New ways brands can stand out on YouTube

<!DOCTYPE html> <html class="no-js glue-flexbox keyword-blog" lang="en-us" data-locale="en-us"> <head> <meta charset="utf-8" /> <meta http-equiv="X-UA-Compatible" content="IE=edge" /> <title>New ways brands can stand out on YouTube</title> <meta name="viewport" content="width=device-width, initial-scale=1.0, user-scalable=1.0, minimum-scale=1.0" /> <meta name="optimize_experiments" content="[]">  <meta name="description" content="An overview of the new ways brands can stand out and make valuable connections on YouTube, including on Shorts and with creators."/> <meta name="keywords" content="None"/> <meta name="article-author" content="Melissa Hsieh Nikolic"/> <meta name="robots" content="max-image-preview:large">  <meta property="og:type" content="article" /> <meta property="og:title" content="Increasing the power of engagement and creators on YouTube"/> <meta property="og:description" content="An overview of the new ways brands can stand out and make valuable connections on YouTube, including on Shorts and with creators." /> <meta property="og:image" content="https://blog.google/static/blogv2/images/google-1000x1000.png?version=pr20241113-1756" /> <meta property="og:site_name" content="Google" /> <meta property="og:url" content="https://blog.google/products/ads-commerce/youtube-brand-engagement-shorts-creators/" /> <meta property="article:publisher" content="https://www.facebook.com/Google/" /> <meta property="article:published_time" content="2024-11-13" />  <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:url" content="https://blog.google/products/ads-commerce/youtube-brand-engagement-shorts-creators/" /> <meta name="twitter:title" content="Increasing the power of engagement and creators on YouTube"/> <meta name="twitter:description" content="An overview of the new ways brands can stand out and make valuable connections on YouTube, including on Shorts and with creators." /> <meta name="twitter:image:src" content="https://blog.google/static/blogv2/images/google-1000x1000.png?version=pr20241113-1756" /> <meta name="twitter:site" content="@google" /> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "NewsArticle", "mainEntityOfPage": "https://blog.google/products/ads-commerce/youtube-brand-engagement-shorts-creators/", "headline": "Increasing the power of engagement and creators on YouTube", "datePublished": "2024-11-13T17:00:00+00:00", "dateModified": "2024-11-13T17:00:01.358618+00:00", "description": "An overview of the new ways brands can stand out and make valuable connections on YouTube, including on Shorts and with creators.", "author": { "@type": "Person", "name": "Melissa Hsieh Nikolic" }, "publisher": { "@type": "Organization", "name": "Google", "logo": { "@type": "ImageObject", "url": "https://blog.google/static/blogv2/images/google-1000x1000.png?version=pr20241113-1756", "width": "200", "height": "200" } }, "image": { "@type": "ImageObject", "url": "https://blog.google/static/blogv2/images/google-1000x1000.png?version=pr20241113-1756", "width": "1440", "height": "810" }, "speakable": { "@type": "SpeakableSpecification" } } </script> <link rel="preconnect" href="https://fonts.googleapis.com"> <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin> <link rel="stylesheet" type="text/css" href="/static/keyword/css/blog/index.min.css?version=pr20241113-1756" /> <link rel="stylesheet" href="https://fonts.googleapis.com/css?family=Google+Sans:400,500,600,700|Product+Sans:400&display=swap&lang=en"> <link href="https://fonts.googleapis.com/css2?family=Noto+Color+Emoji&display=swap" rel="stylesheet"> <link href="https://www.gstatic.com/glue/cookienotificationbar/cookienotificationbar.min.css" rel="stylesheet"> <link rel="stylesheet" type="text/css" href="/static/keyword/css/print/index.min.css?version=pr20241113-1756" media="print" /> <link rel="canonical" href="https://blog.google/products/ads-commerce/youtube-brand-engagement-shorts-creators/"/> <link href="/favicon.ico" rel="icon"> <link href="/static/blogv2/images/apple-touch-icon.png?version=pr20241113-1756" rel="apple-touch-icon"> <meta property="gtm-tag" content="GTM-TRV24V">  <script> let trustedTypePolicy = { createHTML: (str) => str, createScript: (str) => str, createScriptURL: (url) => url }; if (window.trustedTypes && window.trustedTypes.createPolicy) { const safeScriptDomains = [ 'blob:', '/static/blogv2/', '/static/keyword/', '/static/youtube/', '/static/blog_youtube/', '//cdn.ampproject.org/', '//googleads.g.doubleclick.net', '//survey.g.doubleclick.net', '//www.google-analytics.com/', '//www.google.com', '//www.googletagmanager.com', '//www.gstatic.com', '//www.youtube.com', '//youtube.googleapis.com', ]; const safeScripts = [ 'google_tag_manager[""]', '(function anonymous(' ]; trustedTypePolicy = window.trustedTypes.createPolicy('default', { /* Enable create HTML */ createHTML: (str) => { return str }, /* Enable script creation */ createScript: (str) => { const safeScriptString = safeScripts.find( (safeScript) => str.includes(safeScript) ); if (!safeScriptString) { console.warn( `unsafe createScript: "${str}"` ); } return str; }, /* Allow for safe domains only */ createScriptURL: (url) => { const safeDomainsUrl = safeScriptDomains.find( (safeDomain) => url.includes(safeDomain) ); if (!safeDomainsUrl && !url.startsWith(window.location.origin)) { console.warn( `Unsafe createScriptURL: "${url}"` ); } return url; }, }); } window.trustedTypePolicy = trustedTypePolicy; </script> </head> <body class="template-articlepage keyword-blog"> <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-TRV24V" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <div class="data-layer-init-data" data-analytics=' { "event": "dataLayer_initialized", "page_name": "New ways brands can stand out on YouTube", "experiments": "undefined", "locale": "en-us", "page_type": "blogv2 | article page", "primary_tag": "products - google ads", "secondary_tags": "undefined", "landing_page_tags": "undefined", "article_name": "Increasing the power of engagement and creators on YouTube", "author_name": "Melissa Hsieh Nikolic", "publish_date": "2024-11-13|17:00", "hero_media": "none", "special_hero": "undefined", "days_since_published": "9", "content_category": "Products - Google Ads", "word_count": "long 600+", "has_audio": "no", "has_video": "yes" }'> </div> <div class="page-analytics-data" data-analytics=' { "event": "pageview", "slug": "youtube-brand-engagement-shorts-creators", "contentType": "blogv2 | article page", "author": "melissa hsieh nikolic", "primaryTag": "products - google ads", "secondaryTags": "", "publishDate": "2024-11-13|17:00", "tags": "", "wordCount": "long 600+", "contentCategory": "Announcement", "heroMedia": "none", }'> </div> <script type="text/javascript"> (function() { var dataLayerInitElement = document.querySelector('.data-layer-init-data'); var dataLayerObject = JSON.parse( dataLayerInitElement.getAttribute('data-analytics') ); // Change undefined strings to primitive value undefined. Object.entries(dataLayerObject).forEach(([key, value]) => { dataLayerObject[key] = value === 'undefined' ? undefined : value; }); if (!window['dataLayer']) { window['dataLayer'] = []; } window['dataLayer'].push(dataLayerObject); }()); </script> <script type="text/javascript"> (function() { var elem_ = document.querySelector('.page-analytics-data'); var scrubObject = { 'event': 'scrubbedUrl', 'url': getScrubbedUrl() }; var baseAnalyticsObject = JSON.parse( elem_.getAttribute('data-analytics').replace(/,(?=[^,]*$)/, '') ); function getScrubbedUrl() { const urlParams = location.href.split('?'); const hostPathUrl = urlParams[0]; if(urlParams.length === 1) return hostPathUrl; try { const searchParams = urlParams[1].split('&'); const utmParams = searchParams.filter(param => param.startsWith('utm') || param.startsWith('query')).join('&'); if(!utmParams.length) return hostPathUrl; return `${hostPathUrl}?${utmParams}`; } catch(error) { console.error('scrubbed Url error =>', e); } return hostPathUrl; } function handlePublishDate(dataObj) { var publishDate = dataObj['publishDate']; if (typeof publishDate !== 'undefined') { var oneDay = 24*60*60*1000; var dateParts = publishDate.split('|'); var pubDay = new Date(dateParts[0]); var today = new Date(); var daysSince = Math.round((today - pubDay) / oneDay); dataObj['daysSincePublished'] = daysSince.toString(); } pushData(dataObj); } function pushData(analyticsEvent) { if (!window['dataLayer']) { window['dataLayer'] = []; } window['dataLayer'].push(analyticsEvent); const globalKWDimenssions = Object.assign({}, analyticsEvent); if(globalKWDimenssions['event']) { delete globalKWDimenssions['event']; } window['globalKWCustomDimensions'] = globalKWDimenssions; } pushData(scrubObject); handlePublishDate(baseAnalyticsObject); }()); </script> <div class="surveys"> <uni-feedback-survey-controller> <div id="feedback-surveys-json" style="display: none;" data-static-icons='{ "close": "/static/blogv2/images/icons.svg?version=pr20241113-1756#mi-close" }' > [{"model": "blogsurvey.survey", "pk": 5, "fields": {"name": "Sentiment Change - All Articles - Nov 2024", "survey_id": "sentiment-change-all-articles-nov-2024_241031", "scroll_depth_trigger": 75, "previous_survey": null, "display_rate": 50, "thank_message": "Thank you!", "thank_emoji": "✅", "questions": "[{\"id\": \"c32a4772-5575-4985-814a-afd8d15d5d6d\", \"type\": \"simple_question\", \"value\": {\"question\": \"After reading this article, how has your perception of Google changed?