Clothing, shoes and jewellery - ASA

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href="https://www.asa.org.uk/issue/harm-irresponsibility.html">Harm/Irresponsibility</a> </li> <li class="mega-menu-sub-nav-list-item"> <a href="https://www.asa.org.uk/issue/Harmful.html">Harmful</a> </li> </ul> </div>  </li> </ul> <div class="mega-menu-featured-panel"> <div class="widget"> <img src="https://www.asa.org.uk/static/derivatives/navigation_feature_panel_de95608d9ec9661aae532370647937ea/083bb48f-0b88-4af4-b17b6931c76eaee5.jpg" alt="" class="widget-image" /> <h4> <a href="https://www.asa.org.uk/issues-and-topics.html" class="font-color-dark-grey">Issues and topics</a></h4> <p>Helpful information on the advertising rules and examples of previously published ASA rulings based upon topics, issues and media channels.</p> </div> </div>  </nav> </li> <li class="header-navigation-list-item " > <a class=" " href="https://www.asa.org.uk/make-a-complaint.html" >Make a complaint <span class="caret"></span></a> <nav class="sub-navigation "> <ul class="sub-navigation-list"> <li 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clothing, shoes and jewellery often come under fire for promoting unhealthy body images and causing body confidence issues by showing unrealistic body types. While this is a wider societal debate and provides challenges that regulation doesn’t hold all the answers to, we do our best to ensure ads are responsible and have banned ads that don’t encourage positive body image.</p> <p>The advertising rules state that ads should be prepared with a degree of social responsibility and in fashion ads, this can mean making sure models don’t appear unhealthily thin. It’s also important in the fashion industry to make sure children are protected and we have strict rules on protecting children from sexualised images and being the object of sexualisation themselves. </p> <p>Images that feature suggestive or sexualised imagery such as children in heavy make-up or provocative poses are likely to fall foul of our rules. Advertisers should be aware these rules apply to models that look under the age of 16 even if they are in fact older. </p> <p>Other symbols of youth, such as school uniforms, are also almost certainly unacceptable if used in a sexual context.</p> <p>Another problem area for ads relating to clothing, shoes and jewellery is hidden charges such as delivery or costs for returning goods. Advertisers, especially those whose sales are largely or exclusively via the Internet, often offer goods at prices that exclude delivery charges. This is only acceptable under the advertising rules if the customer can collect the product themselves, say from a warehouse or retail outlet. </p> <p>Advertisers should also avoid using definitive claims such as "FREE DELIVERY WHEN SPENDING OVER £200" and "FREE DELIVERY ON ALL ORDERS" if additional delivery charges apply to some postcodes.</p> </div> <a class="show-more-less-button"><span class="more-label">+ Read more</span> <span class="less-label">- Show less</span></a> </div> </div> <div class="col-md-4">  <div class="share-page-widget"> <p class="share-page-widget-item-holder"> <a href="#" class="favourites-button element-with-icon" data-action = "add" data-target-id = "51E55F30-495B-4DA2-A09CA9CCF2993FD8" data-target-type = "topic" > <span class="font-icon font-icon-Artboard-Copy-295"></span> <strong>Add to my favourites</strong> </a> </p> </div> </div> </div> </div> </div>   <div class="horizontal-listing-area"> <div class="container"> <ul class="horizontal-listing"> <li class="horizontal-listing-item "> <a href="https://www.asa.org.uk/topic/Alcohol.html" >Alcohol</a> </li> <li class="horizontal-listing-item "> <a href="https://www.asa.org.uk/topic/Home_and_garden.html" >Home and garden</a> </li> <li