CINXE.COM

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class="container breadcrumb--dark pl-md-0"> <ul class="breadcrumb"><li><a href="https://www.eventbrite.com/">Eventbrite</a></li><span class="separator">   </span><li><a href="https://www.eventbrite.com/organizer/">Organizer</a></li><span class="separator">   </span><li><a href="https://www.eventbrite.com/blog/">Home</a></li><span class="separator">   </span><li><span class="last">How Pros Build and Optimize Their Event Marketing Budget</span></li></ul></div> <div class="article-hero container hero--community-pink"> <div class="row align-items-center"> <div class="col-lg-10 order-12 order-lg-1 article-hero__details"> <a href="https://www.eventbrite.com/blog/category/community/" class="badge badge--community-pink">Community</a> <div class="read-time color-primary"> </div> <h1 class="header header-4 color-primary"> How Pros Build and Optimize Their Event Marketing Budget </h1> <div class="date color-primary"> <a href="https://www.eventbrite.com/blog/author/karli-jaenike/" class="color-primary"> by Karli Jaenike </a> <span class="dot"></span> <span>Nov 15 2024</span> </div> </div> <div class="col-lg-10 order-1 order-lg-12 img-center"> <picture > <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image1-min-1-300x169.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image1-min-1-500x281.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image1-min-1-540x304.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image1-min-1-600x337.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image1-min-1-720x405.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image1-min-1-768x432.webp 768w" sizes="( min-width: 1140px ) 50vw, ( min-width: 992px ) 50vw, ( min-width: 769px ) 100vw, ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" /> <img class="img-fluid jfei-enhanced" src="https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image1-min-1-768x432.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image1-min-1-300x169.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image1-min-1-500x281.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image1-min-1-540x304.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image1-min-1-600x337.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image1-min-1-720x405.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image1-min-1-768x432.png 768w" sizes="( min-width: 1140px ) 50vw, ( min-width: 992px ) 50vw, ( min-width: 769px ) 100vw, ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" /> </picture> </div> </div> </div> <main id="post-single" class="block-post read-progress-article" role="main" aria-label="Content"> <!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"> <html><body><div class="wp-block-group alignfull is-layout-constrained wp-block-group-is-layout-constrained"> <p>With marketing costs skyrocketing and competition growing fierce, standing out in the crowded event industry isn’t just about creative ads anymore. </p> <p>Millions of events take place every year, and without a carefully crafted budget, you risk overspending without seeing the results. Strategic spending is more important than ever to ensure every marketing dollar works toward selling out your next event.</p> <p>That’s why we’ve created this guide. Here at Eventbrite, we help over 850,000 creators each year to plan and promote their events. Now, we want to help you.</p> <p>Read on to find out how to create an event marketing budget, <a href="https://www.eventbrite.com/blog/academy/the-event-budget-template-you-need-to-keep-on-track/" target="_blank" rel="noreferrer noopener">download our free event budget template</a>, and get pro event marketing tips to stretch your budget even further.</p> <h5 class="wp-block-heading"><strong>Table of contents</strong></h5> <div style="height:5px" aria-hidden="true" class="wp-block-spacer"></div> <p><a href="#create-event-marketing-budget">Why is it important to create an event marketing budget?</a></p> <div style="height:5px" aria-hidden="true" class="wp-block-spacer"></div> <p><a href="#build-event-marketing-budget">How to build your event marketing budget</a></p> <div style="height:5px" aria-hidden="true" class="wp-block-spacer"></div> <p><a href="#pro-tips-event-marketing-budget">Pro tips to make your marketing budget go further</a></p> <div style="height:5px" aria-hidden="true" class="wp-block-spacer"></div> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full w-100 size-full"> <picture> <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image4-min-1-preview-30x16.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image4-min-1-preview-30x16.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image4-min-1-preview-30x16.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image4-min-1-preview-30x16.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image4-min-1-preview-30x16.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image4-min-1-preview-30x16.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image4-min-1-preview-30x16.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image4-min-1-preview-30x16.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image4-min-1-preview-30x16.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image4-min-1-preview-30x16.webp 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image4-min-1-300x169.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image4-min-1-500x281.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image4-min-1-540x304.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image4-min-1-600x337.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image4-min-1-720x405.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image4-min-1-768x432.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image4-min-1-960x540.