\", \"responses\": [{\"id\": \"cb111cda-60ba-4ac5-8260-17c5326e485b\", \"type\": \"item\", \"value\": \"Gotten better\"}, {\"id\": \"d8864abb-689a-4b52-b021-449af0b0a7c6\", \"type\": \"item\", \"value\": \"Gotten worse\"}, {\"id\": \"f169d98d-1731-4efc-be90-3cd379a2a63e\", \"type\": \"item\", \"value\": \"Stayed the same\"}, {\"id\": \"701d8c63-affe-4f44-85f0-71538a310d65\", \"type\": \"item\", \"value\": \"Don't know\"}]}}]", "target_article_pages": true}}] </div> </uni-feedback-survey-controller> </div> <div class="uni-header-content-pusher"></div> <header class="uni-header h-u-box-shadow-2" data-component="uni-header"> <div class="uni-header__hamburguer-wrapper uni-header__hamburguer-wrapper--hide"> <button class="uni-header__hamburguer-button"> <svg class="h-c-header__hamburger-img h-c-header__hamburger-img--standard events-off" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#h-burger"></use> </svg> </button> </div> <div class="uni-header__sitespace" site="Google Ads & Commerce"> <figure class="uni-header__logo-google uni-header__logo-google--sitespace" title="Google" tabindex="-1"> <svg aria-label="Google" role="img" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#h-color-google-logo"></use> </svg> </figure> <div class="uni-header__site-title"> <a class="uni-header__sitespace-text " href="https://www.blog.google/products/ads-commerce/" target= "_self" data-analytics="{ "category": "navigation", "action": "header", "label": "navlink: home" }"> Ads & Commerce Blog </a> </div> </div> <div class="uni-article-progress-bar slide-up" data-component="uni-progress-bar" aria-valuemin="0" aria-valuemax="100" aria-valuenow="0" aria-hidden="true" tab-index="-1" role="progressbar"> <div class="uni-article-progress-bar__title uni-article-progress-bar__ellipsis"> Increasing the power of engagement and creators on YouTube </div> <div class="uni-article-progress-bar__social" aria-hidden="true" data-analytics-module='{ "module_name": "Progress Bar", "section_header": "Increasing the power of engagement and creators on YouTube" }' > <div class ="uni-social-share " data-component="uni-social-share-dropdown" > <a aria-label="Share" class="uni-social-share__trigger" role="button" tabindex="0" aria-expanded="false" data-analytics='{ "event": "page interaction", "category": "progress bar", "action": "menu", "label": "label" }'> <svg aria-hidden="true" class="h-c-icon h-c-icon--color-text" title="Share" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-share"></use> </svg> <div class="uni-social-share__button">Share</div> </a> <div class="uni-social-share__dialog uni-social-share__content " aria-labelledby="social-share-icon"> <a aria-label="Share on Twitter" class="article-share__link-text uni-click-tracker" href="https://twitter.com/intent/tweet?text=Increasing%20the%20power%20of%20engagement%20and%20creators%20on%20YouTube%20%40google&url=https://blog.google/products/ads-commerce/youtube-brand-engagement-shorts-creators/" target="_blank" data-analytics='{ "event": "page interaction", "category": "progress bar", "action": "share - progress bar", "label": "twitter" }' data-ga4-method="twitter"> <svg aria-hidden="true" class="h-c-icon h-c-icon--social h-c-icon--30px" viewBox="0 0 30 30" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-twitter"></use> </svg> <div class="article-share__title">Twitter</div> </a> <a aria-label="Share on Facebook" class="article-share__link-text uni-click-tracker" href="https://www.facebook.com/sharer/sharer.php?caption=Increasing%20the%20power%20of%20engagement%20and%20creators%20on%20YouTube&u=https://blog.google/products/ads-commerce/youtube-brand-engagement-shorts-creators/" target="_blank" data-analytics='{ "event": "page interaction", "category": "progress bar", "action": "share - progress bar", "label": "facebook" }' data-ga4-method="facebook"> <svg aria-hidden="true" class="h-c-icon h-c-icon--social h-c-icon--30px" viewBox="0 0 30 30" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-facebook"></use> </svg> <div class="article-share__title">Facebook</div> </a> <a aria-label="Share on LinkedIn" class="article-share__link-text uni-click-tracker" href="https://www.linkedin.com/shareArticle?mini=true&url=https://blog.google/products/ads-commerce/youtube-brand-engagement-shorts-creators/&title=Increasing%20the%20power%20of%20engagement%20and%20creators%20on%20YouTube" target="_blank" data-analytics='{ "event": "page interaction", "category": "progress bar", "action": "share - progress bar", "label": "linkedin" }' data-ga4-method="linkedin"> <svg aria-hidden="true" class="h-c-icon h-c-icon--social h-c-icon--30px" viewBox="0 0 30 30" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-linkedin"></use> </svg> <div class="article-share__title">LinkedIn</div> </a> <a aria-label="Share with Email" class="article-share__link-text uni-click-tracker article-share__email" href="mailto:?subject=Increasing%20the%20power%20of%20engagement%20and%20creators%20on%20YouTube&body=Check out this article on the Keyword:%0A%0AIncreasing%20the%20power%20of%20engagement%20and%20creators%20on%20YouTube%0A%0AAn overview of the new ways brands can stand out and make valuable connections on YouTube, including on Shorts and with creators.%0A%0Ahttps://blog.google/products/ads-commerce/youtube-brand-engagement-shorts-creators/" target="_blank" data-analytics='{ "event": "page interaction", "category": "progress bar", "action": "share - progress bar", "label": "email" }' data-ga4-method="email"> <svg aria-hidden="true" class="h-c-icon h-c-icon--social h-c-icon--30px" viewBox="0 0 30 30" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-mail"></use> </svg> <div class="article-share__title">Mail</div> </a> <div class="copy-link uni-copy-share uni-click-tracker" data-component="uni-copy-popup-component" data-analytics='{ "event": "page interaction", "category": "progress bar", "action": "share - progress bar", "label": "copy" }' data-ga4-analytics-share-copy-link data-ga4-method="Copy link"> <button class="copy-link__trigger copy-link__trigger-text" data-ga4-method="Copy link" title="Copy link"> <svg class="h-c-icon h-c-icon--color-text" role="presentation" title="Copy link" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-link"></use> </svg> <div class="copy-link__title">Copy link</div> </button> <div class="copy-link__dialog copy-link__content" uni-options='{"copyTextButton": "COPIED TO CLIPBOARD"}' aria-hidden="true" tabindex="-1"> <input class="h-c-copy copy-link__url" value="https://blog.google/products/ads-commerce/youtube-brand-engagement-shorts-creators/" id="copy-link" readonly="readonly" type="text"/> <div class="copy-link__copy-message" role="status"></div> </div> </div> </div> </div> </div> <div class="uni-article-progress-bar__indicator hide-progress-bar"></div> </div> <script type="application/json" data-catalog-id="search-bar"> { "find_an_article": "Find an article...", "rss_link": "/rss/", "rss_feed": "RSS feed", "press_corner": "Press corner", "press_corner_slug": "press/", "secondary_menu": "Secondary menu", "search": "Search", "submit": "Submit", "close": "Close", "execute_search": "Execute search", "dismiss_search": "Dismiss search", "suggested_results_for": "[[number]] suggested results for [[query_term]]", "by_string": "By", "conjunction_symbol": "\u0026" } </script> <uni-search-bar class="uni-search-bar" site-id="2" data-static-icons='{ "clear": "/static/blogv2/images/icons.svg?version=pr20241113-1756#mi-clear", "more_vert": "/static/blogv2/images/icons.svg?version=pr20241113-1756#mi-more-vert", "rss_feed": "/static/blogv2/images/icons.svg?version=pr20241113-1756#mi-rss-feed", "search": "/static/blogv2/images/icons.svg?version=pr20241113-1756#mi-search" }' > </uni-search-bar> </header> <div class="loader-mask"> <div class="loader-mask__loader"></div> </div> <main id="jump-content" class="site-content" tabindex="-1"> <article class="uni-article-wrapper"> <section class="article-hero"> <div class="article-hero__container"> <div class="article-hero__primary-tag__col" data-analytics-module='{ "module_name": "Article Hero", "section_header": "Increasing the power of engagement and creators on YouTube" }'> <a class="h-u-mb-std article-hero__primary-tag article-hero__primary-tag--link data-analytics-onclick" href="https://blog.google/products/ads-commerce/" data-analytics='{ "category" : "landing page lead", "action" : "eyebrow topic link", "label" : "product Google Ads" }' data-ga4-analytics-eyebrow-click='{ "link_text": "Google Ads", "link_url": "https://blog.google/products/ads-commerce/", "link_type": "internal" }' data-ga4-analytics-landing-lead='{ "event": "landing_page_lead", "link_text": "Google Ads" }' > <p class="h-c-eyebrow article-hero__primary-tag--link__text">Google Ads</p> </a> </div> <h1 class="article-hero__h1">Increasing the power of engagement and creators on YouTube</h1> </div> </section> <div class="article-meta__author-container" data-analytics-module='{ "module_name": "Hero Menu", "section_header": "Increasing the power of engagement and creators on YouTube" }'> <div class="article-meta__author-wrapper"> <div class="article-meta__abstract"> <div class="article-meta__abstract-aside"> <div class="article-meta__published-wrapper"> <p class="article-meta__published-at uni-body--small">Nov 13, 2024</p> <span aria-hidden="true" class="article-meta__separator">·</span> <p class="article-meta__read-time uni-body--small" data-reading-time-render>[[read-time]] min read</p> </div> <div class ="uni-social-share uni-social-share--mobile" data-component="uni-social-share-dropdown" > <a aria-label="Share" class="uni-social-share__trigger" role="button" tabindex="0" aria-expanded="false" data-analytics='{ "event": "page interaction", "category": "social", "action": "menu", "label": "label" }'> <svg aria-hidden="true" class="h-c-icon h-c-icon--color-text" title="Share" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-share"></use> </svg> <div class="uni-social-share__button">Share</div> </a> <div class="uni-social-share__dialog uni-social-share__content " aria-labelledby="social-share-icon"> <a aria-label="Share on Twitter" class="article-share__link-text uni-click-tracker" href="https://twitter.com/intent/tweet?text=Increasing%20the%20power%20of%20engagement%20and%20creators%20on%20YouTube%20%40google&url=https://blog.google/products/ads-commerce/youtube-brand-engagement-shorts-creators/" target="_blank" data-analytics='{ "event": "page interaction", "category": "social", "action": "share", "label": "twitter" }' data-ga4-method="twitter"> <svg aria-hidden="true" class="h-c-icon h-c-icon--social h-c-icon--30px" viewBox="0 0 30 30" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-twitter"></use> </svg> <div class="article-share__title">Twitter</div> </a> <a aria-label="Share on Facebook" class="article-share__link-text uni-click-tracker" href="https://www.facebook.com/sharer/sharer.php?caption=Increasing%20the%20power%20of%20engagement%20and%20creators%20on%20YouTube&u=https://blog.google/products/ads-commerce/youtube-brand-engagement-shorts-creators/" target="_blank" data-analytics='{ "event": "page interaction", "category": "social", "action": "share", "label": "facebook" }' data-ga4-method="facebook"> <svg aria-hidden="true" class="h-c-icon h-c-icon--social h-c-icon--30px" viewBox="0 0 30 30" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-facebook"></use> </svg> <div class="article-share__title">Facebook</div> </a> <a aria-label="Share on LinkedIn" class="article-share__link-text uni-click-tracker" href="https://www.linkedin.com/shareArticle?mini=true&url=https://blog.google/products/ads-commerce/youtube-brand-engagement-shorts-creators/&title=Increasing%20the%20power%20of%20engagement%20and%20creators%20on%20YouTube" target="_blank" data-analytics='{ "event": "page interaction", "category": "social", "action": "share", "label": "linkedin" }' data-ga4-method="linkedin"> <svg aria-hidden="true" class="h-c-icon h-c-icon--social h-c-icon--30px" viewBox="0 0 30 30" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-linkedin"></use> </svg> <div class="article-share__title">LinkedIn</div> </a> <a aria-label="Share with Email" class="article-share__link-text uni-click-tracker article-share__email" href="mailto:?subject=Increasing%20the%20power%20of%20engagement%20and%20creators%20on%20YouTube&body=Check out this article on the Keyword:%0A%0AIncreasing%20the%20power%20of%20engagement%20and%20creators%20on%20YouTube%0A%0AAn overview of the new ways brands can stand out and make valuable connections on YouTube, including on Shorts and with creators.%0A%0Ahttps://blog.google/products/ads-commerce/youtube-brand-engagement-shorts-creators/" target="_blank" data-analytics='{ "event": "page interaction", "category": "social", "action": "share", "label": "email" }' data-ga4-method="email"> <svg aria-hidden="true" class="h-c-icon h-c-icon--social h-c-icon--30px" viewBox="0 0 30 30" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-mail"></use> </svg> <div class="article-share__title">Mail</div> </a> <div class="copy-link uni-copy-share uni-click-tracker" data-component="uni-copy-popup-component" data-analytics='{ "event": "page interaction", "category": "social", "action": "share", "label": "copy" }' data-ga4-analytics-share-copy-link data-ga4-method="Copy link"> <button class="copy-link__trigger copy-link__trigger-text" data-ga4-method="Copy link" title="Copy link"> <svg class="h-c-icon h-c-icon--color-text" role="presentation" title="Copy link" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-link"></use> </svg> <div class="copy-link__title">Copy link</div> </button> <div class="copy-link__dialog copy-link__content" uni-options='{"copyTextButton": "COPIED TO CLIPBOARD"}' aria-hidden="true" tabindex="-1"> <input class="h-c-copy copy-link__url" value="https://blog.google/products/ads-commerce/youtube-brand-engagement-shorts-creators/" id="copy-link" readonly="readonly" type="text"/> <div class="copy-link__copy-message" role="status"></div> </div> </div> </div> </div> </div> <p class="article-meta__abstract-text uni-body--large"> Even though today’s digital landscape is increasingly complex, reaching your audience doesn’t have to be. Today, we’re announcing a suite of new ways for your brand to stand out and make valuable connections on YouTube, including on Shorts and with YouTube creators. </p> </div> </div> <div class="article-meta__container"> <div class="article-meta__content"> <div class="article-meta__author"> <figure class="article-meta__author-photo"> <picture> <source media="(max-resolution: 1.5dppx)" sizes="122px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Melissa_Headshot.max-122x92.format-webp.webp 122w"> <source media="(min-resolution: 1.5dppx)" sizes="244px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Melissa_Headshot.max-244x184.format-webp.webp 244w"> <img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Melissa_Headshot.max-244x184.format-webp.webp" alt="Melissa_Headshot.jpg" sizes=" 122px, 244px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Melissa_Headshot.max-122x92.format-webp.webp 122w, https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Melissa_Headshot.max-244x184.format-webp.webp 244w" data-target="image" loading="lazy" > </picture> </figure> <div class="article-meta__author-info"> <div class="article-meta__author-name">Melissa Hsieh Nikolic</div> <div class="article-meta__author-title"> Director, Product Management, YouTube Ads </div> </div> </div> </div> <div class="article-share__wrapper" data-analytics-module='{ "module_name": "Hero Share", "section_header": "Increasing the power of engagement and creators on YouTube" }'> <div class ="uni-social-share uni-social-share--desktop" data-component="uni-social-share-dropdown" > <a aria-label="Share" class="uni-social-share__trigger" role="button" tabindex="0" aria-expanded="false" data-analytics='{ "event": "page interaction", "category": "social", "action": "menu", "label": "label" }'> <svg aria-hidden="true" class="h-c-icon h-c-icon--color-text" title="Share" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-share"></use> </svg> <div class="uni-social-share__button">Share</div> </a> <div class="uni-social-share__dialog uni-social-share__content " aria-labelledby="social-share-icon"> <a aria-label="Share on Twitter" class="article-share__link-text uni-click-tracker" href="https://twitter.com/intent/tweet?text=Increasing%20the%20power%20of%20engagement%20and%20creators%20on%20YouTube%20%40google&url=https://blog.google/products/ads-commerce/youtube-brand-engagement-shorts-creators/" target="_blank" data-analytics='{ "event": "page interaction", "category": "social", "action": "share", "label": "twitter" }' data-ga4-method="twitter"> <svg aria-hidden="true" class="h-c-icon h-c-icon--social h-c-icon--30px" viewBox="0 0 30 30" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-twitter"></use> </svg> <div class="article-share__title">Twitter</div> </a> <a aria-label="Share on Facebook" class="article-share__link-text uni-click-tracker" href="https://www.facebook.com/sharer/sharer.php?caption=Increasing%20the%20power%20of%20engagement%20and%20creators%20on%20YouTube&u=https://blog.google/products/ads-commerce/youtube-brand-engagement-shorts-creators/" target="_blank" data-analytics='{ "event": "page interaction", "category": "social", "action": "share", "label": "facebook" }' data-ga4-method="facebook"> <svg aria-hidden="true" class="h-c-icon h-c-icon--social h-c-icon--30px" viewBox="0 0 30 30" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-facebook"></use> </svg> <div class="article-share__title">Facebook</div> </a> <a aria-label="Share on LinkedIn" class="article-share__link-text uni-click-tracker" href="https://www.linkedin.com/shareArticle?mini=true&url=https://blog.google/products/ads-commerce/youtube-brand-engagement-shorts-creators/&title=Increasing%20the%20power%20of%20engagement%20and%20creators%20on%20YouTube" target="_blank" data-analytics='{ "event": "page interaction", "category": "social", "action": "share", "label": "linkedin" }' data-ga4-method="linkedin"> <svg aria-hidden="true" class="h-c-icon h-c-icon--social h-c-icon--30px" viewBox="0 0 30 30" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-linkedin"></use> </svg> <div class="article-share__title">LinkedIn</div> </a> <a aria-label="Share with Email" class="article-share__link-text uni-click-tracker article-share__email" href="mailto:?subject=Increasing%20the%20power%20of%20engagement%20and%20creators%20on%20YouTube&body=Check out this article on the Keyword:%0A%0AIncreasing%20the%20power%20of%20engagement%20and%20creators%20on%20YouTube%0A%0AAn overview of the new ways brands can stand out and make valuable connections on YouTube, including on Shorts and with creators.