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What Does Content Marketing Have to Do With HR & Recruiting? - Ron Tite | PPT
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It's one we're all in. It's not a battle for budget. It's not a battle for staff. It's not a battle for resources. It's a battle for time. Whether we're trying to motivate staff, sell ideas through senior management, increase headcount, recruit, or retain, you'll win the battle by cutting through and capturing just a little bit more of their time. But how do you do it? You follow the rules of content. Welcome to Content Marketing. 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class="SearchForm_submit__U8kPR" id="search-submit" data-cy="search-submit"><span class="Icon_root__AjZyv" style="--size:24px"><span class="Icon_icon__4zzsG" style="mask-image:url(https://public.slidesharecdn.com/_next/static/media/search.844a289d.svg);background-color:currentColor"></span><span class="sr-only">Submit Search</span></span></button></form></div><div class="HeaderActions_root__11_ai undefined"></div></header><div class="SlideshowScreen_root__k9j1_ SlideshowScreen_withKeyMoments__RbHLe"><!--$--><div class="metadata Metadata_root__oCstk" data-cy="metadata"><h1 class="Heading_heading__3MAvZ Heading_h1__3k7S2 title Title_root__svkHQ">What Does Content Marketing Have to Do With HR & Recruiting? - Ron Tite</h1><div class="stats Stats_root__p_BoZ"><div class="Stats_leftContent__588PR"><time dateTime="2013-11-18 13:09:30 UTC"><span class="skeleton Skeleton_root__U4QqL Skeleton_rounded__BLBq2" style="width:75px;height:24px"></span></time><span class="Text_root__is73U Text_medium__rk8Tn text" style="-webkit-line-clamp:0">•</span></div><div class="Stats_rightContent__8d0AF"><span class="Text_root__is73U Text_weight-strong__yEO2S Text_secondary__EPWj0 Text_medium__rk8Tn Likes_root__WVQ1_ text" style="-webkit-line-clamp:0" tabindex="0">1 like</span><span class="Text_root__is73U Text_medium__rk8Tn text" style="-webkit-line-clamp:0">•</span><span class="Text_root__is73U Text_weight-strong__yEO2S Text_secondary__EPWj0 Text_medium__rk8Tn Likes_root__WVQ1_ text" style="-webkit-line-clamp:0" tabindex="0">593<!-- --> <!-- -->views</span></div></div><div class="author Author_root___6Bx5"><div class="Avatar_root__GNWHY" style="width:24px;height:24px;line-height:24px"><img class="Avatar_image__Bbtll" src="https://cdn.slidesharecdn.com/profile-photo-SocialHRCamp-48x48.jpg?cb=1718032315" alt="SocialHRCamp" loading="lazy" decoding="sync"/></div><a class="Link_root__vn3ab Author_link___lVxw ellipsis Link_primary__Iq4CI Link_size-large__W0PAv Link_weight-regular__yPpnB" data-cy="author-link" title="SocialHRCamp" href="https://www.slideshare.net/SocialHRCamp">SocialHRCamp</a><button type="button" class="FollowButton_root__FxpBi Author_follow__Lw4TS FollowButton_follow__d_6u5">Follow</button></div><div class="description Description_root__kt4uq Description_clamped__PaV_1"><div class="Description_wrapper__hYE9_" data-cy="document-description"><p>And so the battle begins. It's one we're all in. It's not a battle for budget. It's not a battle for staff. It's not a battle for resources. It's a battle for time. Whether we're trying to motivate staff, sell ideas through senior management, increase headcount, recruit, or retain, you'll win the battle by cutting through and capturing just a little bit more of their time. But how do you do it? You follow the rules of content. Welcome to Content Marketing. It's not just for marketers any more!<button type="button" class="Button_root__i1yp0 Button_primary__K25Gq Button_text__ZT_3O Button_small__sqsEx Description_less__BvWbY Description_hidden__a9QZJ" data-testid="button" aria-label="Read less"><span>Read less</span></button></p></div><button type="button" class="Button_root__i1yp0 Button_primary__K25Gq Button_text__ZT_3O Button_small__sqsEx Description_more__ChrRK" data-testid="button" aria-label="Read more" data-cy="read-more-button"><span>Read more</span></button></div><div class="actions Actions_root__00yIC"><div class="Tooltip_triggerWrapper___S2HG"><button type="button" class="Button_root__i1yp0 Button_secondary__hHiHI Button_text__ZT_3O Button_small__sqsEx Button_icon__1C4qi like-button unliked" data-testid="button" aria-label="Like" data-favorited="false" data-cy="like-button"><span class="Icon_root__AjZyv" style="--size:24px"><span class="Icon_icon__4zzsG" 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class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1024 / 768" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-3" alt="TOP 10 GLOBAL BRANDS 1. Apple 2. IBM 3. Google 4. McDonald’s 5. Microsoft 6. Coca Cola 7. Marlboro 8. AT&T 9. Verizon 10. 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data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-4" alt="DIGITAL HAS DEMANDED PERFECTION " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-5-320.jpg 320w, https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-5-638.jpg 638w, https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/75/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-5-2048.jpg 2048w" src="https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-5-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide6" 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src="https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-6-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide7" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1024 / 768" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-6" alt="2005: Death of Pope John Paul II " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-7-320.jpg 320w, https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-7-638.jpg 638w, https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/75/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-7-2048.jpg 2048w" src="https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-7-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide8" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1024 / 768" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-7" alt="2013: Appointment of Pope Francis " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-8-320.jpg 320w, https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-8-638.jpg 638w, https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/75/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-8-2048.jpg 