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data-testid="breadcrumb-category"><a class="_3764f7449fdd83320b98" href="/work-and-careers/leaders">Leaders</a></li></ul><h1 class="_9e3416b7b144f0713cde">How these top female Amazon execs are conquering Australia</h1><p class="_954fa2ebef5f0392b2c8">Women are running three of company’s big growth areas in Australia – the retail juggernaut’s turnover is estimated to reach $6.5 billion this year.</p><figure class="c38fa68eeed3b426ef56 _6f6db0aa612a03c039e8" data-pb-type="im"><picture><source media="(min-width: 1180px)" width="2200" height="1238" srcSet="https://static.ffx.io/images/$zoom_0.2648%2C$multiply_3%2C$ratio_1.777778%2C$width_1059%2C$x_0%2C$y_313/t_crop_custom/c_scale%2Cw_1440/e_sharpen:30%2Cq_88%2Cf_auto/684ee04574d16155d0f4d44b837afe293c61d11a, https://static.ffx.io/images/$zoom_0.2648%2C$multiply_3%2C$ratio_1.777778%2C$width_1059%2C$x_0%2C$y_313/t_crop_custom/c_scale%2Cw_2880/e_sharpen:30%2Cq_52%2Cf_auto/684ee04574d16155d0f4d44b837afe293c61d11a 2x" data-pb-im-config="{"aspectRatio":1.777778,"type":"landscape16x9","width":2200,"urls":["https://static.ffx.io/images/$zoom_0.2648%2C$multiply_3%2C$ratio_1.777778%2C$width_1059%2C$x_0%2C$y_313/t_crop_custom/c_scale%2Cw_1440/e_sharpen:30%2Cq_88%2Cf_auto/684ee04574d16155d0f4d44b837afe293c61d11a"," https://static.ffx.io/images/$zoom_0.2648%2C$multiply_3%2C$ratio_1.777778%2C$width_1059%2C$x_0%2C$y_313/t_crop_custom/c_scale%2Cw_2880/e_sharpen:30%2Cq_52%2Cf_auto/684ee04574d16155d0f4d44b837afe293c61d11a 2x"]}"/><source media="(min-width: 1020px)" width="1259" height="709" srcSet="https://static.ffx.io/images/$zoom_0.2648%2C$multiply_3%2C$ratio_1.777778%2C$width_1059%2C$x_0%2C$y_313/t_crop_custom/c_scale%2Cw_1259%2Cq_88%2Cf_auto/684ee04574d16155d0f4d44b837afe293c61d11a, https://static.ffx.io/images/$zoom_0.2648%2C$multiply_3%2C$ratio_1.777778%2C$width_1059%2C$x_0%2C$y_313/t_crop_custom/c_scale%2Cw_2518%2Cq_52%2Cf_auto/684ee04574d16155d0f4d44b837afe293c61d11a 2x" data-pb-im-config="{"aspectRatio":1.777778,"type":"landscape16x9","width":1259,"urls":["https://static.ffx.io/images/$zoom_0.2648%2C$multiply_3%2C$ratio_1.777778%2C$width_1059%2C$x_0%2C$y_313/t_crop_custom/c_scale%2Cw_1259%2Cq_88%2Cf_auto/684ee04574d16155d0f4d44b837afe293c61d11a"," https://static.ffx.io/images/$zoom_0.2648%2C$multiply_3%2C$ratio_1.777778%2C$width_1059%2C$x_0%2C$y_313/t_crop_custom/c_scale%2Cw_2518%2Cq_52%2Cf_auto/684ee04574d16155d0f4d44b837afe293c61d11a 2x"]}"/><source media="(min-width: 768px)" width="800" height="450" srcSet="https://static.ffx.io/images/$zoom_0.2648%2C$multiply_3%2C$ratio_1.777778%2C$width_1059%2C$x_0%2C$y_313/t_crop_custom/c_scale%2Cw_800%2Cq_88%2Cf_auto/684ee04574d16155d0f4d44b837afe293c61d11a, https://static.ffx.io/images/$zoom_0.2648%2C$multiply_3%2C$ratio_1.777778%2C$width_1059%2C$x_0%2C$y_313/t_crop_custom/c_scale%2Cw_1600%2Cq_52%2Cf_auto/684ee04574d16155d0f4d44b837afe293c61d11a 2x" data-pb-im-config="{"aspectRatio":1.777778,"type":"landscape16x9","width":800,"urls":["https://static.ffx.io/images/$zoom_0.2648%2C$multiply_3%2C$ratio_1.777778%2C$width_1059%2C$x_0%2C$y_313/t_crop_custom/c_scale%2Cw_800%2Cq_88%2Cf_auto/684ee04574d16155d0f4d44b837afe293c61d11a"," https://static.ffx.io/images/$zoom_0.2648%2C$multiply_3%2C$ratio_1.777778%2C$width_1059%2C$x_0%2C$y_313/t_crop_custom/c_scale%2Cw_1600%2Cq_52%2Cf_auto/684ee04574d16155d0f4d44b837afe293c61d11a 2x"]}"/><img alt="" class="c101ad2e6ff325391dc3" data-testid="Image-image" src="https://static.ffx.io/images/$zoom_0.2648%2C$multiply_3%2C$ratio_1.777778%2C$width_1059%2C$x_0%2C$y_313/t_crop_custom/c_scale%2Cw_1440/e_sharpen:30%2Cq_88%2Cf_auto/684ee04574d16155d0f4d44b837afe293c61d11a" srcSet="https://static.ffx.io/images/$zoom_0.2648%2C$multiply_3%2C$ratio_1.777778%2C$width_1059%2C$x_0%2C$y_313/t_crop_custom/c_scale%2Cw_460%2Cq_88%2Cf_auto/684ee04574d16155d0f4d44b837afe293c61d11a, https://static.ffx.io/images/$zoom_0.2648%2C$multiply_3%2C$ratio_1.777778%2C$width_1059%2C$x_0%2C$y_313/t_crop_custom/c_scale%2Cw_920%2Cq_52%2Cf_auto/684ee04574d16155d0f4d44b837afe293c61d11a 