gray-300 transition-colors duration-150 motion-reduce:transition-none mt-4" href="/de/case-studies">Fallstudien</a></li><li style="transition-delay:60ms" class="text-md transition-all duration-300 motion-reduce:transition-none opacity-0 motion-reduce:opacity-100 -translate-y-[8px] opacity-0"><a id="subNavItem-Preisgestaltung" class="inline-block py-2 px-3 w-full text-black hover:text-black font-bold 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11.8963 48.0951 11.6955 47.8431 11.6955C47.591 11.6955 43.1545 11.5951 43.1545 11.5951C43.1545 11.5951 40.4321 8.98488 39.4238 7.98096V62.2429Z" fill="white"></path><path d="M29.2498 20.2129L27.3148 27.4286C27.3148 27.4286 25.1548 26.4426 22.5898 26.6218C18.8098 26.8459 18.8098 29.2213 18.8098 29.8039C19.0348 33.0308 27.5398 33.7479 28.0348 41.3221C28.3948 47.2829 24.8848 51.3613 19.7548 51.6751C13.6348 51.9888 10.2598 48.4034 10.2598 48.4034L11.5648 42.8907C11.5648 42.8907 14.9848 45.4454 17.6848 45.2661C19.4398 45.1765 20.1148 43.6975 20.0248 42.7115C19.7548 38.4986 12.8248 38.7675 12.3748 31.8207C12.0148 25.9944 15.8398 20.1232 24.2998 19.5854C27.5848 19.3613 29.2498 20.2129 29.2498 20.2129Z" fill="black"></path></g><defs><clipPath id="clip0_198_267"><rect width="225" height="64" fill="white"></rect></clipPath></defs></svg></a></div><ul class="lg:hidden mr-[-15px] ml-auto flex items-center"><li><a class="whitespace-nowrap font-bold text-text-dark" href="#contact-sales">Kontakt aufnehmen</a></li><li><button class="flex h-12 w-12 cursor-pointer select-none flex-col items-center justify-center gap-1" aria-label="Menü" aria-expanded="false" aria-controls="MobileDrawer" aria-haspopup="true" type="button" data-component-name="navigation-toggle-open"><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-white"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-white"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-white"></div></button></li></ul></div></div><nav id="MobileNavigation" aria-label="Hauptnavigation" itemscope="" itemType="https://schema.org/SiteNavigationElement" class="no-scrollbar overflow-y-auto sm:mt-10 mt-8"><ul class="mx-4 mb-8 sm:mb-10"><li class="mb-6 sm:mb-8 text-base"><div class="sticky top-[-1px] after:absolute after:block after:h-8 after:w-full after:bg-gradient-to-b after:to-transparent after:content-[''] bg-black after:from-black"><button type="button" class="flex min-h-[45px] w-max items-center" data-component-name="Verkaufen-toggle-open" aria-expanded="false" aria-controls="VerkaufenMobileMenu"><span class="mr-3 text-xl font-bold sm:text-2xl lg:font-normal">Verkaufen</span><div class="inline-block"><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -rotate-[135deg]"></div></div></div></button></div><div class="overflow-hidden"><div id="VerkaufenMobileMenu" class="transition-all duration-500 ease-out motion-reduce:transition-none -mb-[2000px] max-h-0 invisible"><div class="pl-3 mt-3 first:mt-4"><a class="font-bold inline-block text-lg sm:text-xl" href="/de/plus/verkaufen">Verkaufe überall</a></div><div class="pl-3 mt-3 first:mt-4"><a class="font-bold inline-block text-lg sm:text-xl" href="/de/plus/losungen/internationaler-ecommerce">Internationaler E-Commerce</a></div><div class="pl-3 mt-3 first:mt-4"><a class="font-bold inline-block text-lg sm:text-xl" href="/de/plus/losungen/omnichannel-commerce">Omnichannel-Commerce</a></div><div class="pl-3 mt-3 first:mt-4"><a class="font-bold inline-block text-lg sm:text-xl" href="/de/plus/solutions/headless-commerce">Headless Commerce</a></div><div class="pl-3 mt-3 first:mt-4"><a class="font-bold inline-block text-lg sm:text-xl" href="/de/plus/solutions/ecommerce-campaigns-flash-sale-automation">Kampagnen und Flash-Verkäufe</a></div><div class="pl-3 mt-3 first:mt-4"><a class="font-bold inline-block text-lg sm:text-xl" href="/de/plus/solutions/retail-and-point-of-sale">Einzelhandel und Point-of-Sale</a></div><div class="pl-3 mt-3 first:mt-4"><a class="font-bold inline-block text-lg sm:text-xl" href="/de/plus/solutions/b2b-ecommerce">B2B E-Commerce</a></div></div></div></li><li class="mb-6 sm:mb-8 text-base"><div class="sticky top-[-1px] after:absolute after:block after:h-8 after:w-full after:bg-gradient-to-b after:to-transparent after:content-[''] bg-black after:from-black"><button type="button" class="flex min-h-[45px] w-max items-center" data-component-name="Verwalten-toggle-open" aria-expanded="false" aria-controls="VerwaltenMobileMenu"><span class="mr-3 text-xl font-bold sm:text-2xl lg:font-normal">Verwalten</span><div class="inline-block"><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -rotate-[135deg]"></div></div></div></button></div><div class="overflow-hidden"><div id="VerwaltenMobileMenu" class="transition-all duration-500 ease-out motion-reduce:transition-none -mb-[2000px] max-h-0 invisible"><div class="pl-3 mt-3 first:mt-4"><a class="font-bold inline-block text-lg sm:text-xl" href="/de/plus/verwalten">Komplexe Prozesse verwalten</a></div><div class="pl-3 mt-3 first:mt-4"><a class="font-bold inline-block text-lg sm:text-xl" href="/de/plus/solutions/shopifyql-notebooks">ShopifyQL Notebooks</a></div></div></div></li><li class="mb-6 sm:mb-8 text-base"><div class="sticky top-[-1px] after:absolute after:block after:h-8 after:w-full after:bg-gradient-to-b after:to-transparent after:content-[''] bg-black after:from-black"><button type="button" class="flex min-h-[45px] w-max items-center" data-component-name="Integrieren-toggle-open" aria-expanded="false" aria-controls="IntegrierenMobileMenu"><span class="mr-3 text-xl font-bold sm:text-2xl lg:font-normal">Integrieren</span><div class="inline-block"><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -rotate-[135deg]"></div></div></div></button></div><div class="overflow-hidden"><div id="IntegrierenMobileMenu" class="transition-all duration-500 ease-out motion-reduce:transition-none -mb-[2000px] max-h-0 invisible"><div class="pl-3 mt-3 first:mt-4"><a class="font-bold inline-block text-lg sm:text-xl" href="/de/plus/integrieren">Systeme integrieren</a></div><div class="pl-3 mt-3 first:mt-4"><a class="font-bold inline-block text-lg sm:text-xl" href="/de/plus/solutions/headless-commerce">Headless Commerce</a></div><div class="pl-3 mt-3 first:mt-4"><a class="font-bold inline-block text-lg sm:text-xl" href="/de/plus/partners">Partner</a></div></div></div></li><li class="mb-6 sm:mb-8 text-base"><a href="/de/plus/migrieren" class="text-xl font-bold sm:text-2xl lg:font-normal text-white">Migrieren</a></li><li class="mb-6 sm:mb-8 text-base"><div class="sticky top-[-1px] after:absolute after:block after:h-8 after:w-full after:bg-gradient-to-b after:to-transparent after:content-[''] bg-black after:from-black"><button type="button" class="flex min-h-[45px] w-max items-center" data-component-name="Plattform-toggle-open" aria-expanded="false" aria-controls="PlattformMobileMenu"><span class="mr-3 text-xl font-bold sm:text-2xl lg:font-normal">Plattform</span><div class="inline-block"><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -rotate-[135deg]"></div></div></div></button></div><div class="overflow-hidden"><div id="PlattformMobileMenu" class="transition-all duration-500 ease-out motion-reduce:transition-none -mb-[2000px] max-h-0 invisible"><div class="pl-3 mt-3 first:mt-4"><a class="font-bold inline-block text-lg sm:text-xl" href="/de/plus/plattform">Shopify Plus-Plattform</a></div><div class="pl-3 mt-3 first:mt-4"><a class="font-bold inline-block text-lg sm:text-xl" href="/de/case-studies">Fallstudien</a></div><div class="pl-3 mt-3 first:mt-4"><a class="font-bold inline-block text-lg sm:text-xl" href="/de/plus/preis">Preisgestaltung</a></div><div class="pl-3 mt-3 first:mt-4"><a class="font-bold inline-block text-lg sm:text-xl" href="/de/plus/upgrade">Upgrade auf Shopify Plus</a></div></div></div></li><li class="mb-6 sm:mb-8 text-base"><a href="/de/plus/preis" class="text-xl font-bold sm:text-2xl lg:font-normal text-white">Preisgestaltung</a></li></ul></nav><ul class="border-shade-30 relative mt-auto flex flex-col sm:flex-row sm:gap-5 border-t-[1px] py-3.5 sm:py-4 px-4 text-center before:absolute before:top-[-1px] before:left-0 before:block before:h-12 before:w-full before:-translate-y-12 before:bg-gradient-to-b before:from-transparent before:content-[''] before:to-black" data-component-name="mobile-navigation-drawer-lower"><li class="pt-1 sm:grow sm:pt-2"><a class="whitespace-nowrap hover:underline text-link-dark" href="#contact-sales">Kontakt aufnehmen</a></li></ul></div></header><main role="main" id="main" tabindex="-1" class="focus-visible:outline-none pt-[73px]"><div class="relative bg-black bg-[radial-gradient(260.24%_100.24%_at_45%_125%,_rgba(37,93,238,0.50)_0%,_rgba(0,0,0,0)_100%)] pt-[var(--header-height)] mt-[calc((var(--header-height)+1px)*-1)] pb-16"><section class="grid gap-y-2xl grid-cols-full text-section-dark-text relative pt-hero-top pb-3xl md:pb-0 bg-transparent [&_div.md:col-span-5]:md:col-span-6 [&_div.md:col-start-8]:md:col-start-7" data-section-name="" data-component-name="hero" data-viewable-component="true" data-mode="dark"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-xl"><div class="col-span-4 xs:col-span-4 md:col-span-6 col-start-1 flex flex-col pt-3xl sm:col-span-6 my-auto md:py-3xl gap-y-md"><div class="text-left text-section-dark-text [&_h2]:text-balance" data-mode="dark" data-component-name="heading-group"><h1 class="text-t7 uppercase font-bold leading-none pb-xs text-eyebrow-dark-text" data-component-name="kicker">B2B-Commerce-Plattform</h1><h2 class="richtext text-t1">B2B und D2C an einem Ort</h2><p class="richtext text-body-lg pt-md">Betreibe dein Großhandels- und Direktkundengeschäft auf einer einzigen Plattform – und das ohne Kompromisse.</p></div><div data-component-name="heading-button-group" class="flex flex-col gap-md" data-mode="dark"><div><div data-component-name="button-group" data-mode="dark"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-start"><a href="#contact-sales" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py md:text-button-lg-size border-2 text-button-dark-primary-text bg-button-dark-primary-bg border-button-dark-primary-border ring-button-dark-primary-border hover:text-button-dark-primary-text-hover hover:bg-button-dark-primary-bg-hover hover:border-button-dark-primary-border-hover hover:ring-button-dark-primary-border-hover focus:text-button-dark-primary-text-focus focus:bg-button-dark-primary-bg-focus focus:border-button-dark-primary-border-focus focus:ring-button-dark-primary-border-focus active:text-button-dark-primary-text-active active:bg-button-dark-primary-bg-active active:border-button-dark-primary-border-active active:ring-button-dark-primary-border-active disabled:text-button-dark-primary-text-disabled disabled:bg-button-dark-primary-bg-disabled disabled:border-button-dark-primary-border-disabled disabled:ring-button-dark-primary-border-disabled" data-component-name="contact-sales" data-mode="dark" target="">Kontakt aufnehmen</a></div></div><p class="richtext text-body-sm pt-sm text-left text-white">Du nutzt Shopify bereits? <a href="/de/plus/upgrade">Führe ein Upgrade auf Plus durch</a>, um auch an Großhandelskund:innen zu verkaufen.</p></div></div></div><div class="col-span-4 xs:col-span-4 md:col-span-5 xs:col-start-1 md:col-start-8 flex flex-col gap-y-xl my-auto sm:col-start-1 sm:col-span-8 md:py-3xl"><picture data-component-name="image"><img alt="Collage mit einer Palette gestapelter Kartons, einem Bettbezug, der auf einer Großhandelswebsite zum Verkauf angeboten wird und einer Grafik mit Mengenpreisen für den Bettbezug bei Shopify Plus." class="mx-auto" src="https://cdn.shopify.com/b/shopify-brochure2-assets/8bc2097e619d3f61fa38708bc6e5e6f6.png" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/8bc2097e619d3f61fa38708bc6e5e6f6.png 1x, https://cdn.shopify.com/b/shopify-brochure2-assets/01a40beecc68c20bb62b1a50bd16cafc.png 2x"/></picture></div></div></section><section class="grid gap-y-2xl grid-cols-full text-section-dark-text pt-0 pb-0 mb-10 bg-transparent" data-section-name="" data-component-name="" data-viewable-component="true" data-mode="dark"><div class="container flex gap-x-2 md:gap-x-md border rounded-[10px] p-6 md:p-6 border-white/20"><div class="p-[5px] shrink-0"><svg width="22" height="22" viewBox="0 0 22 22" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_6111_9667)"><rect width="22" height="22" rx="11" fill="white"></rect><path fill-rule="evenodd" clip-rule="evenodd" d="M15.2972 8.03594C15.6094 8.34818 15.6094 8.85443 15.2972 9.16667L10.4999 13.964C10.1876 14.2762 9.6814 14.2762 9.36916 13.964L6.97051 11.5653C6.65827 11.2531 6.65827 10.7468 6.97051 10.4346C7.28275 10.1223 7.789 10.1223 8.10124 10.4346L9.93452 12.2679L14.1664 8.03594C14.4787 7.7237 14.9849 7.7237 15.2972 8.03594Z" fill="#171E16"></path></g><defs><clipPath id="clip0_6111_9667"><rect width="22" height="22" rx="11" fill="white"></rect></clipPath></defs></svg></div><p class="richtext text-t6 tracking-[-.4px] font-normal text-white">Shopify im "<a href="/resource/forrester-wave-b2b">Forrester Wave™: Commerce Solutions for B2B</a>"-Bericht 2024 als Leader anerkannt</p></div></section><ul class="container grid justify-center items-center gap-x-md gap-y-xl border-y border-white/30 grid-cols-[repeat(2,auto)] sm:grid-cols-[repeat(3,auto)] lg:grid-cols-[repeat(6,auto)] p-0 border-none" data-mode="dark" data-component-name="logo-group" aria-label="Logos"><li class="items-center w-full"><div class="max-w-[210px]"><picture data-component-name="image"><img alt="Momofuku" class="w-full h-full object-cover" src="https://cdn.shopify.com/b/shopify-brochure2-assets/6ea7fa709886efed911a2233ac6a5a0f.svg"/></picture></div></li><li class="items-center w-full"><div class="max-w-[210px]"><picture data-component-name="image"><img alt="Laura Mercier" class="w-full h-full object-cover" src="https://cdn.shopify.com/b/shopify-brochure2-assets/769a74ae1d8bfdccaa088377c8dd2995.svg"/></picture></div></li><li class="items-center w-full"><div class="max-w-[210px]"><picture data-component-name="image"><img alt="Life Fitness" class="w-full h-full object-cover" src="https://cdn.shopify.com/b/shopify-brochure2-assets/5331155e12aa49b77552dc83eca600d8.svg"/></picture></div></li><li class="items-center w-full"><div class="max-w-[210px]"><picture data-component-name="image"><img alt="YETI" class="w-full h-full object-cover" src="https://cdn.shopify.com/b/shopify-brochure2-assets/52dbb510c04aaa8bfdee8b81fde73304.svg"/></picture></div></li><li class="items-center w-full"><div class="max-w-[210px]"><picture data-component-name="image"><img alt="" class="w-full h-full object-cover" src="https://cdn.shopify.com/b/shopify-brochure2-assets/659090cba100c00c44f5fa9b558fdb21.svg"/></picture></div></li><li class="items-center w-full"><div class="max-w-[210px]"><picture data-component-name="image"><img alt="Brooklinen" class="w-full h-full object-cover" src="https://cdn.shopify.com/b/shopify-brochure2-assets/2afdce3e8ce33e71ae84093645b6987a.svg"/></picture></div></li></ul></div><section class="grid gap-y-2xl grid-cols-full pb-2xl bg-section-light-bg text-section-light-text pt-4xl" data-section-name="" data-component-name="" data-viewable-component="true" data-mode="light"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="section-header"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 col-start-1"><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><p class="text-t7 uppercase font-bold leading-none pb-xs text-eyebrow-light-text" data-component-name="kicker">Individuelle Großhandelserlebnisse</p><h2 class="richtext text-t2">B2B für deinen Geschäftserfolg</h2><p class="richtext text-body-lg pt-sm">Mit Shopify hast du alles, was du brauchst, um für alle deine Kund:innen das richtige Erlebnis zu schaffen. Dazu gehören kuratierte Kataloge, individuelle Preisgestaltung, personalisierte Storefronts, flexible Zahlungsbedingungen und ein Self-Service-Portal.</p></div></div></div><div data-component-name="horizontal-slideshow" class="grid gap-y-xl [&_img]:w-full [&_.container]:items-start" data-mode="light"><div class="container flex"><div class="grid gap-y-xl w-full shrink-0 transition-opacity duration-500 ease-linear opacity-0" style="transform:translateX(calc(-100% * 0))"><picture data-component-name="image"><img alt="Collage mit einem zum Verkauf stehenden Baumwoll-Bettbezug und Grafiken zu Zahlungsbedingungen und Mengenpreisen" class="rounded-lg md:rounded-2xl" src="https://cdn.shopify.com/b/shopify-brochure2-assets/d5638f8526a031629ea14fd9e2a5d8d2.jpg" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/d5638f8526a031629ea14fd9e2a5d8d2.jpg 1x, https://cdn.shopify.com/b/shopify-brochure2-assets/8bea3f6f48d222dcb2d056c53fc6443f.jpg 2x" aria-hidden="true"/></picture><div class="md:hidden grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12"><div class="grid col-span-4 sm:col-span-6 md:col-span-12 gap-y-xl"><div class="flex flex-wrap gap-x-4 gap-y-6"><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:bg-shopify-green-50 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:bg-shopify-green-50 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:bg-shopify-green-50 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:bg-shopify-green-50 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black"></div></div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Für alle Kund:innen das Richtige</h2><p class="richtext text-body-base pt-sm">Biete eine durchgängige Kundenerfahrung mit maßgeschneiderten Preisen, Produktveröffentlichungen, Mengenregeln und Zahlungsbedingungen. Gehe auf die Bedürfnisse von Unternehmen mit unterschiedlichen Käufer:innen und Standorten ein und verwalte mühelos Einkaufsberechtigungen.</p></div></div></div></div><div class="grid gap-y-xl w-full shrink-0 transition-opacity duration-500 ease-linear opacity-0" style="transform:translateX(calc(-100% * 1))"><picture data-component-name="image"><img alt="Eine Bildschirmaufnahme des Shopify-Adminbereichs, der zeigt, wie ein B2B-Shop erstellt wird" class="rounded-lg md:rounded-2xl" src="https://cdn.shopify.com/b/shopify-brochure2-assets/de98ee1ec3809a7ecca34c0693fb916f.jpg" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/de98ee1ec3809a7ecca34c0693fb916f.jpg 1x, https://cdn.shopify.com/b/shopify-brochure2-assets/41eb2b631380e0fab786e6edade0ce92.jpg 2x" aria-hidden="true"/></picture><div class="md:hidden grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12"><div class="grid col-span-4 sm:col-span-6 md:col-span-12 gap-y-xl"><div class="flex flex-wrap gap-x-4 gap-y-6"><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:bg-shopify-green-50 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:bg-shopify-green-50 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:bg-shopify-green-50 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:bg-shopify-green-50 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black"></div></div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Personalisierte Storefront</h2><p class="richtext text-body-base pt-sm">Baue eine leistungsstarke Storefront mit personalisierten Inhalten für alle deine Käufer:innen. Wähle aus gebrauchsfertigen <a href="https://themes.shopify.com/themes/trade/styles/default?_gl=1*h8gu1y*_ga*MTg4MDA0Mjc1Mi4xNzE0NTA4MTE5*_gid*MTc4NzMxOTE4MS4xNzE3NDQyMjk3" target="_blank" rel="noreferrer noopener">B2B-Themes</a>, entwickle mit <a href="https://shopify.dev/docs/api/liquid" target="_blank" rel="noreferrer noopener">Liquid</a> eine benutzerdefinierte Lösung oder steige mit unserer Storefront API und Customer Account API auf Headless Commerce um.</p></div></div></div></div><div class="grid gap-y-xl w-full shrink-0 transition-opacity duration-500 ease-linear opacity-0" style="transform:translateX(calc(-100% * 2))"><picture data-component-name="image"><img alt="Collage mit zwei Männern in einem Lager, einer Bildschirmaufnahme des B2B-Self-Checkouts von Shopify Plus und einem Bild eines Bettbezugs" class="rounded-lg md:rounded-2xl" src="https://cdn.shopify.com/b/shopify-brochure2-assets/569a293ec822d14763b96c8dd1a641ef.jpg" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/569a293ec822d14763b96c8dd1a641ef.jpg 1x, https://cdn.shopify.com/b/shopify-brochure2-assets/2d8d546173e7394ce0b5cca0ba46c849.jpg 2x" aria-hidden="true"/></picture><div class="md:hidden grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12"><div class="grid col-span-4 sm:col-span-6 md:col-span-12 gap-y-xl"><div class="flex flex-wrap gap-x-4 gap-y-6"><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:bg-shopify-green-50 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:bg-shopify-green-50 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:bg-shopify-green-50 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:bg-shopify-green-50 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black"></div></div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Müheloser Self-Checkout</h2><p class="richtext text-body-base pt-sm">Optimiere deine Abläufe, indem du Kund:innen die Möglichkeit gibst, mit einem Tool für Sammelbestellungen schnell Einkäufe zu tätigen und über ein intuitives und anpassbares Portal ihre Konten zu verwalten.</p></div></div></div></div><div class="grid gap-y-xl w-full shrink-0 transition-opacity duration-500 ease-linear opacity-0" style="transform:translateX(calc(-100% * 3))"><picture data-component-name="image"><img alt="Collage mit Grafiken des Shopify-Adminbereichs, einschließlich Shop-Berechtigungen für Vertriebsmitarbeiter:innen, zugewiesenes Personal und eine Bestellnummer für Bettdecken" class="rounded-lg md:rounded-2xl" src="https://cdn.shopify.com/b/shopify-brochure2-assets/aee2539fc37f04dbfc2714820506727d.jpg" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/aee2539fc37f04dbfc2714820506727d.jpg 1x, https://cdn.shopify.com/b/shopify-brochure2-assets/3f59f7c2baaac6278eca5e5171ae2690.jpg 2x" aria-hidden="true"/></picture><div class="md:hidden grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12"><div class="grid col-span-4 sm:col-span-6 md:col-span-12 gap-y-xl"><div class="flex flex-wrap gap-x-4 gap-y-6"><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:bg-shopify-green-50 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:bg-shopify-green-50 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:bg-shopify-green-50 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:bg-shopify-green-50 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black"></div></div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Mehr Verantwortung für Vertriebspersonal</h2><p class="richtext text-body-base pt-sm">Gib deinem Team mit unternehmensspezifischen Berechtigungsstufen die Möglichkeit, für ihre zugewiesenen Konten Bestellungen aufzugeben und Informationen abzurufen.</p></div></div></div></div></div><div class="hidden md:grid container grid-cols-4 gap-x-gutter"><div class="grid gap-y-md"><div class="group/card grid gap-y-xl cursor-pointer"><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:bg-shopify-green-50 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black"></div><div class="grid gap-y-md group-hover/card:opacity-100 duration-[250ms] opacity-60"><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Für alle Kund:innen das Richtige</h2><p class="richtext text-body-base pt-sm">Biete eine durchgängige Kundenerfahrung mit maßgeschneiderten Preisen, Produktveröffentlichungen, Mengenregeln und Zahlungsbedingungen. Gehe auf die Bedürfnisse von Unternehmen mit unterschiedlichen Käufer:innen und Standorten ein und verwalte mühelos Einkaufsberechtigungen.</p></div></div></div></div><div class="grid gap-y-md"><div class="group/card grid gap-y-xl cursor-pointer"><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:bg-shopify-green-50 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black"></div><div class="grid gap-y-md group-hover/card:opacity-100 duration-[250ms] opacity-60"><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Personalisierte Storefront</h2><p class="richtext text-body-base pt-sm">Baue eine leistungsstarke Storefront mit personalisierten Inhalten für alle deine Käufer:innen. Wähle aus gebrauchsfertigen <a href="https://themes.shopify.com/themes/trade/styles/default?_gl=1*h8gu1y*_ga*MTg4MDA0Mjc1Mi4xNzE0NTA4MTE5*_gid*MTc4NzMxOTE4MS4xNzE3NDQyMjk3" target="_blank" rel="noreferrer noopener">B2B-Themes</a>, entwickle mit <a href="https://shopify.dev/docs/api/liquid" target="_blank" rel="noreferrer noopener">Liquid</a> eine benutzerdefinierte Lösung oder steige mit unserer Storefront API und Customer Account API auf Headless Commerce um.</p></div></div></div></div><div class="grid gap-y-md"><div class="group/card grid gap-y-xl cursor-pointer"><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:bg-shopify-green-50 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black"></div><div class="grid gap-y-md group-hover/card:opacity-100 duration-[250ms] opacity-60"><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Müheloser Self-Checkout</h2><p class="richtext text-body-base pt-sm">Optimiere deine Abläufe, indem du Kund:innen die Möglichkeit gibst, mit einem Tool für Sammelbestellungen schnell Einkäufe zu tätigen und über ein intuitives und anpassbares Portal ihre Konten zu verwalten.</p></div></div></div></div><div class="grid gap-y-md"><div class="group/card grid gap-y-xl cursor-pointer"><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:bg-shopify-green-50 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black"></div><div class="grid gap-y-md group-hover/card:opacity-100 duration-[250ms] opacity-60"><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Mehr Verantwortung für Vertriebspersonal</h2><p class="richtext text-body-base pt-sm">Gib deinem Team mit unternehmensspezifischen Berechtigungsstufen die Möglichkeit, für ihre zugewiesenen Konten Bestellungen aufzugeben und Informationen abzurufen.</p></div></div></div></div></div></div></section><section class="grid gap-y-2xl grid-cols-full pb-0 text-section-light-text pt-0 bg-shade-10 overflow-hidden" data-section-name="" data-component-name="" data-viewable-component="true" data-mode="light"><div class="container relative m-0"><div class="absolute w-[767px] h-[473px] z-0 top-0 right-[-333px] bg-[url("https://cdn.shopify.com/b/shopify-brochure2-assets/3435b98422d5b8bc2dd2e30e9269fd6b.svg")] bg-no-repeat bg-right-top"></div><section class="grid gap-y-2xl grid-cols-full pb-2xl text-section-light-text pt-4xl relative z-10 bg-transparent [&_.container]:m-0" data-section-name="" data-component-name="" data-viewable-component="true" data-mode="light"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="section-header"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 col-start-1"><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><p class="text-t7 uppercase font-bold leading-none pb-xs text-eyebrow-light-text" data-component-name="kicker">Komplettlösung</p><h2 class="richtext text-t2">Eine einheitliche Plattform für Omnichannel-Wachstum</h2><p class="richtext text-body-lg pt-sm">Mit mehr als zwei Jahrzehnten Erfahrung im Commerce unterstützt Shopify B2B-Unternehmen dabei, auf der führenden Plattform für Omnichannel-Wachstum schnell zu wachsen und innovativ zu sein.