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} .loading { visibility: hidden; } .detail-page .post-footer .cmt_iframe_holder { padding-top: 40px !important; } /** Desktop **/ @media (max-width: 900px) { .col-right { display: none; } .col-main { margin-right: 0; min-width: initial; } .footer-outer { display: none; } .cols-wrapper { min-width: initial; } .google-footer-outer { background-color: #f5f5f5; } } /** Tablet **/ @media (max-width: 712px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 40px; } } /* An extra breakpoint accommodating for long blog titles. */ @media (max-width: 600px) { .header-left { height: 100%; top: inherit; margin-top: 0; -webkit-transform: initial; transform: initial; } .header-title { margin-top: 18px; } .header-inner .google-logo { height: 40px; margin-top: 3px; } .header-inner .google-logo img { height: 42px; } .header-title h2 { font-size: 32px; line-height: 40px; } .header-desc { bottom: 24px; position: absolute; } } /** Mobile/small desktop window; also landscape. **/ @media (max-width: 480px), (max-height: 480px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 16px; 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ga('create', 'UA-18009-4', 'auto', 'blogger'); ga('blogger.send', 'pageview'); </script> <link href='https://www.blogger.com/dyn-css/authorization.css?targetBlogID=32069983&zx=d83547e6-c4f0-4eba-ba01-7f479ec1a577' media='none' onload='if(media!='all')media='all'' rel='stylesheet'/><noscript><link href='https://www.blogger.com/dyn-css/authorization.css?targetBlogID=32069983&zx=d83547e6-c4f0-4eba-ba01-7f479ec1a577' rel='stylesheet'/></noscript> <meta name='google-adsense-platform-account' content='ca-host-pub-1556223355139109'/> <meta name='google-adsense-platform-domain' content='blogspot.com'/> </head> <body> <script type='text/javascript'> //<![CDATA[ var axel = Math.random() + ""; var a = axel * 10000000000000; document.write('<iframe src="https://2542116.fls.doubleclick.net/activityi;src=2542116;type=gblog;cat=googl0;ord=ord=' + a + '?" width="1" height="1" frameborder="0" style="display:none"></iframe>'); //]]> </script> <noscript> <img alt='' height='1' src='https://ad.doubleclick.net/ddm/activity/src=2542116;type=gblog;cat=googl0;ord=1?' width='1'/> </noscript>  <div class='header-outer'> <div class='header-inner'> <div class='section' id='header'><div class='widget Header' data-version='1' id='Header1'> <div class='header-left'> <div class='header-title'> <a class='google-logo' href='https://webmasters.googleblog.com/'> <img height='50' src='https://www.gstatic.com/images/branding/googlelogo/2x/googlelogo_color_150x54dp.png'/> </a> <a href='/'> <h2> Webmaster Central Blog </h2> </a> </div> <div class='header-desc'> Official news on crawling and indexing sites for the Google index </div> </div> </div></div> </div> </div>  <div class='cols-wrapper loading'> <div class='col-main-wrapper'> <div class='col-main'> <div class='section' id='main'><div class='widget Blog' data-version='1' id='Blog1'> <div class='post' data-id='4653807236425004423' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://webmasters.googleblog.com/2020/07/prepare-for-mobile-first-indexing-with.html' itemprop='url' title='Prepare for mobile-first indexing (with a little extra time)'> Prepare for mobile-first indexing (with a little extra time) </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, July 21, 2020 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <p> <a href="https://webmasters.googleblog.com/2016/11/mobile-first-indexing.html">Mobile-first indexing</a> has been an ongoing effort of Google for several years. We've enabled mobile-first indexing for most currently crawled sites, and <a href="https://webmasters.googleblog.com/2019/05/mobile-first-indexing-by-default-for.html">enabled it by default for all the new sites</a>. Our initial plan was to <a href="https://webmasters.googleblog.com/2020/03/announcing-mobile-first-indexing-for.html">enable mobile-first indexing for all sites in Search</a> in September 2020. We realize that in these uncertain times, it's not always easy to focus on work as otherwise, so we've decided to extend the timeframe to the end of March 2021. At that time, we're planning on switching our indexing over to mobile-first indexing. </p> <p> For the sites that are not yet ready for mobile-first indexing, we’ve already mentioned some issues blocking your sites in <a href="https://webmasters.googleblog.com/2018/12/mobile-first-indexing-structured-data.html">previous blog posts</a>. Now that we’ve done more testing and evaluation, we have seen a few more issues that are worth mentioning to <a href="https://developers.google.com/search/mobile-sites/mobile-first-indexing">better prepare your sites</a>. </p> <h3>Make sure Googlebot can see your content</h3> <p> In mobile-first indexing, we will only get the information of your site from the mobile version, so make sure Googlebot can see the full content and all resources there. Here are some things to pay attention to: </p> <h4>Robots meta tags on mobile version</h4> <p> You should use the same <a href="https://developers.google.com/search/reference/robots_meta_tag">robots meta tags</a> on the mobile version as those on the desktop version. If you use a different one on the mobile version (such as <code>noindex</code> or <code>nofollow</code>), Google may fail to index or follow links on your page when your site is enabled for mobile-first indexing. </p> <h4>Lazy-loading on mobile