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image4-min-1-1140x641.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image4-min-1-1536x864.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image4-min-1.webp 1999w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image4-min-1-preview-30x16.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image4-min-1.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image4-min-1-preview-30x16.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image4-min-1-preview-30x16.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image4-min-1-preview-30x16.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image4-min-1-preview-30x16.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image4-min-1-preview-30x16.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image4-min-1-preview-30x16.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image4-min-1-preview-30x16.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image4-min-1-preview-30x16.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image4-min-1-preview-30x16.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image4-min-1-preview-30x16.png 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image4-min-1-300x169.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image4-min-1-500x281.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image4-min-1-540x304.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image4-min-1-600x337.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image4-min-1-720x405.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image4-min-1-768x432.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image4-min-1-960x540.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image4-min-1-1140x641.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image4-min-1-1536x864.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image4-min-1.png 1999w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" alt="Performer sings at outdoor event" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-433580"> </picture><figcaption class="wp-element-caption"><strong>SoulfulofNoise </strong>/ Soulful Sundays / Los Angeles, CA<br></figcaption> </figure> <h2 class="wp-block-heading" id="create-event-marketing-budget">Why is it important to create an event marketing budget?</h2> <p>There’s no point beating around the bush: event costs are rising. </p> <p>In Eventbrite’s <a href="https://www.eventbrite.com/l/event-trends/" target="_blank" rel="noreferrer noopener">2024 TRNDS report</a>, 60% of event organizers told us they were planning to raise their ticket prices in 2024 because of increased expenses. Some of those rising costs are due to price hikes in utilities and event spaces that affect in-person events. But <a href="https://www.eventbrite.com/blog/event-marketing/" target="_blank" rel="noreferrer noopener">event marketing</a> overheads have gone up, too, impacting hybrid and virtual events.</p> <p>According to researchers at WordStream, the average cost per click (CPC) for digital ads rose <a href="https://www.wordstream.com/blog/2024-google-ads-benchmarks" target="_blank" rel="noreferrer noopener">10% in 2024</a>. Meanwhile, the average cost per lead (CPL) has shot up by 20% — and Facebook’s <a href="https://www.investopedia.com/terms/c/cpm.asp" target="_blank" rel="noreferrer noopener">cost per mille (CPM)</a> has risen from $5.61 in 2023 to <a href="https://www.businessofapps.com/marketplace/facebook-marketing/research/facebook-ads-cost/" target="_blank" rel="noreferrer noopener">$8.96 in 2024</a>. </p> <p>But enough number bombing — you get the idea. Right now, it costs more than ever to reach your target audience and promote your upcoming event. Every penny counts, which is where an event marketing budget can help.</p> <p>By creating an accurate event marketing budget, you can make the most of your resources and successfully market your event without overspending. But don’t panic if you’re new to <a href="https://www.eventbrite.com/resources/event-marketing/" target="_blank" rel="noreferrer noopener">event marketing</a>. We’ll walk you through the process of building your budget from scratch.</p> <p></p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full w-100 size-full"> <picture> <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image6-1-preview-30x27.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image6-1-preview-30x27.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image6-1-preview-30x27.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image6-1-preview-30x27.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image6-1-preview-30x27.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image6-1-preview-30x27.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image6-1-preview-30x27.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image6-1-preview-30x27.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image6-1-preview-30x27.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image6-1-preview-30x27.webp 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image6-1-300x271.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image6-1-500x452.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image6-1-540x489.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image6-1-600x543.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image6-1-720x652.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image6-1-768x695.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image6-1-960x869.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image6-1-1140x1032.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image6-1-1536x1390.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image6-1.webp 1999w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image6-1-preview-30x27.