</p></div></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-xl"><div class="col-span-4 xs:col-span-4 sm:col-span-6 md:col-span-5 col-start-1 flex flex-col gap-y-xl"><picture data-component-name="image"><img alt="Collage mit den D2C- und B2B-Websites für dieselbe Marke" class="mx-0 rounded-lg md:rounded-2xl" src="https://cdn.shopify.com/b/shopify-brochure2-assets/86b97499db2b09f29c2a4fbbfa6258d9.jpg" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/86b97499db2b09f29c2a4fbbfa6258d9.jpg 1x, https://cdn.shopify.com/b/shopify-brochure2-assets/74388562ff9e59437d01fbc5f7aee4a1.jpg 2x"/></picture></div><div class="col-span-4 xs:col-span-4 md:col-span-6 xs:col-start-1 sm:col-start-1 md:col-start-7 flex flex-col gap-y-xl sm:col-span-6 place-content-center"><div class="grid gap-y-xl mt-4 md:mt-0" mode="light"><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0 flex flex-col sm:flex-row gap-x-lg gap-y-4 sm:gap-y-0" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Schluss mit veralteter Technologie</h2><p class="richtext text-body-base pt-sm">Optimiere Geschäftsaktivitäten, schaffe Markenkonsistenz und reduziere Entwicklungskosten, indem du B2B und D2C auf derselben Plattform betreibst.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0 flex flex-col sm:flex-row gap-x-lg gap-y-4 sm:gap-y-0" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Schnellerer Start</h2><p class="richtext text-body-base pt-sm">Mit einem skalierbaren, kompatiblen Framework und <a href="/de/editions/all">Hunderten von innovativen Plattform-Updates pro Jahr</a> kannst du deinen Shop innerhalb von Wochen statt Monaten aufbauen.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0 flex flex-col sm:flex-row gap-x-lg gap-y-4 sm:gap-y-0" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Zugriff auf alles von Shopify – für B2B</h2><p class="richtext text-body-base pt-sm">Mit <a href="https://help.shopify.com/de/manual/shopify-flow" target="_blank">Shopify Flow</a> profitierst du von innovativen Großhandelsfunktionen wie Produkt-Bundles, Rabatten und Workflow-Automatisierung.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0 flex flex-col sm:flex-row gap-x-lg gap-y-4 sm:gap-y-0" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Zugang zum größten App-Ökosystem</h2><p class="richtext text-body-base pt-sm">Mit Shopifys riesigem Ökosystem aus über 8.000 Apps kannst du deinen Shop anpassen und die Plattform erweitern, damit du allen deinen Geschäftsanforderungen gerecht wirst.</p></div></div></div></div></div></div></section></div></section><section class="grid grid-cols-full pb-4xl text-section-light-text pt-4xl gap-y-0 bg-white" data-section-name="" data-component-name="" data-viewable-component="true" data-mode="light"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="section-header"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 col-start-1"><div class="text-left text-section-light-text mb-2xl" data-mode="light" data-component-name="heading-group"><p class="text-t7 uppercase font-bold leading-none pb-xs text-eyebrow-light-text" data-component-name="kicker">B2B-Funktionen</p><h2 class="richtext text-t2">Innovative Großhandelsfunktionen – sofort einsatzbereit</h2></div></div></div><div class="container h-0.5 bg-light-top-border mb-10"></div><div class="container"><h3 class="richtext text-t3 mb-sm">Angepasste Kauferlebnisse</h3><p class="richtext text-body-base mb-xl">Personalisiere deine Storefront und deinen Checkout für alle deine Kund:innen.</p></div><div class="grid grid-cols-1 gap-x-gutter gap-y-xl sm:grid-cols-2 lg:grid-cols-3 container mb-3xl last:mb-0" data-component-name="card-grid"><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0" data-mode="light"><div><picture data-component-name="image"><img alt="Symbol einer Person vor einem Computer" class="mb-md" height="64" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/910093febc600c1a0b8c54f0cdc23e1c.svg?width=64&height=64" width="64"/></picture></div><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Unternehmensprofile</h2><p class="richtext text-body-base pt-sm">Gehe auf die Bedürfnisse unterschiedlicher Käufer:innen und Standorte ein, indem du maßgeschneiderte Berechtigungsstufen, Zahlungsbedingungen, Steuerbefreiungen und Zahlungsmethoden anbietest.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0" data-mode="light"><div><picture data-component-name="image"><img alt="Symbol eines Katalogs" class="mb-md" height="64" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/e64b77abdde2a9447388b37f83ba5e60.svg?width=64&height=64" width="64"/></picture></div><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5"><div class="flex items-center">Kundenspezifische Kataloge<p class="inline-block text-xs uppercase font-bold px-2 py-1 rounded align-top bg-[#CDF986] text-black ml-3 !mb-0" data-component-name="badge">Neu</p></div></h2><p class="richtext text-body-base pt-sm">Biete ein kuratiertes Kauferlebnis mit Produktkatalogen für spezifische Käufer:innen oder Standorte an.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0" data-mode="light"><div><picture data-component-name="image"><img alt="Symbol eines Dollarzeichens und eines Häkchens" class="mb-md" height="64" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/aaa84b144991d25911102dd65ca6ab40.svg?width=64&height=64" width="64"/></picture></div><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Mengenregeln</h2><p class="richtext text-body-base pt-sm">Erstelle kundenspezifische bedingte Regeln für Produkte und Varianten, z. B. Mindest- und Höchstwerte, Packungen und Abstufungen.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0" data-mode="light"><div><picture data-component-name="image"><img alt="Symbol eines Dollarzeichens neben Pfeilen, die nach oben und unten zeigen" class="mb-md" height="64" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/30aa16deaba32a129df17234ae1cc56b.svg?width=64&height=64" width="64"/></picture></div><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Volumenabhängige Preisgestaltung</h2><p class="richtext text-body-base pt-sm">Implementiere ganz einfach Mengenpreisabschläge, damit deine B2B-Kund:innen größere Mengen kaufen.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0" data-mode="light"><div><picture data-component-name="image"><img alt="Symbol einer Person neben einem Zahnrad, das Einstellungen darstellt" class="mb-md" height="64" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/283781cdfa6ebb0ab802c414fbb901fb.svg?width=64&height=64" width="64"/></picture></div><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5"><div class="flex items-center">Shop-Personalisierung<p class="inline-block text-xs uppercase font-bold px-2 py-1 rounded align-top bg-[#CDF986] text-black ml-3 !mb-0" data-component-name="badge">Neu</p></div></h2><p class="richtext text-body-base pt-sm">Optimiere das B2B-Kundenerlebnis durch die Bereitstellung relevanter Inhalte für die richtige Zielgruppe über einen einzigen Shop.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0" data-mode="light"><div><picture data-component-name="image"><img alt="Symbol eines Webbrowsers" class="mb-md" height="64" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/06104cacab5e458b3943596df683be34.svg?width=64&height=64" width="64"/></picture></div><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5"><div class="flex items-center">Headless-Storefronts<p class="inline-block text-xs uppercase font-bold px-2 py-1 rounded align-top bg-[#CDF986] text-black ml-3 !mb-0" data-component-name="badge">Neu</p></div></h2><p class="richtext text-body-base pt-sm">Übernimm die volle Kontrolle über die Käufererfahrung mit Shopify-APIs und -Entwicklertools, die perfekt zu deinem Tech-Stack passen.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0" data-mode="light"><div><picture data-component-name="image"><img alt="Symbol von Schiebereglern zur Anpassung" class="mb-md" height="64" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/97bc47bba77b099dc3886e6890d8dc68.svg?width=64&height=64" width="64"/></picture></div><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Individuelle B2B-Lösungen</h2><p class="richtext text-body-base pt-sm">Entwickle mit unserer Suite von <a href="/de/partners/blog/b2b-apis" rel="noreferrer noopener">B2B-APIs und kompatiblen Apps</a> genau die Lösung, die dein Geschäft braucht.</p></div></div></div></div><div class="container h-0.5 bg-light-top-border mb-10"></div><div class="container"><h3 class="richtext text-t3 mb-sm">Optimierte Workflows</h3><p class="richtext text-body-base mb-xl">Modernisiere deine Betriebsabläufe mit leistungsstarken Automatisierungs-Tools zur Optimierung deiner Prozesse für alle deine Marken und Websites.</p></div><div class="grid grid-cols-1 gap-x-gutter gap-y-xl sm:grid-cols-2 lg:grid-cols-3 container mb-3xl last:mb-0" data-component-name="card-grid"><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0" data-mode="light"><div><picture data-component-name="image"><img alt="Symbol eines Flussdiagramms" class="mb-md" height="64" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/9cbab4f736de9cf161f94ff8031ed8a6.svg?width=64&height=64" width="64"/></picture></div><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5"><div class="flex items-center">Workflow-Automatisierungen<p class="inline-block text-xs uppercase font-bold px-2 py-1 rounded align-top bg-[#CDF986] text-black ml-3 !mb-0" data-component-name="badge">Neu</p></div></h2><p class="richtext text-body-base pt-sm">Shopify Flow, unser proprietäres Automatisierungs-Tool, ist ab sofort noch leistungsstärker im B2B-Bereich und unterstützt Unternehmen und Unternehmensstandorte. So kannst du Geschäftsbedingungen zuweisen, Rechnungen versenden und vieles mehr.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0" data-mode="light"><div><picture data-component-name="image"><img alt="Symbol mehrerer Personen neben einem Pluszeichen" class="mb-md" height="64" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/df9112159222ad0265506d4ce23cb1a9.svg?width=64&height=64" width="64"/></picture></div><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5"><div class="flex items-center">Kontoanfragen für Unternehmen<p class="inline-block text-xs uppercase font-bold px-2 py-1 rounded align-top bg-[#CDF986] text-black ml-3 !mb-0" data-component-name="badge">Neu</p></div></h2><p class="richtext text-body-base pt-sm">Mit Shopify Forms kannst du deinem Shop Kontoantragsformulare hinzufügen. Die Käuferinformationen werden automatisch als Unternehmen gespeichert. So können deine Kund:innen sofort nach deiner Freigabe mit dem Großhandelseinkauf loslegen.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0" data-mode="light"><div><picture data-component-name="image"><img alt="Symbol eines Zahnrads in einem Warenkorb" class="mb-md" height="64" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/58726e85fab571e92bf6e75c1996f0d2.svg?width=64&height=64" width="64"/></picture></div><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5"><div class="flex items-center">Berechtigungen für Vertriebsmitarbeiter:innen<p class="inline-block text-xs uppercase font-bold px-2 py-1 rounded align-top bg-[#CDF986] text-black ml-3 !mb-0" data-component-name="badge">Neu</p></div></h2><p class="richtext text-body-base pt-sm">Füge deine Vertriebsmitarbeiter:innen dem Adminbereich hinzu und gib ihnen die Berechtigungen, die sie brauchen, um ausschließlich auf die ihnen zugewiesenen Kund:innen zugreifen und Bestellungen in deren Namen aufgeben zu können.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0" data-mode="light"><div><picture data-component-name="image"><img alt="Symbol eines Blattes Papier mit einem Häkchen" class="mb-md" height="64" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/69ab3266bffb7cb231c7869408911936.svg?width=64&height=64" width="64"/></picture></div><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Vom Checkout zum Entwurf</h2><p class="richtext text-body-base pt-sm">Vereinfache Workflows und Angebote mit der Möglichkeit, sie vor der Ausführung zuerst in deinem Onlineshop zu überprüfen und freizugeben.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0" data-mode="light"><div><picture data-component-name="image"><img alt="Symbol des Shopify-Adminbereichs" class="mb-md" height="64" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/e6c291ae9dd15afdbf07cebd13a6b44a.svg?width=64&height=64" width="64"/></picture></div><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5"><div class="flex items-center">Für B2B optimiertes Theme<p class="inline-block text-xs uppercase font-bold px-2 py-1 rounded align-top bg-[#CDF986] text-black ml-3 !mb-0" data-component-name="badge">Neu</p></div></h2><p class="richtext text-body-base pt-sm">Verkürze die Einrichtung deines Shops mit unserem sofort einsetzbaren <a href="https://themes.shopify.com/themes/trade/styles/default" target="_blank" rel="noreferrer noopener">Trade</a>-Theme, das speziell für den Großhandel designt wurde und mit unseren fortschrittlichen B2B-Funktionen vorkonfiguriert ist.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0" data-mode="light"><div><picture data-component-name="image"><img alt="Symbol von drei Positionen neben einem Häkchen" class="mb-md" height="64" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/7a19edc2308cd7fc4b56f4370031219b.svg?width=64&height=64" width="64"/></picture></div><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Bestellnummern</h2><p class="richtext text-body-base pt-sm">Erfasse Bestellnummern auf Bestellungen und beim Checkout. Diese Nummern werden dann im Adminbereich, in Kundenkonten und in der Orders-API angezeigt.</p></div></div></div></div><div class="container h-0.5 bg-light-top-border mb-10"></div><div class="container"><h3 class="richtext text-t3 mb-sm">Self-Service-Einkauf</h3><p class="richtext text-body-base mb-xl">Skaliere deinen Betrieb mit Online-Einkäufen und vereinfache die Kundenbetreuung durch die Bestellverfolgung.</p></div><div class="grid grid-cols-1 gap-x-gutter gap-y-xl sm:grid-cols-2 lg:grid-cols-3 container mb-3xl last:mb-0" data-component-name="card-grid"><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0" data-mode="light"><div><picture data-component-name="image"><img alt="Symbol von drei Positionen neben einem Häkchen" class="mb-md" height="64" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/7a19edc2308cd7fc4b56f4370031219b.svg?width=64&height=64" width="64"/></picture></div><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5"><div class="flex items-center">Schnelle Großbestellungen<p class="inline-block text-xs uppercase font-bold px-2 py-1 rounded align-top bg-[#CDF986] text-black ml-3 !mb-0" data-component-name="badge">Neu</p></div></h2><p class="richtext text-body-base pt-sm">Zeige deinen Käufer:innen eine Liste aller Produkte und Varianten. So können sie über die Produktseiten oder ein separates Bestellformular Größen, Farben und mehr ganz einfach bestellen.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0" data-mode="light"><div><picture data-component-name="image"><img alt="Symbol einer Geldbörse" class="mb-md" height="64" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/0fbc34e25874a6625ba6e6f7e1e59547.svg?width=64&height=64" width="64"/></picture></div><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Flexible Zahlungsoptionen</h2><p class="richtext text-body-base pt-sm">Optimiere den Bestellprozess mit Zahlungsbedingungen und der Möglichkeit, Rechnungen zur Zahlung zu versenden.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0" data-mode="light"><div><picture data-component-name="image"><img alt="Symbol eines Pfeils in einem Warenkorb" class="mb-md" height="64" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/defb910e7c5666e804a0730dc6f3cb64.svg?width=64&height=64" width="64"/></picture></div><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Einfaches Nachbestellen</h2><p class="richtext text-body-base pt-sm">Motiviere deine Kund:innen nachzubestellen, indem du eine erneute Bestellung direkt über ihr Kundenkonto ermöglichst.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0" data-mode="light"><div><picture data-component-name="image"><img alt="Symbol einer Kreditkarte neben einem Schild" class="mb-md" height="64" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/60cf5e9be7ab18ff989ac5532abb5a05.svg?width=64&height=64" width="64"/></picture></div><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Hinterlegte Kreditkarten</h2><p class="richtext text-body-base pt-sm">Beschleunige den Zahlungsablauf, indem du die Kreditkarteninformationen der Kund:innen für die Verwendung beim Checkout, bei Bestellentwürfen und beim Bezahlen von Rechnungen sicher speicherst.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0" data-mode="light"><div><picture data-component-name="image"><img alt="PayPal-Logo" class="mb-md" height="64" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/d8577c0cd8703c16dc9b682a20d15936.svg?width=64&height=64" width="64"/></picture></div><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5"><div class="flex items-center">PayPal-Zahlungen<p class="inline-block text-xs uppercase font-bold px-2 py-1 rounded align-top bg-[#CDF986] text-black ml-3 !mb-0" data-component-name="badge">Neu</p></div></h2><p class="richtext text-body-base pt-sm">B2B-Kund:innen können Bestellungen und Rechnungen nun mit PayPal bezahlen. Die Zahlungen werden dabei automatisch im Adminbereich abgeglichen.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0" data-mode="light"><div><picture data-component-name="image"><img alt="Symbol eines Prozentzeichens in Kreisform" class="mb-md" height="64" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/d04195a6b18e22297915dbc91db9f709.svg?width=64&height=64" width="64"/></picture></div><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5"><div class="flex items-center">Individuell definierte Rabatte<p class="inline-block text-xs uppercase font-bold px-2 py-1 rounded align-top bg-[#CDF986] text-black ml-3 !mb-0" data-component-name="badge">Neu</p></div></h2><p class="richtext text-body-base pt-sm">Biete neben deinen Großhandelspreisen auch auf deine B2B-Käufer:innen zugeschnittene Aktionsrabatte an.</p></div></div></div></div></section><section class="grid gap-y-2xl grid-cols-full pb-2xl text-section-light-text pt-4xl bg-shade-10" data-section-name="" data-component-name="" data-viewable-component="true" data-mode="light"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="section-header"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 col-start-1"><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><p class="text-t7 uppercase font-bold leading-none pb-xs text-eyebrow-light-text" data-component-name="kicker">Endlose Integrationen</p><h2 class="richtext text-t2">Alle wichtigen Systeme miteinander verbunden</h2><p class="richtext text-body-lg pt-sm">Shopify funktioniert als eigenständiges System oder lässt sich direkt in deinen Tech-Stack integrieren und hilft dir so deine Prozesse zu optimieren.</p></div></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-xl"><div class="col-span-4 xs:col-span-4 sm:col-span-6 md:col-span-5 col-start-1 flex flex-col gap-y-xl"><picture data-component-name="image"><img alt="Diagramm mit den D2C- und B2B-Shops von Shopify, die mit Integrationen, Apps und Diensten verbunden sind" class="mx-0 rounded-lg md:rounded-2xl" src="https://cdn.shopify.com/b/shopify-brochure2-assets/5dd4cdfd7bd94b7ccbbc69a9f9a9714a.jpg" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/5dd4cdfd7bd94b7ccbbc69a9f9a9714a.jpg 1x, https://cdn.shopify.com/b/shopify-brochure2-assets/7b55bb517d263fe43ba7b84f36f53daa.jpg 2x"/></picture></div><div class="col-span-4 xs:col-span-4 md:col-span-6 xs:col-start-1 sm:col-start-1 md:col-start-7 flex flex-col gap-y-xl sm:col-span-6 place-content-center"><div class="grid gap-y-xl mt-4 md:mt-0" mode="light"><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0 flex flex-col sm:flex-row gap-x-lg gap-y-4 sm:gap-y-0" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Robuste Integrationslösungen</h2><div class="richtext text-body-base pt-sm"><p>Integriere deine bevorzugten ERP-, OMS- und CMS-Tools für eine nahtlose Datensynchronisierung oder nutze die Shopify-APIs mit Konnektoren wie Boomi, Jitterbit und Celigo, um benutzerdefinierte Integrationen zu erstellen.</p><p>Shopify arbeitet mit führenden ERP-Anbietern wie Acumatica, Microsoft Dynamics 365 und Brightpearl zusammen, um sofort einsetzbare Integrationen zu entwickeln, die deinen Tech-Stack vereinfachen.</p></div></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0 flex flex-col sm:flex-row gap-x-lg gap-y-4 sm:gap-y-0" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Unbegrenzte Flexibilität</h2><p class="richtext text-body-base pt-sm">Passe deine Geschäftslösungen mit Headless Storefront APIs an, füge Metafelder in benutzerdefinierte Daten ein, schreibe benutzerdefinierte Logik mit Shopify Functions und personalisiere deinen Checkout mit Checkout Extensibility.</p></div></div></div></div></div></div></section><section class="grid gap-y-2xl grid-cols-full pb-4xl text-section-light-text pt-4xl relative bg-black" data-section-name="" data-component-name="" data-viewable-component="true" data-mode="light"><div class="z-0 absolute w-full h-full bg-[radial-gradient(149.99%_350.83%_at_73.3%_136.9%,_rgba(37,93,238,0.50)_0%,_rgba(7,13,32,0.00)_100%)]"></div><div class="flex relative w-full overflow-x-clip sm:px-margin xl:px-auto-xl text-white" data-mode="dark" data-component-name="testimonials" role="region" aria-roledescription="carousel" aria-label="Erfahrungsberichte" id="testimonials-container"><div class="absolute bottom-0 flex items-center space-x-3 md:space-x-4 mt-md z-20 left-[calc(var(--margin)+.75rem)] md:left-margin xl:left-[calc((100%-1420px)/2)]" role="group" aria-label="Durch Erfahrungsberichte navigieren"><button disabled="" aria-label="Vorheriger Erfahrungsbericht" aria-disabled="true" data-component-name="interface-button" data-mode="dark" class="rounded-full duration-150 transition-colors focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline w-11 h-11 disabled:bg-shade-70 bg-white text-black hover:bg-shade-30 active:bg-shade-50" tabindex="0"></button><button aria-label="Erfahrungsbericht abspielen" aria-disabled="false" data-component-name="interface-button" data-mode="dark" class="rounded-full duration-150 transition-colors focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline w-11 h-11 disabled:bg-shade-70 bg-white text-black hover:bg-shade-30 active:bg-shade-50" tabindex="0"><div class="relative mx-auto w-6 h-6" style="width:24px;height:24px"><div class="absolute ease-out inset-0 transition-transform duration-200 scale-0"><svg viewBox="0 0 24 24" aria-hidden="true"><path d="M8 4V20" stroke="currentColor" stroke-width="2" stroke-linecap="round"></path><path d="M16 4V20" stroke="currentColor" stroke-width="2" stroke-linecap="round"></path></svg></div><div class="absolute ease-out inset-0 transition-transform duration-200 scale-1 delay-200"><svg viewBox="0 0 24 24" aria-hidden="true"><path fill-rule="evenodd" clip-rule="evenodd" d="M22 12.0003C22 12.4529 21.7547 12.8707 21.3533 13.1021L8.02 20.8161C7.808 20.9383 7.57067 21 7.33333 21C7.10667 21 6.88 20.9447 6.676 20.8329C6.25867 20.604 6 20.1772 6 19.7143V4.28627C6 3.82343 6.25867 3.39659 6.676 3.16774C7.09333 2.9376 7.608 2.94532 8.02 3.18445L21.3533 10.8985C21.7547 11.1299 22 11.5477 22 12.0003Z" fill="currentColor"></path></svg></div></div></button><button aria-label="Nächster Erfahrungsbericht" aria-disabled="false" data-component-name="interface-button" data-mode="dark" class="rounded-full duration-150 transition-colors focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline w-11 h-11 disabled:bg-shade-70 bg-white text-black hover:bg-shade-30 active:bg-shade-50" tabindex="0"></button></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-xl text-white max-md:grid-rows-[min-content_auto] shrink-0 !mx-0 !w-full max-sm:px-[var(--margin)] z-10" data-component-name="testimonial" aria-hidden="false" aria-label="1 von 3" style="transform:translateX(0%)" role="group" aria-roledescription="Folie"><div class="col-span-4 xs:col-span-4 sm:col-span-6 md:col-span-4 xs:col-start-1 md:col-start-8 order-1 md:order-2"><picture class="flex justify-center aspect-square snap-center md:m-auto w-[calc(100%-16px)] sm:w-full transition-[transform,opacity] duration-[450ms] ease-in-out opacity-100"><img alt="Modernes Schlafzimmer mit Brooklinen-Bettwäsche" class="object-contain rounded-2xl" loading="eager" src="https://cdn.shopify.com/b/shopify-brochure2-assets/9c8a7be9c55bd11d1d75af682a4fbbda.webp"/></picture></div><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-6 col-start-1 relative flex flex-col ml-3 md:ml-0 order-2 md:order-1 z-10"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0 opacity-1 delay-[350ms] after:relative after:w-full after:h-11 after:mt-md after:pointer-events-none transition-opacity duration-[350ms] ease-linear"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-[24px] leading-[32px] md:text-[28px] md:leading-[36px] lg:text-[32px] lg:leading-[40px]">Unser B2B-Prozess war manuell und zeitaufwendig. Um weiter zu wachsen, brauchten wir eine einfachere Möglichkeit, um diese B2B-Kund:innen zu bedienen. Hierbei hat uns B2B on Shopify geholfen.