version</h4> <p> Lazy-loading is more common on mobile than on desktop, especially for loading images and videos. We recommend following <a href="https://developers.google.com/search/docs/guides/lazy-loading">lazy-loading best practices</a>. In particular, avoid lazy-loading your primary content based on user interactions (like swiping, clicking, or typing), because Googlebot won't trigger these user interactions. </p> <p> For example, if your page has 10 primary images on the desktop version, and the mobile version only has 2 of them, with the other 8 images loaded from the server only when the user clicks the “<code>+</code>” button: </p> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcH6tlfDDC8BQTjrEyBqr9HovNmr-LWgRpWGlG1QtiIqQv5lWsJw_7RksuBQJX6920b44Kz4kUdmOZYMUGS3vICdpud8VXx3Adu5107-0RuP77cJBad8vnSxP0_GSqrPgnUeI_/s1600/image-001a.png" imageanchor="1" ><img border="0" data-original-height="540" data-original-width="960" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcH6tlfDDC8BQTjrEyBqr9HovNmr-LWgRpWGlG1QtiIqQv5lWsJw_7RksuBQJX6920b44Kz4kUdmOZYMUGS3vICdpud8VXx3Adu5107-0RuP77cJBad8vnSxP0_GSqrPgnUeI_/s400/image-001a.png" width="400" /></a> <p>(Caption: desktop version with 10 thumbnails / mobile version with 2 thumbnails)</p> <p> In this case, Googlebot won’t click the button to load the 8 images, so Google won't see those images. The result is that they won't be indexed or shown in Google Images. Follow <a href="https://developers.google.com/search/docs/guides/lazy-loading">Google's lazy-loading best practices</a>, and lazy load content automatically based on its visibility in the viewport. </p> <h4>Be aware of what you block</h4> <p> Some resources have different URLs on the mobile version from those on the desktop version, sometimes they are served on different hosts. If you want Google to crawl your URLs, make sure you're not disallowing crawling of them with your <a href="https://support.google.com/webmasters/answer/6062608?hl=en">robots.txt file</a>. </p> <p> For example, blocking the URLs of <code>.css</code> files will prevent Googlebot from rendering your pages correctly, which can harm the ranking of your pages in Search. Similarly, blocking the URLs of images will make these images disappear from Google Images. </p> <h3>Make sure primary content is the same on desktop and mobile</h3> <p> If your mobile version has less content than your desktop version, you should consider updating your mobile version so that its primary content (the content you want to rank with, or the reason for users to come to your site) is equivalent. Only the content shown on the mobile version will be used for indexing and ranking in Search. If it’s your intention that the mobile version has less content than the desktop version, your site may lose some traffic when Google enables mobile-first indexing for your site, since Google won't be able to get the full information anymore. </p> <p> Use the same clear and meaningful headings on your mobile version as on the desktop version. Missing meaningful headings may negatively affect your page's visibility in Search, because we might not be able to fully understand the page. </p> <p> For example, if your desktop version has the following tag for the heading of the page: </p> <code><h1>Photos of cute puppies on a blanket</h1> </code> <p> Your mobile version should also use the same heading tag with the same words for it, rather than using headings like: </p> <p> <code><h1>Photos</h1></code> (not clear and meaningful) </p> <p> <code><div>Photos of cute puppies on a blanket</div></code> (not using a heading tag) </p> <h3>Check your images and videos</h3> <p> Make sure the images and videos on your mobile version follow <a href="https://support.google.com/webmasters/answer/114016">image best practices</a> and <a href="https://support.google.com/webmasters/answer/156442">video best practices</a>. In particular, we recommend that you perform the following checks: </p> <h4>Image quality</h4> <p> Don’t use images that are too small or have a low resolution on the mobile version. Small or low-quality images might not be selected for inclusion in Google Images, or shown as favorably when indexed. </p> <p> For example, if your page has 10 primary images on the desktop version, and they are normal, good quality images. On the mobile version, a bad practice is to use very small thumbnails for these images to make them all fit in the smaller screen: </p> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghSvxhRcOjtuLCxb2nZnJfnSiye6zBoFBxAsI7VUlu7XaJzGtFxYyd0LIR_PCLrbd76OWR8jjGdjohib6i1utpfhXhJ4ZGWrPBeQvidgoh_Yo9J-6vkTksF3i79ZxVyYeWdCoY/s1600/image-002a.png" imageanchor="1" ><img border="0" data-original-height="540" data-original-width="960" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghSvxhRcOjtuLCxb2nZnJfnSiye6zBoFBxAsI7VUlu7XaJzGtFxYyd0LIR_PCLrbd76OWR8jjGdjohib6i1utpfhXhJ4ZGWrPBeQvidgoh_Yo9J-6vkTksF3i79ZxVyYeWdCoY/s400/image-002a.png" width="400" /></a> <p>(Caption: desktop version with normal thumbnails / mobile version tiny thumbnails)</p> <p> In this case, these thumbnails may be considered “low quality” by Google because they are too small and in a low resolution. </p> <h4>Alt attributes for images</h4> <p> As <a href="https://webmasters.googleblog.com/2018/12/mobile-first-indexing-structured-data.html">previously mentioned</a>, remember that using less-meaningful alt attributes might negatively affect how your images are shown in Google Images. </p> <p> For example, a