2048w" src="https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-8-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide9" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1024 / 768" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-8" alt="1.1 BILLION " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" 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id="slide12" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1024 / 768" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-11" alt="What Does Content Marketing Have to Do With HR & Recruiting? - Ron Tite" class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-12-320.jpg 320w, https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-12-638.jpg 638w, https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/75/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-12-2048.jpg 2048w" src="https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-12-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide13" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1024 / 768" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-12" alt="What Does Content Marketing Have to Do With HR & Recruiting? - Ron Tite" class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-13-320.jpg 320w, https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-13-638.jpg 638w, https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/75/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-13-2048.jpg 2048w" src="https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-13-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide14" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1024 / 768" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-13" alt="WE USED TO VOTE WITH OUR WALLETS " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-14-320.jpg 320w, 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srcSet="https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-15-320.jpg 320w, https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-15-638.jpg 638w, https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/75/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-15-2048.jpg 2048w" src="https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-15-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide16" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1024 / 768" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-15" alt="INSPIRE THE CREATIVE CONSUMER ENTERTAIN EDUCATE " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-16-320.jpg 320w, https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-16-638.jpg 638w, https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/75/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-16-2048.jpg 2048w" src="https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-16-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide17" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1024 / 768" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-16" alt="CONTENT MARKETING CREATING WHAT THEY WANT TO SEE NOT WHAT THEY HAVE TO SEE " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-17-320.jpg 320w, https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-17-638.jpg 638w, https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/75/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-17-2048.jpg 2048w" src="https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-17-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide18" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1024 / 768" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-17" alt="THE BRAND BELIEF " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-18-320.jpg 320w, https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-18-638.jpg 638w, https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/75/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-18-2048.jpg 2048w" src="https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-18-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide19" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1024 / 768" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-18" alt="What Does Content Marketing Have to Do With HR & Recruiting? - Ron Tite" class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-19-320.jpg 320w, https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-19-638.jpg 638w, 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src="https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-23-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide24" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1024 / 768" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-23" alt="THE BRAND BELIEF THE CUSTOMER PERSONA THE CREATIVE PLATFORM " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-24-320.jpg 320w, https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-24-638.jpg 638w, 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srcSet="https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-26-320.jpg 320w, https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-26-638.jpg 638w, https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/75/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-26-2048.jpg 2048w" src="https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-26-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide27" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1024 / 768" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-26" alt="THE BRAND BELIEF CONSUMPTION CURATION CREATION CONNECTION " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-27-320.jpg 320w, https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-27-638.jpg 638w, https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/75/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-27-2048.jpg 2048w" src="https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-27-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide28" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1024 / 768" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-27" alt="SHHH... LISTEN " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-28-320.jpg 320w, https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-28-638.jpg 638w, https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/75/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-28-2048.jpg 2048w" src="https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-28-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide29" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1024 / 768" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-28" alt="What Does Content Marketing Have to Do With HR & Recruiting? - Ron Tite" class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-29-320.jpg 320w, https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-29-638.jpg 638w, https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/75/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-29-2048.jpg 2048w" src="https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-29-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide30" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1024 / 768" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-29" alt="INSPIRE THE CREATIVE CONSUMER ENTERTAIN EDUCATE " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-30-320.jpg 320w, https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-30-638.jpg 638w, https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/75/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-30-2048.jpg 2048w" src="https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-30-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide31" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1024 / 768" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-30" alt="YOUR STORIES ARE MORE POWERFUL THAN YOUR DATA " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-31-320.jpg 320w, https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-31-638.jpg 638w, https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/75/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-31-2048.jpg 2048w" src="https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-31-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide32" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1024 / 768" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-31" alt="SHUT UP AND SOLVE MY PROBLEM " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-32-320.jpg 320w, https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-32-638.jpg 638w, https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/75/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-32-2048.jpg 2048w" src="https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-32-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide33" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1024 / 768" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-32" alt="What Does Content Marketing Have to Do With HR & Recruiting? - Ron Tite" class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-33-320.jpg 320w, https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-33-638.jpg 638w, https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/75/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-33-2048.jpg 2048w" src="https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-33-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide34" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1024 / 768" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-33" alt="What Does Content Marketing Have to Do With HR & Recruiting? - Ron Tite" class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-34-320.jpg 320w, https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-34-638.jpg 638w, https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/75/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-34-2048.jpg 2048w" src="https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-34-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide35" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1024 / 768" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-34" alt="SHOW SOME PERSONALITY " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-35-320.jpg 320w, https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-35-638.jpg 638w, https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/75/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-35-2048.jpg 2048w" src="https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-35-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide36" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1024 / 768" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-35" alt="What Does Content Marketing Have to Do With HR & Recruiting? - Ron Tite" class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-36-320.jpg 320w, https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-36-638.jpg 638w, https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/75/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-36-2048.jpg 2048w" src="https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-36-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide37" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1024 / 768" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-36" alt="What Does Content Marketing Have to Do With HR & Recruiting? - Ron Tite" class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-37-320.jpg 320w, https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-37-638.jpg 638w, https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/75/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-37-2048.jpg 2048w" src="https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-37-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide38" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1024 / 768" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-37" alt="What Does Content Marketing Have to Do With HR & Recruiting? - Ron Tite" class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-38-320.jpg 320w, https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-38-638.jpg 638w, https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/75/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-38-2048.jpg 2048w" src="https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-38-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide39" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1024 / 768" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-38" alt="THANKS " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-39-320.jpg 320w, https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-39-638.jpg 638w, https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/75/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-39-2048.jpg 2048w" src="https://image.slidesharecdn.com/titecontentmarketingrontite-131118130930-phpapp02/85/What-Does-Content-Marketing-Have-to-Do-With-HR-Recruiting-Ron-Tite-39-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div></div></div></div><!