</p><footer class="flex flex-col gap-y-xs mt-lg text-body-base delay-500 opacity-100 transition-opacity duration-500 ease-linear"><p class="text-t6">Brooklinen</p><cite class="text-body-sm not-italic"><strong>Kelly Hallinan</strong> — Emerging Channels</cite><a data-mode="dark" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out text-link-dark focus:text-link-dark-focus hover:text-link-dark-hover active:text-link-dark-active disabled:text-link-dark-disabled text-base md:text-lg -tracking-ff-tighter link no-underline" style="widows:2" tabindex="0" text="Fallstudie lesen" href="/de/case-studies/brooklinen"><span class="inline underline hover:no-underline">Fallstudie lesen</span><span class="inline whitespace-nowrap"> </span></a></footer></blockquote></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-xl text-white max-md:grid-rows-[min-content_auto] shrink-0 !mx-0 !w-full max-sm:px-[var(--margin)]" data-component-name="testimonial" aria-hidden="true" aria-label="2 von 3" style="transform:translateX(-100%)" role="group" aria-roledescription="Folie"><div class="col-span-4 xs:col-span-4 sm:col-span-6 md:col-span-4 xs:col-start-1 md:col-start-8 order-1 md:order-2"><picture class="flex justify-center aspect-square snap-center md:m-auto w-[calc(100%-16px)] sm:w-full transition-[transform,opacity] duration-[450ms] ease-in-out opacity-30 translate-x-[calc(100%+var(--gutter))]"><img alt="Image of a woman in a bikini, standing in front of a pool" class="object-contain rounded-2xl" loading="eager" src="https://cdn.shopify.com/b/shopify-brochure2-assets/d77e4e47e9cab478d1e3009dbaa657d2.jpg"/></picture></div><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-6 col-start-1 relative flex flex-col ml-3 md:ml-0 order-2 md:order-1 z-10"><blockquote tabindex="-1" class="flex flex-col h-full top-0 z-0 opacity-0 pointer-events-none after:relative after:w-full after:h-11 after:mt-md after:pointer-events-none transition-opacity duration-[350ms] ease-linear"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-[24px] leading-[32px] md:text-[28px] md:leading-[36px] lg:text-[32px] lg:leading-[40px]">We can set up a new retailer in the wholesale website to make the user experience highly personalized to that customer.</p><footer class="flex flex-col gap-y-xs mt-lg text-body-base delay-[250ms] opacity-0 transition-opacity duration-500 ease-linear"><p class="text-t6">Kulani Kinis</p><cite class="text-body-sm not-italic"><strong>Alex Babich</strong> — Managing Director and Co-Founder</cite><a data-mode="dark" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out text-link-dark focus:text-link-dark-focus hover:text-link-dark-hover active:text-link-dark-active disabled:text-link-dark-disabled text-base md:text-lg -tracking-ff-tighter link no-underline" style="widows:2" tabindex="-1" text="Fallstudie lesen" href="/de/case-studies/kulani-kinis"><span class="inline underline hover:no-underline">Fallstudie lesen</span><span class="inline whitespace-nowrap"> </span></a></footer></blockquote></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-xl text-white max-md:grid-rows-[min-content_auto] shrink-0 !mx-0 !w-full max-sm:px-[var(--margin)]" data-component-name="testimonial" aria-hidden="true" aria-label="3 von 3" style="transform:translateX(-200%)" role="group" aria-roledescription="Folie"><div class="col-span-4 xs:col-span-4 sm:col-span-6 md:col-span-4 xs:col-start-1 md:col-start-8 order-1 md:order-2"><picture class="flex justify-center aspect-square snap-center md:m-auto w-[calc(100%-16px)] sm:w-full transition-[transform,opacity] duration-[450ms] ease-in-out opacity-0 translate-x-[calc(200%+(var(--gutter)*2))]"><img alt="Image of a scientist in a lab, handling samples" class="object-contain rounded-2xl" loading="eager" src="https://cdn.shopify.com/b/shopify-brochure2-assets/8e9f56f9a7ecdaae6420bfc5d722c25f.jpg"/></picture></div><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-6 col-start-1 relative flex flex-col ml-3 md:ml-0 order-2 md:order-1 z-10"><blockquote tabindex="-1" class="flex flex-col h-full top-0 z-0 opacity-0 pointer-events-none after:relative after:w-full after:h-11 after:mt-md after:pointer-events-none transition-opacity duration-[350ms] ease-linear"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-[24px] leading-[32px] md:text-[28px] md:leading-[36px] lg:text-[32px] lg:leading-[40px]">The constant updates to B2B on Shopify have left us pleasantly surprised. It seems like these releases are highly tailored to the needs of B2B merchants, and makes us feel like we’re being heard.</p><footer class="flex flex-col gap-y-xs mt-lg text-body-base delay-[250ms] opacity-0 transition-opacity duration-500 ease-linear"><p class="text-t6">Filtrous</p><cite class="text-body-sm not-italic"><strong>Yin Fu</strong> — Director of Ecommerce</cite><a data-mode="dark" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out text-link-dark focus:text-link-dark-focus hover:text-link-dark-hover active:text-link-dark-active disabled:text-link-dark-disabled text-base md:text-lg -tracking-ff-tighter link no-underline" style="widows:2" tabindex="-1" text="Fallstudie lesen" href="/de/case-studies/filtrous"><span class="inline underline hover:no-underline">Fallstudie lesen</span><span class="inline whitespace-nowrap"> </span></a></footer></blockquote></div></div></div></section><section class="grid gap-y-2xl grid-cols-full pb-4xl text-section-light-text pt-4xl bg-shade-10" data-section-name="" data-component-name="" data-viewable-component="true" data-mode="light"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="section-header"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 col-start-1"><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><p class="text-t7 uppercase font-bold leading-none pb-xs text-eyebrow-light-text" data-component-name="kicker">Häufig gestellte Fragen</p><h2 class="richtext text-t2">Alles, was du über B2B on Shopify wissen musst</h2></div></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="faq"><div class="col-span-4 xs:col-span-4 sm:col-span-7 md:col-span-10 lg:col-span-9 xl:col-span-8 xs:col-start-1 sm:col-start-2 md:col-start-3 lg:col-start-3 xl:col-start-4 grid gap-y-xl"><div data-component-name="accordion" class="grid pb-xl border-b transition-all duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] text-black grid-rows-[max-content_0fr]" data-mode="light"><button type="button" class="flex gap-x-sm place-items-center text-left justify-space-between" aria-expanded="false" aria-controls="panel-0-:R1jln5:" id="header-0-:R1jln5:"><h3 class="richtext text-t5 max-w-xl md:max-w-2xl lg:max-w-3xl">Was ist B2B on Shopify?</h3><div class="grid shrink-0 place-items-center w-8 h-8 md:w-11 md:h-11 ml-auto rounded-full transition-colors duration-500 delay-[50ms] bg-black"><div class="relative" style="width:20px;height:20px"><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-0 text-black w-5 h-5" style="width:20px;height:20px"><rect x="4" y="9" width="12" height="2" fill="currentColor"></rect></svg><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-100 text-white w-5 h-5" style="width:20px;height:20px"><rect x="2" y="9" width="16" height="2" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect><rect x="9" y="2" width="2" height="16" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect></svg></div></div></button><div class="pr-8 md:pr-11 md:mr-sm overflow-hidden transition-opacity duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] [&_h4]:text-t7 [&_h4]:mb-2 [&_h4]:mt-md [&_h5]:mb-2 [&_h5]:mt-md [&_h5]:text-t8 [&_h6]:text-t8 [&_h6]:mb-2 [&_h6]:mt-md max-w-xl md:max-w-2xl lg:max-w-3xl opacity-0 delay-0 [&>*]:invisible" id="panel-0-:R1jln5:" role="region" aria-labelledby="header-0-:R1jln5:" aria-hidden="true"><div class="richtext text-body-base pt-sm"><p>Das Beste von Shopify ist ab sofort auch für den Großhandel verfügbar: B2B on Shopify ist eine Sammlung von Erstanbieterfunktionen, die direkt in den Shopify-Adminbereich integriert sind. Damit kannst du mit deinem Shopify Plus-Shop deine Themes, Preise und den Checkout individuell anpassen.</p><p><a href="https://help.shopify.com/de/manual/b2b">Erfahre mehr über B2B on Shopify</a>.</p></div></div></div><div data-component-name="accordion" class="grid pb-xl border-b transition-all duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] text-black grid-rows-[max-content_0fr]" data-mode="light"><button type="button" class="flex gap-x-sm place-items-center text-left justify-space-between" aria-expanded="false" aria-controls="panel-1-:R2jln5:" id="header-1-:R2jln5:"><h3 class="richtext text-t5 max-w-xl md:max-w-2xl lg:max-w-3xl">Wie funktioniert das?</h3><div class="grid shrink-0 place-items-center w-8 h-8 md:w-11 md:h-11 ml-auto rounded-full transition-colors duration-500 delay-[50ms] bg-black"><div class="relative" style="width:20px;height:20px"><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-0 text-black w-5 h-5" style="width:20px;height:20px"><rect x="4" y="9" width="12" height="2" fill="currentColor"></rect></svg><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-100 text-white w-5 h-5" style="width:20px;height:20px"><rect x="2" y="9" width="16" height="2" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect><rect x="9" y="2" width="2" height="16" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect></svg></div></div></button><div class="pr-8 md:pr-11 md:mr-sm overflow-hidden transition-opacity duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] [&_h4]:text-t7 [&_h4]:mb-2 [&_h4]:mt-md [&_h5]:mb-2 [&_h5]:mt-md [&_h5]:text-t8 [&_h6]:text-t8 [&_h6]:mb-2 [&_h6]:mt-md max-w-xl md:max-w-2xl lg:max-w-3xl opacity-0 delay-0 [&>*]:invisible" id="panel-1-:R2jln5:" role="region" aria-labelledby="header-1-:R2jln5:" aria-hidden="true"><div class="richtext text-body-base pt-sm"><p>Anstelle einer App oder eines Vertriebskanals eines Drittanbieters hast du bei Shopify die Wahl zwischen einem Onlineshop für Direct-to-Consumer und den Großhandel (mit einem B2B-Checkout und Authentifizierung) – oder einem eigenen B2B-Shop, um deine Geschäftsabläufe zu trennen. Für welche Option du dich auch entscheidest, deine Käufer:innen profitieren von kundenspezifischen Preisen, Zahlungsbedingungen, Steuerbefreiungen und vielem mehr. Das alles kannst du im neuen Unternehmensprofil in deinem Shopify-Adminbereich verwalten, ohne komplexe Zwischenlösungen oder Programmieraufwand.</p><p><a href="https://help.shopify.com/de/manual/b2b">Erfahre mehr über B2B on Shopify</a>.</p></div></div></div><div data-component-name="accordion" class="grid pb-xl border-b transition-all duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] text-black grid-rows-[max-content_0fr]" data-mode="light"><button type="button" class="flex gap-x-sm place-items-center text-left justify-space-between" aria-expanded="false" aria-controls="panel-2-:R3jln5:" id="header-2-:R3jln5:"><h3 class="richtext text-t5 max-w-xl md:max-w-2xl lg:max-w-3xl">Welche Funktionen beinhaltet diese B2B-E-Commerce-Lösung?</h3><div class="grid shrink-0 place-items-center w-8 h-8 md:w-11 md:h-11 ml-auto rounded-full transition-colors duration-500 delay-[50ms] bg-black"><div class="relative" style="width:20px;height:20px"><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-0 text-black w-5 h-5" style="width:20px;height:20px"><rect x="4" y="9" width="12" height="2" fill="currentColor"></rect></svg><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-100 text-white w-5 h-5" style="width:20px;height:20px"><rect x="2" y="9" width="16" height="2" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect><rect x="9" y="2" width="2" height="16" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect></svg></div></div></button><div class="pr-8 md:pr-11 md:mr-sm overflow-hidden transition-opacity duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] [&_h4]:text-t7 [&_h4]:mb-2 [&_h4]:mt-md [&_h5]:mb-2 [&_h5]:mt-md [&_h5]:text-t8 [&_h6]:text-t8 [&_h6]:mb-2 [&_h6]:mt-md max-w-xl md:max-w-2xl lg:max-w-3xl opacity-0 delay-0 [&>*]:invisible" id="panel-2-:R3jln5:" role="region" aria-labelledby="header-2-:R3jln5:" aria-hidden="true"><div class="richtext text-body-base pt-sm"><p>Alles, was du zum Betrieb deines Großhandelsunternehmens auf Shopify brauchst. Die ersten fünf Funktionen sind die wichtigsten für dein B2B-Unternehmen von Tag 1 an:</p><ul><li>Unternehmen: Erstelle Profile von Großhandelsunternehmen mit mehreren Standorten und zugewiesenen Einkäufer:innen.</li><li>Produktveröffentlichung und Preisgestaltung: Du kannst ein personalisiertes Einkaufserlebnis mit kuratierter Produktauswahl und Preislisten anbieten. Dazu gehören flexible Einkaufsregeln, prozentuale Preisgestaltung und Rabatte, die bestimmten Käufer:innen oder Standorten zugeordnet sind.</li><li>Flexible Zahlungsmöglichkeiten: Optimiere den Bestellprozess durch das Erstellen automatisierter Netto-Zahlungsbedingungen, Bestellentwürfe, hinterlegte Kreditkarten und automatisierte Rechnungsstellung.</li><li>B2B-Checkout: Zeige beim beschleunigten Checkout Großhandelspreise basierend auf dem Unternehmensprofil an.</li><li>Kundenkonten: Authentifiziere Einkäufer:innen, bevor sie auf Großhandelsprodukte und -preise zugreifen sowie Kontoinformationen und ihre Bestellhistorie abrufen und verwalten können.</li></ul><p>Du kannst auch benutzerdefinierte Themes, Rabatte, Shopify Functions und Shopify-APIs nutzen. <a href="https://help.shopify.com/de/manual/b2b">Erfahre mehr über B2B on Shopify</a>.</p></div></div></div><div data-component-name="accordion" class="grid pb-xl border-b transition-all duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] text-black grid-rows-[max-content_0fr]" data-mode="light"><button type="button" class="flex gap-x-sm place-items-center text-left justify-space-between" aria-expanded="false" aria-controls="panel-3-:R4jln5:" id="header-3-:R4jln5:"><h3 class="richtext text-t5 max-w-xl md:max-w-2xl lg:max-w-3xl">Welche weiteren Funktionen kommen demnächst?</h3><div class="grid shrink-0 place-items-center w-8 h-8 md:w-11 md:h-11 ml-auto rounded-full transition-colors duration-500 delay-[50ms] bg-black"><div class="relative" style="width:20px;height:20px"><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-0 text-black w-5 h-5" style="width:20px;height:20px"><rect x="4" y="9" width="12" height="2" fill="currentColor"></rect></svg><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-100 text-white w-5 h-5" style="width:20px;height:20px"><rect x="2" y="9" width="16" height="2" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect><rect x="9" y="2" width="2" height="16" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect></svg></div></div></button><div class="pr-8 md:pr-11 md:mr-sm overflow-hidden transition-opacity duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] [&_h4]:text-t7 [&_h4]:mb-2 [&_h4]:mt-md [&_h5]:mb-2 [&_h5]:mt-md [&_h5]:text-t8 [&_h6]:text-t8 [&_h6]:mb-2 [&_h6]:mt-md max-w-xl md:max-w-2xl lg:max-w-3xl opacity-0 delay-0 [&>*]:invisible" id="panel-3-:R4jln5:" role="region" aria-labelledby="header-3-:R4jln5:" aria-hidden="true"><div class="richtext text-body-base pt-sm"><p>Shopify investiert verstärkt in B2B-E-Commerce, wobei B2B on Shopify das erste Ergebnis dieser Initiative ist. 2024 und in den kommenden Jahren werden wir kontinuierlich weitere grundlegende und komplexe Funktionen für den Großhandel veröffentlichen.</p></div></div></div><div data-component-name="accordion" class="grid pb-xl border-b transition-all duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] text-black grid-rows-[max-content_0fr]" data-mode="light"><button type="button" class="flex gap-x-sm place-items-center text-left justify-space-between" aria-expanded="false" aria-controls="panel-4-:R5jln5:" id="header-4-:R5jln5:"><h3 class="richtext text-t5 max-w-xl md:max-w-2xl lg:max-w-3xl">Worin unterscheiden sich B2B on Shopify und der Großhandelskanal von Shopify Plus?</h3><div class="grid shrink-0 place-items-center w-8 h-8 md:w-11 md:h-11 ml-auto rounded-full transition-colors duration-500 delay-[50ms] bg-black"><div class="relative" style="width:20px;height:20px"><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-0 text-black w-5 h-5" style="width:20px;height:20px"><rect x="4" y="9" width="12" height="2" fill="currentColor"></rect></svg><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-100 text-white w-5 h-5" style="width:20px;height:20px"><rect x="2" y="9" width="16" height="2" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect><rect x="9" y="2" width="2" height="16" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect></svg></div></div></button><div class="pr-8 md:pr-11 md:mr-sm overflow-hidden transition-opacity duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] [&_h4]:text-t7 [&_h4]:mb-2 [&_h4]:mt-md [&_h5]:mb-2 [&_h5]:mt-md [&_h5]:text-t8 [&_h6]:text-t8 [&_h6]:mb-2 [&_h6]:mt-md max-w-xl md:max-w-2xl lg:max-w-3xl opacity-0 delay-0 [&>*]:invisible" id="panel-4-:R5jln5:" role="region" aria-labelledby="header-4-:R5jln5:" aria-hidden="true"><div class="richtext text-body-base pt-sm"><p>Hier stellen wir die wichtigsten Unterschiede vor:</p><ul><li>B2B on Shopify ist direkt in den Shopify-Adminbereich integriert. Mit anderen Worten: Das, was du an deinem Onlineshop für D2C liebst, ist jetzt auch für den B2B-Verkauf verfügbar.</li><li>Du kannst ab sofort einen kombinierten Onlineshop für B2B und D2C betreiben: Deine Kundschaft gibt Bestellungen in ein und demselben Shop auf, aber B2B-Käufer:innen müssen sich erst mit ihrer E-Mail-Adresse authentifizieren, bevor sie jeweils spezifische Infos, Preise und Zahlungsbedingungen sehen können.</li><li>Mit APIs kannst du deinen Großhandels-Shop mit deinen ERP-, CRM- oder anderen von dir genutzten Systemen verbinden.</li></ul><p>Neue Funktionen speziell für B2B, darunter Unternehmensprofile, mit denen du Unternehmen ein angepasstes Einkaufserlebnis bieten kannst.</p></div></div></div><div data-component-name="accordion" class="grid pb-xl border-b transition-all duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] text-black grid-rows-[max-content_0fr]" data-mode="light"><button type="button" class="flex gap-x-sm place-items-center text-left justify-space-between" aria-expanded="false" aria-controls="panel-5-:R6jln5:" id="header-5-:R6jln5:"><h3 class="richtext text-t5 max-w-xl md:max-w-2xl lg:max-w-3xl">Kann ich mein ERP-System mit Shopify integrieren?</h3><div class="grid shrink-0 place-items-center w-8 h-8 md:w-11 md:h-11 ml-auto rounded-full transition-colors duration-500 delay-[50ms] bg-black"><div class="relative" style="width:20px;height:20px"><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-0 text-black w-5 h-5" style="width:20px;height:20px"><rect x="4" y="9" width="12" height="2" fill="currentColor"></rect></svg><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-100 text-white w-5 h-5" style="width:20px;height:20px"><rect x="2" y="9" width="16" height="2" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect><rect x="9" y="2" width="2" height="16" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect></svg></div></div></button><div class="pr-8 md:pr-11 md:mr-sm overflow-hidden transition-opacity duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] [&_h4]:text-t7 [&_h4]:mb-2 [&_h4]:mt-md [&_h5]:mb-2 [&_h5]:mt-md [&_h5]:text-t8 [&_h6]:text-t8 [&_h6]:mb-2 [&_h6]:mt-md max-w-xl md:max-w-2xl lg:max-w-3xl opacity-0 delay-0 [&>*]:invisible" id="panel-5-:R6jln5:" role="region" aria-labelledby="header-5-:R6jln5:" aria-hidden="true"><div class="richtext text-body-base pt-sm"><p>Auf jeden Fall! Integrationen sind das A und O. Wir arbeiten mit <a href="https://apps.shopify.com/collections/global-erp-partners">globalen ERP-Partnern</a> zusammen, damit Unternehmen wie deines ihre wichtigsten geschäftlichen Daten integrieren und schnell mit dem Großhandelsverkauf beginnen können. Du kannst dein ERP auch über Shopify-APIs integrieren.</p><p>Benötigst du weitere Unterstützung? <a href="#contact-sales">Sprich mit jemandem aus dem Expertenteam für B2B on Shopify</a>.</p></div></div></div><div data-component-name="accordion" class="grid pb-xl border-b transition-all duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] text-black grid-rows-[max-content_0fr]" data-mode="light"><button type="button" class="flex gap-x-sm place-items-center text-left justify-space-between" aria-expanded="false" aria-controls="panel-6-:R7jln5:" id="header-6-:R7jln5:"><h3 class="richtext text-t5 max-w-xl md:max-w-2xl lg:max-w-3xl">Wie können D2C-Unternehmen eine B2B-Plattform nutzen?</h3><div class="grid shrink-0 place-items-center w-8 h-8 md:w-11 md:h-11 ml-auto rounded-full transition-colors duration-500 delay-[50ms] bg-black"><div class="relative" style="width:20px;height:20px"><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-0 text-black w-5 h-5" style="width:20px;height:20px"><rect x="4" y="9" width="12" height="2" fill="currentColor"></rect></svg><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-100 text-white w-5 h-5" style="width:20px;height:20px"><rect x="2" y="9" width="16" height="2" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect><rect x="9" y="2" width="2" height="16" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect></svg></div></div></button><div class="pr-8 md:pr-11 md:mr-sm overflow-hidden transition-opacity duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] [&_h4]:text-t7 [&_h4]:mb-2 [&_h4]:mt-md [&_h5]:mb-2 [&_h5]:mt-md [&_h5]:text-t8 [&_h6]:text-t8 [&_h6]:mb-2 [&_h6]:mt-md max-w-xl md:max-w-2xl lg:max-w-3xl opacity-0 delay-0 [&>*]:invisible" id="panel-6-:R7jln5:" role="region" aria-labelledby="header-6-:R7jln5:" aria-hidden="true"><div class="richtext text-body-base pt-sm"><p>Die neue B2B E-Commerce-Lösung von Shopify ist flexibel genug, um Händler:innen zu unterstützen, die gerade erst in den Großhandel expandieren, aber auch Unternehmen mit jahrelanger Erfahrung und komplexeren Bedürfnissen.</p><p>Mit einem Einzelhandelsgeschäft, das im Großhandel verkaufen möchte, kannst du so loslegen:</p><ul><li>Richte dein aktuelles Einzelhandelsgeschäft oder deinen Onlineshop so ein, dass der Verkauf im Großhandel unterstützt wird</li><li>Verwende Preislisten zur Senkung von Einzelhandelspreisen (entweder prozentual oder feste Beträge)</li><li>Füge Zahlungsbedingungen für B2B-Bestellungen und Steuerbefreiungen für Unternehmensprofile hinzu</li></ul></div></div></div><div data-component-name="accordion" class="grid pb-xl border-b transition-all duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] text-black grid-rows-[max-content_0fr]" data-mode="light"><button type="button" class="flex gap-x-sm place-items-center text-left justify-space-between" aria-expanded="false" aria-controls="panel-7-:R8jln5:" id="header-7-:R8jln5:"><h3 class="richtext text-t5 max-w-xl md:max-w-2xl lg:max-w-3xl">Ist B2B on Shopify in meinem Plan enthalten?</h3><div class="grid shrink-0 place-items-center w-8 h-8 md:w-11 md:h-11 ml-auto rounded-full transition-colors duration-500 delay-[50ms] bg-black"><div class="relative" style="width:20px;height:20px"><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-0 text-black w-5 h-5" style="width:20px;height:20px"><rect x="4" y="9" width="12" height="2" fill="currentColor"></rect></svg><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-100 text-white w-5 h-5" style="width:20px;height:20px"><rect x="2" y="9" width="16" height="2" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect><rect x="9" y="2" width="2" height="16" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect></svg></div></div></button><div class="pr-8 md:pr-11 md:mr-sm overflow-hidden transition-opacity duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] [&_h4]:text-t7 [&_h4]:mb-2 [&_h4]:mt-md [&_h5]:mb-2 [&_h5]:mt-md [&_h5]:text-t8 [&_h6]:text-t8 [&_h6]:mb-2 [&_h6]:mt-md max-w-xl md:max-w-2xl lg:max-w-3xl opacity-0 delay-0 [&>*]:invisible" id="panel-7-:R8jln5:" role="region" aria-labelledby="header-7-:R8jln5:" aria-hidden="true"><div class="richtext text-body-base pt-sm"><p>Wenn du einen Shopify Plus-Plan hast, ist B2B on Shopify ohne zusätzliche Kosten enthalten.</p><p>Bereit für das Upgrade? <a href="#contact-sales">Sprich mit jemandem aus dem Expertenteam für Plus</a>.</p></div></div></div><div data-component-name="accordion" class="grid pb-xl border-b transition-all duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] text-black grid-rows-[max-content_0fr]" data-mode="light"><button type="button" class="flex gap-x-sm place-items-center text-left justify-space-between" aria-expanded="false" aria-controls="panel-8-:R9jln5:" id="header-8-:R9jln5:"><h3 class="richtext text-t5 max-w-xl md:max-w-2xl lg:max-w-3xl">Welche Branchen nutzen die B2B E-Commerce-Plattform von Shopify?</h3><div class="grid shrink-0 place-items-center w-8 h-8 md:w-11 md:h-11 ml-auto rounded-full transition-colors duration-500 delay-[50ms] bg-black"><div class="relative" style="width:20px;height:20px"><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-0 text-black w-5 h-5" style="width:20px;height:20px"><rect x="4" y="9" width="12" height="2" fill="currentColor"></rect></svg><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-100 text-white w-5 h-5" style="width:20px;height:20px"><rect x="2" y="9" width="16" height="2" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect><rect x="9" y="2" width="2" height="16" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect></svg></div></div></button><div class="pr-8 md:pr-11 md:mr-sm overflow-hidden transition-opacity duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] [&_h4]:text-t7 [&_h4]:mb-2 [&_h4]:mt-md [&_h5]:mb-2 [&_h5]:mt-md [&_h5]:text-t8 [&_h6]:text-t8 [&_h6]:mb-2 [&_h6]:mt-md max-w-xl md:max-w-2xl lg:max-w-3xl opacity-0 delay-0 [&>*]:invisible" id="panel-8-:R9jln5:" role="region" aria-labelledby="header-8-:R9jln5:" aria-hidden="true"><div class="richtext text-body-base pt-sm"><p>Branchen aller Art! Marken bei Shopify Plus, die B2B on Shopify schon heute nutzen, sind in den folgenden Bereichen tätig: <a href="/de/plus/industries/fashion-apparel">Mode und Bekleidung</a>, <a href="/de/plus/industries/beauty-cosmetics">Beauty und Kosmetik</a>, <a href="/de/plus/industries/food-beverage">Speisen und Getränke</a>, <a href="/de/plus/industries/consumer-electronics">Unterhaltungselektronik</a>, <a href="/de/plus/industries/home-furnishing">Einrichtungsgegenstände</a>, Sportartikel, Spielzeug und Spiele.</p></div></div></div><div data-component-name="accordion" class="grid pb-xl border-b transition-all duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] text-black grid-rows-[max-content_0fr]" data-mode="light"><button type="button" class="flex gap-x-sm place-items-center text-left justify-space-between" aria-expanded="false" aria-controls="panel-9-:Rajln5:" id="header-9-:Rajln5:"><h3 class="richtext text-t5 max-w-xl md:max-w-2xl lg:max-w-3xl">Wie entscheidet man sich für die beste B2B E-Commerce-Lösung für sein Unternehmen?