good practice is like the following: </p> <p> <code><img src="dogs.jpg" alt="A photo of cute puppies on a blanket"> </code>(meaningful alt text) </p> <p> While bad practices are like the following: </p> <p> <code><img src="dogs.jpg" alt> </code>(empty alt text) </p> <p> <code><img src="dogs.jpg" alt="Photo"> </code>(alt text not meaningful) </p> <h4>Different image URLs between desktop and mobile version</h4> <p> If your site uses different image URLs for the desktop and mobile version, you may see a temporary traffic loss from Google Images while your site transitions to mobile-first indexing. This is because the image URLs on the mobile version are new to the Google indexing system, and it takes some time for the new image URLs to be understood appropriately. To minimize a temporary traffic loss from search, review whether you can retain the image URLs used by desktop. </p> <h4>Video markup</h4> <p> If your desktop version uses schema.org's <code><a href="https://developers.google.com/search/docs/data-types/video#video-object">VideoObject structured data</a></code> to describe videos, make sure the mobile version also includes the <code>VideoObject</code>, with equivalent information provided. Otherwise our video indexing systems may have trouble getting enough information about your videos, resulting in them not being shown as visibly in Search. <h4>Video and image placement</h4> <p> Make sure to position videos and images in an easy to find location on the mobile version of your pages. Videos or images not placed well could affect user experience on mobile devices, making it possible that Google would not show these as visibly in search. </p> <p> For example, assume you have a video embedded in your content in an easy to find location on desktop: </p> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhFcXDZW-U1c2_x24tgrJmJb-OAPLXfMirpntKmwNU-ZvY6c6GapL2_J8DLLHTtASoAfXC1lBhiST7-kmu5k61CJSPaF6CsJO97t2Rt7-WJDY_qMdwJLAwqhKATlaCHjSW1bE1/s1600/image-003a.png" imageanchor="1" ><img border="0" data-original-height="540" data-original-width="960" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhFcXDZW-U1c2_x24tgrJmJb-OAPLXfMirpntKmwNU-ZvY6c6GapL2_J8DLLHTtASoAfXC1lBhiST7-kmu5k61CJSPaF6CsJO97t2Rt7-WJDY_qMdwJLAwqhKATlaCHjSW1bE1/s400/image-003a.png" width="400" /></a> <p> On mobile, you place an ad near the top of the page which takes up a large part of the page. This can result your video being moved off the page, requiring users to scroll down a lot to find the video: </p> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdZQUu2wIYj9V9dYHqsoMtNyVVHQJ0-_JmcJ0TlRxVGkxEKhqVjeZ5OLR9jC8bCUFsN0qrWwJhKUa5-mqcElN-6aVhUOxW2A8_Ztf-f41CUd9a95ojBifxpbvytN4_TRpipbL-/s1600/image-004a.png" imageanchor="1" ><img border="0" data-original-height="540" data-original-width="960" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdZQUu2wIYj9V9dYHqsoMtNyVVHQJ0-_JmcJ0TlRxVGkxEKhqVjeZ5OLR9jC8bCUFsN0qrWwJhKUa5-mqcElN-6aVhUOxW2A8_Ztf-f41CUd9a95ojBifxpbvytN4_TRpipbL-/s400/image-004a.png" width="400" /></a> <p>(Caption: video on mobile is much less visible to users)</p> <p> In this case, the page might not be deemed a useful video landing page by our algorithms, resulting in the video not being shown in Search. </p> <p> You can find more information and more best practices in our <a href="https://developers.google.com/search/mobile-sites/mobile-first-indexing">developer guide for mobile-first indexing</a>. </p> <p> Mobile-first indexing has come a long way. It's great to see how the web has evolved from desktop to mobile, and how webmasters have helped to allow crawling and indexing to match how users interact with the web! We appreciate all your work over the years, which has helped to make this transition fairly smooth. We’ll continue to monitor and evaluate these changes carefully. If you have any questions, please drop by our <a href="https://support.google.com/webmasters/go/community">Webmaster forums</a> or our <a href="https://www.google.com/webmasters/connect/">public events</a>. </p> <span class="byline-author">Posted by Yingxi Wu, Google Mobile-First Indexing team</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <p> <a href="https://webmasters.googleblog.com/2016/11/mobile-first-indexing.html">Mobile-first indexing</a> has been an ongoing effort of Google for several years. We've enabled mobile-first indexing for most currently crawled sites, and <a href="https://webmasters.googleblog.com/2019/05/mobile-first-indexing-by-default-for.html">enabled it by default for all the new sites</a>. Our initial plan was to <a href="https://webmasters.googleblog.com/2020/03/announcing-mobile-first-indexing-for.html">enable mobile-first indexing for all sites in Search</a> in September 2020. We realize that in these uncertain times, it's not always easy to focus on work as otherwise, so we've decided to extend the timeframe to the end of March 2021. At that time, we're planning on switching our indexing over to mobile-first indexing. </p> <p> For the sites that are not yet ready for mobile-first indexing, we’ve already mentioned some issues blocking your sites in <a href="https://webmasters.googleblog.com/2018/12/mobile-first-indexing-structured-data.html">previous blog posts</a>. Now that we’ve done more testing and evaluation, we have seen a few more issues that are worth mentioning to <a href="https://developers.google.com/search/mobile-sites/mobile-first-indexing">better prepare your sites</a>. </p> <h3>Make sure Googlebot