Interpretive Structural Modeling (ISM) for analysis of factors affecting marketing efficiency of fresh mango supply Chain: Indian Perspective

<!DOCTYPE html>    <html>  <head> <meta charset="utf-8" /> <title>Interpretive Structural Modeling (ISM) for analysis of factors affecting marketing efficiency of fresh mango supply Chain: Indian Perspective</title>  <link rel="shortcut icon" type="image/ico" href="./data/ijsom/coversheet/favicon.ico" />  <meta name="viewport" content="width=device-width, maximum-scale=1, initial-scale=1, user-scalable=0" />   <meta name="keywords" content="Mango Supply Chain,Marketing efficiency,Interpretive Structural Modeling,MICMAC analysis" /> <meta name="description" content="An effective marketing strategy is essential to get a competitive price to the farmer and the best quality product to the customer. Marketing efficiency (ME) reflects the distribution of price between producer and customer in the fruit supply chain. Farmers mostly use traditional marketing because of fear of the perishability and seasonal nature of the mango, leading to significant price fluctuation. The major scope of this paper is to identify, study and model various factors, and their effect on ME and farmers' profit. After reviewing the available literature and taking experts opinion, eighteen factors were found which directly or indirectly affect ME. Interpretive Structural Modeling (ISM) is an ideal method to determine the key factors that influence ME. The developed ISM model is helpful for farmers to make appropriate decisions in the mango marketing system. After analyzing various factors, the following three factors are primarily responsible for improving ME and farmers' profit. These are lack of government control and assistance in the marketing system, lack of industrial and business approach in farming, and lack of education or low education levels of farmers." /> <meta name="title" content="Interpretive Structural Modeling (ISM) for analysis of factors affecting marketing efficiency of fresh mango supply Chain: Indian Perspective" /> <meta name="googlebot" content="NOODP" /> <meta name="citation_title" content="Interpretive Structural Modeling (ISM) for analysis of factors affecting marketing efficiency of fresh mango supply Chain: Indian Perspective" /> <meta name="citation_author" content="Durge, Nandu" /> <meta name="citation_author_institution" content="Department of Mechanical Engineering, Veermata Jijabai Technological Institute, Mumbai, India." /> <meta name="citation_author" content="Mantha, Shankar" /> <meta name="citation_author_institution" content="Department of Mechanical Engineering, Veermata Jijabai Technological Institute, Mumbai, India." /> <meta name="citation_author" content="Phalle, Vikas" /> <meta name="citation_author_institution" content="Department of Mechanical Engineering, Veermata Jijabai Technological Institute, Mumbai, India." /> <meta name="citation_abstract" content="An effective marketing strategy is essential to get a competitive price to the farmer and the best quality product to the customer. Marketing efficiency (ME) reflects the distribution of price between producer and customer in the fruit supply chain. Farmers mostly use traditional marketing because of fear of the perishability and seasonal nature of the mango, leading to significant price fluctuation. The major scope of this paper is to identify, study and model various factors, and their effect on ME and farmers' profit. After reviewing the available literature and taking experts opinion, eighteen factors were found which directly or indirectly affect ME. Interpretive Structural Modeling (ISM) is an ideal method to determine the key factors that influence ME. The developed ISM model is helpful for farmers to make appropriate decisions in the mango marketing system. After analyzing various factors, the following three factors are primarily responsible for improving ME and farmers' profit. These are lack of government control and assistance in the marketing system, lack of industrial and business approach in farming, and lack of education or low education levels of farmers." /> <meta name="citation_id" content="2855" /> <meta name="citation_publication_date" content="2021/11/01" /> <meta name="citation_date" content="2021-11-01" /> <meta name="citation_journal_title" content="International Journal of Supply and Operations Management" /> <meta name="citation_issn" content="23831359" /> <meta name="citation_volume" content="8" /> <meta name="citation_issue" content="4" /> <meta name="citation_firstpage" content="416" /> <meta name="citation_lastpage" content="438" /> <meta name="citation_publisher" content="Kharazmi University" /> <meta name="citation_doi" content="10.22034/IJSOM.2021.4.4" /> <meta name="DC.Identifier" content="10.22034/IJSOM.2021.4.4" /> <meta name="citation_abstract_html_url" content="http://www.ijsom.com/article_2855.html" /> <meta name="citation_pdf_url" content="http://www.ijsom.com/article_2855_558e8a2fe7e3d6d4b1550ccb8ee4beb9.pdf" /> <meta name="DC.Title" content="Interpretive Structural Modeling (ISM) for analysis of factors affecting marketing efficiency of fresh mango supply Chain: Indian Perspective" /> <meta