%0A%0Ahttps://blog.google/products/ads-commerce/youtube-brand-engagement-shorts-creators/" target="_blank" data-analytics='{ "event": "page interaction", "category": "social", "action": "share", "label": "email" }' data-ga4-method="email"> <svg aria-hidden="true" class="h-c-icon h-c-icon--social h-c-icon--30px" viewBox="0 0 30 30" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-mail"></use> </svg> <div class="article-share__title">Mail</div> </a> <div class="copy-link uni-copy-share uni-click-tracker" data-component="uni-copy-popup-component" data-analytics='{ "event": "page interaction", "category": "social", "action": "share", "label": "copy" }' data-ga4-analytics-share-copy-link data-ga4-method="Copy link"> <button class="copy-link__trigger copy-link__trigger-text" data-ga4-method="Copy link" title="Copy link"> <svg class="h-c-icon h-c-icon--color-text" role="presentation" title="Copy link" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-link"></use> </svg> <div class="copy-link__title">Copy link</div> </button> <div class="copy-link__dialog copy-link__content" uni-options='{"copyTextButton": "COPIED TO CLIPBOARD"}' aria-hidden="true" tabindex="-1"> <input class="h-c-copy copy-link__url" value="https://blog.google/products/ads-commerce/youtube-brand-engagement-shorts-creators/" id="copy-link" readonly="readonly" type="text"/> <div class="copy-link__copy-message" role="status"></div> </div> </div> </div> </div> </div> </div> </div> <div class="h-c-page uni-blog-article-no-hero"> <div class="h-c-grid"> <div class="h-c-grid__col h-c-grid__col--10 h-c-grid__col--offset-1"> <hr class="uni-blog-article-no-hero__line"> <hr class="uni-blog-article-no-hero__line"> </div> </div> </div> <section class="uni-container article-container"> <div class="uni-wrapper article-container__wrapper"> <div class="uni-content uni-blog-article-container article-container__content " data-reading-time="true" data-component="uni-article-body"> <google-read-aloud-player data-analytics-module='{ "event": "module_impression", "module_name": "ai_audio", "section_header": "Increasing the power of engagement and creators on YouTube" }' data-date-modified="2024-11-13T17:00:01.358618+00:00" data-progress-bar-style="half-wave" data-api-key="AIzaSyBLT6VkYe-x7sWLZI2Ep26-fNkBKgND-Ac" data-article-style="style9" data-tracking-ids="G-HGNBTNCHCQ,G-6NKTLKV14N" data-voice-list="en.ioh-pngnat:Cyan,en.usb-pngnat:Lime" data-layout-style="style1" data-highlight-mode="word-over-paragraph" data-highlight-text-color="#000000" data-highlight-word-background="#8AB4F8" data-highlight-paragraph-background="#D2E3FC" data-background="linear-gradient(180deg, #F1F3F4 0%, #F8F9FA 100%)" data-foreground-color="#202124" data-font="600 16px Google Sans, sans-serif" data-box-shadow="0px 1px 3px 1px rgba(60, 64, 67, 0.15)" style=min-height:55px;display:block;max-width:726px;margin-left:auto;margin-right:auto;margin-bottom:36px; > </google-read-aloud-player> <script async src="https://www.gstatic.com/readaloud/player/web/api/js/api.js"></script>  <div class="module--text module--text__article" data-analytics-module='{ "module_name": "Paragraph", "section_header": "Increasing the power of engagement and creators on YouTube" }'> <div class="uni-paragraph article-paragraph" data-component="uni-article-paragraph"> <div class="rich-text"><p data-block-key="a5hwz">What’s happening on YouTube is unlike anywhere else on the internet. It’s where billions of viewers intentionally choose content they love and explore their passions across every moment, screen and format. YouTube isn’t for mindless scrolling.</p><p data-block-key="5ovlf">For brands, YouTube is a place where you can reach and engage with audiences throughout the entire buying process, including on YouTube Shorts, <a href="https://blog.youtube/news-and-events/tall-updates-coming-to-shorts/">which can now be up to 3 minutes long</a>. In fact, according to a survey by Morgan Stanley AlphaWise, 40% of YouTube Shorts users are not using Instagram Reels or TikTok at all.<a class="superscript" data-ga4-analytics-superscript-click data-target="inline text" href="#footnote-1" id="footnote-source-1"><sup>1</sup></a><a class="superscript" data-ga4-analytics-superscript-click data-target="inline text" href="#footnote-2" id="footnote-source-2"><sup>2</sup></a></p><p data-block-key="3jucp">Even though today’s digital landscape is increasingly complex, reaching your audience doesn’t have to be. Today, we’re announcing a suite of new ways for your brand to stand out and make valuable connections on YouTube.</p></div> </div> </div> <div class="module--text module--text__article" data-analytics-module='{ "module_name": "Paragraph", "section_header": "Increasing the power of engagement and creators on YouTube" }'> <div class="uni-paragraph article-paragraph" data-component="uni-article-paragraph"> <div class="rich-text"><h2 data-block-key="a5hwz">Driving and measuring outcomes that matter</h2><p data-block-key="f90ts">You need your campaigns to drive meaningful outcomes. That means measurable, lasting results, which you can get on YouTube. In fact, according to a custom MMM meta-analysis we commissioned with Nielsen, on average, YouTube drives 2.3x higher long-term return on ad spend (ROAS) than paid social.<a class="superscript" data-ga4-analytics-superscript-click data-target="inline text" href="#footnote-3" id="footnote-source-3"><sup>3</sup></a></p><p data-block-key="9599b">We have AI-powered video campaigns that serve across Shorts, In-stream and the YouTube Feed for any of your marketing objectives, whether you’re aiming to drive awareness, consideration or conversions.</p><p data-block-key="buhm">Today’s announcements are designed to make all of these surfaces more powerful, with a special emphasis on Shorts ads. Across buying, formats, and measurement, we’re rolling out changes to give you what you’re looking for from YouTube ads:</p><ul><li data-block-key="70q6n">We’re introducing format buying controls to allow customization so you’ll be able to do things like run a campaign exclusively in the Shorts feed, or a campaign that showcases only your horizontal creative in-stream. Already available for Video Reach Campaigns, format buying controls are now available around the world on Video View Campaigns. We’re also in the early stages of piloting Shorts-only buying in Demand Gen with a limited set of advertisers for their performance goals.</li><li data-block-key="bn0t5">We’re rolling out new ad formats designed to take advantage of the leaned-in, tappable mentality of a Shorts viewer, and drive even more value from your ads. Stickers on Shorts ads will be available to all retailers by the end of the year. Stickers, created automatically from images in your product feeds, make your ads more interactive and match the fun mentality viewers love on Shorts.</li></ul></div> </div> </div> <div class="article-image" data-analytics-module='{ "module_name": "Inline Images", "section_header": "Increasing the power of engagement and creators on YouTube" }'> <div class="article-image__no-caption "> <video tabindex="0" autoplay loop muted playsinline class="article-image__media article-image--medium" src="https://storage.googleapis.com/gweb-uniblog-publish-prod/original_videos/shop_stickers_cbalm_with_device.mp4" type="video/mp4" title="Example Shorts ad with a sticker on top of it. In an ad for a skincare product, there is a clickable sticker with a close-up image of the product." alt="shop stickers cbalm device"> Video format not supported </video> </div> </div> <div class="module--text module--text__article" data-analytics-module='{ "module_name": "Paragraph", "section_header": "Increasing the power of engagement and creators on YouTube" }'> <div class="uni-paragraph article-paragraph" data-component="uni-article-paragraph"> <div class="rich-text"><p data-block-key="zcf1p">We’re making animated image ads globally available for Demand Gen campaigns. This performance solution helps you create and convert demand on YouTube and Google’s most visual surfaces when consumers aren’t searching for you. Animated image ads in Demand Gen pull product images from your Google Merchant Center feeds and animate them into one appealing unit. This helps you showcase relevant products based on customer interest and turn that interest into conversions.</p></div> </div> </div> <div class="article-image" data-analytics-module='{ "module_name": "Inline Images", "section_header": "Increasing the power of engagement and creators on YouTube" }'> <div class="article-image__no-caption "> <video tabindex="0" autoplay loop muted playsinline class="article-image__media article-image--medium" src="https://storage.googleapis.com/gweb-uniblog-publish-prod/original_videos/E03173677_DG_Multi_Panel_Mock_Updates_Oct24_2_-_Asset_1_On_Running_V01_-_YT_Shor.mp4" type="video/mp4" title="Animated image ads in Demand Gen, showing an ad from On Running. Four images of different shoes animate into place on top of a blurred out background." alt="DG Multi Panel Mock 2"> Video format not supported </video> </div> </div> <div class="module--text module--text__article" data-analytics-module='{ "module_name": "Paragraph", "section_header": "Increasing the power of engagement and creators on YouTube" }'> <div class="uni-paragraph article-paragraph" data-component="uni-article-paragraph"> <div class="rich-text"><ul><li data-block-key="zcf1p">We recently rolled out new <a href="https://support.google.com/google-ads/answer/13652431">video enhancements</a> on Demand Gen so you can unlock additional YouTube inventory. Google AI flips your original video and creates videos in new aspect ratios, all while preserving key elements so your message can shine across YouTube's diverse formats.</li><li data-block-key="3iog9">We’re expanding our source for which viewers of Shorts can be added to <a href="https://support.google.com/youtube/answer/2454017">your data segments</a>, across both organic Shorts and Shorts ads. You can expect those audiences to grow at a faster rate, as we’ll soon be including viewers with shorter view durations to better align with how long people watch Shorts.</li><li data-block-key="2vcfj">Finally, we're improving the lift measurement capabilities of Shorts. We'll be introducing third party sales lift measurement for Shorts ads in the months ahead. As users learn about and purchase your products, you’ll soon be able to see the overall effect of those ads via sales lift measurement and reporting from partners like NCS. For <a href="https://support.google.com/google-ads/answer/9049825">Brand Lift</a>, we've also launched Brand Lift surveys in the Shorts environment, enabling us to improve our measurement by meeting users where they are.