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.bc-buttonGroup-button:not(:last-child){margin-right:16px}.video-js{font-family:"Audible Sans",Arial,sans-serif}.vjs-control-bar{background-color:rgba(1,14,25,.65)}.vjs-texttrack-settings{display:none}.vjs-subs-caps-button{display:none}.video-js .vjs-load-progress div{background:0 0}.vjs-menu-content{background-color:#010E19}li.vjs-selected span{color:#010E19}.vjs-menu-item-text{color:#FFF}.vjs-live-display{line-height:normal;position:absolute;right:-65px;bottom:40px;padding:4px;color:#FFF;background-color:#A00;border-radius:2px}.livestream-media{display:flex;justify-content:center}.livestream-media .video-js:hover .vjs-big-play-button{background-color:transparent}.livestream-media .vjs-big-play-centered.vjs-playing .vjs-big-play-button{bottom:100%}.livestream-media .vjs-big-play-centered .vjs-big-play-button{height:fit-content;width:fit-content;border:0;background-color:transparent;transform:translate(-50%,-50%);margin-top:unset;margin-left:unset}.livestream-media .vjs-big-play-centered .vjs-big-play-button .bc-icon{line-height:1}.livestream-media .vjs-big-play-centered .vjs-big-play-button .bc-icon-play{width:96px;font-size:96px;background-color:rgba(0,0,0,.65);border-radius:50%}.livestream-media .livestream-close-fullscreen-button{display:flex;justify-content:center;position:absolute;top:4px;right:4px}.livestream-media #livestream-image{width:100%;height:100%;object-fit:contain}@media (min-width:599px) and (max-width:767px){.editors-pick-image{max-width:400px;margin:0 auto}} </style> <link rel="stylesheet" href="https://images-na.ssl-images-amazon.com/images/I/01nB9Ffu7mL.css?AUIClients/AudibleLegoWidgetsAssets" /> <title>Alchemy Audiobook | Free with trial</title> <meta name="description" content="Audiobook by Rory Sutherland, narrated by Rory Sutherland. <p><b><i>HOW DOES MAGIC HAPPEN?</i></b> <b>The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas.</b></p> <p>"A breakthrough book. Wonderfully applicable to about everything in life." —Nassim Nicholas Taleb, author of <i>The Black Swan</i></p> <p>“Veins of wisdom emerge regularly and brilliantly from these pages. Don't miss this book.” —Robert B. Cialdini, author of <i>Influence</i></p> <p>Why is Red Bull so popular, though everyone—<i>everyone!</i>—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: <i>alchemy</i>.</p> <p>Based on thirty years of field work inside the largest experiment in human behavior ever conceived—the forever-unfolding pageant of consumer capitalism—<i>Alchemy,</i> the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others.</p> <p>Heralded as “one of the leading minds in the world of branding” by NPR, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in this audio) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places:</p> <p>What can honey bees teach us about creating a sustainable business?</p> <p>How could budget airlines show us how to market a healthcare system?</p> <p>Why is it better to be vaguely right than precisely wrong?</p> <p>What might soccer penalty kicks teach us about the dangers of risk-aversion?</p> <p>Better “branding,” Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech.</p> <p>Equally startling and profound, Sutherland’s journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business.</p> ©2019 Rory Sutherland (P)2019 HarperCollins Publishers..."> <link rel="canonical" href="https://www.audible.com/pd/Alchemy-Audiobook/0062801503" /> <link rel="alternate" hreflang="de" href="https://www.audible.de/pd/Alchemy-Hoerbuch/0062801503" /> <link rel="alternate" hreflang="de-de" href="https://www.audible.de/pd/Alchemy-Hoerbuch/0062801503" /> <link rel="alternate" hreflang="en-ca" href="https://www.audible.ca/pd/Alchemy-Audiobook/B07PRY7Q3S" /> <link rel="alternate" hreflang="en-us" href="https://www.audible.com/pd/Alchemy-Audiobook/0062801503" /> <link rel="alternate" hreflang="en-bb" href="https://www.audible.com/pd/Alchemy-Audiobook/0062801503" /> <link rel="alternate" hreflang="pt-br" href="https://www.audible.com.br/pd/Alchemy-Audiolivro/B0BWQ3Y95T" /> <link rel="alternate" hreflang="en" href="https://www.audible.com/pd/Alchemy-Audiobook/0062801503" /> <link rel="alternate" hreflang="fr" href="https://www.audible.fr/pd/Alchemy-Livre-Audio/0062801503" /> <link rel="alternate" hreflang="fr-ca" href="https://www.audible.ca/fr_CA/pd/Alchemy-Livre-Audio/B07PRY7Q3S" /> <link rel="alternate" hreflang="de-at" href="https://www.audible.de/pd/Alchemy-Hoerbuch/0062801503" /> <link rel="alternate" hreflang="fr-be" href="https://www.audible.fr/pd/Alchemy-Livre-Audio/0062801503" /> <link rel="alternate" hreflang="fr-ch" href="https://www.audible.fr/pd/Alchemy-Livre-Audio/0062801503" /> <link rel="alternate" hreflang="es-us" href="https://www.audible.com/es_US/pd/Alchemy-Audiolibro/0062801503" /> <link rel="alternate" hreflang="de-lu" href="https://www.audible.de/pd/Alchemy-Hoerbuch/0062801503" /> <link rel="alternate" hreflang="fr-lu" href="https://www.audible.fr/pd/Alchemy-Livre-Audio/0062801503" /> <link rel="alternate" hreflang="fr-fr" href="https://www.audible.fr/pd/Alchemy-Livre-Audio/0062801503" /> <link rel="alternate" hreflang="de-ch" href="https://www.audible.de/pd/Alchemy-Hoerbuch/0062801503" /> <link rel="alternate" hreflang="ja-jp" href="https://www.audible.co.jp/pd/Alchemy-オーディオブック/0062801503" /> <meta name="google-site-verification" content="t9sOBIYlv8mxQTDiWME0RkUfwDV843JGFkSMDooU804"> <meta name="msvalidate.01" content="250EEA2B67A0CAF7FFE7CE6E8C5BEEFE" /> <script type="application/ld+json"> { "@context" : "http://schema.org", "@type" : "Organization", "name" : "Audible", "url" : "https://www.audible.com", "logo": "https://images-na.ssl-images-amazon.com/images/G/01/audiblemobile/store/image/favicons/icons310px.png", "sameAs" : [ "https://plus.google.com/+audible", "https://www.facebook.com/audible", "https://twitter.com/audible_com", "https://www.youtube.com/user/AudibleAccess", "https://www.linkedin.com/company/12227", "https://www.instagram.com/audible" ], "address": { "@type": "PostalAddress", "addressCountry": "United States", "addressLocality": "Newark", "addressRegion": "NJ", "streetAddress": "One Washington Park", "postalCode": "07102" }, "telephone": "(973) 820-0400", "contactPoint" : [{ "@type" : "ContactPoint", "telephone" : "+1-888-283-5051", "contactType" : "customer service", "areaServed" : [ "US", "CA" ], "availableLanguage" : [ "English" ], "contactOption" : "TollFree" }] } </script>  <meta property="fb:app_id" content="102978293121214" /> <meta property="og:site_name" content="Audible.com" /> <meta property="og:type" content="book" /> <meta property="og:locale" content="en_US" /> <meta property="og:title" content="Alchemy" /> <meta property="og:description" content="Check out this great listen on Audible.com. 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navigation-header-popover-column-wrapper" > <div class="bc-section navigation-header-popover-column-group" style="" > <div class="bc-box bc-box-padding-mini" > <h3 class="bc-heading bc-color-secondary ui-it-popover-column-heading bc-text-capitalize" > Get Started </h3> </div> <div class="bc-box bc-box-padding-mini navigation-header-popover-column" > <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item ui-it-popover-column-row bc-spacing-small" > <a class="bc-link bc-color-base" tabindex="0" href="/ep/audiobooks?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=a2801306-74aa-49d8-8788-7e0a9ca970df&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=qIrHJ08eX3CvjUyG&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=7ba42fdf-1145-4990-b754-d2de428ba482&ref=a_pd_Alchem_t1_navTop_pl0cg0c0r0"> Audiobooks </a> </li> <li class="bc-list-item ui-it-popover-column-row bc-spacing-small" > <a class="bc-link bc-color-base" tabindex="0" 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href="/ep/sleep?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=a2801306-74aa-49d8-8788-7e0a9ca970df&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=qIrHJ08eX3CvjUyG&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=7ba42fdf-1145-4990-b754-d2de428ba482&ref=a_pd_Alchem_t1_navTop_pl0cg0c0r3"> Sleep </a> </li> <li class="bc-list-item ui-it-popover-column-row bc-spacing-small" > <a class="bc-link bc-color-base" tabindex="0" href="https://www.audible.com/ep/audiblelatino?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=a2801306-74aa-49d8-8788-7e0a9ca970df&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=qIrHJ08eX3CvjUyG&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=7ba42fdf-1145-4990-b754-d2de428ba482"> Latino and Hispanic voices </a> </li> <li class="bc-list-item ui-it-popover-column-row bc-spacing-small" > <a class="bc-link bc-color-base" tabindex="0" href="/categories?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=a2801306-74aa-49d8-8788-7e0a9ca970df&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=qIrHJ08eX3CvjUyG&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=7ba42fdf-1145-4990-b754-d2de428ba482&ref=a_pd_Alchem_t1_navTop_pl0cg0c0r5"> All categories </a> </li> <li class="bc-list-item ui-it-popover-column-row bc-spacing-none" > <a class="bc-link bc-color-base" tabindex="0" href="/ep/memberbenefits?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=a2801306-74aa-49d8-8788-7e0a9ca970df&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=qIrHJ08eX3CvjUyG&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=7ba42fdf-1145-4990-b754-d2de428ba482&ref=a_pd_Alchem_t1_navTop_pl0cg0c0r6"> Plans & Pricing </a> </li> </ul> </span> </div> </div> <div class="bc-section navigation-header-popover-column-group" style="" > <div class="bc-box bc-box-padding-mini" > <h3 class="bc-heading bc-color-secondary ui-it-popover-column-heading bc-text-capitalize" > Popular Lists </h3> </div> <div class="bc-box bc-box-padding-mini 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href="/newreleases?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=a2801306-74aa-49d8-8788-7e0a9ca970df&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=qIrHJ08eX3CvjUyG&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=7ba42fdf-1145-4990-b754-d2de428ba482&ref=a_pd_Alchem_t1_navTop_pl0cg1c0r2"> New Releases </a> </li> <li class="bc-list-item ui-it-popover-column-row bc-spacing-small" > <a class="bc-link bc-color-base" tabindex="0" href="/ep/best-audiobooks?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=a2801306-74aa-49d8-8788-7e0a9ca970df&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=qIrHJ08eX3CvjUyG&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=7ba42fdf-1145-4990-b754-d2de428ba482&ref=a_pd_Alchem_t1_navTop_pl0cg1c0r3"> Best of the Best </a> </li> <li class="bc-list-item ui-it-popover-column-row bc-spacing-small" > <a class="bc-link bc-color-base" tabindex="0" href="/ep/series?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=a2801306-74aa-49d8-8788-7e0a9ca970df&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=qIrHJ08eX3CvjUyG&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=7ba42fdf-1145-4990-b754-d2de428ba482&ref=a_pd_Alchem_t1_navTop_pl0cg1c0r4"> Series </a> </li> <li class="bc-list-item ui-it-popover-column-row bc-spacing-small" > <a class="bc-link bc-color-base" tabindex="0" href="/ep/authors?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=a2801306-74aa-49d8-8788-7e0a9ca970df&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=qIrHJ08eX3CvjUyG&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=7ba42fdf-1145-4990-b754-d2de428ba482&ref=a_pd_Alchem_t1_navTop_pl0cg1c0r5"> Authors </a> </li> <li class="bc-list-item ui-it-popover-column-row bc-spacing-small" > <a class="bc-link bc-color-base" tabindex="0" href="/ep/popular-features-audible?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=a2801306-74aa-49d8-8788-7e0a9ca970df&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=qIrHJ08eX3CvjUyG&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=7ba42fdf-1145-4990-b754-d2de428ba482&ref=a_pd_Alchem_t1_navTop_pl0cg1c0r6"> Editors’ Picks </a> </li> <li class="bc-list-item ui-it-popover-column-row bc-spacing-none" > <a class="bc-link bc-color-base" tabindex="0" href="/ep/best-of-the-year-editorial-2024?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=a2801306-74aa-49d8-8788-7e0a9ca970df&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=qIrHJ08eX3CvjUyG&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=7ba42fdf-1145-4990-b754-d2de428ba482&ref=a_pd_Alchem_t1_navTop_pl0cg1c0r7"> Best of the year </a> </li> </ul> </span> </div> </div> <div class="bc-section navigation-header-popover-column-group" style="" > <div class="bc-box bc-box-padding-mini" > <h3 class="bc-heading bc-color-secondary ui-it-popover-column-heading bc-text-capitalize" > Explore Audible </h3> </div> <div class="bc-box bc-box-padding-mini navigation-header-popover-column" > <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item ui-it-popover-column-row bc-spacing-small" > <a class="bc-link bc-color-base" tabindex="0" href="/ep/audible-plus-member-benefit?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=a2801306-74aa-49d8-8788-7e0a9ca970df&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=qIrHJ08eX3CvjUyG&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=7ba42fdf-1145-4990-b754-d2de428ba482&ref=a_pd_Alchem_t1_navTop_pl0cg2c0r0"> Plus Catalog </a> </li> <li class="bc-list-item ui-it-popover-column-row bc-spacing-small" > <a class="bc-link bc-color-base" tabindex="0" href="/ep/giftcenter?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=a2801306-74aa-49d8-8788-7e0a9ca970df&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=qIrHJ08eX3CvjUyG&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=7ba42fdf-1145-4990-b754-d2de428ba482&ref=a_pd_Alchem_t1_navTop_pl0cg2c0r1"> Gifts </a> </li> <li class="bc-list-item ui-it-popover-column-row 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href="/blog?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=a2801306-74aa-49d8-8788-7e0a9ca970df&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=qIrHJ08eX3CvjUyG&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=7ba42fdf-1145-4990-b754-d2de428ba482&ref=a_pd_Alchem_t1_navTop_pl0cg2c0r4"> Blog </a> </li> <li class="bc-list-item ui-it-popover-column-row bc-spacing-none" > <a class="bc-link bc-color-base" tabindex="0" href="/ep/audiobook-deals?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=a2801306-74aa-49d8-8788-7e0a9ca970df&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=qIrHJ08eX3CvjUyG&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=7ba42fdf-1145-4990-b754-d2de428ba482&ref=a_pd_Alchem_t1_navTop_pl0cg2c0r5"> Sales & Deals </a> </li> </ul> </span> </div> </div> </div> </div> </div> </div> </div> </div> </li> </ul> </span> </nav> </div> <div class="bc-col-responsive bc-text-right bc-col-5"> <div class="bc-section bc-a11y-dynamic-skiplink-target" style="" data-bc-a11y-dynamic-skiplink-display-value='Search Box' 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</div> </div> </div> </div> </header></div> </div> </div> <span id="audibleNavigation_creditInfo" data-json='{}'></span> </div> <div id="top-2" class="slot topSlot"> </div> <div id="top-3" class="slot topSlot"> </div> <div id="top-4" class="slot topSlot"> </div> <div role="main" class="adbl-main" id="adbl-main" > <div id="center-0" class="slot centerSlot"> </div> <div id="center-1" class="slot centerSlot"> <input type="hidden" name="webDesktopView" value="true" id="webDesktopView" > <adbl-style-scope> <adbl-product-hero> <adbl-color-splash slot="background" src="https://m.media-amazon.com/images/I/51nw8QDHugL._SL500_.jpg"></adbl-color-splash> <adbl-product-image slot="image"> <img src="https://m.media-amazon.com/images/I/51nw8QDHugL._SL500_.jpg" alt="Alchemy Audiobook By Rory Sutherland cover art" srcset="https://m.media-amazon.com/images/I/51nw8QDHugL._SL500_.jpg"/> </adbl-product-image> <adbl-title-lockup slot="title-lockup"> <h1 slot="title">Alchemy</h1> <h2 slot="subtitle">The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life</h2> </adbl-title-lockup> <adbl-button slot="sample-button" id="jpp-sample-button" size="sm" aria-label="Preview Alchemy" variant="simple" class="mosaic-center-sample-button" data-asin="0062801503" data-is-sample="true"> <adbl-icon slot="start" name="headphone"></adbl-icon> Preview </adbl-button> <adbl-product-metadata class="product-metadata" slot="metadata" interactive align="center" aria-label="Product details"> <script type="application/json"> {"rating":{"count":1618,"value":4.734857849196539,"url":"#customer-reviews"},"authors":[{"name":"Rory Sutherland","url":"/author/Rory-Sutherland/B07L3WRSWM?ref=a_pd_Alchem_c1_author_1"}],"narrators":[{"name":"Rory Sutherland","url":"/search?searchNarrator=Rory+Sutherland&ref=a_pd_Alchem_c1_narrator_1"}]} </script> </adbl-product-metadata> <div slot="buybox"> <adbl-style-scope></adbl-style-scope> <div id="adbl-buy-box-area" class="bc-section bc-spacing-none 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class="bc-text bc-size-base bc-color-base" ></span> <span class="bc-text bc-size-base bc-color-price" ></span> <span class="bc-text adblBuyBoxCreditCost bc-hidden bc-color-base" id="adbl_buybox_credit_cost" > </span> </p> </div>  </div> <div id="" class="bc-row bc-spacing-top-s1" style=""> <div id="adbl-access-with-token-message" class="bc-section bc-spacing-none bc-spacing-top-none bc-text-center" style="" > </div>  </div> <div id="" class="bc-row bc-spacing-top-s1" style=""> <div id="border" class="bc-box bc-box-padding-NONE discoveryUpsellSection" > <adbl-style-scope></adbl-style-scope> <div id="adbl-minerva-anon-sticky-buybox-trigger" data-trigger="adbl-minerva-anon-sticky-buybox" class="bc-trigger bc-pub-block bc-trigger-sticky"> <adbl-button href="/subscription/confirmation?membershipAsin=B076FLV3HT&productAsin=0062801503" variant="primary" class="discovery-upsell-button mosaic-buybox-button bc-spacing-top-mini" data-asin="B076FLV3HT" data-native-login-enabled="false"> Try for $0.00 </adbl-button> </div>  <div class="adbl_buybox_upsell_prime-logo-detail bc-spacing-top-s2"> <img id="adbl_buybox_upsell_prime_logo_image" class="adbl-prime-logo-image js-only-element" src="https://m.media-amazon.com/images/G/01/Audible/Homestead/Prime_Logo_RGB.png" alt="Prime logo" height="32px" width="52px" style="vertical-align: center" /> <span class="bc-text prime_detail_text bc-size-callout bc-color-base" style="vertical-align: left" >Prime members: New to Audible?<br/>Get 2 free audiobooks during trial.</span></div>  <div id="adbl_buybox_upsell_description_area" class="bc-section" style="" > <div class="adbl_buybox_upsell_description bc-spacing-top-s1"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-check-s3 adbl_buybox_upsell_description_icon bc-icon-check bc-icon-size-medium bc-color-base" > </i> <span class="bc-text adbl_buybox_upsell_description_element bc-size-callout" > Pick 1 audiobook a month from our unmatched collection. </span> </div> <div class="adbl_buybox_upsell_description bc-spacing-top-s1"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-check-s3 adbl_buybox_upsell_description_icon bc-icon-check bc-icon-size-medium bc-color-base" > </i> <span class="bc-text adbl_buybox_upsell_description_element bc-size-callout" > Listen all you want to thousands of included audiobooks, Originals, and podcasts. </span> </div> <div class="adbl_buybox_upsell_description bc-spacing-top-s1"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-check-s3 adbl_buybox_upsell_description_icon bc-icon-check bc-icon-size-medium bc-color-base" > </i> <span class="bc-text adbl_buybox_upsell_description_element bc-size-callout" > Access exclusive sales and deals. </span> </div> <div class="adbl_buybox_upsell_description bc-spacing-top-s1"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-check-s3 adbl_buybox_upsell_description_icon bc-icon-check bc-icon-size-medium bc-color-base" > </i> <span class="bc-text adbl_buybox_upsell_description_element bc-size-callout" > Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime. </span> </div> </div>  <div id="adbl-minerva-anon-sticky-buybox" class="bc-sticky-header bc-pub-hidden adbl-minerva-anon-sticky-buybox bc-position-top"> <div class="bc-box bc-box-padding-s2 bc-color-background-secondary" > <div id="adbl-primary-button-area" class="bc-section adblPrimaryButtonArea" style="" > <div id="" class="bc-row-responsive bc-container" style=""> <div class="bc-media bc-media-spacing-s2 bc-vertical-align-center"> <div id="" class="bc-row-responsive container-row" style=""> <div class="bc-col-responsive bc-col-8"> <div class="bc-media-image"> <div class="bc-media bc-media-spacing-s2 bc-vertical-align-center"> <div class="bc-media-image"> <img id="" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/51nw8QDHugL._SL63_.jpg" alt="" height="63" width="63" style="vertical-align: top" /> </div> <div class="bc-media-content"> <h1 class="bc-heading bc-color-base bc-size-title1 bc-text-bold" >Alchemy</h1> <div id="" class="bc-row" style=""> <span class="bc-text authorLabel bc-size-Callout bc-color-base bc-text-ellipses" > By: <span class="bc-letter-space bc-letter-space-micro"></span> Rory Sutherland </span> </div> <div id="" class="bc-row" style=""> <span class="bc-text narratorLabel bc-size-Callout bc-color-base" > Narrated by: <span class="bc-letter-space bc-letter-space-micro"></span> Rory Sutherland </span> </div> </div> </div> </div> </div> <div class="bc-col-responsive bc-col-4"> <div class="bc-media-content"> <div id="adbl-primary-button-area" class="bc-section bc-spacing-top-mini adblPrimaryButtonArea" style="" > <adbl-button id="promoUpsellButton" href="/subscription/confirmation?membershipAsin=B076FLV3HT&productAsin=0062801503" variant="primary" size="sm" class="discovery-upsell-button mosaic-buybox-button" data-asin="B076FLV3HT" data-native-login-enabled="false" tabindex="0"> Try for $0.00 </adbl-button> <adbl-button id="regularUpsellButton" href="" variant="primary" size="sm" class="discovery-upsell-button bc-hidden mosaic-buybox-button" data-asin="" data-native-login-enabled="false" tabindex="0"> </adbl-button> <div id="adbl_buybox_upsell_price_area" class="bc-section" style="" > <p id="adbl_buybox_upsell_price" class="bc-text bc-spacing-small bc-spacing-top-micro bc-text-center bc-size-footnote bc-color-base"> $14.95/month after 30 days. Cancel anytime. </p> </div> <div id="adbl_buybox_promotion_regular_upsell_price_area" class="bc-section bc-hidden" style="" > <p class="bc-text bc-spacing-small bc-spacing-top-micro bc-text-center bc-size-footnote bc-color-base"> </p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>  </div>  </div> <div id="" class="bc-row bc-spacing-top-s1" style=""> <input type="hidden" name="deviceType" value="desktop" class="deviceType"> <div id="adbl-buy-box-container" class="bc-row-responsive adblBuyBoxContainer bc-spacing-none" style=""> <div class="bc-col-responsive bc-col-12"> <adbl-button id="adbl-buy-now-login-button" class="adblBuyNowLogInButton mosaic-buybox-button" variant="outline" aria-label="Buy Alchemy for $24.29" href="/audible/signinRedirect?maxAge=1200&returnUrl=https://www.audible.com/pd/Alchemy-Audiobook/0062801503?ref_pageloadid%3Dz5EtKrIPtLQCZP1v%26ref%3Da_series_Un_c12_adblp13nvssa_12%26plink%3DVJLWAYGA2lRoEMoU%26pageLoadId%3DLgHb8x53a6gnb3qV%26creativeId%3D63a825c6-6a64-4bbd-8c4f-65e34ae1bfa3%26&pageIdent&forceLogin=false" size="md"> Buy for $24.29</adbl-button> <div id="adbl-confirm-cash-purchase" class="bc-box bc-box-padding-none adblConfirmCashPurchase bc-hidden" > <p class="bc-text bc-spacing-small bc-spacing-top-none bc-color-base"> Buy for $24.29 </p> <form id="adbl-confirm-cash-purchase-form" method="post" action="/express-checkout/ref=a_one_click_purchase_cash"> <input type="hidden" name="asin" value="0062801503"> <input type="hidden" name="useCash" value="true"> <input type="hidden" name="paymentId" value=""> <input type="hidden" name="addressId" value=""> <input type="hidden" name="token" 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</div> <div id="center-1-1" class="slot centerSlot"> </div> <div id="center-1-2" class="slot centerSlot"> <adbl-style-scope> <adbl-product-details class="product-details-widget-spacing"> <adbl-content-header slot="header"> <h3 slot="title">About this listen</h3> </adbl-content-header> <adbl-text-block slot="summary"> <p><b><i>HOW DOES MAGIC HAPPEN?</i></b> <b>The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas.</b></p> <p>"A breakthrough book. Wonderfully applicable to about everything in life." —Nassim Nicholas Taleb, author of <i>The Black Swan</i></p> <p>“Veins of wisdom emerge regularly and brilliantly from these pages. Don't miss this book.” —Robert B. Cialdini, author of <i>Influence</i></p> <p>Why is Red Bull so popular, though everyone—<i>everyone!</i>—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: <i>alchemy</i>.</p> <p>Based on thirty years of field work inside the largest experiment in human behavior ever conceived—the forever-unfolding pageant of consumer capitalism—<i>Alchemy,</i> the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others.</p> <p>Heralded as “one of the leading minds in the world of branding” by NPR, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in this audio) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places:</p> <p>What can honey bees teach us about creating a sustainable business?</p> <p>How could budget airlines show us how to market a healthcare system?</p> <p>Why is it better to be vaguely right than precisely wrong?</p> <p>What might soccer penalty kicks teach us about the dangers of risk-aversion?</p> <p>Better “branding,” Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech.</p> <p>Equally startling and profound, Sutherland’s journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business.</p>©2019 Rory Sutherland (P)2019 HarperCollins Publishers</adbl-text-block> 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Cialdini cover art" width="100%" /> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >Influence, New and Expanded</span> </a> </div> <div id="product-list-flyout-0063097796" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-Influence, New and Expanded" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >Influence, New and Expanded</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > The Psychology of Persuasion </li> <li class="bc-list-item" > By: Robert B. Cialdini </li> <li class="bc-list-item" > Narrated by: Robert B. Cialdini </li> <li class="bc-list-item" > Length: 20 hrs and 43 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress 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bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 2,227 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon 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bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 1,820 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon 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bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 1,808 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> <p>In the new edition of this highly acclaimed bestseller, Robert Cialdini—<i>New York Times</i> bestselling author of <i>Pre-Suasion</i> and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts. </p> </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Use the Audible Speed Feature! </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >Sand</span> on 05-30-21 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Robert-B-Cialdini/B000AP9KKG?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_1_1_1">Robert B. Cialdini</a> </p> </div> <div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-1529141931" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-1529141931' href="/pd/Hacking-the-Unconscious-Audiobook/1529141931?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_1_2"> <div class="adbl-asin-impression " data-asin="1529141931" data-widget="" data-position="2" data-face-out="" data-source="" data-url="/pd/Hacking-the-Unconscious-Audiobook/1529141931?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_1_2" > <img id="product-carousel-image-c5-i2-loading" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/51US6su2zBL._SL320_.jpg" alt="Hacking the Unconscious Audiobook By Rory Sutherland cover art" width="100%" /> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >Hacking the Unconscious</span> </a> </div> <div id="product-list-flyout-1529141931" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-Hacking the Unconscious" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-text-bold" >Hacking the Unconscious</h2> </li> <li class="bc-list-item" > By: Rory Sutherland </li> <li class="bc-list-item" > Narrated by: Rory Sutherland </li> <li class="bc-list-item" > Length: 4 hrs and 39 mins </li> <li class="bc-list-item" > Original Recording </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 46 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 37 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 36 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> <p>Advertising guru Rory Sutherland is a world-leading proponent of behavioural economics. In <i>Hacking</i> <i>the Unconscious</i>, he looks at how this emerging science is used by marketers to influence us and challenges us to reassess which ideas we hold dear.</p> </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >2 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Don't bother if you listed to Alchemy </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >Dumitrita</span> on 09-02-23 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/search?searchAuthor=Rory+Sutherland&ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_1_2_1">Rory Sutherland</a> </p> </div> <div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-B00I5OAN5K" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-B00I5OAN5K' href="/pd/How-Brands-Grow-Audiobook/B00I5OAN5K?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_1_3"> <div class="adbl-asin-impression " data-asin="B00I5OAN5K" data-widget="" data-position="3" data-face-out="" data-source="" data-url="/pd/How-Brands-Grow-Audiobook/B00I5OAN5K?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_1_3" > <img id="product-carousel-image-c5-i3-loading" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/51RFs-uYvwL._SL320_.jpg" alt="How Brands Grow Audiobook By Byron Sharp cover art" width="100%" /> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >How Brands Grow</span> </a> </div> <div id="product-list-flyout-B00I5OAN5K" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-How Brands Grow" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >How Brands Grow</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > What Marketers Don't Know </li> <li class="bc-list-item" > By: Byron Sharp </li> <li class="bc-list-item" > Narrated by: Daniel May </li> <li class="bc-list-item" > Length: 6 hrs and 34 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 422 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >4 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 357 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 352 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, <i>How Brands Grow</i> presents decades of research in a style that is written for marketing professionals to grow their brands. </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >1 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > WARNING: "Empirical" Slight of Hand </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >M</span> on 03-10-18 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Byron-Sharp/B003HD3YZK?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_1_3_1">Byron Sharp</a> </p> </div> <div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-B07WRJNRW5" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-B07WRJNRW5' href="/pd/Hello-My-Name-Is-Awesome-Audiobook/B07WRJNRW5?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_1_4"> <div class="adbl-asin-impression " data-asin="B07WRJNRW5" data-widget="" data-position="4" data-face-out="" data-source="" data-url="/pd/Hello-My-Name-Is-Awesome-Audiobook/B07WRJNRW5?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_1_4" > <img id="product-carousel-image-c5-i4-loading" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/51uabMI-XLL._SL320_.jpg" alt="Hello My Name Is Awesome Audiobook By Alexandra Watkins cover art" width="100%" /> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >Hello My Name Is Awesome</span> </a> </div> <div id="product-list-flyout-B07WRJNRW5" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-Hello My Name Is Awesome" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >Hello My Name Is Awesome</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > How to Create Brand Names That Stick </li> <li class="bc-list-item" > By: Alexandra Watkins </li> <li class="bc-list-item" > Narrated by: Claire Buchignani </li> <li class="bc-list-item" > Length: 3 hrs and 50 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 68 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 56 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 55 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> <p> </p> <p>The ultimate guide to naming your product or business has been updated throughout, with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace.</p> </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >4 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > A decent read </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >ayat</span> on 12-21-19 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Alexandra-Watkins/B00KVR8GOE?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_1_4_1">Alexandra Watkins</a> </p> </div> <div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-B0C7WJXBRL" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-B0C7WJXBRL' href="/pd/100M-Leads-Audiobook/B0C7WJXBRL?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_1_5"> <div class="adbl-asin-impression " data-asin="B0C7WJXBRL" data-widget="" data-position="5" data-face-out="" data-source="" data-url="/pd/100M-Leads-Audiobook/B0C7WJXBRL?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_1_5" > <img id="product-carousel-image-c5-i5-loading" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/41stqWbysuL._SL320_.jpg" alt="$100M Leads Audiobook By Alex Hormozi cover art" width="100%" /> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >$100M Leads</span> </a> </div> <div id="product-list-flyout-B0C7WJXBRL" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-$100M Leads" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >$100M Leads</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > How to Get Strangers to Want to Buy Your Stuff </li> <li class="bc-list-item" > By: Alex Hormozi </li> <li class="bc-list-item" > Narrated by: Alex Hormozi </li> <li class="bc-list-item" > Length: 6 hrs </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 2,996 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 2,825 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 2,822 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> <p>This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many <i>leads</i> I was getting.</p> </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Better than $100M Offers, But Read Both in Order </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >Jonathan and Hannah</span> on 09-13-23 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Alex-Hormozi/B099H3YM3R?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_1_5_1">Alex Hormozi</a> </p> </div> <div class="bc-col carousel-product bc-col-last bc-col-2"> <div data-trigger="product-list-flyout-B0B6444XS3" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-B0B6444XS3' href="/pd/Outlive-Audiobook/B0B6444XS3?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_1_6"> <div class="adbl-asin-impression " data-asin="B0B6444XS3" data-widget="" data-position="6" data-face-out="" data-source="" data-url="/pd/Outlive-Audiobook/B0B6444XS3?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_1_6" > <img id="product-carousel-image-c5-i6-loading" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/41w+zyAK8NL._SL320_.jpg" alt="Outlive Audiobook By Peter Attia MD, Bill Gifford - contributor cover art" width="100%" /> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >Outlive</span> </a> </div> <div id="product-list-flyout-B0B6444XS3" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-Outlive" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >Outlive</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > The Science and Art of Longevity </li> <li class="bc-list-item" > By: Peter Attia MD, Bill Gifford - contributor </li> <li class="bc-list-item" > Narrated by: Peter Attia MD </li> <li class="bc-list-item" > Length: 17 hrs and 7 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 6,544 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 5,757 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 5,746 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> <p>Wouldn’t you like to live longer? And better? In this operating manual for longevity, Dr. Peter Attia draws on the latest science to deliver innovative nutritional interventions, techniques for optimizing exercise and sleep, and tools for addressing emotional and mental health.</p> </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >2 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Too Much Filler </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >J. Badaracco</span> on 04-09-23 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Peter-Attia-MD/B0BL8JY16Q?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_1_6_1">Peter Attia MD</a>, and others </p> </div> </div> </div> </div> <input type="hidden" name="prevLabel" value="Previous slide" > <input type="hidden" name="nextLabel" value="Next slide" > <div class="adbl-impression-container " data-widget="carousel-PRODUCT" > <div id="adbl-web-carousel-c5" class="adbl-carousel bc-hidden" data-slotCode="c5" data-invocationType="DEFAULT" data-carouselType="PRODUCT"> <div id="" class="bc-row product-carousel-item" style=""> <div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-0063097796" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-0063097796' href="/pd/Influence-New-and-Expanded-Audiobook/0063097796?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_1_1"> <div class="adbl-asin-impression " data-asin="0063097796" data-widget="" data-position="1" data-face-out="" data-source="" data-url="/pd/Influence-New-and-Expanded-Audiobook/0063097796?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_1_1" > <img id="product-carousel-image-c5-i1" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/51BnAdZmzuS._SL320_.jpg" alt="Influence, New and Expanded Audiobook By Robert B. Cialdini cover art" width="100%" /> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >Influence, New and Expanded</span> </a> </div> <div id="product-list-flyout-0063097796" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-Influence, New and Expanded" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >Influence, New and Expanded</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > The Psychology of Persuasion </li> <li class="bc-list-item" > By: Robert B. Cialdini </li> <li class="bc-list-item" > Narrated by: Robert B. Cialdini </li> <li class="bc-list-item" > Length: 20 hrs and 43 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 2,227 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 1,820 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 1,808 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> <p>In the new edition of this highly acclaimed bestseller, Robert Cialdini—<i>New York Times</i> bestselling author of <i>Pre-Suasion</i> and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts. </p> </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Use the Audible Speed Feature! </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >Sand</span> on 05-30-21 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Robert-B-Cialdini/B000AP9KKG?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_1_1_1">Robert B. Cialdini</a> </p> </div> <div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-1529141931" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-1529141931' href="/pd/Hacking-the-Unconscious-Audiobook/1529141931?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_1_2"> <div class="adbl-asin-impression " data-asin="1529141931" data-widget="" data-position="2" data-face-out="" data-source="" data-url="/pd/Hacking-the-Unconscious-Audiobook/1529141931?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_1_2" > <img id="product-carousel-image-c5-i2" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/51US6su2zBL._SL320_.jpg" alt="Hacking the Unconscious Audiobook By Rory Sutherland cover art" width="100%" /> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >Hacking the Unconscious</span> </a> </div> <div id="product-list-flyout-1529141931" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-Hacking the Unconscious" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-text-bold" >Hacking the Unconscious</h2> </li> <li class="bc-list-item" > By: Rory Sutherland </li> <li class="bc-list-item" > Narrated by: Rory Sutherland </li> <li class="bc-list-item" > Length: 4 hrs and 39 mins </li> <li class="bc-list-item" > Original Recording </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 46 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 37 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 36 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> <p>Advertising guru Rory Sutherland is a world-leading proponent of behavioural economics. In <i>Hacking</i> <i>the Unconscious</i>, he looks at how this emerging science is used by marketers to influence us and challenges us to reassess which ideas we hold dear.</p> </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >2 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Don't bother if you listed to Alchemy </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >Dumitrita</span> on 09-02-23 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/search?searchAuthor=Rory+Sutherland&ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_1_2_1">Rory Sutherland</a> </p> </div> <div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-B00I5OAN5K" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-B00I5OAN5K' href="/pd/How-Brands-Grow-Audiobook/B00I5OAN5K?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_1_3"> <div class="adbl-asin-impression " data-asin="B00I5OAN5K" data-widget="" data-position="3" data-face-out="" data-source="" data-url="/pd/How-Brands-Grow-Audiobook/B00I5OAN5K?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_1_3" > <img id="product-carousel-image-c5-i3" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/51RFs-uYvwL._SL320_.jpg" alt="How Brands Grow Audiobook By Byron Sharp cover art" width="100%" /> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >How Brands Grow</span> </a> </div> <div id="product-list-flyout-B00I5OAN5K" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-How Brands Grow" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >How Brands Grow</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > What Marketers Don't Know </li> <li class="bc-list-item" > By: Byron Sharp </li> <li class="bc-list-item" > Narrated by: Daniel May </li> <li class="bc-list-item" > Length: 6 hrs and 34 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 422 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >4 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 357 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 352 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, <i>How Brands Grow</i> presents decades of research in a style that is written for marketing professionals to grow their brands. </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >1 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > WARNING: "Empirical" Slight of Hand </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >M</span> on 03-10-18 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Byron-Sharp/B003HD3YZK?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_1_3_1">Byron Sharp</a> </p> </div> <div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-B07WRJNRW5" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-B07WRJNRW5' href="/pd/Hello-My-Name-Is-Awesome-Audiobook/B07WRJNRW5?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_1_4"> <div class="adbl-asin-impression " data-asin="B07WRJNRW5" data-widget="" data-position="4" data-face-out="" data-source="" data-url="/pd/Hello-My-Name-Is-Awesome-Audiobook/B07WRJNRW5?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_1_4" > <img id="product-carousel-image-c5-i4" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/51uabMI-XLL._SL320_.jpg" alt="Hello My Name Is Awesome Audiobook By Alexandra Watkins cover art" width="100%" /> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >Hello My Name Is Awesome</span> </a> </div> <div id="product-list-flyout-B07WRJNRW5" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-Hello My Name Is Awesome" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >Hello My Name Is Awesome</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > How to Create Brand Names That Stick </li> <li class="bc-list-item" > By: Alexandra Watkins </li> <li class="bc-list-item" > Narrated by: Claire Buchignani </li> <li class="bc-list-item" > Length: 3 hrs and 50 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 68 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 56 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 55 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> <p> </p> <p>The ultimate guide to naming your product or business has been updated throughout, with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace.</p> </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >4 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > A decent read </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >ayat</span> on 12-21-19 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Alexandra-Watkins/B00KVR8GOE?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_1_4_1">Alexandra Watkins</a> </p> </div> <div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-B0C7WJXBRL" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-B0C7WJXBRL' href="/pd/100M-Leads-Audiobook/B0C7WJXBRL?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_1_5"> <div class="adbl-asin-impression " data-asin="B0C7WJXBRL" data-widget="" data-position="5" data-face-out="" data-source="" data-url="/pd/100M-Leads-Audiobook/B0C7WJXBRL?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_1_5" > <img id="product-carousel-image-c5-i5" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/41stqWbysuL._SL320_.jpg" alt="$100M Leads Audiobook By Alex Hormozi cover art" width="100%" /> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >$100M Leads</span> </a> </div> <div id="product-list-flyout-B0C7WJXBRL" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-$100M Leads" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >$100M Leads</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > How to Get Strangers to Want to Buy Your Stuff </li> <li class="bc-list-item" > By: Alex Hormozi </li> <li class="bc-list-item" > Narrated by: Alex Hormozi </li> <li class="bc-list-item" > Length: 6 hrs </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 2,996 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 2,825 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 2,822 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> <p>This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many <i>leads</i> I was getting.</p> </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Better than $100M Offers, But Read Both in Order </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >Jonathan and Hannah</span> on 09-13-23 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Alex-Hormozi/B099H3YM3R?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_1_5_1">Alex Hormozi</a> </p> </div> <div class="bc-col carousel-product bc-col-last bc-col-2"> <div data-trigger="product-list-flyout-B0B6444XS3" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-B0B6444XS3' href="/pd/Outlive-Audiobook/B0B6444XS3?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_1_6"> <div class="adbl-asin-impression " data-asin="B0B6444XS3" data-widget="" data-position="6" data-face-out="" data-source="" data-url="/pd/Outlive-Audiobook/B0B6444XS3?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_1_6" > <img id="product-carousel-image-c5-i6" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/41w+zyAK8NL._SL320_.jpg" alt="Outlive Audiobook By Peter Attia MD, Bill Gifford - contributor cover art" width="100%" /> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >Outlive</span> </a> </div> <div id="product-list-flyout-B0B6444XS3" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-Outlive" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >Outlive</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > The Science and Art of Longevity </li> <li class="bc-list-item" > By: Peter Attia MD, Bill Gifford - contributor </li> <li class="bc-list-item" > Narrated by: Peter Attia MD </li> <li class="bc-list-item" > Length: 17 hrs and 7 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 6,544 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 5,757 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 5,746 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> <p>Wouldn’t you like to live longer? And better? In this operating manual for longevity, Dr. Peter Attia draws on the latest science to deliver innovative nutritional interventions, techniques for optimizing exercise and sleep, and tools for addressing emotional and mental health.</p> </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >2 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Too Much Filler </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >J. Badaracco</span> on 04-09-23 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Peter-Attia-MD/B0BL8JY16Q?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_1_6_1">Peter Attia MD</a>, and others </p> </div> </div> <div id="" class="bc-row product-carousel-item" style=""> <div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-B01EB3PMYK" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-B01EB3PMYK' href="/pd/The-Inevitable-Audiobook/B01EB3PMYK?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_2_1"> <div class="adbl-asin-impression " data-asin="B01EB3PMYK" data-widget="" data-position="1" data-face-out="" data-source="" data-url="/pd/The-Inevitable-Audiobook/B01EB3PMYK?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_2_1" > <div> <picture> <source type="image/webp" srcset="https://m.media-amazon.com/images/I/51+4GT8BiIL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/51+4GT8BiIL._SL320_.jpg 2x" /> <source type="image/jpg" srcset="https://m.media-amazon.com/images/I/51+4GT8BiIL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/51+4GT8BiIL._SL320_.jpg 2x" /> <img id="product-carousel-image-c5-i7" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/51+4GT8BiIL._SL320_.jpg" loading="lazy" alt="The Inevitable Audiobook By Kevin Kelly cover art" width="100%" srcset="https://m.media-amazon.com/images/I/51+4GT8BiIL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/51+4GT8BiIL._SL320_.jpg 2x" /> </picture> </div> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >The Inevitable</span> </a> </div> <div id="product-list-flyout-B01EB3PMYK" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-The Inevitable" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >The Inevitable</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > Understanding the 12 Technological Forces That Will Shape Our Future </li> <li class="bc-list-item" > By: Kevin Kelly </li> <li class="bc-list-item" > Narrated by: George Newbern </li> <li class="bc-list-item" > Length: 11 hrs and 30 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 4,649 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 4,015 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 3,996 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> <p>From one of our leading technology thinkers and writers, a guide through the 12 technological imperatives that will shape the next 30 years and transform our lives. Much of what will happen in the next 30 years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our lives - from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture.</p> </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >2 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Predicting is hard, especially about the future </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >Michael</span> on 02-20-17 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Kevin-Kelly/B001HCY1LE?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_2_1_1">Kevin Kelly</a> </p> </div> <div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-B0B3L2T9W5" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-B0B3L2T9W5' href="/pd/The-Creative-Act-Audiobook/B0B3L2T9W5?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_2_2"> <div class="adbl-asin-impression " data-asin="B0B3L2T9W5" data-widget="" data-position="2" data-face-out="" data-source="" data-url="/pd/The-Creative-Act-Audiobook/B0B3L2T9W5?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_2_2" > <div> <picture> <source type="image/webp" srcset="https://m.media-amazon.com/images/I/51l+1wW-S5L._SL160_.jpg 1x, https://m.media-amazon.com/images/I/51l+1wW-S5L._SL320_.jpg 2x" /> <source type="image/jpg" srcset="https://m.media-amazon.com/images/I/51l+1wW-S5L._SL160_.jpg 1x, https://m.media-amazon.com/images/I/51l+1wW-S5L._SL320_.jpg 2x" /> <img id="product-carousel-image-c5-i8" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/51l+1wW-S5L._SL320_.jpg" loading="lazy" alt="The Creative Act Audiobook By Rick Rubin cover art" width="100%" srcset="https://m.media-amazon.com/images/I/51l+1wW-S5L._SL160_.jpg 1x, https://m.media-amazon.com/images/I/51l+1wW-S5L._SL320_.jpg 2x" /> </picture> </div> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >The Creative Act</span> </a> </div> <div id="product-list-flyout-B0B3L2T9W5" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-The Creative Act" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >The Creative Act</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > A Way of Being </li> <li class="bc-list-item" > By: Rick Rubin </li> <li class="bc-list-item" > Narrated by: Rick Rubin </li> <li class="bc-list-item" > Length: 5 hrs and 45 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 3,741 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 3,124 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 3,108 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> <p>Many famed music producers are known for a particular sound that has its day. Rick Rubin is known for something else: creating a space where artists of all different genres and traditions can home in on who they really are and what they really offer. He has made a practice of helping people transcend their self-imposed expectations in order to reconnect with a state of innocence from which the surprising becomes inevitable. Over the years, he has learned that being an artist isn’t about your specific output, it’s about your relationship to the world.</p> </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Rick is Art </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >Ira Henke </span> on 01-17-23 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Rick-Rubin/B001K814YW?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_2_2_1">Rick Rubin</a> </p> </div> <div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-B002V8H28C" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-B002V8H28C' href="/pd/Fooled-by-Randomness-Audiobook/B002V8H28C?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_2_3"> <div class="adbl-asin-impression " data-asin="B002V8H28C" data-widget="" data-position="3" data-face-out="" data-source="" data-url="/pd/Fooled-by-Randomness-Audiobook/B002V8H28C?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_2_3" > <div> <picture> <source type="image/webp" srcset="https://m.media-amazon.com/images/I/51FHLHfTCBL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/51FHLHfTCBL._SL320_.jpg 2x" /> <source type="image/jpg" srcset="https://m.media-amazon.com/images/I/51FHLHfTCBL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/51FHLHfTCBL._SL320_.jpg 2x" /> <img id="product-carousel-image-c5-i9" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/51FHLHfTCBL._SL320_.jpg" loading="lazy" alt="Fooled by Randomness Audiobook By Nassim Nicholas Taleb cover art" width="100%" srcset="https://m.media-amazon.com/images/I/51FHLHfTCBL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/51FHLHfTCBL._SL320_.jpg 2x" /> </picture> </div> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >Fooled by Randomness</span> </a> </div> <div id="product-list-flyout-B002V8H28C" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-Fooled by Randomness" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >Fooled by Randomness</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > The Hidden Role of Chance in Life and in the Markets </li> <li class="bc-list-item" > By: Nassim Nicholas Taleb </li> <li class="bc-list-item" > Narrated by: Sean Pratt </li> <li class="bc-list-item" > Length: 10 hrs and 3 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 5,806 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 4,489 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 4,467 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> This audiobook is about luck, or more precisely, how we perceive and deal with luck in life and business. It is already a landmark work, and its title has entered our vocabulary. In its second edition, <i>Fooled by Randomness</i> is now a cornerstone for anyone interested in random outcomes. </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >4 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Pass on this one and read The Black Swan </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >Wade T. Brooks</span> on 06-25-12 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Nassim-Nicholas-Taleb/B000APVZ7W?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_2_3_1">Nassim Nicholas Taleb</a> </p> </div> <div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-B0BX4SCV1V" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-B0BX4SCV1V' href="/pd/Elon-Musk-Audiobook/B0BX4SCV1V?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_2_4"> <div class="adbl-asin-impression " data-asin="B0BX4SCV1V" data-widget="" data-position="4" data-face-out="" data-source="" data-url="/pd/Elon-Musk-Audiobook/B0BX4SCV1V?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_2_4" > <div> <picture> <source type="image/webp" srcset="https://m.media-amazon.com/images/I/519diyDo0ML._SL160_.jpg 1x, https://m.media-amazon.com/images/I/519diyDo0ML._SL320_.jpg 2x" /> <source type="image/jpg" srcset="https://m.media-amazon.com/images/I/519diyDo0ML._SL160_.jpg 1x, https://m.media-amazon.com/images/I/519diyDo0ML._SL320_.jpg 2x" /> <img id="product-carousel-image-c5-i10" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/519diyDo0ML._SL320_.jpg" loading="lazy" alt="Elon Musk Audiobook By Walter Isaacson cover art" width="100%" srcset="https://m.media-amazon.com/images/I/519diyDo0ML._SL160_.jpg 1x, https://m.media-amazon.com/images/I/519diyDo0ML._SL320_.jpg 2x" /> </picture> </div> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >Elon Musk</span> </a> </div> <div id="product-list-flyout-B0BX4SCV1V" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-Elon Musk" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-text-bold" >Elon Musk</h2> </li> <li class="bc-list-item" > By: Walter Isaacson </li> <li class="bc-list-item" > Narrated by: Jeremy Bobb, Walter Isaacson </li> <li class="bc-list-item" > Length: 20 hrs and 39 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 7,682 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 6,720 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 6,713 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> <p>When Elon Musk was a kid in South Africa, he was regularly beaten by bullies. One day a group pushed him down some concrete steps and kicked him until his face was a swollen ball of flesh. He was in the hospital for a week. But the physical scars were minor compared to the emotional ones inflicted by his father, an engineer, rogue, and charismatic fantasist.</p> </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >4 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > megalomania on display </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >JP</span> on 09-12-23 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Walter-Isaacson/B000APFLB8?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_2_4_1">Walter Isaacson</a> </p> </div> <div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-B07GSDRGQ8" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-B07GSDRGQ8' href="/pd/The-Choice-Factory-Audiobook/B07GSDRGQ8?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_2_5"> <div class="adbl-asin-impression " data-asin="B07GSDRGQ8" data-widget="" data-position="5" data-face-out="" data-source="" data-url="/pd/The-Choice-Factory-Audiobook/B07GSDRGQ8?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_2_5" > <div> <picture> <source type="image/webp" srcset="https://m.media-amazon.com/images/I/51SnhMpvWfL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/51SnhMpvWfL._SL320_.jpg 2x" /> <source type="image/jpg" srcset="https://m.media-amazon.com/images/I/51SnhMpvWfL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/51SnhMpvWfL._SL320_.jpg 2x" /> <img id="product-carousel-image-c5-i11" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/51SnhMpvWfL._SL320_.jpg" loading="lazy" alt="The Choice Factory Audiobook By Richard Shotton cover art" width="100%" srcset="https://m.media-amazon.com/images/I/51SnhMpvWfL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/51SnhMpvWfL._SL320_.jpg 2x" /> </picture> </div> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >The Choice Factory</span> </a> </div> <div id="product-list-flyout-B07GSDRGQ8" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-The Choice Factory" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >The Choice Factory</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > 25 Behavioural Biases That Influence What We Buy </li> <li class="bc-list-item" > By: Richard Shotton </li> <li class="bc-list-item" > Narrated by: Simon Cole </li> <li class="bc-list-item" > Length: 5 hrs and 1 min </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 104 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 86 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 85 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> <p>Before you can influence decisions, you need to understand what drives them. In <i>The Choice Factory</i>, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.</p> </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Concise & Precise! </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >Mohamed Anwar</span> on 01-20-20 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Richard-Shotton/B076WYFC5B?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_2_5_1">Richard Shotton</a> </p> </div> <div class="bc-col carousel-product bc-col-last bc-col-2"> <div data-trigger="product-list-flyout-B00B91PMPM" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-B00B91PMPM' href="/pd/Contagious-Audiobook/B00B91PMPM?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_2_6"> <div class="adbl-asin-impression " data-asin="B00B91PMPM" data-widget="" data-position="6" data-face-out="" data-source="" data-url="/pd/Contagious-Audiobook/B00B91PMPM?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_2_6" > <div> <picture> <source type="image/webp" srcset="https://m.media-amazon.com/images/I/510jnmWPYoL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/510jnmWPYoL._SL320_.jpg 2x" /> <source type="image/jpg" srcset="https://m.media-amazon.com/images/I/510jnmWPYoL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/510jnmWPYoL._SL320_.jpg 2x" /> <img id="product-carousel-image-c5-i12" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/510jnmWPYoL._SL320_.jpg" loading="lazy" alt="Contagious Audiobook By Jonah Berger cover art" width="100%" srcset="https://m.media-amazon.com/images/I/510jnmWPYoL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/510jnmWPYoL._SL320_.jpg 2x" /> </picture> </div> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >Contagious</span> </a> </div> <div id="product-list-flyout-B00B91PMPM" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-Contagious" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >Contagious</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > Why Things Catch On </li> <li class="bc-list-item" > By: Jonah Berger </li> <li class="bc-list-item" > Narrated by: Keith Nobbs </li> <li class="bc-list-item" > Length: 6 hrs and 50 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 6,901 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 5,824 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 5,787 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same. </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >4 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > A Primer on Viral & Memorable Marketing </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >Douglas C. Bates</span> on 04-01-13 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Jonah-Berger/B00ABMREEM?