--$--><div class="RelatedContent_root__29Np1"><div class="RelatedContent_wrapper__riU7l"><h2 class="Heading_heading__3MAvZ Heading_h2__f9yvs RelatedContent_title__QUhpL">More Related Content</h2><div></div><div></div><div id="between-recs-ad-1-container" class="freestar-ad-container FreestarAdContainer_root__qPPC_" style="--fallback-aspect-ratio:undefined / undefined"><div><div class="" id="between-recs-ad-1"></div></div></div><div></div><div id="between-recs-ad-2-container" class="freestar-ad-container FreestarAdContainer_root__qPPC_" style="--fallback-aspect-ratio:undefined / undefined"><div><div class="" id="between-recs-ad-2"></div></div></div><div></div></div></div><!--/$--><div class="Transcript_root__Vrf6Q"><h2 class="Transcript_title__YgAka"><span class="Icon_root__AjZyv" style="--size:24px"><span class="Icon_icon__4zzsG" style="mask-image:url(https://public.slidesharecdn.com/_next/static/media/file.5db1ba24.svg);background-color:currentColor"></span><span class="sr-only"></span></span>What Does Content Marketing Have to Do With HR & Recruiting? - Ron Tite</h2><div><ul class="Transcript_list__faItj"><div><li>1. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/tite-content-marketing-ron-tite/28379768#1">CONTENT MARKETING & </a> HR @rontite • SOCIAL HR CAMP • NOVEMBER 1, 2013 </li></div><div></div><div><li>3. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/tite-content-marketing-ron-tite/28379768#3">ORGANIZATIONS DON’T CHANGE (PEOPLE DO) </a></li></div><div><li>4. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/tite-content-marketing-ron-tite/28379768#4">TOP 10 GLOBAL BRANDS 1. Apple 2. </a> IBM 3. Google 4. McDonald’s 5. Microsoft 6. Coca Cola 7. Marlboro 8. AT&T 9. Verizon 10. China Mobile *Millward Brown </li></div><div><li>5. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/tite-content-marketing-ron-tite/28379768#5">DIGITAL HAS DEMANDED PERFECTION </a></li></div><div><li>6. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/tite-content-marketing-ron-tite/28379768#6">YOUR EMPLOYEES ARE MORE SOCIAL THAN YOU </a> ARE </li></div><div><li>7. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/tite-content-marketing-ron-tite/28379768#7">2005: Death of </a> Pope John Paul II </li></div><div><li>8. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/tite-content-marketing-ron-tite/28379768#8">2013: Appointment of </a> Pope Francis </li></div><div><li>9. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/tite-content-marketing-ron-tite/28379768#9">1.1 BILLION </a></li></div><div></div><div></div><div></div><div></div><div><li>14. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/tite-content-marketing-ron-tite/28379768#14">WE USED TO VOTE </a> WITH OUR WALLETS </li></div><div><li>15. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/tite-content-marketing-ron-tite/28379768#15">NOW WE VOTE WITH </a> OUR TIME </li></div><div><li>16. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/tite-content-marketing-ron-tite/28379768#16">INSPIRE THE CREATIVE CONSUMER ENTERTAIN EDUCATE </a></li></div><div><li>17. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/tite-content-marketing-ron-tite/28379768#17">CONTENT MARKETING CREATING WHAT THEY WANT </a> TO SEE NOT WHAT THEY HAVE TO SEE </li></div><div><li>18. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/tite-content-marketing-ron-tite/28379768#18">THE BRAND BELIEF </a> </li></div><div></div><div></div><div><li>21. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/tite-content-marketing-ron-tite/28379768#21">THE BRAND BELIEF WE </a> BELIEVE THAT... </li></div><div><li>22. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/tite-content-marketing-ron-tite/28379768#22">THE BRAND BELIEF THE </a> CUSTOMER PERSONA </li></div><div></div><div><li>24. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/tite-content-marketing-ron-tite/28379768#24">THE BRAND BELIEF THE </a> CUSTOMER PERSONA THE CREATIVE PLATFORM </li></div><div><li>25. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/tite-content-marketing-ron-tite/28379768#25">THE BRAND BELIEF THE </a> CUSTOMER PERSONA THE CREATIVE PLATFORM THE CUSTOMER JOURNEY </li></div><div><li>26. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/tite-content-marketing-ron-tite/28379768#26">THE 4 Cs </a> </li></div><div><li>27. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/tite-content-marketing-ron-tite/28379768#27">THE BRAND BELIEF CONSUMPTION CURATION CREATION CONNECTION </a> </li></div><div><li>28. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/tite-content-marketing-ron-tite/28379768#28">SHHH... LISTEN </a></li></div><div></div><div><li>30. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/tite-content-marketing-ron-tite/28379768#30">INSPIRE THE CREATIVE CONSUMER ENTERTAIN EDUCATE </a></li></div><div><li>31. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/tite-content-marketing-ron-tite/28379768#31">YOUR STORIES ARE MORE POWERFUL THAN </a> YOUR DATA </li></div><div><li>32. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/tite-content-marketing-ron-tite/28379768#32">SHUT UP AND SOLVE MY </a> PROBLEM </li></div><div></div><div></div><div><li>35. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/tite-content-marketing-ron-tite/28379768#35">SHOW SOME PERSONALITY </a></li></div><div></div><div></div><div></div><div><li>39. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/tite-content-marketing-ron-tite/28379768#39">THANKS </a></li></div></ul></div></div><div class="actions-menu-container ActionsMenu_root__4k507" data-cy="actions-menu-mobile"><div class="Tooltip_triggerWrapper___S2HG"><button type="button" class="Button_root__i1yp0 Button_secondary__hHiHI Button_text__ZT_3O Button_small__sqsEx Button_icon__1C4qi save-button" data-testid="button" aria-label="actions.save" data-saved="false" data-cy="loggedout-save-slideshow-button"><span class="Icon_root__AjZyv SaveLoggedOut_icon__ny9X2" style="--size:24px"><span class="Icon_icon__4zzsG" style="mask-image:url(https://public.slidesharecdn.com/_next/static/media/save.ef1812e2.svg);background-color:currentColor"></span><span class="sr-only"></span></span></button></div><button type="button" class="unstyled-button more-button MoreDropdownButton_trigger__x7wGs" aria-label="More options" data-cy="more-options-icon" data-testid="ellipsis"><div class="Tooltip_triggerWrapper___S2HG"><span class="Icon_root__AjZyv