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sesión&quot;,&quot;url&quot;:&quot;/logout?country_code=es\u0026lang_code=es\u0026return_to=%2Flogout-redirect&quot;}],&quot;hideWhenLoggedOut&quot;:true},{&quot;id&quot;:&quot;pwn-entry-4NSPH2BD0jG9GcutBn3onl&quot;,&quot;type&quot;:&quot;link&quot;,&quot;title&quot;:&quot;Tienda&quot;,&quot;url&quot;:&quot;/es/es/hardware&quot;}],&quot;cart&quot;:{&quot;id&quot;:&quot;pwn-entry-5Y01Bnxal5deGUk6s4NVz7&quot;,&quot;dataUrl&quot;:&quot;/shop/hardware/es/es/api/v1/item_count&quot;,&quot;url&quot;:&quot;/shop/hardware/es/es/cart&quot;,&quot;title&quot;:&quot;Tu carrito&quot;,&quot;statusZero&quot;:&quot;No hay artículos en tu carrito&quot;,&quot;statusOne&quot;:&quot;Hay un artículo en tu carrito&quot;,&quot;statusMany&quot;:&quot;Hay {count} artículos en tu carrito&quot;,&quot;primaryNavItems&quot;:[{&quot;id&quot;:&quot;pwn-entry-5htZQRCJV8LBU0lZbZjCJ&quot;,&quot;type&quot;:&quot;link&quot;,&quot;title&quot;:&quot;Ver 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dispositivos&quot;,&quot;url&quot;:&quot;/shop/hardware/es/es&quot;,&quot;hideWhenCartEmpty&quot;:true},{&quot;id&quot;:&quot;pwn-entry-6Ouztgo2Py1aA4A7i6nApc&quot;,&quot;type&quot;:&quot;link&quot;,&quot;title&quot;:&quot;Historial de pedidos&quot;,&quot;url&quot;:&quot;/shop/hardware/es/es/my-orders&quot;}]},&quot;alignment&quot;:&quot;left&quot;,&quot;meta&quot;:{&quot;reason&quot;:null}}" data-theme-color="#006aff" data-theme-focus-color="#0055cc" data-tracking-parent-id="public-web-nav" id="public-web-nav"></div><main class="main-content" id="main-content" role="main"><div class="auto-layout-collapse"><section class="section-two-column bg-white auto-layout sq-custom-customer-directory-intro flex-valign-top" data-entry-id="2cMQ3RPrUXJl4pTw5WCutp"><div class="content pad-top-xxl pad-bottom-large"><div class="two-column-outer-grid grid-space-medium grid-space-large-at-medium"><div class="column"><div data-entry-id="1cuUVt6tjHUZ2RaKUxTRhV"><div class="two-column-inner-grid grid-valign-top grid-reverse grid-2-at-medium"><div class="column -at-"><div class="position-relative"><div class="animation" data-json-path="//assets.ctfassets.net/2d5q1td6cyxq/b4Pnz3z8AgSLYOxJC7Eo3/046a48d105d847ab84b91a24dd1ea644/PD03676_ESES_customer_directory_hero.json" data-loop="true" data-reset="true"></div></div></div><div class="column align-left content-cell-padding-right"><div class="headings-compact content-max-width font-size-normal"><h1 id="directorio-de-clientes-de-square">Directorio de clientes de <span class="super-eyebrow-square">Square</span></h1> <p class="font-size-large">Integra tus datos, crea relaciones duraderas con tu clientela e impulsa tu negocio: <strong>¡todo gratis con tu cuenta de Square!</strong></p> <p class="button"><a href="https://squareup.com/login?lang_code=es-esreturn_to=%2Fdashboard%2Fcustomers%2Flist">Empezar</a></p> <p>¿Tienes alguna pregunta? Te ayudaremos a crear <br> una estrategia de datos de clientes. <br> <a href="https://squareup.com/es/es/sales/contact?page=/es/es/point-of-sale/features/customer-directory" class="arrow">Contacta con nosotros</a></p></div></div></div></div></div></div></div></section><section class="sticky-banner sticky-animate sticky-bottom sticky-top-at-medium section-sticky-banner bg-white sticky-banner-1" data-entry-id="6LshlwwhG5b1oQQBkKn8ew" data-trigger-selector-off=".sticky-banner-2 + *, .section-solution-comparison-table, #footer"><div class="grid-flex-at-medium grid-valign-middle grid-row-space-none grid-col-space-small"><div class="column hide-until-medium no-shrink"><strong>Directorio de clientes</strong></div><div class="column expand align-right-at-medium"><div class="grid-auto-at-medium grid-row-space-none grid-col-space-small grid-reverse grid-align-center grid-align-left-at-medium grid-valign-middle align-center align-right-at-medium"><div class="column"><div class="display-inline-block" data-entry-id="3V90feK26DGX4x0yhmOckt"><a class="button gap-none button-alt" href="/es/es/sales/contact?page=/es/es/point-of-sale/features/customer-directory">Contacta con nosotros</a></div></div><div class="column hide-until-medium"><div class="display-inline-block" data-entry-id="TG9t318o0CRYNQMPL6xml"><a class="button gap-none" href="https://squareup.com/login?lang_code=es&amp;return_to=%2Fdashboard%2Fteam%2Fteam-members">Empezar</a></div></div></div></div></div></section><section class="section-multi-column bg-invert auto-layout