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_2_6_1">Jonah Berger</a> </p> </div> </div> <div id="" class="bc-row product-carousel-item" style=""> <div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-0593394763" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-0593394763' href="/pd/Think-Again-Audiobook/0593394763?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_3_1"> <div class="adbl-asin-impression " data-asin="0593394763" data-widget="" data-position="1" data-face-out="" data-source="" data-url="/pd/Think-Again-Audiobook/0593394763?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_3_1" > <div> <picture> <source type="image/webp" srcset="https://m.media-amazon.com/images/I/41U8b9qyLZL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/41U8b9qyLZL._SL320_.jpg 2x" /> <source type="image/jpg" srcset="https://m.media-amazon.com/images/I/41U8b9qyLZL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/41U8b9qyLZL._SL320_.jpg 2x" /> <img id="product-carousel-image-c5-i13" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/41U8b9qyLZL._SL320_.jpg" loading="lazy" alt="Think Again Audiobook By Adam Grant cover art" width="100%" srcset="https://m.media-amazon.com/images/I/41U8b9qyLZL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/41U8b9qyLZL._SL320_.jpg 2x" /> </picture> </div> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >Think Again</span> </a> </div> <div id="product-list-flyout-0593394763" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-Think Again" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >Think Again</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > The Power of Knowing What You Don't Know </li> <li class="bc-list-item" > By: Adam Grant </li> <li class="bc-list-item" > Narrated by: Adam Grant </li> <li class="bc-list-item" > Length: 6 hrs and 40 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 11,733 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 9,898 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 9,801 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> <p>Intelligence is usually seen as the ability to think and learn, but in a rapidly changing world, there's another set of cognitive skills that might matter more: the ability to rethink and unlearn. In our daily lives, too many of us favor the comfort of conviction over the discomfort of doubt. We listen to opinions that make us feel good, instead of ideas that make us think hard. We see disagreement as a threat to our egos, rather than an opportunity to learn.</p> </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >2 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Only Good if you've never questioned anything. </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >Victor Alvia</span> on 02-10-21 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Adam-Grant/B00ATUAAWE?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_3_1_1">Adam Grant</a> </p> </div> <div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-B003UDDK7O" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-B003UDDK7O' href="/pd/Good-to-Great-Audiobook/B003UDDK7O?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_3_2"> <div class="adbl-asin-impression " data-asin="B003UDDK7O" data-widget="" data-position="2" data-face-out="" data-source="" data-url="/pd/Good-to-Great-Audiobook/B003UDDK7O?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_3_2" > <div> <picture> <source type="image/webp" srcset="https://m.media-amazon.com/images/I/41tCQsn8UGL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/41tCQsn8UGL._SL320_.jpg 2x" /> <source type="image/jpg" srcset="https://m.media-amazon.com/images/I/41tCQsn8UGL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/41tCQsn8UGL._SL320_.jpg 2x" /> <img id="product-carousel-image-c5-i14" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/41tCQsn8UGL._SL320_.jpg" loading="lazy" alt="Good to Great Audiobook By Jim Collins cover art" width="100%" srcset="https://m.media-amazon.com/images/I/41tCQsn8UGL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/41tCQsn8UGL._SL320_.jpg 2x" /> </picture> </div> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >Good to Great</span> </a> </div> <div id="product-list-flyout-B003UDDK7O" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-Good to Great" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >Good to Great</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > Why Some Companies Make the Leap...And Others Don't </li> <li class="bc-list-item" > By: Jim Collins </li> <li class="bc-list-item" > Narrated by: Jim Collins </li> <li class="bc-list-item" > Length: 10 hrs and 1 min </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 17,536 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 14,427 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 14,331 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> <i>Built To Last</i>, the defining management study of the 90s, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about companies that are not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >3 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Good info, over-the-top narration </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >Anaxamaxan</span> on 08-31-10 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Jim-Collins/B001H6GSHK?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_3_2_1">Jim Collins</a> </p> </div> <div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-B07HKR4JL3" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-B07HKR4JL3' href="/pd/Scramble-How-Agile-Strategy-Can-Build-Epic-Brands-in-Record-Time-Audiobook/B07HKR4JL3?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_3_3"> <div class="adbl-asin-impression " data-asin="B07HKR4JL3" data-widget="" data-position="3" data-face-out="" data-source="" data-url="/pd/Scramble-How-Agile-Strategy-Can-Build-Epic-Brands-in-Record-Time-Audiobook/B07HKR4JL3?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_3_3" > <div> <picture> <source type="image/webp" srcset="https://m.media-amazon.com/images/I/514ckvlmpUL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/514ckvlmpUL._SL320_.jpg 2x" /> <source type="image/jpg" srcset="https://m.media-amazon.com/images/I/514ckvlmpUL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/514ckvlmpUL._SL320_.jpg 2x" /> <img id="product-carousel-image-c5-i15" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/514ckvlmpUL._SL320_.jpg" loading="lazy" alt="Scramble: How Agile Strategy Can Build Epic Brands in Record Time Audiobook By Marty Neumeier cover art" width="100%" srcset="https://m.media-amazon.com/images/I/514ckvlmpUL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/514ckvlmpUL._SL320_.jpg 2x" /> </picture> </div> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >Scramble: How Agile Strategy Can Build Epic Brands in Record Time</span> </a> </div> <div id="product-list-flyout-B07HKR4JL3" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-Scramble: How Agile Strategy Can Build Epic Brands in Record Time" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-text-bold" >Scramble: How Agile Strategy Can Build Epic Brands in Record Time</h2> </li> <li class="bc-list-item" > By: Marty Neumeier </li> <li class="bc-list-item" > Narrated by: Marty Neumeier </li> <li class="bc-list-item" > Length: 7 hrs and 5 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 188 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 169 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 169 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> <p>Marty Neumeier, author of <i>The Brand Gap</i> and other business best-sellers, has written an audiobook that leaps right into your pounding heart. One rainy night in December, young CEO David Stone is inexplicably called back to the office. The company’s chairman tells him that the board members have reached the end of their patience. If David can’t produce a viable turnaround plan in five weeks, he’s out of a job. The problem is, he’s already used every trick in the book and nothing has worked. His only hope is to try something new. But what? </p> </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >2 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Great until introducing politics </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >Lindsay</span> on 03-10-20 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Marty-Neumeier/B001H6GP4Q?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_3_3_1">Marty Neumeier</a> </p> </div> <div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-B0B5LZFWXD" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-B0B5LZFWXD' href="/pd/Branding-That-Means-Business-Audiobook/B0B5LZFWXD?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_3_4"> <div class="adbl-asin-impression " data-asin="B0B5LZFWXD" data-widget="" data-position="4" data-face-out="" data-source="" data-url="/pd/Branding-That-Means-Business-Audiobook/B0B5LZFWXD?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_3_4" > <div> <picture> <source type="image/webp" srcset="https://m.media-amazon.com/images/I/41yEanMPNkL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/41yEanMPNkL._SL320_.jpg 2x" /> <source type="image/jpg" srcset="https://m.media-amazon.com/images/I/41yEanMPNkL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/41yEanMPNkL._SL320_.jpg 2x" /> <img id="product-carousel-image-c5-i16" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/41yEanMPNkL._SL320_.jpg" loading="lazy" alt="Branding That Means Business Audiobook By Matt Johnson, Tessa Misiaszek cover art" width="100%" srcset="https://m.media-amazon.com/images/I/41yEanMPNkL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/41yEanMPNkL._SL320_.jpg 2x" /> </picture> </div> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >Branding That Means Business</span> </a> </div> <div id="product-list-flyout-B0B5LZFWXD" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-Branding That Means Business" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >Branding That Means Business</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > Economist Edge: Books That Give You the Edge </li> <li class="bc-list-item" > By: Matt Johnson, Tessa Misiaszek </li> <li class="bc-list-item" > Narrated by: Stephanie Cannon </li> <li class="bc-list-item" > Length: 6 hrs and 8 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 6 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 5 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 5 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> <p>Brands are all around us, more entwined with our lives than ever before. They have the power to shape not just what we buy, but how we act and how we feel about ourselves. Knowing how brands are built and add value has always been an important business skill. But, as the rules of engagement shift and change, it's become crucial. No longer the exclusive preserve of marketeers and brand managers, we all need to understand the deep interplay between brands, consumers and society in general. </p> </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Very comprehensive! </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >Maria L. Corbett</span> on 04-30-24 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Matt-Johnson/B085C4C78Z?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_3_4_1">Matt Johnson</a>, and others </p> </div> <div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-0008354669" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-0008354669' href="/pd/The-Status-Game-Audiobook/0008354669?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_3_5"> <div class="adbl-asin-impression " data-asin="0008354669" data-widget="" data-position="5" data-face-out="" data-source="" data-url="/pd/The-Status-Game-Audiobook/0008354669?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_3_5" > <div> <picture> <source type="image/webp" srcset="https://m.media-amazon.com/images/I/51GU9oWTpWL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/51GU9oWTpWL._SL320_.jpg 2x" /> <source type="image/jpg" srcset="https://m.media-amazon.com/images/I/51GU9oWTpWL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/51GU9oWTpWL._SL320_.jpg 2x" /> <img id="product-carousel-image-c5-i17" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/51GU9oWTpWL._SL320_.jpg" loading="lazy" alt="The Status Game Audiobook By Will Storr cover art" width="100%" srcset="https://m.media-amazon.com/images/I/51GU9oWTpWL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/51GU9oWTpWL._SL320_.jpg 2x" /> </picture> </div> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >The Status Game</span> </a> </div> <div id="product-list-flyout-0008354669" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-The Status Game" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >The Status Game</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > On Human Life and How to Play It </li> <li class="bc-list-item" > By: Will Storr </li> <li class="bc-list-item" > Narrated by: Will Storr </li> <li class="bc-list-item" > Length: 11 hrs and 1 min </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 387 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 340 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 338 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> <p>What drives our political and moral beliefs? What makes us like some things and dislike others? What shapes how we behave, and misbehave, in a group? What makes you, <i>you</i>? For centuries, philosophers and scholars have described human behaviour in terms of sex, power and money. In <i>The Status Game</i>, best-selling author Will Storr radically turns this thinking on its head by arguing that it is our irrepressible craving for <i>status</i> that ultimately defines who we are.</p> </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >2 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Dull and repetitive </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >D. Fritz</span> on 02-16-23 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Will-Storr/B00QHCG8NS?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_3_5_1">Will Storr</a> </p> </div> <div class="bc-col carousel-product bc-col-last bc-col-2"> <div data-trigger="product-list-flyout-B008O8964Q" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-B008O8964Q' href="/pd/The-Righteous-Mind-Audiobook/B008O8964Q?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_3_6"> <div class="adbl-asin-impression " data-asin="B008O8964Q" data-widget="" data-position="6" data-face-out="" data-source="" data-url="/pd/The-Righteous-Mind-Audiobook/B008O8964Q?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_3_6" > <div> <picture> <source type="image/webp" srcset="https://m.media-amazon.com/images/I/41hH2tFiSvL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/41hH2tFiSvL._SL320_.jpg 2x" /> <source type="image/jpg" srcset="https://m.media-amazon.com/images/I/41hH2tFiSvL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/41hH2tFiSvL._SL320_.jpg 2x" /> <img id="product-carousel-image-c5-i18" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/41hH2tFiSvL._SL320_.jpg" loading="lazy" alt="The Righteous Mind Audiobook By Jonathan Haidt cover art" width="100%" srcset="https://m.media-amazon.com/images/I/41hH2tFiSvL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/41hH2tFiSvL._SL320_.jpg 2x" /> </picture> </div> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >The Righteous Mind</span> </a> </div> <div id="product-list-flyout-B008O8964Q" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-The Righteous Mind" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >The Righteous Mind</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > Why Good People Are Divided by Politics and Religion </li> <li class="bc-list-item" > By: Jonathan Haidt </li> <li class="bc-list-item" > Narrated by: Jonathan Haidt </li> <li class="bc-list-item" > Length: 11 hrs and 1 min </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 12,687 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 10,975 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 10,835 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> In <i>The Righteous Mind</i>, social psychologist Jonathan Haidt explores the origins of our divisions and points the way forward to mutual understanding. His starting point is moral intuition - the nearly instantaneous perceptions we all have about other people and the things they do. These intuitions feel like self-evident truths, making us righteously certain that those who see things differently are wrong. Haidt shows us how these intuitions differ across cultures, including the cultures of the political left and right. </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >4 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Why Good People Are Divided - Good for whom? </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >K. Cunningham</span> on 09-21-12 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Jonathan-Haidt/B001H6GAXW?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=c28cc75c-82f7-4b30-8947-f53b4a081d02&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=SV6pqfBud8VxYn3b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=1dfe4386-f6dc-4021-b08a-483cfe6b0bb1&ref=a_pd_Alchem_c5_adblp13npsbx_3_6_1">Jonathan Haidt</a> </p> </div> </div> </div> </div> </div> </div> </div> </div> <script type="text/javascript"> var deviceType = "DESKTOP"; var carouselAttributes = {}; carouselAttributes.pageIdent = "0062801503"; carouselAttributes.carouselId = "purchase_sim_based_pdp"; carouselAttributes.carouselType = "P13N_RECOMMENDATIONS"; carouselAttributes.carouselViewTemplateType = "PRODUCT_6"; carouselAttributes.hideNavigation = "false"; carouselAttributes.slotCode = "c5"; carouselAttributes.templateType = "PRODUCT_6"; 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Honing your marketing skills and learning insider secrets is a surefire way to reach people and make your voice heard at work and beyond. We’ve curated a list of the top marketing audiobooks to help you master the ins-and-outs of the industry. </div> </div> </p> </div> </div>  </div> </div> <div id=images-in-tabs-image-desktop class="bc-col-responsive bc-col-6"> <a class="bc-link bc-color-link" tabindex="0" aria-label="Featured Article The Best Marketing Audiobooks for Conquering the Industry" href="/blog/article-best-marketing-audiobooks?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=247957a5-6e84-4b3c-8cbc-30062b565eab&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=JRGMniOzpjuC1q4b&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=421e6dbb-04d8-466e-94f8-29aad1e790d9&ref=a_pd_Alchem_c11_tab_img"> <div> <picture> <source type="image/jpg" srcset="https://m.media-amazon.com/images/G/01/seo/articles/best-marketing-audiobooks-mobile-refresh.jpg" /> <img id="" class=" js-only-element" src="https://m.media-amazon.com/images/G/01/seo/articles/best-marketing-audiobooks-mobile-refresh.jpg" loading="lazy" alt="Featured Article The Best Marketing Audiobooks 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href="https://images-na.ssl-images-amazon.com/images/I/01RWLidK0lL.css?AUIClients/AudibleDailyDealsAssets" /> <div id="carousel-PRODUCT_6-c141-widget" class="bc-box bc-palette-default" > <div class="bc-box-padding-none bc-color-secondary bc-pub-clearfix bc-color-background-base" > <div class="bc-container"> <div id="" class="bc-row bc-pub-overflow-hidden bc-spacing-medium" style=""> <div id="" class="bc-row" style=""> <div class="bc-col bc-col-12"> <h2 id="adbl-carousel-heading-c141" class="bc-heading bc-color-base bc-spacing-small bc-text-bold" > Related to this topic </h2> </div> </div> <div id="adbl-carousel-loading-c141" class="bc-row carousel-loading bc-text-center" style=""> <div class="carousel-loading-grid"> <div id="" class="bc-row product-carousel-item" style=""> <div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-B003NTYKGA" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-B003NTYKGA' href="/pd/The-Upside-of-Irrationality-Audiobook/B003NTYKGA?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_1_1"> <div class="adbl-asin-impression " data-asin="B003NTYKGA" data-widget="" data-position="1" data-face-out="" data-source="" data-url="/pd/The-Upside-of-Irrationality-Audiobook/B003NTYKGA?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_1_1" > <img id="product-carousel-image-c141-i1-loading" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/51XeDqL7KGL._SL320_.jpg" alt="The Upside of Irrationality Audiobook By Dan Ariely cover art" width="100%" /> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >The Upside of Irrationality</span> </a> </div> <div id="product-list-flyout-B003NTYKGA" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-The Upside of Irrationality" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >The Upside of Irrationality</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > The Unexpected Benefits of Defying Logic at Work and at Home </li> <li class="bc-list-item" > By: Dan Ariely </li> <li class="bc-list-item" > Narrated by: Simon Jones </li> <li class="bc-list-item" > Length: 8 hrs and 18 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 1,667 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 999 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 989 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> In his groundbreaking book <i>Predictably Irrational</i>, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in <i>The Upside of Irrationality</i>, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job. </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >3 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Not as good as the first </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >Stephen</span> on 06-20-10 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/search?searchAuthor=Dan+Ariely&ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_1_1_1">Dan Ariely</a> </p> </div> <div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-8702275856" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-8702275856' href="/pd/Im-Afraid-Debbie-From-Marketing-Has-Left-for-the-Day-Audiobook/8702275856?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_1_2"> <div class="adbl-asin-impression " data-asin="8702275856" data-widget="" data-position="2" data-face-out="" data-source="" data-url="/pd/Im-Afraid-Debbie-From-Marketing-Has-Left-for-the-Day-Audiobook/8702275856?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_1_2" > <img id="product-carousel-image-c141-i2-loading" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/51DjRwqE4KL._SL320_.jpg" alt="I'm Afraid Debbie From Marketing Has Left for the Day Audiobook By Morten Münster cover art" width="100%" /> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >I'm Afraid Debbie From Marketing Has Left for the Day</span> </a> </div> <div id="product-list-flyout-8702275856" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-I'm Afraid Debbie From Marketing Has Left for the Day" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >I'm Afraid Debbie From Marketing Has Left for the Day</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > How to Use Behavioural Design to Create Change in the Real World </li> <li class="bc-list-item" > By: Morten Münster </li> <li class="bc-list-item" > Narrated by: David Bateson </li> <li class="bc-list-item" > Length: 9 hrs and 27 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 24 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 22 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 22 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> <p>With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.</p> </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Great, practical summary of behaviour design </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >Elena</span> on 06-01-21 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/search?searchAuthor=Morten+M%C3%BCnster&ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_1_2_1">Morten Münster</a> </p> </div> <div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-B07P7XYQK1" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-B07P7XYQK1' href="/pd/The-Great-Mental-Models-Audiobook/B07P7XYQK1?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_1_3"> <div class="adbl-asin-impression " data-asin="B07P7XYQK1" data-widget="" data-position="3" data-face-out="" data-source="" data-url="/pd/The-Great-Mental-Models-Audiobook/B07P7XYQK1?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_1_3" > <img id="product-carousel-image-c141-i3-loading" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/51frmShzuIL._SL320_.jpg" alt="The Great Mental Models Audiobook By Shane Parrish cover art" width="100%" /> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >The Great Mental Models</span> </a> </div> <div id="product-list-flyout-B07P7XYQK1" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-The Great Mental Models" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >The Great Mental Models</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > General Thinking Concepts </li> <li class="bc-list-item" > By: Shane Parrish </li> <li class="bc-list-item" > Narrated by: Shane Parrish </li> <li class="bc-list-item" > Length: 3 hrs and 23 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 1,639 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >4 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 1,362 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 1,343 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> <p><i>The Great Mental Models: General Thinking Concepts</i> is the first book in The Great Mental Models series designed to upgrade your thinking with the best, most useful and powerful tools so you always have the right one on hand. This volume details nine of the most versatile all-purpose mental models you can use right away to improve your decision making, your productivity, and how clearly you see the world.</p> </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >2 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > A dissapointing debut </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >Peter</span> on 04-14-19 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Shane-Parrish/B07PN7PQ21?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_1_3_1">Shane Parrish</a> </p> </div> <div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-B07CNZMH6X" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-B07CNZMH6X' href="/pd/Superminds-Audiobook/B07CNZMH6X?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_1_4"> <div class="adbl-asin-impression " data-asin="B07CNZMH6X" data-widget="" data-position="4" data-face-out="" data-source="" data-url="/pd/Superminds-Audiobook/B07CNZMH6X?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_1_4" > <img id="product-carousel-image-c141-i4-loading" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/51oz8bz70DL._SL320_.jpg" alt="Superminds Audiobook By Thomas W. Malone cover art" width="100%" /> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >Superminds</span> </a> </div> <div id="product-list-flyout-B07CNZMH6X" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-Superminds" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >Superminds</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > The Surprising Power of People and Computers Thinking Together </li> <li class="bc-list-item" > By: Thomas W. Malone </li> <li class="bc-list-item" > Narrated by: Mel Foster </li> <li class="bc-list-item" > Length: 11 hrs and 11 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >4 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 100 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >4 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 90 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >4 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 90 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> <p>Many people today are so dazzled by the long-term potential for artificial intelligence that they overlook the much clearer and more immediate potential for a new form of "collective intelligence": the intelligence of groups of people and computers working together. In <i>Superminds</i>, Thomas Malone explains what we need to do to take advantage of this potential. Groundbreaking and utterly fascinating, <i>Superminds</i> will change the way you work - both with others and with computers - for the better.</p> </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >2 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > "Why did a Kenyan immigrant win the 2008 election" </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >RealTruth</span> on 07-11-18 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Thomas-W-Malone/B001IZXBM0?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_1_4_1">Thomas W. Malone</a> </p> </div> <div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-B00BQGBTQQ" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-B00BQGBTQQ' href="/pd/Focus-Audiobook/B00BQGBTQQ?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_1_5"> <div class="adbl-asin-impression " data-asin="B00BQGBTQQ" data-widget="" data-position="5" data-face-out="" data-source="" data-url="/pd/Focus-Audiobook/B00BQGBTQQ?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_1_5" > <img id="product-carousel-image-c141-i5-loading" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/41nvqtKthuL._SL320_.jpg" alt="Focus Audiobook By Heidi Grant Halvorson Ph.D., E. Tory Higgins PhD cover art" width="100%" /> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >Focus</span> </a> </div> <div id="product-list-flyout-B00BQGBTQQ" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-Focus" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >Focus</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > Use Different Ways of Seeing the World for Success and Influence </li> <li class="bc-list-item" > By: Heidi Grant Halvorson Ph.D., E. Tory Higgins PhD </li> <li class="bc-list-item" > Narrated by: Karen Saltus </li> <li class="bc-list-item" > Length: 7 hrs and 20 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >4 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 74 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >4 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 61 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >4 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 60 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> We all want to experience pleasure and avoid pain. But there are really two kinds of pleasure and pain that motivate everything we do. If you are promotion-focused, you want to advance and avoid missed opportunities. If you are prevention-focused, you want to minimize losses and keep things working. And as Tory Higgins has found in his groundbreaking research, if you understand how people focus, you have the power to motivate yourself and everyone around you. </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >1 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Pain / Pleasure </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >Serena K.</span> on 02-13-17 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/search?searchAuthor=Heidi+Grant+Halvorson+Ph.D.&ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_1_5_1">Heidi Grant Halvorson Ph.D.</a>, and others </p> </div> <div class="bc-col carousel-product bc-col-last bc-col-2"> <div data-trigger="product-list-flyout-B012BNW600" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-B012BNW600' href="/pd/Mindware-Audiobook/B012BNW600?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_1_6"> <div class="adbl-asin-impression " data-asin="B012BNW600" data-widget="" data-position="6" data-face-out="" data-source="" data-url="/pd/Mindware-Audiobook/B012BNW600?