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id="block_432177f371dee3bf25c329b15caaa7e3" class="block-ie-page-header ie-stone-mode valign--center horizontal " style="margin-bottom: 0px;"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row justify-content-between"> <div class="col-lg-5 d-flex mb-4 mb-lg-0"> <div class="block-content" style="margin-top: 0px"> <span> <div class="block-page-title"><a href="https://www.indexexchange.com/jp/product/channels-formats/" title="広告チャネルとフォーマット">広告チャネルとフォーマット</a></div> <div class="block-header"> <h1>ストリーミングTV</h1> </div> </span> <div> <div class="block-text d-none d-md-block"> <p>ストリーミングTVの今後について再考する</p> </div> </div> </div> </div> <div class="col-lg-7"> <div class="block-image"> <img decoding="async" class="img-fluid" src="https://s46182.pcdn.co/wp-content/uploads/2022/11/ctv-product-header-1600x900-1-4.png" alt="ctv-product-header-1600×900" /> </div> <div class="alternate-block-text d-md-none"> <p>ストリーミングTVの今後について再考する</p> </div> </div> </div> </div> </div> <div class="wp-block-columns has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-video"><video autoplay="" loop="" muted="" src="https://s46182.pcdn.co/wp-content/uploads/sites/2/2023/06/streaming-tv-hero-animation.mp4" width="100%"></video></figure> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:32px">ストリーミングTVがもたらす機会</p> <p style="font-size:18px">広告付きストリーミングが、ストリーミングとコネクテッドTV（CTV）の成長を加速させ、新しいオーディンエンスへリーチするために必要な大きなチャンスを生み出しています。プログラマティックの力で夢中になるTV体験を強化し、より高いROI（費用対効果）を獲得するために、Index Exchangeマーケットプレイスが品質、リーチ、収益を改善強化し、ご提供します。</p> </div> </div> <div class="wp-block-columns has-background is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex" style="background-color:#00291f"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <div id="block_46081021c076ad8bce5a772831b95f64" class="block-ie-general-content"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row"> <div class="col-md-12"> <div class="block-title"> <h2 class="title"></h2> </div> <div class="block-content"> <h1 style="text-align: center;color: #4cd3cc">51.4％</h1> <h5 style="text-align: center;color: #e6e6e6">テレビ受像機のインターネット接続率¹</h5> </div> </div> </div> </div> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <div id="block_9e82756a1006cfbe21ee460fb5c3608c" class="block-ie-general-content"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row"> <div class="col-md-12"> <div class="block-title"> <h2 class="title"></h2> </div> <div class="block-content"> <h1 style="text-align: center;color: #4cd3cc">1,695億円</h1> <h5 style="text-align: center;color: #e6e6e6">CTVの国内広告市場規模²</h5> </div> </div> </div> </div> </div> </div> </div> <div id="block_167087aef7ccb50d0d032a8965ae8080" class="block-ie-feature-repeater"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row d-flex justify-content-between"> <div class="col-md-4"> <div class="section-title ie-sm-section-title d-none d-md-block"> <h2 class="title">ストリーミングTV本来の価値を見出す</h2><p><a href="https://www.indexexchange.com/jp/about/">20年近く構築してきたプログラマティック広告体験</a>を基に、同水準の品質、効率、管理、透明性をストリーミングと<span class="TextRun SCXW221639280 BCX0" lang="JA" xml:lang="JA" data-contrast="none"><span class="NormalTextRun SCXW221639280 BCX0">CTV</span></span>にも提供できるよう取り組んでいます。