sq-custom-customer-directory-video flex-valign-middle" data-entry-id="1xtuciZ4U7y21Ord9BLU6R"><div class="content"><div class="grid multi-column-grid align-left grid-space-small grid-align-center grid-valign-top grid-row-equal-heights"><div class="column"><div data-entry-id="2l4Acwla3dPsUZzAPB2sDl"><div class="grid grid-space-line"><div class="column"><div class="position-relative content-width-extra-large"><div class="picture 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//images.ctfassets.net/2d5q1td6cyxq/2fihbqLxDpOj7wVZILtb46/0007007c7a7d30aa43805077dcde7482/PD03679_-_ESES_Customer_Directory_Video_Still.png?w=552&amp;h=316&amp;fm=avif&amp;q=85&amp;fit=scale 2x" /><source type="image/webp" data-srcset="//images.ctfassets.net/2d5q1td6cyxq/2fihbqLxDpOj7wVZILtb46/0007007c7a7d30aa43805077dcde7482/PD03679_-_ESES_Customer_Directory_Video_Still.png?w=276&amp;h=158&amp;fm=webp&amp;q=85&amp;fit=scale, //images.ctfassets.net/2d5q1td6cyxq/2fihbqLxDpOj7wVZILtb46/0007007c7a7d30aa43805077dcde7482/PD03679_-_ESES_Customer_Directory_Video_Still.png?w=552&amp;h=316&amp;fm=webp&amp;q=85&amp;fit=scale 2x" /><img alt="" data-srcset="//images.ctfassets.net/2d5q1td6cyxq/2fihbqLxDpOj7wVZILtb46/0007007c7a7d30aa43805077dcde7482/PD03679_-_ESES_Customer_Directory_Video_Still.png?w=276&amp;h=158&amp;fm=jpg&amp;q=85&amp;bg=rgb%3A030303&amp;fit=scale&amp;fl=progressive, //images.ctfassets.net/2d5q1td6cyxq/2fihbqLxDpOj7wVZILtb46/0007007c7a7d30aa43805077dcde7482/PD03679_-_ESES_Customer_Directory_Video_Still.png?w=552&amp;h=316&amp;fm=jpg&amp;q=85&amp;bg=rgb%3A030303&amp;fit=scale&amp;fl=progressive 2x" /></picture></div></div></div><div class="column"><div class="headings-compact content-max-width font-size-normal"><h2 id="qué-es-el-directorio-de-clientes">¿Qué es el Directorio de clientes?</h2> <p>El Directorio de clientes de Square es un software gratuito de gestión de relaciones con el cliente (CRM) que está integrado en todas las herramientas de pagos de Square. Con él, podrás guardar la información de tus clientes, analizar cómo interaccionan con tu negocio y ponerte en contacto con ellos: todo desde un mismo sitio. Al poder consultar diferentes datos, como el historial de compra o el estado de fidelización del cliente, conocerás mejor a tu clientela y podrás tomar las decisiones más acertadas para tu negocio.</p></div></div></div></div></div></div></div></section><section class="section-two-column bg-white auto-layout flex-valign-top" data-entry-id="39HHzaoZc5L3By4jzTOkIY"><div class="content"><div class="two-column-outer-grid grid-space-medium grid-space-large-at-medium"><div class="column"><div data-entry-id="4efXm1BtAZ1qSqupBWvNdB"><div class="two-column-inner-grid grid-valign-top grid-2-at-medium"><div class="column -at-"><div class="position-relative"><div class="picture uid-4IQxlz2aVDFOptCTpEK5nU-10d78862bedba87fa3827ba3a02dbc48f6fdaaa2ac378bbac6c06fe34f75f0e2"><picture class="apropos"><source media="(min-width: 1292px)" type="image/avif" data-srcset="//images.ctfassets.net/2d5q1td6cyxq/4IQxlz2aVDFOptCTpEK5nU/16334a61bec8384962b1f4ac79b76fe9/PD02446_US_Get_to_know_your_customers.png?w=498&amp;h=580&amp;fm=avif&amp;q=85&amp;fit=scale, //images.ctfassets.net/2d5q1td6cyxq/4IQxlz2aVDFOptCTpEK5nU/16334a61bec8384962b1f4ac79b76fe9/PD02446_US_Get_to_know_your_customers.png?w=996&amp;h=1160&amp;fm=avif&amp;q=85&amp;fit=scale 2x" /><source media="(min-width: 1292px)" type="image/webp" data-srcset="//images.ctfassets.net/2d5q1td6cyxq/4IQxlz2aVDFOptCTpEK5nU/16334a61bec8384962b1f4ac79b76fe9/PD02446_US_Get_to_know_your_customers.png?w=498&amp;h=580&amp;fm=webp&amp;q=85&amp;fit=scale, //images.ctfassets.net/2d5q1td6cyxq/4IQxlz2aVDFOptCTpEK5nU/16334a61bec8384962b1f4ac79b76fe9/PD02446_US_Get_to_know_your_customers.png?w=996&amp;h=1160&amp;fm=webp&amp;q=85&amp;fit=scale 2x" /><source media="(min-width: 1292px)" type="image/jpeg" data-srcset="//images.ctfassets.net/2d5q1td6cyxq/4IQxlz2aVDFOptCTpEK5nU/16334a61bec8384962b1f4ac79b76fe9/PD02446_US_Get_to_know_your_customers.png?w=498&amp;h=580&amp;fm=jpg&amp;q=85&amp;bg=rgb%3Affffff&amp;fit=scale&amp;fl=progressive, //images.ctfassets.net/2d5q1td6cyxq/4IQxlz2aVDFOptCTpEK5nU/16334a61bec8384962b1f4ac79b76fe9/PD02446_US_Get_to_know_your_customers.png?w=996&amp;h=1160&amp;fm=jpg&amp;q=85&amp;bg=rgb%3Affffff&amp;fit=scale&amp;fl=progressive 2x" /><source media="(min-width: 