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has-post-thumbnail hentry solution-b-to-b- solution-b-to-c- solution-21"> <header class="hero"> <div class="carousel slide carousel-fade" data-bs-ride="carousel" data-bs-pause="false"> <div class="carousel-inner"> <div class="fittext"> <div> <h1>日産アリア ワールドプレミア</h1> </div> </div> <div class="carousel-item active"> <img src="https://i3.swiftpic.io/gpj/YhwsqPys3GOske8TSTu4WijPHhBBKfPipzMytTEyaSg=/format:jpg;cover:1440,621/https://www.gpj.com/wp-content/uploads/sites/2/2020/08/200715-00-008-source-scaled.jpg" class="d-block w-100" alt="" srcset="https://i4.swiftpic.io/gpj/DKKeJC+Zzg4Ks0vtY8cWc8AwFeC/r9wwwrU8/ySguRk=/format:jpg;cover:1920,828/https://www.gpj.com/wp-content/uploads/sites/2/2020/08/200715-00-008-source-scaled.jpg 1920w, https://i3.swiftpic.io/gpj/YhwsqPys3GOske8TSTu4WijPHhBBKfPipzMytTEyaSg=/format:jpg;cover:1440,621/https://www.gpj.com/wp-content/uploads/sites/2/2020/08/200715-00-008-source-scaled.jpg 1440w, https://i4.swiftpic.io/gpj/4FnHxhsh514LHlKmg9hKqJPolo/AWxyPkrPdQhcuHcs=/format:jpg;cover:640,276/https://www.gpj.com/wp-content/uploads/sites/2/2020/08/200715-00-008-source-scaled.jpg 640w" sizes="100vw"> </div> </div> </div> </header> <div class="entry-content container content-wrapper"> <div class="mb-6"> <div class="text-center"> <img class="mb-4 logo-nissan" alt="Nissan" src="https://i1.swiftpic.io/gpj/d+grSobumn17YVrBBFpYTm1GG+Sh21832ssaNCmeAP4=/trim;resize:140,140/https://www.gpj.com/wp-content/uploads/sites/2/2024/02/nissan_w.png" srcset="https://i1.swiftpic.io/gpj/wo1/GDEzGr2aHXOizcEIrk0FPOXlac3VFCzAIc+5zZw=/trim;resize:280,280/https://www.gpj.com/wp-content/uploads/sites/2/2024/02/nissan_w.png 2x, https://i7.swiftpic.io/gpj/BNgJrbJ7XFDgl46lpVvqMzNcW8PChD+JLseLm43Rq0I=/trim;resize:420,420/https://www.gpj.com/wp-content/uploads/sites/2/2024/02/nissan_w.png 3x, https://i7.swiftpic.io/gpj/nFNIWRkR+ma7frZBnxdeW9qj1NTdakr6yC6b55joRAA=/trim;resize:560,560/https://www.gpj.com/wp-content/uploads/sites/2/2024/02/nissan_w.png 4x"> </div> <h4 class="text-center mb-5"> </h4> </div> <h1><strong>日産アリアワールドプレミア</strong></h1> <p> </p> <ul> <li><span style="font-weight: 400;">CNN、Car and Driver、CNET等のメディアに掲載</span></li> <li><span style="font-weight: 400;">YouTubeライブ配信では20万回を超える視聴数を記録</span></li> <li>Twitter、LinkedIn、Facebookでのライブ配信では21万を超える視聴数を記録</li> </ul> <p><span style="font-weight: 400;">日産はブランド発足以来、革新的なチャレンジャー精神を発揮し、世界初の製品を数々世に送り出してきました。今回の新型電気自動車（EV）クロスオーバー「アリア」の発表は、その革新性、特に電動化運転と日産インテリジェントモビリティへの取り組みを披露する機会となりました。</p> <p></span></p> <p><span style="font-weight: 400;">GPJは何十年にもわたって日産の体験型パートナーであり、当初予定されていた発売イベントでは、東京夏季オリンピック開催前の2020年5月に東京・日産みなとの新施設で500名のプレスや特別ゲストを迎える予定でした。</p> <p></span></p> <p><span style="font-weight: 400;">COVID-19により多くのフィジカルイベントがキャンセルされていく中、日産にはアリアの発表が残されていました。競争が激しく成</span><span style="font-weight: 400;">長している電気自動車市場において、アリアは、同社が電動化車やSUVなどの主要な強みに再度フォーカスする中で、日産の変革の大きな一歩となる重要な製品でした。</p> <p></span><a href="https://www.gpj.co.jp/wp-content/uploads/sites/2/2020/08/200715-03_002-source-scaled.jpg"><img fetchpriority="high" decoding="async" class="alignnone wp-image-28427" src="https://www.gpj.co.jp/wp-content/uploads/2020/08/200715-03_002-source-300x200.jpg" alt="" width="361" height="241" /></a> <a href="https://www.gpj.co.jp/wp-content/uploads/sites/2/2020/08/200715-00-040-source-scaled.jpg"><img decoding="async" class="alignnone wp-image-28451" src="https://www.gpj.co.jp/wp-content/uploads/2020/08/200715-00-040-source-300x200.jpg" alt="" width="361" height="242" /></a> <a href="https://www.gpj.co.jp/wp-content/uploads/sites/2/2020/08/200715-00-009-source-scaled.jpg"><img decoding="async" class="alignnone wp-image-28507" src="https://www.gpj.co.jp/wp-content/uploads/2020/08/200715-00-009-source-300x200.jpg" alt="" width="361" height="242" /></a></p> <p> </p> <p><span style="font-weight: 400;">参加者（来場者と視聴者）の興奮とビジネス成果を第一に考え、日産チーム、GPJジャパン、姉妹エージェンシーであるSpinifexオーストラリアチームと協力して、日産の目標を達成するために、フィジカルイベントが制限される中、記憶に残るデジタルイベントを実現。</span><span style="font-weight: 400;">GPJはショー全体の流れ、シナリオ、戦略、タレント、エグゼクティブプレゼンテーションなどの専門知識を提供し、Spinifexは美しい映像要素を提供。</p> <p></span></p> <p><span style="font-weight: 400;">日産自動車の内田社長は、「『日産アリア』は、我々の事業、商品、文化の変革を開始するにあたり、日産の歴史に新たな一ページとなります。日産アリアは、日産にとって何が重要なのかを定義し、私たちが何のために立つのかを表し、情熱的で革新的な挑戦者であるという私たちの本質を体現しています。」と述べています。</p> <p></span></p> <p><span style="font-weight: 400;">アリアのデジタルローンチは、40万回を超えるライブストリームの視聴があり、世界中でポジティブな報道がなされたことから、未来に向けて動き出す日産ブランドの抱負と期待に応えたものであることは間違いありません。</p> <p></span></p> <p><span style="font-weight: 400;">アリアのワールドプレミアの全貌と日産の未来は<a href="https://www.thenissannext.com/">こちら</a>からご覧いただけます。</span></p> <p> </p> <p><a href="https://www.gpj.co.jp/wp-content/uploads/sites/2/2020/08/200715-00-014-source-scaled.jpg"><img loading="lazy" decoding="async" class="alignnone wp-image-28523" 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