2x" sizes="(max-width: 767px) 460px" data-id="684ee04574d16155d0f4d44b837afe293c61d11a" data-pb-im-config="{"aspectRatio":1.777778,"type":"landscape16x9","width":460,"urls":["https://static.ffx.io/images/$zoom_0.2648%2C$multiply_3%2C$ratio_1.777778%2C$width_1059%2C$x_0%2C$y_313/t_crop_custom/c_scale%2Cw_460%2Cq_88%2Cf_auto/684ee04574d16155d0f4d44b837afe293c61d11a"," https://static.ffx.io/images/$zoom_0.2648%2C$multiply_3%2C$ratio_1.777778%2C$width_1059%2C$x_0%2C$y_313/t_crop_custom/c_scale%2Cw_920%2Cq_52%2Cf_auto/684ee04574d16155d0f4d44b837afe293c61d11a 2x"]}" width="460" height="259"/></picture><figcaption class="_80bb118486236bcec2bc"><p>Sandra McNeil (left), Janet Menzies (middle) and Kate Gooden in Sydney. <cite class="_3c0c5a31e2deab9fe7b5">Dominic Lorrimer</cite></p></figcaption></figure></header><section class="ae754da393b38cf0f618"><div class="d5dfe5984973a371f244"><section class="_368ce47922cc50406182" id="endOfArticle"><section class="_79ac355651a627afaf4b"><div class="_0744a0c2b755cec1309d"><span class="_4daa2b7c6a2abbd8337c"><span class="bad9c5476c04fb14be3e" data-testid="AuthorNames"><strong><a class="e8a3a96a1d96e42394a5" data-testid="AuthorURL" href="/by/sally-patten-j7gdj">Sally Patten</a></strong></span><span class="_9d1c61c1b7efcc9b8f44">BOSS editor</span></span></div><section class="_288fb9f2c1f978e951fd"><div class="_4d22830be8e035459d36" data-testid="ArticleTimestamp"><time data-testid="ArticleTimestamp-time">Nov 21, 2024 – 5.00am</time></div><div class="_2a6dc840ff6bc204ff53" data-testid="ArticleTools"><div class="_9f146e4c46884f388d0e"><button aria-describedby="articleToolsLoginTooltip" class="_13dba38c2689588db954 _7cd6d3a619318b4274cf" data-click-outside-ignore="true" data-testid="SaveArticle-button" 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https://static.ffx.io/images/$width_280%2C$height_280/t_crop_fill%2Cq_auto:best%2Cfl_any_format/0fe59bc3835acf6c65e32b2f09fe56376d6e7d18 2x" data-pb-im-config="{"urls":["https://static.ffx.io/images/$width_140%2C$height_140/t_crop_fill%2Cq_auto:best%2Cfl_any_format/0fe59bc3835acf6c65e32b2f09fe56376d6e7d18"," https://static.ffx.io/images/$width_280%2C$height_280/t_crop_fill%2Cq_auto:best%2Cfl_any_format/0fe59bc3835acf6c65e32b2f09fe56376d6e7d18 2x"],"width":140,"aspectRatio":1,"type":"square1x1"}"/><img alt="Sally Patten" class="c101ad2e6ff325391dc3" data-testid="Image-image" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="https://static.ffx.io/images/$width_140%2C$height_140/t_crop_fill%2Cq_auto:best%2Cfl_any_format/0fe59bc3835acf6c65e32b2f09fe56376d6e7d18" srcSet="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7, data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-srcset="https://static.ffx.io/images/$width_140%2C$height_140/t_crop_fill%2Cq_auto:best%2Cfl_any_format/0fe59bc3835acf6c65e32b2f09fe56376d6e7d18, https://static.ffx.io/images/$width_280%2C$height_280/t_crop_fill%2Cq_auto:best%2Cfl_any_format/0fe59bc3835acf6c65e32b2f09fe56376d6e7d18 2x" sizes="(max-width: 767px) 140px" data-id="0fe59bc3835acf6c65e32b2f09fe56376d6e7d18" data-pb-im-config="{"urls":["https://static.ffx.io/images/$width_140%2C$height_140/t_crop_fill%2Cq_auto:best%2Cfl_any_format/0fe59bc3835acf6c65e32b2f09fe56376d6e7d18"," https://static.ffx.io/images/$width_280%2C$height_280/t_crop_fill%2Cq_auto:best%2Cfl_any_format/0fe59bc3835acf6c65e32b2f09fe56376d6e7d18 2x"],"width":140,"aspectRatio":1,"type":"square1x1"}" width="140" height="140"/></picture></figure><span class="_1b861ab323f41ec0b7ca"><strong><a class="a189e4281d1ef17b0b4e" data-testid="AuthorURL" href="/by/sally-patten-j7gdj">Sally Patten</a></strong></span><span class="_502fdc96c2c81588de6d">BOSS editor</span><span class="_528a6daccc86ac482af4">Sally Patten edits BOSS, and writes about workplace issues. She was the financial services editor and personal finance editor of the AFR, The Age and the Sydney Morning Herald. 