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0 1-1.414 1.414l-3.675-3.675ZM4 11a7 7 0 1 1 12.042 4.856 1.012 1.012 0 0 0-.186.186A7 7 0 0 1 4 11Z" fill="currentColor"></path></svg></a></div><div class="_6n20yd7 _6n20yd3"><div tabindex="-1" class="_14s4rj1"><input class="_14s4rj0 accessible-menu-checkbox" autocomplete="off" type="checkbox" id="header-2023-id-:R2qe:-menu-tgl-checkbox" role="switch" aria-label="Aiheet ja palvelut -valikko" aria-expanded="false" aria-controls="header-2023-id-:R2qe:-menu" data-testid="header-drawer-toggle-checkbox"/><label data-testid="header-drawer-toggle" class="c63d5h1 fck75q3 eopu3j0 _1svl7jy4" for="header-2023-id-:R2qe:-menu-tgl-checkbox" aria-labelledby="header-2023-id-:Rmqe:-bar-item"><div class="c63d5h0" id="header-2023-id-:Rmqe:-bar-item">Valikko</div><div class="_1svl7jy0" aria-hidden="true"><svg width="24" height="24" viewbox="0 0 24 24" fill="none" aria-hidden="true" class="_1svl7jy3 _1svl7jy1"><path d="M18.707 6.707a1 1 0 0 0-1.414-1.414L12 10.586 6.707 5.293a1 1 0 0 0-1.414 1.414L10.586 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7 0 1 1 12.042 4.856 1.012 1.012 0 0 0-.186.186A7 7 0 0 1 4 11Z" fill="currentColor"></path></svg><span class="fck75q3">Hae Ylen sisältöjä</span></a></div><div class="bqq79o3 bqq79o0"><ul class="_1d856qp0" id="header-2023-drawer-current-topics"><li><a href="/web/20240327130820/https://yle.fi/a/74-20010573" class="_1d856qp1 fck75q4 _15d48jz0" data-testid="header-drawer-current-topic-link">Venäjän hyökkäys</a></li><li><a href="/web/20240327130820/https://yle.fi/a/74-20078742" class="_1d856qp1 fck75q4 _15d48jz0" data-testid="header-drawer-current-topic-link">Lakot</a></li><li><a href="https://web.archive.org/web/20240327130820/https://yle.fi/aihe/abitreenit" class="_1d856qp1 fck75q4 _15d48jz0" data-testid="header-drawer-current-topic-link">Abitreenit</a></li></ul></div><ul class="bqq79o5 bqq79o0 bqq79o1" id="header-2023-drawer-submenu" style="--bqq79o4:6"><li class="bqq79o2"><a class="_1bvm4mm2 eopu3j0" href="/web/20240327130820/https://yle.fi/" data-testid="header-drawer-submenu-link"><span class="fck75q3">Etusivu</span></a></li><li><a class="_1bvm4mm2 eopu3j0" href="/web/20240327130820/https://yle.fi/uutiset" data-testid="header-drawer-submenu-link"><span class="fck75q3">Uutisia lyhyesti</span></a></li><li><a class="_1bvm4mm2 eopu3j0" href="/web/20240327130820/https://yle.fi/uutiset/tuoreimmat" data-testid="header-drawer-submenu-link"><span class="fck75q3">Tuoreimmat</span></a></li><li><a class="_1bvm4mm2 eopu3j0" href="/web/20240327130820/https://yle.fi/urheilu" data-testid="header-drawer-submenu-link"><span class="fck75q3">Urheilu</span></a></li><li><a class="_1bvm4mm2 eopu3j0" href="/web/20240327130820/https://yle.fi/saa" data-testid="header-drawer-submenu-link"><span class="fck75q3">Sää</span></a></li><li><a class="_1bvm4mm2 eopu3j0" href="/web/20240327130820/https://yle.fi/uutiset/paikallisuutiset" data-testid="header-drawer-submenu-link"><span class="fck75q3">Paikallisuutiset</span></a></li><li><a class="_1bvm4mm2 eopu3j0" href="/web/20240327130820/https://yle.fi/t/18-34837/fi" data-testid="header-drawer-submenu-link"><span