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</ul> </li> </ul></div> </nav> <div class="search-section"> <div class="search-bar"><i class="fa fa-search" aria-hidden="true"></i></div> <div class="search-form"> <form method="get" action="https://downtown.org"> <input type="text" name="s" placeholder="Search"> <input type="submit" value="Search"> </form> </div> </div> </div> </div> </div> <div class="humberg-icon"> <div class="menu-icon"></div> </div> </div> </div> </header> <div id="content" class="site-content">  <section class="banner-inner-section bg-cover" style="background-image:url( 'https://downtown.org/wp-content/uploads/2019/04/IDA19_KnowledgeCenter-01-1920x360.jpg' );"> <img src="https://downtown.org/wp-content/uploads/2019/04/IDA19_KnowledgeCenter-01-1920x360.jpg" alt="banner" /> </section>   <div class="page-title-section"> <h3> Knowledge Center </h3> </div>  <section class="content-section"> <div class="container"> <div class="row"> <div class="col-md-8 col-lg-8 col-xl-9"> <div class="content-block"> <h2>Marketing, Communications and Events</h2> <p>Place managers narrate and communicate the identity and outward facing mission of the place to residents, tourists, businesses, and other stakeholder groups, thereby communicating the place鈥檚 unique brand. By expressing the identity of the place, the brand should invoke a sense of place, leaving individuals with the intangible feelings that one gets when engaging with the authenticity of the place.</p> <p>The brand is used to market the place to these various stakeholder groups, attracting and inviting them to live, work, play and invest in the place. A diversity of tactics are used to market a place ranging from events, messaging, online engagement, street-level activation and more.</p> <div class="leadership-filter-form" > <form action="https://downtown.org/knowledge-centers/marketing-communications-and-events/" method="get" class="wpcf7-form" novalidate="novalidate"> <div class="row"> <div class="col-md-12 col-lg-6"> <div class="form-group"> <select name="subtopics" id="subtopics"> <option value="">Sub Topics</option> <option value="communications">Communications</option><option value="events">Events</option><option value="marketing">Marketing</option><option value="technology">Technology</option> </select> </div> </div> <div class="col-md-12 col-lg-6"> <div class="form-group"> <select name="type"> <option value="">Type</option> <option value="advisory-panel">Advisory Panel</option><option value="award">Award</option><option value="best-practice">Best Practice</option><option value="case-study">Case Study</option><option value="master-talk">Master Talk</option><option value="presentation">Presentation</option><option value="press-release">Press Release</option><option value="publication">Publication</option><option value="sample-template">Sample/Template</option><option value="toolkit">Toolkit</option><option value="webinar">Webinar</option> </select> </div> </div> </div> <div class="row"> <div class="col-md-12 col-lg-6"> <div class="form-group"> <input type="text" name="search" id="search" placeholder="Search" /> <input type="hidden" name="post_types" value="knowledge_center"> <input type="submit" class="search_icon_button" /> </div> </div> <div class="col-md-12 col-lg-6"> <div class="form-group"> <input type="submit" value="Filter Results" /> </div> </div> </div> </form> </div> <div class="leadership-list-block"> <div class="leadership-list "> <h2>Top Issues Council Brief: Balancing Innovation and Authenticity</h2> <div class="meta"> <date>October 31, 2024</date> Publication </div> <p>AI鈥檚 evolution continues to offer more sophisticated resources for marketers, but human insight remains crucial to infusing it with authenticity.聽 This brief advocates a balanced approach in which AI complements鈥攂ut cannot replace鈥攈uman creativity.</p> <a href=https://downtown.org/publications/balancing-innovation-and-authenticity-integrating-ai-in-place-marketing/ class="btn button btn-purple" target="blank">Read More</a> </div> </div> <div class="leadership-list-block"> <div class="leadership-list member-only"> <h2>Just Right Rebrand – Unpacking Place Branding Journeys</h2> <div class="meta"> <date>September 13, 2024</date> Presentation </div> <p>Exploring a brand refresh for your downtown? Dive into three case studies illustrating a wide range of place branding approaches, each aimed at positioning your downtown as a vibrant destination and elevating your objectives.</p> <div class="member-only-content"> <span class="icon"></span> <p>We鈥檇 love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members <a href="https://downtown.org/member-benefits/">get sh*t done!</a></p> </div> </div> </div> <div class="leadership-list-block"> <div class="leadership-list member-only"> <h2>Creating Great Events with Little Time or Money</h2> <div class="meta"> <date>September 13, 2024</date> Presentation </div> <p>BIDs often pull off multiple events while doing marketing, placemaking, advocacy, and member engagement. Because of our reputation, we are often called upon to pull together an event quickly. We always manage to do it, and here are a few stories we lived to tell.