</h3><div class="grid shrink-0 place-items-center w-8 h-8 md:w-11 md:h-11 ml-auto rounded-full transition-colors duration-500 delay-[50ms] bg-black"><div class="relative" style="width:20px;height:20px"><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-0 text-black w-5 h-5" style="width:20px;height:20px"><rect x="4" y="9" width="12" height="2" fill="currentColor"></rect></svg><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-100 text-white w-5 h-5" style="width:20px;height:20px"><rect x="2" y="9" width="16" height="2" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect><rect x="9" y="2" width="2" height="16" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect></svg></div></div></button><div class="pr-8 md:pr-11 md:mr-sm overflow-hidden transition-opacity duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] [&_h4]:text-t7 [&_h4]:mb-2 [&_h4]:mt-md [&_h5]:mb-2 [&_h5]:mt-md [&_h5]:text-t8 [&_h6]:text-t8 [&_h6]:mb-2 [&_h6]:mt-md max-w-xl md:max-w-2xl lg:max-w-3xl opacity-0 delay-0 [&>*]:invisible" id="panel-9-:Rajln5:" role="region" aria-labelledby="header-9-:Rajln5:" aria-hidden="true"><div class="richtext text-body-base pt-sm"><p>Die erste Frage, die du dir stellen solltest, ist, ob eine B2B E-Commerce-Plattform die Art und Weise, wie du an deine Großhandelskundschaft verkaufst, unterstützen kann. Wenn du eine ausführliche Liste deiner aktuellen E-Commerce-Bedürfnisse erstellst, hilft dir das bei der Entscheidung, welche Lösung die richtige für dich ist.</p><p>In der Regel wird deine Liste Punkte wie kundenspezifische Preisgestaltung, automatisierte Zahlungsbedingungen, Werbeaktionen und Rabatte sowie die Option für Nachbestellungen beinhalten.</p><p>Benötigst du weitere Unterstützung? <a href="#contact-sales">Sprich mit jemandem aus dem Expertenteam für B2B on Shopify</a>.</p></div></div></div></div></div></section><section class="grid gap-y-2xl grid-cols-full pb-4xl text-section-light-text pt-4xl relative bg-black" data-section-name="conversion" data-component-name="conversion" data-viewable-component="true" data-mode="light"><div class="z-0 absolute w-full h-full bg-[radial-gradient(489.56%_188.42%_at_106.46%_129.97%,_rgba(37,93,238,0.5)_0%,_rgba(0,0,0,0)_100%)]"></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl z-10" data-component-name="conversion"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 xs:col-start-1 sm:col-start-1 md:col-start-2 lg:col-start-3 xl:col-start-3"><div class="text-center text-section-dark-text" data-mode="dark" data-component-name="heading-group"><h2 class="richtext text-t2">Großhandels-Commerce, konzipiert für Skalierung und Anpassung</h2></div><div data-component-name="button-group" class="mt-md" data-mode="dark"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="#contact-sales" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py md:text-button-lg-size border-2 text-button-dark-primary-text bg-button-dark-primary-bg border-button-dark-primary-border ring-button-dark-primary-border hover:text-button-dark-primary-text-hover hover:bg-button-dark-primary-bg-hover hover:border-button-dark-primary-border-hover hover:ring-button-dark-primary-border-hover focus:text-button-dark-primary-text-focus focus:bg-button-dark-primary-bg-focus focus:border-button-dark-primary-border-focus focus:ring-button-dark-primary-border-focus active:text-button-dark-primary-text-active active:bg-button-dark-primary-bg-active active:border-button-dark-primary-border-active active:ring-button-dark-primary-border-active disabled:text-button-dark-primary-text-disabled disabled:bg-button-dark-primary-bg-disabled disabled:border-button-dark-primary-border-disabled disabled:ring-button-dark-primary-border-disabled" data-component-name="contact-sales" data-mode="dark" target="">Kontakt aufnehmen</a></div><p class="richtext text-body-sm pt-sm text-center text-white">Du nutzt Shopify bereits? <a href="/de/plus/upgrade">Führe ein Upgrade auf Plus durch</a>, um auch an Großhandelskund:innen zu verkaufen.</p></div></div></div></section></main><footer class="relative flex flex-col font-shopifysans bg-black text-white" data-component-name="footer" data-viewable-component="true"><section class="container flex flex-col gap-16 py-16 my-0 sm:justify-start sm:pb-16 md:flex-row md:flex-nowrap md:justify-between md:pb-20 md:py-20 md:gap-20 xl:w-full bg-black text-white" data-section-name="footer" data-section-index="1" data-component-name="footer" data-viewable-component="true"><div class="min-w-[100px]"><svg fill="none" role="img" viewBox="0 0 56 64" class="h-[44px]" height="64" data-component-name="shopify-logo"><title>Shopify-Logo</title><g clip-path="url(#clip0_198_267)"><path d="M37.7102 7.42882C37.7102 7.42882 37.0044 7.6296 35.8448 7.98098C35.6432 7.32843 35.3407 6.57549 34.9374 5.77235C33.6266 3.26255 31.6604 1.90725 29.3414 1.90725C29.1901 1.90725 29.0389 1.90725 28.8372 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27.5398 33.7479 28.0348 41.3221C28.3948 47.2829 24.8848 51.3613 19.7548 51.6751C13.6348 51.9888 10.2598 48.4034 10.2598 48.4034L11.5648 42.8907C11.5648 42.8907 14.9848 45.4454 17.6848 45.2661C19.4398 45.1765 20.1148 43.6975 20.0248 42.7115C19.7548 38.4986 12.8248 38.7675 12.3748 31.8207C12.0148 25.9944 15.8398 20.1232 24.2998 19.5854C27.5848 19.3613 29.2498 20.2129 29.2498 20.2129Z" fill="black"></path></g><defs><clipPath id="clip0_198_267"><rect width="225" height="64" fill="white"></rect></clipPath></defs></svg></div><div class="md:block md:justify-end"><div class="flex flex-col flex-wrap gap-12 gap-x-4 md:gap-20 md:gap-x-16 sm:grid sm:max-h-fit sm:grid-cols-3 lg:grid-cols-4 max-h-[92rem] sm:max-h-[75rem]"><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="shopify"><h2 class="text-base font-bold text-white">Shopify</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/de/unsere-geschichte" aria-label="Über uns" data-component-name="ber-uns">Über uns</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopifyinvestors.com/home/default.aspx" aria-label="Externe Quelle: Investor:innen" data-component-name="investor-innen">Investor:innen</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/de/partners" aria-label="Partner" data-component-name="partner">Partner</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/de/affiliates" aria-label="Affiliates" data-component-name="affiliates">Affiliates</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/de/legal" aria-label="Rechtliches" data-component-name="rechtliches">Rechtliches</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopifystatus.com/" aria-label="Externe Quelle: Service-Status" data-component-name="service-status">Service-Status</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="support"><h2 class="text-base font-bold text-white">Support</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://help.shopify.com/de/questions" aria-label="Externe Quelle: Händler-Support" data-component-name="h-ndler-support">Händler-Support</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://help.shopify.com/de/" aria-label="Externe Quelle: Help Center" data-component-name="help-center">Help Center</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopify.com/partners/directory" aria-label="Externe Quelle: Einen Partner engagieren" data-component-name="einen-partner-engagieren">Einen Partner engagieren</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://academy.shopify.com?itcat=brochure&itterm=global-footer" aria-label="Externe Quelle: Shopify Academy" data-component-name="shopify-academy">Shopify Academy</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://community.shopify.com/c/Shopify-Community-DE/ct-p/de?utm_campaign=footer&utm_content=de&utm_medium=web&utm_source=shopify" aria-label="Externe Quelle: Shopify Community" data-component-name="shopify-community">Shopify Community</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="entwickler-innen"><h2 class="text-base font-bold text-white">Entwickler:innen</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopify.dev" aria-label="Externe Quelle: Shopify.dev" data-component-name="shopify-dev">Shopify.dev</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopify.dev/api" aria-label="Externe Quelle: API-Dokumentation" data-component-name="a-p-i-dokumentation">API-Dokumentation</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://devdegree.ca" aria-label="Externe Quelle: Dev Degree" data-component-name="dev-degree">Dev Degree</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="produkte"><h2 class="text-base font-bold text-white">Produkte</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shop.app" aria-label="Externe Quelle: Shop" data-component-name="shop">Shop</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/de/shop-pay" aria-label="Shop Pay" data-component-name="shop-pay">Shop Pay</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/de/plus" aria-label="Shopify Plus" data-component-name="shopify-plus">Shopify Plus</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.linkpop.com/de" aria-label="Externe Quelle: Linkpop" data-component-name="linkpop">Linkpop</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/de/enterprise" aria-label="Shopify für große Unternehmen" data-component-name="shopify-f-r-gro-e-unternehmen">Shopify für große Unternehmen</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="l-sungen"><h2 class="text-base font-bold text-white">Lösungen</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/de/onlineshop-erstellen" aria-label="Onlineshop-Builder" data-component-name="onlineshop-builder">Onlineshop-Builder</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/de/website/builder" aria-label="Website-Builder" data-component-name="website-builder">Website-Builder</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/de/tour/ecommerce-website" aria-label="E-Commerce-Website" data-component-name="e-commerce-website">E-Commerce-Website</a></li></ul></div></div></div></section><section class="border-t my-0 container max-sm:mx-0 xl:w-full border-white border-opacity-20 bg-inherit" data-section-name="footer" data-section-index="2" data-component-name="footer" data-viewable-component="true"><div class="flex flex-col items-center justify-center gap-4 py-8 sm:items-start sm:gap-8 lg:flex-row lg:justify-between lg:gap-10 bg-black text-white"><div class="mt-1 flex w-full flex-col items-center justify-center sm:flex-row sm:items-start sm:justify-start sm:gap-8 lg:gap-14"><div class="relative hidden sm:block" data-click-outside="dismiss" data-component-name="regions"><button aria-controls="regionSelector" aria-expanded="false" aria-haspopup="true" class="bg-transparent mx-auto md:inline-block py-3 text-[#E0E0E0] hover:text-white" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="Navigation für die Auswahl der Region. Aktuell: Deutschland"><span class="inline-flex items-center"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">Deutschland</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="w-128 absolute bottom-[calc(100%+5em)] z-50 rounded-lg leading-8 bg-black text-white shadow-soft-dark-2xl inset-x-0" id="regionSelector" data-component-name="region-selector" style="display:none"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/de/plus/solutions/b2b-ecommerce" data-component-name="de-0" aria-current="true">Deutschland<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/au/plus/solutions/b2b-ecommerce" lang="en" data-component-name="en-1" aria-current="false">Australia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/be/plus/solutions/b2b-ecommerce" lang="nl" data-component-name="nl-2" aria-current="false">Belgium</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/br/plus/solutions/b2b-ecommerce" lang="pt" data-component-name="pt-3" aria-current="false">Brasil</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca/plus/solutions/b2b-ecommerce" lang="en" data-component-name="en-4" aria-current="false">Canada (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca-fr/plus/solutions/b2b-ecommerce" lang="fr" data-component-name="fr-5" aria-current="false">Canada (Français)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/cz/plus/solutions/b2b-ecommerce" lang="cs" data-component-name="cs-6" aria-current="false">Česká republika</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/co/plus/solutions/b2b-ecommerce" lang="es" data-component-name="es-7" aria-current="false">Colombia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/dk/plus/solutions/b2b-ecommerce" lang="da" data-component-name="da-8" aria-current="false">Danmark</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/es-es/plus/solutions/b2b-ecommerce" lang="es" data-component-name="es-9" aria-current="false">España</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/es/plus/solutions/b2b-ecommerce" lang="es" data-component-name="es-10" aria-current="false">Español (Intl.)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/fr/plus/solutions/b2b-ecommerce" lang="fr" data-component-name="fr-11" aria-current="false">France</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/hk-en/plus/solutions/b2b-ecommerce" lang="en" data-component-name="en-12" aria-current="false">Hong Kong SAR</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/in/plus/solutions/b2b-ecommerce" lang="en" data-component-name="en-13" aria-current="false">India</a></li><li class="flex bg-black text-white 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class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nl/plus/solutions/b2b-ecommerce" lang="nl" data-component-name="nl-19" aria-current="false">Nederland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nz/plus/solutions/b2b-ecommerce" lang="en" data-component-name="en-20" aria-current="false">New Zealand</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ng/plus/solutions/b2b-ecommerce" lang="en" data-component-name="en-21" aria-current="false">Nigeria</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/no/plus/solutions/b2b-ecommerce" lang="nb" data-component-name="nb-22" aria-current="false">Norge</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/no-en/plus/solutions/b2b-ecommerce" lang="en" data-component-name="en-23" aria-current="false">Norway (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ph/plus/solutions/b2b-ecommerce" lang="en" data-component-name="en-24" aria-current="false">Philippines</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/pl/plus/solutions/b2b-ecommerce" lang="pl" data-component-name="pl-25" aria-current="false">Polska</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/pt/plus/solutions/b2b-ecommerce" lang="pt-PT" data-component-name="pt-PT-26" aria-current="false">Portugal</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/sg/plus/solutions/b2b-ecommerce" lang="en" data-component-name="en-27" aria-current="false">Singapore</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/za/plus/solutions/b2b-ecommerce" lang="en" data-component-name="en-28" aria-current="false">South Africa</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/fi/plus/solutions/b2b-ecommerce" lang="fi" data-component-name="fi-29" aria-current="false">Suomi</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/se/plus/solutions/b2b-ecommerce" lang="sv" data-component-name="sv-30" aria-current="false">Sverige</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/tr/plus/solutions/b2b-ecommerce" lang="tr" data-component-name="tr-31" aria-current="false">Türkiye</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/uk/plus/solutions/b2b-ecommerce" lang="en" data-component-name="en-32" aria-current="false">United Kingdom</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/plus/solutions/b2b-ecommerce" lang="en" data-component-name="en-33" aria-current="false">USA</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/th/plus/solutions/b2b-ecommerce" lang="th" data-component-name="th-34" aria-current="false">ไทย</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/kr/plus/solutions/b2b-ecommerce" lang="ko" data-component-name="ko-35" aria-current="false">대한민국</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/tw/plus/solutions/b2b-ecommerce" lang="zh-Hant" data-component-name="zh-Hant-36" aria-current="false">台灣</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/jp/plus/solutions/b2b-ecommerce" lang="ja" data-component-name="ja-37" aria-current="false">日本</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/zh/plus/solutions/b2b-ecommerce" lang="zh-Hans" data-component-name="zh-Hans-38" aria-current="false">简体中文</a></li></ul></div></div><div class="relative block sm:hidden" data-click-outside="dismiss" data-component-name="regions"><div aria-hidden="true" class="fixed top-0 left-0 z-50 h-full w-full text-[1.1428571429em] will-change-auto transition-opacity motion-reduce:transition-none bg-black pointer-events-none opacity-0"></div><button class="bg-transparent mx-auto md:inline-block py-3 text-[#E0E0E0] hover:text-white" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="Navigation für die Auswahl der Region. Aktuell: Deutschland"><span class="inline-flex items-center"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">Deutschland</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="webkit-overflow-scrolling-touch fixed overflow-hidden z-[999] box-content will-change-auto w-full inset-0 mt-16 rounded-t-lg leading-[3rem] duration-300 ease-in-out motion-reduce:animation-none motion-reduce:transition-none bg-black text-white shadow-soft-dark-2xl invisible translate-y-full" id="mobileRegionSelector" aria-label="Navigation für die Auswahl der Region" aria-modal="true" role="dialog"><div class="border-shade-30 border-b"><div class="flex items-center justify-between px-5 py-4"><h3 class="text-lg 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migrating from Salesforce Commerce Cloud to Shopify Plus, we’ve reduced our total cost of ownership by 64%. We’re spending less and driving sales more efficiently. It’s the best of both worlds.","author":"Kevin Mogyoros","title":"COO and CFO, MZ Wallace","brand":""}}}},"pages/plus/solutions/b2b-ecommerce/content":{"htmlHead":{"pageTitle":"B2B Commerce Platform","metaDescription":"Run your wholesale and direct-to-consumer businesses on a single platform without compromises."},"hero":{"kicker":"B2B Commerce Platform","heading":"B2B and DTC, all in one place","text":"Run your wholesale and direct-to-consumer businesses on a single platform without compromises.","disclaimerHtml":"Already on Shopify? \u003ca href=\"{{site, url(path: '/plus/upgrade'}}\"\u003eUpgrade to Plus\u003c/a\u003e to unlock B2B selling.","image":{"alt":"Collage showing a pallet of stacked cardboard boxes, a duvet cover for sale on a wholesale website, and a graphic showing volume pricing for the duvet cover on Shopify Plus"}},"announcement":"Shopify named a Leader in 2024 \u003ca href=\"/resource/forrester-wave-b2b\"\u003eForrester Wave™: Commerce Solutions for B2B\u003c/a\u003e","wholesaleExperiences":{"kicker":"custom wholesale experiences","headingHtml":"B2B that means business","subheadHtml":"Shopify gives you everything you need, right out of the box, to shape the right experience for every customer using curated catalogs, custom pricing, personalized storefronts, flexible payment terms, and a self-serve portal.","cards":[{"headingGroup":{"headingHtml":"Cater to every customer","subheadHtml":"Curate end-to-end buying with custom pricing, product publishing, quantity rules, and payment terms. Represent companies with multiple buyers and locations, and manage purchasing permissions with ease."},"image":{"alt":"Collage showing a cotton duvet cover for sale, and graphics showing payment terms and volume pricing","altMobile":"A graphic showing volume pricing for a duvet cover"}},{"headingGroup":{"headingHtml":"Personalize your storefront","subheadHtml":"Build a powerful storefront with personalized content for every buyer. Choose from out-of-the-box \u003ca href=\"https://themes.shopify.com/themes/trade/styles/default?_gl=1*h8gu1y*_ga*MTg4MDA0Mjc1Mi4xNzE0NTA4MTE5*_gid*MTc4NzMxOTE4MS4xNzE3NDQyMjk3\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eB2B themes\u003c/a\u003e, build custom with \u003ca href=\"https://shopify.dev/docs/api/liquid\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eLiquid\u003c/a\u003e, or go headless with our storefront and customer account APIs."},"image":{"alt":"A screenshot of the Shopify admin, showing a B2B store getting made","altMobile":"A screenshot of the Shopify admin, showing a B2B store getting made"}},{"headingGroup":{"headingHtml":"Delight with self-checkout","subheadHtml":"Scale your operations by letting customers make purchases with quick bulk-ordering tools, and manage their accounts with an intuitive and customizable portal."},"image":{"alt":"Collage showing two men in a warehouse, a screenshot of the Shopify Plus B2B self-checkout, and an image of a duvet cover","altMobile":"Collage showing B2B self-checkout, and payment terms"}},{"headingGroup":{"headingHtml":"Elevate your sales reps","subheadHtml":"Enable your team to place orders and access information for their assigned accounts with permission levels specific to your business."},"image":{"alt":"Collage showing graphics representing the Shopify admin, including store permissions for sales reps, assigned staff, and an order number for duvets","altMobile":"Graphic showing store permissions for a sales rep"}}]},"growth":{"sectionHeader":{"kicker":"all-in-one solution","headingHtml":"A unified platform for omnichannel growth","subheadHtml":"With over 2 decades of commerce excellence, Shopify is helping B2B businesses evolve and innovate quickly on the leading platform for omnichannel growth."},"image":{"alt":"Collage showing the DTC and B2B websites for the same brand"},"cards":[{"headingGroup":{"headingHtml":"Reduce tech debt","subheadHtml":"Streamline business operations, create brand consistency, and cut development costs by running B2B and DTC on the same platform."}},{"headingGroup":{"headingHtml":"Launch faster","subheadHtml":"Set up your store in weeks, not months, with a scaled composable framework and \u003ca href=\"{{site, url(path: '/editions/all'}}\"\u003ehundreds of innovative platform updates every year\u003c/a\u003e."}},{"headingGroup":{"headingHtml":"Access all of Shopify, for B2B","subheadHtml":"Use innovative features with wholesale, including product bundles, discounts, and workflow automation with \u003ca href=\"{{help, url(path: '/manual/shopify-flow')}}\" target=\"_blank\"\u003eShopify Flow\u003c/a\u003e."}},{"headingGroup":{"headingHtml":"Tap into the largest app ecosystem","subheadHtml":"Customize your store and extend the platform to fit your business needs with Shopify’s epic ecosystem of more than 8,000 apps."}}]},"features":{"sectionHeader":{"kicker":"B2B features","headingHtml":"Next-level wholesale features, right out of the box"},"sections":{"customization":{"title":"Customized buying experiences","text":"Personalize your storefront and checkout for each customer.","cards":[{"headingGroup":{"headingHtml":"Company profiles","subheadHtml":"Represent multiple buyers and locations with unique permission levels, payment terms, tax exemptions, and payment methods."},"icon":{"alt":"Icon of a person in front of a computer"}},{"badge":"new","headingGroup":{"headingHtml":"Customer-specific catalogs","subheadHtml":"Offer a curated buying experience with product catalogs assigned to a specific buyer or location."},"icon":{"alt":"Icon of a catalog"}},{"headingGroup":{"headingHtml":"Quantity rules","subheadHtml":"Create customer-specific conditional rules for products and variants, including minimums and maximums, case packs, and increments."},"icon":{"alt":"Icon of a dollar sign and checkmark"}},{"headingGroup":{"headingHtml":"Volume pricing","subheadHtml":"Easily implement quantity price breaks to get your B2B customers buying in larger quantities."},"icon":{"alt":"Icon of a dollar sign next to arrows pointing up and down"}},{"badge":"new","headingGroup":{"headingHtml":"Store personalization","subheadHtml":"Optimize the experience for B2B customers by surfacing relevant content to the right audience in one store."},"icon":{"alt":"Icon of person next to a gear, representing settings"}},{"badge":"new","headingGroup":{"headingHtml":"Headless storefronts","subheadHtml":"Gain total control over your buyer experience with Shopify APIs and developer tools along with your tech stack."},"icon":{"alt":"Icon of a web browser"}},{"headingGroup":{"headingHtml":"Custom B2B solutions","subheadHtml":"Build the solution your business needs with our suite of \u003ca href=\"{{site, url(path: '/partners/blog/b2b-apis'}}\" rel=\"noreferrer noopener\"\u003eB2B APIs and compatible apps\u003c/a\u003e."},"icon":{"alt":"Icon of sliders representing customization"}}]},"optimization":{"title":"Optimized workflows","text":"Modernize your operations with powerful automation tools to streamline processes across all your brands and sites.","cards":[{"badge":"new","headingGroup":{"headingHtml":"Workflow automations","subheadHtml":"Shopify Flow, our proprietary automation tool, now does more for B2B with support for companies and company locations, so you can assign terms, send invoices, and more."},"icon":{"alt":"Icon of a flowchart"}},{"badge":"new","headingGroup":{"headingHtml":"Company account requests","subheadHtml":"Using Shopify Forms, add an account request form to your store. Buyer information is automatically saved as a company so they can buy wholesale as soon as you approve."},"icon":{"alt":"Icon of multiple people next to a plus sign"}},{"badge":"new","headingGroup":{"headingHtml":"Sales rep permissions","subheadHtml":"Add sales reps as staff in the admin with the permissions they need to only access assigned customers and place orders on their behalf."},"icon":{"alt":"Icon of a gear inside of a shopping cart"}},{"headingGroup":{"headingHtml":"Checkout to draft","subheadHtml":"Simplify workflows and quotes with the ability to submit for review on your online store and approve before fulfilling."},"icon":{"alt":"Icon of a piece of paper with a checkmark"}},{"badge":"new","headingGroup":{"headingHtml":"B2B-optimized theme","subheadHtml":"Accelerate your store setup with \u003ca href=\"https://themes.shopify.com/themes/trade/styles/default\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eTrade\u003c/a\u003e, our out-of-the-box theme designed for wholesale, and pre-built with our advanced B2B features."},"icon":{"alt":"Icon of the Shopify admin"}},{"headingGroup":{"headingHtml":"PO numbers","subheadHtml":"Capture PO numbers on orders and at checkout, which are then visible in the admin, within customer accounts, and on the Orders API."