class="fck75q3">Kotimaa</span></a></li><li><a class="_1bvm4mm2 eopu3j0" href="/web/20240327130820/https://yle.fi/t/18-34953/fi" data-testid="header-drawer-submenu-link"><span class="fck75q3">Ulkomaat</span></a></li><li><a class="_1bvm4mm2 eopu3j0" href="/web/20240327130820/https://yle.fi/t/18-220306/fi" data-testid="header-drawer-submenu-link"><span class="fck75q3">Politiikka</span></a></li><li><a class="_1bvm4mm2 eopu3j0" href="/web/20240327130820/https://yle.fi/t/18-204933/fi" data-testid="header-drawer-submenu-link"><span class="fck75q3">Talous</span></a></li><li><a class="_1bvm4mm2 eopu3j0" href="/web/20240327130820/https://yle.fi/kulttuuri" data-testid="header-drawer-submenu-link"><span class="fck75q3">Kulttuuri</span></a></li><li><a class="_1bvm4mm2 eopu3j0" href="/web/20240327130820/https://yle.fi/tiede" data-testid="header-drawer-submenu-link"><span class="fck75q3">Tiede</span></a></li><li><a class="_1bvm4mm2 eopu3j0" href="/web/20240327130820/https://yle.fi/luonto" data-testid="header-drawer-submenu-link"><span class="fck75q3">Luonto</span></a></li><li><a class="_1bvm4mm2 eopu3j0" href="https://web.archive.org/web/20240327130820/https://yle.fi/oppiminen" data-testid="header-drawer-submenu-link"><span class="fck75q3">Oppiminen</span></a></li><li><a class="_1bvm4mm2 eopu3j0" href="/web/20240327130820/https://yle.fi/t/18-215844/fi" data-testid="header-drawer-submenu-link"><span class="fck75q3">Kolumnit</span></a></li><li><a class="_1bvm4mm2 eopu3j0" href="https://web.archive.org/web/20240327130820/https://areena.yle.fi/1-3253227" data-testid="header-drawer-submenu-link"><span class="fck75q3">Uutiset viittomakielellä</span></a></li><li><a class="_1bvm4mm2 eopu3j0" href="/web/20240327130820/https://yle.fi/selkouutiset" data-testid="header-drawer-submenu-link"><span class="fck75q3">Selkouutiset</span></a></li><li><a class="_1bvm4mm2 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eopu3j0" href="/web/20240327130820/https://yle.fi/uutiset/rss" data-testid="header-drawer-submenu-link"><span class="fck75q3">RSS-syötteet</span></a></li></ul><div class="bqq79o0"><a href="https://web.archive.org/web/20240327130820/https://areena.yle.fi/" class="_1m3quf81 eopu3j0" data-testid="header-areena-promo"><svg viewbox="0 0 120 18" fill="none" xmlns="http://www.w3.org/2000/svg" class="_1m3quf80"><title>Yle Areena</title><path d="M17.9106 0.83486V17.1651C17.9106 17.6102 17.5266 18 17.1058 18H0.840919C0.383949 17.9992 0 17.6102 0 17.1644V0.83486C0 0.371663 0.383949 0 0.840919 0H17.1058C17.5266 0 17.9106 0.371663 17.9106 0.83486ZM6.94249 6.4098H6.65355C6.33634 6.4098 6.22877 6.60944 6.15104 6.95191L5.34467 10.4752H5.20647C4.90968 10.4855 4.77463 10.4444 4.67805 10.057L3.86148 6.94796L3.85284 6.91324C3.79081 6.67731 3.72093 6.40901 3.39508 6.40901H3.08965C2.81092 6.40901 2.65153 6.56289 2.65153 6.83197C2.65153 6.98032 2.69078 7.1989 2.77558 7.52163L3.64241 10.6291C3.80337 11.2375 4.14649 11.5089 4.75579 11.5089H5.1311C5.08163 11.7693 5.0196 12.0652 4.98192 12.1844C4.82959 12.6594 4.60111 12.7462 4.20617 12.7462C3.85755 12.7462 3.63064 12.7194 3.46496 12.6997L3.45083 12.6981C3.35347 12.687 3.27652 12.6784 3.2035 12.6784C2.97188 12.6784 2.83369 12.8236 