</li></ul></div> </div> </div> <div class="module--text module--text__article" data-analytics-module='{ "module_name": "Paragraph", "section_header": "Increasing the power of engagement and creators on YouTube" }'> <div class="uni-paragraph article-paragraph" data-component="uni-article-paragraph"> <div class="rich-text"><h2 data-block-key="zcf1p">Enabling brands to tap into the power of creators</h2><p data-block-key="d7046">Creators are at the heart of YouTube. And according to a survey by Talk Shoppe, 67% of surveyed viewers say YouTube has the most impactful creator / influencer content that would lead to them researching, considering, or making a purchase, 1.6x the second ranking service.<a class="superscript" data-ga4-analytics-superscript-click data-target="inline text" href="#footnote-4" id="footnote-source-4"><sup>4</sup></a></p><p data-block-key="34g84"><a href="https://support.google.com/google-ads/answer/15223349">Partnership ads powered by BrandConnect</a> are authentic creator videos you can use in your ad campaigns to drive performance. We recently made partnership ads available to all advertisers globally across all AI-powered campaign types in Google Ads. To use partnership ads, <a href="https://support.google.com/google-ads/answer/3063482?sjid=17095391740850283815-NC">link creator videos to your Google Ads account</a>.</p><p data-block-key="4271b">Using creator videos in your ad campaigns can improve performance. In fact, based on internal data, partnership ads that live on the creator’s channel drove up to 20% higher conversions on the Shorts feed than ads with advertiser branding alone.<a class="superscript" data-ga4-analytics-superscript-click data-target="inline text" href="#footnote-5" id="footnote-source-5"><sup>5</sup></a> To make it even easier to link videos, we’re introducing a <a href="https://developers.google.com/google-ads/api/docs/release-notes">new video linking API</a> so you can manage multiple requests at once. We’re also enabling creators to tag partners in their brand videos so that either side of your partnership can establish that meaningful connection.</p><p data-block-key="a5a0p">We also want to make it easy to manage collaborations with YouTube creators directly inside Google Ads. That’s why we’re testing a <a href="https://support.google.com/google-ads/answer/15471603">new central place to manage creator partnerships</a>. This new page will be rolling out to relevant accounts over the next few months.</p></div> </div> </div> <div class="article-image" data-analytics-module='{ "module_name": "Inline Images", "section_header": "Increasing the power of engagement and creators on YouTube" }'> <div class="article-image__no-caption "> <video tabindex="0" autoplay loop muted playsinline class="article-image__media article-image--full" src="https://storage.googleapis.com/gweb-uniblog-publish-prod/original_videos/Creator_partnership_with_new_frame.mp4" type="video/mp4" title="Animation of the creator partnerships page in Google ads, showing an assortment of sponsored creator videos mentioning your brand. In this example of a pet store there are multiple example videos featuring dogs that mention the pet store." alt="Creator partnership 3"> Video format not supported </video> </div> </div> <div class="module--text module--text__article" data-analytics-module='{ "module_name": "Paragraph", "section_header": "Increasing the power of engagement and creators on YouTube" }'> <div class="uni-paragraph article-paragraph" data-component="uni-article-paragraph"> <div class="rich-text"><p data-block-key="nkubu">In addition to compelling ads, YouTube creators make videos that people love, with engaged fandoms that brands want to reach. To help brands make the most of creator-fan connections, we introduced the ability to own 100% share of voice on select top creator channels for your awareness campaigns. <a href="https://blog.youtube/news-and-events/brandcast-2024/">YouTube Select Creator Takeovers</a> are now generally available in the US, and will be expanding to select global markets in 2025.</p></div> </div> </div> <section class=" uni-pull-quote uni-pull-quote--pull-style " data-analytics-module='{ "module_name": "Pull Quote", "section_header": "Increasing the power of engagement and creators on YouTube" }'> <div class="uni-pull-quote__wrapper"> <q class="uni-pull-quote__text uni-pull-quote__text--long"> For 15 years, YouTube has been our home for our most premium, most engaging content. YouTube Select Creator Takeovers is another way for us to work with brands and partners to continue creating the exciting content that our audience loves. </q> <cite class="uni-pull-quote__author"> <div class="author-byline"> <a class="author-byline__link author-byline__link--disabled" data-ga4-analytics-perspective-author-click='{ "link_text": "Chad Coleman", "link_url": "None" }' > <div class="author-byline__no-image" aria-hidden="true" data-component="uni-monogram" data-author="Chad Coleman"> </div> <div class="author-byline__info"> <p class="author-byline__info-name uni-author-name">Chad Coleman</p> <div class="author-byline__info-title uni-author-info"> Chief Brand Officer, Dude Perfect </div> </div> </a> </div> </cite> </div> </section> <div class="module--text module--text__article" data-analytics-module='{ "module_name": "Paragraph", "section_header": "Increasing the power of engagement and creators on YouTube" }'> <div class="uni-paragraph article-paragraph" data-component="uni-article-paragraph"> <div class="rich-text"><h2 data-block-key="nkubu">Driving a deep sense of connection on YouTube</h2><p data-block-key="abpgh">There’s only one YouTube, and it extends from short-form to long-form, from your phone to the living room and beyond.</p><p data-block-key="1usiv">As <a href="https://blog.google/products/youtube/made-on-youtube-2024/">community and interaction evolves on YouTube</a>, ads on YouTube will continue innovating so that you can drive the results you care about. If you want to learn more about how to work with creators on BrandConnect, <a href="https://adsonair.withgoogle.com/events/youtube-brandconnect">we’re hosting a digital event on November 14th where we’ll be taking live questions</a>. And <a href="https://signup.withgoogle.com/newsletter/youtubereview/">subscribe to YouTube Re:View</a> to gain exclusive access to the latest insights and thought leadership in video advertising.</p></div> </div> </div> <div class="uni-blog-article-tags article-tags" data-analytics-module='{ "module_name": "Article Tags", "section_header": "Increasing the power of engagement and creators on YouTube" }'> <div class="uni-blog-article-tags__wrapper"> <span class="uni-blog-article-tags__label uni-eyebrow">POSTED IN:</span> </div> <nav class="uni-blog-article-tags__container uni-click-tracker" data-analytics='{ "category": "landing page lead", "action": "article tag" }' > <ul class="uni-blog-article-tags__tags-list"> <li> <a class="uni-blog-article-tags-value uni-body--small uni-link-active" href=" https://blog.google/products/ads-commerce/ " data-ga4-analytics-landing-lead='{ "event": "landing_page_lead", "link_text": "Google Ads" }' data-analytics='{"label": "product: Google Ads"}' > Google Ads </a> </li> </ul> </nav> </div> </div> </div> </section> </article> <div class="uni-window uni-window__popup"> <div class="uni-window__content uni-window__popup__content"> <button aria-label="Close" class="uni-window__close"> <svg class="h-c-icon h-c-icon--color-text" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#close_window"></use> </svg> </button> <button class="uni-window__read">Read Article</button> </div> </div> <div class="uni-footnotes" id="footnotes" data-component="uni-footnotes" data-analytics-module='{ "module_name": "footnotes", "section_header": "More Information" }'> <div class="uni-footnotes__wrapper"> <div class="uni-footnotes__container "> <hr> <div class="uni-footnotes__chevron-menu" data-ga4-analytics-accordion-click='{ "accordion_header": "More Information" }'> <p class="uni-chevron-menu__title">More Information</p> <button aria-label="More Information" aria-expanded="false" tabindex="0" class="uni-chevron-menu__button"> <svg aria-hidden="true" class="glue-icon glue-icon--arrow-forward" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#expand-more"></use> </svg> </button> </div> <hr> <div class="uni-footnotes__content"> <div class="uni-footnotes__references"> <div id="footnote-1" class="uni-footnotes__text"> <a class="uni-footnotes__index" aria-label="Jump up to link reference 1" title="Jump up" href="#footnote-source-1" data-analytics-onclick='{ "event": "page interaction", "category": "interaction", "action": "footnotes - accordion link click", "label": "1" }' data-ga4-analytics-superscript-click data-target="footer"> <span>1</span> </a> <div><div class="rich-text"><p data-block-key="oorjt">According to a survey by Morgan Stanley AlphaWise, 88% of Instagram Reels users are already using YouTube Shorts, whereas 41% of YouTube Shorts users are not using Instagram Reels at all (US, April '24). <i>Source: AlphaWise Survey Methodology: Online survey among ~2,000 16+ gen pop U.S. consumers, conducted during March 2024. Total sample is representative of the U.S. general population in terms of age, gender and region. The margin of error on the total sample is ±1.8% at 90% confidence level; higher for subgroups. Where applicable, findings are compared to past waves conducted since 2020.