can see your content</h3> <p> In mobile-first indexing, we will only get the information of your site from the mobile version, so make sure Googlebot can see the full content and all resources there. Here are some things to pay attention to: </p> <h4>Robots meta tags on mobile version</h4> <p> You should use the same <a href="https://developers.google.com/search/reference/robots_meta_tag">robots meta tags</a> on the mobile version as those on the desktop version. If you use a different one on the mobile version (such as <code>noindex</code> or <code>nofollow</code>), Google may fail to index or follow links on your page when your site is enabled for mobile-first indexing. </p> <h4>Lazy-loading on mobile version</h4> <p> Lazy-loading is more common on mobile than on desktop, especially for loading images and videos. We recommend following <a href="https://developers.google.com/search/docs/guides/lazy-loading">lazy-loading best practices</a>. In particular, avoid lazy-loading your primary content based on user interactions (like swiping, clicking, or typing), because Googlebot won't trigger these user interactions. </p> <p> For example, if your page has 10 primary images on the desktop version, and the mobile version only has 2 of them, with the other 8 images loaded from the server only when the user clicks the “<code>+</code>” button: </p> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcH6tlfDDC8BQTjrEyBqr9HovNmr-LWgRpWGlG1QtiIqQv5lWsJw_7RksuBQJX6920b44Kz4kUdmOZYMUGS3vICdpud8VXx3Adu5107-0RuP77cJBad8vnSxP0_GSqrPgnUeI_/s1600/image-001a.png" imageanchor="1" ><img border="0" data-original-height="540" data-original-width="960" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcH6tlfDDC8BQTjrEyBqr9HovNmr-LWgRpWGlG1QtiIqQv5lWsJw_7RksuBQJX6920b44Kz4kUdmOZYMUGS3vICdpud8VXx3Adu5107-0RuP77cJBad8vnSxP0_GSqrPgnUeI_/s400/image-001a.png" width="400" /></a> <p>(Caption: desktop version with 10 thumbnails / mobile version with 2 thumbnails)</p> <p> In this case, Googlebot won’t click the button to load the 8 images, so Google won't see those images. The result is that they won't be indexed or shown in Google Images. Follow <a href="https://developers.google.com/search/docs/guides/lazy-loading">Google's lazy-loading best practices</a>, and lazy load content automatically based on its visibility in the viewport. </p> <h4>Be aware of what you block</h4> <p> Some resources have different URLs on the mobile version from those on the desktop version, sometimes they are served on different hosts. If you want Google to crawl your URLs, make sure you're not disallowing crawling of them with your <a href="https://support.google.com/webmasters/answer/6062608?hl=en">robots.txt file</a>. </p> <p> For example, blocking the URLs of <code>.css</code> files will prevent Googlebot from rendering your pages correctly, which can harm the ranking of your pages in Search. Similarly, blocking the URLs of images will make these images disappear from Google Images. </p> <h3>Make sure primary content is the same on desktop and mobile</h3> <p> If your mobile version has less content than your desktop version, you should consider updating your mobile version so that its primary content (the content you want to rank with, or the reason for users to come to your site) is equivalent. Only the content shown on the mobile version will be used for indexing and ranking in Search. If it’s your intention that the mobile version has less content than the desktop version, your site may lose some traffic when Google enables mobile-first indexing for your site, since Google won't be able to get the full information anymore. </p> <p> Use the same clear and meaningful headings on your mobile version as on the desktop version. Missing meaningful headings may negatively affect your page's visibility in Search, because we might not be able to fully understand the page. </p> <p> For example, if your desktop version has the following tag for the heading of the page: </p> <code><h1>Photos of cute puppies on a blanket</h1> </code> <p> Your mobile version should also use the same heading tag with the same words for it, rather than using headings like: </p> <p> <code><h1>Photos</h1></code> (not clear and meaningful) </p> <p> <code><div>Photos of cute puppies on a blanket</div></code> (not using a heading tag) </p> <h3>Check your images and videos</h3> <p> Make sure the images and videos on your mobile version follow <a href="https://support.google.com/webmasters/answer/114016">image best practices</a> and <a href="https://support.google.com/webmasters/answer/156442">video best practices</a>. In particular, we recommend that you perform the following checks: </p> <h4>Image quality</h4> <p> Don’t use images that are too small or have a low resolution on the mobile version. Small or low-quality images might not be selected for inclusion in Google Images, or shown as favorably when indexed. </p> <p> For example, if your page has 10 primary images on the desktop version, and they are normal, good quality images. On the mobile version, a bad practice is to use very small thumbnails for these images to make them all fit in the smaller screen: </p> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghSvxhRcOjtuLCxb2nZnJfnSiye6zBoFBxAsI7VUlu7XaJzGtFxYyd0LIR_PCLrbd76OWR8jjGdjohib6i1utpfhXhJ4ZGWrPBeQvidgoh_Yo9J-6vkTksF3i79ZxVyYeWdCoY/s1600/image-002a.png" imageanchor="1" ><img