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image6-1.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image6-1-preview-30x27.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image6-1-preview-30x27.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image6-1-preview-30x27.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image6-1-preview-30x27.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image6-1-preview-30x27.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image6-1-preview-30x27.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image6-1-preview-30x27.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image6-1-preview-30x27.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image6-1-preview-30x27.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image6-1-preview-30x27.png 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image6-1-300x271.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image6-1-500x452.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image6-1-540x489.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image6-1-600x543.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image6-1-720x652.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image6-1-768x695.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image6-1-960x869.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image6-1-1140x1032.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image6-1-1536x1390.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image6-1.png 1999w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" alt='Example of an event marketing budget showing a breakdown that includes items like "event branding", "social media marketing", and "digital marketing"' width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-433588"> </picture> </figure> <h2 class="wp-block-heading" id="build-event-marketing-budget">How to build your event marketing budget</h2> <p>Marketing costs are a large chunk of your overall event expenses. That’s why creating a separate and detailed event marketing budget is an important exercise in its own right. Once you have your marketing budget straight, you can add the number to our free event budget template, which we’ll come to shortly.</p> <p>But first, let’s talk about how to accurately estimate your event marketing costs.</p> <h3 class="wp-block-heading">1. Establish your campaign goals</h3> <p>As an event marketer, your first step is to create goals for your event marketing campaign. Those goals will help you decide who you’re trying to reach, where to reach them, and how much it’ll cost.</p> <p>Your campaign goals might be tangible financial event goals. For example:</p> <ul class="wp-block-list"> <li>How many tickets do you need to sell to generate a profit? </li> <li>What profit margin would you like to generate? </li> <li>How much do you want to increase your ticket sales by?</li> </ul> <p>But they could also be intangible marketing goals, such as:  </p> <ul class="wp-block-list"> <li>Increasing awareness about an important cause</li> <li>Building a sense of community for a certain group of people.</li> </ul> <p>How can you reach people and what sort of content should you promote to achieve these goals?</p> <p>Use the answers to these questions to create SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) goals for your event marketing campaign. </p> <p></p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full w-100 size-full"> <picture> <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image5-min-1-preview-30x16.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image5-min-1-preview-30x16.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image5-min-1-preview-30x16.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image5-min-1-preview-30x16.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image5-min-1-preview-30x16.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image5-min-1-preview-30x16.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image5-min-1-preview-30x16.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image5-min-1-preview-30x16.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image5-min-1-preview-30x16.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image5-min-1-preview-30x16.webp 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image5-min-1-300x169.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image5-min-1-500x281.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image5-min-1-540x304.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image5-min-1-600x337.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image5-min-1-720x405.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image5-min-1-768x432.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image5-min-1-960x540.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image5-min-1-1140x641.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image5-min-1-1536x864.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image5-min-1.webp 1999w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image5-min-1-preview-30x16.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image5-min-1.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image5-min-1-preview-30x16.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image5-min-1-preview-30x16.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image5-min-1-preview-30x16.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image5-min-1-preview-30x16.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image5-min-1-preview-30x16.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image5-min-1-preview-30x16.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image5-min-1-preview-30x16.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image5-min-1-preview-30x16.