<br /> TVバイヤーやセラーの独自のニーズに応えられるように設計された、当社のダイナミックなマーケットプレイスが、正確な広告配信と利益の最大化を可能にします。s</p> </div> <div class="section-title d-block d-md-none"> <h2 class="title">ストリーミングTV本来の価値を見出す</h2><p><a href="https://www.indexexchange.com/jp/about/">20年近く構築してきたプログラマティック広告体験</a>を基に、同水準の品質、効率、管理、透明性をストリーミングと<span class="TextRun SCXW221639280 BCX0" lang="JA" xml:lang="JA" data-contrast="none"><span class="NormalTextRun SCXW221639280 BCX0">CTV</span></span>にも提供できるよう取り組んでいます。<br /> TVバイヤーやセラーの独自のニーズに応えられるように設計された、当社のダイナミックなマーケットプレイスが、正確な広告配信と利益の最大化を可能にします。s</p> </div> </div> <div class="col-md-6"> <div class="feature-list d-flex flex-row justify-content-evenly"> <div class="icon-wrap"> <div class="icon d-flex justify-content-center align-items-center"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2022/11/icon-quality-240x240-1-5.png" alt="Icon for quality" class="img-fluid" /> </div> </div> <div class="content"> <h3 class="title">品質 </h3><p>Indexは、主要な<a href="https://www.indexexchange.com/jp/solution/publishers/">メディア企業</a>、<a href="https://www.indexexchange.com/jp/solution/marketers-agencies/">マーケター</a>、<a href="https://www.indexexchange.com/jp/solution/dsps/">DSP</a>とパートナーシップを組み、多様なプレミアムインベントリとデマンドを提供しています。当社では、全ての広告インベントリとクリエイティブを審査します。品質管理を徹底し、貴社のブランドにとって安全環境を整備しています。</p> </div> </div> <div class="feature-list d-flex flex-row justify-content-evenly"> <div class="icon-wrap"> <div class="icon d-flex justify-content-center align-items-center"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2022/11/icon-efficiency-240x240-1-4.png" alt="Icon for efficiency and control" class="img-fluid" /> </div> </div> <div class="content"> <h3 class="title">効率と管理 </h3><p>当社が効率性を重視した新しいプラットフォームの設計に至ったのは、自社の技術革新の歴史が土台となっています。インベントリ管理とキュレーションツールで、<a href="https://www.indexexchange.com/jp/solution/publishers/">メディア企業</a>と<a href="https://www.indexexchange.com/jp/solution/marketers-agencies/">マーケター</a>をつなぎ、メディア企業には収益最適化を、マーケターにはコスト削減を実現します。</p> <p>カスタムディールと<a href="https://www.indexexchange.com/jp/2022/05/02/%e3%82%a4%e3%83%b3%e3%83%99%e3%83%b3%e3%83%88%e3%83%aa%e3%83%91%e3%83%83%e3%82%b1%e3%83%bc%e3%82%b8%e3%81%a7%e3%82%aa%e3%83%bc%e3%83%97%e3%83%b3%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%83%e3%83%88%e3%82%92/">厳選されたインベントリパッケージ</a>で、関連性が高く、アドレッサブルなインベントリへのアクセスを効率化します。マーケットプレイスでは、より効率的な購入が実現できます。</p> </div> </div> <div class="feature-list d-flex flex-row justify-content-evenly"> <div class="icon-wrap"> <div class="icon d-flex justify-content-center align-items-center"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2022/11/icon-transparency-240x240-1-5.png" alt="Icon for transparency" class="img-fluid" /> </div> </div> <div class="content"> <h3 class="title">透明性 </h3><p>Indexは、率先してストリーミングTVサプライチェーンへ信頼性と透明性を提供し続けます。共同実施しているads.cert 2.0や、<a href="https://www.indexexchange.com/jp/2022/05/24/openrtb-2-6%e3%81%ae%e6%b3%a8%e7%9b%ae%e3%81%99%e3%81%b9%e3%81%8d10%e3%81%ae%e6%a9%9f%e8%83%bd/">OpenRTB 2.6</a>へのサポート、各トランスアクションの詳細を提供しています。</p> <p>全てのストリーミングTV在庫に対して、正しく実装された<a href="https://www.indexexchange.com/jp/2022/08/22/ads-txt%e3%82%84app-ads-tx%e3%81%a7%e3%82%b3%e3%83%8d%e3%82%af%e3%83%86%e3%83%83%e3%83%89tv%e3%81%ab%e3%81%95%e3%82%89%e3%81%aa%e3%82%8b%e9%80%8f%e6%98%8e%e6%80%a7%e3%82%92/">ads.txt、app-ads.tx</a>や、sellers.json基準を導入することを義務付けています。