border="0" data-original-height="540" data-original-width="960" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghSvxhRcOjtuLCxb2nZnJfnSiye6zBoFBxAsI7VUlu7XaJzGtFxYyd0LIR_PCLrbd76OWR8jjGdjohib6i1utpfhXhJ4ZGWrPBeQvidgoh_Yo9J-6vkTksF3i79ZxVyYeWdCoY/s400/image-002a.png" width="400" /></a> <p>(Caption: desktop version with normal thumbnails / mobile version tiny thumbnails)</p> <p> In this case, these thumbnails may be considered “low quality” by Google because they are too small and in a low resolution. </p> <h4>Alt attributes for images</h4> <p> As <a href="https://webmasters.googleblog.com/2018/12/mobile-first-indexing-structured-data.html">previously mentioned</a>, remember that using less-meaningful alt attributes might negatively affect how your images are shown in Google Images. </p> <p> For example, a good practice is like the following: </p> <p> <code><img src="dogs.jpg" alt="A photo of cute puppies on a blanket"> </code>(meaningful alt text) </p> <p> While bad practices are like the following: </p> <p> <code><img src="dogs.jpg" alt> </code>(empty alt text) </p> <p> <code><img src="dogs.jpg" alt="Photo"> </code>(alt text not meaningful) </p> <h4>Different image URLs between desktop and mobile version</h4> <p> If your site uses different image URLs for the desktop and mobile version, you may see a temporary traffic loss from Google Images while your site transitions to mobile-first indexing. This is because the image URLs on the mobile version are new to the Google indexing system, and it takes some time for the new image URLs to be understood appropriately. To minimize a temporary traffic loss from search, review whether you can retain the image URLs used by desktop. </p> <h4>Video markup</h4> <p> If your desktop version uses schema.org's <code><a href="https://developers.google.com/search/docs/data-types/video#video-object">VideoObject structured data</a></code> to describe videos, make sure the mobile version also includes the <code>VideoObject</code>, with equivalent information provided. Otherwise our video indexing systems may have trouble getting enough information about your videos, resulting in them not being shown as visibly in Search. <h4>Video and image placement</h4> <p> Make sure to position videos and images in an easy to find location on the mobile version of your pages. Videos or images not placed well could affect user experience on mobile devices, making it possible that Google would not show these as visibly in search. </p> <p> For example, assume you have a video embedded in your content in an easy to find location on desktop: </p> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhFcXDZW-U1c2_x24tgrJmJb-OAPLXfMirpntKmwNU-ZvY6c6GapL2_J8DLLHTtASoAfXC1lBhiST7-kmu5k61CJSPaF6CsJO97t2Rt7-WJDY_qMdwJLAwqhKATlaCHjSW1bE1/s1600/image-003a.png" imageanchor="1" ><img border="0" data-original-height="540" data-original-width="960" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhFcXDZW-U1c2_x24tgrJmJb-OAPLXfMirpntKmwNU-ZvY6c6GapL2_J8DLLHTtASoAfXC1lBhiST7-kmu5k61CJSPaF6CsJO97t2Rt7-WJDY_qMdwJLAwqhKATlaCHjSW1bE1/s400/image-003a.png" width="400" /></a> <p> On mobile, you place an ad near the top of the page which takes up a large part of the page. This can result your video being moved off the page, requiring users to scroll down a lot to find the video: </p> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdZQUu2wIYj9V9dYHqsoMtNyVVHQJ0-_JmcJ0TlRxVGkxEKhqVjeZ5OLR9jC8bCUFsN0qrWwJhKUa5-mqcElN-6aVhUOxW2A8_Ztf-f41CUd9a95ojBifxpbvytN4_TRpipbL-/s1600/image-004a.png" imageanchor="1" ><img border="0" data-original-height="540" data-original-width="960" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdZQUu2wIYj9V9dYHqsoMtNyVVHQJ0-_JmcJ0TlRxVGkxEKhqVjeZ5OLR9jC8bCUFsN0qrWwJhKUa5-mqcElN-6aVhUOxW2A8_Ztf-f41CUd9a95ojBifxpbvytN4_TRpipbL-/s400/image-004a.png" width="400" /></a> <p>(Caption: video on mobile is much less visible to users)</p> <p> In this case, the page might not be deemed a useful video landing page by our algorithms, resulting in the video not being shown in Search. </p> <p> You can find more information and more best practices in our <a href="https://developers.google.com/search/mobile-sites/mobile-first-indexing">developer guide for mobile-first indexing</a>. </p> <p> Mobile-first indexing has come a long way. It's great to see how the web has evolved from desktop to mobile, and how webmasters have helped to allow crawling and indexing to match how users interact with the web! We appreciate all your work over the years, which has helped to make this transition fairly smooth. We’ll continue to monitor and evaluate these changes carefully. If you have any questions, please drop by our <a href="https://support.google.com/webmasters/go/community">Webmaster forums</a> or our <a href="https://www.google.com/webmasters/connect/">public events</a>. </p> <span class="byline-author">Posted by Yingxi Wu, Google Mobile-First Indexing team</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Webmaster Central Blog:Prepare for mobile-first indexing (with a little extra time)&url=https://webmasters.googleblog.com/2020/07/prepare-for-mobile-first-indexing-with.html&via=googlewmc'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://webmasters.googleblog.com/2020/07/prepare-for-mobile-first-indexing-with.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://webmasters.googleblog.com/2020/07/prepare-for-mobile-first-indexing-with.