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_1_6" > <img id="product-carousel-image-c141-i6-loading" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/61vF78+M0NL._SL320_.jpg" alt="Mindware Audiobook By Richard E. Nisbett cover art" width="100%" /> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >Mindware</span> </a> </div> <div id="product-list-flyout-B012BNW600" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-Mindware" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >Mindware</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > Tools for Smart Thinking </li> <li class="bc-list-item" > By: Richard E. Nisbett </li> <li class="bc-list-item" > Narrated by: Joe Barrett </li> <li class="bc-list-item" > Length: 10 hrs and 17 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >4 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 509 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >4 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 434 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >4 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 427 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> Many scientific and philosophical ideas are so powerful that they can be applied to our lives at home, work, and school to help us think smarter and more effectively about our behavior and the world around us. Surprisingly, many of these ideas remain unknown to most of us. In <i>Mindware</i>, the world-renowned psychologist Richard Nisbett presents these ideas in clear and accessible detail, offering a tool kit for better thinking and wiser decisions. </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Sound scientific advice on how to live your life </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >Neuron</span> on 08-26-15 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Richard-E-Nisbett/B001ILHFZI?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_1_6_1">Richard E. 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class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >The Upside of Irrationality</span> </a> </div> <div id="product-list-flyout-B003NTYKGA" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-The Upside of Irrationality" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >The Upside of Irrationality</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > The Unexpected Benefits of Defying Logic at Work and at Home </li> <li class="bc-list-item" > By: Dan Ariely </li> <li class="bc-list-item" > Narrated by: Simon Jones </li> <li class="bc-list-item" > Length: 8 hrs and 18 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small 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</span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 1,667 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small 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</span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 999 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 989 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> In his groundbreaking book <i>Predictably Irrational</i>, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in <i>The Upside of Irrationality</i>, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job. </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >3 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Not as good as the first </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >Stephen</span> on 06-20-10 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/search?searchAuthor=Dan+Ariely&ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_1_1_1">Dan Ariely</a> </p> </div> <div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-8702275856" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-8702275856' href="/pd/Im-Afraid-Debbie-From-Marketing-Has-Left-for-the-Day-Audiobook/8702275856?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_1_2"> <div class="adbl-asin-impression " data-asin="8702275856" data-widget="" data-position="2" data-face-out="" data-source="" data-url="/pd/Im-Afraid-Debbie-From-Marketing-Has-Left-for-the-Day-Audiobook/8702275856?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_1_2" > <img id="product-carousel-image-c141-i2" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/51DjRwqE4KL._SL320_.jpg" alt="I'm Afraid Debbie From Marketing Has Left for the Day Audiobook By Morten Münster cover art" width="100%" /> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >I'm Afraid Debbie From Marketing Has Left for the Day</span> </a> </div> <div id="product-list-flyout-8702275856" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-I'm Afraid Debbie From Marketing Has Left for the Day" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >I'm Afraid Debbie From Marketing Has Left for the Day</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > How to Use Behavioural Design to Create Change in the Real World </li> <li class="bc-list-item" > By: Morten Münster </li> <li class="bc-list-item" > Narrated by: David Bateson </li> <li class="bc-list-item" > Length: 9 hrs and 27 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> 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bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 22 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 22 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> <p>With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.</p> </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Great, practical summary of behaviour design </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >Elena</span> on 06-01-21 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/search?searchAuthor=Morten+M%C3%BCnster&ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_1_2_1">Morten Münster</a> </p> </div> <div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-B07P7XYQK1" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' 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cover art" width="100%" /> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >The Great Mental Models</span> </a> </div> <div id="product-list-flyout-B07P7XYQK1" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-The Great Mental Models" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >The Great Mental Models</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > General Thinking Concepts </li> <li class="bc-list-item" > By: Shane Parrish </li> <li class="bc-list-item" > Narrated by: Shane Parrish </li> <li class="bc-list-item" > Length: 3 hrs and 23 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 1,639 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >4 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 1,362 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 1,343 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> <p><i>The Great Mental Models: General Thinking Concepts</i> is the first book in The Great Mental Models series designed to upgrade your thinking with the best, most useful and powerful tools so you always have the right one on hand. This volume details nine of the most versatile all-purpose mental models you can use right away to improve your decision making, your productivity, and how clearly you see the world.</p> </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >2 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > A dissapointing debut </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >Peter</span> on 04-14-19 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Shane-Parrish/B07PN7PQ21?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_1_3_1">Shane Parrish</a> </p> </div> <div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-B07CNZMH6X" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-B07CNZMH6X' href="/pd/Superminds-Audiobook/B07CNZMH6X?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_1_4"> <div class="adbl-asin-impression " data-asin="B07CNZMH6X" data-widget="" data-position="4" data-face-out="" data-source="" data-url="/pd/Superminds-Audiobook/B07CNZMH6X?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_1_4" > <img id="product-carousel-image-c141-i4" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/51oz8bz70DL._SL320_.jpg" alt="Superminds Audiobook By Thomas W. Malone cover art" width="100%" /> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >Superminds</span> </a> </div> <div id="product-list-flyout-B07CNZMH6X" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-Superminds" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >Superminds</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > The Surprising Power of People and Computers Thinking Together </li> <li class="bc-list-item" > By: Thomas W. Malone </li> <li class="bc-list-item" > Narrated by: Mel Foster </li> <li class="bc-list-item" > Length: 11 hrs and 11 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >4 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 100 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >4 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 90 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >4 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 90 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> <p>Many people today are so dazzled by the long-term potential for artificial intelligence that they overlook the much clearer and more immediate potential for a new form of "collective intelligence": the intelligence of groups of people and computers working together. In <i>Superminds</i>, Thomas Malone explains what we need to do to take advantage of this potential. Groundbreaking and utterly fascinating, <i>Superminds</i> will change the way you work - both with others and with computers - for the better.</p> </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >2 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > "Why did a Kenyan immigrant win the 2008 election" </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >RealTruth</span> on 07-11-18 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Thomas-W-Malone/B001IZXBM0?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_1_4_1">Thomas W. Malone</a> </p> </div> <div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-B00BQGBTQQ" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-B00BQGBTQQ' href="/pd/Focus-Audiobook/B00BQGBTQQ?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_1_5"> <div class="adbl-asin-impression " data-asin="B00BQGBTQQ" data-widget="" data-position="5" data-face-out="" data-source="" data-url="/pd/Focus-Audiobook/B00BQGBTQQ?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_1_5" > <img id="product-carousel-image-c141-i5" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/41nvqtKthuL._SL320_.jpg" alt="Focus Audiobook By Heidi Grant Halvorson Ph.D., E. Tory Higgins PhD cover art" width="100%" /> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >Focus</span> </a> </div> <div id="product-list-flyout-B00BQGBTQQ" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-Focus" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >Focus</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > Use Different Ways of Seeing the World for Success and Influence </li> <li class="bc-list-item" > By: Heidi Grant Halvorson Ph.D., E. Tory Higgins PhD </li> <li class="bc-list-item" > Narrated by: Karen Saltus </li> <li class="bc-list-item" > Length: 7 hrs and 20 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >4 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 74 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >4 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 61 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >4 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 60 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> We all want to experience pleasure and avoid pain. But there are really two kinds of pleasure and pain that motivate everything we do. If you are promotion-focused, you want to advance and avoid missed opportunities. If you are prevention-focused, you want to minimize losses and keep things working. And as Tory Higgins has found in his groundbreaking research, if you understand how people focus, you have the power to motivate yourself and everyone around you. </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >1 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Pain / Pleasure </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >Serena K.</span> on 02-13-17 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/search?searchAuthor=Heidi+Grant+Halvorson+Ph.D.&ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_1_5_1">Heidi Grant Halvorson Ph.D.</a>, and others </p> </div> <div class="bc-col carousel-product bc-col-last bc-col-2"> <div data-trigger="product-list-flyout-B012BNW600" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-B012BNW600' href="/pd/Mindware-Audiobook/B012BNW600?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_1_6"> <div class="adbl-asin-impression " data-asin="B012BNW600" data-widget="" data-position="6" data-face-out="" data-source="" data-url="/pd/Mindware-Audiobook/B012BNW600?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_1_6" > <img id="product-carousel-image-c141-i6" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/61vF78+M0NL._SL320_.jpg" alt="Mindware Audiobook By Richard E. Nisbett cover art" width="100%" /> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >Mindware</span> </a> </div> <div id="product-list-flyout-B012BNW600" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-Mindware" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >Mindware</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > Tools for Smart Thinking </li> <li class="bc-list-item" > By: Richard E. Nisbett </li> <li class="bc-list-item" > Narrated by: Joe Barrett </li> <li class="bc-list-item" > Length: 10 hrs and 17 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >4 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 509 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >4 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 434 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >4 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 427 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> Many scientific and philosophical ideas are so powerful that they can be applied to our lives at home, work, and school to help us think smarter and more effectively about our behavior and the world around us. Surprisingly, many of these ideas remain unknown to most of us. In <i>Mindware</i>, the world-renowned psychologist Richard Nisbett presents these ideas in clear and accessible detail, offering a tool kit for better thinking and wiser decisions. </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Sound scientific advice on how to live your life </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >Neuron</span> on 08-26-15 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Richard-E-Nisbett/B001ILHFZI?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_1_6_1">Richard E. Nisbett</a> </p> </div> </div> <div id="" class="bc-row product-carousel-item" style=""> <div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-B0036GRH74" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-B0036GRH74' href="/pd/The-Star-Principle-Audiobook/B0036GRH74?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_2_1"> <div class="adbl-asin-impression " data-asin="B0036GRH74" data-widget="" data-position="1" data-face-out="" data-source="" data-url="/pd/The-Star-Principle-Audiobook/B0036GRH74?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_2_1" > <div> <picture> <source type="image/webp" srcset="https://m.media-amazon.com/images/I/41ryUkRJxQL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/41ryUkRJxQL._SL320_.jpg 2x" /> <source type="image/jpg" srcset="https://m.media-amazon.com/images/I/41ryUkRJxQL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/41ryUkRJxQL._SL320_.jpg 2x" /> <img id="product-carousel-image-c141-i7" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/41ryUkRJxQL._SL320_.jpg" loading="lazy" alt="The Star Principle Audiobook By Richard Koch cover art" width="100%" srcset="https://m.media-amazon.com/images/I/41ryUkRJxQL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/41ryUkRJxQL._SL320_.jpg 2x" /> </picture> </div> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >The Star Principle</span> </a> </div> <div id="product-list-flyout-B0036GRH74" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-The Star Principle" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >The Star Principle</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > How It Can Make You Rich </li> <li class="bc-list-item" > By: Richard Koch </li> <li class="bc-list-item" > Narrated by: Richard Aspel </li> <li class="bc-list-item" > Length: 7 hrs and 9 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 134 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 103 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 106 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> Richard Koch has made a career out of spotting "Star businesses" - and has made millions from them. Star businesses are ventures operating in a high-growth sector - and are the leaders of their niche in the market. Stars are rare. But with the help of this book and a little patience, you can find one - or create one yourself.This is a vital book for any budding entrepreneur or investor (of grand or modest means). </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Makes perfect sense </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >Lorcan McNeela</span> on 10-28-14 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Richard-Koch/B001IXPR7Y?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_2_1_1">Richard Koch</a> </p> </div> <div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-B002V8HFQQ" class="bc-trigger bc-pub-block 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data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >The Mind of the Market</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > Compassionate Apes, Competitive Humans and Other Tales from Evolutionary Economics </li> <li class="bc-list-item" > By: Michael Shermer </li> <li class="bc-list-item" > Narrated by: Michael Shermer </li> <li class="bc-list-item" > Length: 5 hrs and 26 mins </li> <li class="bc-list-item" > Abridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div 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<i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >4 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 56 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >4 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 56 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> <i>The Mind of the Market</i> will change the way we think about the economics of everyday life. Drawing on research from neuroeconomics, Michael Shermer explores what brain scans reveal about bargaining, snap purchases, and how trust is established in business. Utilizing experiments in behavioral economics, Shermer shows why people hang on to losing stocks and failing companies, why business negotiations often disintegrate into emotional tit-for-tat disputes, and why money does not make us happy. </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >2 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Good ideas overshadowed by obnoxious polemics </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >Philo</span> on 09-15-13 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Michael-Shermer/B001H6MCNY?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_2_2_1">Michael Shermer</a> </p> </div> <div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-B01D8YJHI0" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-B01D8YJHI0' href="/pd/Success-and-Luck-Audiobook/B01D8YJHI0?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_2_3"> <div class="adbl-asin-impression " data-asin="B01D8YJHI0" data-widget="" data-position="3" data-face-out="" data-source="" data-url="/pd/Success-and-Luck-Audiobook/B01D8YJHI0?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_2_3" > <div> <picture> <source type="image/webp" srcset="https://m.media-amazon.com/images/I/415+Ak-HGQL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/415+Ak-HGQL._SL320_.jpg 2x" /> <source type="image/jpg" srcset="https://m.media-amazon.com/images/I/415+Ak-HGQL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/415+Ak-HGQL._SL320_.jpg 2x" /> <img id="product-carousel-image-c141-i9" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/415+Ak-HGQL._SL320_.jpg" loading="lazy" alt="Success and Luck Audiobook By Robert H. Frank cover art" width="100%" srcset="https://m.media-amazon.com/images/I/415+Ak-HGQL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/415+Ak-HGQL._SL320_.jpg 2x" /> </picture> </div> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >Success and Luck</span> </a> </div> <div id="product-list-flyout-B01D8YJHI0" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-Success and Luck" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >Success and Luck</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > Good Fortune and the Myth of Meritocracy </li> <li class="bc-list-item" > By: Robert H. Frank </li> <li class="bc-list-item" > Narrated by: Robert H. Frank </li> <li class="bc-list-item" > Length: 5 hrs and 19 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress 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218 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >4 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 181 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >4 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 182 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> How important is luck in economic success? No question more reliably divides conservatives from liberals. As conservatives correctly observe, people who amass great fortunes are almost always talented and hardworking. But liberals are also correct to note that countless others have those same qualities yet never earn much. In recent years, social scientists have discovered that chance plays a much larger role in important life outcomes than most people imagine. </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >3 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Not what is advertised </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >Andre</span> on 04-18-17 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Robert-H-Frank/B001IGHSP0?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_2_3_1">Robert H. Frank</a> </p> </div> <div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-B0BM522SVC" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-B0BM522SVC' href="/pd/Power-and-Prediction-Audiobook/B0BM522SVC?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_2_4"> <div class="adbl-asin-impression " data-asin="B0BM522SVC" data-widget="" data-position="4" data-face-out="" data-source="" data-url="/pd/Power-and-Prediction-Audiobook/B0BM522SVC?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_2_4" > <div> <picture> <source type="image/webp" srcset="https://m.media-amazon.com/images/I/41BtciILiGL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/41BtciILiGL._SL320_.jpg 2x" /> <source type="image/jpg" srcset="https://m.media-amazon.com/images/I/41BtciILiGL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/41BtciILiGL._SL320_.jpg 2x" /> <img id="product-carousel-image-c141-i10" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/41BtciILiGL._SL320_.jpg" loading="lazy" alt="Power and Prediction Audiobook By Ajay Agrawal, Joshua Gans, Avi Goldfarb cover art" width="100%" srcset="https://m.media-amazon.com/images/I/41BtciILiGL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/41BtciILiGL._SL320_.jpg 2x" /> </picture> </div> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >Power and Prediction</span> </a> </div> <div id="product-list-flyout-B0BM522SVC" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-Power and Prediction" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >Power and Prediction</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > The Disruptive Economics of Artificial Intelligence </li> <li class="bc-list-item" > By: Ajay Agrawal, Joshua Gans, Avi Goldfarb </li> <li class="bc-list-item" > Narrated by: Tom Beyer </li> <li class="bc-list-item" > Length: 10 hrs and 7 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 100 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 88 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >4 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 88 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> <p>In their bestselling first book, Prediction Machines, eminent economists Ajay Agrawal, Joshua Gans, and Avi Goldfarb explained the simple yet game-changing economics of AI. Now, in Power and Prediction, they go deeper, examining the most basic unit of analysis: the decision. The authors explain that the two key decision-making ingredients are prediction and judgment, and we perform both together in our minds, often without realizing it.</p> </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Inspire system thinking with informative examples </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >Lucy A. Pithecus</span> on 11-16-22 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/search?searchAuthor=Ajay+Agrawal&ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_2_4_1">Ajay Agrawal</a>, and others </p> </div> <div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-B00H2QU8W0" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-B00H2QU8W0' href="/pd/To-Save-Everything-Click-Here-Audiobook/B00H2QU8W0?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_2_5"> <div class="adbl-asin-impression " data-asin="B00H2QU8W0" data-widget="" data-position="5" data-face-out="" data-source="" data-url="/pd/To-Save-Everything-Click-Here-Audiobook/B00H2QU8W0?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_2_5" > <div> <picture> <source type="image/webp" srcset="https://m.media-amazon.com/images/I/51S8UL2sclL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/51S8UL2sclL._SL320_.jpg 2x" /> <source type="image/jpg" srcset="https://m.media-amazon.com/images/I/51S8UL2sclL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/51S8UL2sclL._SL320_.jpg 2x" /> <img id="product-carousel-image-c141-i11" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/51S8UL2sclL._SL320_.jpg" loading="lazy" alt="To Save Everything, Click Here Audiobook By Evgeny Morozov cover art" width="100%" srcset="https://m.media-amazon.com/images/I/51S8UL2sclL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/51S8UL2sclL._SL320_.jpg 2x" /> </picture> </div> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >To Save Everything, Click Here</span> </a> </div> <div id="product-list-flyout-B00H2QU8W0" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-To Save Everything, Click Here" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >To Save Everything, Click Here</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > The Folly of Technological Solutionism </li> <li class="bc-list-item" > By: Evgeny Morozov </li> <li class="bc-list-item" > Narrated by: Stephen Hoye </li> <li class="bc-list-item" > Length: 15 hrs and 59 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >4 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 106 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >4 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 88 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >4 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 87 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> In the very near future, smart “technologies and big data” will allow us to make large-scale and sophisticated interventions in politics, culture, and everyday life. Technology will allow us to solve problems in highly original ways and create new incentives to get more people to do the right thing. But how will such “solutionism” affect our society, once deeply political, moral, and irresolvable dilemmas are recast as uncontroversial and easily manageable matters of technological efficiency? </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > The about face shift in view I've been looking for </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >McKane</span> on 03-18-15 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Evgeny-Morozov/B0043O1WXI?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_2_5_1">Evgeny Morozov</a> </p> </div> <div class="bc-col carousel-product bc-col-last bc-col-2"> <div data-trigger="product-list-flyout-B0759Z4F4G" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-B0759Z4F4G' href="/pd/Whats-Your-Moonshot-Audiobook/B0759Z4F4G?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_2_6"> <div class="adbl-asin-impression " data-asin="B0759Z4F4G" data-widget="" data-position="6" data-face-out="" data-source="" data-url="/pd/Whats-Your-Moonshot-Audiobook/B0759Z4F4G?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_2_6" > <div> <picture> <source type="image/webp" srcset="https://m.media-amazon.com/images/I/51hyFPV6LYL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/51hyFPV6LYL._SL320_.jpg 2x" /> <source type="image/jpg" srcset="https://m.media-amazon.com/images/I/51hyFPV6LYL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/51hyFPV6LYL._SL320_.jpg 2x" /> <img id="product-carousel-image-c141-i12" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/51hyFPV6LYL._SL320_.jpg" loading="lazy" alt="What's Your Moonshot? Audiobook By John Sanei cover art" width="100%" srcset="https://m.media-amazon.com/images/I/51hyFPV6LYL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/51hyFPV6LYL._SL320_.jpg 2x" /> </picture> </div> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >What's Your Moonshot?</span> </a> </div> <div id="product-list-flyout-B0759Z4F4G" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-What's Your Moonshot?" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >What's Your Moonshot?</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > Future-Proof Yourself and Your Business in the Age of Exponential Disruption </li> <li class="bc-list-item" > By: John Sanei </li> <li class="bc-list-item" > Narrated by: John Sanei </li> <li class="bc-list-item" > Length: 3 hrs and 53 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 57 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 45 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 47 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> In <i>What's Your Moonshot?</i> trend and innovation strategist John Sanei explains how to ask the bigger, bolder, more courageous questions that will help you thrive - rather than merely survive - in our exponentially changing times. With a future-focused victor mindset, Sanei decodes the mega-trends that are reshaping human behavior and the way we do business - not to mention, the way we live our lives. </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Great read to kick off 2022 </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >Anonymous User</span> on 01-08-22 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/John-Sanei/B073VQ5371?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_2_6_1">John Sanei</a> </p> </div> </div> <div id="" class="bc-row product-carousel-item" style=""> <div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-B00DP5FPRK" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-B00DP5FPRK' href="/pd/The-Art-of-Strategy-Audiobook/B00DP5FPRK?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_3_1"> <div class="adbl-asin-impression " data-asin="B00DP5FPRK" data-widget="" data-position="1" data-face-out="" data-source="" data-url="/pd/The-Art-of-Strategy-Audiobook/B00DP5FPRK?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_3_1" > <div> <picture> <source type="image/webp" srcset="https://m.media-amazon.com/images/I/51wLumlCMbL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/51wLumlCMbL._SL320_.jpg 2x" /> <source type="image/jpg" srcset="https://m.media-amazon.com/images/I/51wLumlCMbL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/51wLumlCMbL._SL320_.jpg 2x" /> <img id="product-carousel-image-c141-i13" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/51wLumlCMbL._SL320_.jpg" loading="lazy" alt="The Art of Strategy Audiobook By Barry J. Nalebuff, Avinash K. Dixit cover art" width="100%" srcset="https://m.media-amazon.com/images/I/51wLumlCMbL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/51wLumlCMbL._SL320_.jpg 2x" /> </picture> </div> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >The Art of Strategy</span> </a> </div> <div id="product-list-flyout-B00DP5FPRK" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-The Art of Strategy" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >The Art of Strategy</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > A Game Theorist's Guide to Success in Business and Life </li> <li class="bc-list-item" > By: Barry J. Nalebuff, Avinash K. Dixit </li> <li class="bc-list-item" > Narrated by: Matthew Dudley </li> <li class="bc-list-item" > Length: 17 hrs and 2 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >4 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 311 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >4 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 267 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >4 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 265 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> Game theory means rigorous strategic thinking. It’s the art of anticipating your opponent’s next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is counterintuitive, and it can only be mastered by developing a new way of seeing the world. Using a diverse array of rich case studies - from pop culture, TV, movies, sports, politics, and history - the authors show how nearly every business and personal interaction has a game-theory component to it. </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >1 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Completely misleading title </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >Motorjaw</span> on 01-28-15 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Barry-J-Nalebuff/B000AQ1F26?