1024px)" type="image/avif" data-srcset="//images.ctfassets.net/2d5q1td6cyxq/4IQxlz2aVDFOptCTpEK5nU/16334a61bec8384962b1f4ac79b76fe9/PD02446_US_Get_to_know_your_customers.png?w=424&amp;h=494&amp;fm=avif&amp;q=85&amp;fit=scale, //images.ctfassets.net/2d5q1td6cyxq/4IQxlz2aVDFOptCTpEK5nU/16334a61bec8384962b1f4ac79b76fe9/PD02446_US_Get_to_know_your_customers.png?w=848&amp;h=988&amp;fm=avif&amp;q=85&amp;fit=scale 2x" /><source media="(min-width: 1024px)" type="image/webp" 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data-srcset="//images.ctfassets.net/2d5q1td6cyxq/4IQxlz2aVDFOptCTpEK5nU/16334a61bec8384962b1f4ac79b76fe9/PD02446_US_Get_to_know_your_customers.png?w=330&amp;h=384&amp;fm=avif&amp;q=85&amp;fit=scale, //images.ctfassets.net/2d5q1td6cyxq/4IQxlz2aVDFOptCTpEK5nU/16334a61bec8384962b1f4ac79b76fe9/PD02446_US_Get_to_know_your_customers.png?w=660&amp;h=768&amp;fm=avif&amp;q=85&amp;fit=scale 2x" /><source media="(min-width: 718px)" type="image/webp" data-srcset="//images.ctfassets.net/2d5q1td6cyxq/4IQxlz2aVDFOptCTpEK5nU/16334a61bec8384962b1f4ac79b76fe9/PD02446_US_Get_to_know_your_customers.png?w=330&amp;h=384&amp;fm=webp&amp;q=85&amp;fit=scale, //images.ctfassets.net/2d5q1td6cyxq/4IQxlz2aVDFOptCTpEK5nU/16334a61bec8384962b1f4ac79b76fe9/PD02446_US_Get_to_know_your_customers.png?w=660&amp;h=768&amp;fm=webp&amp;q=85&amp;fit=scale 2x" /><source media="(min-width: 718px)" type="image/jpeg" data-srcset="//images.ctfassets.net/2d5q1td6cyxq/4IQxlz2aVDFOptCTpEK5nU/16334a61bec8384962b1f4ac79b76fe9/PD02446_US_Get_to_know_your_customers.png?w=330&amp;h=384&amp;fm=jpg&amp;q=85&amp;bg=rgb%3Affffff&amp;fit=scale&amp;fl=progressive, //images.ctfassets.net/2d5q1td6cyxq/4IQxlz2aVDFOptCTpEK5nU/16334a61bec8384962b1f4ac79b76fe9/PD02446_US_Get_to_know_your_customers.png?w=660&amp;h=768&amp;fm=jpg&amp;q=85&amp;bg=rgb%3Affffff&amp;fit=scale&amp;fl=progressive 2x" /><source media="(min-width: 480px)" type="image/avif" data-srcset="//images.ctfassets.net/2d5q1td6cyxq/4IQxlz2aVDFOptCTpEK5nU/16334a61bec8384962b1f4ac79b76fe9/PD02446_US_Get_to_know_your_customers.png?w=424&amp;h=494&amp;fm=avif&amp;q=85&amp;fit=scale, //images.ctfassets.net/2d5q1td6cyxq/4IQxlz2aVDFOptCTpEK5nU/16334a61bec8384962b1f4ac79b76fe9/PD02446_US_Get_to_know_your_customers.png?w=848&amp;h=988&amp;fm=avif&amp;q=85&amp;fit=scale 2x" /><source media="(min-width: 480px)" type="image/webp" data-srcset="//images.ctfassets.net/2d5q1td6cyxq/4IQxlz2aVDFOptCTpEK5nU/16334a61bec8384962b1f4ac79b76fe9/PD02446_US_Get_to_know_your_customers.png?w=424&amp;h=494&amp;fm=webp&amp;q=85&amp;fit=scale, //images.ctfassets.net/2d5q1td6cyxq/4IQxlz2aVDFOptCTpEK5nU/16334a61bec8384962b1f4ac79b76fe9/PD02446_US_Get_to_know_your_customers.png?w=848&amp;h=988&amp;fm=webp&amp;q=85&amp;fit=scale 2x" /><source media="(min-width: 480px)" type="image/jpeg" data-srcset="//images.ctfassets.net/2d5q1td6cyxq/4IQxlz2aVDFOptCTpEK5nU/16334a61bec8384962b1f4ac79b76fe9/PD02446_US_Get_to_know_your_customers.png?w=424&amp;h=494&amp;fm=jpg&amp;q=85&amp;bg=rgb%3Affffff&amp;fit=scale&amp;fl=progressive, //images.ctfassets.net/2d5q1td6cyxq/4IQxlz2aVDFOptCTpEK5nU/16334a61bec8384962b1f4ac79b76fe9/PD02446_US_Get_to_know_your_customers.png?w=848&amp;h=988&amp;fm=jpg&amp;q=85&amp;bg=rgb%3Affffff&amp;fit=scale&amp;fl=progressive 2x" /><source media="(min-width: 374px)" type="image/avif" 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data-srcset="//images.ctfassets.net/2d5q1td6cyxq/4IQxlz2aVDFOptCTpEK5nU/16334a61bec8384962b1f4ac79b76fe9/PD02446_US_Get_to_know_your_customers.png?w=324&amp;h=377&amp;fm=jpg&amp;q=85&amp;bg=rgb%3Affffff&amp;fit=scale&amp;fl=progressive, //images.ctfassets.net/2d5q1td6cyxq/4IQxlz2aVDFOptCTpEK5nU/16334a61bec8384962b1f4ac79b76fe9/PD02446_US_Get_to_know_your_customers.png?w=648&amp;h=754&amp;fm=jpg&amp;q=85&amp;bg=rgb%3Affffff&amp;fit=scale&amp;fl=progressive 2x" /><source type="image/avif" data-srcset="//images.ctfassets.net/2d5q1td6cyxq/4IQxlz2aVDFOptCTpEK5nU/16334a61bec8384962b1f4ac79b76fe9/PD02446_US_Get_to_know_your_customers.png?w=276&amp;h=321&amp;fm=avif&amp;q=85&amp;fit=scale, //images.ctfassets.net/2d5q1td6cyxq/4IQxlz2aVDFOptCTpEK5nU/16334a61bec8384962b1f4ac79b76fe9/PD02446_US_Get_to_know_your_customers.png?w=552&amp;h=642&amp;fm=avif&amp;q=85&amp;fit=scale 2x" /><source type="image/webp" data-srcset="//images.ctfassets.net/2d5q1td6cyxq/4IQxlz2aVDFOptCTpEK5nU/16334a61bec8384962b1f4ac79b76fe9/PD02446_US_Get_to_know_your_customers.png?w=276&amp;h=321&amp;fm=webp&amp;q=85&amp;fit=scale, //images.ctfassets.net/2d5q1td6cyxq/4IQxlz2aVDFOptCTpEK5nU/16334a61bec8384962b1f4ac79b76fe9/PD02446_US_Get_to_know_your_customers.png?w=552&amp;h=642&amp;fm=webp&amp;q=85&amp;fit=scale 