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& careers","Leaders"],"categoryId":115,"asset":{"about":"Women are running three of company’s big growth areas in Australia – the retail juggernaut’s turnover is estimated to reach $6.5 billion this year.","allowComments":false,"body":"\u003Cp\u003EIn the 12 months to June this year, 7.9 million Australians aged 14 and above shopped on Amazon at least once, up from 6.8 million the year before, data published by research firm Roy Morgan shows.\u003C\u002Fp\u003E\u003Cp\u003EInvestment bank Goldman Sachs estimates that Amazon Australia’s turnover will reach $6.5 billion this year. Meanwhile, the number of products available on the local platform already exceeds 200 million.\u003C\u002Fp\u003E\u003Cp\u003EYet, despite this scale, Australia is internally regarded as an “emerging” market. Established markets include the United States, where Amazon accounts for 37 per cent of all online spending, Europe and Japan.\u003C\u002Fp\u003E\u003Cp\u003ESandra McNeil, Janet Menzies and Kate Gooden are members of Amazon’s 11-strong local senior team, leading the company’s expansion in Australia.\u003C\u002Fp\u003E\u003Cp\u003E “We are still very early in our journey,” says McNeil, director of operations for Australia.\u003C\u002Fp\u003E\u003Cp\u003E“We have so many growth areas,” says Menzies, country manager and a former McKinsey consultant.\u003C\u002Fp\u003E\u003Cp\u003EGooden is responsible for one of those areas, Amazon’s Alexa division. The personal voice assistant is also expanding as the technology giant explores ways to enhance the software’s features.\u003C\u002Fp\u003E\u003Cp\u003EOver time Gooden wants Alexa to be a “personable and proactive” assistant in the home.\u003C\u002Fp\u003E\u003Cp\u003E“[That means] it can do things on your behalf and knows enough about you to know that if you’re asking for a recipe for a Tuesday night dinner, and you’re vegetarian, not to suggest something that includes chicken.”\u003C\u002Fp\u003E\u003Cp\u003EIt all feels like Australia ain’t seen nothin’ yet.\u003C\u002Fp\u003E\u003Ch2\u003EKeys to success\u003C\u002Fh2\u003E\u003Cp\u003EMenzies has been at Amazon for almost four years, most of which she has spent as country manager. Apart from a nine-year stint at McKinsey, Menzies has also worked at medical devices company Cochlear and is a former chief executive of advocacy group Champions of Change. That said, she credits working at McDonald’s as a teenager as formative years. When she was 16, a manager saw potential in her and gave Menzies the job of running a store.\u003C\u002Fp\u003E\u003Cp\u003EFittingly, she says that working for growth companies has been one of the keys to her success - and Menzies recommends others to do the same.\u003C\u002Fp\u003E\u003Cp\u003E“Because you’ll grow with it,” she says.\u003C\u002Fp\u003E\u003Cp\u003E“I’ve been with Amazon for nearly four years. The size of the business is very different from when I joined, and so I’ve grown with it, and I’ll grow with it.\u003C\u002Fp\u003E\u003Cp\u003E“I’m stretched every day because I’m not running the same business,” she says.\u003C\u002Fp\u003E\u003Cx-placeholder id=\"90939ba61b722309032eb1ce0db96fc92c026932\"\u003E\u003C\u002Fx-placeholder\u003E\u003Cp\u003E“We opened [a] fulfillment centre for larger items the other day. The team came from another fulfillment centre. They had never launched one before. So they came in, and have seen what takes to launch one.