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_3_1_1">Barry J. Nalebuff</a>, and others </p> </div> <div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-B00AEB3052" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-B00AEB3052' href="/pd/To-Sell-Is-Human-Audiobook/B00AEB3052?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_3_2"> <div class="adbl-asin-impression " data-asin="B00AEB3052" data-widget="" data-position="2" data-face-out="" data-source="" data-url="/pd/To-Sell-Is-Human-Audiobook/B00AEB3052?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_3_2" > <div> <picture> <source type="image/webp" srcset="https://m.media-amazon.com/images/I/51QKeKn68fL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/51QKeKn68fL._SL320_.jpg 2x" /> <source type="image/jpg" srcset="https://m.media-amazon.com/images/I/51QKeKn68fL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/51QKeKn68fL._SL320_.jpg 2x" /> <img id="product-carousel-image-c141-i14" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/51QKeKn68fL._SL320_.jpg" loading="lazy" alt="To Sell Is Human Audiobook By Daniel H. Pink cover art" width="100%" srcset="https://m.media-amazon.com/images/I/51QKeKn68fL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/51QKeKn68fL._SL320_.jpg 2x" /> </picture> </div> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >To Sell Is Human</span> </a> </div> <div id="product-list-flyout-B00AEB3052" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-To Sell Is Human" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >To Sell Is Human</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > The Surprising Truth about Moving Others </li> <li class="bc-list-item" > By: Daniel H. Pink </li> <li class="bc-list-item" > Narrated by: Daniel H. Pink </li> <li class="bc-list-item" > Length: 6 hrs and 6 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 4,222 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 3,537 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 3,515 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >3 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Lenghty book with a few solid tips on persuation </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >Gerardo A Dada</span> on 01-21-13 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Daniel-H-Pink/B001IXS3PC?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_3_2_1">Daniel H. Pink</a> </p> </div> <div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-B00CDVXFDS" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-B00CDVXFDS' href="/pd/The-Plateau-Effect-Audiobook/B00CDVXFDS?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_3_3"> <div class="adbl-asin-impression " data-asin="B00CDVXFDS" data-widget="" data-position="3" data-face-out="" data-source="" data-url="/pd/The-Plateau-Effect-Audiobook/B00CDVXFDS?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_3_3" > <div> <picture> <source type="image/webp" srcset="https://m.media-amazon.com/images/I/41+47PkXKBL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/41+47PkXKBL._SL320_.jpg 2x" /> <source type="image/jpg" srcset="https://m.media-amazon.com/images/I/41+47PkXKBL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/41+47PkXKBL._SL320_.jpg 2x" /> <img id="product-carousel-image-c141-i15" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/41+47PkXKBL._SL320_.jpg" loading="lazy" alt="The Plateau Effect Audiobook By Bob Sullivan, Hugh Thompson cover art" width="100%" srcset="https://m.media-amazon.com/images/I/41+47PkXKBL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/41+47PkXKBL._SL320_.jpg 2x" /> </picture> </div> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >The Plateau Effect</span> </a> </div> <div id="product-list-flyout-B00CDVXFDS" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-The Plateau Effect" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >The Plateau Effect</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > Getting From Stuck to Success </li> <li class="bc-list-item" > By: Bob Sullivan, Hugh Thompson </li> <li class="bc-list-item" > Narrated by: Don Hagen </li> <li class="bc-list-item" > Length: 9 hrs and 3 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >4 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 116 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >4 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 100 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >4 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 100 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> <i>The Plateau Effect</i> is a powerful law of nature that affects everyone. Learn to identify plateaus and break through any stagnancy in your life - from diet and exercise, to work, to relationships. <i>The Plateau Effect</i> shows how athletes, scientists, therapists, companies, and musicians around the world are learning to break through their plateau - to turn off the forces that cause people to “get used to” things - and turn on human potential and happiness in ways that seemed impossible. </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >4 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Heath </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >Oliver Nielsen</span> on 07-22-13 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Bob-Sullivan/B001IQXH2I?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_3_3_1">Bob Sullivan</a>, and others </p> </div> <div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-B0158USVC0" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-B0158USVC0' href="/pd/Charlie-Munger-Audiobook/B0158USVC0?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_3_4"> <div class="adbl-asin-impression " data-asin="B0158USVC0" data-widget="" data-position="4" data-face-out="" data-source="" data-url="/pd/Charlie-Munger-Audiobook/B0158USVC0?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_3_4" > <div> <picture> <source type="image/webp" srcset="https://m.media-amazon.com/images/I/411hDfeZsqL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/411hDfeZsqL._SL320_.jpg 2x" /> <source type="image/jpg" srcset="https://m.media-amazon.com/images/I/411hDfeZsqL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/411hDfeZsqL._SL320_.jpg 2x" /> <img id="product-carousel-image-c141-i16" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/411hDfeZsqL._SL320_.jpg" loading="lazy" alt="Charlie Munger Audiobook By Tren Griffin cover art" width="100%" srcset="https://m.media-amazon.com/images/I/411hDfeZsqL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/411hDfeZsqL._SL320_.jpg 2x" /> </picture> </div> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >Charlie Munger</span> </a> </div> <div id="product-list-flyout-B0158USVC0" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-Charlie Munger" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >Charlie Munger</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > The Complete Investor </li> <li class="bc-list-item" > By: Tren Griffin </li> <li class="bc-list-item" > Narrated by: Fred Stella </li> <li class="bc-list-item" > Length: 6 hrs and 21 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 1,706 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 1,396 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 1,396 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> Charlie Munger, Berkshire Hathaway's visionary vice chairman and Warren Buffett's indispensable financial partner, has outperformed market indexes again and again, and he believes any investor can do the same. His notion of "elementary, worldly wisdom" - a set of interdisciplinary mental models involving economics, business, psychology, ethics, and management - allows him to keep his emotions out of his investments and avoid the common pitfalls of bad judgment. </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >4 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Good, but... one major annoyance </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >Joseph R. Compton</span> on 02-26-16 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Tren-Griffin/B001K89LP6?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_3_4_1">Tren Griffin</a> </p> </div> <div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-B01HFN4YB0" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-B01HFN4YB0' href="/pd/Success-Is-for-You-Audiobook/B01HFN4YB0?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_3_5"> <div class="adbl-asin-impression " data-asin="B01HFN4YB0" data-widget="" data-position="5" data-face-out="" data-source="" data-url="/pd/Success-Is-for-You-Audiobook/B01HFN4YB0?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_3_5" > <div> <picture> <source type="image/webp" srcset="https://m.media-amazon.com/images/I/51KQZQpFaiL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/51KQZQpFaiL._SL320_.jpg 2x" /> <source type="image/jpg" srcset="https://m.media-amazon.com/images/I/51KQZQpFaiL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/51KQZQpFaiL._SL320_.jpg 2x" /> <img id="product-carousel-image-c141-i17" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/51KQZQpFaiL._SL320_.jpg" loading="lazy" alt="Success Is for You Audiobook By David R. Hawkins M.D. Ph.D cover art" width="100%" srcset="https://m.media-amazon.com/images/I/51KQZQpFaiL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/51KQZQpFaiL._SL320_.jpg 2x" /> </picture> </div> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >Success Is for You</span> </a> </div> <div id="product-list-flyout-B01HFN4YB0" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-Success Is for You" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >Success Is for You</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > Using Heart-Centered Power Principles for Lasting Abundance and Fulfillment </li> <li class="bc-list-item" > By: David R. Hawkins M.D. Ph.D </li> <li class="bc-list-item" > Narrated by: David R. Hawkins M.D. Ph.D </li> <li class="bc-list-item" > Length: 6 hrs and 10 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 353 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 295 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 293 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> <i>Success Is for You</i> draws upon many concepts that fans of Dr. Hawkins will recognize and applies them to the world of business and the psychology of success. Expanding upon the illuminating discussion of the attractor patterns of success from <i>Power vs. Force</i>, this remarkable never-before-published book pulls back the curtain on the inner workings of the successful mind. Success, according to Dr. Hawkins, is an attitude we inhabit rather than a goal we strive for. </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Actually some new stuff for me... </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >Amazon Customer</span> on 03-28-17 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/David-R-Hawkins/B001H6MLOO?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_3_5_1">David R. Hawkins M.D. Ph.D</a> </p> </div> <div class="bc-col carousel-product bc-col-last bc-col-2"> <div data-trigger="product-list-flyout-B0077D18ZO" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-B0077D18ZO' href="/pd/The-Laws-of-Simplicity-Audiobook/B0077D18ZO?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_3_6"> <div class="adbl-asin-impression " data-asin="B0077D18ZO" data-widget="" data-position="6" data-face-out="" data-source="" data-url="/pd/The-Laws-of-Simplicity-Audiobook/B0077D18ZO?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_3_6" > <div> <picture> <source type="image/webp" srcset="https://m.media-amazon.com/images/I/41ujU1egeNL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/41ujU1egeNL._SL320_.jpg 2x" /> <source type="image/jpg" srcset="https://m.media-amazon.com/images/I/41ujU1egeNL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/41ujU1egeNL._SL320_.jpg 2x" /> <img id="product-carousel-image-c141-i18" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/41ujU1egeNL._SL320_.jpg" loading="lazy" alt="The Laws of Simplicity Audiobook By John Maeda cover art" width="100%" srcset="https://m.media-amazon.com/images/I/41ujU1egeNL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/41ujU1egeNL._SL320_.jpg 2x" /> </picture> </div> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >The Laws of Simplicity</span> </a> </div> <div id="product-list-flyout-B0077D18ZO" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-The Laws of Simplicity" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >The Laws of Simplicity</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > Design, Technology, Business, Life </li> <li class="bc-list-item" > By: John Maeda </li> <li class="bc-list-item" > Narrated by: Nick Podehl </li> <li class="bc-list-item" > Length: 2 hrs and 44 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >4 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 295 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >4 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 243 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >4 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 241 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> Finally, we are learning that simplicity equals sanity. We’re rebelling against technology that’s too complicated, DVD players with too many menus, and software accompanied by 75-megabyte “read me” manuals. The iPod’s clean gadgetry has made simplicity hip. But sometimes we ﬁnd ourselves caught up in the simplicity paradox: we want something that’s simple and easy to use, but also does all the complex things we might ever want it to do. </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" 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class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Get past the start and be impressed </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >Alex Z</span> on 12-11-17 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/John-Maeda/B001H6KO0W?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=3c14cb09-3443-47f2-8da7-1f77d63f593f&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=ewXxvVOmC4w2mCTt&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=bd3b6000-59ff-40b4-96df-c937d020fe21&ref=a_pd_Alchem_c141_adblp13ntcdx_3_6_1">John Maeda</a> </p> </div> </div> </div> </div> </div> </div> </div> </div> <script type="text/javascript"> var deviceType = "DESKTOP"; var carouselAttributes = 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<div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-1529141931" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-1529141931' href="/pd/Hacking-the-Unconscious-Audiobook/1529141931?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_1_1"> <div class="adbl-asin-impression " data-asin="1529141931" data-widget="" data-position="1" data-face-out="" data-source="" data-url="/pd/Hacking-the-Unconscious-Audiobook/1529141931?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_1_1" > <img id="product-carousel-image-c142-i1-loading" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/51US6su2zBL._SL320_.jpg" alt="Hacking the Unconscious Audiobook By Rory Sutherland cover art" width="100%" /> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >Hacking the Unconscious</span> </a> </div> <div id="product-list-flyout-1529141931" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-Hacking the Unconscious" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-text-bold" >Hacking the Unconscious</h2> </li> <li class="bc-list-item" > By: Rory Sutherland </li> <li class="bc-list-item" > Narrated by: Rory Sutherland </li> <li class="bc-list-item" > Length: 4 hrs and 39 mins </li> <li class="bc-list-item" > Original Recording </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 46 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 37 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 36 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> <p>Advertising guru Rory Sutherland is a world-leading proponent of behavioural economics. In <i>Hacking</i> <i>the Unconscious</i>, he looks at how this emerging science is used by marketers to influence us and challenges us to reassess which ideas we hold dear.</p> </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >2 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Don't bother if you listed to Alchemy </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >Dumitrita</span> on 09-02-23 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/search?searchAuthor=Rory+Sutherland&ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_1_1_1">Rory Sutherland</a> </p> </div> <div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-1473566800" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-1473566800' href="/pd/Alchemy-Audiobook/1473566800?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_1_2"> <div class="adbl-asin-impression " data-asin="1473566800" data-widget="" data-position="2" data-face-out="" data-source="" data-url="/pd/Alchemy-Audiobook/1473566800?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_1_2" > <img id="product-carousel-image-c142-i2-loading" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/41D2I9OKX8L._SL320_.jpg" alt="Alchemy Audiobook By Rory Sutherland cover art" width="100%" /> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >Alchemy</span> </a> </div> <div id="product-list-flyout-1473566800" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-Alchemy" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >Alchemy</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > The Surprising Power of Ideas That Don't Make Sense </li> <li class="bc-list-item" > By: Rory Sutherland </li> <li class="bc-list-item" > Narrated by: Rory Sutherland </li> <li class="bc-list-item" > Length: 9 hrs and 38 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 107 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 85 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 85 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> <p>We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence. But we aren’t, and we don’t. In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd - from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence people’s choices you have to bypass reason.</p> </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Worth it </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >akinwande ayodeji</span> on 01-17-22 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Rory-Sutherland/B07L3WRSWM?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_1_2_1">Rory Sutherland</a> </p> </div> <div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-B07GSDRGQ8" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-B07GSDRGQ8' href="/pd/The-Choice-Factory-Audiobook/B07GSDRGQ8?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_1_3"> <div class="adbl-asin-impression " data-asin="B07GSDRGQ8" data-widget="" data-position="3" data-face-out="" data-source="" data-url="/pd/The-Choice-Factory-Audiobook/B07GSDRGQ8?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_1_3" > <img id="product-carousel-image-c142-i3-loading" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/51SnhMpvWfL._SL320_.jpg" alt="The Choice Factory Audiobook By Richard Shotton cover art" width="100%" /> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >The Choice Factory</span> </a> </div> <div id="product-list-flyout-B07GSDRGQ8" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-The Choice Factory" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >The Choice Factory</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > 25 Behavioural Biases That Influence What We Buy </li> <li class="bc-list-item" > By: Richard Shotton </li> <li class="bc-list-item" > Narrated by: Simon Cole </li> <li class="bc-list-item" > Length: 5 hrs and 1 min </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 104 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 86 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 85 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> <p>Before you can influence decisions, you need to understand what drives them. In <i>The Choice Factory</i>, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.</p> </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Concise & Precise! </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >Mohamed Anwar</span> on 01-20-20 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Richard-Shotton/B076WYFC5B?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_1_3_1">Richard Shotton</a> </p> </div> <div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-B0BL1Z85QJ" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-B0BL1Z85QJ' href="/pd/Decoded-2nd-Edition-Audiobook/B0BL1Z85QJ?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_1_4"> <div class="adbl-asin-impression " data-asin="B0BL1Z85QJ" data-widget="" data-position="4" data-face-out="" data-source="" data-url="/pd/Decoded-2nd-Edition-Audiobook/B0BL1Z85QJ?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_1_4" > <img id="product-carousel-image-c142-i4-loading" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/51W4f1CcxaL._SL320_.jpg" alt="Decoded (2nd Edition) Audiobook By Phil P. Barden cover art" width="100%" /> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >Decoded (2nd Edition)</span> </a> </div> <div id="product-list-flyout-B0BL1Z85QJ" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-Decoded (2nd Edition)" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >Decoded (2nd Edition)</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > The Science Behind Why We Buy </li> <li class="bc-list-item" > By: Phil P. Barden </li> <li class="bc-list-item" > Narrated by: Graham Mack </li> <li class="bc-list-item" > Length: 9 hrs and 52 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >4 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 6 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >3.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 6 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 6 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> <p>If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.</p> </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >3 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Great book on behavioral science, marred by lack of pdf with images referenced in Audiobook </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >Sebastian Antony</span> on 05-22-24 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Phil-Barden/B0034OQG8O?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_1_4_1">Phil P. Barden</a> </p> </div> <div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-B099SFSF5L" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-B099SFSF5L' href="/pd/Attention-Factory-Audiobook/B099SFSF5L?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_1_5"> <div class="adbl-asin-impression " data-asin="B099SFSF5L" data-widget="" data-position="5" data-face-out="" data-source="" data-url="/pd/Attention-Factory-Audiobook/B099SFSF5L?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_1_5" > <img id="product-carousel-image-c142-i5-loading" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/51OJJUv3eWS._SL320_.jpg" alt="Attention Factory Audiobook By Matthew Brennan cover art" width="100%" /> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >Attention Factory</span> </a> </div> <div id="product-list-flyout-B099SFSF5L" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-Attention Factory" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >Attention Factory</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > The Story of TikTok and China's ByteDance </li> <li class="bc-list-item" > By: Matthew Brennan </li> <li class="bc-list-item" > Narrated by: Maxwell Zener </li> <li class="bc-list-item" > Length: 6 hrs and 54 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 43 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 35 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 34 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> <p>In 2012, TikTok’s parent company ByteDance was just a handful of geeks working out of a scrappy four-bedroom apartment in Beijing. Today, it is the world’s fastest-growing tech behemoth worth in excess of $100 billion, unrecognizable from its humble beginnings.</p> </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Fascinating </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >Saul Lustgarten</span> on 10-30-24 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Matthew-Brennan/B08L3Q8LS3?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_1_5_1">Matthew Brennan</a> </p> </div> <div class="bc-col carousel-product bc-col-last bc-col-2"> <div data-trigger="product-list-flyout-B006IWATDM" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-B006IWATDM' href="/pd/Understanding-Michael-Porter-Audiobook/B006IWATDM?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_1_6"> <div class="adbl-asin-impression " data-asin="B006IWATDM" data-widget="" data-position="6" data-face-out="" data-source="" data-url="/pd/Understanding-Michael-Porter-Audiobook/B006IWATDM?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_1_6" > <img id="product-carousel-image-c142-i6-loading" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/513skEs-mQL._SL320_.jpg" alt="Understanding Michael Porter Audiobook By Joan Magretta cover art" width="100%" /> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >Understanding Michael Porter</span> </a> </div> <div id="product-list-flyout-B006IWATDM" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-Understanding Michael Porter" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >Understanding Michael Porter</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > The Essential Guide to Competition and Strategy </li> <li class="bc-list-item" > By: Joan Magretta </li> <li class="bc-list-item" > Narrated by: Erik Synnestvedt </li> <li class="bc-list-item" > Length: 6 hrs and 4 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 646 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >4 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 544 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 537 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> Michael Porter’s groundbreaking ideas on competition and strategy have unfolded over three decades and are spread across a dauntingly long list of publications. Every manager can name individual pieces of his work - competitive advantage, the value chain, five forces - but no one, not even Porter himself, has put the entire puzzle together to reveal it as an integrated whole. This lucid, concise audiobook does just that. This book provides an engaging summary of Porter’s ideas and an invaluable synthesis of this important body of work.... </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Horrible and pompous narration </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >Amazon Customer</span> on 08-28-13 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Joan-Magretta/B001H6GQDG?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_1_6_1">Joan Magretta</a> </p> </div> </div> </div> </div> <input type="hidden" name="prevLabel" value="Previous slide" > <input type="hidden" name="nextLabel" value="Next slide" > <div class="adbl-impression-container " 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class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-text-bold" >Hacking the Unconscious</h2> </li> <li class="bc-list-item" > By: Rory Sutherland </li> <li class="bc-list-item" > Narrated by: Rory Sutherland </li> <li class="bc-list-item" > Length: 4 hrs and 39 mins </li> <li class="bc-list-item" > Original Recording </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 46 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 37 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 36 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> <p>Advertising guru Rory Sutherland is a world-leading proponent of behavioural economics. In <i>Hacking</i> <i>the Unconscious</i>, he looks at how this emerging science is used by marketers to influence us and challenges us to reassess which ideas we hold dear.</p> </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >2 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Don't bother if you listed to Alchemy </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >Dumitrita</span> on 09-02-23 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/search?searchAuthor=Rory+Sutherland&ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_1_1_1">Rory Sutherland</a> </p> </div> <div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-1473566800" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-1473566800' href="/pd/Alchemy-Audiobook/1473566800?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_1_2"> <div class="adbl-asin-impression " data-asin="1473566800" data-widget="" data-position="2" data-face-out="" data-source="" data-url="/pd/Alchemy-Audiobook/1473566800?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_1_2" > <img id="product-carousel-image-c142-i2" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/41D2I9OKX8L._SL320_.jpg" alt="Alchemy Audiobook By Rory Sutherland cover art" width="100%" /> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >Alchemy</span> </a> </div> <div id="product-list-flyout-1473566800" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-Alchemy" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >Alchemy</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > The Surprising Power of Ideas That Don't Make Sense </li> <li class="bc-list-item" > By: Rory Sutherland </li> <li class="bc-list-item" > Narrated by: Rory Sutherland </li> <li class="bc-list-item" > Length: 9 hrs and 38 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 107 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 85 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 85 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> <p>We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence. But we aren’t, and we don’t. In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd - from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence people’s choices you have to bypass reason.</p> </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Worth it </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >akinwande ayodeji</span> on 01-17-22 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Rory-Sutherland/B07L3WRSWM?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_1_2_1">Rory Sutherland</a> </p> </div> <div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-B07GSDRGQ8" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-B07GSDRGQ8' href="/pd/The-Choice-Factory-Audiobook/B07GSDRGQ8?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_1_3"> <div class="adbl-asin-impression " data-asin="B07GSDRGQ8" data-widget="" data-position="3" data-face-out="" data-source="" data-url="/pd/The-Choice-Factory-Audiobook/B07GSDRGQ8?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_1_3" > <img id="product-carousel-image-c142-i3" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/51SnhMpvWfL._SL320_.jpg" alt="The Choice Factory Audiobook By Richard Shotton cover art" width="100%" /> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >The Choice Factory</span> </a> </div> <div id="product-list-flyout-B07GSDRGQ8" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-The Choice Factory" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >The Choice Factory</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > 25 Behavioural Biases That Influence What We Buy </li> <li class="bc-list-item" > By: Richard Shotton </li> <li class="bc-list-item" > Narrated by: Simon Cole </li> <li class="bc-list-item" > Length: 5 hrs and 1 min </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 104 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 86 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 85 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> <p>Before you can influence decisions, you need to understand what drives them. In <i>The Choice Factory</i>, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.