2x" /><img alt="" data-srcset="//images.ctfassets.net/2d5q1td6cyxq/4IQxlz2aVDFOptCTpEK5nU/16334a61bec8384962b1f4ac79b76fe9/PD02446_US_Get_to_know_your_customers.png?w=276&amp;h=321&amp;fm=jpg&amp;q=85&amp;bg=rgb%3Affffff&amp;fit=scale&amp;fl=progressive, //images.ctfassets.net/2d5q1td6cyxq/4IQxlz2aVDFOptCTpEK5nU/16334a61bec8384962b1f4ac79b76fe9/PD02446_US_Get_to_know_your_customers.png?w=552&amp;h=642&amp;fm=jpg&amp;q=85&amp;bg=rgb%3Affffff&amp;fit=scale&amp;fl=progressive 2x" /></picture></div><div class="component-video position-absolute pin-top-left pin-bottom-right"><video data-reset="true" loop="" muted="" playsinline=""><source src="//videos.ctfassets.net/2d5q1td6cyxq/cxLj92GhZXTZUee3XBvZY/530a65acff2695e70a8a244f5e4f0082/PD02887_ESES_Get_to_Know_Your_Customers.mp4" type="video/mp4" /></video></div></div></div><div class="column align-left content-cell-padding-left"><div class="headings-compact content-max-width font-size-normal"><h3 id="consigue-más-clientes-fácilmente">Consigue más clientes fácilmente</h3> <p>Al completar la venta, se creará automáticamente un perfil en el Directorio de clientes. En las siguientes compras que haga el cliente, Square actualizará los datos correspondientes para evitar la duplicación del perfil. Por tu parte, podrás actualizar los datos de contacto, ver su historial de compras y guardar sus tarjetas para agilizar el proceso de pago.</p> <p><strong>Trata a todos los clientes como si fueran VIP</strong> <br> Haz un seguimiento de las compras en todos los canales de venta, destaca artículos populares o responde a comentarios (entre otras cosas) para tener siempre en cuenta las preferencias de tus clientes.</p> <ul class="check-list"> <li>Creación instantánea de perfiles de clientes</li> <li>Seguimiento del historial de compras</li> <li>Integrado en todos los productos de Square</li> </ul></div></div></div></div></div></div></div></section><section class="section-two-column bg-white auto-layout flex-valign-top" data-entry-id="YSZhB8AOW7xivpeSoARvC"><div class="content"><div class="two-column-outer-grid grid-space-medium grid-space-large-at-medium"><div class="column"><div data-entry-id="1fDPtv4i4W2quLVJnrAS4F"><div class="two-column-inner-grid grid-valign-top grid-reverse 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//images.ctfassets.net/2d5q1td6cyxq/2oM6X7NA8H7eniyeFdWWgB/4708abb9ac12dafb6b5e7735511a44bd/PD02883_-_ESES_Customer_Solutions.png?w=552&amp;h=606&amp;fm=jpg&amp;q=85&amp;bg=rgb%3Affffff&amp;fit=scale&amp;fl=progressive 2x" /></picture></div></div></div><div class="column align-left content-cell-padding-right"><div class="headings-compact content-max-width font-size-normal"><h3 id="ten-a-mano-todos-los-datos-de-tus-clientes">Ten a mano todos los datos de tus clientes</h3> <p>Con el Directorio de clientes, la información de tus clientes se sincroniza entre todos los canales de venta, tanto en línea como físicos, y entre cualquiera de tus establecimientos y dispositivos. Aprovecha los filtros y las funciones de segmentación de esta herramienta para consultar los datos que te interesan, así como para familiarizarte con el comportamiento de compra habitual de tu clientela. También podrás identificar fácilmente quiénes vuelve a confiar en tu negocio y por qué.</p> <p><strong>Atiende a tus clientes al instante</strong> <br> Conoce el nivel de satisfacción de tu clientes y ponte en contacto con ellos para resolver cualquier problema que se les presente, agradecerles su confianza en tu negocio o enviarles algún que otro cupón, entre otras cosas.</p> <ul class="check-list"> <li>Filtros y segmentación de clientes</li> <li>Informes y datos</li> <li>Buscar por nombre, teléfono, correo electrónico u otros</li> </ul></div></div></div></div></div></div></div></section><section class="section-two-column bg-white auto-layout flex-valign-top" data-entry-id="23bJv2jbwxLXX9uLMylODL"><div class="content"><div class="two-column-outer-grid grid-space-medium grid-space-large-at-medium"><div class="column"><div data-entry-id="55L7IDYYOjsIjNNqzsW3In"><div class="two-column-inner-grid grid-valign-top grid-2-at-medium"><div class="column -at-"><div 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//images.ctfassets.net/2d5q1td6cyxq/CkcFvirB0SQQjcwAAFTjW/b7aea3eb144861dc0a54f32d446b3c0e/PD02446_US_Keep_your_customers_coming_back.png?w=552&amp;h=710&amp;fm=jpg&amp;q=85&amp;bg=rgb%3Affffff&amp;fit=scale&amp;fl=progressive 