\u003C\u002Fp\u003E\u003Cp\u003E“They’ve seen it when it’s been empty. They’ve seen it when it only processes a few 1000 units a day, and they’re going to be there over the peak period where it will get much closer to its mechanical capacity. That’s an interesting leadership opportunity,” Menzies says.\u003C\u002Fp\u003E\u003Cp\u003E“If you’re working in a place that’s growing, you are always solving new problems. That’s what’s cool about Amazon. You’re never going to run out of problems to solve,” Menzies says.\u003C\u002Fp\u003E\u003Cp\u003EMcNeil has been at Amazon – which earlier this month said it \u003Cx-placeholder id=\"f6acaad3c13e96a93affa8dafdd81239dd468e3a\"\u003E\u003C\u002Fx-placeholder\u003E – for four and half years but only moved to the Australian business in June last year. Born and raised in Germany to an American father and a German mother, and having moved location several times during her career, McNeil most recently worked for Amazon in Dallas.\u003C\u002Fp\u003E\u003Cp\u003EMcNeil says having mentors, both formal and informal, from a young age has helped her career.\u003C\u002Fp\u003E\u003Cp\u003E“Since the start of my career, I’ve always had mentors. That has really given me the self-confidence to view myself as a change agent,” she tells BOSS.\u003C\u002Fp\u003E\u003Cp\u003EAt the same time, McNeil’s willingness to move locations has broadened her experience. She has relocated 13 times and has lived in Shanghai in China and Frankfurt in Germany as well as several cities in the US.\u003C\u002Fp\u003E\u003Ch2\u003E‘You’re wasted doing what you’re doing now’\u003C\u002Fh2\u003E\u003Cp\u003EGooden also points to a series of mentors and champions who have helped her.\u003C\u002Fp\u003E\u003Cp\u003E“The most pivotal was probably a manager I had at (media company) Time, Inc. He said: ‘You’re wasted doing what you’re doing now. I think you should be a product manager.’”\u003C\u002Fp\u003E\u003Cp\u003E“I had been uploading content. He said, ‘You’ve got a great strategic view. I think you’d be really great taking something and creating. [And it will be] a better tech experience.’”\u003C\u002Fp\u003E\u003Cp\u003EAll three leaders attribute the success of Amazon, at least in part, to unique business processes.\u003C\u002Fp\u003E\u003Cp\u003EMcNeil cites a decision-making framework that pushes decisions down the corporate ladder as far as possible.\u003C\u002Fp\u003E\u003Cp\u003EDecisions are categorised as either “one-door” or “two-door”.\u003C\u002Fp\u003E\u003Cp\u003EIn the case of the latter, if the decision turns out to be wrong, the person is able to walk easily through another door. In other words, the decision can be reversed without significant consequences. Staff at all levels are encouraged to make such decisions.\u003C\u002Fp\u003E\u003Cp\u003EOne-door decisions are less easily reversed and tend to be taken by more senior managers.\u003C\u002Fp\u003E\u003Cp\u003EMoney is pouring into McNeil’s business, a sign that the company expects rapid growth to continue. The company has earmarked more than $1.6 billion for investment in five warehouses opening in 2024 and 2025.\u003C\u002Fp\u003E\u003Cp\u003ELast mile delivery is notoriously expensive in the online distribution world. McNeil is adamant that having different delivery channels is key to success. In Australia, Amazon has delivery service partners, usually small businesses that drive Amazon-branded vans, as well as Amazon Flex, which operates like Uber. Private drivers sign up for blocks of time that suit them to deliver goods.