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image5-min-1-preview-30x16.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image5-min-1-preview-30x16.png 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image5-min-1-300x169.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image5-min-1-500x281.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image5-min-1-540x304.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image5-min-1-600x337.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image5-min-1-720x405.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image5-min-1-768x432.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image5-min-1-960x540.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image5-min-1-1140x641.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image5-min-1-1536x864.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image5-min-1.png 1999w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" alt="Friends pose at fireworks party" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-433584"> </picture><figcaption class="wp-element-caption"><strong>Acme Feed + Seed</strong> / Acme’s 4th of July Rooftop Party Downtown Nashville / Nashville, TN</figcaption> </figure> <h3 class="wp-block-heading">2. Identify your target audience</h3> <p>Before you can assess the scope of your event marketing campaign (and its cost), you need to identify your target audience.</p> <ul class="wp-block-list"> <li>What sort of community are you promoting your event to? </li> <li>What’s your target age group for this type of event? </li> <li>What sort of interests do your potential customers have? </li> <li>Where does your target audience congregate in person and online?</li> </ul> <p>These questions will help you form a clear picture of your audience. After all, some social platforms charge more for ads than others, and physical ads like <a href="https://www.billups.com/articles/billboard-advertising-costs" target="_blank" rel="noreferrer noopener">billboards</a> can vary in cost dramatically from city to city. So you need to know which one is the best for <em>your</em> people.</p> <p>Audience size plays a big factor in terms of cost, too. After all, bigger campaigns to reach tens of thousands of people are going to cost more. But advanced targeting to reach small, specific groups can end up costing a lot, too.</p> <p><a href="https://www.linkedin.com/in/ndrogers/" target="_blank" rel="noreferrer noopener">Nick Lee-</a><a href="https://www.linkedin.com/in/ndrogers/" target="_blank" rel="noopener">Rogers</a>, Head of Experimental at the <a href="https://hatch.group/" target="_blank" rel="noreferrer noopener">Hatch Group</a>, says it’s essential for you to gather as much detail as possible to understand who you want to target and where you can speak to them.</p> <p>“At a basic level, do desk research into other similar events and look at the type of people who typically go — have a look on websites, social channels, and user-generated photos and videos to get a flavor of who’s usually interested in what you’re offering,” he says.</p> <p>“There are also more scientific tools and surveys — such as YouGov polls and Kantar surveys — which can give a really rich insight into the demographics of those who attend certain events.”</p> <h3 class="wp-block-heading">3. Select your marketing channels</h3> <p>Next, choose your primary marketing channels based on your market research — consider your target audience, where to reach them, and your budget.</p> <p>You may need to prioritize certain channels depending on your budget, but focusing on the right is key. If you’re on a budget, you can combine your approach to easily target your most important channels.</p> <p>For example, partnering with a leading <a href="https://www.eventbrite.com/blog/event-management-software/" target="_blank" rel="noreferrer noopener">event management software</a> like Eventbrite to plan and promote your next big event includes seamless integrations with <a href="https://www.eventbrite.com/blog/tiktok-integration/" target="_blank" rel="noreferrer noopener">TikTok</a> and <a href="https://www.eventbrite.com/l/facebook/" target="_blank" rel="noreferrer noopener">Facebook</a>. People who see your ads on these channels can buy tickets in just a few swipes without even leaving their social apps.</p> <p>Consider the content requirements for different channels and what you already have that you could re-hash. For example, do you already have video content banked for promoting your event on TikTok or YouTube? Or is content creation something you need to budget for, too?</p> <p>Ultimately, you want to focus your efforts on platforms you’re able to produce content for more effectively.</p> <h3 class="wp-block-heading">4. Compile a list of your event marketing costs</h3> <p>Once you’ve selected your event marketing platforms, list the estimated costs. To calculate these, break them down into projected fixed and variable costs.</p> <p>Examples of fixed costs might include:</p> <ul class="wp-block-list"> <li>Commissioning a design agency to produce a suite of assets for <a href="https://www.eventbrite.com/blog/ultimate-guide-to-event-branding-ds00/" target="_blank" rel="noreferrer noopener">event branding</a></li> <li>Digital display ads on a newspaper or magazine website</li> <li>Renting a billboard for a certain number of days</li> <li>A 30-second ad on a radio station or streaming platform like <a href="https://www.eventbrite.com/apps/spotify/" target="_blank" rel="noreferrer noopener">Spotify</a></li> </ul> <p>But you also have variable costs. These are a little trickier.</p> <p>As the name suggests, variable marketing costs change depending on factors such as the number of people you’re trying to reach, the date you want to advertise, and your campaign goals.