name="DC.Source" content="International Journal of Supply and Operations Management" /> <meta name="DC.Date" content="01/11/2021" /> <meta name="DC.Date.issued" content="2021-11-01" /> <meta name="DC.Format" content="application/pdf" /> <meta name="DC.Contributor" content="Durge, Nandu" /> <meta name="DC.Contributor" content="Mantha, Shankar" /> <meta name="DC.Contributor" content="Phalle, Vikas" /> <meta name="og:title" content="Interpretive Structural Modeling (ISM) for analysis of factors affecting marketing efficiency of fresh mango supply Chain: Indian Perspective" /> <meta name="og:description" content="An effective marketing strategy is essential to get a competitive price to the farmer and the best quality product to the customer. Marketing efficiency (ME) reflects the distribution of price between producer and customer in the fruit supply chain. Farmers mostly use traditional marketing because of fear of the perishability and seasonal nature of the mango, leading to significant price fluctuation. The major scope of this paper is to identify, study and model various factors, and their effect on ME and farmers' profit. After reviewing the available literature and taking experts opinion, eighteen factors were found which directly or indirectly affect ME. Interpretive Structural Modeling (ISM) is an ideal method to determine the key factors that influence ME. The developed ISM model is helpful for farmers to make appropriate decisions in the mango marketing system. After analyzing various factors, the following three factors are primarily responsible for improving ME and farmers' profit. 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Marketing efficiency (ME) reflects the distribution of price between producer and customer in the fruit supply chain. Farmers mostly use traditional marketing because of fear of the perishability and seasonal nature of the mango, leading to significant price fluctuation. The major scope of this paper is to identify, study and model various factors, and their effect on ME and farmers' profit. After reviewing the available literature and taking experts opinion, eighteen factors were found which directly or indirectly affect ME. Interpretive Structural Modeling (ISM) is an ideal method to determine the key factors that influence ME. The developed ISM model is helpful for farmers to make appropriate decisions in the mango marketing system. After analyzing various factors, the following three factors are primarily responsible for improving ME and farmers' profit. These are lack of government control and assistance in the marketing system, lack of industrial and business approach in farming, and lack of education or low education levels of farmers.</div> <p class="padding-0" style="margin:12px -2px 0 -2px"><strong>Keywords</strong></p> <ul class="block list-inline list-inline-seprator margin-bottom-6 ltr"> <li class="padding-3"> <a class="tag_a" href="./?_action=article&kw=106223&_kw=Mango+Supply+Chain" >Mango Supply Chain</a> </li> <li class="padding-3"> <a class="tag_a" href="./?_action=article&kw=106224&_kw=Marketing+efficiency" >Marketing efficiency</a> </li> <li class="padding-3"> <a class="tag_a" href="./?_action=article&kw=106225&_kw=Interpretive+Structural+Modeling" >Interpretive Structural Modeling</a> </li> <li class="padding-3"> <a class="tag_a" href="./?_action=article&kw=106226&_kw=MICMAC+analysis" >MICMAC analysis</a> </li> </ul> </div> <hr> <div class="page_break"></div> <div class="panel"> <div class="panel-heading card-header"> <h4 class="panel-title "> <a data-toggle="collapse" data-parent="#accordions" href="#collapsesRef"><i class="fa fa-plus"></i> References</a> </h4> </div> <div id="collapsesRef" class="panel-collapse collapse"> <div class="panel-body justify"> <div class="padding-3 margin-top-3 ltr justify">Agriculture Census (2014). 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(2021). Interpretive Structural Modeling (ISM) for analysis of factors affecting marketing efficiency of fresh mango supply Chain: Indian Perspective. <em>International Journal of Supply and Operations Management</em>, 8(4), 416-438. doi: 10.22034/IJSOM.2021.4.4</p> </div> </div> </div> </div> <div id="cite-mla" class="modal fade" tabindex="-1" role="dialog" aria-labelledby="myModalLabel" aria-hidden="true"> <div class="modal-dialog"> <div class="modal-content">  <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"><span aria-hidden="true">×</span></button> <h4 class="modal-title" id="myModalLabel">MLA</h4> </div>  <div class="modal-body"> <p>Nandu Durge; Shankar Mantha; Vikas Phalle. "Interpretive Structural Modeling (ISM) for analysis of factors affecting marketing efficiency of fresh mango supply Chain: Indian Perspective". <em>International Journal of Supply and Operations Management</em>, 8, 4, 2021, 416-438. doi: 10.22034/IJSOM.2021.4.4</p> </div> </div> </div> </div> <div id="cite-harvard" class="modal fade" tabindex="-1" role="dialog" aria-labelledby="myModalLabel" aria-hidden="true"> <div class="modal-dialog"> <div class="modal-content">  <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"><span aria-hidden="true">×</span></button> <h4 class="modal-title" id="myModalLabel">HARVARD</h4> </div>  <div class="modal-body"> <p>Durge, N., Mantha, S., Phalle, V. (2021). 