},"icon":{"alt":"Icon of three line items next to a checkmark"}}]},"selfServe":{"title":"Self-serve purchasing","text":"Scale your operations with online buyer purchasing and order tracking for hands-off account management.","cards":[{"badge":"new","headingGroup":{"headingHtml":"Quick bulk ordering","subheadHtml":"Show buyers a list of all products and variants so they can easily order sizes, colors, and more from product pages or a separate order form."},"icon":{"alt":"Icon of three line items next to a checkmark"}},{"headingGroup":{"headingHtml":"Flexible payment options","subheadHtml":"Streamline the order process with payment terms and the ability to send invoices for payment."},"icon":{"alt":"Icon of a wallet"}},{"headingGroup":{"headingHtml":"Easy reordering","subheadHtml":"Encourage repeat orders by making it easy for buyers to reorder past purchases right from their customer account."},"icon":{"alt":"Icon of an arrow inside of a shopping cart"}},{"headingGroup":{"headingHtml":"Vaulted credit cards","subheadHtml":"Speed up payment by securely storing customer credit cards on file for use at checkout, on draft orders, and when paying invoices."},"icon":{"alt":"Icon of a credit card next to a shield"}},{"badge":"new","headingGroup":{"headingHtml":"PayPal payments","subheadHtml":"B2B customers can now pay for orders and invoices with PayPal, with their payments automatically reconciled in the admin."},"icon":{"alt":"PayPal logo"}},{"badge":"new","headingGroup":{"headingHtml":"Custom discounts","subheadHtml":"Offer promotional discounts on top of wholesale prices, tailored to your B2B buyers."},"icon":{"alt":"Icon of a percentage sign in a circular shape"}}]}}},"integrations":{"sectionHeader":{"kicker":"endless integrations","headingHtml":"All your critical systems, all connected","subheadHtml":"Shopify works as a standalone system or fits right into your tech stack to streamline your operations."},"image":{"alt":"Diagram showing Shopify’s DTC and B2B stores connected to integrations, apps, and services"},"cards":[{"headingGroup":{"headingHtml":"Robust integration solutions","subheadHtml":"\u003cp\u003eIntegrate with your preferred ERP, OMS, and CMS tools for seamless data syncing, or use Shopify’s APIs with connectors like Boomi, Jitterbit, and Celigo to build custom integrations.\u003c/p\u003e\u003cp\u003eShopify has partnered with leading ERP providers including Acumatica, Microsoft Dynamics 365, and Brightpearl to build out-of-the-box integrations that simplify your tech stack.\u003c/p\u003e"}},{"headingGroup":{"headingHtml":"Unlimited flexibility","subheadHtml":"Tailor your business solutions with headless storefront APIs, inject custom data with metafields, write custom logic with Shopify Functions, and customize your checkout with Checkout Extensibility."}}]},"testimonial":{"links":[{"text":"Read case study","href":"{{site, url(path: '/case-studies/brooklinen'}}"},{"text":"Read case study","href":"{{site, url(path: '/case-studies/kulani-kinis'}}"},{"text":"Read case study","href":"{{site, url(path: '/case-studies/filtrous'}}"}]},"faq":{"sectionHeader":{"kicker":"Popular questions","headingHtml":"All you need to know about B2B on Shopify"},"questions":[{"question":"What is B2B on Shopify?","answerMarkdown":"\u003cp\u003eThe best of Shopify, now available for wholesale. B2B on Shopify is a suite of first-party features integrated right in the Shopify admin. That means access to advanced customization for themes, pricing, and checkout as part of your Plus plan.\u003c/p\u003e\u003cp\u003e\u003ca href=\"{{help, url(path: '/manual/b2b')}}\"\u003eLearn more about B2B on Shopify\u003c/a\u003e.\u003c/p\u003e"},{"question":"How does it work?","answerMarkdown":"\u003cp\u003eInstead of a third-party app or sales channel, B2B on Shopify gives you the freedom to choose between either one online store for both DTC and wholesale (with a B2B checkout and authentication)—or a dedicated B2B store to keep your operations separate. Whichever option you choose, your buyers will have customer-specific pricing, payment terms, tax exemptions, and more. All managed within the new company profile in your Shopify admin, without complex workarounds or coding needs.\u003c/p\u003e\u003cp\u003e\u003ca href=\"{{help, url(path: '/manual/b2b')}}\"\u003eLearn more about B2B on Shopify\u003c/a\u003e.\u003c/p\u003e"},{"question":"What features does this B2B ecommerce solution have?","answerMarkdown":"\u003cp\u003eEverything you need to run your wholesale business on Shopify. The first five features are the most essential for your B2B business from day one:\u003c/p\u003e\u003cul\u003e\u003cli\u003eCompanies: Create wholesale company profiles with multiple locations and associated buyers.\u003c/li\u003e\u003cli\u003eProduct publishing and pricing: Offer a personalized buying experience with curated product selections and price lists. This includes flexible purchasing rules, percentage-based pricing, and discounts, all assigned to a specific buyer or location.\u003c/li\u003e\u003cli\u003eFlexible payment options: Create automated net payment terms, draft orders, vaulted credit cards and invoicing to streamline the order process.\u003c/li\u003e\u003cli\u003eB2B checkout: Show wholesale pricing during accelerated checkout based on company profiles.\u003c/li\u003e\u003cli\u003eCustomer accounts: Authenticate buyers before they can access wholesale products and pricing, and view and manage account information and order history.\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eYou can also take advantage of custom themes, discounts, Shopify Functions, and Shopify APIs. \u003ca href=\"{{help, url(path: '/manual/b2b')}}\"\u003eLearn more about B2B on Shopify\u003c/a\u003e.\u003c/p\u003e"},{"question":"What other features are coming?","answerMarkdown":"\u003cp\u003eB2B on Shopify is the next step in Shopify’s investment in B2B ecommerce. More ongoing foundational and complex wholesale features will be released in 2024 and beyond.\u003c/p\u003e"},{"question":"How is B2B on Shopify different from the Plus wholesale channel?","answerMarkdown":"\u003cp\u003eHere are the main differences:\u003c/p\u003e\u003cul\u003e\u003cli\u003eB2B on Shopify is built right into the core Shopify admin. That means everything you love about your DTC online store is now available for B2B selling.\u003c/li\u003e\u003cli\u003eYou can now operate a blended online store for both B2B and DTC customers. They place orders through the same store, but B2B customers authenticate themselves by email address before seeing buyer-specific information, pricing, and payment terms.\u003c/li\u003e\u003cli\u003eWith access to APIs, you can connect your wholesale store to your ERP, CRM, or other systems you rely on.\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eNew purpose-built B2B features like company profiles allow you to properly represent the companies you sell to and offer a buying experience customized for B2B.\u003c/p\u003e"},{"question":"Can I integrate my ERP with Shopify?","answerMarkdown":"\u003cp\u003eAbsolutely, integrations all the way. We’re working with \u003ca href=\"https://apps.shopify.com/collections/global-erp-partners\"\u003eglobal ERP partners\u003c/a\u003e so that businesses like yours can integrate their essential business data and start selling wholesale fast. You can also connect your ERP through Shopify APIs.\u003c/p\u003e\u003cp\u003eNeed more help? \u003ca href=\"#contact-sales\"\u003eTalk to a B2B on Shopify expert\u003c/a\u003e.\u003c/p\u003e"},{"question":"How can DTC businesses use a B2B platform?","answerMarkdown":"\u003cp\u003eShopify’s all-new B2B ecommerce solution is flexible enough to support merchants just expanding into wholesale, as well as B2B-only businesses with years of experience and more complex needs.\u003c/p\u003e\u003cp\u003eIf you’re a retail business selling wholesale, here’s how to start:\u003c/p\u003e\u003cul\u003e\u003cli\u003eSet up your current retail or online store to support wholesale customers\u003c/li\u003e\u003cli\u003eUse price lists to reduce your retail prices by percentage or fixed amounts\u003c/li\u003e\u003cli\u003eAdd payment terms on B2B orders and tax exemptions to company profiles\u003c/li\u003e\u003c/ul\u003e"},{"question":"Is B2B on Shopify included in my plan?","answerMarkdown":"\u003cp\u003eIf you’re on a Plus plan, B2B on Shopify is included at no extra cost.\u003c/p\u003e\u003cp\u003eReady to upgrade? \u003ca href=\"#contact-sales\"\u003eTalk to a Plus expert\u003c/a\u003e.\u003c/p\u003e"},{"question":"Which industries use Shopify's B2B ecommerce platform?","answerMarkdown":"\u003cp\u003eAll the industries. Plus brands using B2B on Shopify today represent \u003ca href=\"{{site, url(path: '/plus/industries/fashion-apparel'}}\"\u003efashion and apparel\u003c/a\u003e, \u003ca href=\"{{site, url(path: '/plus/industries/beauty-cosmetics'}}\"\u003ebeauty and cosmetics\u003c/a\u003e, \u003ca href=\"{{site, url(path: '/plus/industries/food-beverage'}}\"\u003efood and beverage\u003c/a\u003e, \u003ca href=\"{{site, url(path: '/plus/industries/consumer-electronics'}}\"\u003econsumer electronics\u003c/a\u003e, \u003ca href=\"{{site, url(path: '/plus/industries/home-furnishing'}}\"\u003ehome furnishing\u003c/a\u003e, sporting goods, and toys and games.\u003c/p\u003e"},{"question":"How do you choose the best B2B ecommerce solution for your business?","answerMarkdown":"\u003cp\u003eThe first question you should ask is if a B2B ecommerce platform can accommodate the way you sell to your wholesale buyers. Creating an extensive list of your current wholesale ecommerce needs will help you decide which solution is right for you.\u003c/p\u003e\u003cp\u003eTypically, your list will include things like customer-specific pricing, automated payment terms, promotions and discounts, and reordering capabilities.\u003c/p\u003e\u003cp\u003eNeed more help? \u003ca href=\"#contact-sales\"\u003eTalk to a B2B on Shopify expert\u003c/a\u003e.\u003c/p\u003e"}]},"conversion":{"headingHtml":"Wholesale commerce designed for scale and customization","disclaimerHtml":"Already on Shopify? \u003ca href=\"{{site, url(path: '/plus/upgrade'}}\"\u003eUpgrade to Plus\u003c/a\u003e to unlock B2B selling."}},"pages/plus/solutions/b2b-ecommerce/settings":{"hero":{"image":"https://cdn.shopify.com/b/shopify-brochure2-assets/8bc2097e619d3f61fa38708bc6e5e6f6.png 1x, https://cdn.shopify.com/b/shopify-brochure2-assets/01a40beecc68c20bb62b1a50bd16cafc.png 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Shopify Plus ist ein wichtiger Partner, der mich dabei unterstützt komplexe Prozesse zu verwalten und weiter zu entwickeln.","author":"Victoria Printschler","title":"Controlling \u0026 Reporting, Wenna","brand":""}},"images":{"quote":{"alt":""}}},"airUp":{"quotes":{"1":{"content":"Shopify Plus ist eine zuverlässige und flexible E-Commerce-Plattform, die uns mit allen notwendigen Tools ausstattet um international erfolgreich zu skalieren. Darüber hinaus können wir, während wir weiter weltweit wachsen, Vertrauen aufbauen und unseren Kunden nahe bleiben.","author":"Stefano Girolimetto","title":"Head of Digital Product and eCommerce, AirUp","brand":""}},"images":{"quote":{"alt":""}}},"arktis":{"quotes":{"1":{"content":"Shopify ist einfach das Beste, was einem Online Händler passieren kann! In nur 4 Wochen haben wir den kompletten Umstieg von unserem alten Webshop geschafft. Alleine und ganz ohne Probleme. Mit der erweiterten Shopify Plus Version ist es für uns ein leichtes, selbst komplette Webshop Aktionen perfekt zu planen und zu automatisieren.","author":"Rainer Wolf","title":"Geschäftsführer, Arktis","brand":""}},"images":{"quote":{"alt":""}}},"giesswein":{"quotes":{"1":{"content":"Shopify ist die ultimative Plattform, um unser Geschäft in kürzester Zeit auszubauen. Die Benutzerfreundlichkeit und das Potenzial zur Skalierung sind großartig, da wir nicht so viel Zeit in den technischen Betrieb investieren müssen.","author":"Markus Giesswein","title":"CEO, Giesswein","brand":""}},"images":{"quote":{"alt":""}}},"heyMarly":{"quotes":{"1":{"content":"Shopify Plus gibt uns ein zuverlässiges Fundament, an das wir auch kompliziertere \u0026 individualisierte Prozesse andocken und so die Customer Experience stetig verbessern können.","author":"Andre Poloczek","title":"Operations Manager, Hey Marly","brand":""}},"images":{"quote":{"alt":""}}},"innonature":{"quotes":{"1":{"content":"Shopify Plus unterstützt uns bei der Verfolgung unseres obersten Ziels, der Kundenorientierung, indem es eine anpassbare, sich ständig weiterentwickelnde und flexible Plattform für unser sich schnell entwickelndes Angebot an ganzheitlichen Produkten bietet.","author":"Eva Wühr","title":"E-Commerce Manager, InnoNature","brand":""}},"images":{"quote":{"alt":""}}},"kurzgesagt":{"quotes":{"1":{"content":"Mit der Unterstützung von Shopify konnten wir unser YouTube Merch zu einem eigenständigen Geschäftszweig entwickeln.","author":"Cathrin Ziegler","title":"Head of Design, Kurzgesagt","brand":""}},"images":{"quote":{"alt":""}}},"liveFastDieYoung":{"quotes":{"1":{"content":"Letztes Jahr hatten wir ein enormes Wachstum. Mit steigenden Klickzahlen waren wir zunehmend unzufrieden mit unserer alten Plattform. Bei unseren Drops hatten wir immer Probleme mit Überbestellungen oder Zahlungsausfällen. Mit Shopify Plus wurden diese Probleme alle auf einmal gelöst.","author":"Maksim Telkov","title":"E-Commerce Manager, Live Fast Die Young","brand":""}},"images":{"quote":{"alt":""}}},"moreNutrition":{"quotes":{"1":{"content":"Wir sind so unglaublich glücklich mit Shopify - keine andere Infrastruktur war in der Lage, die Massen von Menschen zu bewältigen, die unsere Produkte bei Produkteinführungen kaufen möchten. Vielen Dank","author":"Christian Wolf","title":"CEO \u0026 Founder, More Nutrition","brand":""}},"images":{"quote":{"alt":""}}},"myOlav":{"quotes":{"1":{"content":"Shopify Plus hat uns als Start-up in der Expansion in internationale Märkte wie auch im Management der Komplexität unseres Olav Produktportfolios geholfen. Dank der intuitiven sowie benutzerfreundlichen Bedienbarkeit war Shopify Plus unsere klare Nummer 1 als Partner.","author":"myOlav","title":"","brand":""}},"images":{"quote":{"alt":""}}},"oatsome":{"quotes":{"1":{"content":"Shopify Plus bietet für jeden ein Rundum-sorglos-Paket mit vielfältigen und individuellen Konfigurationsmöglichkeiten an, um die Verwaltung deines Shops so einfach wie möglich zu gestalten - egal ob du 5 oder 50.000 Mitarbeiter:innen hast.","author":"Nico Spalek","title":"Webdeveloper \u0026 UI/UX Designer","brand":""}},"images":{"quote":{"alt":""}}},"ooia":{"quotes":{"1":{"content":"Wir haben als female centric D2C brand ein rasantes Wachstum hinter uns. Shopify war dabei das Fundament für die Umsetzung unserer Vision und hilft uns seither unsere Online-Präsenz stetig zu verbessern, auszubauen und flexibel auf die Anforderungen des Marktes zu reagieren.","author":"Kristine Zeller","title":"Co-Founder, ooia","brand":""}},"images":{"quote":{"alt":""}}},"paulValentine":{"quotes":{"1":{"content":"Wenn wir wachsen, wächst Shopify Plus mit - Wir müssen uns nicht um die Serverkapazität sorgen. Shopify Plus kümmert sich um alles und wir können uns auf unsere Kunden und unsere Marke konzentrieren.","author":"Paul Valentine","title":"","brand":""}},"images":{"quote":{"alt":""}}},"rockanutrition":{"quotes":{"1":{"content":"Neben den zahlreichen Features von Shopify profitieren wir am meisten vom unkomplizierten Backend. Auch die große Auswahl an vorgefertigten Shop Themes machen das Setup eines neuen Online Shops ohne große Aufwand möglich.","author":"Colin Jahn","title":"Geschäftsführer / CEO, Rockanutrition","brand":""}},"images":{"quote":{"alt":""}}},"rollei":{"quotes":{"1":{"content":"Der Umstieg auf Shopify Plus hat unseren E-Commerce-Handel auf ein neues Level gehoben. Viele Prozesse konnten „out-of-the-box“ durch Shopify Flow automatisiert und vereinfacht werden. Der Zeitaufwand für die Einarbeitung neuer Mitarbeiter hat sich deutlich reduziert und die Overall-Performance des Systems für Mitarbeiter sowie auch für Kunden schlagartig verbessert.","author":"René-Daniel Dorn","title":"Head of E-Commerce, Rollei","brand":""}},"images":{"quote":{"alt":""}}},"smilodox":{"quotes":{"1":{"content":"Dank Shopify Plus können wir an wichtigen Peaks ohne Shop-Ausfälle mehrere Tausend Bestellungen abwickeln und somit der Nachfrage unserer Kunden nachkommen.","author":"CEO of Smilodox","title":"Neosupps, foodsbest \u0026 Emporgy","brand":""}},"images":{"quote":{"alt":""}}},"snocks":{"quotes":{"1":{"content":"Für mich ist Shopify Plus das iPhone der Smartphones - es funktioniert einfach. Es ermöglicht uns, dass wir uns auf die Kernwertschöpfung unseres Erfolges konzentrieren können: Marketing \u0026 Produktentwicklung. Egal ob bei 10.000 Umsatz oder mehreren Millionen. Wir müssen uns nie Sorgen machen, dass unser Shop down ist.","author":"Johannes Kliesch","title":"CEO \u0026 Co-Founder, Snocks","brand":""}},"images":{"quote":{"alt":""}}},"vitamoment":{"quotes":{"1":{"content":"Features wie Shopify Scripts und Checkouts ermöglichen eine optimale Nutzererfahrungen und lassen kaum Wünsche hinsichtlich Anpassbarkeit offen. Die Zuverlässigkeit, kontinuierliche Weiterentwicklung \u0026 das exzellente Preis-Leistungsverhältnis der Shopify Plus Plattform sind unvergleichbar. Wir sind sehr froh, unser Business direkt mit Shopify gestartet zu haben.","author":"Robert Schäfer","title":"Co-Founder, VitaMoment","brand":""}},"images":{"quote":{"alt":""}}},"wildling":{"quotes":{"1":{"content":"Die Shopify POS-App ermöglicht es Kunden Produkte in unseren Showrooms auszuprobieren und einzukaufen und generiert dann eine Bestellung im Shopify Plus-Shop, die auf die gleiche Weise verarbeitet wie unsere Online-Einkäufe – alles wird einfach in ein System integriert. Shopify POS ermöglicht es uns, verschiedene Kundengruppen ohne große Investitionen in neue Technologien zu erreichen.","author":"Sebastian Feuß","title":"Company Lead, Wildling","brand":""}},"images":{"quote":{"alt":""}}},"woom":{"quotes":{"1":{"content":"Shopify Plus ermöglicht uns als rasant wachsendes Unternehmen schnell und unkompliziert Stores auf der ganzen Welt aufzubauen, zu betreuen und individuell an die Bedürfnisse unserer KundInnen anzupassen.","author":"Lukas Offer","title":"E-Commerce Specialist, woom bikes","brand":""}},"images":{"quote":{"alt":""}}},"yfood":{"quotes":{"1":{"content":"Shopify Plus hat es uns ermöglicht, mit geringem Mehraufwand von einem einzigen Shop auf 6 neue Märkte zu expandieren. Die Zuverlässigkeit von Shopify, die sofort einsetzbaren Lösungen und das sich ständig weiter entwickelnde Ökosystem ermöglichen es uns, ein hohes Tempo zu halten, was für die Einführung innovativer Produkte entscheidend ist.","author":"Strategie-Manager","title":"yfood Labs GmbH","brand":""}},"images":{"quote":{"alt":""}}}},"merchants":{"100pure":{"quotes":{"1":{"content":"Shopify Plus ist superschnell. Es ist unser kundenseitiges Portal in fünf Ländern und ermöglicht es uns, Werbeaktionen individuell aufzusetzen, die sich als äußerst effektiv erwiesen haben.","author":"Ric Kostick","title":"Mitbegründer, 100% Pure","brand":""},"2":{"content":"Je mehr wir automatisieren, desto mehr Geld sparen wir. Mit Automatisierung können wir uns auf den Ausbau des Unternehmens konzentrieren, anstatt auf die sich wiederholenden Aufgaben, die uns ausbremsen.","author":"Christopher Tran","title":"IT E-Commerce Manager, 100% Pure","brand":""},"3":{"content":"Ich klicke einfach nur auf \"Synchronisieren\" und es ist fertig. Wir sparen so viel Zeit damit, dass wir alles über mehrere Shops hinweg synchronisieren können.","author":"Quan Nguyen","title":"VP Technology, 100% Pure","brand":""}},"images":{"quote":{"alt":""}}},"acumatica":{"quotes":{"1":{"content":"Die native Integration von Acumatica mit Shopify bietet B2B-Unternehmen eine konsolidierte Lösung zur Verwaltung ihres gesamten B2B-Omnichannel-Kauferlebnisses.","author":"Josh Fischer","title":"Director of Product Management, Acumatica","brand":""}},"images":{"quote":{"alt":""}}},"allbirds":{"quotes":{"1":{"content":"Shopify Plus ist anwenderfreundlich und zuverlässig und bietet unzählige Funktionen, eine API-Integration zur Erweiterung des Funktionsumfangs und eine nahtlose Integration mit POS. Mit diesen Eigenschaften ist Shopify Plus anderen Plattformen überlegen.","author":"Mr. Takanori Ishii","title":"E-Commerce Senior Manager, Allbirds GK","brand":""},"2":{"content":"Wir wollten das Rad nicht neu erfinden. Wir haben das Potenzial einer Partnerschaft mit Shopify erkannt, um die grundlegenden E-Commerce-Aufgaben zu erledigen, ohne dass wir das Gefühl hatten, etwas Neues aufbauen zu müssen.","author":"Benny Joseph","title":"Chief Technology Officer, Allbirds","brand":""},"3":{"content":"Mit Shopify Plus haben wir unsere Point-of-Sale- und E-Commerce-Systeme in einer Lösung vereint. Und das wiederum unterstützt uns bei unserem Ziel, ein Omnichannel-Shop zu sein und unsere Zielgruppe ganzheitlich zu betrachten – egal, über welchen Kanal Menschen bei uns einkaufen.","author":"Travis Boyce","title":"Head of Global Retail Operations, Allbirds","brand":""},"4":{"content":"Wir sind überzeugt, dass das Innovationstempo und die Qualität des Teams ihresgleichen suchen. Ich bin ein großer Fan von Shopify.","author":"Travis Boyce","title":"Head of Global Retail Operations, Allbirds","brand":""},"5":{"content":"Alle unsere Geschäfte in den USA, Neuseeland, Großbritannien, Japan, den Niederlanden und Deutschland nutzen Shopify POS. Wir arbeiten seit Tag 1 mit der Plattform von Shopify.","author":"Travis Boyce","title":"Head of Global Retail Operations, Allbirds","brand":""}},"images":{"quote":{"alt":"Produkte von Allbirds werden präsentiert"}}},"animalsMatter":{"quotes":{"1":{"content":"Die Anmeldung bei Shopify Plus fühlte sich an, als ob sich die Haustür öffnete und wir Teil der Familie wurden.","author":"Scott Avera","title":"Mitgründer, Animals Matter","brand":""}},"images":{"quote":{"alt":""}}},"babylist":{"quotes":{"1":{"content":"Die Shopify-APIs sind einzigartig. Sie heben sich stark von denen anderer Plattformen ab. So ist es viel einfacher, deine eigene Lösung zu entwickeln und produktiv zu sein.","author":"TJ Moretto","title":"Technischer Leiter, Babylist","brand":""}},"images":{"quote":{"alt":"Babylist Mobil-Shop"}}},"baymardInstitute":{"quotes":{"1":{"content":"Die größte Gefahr – und das ist bereits seit zwei, drei Jahren so – ist immer noch ein negatives Nutzererlebnis. Man braucht ein Nutzererlebnis, das wirklich auf das tatsächliche Verhalten der Endnutzer abgestimmt ist.","author":"Christian Holst","title":"Mitgründer, Baymard Institute","brand":""}},"images":{"quote":{"alt":""}}},"bbgVentures":{"quotes":{"1":{"content":"Es sind nicht nur die Auswirkungen der Pandemie. Es handelt sich um eine Veränderung im Bereich der Marken und des Online-Einkaufs, weshalb wir zu einer Omnichannel-Strategie zurückkehren.","author":"Nisha Dua","title":"Mitgründerin und General Partner, BBG Ventures","brand":""},"2":{"content":"Wir haben direkt nach dem Ausbruch der Pandemie eine Umfrage unter etwa 70 Marken durchgeführt. Und wir waren überrascht, dass die Schönheitsbranche einen Boom verzeichnete, obwohl die Menschen von zu Hause aus und per Zoom arbeiteten.","author":"Nisha Dua","title":"Mitgründerin und General Partner, BBG Ventures","brand":""},"3":{"content":"Die Frage für Marken ist: Können wir, angesichts der zunehmenden Konkurrenz auf Instagram und Facebook, diese Kundenbeziehung auf mehreren Kanälen pflegen, so dass wir als individuelle Marke wahrgenommen werden und nicht nur als etwas auf einem externen Marktplatz? Und das gilt insbesondere für TikTok, Pinterest und neue Kanäle wie Discord, Fortnite und Animal Farm.","author":"Nisha Dua","title":"Mitgründerin und General Partner, BBG Ventures","brand":""},"4":{"content":"Meiner Meinung nach ist ein Abonnement für \"Must-haves\" und leicht nachkaufbare Produkte geeignet. Das führt unweigerlich zu einer Abwanderung der Kunden und zur Infragestellung des Geschäftsmodells, vor allem in der Phase der Entdeckung des Abonnements. Ich glaube nicht, dass man einem Verbraucher oder einer Verbraucherin ein Abonnement aufzwingen kann.","author":"Nisha Dua","title":"Mitgründerin und General Partner, BBG Ventures","brand":""}},"images":{"quote":{"alt":""}}},"blackAndBlum":{"quotes":{"1":{"content":"Dank Shopify Plus konnten wir uns ganz auf die Bilder und den Text konzentrieren und die Technologie außen vor lassen. Technologie sollte kein Hindernis sein. Jetzt, da wir uns keine Gedanken mehr um die Website machen müssen, können wir unsere Energie ganz in das Geschäft stecken.","author":"Dan Black","title":"Mitbegründer, black + blum","brand":""}},"images":{"quote":{"alt":""}}},"blenderbottle":{"quotes":{"1":{"content":"Wir sind begeistert, dass wir High-Intent-Audiences erstellen konnten und dass sich unser Targeting und unsere Leistung verbessert haben, mit einer bis zu 6-fachen Rentabilität der Werbeausgaben. Shopify Audiences ist jetzt ein wichtiger Bestandteil unserer Werbestrategie.","author":"Chase Waters","title":"Director of Digital Marketing, Trove Brands","brand":"BlenderBottle"},"2":{"content":"Shopify Audiences hat entscheidend dazu beigetragen, die Kampagnen-Performance wiederherzustellen. Unser Targeting und unsere Performance haben sich verbessert und wir konnten eine bis zu 6-fache Rentabilität der Werbeausgaben verzeichnen. Die Lösung ist jetzt ein wichtiger Bestandteil unserer Werbestrategie.","author":"Chase Waters","title":"Director of Digital Marketing, Trove Brands","brand":"BlenderBottle"}},"images":{"quote":{"alt":""}}},"boie":{"quotes":{"1":{"content":"Als wir zu Shopify Plus wechselten, war es für mich ganz neu, dass [ein ganzes Team von] Kundenbetreuer:innen für unser Kundenkonto bereitstand. Sie gaben mir Empfehlungen, an die ich noch überhaupt nicht gedacht hatte.","author":"Manuel de la Cruz","title":"Mitbegründer, Boie","brand":""}},"images":{"quote":{"alt":""}}},"bombas":{"quotes":{"1":{"content":"Durch die Umstellung auf Shopify Plus werden wir 108.000 US-Dollar pro Jahr einsparen und voraussichtlich schon im ersten Jahr eine positive Kapitalrendite erzielen, selbst wenn wir die Kosten für die Datenmigration und den Plattformwechsel berücksichtigen.","author":"David Heath","title":"Mitgründer, Bombas","brand":""},"2":{"content":"Wir waren überall in der Presse und unsere [Magento]-Website konnte nicht so skalieren, wie wir es brauchten, was dann oft zu einem schlechten Erlebnis für unsere Kundschaft und Fans führte. Ganz gleich, ob wir 500 oder 5.000 Bestellungen am Tag abwickeln, Shopify Plus skaliert automatisch mit uns mit. Stabilität ist das Allerwichtigste und genau diese Zuverlässigkeit bietet uns Shopify.","author":"David Heath","title":"Mitgründer, Bombas","brand":""}},"images":{"quote":{"alt":""}}},"boozy":{"quotes":{"1":{"content":"Es sind nicht nur die Funktionen. Es ist auch der Support der Community, das Partner-Ökosystem und all diese Dinge, die Shopify Plus zu so einer fantastischen Plattform machen.","author":"Jonathan Joson","title":"Mitgründer und Director, Boozy","brand":""}},"images":{"quote":{"alt":""}}},"bpiSports":{"quotes":{"1":{"content":"Ich habe meinem Unternehmen gesagt: \"Seht her, so viel geben wir aus. Und so viel könnten wir mit Shopify Plus einsparen. Denkt an die monatliche Rechnung, aber auch an die Arbeitsstunden und den Frust.