</i></p></div></div> </div> <div id="footnote-2" class="uni-footnotes__text"> <a class="uni-footnotes__index" aria-label="Jump up to link reference 2" title="Jump up" href="#footnote-source-2" data-analytics-onclick='{ "event": "page interaction", "category": "interaction", "action": "footnotes - accordion link click", "label": "2" }' data-ga4-analytics-superscript-click data-target="footer"> <span>2</span> </a> <div><div class="rich-text"><p data-block-key="oorjt">According to a survey by Morgan Stanley AlphaWise, 84% of TikTok users are already using YouTube Shorts, whereas 40% of YouTube Shorts users are not using TikTok at all (US, April '24). <i>Source: AlphaWise Survey Methodology: Online survey among ~2,000 16+ gen pop U.S. consumers, conducted during March 2024. Total sample is representative of the U.S. general population in terms of age, gender and region. The margin of error on the total sample is ±1.8% at 90% confidence level; higher for subgroups. Where applicable, findings are compared to past waves conducted since 2020.</i></p></div></div> </div> <div id="footnote-3" class="uni-footnotes__text"> <a class="uni-footnotes__index" aria-label="Jump up to link reference 3" title="Jump up" href="#footnote-source-3" data-analytics-onclick='{ "event": "page interaction", "category": "interaction", "action": "footnotes - accordion link click", "label": "3" }' data-ga4-analytics-superscript-click data-target="footer"> <span>3</span> </a> <div><div class="rich-text"><p data-block-key="oorjt">Source: Equity-to-Sales MMM Meta Analysis commissioned by Google, covering a 2-year measurement period of 20 CPG brands from across the 2021-2023 timeframe. "Long-term ROAS" is defined as impact of each marketing channel in driving brand equity & this brand equity's impact in driving sales, relative to the marketing channel's media spend.</p></div></div> </div> <div id="footnote-4" class="uni-footnotes__text"> <a class="uni-footnotes__index" aria-label="Jump up to link reference 4" title="Jump up" href="#footnote-source-4" data-analytics-onclick='{ "event": "page interaction", "category": "interaction", "action": "footnotes - accordion link click", "label": "4" }' data-ga4-analytics-superscript-click data-target="footer"> <span>4</span> </a> <div><div class="rich-text"><p data-block-key="pi42c">Source: Google/Talk Shoppe, US, UK, BR, ID, IN, Creator-made Ads Ecosystem 2023 study, n=10,003 weekly video users, A18-64.</p></div></div> </div> <div id="footnote-5" class="uni-footnotes__text"> <a class="uni-footnotes__index" aria-label="Jump up to link reference 5" title="Jump up" href="#footnote-source-5" data-analytics-onclick='{ "event": "page interaction", "category": "interaction", "action": "footnotes - accordion link click", "label": "5" }' data-ga4-analytics-superscript-click data-target="footer"> <span>5</span> </a> <div><div class="rich-text"><p data-block-key="pi42c">Source: Google Data, Google, YouTube Ads, Oct '23- Nov '23.</p></div></div> </div> <div class="uni-footnotes__collapse-container"> <button aria-label="Collapse" tabindex="0" aria-expanded="false" data-status="close" class="uni-footnotes__collapse-btn" data-ga4-analytics-accordion-click='{ "accordion_header": "Collapse" }'> <p>Collapse</p> <svg aria-hidden="true" class="glue-icon glue-icon--arrow-forward" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#expand-more"></use> </svg> </button> </div> </div> <hr> </div> </div> </div> </div> <div class="uni-related-articles-cards ga4-carousel" data-analytics-module='{ "module_name": "Article Footer Related Stories", "section_header": "Related stories" }' > <div class="uni-related-articles-cards-container" data-component="uni-related-articles"> <div class="uni-related-articles-grid-title"> <div class="uni-related-articles-grid-wrapper"> <h3 class="uni-related-articles-cards__title"> <div class="uni-related-articles-cards__title-content "> Related stories </div> </h3> </div> </div> <div class="uni-related-articles-cards__track"> <ul aria-role="menu" aria-label="Related articles" class="uni-related-articles-cards__wrap "> <li class="uni-related-articles-cards__item uni-related-articles-cards__item--img "> <a href="https://blog.google/products/ads-commerce/improve-ad-performance-with-travel-feeds-in-search-ads/" class="uni-related-articles-cards__link" data-index="1" data-target="card" data-primaryTag = "products - google ads" data-image="true" data-ga4-analytics-footer-lead-click='{ "link_text": "Improve ad performance with Travel Feeds in Search Ads", "link_url": "https://blog.google/products/ads-commerce/improve-ad-performance-with-travel-feeds-in-search-ads/", "source_content": "Related stories", "related_index": "1", "related_article_tag": "products - google ads", "article_name": "Improve ad performance with Travel Feeds in Search Ads", "author_name": "Melany Kwak" }' > <div class="uni-related-articles-cards__item-top-info" data-target="card"> <div class="uni-related-articles-cards__img"> <figure class=""> <picture> <source media="(max-resolution: 1.5dppx)" sizes="600px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Ink_TravelFeedsinSearch.max-600x208.format-webp.webp 600w"> <source media="(min-resolution: 1.5dppx)" sizes="1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Ink_TravelFeedsinSearch.max-1200x416.format-webp.webp 1200w"> <img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Ink_TravelFeedsinSearch.max-1200x416.format-webp.webp" alt="Ink_TravelFeedsinSearch" sizes=" 600px, 1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Ink_TravelFeedsinSearch.max-600x208.format-webp.webp 600w, https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Ink_TravelFeedsinSearch.max-1200x416.format-webp.webp 1200w" data-target="image" loading="lazy" > </picture> </figure> </div> <span class="h-c-eyebrow uni-related-articles-cards__category" data-target="eyebrow">Google Ads</span> <h4 class="uni-related-articles-cards__headline" data-target="title">Improve ad performance with Travel Feeds in Search Ads</h4> </div> <div class="uni-related-articles-cards__info"> <div class="uni-related-articles-cards__author"> By <span class="uni-related-articles-cards__author--name" data-target="author"> Melany Kwak </span> </div> <span class="uni-related-articles-cards__date" data-target="date"> Oct 21, 2024</span> </div> <svg class="uni-related-articles-cards__item-arrow" data-target="arrow" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#mi-arrow-forward-no-bg"></use> </svg> </a> </li> <li class="uni-related-articles-cards__item uni-related-articles-cards__item--img "> <a href="https://blog.google/products/ads-commerce/google-lens-ai-overviews-ads-marketers/" class="uni-related-articles-cards__link" data-index="2" data-target="card" data-primaryTag = "products - google ads" data-image="true" data-ga4-analytics-footer-lead-click='{ "link_text": "New ways for marketers to reach customers with AI Overviews and Lens", "link_url": "https://blog.google/products/ads-commerce/google-lens-ai-overviews-ads-marketers/", "source_content": "Related stories", "related_index": "2", "related_article_tag": "products - google ads", "article_name": "New ways for marketers to reach customers with AI Overviews and Lens", "author_name": "Shashi Thakur" }' > <div class="uni-related-articles-cards__item-top-info" data-target="card"> <div class="uni-related-articles-cards__img"> <figure class=""> <picture> <source media="(max-resolution: 1.5dppx)" sizes="600px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Ads_in_AIO_bundle_v2.max-600x208.format-webp.webp 600w"> <source media="(min-resolution: 1.5dppx)" sizes="1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Ads_in_AIO_bundle_v2.max-1200x416.format-webp.webp 1200w"> <img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Ads_in_AIO_bundle_v2.max-1200x416.format-webp.webp" alt="Ads in AIO bundle_v2" sizes=" 600px, 1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Ads_in_AIO_bundle_v2.max-600x208.format-webp.webp 600w, https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Ads_in_AIO_bundle_v2.max-1200x416.format-webp.webp 1200w" data-target="image" loading="lazy" > </picture> </figure> </div> <span class="h-c-eyebrow uni-related-articles-cards__category" data-target="eyebrow">Google Ads</span> <h4 class="uni-related-articles-cards__headline" data-target="title">New ways for marketers to reach customers with AI Overviews and Lens</h4> </div> <div class="uni-related-articles-cards__info"> <div class="uni-related-articles-cards__author"> By <span class="uni-related-articles-cards__author--name" data-target="author"> Shashi Thakur </span> </div> <span class="uni-related-articles-cards__date" data-target="date"> Oct 03, 2024</span> </div> <svg class="uni-related-articles-cards__item-arrow" data-target="arrow" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#mi-arrow-forward-no-bg"></use> </svg> </a> </li> <li class="uni-related-articles-cards__item uni-related-articles-cards__item--img "> <a href="https://blog.google/products/ads-commerce/google-ads-ai-features-update-september-2024/" class="uni-related-articles-cards__link" data-index="3" data-target="card" data-primaryTag = "products - google ads" data-image="true" data-ga4-analytics-footer-lead-click='{ "link_text": "New features and controls for your AI\u002Dpowered campaigns", "link_url": "https://blog.google/products/ads-commerce/google-ads-ai-features-update-september-2024/", "source_content": "Related stories", "related_index": "3", "related_article_tag": "products - google ads", "article_name": "New features and controls for your AI\u002Dpowered campaigns", "author_name": "Brendon Kraham" }' > <div class="uni-related-articles-cards__item-top-info" data-target="card"> <div class="uni-related-articles-cards__img"> <figure class=""> <picture> <source media="(max-resolution: 1.5dppx)" sizes="600px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/DMEXCO_SocialSharePNG_1920x1080.max-600x208.format-webp.webp 600w"> <source media="(min-resolution: 1.5dppx)" sizes="1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/DMEXCO_SocialSharePNG_1920x108.max-1200x416.format-webp.webp 