class="horizontal-listing-item "> <a href="https://www.asa.org.uk/topic/Food_drink_and_supplements.html" >Food, drink and supplements</a> </li> <li class="horizontal-listing-item "> <a href="https://www.asa.org.uk/topic/Holidays_travel_and_motoring.html" >Holidays, travel and motoring</a> </li> <li class="horizontal-listing-item is-active"> <a href="https://www.asa.org.uk/topic/Clothing_shoes_and_jewellery.html" >Clothing, shoes and jewellery</a> </li> <li class="horizontal-listing-item "> <a href="https://www.asa.org.uk/topic/Sports_leisure_and_hobbies.html" >Sports, leisure and hobbies</a> </li> <li class="horizontal-listing-item "> <a href="https://www.asa.org.uk/topic/Gambling.html" >Gambling</a> </li> <li class="horizontal-listing-item "> <a href="https://www.asa.org.uk/topic/Vaping_smoking_and_drugs.html" >Vaping, smoking and drugs</a> </li> </ul> </div> </div>   <div class="breadcrumb"> <div class="container"> <ul class="breadcrumb-list"> <li class="breadcrumb-list-item"> <a href="https://www.asa.org.uk/">Home</a> </li> <li class="breadcrumb-list-item"> <a href="https://www.asa.org.uk/issues-and-topics.html">Issues and topics</a> </li> <li class="breadcrumb-list-item"> Clothing, shoes and jewellery </li> </ul> </div> </div>   <div class="contents"> <div class="main-content"> <div class="container"> <div class="row"> <div class="col-md-6">  <div class="widget"> <h2 class="heading">Latest news</h2> <ul class="icon-listing mod-bordered"> <li class="icon-listing-item"> <a href="https://www.asa.org.uk/news/the-notebook-for-compliance-this-valentine-s-day.html" class="font-icon font-icon-file-o icon-holder u-perfect-round"></a> <div class="icon-listing-item-content"> <h4 class="heading"><a href="https://www.asa.org.uk/news/the-notebook-for-compliance-this-valentine-s-day.html">The Notebook for Compliance, this Valentine鈥檚 Day</a></h4> <ul class="meta-listing"> <li class="meta-listing-item"> <span class="caption">CAP News</span> </li> <li class="meta-listing-item"> <span class="caption">13 February 2025</span> </li> </ul> </div> </li> <li class="icon-listing-item"> <a href="https://www.asa.org.uk/news/don-t-feel-rattled-about-your-baby-related-ads.html" class="font-icon font-icon-file-o icon-holder u-perfect-round"></a> <div class="icon-listing-item-content"> <h4 class="heading"><a href="https://www.asa.org.uk/news/don-t-feel-rattled-about-your-baby-related-ads.html">Don鈥檛 feel rattled about your baby-related ads</a></h4> <ul class="meta-listing"> <li class="meta-listing-item"> <span class="caption">CAP News</span> </li> <li class="meta-listing-item"> <span class="caption">24 October 2024</span> </li> </ul> </div> </li> <li class="icon-listing-item"> <a href="https://www.asa.org.uk/news/frighteningly-good-ad-compliance-a-halloween-how-to.html" class="font-icon font-icon-file-o icon-holder u-perfect-round"></a> <div class="icon-listing-item-content"> <h4 class="heading"><a href="https://www.asa.org.uk/news/frighteningly-good-ad-compliance-a-halloween-how-to.html">Frighteningly Good Ad Compliance: A Halloween How-To</a></h4> <ul class="meta-listing"> <li class="meta-listing-item"> <span class="caption">CAP News</span> </li> <li class="meta-listing-item"> <span class="caption">19 September 2024</span> </li> </ul> </div> </li> <li class="icon-listing-item"> <a href="https://www.asa.org.uk/news/evidently-evidence-is-everything-six-tips-on-sound-substantiation.html" class="font-icon font-icon-file-o icon-holder u-perfect-round"></a> <div class="icon-listing-item-content"> <h4 class="heading"><a href="https://www.asa.org.uk/news/evidently-evidence-is-everything-six-tips-on-sound-substantiation.html">Evidently, evidence is everything! Six tips on sound substantiation</a></h4> <ul class="meta-listing"> <li class="meta-listing-item"> <span