</p> <div class="member-only-content"> <span class="icon"></span> <p>We鈥檇 love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members <a href="https://downtown.org/member-benefits/">get sh*t done!</a></p> </div> </div> </div> <div class="leadership-list-block"> <div class="leadership-list member-only"> <h2>Diversifying Revenue Resources through Membership, Sponsorships & Grants</h2> <div class="meta"> <date>September 13, 2024</date> Presentation </div> <p>Every downtown organization faces decisions about new ventures, special events and added roles that challenge the organization. When these ideas and innovations bring new financial resources to the organization, it is considered diversification. These activities can help shape and define the organization鈥檚 success.</p> <div class="member-only-content"> <span class="icon"></span> <p>We鈥檇 love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members <a href="https://downtown.org/member-benefits/">get sh*t done!</a></p> </div> </div> </div> <div class="leadership-list-block"> <div class="leadership-list member-only"> <h2>From Ancestry to Adventure: Trends in Legacy Travel</h2> <div class="meta"> <date>September 13, 2024</date> Presentation </div> <p>Today, 1 in 3 Americans believe that heritage travel is one of the most meaningful ways to connect with their roots and uncover individual identities. Learn key takeaways to inform a strategy that embraces the history of place through marketing and legacy tourism travel.</p> <div class="member-only-content"> <span class="icon"></span> <p>We鈥檇 love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members <a href="https://downtown.org/member-benefits/">get sh*t done!</a></p> </div> </div> </div> <div class="leadership-list-block"> <div class="leadership-list member-only"> <h2>Digital Downtown: Managing & Promoting City Centers through Website Excellence</h2> <div class="meta"> <date>September 12, 2024</date> Presentation </div> <p>Discover how your website can become your city’s “digital downtown”鈥攁 central hub that mirrors the vibrancy and dynamics of your physical urban spaces.</p> <div class="member-only-content"> <span class="icon"></span> <p>We鈥檇 love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members <a href="https://downtown.org/member-benefits/">get sh*t done!</a></p> </div> </div> </div> <div class="leadership-list-block"> <div class="leadership-list member-only"> <h2>Demystifying Media Relations</h2> <div class="meta"> <date>September 12, 2024</date> Presentation </div> <p>Media relations is a small, but important part of an overall public relations or marketing strategy for your downtown. It鈥檚 also an area that feels elusive for many of us, particularly when budgets preclude hiring an outside firm.</p> <div class="member-only-content"> <span class="icon"></span> <p>We鈥檇 love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members <a href="https://downtown.org/member-benefits/">get sh*t done!</a></p> </div> </div> </div> <div class="leadership-list-block"> <div class="leadership-list member-only"> <h2>Events as Catalysts – Transformative Strategies to Support Business</h2> <div class="meta"> <date>September 12, 2024</date> Presentation </div> <p>Learn how to design and execute events that transform. Uncover ways to create meaningful connections between individuals and locations to foster a sense of belonging and harness the power of collaboration to ignite transformative outcomes.</p> <div class="member-only-content"> <span class="icon"></span> <p>We鈥檇 love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members <a href="https://downtown.org/member-benefits/">get sh*t done!</a></p> </div> </div> </div> <div class="leadership-list-block"> <div class="leadership-list member-only"> <h2>Content IRL – Creating & Connecting Your Digital Content</h2> <div class="meta"> <date>September 12, 2024</date> Presentation </div> <p>Learn how to make content creation and management work for you and your team. Dive into the strategy and process of how to create engaging social media posts for your district with a budget of any size.</p> <div class="member-only-content"> <span class="icon"></span> <p>We鈥檇 love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members <a href="https://downtown.org/member-benefits/">get sh*t done!</a></p> </div> </div> </div> <div class="leadership-list-block"> <div class="leadership-list member-only"> <h2>Seattle City Makers Podcast</h2> <div class="meta"> <date>September 06, 2024</date> Award </div> <p>With new episodes published twice per month, the Seattle City Makers Podcast presents a conversational look at the people and issues impacting downtown Seattle and the city at large. Think of it as a dinner party for two, just without the meal. DSA President & CEO Jon Scholes sits down with diverse guests who tell their stories.