2.83369 13.0674V13.2725C2.83369 13.529 2.96559 13.6213 3.10771 13.6821C3.32128 13.7791 3.58667 13.832 4.37655 13.832C5.18606 13.832 5.78593 13.3949 5.98222 12.6626C6.31906 11.4048 7.21887 7.61159 7.25734 7.44983C7.26205 7.43326 7.36413 7.02924 7.36413 6.83276C7.36334 6.58025 7.19375 6.4098 6.94249 6.4098ZM9.11113 3.79633H8.38093C8.24745 3.79633 7.84073 3.79633 7.84073 4.20192V4.52703C7.84073 4.65407 7.89647 4.94919 8.41469 4.94919H8.53717V11C8.53717 11.3456 8.61648 11.5602 9.00906 11.5602H9.24697C9.64819 11.5602 9.70237 11.2769 9.70237 11V4.64697C9.70237 4.32818 9.70237 3.79633 9.11113 3.79633ZM14.7432 10.4239C14.667 10.4239 14.5901 10.4389 14.5006 10.4563L14.4668 10.4626C14.2862 10.4989 13.9831 10.5596 13.5042 10.5596C12.2636 10.5596 12.1176 10.349 12.0783 9.37285H14.4503C14.9976 9.37285 15.2418 9.15664 15.2418 8.67213C15.2418 7.64237 15.0266 6.27171 13.165 6.27171C11.5931 6.27171 10.8919 7.12946 10.8919 9.05247C10.8919 10.9297 11.5452 11.6281 13.3016 11.6281C14.0318 11.6281 14.6097 11.5152 14.8366 11.4111C14.9811 11.3495 15.1138 11.2572 15.1138 11V10.8122C15.113 10.5699 14.9748 10.4239 14.7432 10.4239Z" fill="currentColor"></path><path d="M12.0846 8.41359C12.1301 7.57715 12.4701 7.20312 13.1831 7.20312H13.1838C13.8614 7.20312 14.1661 7.56532 14.1975 8.41202L12.0846 8.41359Z" fill="currentColor"></path><path d="M31.4197 13.2932H25.348L23.7136 18.0002H20.0957L26.4898 0.198242H30.7749L37.0436 18.0002H33.1032L31.4197 13.2932ZM28.4689 3.60924L26.1405 10.5302H30.6719L28.4689 3.60924Z" fill="currentColor"></path><path d="M49.178 18L45.1885 11.925H42.4616V18H38.9421V0.621C38.9421 0.621 41.1944 0 45.2332 0C49.8676 0 52.6393 1.62 52.6393 5.2515C52.6393 8.9595 50.3601 10.5525 48.7258 11.277L53.3826 18H49.178ZM42.466 9.1125H46.4556C48.1661 8.3925 48.9586 7.47 48.9586 5.6025C48.9586 3.6585 47.5706 2.889 45.2914 2.889C43.8541 2.889 42.466 3.1365 42.466 3.1365V9.1125Z" fill="currentColor"></path><path d="M55.4691 17.9996V0.24707H67.5319V3.25757H59.0109V7.71257H66.3677V10.6016H59.0109V14.9846H67.7558V17.9996H55.4691Z" fill="currentColor"></path><path d="M70.3842 17.9996V0.24707H82.4469V3.25757H73.926V7.71257H81.2828V10.6016H73.926V14.9846H82.6708V17.9996H70.3842Z" fill="currentColor"></path><path d="M88.7872 17.9996H85.2947V0.24707H88.5633L97.1111 11.4746V0.24707H100.631V17.9996H97.9798L88.7872 6.20057V17.9996Z" fill="currentColor"></path><path d="M113.831 13.2932H107.759L106.129 18.0002H102.511L108.901 0.198242H113.186L119.455 18.0002H115.514L113.831 13.2932ZM110.884 3.60924L108.556 10.5302H113.087L110.884 3.60924Z" fill="currentColor"></path></svg><p class="_1m3quf82 fck75q2">Sarjat. Podcastit. Suorat.</p></a></div><ul class="bqq79o6 bqq79o0" id="header-2023-drawer-sitemenu"><li><a class="_1bvm4mm2 eopu3j0" href="https://web.archive.org/web/20240327130820/https://svenska.yle.fi/" lang="sv" data-testid="header-drawer-sitemenu-link"><span class="fck75q3">Svenska</span></a></li><li><a class="_1bvm4mm2 eopu3j0" href="/web/20240327130820/https://yle.fi/sapmi" lang="se" data-testid="header-drawer-sitemenu-link"><span class="fck75q3">Sápmi</span></a></li><li><a class="_1bvm4mm2 eopu3j0" href="/web/20240327130820/https://yle.fi/news" lang="en" data-testid="header-drawer-sitemenu-link"><span