</p> <p>Examples of your variable marketing costs include:</p> <ul class="wp-block-list"> <li>Pay-per-click (PPC) listings on Google Ads</li> <li>Email marketing platforms like <a href="https://www.eventbrite.com/apps/mailchimp/" target="_blank" rel="noreferrer noopener">Mailchimp</a>, which charges different prices for email campaigns based on your audience size</li> <li>SMS marketing</li> <li>Promoting your event listing through <a href="https://www.eventbrite.com/l/eventbrite-ads/" target="_blank" rel="noreferrer noopener">Eventbrite Ads</a></li> </ul> <p>To create as accurate an estimate as possible, reach out to different platforms or advertising spots to get accurate quotes for the services you’ll need to achieve your campaign goals.</p> <p></p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full w-100 size-full"> <picture> <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image2-min-1-preview-30x16.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image2-min-1-preview-30x16.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image2-min-1-preview-30x16.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image2-min-1-preview-30x16.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image2-min-1-preview-30x16.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image2-min-1-preview-30x16.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image2-min-1-preview-30x16.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image2-min-1-preview-30x16.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image2-min-1-preview-30x16.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image2-min-1-preview-30x16.webp 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image2-min-1-300x169.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image2-min-1-500x281.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image2-min-1-540x304.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image2-min-1-600x337.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image2-min-1-720x405.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image2-min-1-768x432.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image2-min-1-960x540.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image2-min-1-1140x641.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image2-min-1-1536x864.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image2-min-1.webp 1999w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image2-min-1-preview-30x16.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image2-min-1.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image2-min-1-preview-30x16.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image2-min-1-preview-30x16.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image2-min-1-preview-30x16.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image2-min-1-preview-30x16.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image2-min-1-preview-30x16.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image2-min-1-preview-30x16.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image2-min-1-preview-30x16.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image2-min-1-preview-30x16.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image2-min-1-preview-30x16.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image2-min-1-preview-30x16.png 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image2-min-1-300x169.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image2-min-1-500x281.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image2-min-1-540x304.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image2-min-1-600x337.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image2-min-1-720x405.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image2-min-1-768x432.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image2-min-1-960x540.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image2-min-1-1140x641.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image2-min-1-1536x864.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image2-min-1.png 1999w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" alt="Event customers pay for food" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-433572"> </picture><figcaption class="wp-element-caption"><strong>Stay Silent</strong> / Day Trill / Providence, RI</figcaption> </figure> <h3 class="wp-block-heading">5. Identify your revenue streams</h3> <p>Before you can finalize your event marketing budget and start promoting your event, you need to develop a list of all your revenue streams. This ensures you’ve got enough money to pay for your marketing and ads before you start running them.</p> <p>Compile a list of every source of income your event business has. This might include things like:</p> <ul class="wp-block-list"> <li>Ticket sales/<a href="https://www.eventbrite.com/blog/early-bird-registration-ds00/" target="_blank" rel="noreferrer noopener">early bird ticket</a> sales</li> <li><a href="https://www.eventbrite.com/help/en-us/articles/624500/how-to-sell-additional-items-like-merchandise-for-your-event/" target="_blank" rel="noreferrer noopener">Event merchandise</a></li> <li>Event catering</li> <li><a href="https://www.eventbrite.com/blog/guide-to-event-sponsorship-ds00/" target="_blank" rel="noreferrer noopener">Event sponsorship</a></li> <li>Donations</li> </ul> <p>From there, use that list to create an accurate estimate of your cash flow. You can then use that cash flow figure to allocate funds across your entire events operation — including a proportional number to fund all your marketing efforts.</p> <h3 class="wp-block-heading">6. Complete an event budget template</h3> <p>Once you’ve established a firm budget for your cash flow and event marketing expenses, you can record them in a wider event budget.