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> </div> </div> </div> <div class='post' data-id='6042522016317727035' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://webmasters.googleblog.com/2020/07/rich-results-test-out-of-beta.html' itemprop='url' title='The Rich Results Test is out of beta'> The Rich Results Test is out of beta </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, July 07, 2020 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Today we are announcing that the <a href="https://search.google.com/test/rich-results">Rich Results Test</a> fully supports all Google Search rich result features - it’s out of beta 🥳. In addition, we are preparing to deprecate the Structured Data Testing Tool 👋 - it will still be available for the time being, but going forward we strongly recommend you use the Rich Results Test to test and validate your structured data.<br /> <br /> Rich results are experiences on Google Search that go beyond the standard blue link. They’re powered by <a href="https://developers.google.com/search/docs/guides/intro-structured-data">structured data</a> and can include carousels, images, or other non-textual elements. Over the last couple years we’ve developed the Rich Results Test to help you test your structured data and preview your rich results.<br /> <br /> Here are some reasons the new tool will serve you better:<br /> <ul> <li><div role="presentation"> It shows which Search feature enhancements are valid for the markup you are providing</div> </li> <li><div role="presentation"> It handles dynamically loaded structured data markup more effectively</div> </li> <li><div role="presentation"> It renders both mobile and desktop versions of a result</div> </li> <li><div role="presentation"> It is fully aligned with Search Console reports</div> </li> </ul> You can use the Rich Results Test to test a code snippet or a URL to a page. The test returns errors and warnings we detect on your page. Note that errors disqualify your page from showing up as a rich result. While warnings might limit the appearance, your page is still eligible for showing up as a rich result. For example, if there was a warning for a missing image property, that page could still appear as a rich result, just without an image.<br /> <br /> Here are some examples of what you’ll see when using the tool.<br /> <br /> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7B5gSkPgt3xBRVAe1UAPQPdg3JP6ADc-hDc7wpIFGh8Ql0WX953Y0bodRtSvLiPneIWgmKQ3nCKXv_YmbjGOo10bGFQBYKbb5PhkwSKYDpHdfzZmTu9YycE19Ov0Uaqyl85Me/s1600/valid-structured-data.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="873" data-original-width="1600" height="347" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7B5gSkPgt3xBRVAe1UAPQPdg3JP6ADc-hDc7wpIFGh8Ql0WX953Y0bodRtSvLiPneIWgmKQ3nCKXv_YmbjGOo10bGFQBYKbb5PhkwSKYDpHdfzZmTu9YycE19Ov0Uaqyl85Me/s640/valid-structured-data.jpg" width="640" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;">Image: valid structured data on Rich Results Test</td></tr> </tbody></table> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><br /> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5VjLTVj8AYxDA8ygKAHAY9x-hKokbJ-2lynLBgcN3LeydpUJwonH5cHwYpw2rMBHCwsH4GYRU20l_BE3ecs4JPZuZcq1t1zRevOuq_6wQnu5XeiEbFz9l2Q5gb0kmjFpjkuCT/s1600/code-explorer-error.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="873" data-original-width="1600" height="348" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5VjLTVj8AYxDA8ygKAHAY9x-hKokbJ-2lynLBgcN3LeydpUJwonH5cHwYpw2rMBHCwsH4GYRU20l_BE3ecs4JPZuZcq1t1zRevOuq_6wQnu5XeiEbFz9l2Q5gb0kmjFpjkuCT/s640/code-explorer-error.jpg" width="640" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;">Image: code explorer showing error on Rich Results Test</td></tr> </tbody></table> <br /> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwMJAJm1WN5SvApl7KTrmrRfznFyp3ByrRJAZbyWlevymNPLih9o23Q47XGVm7DXOVdMJREkzR7Jk3-BHoTb7ongCILlKHxLO5-8Mke51LhB8V_V5Rb7Q4NLh45F4-W0-RzkvR/s1600/search-preview.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="916" data-original-width="735" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwMJAJm1WN5SvApl7KTrmrRfznFyp3ByrRJAZbyWlevymNPLih9o23Q47XGVm7DXOVdMJREkzR7Jk3-BHoTb7ongCILlKHxLO5-8Mke51LhB8V_V5Rb7Q4NLh45F4-W0-RzkvR/s400/search-preview.jpg" width="320" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;">Image: search preview on Rich Results Test</td></tr> </tbody></table> <br /> Learn more about the <a href="https://support.google.com/webmasters/answer/7445569">Rich Results Test</a>, and let us know if you have any feedback either through the <a href="https://support.google.com/webmasters/threads?thread_filter=(category%3Astructured_data)&max_results=20">Webmasters help community</a> or <a href="https://twitter.com/googlewmc">Twitter</a>.<br /> <br /> <i>Posted by Moshe Samet, Search Console Product Manager</i><br /> <br /> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> Today we are announcing that the <a href="https://search.google.com/test/rich-results">Rich Results Test</a> fully supports all Google Search rich result features - it’s out of beta 🥳. In addition, we are preparing to deprecate the Structured Data Testing Tool 👋 - it will still be available for the time being, but going forward we strongly recommend you use the Rich Results Test to test and validate your structured data.<br /> <br /> Rich results are experiences on Google Search that go beyond the standard blue link. They’re powered by <a href="https://developers.google.com/search/docs/guides/intro-structured-data">structured data</a> and can include carousels, images, or other non-textual elements. Over the last couple years we’ve developed the Rich Results Test to help you test your structured data and preview your rich results.