\u003C\u002Fp\u003E\u003Cx-placeholder id=\"7f7b73e59bee02ffd0db3c961b297aebc4eaa8ec\"\u003E\u003C\u002Fx-placeholder\u003E\u003Cp\u003E“The different channels of delivery provide the flexibility for us to offer what’s the most appropriate in the different zip [post] codes,” McNeil says. In Manhattan, Amazon also arranges deliveries on foot and bicycle, while it is expanding the number of US cities offering drone delivery. Not that drones are on the cards for Australia, yet.\u003C\u002Fp\u003E\u003Cp\u003EMenzies points to the way in which Amazon works backwards when introducing a major new service or innovation as a point of difference.\u003C\u002Fp\u003E\u003Cp\u003EAmazon, which is valued at US$2.1 trillion ($3.2 trillion), starts with a press release, which ensures that before a launch, all the details of the new service or innovation are carefully mapped out. Once the release has been agreed – and it may change over time depending on Amazon’s ability to deliver – the manager in charge of the launch has a clear understanding of the goals and will report back to a broader team regularly.\u003C\u002Fp\u003E\u003Cp\u003EReview meetings will occur regularly. Rather than distributing materials beforehand, reading materials will be brought to the meeting and everyone will be given a prescribed amount of time to read them.\u003C\u002Fp\u003E\u003Cp\u003E“The concept is there’s no expectation that I’ve read [the document beforehand]. It’s the respect for all of us to learn together. We don’t start until the last person’s finished reading,” Menzies says.\u003C\u002Fp\u003E\u003Cp\u003EIf there is a point of tension, it will be marked as a “hotly debated topic”. The owner of the launch will detail both sides of the argument so it can be discussed.\u003C\u002Fp\u003E\u003Cx-placeholder id=\"0cb26680e67883608e10c93e55434b38652d2cf3\"\u003E\u003C\u002Fx-placeholder\u003E\u003Cp\u003E“That is very different to other places I’ve worked,” Menzies says.\u003C\u002Fp\u003E\u003Cp\u003E“Often [in organisations], you’re looking at recommendations. What’s really great, from my point of view, is when people bring [up] a hot debate, you actually can’t tell who’s on what side. Sometimes you can tell, but often it’s a good old-fashioned sifting through the facts to come up with the best decision.”\u003C\u002Fp\u003E\u003Cp\u003EFurther, decisions are taken quickly – in the meeting.\u003C\u002Fp\u003E\u003Cp\u003E“When I first started working at Amazon, someone would bring a debate, and I would be saying, ‘You want me to make that decision right now?’\u003C\u002Fp\u003E\u003Cp\u003E“It was quite astounding [to me] that when we have just enough facts, we make the decision. We really don’t hesitate. That’s why [the process] moves things forward,” Menzies says.\u003C\u002Fp\u003E\u003Cx-placeholder id=\"b8f501c8f75de40eb3553f127f3b58b108b0c34f\"\u003E\u003C\u002Fx-placeholder\u003E\u003Cp\u003EGooden, a former journalist, has been at Amazon for almost six years. She is in charge of the Alexa personal assistant that is available on a variety of devices, such as Amazon Fire TV, \u003Cx-placeholder id=\"3cf128f85f58f501eed14e4ca91f4e5fa831a750\"\u003E\u003C\u002Fx-placeholder\u003E and Kindle e-readers.\u003C\u002Fp\u003E\u003Cp\u003EGooden is also a fan of the practice where executives are given time at the beginning of meetings to read through materials.\u003C\u002Fp\u003E\u003Cp\u003E“I really love that because I can come in and know absolutely nothing about topic X, and then get to the end of the [document] and have enough of an understanding to be able to make a decision, or feed in [to a decision] from an Alexa point of view. I thrive on that kind of structure, and the way that things are focused around goals,” Gooden says.\u003C\u002Fp\u003E\u003Cp\u003EOne of Gooden’s ambitions is that customers can have a long, natural conversation with Alexa. “We always work in a three-year plan. 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