</p> </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Concise & Precise! </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >Mohamed Anwar</span> on 01-20-20 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Richard-Shotton/B076WYFC5B?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_1_3_1">Richard Shotton</a> </p> </div> <div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-B0BL1Z85QJ" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-B0BL1Z85QJ' href="/pd/Decoded-2nd-Edition-Audiobook/B0BL1Z85QJ?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_1_4"> <div class="adbl-asin-impression " data-asin="B0BL1Z85QJ" data-widget="" data-position="4" data-face-out="" data-source="" data-url="/pd/Decoded-2nd-Edition-Audiobook/B0BL1Z85QJ?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_1_4" > <img id="product-carousel-image-c142-i4" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/51W4f1CcxaL._SL320_.jpg" alt="Decoded (2nd Edition) Audiobook By Phil P. Barden cover art" width="100%" /> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >Decoded (2nd Edition)</span> </a> </div> <div id="product-list-flyout-B0BL1Z85QJ" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-Decoded (2nd Edition)" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >Decoded (2nd Edition)</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > The Science Behind Why We Buy </li> <li class="bc-list-item" > By: Phil P. Barden </li> <li class="bc-list-item" > Narrated by: Graham Mack </li> <li class="bc-list-item" > Length: 9 hrs and 52 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >4 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 6 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >3.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 6 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 6 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> <p>If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.</p> </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >3 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Great book on behavioral science, marred by lack of pdf with images referenced in Audiobook </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >Sebastian Antony</span> on 05-22-24 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Phil-Barden/B0034OQG8O?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_1_4_1">Phil P. Barden</a> </p> </div> <div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-B099SFSF5L" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-B099SFSF5L' href="/pd/Attention-Factory-Audiobook/B099SFSF5L?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_1_5"> <div class="adbl-asin-impression " data-asin="B099SFSF5L" data-widget="" data-position="5" data-face-out="" data-source="" data-url="/pd/Attention-Factory-Audiobook/B099SFSF5L?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_1_5" > <img id="product-carousel-image-c142-i5" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/51OJJUv3eWS._SL320_.jpg" alt="Attention Factory Audiobook By Matthew Brennan cover art" width="100%" /> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >Attention Factory</span> </a> </div> <div id="product-list-flyout-B099SFSF5L" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-Attention Factory" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >Attention Factory</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > The Story of TikTok and China's ByteDance </li> <li class="bc-list-item" > By: Matthew Brennan </li> <li class="bc-list-item" > Narrated by: Maxwell Zener </li> <li class="bc-list-item" > Length: 6 hrs and 54 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 43 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 35 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 34 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> <p>In 2012, TikTok’s parent company ByteDance was just a handful of geeks working out of a scrappy four-bedroom apartment in Beijing. Today, it is the world’s fastest-growing tech behemoth worth in excess of $100 billion, unrecognizable from its humble beginnings.</p> </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Fascinating </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >Saul Lustgarten</span> on 10-30-24 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Matthew-Brennan/B08L3Q8LS3?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_1_5_1">Matthew Brennan</a> </p> </div> <div class="bc-col carousel-product bc-col-last bc-col-2"> <div data-trigger="product-list-flyout-B006IWATDM" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-B006IWATDM' href="/pd/Understanding-Michael-Porter-Audiobook/B006IWATDM?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_1_6"> <div class="adbl-asin-impression " data-asin="B006IWATDM" data-widget="" data-position="6" data-face-out="" data-source="" data-url="/pd/Understanding-Michael-Porter-Audiobook/B006IWATDM?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_1_6" > <img id="product-carousel-image-c142-i6" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/513skEs-mQL._SL320_.jpg" alt="Understanding Michael Porter Audiobook By Joan Magretta cover art" width="100%" /> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >Understanding Michael Porter</span> </a> </div> <div id="product-list-flyout-B006IWATDM" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-Understanding Michael Porter" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >Understanding Michael Porter</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > The Essential Guide to Competition and Strategy </li> <li class="bc-list-item" > By: Joan Magretta </li> <li class="bc-list-item" > Narrated by: Erik Synnestvedt </li> <li class="bc-list-item" > Length: 6 hrs and 4 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 646 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >4 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 544 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 537 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> Michael Porter’s groundbreaking ideas on competition and strategy have unfolded over three decades and are spread across a dauntingly long list of publications. Every manager can name individual pieces of his work - competitive advantage, the value chain, five forces - but no one, not even Porter himself, has put the entire puzzle together to reveal it as an integrated whole. This lucid, concise audiobook does just that. This book provides an engaging summary of Porter’s ideas and an invaluable synthesis of this important body of work.... </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Horrible and pompous narration </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >Amazon Customer</span> on 08-28-13 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Joan-Magretta/B001H6GQDG?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_1_6_1">Joan Magretta</a> </p> </div> </div> <div id="" class="bc-row product-carousel-item" style=""> <div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-B0B5LZFWXD" class="bc-trigger 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1x, https://m.media-amazon.com/images/I/41yEanMPNkL._SL320_.jpg 2x" /> <source type="image/jpg" srcset="https://m.media-amazon.com/images/I/41yEanMPNkL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/41yEanMPNkL._SL320_.jpg 2x" /> <img id="product-carousel-image-c142-i7" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/41yEanMPNkL._SL320_.jpg" loading="lazy" alt="Branding That Means Business Audiobook By Matt Johnson, Tessa Misiaszek cover art" width="100%" srcset="https://m.media-amazon.com/images/I/41yEanMPNkL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/41yEanMPNkL._SL320_.jpg 2x" /> </picture> </div> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >Branding That Means Business</span> </a> </div> <div id="product-list-flyout-B0B5LZFWXD" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-Branding That Means Business" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >Branding That Means Business</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > Economist Edge: Books That Give You the Edge </li> <li class="bc-list-item" > By: Matt Johnson, Tessa Misiaszek </li> <li class="bc-list-item" > Narrated by: Stephanie Cannon </li> <li class="bc-list-item" > Length: 6 hrs and 8 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 6 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 5 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 5 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> <p>Brands are all around us, more entwined with our lives than ever before. They have the power to shape not just what we buy, but how we act and how we feel about ourselves. Knowing how brands are built and add value has always been an important business skill. But, as the rules of engagement shift and change, it's become crucial. No longer the exclusive preserve of marketeers and brand managers, we all need to understand the deep interplay between brands, consumers and society in general. </p> </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Very comprehensive! </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >Maria L. Corbett</span> on 04-30-24 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Matt-Johnson/B085C4C78Z?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_2_1_1">Matt Johnson</a>, and others </p> </div> <div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-B0B2KST9K8" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-B0B2KST9K8' href="/pd/The-Alchemists-Handbook-Audiobook/B0B2KST9K8?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_2_2"> <div class="adbl-asin-impression " data-asin="B0B2KST9K8" data-widget="" data-position="2" data-face-out="" data-source="" data-url="/pd/The-Alchemists-Handbook-Audiobook/B0B2KST9K8?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_2_2" > <div> <picture> <source type="image/webp" srcset="https://m.media-amazon.com/images/I/5110lCMWLAL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/5110lCMWLAL._SL320_.jpg 2x" /> <source type="image/jpg" srcset="https://m.media-amazon.com/images/I/5110lCMWLAL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/5110lCMWLAL._SL320_.jpg 2x" /> <img id="product-carousel-image-c142-i8" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/5110lCMWLAL._SL320_.jpg" loading="lazy" alt="The Alchemist's Handbook Audiobook By Frater Albertus, Robert Allen Bartlett - foreword cover art" width="100%" srcset="https://m.media-amazon.com/images/I/5110lCMWLAL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/5110lCMWLAL._SL320_.jpg 2x" /> </picture> </div> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >The Alchemist's Handbook</span> </a> </div> <div id="product-list-flyout-B0B2KST9K8" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-The Alchemist's Handbook" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >The Alchemist's Handbook</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > A Practical Manual </li> <li class="bc-list-item" > By: Frater Albertus, Robert Allen Bartlett - foreword </li> <li class="bc-list-item" > Narrated by: Preston Geer </li> <li class="bc-list-item" > Length: 4 hrs and 40 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span 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class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 16 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 16 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> <p>The Alchemist's Handbook has long been an essential contribution to the study of alchemy since its first publication in 1960. It still stands as a groundbreaking work presenting in clear, concise language a practical manual of working knowledge that was formerly handed down under oath of secrecy. The scope of alchemical work is to provide both a means to synthesize all the other sciences and the necessary training of the intellectual and spiritual faculties. This edition includes a new foreword by Robert Allen Bartlett, author of <i>Real Alchemy</i>.</p> </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon 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bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Enlightening </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >Anonymous User</span> on 09-24-24 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Frater-Albertus/B001KIT68I?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_2_2_1">Frater Albertus</a>, and others </p> </div> <div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-B078MR8ZN4" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' 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bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 417 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 414 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> <p>It's not you; it's your schedule. Does it sound like magic? It's not. We've all heard of circadian rhythms - those biological processes that give us jet lag and make us night owls or early birds. But few of us know just how profoundly these diurnal patterns affect our overall health. Bad habits - like skipping meals, squeezing in workouts, working late into the night and then trying to catch up on sleep during the weekend - disrupt our natural cycles. A growing body of research on chronobiology reveals just how sensitive the human body is to these rhythms all the way down to the genetic level.</p> </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >2 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Absolutely Brutal. </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >Vicktoria Tacos</span> on 04-17-22 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Suhas-G-Kshirsagar/B00JAL7TJU?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_2_3_1">Dr. Suhas Kshirsagar</a>, and others </p> </div> <div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-B0BXFHT2F8" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-B0BXFHT2F8' href="/pd/The-Illusion-of-Choice-Audiobook/B0BXFHT2F8?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_2_4"> <div class="adbl-asin-impression " data-asin="B0BXFHT2F8" data-widget="" data-position="4" data-face-out="" data-source="" data-url="/pd/The-Illusion-of-Choice-Audiobook/B0BXFHT2F8?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_2_4" > <div> <picture> <source type="image/webp" srcset="https://m.media-amazon.com/images/I/51HLDzjgdpL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/51HLDzjgdpL._SL320_.jpg 2x" /> <source type="image/jpg" srcset="https://m.media-amazon.com/images/I/51HLDzjgdpL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/51HLDzjgdpL._SL320_.jpg 2x" /> <img id="product-carousel-image-c142-i10" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/51HLDzjgdpL._SL320_.jpg" loading="lazy" alt="The Illusion of Choice Audiobook By Richard Shotton cover art" width="100%" srcset="https://m.media-amazon.com/images/I/51HLDzjgdpL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/51HLDzjgdpL._SL320_.jpg 2x" /> </picture> </div> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >The Illusion of Choice</span> </a> </div> <div id="product-list-flyout-B0BXFHT2F8" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-The Illusion of Choice" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >The Illusion of Choice</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > 16½ Psychological Biases That Influence What We Buy </li> <li class="bc-list-item" > By: Richard Shotton </li> <li class="bc-list-item" > Narrated by: Simon Cole </li> <li class="bc-list-item" > Length: 4 hrs and 37 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >4 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 20 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >4 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 16 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 16 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> <p>Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription. These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted, and marketed can radically alter how customers behave.</p> </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >3 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Where is the accompanying PDF? It is not in the audible app! </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >AmazonShopper214</span> on 08-31-23 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Richard-Shotton/B076WYFC5B?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_2_4_1">Richard Shotton</a> </p> </div> <div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-B074CNGRN2" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-B074CNGRN2' href="/pd/Dollars-and-Sense-Audiobook/B074CNGRN2?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_2_5"> <div class="adbl-asin-impression " data-asin="B074CNGRN2" data-widget="" data-position="5" data-face-out="" data-source="" data-url="/pd/Dollars-and-Sense-Audiobook/B074CNGRN2?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_2_5" > <div> <picture> <source type="image/webp" srcset="https://m.media-amazon.com/images/I/51-7PikbokL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/51-7PikbokL._SL320_.jpg 2x" /> <source type="image/jpg" srcset="https://m.media-amazon.com/images/I/51-7PikbokL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/51-7PikbokL._SL320_.jpg 2x" /> <img id="product-carousel-image-c142-i11" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/51-7PikbokL._SL320_.jpg" loading="lazy" alt="Dollars and Sense Audiobook By Dan Ariely, Jeff Kreisler cover art" width="100%" srcset="https://m.media-amazon.com/images/I/51-7PikbokL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/51-7PikbokL._SL320_.jpg 2x" /> </picture> </div> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >Dollars and Sense</span> </a> </div> <div id="product-list-flyout-B074CNGRN2" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-Dollars and Sense" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >Dollars and Sense</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > How We Misthink Money and How to Spend Smarter </li> <li class="bc-list-item" > By: Dan Ariely, Jeff Kreisler </li> <li class="bc-list-item" > Narrated by: Simon Jones </li> <li class="bc-list-item" > Length: 9 hrs and 12 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 1,680 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty 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<i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 1,471 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 1,464 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> Exploring a wide range of everyday topics - from credit card debt and household budgeting to holiday sales - Ariely and Kreisler demonstrate how our ideas about dollars and cents are often wrong and cost us more than we know. Mixing case studies and anecdotes with tangible advice and lessons, they cut through the unconscious fears and desires driving our worst financial instincts and teach us how to improve our money habits. </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > This financial literacy book is different--and funny! </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >Susan K Donley</span> on 11-09-17 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Dan-Ariely/B001J93B34?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_2_5_1">Dan Ariely</a>, and others </p> </div> <div class="bc-col carousel-product bc-col-last bc-col-2"> <div data-trigger="product-list-flyout-B0B2F3FVZX" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-B0B2F3FVZX' href="/pd/Branding-That-Means-Business-Audiobook/B0B2F3FVZX?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_2_6"> <div class="adbl-asin-impression " data-asin="B0B2F3FVZX" data-widget="" data-position="6" data-face-out="" data-source="" data-url="/pd/Branding-That-Means-Business-Audiobook/B0B2F3FVZX?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_2_6" > <div> <picture> <source type="image/webp" srcset="https://m.media-amazon.com/images/I/51JLxUSqkcL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/51JLxUSqkcL._SL320_.jpg 2x" /> <source type="image/jpg" srcset="https://m.media-amazon.com/images/I/51JLxUSqkcL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/51JLxUSqkcL._SL320_.jpg 2x" /> <img id="product-carousel-image-c142-i12" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/51JLxUSqkcL._SL320_.jpg" loading="lazy" alt="Branding That Means Business Audiobook By Matt Johnson, Tessa G. Misiaszek PhD cover art" width="100%" srcset="https://m.media-amazon.com/images/I/51JLxUSqkcL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/51JLxUSqkcL._SL320_.jpg 2x" /> </picture> </div> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >Branding That Means Business</span> </a> </div> <div id="product-list-flyout-B0B2F3FVZX" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-Branding That Means Business" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >Branding That Means Business</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > How to Build Enduring Bonds Between Brands, Consumers and Markets </li> <li class="bc-list-item" > By: Matt Johnson, Tessa G. Misiaszek PhD </li> <li class="bc-list-item" > Narrated by: Stephanie Cannon </li> <li class="bc-list-item" > Length: 6 hrs and 9 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 3 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 3 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 3 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> <p>How do you make sure your brand connects with consumers? <i>Branding that Means Business</i> draws from the authors’ experience and business literature as well as psychology, sociology, and even anthropology to show listeners that while any brand serves the business, the mechanisms that enable it are all about connecting with people. Listeners will learn how to create, maintain, and operationalize their brand, and think creatively about how to differentiate their product and most importantly, make consumers fall in love with it. </p> </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Really good, but needs more substance </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >Just Me</span> on 01-15-24 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Matt-Johnson/B085C4C78Z?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_2_6_1">Matt Johnson</a>, and others </p> </div> </div> <div id="" class="bc-row product-carousel-item" style=""> <div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-0062967584" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-0062967584' href="/pd/What-You-Do-Is-Who-You-Are-Audiobook/0062967584?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_3_1"> <div class="adbl-asin-impression " data-asin="0062967584" data-widget="" data-position="1" data-face-out="" data-source="" data-url="/pd/What-You-Do-Is-Who-You-Are-Audiobook/0062967584?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_3_1" > <div> <picture> <source type="image/webp" srcset="https://m.media-amazon.com/images/I/51lS7vHuHLL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/51lS7vHuHLL._SL320_.jpg 2x" /> <source type="image/jpg" srcset="https://m.media-amazon.com/images/I/51lS7vHuHLL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/51lS7vHuHLL._SL320_.jpg 2x" /> <img id="product-carousel-image-c142-i13" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/51lS7vHuHLL._SL320_.jpg" loading="lazy" alt="What You Do Is Who You Are Audiobook By Ben Horowitz cover art" width="100%" srcset="https://m.media-amazon.com/images/I/51lS7vHuHLL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/51lS7vHuHLL._SL320_.jpg 2x" /> </picture> </div> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >What You Do Is Who You Are</span> </a> </div> <div id="product-list-flyout-0062967584" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-What You Do Is Who You Are" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >What You Do Is Who You Are</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > How to Create Your Business Culture </li> <li class="bc-list-item" > By: Ben Horowitz </li> <li class="bc-list-item" > Narrated by: Kevin Kenerly </li> <li class="bc-list-item" > Length: 6 hrs and 12 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 2,286 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 1,860 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 1,855 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> <p>Ben Horowitz, a leading venture capitalist, modern management expert, and <i>New York Times</i> best-selling author, combines lessons both from history and from modern organizational practice with practical and often surprising advice to help executives build cultures that can weather both good and bad times. <i>What You Do Is Who You Are</i> explains how to make your culture purposeful by spotlighting four models of leadership and culture-building.</p> </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Life changing book! </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >Jurell Tanksley</span> on 10-30-19 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Ben-Horowitz/B00HALQ722?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_3_1_1">Ben Horowitz</a> </p> </div> <div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-B0B6QGTNVS" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-B0B6QGTNVS' href="/pd/The-Steal-Like-an-Artist-Audio-Trilogy-Audiobook/B0B6QGTNVS?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_3_2"> <div class="adbl-asin-impression " data-asin="B0B6QGTNVS" data-widget="" data-position="2" data-face-out="" data-source="" data-url="/pd/The-Steal-Like-an-Artist-Audio-Trilogy-Audiobook/B0B6QGTNVS?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_3_2" > <div> <picture> <source type="image/webp" srcset="https://m.media-amazon.com/images/I/51BqzULkl2L._SL160_.jpg 1x, https://m.media-amazon.com/images/I/51BqzULkl2L._SL320_.jpg 2x" /> <source type="image/jpg" srcset="https://m.media-amazon.com/images/I/51BqzULkl2L._SL160_.jpg 1x, https://m.media-amazon.com/images/I/51BqzULkl2L._SL320_.jpg 2x" /> <img id="product-carousel-image-c142-i14" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/51BqzULkl2L._SL320_.jpg" loading="lazy" alt="The Steal Like an Artist Audio Trilogy Audiobook By Austin Kleon cover art" width="100%" srcset="https://m.media-amazon.com/images/I/51BqzULkl2L._SL160_.jpg 1x, https://m.media-amazon.com/images/I/51BqzULkl2L._SL320_.jpg 2x" /> </picture> </div> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >The Steal Like an Artist Audio Trilogy</span> </a> </div> <div id="product-list-flyout-B0B6QGTNVS" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-The Steal Like an Artist Audio Trilogy" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >The Steal Like an Artist Audio Trilogy</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > How to Be Creative, Show Your Work, and Keep Going </li> <li class="bc-list-item" > By: Austin Kleon </li> <li class="bc-list-item" > Narrated by: Austin Kleon </li> <li class="bc-list-item" > Length: 4 hrs and 32 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 1,611 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 1,329 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 1,319 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> <p>Read by then author, this is an audio compilation of <i>Steal Like an Artist, Show Your Work </i>and <i>Keep Going</i>, the bestselling and transformative series on how to unlock your creativity, find community and an audience in the digital age, and stay focused, creative and true to yourself—for life. Includes full text from <i>Steal Like an Artist</i>, on the ten things nobody ever told you about being creative; <i>Show Your Work</i>, on how to take that critical next step on a creative journey; and <i>Keep Going</i>, for anyone trying to sustain a productive life.</p> </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >1 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > A boring non focus ramble </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >Kenneth Noel</span> on 06-07-21 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Austin-Kleon/B002HDCKJ2?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_3_2_1">Austin Kleon</a> </p> </div> <div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-B0CDZTDK4B" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-B0CDZTDK4B' href="/pd/The-SaaS-Playbook-Audiobook/B0CDZTDK4B?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_3_3"> <div class="adbl-asin-impression " data-asin="B0CDZTDK4B" data-widget="" data-position="3" data-face-out="" data-source="" data-url="/pd/The-SaaS-Playbook-Audiobook/B0CDZTDK4B?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_3_3" > <div> <picture> <source type="image/webp" srcset="https://m.media-amazon.com/images/I/411rquA36eL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/411rquA36eL._SL320_.jpg 2x" /> <source type="image/jpg" srcset="https://m.media-amazon.com/images/I/411rquA36eL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/411rquA36eL._SL320_.jpg 2x" /> <img id="product-carousel-image-c142-i15" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/411rquA36eL._SL320_.jpg" loading="lazy" alt="The SaaS Playbook Audiobook By Rob Walling cover art" width="100%" srcset="https://m.media-amazon.com/images/I/411rquA36eL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/411rquA36eL._SL320_.jpg 2x" /> </picture> </div> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >The SaaS Playbook</span> </a> </div> <div id="product-list-flyout-B0CDZTDK4B" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-The SaaS Playbook" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >The SaaS Playbook</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > Build a Multimillion-Dollar Startup Without Venture Capital </li> <li class="bc-list-item" > By: Rob Walling </li> <li class="bc-list-item" > Narrated by: Rob Walling </li> <li class="bc-list-item" > Length: 4 hrs and 14 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 108 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 96 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 96 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> <p>Learn how to compete against large competitors and structure your pricing for maximum growth. Discover the four SaaS Cheat Codes that can dramatically accelerate your business's success. Learn how to avoid common mistakes that SaaS founders make and identify the right marketing approaches for your business.</p> </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Solid </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >Phil Williams</span> on 12-14-23 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Rob-Walling/B00IYDS8XQ?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_3_3_1">Rob Walling</a> </p> </div> <div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-B013TT4RFC" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-B013TT4RFC' href="/pd/Obvious-Adams-Audiobook/B013TT4RFC?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_3_4"> <div class="adbl-asin-impression " data-asin="B013TT4RFC" data-widget="" data-position="4" data-face-out="" data-source="" data-url="/pd/Obvious-Adams-Audiobook/B013TT4RFC?