class="fck75q3">News</span></a></li><li><a class="_1bvm4mm2 eopu3j0" href="/web/20240327130820/https://yle.fi/novosti" lang="ru" data-testid="header-drawer-sitemenu-link"><span class="fck75q3">Новости</span></a></li><li><a class="_1bvm4mm2 eopu3j0" href="/web/20240327130820/https://yle.fi/novyny" lang="uk" data-testid="header-drawer-sitemenu-link"><span class="fck75q3">Новини</span></a></li><li><a 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class="aw-1ag6w51 nvljT"><a href="/web/20240327130820/https://yle.fi/t/18-209223/fi" aria-label="Lisää artikkeleita aiheesta Ihmissuhteet" class="aw-l7odld jXfkxq">Ihmissuhteet</a></div><h1 class="sc-aXZVg cZXpWU yle__article__heading yle__article__heading--1">Suomalaiset käyttävät deittisovelluksia niin paljon, että tutkijatkin yllättyivät</h1><p class="aw-1gybjub aw-5vja16 jxdWmn eeXVLF yle__article__paragraph">Turun yliopiston kauppakorkeakoulu selvitti suomalaisten nettideittailua. Käyttäjät kertoivat, että suurin syy käyttää sovelluksia on tosirakkauden etsiminen.</p><div class="aw-e30oo3 blLbha"></div><figure class="aw-u5oz0a clzEhy yle__article__figure"><script type="application/ld+json">{"@id":"74-20081120","@context":"https://web.archive.org/web/20240327130820/https://schema.org","video":{"@type":"VideoObject","description":"Erikoistutkija Jukka Vahlo Turun kauppakorkeakoulusta kertoo, miksi suomalaiset käyttävät deittisovelluksia.","name":"Suomalaiset etsivät tosirakkautta","thumbnailUrl":"https://web.archive.org/web/20240327130820/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-42973859c268d07fd2f","uploadDate":"2024-03-27T11:16:44+02:00"}}</script><div class="aw-1a00tic ircCun"><div><div data-testid="video-player" class="aw-1kfkhk6 kyBcqJ"></div></div></div><figcaption class="aw-kr26k0 iEoONW"><span>Erikoistutkija Jukka Vahlo Turun kauppakorkeakoulusta kertoo, miksi suomalaiset käyttävät deittisovelluksia.</span></figcaption></figure><div class="aw-1wk2icm iaIVgA"><div class="aw-qww0lc eFtfQt"><div class="aw-x5rn7a iKNQRH"><span class="aw-z7z0zi hEWAhM">Anni Kavander</span></div></div></div><div class="aw-1hwlbbb iumvhG"><div class="aw-64d2lh cPAYLb"><div class="aw-kzjed4 dgiUVP yle__article__date"><time class="aw-lsqctp jPSFYl yle__article__date--published" datetime="2024-03-27T13:40:40+02:00">13:40</time></div></div><a href="https://web.archive.org/web/20240327130820/https://yle.onelink.me/46xJ/07zyq6zz?deep_link_sub1=74-20081120" class="aw-pqa0kd GtYAc">Avaa Yle-sovelluksessa<svg width="24" height="24" viewbox="0 0 24 24" fill="none" aria-hidden="true"><path d="M15 2a1 1 0 1 0 0 2h3.586l-9.293 9.293a1 1 0 1 0 1.414 1.414L20 5.414V9a1 1 0 1 0 2 0V3a1 1 0 0 0-1-1h-6ZM5 7a1 1 0 0 0-1 1v11a1 1 0 0 0 1 1h11a1 1 0 0 0 1-1v-6a1 1 0 0 1 2 0v6a3 3 0 0 1-3 3H5a3 3 0 0 1-3-3V8a3 3 0 0 1 3-3h6a1 1 0 1 1 0 2H5Z" fill="currentColor"></path></svg></a><div class="aw-itub5i eehAxh"><div><button aria-label="Jaa artikkeli" aria-disabled="false" id="share-menu-button" aria-haspopup="true" class="Buttonstyles__ButtonBase-sc-17sr1bx-0 Buttonstyles__ButtonText-sc-17sr1bx-3 jrqhnK kvhUhF"><span class="Buttonstyles__iconSize-sc-17sr1bx-4 