\"","author":"Oliver Haroun","title":"Director of Technology, BPI Sports","brand":""}},"images":{"quote":{"alt":""}}},"brikClik":{"quotes":{"1":{"content":"Die Zukunft ist weder E-Commerce noch Einzelhandel. Es geht einfach um den Handel als solchen. Die Frage lautet also, wie sich beide Kanäle im Einklang miteinander integrieren lassen.","author":"Hemant Chavan","title":"Gründer, Brik + Clik","brand":""}},"images":{"quote":{"alt":""}}},"brooklinen":{"quotes":{"1":{"content":"Die Flexibilität, die Shopify Plus für Mobil-, Desktop- und Drittanbieter-Apps bietet, hat Brooklinen das Wachstum von einer Kickstarter-Kampagne zur größten Bettwarenmarke im D2C-Bereich ermöglicht.","author":"Rich Fulop","title":"Gründer und CEO","brand":"Brooklinen"},"2":{"content":"Unser B2B-Prozess war manuell und zeitaufwendig. Um weiter zu wachsen, brauchten wir eine einfachere Möglichkeit, um diese B2B-Kund:innen zu bedienen. Hierbei hat uns B2B on Shopify geholfen.","author":"Kelly Hallinan","title":"Emerging Channels","brand":"Brooklinen"}},"images":{"quote":{"alt":"Modernes Schlafzimmer mit Brooklinen-Bettwäsche"}}},"bubsNaturals":{"quotes":{"1":{"content":"Shopify Audiences hat uns geholfen, Top-of-Funnel-Anzeigen wieder selbstbewusst anzugehen und qualifizierte Kundschaft anzusprechen, wobei wir 3x mehr einnehmen, als uns die Anzeigen kosten.","author":"TJ Ferrara","title":"Mitgründer, BUBS Naturals","brand":""}},"images":{"quote":{"alt":""}}},"cambridgeSatchelCompany":{"quotes":{"1":{"content":"Du kaufst eine Plattform, um zu skalieren, aber du weißt nicht, welche Kosten damit verbunden sind – nicht nur, um auf eine massive Plattform zu wechseln, sondern auch für die Entwicklerteams, um die Plattform zu betreuen.","author":"Julie Deane","title":"Gründerin und CEO, Cambridge Satchel Company","brand":""}},"images":{"quote":{"alt":""}}},"clubBrugge":{"quotes":{"1":{"content":"Wenn man ein neues Trikot auf den Markt bringt, möchte man innerhalb weniger Stunden Tausende davon verkaufen können. Der Konfigurator für individuelle Trikots befindet sich an jedem möglichen Touchpoint auf dem Weg zum Spieltrikot.","author":"Gauthier Vervaeke","title":"Merchandise \u0026 Ecommerce Manager, FC Brügge","brand":""}},"images":{"quote":{"alt":""}}},"currentbody":{"quotes":{"1":{"content":"Wir haben uns für Shopify Plus entschieden, um unser internationales Wachstum zu fördern. Die Skalierbarkeit, die globale Reichweite und die Anpassungsmöglichkeiten der Plattform sorgen dafür, dass wir für unsere Kund:innen auf der ganzen Welt das beste Einkaufserlebnis bereitstellen können.","author":"Andrew Showman","title":"Mitgründer und COO, CurrentBody","brand":""}},"images":{"quote":{"alt":""}}},"decorSteals":{"quotes":{"1":{"content":"Vor Shopify haben wir mit Salesforce Commerce Cloud gearbeitet, fühlten uns damit jedoch stark eingeschränkt. Wir brauchten die Flexibilität, Dinge spontan umzusetzen und neue Kanäle schnell zu testen, ohne uns durch mühsame manuelle Prozesse zu quälen, die auch noch kostspielig sind. Es war frustrierend, für etwas bezahlen zu müssen, das man eigentlich nur mal ausprobieren wollte.","author":"Michael Romano","title":"Chief Revenue Officer","brand":null},"2":{"content":"Neben Flexibilität sind geringere Entwicklungskosten einer der Hauptgründe, warum wir zu Shopify gewechselt sind.","author":"Michael Romano","title":"Chief Revenue Officer","brand":null},"3":{"content":"Vor Shopify haben wir mit Salesforce Commerce Cloud gearbeitet, fühlten uns damit jedoch stark eingeschränkt. Wir brauchten die Flexibilität, Dinge spontan umzusetzen und neue Kanäle schnell zu testen, ohne uns durch mühsame manuelle Prozesse zu quälen, die auch noch kostspielig sind. Es war frustrierend, für etwas bezahlen zu müssen, das man eigentlich nur mal ausprobieren wollte.","author":"Michael Romano","title":"Chief Revenue Officer","brand":null},"4":{"content":"Die Anpassung der Seiten ohne Hilfe von Entwickler:innen war für uns ein echter Gamechanger. Früher hatten wir immer Probleme, wenn wir etwas anpassen wollten. Oft mussten wir sogar aufgeben, weil es einfach zu lange gedauert hat. Jetzt können auch technisch nicht versierte Teammitglieder Aktualisierungen vornehmen. Das hat uns viele neue Möglichkeiten eröffnet, vor allem im Marketingbereich. Wir können jetzt zum Beispiel ganz einfach Kampagnen und Werbung für Produkte erstellen, die nicht zu unserem täglichen Angebot gehören.","author":"Michael Romano","title":"Chief Revenue Officer","brand":null},"5":{"content":"Die Anpassung der Seiten ohne Hilfe von Entwickler:innen war für uns ein echter Gamechanger. Früher hatten wir immer Probleme, wenn wir etwas anpassen wollten. Oft mussten wir sogar aufgeben, weil es einfach zu lange gedauert hat. Jetzt können auch technisch nicht versierte Teammitglieder Aktualisierungen vornehmen. Das hat uns viele neue Möglichkeiten eröffnet, vor allem im Marketingbereich. Wir können jetzt zum Beispiel ganz einfach Kampagnen und Werbung für Produkte erstellen, die nicht zu unserem täglichen Angebot gehören.","author":"Michael Romano","title":"Chief Revenue Officer","brand":null},"6":{"content":"Die Entwicklungskosten bei Salesforce waren sehr hoch. Ich konnte nicht einfach Anpassungen vornehmen, sondern musste mich auf das Entwicklungsteam verlassen. Mit Shopify kann mein Team Routineaufgaben wie das wöchentliche Ändern der Startseite erledigen und sogar neue Funktionen und Bereiche ausprobieren. Es ist großartig, dass die gesamte Website diese Flexibilität bietet.","author":"Michael Romano","title":"Chief Revenue Officer","brand":null}}},"deloitte":{"quotes":{"1":{"content":"Globale Unternehmen müssen ihre Marke als Teil des Lebensgefühls der Verbraucher positionieren – und das erfordert eine solide Plattformstrategie.","author":"Tianbing Zhang","title":"Head, Deloitte Asia-Pacific Consumer Products \u0026 Retail","brand":""}},"images":{"quote":{"alt":""}}},"dollarShaveClub":{"quotes":{"2":{"content":"Wenn dein Checkout nicht funktioniert, verdienst du auch nichts.","author":"Ranil Wiratunga","title":"Chief Digital Officer und Global GM von DTC","brand":null}}},"drSquatch":{"quotes":{"1":{"content":"Reibungsloser Handel bedeutet, einen schnellen und einfachen Checkout zu haben. Shop Pay ist die bevorzugte Zahlungsmethode unserer Kundschaft und hat zu einem zweistelligen Anstieg der Konvertierungsrate geführt.","author":"Stephen Pinto","title":"Director of Products, Ecommerce, Dr. Squatch","brand":""}},"images":{"quote":{"alt":"Ein mobiles Endgerät zeigt eine Produktseite für ein Stück Kiefernteerseife auf der Website von Dr. Squatch"}}},"e5-top-podcasters":{"quotes":{"1":{"content":"Um eine starke Beziehung zu Ihren Kunden aufzubauen, müssen Sie deren Werte vertreten. Es geht nicht nur darum, sie auf ein Schild zu schreiben, sondern sie umzusetzen und wirklich zu leben.","author":"RICARDA EICHLER","title":"","brand":""},"2":{"content":"To thrive locally you have to make sure you’re speaking their language, to their local needs and their identity. You’re building trust.","author":"CHLOË THOMAS","title":"","brand":""},"3":{"content":"With the right in-store tools and experience you can turn anyone into a potential brand ambassador.","author":"LAURENT KRETZ","title":"","brand":""},"4":{"content":"If you talk to everyone, you connect with no one","author":"MARCO MONTEMAGNO","title":"","brand":""},"5":{"content":"Building trust in other countries means working on two fronts: branding and performance. You must have the vision and understanding of the market. You also need to establish the right sales channels in order to convert. The two elements trade off one another.","author":"JOSE CARLOS CORTIZO PEREZ","title":"","brand":""}},"images":{"quote":{"alt":""}}},"emazinglights":{"quotes":{"1":{"content":"Ich wünschte, wir wären eher zu Shopify Plus gewechselt. Mit Magento war alles so kompliziert. Mit Shopify Plus hingegen ist es so leicht.","author":"Brian Lim","title":"CEO und Gründer, EmazingLights","brand":""}},"images":{"quote":{"alt":""}}},"ericEmanuel":{"quotes":{"1":{"content":"Als ich klein war, war meine größte Sorge, dass sich im Sportschuhgeschäft jemand in der Warteschlange vordrängelt. Heute machen sich die Kinder Gedanken darum, wie sie Bots zuvorkommen können. Mit dem Team von Shopify Plus konnten wir sicherstellen, dass die Produkte im Warenkorb von Menschen landen.","author":"E.E","title":"Eric Emanuel","brand":""}},"images":{"quote":{"alt":"Person, die Schuhe trägt"}}},"ettitude":{"quotes":{"1":{"content":"Vor allem das flexible Rückzahlungssystem gefällt mir so gut an Shopify Capital. An guten Tagen zahle ich mehr zurück, an nicht so guten weniger.","author":"Phoebe Yu","title":"Gründerin und CEO, Ettitude","brand":""}},"images":{"quote":{"alt":""}}},"faume":{"quotes":{"1":{"content":"Die Möglichkeit von Secondhand erlaubt es Marken, neue Zielgruppen zu erreichen, die bisher unter dem Radar blieben, ohne den Firsthand-Markt zu kannibalisieren.","author":"Lucas Patricot","title":"Co-founder","brand":"FAUME"}},"images":{"logo":{"alt":"Faume"}}},"frankiesBikinis":{"quotes":{"1":{"content":"Wir verlassen uns auf Launchpad, um zu planen, was während der normalen Geschäftszeiten erledigt werden muss, und es automatisch zurückzusetzen. Auf Launchpad kann ich rundum vertrauen.","author":"Brittney Bowles","title":"Director of Marketing und E-Commerce, Frankies Bikinis","brand":""}},"images":{"quote":{"alt":""}}},"glamnetic":{"quotes":{"1":{"content":"Meine Vorhersage ist, dass in ein paar Jahren die gefragteste Position für eine Marke ein Leiter für Live-Shopping sein wird.","author":"Kevin Gould","title":"Mitgründer, Glamnetic","brand":""}},"images":{"quote":{"alt":""}}},"glossy":{"quotes":{"1":{"content":"Wenn du darauf wartest, dass es vorbei ist, oder wenn du sagst, dass wir in zwei Monaten wieder zur Normalität zurückkehren, dass wir nur abwarten und es durchstehen müssen, dann hast du ein Problem.","author":"Jill Manoff","title":"Chefredakteurin, Glossy","brand":""},"2":{"content":"Es braucht jemanden, der sich um Marktplätze kümmert, denn ich glaube nicht, dass es etwas ist, wo man einfach so Produkte einstellt und auf das Beste hofft. Es ist wichtig, dass sich jemand darum kümmert, deine Markenpräsenz ansprechend zu gestalten.","author":"Jill Manoff","title":"Chefredakteurin, Glossy","brand":""}},"images":{"quote":{"alt":""}}},"goodAmerican":{"quotes":{"1":{"content":"Auf anderen Plattformen muss man benutzerdefinierte Workflows von Grund auf neu erstellen. Eine anwenderfreundliche App wie Shopify Flow zu haben, ist also sehr angenehm.","author":"Mehmet Dokumcu","title":"EVP, Digital und E-Commerce, Good American","brand":""},"2":{"content":"Shopify Flow ermöglicht uns strategische Initiativen, die das Wachstum ankurbeln. Wir können unser Team und seine Kompetenzen so besser nutzen.","author":"Mehmet Dokumcu","title":"Head of E-Commerce, Good American","brand":""},"3":{"content":"Automatisierte Workflows resultieren in neuen Verkäufen, die uns sonst vielleicht entgehen würden.","author":"Mehmet Dokumcu","title":"Executive Vice President of Digital \u0026 Commerce, Good American","brand":""}},"images":{"quote":{"alt":""}}},"goodGrowth":{"quotes":{"1":{"content":"Shopify Plus bietet eine sofort einsatzbereite Lösung, die auf unsere Bedürfnisse zugeschnitten werden konnte, sowie bewährte Zuverlässigkeit. Und das ist letztlich für den Aufbau von Kundenvertrauen entscheidend.","author":"Sarah Znideric","title":"Client Success Director, Good Growth","brand":""}},"images":{"quote":{"alt":""}}},"gymshark":{"quotes":{"1":{"content":"Das Tolle an Shopify Plus ist, dass wir der Plattform voll und ganz vertrauen. Wir können nahezu im Handumdrehen alles machen, was wir wollen, denn wir können uns sicher sein, dass es funktionieren wird.","author":"Ben Francis","title":"Gründer, Gymshark","brand":""},"2":{"content":"Unser größtes Problem war die Instabilität. Wir hatten kein Vertrauen in die Plattform im Hintergrund. [Der Launch] sollte ein großer Tag für uns werden, aber wir haben unsere Kund:innen im Stich gelassen. Dabei war es im Prinzip egal, dass es eigentlich die Schuld von Magento war. Es ist unsere Marke, und die Kund:innen gaben uns die Schuld, was wirklich schlimm für uns war. Das Tolle an Shopify Plus ist, dass wir der Plattform voll und ganz vertrauen. Der Black Friday kann kommen und müssen uns keine Sorgen mehr darüber machen, dass die Website zusammenbricht.","author":"Ben Francis","title":"Gründer, Gymshark","brand":""},"3":{"content":"Als wir von Magento zu Shopify Plus gewechselt sind, dauerte die Umstellung nicht Monate, sondern nur Wochen. Wir konnten uns auf das konzentrieren, worin wir wirklich gut sind: unsere Kundschaft, unsere Marke und unser Produkt.","author":"Ben Francis","title":"Gründer, Gymshark","brand":""},"4":{"content":"Als wir von Magento zu Shopify Plus gewechselt sind, dauerte die Umstellung nicht Monate, sondern nur Wochen.","author":"Ben Francis","title":"Gründer, Gymshark","brand":""}},"images":{"quote":{"alt":""}}},"heationist":{"quotes":{"1":{"content":"Dadurch, dass wir wissen, dass das Fulfillment in guten Händen ist, können wir uns auf das Wachstum des Unternehmens konzentrieren.","author":"Noah Chaimberg","title":"Gründer, Heatonist","brand":""},"2":{"content":"Dank der Zusammenarbeit mit dem Team vom Shopify Fulfillment Network können wir uns unbesorgt auf andere Bereiche unseres Unternehmens konzentrieren.","author":"Noah Chaimberg","title":"Gründer, Heatonist","brand":""}},"images":{"quote":{"alt":""}}},"hismile":{"quotes":{"1":{"content":"Einer der größten Vorteile von Shopify Plus ist, dass wir uns keine Gedanken mehr machen müssen, weil es sich um die größte Plattform handelt, die von den größten Marken der Welt genutzt wird.","author":"Justin Gaggino","title":"Chief Operating Officer, HiSmile","brand":""},"2":{"content":"Für uns ist es ungemein wichtig, zum richtigen Zeitpunkt die richtigen Informationen zu bekommen, um spezifische, umsetzbare Datenentscheidungen zu treffen. Mit Shopify Plus hat man seine Daten immer griffbereit.","author":"Justin Gaggino","title":"Chief Operating Officer, HiSmile","brand":""},"3":{"content":"Anfangs waren wir mit einer einzigen Website weltweit tätig. Unsere Verkaufszahlen haben sich jedoch in jedem Markt verzehnfacht, nachdem wir unsere Produkte in australischen Dollar, US-Dollar, Euro und Britischen Pfund zum Kauf angeboten haben.","author":"Nik Mirkovic","title":"Mitgründer, HiSmile","brand":""}},"images":{"quote":{"alt":""}}},"dailyPaper":{"quotes":{"1":{"content":"Shopify Plus bietet mir nicht nur alle notwendigen Tools, sondern auch sämtliche Informationen, die ich brauche. So kann ich vorhersagen, was als Nächstes kommen wird. Und ich kann das am anderen Ende der Welt tun, ganz einfach von meinem Handy aus.","author":"Hussein Suleiman","title":"Mitbegründer, Daily Paper","brand":""}},"images":{"quote":{"alt":""}}},"heyMarley":{"quotes":{"1":{"content":"Shopify Plus gibt uns ein zuverlässiges Fundament, an das wir auch kompliziertere \u0026 individualisierte Prozesse andocken und so die Customer Experience stetig verbessern können.","author":"Andre Poloczek","title":"Operations Manager","brand":"Hey Marley"}},"images":{"quote":{"alt":"Hey Marley"}}},"incu":{"quotes":{"1":{"content":"Wir haben von Jahr zu Jahr ein beträchtliches Wachstum bei den Conversion-Raten und Umsatzzahlen verzeichnet. Ohne die Grundlagen und das Support-Netzwerk von Shopify Plus wäre das nicht möglich gewesen.","author":"Douglas Low","title":"CEO, Incu","brand":""}},"images":{"quote":{"alt":""}}},"insaneLabz":{"quotes":{"1":{"content":"Durch die Shopify Plus-Plattform und die dazugehörigen Tools sind wir auf dem besten Weg, Monat für Monat neue Umsatzrekorde zu brechen. Unsere vorherige Plattform hat unser Wachstum nur ausgebremst.","author":"Gabe Quintela","title":"CEO und Gründer, InsaneLabz","brand":""},"2":{"content":"Vom Onboarding bis zum Support – ich könnte nicht zufriedener mit Shopify Plus sein. Die Kommunikation mit dem Ansprechpartner meiner vorherigen Plattform war äußerst frustrierend. Ich habe ihm gesagt: \"Ihr werdet uns an Shopify verlieren.\"","author":"Gabe Quintela","title":"CEO und Gründer, InsaneLabz","brand":""},"3":{"content":"Vorher haben wir viel Zeit damit verbracht, Probleme zu beheben und mit dem Support zu diskutieren. Jetzt können wir uns auf andere Strategien konzentrieren, um zu wachsen.","author":"Gabe Quintela","title":"CEO und Gründer, InsaneLabz","brand":""}},"images":{"quote":{"alt":""}}},"interaxon":{"quotes":{"1":{"content":"Shopify Plus hilft uns dabei, schnell zu skalieren, und bietet uns die Berichte, die wir brauchen, um datengesteuerte Entscheidungen zu treffen.","author":"Martin Cieszewski","title":"Chief Marketing Officer, InteraXon","brand":""}},"images":{"quote":{"alt":""}}},"internationalMilitaryAntiques":{"quotes":{"1":{"content":"Der Support von Shopify Plus und mein Launch Engineer waren unglaublich. Er beantwortete E-Mails, Slack-Nachrichten und Wünsche meist innerhalb von Minuten und mitten in der Nacht. Seine Anleitung und Tipps waren entscheidend für unseren Erfolg. Ich freue mich, weil ich weiß, dass ich nie wieder einen \"kritischen Sicherheitspatch\" durchführen oder jedes Jahr den Gegenwert einer Hypothek auf ein kleines Strandhaus für Speicherplatz auf dem Server bezahlen muss.","author":"Alex Cranmer","title":"VP, International Military Antiques","brand":""}},"images":{"quote":{"alt":""}}},"jennyCraig":{"quotes":{"1":{"content":"Das Team von Shopify Plus war großartig, mit einer positiven Einstellung, die alles möglich macht. Die Plattform ist so einfach zu bedienen, dass wir unsere Teams auch aus der Ferne schulen konnten.","author":"Akash Ahluwalia","title":"Managing Director, Jenny Craig Australien und Neuseeland","brand":""}},"images":{"quote":{"alt":""}}},"jLindeberg":{"quotes":{"1":{"content":"Diese E-Commerce-Plattform ist zu 50 % Marke und zu 50 % Geschäft. Wir wissen, was wir wollen und woher wir kommen. Deshalb brauchen wir ein Tool, das zu uns passt.","author":"Andreas Koschnike","title":"Head of E-Commerce","brand":"J.LINDEBERG"}},"images":{"logoWhite":{"alt":"J.Lindeberg"}}},"johnMastersOrganics":{"quotes":{"1":{"content":"Mit Shopify Plus muss man sich keine Gedanken über die Infrastruktur machen. Plötzliche Besucherströme von Social-Media-Plattformen können problemlos bewältigt werden, und man kann sich beruhigt auf die eigentlichen Marketingaufgaben konzentrieren.","author":"Kenji Yoshimoto","title":"John Masters Organics Group Co., Ltd. E-Commerce Department Director","brand":""}},"images":{"quote":{"alt":"Produkte von John Masters Organics hübsch präsentiert"}}},"jonesSoda":{"quotes":{"1":{"content":"Ich bin von der App-Struktur von Shopify begeistert. Die Implementierung ist weder besonders aufwändig noch erfordert sie eine individuelle Anpassung, sodass wir viel experimentieren und fast sofort starten können. Mit unserem letzten Gewinnspiel konnten wir unsere E-Mail-Liste um 40 % vergrößern und die Einrichtung dauerte nur ein paar Stunden. Ein großer Teil des Erfolgs ist darauf zurückzuführen, dass wir die Freiheit haben, Sachen auszuprobieren. Das war vorher so nicht möglich.","author":"Cassie Smith","title":"E-Commerce-Managerin, Jones Soda","brand":""},"2":{"content":"Der Wechsel zu Shopify Plus hat vier Wochen gedauert. Immer wenn ich eine Frage oder ein Problem hatte, war das Team für mich da. Es gab so gut wie keine Hindernisse beim Einrichten, was mich sehr gefreut hat.","author":"Cassie Smith","title":"E-Commerce-Managerin, Jones Soda","brand":""}},"images":{"quote":{"alt":""}}},"juicyCouture":{"quotes":{"1":{"content":"Mit unserer hochentwickelten Bildersuche auf juicycouture.de finden Kund:innen ähnliche Produkte auf der Website und können sogar eigene Bilder hochladen, um das perfekte Produkt zu finden, das sie im Auge haben. Dank neuer Technologien können wir engere Kundenbeziehungen aufbauen und den Umsatz steigern.","author":"Yasamine Beheshti","title":"Head of E-Commerce","brand":"JUICY COUTURE"}},"images":{"logoWhite":{"alt":"JUICY COUTURE"}}},"jun":{"quotes":{"1":{"content":"Ein neuer E-Commerce-Service, der Shopify Plus und die Shopify-App auf flexible Weise kombiniert. Ich würde gerne noch Shopify POS hinzufügen, um wirklich alle Geschäftsbereiche abzudecken.","author":"Kenji Nakajima","title":"Director, Executive Officer, Jun Co., Ltd. Jador Jun Online","brand":""}},"images":{"quote":{"alt":""}}},"jungalow":{"quotes":{"1":{"content":"Die Leute sehen sich unsere Marke an und denken, dass wir irgendwo ein riesiges Gebäude haben. Shopify Plus hat mir gezeigt, dass man mit wenig sehr viel erreichen kann.","author":"Justina Blakeney","title":"Gründerin und Kreativdirektorin, Jungalow","brand":""}},"images":{"quote":{"alt":""}}},"heinz":{"quotes":{"1":{"content":"Dieser Kanal wird uns enorm dabei helfen, näher an unsere Konsumenten heranzukommen, Erkenntnisse zu gewinnen und diese an den Rest unseres Unternehmens weiterzugeben.","author":"Jean-Phillipe Nier","title":"Head of E-Commerce UK\u0026I, The Kraft Heinz Company","brand":""}},"images":{"quote":{"alt":""}}},"kickGame":{"quotes":{"1":{"content":"Jetzt kann ich mit Shopify POS in einer halben Stunde eine neue Filiale einrichten. Jedes Mal, wenn etwas im Geschäft verkauft wird, wird auch der Onlinebestand automatisch angepasst. Beim Aufbau eines Omnichannel-Business ist das ein entscheidender Vorteil.","author":"David Franks","title":"Mitbegründer und CTO, Kick Game","brand":""}},"images":{"quote":{"alt":""}}},"knix":{"quotes":{"1":{"content":"Innerhalb von drei Jahren sind wir um 3.800 % gewachsen. Wir sind jetzt eine globale Omnichannel-Marke. Shopify Plus hat uns bei jedem Schritt begleitet, sodass wir nicht zu einem Tech-Unternehmen werden mussten.","author":"Joanna Griffiths","title":"Gründerin und CEO, Knix","brand":""}},"images":{"quote":{"alt":"Eine Kollektion von Knix BHs und Unterwäsche in verschiedenen Erdtönen"}}},"kotn":{"quotes":{"1":{"content":"Wir haben uns für eine Headless-Architektur entschieden, weil wir dadurch viele der Anpassungen, die wir vornehmen wollten, selbst in die Hand nehmen können.","author":"Rares Crisan","title":"Director of Engineering, Kotn","brand":""},"2":{"content":"Unsere Kunden sind vor allem mit ihren Mobilgeräten unterwegs. Wenn sie mit ihrer Geldbörse, ihrer Kreditkarte und ihrem Smartphone jonglieren müssen, nur um ein Formular auszufüllen, haben wir sie verloren.","author":"Benjamin Sehl","title":"Mitgründer, KOTN","brand":""},"3":{"content":"Die Aktivierung von Shop Pay in unserem Checkout hat den schwierigsten Punkt des Kundenerlebnisses wirklich in ein angenehmes Erlebnis verwandelt.","author":"Benjamin Sehl","title":"Mitgründer, KOTN","brand":""}},"images":{"quote":{"alt":""}}},"lesportsac":{"quotes":{"1":{"content":"Mir ist quasi die Kinnlade heruntergefallen, als ich gesehen habe, wie schnell und einfach die Migration war.","author":"Mallory Rosen","title":"E-Commerce Managerin, LeSportsac","brand":""},"2":{"content":"Es war die perfekte Kombination, um alle unsere Kanäle zusammenzubringen, und auch die Kosten entsprachen genau unseren Vorstellungen.","author":"Berly Isaak","title":"Head of Global Marketing, LeSportsac","brand":""}},"images":{"quote":{"alt":"Passender LeSportsac Rucksack und Gürteltasche."}}},"lionCapital":{"quotes":{"1":{"content":"Transportplattformen verwandeln sich immer mehr in Logistikplattformen. Das schafft Innovation und Druck auf die Preise der Anbieter. Das ist letztendlich gut für den Verbraucher.","author":"Matt Nordby","title":"Partner, Lion Capital","brand":""}},"images":{"quote":{"alt":""}}},"loyaltylion":{"quotes":{"1":{"content":"Shopify Flow passt perfekt zu unserem Ziel, Händler:innen Prozesse abzunehmen, damit sie sich auf Innovationen und die Begeisterung ihrer Kund:innen konzentrieren können.","author":"Charlie Casey","title":"CEO, LoyaltyLion","brand":""}},"images":{"quote":{"alt":""}}},"luxury":{"quotes":{"1":{"content":"Die größte Herausforderung für den Luxus-Einzelhandel besteht heute darin, Tradition und Innovation sowie Exklusivität und Verfügbarkeit in Balance zu bringen, um die Bedürfnisse und Erwartungen anspruchsvoller Kund:innen auch in Zukunft zu erfüllen.","author":"Natasha Ingham","title":"","brand":"Luxury Brand Partnerships, TikTok"}},"images":{"quote":{"alt":""}}},"magnolia":{"quotes":{"1":{"content":"Das Tolle an der Zusammenarbeit mit Shopify Plus ist, dass wir das, was wir tun, an die Bedürfnisse unseres wachsenden Unternehmens anpassen können.","author":"Stone Crandall","title":"CMO, Magnolia","brand":""}},"images":{"quote":{"alt":""}}},"mixology":{"quotes":{"1":{"content":"Shopify Plus ist so viel mehr als nur ein einfaches Tool für den Online-Verkauf. Der fantastische Support, die Webinare, die Schulungsvideos und die Checklisten haben uns enorm beim Ausbau unseres Geschäfts geholfen.","author":"Jordan Edwards","title":"CEO, Mixology","brand":""}},"images":{"quote":{"alt":""}}},"mondelezInternational":{"quotes":{"1":{"content":"Marken müssen sich entweder anpassen oder sie sind [bald] nicht mehr relevant. Der Direktvertrieb ist nicht nur ein weiterer Verkaufskanal. Es ist eine neue Art, wie man Geschäfte macht, und eine ganz neue Art für uns zu verkaufen.","author":"Lauren Fleischer","title":"Senior Associate Brand Manager, Mondelez International","brand":""},"2":{"content":"Entweder man passt sich an oder man wird irrelevant. Der Direktkundenverkauf ist nicht nur ein weiterer Kanal, es ist eine neue Art, Geschäfte zu machen.","author":"Lauren Fleischer","title":"Senior Associate Brand Manager, Mondelez International","brand":""}},"images":{"quote":{"alt":""}}},"muse":{"quotes":{"1":{"content":"Shopify Plus hilft uns dabei, schnell zu skalieren, und bietet uns die Berichte, die wir brauchen, um datengesteuerte Entscheidungen zu treffen. Es ist eine tolle Lösung für uns.","author":"Martin Cieszewski","title":"Marketing Director, Muse","brand":""}},"images":{"quote":{"alt":""}}},"mZWallace":{"quotes":{"1":{"content":"Wir geben weniger aus und fördern den Verkauf effizienter. Das geht ganz ohne Kompromisse.","author":"Kevin Mogyoros","title":"COO und CFO","brand":null}}},"nanoleaf":{"quotes":{"1":{"content":"Als globale Marke kann ich mir ein Leben ohne Shopify Plus nicht mehr vorstellen, da die Lösung unsere E-Commerce-Aktivitäten so hervorragend unterstützt. Durch die ausgereifte, leistungsfähige Plattform und das starke Support-Team können wir uns voll und ganz auf das Wachstum unseres Unternehmens konzentrieren.","author":"Paul Austin-Menear","title":"Leiter Digital Strategy, Nanoleaf","brand":""},"2":{"content":"Wenn dein Team von einer leistungsstarken Technologie wie der E-Commerce-Automatisierung unterstützt wird, dann passiert etwas ganz Besonderes.","author":"Paul Austin-Menear","title":"Director of Digital Strategy, Nanoleaf","brand":""},"3":{"content":"Als globale Marke kann ich mir ein Leben ohne Shopify Plus nicht mehr vorstellen. Durch die ausgereifte und leistungsfähige Plattform und das starke Support-Team können wir uns voll und ganz auf das Wachstum unseres Unternehmens konzentrieren.","author":"Paul Austin-Menear","title":"Director of Digital Strategy bei Nanoleaf","brand":""}},"images":{"quote":{"alt":"Dreieckige Nanoleaf-Lichtpaneelen, schön dekoriert entlang einer persönlichen Büroraumwand."