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_3_4" > <div> <picture> <source type="image/webp" srcset="https://m.media-amazon.com/images/I/516EmVWzJBL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/516EmVWzJBL._SL320_.jpg 2x" /> <source type="image/jpg" srcset="https://m.media-amazon.com/images/I/516EmVWzJBL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/516EmVWzJBL._SL320_.jpg 2x" /> <img id="product-carousel-image-c142-i16" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/516EmVWzJBL._SL320_.jpg" loading="lazy" alt="Obvious Adams Audiobook By Robert Rawls Updegraff cover art" width="100%" srcset="https://m.media-amazon.com/images/I/516EmVWzJBL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/516EmVWzJBL._SL320_.jpg 2x" /> </picture> </div> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >Obvious Adams</span> </a> </div> <div id="product-list-flyout-B013TT4RFC" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-Obvious Adams" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-text-bold" >Obvious Adams</h2> </li> <li class="bc-list-item" > By: Robert Rawls Updegraff </li> <li class="bc-list-item" > Narrated by: Andrew Morantz </li> <li class="bc-list-item" > Length: 41 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 52 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 42 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 42 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> A lone man sat at a table by a window in the Dickens Room of the Tip Top Inn, Chicago. He had finished his dinner and was apparently waiting for his black coffee to be served. Two men entered and were shown to a table nearby. Presently one of them glanced at the man by the window. "See that man over there?" he whispered to his companion. "Yes," said the latter, looking disinterestedly in the direction indicated. "Well, that is Obvious Adams." </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > A powerful reminder that there is no sexy quick fix. </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >Patrick C.</span> on 04-27-24 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/search?searchAuthor=Robert+Rawls+Updegraff&ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_3_4_1">Robert Rawls Updegraff</a> </p> </div> <div class="bc-col carousel-product bc-col-2"> <div data-trigger="product-list-flyout-B06ZXZ3B3W" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-B06ZXZ3B3W' href="/pd/Angel-Audiobook/B06ZXZ3B3W?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_3_5"> <div class="adbl-asin-impression " data-asin="B06ZXZ3B3W" data-widget="" data-position="5" data-face-out="" data-source="" data-url="/pd/Angel-Audiobook/B06ZXZ3B3W?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_3_5" > <div> <picture> <source type="image/webp" srcset="https://m.media-amazon.com/images/I/51lmGvDh6IL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/51lmGvDh6IL._SL320_.jpg 2x" /> <source type="image/jpg" srcset="https://m.media-amazon.com/images/I/51lmGvDh6IL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/51lmGvDh6IL._SL320_.jpg 2x" /> <img id="product-carousel-image-c142-i17" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/51lmGvDh6IL._SL320_.jpg" loading="lazy" alt="Angel Audiobook By Jason Calacanis cover art" width="100%" srcset="https://m.media-amazon.com/images/I/51lmGvDh6IL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/51lmGvDh6IL._SL320_.jpg 2x" /> </picture> </div> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >Angel</span> </a> </div> <div id="product-list-flyout-B06ZXZ3B3W" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-Angel" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <h2 class="bc-heading bc-color-base bc-text-bold" >Angel</h2> </li> <li class="bc-list-item bc-spacing-micro bc-size-base bc-color-base" > How to Invest in Technology Startups - Timeless Advice from an Angel Investor Who Turned $100,000 into $100,000,000 </li> <li class="bc-list-item" > By: Jason Calacanis </li> <li class="bc-list-item" > Narrated by: Jason Calacanis </li> <li class="bc-list-item" > Length: 8 hrs and 19 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 1,373 </div> </div> </li> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Performance </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base 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bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 1,202 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> Over the past 25 years, Jason Calacanis has made a fortune investing in creators, spotting and helping build and fund a number of successful technology start-ups - investments that have earned him tens of millions of dollars. Now, in this enlightening guide that is sure to become the bible for 21st century investors, Calacanis takes potential angels step by step through his proven method of creating massive wealth: start-ups. </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > This audio book is worth millions!! </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >BRAD</span> on 07-21-17 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Jason-Calacanis/B07119F68V?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_3_5_1">Jason Calacanis</a> </p> </div> <div class="bc-col carousel-product bc-col-last bc-col-2"> <div data-trigger="product-list-flyout-B07BB64BH1" class="bc-trigger bc-pub-block bc-trigger-popover"> <a class="bc-link bc-color-link" tabindex="0" aria-hidden='false' aria-describedby='product-list-flyout-B07BB64BH1' href="/pd/Lincolns-Last-Trial-The-Murder-Case-That-Propelled-Him-to-the-Presidency-Audiobook/B07BB64BH1?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_3_6"> <div class="adbl-asin-impression " data-asin="B07BB64BH1" data-widget="" data-position="6" data-face-out="" data-source="" data-url="/pd/Lincolns-Last-Trial-The-Murder-Case-That-Propelled-Him-to-the-Presidency-Audiobook/B07BB64BH1?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_3_6" > <div> <picture> <source type="image/webp" srcset="https://m.media-amazon.com/images/I/51UlEhWHPFL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/51UlEhWHPFL._SL320_.jpg 2x" /> <source type="image/jpg" srcset="https://m.media-amazon.com/images/I/51UlEhWHPFL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/51UlEhWHPFL._SL320_.jpg 2x" /> <img id="product-carousel-image-c142-i18" class="bc-pub-block bc-image-inset-border js-only-element" src="https://m.media-amazon.com/images/I/51UlEhWHPFL._SL320_.jpg" loading="lazy" alt="Lincoln's Last Trial: The Murder Case That Propelled Him to the Presidency Audiobook By Dan Abrams, David Fisher cover art" width="100%" srcset="https://m.media-amazon.com/images/I/51UlEhWHPFL._SL160_.jpg 1x, https://m.media-amazon.com/images/I/51UlEhWHPFL._SL320_.jpg 2x" /> </picture> </div> </div> <span class="bc-text oneLine bc-spacing-top-s1 bc-size-title2 bc-color-base bc-text-bold bc-text-ellipses" >Lincoln's Last Trial: The Murder Case That Propelled Him to the Presidency</span> </a> </div> <div id="product-list-flyout-B07BB64BH1" class="bc-popover bc-hidden bc-palette-default" role="tooltip" aria-label="popover-Lincoln's Last Trial: The Murder Case That Propelled Him to the Presidency" data-popover-position="right" data-width=320 data-hoverable="false" data-bodyLevel="true"> <span class="bc-popover-beak"></span> <div class="bc-popover-inner" style=""> <span> <ul class="bc-list bc-pub-overflow-hidden bc-spacing-small bc-size-small bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-text-bold" >Lincoln's Last Trial: The Murder Case That Propelled Him to the Presidency</h2> </li> <li class="bc-list-item" > By: Dan Abrams, David Fisher </li> <li class="bc-list-item" > Narrated by: Adam Verner, Dan Abrams </li> <li class="bc-list-item" > Length: 9 hrs and 40 mins </li> <li class="bc-list-item" > Unabridged </li> </ul> </span> <span> <ul class="bc-list bc-spacing-small bc-size-mini bc-color-secondary bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Overall </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" 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class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 1,133 </div> </div> </li> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-4"> Story </div> <div class="bc-col-responsive bc-col-8"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s2 bc-icon-star-left-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-mini"></span> 1,127 </div> </div> </li> </ul> </span> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-small bc-color-base"> <p>At the end of the summer of 1859, 22-year-old Peachy Quinn Harrison went on trial for murder in Springfield, Illinois. Abraham Lincoln, who had been involved in more than 3,000 cases - including more than 25 murder trials - during his two-decades-long career, was hired to defend him.</p> </p> <div class="bc-divider bc-spacing-small bc-divider-secondary"> </div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item bc-spacing-micro" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >4 out of 5 stars</span> </li> <li class="bc-list-item bc-spacing-micro" > <h2 class="bc-heading bc-color-base bc-size-base bc-text-bold bc-text-quote" > Great Courtroom Drama </h2> </li> <li class="bc-list-item bc-size-mini bc-color-secondary" > By <span class="bc-text bc-color-base" >Jean</span> on 04-26-19 </li> </ul> </span> </div> </div> <p class="bc-text oneLine bc-spacing-s0_5 bc-spacing-top-none bc-text-left bc-size-callout bc-color-carbon65%"> By: <a class="bc-link bc-color-link" tabindex="0" href="/author/Dan-Abrams/B004ANEVSK?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=834ae1b0-f26e-42a0-86da-4363fbc82361&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=x4wV19kYOM0TSZNW&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=b2f3d5ed-94f6-43ed-b5f1-19144c907513&ref=a_pd_Alchem_c142_adblp13nvvxx_3_6_1">Dan Abrams</a>, and others </p> </div> </div> </div> </div> </div> </div> </div> </div> <script type="text/javascript"> var deviceType = "DESKTOP"; var carouselAttributes = {}; carouselAttributes.pageIdent = "0062801503"; carouselAttributes.carouselId = "view_sim_based_pdp"; carouselAttributes.carouselType = "P13N_RECOMMENDATIONS"; carouselAttributes.carouselViewTemplateType = 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</script> </div> <div id="center-14-3" class="slot centerSlot"> </div> <div id="center-15" class="slot centerSlot"> <div class="bc-container"> <div class="bc-section bc-spacing-s5" style="" > <h2 id="customer-reviews" class="bc-heading bc-color-base bc-spacing-s0_5 bc-size-title1 bc-text-bold" >What listeners say about Alchemy</h2>  <span class="bc-text bc-size-body bc-color-secondary" >Average customer ratings</span> </div> <div id="" class="bc-row-responsive bc-spacing-s6" style=""> <div class="bc-col-responsive bc-col-4"> <div class="bc-text bc-spacing-s0_5 bc-size-title4" >Overall</div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item rating-stars bc-spacing-s2" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s3 bc-icon-star-empty bc-icon-size-medium bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s3 bc-icon-star-fill bc-icon-size-medium bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s3 bc-icon-star-empty bc-icon-size-medium bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s3 bc-icon-star-fill bc-icon-size-medium bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s3 bc-icon-star-empty bc-icon-size-medium bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s3 bc-icon-star-fill bc-icon-size-medium bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s3 bc-icon-star-empty bc-icon-size-medium bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s3 bc-icon-star-fill bc-icon-size-medium bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s3 bc-icon-star-empty bc-icon-size-medium bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s3 bc-icon-star-left-fill bc-icon-size-medium bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-s0_5"></span> <span class="bc-text bc-size-body bc-color-secondary" aria-hidden=true aria-hidden=true> 4.7 out of 5.0 </span> </li> <li class="bc-list-item histogram-rating" > <span class="bc-text bc-size-callout bc-color-secondary" > 5 Stars </span> <span class="bc-letter-space bc-letter-space-s0_5"></span> <div class="bc-meter bc-color-background-tertiary" style="height:8px"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-valuenow="81.0" class="bc-meter-bar bc-color-background-progress" style="width:81.0%"></div> </div> <span class="bc-letter-space bc-letter-space-s1"></span> <span class="bc-text histogram-text bc-size-callout bc-color-secondary" > 1,321 </span> </li> <li class="bc-list-item histogram-rating bc-spacing-top-s0_5" > <span class="bc-text bc-size-callout bc-color-secondary" > 4 Stars </span> <span class="bc-letter-space bc-letter-space-s0_5"></span> <div class="bc-meter bc-color-background-tertiary" style="height:8px"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-valuenow="12.0" class="bc-meter-bar bc-color-background-progress" style="width:12.0%"></div> </div> <span class="bc-letter-space bc-letter-space-s1"></span> <span class="bc-text histogram-text bc-size-callout bc-color-secondary" > 210 </span> </li> <li class="bc-list-item histogram-rating bc-spacing-top-s0_5" > <span class="bc-text bc-size-callout bc-color-secondary" > 3 Stars </span> <span class="bc-letter-space bc-letter-space-s0_5"></span> <div class="bc-meter bc-color-background-tertiary" style="height:8px"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-valuenow="3.0" class="bc-meter-bar bc-color-background-progress" style="width:3.0%"></div> </div> <span class="bc-letter-space bc-letter-space-s1"></span> <span class="bc-text histogram-text bc-size-callout bc-color-secondary" > 57 </span> </li> <li class="bc-list-item histogram-rating bc-spacing-top-s0_5" > <span class="bc-text bc-size-callout bc-color-secondary" > 2 Stars </span> <span class="bc-letter-space bc-letter-space-s0_5"></span> <div class="bc-meter bc-color-background-tertiary" style="height:8px"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-valuenow="0.0" class="bc-meter-bar bc-color-background-progress" style="width:0.0%"></div> </div> <span class="bc-letter-space bc-letter-space-s1"></span> <span class="bc-text histogram-text bc-size-callout bc-color-secondary" > 15 </span> </li> <li class="bc-list-item histogram-rating bc-spacing-top-s0_5" > <span class="bc-text bc-size-callout bc-color-secondary" > 1 Stars </span> <span class="bc-letter-space bc-letter-space-s0_5"></span> <div class="bc-meter bc-color-background-tertiary" style="height:8px"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-valuenow="0.0" class="bc-meter-bar bc-color-background-progress" style="width:0.0%"></div> </div> <span class="bc-letter-space bc-letter-space-s1"></span> <span class="bc-text histogram-text bc-size-callout bc-color-secondary" > 15 </span> </li> </ul> </span> </div> <div class="bc-col-responsive bc-col-4"> <div class="bc-text bc-spacing-s0_5 bc-size-title4" >Performance</div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item rating-stars bc-spacing-s2" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s3 bc-icon-star-empty bc-icon-size-medium bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s3 bc-icon-star-fill bc-icon-size-medium bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s3 bc-icon-star-empty bc-icon-size-medium bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s3 bc-icon-star-fill bc-icon-size-medium bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s3 bc-icon-star-empty bc-icon-size-medium bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s3 bc-icon-star-fill bc-icon-size-medium bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s3 bc-icon-star-empty bc-icon-size-medium bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s3 bc-icon-star-fill bc-icon-size-medium bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s3 bc-icon-star-empty bc-icon-size-medium bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s3 bc-icon-star-fill bc-icon-size-medium bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-s0_5"></span> <span class="bc-text bc-size-body bc-color-secondary" aria-hidden=true aria-hidden=true> 4.8 out of 5.0 </span> </li> <li class="bc-list-item histogram-rating" > <span class="bc-text bc-size-callout bc-color-secondary" > 5 Stars </span> <span class="bc-letter-space bc-letter-space-s0_5"></span> <div class="bc-meter bc-color-background-tertiary" style="height:8px"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-valuenow="85.0" class="bc-meter-bar bc-color-background-progress" style="width:85.0%"></div> </div> <span class="bc-letter-space bc-letter-space-s1"></span> <span class="bc-text histogram-text bc-size-callout bc-color-secondary" > 1,194 </span> </li> <li class="bc-list-item histogram-rating bc-spacing-top-s0_5" > <span class="bc-text bc-size-callout bc-color-secondary" > 4 Stars </span> <span class="bc-letter-space bc-letter-space-s0_5"></span> <div class="bc-meter bc-color-background-tertiary" style="height:8px"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-valuenow="10.0" class="bc-meter-bar bc-color-background-progress" style="width:10.0%"></div> </div> <span class="bc-letter-space bc-letter-space-s1"></span> <span class="bc-text histogram-text bc-size-callout bc-color-secondary" > 140 </span> </li> <li class="bc-list-item histogram-rating bc-spacing-top-s0_5" > <span class="bc-text bc-size-callout bc-color-secondary" > 3 Stars </span> <span class="bc-letter-space bc-letter-space-s0_5"></span> <div class="bc-meter bc-color-background-tertiary" style="height:8px"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-valuenow="3.0" class="bc-meter-bar bc-color-background-progress" style="width:3.0%"></div> </div> <span class="bc-letter-space bc-letter-space-s1"></span> <span class="bc-text histogram-text bc-size-callout bc-color-secondary" > 44 </span> </li> <li class="bc-list-item histogram-rating bc-spacing-top-s0_5" > <span class="bc-text bc-size-callout bc-color-secondary" > 2 Stars </span> <span class="bc-letter-space bc-letter-space-s0_5"></span> <div class="bc-meter bc-color-background-tertiary" style="height:8px"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-valuenow="0.0" class="bc-meter-bar bc-color-background-progress" style="width:0.0%"></div> </div> <span class="bc-letter-space bc-letter-space-s1"></span> <span class="bc-text histogram-text bc-size-callout bc-color-secondary" > 13 </span> </li> <li class="bc-list-item histogram-rating bc-spacing-top-s0_5" > <span class="bc-text bc-size-callout bc-color-secondary" > 1 Stars </span> <span class="bc-letter-space bc-letter-space-s0_5"></span> <div class="bc-meter bc-color-background-tertiary" style="height:8px"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-valuenow="0.0" class="bc-meter-bar bc-color-background-progress" style="width:0.0%"></div> </div> <span class="bc-letter-space bc-letter-space-s1"></span> <span class="bc-text histogram-text bc-size-callout bc-color-secondary" > 9 </span> </li> </ul> </span> </div> <div class="bc-col-responsive bc-col-4"> <div class="bc-text bc-spacing-s0_5 bc-size-title4" >Story</div> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item rating-stars bc-spacing-s2" > <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s3 bc-icon-star-empty bc-icon-size-medium bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s3 bc-icon-star-fill bc-icon-size-medium bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s3 bc-icon-star-empty bc-icon-size-medium bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s3 bc-icon-star-fill bc-icon-size-medium bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s3 bc-icon-star-empty bc-icon-size-medium bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s3 bc-icon-star-fill bc-icon-size-medium bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s3 bc-icon-star-empty bc-icon-size-medium bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s3 bc-icon-star-fill bc-icon-size-medium bc-color-progress" > </i> </span> <span class="half-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s3 bc-icon-star-empty bc-icon-size-medium bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-left-fill-s3 bc-icon-star-left-fill bc-icon-size-medium bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >4.5 out of 5 stars</span> <span class="bc-letter-space bc-letter-space-s0_5"></span> <span class="bc-text bc-size-body bc-color-secondary" aria-hidden=true aria-hidden=true> 4.7 out of 5.0 </span> </li> <li class="bc-list-item histogram-rating" > <span class="bc-text bc-size-callout bc-color-secondary" > 5 Stars </span> <span class="bc-letter-space bc-letter-space-s0_5"></span> <div class="bc-meter bc-color-background-tertiary" style="height:8px"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-valuenow="79.0" class="bc-meter-bar bc-color-background-progress" style="width:79.0%"></div> </div> <span class="bc-letter-space bc-letter-space-s1"></span> <span class="bc-text histogram-text bc-size-callout bc-color-secondary" > 1,111 </span> </li> <li class="bc-list-item histogram-rating bc-spacing-top-s0_5" > <span class="bc-text bc-size-callout bc-color-secondary" > 4 Stars </span> <span class="bc-letter-space bc-letter-space-s0_5"></span> <div class="bc-meter bc-color-background-tertiary" style="height:8px"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-valuenow="14.0" class="bc-meter-bar bc-color-background-progress" style="width:14.0%"></div> </div> <span class="bc-letter-space bc-letter-space-s1"></span> <span class="bc-text histogram-text bc-size-callout bc-color-secondary" > 197 </span> </li> <li class="bc-list-item histogram-rating bc-spacing-top-s0_5" > <span class="bc-text bc-size-callout bc-color-secondary" > 3 Stars </span> <span class="bc-letter-space bc-letter-space-s0_5"></span> <div class="bc-meter bc-color-background-tertiary" style="height:8px"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-valuenow="4.0" class="bc-meter-bar bc-color-background-progress" style="width:4.0%"></div> </div> <span class="bc-letter-space bc-letter-space-s1"></span> <span class="bc-text histogram-text bc-size-callout bc-color-secondary" > 60 </span> </li> <li class="bc-list-item histogram-rating bc-spacing-top-s0_5" > <span class="bc-text bc-size-callout bc-color-secondary" > 2 Stars </span> <span class="bc-letter-space bc-letter-space-s0_5"></span> <div class="bc-meter bc-color-background-tertiary" style="height:8px"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-valuenow="0.0" class="bc-meter-bar bc-color-background-progress" style="width:0.0%"></div> </div> <span class="bc-letter-space bc-letter-space-s1"></span> <span class="bc-text histogram-text bc-size-callout bc-color-secondary" > 12 </span> </li> <li class="bc-list-item histogram-rating bc-spacing-top-s0_5" > <span class="bc-text bc-size-callout bc-color-secondary" > 1 Stars </span> <span class="bc-letter-space bc-letter-space-s0_5"></span> <div class="bc-meter bc-color-background-tertiary" style="height:8px"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-valuenow="1.0" class="bc-meter-bar bc-color-background-progress" style="width:1.0%"></div> </div> <span class="bc-letter-space bc-letter-space-s1"></span> <span class="bc-text histogram-text bc-size-callout bc-color-secondary" > 15 </span> </li> </ul> </span> </div> </div> <div class="bc-section bc-spacing-s9" style="" > <h2 class="bc-heading bc-color-base bc-offscreen bc-text-bold" >Reviews - Please select the tabs below to change the source of reviews.</h2> <div class="bc-tabs"> <div class="bc-tab-set" role="tablist" aria-label=""> <a class="bc-link bc-tab-heading bc-inline-block bc-tab-active globalReviewsTabs bc-color-base" tabindex="0" role='tab' aria-selected="true" data-tab='tab1' id="US"> <div class="bc-box bc-box-padding-small bc-relative bc-text-center" > <h2 class="bc-heading bc-color-base bc-size-callout" >Audible.com reviews</h2> <span class="bc-color-background-active bc-tab-bar bc-tab-heading-active"></span> </div> </a> <input type="hidden" id="reviewsAsinUS" value="0062801503"/> <input type="hidden" id="reviewsPageSizeUS" value="10"/> <input type="hidden" id="reviewShowPagingUS" value="true"/> <a class="bc-link bc-tab-heading bc-inline-block globalReviewsTabs bc-color-secondary" tabindex="0" role='tab' aria-selected="false" id="AmazonPortletiFrame"> <div class="bc-box bc-box-padding-small bc-relative bc-text-center" > <h2 class="bc-heading bc-color-base bc-size-callout" >Amazon reviews</h2> <span class="bc-color-background-active bc-tab-bar "></span> </div> </a> <input type="hidden" id="reviewsAsinForAmazonTab" value="0062801503"/> </div> <div class="bc-divider bc-spacing-base"> </div> <div class="bc-tab-content" role="tabpanel"> <div id="" class="bc-row-responsive bc-spacing-top-s3 bc-spacing-s4" style=""> <div class="bc-col-responsive bc-col-3 bc-col-offset-6"> <div id="" class="bc-row-responsive bc-spacing-micro" style=""> <div class="bc-col-responsive bc-col-12"> <span class="bc-text bc-size-footnote bc-color-secondary" id="sortBy" >Sort by:</span> </div> </div> <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive"> <form autocomplete="off"> <div class="bc-input-container"> <label class="bc-dropdown-advanced bc-input-box-color bc-dropdown-small reviewSortOptions"> <select id=reviewSortUS aria-labelledby='sortBy' class="bc-input-advanced bc-dropdown-color bc-input-small"> <option id="MostHelpful" value="MostHelpful" class="" > Most helpful </option> <option id="MostRecent" value="MostRecent" class="" > Most recent </option> <option id="MostRelevant" selected value="MostRelevant" class="" > Most relevant </option> </select> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-caret-down-s2 bc-dropdown-icon bc-icon-caret-down bc-icon-size-s2 bc-color-base" > </i> </label> </div></form> </div> </div> </div> <div class="bc-col-responsive bc-col-3"> <div id="" class="bc-row-responsive bc-spacing-micro" style=""> <div class="bc-col-responsive bc-col-12"> <span class="bc-text bc-size-footnote bc-color-secondary" id="filterBy" >Filter by:</span> </div> </div> <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive"> <form autocomplete="off"> <div class="bc-input-container"> <label class="bc-dropdown-advanced bc-input-box-color bc-dropdown-small reviewSortOptions"> <select id=reviewFilterUS aria-labelledby='filterBy' class="bc-input-advanced bc-dropdown-color bc-input-small"> <option id="allStars" value="allStars" class="" > All stars </option> <option id="includeFiveStar" value="includeFiveStar" class="" > 5 star only </option> <option id="includeFourStar" value="includeFourStar" class="" > 4 star only </option> <option id="includeThreeStar" value="includeThreeStar" class="" > 3 star only </option> <option id="includeTwoStar" value="includeTwoStar" class="" > 2 star only </option> <option id="includeOneStar" value="includeOneStar" class="" > 1 star only </option> </select> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-caret-down-s2 bc-dropdown-icon bc-icon-caret-down bc-icon-size-s2 bc-color-base" > </i> </label> </div></form> </div> </div> </div> </div> <div class="bc-section listReviewsTabUS" style="" > <div id="" class="bc-row-responsive bc-spacing-top-s4 bc-spacing-s5" style=""> <div class="bc-col-responsive bc-col-3"> <span> <ul class="bc-list bc-spacing-mini bc-size-callout bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-6"> Overall </div> <div class="bc-col-responsive bc-col-6"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> </div> </div> </li> <li class="bc-list-item bc-spacing-top-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-6"> Performance </div> <div class="bc-col-responsive bc-col-6"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> </div> </div> </li> <li class="bc-list-item bc-spacing-top-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-6"> Story </div> <div class="bc-col-responsive bc-col-6"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> </div> </div> </li> </ul> </span> <div id="" class="bc-row-responsive bc-spacing-top-small" style=""> <div class="bc-col-responsive bc-col-3"> <a class="bc-link bc-color-link" tabindex="0" href="/listener/amzn1.account.AF5F2QYC4TO2E57CNJMNOHI4MOGQ?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=688a1b7e-3d44-49e7-a3fe-2be4c28264cd&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=0brgVxkAF0EUlfrH&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=88c226af-6ce7-461c-9842-163d82e49648&ref=a_pd_Alchem_c15_rvlsni_0"> <img id="" class=" js-only-element" src="https://m.media-amazon.com/images/G/01/Audible/images/author-no-img._V505117375_.png" alt="Profile Image for R Franson" /> </a> </div> <div class="bc-col-responsive bc-col-9"> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item" > <a class="bc-link bc-color-link bc-text-ellipses" tabindex="0" href="/listener/amzn1.account.AF5F2QYC4TO2E57CNJMNOHI4MOGQ?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=688a1b7e-3d44-49e7-a3fe-2be4c28264cd&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=0brgVxkAF0EUlfrH&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=88c226af-6ce7-461c-9842-163d82e49648&ref=a_pd_Alchem_c15_rvlsnl_0"> R Franson </a> </li> <li class="bc-list-item bc-color-secondary" > 09-04-20 </li> </ul> </span> </div> </div> </div> <div class="bc-col-responsive USreviews0 bc-col-9"> <h3 class="bc-heading bc-color-base bc-pub-break-word bc-spacing-base bc-size-title1 bc-text-bold bc-text-emphasis" > Absolutely Brilliant </h3> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-body bc-color-secondary"> I just ordered a hard copy for the person I have hired to help me with my website SEO & Facebook Ads. If I were to be asked right this moment who I would choose to have lunch with if I could pick anyone in the entire world, it would be Rory Sutherland. Why? Because he’s super smart and interesting and funny and just being in his company would certainly inspire me to conquer the world! </p> <div id="reviewVoteButtonsce76197bbcf94fea8a0611106b84e47b"> <div id="" class="bc-row-responsive bc-spacing-top-mini bc-spacing-mini" style=""> <div class="bc-col-responsive bc-col-12"> <div data-trigger="anonReportInappropriateContent" class="bc-trigger bc-trigger-modal"> <a class="bc-link anonReportInappropriateLink bc-color-link" tabindex="0" role='button' id="ce76197bbcf94fea8a0611106b84e47b"> Report this </a> </div> </div> </div> <p id="reviewVoteFailurece76197bbcf94fea8a0611106b84e47b" class="bc-text bc-pub-hidden bc-spacing-mini bc-spacing-top-none bc-size-footnote bc-color-error"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-exclamation-triangle-s2 bc-icon-exclamation-triangle bc-icon-size-small bc-color-base" > </i> <span class="bc-letter-space bc-letter-space-micro"></span> Something went wrong. Please try again in a few minutes. </p> </div> <p id="reviewVoteSuccessce76197bbcf94fea8a0611106b84e47b" class="bc-text bc-pub-hidden bc-spacing-mini bc-spacing-top-none bc-size-footnote bc-color-secondary"> You voted on this review! </p> <p id="reviewReportSuccessce76197bbcf94fea8a0611106b84e47b" class="bc-text bc-pub-hidden bc-spacing-mini bc-spacing-top-none bc-size-footnote bc-color-secondary"> You reported this review! </p> </div> </div> <div id="" class="bc-row-responsive bc-spacing-top-s4 bc-spacing-s5" style=""> <div class="bc-col-responsive bc-col-3"> <span> <ul class="bc-list bc-spacing-mini bc-size-callout bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-6"> Overall </div> <div class="bc-col-responsive bc-col-6"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> </div> </div> </li> <li class="bc-list-item bc-spacing-top-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-6"> Performance </div> <div class="bc-col-responsive bc-col-6"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> </div> </div> </li> <li class="bc-list-item bc-spacing-top-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-6"> Story </div> <div class="bc-col-responsive bc-col-6"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> </div> </div> </li> </ul> </span> <div id="" class="bc-row-responsive bc-spacing-top-small" style=""> <div class="bc-col-responsive bc-col-3"> <a class="bc-link bc-color-link" tabindex="0" href="/listener/amzn1.account.AHR4L6YLFUDDRT5G47XUQK56BTVQ?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=688a1b7e-3d44-49e7-a3fe-2be4c28264cd&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=0brgVxkAF0EUlfrH&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=88c226af-6ce7-461c-9842-163d82e49648&ref=a_pd_Alchem_c15_rvlsni_1"> <img id="" class=" js-only-element" src="https://m.media-amazon.com/images/G/01/Audible/images/author-no-img._V505117375_.png" alt="Profile Image for Jorge" /> </a> </div> <div class="bc-col-responsive bc-col-9"> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item" > <a class="bc-link bc-color-link bc-text-ellipses" tabindex="0" href="/listener/amzn1.account.AHR4L6YLFUDDRT5G47XUQK56BTVQ?