Buttonstyles__IconWrapper-sc-17sr1bx-6 cazOWd dPcqZv yds-button__icon"><svg width="24" height="24" viewbox="0 0 24 24" fill="none" aria-hidden="true" class="aw-wi5224 fZrvxl"><path fill-rule="evenodd" clip-rule="evenodd" d="M12.43 3.078a1 1 0 0 1 1.087.207l8.182 8a1 1 0 0 1 0 1.43l-8.182 8a1 1 0 0 1-1.7-.715v-3.855h-.008c-1.968.029-3.972.988-5.827 2.417L3.61 20.389a1 1 0 0 1-1.592-.981l.5-2.597.014-.062c.23-.883.58-1.911.986-2.865.4-.94.88-1.876 1.387-2.532.964-1.246 2.07-2.138 3.405-2.709 1.057-.45 2.219-.684 3.508-.76V4a1 1 0 0 1 .612-.922Zm1.388 3.298v3.48h-1c-1.529 0-2.727.202-3.722.627-.984.42-1.826 1.081-2.609 2.093-.351.454-.753 1.206-1.129 2.09a19.46 19.46 0 0 0-.874 2.525l.277-.213c2.023-1.559 4.445-2.798 7.028-2.833h2.029v3.479L19.57 12l-5.752-5.624Z" fill="currentColor"></path></svg></span><span class="Buttonstyles__TextWrapper-sc-17sr1bx-7 WDnuQ yds-button__text">Jaa</span></button></div></div></div></header><section class="yle__article__content"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Suomalaisten deittipalveluiden käytöstä on saatu uutta tietoa. Suomalaisten treffailutottumuksia selvitti Turun yliopiston kauppakorkeakoulu.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Tutkimus on uraauurtava. Suomalaisten deittipalveluiden käytöstä ei ole olemassa laajaa tutkimustietoa, vaikka deittikulttuuri on ollut murroksessa jo vuosikymmenen ajan.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Tulokset onnistuivat yllättämään tutkijatkin. Kävi nimittäin ilmi, että hieman yli puolet suomalaisista aikuisista oli vähintäänkin kerran kokeillut jotakin markkinoilla olevaa deittisovellusta.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Yllätyimme siitä, että nämä palvelut ovat erittäin laajasti käytössä, erikoistutkija <strong class="aw-ak79eh hgoSon yle__article__strong">Jukka Vahlo</strong> Turun yliopiston kauppakorkeakoulusta sanoi <a class="aw-iao6s4 drtaeR yle__article__link" href="https://web.archive.org/web/20240327130820/https://areena.yle.fi/1-68895432" role="link">Yle aamun haastattelussa</a>.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Deittikulttuuri on siirtynyt miltei kokonaan sosiaalisen median piiriin. Tällä hetkellä noin viidesosa suomalaisista deittailee, ja heistä valtaosa, 80 prosenttia käyttää siihen jotakin sovellusta. Deittisovelluksista suosituin on Tinder.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Vain viidennes siis deittailee perinteisellä tavalla ilman sosiaalisen median palveluita.</p><ul class="aw-1jjocuh gDZyJS yle__article__list yle__article__list--ul"><li class="aw-1j7gwms hMTTZC"><em class="aw-18vh2pl bZqHKZ yle__article__emphasis">Kuuntele myös Uutispodcastin jakso aiheesta:</em></li></ul><figure class="aw-d7wn69 dMVdkR yle__article__figure"><script type="application/ld+json">{"@id":"74-20081120","@context":"https://web.archive.org/web/20240327130820/https://schema.org","audio":{"@type":"AudioObject"}}</script><div class="aw-1fe49d7 gMIksm"><div class="aw-1io1lyd kPRuwh"><div class="aw-1txqavw hPwGAI"><strong class="aw-1bgq5a3 cIiQSU">Seksiä vai sielunkumppaneita? Tutkimus valottaa miksi suomalaiset tinderöivät</strong></div><div class="aw-1be5iq5 