}}},"boc":{"quotes":{"1":{"content":"Durch die Umstellung auf Shopify Plus konnten wir – verglichen mit der zuvor verwendeten E-Commerce-Lösung – 60 % der monatlichen Kosten einsparen.","author":"Nils Dehn","brand":"B.O.C.","title":"Projektleiter E-Commerce"}}},"noticed":{"quotes":{"1":{"content":"Mit Shopify Plus kannst du schnell und einfach verkaufen und deinen Kund:innen das perfekte Portal zur Optimierung ihrer Bestellprozesse bieten.","author":"Pierre Verrier","title":"Director of Design and Development, Noticed","brand":""}},"images":{"quote":{"alt":""}}},"nydj":{"quotes":{"1":{"content":"Nach einem Jahr auf Shopify konnten wir unsere Gesamtbetriebskosten um 60–65 % senken. Das eingesparte Budget für die Technik kann ich in Marketing investieren, um die Umsätze zu steigern. Es ist eine Win-win-Situation.","author":"Steve Morales","title":"VP of Marketing, NYDJ","brand":""},"2":{"content":"Nach einem Jahr mit Shopify Plus konnten wir unsere Gesamtbetriebskosten um 60–65 % senken. Das eingesparte Budget für die Technik können wir in Marketing investieren, um die Umsätze zu steigern. Es ist eine Win-win-Situation.","author":"Steve Morales","title":"Vice President of Marketing","brand":null}},"images":{"quote":{"alt":""}}},"oakywood":{"quotes":{"1":{"content":"Ich dachte: 'Da muss es doch einen besseren Weg dafür geben'. Also habe ich gesucht und Shopify gefunden. Das Tolle an Shopify ist, dass es sehr einfach war, einen Webshop innerhalb von Stunden - und nicht Wochen - auf den Markt zu bringen.","author":"Mateusz Haberny","title":"Director of Web Operations, Oakywood","brand":""}},"images":{"quote":{"alt":""}}},"obey":{"quotes":{"1":{"content":"Shopify Plus hat uns die Umstellung mit seinem erstklassigen sofort einsatzbereiten System leicht gemacht. Seitdem haben sich unsere Wartungszeiten drastisch verringert.","author":"Carlos Villa","title":"E-Commerce Director, Obey Clothing","brand":""},"2":{"content":"Mit Shopify Plus und seinem erstklassigen, sofort einsatzbereiten System war die Umstellung von Magento ein Kinderspiel. Seit dem Wechsel haben wir festgestellt, dass sich unsere Wartungszeiten drastisch verringert haben. Dadurch konnten wir unsere Ressourcen für innovativere Projekte einsetzen und das Unternehmen voranbringen.","author":"Carlos Villa","title":"E-Commerce Director, Obey Clothing","brand":""}},"images":{"quote":{"alt":""}}},"pNCo":{"quotes":{"1":{"content":"Der Grund für die Umstellung auf Shopify Plus war, unseren Kund:innen mit einem nahtlosen Erlebnis, einem benutzerdefinierten Checkout und Automatisierungstools den bestmöglichen Service zu bieten. Mit der Shopify Plus-Plattform hat man all das von Anfang an.","author":"Adison Rudall","title":"Mitgründerin, P\u0026Co","brand":""}},"images":{"quote":{"alt":""}}},"piper":{"quotes":{"1":{"content":"Mit Shopify Plus können wir den Standort unserer Verkäufe sehen, sodass wir dort werben können, wo das Produkt am besten ankommt.","author":"Tommy Gibbons","title":"Growth, Piper","brand":""}},"images":{"quote":{"alt":""}}},"privy":{"quotes":{"1":{"content":"Facebook ändert sich ständig, Google ändert sich ständig. TikTok verändert die Influencer-Branche ständig. Aber E-Mails sind die einzige Sache, die so bleibt und sich nicht ändert. Und du hast in dieser Welt direkt Zugriff auf deine Zielgruppe. E-Mails sind nach wie vor der wichtigste Kanal für jedes Unternehmen.","author":"Dave Gerhardt","title":"Chief Marketing Officer, Privy","brand":""}},"images":{"quote":{"alt":""}}},"reckittBenckiser":{"quotes":{"1":{"content":"Shopify Plus war ein integraler Bestandteil unseres Wachstums – einerseits als Technologie, aber auch als Berater.","author":"Michael Rosania","title":"Head of D2C E-Commerce, Reckitt-Benckiser","brand":""},"2":{"content":"Schnelligkeit und Agilität sind keine Worte, die typischerweise mit großen Unternehmen in Verbindung gebracht werden. Shopify Plus ermöglicht es uns, schnell zu agieren, Erweiterungen hinzuzufügen und eher wie ein Start-up zu arbeiten.","author":"Michael Rosania","title":"Head of D2C E-Commerce, Reckitt-Benckiser","brand":""}},"images":{"quote":{"alt":""}}},"redDressBoutique":{"quotes":{"1":{"content":"Mit der Lizenz, dem Hosting und dem CDN von Shopify Plus haben wir auf Anhieb etwa 100.000 Dollar pro Jahr gespart.","author":"Diana Harbour","title":"Inhaberin, Red Dress Boutique","brand":""}},"images":{"quote":{"alt":"Produkte von Red Dress Boutique hübsch präsentiert"}}},"rhone":{"quotes":{"1":{"content":"In Gesprächen mit anderen Plattformen habe ich gefragt, warum wir 100.000 Dollar für einen individuellen Checkout ausgeben müssen. Zu sagen, dass wir voll und ganz auf Shopify Plus setzen, ist eine Untertreibung.","author":"Nate Checketts","title":"Mitbegründer und CEO, Rhone","brand":""}},"images":{"quote":{"alt":""}}},"rugAndHome":{"quotes":{"1":{"content":"Nachdem wir festgestellt hatten, dass Shopify Plus die Anforderungen unserer Website erfüllen kann, wussten wir, dass dies die richtige Plattform für uns ist. Es ist ein tolles Gefühl, sich keine Gedanken über Sicherheit oder Hacker machen zu müssen.","author":"Nitin Gupta","title":"Principal und VP of Product, RUG \u0026 HOME","brand":""}},"images":{"quote":{"alt":"Produkte von RUG \u0026 HOME in einem Raum"}}},"ruggable":{"quotes":{"1":{"content":"Wir wissen diesen engagierten Support wirklich zu schätzen. Sobald wir etwas brauchen, ist Shopify immer zur Stelle und setzt sich für unsere wichtigsten Anliegen ein.","author":"Daniel Graupensperger","title":"Associate Director of Product Management","brand":"Ruggable"}},"images":{"quote":{"alt":"Bild eines modernen Stuhls auf einem Teppich"}}},"scandinavianDesign":{"quotes":{"1":{"content":"Je mehr man mit Tools wie Flow automatisiert, desto mehr Geld kann ein Unternehmen verdienen. So konnten wir drei Shopify-Stores betreiben, ohne dafür neue Leute einzustellen.","author":"Julio Giannotti","title":"Web Manager, Scandinavian Designs","brand":""}},"images":{"quote":{"alt":""}}},"sennheiser":{"quotes":{"1":{"content":"Die Innovationskraft von Shopify in Bezug auf neue Apps und Schnittstellen ist enorm. Mit dem Headless Frontend sind wir sehr flexibel, die Verwaltung erfolgt mit minimalem Aufwand und wir können jederzeit entscheiden, ob und wann wir weitere Länder erschließen.","author":"Dennis Wendt","title":"Global Senior Director Digital Sales","brand":"Sennheiser (Sonova Consumer Hearing)"}}},"sease":{"quotes":{"1":{"content":"Wir brauchten nicht nur eine Website, sondern eine digitale Plattform, in die Nutzer:innen schon beim ersten Besuch eintauchen können und Ähnliches erleben wie in SEASE Flagship-Stores, die nicht nur Läden sind, sondern hoffentlich auch Orte, an denen Erfahrungen, Community und Leidenschaft vereint werden.","author":"Maria Senatore","title":"Head of E-Commerce","brand":"SEASE"}},"images":{"logoWhite":{"alt":"SEASE"}}},"shopify":{"quotes":{"1":{"content":"Die Konkurrenz im Online-Handel ist groß. Daher ist jede Möglichkeit, deine Zielgruppe effektiv einzubinden und eine Community aufzubauen, eine zusätzliche Chance für mehr Umsatz.","author":"Kathryn Tang","title":"Flash Sales Expert, Shopify","brand":""},"2":{"content":"Die Coronavirus-Pandemie hat das Jahr 2030 nach vorne gezogen und die digitale Transformation, die im Einzelhandel und Commerce bereits im Gange war, enorm beschleunigt. Um mithalten zu können, müssen Marken und Unternehmen auf agilere und flexiblere Plattformtechnologien umsteigen und die Kunden dort erreichen, wo sie sind.","author":"Shaun Broughton","title":"Managing Director APAC, Shopify","brand":""},"3":{"content":"Mit einem ausgelagerten Logistikanbieter wie dem Shopify Fulfillment Network kannst du auf eine Vielzahl von nationalen und internationalen Versanddienstleistern zurückgreifen, die schnelle und günstige Lieferungen anbieten.","author":"Grace Kim","title":"Fulfillment Success Specialist Lead, Shopify Fulfillment Network","brand":""},"4":{"content":"Das ist ein Problem, das mit der Komplexität zunimmt. Wenn Marken wachsen und sich weiterentwickeln, werden ihre Websites umfangreicher. Doch das hat in der Regel seinen Preis. Sofern man nicht aktiv auf die Geschwindigkeit achtet, werden Änderungen eine Website kontinuierlich verlangsamen.","author":"Javier Moreno","title":"Data Science Manager, Shopify","brand":""}},"images":{"quote":{"alt":""}}},"shopifyGuides":{"quotes":{"b2bEcommerce":{"content":"Eine der wichtigsten Prioritäten für uns war es, sicherzustellen, dass sich beide Teile des Geschäfts (DTC und B2B) einheitlich präsentieren. Dieselbe Marke, dieselbe Website, dieselbe Qualität und vor allem derselbe Service.","author":"Colin Barceloux","title":"CEO, Lively Root","brand":""},"consumer":{"content":"Ganz gleich, ob du Waren, Dienstleistungen oder beides verkaufst, du musst deine unterschiedlichen Buyer-Personas kennen. Damit steht und fällt dein Business.","author":"Leitfaden zur Verbraucherpsychologie, S. 5","title":"","brand":""},"ecommerce":{"content":"Menschen und insbesondere ihre Zeit und Energie sind deine wertvollste Ressource.","author":"Einführung in die E-Commerce-Automatisierung, S. 3","title":"","brand":""},"ecommerceChecklist":{"content":"Der Self-Service-Einkauf ermöglicht die Skalierung, da Kund:innen beliebig oft neue sowie erneute Bestellungen aufgeben können, ohne dabei auf die Unterstützung unserer internen Teams angewiesen zu sein.","author":"Elizabeth Bell, Director of Product Management, Brooklinen","title":"","brand":""},"flash":{"content":"Flash-Verkäufe können mehr Traffic generieren als Werbespots beim Super Bowl, die von 100 Millionen Menschen gesehen werden. Du musst rechtzeitig mit der Planung beginnen. Konfiguriere deinen Onlineshop, damit er Traffic-Spitzen aushält und erfolgreich meistert.","author":"Checkliste für Flash-Verkäufe, S. 12","title":"","brand":""},"global":{"content":"47 % der Kund:innen brechen ihren Einkaufsvorgang ab, weil die Zusatzkosten an der Kasse zu hoch sind.","author":"So kannst du dein globales Geschäft starten, p 23","title":"","brand":""},"headless":{"content":"Einzelhändler und Agenturen müssen auf fast alles vorbereitet sein.","author":"Leitfaden für Headless Commerce, S. 14","title":"","brand":""},"media":{"content":"Mit dem richtigen Mix aus Marketing, Inhalten und Merchandise ist ein Produkt mehr als nur ein Werbemittel – es steigert den Gewinn des gesamten Projekts.","author":"Playbook für Medien und Unterhaltung, S. 10","title":"","brand":""},"omnichannel":{"content":"Beim Omnichannel-Commerce musst du nicht überall präsent sein, nur überall dort, wo deine Kunden sind. Dazu gehört, dass jeder Touchpoint integriert wird, um Kunden jederzeit auf jedem Gerät genau das zu bieten, was sie brauchen.","author":"Leitfaden für Omnichannel-Commerce, S. 7","title":"","brand":""},"site":{"content":"Der Weg zu einer schnellen Website ist lang.","author":"Der ultimative Leitfaden für eine schnelle Website, S. 23","title":"","brand":""},"supply":{"content":"Auch wenn die angespannte Situation um die Lieferketten für dich ganz oben auf der Agenda steht, muss das bei deinen Kunden nicht unbedingt so sein. Wenn du in puncto Lagerbestand offen und transparent bist, kannst du die Erwartungen deiner Kunden besser steuern.","author":"Playbook zur globalen Lieferkette, S. 10","title":"","brand":""}},"images":{"quote":{"alt":""}}},"shopifyPlus":{"quotes":{"1":{"content":"Starke Marken wissen, dass sie Kund:innen von einem Marktplatz zu ihren eigenen Websites bringen müssen, damit sie eine langfristige Beziehung zu ihnen aufbauen können.","author":"Loren Padelford","title":"General Manager, Shopify Plus","brand":""},"2":{"content":"Die Medienlandschaft ist zwar ein stark umkämpftes Feld, aber das Interesse der Verbraucher:innen an Merchandise-Artikeln, die auf Original-Produktionen basieren, ist so hoch wie nie.","author":"Jamie Levy","title":"Head of Merchant Engagement, Shopify Plus","brand":""}},"images":{"quote":{"alt":""}}},"skinnydipLondon":{"quotes":{"1":{"content":"Shopify Plus macht es einfach, die Komplexität eines internationalen Geschäfts zu managen, und hat es uns ermöglicht, mit einem globalen Publikum in Kontakt zu treten.","author":"Meghan Lewis","title":"Head of E-Commerce, Skinnydip London","brand":""}},"images":{"quote":{"alt":""}}},"slinger":{"quotes":{"1":{"content":"Shopify Plus hat uns eine völlig neue Arbeitsweise ermöglicht. Wir können damit Routineaufgaben im Handumdrehen erledigen und uns darauf verlassen, dass alles reibungslos läuft. So bleibt uns mehr Zeit für komplexere Aufgaben wie die Entwicklung neuer Produkte und die Erschließung neuer Märkte.","author":"Bernardo Bachino","title":"Digital Marketing Manager, Slinger","brand":""}},"images":{"quote":{"alt":""}}},"staples":{"quotes":{"1":{"content":"Wir befinden uns auf einer Reise der digitalen Transformation, weshalb wir auf Shopify Plus als unsere zentrale Plattform setzen. Wofür in meinem früheren Leben 200 Leute notwendig waren, brauchen wir jetzt nur noch 20. Das ist ein riesiger betrieblicher Vorteil.","author":"Simon Rodrigue","title":"Chief Information Officer, Staples Canada","brand":""}},"images":{"quote":{"alt":""}}},"steveMadden":{"quotes":{"1":{"content":"In unserem Business sollte es nicht um Technologie gehen. Wir wollten uns auf den Verkauf von Schuhen konzentrieren und gut darin sein, was wir gut können. Und genau das ermöglicht uns die Plattform von Shopify Plus.","author":"Jeff Silverman","title":"President, Global Retail, Steve Madden","brand":""}},"images":{"quote":{"alt":""}}},"thirdzy":{"quotes":{"1":{"content":"Das Schöne an der Nutzung von Shopify für unseren Großhandels-Shop ist, dass wir nicht mehr mit den veralteten Systemen von Bestellungen und PDFs arbeiten müssen. Wir verarbeiten alle unsere Bestellungen netto und erstellen die Rechnungen separat.","author":"Dr. Justine Ward","title":"Mitbegründerin und CMO, Thirdzy","brand":""}},"images":{"quote":{"alt":""}}},"tradeMalta":{"quotes":{"1":{"content":"Experten sagen für das E-Commerce-Segment der Mode- und Bekleidungsbranche bis 2022 ein Wachstum von 10,6 % voraus. Auf solch einem wachstumsstarken globalen Markt kämpfen Marken um ihren Platz in der Modewelt.","author":"Trade Malta","title":"","brand":""}},"images":{"quote":{"alt":""}}},"trueLinkswear":{"quotes":{"1":{"content":"Die native Checkout-Funktion und der Warenkorb von Shopify haben die Konvertierung von Kundschaft viel einfacher gemacht. Es hat seinen guten Grund, dass Shopify Branchenführer ist.","author":"Brandon Wallach","title":"VP of Marketing, TRUE linkswear","brand":""}},"images":{"quote":{"alt":"Ein Paar Schuhe von TRUE linkswear"}}},"tsgConsumer":{"quotes":{"1":{"content":"Wir erleben diesen rasanten Wandel, und das betrifft nicht nur den E-Commerce. Es betrifft alle Bereiche. Unsere Verbraucherinnen und Verbraucher verlangen Geschwindigkeit und Effizienz, egal, was du tust.","author":"Margo Hays","title":"Principal of Digital Strategy, TSG","brand":""}},"images":{"quote":{"alt":""}}},"union":{"quotes":{"1":{"content":"Unser Start verlief reibungslos und das Shopify-Team hat maßgeblich dazu beigetragen, dass die Menschen in der Lage waren, manuell zu kaufen.","author":"Chris Gibbs","title":"Union Los Angeles","brand":""}},"images":{"quote":{"alt":"Union"}}},"vanCompass":{"quotes":{"1":{"content":"Die Kombination aus den intuitiven E-Commerce-Features von Shopify mit dem zusätzlichen Funktionsumfang für B2B eröffnet echte Chancen – und das in Form einer zentralen, optimierten Lösung.","author":"Andy Knox","title":"General Manager, Van Compass","brand":""}},"images":{"quote":{"alt":""}}},"veeqo":{"quotes":{"1":{"content":"\"Es ist besser, mehr Zeit in die Suche nach dem richtigen Partnerunternehmen für Logistik- und Fulfillment-Aufgaben zu investieren, als mit dem falschen Unternehmen zu arbeiten und später zu wechseln. Denn das kann viel Zeit und Geld kosten.\"","author":"Stephen Jones","title":"Senior Partnership Manager, Veeqo","brand":""},"2":{"content":"Wenn du dich von Anfang an für das richtige Partnerunternehmen entscheidest, spart das zukünftigen Ärger. Es ist besser, mehr Zeit zu investieren, um den richtigen Fulfillment-Anbieter zu finden, als später wechseln zu müssen. Denn das kann teuer und umständlich sein.","author":"Stephen Jones","title":"Senior Partnership Manager, Veeqo","brand":""}},"images":{"quote":{"alt":""}}},"vitamoment":{"quotes":{"1":{"content":"Features wie Shopify Scripts und Checkouts ermöglichen eine optimale Nutzererfahrungen und lassen kaum Wünsche hinsichtlich Anpassbarkeit offen. Die Zuverlässigkeit, kontinuierliche Weiterentwicklung \u0026 das exzellente Preis-Leistungsverhältnis der Shopify Plus Plattform sind unvergleichbar. Wir sind sehr froh, unser Business direkt mit Shopify gestartet zu haben","author":"Robert Schäfer","title":"Co-Founder","brand":"VitaMoment"}},"images":{"quote":{"alt":"VitaMoment"}}},"whoGivesACrap":{"quotes":{"1":{"content":"Ohne ein so ausgezeichnetes System hinter unserem B2B-Kanal müssten wir mit sehr großem Aufwand herausfinden, welche Produkte und Kunden den größten Umsatz erzielen und wie wir am besten weiter wachsen können.","author":"Jehan Ratnatunga","title":"Mitbegründer und VP of Strategy and Digital Product","brand":"Who Gives A Crap"}},"images":{"logoWhite":{"alt":"Who Gives a Crap"}}},"wildling":{"quotes":{"1":{"content":"Die Shopify POS-App ermöglicht es Kunden Produkte in unseren Showrooms auszuprobieren und einzukaufen und generiert dann eine Bestellung im Shopify Plus-Shop, die auf die gleiche Weise verarbeitet wie unsere Online-Einkäufe – alles wird einfach in ein System integriert. Shopify POS ermöglicht es uns, verschiedene Kundengruppen ohne große Investitionen in neue Technologien zu erreichen.","author":"Sebastian Feuß","title":"Company Lead","brand":"Wildling"}},"images":{"quote":{"alt":"Wildling"}}}},"pages/plus/solutions/b2b-ecommerce/content":{"htmlHead":{"pageTitle":"B2B-Commerce-Plattform","metaDescription":"Betreibe dein Großhandels- und Direktkundengeschäft auf einer einzigen Plattform – und das ohne Kompromisse."},"hero":{"kicker":"B2B-Commerce-Plattform","heading":"B2B und D2C an einem Ort","text":"Betreibe dein Großhandels- und Direktkundengeschäft auf einer einzigen Plattform – und das ohne Kompromisse.","disclaimerHtml":"Du nutzt Shopify bereits? \u003ca href=\"{{site, url(path: '/plus/upgrade'}}\"\u003eFühre ein Upgrade auf Plus durch\u003c/a\u003e, um auch an Großhandelskund:innen zu verkaufen.","image":{"alt":"Collage mit einer Palette gestapelter Kartons, einem Bettbezug, der auf einer Großhandelswebsite zum Verkauf angeboten wird und einer Grafik mit Mengenpreisen für den Bettbezug bei Shopify Plus."}},"announcement":"Shopify im \"\u003ca href=\"/resource/forrester-wave-b2b\"\u003eForrester Wave™: Commerce Solutions for B2B\u003c/a\u003e\"-Bericht 2024 als Leader anerkannt","wholesaleExperiences":{"kicker":"Individuelle Großhandelserlebnisse","headingHtml":"B2B für deinen Geschäftserfolg","subheadHtml":"Mit Shopify hast du alles, was du brauchst, um für alle deine Kund:innen das richtige Erlebnis zu schaffen. Dazu gehören kuratierte Kataloge, individuelle Preisgestaltung, personalisierte Storefronts, flexible Zahlungsbedingungen und ein Self-Service-Portal.","cards":[{"headingGroup":{"headingHtml":"Für alle Kund:innen das Richtige","subheadHtml":"Biete eine durchgängige Kundenerfahrung mit maßgeschneiderten Preisen, Produktveröffentlichungen, Mengenregeln und Zahlungsbedingungen. Gehe auf die Bedürfnisse von Unternehmen mit unterschiedlichen Käufer:innen und Standorten ein und verwalte mühelos Einkaufsberechtigungen."},"image":{"alt":"Collage mit einem zum Verkauf stehenden Baumwoll-Bettbezug und Grafiken zu Zahlungsbedingungen und Mengenpreisen","altMobile":"Eine Grafik mit Mengenpreisen für einen Bettbezug"}},{"headingGroup":{"headingHtml":"Personalisierte Storefront","subheadHtml":"Baue eine leistungsstarke Storefront mit personalisierten Inhalten für alle deine Käufer:innen. Wähle aus gebrauchsfertigen \u003ca href=\"https://themes.shopify.com/themes/trade/styles/default?_gl=1*h8gu1y*_ga*MTg4MDA0Mjc1Mi4xNzE0NTA4MTE5*_gid*MTc4NzMxOTE4MS4xNzE3NDQyMjk3\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eB2B-Themes\u003c/a\u003e, entwickle mit \u003ca href=\"https://shopify.dev/docs/api/liquid\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eLiquid\u003c/a\u003e eine benutzerdefinierte Lösung oder steige mit unserer Storefront API und Customer Account API auf Headless Commerce um."},"image":{"alt":"Eine Bildschirmaufnahme des Shopify-Adminbereichs, der zeigt, wie ein B2B-Shop erstellt wird","altMobile":"Eine Bildschirmaufnahme des Shopify-Adminbereichs, der zeigt, wie ein B2B-Shop erstellt wird"}},{"headingGroup":{"headingHtml":"Müheloser Self-Checkout","subheadHtml":"Optimiere deine Abläufe, indem du Kund:innen die Möglichkeit gibst, mit einem Tool für Sammelbestellungen schnell Einkäufe zu tätigen und über ein intuitives und anpassbares Portal ihre Konten zu verwalten."},"image":{"alt":"Collage mit zwei Männern in einem Lager, einer Bildschirmaufnahme des B2B-Self-Checkouts von Shopify Plus und einem Bild eines Bettbezugs","altMobile":"Collage mit dem B2B-Self-Checkout und Zahlungsbedingungen"}},{"headingGroup":{"headingHtml":"Mehr Verantwortung für Vertriebspersonal","subheadHtml":"Gib deinem Team mit unternehmensspezifischen Berechtigungsstufen die Möglichkeit, für ihre zugewiesenen Konten Bestellungen aufzugeben und Informationen abzurufen."},"image":{"alt":"Collage mit Grafiken des Shopify-Adminbereichs, einschließlich Shop-Berechtigungen für Vertriebsmitarbeiter:innen, zugewiesenes Personal und eine Bestellnummer für Bettdecken","altMobile":"Grafik mit Shop-Berechtigungen für Vertriebspersonal"}}]},"growth":{"sectionHeader":{"kicker":"Komplettlösung","headingHtml":"Eine einheitliche Plattform für Omnichannel-Wachstum","subheadHtml":"Mit mehr als zwei Jahrzehnten Erfahrung im Commerce unterstützt Shopify B2B-Unternehmen dabei, auf der führenden Plattform für Omnichannel-Wachstum schnell zu wachsen und innovativ zu sein."},"image":{"alt":"Collage mit den D2C- und B2B-Websites für dieselbe Marke"},"cards":[{"headingGroup":{"headingHtml":"Schluss mit veralteter Technologie","subheadHtml":"Optimiere Geschäftsaktivitäten, schaffe Markenkonsistenz und reduziere Entwicklungskosten, indem du B2B und D2C auf derselben Plattform betreibst."}},{"headingGroup":{"headingHtml":"Schnellerer Start","subheadHtml":"Mit einem skalierbaren, kompatiblen Framework und \u003ca href=\"{{site, url(path: '/editions/all'}}\"\u003eHunderten von innovativen Plattform-Updates pro Jahr\u003c/a\u003e kannst du deinen Shop innerhalb von Wochen statt Monaten aufbauen."}},{"headingGroup":{"headingHtml":"Zugriff auf alles von Shopify – für B2B","subheadHtml":"Mit \u003ca href=\"{{help, url(path: '/manual/shopify-flow')}}\" target=\"_blank\"\u003eShopify Flow\u003c/a\u003e profitierst du von innovativen Großhandelsfunktionen wie Produkt-Bundles, Rabatten und Workflow-Automatisierung."}},{"headingGroup":{"headingHtml":"Zugang zum größten App-Ökosystem","subheadHtml":"Mit Shopifys riesigem Ökosystem aus über 8.000 Apps kannst du deinen Shop anpassen und die Plattform erweitern, damit du allen deinen Geschäftsanforderungen gerecht wirst."}}]},"features":{"sectionHeader":{"kicker":"B2B-Funktionen","headingHtml":"Innovative Großhandelsfunktionen – sofort einsatzbereit"},"sections":{"customization":{"title":"Angepasste Kauferlebnisse","text":"Personalisiere deine Storefront und deinen Checkout für alle deine Kund:innen.","cards":[{"headingGroup":{"headingHtml":"Unternehmensprofile","subheadHtml":"Gehe auf die Bedürfnisse unterschiedlicher Käufer:innen und Standorte ein, indem du maßgeschneiderte Berechtigungsstufen, Zahlungsbedingungen, Steuerbefreiungen und Zahlungsmethoden anbietest."},"icon":{"alt":"Symbol einer Person vor einem Computer"}},{"badge":"Neu","headingGroup":{"headingHtml":"Kundenspezifische Kataloge","subheadHtml":"Biete ein kuratiertes Kauferlebnis mit Produktkatalogen für spezifische Käufer:innen oder Standorte an."},"icon":{"alt":"Symbol eines Katalogs"}},{"headingGroup":{"headingHtml":"Mengenregeln","subheadHtml":"Erstelle kundenspezifische bedingte Regeln für Produkte und Varianten, z. B. Mindest- und Höchstwerte, Packungen und Abstufungen."},"icon":{"alt":"Symbol eines Dollarzeichens und eines Häkchens"}},{"headingGroup":{"headingHtml":"Volumenabhängige Preisgestaltung","subheadHtml":"Implementiere ganz einfach Mengenpreisabschläge, damit deine B2B-Kund:innen größere Mengen kaufen."},"icon":{"alt":"Symbol eines Dollarzeichens neben Pfeilen, die nach oben und unten zeigen"}},{"badge":"Neu","headingGroup":{"headingHtml":"Shop-Personalisierung","subheadHtml":"Optimiere das B2B-Kundenerlebnis durch die Bereitstellung relevanter Inhalte für die richtige Zielgruppe über einen einzigen Shop."},"icon":{"alt":"Symbol einer Person neben einem Zahnrad, das Einstellungen darstellt"}},{"badge":"Neu","headingGroup":{"headingHtml":"Headless-Storefronts","subheadHtml":"Übernimm die volle Kontrolle über die Käufererfahrung mit Shopify-APIs und -Entwicklertools, die perfekt zu deinem Tech-Stack passen."