<br /> <br /> Here are some reasons the new tool will serve you better:<br /> <ul> <li><div role="presentation"> It shows which Search feature enhancements are valid for the markup you are providing</div> </li> <li><div role="presentation"> It handles dynamically loaded structured data markup more effectively</div> </li> <li><div role="presentation"> It renders both mobile and desktop versions of a result</div> </li> <li><div role="presentation"> It is fully aligned with Search Console reports</div> </li> </ul> You can use the Rich Results Test to test a code snippet or a URL to a page. The test returns errors and warnings we detect on your page. Note that errors disqualify your page from showing up as a rich result. While warnings might limit the appearance, your page is still eligible for showing up as a rich result. For example, if there was a warning for a missing image property, that page could still appear as a rich result, just without an image.<br /> <br /> Here are some examples of what you’ll see when using the tool.<br /> <br /> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7B5gSkPgt3xBRVAe1UAPQPdg3JP6ADc-hDc7wpIFGh8Ql0WX953Y0bodRtSvLiPneIWgmKQ3nCKXv_YmbjGOo10bGFQBYKbb5PhkwSKYDpHdfzZmTu9YycE19Ov0Uaqyl85Me/s1600/valid-structured-data.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="873" data-original-width="1600" height="347" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7B5gSkPgt3xBRVAe1UAPQPdg3JP6ADc-hDc7wpIFGh8Ql0WX953Y0bodRtSvLiPneIWgmKQ3nCKXv_YmbjGOo10bGFQBYKbb5PhkwSKYDpHdfzZmTu9YycE19Ov0Uaqyl85Me/s640/valid-structured-data.jpg" width="640" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;">Image: valid structured data on Rich Results Test</td></tr> </tbody></table> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><br /> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5VjLTVj8AYxDA8ygKAHAY9x-hKokbJ-2lynLBgcN3LeydpUJwonH5cHwYpw2rMBHCwsH4GYRU20l_BE3ecs4JPZuZcq1t1zRevOuq_6wQnu5XeiEbFz9l2Q5gb0kmjFpjkuCT/s1600/code-explorer-error.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="873" data-original-width="1600" height="348" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5VjLTVj8AYxDA8ygKAHAY9x-hKokbJ-2lynLBgcN3LeydpUJwonH5cHwYpw2rMBHCwsH4GYRU20l_BE3ecs4JPZuZcq1t1zRevOuq_6wQnu5XeiEbFz9l2Q5gb0kmjFpjkuCT/s640/code-explorer-error.jpg" width="640" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;">Image: code explorer showing error on Rich Results Test</td></tr> </tbody></table> <br /> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwMJAJm1WN5SvApl7KTrmrRfznFyp3ByrRJAZbyWlevymNPLih9o23Q47XGVm7DXOVdMJREkzR7Jk3-BHoTb7ongCILlKHxLO5-8Mke51LhB8V_V5Rb7Q4NLh45F4-W0-RzkvR/s1600/search-preview.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="916" data-original-width="735" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwMJAJm1WN5SvApl7KTrmrRfznFyp3ByrRJAZbyWlevymNPLih9o23Q47XGVm7DXOVdMJREkzR7Jk3-BHoTb7ongCILlKHxLO5-8Mke51LhB8V_V5Rb7Q4NLh45F4-W0-RzkvR/s400/search-preview.jpg" width="320" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;">Image: search preview on Rich Results Test</td></tr> </tbody></table> <br /> Learn more about the <a href="https://support.google.com/webmasters/answer/7445569">Rich Results Test</a>, and let us know if you have any feedback either through the <a href="https://support.google.com/webmasters/threads?thread_filter=(category%3Astructured_data)&max_results=20">Webmasters help community</a> or <a href="https://twitter.com/googlewmc">Twitter</a>.<br /> <br /> <i>Posted by Moshe Samet, Search Console Product Manager</i><br /> <br /> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Webmaster Central Blog:The Rich Results Test is out of beta&url=https://webmasters.googleblog.com/2020/07/rich-results-test-out-of-beta.html&via=googlewmc'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://webmasters.googleblog.com/2020/07/rich-results-test-out-of-beta.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://webmasters.googleblog.com/2020/07/rich-results-test-out-of-beta.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> </div> </div> </div> <div class='post' data-id='3196941517353967283' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://webmasters.googleblog.com/2020/07/how-spam-reports-are-used-at-google.html' itemprop='url' title='How spam reports are used at Google'> How spam reports are used at Google </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Friday, July 03, 2020 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Thanks to our users, we <a href="https://webmasters.googleblog.com/2020/06/how-we-fought-search-spam-on-google.html">receive hundreds of spam reports</a> every day. While many of the spam reports lead to <a href="https://support.google.com/webmasters/answer/9044175">manual actions</a>, they represent a small fraction of the manual actions we issue. Most of the manual actions come from the work our internal teams regularly do to detect spam and improve search results. Today we're updating our <a href="https://support.google.com/webmasters/answer/35769?hl=en#quality_guidelines">Help Center articles</a> to better reflect this approach: <b>we use spam reports only to improve our spam detection algorithms</b>.<br /> <br /> Spam reports play a significant role: they help us understand where our automated spam detection systems may be missing coverage. Most of the time, it's much more impactful for us to fix an underlying issue with our automated detection systems than it is to take manual action on a single URL or site.