2x" /></picture></div><div class="component-video position-absolute pin-top-left pin-bottom-right"><video data-reset="true" loop="" muted="" playsinline=""><source src="//videos.ctfassets.net/2d5q1td6cyxq/1qapxPZiLRAETjingjx0yA/e004e3f0afc3e5b47a080dcd4c7ac8f9/PD02888_ESES_Keep_your_customers_coming_back.mp4" type="video/mp4" /></video></div></div></div><div class="column align-left content-cell-padding-left"><div class="headings-compact content-max-width font-size-normal"><h3 id="anima-a-tus-clientes-a-repetir-experiencia">Anima a tus clientes a repetir experiencia</h3> <p>Recopila las direcciones de correo electrónico durante el proceso de pago para <a href="https://squareup.com/help/es/es/article/5976-get-started-with-email-collection-tools">crear tu lista de contactos</a> y enviar campañas de marketing por correo electrónico personalizadas. También puedes premiar a tus clientes con descuentos automáticos o crear un programa de fidelización directamente desde tu software TPV.</p> <p><strong>Mejora tu servicio de atención al cliente y destaca entre la competencia</strong> <br> Crea grupos inteligentes con los que gestionar al detalle la atención al cliente: podrás organizarlos en función de los suscriptores de marketing, los participantes en tu programa de fidelización o los clientes inactivos, entre otras opciones.</p> <ul class="check-list"> <li>Integración de <a href="https://www.squareup.com/es/es/software/loyalty">Fidelización&nbsp;Square</a> y <a href="https://www.squareup.com/es/es/software/marketing">Marketing&nbsp;Square</a></li> <li>Descuentos automatizados</li> <li>Grupos inteligentes</li> </ul></div></div></div></div></div></div></div></section><section class="section-multi-column bg-accent auto-layout flex-valign-middle" data-entry-id="ODLufvPX10xfKioCAgZEO"><div class="content pad-bottom-medium"><div class="grid multi-column-grid align-left grid-space-small grid-align-center grid-valign-top grid-row-equal-heights"><div class="column"><div data-entry-id="7oYyg4mTS722QeYA5CC3d9"><div class="grid grid-space-line"><div class="column"><div class="headings-compact content-max-width font-size-normal"><h2 id="una-solución-crm-que-crececon-tu-negocio">Una solución CRM que crece<br>con tu negocio</h2> <p class="font-size-large">Muchas empresas usan ya el Directorio de clientes de Square para llevar a cabo acciones <br> a gran escala y obtener estadísticas avanzadas y acceso a las API.</p></div></div></div></div></div></div></div></section><section class="section-multi-column bg-accent auto-layout flex-valign-middle" data-entry-id="7965UF59llDysqVpLYnxhw"><div class="content pad-bottom-medium"><div class="grid-3-at-medium multi-column-grid align-left grid-space-small grid-align-center grid-valign-top grid-row-equal-heights"><div class="column"><div data-entry-id="4u9zegAg6HVWtoLcusPlwn"><div class="grid grid-space-line"><div class="column"><div class="position-relative"><img alt="" class="display-inline-block uid-6SnpXxQgQ8OXBDEjDz68xL-1eaf46510b0a1c7b0a3f9ae4fc776ce478572fe4c0dfe6a6e859fef570c62b6c" src="//images.ctfassets.net/2d5q1td6cyxq/6SnpXxQgQ8OXBDEjDz68xL/a690bf910295ffc6bea6fc8f456ccdc7/icon-download.svg" /></div></div><div class="column"><div class="headings-compact content-max-width font-size-small"><h5 id="ahorra-tiempo-y-recursos">Ahorra tiempo y recursos</h5> <p>Optimiza tu tiempo gestionando los datos de tu Directorio de clientes con importaciones, exportaciones, fusiones y borrados a gran escala.</p></div></div></div></div></div><div class="column"><div data-entry-id="6bQL9KMgUAcsKXKZIFQaT8"><div class="grid grid-space-line"><div class="column"><div class="position-relative"><img alt="" class="display-inline-block uid-4KSIwBALAdaOmJjnfRsOyc-dad0c41daad80afca98a778937c6f16aa1d5364fb71402cfa80bc3dd1e9bed7d" src="//images.ctfassets.net/2d5q1td6cyxq/4KSIwBALAdaOmJjnfRsOyc/ad4b59aaed3d3588ea021d8aa4d401ac/icon-lock.svg" /></div></div><div class="column"><div class="headings-compact content-max-width font-size-small"><h5 id="obtén-datos-útiles-sobre-tu-negocio-más-rápido">Obtén datos útiles sobre tu negocio más rápido</h5> <p>Aprovecha las herramientas de informes para identificar las tendencias de tu clientela: podrás ver su nivel de satisfacción, con qué frecuencia vuelve a tu negocio y cuáles son sus hábitos de compra, tanto de los clientes habituales como de los nuevos.