</p> <p>Your event budget is the compass for your entire event. It allows you to keep an eye on your spending — and your event marketing budget should have its own section within it.</p> <p>Now, we know that creating a budget from scratch can be daunting and super time-consuming. That’s why we created this event budget template.</p> <p>Populating a customizable template ensures you don’t forget any line items and saves you time and energy — and if you’re looking for a comprehensive <a href="https://www.eventbrite.com/blog/academy/the-event-budget-template-you-need-to-keep-on-track/" target="_blank" rel="noreferrer noopener">event budget template</a> that ticks all the boxes, we’ve got you covered.</p> <p></p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full w-100 size-full"> <a href="https://docs.google.com/spreadsheets/d/1hxOCKT9AqemO8yE5dzFecr3QOcmKDb_VVo2SFtlk1x4/edit?usp=sharing" target="_blank" rel="noreferrer noopener"> <picture> <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image3-2-preview-30x12.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image3-2-preview-30x12.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image3-2-preview-30x12.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image3-2-preview-30x12.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image3-2-preview-30x12.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image3-2-preview-30x12.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image3-2-preview-30x12.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image3-2-preview-30x12.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image3-2-preview-30x12.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image3-2-preview-30x12.webp 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image3-2-300x120.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image3-2-500x200.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image3-2-540x216.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image3-2-600x240.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image3-2-720x288.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image3-2-768x307.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image3-2-960x384.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image3-2-1140x456.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image3-2-1536x615.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image3-2.webp 1999w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image3-2-preview-30x12.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image3-2.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image3-2-preview-30x12.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image3-2-preview-30x12.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image3-2-preview-30x12.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image3-2-preview-30x12.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image3-2-preview-30x12.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image3-2-preview-30x12.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image3-2-preview-30x12.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image3-2-preview-30x12.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image3-2-preview-30x12.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image3-2-preview-30x12.png 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image3-2-300x120.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image3-2-500x200.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image3-2-540x216.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image3-2-600x240.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image3-2-720x288.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image3-2-768x307.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image3-2-960x384.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image3-2-1140x456.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image3-2-1536x615.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image3-2.png 1999w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" alt="Download button with text: Download our Free Event Budget Template and an illustration of a computer on a desk" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-433576"> </picture></a> </figure> <h3 class="wp-block-heading">7. Regularly review, optimize, and update your budget</h3> <p>Listen up, because this is crucial: your event marketing budget is not set in stone. It’s a living, breathing creature that requires maintenance and care — so after creating your budget, make sure you regularly review and optimize it.</p> <p>Budget tracking is critical to your success. Monitor your marketing spending daily to ensure you’re on track and staying within your budget. You might find that you need to move money around, too.</p> <p>Review campaign performance in real-time, and don’t be afraid to boost high-performing posts and divert funds from content that simply isn’t landing.</p> <p>“Listen to your data,” advises <a href="https://www.linkedin.com/in/charlietaylor11/" target="_blank" rel="noreferrer noopener">Charlie Taylor</a>, marketing manager for <a href="https://www.easyfairs.com/" target="_blank" rel="noreferrer noopener">EasyFairs</a>.</p> <p>“If the numbers say something isn’t working don’t continue to flog a dead horse. Trust in the work you’re doing and always keep a close eye on the results!”</p> <p></p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full w-100 size-full"> <picture> <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image7-min-preview-30x16.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image7-min-preview-30x16.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image7-min-preview-30x16.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image7-min-preview-30x16.