'Interpretive Structural Modeling (ISM) for analysis of factors affecting marketing efficiency of fresh mango supply Chain: Indian Perspective', <em>International Journal of Supply and Operations Management</em>, 8(4), pp. 416-438. doi: 10.22034/IJSOM.2021.4.4</p> </div> </div> </div> </div> <div id="cite-vancouver" class="modal fade" tabindex="-1" role="dialog" aria-labelledby="myModalLabel" aria-hidden="true"> <div class="modal-dialog"> <div class="modal-content">  <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"><span aria-hidden="true">×</span></button> <h4 class="modal-title" id="myModalLabel">VANCOUVER</h4> </div>  <div class="modal-body"> <p>Durge, N., Mantha, S., Phalle, V. Interpretive Structural Modeling (ISM) for analysis of factors affecting marketing efficiency of fresh mango supply Chain: Indian Perspective. <em>International Journal of Supply and Operations Management</em>, 2021; 8(4): 416-438. doi: 10.22034/IJSOM.2021.4.4</p> </div> </div> </div> </div> </div> </div>   <section class="alternate padding-xxs"> </section>   <div class="container"> <footer id="footer"> <div class="scrollup" id="scroll" href="#"><span></span></div> <div class="row"> <div class="col-md-2">  <h4 class="">Explore Journal</h4> <ul class="footer-links list-unstyled"> <li id="fli_home"><a href="./">Home</a></li> <li id="fli_about"><a href="./journal/about">About Journal</a></li> <li id="fli_Edb"><a href="./journal/editorial.board">Editorial Board</a></li> <li id="fli_submit"><a href="./author">Submit Manuscript</a></li> <li id="fli_contactus"><a href="./journal/contact.us">Contact Us</a></li> <li id="fli_glossary"><a href="./journal/glossary">Glossary</a></li> <li id="fli_order_hrdj"><a href="./journal/subscription.form">Hard Copy Subscription</a></li> <li id="fli_sitemap"><a href="./sitemap.xml?usr">Sitemap</a></li> </ul>  </div> <div class="col-md-3">  <h4 class="">Latest News</h4> <ul class="footer-posts list-unstyled"> <li> <a href="./news?newsCode=173">SD of ISC: Sustainable Development of Intelligent Supply Chains based on Trends and Future Directions: Application of Novel Solution Techniques</a> <small class="ltr">2023-03-05</small> </li> </ul>  </div> <div class="col-md-3">  <div><p><a title="Linkedin" href="http://www.linkedin.com/company/ijsom?trk=eml-cp_mktg-btn-welcome-20120607%2F"><img src="images/linkedin.jpg" alt="linkedin" /></a></p></div>  </div> <div class="col-md-4">  <h4 class="">Newsletter Subscription</h4> <p>Subscribe to the journal newsletter and receive the latest news and updates</p> <form class="validate" action="" method="post" data-success="Subscription saved successfully." data-toastr-position="bottom-right"> <input type="hidden" name="_token" value="d1c742166a2fabd0333f16b68bc9e158c33380a7e5dcbf27"/> <div class="input-group"> <span class="input-group-addon"><i class="fa fa-envelope"></i></span> <input type="email" id="email" name="email" required="required" class="form-control required sbs_email" placeholder="Enter your Email" oninvalid="this.setCustomValidity('Enter a valid email address.')" oninput="this.setCustomValidity('')"> <span class="input-group-btn"> <button class="btn btn-primary mybtn" type="submit">Subscribe</button> </span> </div> </form>   <div class="margin-top-20"> <a class="noborder" href="" target="_blank" class="social-icon social-icon-border social-facebook pull-left block" data-toggle="tooltip" data-placement="top" title="Facebook"> <i class="fa fa-facebook-square" aria-hidden="true"></i> </a> <a class="noborder" href="" target="_blank" class="social-icon social-icon-border social-facebook pull-left block" data-toggle="tooltip" data-placement="top" title="Twitter"> <i class="fa fa-twitter-square" aria-hidden="true"></i> </a> <a class="noborder" href="" target="_blank" class="social-icon social-icon-border social-facebook pull-left block" data-toggle="tooltip" data-placement="top" title="Linkedin"> <i class="fa fa-linkedin-square" aria-hidden="true"></i> </a> <a class="noborder" href="./ju.rss" class="social-icon social-icon-border social-rss pull-left block" data-toggle="tooltip" data-placement="top" title="Rss"><i class="fa fa-rss-square" aria-hidden="true"></i></a> </div> </div> </div> <div class="copyright" style="position: relative"> <ul class="nomargin list-inline mobile-block"> <li>© Journal Management System. <span id='sp_crt'>Powered by <a target='_blank' href='https://www.sinaweb.net/'>Sinaweb</a></span></li> </ul> </div> </footer> </div>  </div>   <a href="#" id="toTop_old"></a>  <div id="preloader"> <div class="inner"> <span class="loader"></span> </div> </div>  <script type="text/javascript">var plugin_path = './themes/base/front/assets/plugins/';</script> <script type="text/javascript" src="./themes/base/front/assets/js/scripts.js?v=0.02"></script>   <script type="text/javascript"> $('ul.nav li.dropdown').hover(function() { if (window.matchMedia('(max-width: 767px)').matches) return; 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Interpretive Structural Modeling (ISM) for analysis of factors affecting marketing efficiency of fresh mango supply Chain: Indian Perspective