},"icon":{"alt":"Symbol eines Webbrowsers"}},{"headingGroup":{"headingHtml":"Individuelle B2B-Lösungen","subheadHtml":"Entwickle mit unserer Suite von \u003ca href=\"{{site, url(path: '/partners/blog/b2b-apis'}}\" rel=\"noreferrer noopener\"\u003eB2B-APIs und kompatiblen Apps\u003c/a\u003e genau die Lösung, die dein Geschäft braucht."},"icon":{"alt":"Symbol von Schiebereglern zur Anpassung"}}]},"optimization":{"title":"Optimierte Workflows","text":"Modernisiere deine Betriebsabläufe mit leistungsstarken Automatisierungs-Tools zur Optimierung deiner Prozesse für alle deine Marken und Websites.","cards":[{"badge":"Neu","headingGroup":{"headingHtml":"Workflow-Automatisierungen","subheadHtml":"Shopify Flow, unser proprietäres Automatisierungs-Tool, ist ab sofort noch leistungsstärker im B2B-Bereich und unterstützt Unternehmen und Unternehmensstandorte. So kannst du Geschäftsbedingungen zuweisen, Rechnungen versenden und vieles mehr."},"icon":{"alt":"Symbol eines Flussdiagramms"}},{"badge":"Neu","headingGroup":{"headingHtml":"Kontoanfragen für Unternehmen","subheadHtml":"Mit Shopify Forms kannst du deinem Shop Kontoantragsformulare hinzufügen. Die Käuferinformationen werden automatisch als Unternehmen gespeichert. So können deine Kund:innen sofort nach deiner Freigabe mit dem Großhandelseinkauf loslegen."},"icon":{"alt":"Symbol mehrerer Personen neben einem Pluszeichen"}},{"badge":"Neu","headingGroup":{"headingHtml":"Berechtigungen für Vertriebsmitarbeiter:innen","subheadHtml":"Füge deine Vertriebsmitarbeiter:innen dem Adminbereich hinzu und gib ihnen die Berechtigungen, die sie brauchen, um ausschließlich auf die ihnen zugewiesenen Kund:innen zugreifen und Bestellungen in deren Namen aufgeben zu können."},"icon":{"alt":"Symbol eines Zahnrads in einem Warenkorb"}},{"headingGroup":{"headingHtml":"Vom Checkout zum Entwurf","subheadHtml":"Vereinfache Workflows und Angebote mit der Möglichkeit, sie vor der Ausführung zuerst in deinem Onlineshop zu überprüfen und freizugeben."},"icon":{"alt":"Symbol eines Blattes Papier mit einem Häkchen"}},{"badge":"Neu","headingGroup":{"headingHtml":"Für B2B optimiertes Theme","subheadHtml":"Verkürze die Einrichtung deines Shops mit unserem sofort einsetzbaren \u003ca href=\"https://themes.shopify.com/themes/trade/styles/default\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eTrade\u003c/a\u003e-Theme, das speziell für den Großhandel designt wurde und mit unseren fortschrittlichen B2B-Funktionen vorkonfiguriert ist."},"icon":{"alt":"Symbol des Shopify-Adminbereichs"}},{"headingGroup":{"headingHtml":"Bestellnummern","subheadHtml":"Erfasse Bestellnummern auf Bestellungen und beim Checkout. Diese Nummern werden dann im Adminbereich, in Kundenkonten und in der Orders-API angezeigt."},"icon":{"alt":"Symbol von drei Positionen neben einem Häkchen"}}]},"selfServe":{"title":"Self-Service-Einkauf","text":"Skaliere deinen Betrieb mit Online-Einkäufen und vereinfache die Kundenbetreuung durch die Bestellverfolgung.","cards":[{"badge":"Neu","headingGroup":{"headingHtml":"Schnelle Großbestellungen","subheadHtml":"Zeige deinen Käufer:innen eine Liste aller Produkte und Varianten. So können sie über die Produktseiten oder ein separates Bestellformular Größen, Farben und mehr ganz einfach bestellen."},"icon":{"alt":"Symbol von drei Positionen neben einem Häkchen"}},{"headingGroup":{"headingHtml":"Flexible Zahlungsoptionen","subheadHtml":"Optimiere den Bestellprozess mit Zahlungsbedingungen und der Möglichkeit, Rechnungen zur Zahlung zu versenden."},"icon":{"alt":"Symbol einer Geldbörse"}},{"headingGroup":{"headingHtml":"Einfaches Nachbestellen","subheadHtml":"Motiviere deine Kund:innen nachzubestellen, indem du eine erneute Bestellung direkt über ihr Kundenkonto ermöglichst."},"icon":{"alt":"Symbol eines Pfeils in einem Warenkorb"}},{"headingGroup":{"headingHtml":"Hinterlegte Kreditkarten","subheadHtml":"Beschleunige den Zahlungsablauf, indem du die Kreditkarteninformationen der Kund:innen für die Verwendung beim Checkout, bei Bestellentwürfen und beim Bezahlen von Rechnungen sicher speicherst."},"icon":{"alt":"Symbol einer Kreditkarte neben einem Schild"}},{"badge":"Neu","headingGroup":{"headingHtml":"PayPal-Zahlungen","subheadHtml":"B2B-Kund:innen können Bestellungen und Rechnungen nun mit PayPal bezahlen. Die Zahlungen werden dabei automatisch im Adminbereich abgeglichen."},"icon":{"alt":"PayPal-Logo"}},{"badge":"Neu","headingGroup":{"headingHtml":"Individuell definierte Rabatte","subheadHtml":"Biete neben deinen Großhandelspreisen auch auf deine B2B-Käufer:innen zugeschnittene Aktionsrabatte an."},"icon":{"alt":"Symbol eines Prozentzeichens in Kreisform"}}]}}},"integrations":{"sectionHeader":{"kicker":"Endlose Integrationen","headingHtml":"Alle wichtigen Systeme miteinander verbunden","subheadHtml":"Shopify funktioniert als eigenständiges System oder lässt sich direkt in deinen Tech-Stack integrieren und hilft dir so deine Prozesse zu optimieren."},"image":{"alt":"Diagramm mit den D2C- und B2B-Shops von Shopify, die mit Integrationen, Apps und Diensten verbunden sind"},"cards":[{"headingGroup":{"headingHtml":"Robuste Integrationslösungen","subheadHtml":"\u003cp\u003eIntegriere deine bevorzugten ERP-, OMS- und CMS-Tools für eine nahtlose Datensynchronisierung oder nutze die Shopify-APIs mit Konnektoren wie Boomi, Jitterbit und Celigo, um benutzerdefinierte Integrationen zu erstellen.\u003c/p\u003e\u003cp\u003eShopify arbeitet mit führenden ERP-Anbietern wie Acumatica, Microsoft Dynamics 365 und Brightpearl zusammen, um sofort einsetzbare Integrationen zu entwickeln, die deinen Tech-Stack vereinfachen.\u003c/p\u003e"}},{"headingGroup":{"headingHtml":"Unbegrenzte Flexibilität","subheadHtml":"Passe deine Geschäftslösungen mit Headless Storefront APIs an, füge Metafelder in benutzerdefinierte Daten ein, schreibe benutzerdefinierte Logik mit Shopify Functions und personalisiere deinen Checkout mit Checkout Extensibility."}}]},"testimonial":{"links":[{"text":"Fallstudie lesen","href":"{{site, url(path: '/case-studies/brooklinen'}}"},{"text":"Fallstudie lesen","href":"{{site, url(path: '/case-studies/kulani-kinis'}}"},{"text":"Fallstudie lesen","href":"{{site, url(path: '/case-studies/filtrous'}}"}]},"faq":{"sectionHeader":{"kicker":"Häufig gestellte Fragen","headingHtml":"Alles, was du über B2B on Shopify wissen musst"},"questions":[{"question":"Was ist B2B on Shopify?","answerMarkdown":"\u003cp\u003eDas Beste von Shopify ist ab sofort auch für den Großhandel verfügbar: B2B on Shopify ist eine Sammlung von Erstanbieterfunktionen, die direkt in den Shopify-Adminbereich integriert sind. Damit kannst du mit deinem Shopify Plus-Shop deine Themes, Preise und den Checkout individuell anpassen.\u003c/p\u003e\u003cp\u003e\u003ca href=\"{{help, url(path: '/manual/b2b')}}\"\u003eErfahre mehr über B2B on Shopify\u003c/a\u003e.\u003c/p\u003e"},{"question":"Wie funktioniert das?","answerMarkdown":"\u003cp\u003eAnstelle einer App oder eines Vertriebskanals eines Drittanbieters hast du bei Shopify die Wahl zwischen einem Onlineshop für Direct-to-Consumer und den Großhandel (mit einem B2B-Checkout und Authentifizierung) – oder einem eigenen B2B-Shop, um deine Geschäftsabläufe zu trennen. Für welche Option du dich auch entscheidest, deine Käufer:innen profitieren von kundenspezifischen Preisen, Zahlungsbedingungen, Steuerbefreiungen und vielem mehr. Das alles kannst du im neuen Unternehmensprofil in deinem Shopify-Adminbereich verwalten, ohne komplexe Zwischenlösungen oder Programmieraufwand.\u003c/p\u003e\u003cp\u003e\u003ca href=\"{{help, url(path: '/manual/b2b')}}\"\u003eErfahre mehr über B2B on Shopify\u003c/a\u003e.\u003c/p\u003e"},{"question":"Welche Funktionen beinhaltet diese B2B-E-Commerce-Lösung?","answerMarkdown":"\u003cp\u003eAlles, was du zum Betrieb deines Großhandelsunternehmens auf Shopify brauchst. Die ersten fünf Funktionen sind die wichtigsten für dein B2B-Unternehmen von Tag 1 an:\u003c/p\u003e\u003cul\u003e\u003cli\u003eUnternehmen: Erstelle Profile von Großhandelsunternehmen mit mehreren Standorten und zugewiesenen Einkäufer:innen.\u003c/li\u003e\u003cli\u003eProduktveröffentlichung und Preisgestaltung: Du kannst ein personalisiertes Einkaufserlebnis mit kuratierter Produktauswahl und Preislisten anbieten. Dazu gehören flexible Einkaufsregeln, prozentuale Preisgestaltung und Rabatte, die bestimmten Käufer:innen oder Standorten zugeordnet sind.\u003c/li\u003e\u003cli\u003eFlexible Zahlungsmöglichkeiten: Optimiere den Bestellprozess durch das Erstellen automatisierter Netto-Zahlungsbedingungen, Bestellentwürfe, hinterlegte Kreditkarten und automatisierte Rechnungsstellung.\u003c/li\u003e\u003cli\u003eB2B-Checkout: Zeige beim beschleunigten Checkout Großhandelspreise basierend auf dem Unternehmensprofil an.\u003c/li\u003e\u003cli\u003eKundenkonten: Authentifiziere Einkäufer:innen, bevor sie auf Großhandelsprodukte und -preise zugreifen sowie Kontoinformationen und ihre Bestellhistorie abrufen und verwalten können.\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eDu kannst auch benutzerdefinierte Themes, Rabatte, Shopify Functions und Shopify-APIs nutzen. \u003ca href=\"{{help, url(path: '/manual/b2b')}}\"\u003eErfahre mehr über B2B on Shopify\u003c/a\u003e.\u003c/p\u003e"},{"question":"Welche weiteren Funktionen kommen demnächst?","answerMarkdown":"\u003cp\u003eShopify investiert verstärkt in B2B-E-Commerce, wobei B2B on Shopify das erste Ergebnis dieser Initiative ist. 2024 und in den kommenden Jahren werden wir kontinuierlich weitere grundlegende und komplexe Funktionen für den Großhandel veröffentlichen.\u003c/p\u003e"},{"question":"Worin unterscheiden sich B2B on Shopify und der Großhandelskanal von Shopify Plus?","answerMarkdown":"\u003cp\u003eHier stellen wir die wichtigsten Unterschiede vor:\u003c/p\u003e\u003cul\u003e\u003cli\u003eB2B on Shopify ist direkt in den Shopify-Adminbereich integriert. Mit anderen Worten: Das, was du an deinem Onlineshop für D2C liebst, ist jetzt auch für den B2B-Verkauf verfügbar.\u003c/li\u003e\u003cli\u003eDu kannst ab sofort einen kombinierten Onlineshop für B2B und D2C betreiben: Deine Kundschaft gibt Bestellungen in ein und demselben Shop auf, aber B2B-Käufer:innen müssen sich erst mit ihrer E-Mail-Adresse authentifizieren, bevor sie jeweils spezifische Infos, Preise und Zahlungsbedingungen sehen können.\u003c/li\u003e\u003cli\u003eMit APIs kannst du deinen Großhandels-Shop mit deinen ERP-, CRM- oder anderen von dir genutzten Systemen verbinden.\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eNeue Funktionen speziell für B2B, darunter Unternehmensprofile, mit denen du Unternehmen ein angepasstes Einkaufserlebnis bieten kannst.\u003c/p\u003e"},{"question":"Kann ich mein ERP-System mit Shopify integrieren?","answerMarkdown":"\u003cp\u003eAuf jeden Fall! Integrationen sind das A und O. Wir arbeiten mit \u003ca href=\"https://apps.shopify.com/collections/global-erp-partners\"\u003eglobalen ERP-Partnern\u003c/a\u003e zusammen, damit Unternehmen wie deines ihre wichtigsten geschäftlichen Daten integrieren und schnell mit dem Großhandelsverkauf beginnen können. Du kannst dein ERP auch über Shopify-APIs integrieren.\u003c/p\u003e\u003cp\u003eBenötigst du weitere Unterstützung? \u003ca href=\"#contact-sales\"\u003eSprich mit jemandem aus dem Expertenteam für B2B on Shopify\u003c/a\u003e.\u003c/p\u003e"},{"question":"Wie können D2C-Unternehmen eine B2B-Plattform nutzen?","answerMarkdown":"\u003cp\u003eDie neue B2B E-Commerce-Lösung von Shopify ist flexibel genug, um Händler:innen zu unterstützen, die gerade erst in den Großhandel expandieren, aber auch Unternehmen mit jahrelanger Erfahrung und komplexeren Bedürfnissen.\u003c/p\u003e\u003cp\u003eMit einem Einzelhandelsgeschäft, das im Großhandel verkaufen möchte, kannst du so loslegen:\u003c/p\u003e\u003cul\u003e\u003cli\u003eRichte dein aktuelles Einzelhandelsgeschäft oder deinen Onlineshop so ein, dass der Verkauf im Großhandel unterstützt wird\u003c/li\u003e\u003cli\u003eVerwende Preislisten zur Senkung von Einzelhandelspreisen (entweder prozentual oder feste Beträge)\u003c/li\u003e\u003cli\u003eFüge Zahlungsbedingungen für B2B-Bestellungen und Steuerbefreiungen für Unternehmensprofile hinzu\u003c/li\u003e\u003c/ul\u003e"},{"question":"Ist B2B on Shopify in meinem Plan enthalten?","answerMarkdown":"\u003cp\u003eWenn du einen Shopify Plus-Plan hast, ist B2B on Shopify ohne zusätzliche Kosten enthalten.\u003c/p\u003e\u003cp\u003eBereit für das Upgrade? \u003ca href=\"#contact-sales\"\u003eSprich mit jemandem aus dem Expertenteam für Plus\u003c/a\u003e.\u003c/p\u003e"},{"question":"Welche Branchen nutzen die B2B E-Commerce-Plattform von Shopify?","answerMarkdown":"\u003cp\u003eBranchen aller Art! Marken bei Shopify Plus, die B2B on Shopify schon heute nutzen, sind in den folgenden Bereichen tätig: \u003ca href=\"{{site, url(path: '/plus/industries/fashion-apparel'}}\"\u003eMode und Bekleidung\u003c/a\u003e, \u003ca href=\"{{site, url(path: '/plus/industries/beauty-cosmetics'}}\"\u003eBeauty und Kosmetik\u003c/a\u003e, \u003ca href=\"{{site, url(path: '/plus/industries/food-beverage'}}\"\u003eSpeisen und Getränke\u003c/a\u003e, \u003ca href=\"{{site, url(path: '/plus/industries/consumer-electronics'}}\"\u003eUnterhaltungselektronik\u003c/a\u003e, \u003ca href=\"{{site, url(path: '/plus/industries/home-furnishing'}}\"\u003eEinrichtungsgegenstände\u003c/a\u003e, Sportartikel, Spielzeug und Spiele.\u003c/p\u003e"},{"question":"Wie entscheidet man sich für die beste B2B E-Commerce-Lösung für sein Unternehmen?","answerMarkdown":"\u003cp\u003eDie erste Frage, die du dir stellen solltest, ist, ob eine B2B E-Commerce-Plattform die Art und Weise, wie du an deine Großhandelskundschaft verkaufst, unterstützen kann. Wenn du eine ausführliche Liste deiner aktuellen E-Commerce-Bedürfnisse erstellst, hilft dir das bei der Entscheidung, welche Lösung die richtige für dich ist.\u003c/p\u003e\u003cp\u003eIn der Regel wird deine Liste Punkte wie kundenspezifische Preisgestaltung, automatisierte Zahlungsbedingungen, Werbeaktionen und Rabatte sowie die Option für Nachbestellungen beinhalten.\u003c/p\u003e\u003cp\u003eBenötigst du weitere Unterstützung? \u003ca href=\"#contact-sales\"\u003eSprich mit jemandem aus dem Expertenteam für B2B on Shopify\u003c/a\u003e.\u003c/p\u003e"}]},"conversion":{"headingHtml":"Großhandels-Commerce, konzipiert für Skalierung und Anpassung","disclaimerHtml":"Du nutzt Shopify bereits? \u003ca href=\"{{site, url(path: '/plus/upgrade'}}\"\u003eFühre ein Upgrade auf Plus durch\u003c/a\u003e, um auch an Großhandelskund:innen zu verkaufen."}},"merchants_settings":{}},"en-SG":{"global":{},"forms":{},"merchants":{"cheak":{"quotes":{"1":{"content":"Having one back end for multiple sites saves time. Now, if we have different offers for different markets, we can customise each offer to each market’s online store.","author":"Tiffany Chng","title":"Co-Founder and Marketing Director, Cheak","brand":""}},"images":{"quote":{"alt":"Woman wearing Cheak clothing"}}},"crossrope":{"quotes":{"1":{"content":"We weren’t confident in our previous ecommerce platform’s ability to support us as we scaled. While it was risky to replatform during a period of intense sales demand, the risk paid off, and today we’re optimised for incredible international growth.","author":"Srdjan Popovic","title":"Chief Marketing Officer","brand":""}},"images":{"quote":{"alt":""}}},"jbHiFi":{"quotes":{"1":{"content":"The reason to migrate was not just to get through the next Christmas. Given how important the channel is and its role in the future growth of the company, there was a desire to seek a long-term partner organisation for ecommerce that would fit the culture of our organisation for longevity.","author":"Simon Page","title":"CIO","brand":"JB Hi-Fi"}}},"kulaniKinis":{"quotes":{"1":{"content":"We can set up a new retailer in the wholesale website to make the user experience highly personalised to that customer.","author":"Alex Babich","title":"Managing Director and Co-Founder","brand":"Kulani Kinis"}}},"lull":{"quotes":{"1":{"content":"Shop Pay’s instalment plan alone led to a 25% reduction in processing fees. Shop Pay now makes up more than 80% of our express checkout mix.","author":"Mark Nagelmann","title":"Director of Web Operations","brand":""}}},"lvly":{"quotes":{"1":{"content":"LVLY had a WordPress website, built using WooCommerce, and was a “house of cards.” Overloaded with customisations, the website became fragile, and making minute changes or running basic functions was a challenge.","author":"Hannah Black","title":"Chief Growth Officer","brand":"LVLY"}},"images":{"quote":{"alt":""}}},"muscleNation":{"quotes":{"1":{"content":"Our website was stopping our growth. We realised we needed to stop, rewind, and get the right infrastructure in place to stabilise us. Then we could focus on growing again.","author":"Chris Anastasi","title":"Co-owner","brand":"Muscle Nation"}}},"nufferton":{"quotes":{"1":{"content":"Shopify Markets has been a game-changer for us. Now it’s easier to hone in on new global audiences, and to customise the setup to suit our business.","author":"Joel Johansson","title":"CEO, Nufferton","brand":""}},"images":{"quote":{"alt":"Models wearing brightly-colored Nufferton clothing"}}}},"merchants_settings":{},"plus":{"nav":{"sell":"Sell","sellEverywhere":"Sell everywhere","onlineStore":"Online store","internationalCommerce":"International ecommerce","omnichannelCommerce":"Omnichannel commerce","headlessCommerce":"Headless commerce","campaignsFlashSales":"Campaigns and flash sales","retailPos":"Retail and point of sale","b2bEcommerce":"B2B ecommerce","manage":"Manage","manageComplexity":"Manage complexity","automation":"Automation","shipping":"Shipping","payments":"Payments","shopifyQL":"ShopifyQL Notebooks","integrate":"Integrate","integrateSystems":"Integrate systems","partners":"Partners","migrate":"Migrate","migrateToPlus":"Migrate to Shopify Plus","vsSalesforce":"Shopify vs. Salesforce Commerce Cloud","platform":"Platform","plusPlatform":"Shopify Plus platform","customerStories":"Customer stories","merchantSuccess":"Merchant success","pricing":"Pricing","upgradeToPlus":"Upgrade to Shopify Plus","plusAcademy":"Shopify Plus Academy","platformDemo":"Platform demo video","blog":"Blog","industries":"Industries","beautyCosmetics":"Beauty and cosmetics","consumerElectronics":"Consumer electronics","fashionApparel":"Fashion and apparel","foodBeverage":"Food and beverage","homeFurnishing":"Home furnishing"},"partials":{"footerTop":{"about":"About","blog":"Blog","contact":"Contact","careers":"Careers","press":"Press","brand":"Brand","sitemap":"Sitemap"},"footerBottom":{"termsOfService":"Terms of service","privacyPolicy":"Privacy policy"},"sgPsgBanner":"Get up to $5,000 SGD off Shopify Plus plans with PSG*"},"footer":{"countrySelect":"Change your country or region.","countrySelectHeading":"Country/region"},"a11y":{"skipToMainContent":"Skip to main content"},"forms":{"contact":{"errorHeading":"Sorry, we’re having some problems sending your details","errorMessage":"Please email us at \u003ca href=\"mailto:plus@shopify.com\"\u003eplus@shopify.com\u003c/a\u003e or try again.","fullName":{"label":"Full name"},"email":{"label":"Business email"},"phone":{"label":"Business phone"},"company":{"label":"Company"},"website":{"label":"Website URL"},"country":{"label":"Country"},"new":{"fields":{"country":{"default":"Select one"},"annualRevenue":{"options":{"1":{},"2":{},"3":{},"4":{},"5":{},"6":{}}}}},"annualrevenue":{"label":"Annual revenue volume"},"isAgency":{"heading":"Are you an agency contacting us on behalf of a brand?","optionYes":{"label":"Yes"},"optionNo":{"label":"No"}}},"disclaimer":"By submitting this form, you agree to receive promotional messages from Shopify about its products and services. You can unsubscribe at any time by clicking on the link at the bottom of our emails."}},"unique_merchants":{"christyNg":{"quotes":{"1":{"content":"I realized immediately after shifting to Shopify Plus that this is the future of commerce,” said Christy. “Instead of spending time and effort finding the right vendors, I can just go to the app store, browse and purchase, with the same ease of installing apps on an iPhone. I have so much more flexibility now.","author":"Christy Ng","title":"Founder, Christy Ng","brand":""},"2":{"content":"When I started using Shopify Plus, I was an SME, but today, I'm an enterprise. The platform has enabled me to scale, and I have been able to hit astounding revenue numbers. I can do all this while moving at lightning speed.","author":"Christy Ng","title":"Founder, Christy Ng","brand":""}},"images":{"quote":{"alt":""}}},"cmg":{"quotes":{"1":{"content":"Shopify is very convenient because it allows us to run our ecommerce site and nine retail stores from one platform. We have just one inventory database across all our stores and online, which greatly simplifies operations.","author":"Laurent Le Graverend","title":"Group CTO, Caldecott Music Group","brand":""}},"images":{"quote":{"alt":""}}},"jco":{"quotes":{"1":{"content":"Customization and personalization are important to us, and Shopify Plus enables that. Not only can we segment customers and customize to their individual needs, we can also easily integrate apps like language translator and currency converter to help us strengthen our international footprint.","author":"Jenny Kwang","title":"Founder and CEO, J\u0026Co","brand":""}},"images":{"quote":{"alt":""}}},"jovian":{"quotes":{"1":{"content":"Shopify Plus has been a game-changer for our performance, efficiency, and daily operations. Today we can launch our weekly new products and promotions in just 30 minutes versus 10 hours previously. The efficiency gains have given us more time to create personalized shopping experiences and customer services.","author":"Natasya Syatira","title":"E-Commerce Manager, Jovian","brand":""}},"images":{"quote":{"alt":""}}},"oneChampionship":{"quotes":{"1":{"content":"Had we not migrated our ecommerce business to Shopify Plus, we would likely not have seen appreciated customer demand for our products. Instead, with the growth that we have seen, we have an even greater confidence in investing in our direct-to-consumer channel.","author":"Debbie Soon","title":"Head of Consumer Products, One Championship","brand":""}},"images":{"quote":{"alt":""}}},"skinInc":{"quotes":{"1":{"content":"Shopify’s ‘Plug and Play’ approach lets us scale and adapt our business easily. Shopify Plus’s integrations have been crucial in empowering us to reach a global audience and ensure that every customer receives a personalized experience.","author":"Sabrina Tan","title":"CEO and Founder, Skin Inc","brand":""},"2":{"content":"I was really drawn to Shopify’s ‘Plug and Play’ approach which lets us scale and adapt our business easily. Shopify Plus’s integrations have been crucial in empowering us to reach a global audience and ensure that every customer receives a personalized experience.","author":"Sabrina Tan","title":"CEO and Founder, Skin Inc","brand":""}},"images":{"quote":{"alt":""}}}},"pages/plus/solutions/b2b-ecommerce/content":{"wholesaleExperiences":{"kicker":"custom wholesale experiences","headingHtml":"B2B that means business","subheadHtml":"Shopify gives you everything you need, right out of the box, to shape the right experience for every customer using curated catalogs, custom pricing, personalised storefronts, flexible payment terms, and a self-serve portal.","cards":[null,{"headingGroup":{"headingHtml":"Personalise your storefront","subheadHtml":"Build a powerful storefront with personalised content for every buyer. Choose from out-of-the-box \u003ca href=\"https://themes.shopify.com/themes/trade/styles/default?_gl=1*h8gu1y*_ga*MTg4MDA0Mjc1Mi4xNzE0NTA4MTE5*_gid*MTc4NzMxOTE4MS4xNzE3NDQyMjk3\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eB2B themes\u003c/a\u003e, build custom with \u003ca href=\"https://shopify.dev/docs/api/liquid\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eLiquid\u003c/a\u003e, or go headless with our storefront and customer account APIs."},"image":{"alt":"A screenshot of the Shopify admin, showing a B2B store getting made","altMobile":"A screenshot of the Shopify admin, showing a B2B store getting made"}},{"headingGroup":{"headingHtml":"Delight with self-checkout","subheadHtml":"Scale your operations by letting customers make purchases with quick bulk-ordering tools, and manage their accounts with an intuitive and customisable portal."},"image":{"alt":"Collage showing two men in a warehouse, a screenshot of the Shopify Plus B2B self-checkout, and an image of a duvet cover","altMobile":"Collage showing B2B self-checkout, and payment terms"}},null]},"growth":{"cards":[null,null,null,{"headingGroup":{"headingHtml":"Tap into the largest app ecosystem","subheadHtml":"Customise your store and extend the platform to fit your business needs with Shopify’s epic ecosystem of more than 8,000 apps."}}]},"features":{"sections":{"customization":{"title":"Customised buying experiences","text":"Personalise your storefront and checkout for each customer.","cards":[null,null,null,null,{"badge":"new","headingGroup":{"headingHtml":"Store personalisation","subheadHtml":"Optimise the experience for B2B customers by surfacing relevant content to the right audience in one store."},"icon":{"alt":"Icon of person next to a gear, representing settings"}},null,null]},"optimization":{"title":"Optimised workflows","text":"Modernise your operations with powerful automation tools to streamline processes across all your brands and sites.","cards":[null,null,null,null,{"badge":"new","headingGroup":{"headingHtml":"B2B-optimised theme","subheadHtml":"Accelerate your store setup with \u003ca href=\"https://themes.shopify.com/themes/trade/styles/default\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eTrade\u003c/a\u003e, our out-of-the-box theme designed for wholesale, and pre-built with our advanced B2B features."},"icon":{"alt":"Icon of the Shopify admin"}},null]}}},"integrations":{"cards":[null,{"headingGroup":{"headingHtml":"Unlimited flexibility","subheadHtml":"Tailor your business solutions with headless storefront APIs, inject custom data with metafields, write custom logic with Shopify Functions, and customise your checkout with Checkout Extensibility."}}]},"faq":{"questions":[{"question":"What is B2B on Shopify?","answerMarkdown":"\u003cp\u003eThe best of Shopify, now available for wholesale. 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