</p> <div class="member-only-content"> <span class="icon"></span> <p>We鈥檇 love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members <a href="https://downtown.org/member-benefits/">get sh*t done!</a></p> </div> </div> </div> <div class='pagination-block'><ul class="pagination"><li class='page-no'><span aria-current="page" class="page-numbers current">1</span></li><li class='page-no'><a class="page-numbers" href="https://downtown.org/knowledge-centers/marketing-communications-and-events/page/2">2</a></li><li class='page-no'><a class="page-numbers" href="https://downtown.org/knowledge-centers/marketing-communications-and-events/page/3">3</a></li><li class='page-no'><span class="page-numbers dots">…</span></li><li class='page-no'><a class="page-numbers" href="https://downtown.org/knowledge-centers/marketing-communications-and-events/page/33">33</a></li><li class='page-no'><a class="next page-numbers" href="https://downtown.org/knowledge-centers/marketing-communications-and-events/page/2">禄</a></li></ul></div> </div> </div>  <div class="col-md-4 col-lg-4 col-xl-3"> <div class="sidebar"> <div class="sidebar-links"> <ul id="menu-knowledge-center-menu" class="menu"><li id="menu-item-544" class="menu-item menu-item-type-post_type menu-item-object-page current-menu-ancestor current-menu-parent current_page_parent current_page_ancestor menu-item-has-children menu-item-544"><a href="https://downtown.org/knowledge-center/">Knowledge Center</a> <ul class="sub-menu"> <li id="menu-item-546" class="menu-item menu-item-type-taxonomy menu-item-object-kc_categories menu-item-546"><a href="https://downtown.org/knowledge-centers/leadership-development/">Leadership Development</a></li> <li id="menu-item-548" class="menu-item menu-item-type-taxonomy menu-item-object-kc_categories menu-item-548"><a href="https://downtown.org/knowledge-centers/organizational-management/">Organizational Management</a></li> <li id="menu-item-545" class="menu-item menu-item-type-taxonomy menu-item-object-kc_categories menu-item-545"><a href="https://downtown.org/knowledge-centers/economic-development/">Economic Development</a></li> <li id="menu-item-550" class="menu-item menu-item-type-taxonomy menu-item-object-kc_categories menu-item-550"><a href="https://downtown.org/knowledge-centers/policy-and-advocacy/">Policy and Advocacy</a></li> <li id="menu-item-551" class="menu-item menu-item-type-taxonomy menu-item-object-kc_categories menu-item-551"><a href="https://downtown.org/knowledge-centers/public-space-management-and-operations/">Public Space Management and Operations</a></li> <li id="menu-item-549" class="menu-item menu-item-type-taxonomy menu-item-object-kc_categories menu-item-549"><a href="https://downtown.org/knowledge-centers/planning-design-and-infrastructure/">Planning, Design and Infrastructure</a></li> <li id="menu-item-1119" class="menu-item menu-item-type-taxonomy menu-item-object-kc_categories current-menu-item menu-item-1119"><a href="https://downtown.org/knowledge-centers/marketing-communications-and-events/" aria-current="page">Marketing, Communications and Events</a></li> </ul> </li> <li id="menu-item-552" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-552"><a href="https://downtown.org/publications/">Publications</a></li> <li id="menu-item-8494" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8494"><a href="https://downtown.org/the-value-of-downtowns/">The Value of U.S. Downtowns and Center Cities</a></li> <li id="menu-item-5013" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5013"><a href="https://downtown.org/ida-vitality-index/">IDA Vitality Index</a></li> <li id="menu-item-555" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-555"><a href="https://downtown.org/advisory-services/">Advisory Services</a></li> <li id="menu-item-554" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-554"><a href="https://downtown.org/inspired-by-ida-e-newsletter/">Inspired by IDA e-Newsletter</a></li> </ul> </div> <div class="sidebar-card-block "> <div class="sidebar-card-image"> <a href=https://downtown.org/idea-connection/> <img src="https://downtown.org/wp-content/uploads/2019/04/IDA19_SideBar_IDEACo-285x210.jpg" alt="sidebar-card" /> </a> </div> <div class="sidebar-card-content"> <h3><a href=https://downtown.org/idea-connection/>IDEA Connection</a></h3><p>IDA鈥檚 virtual community provides members the opportunity to share resources, ideas and best practices.</p> <a href=https://downtown.org/idea-connection/ class="btn button btn-purple">Join the Conversation</a> </div> </div> <div class="sidebar-card-block "> <div class="sidebar-card-image"> <a href=https://downtown.org/member-benefits/> <img src="https://downtown.org/wp-content/uploads/2019/04/IDA19_SideBar_JoinIDA-285x210.jpg" alt="sidebar-card" /> </a> </div> <div class="sidebar-card-content"> <h3><a href=https://downtown.org/member-benefits/>Join IDA</a></h3><p>You鈥檙e in a tough, demanding profession. 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