1200w"> <img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/DMEXCO_SocialSharePNG_1920x108.max-1200x416.format-webp.webp" alt="DMEXCO_SocialSharePNG_1920x1080" sizes=" 600px, 1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/DMEXCO_SocialSharePNG_1920x1080.max-600x208.format-webp.webp 600w, https://storage.googleapis.com/gweb-uniblog-publish-prod/images/DMEXCO_SocialSharePNG_1920x108.max-1200x416.format-webp.webp 1200w" data-target="image" loading="lazy" > </picture> </figure> </div> <span class="h-c-eyebrow uni-related-articles-cards__category" data-target="eyebrow">Google Ads</span> <h4 class="uni-related-articles-cards__headline" data-target="title">New features and controls for your AI-powered campaigns</h4> </div> <div class="uni-related-articles-cards__info"> <div class="uni-related-articles-cards__author"> By <span class="uni-related-articles-cards__author--name" data-target="author"> Brendon Kraham </span> </div> <span class="uni-related-articles-cards__date" data-target="date"> Sep 18, 2024</span> </div> <svg class="uni-related-articles-cards__item-arrow" data-target="arrow" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#mi-arrow-forward-no-bg"></use> </svg> </a> </li> <li class="uni-related-articles-cards__item uni-related-articles-cards__item--img "> <a href="https://blog.google/products/ads-commerce/google-confidential-matching-data-privacy/" class="uni-related-articles-cards__link" data-index="4" data-target="card" data-primaryTag = "products - google ads" data-image="true" data-ga4-analytics-footer-lead-click='{ "link_text": "Simpler data privacy for advertisers with confidential matching", "link_url": "https://blog.google/products/ads-commerce/google-confidential-matching-data-privacy/", "source_content": "Related stories", "related_index": "4", "related_article_tag": "products - google ads", "article_name": "Simpler data privacy for advertisers with confidential matching", "author_name": "Kamal Janardhan" }' > <div class="uni-related-articles-cards__item-top-info" data-target="card"> <div class="uni-related-articles-cards__img"> <figure class=""> <picture> <source media="(max-resolution: 1.5dppx)" sizes="600px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/TEEs_Static_Visual_1.max-600x208.format-webp.webp 600w"> <source media="(min-resolution: 1.5dppx)" sizes="1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/TEEs_Static_Visual_1.max-1200x416.format-webp.webp 1200w"> <img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/TEEs_Static_Visual_1.max-1200x416.format-webp.webp" alt="TEEs Static Visual 1" sizes=" 600px, 1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/TEEs_Static_Visual_1.max-600x208.format-webp.webp 600w, https://storage.googleapis.com/gweb-uniblog-publish-prod/images/TEEs_Static_Visual_1.max-1200x416.format-webp.webp 1200w" data-target="image" loading="lazy" > </picture> </figure> </div> <span class="h-c-eyebrow uni-related-articles-cards__category" data-target="eyebrow">Google Ads</span> <h4 class="uni-related-articles-cards__headline" data-target="title">Simpler data privacy for advertisers with confidential matching</h4> </div> <div class="uni-related-articles-cards__info"> <div class="uni-related-articles-cards__author"> By <span class="uni-related-articles-cards__author--name" data-target="author"> Kamal Janardhan </span> </div> <span class="uni-related-articles-cards__date" data-target="date"> Sep 12, 2024</span> </div> <svg class="uni-related-articles-cards__item-arrow" data-target="arrow" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#mi-arrow-forward-no-bg"></use> </svg> </a> </li> <li class="uni-related-articles-cards__item uni-related-articles-cards__item--img "> <a href="https://blog.google/products/ads-commerce/video-action-campaigns-demand-gen-upgrade/" class="uni-related-articles-cards__link" data-index="5" data-target="card" data-primaryTag = "products - google ads" data-image="true" data-ga4-analytics-footer-lead-click='{ "link_text": "Drive better performance by upgrading Video Action Campaigns to Demand Gen", "link_url": "https://blog.google/products/ads-commerce/video-action-campaigns-demand-gen-upgrade/", "source_content": "Related stories", "related_index": "5", "related_article_tag": "products - google ads", "article_name": "Drive better performance by upgrading Video Action Campaigns to Demand Gen", "author_name": "Michael Levinson" }' > <div class="uni-related-articles-cards__item-top-info" data-target="card"> <div class="uni-related-articles-cards__img"> <figure class=""> <picture> <source media="(max-resolution: 1.5dppx)" sizes="600px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E03173672-Google-VAC-to-DG-Anno.max-600x208.format-webp.webp 600w"> <source media="(min-resolution: 1.5dppx)" sizes="1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E03173672-Google-VAC-to-DG-Ann.max-1200x416.format-webp.webp 1200w"> <img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E03173672-Google-VAC-to-DG-Ann.max-1200x416.format-webp.webp" alt="E03173672-Google-VAC-to-DG-Announcement-assets-Jul24---Blog-hero-Animation_v02" sizes=" 600px, 1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E03173672-Google-VAC-to-DG-Anno.max-600x208.format-webp.webp 600w, https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E03173672-Google-VAC-to-DG-Ann.max-1200x416.format-webp.webp 1200w" data-target="image" loading="lazy" > </picture> </figure> </div> <span class="h-c-eyebrow uni-related-articles-cards__category" data-target="eyebrow">Google Ads</span> <h4 class="uni-related-articles-cards__headline" data-target="title">Drive better performance by upgrading Video Action Campaigns to Demand Gen</h4> </div> <div class="uni-related-articles-cards__info"> <div class="uni-related-articles-cards__author"> By <span class="uni-related-articles-cards__author--name" data-target="author"> Michael Levinson </span> </div> <span class="uni-related-articles-cards__date" data-target="date"> Sep 04, 2024</span> </div> <svg class="uni-related-articles-cards__item-arrow" data-target="arrow" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#mi-arrow-forward-no-bg"></use> </svg> </a> </li> <li class="uni-related-articles-cards__item uni-related-articles-cards__item--img "> <a href="https://blog.google/products/shopping/helping-retailers-prep-for-holiday/" class="uni-related-articles-cards__link" data-index="6" data-target="card" data-primaryTag = "products - shopping" data-image="true" data-ga4-analytics-footer-lead-click='{ "link_text": "4 ways we\u0027re helping retailers move fast this holiday season", "link_url": "https://blog.google/products/shopping/helping-retailers-prep-for-holiday/", "source_content": "Related stories", "related_index": "6", "related_article_tag": "products - shopping", "article_name": "4 ways we\u0027re helping retailers move fast this holiday season", "author_name": "Jeff Harrell" }' > <div class="uni-related-articles-cards__item-top-info" data-target="card"> <div class="uni-related-articles-cards__img"> <figure class=""> <picture> <source media="(max-resolution: 1.5dppx)" sizes="600px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Think-Retail-2024_Hero.max-600x208.format-webp.webp 600w"> <source media="(min-resolution: 1.5dppx)" sizes="1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Think-Retail-2024_Hero.max-1200x416.format-webp.webp 1200w"> <img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Think-Retail-2024_Hero.max-1200x416.format-webp.webp" alt="think retail image header" sizes=" 600px, 1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Think-Retail-2024_Hero.max-600x208.format-webp.webp 600w, https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Think-Retail-2024_Hero.max-1200x416.format-webp.webp 1200w" data-target="image" loading="lazy" > </picture> </figure> </div> <span class="h-c-eyebrow uni-related-articles-cards__category" data-target="eyebrow">Shopping</span> <h4 class="uni-related-articles-cards__headline" data-target="title">4 ways we're helping retailers move fast this holiday season</h4> </div> <div class="uni-related-articles-cards__info"> <div class="uni-related-articles-cards__author"> By <span class="uni-related-articles-cards__author--name" data-target="author"> Jeff Harrell </span> </div> <span class="uni-related-articles-cards__date" data-target="date"> Aug 27, 2024</span> </div> <svg class="uni-related-articles-cards__item-arrow" data-target="arrow" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#mi-arrow-forward-no-bg"></use> </svg> </a> </li> <li class="uni-related-articles-cards__item--placeholder">.