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image7-min-preview-30x16.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image7-min-preview-30x16.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image7-min-preview-30x16.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image7-min-preview-30x16.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image7-min-preview-30x16.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image7-min-preview-30x16.webp 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image7-min-300x169.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image7-min-500x281.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image7-min-540x304.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image7-min-600x337.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image7-min-720x405.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image7-min-768x432.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image7-min-960x540.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image7-min-1140x641.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image7-min-1536x864.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image7-min.webp 1999w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image7-min-preview-30x16.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image7-min.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image7-min-preview-30x16.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image7-min-preview-30x16.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image7-min-preview-30x16.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image7-min-preview-30x16.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image7-min-preview-30x16.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image7-min-preview-30x16.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image7-min-preview-30x16.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image7-min-preview-30x16.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image7-min-preview-30x16.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image7-min-preview-30x16.png 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image7-min-300x169.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image7-min-500x281.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image7-min-540x304.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image7-min-600x337.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image7-min-720x405.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image7-min-768x432.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image7-min-960x540.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image7-min-1140x641.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image7-min-1536x864.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/11/image7-min.png 1999w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" alt="Guests dance outdoors" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-433592"> </picture><figcaption class="wp-element-caption"><strong>Bollywood Dreams </strong>/ Holi Hai / New Orleans, LA</figcaption> </figure> <h2 class="wp-block-heading" id="pro-tips-event-marketing-budget">Pro tips to make your marketing budget go further</h2> <p>It’s one thing for event planners and event professionals to create an effective marketing budget. But how do you make your money go further so your marketing strategy really makes your event pop?<br><br>Well, for starters, you need to get creative with your event marketing ideas:</p> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe title="Create Event Promotion Ideas from Eventbrite" width="500" height="281" src="https://www.youtube.com/embed/wVp1CAlrHSg?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen loading="lazy"></iframe> </div></figure> <p>And then, you need smart and tested marketing strategies. Here are three pro tips to get you bang for your buck.</p> <h3 class="wp-block-heading">1. Make the most of budget advertising opportunities</h3> <p>Just because an ad opportunity is expensive doesn’t mean it’s better. So, instead of wasting your marketing budget on overpriced placements, make sure your <a href="https://www.eventbrite.com/blog/academy/event-marketing-strategy-ds00/">event marketing strategy</a> is all about budget advertising and smart spending.</p> <p>Focus a limited budget on cost-effective ads. For example, promoting your future events on <a href="https://www.eventbrite.com/l/eventbrite-ads/">Eventbrite Ads</a> offers a 30% better click-through rate (CTR) than Facebook Ads.</p> <p>Similarly, look out for community pages, notice boards, and portals where you can promote your Eventbrite listing for free. You might be surprised how many people you’re able to reach without spending a dime.</p> <h3 class="wp-block-heading">2. Optimize your spending with A/B testing</h3> <p>You can’t afford to waste your budget putting money behind content that doesn’t resonate with your potential customers. That’s what A/B testing is for.</p> <p>With a platform like Eventbrite, you can create multiple versions of an event ad — and then we’ll A/B test them against each other and automatically place your higher-performing ad more often. On average, this <a href="https://www.eventbrite.com/help/en-us/articles/254520/promote-your-event-on-facebook-and-instagram-with-eventbrite-marketing-tools/" target="_blank" rel="noreferrer noopener">boosts ad performance by 50%</a>.</p> <p>Not sure how to come up with different content to test? You can use our <a href="https://www.eventbrite.com/blog/press/newsroom/eventbrite-introduces-ai-powered-tools-to-empower-creators-and-reimagine-event-marketing/" target="_blank" rel="noreferrer noopener">AI-powered content tools</a> to create different ad outputs for you.