</p></div></div></div></div></div><div class="column"><div data-entry-id="5HN8fKx3WquX1wqocRaang"><div class="grid grid-space-line"><div class="column"><div class="position-relative"><img alt="" class="display-inline-block uid-4q4iDWsi4o9rXNxoFZwnqX-da21d586b3d0a8965f758b4e3917a8d852c3cf89910b3514a327352772f315a3" src="//images.ctfassets.net/2d5q1td6cyxq/4q4iDWsi4o9rXNxoFZwnqX/74ba7871a4f02a4451d258724648465b/icon-API.svg" /></div></div><div class="column"><div class="headings-compact content-max-width font-size-small"><h5 id="aprovecha-las-api-para-crear-una-solución-a-medida">Aprovecha las API para crear una solución a medida</h5> <p>Con nuestras <a href="https://developer.squareup.com/es/es">API abiertas</a>, podrás integrar el Directorio de clientes directamente en las herramientas y procesos de tu negocio.</p></div></div></div></div></div></div></div></section><section class="section-tab bg-accent sq-custom-tabs-left-align" data-entry-id="3RmIvj8Lo3HAf1w2XXnM2o" data-tab-display-type="pill_bar"><div class="content"></div><div class="tabs-wrapper pad-bottom-line"><ul class="reset tabs" role="tablist"><li data-entry-id="6AMcX4S1PBKSohITREZCNx"><a aria-controls="panel-sofi-stadium--6AMcX4S1PBKSohITREZCNx" aria-selected="true" href="#panel-sofi-stadium--6AMcX4S1PBKSohITREZCNx" id="tab-sofi-stadium--6AMcX4S1PBKSohITREZCNx" role="tab">SoFi Stadium</a></li><li data-entry-id="7rX2Gze3l8yFno2L0z3Z7"><a aria-controls="panel-blue-bottle--7rX2Gze3l8yFno2L0z3Z7" aria-selected="false" href="#panel-blue-bottle--7rX2Gze3l8yFno2L0z3Z7" id="tab-blue-bottle--7rX2Gze3l8yFno2L0z3Z7" role="tab">Blue Bottle</a></li></ul></div><div class="tabs-panels-wrapper"><div class="tabs-panels"><section aria-hidden="false" aria-labelledby="tab-sofi-stadium--6AMcX4S1PBKSohITREZCNx" class="auto-layout-collapse" data-entry-id="6AMcX4S1PBKSohITREZCNx" id="panel-sofi-stadium--6AMcX4S1PBKSohITREZCNx" role="tabpanel"><section class="section-one-column bg-accent auto-layout flex-valign-middle" data-entry-id="77KT88Mn1AJ3lTh8m3IxBU"><div class="content pad-top-small"><div class="intro intro font-size-base align-left gap-left-none"><h2 id="sofi-stadium-tenía-claro-que-confiaría-en-square-y-es-que-su-fiabilidad-su-experiencia-y-sus-sistemas-han-sido-increíbles-desde-el-principio">«SoFi Stadium tenía claro que confiaría en Square, y es que su fiabilidad, su experiencia y sus sistemas han sido increíbles desde el principio».</h2> <p class="font-eyebrow-small">— JASON GANNON, DIRECTOR GENERAL DE SOFI STADIUM Y HOLLYWOOD PARK</p></div><div class="position-relative"><div class="picture uid-2kT5EKp7v7RxfKnIQZiHwH-f4324cf50be918b6ae554ea68c48f3cf770b5ad26c94b8fafbf098e29cf58113"><picture class="apropos"><source media="(min-width: 1292px)" type="image/avif" data-srcset="//images.ctfassets.net/2d5q1td6cyxq/2kT5EKp7v7RxfKnIQZiHwH/7ff0cce88adb8f6443602af886764338/PD03677_-_ES_Seller_Example2.png?w=1016&amp;h=594&amp;fm=avif&amp;q=85&amp;fit=scale, //images.ctfassets.net/2d5q1td6cyxq/2kT5EKp7v7RxfKnIQZiHwH/7ff0cce88adb8f6443602af886764338/PD03677_-_ES_Seller_Example2.png?w=2032&amp;h=1188&amp;fm=avif&amp;q=85&amp;fit=scale 2x" /><source media="(min-width: 1292px)" type="image/webp" data-srcset="//images.ctfassets.net/2d5q1td6cyxq/2kT5EKp7v7RxfKnIQZiHwH/7ff0cce88adb8f6443602af886764338/PD03677_-_ES_Seller_Example2.png?w=1016&amp;h=594&amp;fm=webp&amp;q=85&amp;fit=scale, 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//images.ctfassets.net/2d5q1td6cyxq/2kT5EKp7v7RxfKnIQZiHwH/7ff0cce88adb8f6443602af886764338/PD03677_-_ES_Seller_Example2.png?w=552&amp;h=322&amp;fm=jpg&amp;q=85&amp;bg=rgb%3Af2f2f2&amp;fit=scale&amp;fl=progressive 2x" /></picture></div></div></div></section></section><section aria-hidden="true" aria-labelledby="tab-blue-bottle--7rX2Gze3l8yFno2L0z3Z7" class="auto-layout-collapse" data-entry-id="7rX2Gze3l8yFno2L0z3Z7" id="panel-blue-bottle--7rX2Gze3l8yFno2L0z3Z7" role="tabpanel"><section class="section-one-column bg-accent auto-layout flex-valign-middle" data-entry-id="3m1LLPNybpCMnfz64dks29"><div class="content pad-top-small"><div class="intro intro font-size-base align-left gap-left-none"><h2 id="me-gusta-que-square-ofrezca-diferentes-maneras-de-presentar-los-informes-de-nuestro-negocio-me-anima-a-analizarlos-y-aprovecharlos-para-mejorar-nuestros-productos">«Me gusta que Square ofrezca diferentes maneras de presentar los informes de nuestro negocio. Me anima a analizarlos y aprovecharlos para mejorar nuestros productos».