これにより、メディア企業はインベントリの価値を守りながら、またマーケターは直接または認証された販売チャネルから安心して購入できます。</p> </div> </div> </div> </div> </div> </div> <div id="block_bbd07180641b0f261a3f20b174c44297" class="block-ie-call-to-action"> <section id="call-to-action" class="w-100"> <div class="container-fluid wrapper"> <div class="row no-gutters" data-aos="fade-up"> <div class="col-lg-6"> <div class="bg-image w-100 h-100 d-block" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2023/04/index-explains-cta-1536x1134-1-6.jpg')"></div> </div> <div class="col-lg-6"> <div class="content bg-white h-100"> <h2> Index Explains: ストリーミングTV </h2> <p> 多くの情報を伝えられる動画広告ですが、複雑である必要はありません。この新しいシリーズでは、複雑なストリーミングTVを分かりやすく解説します。 </p> <a href="https://www.indexexchange.com/jp/series/streaming-tv-jp/" class="read-more" target="_self" > 視聴開始 <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span> </a> </div> </div> </div> </div> </section> </div> <div id="block_319e19b39c293790ef30a6258d8ba8bc" class="block-ie-central-intro ie-white-mood"> <div class="container"> <div class="row justify-content-center"> <div class="col-md-12"> <div class="title-wrap text-center"> <h2 class="title"><p>「Index Exchangeは、実績のあるプログラマティック広告技術において第一線で活躍する企業です。収益と効率性を向上させる革新的な機能を生み出してくれることを期待して、CTVやストリーミング環境はIndexと協働することを決めました。Indexの独自のアプローチや、バイヤスのないエコシステムを実現しようという意欲が、真の透明性と平等なマーケットプレイスの構築につながっています。」</p> </h2> </div> <div class="content text-center"> <h5>タイラー・デニコラ（Tyler DeNicola）</h5> <h5>A+E Networks、副会長プログラマティックレベニュー＆パートナーシップ</h5> </div> </div> </div> </div> </div> <div id="block_d3d9c52ed48ec60b7be9b0f6f991e9fd" class="block-ie-central-intro ie-dark-mode"> <div class="container"> <div class="row justify-content-center"> <div class="col-md-12"> <div class="title-wrap text-center"> <h2 class="title"><p>今すぐ始める</p> </h2> </div> <div class="content text-center"> <p>新しいオーディエンスにリーチし、CTVでROIを向上</p> <p><a class="btn btn-aqua" style="margin-top: 20px" href="https://www.indexexchange.com/jp/contact/" target="_blank" rel="noreferrer noopener">お問い合わせ </a></p> </div> </div> </div> </div> </div> <div id="block_f7a3cc7d4d934e80c9ce21970efe9ee5" class="block-ie-post-articles-gird"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row"> <div class="col-md-12"> <div class="block-header d-flex justify-content-between align-items-center"> <h2 class="title">ストリーミングTVについて詳しく知る </h2><a href="https://www.indexexchange.com/jp/blog/" class="all-articles-link">すべての記事 <span class="icon-arrow-right"></span></a> </div> </div> </div> <div class="row"> <div class="col-md-4 mb-5"> <div class="article-grid bg-white h-100"> <div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Blog-Cover-Photo-1024x450.jpg')"></div> <div class="content"> <div> <div class="article-meta d-flex justify-content-between align-items-center"> <span class="post-tags"> <a href="https://www.indexexchange.com/jp/category/articles-jp/" rel="tag">記事</a> </span> <span class="post-date"> <time datetime="2024年Nov月25日">2024年Nov月25日</time> </span> </div> <div class="article-title"> <h2 class="title"><a href="https://www.indexexchange.com/jp/2024/11/25/curation-transforming-programmatic-advertising/">キュレーションがプログラマティック広告にもたらす変化</a></h2> </div> </div> <div class="entry-content"> <p> 現代の複雑なデジタル業界において、適切なオーディエンスにリーチすることは非常に重要であると同時に、今まで以上に難しくなっています。