MoreDropdownButton_moreOptionsIcon__TpJLA" 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Examples are given of how companies like Zappos, Tesla, and others have effectively used social strategies.","tags":["startup","startups","startup strategy"],"url":"https://www.slideshare.net/jdlasica/social-startup","userLogin":"jdlasica","userName":"JD Lasica","viewCount":2445},{"algorithmId":"3","displayTitle":"Power of the idea","isSavedByCurrentUser":false,"pageCount":47,"score":0.389,"slideshowId":"65385901","sourceName":"cm_text","strippedTitle":"power-of-the-idea","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/1608mikeabelbusinessofdesigntalk-160826091034-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"This document discusses the business of design. It emphasizes that good design produces something the world didn't know it was missing. It outlines four key aspects of design: 1) having a clear purpose such as helping people lead healthier lives, 2) defining your enemy like apathy, 3) knowing your customer such as how customer needs have changed over time, and 4) measuring what really matters like how people feel rather than just compliance with a medication regimen. The document is presented by Mike Abel, Founding Partner and Chief Executive of an agency called MCSaatchiAbel.","tags":["marketing","business of design","mc saatchi abel"],"url":"https://www.slideshare.net/slideshow/power-of-the-idea/65385901","userLogin":"LeighAndrews2","userName":"Leigh Andrews","viewCount":653},{"algorithmId":"3","displayTitle":"Your Authentic Self","isSavedByCurrentUser":false,"pageCount":13,"score":0.3883,"slideshowId":"77429483","sourceName":"cm_text","strippedTitle":"your-authentic-self","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/presentation1-170701222023-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"Find your Authentic Social Presence on Social Media with Mike Russell. Mike manages the social media accounts for @VisitFlagstaff at the Flagstaff Convention \u0026 Visitors Bureau as well as @MikeRDzign.","tags":["social media","communications","social voice"],"url":"https://www.slideshare.net/slideshow/your-authentic-self/77429483","userLogin":"MikeRussell2","userName":"Mike Russell","viewCount":342}],"moreFromUser":[{"algorithmId":"","displayTitle":"Accelerating AI Integration with Collaborative Learning - Kinga Petrovai - So...","isSavedByCurrentUser":false,"pageCount":19,"score":0,"slideshowId":"269547160","sourceName":"MORE_FROM_USER","strippedTitle":"accelerating-ai-integration-with-collaborative-learning-kinga-petrovai-socialhrcamp-ottawa-2024","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/kpetrovai-learninghive-socialhr-240606183808-c4876dfe-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"Speaker: Kinga Petrovai\n\nYou have the new AI tools, but how can you help your team use them to their full potential? As technology is changing daily, it’s hard to learn and keep up with the latest developments. Help your team amplify their learning with a new collaborative learning approach called the Learning Hive.\n\nThis session outlines the Learning Hive approach that sets up collaborations that foster great learning without the need for L\u0026D to produce content. The Learning Hive enables effective knowledge sharing where employees learn from each other and apply this learning to their work, all while building stronger community bonds. This approach amplifies the impact of other learning resources and fosters a culture of continuous learning within the organization.","tags":["learning","ai","artificial intelligence"],"url":"https://www.slideshare.net/slideshow/accelerating-ai-integration-with-collaborative-learning-kinga-petrovai-socialhrcamp-ottawa-2024/269547160","userLogin":"SocialHRCamp","userName":"SocialHRCamp","viewCount":112},{"algorithmId":"","displayTitle":"Start Smart: Learning the Ropes of AI for HR - Celine Maasland - SocialHRCamp...","isSavedByCurrentUser":false,"pageCount":25,"score":0,"slideshowId":"269547109","sourceName":"MORE_FROM_USER","strippedTitle":"start-smart-learning-the-ropes-of-ai-for-hr-celine-maasland-socialhrcamp-ottawa-2024","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/startsmartlearningtheropesofaiinhr-240606183316-a5e8113b-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"Speaker: Celine Maasland\n\nIn this session, we’ll demystify the process of integrating artificial intelligence into everyday HR tasks. This presentation will guide HR professionals through the initial steps of identifying AI opportunities, choosing the right tools, and effectively implementing technology to streamline operations. Additionally, we’ll delve into the specialized skill of prompt engineering, demonstrating how to craft precise prompts to enhance interactions between AI systems and employees. Whether you’re new to AI or looking to refine some of your existing strategies, this session will equip you with the knowledge and tools to harness AI’s potential in transforming HR functions.","tags":["recruiting","recruitment","hr"],"url":"https://www.slideshare.net/slideshow/start-smart-learning-the-ropes-of-ai-for-hr-celine-maasland-socialhrcamp-ottawa-2024/269547109","userLogin":"SocialHRCamp","userName":"SocialHRCamp","viewCount":72},{"algorithmId":"","displayTitle":"Building Meaningful Talent Communities with AI - Heather Pysklywec - SocialHR...","isSavedByCurrentUser":false,"pageCount":20,"score":0,"slideshowId":"269547079","sourceName":"MORE_FROM_USER","strippedTitle":"building-meaningful-talent-communities-with-ai-heather-pysklywec-socialhrcamp-ottawa-2024","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/buildingmeaningfultalentcommunitieswithai-240606183014-4a963f35-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"Speaker: Heather Pysklywec\n\nDigital transformation has transformed the talent acquisition landscape over the past ten years. Now, with the introduction of artificial intelligence, HR professionals are faced with a new suite of tools to choose from. The question remains, where to start, what to be aware of, and what tools will complement the talent acquisition strategy of the organization? This session will give a summary of helpful AI tools in the industry, explain how they can fit into existing systems, and encourage attendees to explore if AI tools can improve their process.","tags":["hr","human