</li> </ul> </div> <button class="uni-related-articles-cards__arrow uni-related-articles-cards__arrow--prev " aria-controls="Previous" aria-label="Previous" data-ga4-analytics-carousel-scroll-click='{ "toggle_type_direction": "arrow - left", "position": "" }' > <span class="uni-related-articles-cards__arrow--fig"></span> </button> <button class="uni-related-articles-cards__arrow uni-related-articles-cards__arrow--next " aria-controls="Next" aria-label="Next" data-ga4-analytics-carousel-scroll-click='{ "toggle_type_direction": "arrow - right", "position": "" }' > <span class="uni-related-articles-cards__arrow--fig"></span> </button> <fieldset class="uni-related-articles-cards__pagination ga4-bullets " aria-label="Pagination"> <label for="uni-related-articles-cards__pagination-dot-1" data-index="1" class="dot" data-ga4-analytics-carousel-scroll-click='{ "toggle_type_direction": "bullet", "position": "1" }' > <input type="radio" class="dot-label" name="uni-related-articles-cards__pagination" id="uni-related-articles-cards__pagination-dot-1"> </label> <label for="uni-related-articles-cards__pagination-dot-2" data-index="2" class="dot" data-ga4-analytics-carousel-scroll-click='{ "toggle_type_direction": "bullet", "position": "2" }' > <input type="radio" class="dot-label" name="uni-related-articles-cards__pagination" id="uni-related-articles-cards__pagination-dot-2"> </label> <label for="uni-related-articles-cards__pagination-dot-3" data-index="3" class="dot" data-ga4-analytics-carousel-scroll-click='{ "toggle_type_direction": "bullet", "position": "3" }' > <input type="radio" class="dot-label" name="uni-related-articles-cards__pagination" id="uni-related-articles-cards__pagination-dot-3"> </label> <label for="uni-related-articles-cards__pagination-dot-4" data-index="4" class="dot" data-ga4-analytics-carousel-scroll-click='{ "toggle_type_direction": "bullet", "position": "4" }' > <input type="radio" class="dot-label" name="uni-related-articles-cards__pagination" id="uni-related-articles-cards__pagination-dot-4"> </label> <label for="uni-related-articles-cards__pagination-dot-5" data-index="5" class="dot" data-ga4-analytics-carousel-scroll-click='{ "toggle_type_direction": "bullet", "position": "5" }' > <input type="radio" class="dot-label" name="uni-related-articles-cards__pagination" id="uni-related-articles-cards__pagination-dot-5"> </label> <label for="uni-related-articles-cards__pagination-dot-6" data-index="6" class="dot" data-ga4-analytics-carousel-scroll-click='{ "toggle_type_direction": "bullet", "position": "6" }' > <input type="radio" class="dot-label" name="uni-related-articles-cards__pagination" id="uni-related-articles-cards__pagination-dot-6"> </label> </fieldset> </div> </main> <footer class="h-c-footer h-c-footer--topmargin h-c-footer--standard h-has-social" id="footer-standard" data-component="uni-footer-component" data-analytics-module='{ "module_name": "footer", "section_header": "Increasing the power of engagement and creators on YouTube" }'> <section class="h-c-footer__upper"> <section class="h-c-social"> <div class="h-c-social__group"> <p class="h-c-social__title h-c-social__title--inline"> Follow Us </p> <ul class="h-c-social__list h-no-bullet"> <li class="h-c-social__item"> <a class="h-c-social__link uni-click-tracker" data-analytics='{ "category": "social", "action": "follow - footer", "label": "Twitter", "pagePath": "https://twitter.com/googleads" }' aria-label="Twitter" href="https://twitter.com/googleads"> <svg aria-hidden="true" class="h-c-icon h-c-icon--24px h-c-icon--social" viewBox="0 0 18 18" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-twitter"></use> </svg> </a> </li> <li class="h-c-social__item"> <a class="h-c-social__link uni-click-tracker" data-analytics='{ "category": "social", "action": "follow - footer", "label": "Youtube", "pagePath": "https://www.youtube.com/googleads" }' aria-label="YouTube" href="https://www.youtube.com/googleads"> <svg aria-hidden="true" class="h-c-icon h-c-icon--24px h-c-icon--social" viewBox="0 0 18 18" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-youtube"></use> </svg> </a> </li> <li class="h-c-social__item"> <a class="h-c-social__link uni-click-tracker" data-analytics='{ "category": "social", "action": "follow - footer", "label": "Facebook", "pagePath": "https://www.facebook.com/GoogleAds/" }' aria-label="Facebook" href="https://www.facebook.com/GoogleAds/"> <svg aria-hidden="true" class="h-c-icon h-c-icon--24px h-c-icon--social" viewBox="0 0 18 18" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-facebook"></use> </svg> </a> </li> <li class="h-c-social__item"> <a class="h-c-social__link uni-click-tracker" data-analytics='{ "category": "social", "action": "follow - footer", "label": "Linkedin", "pagePath": "https://www.linkedin.com/showcase/google-ads-/" }' aria-label="LinkedIn" href="https://www.linkedin.com/showcase/google-ads-/"> <svg aria-hidden="true" class="h-c-icon h-c-icon--24px h-c-icon--social" viewBox="0 0 18 18" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-linkedin"></use> </svg> </a> </li> </ul> </div> </section> </section> <section class="h-c-footer__global"> <div class="h-c-footer__logo"> <a class="uni-click-tracker" href="https://www.google.com" title="Google" data-analytics='{ "category": "navigation", "action": "footer", "label": "logo", "pagePath": "https://www.google.com" }'> <svg aria-hidden="true" class="h-c-footer__logo-img" viewBox="0 0 396 130" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#google-logo"></use> </svg> </a> </div> <ul class="h-c-footer__global-links h-no-bullet"> <li class="h-c-footer__global-links-list-item"> <a class="h-c-footer__link uni-click-tracker" href="https://policies.google.com/privacy" data-analytics='{ "category": "navigation", "action": "footer", "label": "{name}", "pagePath": "https://policies.google.com/privacy" }'>Privacy </a> </li> <li class="h-c-footer__global-links-list-item"> <a class="h-c-footer__link uni-click-tracker" href="https://policies.google.com/terms" data-analytics='{ "category": "navigation", "action": "footer", "label": "{name}", "pagePath": "https://policies.google.com/terms" }'>Terms </a> </li> <li class="h-c-footer__global-links-list-item"> <a class="h-c-footer__link uni-click-tracker" href="https://about.google/" data-analytics='{ "category": "navigation", "action": "footer", "label": "{name}", "pagePath": "https://about.google/" }'>About Google </a> </li> <li class="h-c-footer__global-links-list-item"> <a class="h-c-footer__link uni-click-tracker" href="https://about.google/products/" data-analytics='{ "category": "navigation", "action": "footer", "label": "{name}", "pagePath": "https://about.google/products/" }'>Google Products </a> </li> </ul> <ul class="h-c-footer__global-links h-c-footer__global-links--extra h-no-bullet"> <li class="h-c-footer__global-links-list-item h-c-footer__global-links-list-item--extra"> <a class="h-c-footer__link uni-click-tracker" href="https://support.google.com" data-analytics='{ "category": "navigation", "action": "footer", "label": "{name}", "pagePath": "https://support.google.com" }'> <svg aria-hidden="true" class="h-c-icon h-c-icon--24px h-c-icon--footer" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#mi-help"></use> </svg> Help </a> </li> <li class="h-c-footer__global-links-list-item h-c-footer__global-links-list-item--extra uni-footer-language"> <div class="uni-picker" data-component="uni-lang-picker"> <select name="language" class="uni-picker__order-menu" aria-label="Select a language"> <option label="Bahasa Indonesia (Indonesia)" value="/intl/id-id/" class="uni-picker__item" > Bahasa Indonesia (Indonesia) </option> <option label="Deutsch" value="/intl/de-de/" class="uni-picker__item" > Deutsch </option> <option label="English" value="/" class="uni-picker__item" selected="selected" > English </option> <option label="English (Africa)" value="/intl/en-africa/" class="uni-picker__item" > English (Africa) </option> <option label="English (Australia)" value="/intl/en-au/" class="uni-picker__item" > English (Australia) </option> <option label="English (Canada)" value="/intl/en-ca/" class="uni-picker__item" > English (Canada) </option> <option label="English (India)" value="/intl/en-in/" class="uni-picker__item" > English (India) </option> <option label="English (MENA)" value="/intl/en-mena/" class="uni-picker__item" > English (MENA) </option> <option label="Español (España)" value="/intl/es-es/" class="uni-picker__item" > Español (España) </option> <option label="Español (Latinoamérica)" value="/intl/es-419/" class="uni-picker__item" > Español (Latinoamérica) </option> <option label="Français (Canada)" value="/intl/fr-ca/" class="uni-picker__item" > Français (Canada) </option> <option label="Français (France)" value="/intl/fr-fr/" class="uni-picker__item" > Français (France) </option> <option label="Italiano" value="/intl/it-it/" class="uni-picker__item" > Italiano </option> <option label="Nederlands (Nederland)" value="/intl/nl-nl/" class="uni-picker__item" > Nederlands (Nederland) </option> <option label="Polski" value="/intl/pl-pl/" class="uni-picker__item" > Polski </option> <option label="Português (Brasil)" value="/intl/pt-br/" class="uni-picker__item" > Português (Brasil) </option> <option label="Česko (Čeština)" value="/intl/cs-cz/" class="uni-picker__item" > Česko (Čeština) </option> <option label="اللغة العربية (MENA)" value="/intl/ar-mena/" class="uni-picker__item" > اللغة العربية (MENA) </option> <option label="日本語 (日本)" value="/intl/ja-jp/" class="uni-picker__item" > 日本語 (日本) </option> <option label="한국어" value="/intl/ko-kr/" class="uni-picker__item" > 한국어 </option> </select> </div> </li> </ul> </section> </footer> <div id="base-scripts" data-scripts='[ { "url": "/static/blogv2/js/csp/gtm.js?version=pr20241113-1756", "options": { "async": false, "defer": true } }, { "url": "/static/keyword/js/all/index.js?version=pr20241113-1756", "options": { "async": false, "defer": false } } ]'></div> <div id="extra-scripts" data-scripts=""> </div> <script> var base_scripts = document.querySelector("#base-scripts").getAttribute('data-scripts'); base_scripts = JSON.parse(base_scripts); var extra_scripts = document.querySelector("#extra-scripts").getAttribute('data-scripts'); if (extra_scripts) { extra_scripts = JSON.parse(extra_scripts); } else { extra_scripts = []; } var scripts = base_scripts.concat(extra_scripts); scripts.forEach(function(scriptObj) { var s = document.createElement('script'); s.async = scriptObj.options.async; s.defer = scriptObj.options.defer; s.src = scriptObj.url; document.head.appendChild(s); }); </script> <script src="https://www.gstatic.com/glue/cookienotificationbar/cookienotificationbar.min.js" data-glue-cookie-notification-bar-category="2B" data-glue-cookie-notification-bar-site-id="blog.google"> </script> </body> </html>

CINXE.COM

New ways brands can stand out on YouTube