kNhZLs"><div class="aw-1njknqq fzkeHx"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcset="https://web.archive.org/web/20240327130820im_/https://images.cdn.yle.fi/image/upload/ar_1.0,c_fill,g_faces,h_104,w_104/dpr_2.0/q_auto:eco/f_auto/fl_lossy/13-1-61894955-1704784432483 2x, https://web.archive.org/web/20240327130820im_/https://images.cdn.yle.fi/image/upload/ar_1.0,c_fill,g_faces,h_104,w_104/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-1-61894955-1704784432483 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcset="https://web.archive.org/web/20240327130820im_/https://images.cdn.yle.fi/image/upload/ar_1.0,c_fill,g_faces,h_135,w_135/dpr_2.0/q_auto:eco/f_auto/fl_lossy/13-1-61894955-1704784432483 2x, https://web.archive.org/web/20240327130820im_/https://images.cdn.yle.fi/image/upload/ar_1.0,c_fill,g_faces,h_135,w_135/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-1-61894955-1704784432483 1x"/><img alt="" src="https://web.archive.org/web/20240327130820im_/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_75,w_135/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-1-61894955-1704784432483" class="aw-1l9m598 bTKagC"/></picture></div></div></div><div class="aw-1wtbyt7 fGbgLq"><div></div></div></div></figure><h2 class="sc-gEvEer dSgPhs yle__article__heading yle__article__heading--2">Miehet suurentelevat saavutuksiaan</h2><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Tutkimuksen mukaan miehet ja naiset käyttävät deittisovelluksia suunnilleen yhtä paljon.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Se on Vahlon mukaan ”suomalainen erikoisuus” – ainakin verrattuna yhdysvaltalaistutkimuksiin, joissa miesten on todettu käyttävän deittipalveluita naisia enemmän.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Meillä tasa-arvo toteutuu tässäkin mielessä, Vahlo naurahtaa.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Kuitenkin sovellusten aktiivisimmassa käyttäjäkunnassa enemmistö on miehiä myös Suomessa.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Tutkimuksen mukaan sekä miehet että naiset muokkaavat kuviaan palveluissa edustavimmiksi tai käyttävät profiileissaan vanhoja valokuvia.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Eri sukupuolten edustajat kertoivat kuvailevansa itseään profiileissaan totuudenmukaisesti, mutta miehet tuppasivat pörhistelemään saavutuksillaan naisia enemmän.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Miehet käyttävät hieman enemmän värikynää kuvauksissaan. He kertovat itsestään ylipositiivisia kuvauksia urasaavutuksistaan ja muista saavutuksistaan, Vahlo sanoo.</p><aside class="aw-hvvcsw iWkivn yle__article__aside" aria-label="Faktalaatikko"><div class="aw-x2e1x8 cpdveM"><h2 class="sc-gEvEer dSgPhs yle__article__heading yle__article__heading--2">Tutkimuksen tulokset pähkinänkuoressa</h2><ul class="aw-1jjocuh gDZyJS yle__article__list yle__article__list--ul"><li class="aw-1j7gwms hMTTZC">Suomalaisista aikuisista 53 prosenttia on vähintäänkin kokeillut jotain deittipalvelua.</li><li class="aw-1j7gwms hMTTZC">Viidesosa suomalaisista deittailee tavalla tai toisella. Heistä 80 prosenttia käyttää deittisovellusta.