resources","talent"],"url":"https://www.slideshare.net/slideshow/building-meaningful-talent-communities-with-ai-heather-pysklywec-socialhrcamp-ottawa-2024/269547079","userLogin":"SocialHRCamp","userName":"SocialHRCamp","viewCount":45},{"algorithmId":"","displayTitle":"Becoming Relentlessly Human-Centred in an AI World - Erin Patchell - SocialHR...","isSavedByCurrentUser":false,"pageCount":23,"score":0,"slideshowId":"269547066","sourceName":"MORE_FROM_USER","strippedTitle":"becoming-relentlessly-human-centred-in-an-ai-world-erin-patchell-socialhrcamp-ottawa-2024","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/becomingrelentlesslyhuman-centredinanaiworld-240606182846-a908bf8c-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"Speaker: Erin Patchell\n\nImagine a world where the needs, experiences, and well-being of people— employees and customers — are the focus of integrating technology into our businesses. As HR professionals, what tools exist to leverage AI and technology as a force for both people and profit? How do we influence a culture that takes a human-centred lens?","tags":["recruitment","recruiting","ai"],"url":"https://www.slideshare.net/slideshow/becoming-relentlessly-human-centred-in-an-ai-world-erin-patchell-socialhrcamp-ottawa-2024/269547066","userLogin":"SocialHRCamp","userName":"SocialHRCamp","viewCount":51},{"algorithmId":"","displayTitle":"Humanizing Recruitment in a World of AI - Taryn Ross - SocialHRCamp Ottawa 2024","isSavedByCurrentUser":false,"pageCount":11,"score":0,"slideshowId":"269547050","sourceName":"MORE_FROM_USER","strippedTitle":"humanizing-recruitment-in-a-world-of-ai-taryn-ross-socialhrcamp-ottawa-2024","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/humanizingrecruitmentinaworldofai-240606182706-9e3c8e3a-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"Speaker: Taryn Ross\n\nIn an era increasingly shaped by AI, preserving the human element in recruiting is paramount. We must recognize the significance of fostering genuine connections and how they enrich candidates’ journeys. This session aims to explore strategies for leveraging AI tools ethically and responsibly within the recruitment industry while safeguarding against the undue replacement of human interaction. Join me as we explore ways to unite as an industry, striking a balance between technological advancements and the instrumental human touch in the recruitment process.","tags":["recruiting","recruitment","artificial intelligence"],"url":"https://www.slideshare.net/slideshow/humanizing-recruitment-in-a-world-of-ai-taryn-ross-socialhrcamp-ottawa-2024/269547050","userLogin":"SocialHRCamp","userName":"SocialHRCamp","viewCount":61},{"algorithmId":"","displayTitle":"How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...","isSavedByCurrentUser":false,"pageCount":28,"score":0,"slideshowId":"269547039","sourceName":"MORE_FROM_USER","strippedTitle":"how-to-leverage-ai-to-boost-employee-wellness-lydia-di-francesco-socialhrcamp-ottawa-2024","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/howtoleverageaitoboostemployeewellness-240606182546-84c46034-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"Speaker: Lydia Di Francesco\n\nIn this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.","tags":["hr","wellness","employee wellness"],"url":"https://www.slideshare.net/slideshow/how-to-leverage-ai-to-boost-employee-wellness-lydia-di-francesco-socialhrcamp-ottawa-2024/269547039","userLogin":"SocialHRCamp","userName":"SocialHRCamp","viewCount":90261},{"algorithmId":"","displayTitle":"AI Considerations in HR Governance - Shahzad Khan - SocialHRCamp Ottawa 2024","isSavedByCurrentUser":false,"pageCount":26,"score":0,"slideshowId":"269547015","sourceName":"MORE_FROM_USER","strippedTitle":"ai-considerations-in-hr-governance-shahzad-khan-socialhrcamp-ottawa-2024","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/scalehrkhanshahzad2024-240606182333-08b08eda-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"Speaker: Shahzad Khan\n\nThis session on \"AI Considerations in Human Resources Governance\" explores the integration of Artificial Intelligence (AI) into HR practices, examining its history, current applications, and the governance issues it raises. A framework to view Government in modern organizations is provided, along with the transformation and key considerations associated with each element of this framework, drawing lessons from other AI projects to illustrate these aspects. We then dive into AI's use in resume screening, talent acquisition, employee retention, and predictive analytics for workforce management. Highlighting modern governance challenges, it addresses AI's impact on the gig economy as well as DEI. We then conclude with future trends in AI for HR, offering strategic recommendations for incorporating AI in HR governance.","tags":["artificial intelligence","hr","human resources"],"url":"https://www.slideshare.net/slideshow/ai-considerations-in-hr-governance-shahzad-khan-socialhrcamp-ottawa-2024/269547015","userLogin":"SocialHRCamp","userName":"SocialHRCamp","viewCount":121},{"algorithmId":"","displayTitle":"AI (IS NOT) Strategy - Julie Lavergne - SocialHRCamp Ottawa 2024","isSavedByCurrentUser":false,"pageCount":18,"score":0,"slideshowId":"269546989","sourceName":"MORE_FROM_USER","strippedTitle":"ai-is-not-strategy-julie-lavergne-socialhrcamp-ottawa-2024","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/socialhrcamphrmay2024-distributed-240606182027-341744ba-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"Speaker: Julie Lavergne\n\nAI in itself is not a strategy but crafting a strategic approach to its integration within your business is imperative. The thoughtful and deliberate utilization of AI could yield a significant competitive advantage. AND HR is at the center of the revolution, playing a pivotal role in getting the workplace ready. Skill acquisition, L\u0026D, Change Management, and Org Design are not only critical at an organizational level but are equally vital within your department. Let's also acknowledge the importance of embarking on your own knowledge and experimentation journey. Hence what the ScocialHRCamp event is all about. So glad you can join us!","tags":["ai","hr","human resources"],"url":"https://www.slideshare.net/slideshow/ai-is-not-strategy-julie-lavergne-socialhrcamp-ottawa-2024/269546989","userLogin":"SocialHRCamp","userName":"SocialHRCamp","viewCount":27},{"algorithmId":"","displayTitle":"An Evolving Landscape: Attracting \u0026 Retaining Talent - SocialHRCamp Montreal ...","isSavedByCurrentUser":false,"pageCount":15,"score":0,"slideshowId":"263168130","sourceName":"MORE_FROM_USER","strippedTitle":"an-evolving-landscape-attracting-retaining-talent-socialhrcamp-montreal-2023","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/charlynefothergill-anevolvinglandscapeattractingretainingtalent-socialhrcampmontreal2023-231107215555-433bc9a3-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"Speaker: \nCharlyne Fothergill (https://www.linkedin.com/in/cfothergill/) \n\nThis session addresses the significant workplace disruptions during the past 3+ years, which include the COVID-19 pandemic and subsequent economic and social changes such as the \"Tech Cool Down,\" the \"Great Resignation,\" inflation, and shifts to remote and hybrid work. It highlights a shift in values and the continued competitive nature of the talent landscape, noting that despite a tech industry slowdown, companies are still hiring, and workers are concerned about job security but are willing to change jobs.","tags":["hr","human resources","montreal"],"url":"https://www.slideshare.net/slideshow/an-evolving-landscape-attracting-retaining-talent-socialhrcamp-montreal-2023/263168130","userLogin":"SocialHRCamp","userName":"SocialHRCamp","viewCount":35},{"algorithmId":"","displayTitle":"Decoding Your Global Team - SocialHRCamp Montreal 2023","isSavedByCurrentUser":false,"pageCount":17,"score":0,"slideshowId":"263166776","sourceName":"MORE_FROM_USER","strippedTitle":"decoding-your-global-team-socialhrcamp-montreal-2023","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/samanthastilwell-decodingyourglobalteam-socialhrcampmontreal2023-231107203558-9df459c3-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"Speaker:\nSamantha Stilwell (https://www.linkedin.com/in/samanthastilwell/)\n\nIf I asked you to go turn the cold water on in the bathroom sink, which handle would you choose? Would this change if we were in France and I asked you to do it? The challenge with global leadership is simple: “we don’t know what we don’t know”. And yet, we use the same frameworks to decode everything. The future of leadership is highly nuanced and personalized. During this session, we will be using anthropological theory to build a model that decodes key cultural nuances and walk away with clear methods for being proactive leaders in a global context. ","tags":["hr","human resources","leadership"],"url":"https://www.slideshare.net/slideshow/decoding-your-global-team-socialhrcamp-montreal-2023/263166776","userLogin":"SocialHRCamp","userName":"SocialHRCamp","viewCount":53},{"algorithmId":"","displayTitle":"AI and HR: A Winning Duo? How GPT Chat-Type Artificial Intelligence Supports ...","isSavedByCurrentUser":false,"pageCount":16,"score":0,"slideshowId":"263165696","sourceName":"MORE_FROM_USER","strippedTitle":"ai-and-hr-a-winning-duo-how-gpt-chattype-artificial-intelligence-supports-our-hr-activities-socialhrcamp-montreal-2023","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/sandrinetheard-aiandhrawinningduohowgptchat-typeartificialintelligencesupportsourhractivities-social-231107193115-1a8e5a8e-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"Speaker: \nSandrine Théard (https://www.linkedin.com/in/sandrinetheard/) \n\nThis session was presented at SocialHRCamp Montreal 2023 on October 26, 2023. \n\nMaximize their use in a professional context to make them your everyday allies. How artificial intelligence can become your ally in facilitating your day-to-day HR activities. Learn how to get the most out of technologies such as Chat GPT, Bert, and so many others, in order to use them optimally. Using concrete examples and real-life situations, our expert will show you the advantages and limitations of these technologies, which have been revolutionizing the working world in recent months. Topics covered include AI, where do we stand?, the limits of AI, advantages and functionalities, how to optimize and interact with AI, and real-life examples.","tags":["hr","human resources","artificial intelligence"],"url":"https://fr.slideshare.net/slideshow/ai-and-hr-a-winning-duo-how-gpt-chattype-artificial-intelligence-supports-our-hr-activities-socialhrcamp-montreal-2023/263165696","userLogin":"SocialHRCamp","userName":"SocialHRCamp","viewCount":34},{"algorithmId":"","displayTitle":"Stuck in the Middle: Mental Health \u0026 DEI - SocialHRCamp Montreal 2023","isSavedByCurrentUser":false,"pageCount":18,"score":0,"slideshowId":"263165654","sourceName":"MORE_FROM_USER","strippedTitle":"stuck-in-the-middle-mental-health-dei-socialhrcamp-montreal-2023","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/mayatoussaint-stuckinthemiddlementalhealthdei-socialhrcampmontreal2023-231107192719-1659f2ea-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"Speaker: \nMaya Toussaint (https://www.linkedin.com/in/mayatoussaint/\n\nThis session was presented at SocialHRCamp Montreal 2023 on October 26, 2023. \n\nDiversity, equity and inclusion isn’t just about hiring from different underrepresented communities. In this session we will talk about how mental health is at the center of the DEI Venn diagram and how we can make employees feel more included when we open talk about mental health issues and psychological safety.","tags":["hr","human resources","leadership"],"url":"https://www.slideshare.net/slideshow/stuck-in-the-middle-mental-health-dei-socialhrcamp-montreal-2023/263165654","userLogin":"SocialHRCamp","userName":"SocialHRCamp","viewCount":62},{"algorithmId":"","displayTitle":"Efficient Recruitment: Combining Quick Hiring \u0026 Candidate Loyalty - SocialHRC...","isSavedByCurrentUser":false,"pageCount":29,"score":0,"slideshowId":"263165631","sourceName":"MORE_FROM_USER","strippedTitle":"efficient-recruitment-combining-quick-hiring-candidate-loyalty-socialhrcamp-montreal-2023","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/sarahdufresne-efficientrecruitmentcombiningquickhiringcandidateloyalty-socialhrcampmontreal2023-231107192524-ecd457f9-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"Speaker:\nSarah Dufresne (https://www.linkedin.com/in/sarahdufresne12/) \n\nThis session was presented at SocialHRCamp Montreal 2023 on October 26, 2023. \n\nDo candidates slip through your fingers? Is your company constantly evolving? The market is moving rapidly, on top of being uncertain? Do you feel like everything is moving very quickly? Are you concerned about a possible economic recession?