</h2> <p class="font-eyebrow-small">— MATT LONGWELL, BLUE BOTTLE</p></div><div class="position-relative"><div class="picture uid-2aQ2xsfyTBheseUSpNS8sy-8e10063f6d034084ee6e7714f1836c9a72f559243e1f8b44957846f2bc7ae074"><picture class="apropos"><source media="(min-width: 1292px)" type="image/avif" data-srcset="//images.ctfassets.net/2d5q1td6cyxq/2aQ2xsfyTBheseUSpNS8sy/1c9db9d1b085b2e8e5271e963e9eae3f/PD03677_-_ES_Seller_Example1.png?w=1016&amp;h=594&amp;fm=avif&amp;q=85&amp;fit=scale, //images.ctfassets.net/2d5q1td6cyxq/2aQ2xsfyTBheseUSpNS8sy/1c9db9d1b085b2e8e5271e963e9eae3f/PD03677_-_ES_Seller_Example1.png?w=2032&amp;h=1188&amp;fm=avif&amp;q=85&amp;fit=scale 2x" /><source media="(min-width: 1292px)" type="image/webp" data-srcset="//images.ctfassets.net/2d5q1td6cyxq/2aQ2xsfyTBheseUSpNS8sy/1c9db9d1b085b2e8e5271e963e9eae3f/PD03677_-_ES_Seller_Example1.png?w=1016&amp;h=594&amp;fm=webp&amp;q=85&amp;fit=scale, 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data-srcset="//images.ctfassets.net/2d5q1td6cyxq/6rz8KY7DKEMeeWRsTJQXv6/7838f8c9e4c0ac1b5706a9414882829e/PD03678_-_ES_App_Integrations.png?w=276&amp;h=206&amp;fm=webp&amp;q=85&amp;fit=scale, //images.ctfassets.net/2d5q1td6cyxq/6rz8KY7DKEMeeWRsTJQXv6/7838f8c9e4c0ac1b5706a9414882829e/PD03678_-_ES_App_Integrations.png?w=552&amp;h=412&amp;fm=webp&amp;q=85&amp;fit=scale 2x" /><img alt="" data-srcset="//images.ctfassets.net/2d5q1td6cyxq/6rz8KY7DKEMeeWRsTJQXv6/7838f8c9e4c0ac1b5706a9414882829e/PD03678_-_ES_App_Integrations.png?w=276&amp;h=206&amp;fm=jpg&amp;q=85&amp;bg=rgb%3Affffff&amp;fit=scale&amp;fl=progressive, //images.ctfassets.net/2d5q1td6cyxq/6rz8KY7DKEMeeWRsTJQXv6/7838f8c9e4c0ac1b5706a9414882829e/PD03678_-_ES_App_Integrations.png?w=552&amp;h=412&amp;fm=jpg&amp;q=85&amp;bg=rgb%3Affffff&amp;fit=scale&amp;fl=progressive 2x" /></picture></div></div></div><div class="column align-left content-cell-padding-left"><div class="headings-compact content-max-width font-size-normal"><h2 id="integra-square-con-tus-aplicaciones">Integra Square con tus aplicaciones</h2> <p class="font-size-base">Además de sincronizarse automáticamente con las herramientas de Square, el Directorio de clientes se integra a la perfección con otras aplicaciones de terceros. En el Centro de aplicaciones de Square, descubrirás cientos de aplicaciones con las que vincular tu Directorio de clientes.</p> <p><a href="https://squareup.com/es/es/app-marketplace" class="arrow">Ir al Centro de aplicaciones de Square</a></p></div></div></div></div></div></div></div></section><section class="section-multi-column bg-accent auto-layout sq-custom-customer-directory-free flex-valign-middle" data-entry-id="15QcE44lTniMcvuPrAalRd"><div class="content"><div class="grid-2-at-medium multi-column-grid align-left grid-space-small grid-align-center grid-valign-top grid-row-equal-heights"><div class="column"><div data-entry-id="26ruujmQUe14x3nS4s0i2w"><div class="grid grid-space-line"><div class="column"><div class="headings-compact content-max-width font-size-normal"><h2 id="el-directorio-de-clientes-de-square-es-gratis">El Directorio de clientes de Square es gratis</h2> <p class="font-size-large">El Directorio de clientes de Square es una herramienta gratuita que está integrada en tu cuenta de Square para que puedas empezar a usarla cuando quieras.</p> <p><strong>¿Necesitas ayuda?</strong> <a href="/es/es/sales/contact?page=/es/es/point-of-sale/features/customer-directory" class="arrow">Ponte en contacto con nosotros</a></p></div></div></div></div></div><div class="column"><a class="tile" data-entry-id="hjTW9eA4HByuE7IEt29jH" href="https://squareup.com/login?lang_code=ca-esreturn_to=%2Fdashboard%2Fcustomers%2Flist"><div class="tile-content"><div class="grid-space-line"><div class="column"><div class="grid-space-base"><div class="column tile-body font-size-normal"><h1 class="font-size-base" id="0">0&nbsp;€</h1> <p>Gratis si aceptas pagos con Square.</p></div></div></div><div class="column"><div class="button pad-horz-line">Empezar</div></div></div></div></a></div></div></div></section><section class="section-multi-column bg-invert auto-layout sq-custom-customer-directory-resources flex-valign-middle overflow-hidden" data-entry-id="2ptzlBj53i7ijTzxHJCuCq"><div class="content"><div class="intro font-size-base"><h2 id="recursos">Recursos</h2></div><div class="carousel" data-buttons="true" data-infinite-scroll="true" data-opacity-focus="true"><div class="grid-3-at-medium multi-column-grid align-left grid-space-small grid-align-center grid-valign-top grid-row-equal-heights carousel-slider"><div class="column carousel-slide"><a