キュレーションは、プログラマティック広告に、正確で、効率的なアプローチをもたらします。 </p> <a href="https://www.indexexchange.com/jp/2024/11/25/curation-transforming-programmatic-advertising/" class="read-more">詳しく見る<span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> </div> </div> <div class="col-md-4 mb-5"> <div class="article-grid bg-white h-100"> <div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2024/08/MC-10493-0824-Blog-New-Era-of-Live-Event-Advertising-in-Streaming-1-1024x559.jpg')"></div> <div class="content"> <div> <div class="article-meta d-flex justify-content-between align-items-center"> <span class="post-tags"> <a href="https://www.indexexchange.com/jp/category/articles-jp/" rel="tag">記事</a> </span> <span class="post-date"> <time datetime="2024年Aug月14日">2024年Aug月14日</time> </span> </div> <div class="article-title"> <h2 class="title"><a href="https://www.indexexchange.com/jp/2024/08/14/new-era-live-event-advertising-streaming/">ストリーミングにおけるライブ配信広告の新時代</a></h2> </div> </div> <div class="entry-content"> <p> 近年、ライブ配信における広告は大きな変化を遂げています。今後のストリーミングにおける広告の課題について詳しく見ていきましょう。 </p> <a href="https://www.indexexchange.com/jp/2024/08/14/new-era-live-event-advertising-streaming/" class="read-more">詳しく見る<span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> </div> </div> <div class="col-md-4 mb-5"> <div class="article-grid bg-white h-100"> <div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2024/05/MC-9818-0524-Blog-header-image-Plex-content-discovery-QA-5-1024x576.jpg')"></div> <div class="content"> <div> <div class="article-meta d-flex justify-content-between align-items-center"> <span class="post-tags"> <a href="https://www.indexexchange.com/jp/category/articles-jp/" rel="tag">記事</a> </span> <span class="post-date"> <time datetime="2024年May月23日">2024年May月23日</time> </span> </div> <div class="article-title"> <h2 class="title"><a href="https://www.indexexchange.com/jp/2024/05/23/improving_content_discovery_in_streamingtv/">コンテンツディスカバリーを改善する：Plex社インタビュー </a></h2> </div> </div> <div class="entry-content"> <p> コンテンツの量が豊富になった現在、ストリーミングTVの視聴者は選択肢の多さに困惑しています。コンテンツディスカバリーは、ストリーミングプラットフォームで視聴者のエンゲージメントと収益化を改善するための早急な対応策となりつつあります。 </p> <a href="https://www.indexexchange.com/jp/2024/05/23/improving_content_discovery_in_streamingtv/" class="read-more">詳しく見る<span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> </div> </div> </div> </div> </div> <div id="block_31e10bd130a54b4b48d623113f4d063a" class="block-ie-general-content"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row"> <div class="col-md-12"> <div class="block-title"> <h2 class="title"></h2> </div> <div class="block-content"> <p><a href="https://mekanken.com/news/2142/" target="_blank" rel="noopener">¹博報堂ＤＹメディアパートナーズ「メディア定点調査2022」</a></p> <p><a href="https://aja-kk.co.jp/news/1107" target="_blank" rel="noopener">²AJA/SMN/デジタルインファクト調査</a></p> </div> </div> </div> </div> </div> </main> </div> </div> </div> <footer id="colophon" class="site-footer"> <div class="container-fluid"> <div class="row"> <div class="col-12 col-lg order-last order-lg-first" id="footer-menus"> <div class="f-sidebar--left grid grid-cols"> <section id="nav_menu-5" class="widget widget_nav_menu"><h2 class="widget-title">ソリューション</h2><div 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