</p> <h3 class="wp-block-heading">3. Use one marketing platform to monitor all your ad campaigns</h3> <p>Let’s get real: your time is precious, and you’re going to lose a lot of it going back and forth between multiple platforms and ad managers to look at how your campaigns are doing on different sites.</p> <p>Claw your time back by partnering with an all-in-one marketing solution like <a href="https://www.eventbrite.com/l/event-marketing-platform/">Eventbrite</a>.</p> <p>With Eventbrite, you can manage all your ads from one convenient dashboard. That means you get a 360-degree view of your marketing campaigns — and always know where you’re advertising, what content is doing well, and what needs optimizing.</p> <h2 class="wp-block-heading">Let’s start budgeting for your next event</h2> <p>When you’re promoting an event, it’s easy for costs to add up fast. But if you create a realistic budget, optimize your ad spend, and keep a close eye on your spending, you can <a href="https://www.eventbrite.com/blog/event-marketing-sell-out/" target="_blank" rel="noreferrer noopener">sell out your event</a> without breaking the bank.</p> <p>Whether it’s tapping into existing communities with Eventbrite Ads, selling directly to your followers on TikTok, or using AI to test and optimize your campaigns on Facebook, with Eventbrite as your partner, your marketing budget will work harder for you.</p> <p></p> </div> </body></html> <div class="essb_break_scroll"></div></main> <div class="container"> </div> <div class="container"> <div class="feedback-social-wrapper"> <div class="feedback-container"> <div> <div class="helpful-block-content wth-theme-thumbs" data-title=""> <ul> <li><span class="wth-title">WAS THIS ARTICLE HELPFUL?</span></li> <li><a data-post="433415" data-post-url="https://www.eventbrite.com/blog/event-marketing-budget/" data-post-title="How Pros Build and Optimize Their Event Marketing Budget" data-response="1" href="#" class="wth-green-btn icon-thumbs-o-up icon1-thumbs-o-up"></a><a data-response="0" data-post="433415" data-post-url="https://www.eventbrite.com/blog/event-marketing-budget/" data-post-title="How Pros Build and Optimize Their Event Marketing Budget" href="#" class="wth-red-btn icon-thumbs-o-down icon1-thumbs-o-down"></a></li> </ul> </div> </div> <div class="social-sharing-block"> <h4 class="display display-6 color_grey-900-text">SPREAD THE WORD</h4> <div class="essb_links essb_counter_modern_right essb_displayed_shortcode essb_share essb_template_copy-retina essb_1856868032 print-no" id="essb_displayed_shortcode_1856868032" data-essb-postid="433415" data-essb-position="shortcode" data-essb-button-style="icon" data-essb-template="copy-retina" data-essb-counter-pos="right" data-essb-url="https://www.eventbrite.com/blog/event-marketing-budget/" data-essb-twitter-url="https://www.eventbrite.com/blog/event-marketing-budget/" data-essb-instance="1856868032"><ul class="essb_links_list essb_force_hide_name essb_force_hide"><li class="essb_item essb_link_facebook nolightbox"> <a href="https://www.facebook.com/sharer/sharer.php?u=https://www.eventbrite.com/blog/event-marketing-budget/&t=How+Pros+Build+and+Optimize+Their+Event+Marketing+Budget" title="" onclick="essb.window('https://www.facebook.com/sharer/sharer.php?u=https://www.eventbrite.com/blog/event-marketing-budget/&t=How+Pros+Build+and+Optimize+Their+Event+Marketing+Budget','facebook','1856868032'); return false;" target="_blank" rel="nofollow" ><span class="essb_icon essb_icon_facebook"></span><span class="essb_network_name essb_noname"></span></a></li><li class="essb_item essb_link_twitter nolightbox"> <a href="#" title="" onclick="essb.window('https://twitter.com/intent/tweet?text=How+Pros+Build+and+Optimize+Their+Event+Marketing+Budget&url=https://www.eventbrite.com/blog/event-marketing-budget/&counturl=https://www.eventbrite.com/blog/event-marketing-budget/','twitter','1856868032'); return false;" target="_blank" rel="nofollow" ><span class="essb_icon essb_icon_twitter"></span><span class="essb_network_name essb_noname"></span></a></li><li class="essb_item essb_link_linkedin nolightbox"> <a href="https://www.linkedin.com/shareArticle?mini=true&ro=true&trk=EasySocialShareButtons&title=How+Pros+Build+and+Optimize+Their+Event+Marketing+Budget&url=https://www.eventbrite.com/blog/event-marketing-budget/" title="" onclick="essb.window('https://www.linkedin.com/shareArticle?mini=true&ro=true&trk=EasySocialShareButtons&title=How+Pros+Build+and+Optimize+Their+Event+Marketing+Budget&url=https://www.eventbrite.com/blog/event-marketing-budget/','linkedin','1856868032'); return false;" target="_blank" rel="nofollow" ><span class="essb_icon essb_icon_linkedin"></span><span class="essb_network_name essb_noname"></span></a></li></ul></div> <div onclick='copyToClipboard()' class="social-sharing-block__copy" id="copy-text"> <div class="popup" id="popup">Link copied!</div> <img loading="lazy" alt="Copy link" src="https://www.eventbrite.com/blog/wp-content/themes/eventbrite-blockbase/assets/icons/copy-link.png" /> </div> </div> </div> </div> <script> function copyToClipboard() { /* Copy text into clipboard */ navigator.clipboard.writeText(window.location.href); } </script> </div> <div class="container author-wrapper"> <div class="author color_grey-100-bg"> <h4 class="display display-6 color_grey-900-text mb-0">about the author</h4> <div class="author__img-wrapper"> <a href="https://www.eventbrite.com/blog/author/karli-jaenike/"> <img loading="lazy" alt="author image" src="https://www.eventbrite.com/blog/wp-content/uploads/2023/07/karli-jaenike-700x700.jpeg"/> </a> </div> <a href="https://www.eventbrite.com/blog/author/karli-jaenike/"> <h4 class="subheader subheader-3 author__name">Karli Jaenike</h4> </a> <p class="description mb-0 body-text-4">Karli is the Senior SEO Content Manager at Eventbrite. 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