class="tile tile-shadow" data-entry-id="27Ab3M0x2xtwQE4ZRwJy9z" href="https://squareup.com/help/es/es/article/5860-creating-custom-fields-in-your-customer-directory"><div class="tile-image"><div class="picture uid-68NQ1iOGDjiR9aSWeL2nto-379851f74f4e7cb91fa699b4cf8ba6897327d322d3ca747ae737a856d026b722"><picture class="apropos"><source media="(min-width: 1292px)" type="image/avif" data-srcset="//images.ctfassets.net/2d5q1td6cyxq/68NQ1iOGDjiR9aSWeL2nto/ab8259cd99980b680ff0fa340b9f9913/PD02885_-_ESES_CD_Resource_Carousel_1.png?w=319&amp;h=179&amp;fm=avif&amp;q=85&amp;fit=thumb, 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class="link arrow font-size-base">Más información</div></div></div></div></a></div><div class="column carousel-slide"><a class="tile tile-shadow" data-entry-id="40hhFpYsERe7LYX89xRtAO" href="https://squareup.com/help/es/es/article/5418-how-to-use-customer-insights"><div class="tile-image"><div class="picture uid-SZuO6tSicGHScTvYFeiTz-674209513fd833e21323d3ae6de8aa650d4c323f7db09f3e4f923ff058920296"><picture class="apropos"><source media="(min-width: 1292px)" type="image/avif" data-srcset="//images.ctfassets.net/2d5q1td6cyxq/SZuO6tSicGHScTvYFeiTz/3c5dd73dad52e17185e828c877eca2d0/PD02885_-_CD_Resource_Carousel_3.png?w=319&amp;h=179&amp;fm=avif&amp;q=85&amp;fit=thumb, //images.ctfassets.net/2d5q1td6cyxq/SZuO6tSicGHScTvYFeiTz/3c5dd73dad52e17185e828c877eca2d0/PD02885_-_CD_Resource_Carousel_3.png?w=638&amp;h=358&amp;fm=avif&amp;q=85&amp;fit=thumb 2x" /><source media="(min-width: 1292px)" type="image/webp" 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data-srcset="//images.ctfassets.net/2d5q1td6cyxq/SZuO6tSicGHScTvYFeiTz/3c5dd73dad52e17185e828c877eca2d0/PD02885_-_CD_Resource_Carousel_3.png?w=276&amp;h=155&amp;fm=avif&amp;q=85&amp;fit=thumb, //images.ctfassets.net/2d5q1td6cyxq/SZuO6tSicGHScTvYFeiTz/3c5dd73dad52e17185e828c877eca2d0/PD02885_-_CD_Resource_Carousel_3.png?w=552&amp;h=310&amp;fm=avif&amp;q=85&amp;fit=thumb 2x" /><source type="image/webp" data-srcset="//images.ctfassets.net/2d5q1td6cyxq/SZuO6tSicGHScTvYFeiTz/3c5dd73dad52e17185e828c877eca2d0/PD02885_-_CD_Resource_Carousel_3.png?w=276&amp;h=155&amp;fm=webp&amp;q=85&amp;fit=thumb, //images.ctfassets.net/2d5q1td6cyxq/SZuO6tSicGHScTvYFeiTz/3c5dd73dad52e17185e828c877eca2d0/PD02885_-_CD_Resource_Carousel_3.png?w=552&amp;h=310&amp;fm=webp&amp;q=85&amp;fit=thumb 2x" /><img alt="" 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data-srcset="//images.ctfassets.net/2d5q1td6cyxq/5UWrZfEKzx5IVfFShyimeo/3bd9dfe018db39d2e05c3446540ae5be/PD02885_-_CD_Resource_Carousel_5.png?w=276&amp;h=155&amp;fm=webp&amp;q=85&amp;fit=thumb, //images.ctfassets.net/2d5q1td6cyxq/5UWrZfEKzx5IVfFShyimeo/3bd9dfe018db39d2e05c3446540ae5be/PD02885_-_CD_Resource_Carousel_5.png?w=552&amp;h=310&amp;fm=webp&amp;q=85&amp;fit=thumb 2x" /><img alt="" data-srcset="//images.ctfassets.net/2d5q1td6cyxq/5UWrZfEKzx5IVfFShyimeo/3bd9dfe018db39d2e05c3446540ae5be/PD02885_-_CD_Resource_Carousel_5.png?w=276&amp;h=155&amp;fm=jpg&amp;q=85&amp;bg=rgb%3A1a1a1a&amp;fit=thumb&amp;fl=progressive, //images.ctfassets.net/2d5q1td6cyxq/5UWrZfEKzx5IVfFShyimeo/3bd9dfe018db39d2e05c3446540ae5be/PD02885_-_CD_Resource_Carousel_5.png?w=552&amp;h=310&amp;fm=jpg&amp;q=85&amp;bg=rgb%3A1a1a1a&amp;fit=thumb&amp;fl=progressive 2x" /></picture></div></div><div class="tile-content"><div class="grid-space-line"><div class="column"><div class="grid-space-base"><div class="column tile-body font-size-small"><h6 id="qué-es-un-crm">¿Qué es un CRM?</h6></div></div></div><div class="column"><div class="link arrow font-size-base">Más información</div></div></div></div></a></div><div class="column carousel-slide"><a class="tile tile-shadow" data-entry-id="6C4LJ0Ser2NqhNynYTNVHh" href="https://squareup.com/help/es/es/article/5499-get-started-with-customer-engagement"><div class="tile-image"><div class="picture uid-2vmEu07Awt6XklynBMpQQE-d38916568102f3c704d97b49fb4b6bf0e32e204ac0c8fea9151fe7437510c1da"><picture class="apropos"><source media="(min-width: 1292px)" type="image/avif" data-srcset="//images.ctfassets.net/2d5q1td6cyxq/2vmEu07Awt6XklynBMpQQE/a1071759f386d412b54ef7b87845eef3/PD02885_-_CD_Resource_Carousel_6.png?w=319&amp;h=179&amp;fm=avif&amp;q=85&amp;fit=thumb, //images.ctfassets.net/2d5q1td6cyxq/2vmEu07Awt6XklynBMpQQE/a1071759f386d412b54ef7b87845eef3/PD02885_-_CD_Resource_Carousel_6.png?w=638&amp;h=358&amp;fm=avif&amp;q=85&amp;fit=thumb 2x" /><source 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