\n \nIn this conference, we will together delve into various recruitment strategies to swiftly fill your positions while keeping your candidates engaged (and not losing sight of them!). My ultimate goal? To assist you in implementing a foolproof recruitment approach, regardless of the market climate.\n \nFrom crafting compelling job offers to making job offers, and through customizing your hiring process, get ready to explore different approaches to transform your candidate experience and make your organization shine!\n","tags":["hr","human resources","recruitment"],"url":"https://fr.slideshare.net/slideshow/efficient-recruitment-combining-quick-hiring-candidate-loyalty-socialhrcamp-montreal-2023/263165631","userLogin":"SocialHRCamp","userName":"SocialHRCamp","viewCount":31},{"algorithmId":"","displayTitle":"Navigating the VUCA World: Be Smart, Not Right - SocialHRCamp Montreal 2023","isSavedByCurrentUser":false,"pageCount":15,"score":0,"slideshowId":"263165597","sourceName":"MORE_FROM_USER","strippedTitle":"navigating-the-vuca-world-be-smart-not-right-socialhrcamp-montreal-2023","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/vanessaribreau-navigatingthevucaworldbesmartnotright-socialhrcampmontreal2023-231107192315-ebab6196-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"Speaker: \nVanessa Ribreau (https://www.linkedin.com/in/vanessaribreau/\n\nThis session was presented at SocialHRCamp Montreal 2023 on October 26, 2023. \n\nUnlocking Success in a VUCA World: Join our engaging presentation designed exclusively for HR leaders! Discover practical strategies to navigate the ever-changing business landscape marked by Volatility, Uncertainty, Complexity, and Ambiguity (VUCA). Learn how to cultivate a growth mindset, embrace change as an opportunity, and drive agile HR operations. Gain insights into leveraging the power of perception, developing business acumen, and becoming strategic partners in your organization's success. Let's embark on this transformative journey together, empowering you to be smart, rather than right, and achieve extraordinary results in the VUCA world!\"","tags":["hr","human resources","leadership"],"url":"https://www.slideshare.net/slideshow/navigating-the-vuca-world-be-smart-not-right-socialhrcamp-montreal-2023/263165597","userLogin":"SocialHRCamp","userName":"SocialHRCamp","viewCount":43},{"algorithmId":"","displayTitle":"2022 vs 2023: What's the Data Telling Us About What's Going on in the Tech In...","isSavedByCurrentUser":false,"pageCount":11,"score":0,"slideshowId":"263165577","sourceName":"MORE_FROM_USER","strippedTitle":"2022-vs-2023-whats-the-data-telling-us-about-whats-going-on-in-the-tech-industry-socialhrcamp-montreal-2023","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/stephaniehollingshead-2022vs2023whatsthedatatellingusaboutwhatsgoingoninthetechindustry-socialhrcamp-231107192049-6608da3e-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"Speaker:\nStephanie Hollingshead (https://www.linkedin.com/in/stephaniehollingshead/\n\nThis session was presented at SocialHRCamp Montreal 2023 on October 26, 2023. \n\nEach September Tech and People Network releases its highly anticipated Canadian Tech Industry Salary and Policy and Practices Survey which encompassses close to 30,000 salary data points from it's 200+ member companies across Canada. In the past 18months the tech industry experienced the extreme swing of the \"great resignation\" and the (often expensive) struggle to retain their talent directly into a cooling period, with many companies forced to take cost cutting measures. All of this came on top of the resurgence of return to office decisions and the shifting priorities of our workforce. \n\nStephanie Hollingshead, CEO of Tech and People Network will kick off Montreal's SocialHRCamp by sharing the data on the top insights gleaned from their 2023 data. ","tags":["hr","human resources","talent"],"url":"https://www.slideshare.net/slideshow/2022-vs-2023-whats-the-data-telling-us-about-whats-going-on-in-the-tech-industry-socialhrcamp-montreal-2023/263165577","userLogin":"SocialHRCamp","userName":"SocialHRCamp","viewCount":183},{"algorithmId":"","displayTitle":"Redefining Recruitment: Supercharge Your Results by Spotlighting Hiring Manag...","isSavedByCurrentUser":false,"pageCount":19,"score":0,"slideshowId":"263165493","sourceName":"MORE_FROM_USER","strippedTitle":"redefining-recruitment-supercharge-your-results-by-spotlighting-hiring-managers-socialhrcamp-montreal-2023","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/charlenebrahimarianemailloux-rivard-redefiningrecruitmentsuperchargeyourresultsbyspotlightinghiringm-231107191540-2d48c144-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"Speakers: \r\nCharlene Brahim (https://www.linkedin.com/in/charlenebrahim/) \u0026 Ariane Mailloux-Rivard (https://www.linkedin.com/in/arianemaillouxrivard/)\r\n\r\nThis session was presented at SocialHRCamp Montreal 2023 on October 26, 2023. \r\n\r\n\"You don't leave a company, you leave a manager\". And if you think about it, you could just as easily say: \"You don't just join a company, you also and above all join a manager\".\r\nSo why don't our talent acquisition strategies reflect this? Why aren't managers at the heart of our processes and thinking?\r\n\r\nWe are going to explain why you absolutely must refocus your strategies on your hiring managers, why and how to create a Manager Experience program. We'll share 3 simple tips to increase your managers' confidence and involvement in your recruitment projects (without overloading them with work!).","tags":["hr","montreal","human resources"],"url":"https://fr.slideshare.net/slideshow/redefining-recruitment-supercharge-your-results-by-spotlighting-hiring-managers-socialhrcamp-montreal-2023/263165493","userLogin":"SocialHRCamp","userName":"SocialHRCamp","viewCount":16},{"algorithmId":"","displayTitle":"(Re)Building a Resilent Employer Brand - Elaine McAnally","isSavedByCurrentUser":false,"pageCount":9,"score":0,"slideshowId":"259028055","sourceName":"MORE_FROM_USER","strippedTitle":"rebuilding-a-resilent-employer-brand-elaine-mcanally","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/rebuildingaresilentemployerbrand-elainemcanally-230707212419-813e528a-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"This session was presented at SocialHRCamp Vancouver 2023 (June 15, 2023) at BCIT's Tech Collider by Elaine McAnally - https://www.linkedin.com/in/laielaine/\n\nLayoffs, org change and/or everything in between. 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