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=688a1b7e-3d44-49e7-a3fe-2be4c28264cd&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=0brgVxkAF0EUlfrH&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=88c226af-6ce7-461c-9842-163d82e49648&ref=a_pd_Alchem_c15_rvlsnl_1"> Jorge </a> </li> <li class="bc-list-item bc-color-secondary" > 09-23-19 </li> </ul> </span> </div> </div> </div> <div class="bc-col-responsive USreviews0 bc-col-9"> <h3 class="bc-heading bc-color-base bc-pub-break-word bc-spacing-base bc-size-title1 bc-text-bold bc-text-emphasis" > Amazing! </h3> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-body bc-color-secondary"> I enjoyed this book so much; I have annoyed everyone around me into buying a copy an start considering that magic does exist. Thank you Rory for giving the world another argument for magic talk! </p> <div id="reviewVoteButtons7dd5dff45f864dddabb8ea3377ecde04"> <div id="" class="bc-row-responsive bc-spacing-top-mini bc-spacing-mini" style=""> <div class="bc-col-responsive bc-col-12"> <div data-trigger="anonReportInappropriateContent" class="bc-trigger bc-trigger-modal"> <a class="bc-link anonReportInappropriateLink bc-color-link" tabindex="0" role='button' id="7dd5dff45f864dddabb8ea3377ecde04"> Report this </a> </div> </div> </div> <p id="reviewVoteFailure7dd5dff45f864dddabb8ea3377ecde04" class="bc-text bc-pub-hidden bc-spacing-mini bc-spacing-top-none bc-size-footnote bc-color-error"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-exclamation-triangle-s2 bc-icon-exclamation-triangle bc-icon-size-small bc-color-base" > </i> <span class="bc-letter-space bc-letter-space-micro"></span> Something went wrong. Please try again in a few minutes. </p> </div> <p id="reviewVoteSuccess7dd5dff45f864dddabb8ea3377ecde04" class="bc-text bc-pub-hidden bc-spacing-mini bc-spacing-top-none bc-size-footnote bc-color-secondary"> You voted on this review! </p> <p id="reviewReportSuccess7dd5dff45f864dddabb8ea3377ecde04" class="bc-text bc-pub-hidden bc-spacing-mini bc-spacing-top-none bc-size-footnote bc-color-secondary"> You reported this review! </p> </div> </div> <div id="" class="bc-row-responsive bc-spacing-top-s4 bc-spacing-s5" style=""> <div class="bc-col-responsive bc-col-3"> <span> <ul class="bc-list bc-spacing-mini bc-size-callout bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-6"> Overall </div> <div class="bc-col-responsive bc-col-6"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty 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</i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> </div> </div> </li> </ul> </span> <div id="" class="bc-row-responsive bc-spacing-top-small" style=""> <div class="bc-col-responsive bc-col-3"> <a class="bc-link bc-color-link" tabindex="0" href="/listener/amzn1.account.AENS35EIEP552XOYQ44BGBM4C3CA?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=688a1b7e-3d44-49e7-a3fe-2be4c28264cd&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=0brgVxkAF0EUlfrH&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=88c226af-6ce7-461c-9842-163d82e49648&ref=a_pd_Alchem_c15_rvlsni_2"> <img id="" class=" js-only-element" src="https://m.media-amazon.com/images/G/01/Audible/images/author-no-img._V505117375_.png" alt="Profile Image for AntDina" /> </a> </div> <div class="bc-col-responsive bc-col-9"> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item" > <a class="bc-link bc-color-link bc-text-ellipses" tabindex="0" href="/listener/amzn1.account.AENS35EIEP552XOYQ44BGBM4C3CA?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=688a1b7e-3d44-49e7-a3fe-2be4c28264cd&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=0brgVxkAF0EUlfrH&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=88c226af-6ce7-461c-9842-163d82e49648&ref=a_pd_Alchem_c15_rvlsnl_2"> AntDina </a> </li> <li class="bc-list-item bc-color-secondary" > 01-01-20 </li> </ul> </span> </div> </div> </div> <div class="bc-col-responsive USreviews0 bc-col-9"> <h3 class="bc-heading bc-color-base bc-pub-break-word bc-spacing-base bc-size-title1 bc-text-bold bc-text-emphasis" > Rory is a bright thinker and clever storyteller </h3> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-body bc-color-secondary"> He makes a a case to follow the psycho-logical thinking rather than logical thinking when approaching business. his examples are clearly punctuated. If you bring a scientific skepticism to the book you will be disappointed. That's because his proclamations are not validated by multiple research teams. Which is why you should read this book. Human beings operate with magical thinking and speak with rational thought. Rory makes his case that to drive success any business must make room for this kind of alchemy. </p> <div id="reviewVoteButtons684d1eff615e46e7b0cbf8fbaf65738d"> <div id="" class="bc-row-responsive bc-spacing-top-mini bc-spacing-mini" style=""> <div class="bc-col-responsive bc-col-12"> <div data-trigger="anonReportInappropriateContent" class="bc-trigger bc-trigger-modal"> <a class="bc-link anonReportInappropriateLink bc-color-link" tabindex="0" role='button' id="684d1eff615e46e7b0cbf8fbaf65738d"> Report this </a> </div> </div> </div> <p id="reviewVoteFailure684d1eff615e46e7b0cbf8fbaf65738d" class="bc-text bc-pub-hidden bc-spacing-mini bc-spacing-top-none bc-size-footnote bc-color-error"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-exclamation-triangle-s2 bc-icon-exclamation-triangle bc-icon-size-small bc-color-base" > </i> <span class="bc-letter-space bc-letter-space-micro"></span> Something went wrong. Please try again in a few minutes. </p> </div> <p id="reviewVoteSuccess684d1eff615e46e7b0cbf8fbaf65738d" class="bc-text bc-pub-hidden bc-spacing-mini bc-spacing-top-none bc-size-footnote bc-color-secondary"> You voted on this review! </p> <p id="reviewReportSuccess684d1eff615e46e7b0cbf8fbaf65738d" class="bc-text bc-pub-hidden bc-spacing-mini bc-spacing-top-none bc-size-footnote bc-color-secondary"> You reported this review! </p> </div> </div> <div id="" class="bc-row-responsive bc-spacing-top-s4 bc-spacing-s5" style=""> <div class="bc-col-responsive bc-col-3"> <span> <ul class="bc-list bc-spacing-mini bc-size-callout bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-6"> Overall </div> <div class="bc-col-responsive bc-col-6"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty 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</i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> </div> </div> </li> </ul> </span> <div id="" class="bc-row-responsive bc-spacing-top-small" style=""> <div class="bc-col-responsive bc-col-3"> <a class="bc-link bc-color-link" tabindex="0" href="/listener/amzn1.account.AFZFSRFDDZGGKGU3QAO6U63OBDLA?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=688a1b7e-3d44-49e7-a3fe-2be4c28264cd&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=0brgVxkAF0EUlfrH&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=88c226af-6ce7-461c-9842-163d82e49648&ref=a_pd_Alchem_c15_rvlsni_3"> <img id="" class=" js-only-element" src="https://m.media-amazon.com/images/G/01/Audible/images/author-no-img._V505117375_.png" alt="Profile Image for manish" /> </a> </div> <div class="bc-col-responsive bc-col-9"> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item" > <a class="bc-link bc-color-link bc-text-ellipses" tabindex="0" href="/listener/amzn1.account.AFZFSRFDDZGGKGU3QAO6U63OBDLA?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=688a1b7e-3d44-49e7-a3fe-2be4c28264cd&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=0brgVxkAF0EUlfrH&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=88c226af-6ce7-461c-9842-163d82e49648&ref=a_pd_Alchem_c15_rvlsnl_3"> manish </a> </li> <li class="bc-list-item bc-color-secondary" > 09-03-21 </li> </ul> </span> </div> </div> </div> <div class="bc-col-responsive USreviews0 bc-col-9"> <h3 class="bc-heading bc-color-base bc-pub-break-word bc-spacing-base bc-size-title1 bc-text-bold bc-text-emphasis" > A Delightful Read </h3> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-body bc-color-secondary"> Loved the voice, wisdom and the examples. Enjoyed it thoroughly .. It made me think much better.. it gave me tools and frameworks with the help of which I don’t become the patsy in the games others play.. it kinda changes you .. it’s subtle and profound at the same time .. </p> <div id="reviewVoteButtonsccb5a186a20f44df8baa95752d78cb16"> <div id="" class="bc-row-responsive bc-spacing-top-mini bc-spacing-mini" style=""> <div class="bc-col-responsive bc-col-12"> <div data-trigger="anonReportInappropriateContent" class="bc-trigger bc-trigger-modal"> <a class="bc-link anonReportInappropriateLink bc-color-link" tabindex="0" role='button' id="ccb5a186a20f44df8baa95752d78cb16"> Report this </a> </div> </div> </div> <p id="reviewVoteFailureccb5a186a20f44df8baa95752d78cb16" class="bc-text bc-pub-hidden bc-spacing-mini bc-spacing-top-none bc-size-footnote bc-color-error"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-exclamation-triangle-s2 bc-icon-exclamation-triangle bc-icon-size-small bc-color-base" > </i> <span class="bc-letter-space bc-letter-space-micro"></span> Something went wrong. Please try again in a few minutes. </p> </div> <p id="reviewVoteSuccessccb5a186a20f44df8baa95752d78cb16" class="bc-text bc-pub-hidden bc-spacing-mini bc-spacing-top-none bc-size-footnote bc-color-secondary"> You voted on this review! </p> <p id="reviewReportSuccessccb5a186a20f44df8baa95752d78cb16" class="bc-text bc-pub-hidden bc-spacing-mini bc-spacing-top-none bc-size-footnote bc-color-secondary"> You reported this review! </p> </div> </div> <div id="" class="bc-row-responsive bc-spacing-top-s4 bc-spacing-s5" style=""> <div class="bc-col-responsive bc-col-3"> <span> <ul class="bc-list bc-spacing-mini bc-size-callout bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-6"> Overall </div> <div class="bc-col-responsive bc-col-6"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >4 out of 5 stars</span> </div> </div> </li> <li class="bc-list-item bc-spacing-top-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-6"> Performance </div> <div class="bc-col-responsive bc-col-6"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >2 out of 5 stars</span> </div> </div> </li> <li class="bc-list-item bc-spacing-top-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-6"> Story </div> <div class="bc-col-responsive bc-col-6"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> </div> <span class="bc-text bc-pub-offscreen" >3 out of 5 stars</span> </div> </div> </li> </ul> </span> <div id="" class="bc-row-responsive bc-spacing-top-small" style=""> <div class="bc-col-responsive bc-col-3"> <a class="bc-link bc-color-link" tabindex="0" href="/listener/amzn1.account.AEQ4RARFUHQ7C3HPO72UXKTWBPWA?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=688a1b7e-3d44-49e7-a3fe-2be4c28264cd&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=0brgVxkAF0EUlfrH&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=88c226af-6ce7-461c-9842-163d82e49648&ref=a_pd_Alchem_c15_rvlsni_4"> <img id="" class=" js-only-element" src="https://m.media-amazon.com/images/G/01/Audible/images/author-no-img._V505117375_.png" alt="Profile Image for Dio" /> </a> </div> <div class="bc-col-responsive bc-col-9"> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item" > <a class="bc-link bc-color-link bc-text-ellipses" tabindex="0" href="/listener/amzn1.account.AEQ4RARFUHQ7C3HPO72UXKTWBPWA?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=688a1b7e-3d44-49e7-a3fe-2be4c28264cd&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=0brgVxkAF0EUlfrH&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=88c226af-6ce7-461c-9842-163d82e49648&ref=a_pd_Alchem_c15_rvlsnl_4"> Dio </a> </li> <li class="bc-list-item bc-color-secondary" > 07-16-22 </li> </ul> </span> </div> </div> </div> <div class="bc-col-responsive USreviews0 bc-col-9"> <h3 class="bc-heading bc-color-base bc-pub-break-word bc-spacing-base bc-size-title1 bc-text-bold bc-text-emphasis" > Decent </h3> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-body bc-color-secondary"> Overall a decent book. There are a few gems here, but it feels disorganized and like we are leading up to a big finale that lets you down. I didn't like his accent either. I listen to all audiobooks at 2x speed and with his accent, it's hard to understand at times. 5/10. Not bad, not great. </p> <div id="reviewVoteButtonsefada14e3e9b4f81aa8fccdff3096c50"> <div id="" class="bc-row-responsive bc-spacing-top-mini bc-spacing-mini" style=""> <div class="bc-col-responsive bc-col-12"> <div data-trigger="anonReportInappropriateContent" class="bc-trigger bc-trigger-modal"> <a class="bc-link anonReportInappropriateLink bc-color-link" tabindex="0" role='button' id="efada14e3e9b4f81aa8fccdff3096c50"> Report this </a> </div> </div> </div> <p id="reviewVoteFailureefada14e3e9b4f81aa8fccdff3096c50" class="bc-text bc-pub-hidden bc-spacing-mini bc-spacing-top-none bc-size-footnote bc-color-error"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-exclamation-triangle-s2 bc-icon-exclamation-triangle bc-icon-size-small bc-color-base" > </i> <span class="bc-letter-space bc-letter-space-micro"></span> Something went wrong. Please try again in a few minutes. </p> </div> <p id="reviewVoteSuccessefada14e3e9b4f81aa8fccdff3096c50" class="bc-text bc-pub-hidden bc-spacing-mini bc-spacing-top-none bc-size-footnote bc-color-secondary"> You voted on this review! </p> <p id="reviewReportSuccessefada14e3e9b4f81aa8fccdff3096c50" class="bc-text bc-pub-hidden bc-spacing-mini bc-spacing-top-none bc-size-footnote bc-color-secondary"> You reported this review! </p> </div> </div> <div id="" class="bc-row-responsive bc-spacing-top-s4 bc-spacing-s5" style=""> <div class="bc-col-responsive bc-col-3"> <span> <ul class="bc-list bc-spacing-mini bc-size-callout bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-6"> Overall </div> <div class="bc-col-responsive bc-col-6"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> </div> </div> </li> <li class="bc-list-item bc-spacing-top-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-6"> Performance </div> <div class="bc-col-responsive bc-col-6"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> </div> </div> </li> <li class="bc-list-item bc-spacing-top-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-6"> Story </div> <div class="bc-col-responsive bc-col-6"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> </div> </div> </li> </ul> </span> <div id="" class="bc-row-responsive bc-spacing-top-small" style=""> <div class="bc-col-responsive bc-col-3"> <a class="bc-link bc-color-link" tabindex="0" href="/listener/amzn1.account.AHNZAWBI3BQJJG7PD3VSR2BPO44Q?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=688a1b7e-3d44-49e7-a3fe-2be4c28264cd&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=0brgVxkAF0EUlfrH&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=88c226af-6ce7-461c-9842-163d82e49648&ref=a_pd_Alchem_c15_rvlsni_5"> <img id="" class=" js-only-element" src="https://m.media-amazon.com/images/G/01/Audible/images/author-no-img._V505117375_.png" alt="Profile Image for Addie" /> </a> </div> <div class="bc-col-responsive bc-col-9"> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item" > <a class="bc-link bc-color-link bc-text-ellipses" tabindex="0" href="/listener/amzn1.account.AHNZAWBI3BQJJG7PD3VSR2BPO44Q?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=688a1b7e-3d44-49e7-a3fe-2be4c28264cd&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=0brgVxkAF0EUlfrH&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=88c226af-6ce7-461c-9842-163d82e49648&ref=a_pd_Alchem_c15_rvlsnl_5"> Addie </a> </li> <li class="bc-list-item bc-color-secondary" > 06-02-21 </li> </ul> </span> </div> </div> </div> <div class="bc-col-responsive USreviews0 bc-col-9"> <h3 class="bc-heading bc-color-base bc-pub-break-word bc-spacing-base bc-size-title1 bc-text-bold bc-text-emphasis" > Fascinating and funny! </h3> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-body bc-color-secondary"> Great for starting discussions and getting you to think outside the box. My boyfriend and I loved it. </p> <div id="reviewVoteButtonsc3df596026f84404adf07af12dec9b81"> <div id="" class="bc-row-responsive bc-spacing-top-mini bc-spacing-mini" style=""> <div class="bc-col-responsive bc-col-12"> <div data-trigger="anonReportInappropriateContent" class="bc-trigger bc-trigger-modal"> <a class="bc-link anonReportInappropriateLink bc-color-link" tabindex="0" role='button' id="c3df596026f84404adf07af12dec9b81"> Report this </a> </div> </div> </div> <p id="reviewVoteFailurec3df596026f84404adf07af12dec9b81" class="bc-text bc-pub-hidden bc-spacing-mini bc-spacing-top-none bc-size-footnote bc-color-error"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-exclamation-triangle-s2 bc-icon-exclamation-triangle bc-icon-size-small bc-color-base" > </i> <span class="bc-letter-space bc-letter-space-micro"></span> Something went wrong. Please try again in a few minutes. </p> </div> <p id="reviewVoteSuccessc3df596026f84404adf07af12dec9b81" class="bc-text bc-pub-hidden bc-spacing-mini bc-spacing-top-none bc-size-footnote bc-color-secondary"> You voted on this review! </p> <p id="reviewReportSuccessc3df596026f84404adf07af12dec9b81" class="bc-text bc-pub-hidden bc-spacing-mini bc-spacing-top-none bc-size-footnote bc-color-secondary"> You reported this review! </p> </div> </div> <div id="" class="bc-row-responsive bc-spacing-top-s4 bc-spacing-s5" style=""> <div class="bc-col-responsive bc-col-3"> <span> <ul class="bc-list bc-spacing-mini bc-size-callout bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-6"> Overall </div> <div class="bc-col-responsive bc-col-6"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> </div> </div> </li> <li class="bc-list-item bc-spacing-top-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-6"> Performance </div> <div class="bc-col-responsive bc-col-6"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> </div> </div> </li> <li class="bc-list-item bc-spacing-top-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-6"> Story </div> <div class="bc-col-responsive bc-col-6"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> </div> </div> </li> </ul> </span> <div id="" class="bc-row-responsive bc-spacing-top-small" style=""> <div class="bc-col-responsive bc-col-3"> <a class="bc-link bc-color-link" tabindex="0" href="/listener/amzn1.account.AGZN5DR5ZYRJHUBJKXFGDLUJMTAA?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=688a1b7e-3d44-49e7-a3fe-2be4c28264cd&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=0brgVxkAF0EUlfrH&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=88c226af-6ce7-461c-9842-163d82e49648&ref=a_pd_Alchem_c15_rvlsni_6"> <img id="" class=" js-only-element" src="https://m.media-amazon.com/images/G/01/Audible/images/author-no-img._V505117375_.png" alt="Profile Image for Kenny Kandola" /> </a> </div> <div class="bc-col-responsive bc-col-9"> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item" > <a class="bc-link bc-color-link bc-text-ellipses" tabindex="0" href="/listener/amzn1.account.AGZN5DR5ZYRJHUBJKXFGDLUJMTAA?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=688a1b7e-3d44-49e7-a3fe-2be4c28264cd&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=0brgVxkAF0EUlfrH&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=88c226af-6ce7-461c-9842-163d82e49648&ref=a_pd_Alchem_c15_rvlsnl_6"> Kenny Kandola </a> </li> <li class="bc-list-item bc-color-secondary" > 01-08-22 </li> </ul> </span> </div> </div> </div> <div class="bc-col-responsive USreviews0 bc-col-9"> <h3 class="bc-heading bc-color-base bc-pub-break-word bc-spacing-base bc-size-title1 bc-text-bold bc-text-emphasis" > Brilliant! </h3> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-body bc-color-secondary"> Great audible, the best so far I listened to. Rory makes it fun and conversational and provides great examples to support arguments about how imaginative yet ‘illogical’ ideas are the ones humanity should be pursuing/testing more of. </p> <div id="reviewVoteButtons0b7562cb48bd4ea3aaac54b6d9cd26cb"> <div id="" class="bc-row-responsive bc-spacing-top-mini bc-spacing-mini" style=""> <div class="bc-col-responsive bc-col-12"> <div data-trigger="anonReportInappropriateContent" class="bc-trigger bc-trigger-modal"> <a class="bc-link anonReportInappropriateLink bc-color-link" tabindex="0" role='button' id="0b7562cb48bd4ea3aaac54b6d9cd26cb"> Report this </a> </div> </div> </div> <p id="reviewVoteFailure0b7562cb48bd4ea3aaac54b6d9cd26cb" class="bc-text bc-pub-hidden bc-spacing-mini bc-spacing-top-none bc-size-footnote bc-color-error"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-exclamation-triangle-s2 bc-icon-exclamation-triangle bc-icon-size-small bc-color-base" > </i> <span class="bc-letter-space bc-letter-space-micro"></span> Something went wrong. Please try again in a few minutes. </p> </div> <p id="reviewVoteSuccess0b7562cb48bd4ea3aaac54b6d9cd26cb" class="bc-text bc-pub-hidden bc-spacing-mini bc-spacing-top-none bc-size-footnote bc-color-secondary"> You voted on this review! </p> <p id="reviewReportSuccess0b7562cb48bd4ea3aaac54b6d9cd26cb" class="bc-text bc-pub-hidden bc-spacing-mini bc-spacing-top-none bc-size-footnote bc-color-secondary"> You reported this review! </p> </div> </div> <div id="" class="bc-row-responsive bc-spacing-top-s4 bc-spacing-s5" style=""> <div class="bc-col-responsive bc-col-3"> <span> <ul class="bc-list bc-spacing-mini bc-size-callout bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-6"> Overall </div> <div class="bc-col-responsive bc-col-6"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> </div> </div> </li> <li class="bc-list-item bc-spacing-top-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-6"> Performance </div> <div class="bc-col-responsive bc-col-6"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> </div> </div> </li> <li class="bc-list-item bc-spacing-top-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-6"> Story </div> <div class="bc-col-responsive bc-col-6"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> </div> </div> </li> </ul> </span> <div id="" class="bc-row-responsive bc-spacing-top-small" style=""> <div class="bc-col-responsive bc-col-3"> <a class="bc-link bc-color-link" tabindex="0" href="/listener/amzn1.account.AEW5XYXMSOCA522KERPOEAV2WDKA?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=688a1b7e-3d44-49e7-a3fe-2be4c28264cd&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=0brgVxkAF0EUlfrH&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=88c226af-6ce7-461c-9842-163d82e49648&ref=a_pd_Alchem_c15_rvlsni_7"> <img id="" class=" js-only-element" src="https://m.media-amazon.com/images/G/01/Audible/images/author-no-img._V505117375_.png" alt="Profile Image for Chris Schilder" /> </a> </div> <div class="bc-col-responsive bc-col-9"> <span> <ul class="bc-list bc-list-nostyle"> <li class="bc-list-item" > <a class="bc-link bc-color-link bc-text-ellipses" tabindex="0" href="/listener/amzn1.account.AEW5XYXMSOCA522KERPOEAV2WDKA?ref_pageloadid=LgHb8x53a6gnb3qV&pf_rd_p=688a1b7e-3d44-49e7-a3fe-2be4c28264cd&pf_rd_r=RTW0PZY16MM7Q6V15RSB&plink=0brgVxkAF0EUlfrH&pageLoadId=pDNKZgs3fcFCKZQ8&creativeId=88c226af-6ce7-461c-9842-163d82e49648&ref=a_pd_Alchem_c15_rvlsnl_7"> Chris Schilder </a> </li> <li class="bc-list-item bc-color-secondary" > 06-19-23 </li> </ul> </span> </div> </div> </div> <div class="bc-col-responsive USreviews0 bc-col-9"> <h3 class="bc-heading bc-color-base bc-pub-break-word bc-spacing-base bc-size-title1 bc-text-bold bc-text-emphasis" > Master thinker speaks his treatise entertainingly </h3> <p class="bc-text bc-spacing-small bc-spacing-top-none bc-size-body bc-color-secondary"> One of the most l enjoyable way to learn about behavioral economics and how it applies to so many things in life. </p> <div id="reviewVoteButtons159cae4f965f4af5a2bdbac6cce9fa8b"> <div id="" class="bc-row-responsive bc-spacing-top-mini bc-spacing-mini" style=""> <div class="bc-col-responsive bc-col-12"> <div data-trigger="anonReportInappropriateContent" class="bc-trigger bc-trigger-modal"> <a class="bc-link anonReportInappropriateLink bc-color-link" tabindex="0" role='button' id="159cae4f965f4af5a2bdbac6cce9fa8b"> Report this </a> </div> </div> </div> <p id="reviewVoteFailure159cae4f965f4af5a2bdbac6cce9fa8b" class="bc-text bc-pub-hidden bc-spacing-mini bc-spacing-top-none bc-size-footnote bc-color-error"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-exclamation-triangle-s2 bc-icon-exclamation-triangle bc-icon-size-small bc-color-base" > </i> <span class="bc-letter-space bc-letter-space-micro"></span> Something went wrong. Please try again in a few minutes. </p> </div> <p id="reviewVoteSuccess159cae4f965f4af5a2bdbac6cce9fa8b" class="bc-text bc-pub-hidden bc-spacing-mini bc-spacing-top-none bc-size-footnote bc-color-secondary"> You voted on this review! </p> <p id="reviewReportSuccess159cae4f965f4af5a2bdbac6cce9fa8b" class="bc-text bc-pub-hidden bc-spacing-mini bc-spacing-top-none bc-size-footnote bc-color-secondary"> You reported this review! </p> </div> </div> <div id="" class="bc-row-responsive bc-spacing-top-s4 bc-spacing-s5" style=""> <div class="bc-col-responsive bc-col-3"> <span> <ul class="bc-list bc-spacing-mini bc-size-callout bc-color-secondary bc-list-nostyle"> <li class="bc-list-item" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-6"> Overall </div> <div class="bc-col-responsive bc-col-6"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon bc-icon-fill-progress bc-icon-star-fill-s2 bc-icon-star-fill bc-icon-size-small bc-color-progress" > </i> </span> </div> <span class="bc-text bc-pub-offscreen" >5 out of 5 stars</span> </div> </div> </li> <li class="bc-list-item bc-spacing-top-micro" > <div id="" class="bc-row-responsive" style=""> <div class="bc-col-responsive bc-col-6"> Performance </div> <div class="bc-col-responsive bc-col-6"> <div class="bc-review-stars"> <span class="full-review-star"> <i aria-hidden="true" class="bc-icon bc-icon-fill-base bc-icon-star-empty-s2 bc-icon-star-empty bc-icon-size-small bc-color-base" > </i> <i aria-hidden="true" class="bc-icon 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legend\u2014\u201Cone of the leading minds in the world of branding\u201D (NPR)\u2014explores the art and science of conjuring irresistible products and ideas.<\/b><\/p> <p>\"A breakthrough book. Wonderfully applicable to about everything in life.\" \u2014Nassim Nicholas Taleb, author of <i>The Black Swan<\/i><\/p> <p>\u201CVeins of wisdom emerge regularly and brilliantly from these pages. Don't miss this book.\u201D \u2014Robert B. Cialdini, author of <i>Influence<\/i><\/p> <p>Why is Red Bull so popular, though everyone\u2014<i>everyone!<\/i>\u2014hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can\u2019t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: <i>alchemy<\/i>.<\/p> <p>Based on thirty years of field work inside the largest experiment in human behavior ever conceived\u2014the forever-unfolding pageant of consumer capitalism\u2014<i>Alchemy,<\/i> the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others.<\/p> <p>Heralded as \u201Cone of the leading minds in the world of branding\u201D by NPR, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in this audio) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places:<\/p> <p>What can honey bees teach us about creating a sustainable business?<\/p> <p>How could budget airlines show us how to market a healthcare system?<\/p> <p>Why is it better to be vaguely right than precisely wrong?<\/p> <p>What might soccer penalty kicks teach us about the dangers of risk-aversion?<\/p> <p>Better \u201Cbranding,\u201D Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech.<\/p> <p>Equally startling and profound, Sutherland\u2019s journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business.<\/p>" , "image": 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c&&(this.digit=c);this.digit!=this.lastDigit&&(c=this.$el.find("."+this.classes.before).removeClass(this.classes.before),this.$el.find("."+this.classes.active).removeClass(this.classes.active).addClass(this.classes.before), this.appendListItem(this.classes.active,this.digit),c.remove(),this.lastDigit=this.digit)},play:function(){this.$el.addClass(this.factory.classes.play)},stop:function(){var c=this;setTimeout(function(){c.$el.removeClass(c.factory.classes.play)},this.factory.timer.interval)},createListItem:function(c,a){return['\x3cli class\x3d"'+(c?c:"")+'"\x3e','\x3ca\x3e\x3cdiv class\x3d"up"\x3e\x3cdiv class\x3d"shadow"\x3e\x3c/div\x3e','\x3cdiv class\x3d"inn"\x3e'+(a?a:"")+"\x3c/div\x3e",'\x3c/div\x3e\x3cdiv class\x3d"down"\x3e\x3cdiv class\x3d"shadow"\x3e\x3c/div\x3e', '\x3cdiv class\x3d"inn"\x3e'+(a?a:"")+"\x3c/div\x3e","\x3c/div\x3e\x3c/a\x3e\x3c/li\x3e"].join("")},appendListItem:function(c,a){c=this.createListItem(c,a);this.$el.append(c)},createList:function(){var c=this.getPrevDigit()?this.getPrevDigit():this.digit;return b(['\x3cul class\x3d"'+this.classes.flip+" "+(this.factory.running?this.factory.classes.play:"")+'"\x3e',this.createListItem(this.classes.before,c),this.createListItem(this.classes.active,this.digit),"\x3c/ul\x3e"].join(""))},getNextDigit:function(){return 9== this.digit?0:this.digit+1},getPrevDigit:function(){return 0==this.digit?9:this.digit-1}})})(b);(function(b){String.prototype.ucfirst=function(){return this.substr(0,1).toUpperCase()+this.substr(1)};b.fn.FlipClock=function(c,g){return new a(b(this),c,g)};b.fn.flipClock=function(c,a){return b.fn.FlipClock(c,a)}})(b);(function(b){a.Time=a.Base.extend({time:0,factory:!1,minimumDigits:0,constructor:function(c,a,b){"object"!=("undefined"===typeof b?"undefined":p(b))&&(b={});b.minimumDigits||(b.minimumDigits= c.minimumDigits);this.base(b);this.factory=c;a&&(this.time=a)},convertDigitsToArray:function(c){var a=[];c=c.toString();for(var b=0;b<c.length;b++)c[b].match(/^\d*$/g)&&a.push(c[b]);return a},digit:function(c){var a=this.toString(),b=a.length;return a[b-c]?a[b-c]:!1},digitize:function(c){var a=[];b.each(c,function(c,b){b=b.toString();1==b.length&&(b="0"+b);for(c=0;c<b.length;c++)a.push(b.charAt(c))});a.length>this.minimumDigits&&(this.minimumDigits=a.length);if(this.minimumDigits>a.length)for(c=a.length;c< this.minimumDigits;c++)a.unshift("0");return a},getDateObject:function(){return this.time instanceof Date?this.time:new Date((new Date).getTime()+1E3*this.getTimeSeconds())},getDayCounter:function(a){var b=[this.getDays(),this.getHours(!0),this.getMinutes(!0)];a&&b.push(this.getSeconds(!0));return this.digitize(b)},getDays:function(a){var b=this.getTimeSeconds()/60/60/24;a&&(b%=7);return Math.floor(b)},getHourCounter:function(){return this.digitize([this.getHours(),this.getMinutes(!0),this.getSeconds(!0)])}, getHourly:function(){return this.getHourCounter()},getHours:function(a){var b=this.getTimeSeconds()/60/60;a&&(b%=24);return Math.floor(b)},getMilitaryTime:function(a,b){"undefined"===typeof b&&(b=!0);a||(a=this.getDateObject());var d=[a.getHours(),a.getMinutes()];!0===b&&d.push(a.getSeconds());return this.digitize(d)},getMinutes:function(a){var b=this.getTimeSeconds()/60;a&&(b%=60);return Math.floor(b)},getMinuteCounter:function(){return this.digitize([this.getMinutes(),this.getSeconds(!0)])},getTimeSeconds:function(a){a|| (a=new Date);return this.time instanceof Date?this.factory.countdown?Math.max(this.time.getTime()/1E3-a.getTime()/1E3,0):a.getTime()/1E3-this.time.getTime()/1E3:this.time},getTime:function(a,b){"undefined"===typeof b&&(b=!0);a||(a=this.getDateObject());console.log(a);var d=a.getHours(),d=[12<d?d-12:0===d?12:d,a.getMinutes()];!0===b&&d.push(a.getSeconds());return this.digitize(d)},getSeconds:function(a){var b=this.getTimeSeconds();a&&(b=60==b?0:b%60);return Math.ceil(b)},getWeeks:function(a){var b= this.getTimeSeconds()/60/60/24/7;a&&(b%=52);return Math.floor(b)},removeLeadingZeros:function(a,g){var d=0,f=[];b.each(g,function(b,e){b<a?d+=parseInt(g[b],10):f.push(g[b])});return 0===d?f:g},addSeconds:function(a){this.time instanceof Date?this.time.setSeconds(this.time.getSeconds()+a):this.time+=a},addSecond:function(){this.addSeconds(1)},subSeconds:function(a){this.time instanceof Date?this.time.setSeconds(this.time.getSeconds()-a):this.time-=a},subSecond:function(){this.subSeconds(1)},toString:function(){return this.getTimeSeconds().toString()}})})(b); (function(b){a.Timer=a.Base.extend({callbacks:{destroy:!1,create:!1,init:!1,interval:!1,start:!1,stop:!1,reset:!1},count:0,factory:!1,interval:1E3,animationRate:1E3,constructor:function(a,b){this.base(b);this.factory=a;this.callback(this.callbacks.init);this.callback(this.callbacks.create)},getElapsed:function(){return this.count*this.interval},getElapsedTime:function(){return new Date(this.time+this.getElapsed())},reset:function(a){clearInterval(this.timer);this.count=0;this._setInterval(a);this.callback(this.callbacks.reset)}, start:function(a){this.factory.running=!0;this._createTimer(a);this.callback(this.callbacks.start)},stop:function(a){this.factory.running=!1;this._clearInterval(a);this.callback(this.callbacks.stop);this.callback(a)},_clearInterval:function(){clearInterval(this.timer)},_createTimer:function(a){this._setInterval(a)},_destroyTimer:function(a){this._clearInterval();this.timer=!1;this.callback(a);this.callback(this.callbacks.destroy)},_interval:function(a){this.callback(this.callbacks.interval);this.callback(a); this.count++},_setInterval:function(a){var b=this;b._interval(a);b.timer=setInterval(function(){b._interval(a)},this.interval)}})})(b);(function(b){a.TwentyFourHourClockFace=a.Face.extend({constructor:function(a,b){this.base(a,b)},build:function(c){var 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