<br /> <br /> In theory, if our automated systems were perfect, we would catch all spam and not need reporting systems at all. The reality is that while our spam detection systems work well, there’s always room for improvement, and spam reporting is a crucial resource to help us with that. Spam reports in aggregate form help us analyze <a href="https://www.blog.google/products/search/how-we-keep-spam-out-of-search/">trends and patterns</a> in spammy content to improve our algorithms.<br /> <br /> Overall, one of the best approaches to keeping spam out of Search is to rely on high quality content created by the web community and our ability to surface it through ranking. You can learn more about our approach to improving Search and generating great results at our <a href="https://www.google.com/search/howsearchworks/">How Search Works site</a>. Content owners and creators can also learn how to create high-quality content to be successful in Search through our <a href="https://www.google.com/webmasters/learn/">Google Webmasters resources</a>. Our spam detection systems work with our regular ranking systems, and <a href="https://www.google.com/webmasters/tools/spamreport">spam reports</a> help us continue to improve both so we very much appreciate them.<br /> <br /> If you have any questions or comments, please let us know <a href="http://twitter.com/googlewmc">on Twitter</a>.<br /> <br /> Posted by <a href="https://twitter.com/methode">Gary</a><br /> <br /> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> Thanks to our users, we <a href="https://webmasters.googleblog.com/2020/06/how-we-fought-search-spam-on-google.html">receive hundreds of spam reports</a> every day. While many of the spam reports lead to <a href="https://support.google.com/webmasters/answer/9044175">manual actions</a>, they represent a small fraction of the manual actions we issue. Most of the manual actions come from the work our internal teams regularly do to detect spam and improve search results. Today we're updating our <a href="https://support.google.com/webmasters/answer/35769?hl=en#quality_guidelines">Help Center articles</a> to better reflect this approach: <b>we use spam reports only to improve our spam detection algorithms</b>.<br /> <br /> Spam reports play a significant role: they help us understand where our automated spam detection systems may be missing coverage. Most of the time, it's much more impactful for us to fix an underlying issue with our automated detection systems than it is to take manual action on a single URL or site.<br /> <br /> In theory, if our automated systems were perfect, we would catch all spam and not need reporting systems at all. The reality is that while our spam detection systems work well, there’s always room for improvement, and spam reporting is a crucial resource to help us with that. Spam reports in aggregate form help us analyze <a href="https://www.blog.google/products/search/how-we-keep-spam-out-of-search/">trends and patterns</a> in spammy content to improve our algorithms.<br /> <br /> Overall, one of the best approaches to keeping spam out of Search is to rely on high quality content created by the web community and our ability to surface it through ranking. You can learn more about our approach to improving Search and generating great results at our <a href="https://www.google.com/search/howsearchworks/">How Search Works site</a>. Content owners and creators can also learn how to create high-quality content to be successful in Search through our <a href="https://www.google.com/webmasters/learn/">Google Webmasters resources</a>. Our spam detection systems work with our regular ranking systems, and <a href="https://www.google.com/webmasters/tools/spamreport">spam reports</a> help us continue to improve both so we very much appreciate them.<br /> <br /> If you have any questions or comments, please let us know <a href="http://twitter.com/googlewmc">on Twitter</a>.<br /> <br /> Posted by <a href="https://twitter.com/methode">Gary</a><br /> <br /> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Webmaster Central Blog:How spam reports are used at Google&url=https://webmasters.googleblog.com/2020/07/how-spam-reports-are-used-at-google.html&via=googlewmc'> <img alt='Share on Twitter' height='24' 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class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/'> 2018 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/'> 2017 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/'> 2016 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/'> 2015 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/12/'> Dec </a> 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href='https://webmasters.googleblog.com/2015/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/'> 2014 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/'> 2013 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/'> 2012 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> 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href='https://webmasters.googleblog.com/2011/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div 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href='https://webmasters.googleblog.com/2010/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate 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