</li><li class="aw-1j7gwms hMTTZC">Deittipalveluista suosituin on Tinder. Sitä käytti 60 prosenttia kaikista deittipalveluiden käyttäjistä.</li><li class="aw-1j7gwms hMTTZC">Miehet ja naiset käyttävät deittisovelluksia melkein yhtä paljon. Aktiivisesta käyttäjäkunnasta enemmistö on miehiä (60%).</li><li class="aw-1j7gwms hMTTZC">Yleisimmät syyt käyttää palveluita oli rakkaus- ja ystävyyssuhteiden etsiminen.</li><li class="aw-1j7gwms hMTTZC">Suurin osa käyttäjistä on sinkkuja.</li><li class="aw-1j7gwms hMTTZC">Tutkimus toteutettiin edustavalla kyselytutkimuksella, johon vastasi noin tuhat suomalaista ympäri maata.</li></ul></div></aside><h2 class="sc-gEvEer dSgPhs yle__article__heading yle__article__heading--2">Rakkautta tositarkoituksella</h2><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Deittisovelluksiin liitetään usein stereotypia siitä, että palveluista etsitään pääsääntöisesti seksisuhteita.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Näin ei kuitenkaan ole, vaan käyttäjien yleisin motiivi oli nimenomaan tosirakkauden etsiminen. Se kielii Valhon mukaan siitä, että perinteinen deittailu on siirtynyt sovellusten piiriin.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Sieltä haetaan elämänkumppaneita. Se on kaikkein tärkein syy sekä miehillä että naisilla.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Tutkijoiden yllätykseksi toiseksi suosituin syy palveluiden käyttöön oli ystävyyssuhteiden hakeminen. Ystäviä etsivät erityisesti palveluiden nuorimmat ja vanhimmat käyttäjät.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Voisi ajatella, että nuorilla arkielämän kohtaamisia ei kerry samalla lailla kuin online-kulttuuria edeltävinä aikoina.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Palveluista toki haetaan myös seksisuhteita, mutta se oli syiden joukossa vähemmän merkittävä.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Sieltä löytyy tietty aktiiviporukka, joka hakee nimenomaan erilaisia seksikohtaamisia ja ehkä kokeilee omia seksuaalisia kiinnostuksen kohteita palveluiden kautta, Vahlo sanoo.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Suurin osa palveluiden käyttäjistä on sinkkuja, mutta aktiivikäyttäjistä 15 prosenttia oli avo- tai avioliitossa.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Kenties varatutkin ihmiset hakevat elämäänsä erilaisia seikkailuja ja jännitystä palveluiden kautta.</p><h2 class="sc-gEvEer dSgPhs yle__article__heading yle__article__heading--2">Osa pettyy pinnallisuuteen</h2><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Suomalaiset olivat deittisovelluksiin pääsääntöisesti melko tyytyväisiä, mutta osa koki myös treffailu-uupumusta ja oli pettynyt deittikulttuurin pinnallisuuteen.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Toisaalta leikinomaisuus, vapaa itseilmaisu ja se, että voi rauhassa kokeilla turvallisesti erilaisia asioita ja kohdata ihmisiä, on se myönteinen puoli, Vahlo sanoo.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph"><em class="aw-18vh2pl bZqHKZ yle__article__emphasis">Katso koko Yle aamun haastattelu:</em></p><figure class="aw-u5oz0a crkERF yle__article__figure"><script 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