class="caption">CAP News</span> </li> <li class="meta-listing-item"> <span class="caption">08 August 2024</span> </li> </ul> </div> </li> <li class="icon-listing-item"> <a href="https://www.asa.org.uk/news/top-tips-for-responsible-influencer-marketing.html" class="font-icon font-icon-file-o icon-holder u-perfect-round"></a> <div class="icon-listing-item-content"> <h4 class="heading"><a href="https://www.asa.org.uk/news/top-tips-for-responsible-influencer-marketing.html">Top tips for responsible influencer marketing</a></h4> <ul class="meta-listing"> <li class="meta-listing-item"> <span class="caption">CAP News</span> </li> <li class="meta-listing-item"> <span class="caption">31 July 2024</span> </li> </ul> </div> </li> <li class="icon-listing-item"> <a href="https://www.asa.org.uk/news/fake-endorsements-in-ads-makes-everyone-sad-a-look-at-influencer-reviews.html" class="font-icon font-icon-file-o icon-holder u-perfect-round"></a> <div class="icon-listing-item-content"> <h4 class="heading"><a href="https://www.asa.org.uk/news/fake-endorsements-in-ads-makes-everyone-sad-a-look-at-influencer-reviews.html">Fake Endorsements In Ads Makes Everyone Sad: A Look At Influencer Reviews</a></h4> <ul class="meta-listing"> <li class="meta-listing-item"> <span class="caption">CAP News</span> </li> <li class="meta-listing-item"> <span class="caption">14 September 2023</span> </li> </ul> </div> </li> </ul> <div class="show-more"> <a href="https://www.asa.org.uk/advice-and-resources/news.html?topic=51E55F30-495B-4DA2-A09CA9CCF2993FD8" class="show-more-link">View all news</a> </div> </div>  </div> <div class="col-md-6">  <div class="widget"> <h2 class="heading">Latest rulings</h2> <ul class="icon-listing mod-bordered"> <li class="icon-listing-item"> <a class="font-icon font-icon-Gavel icon-holder u-perfect-round" href="https://www.asa.org.uk/rulings/next-retail-ltd-a24-1261164-next-retail-ltd.html" target="_blank"></a> <div class="icon-listing-item-content"> <h4 class="heading"><a href="https://www.asa.org.uk/rulings/next-retail-ltd-a24-1261164-next-retail-ltd.html" target="_blank">Next Retail Ltd t/a NEXT</a></h4> <ul class="meta-listing"> <li class="meta-listing-item"> <span class="caption">Upheld</span> </li> <li class="meta-listing-item"> <span class="caption">12 February 2025</span> </li> </ul> <p>A product listing for Dark Blue Power Stretch Denim Leggings on the NEXT website, seen on 19 September 2024. The ad featured a model wearing the leggings, sat on a wooden block. The model鈥檚 legs were extended closer to the camera. </p> </div> </li> <li class="icon-listing-item"> <a class="font-icon font-icon-Gavel icon-holder u-perfect-round" href="https://www.asa.org.uk/rulings/endrick-clothing-ltd-g24-1264925-endrick-clothing-ltd.html" target="_blank"></a> <div class="icon-listing-item-content"> <h4 class="heading"><a href="https://www.asa.org.uk/rulings/endrick-clothing-ltd-g24-1264925-endrick-clothing-ltd.html" target="_blank">Endrick Clothing Ltd</a></h4> <ul class="meta-listing"> <li class="meta-listing-item"> <span class="caption">Upheld</span> </li> <li class="meta-listing-item"> <span class="caption">Social media (influencer or affiliate ad)</span> </li> <li class="meta-listing-item"> <span class="caption">08 January 2025</span> </li> </ul> <p>Two Instagram posts were not clearly identifiable as marketing communication and portrayed smoking in an appealing manner which is against the ad rules.  </p> </div> </li> <li class="icon-listing-item"> <a class="font-icon font-icon-Gavel icon-holder u-perfect-round" href="https://www.asa.org.uk/rulings/ashlen-inc-a24-1245967-ashlen-inc.html" target="_blank"></a> <div class="icon-listing-item-content"> <h4 class="heading"><a href="https://www.asa.org.uk/rulings/ashlen-inc-a24-1245967-ashlen-inc.html" target="_blank">Ashlen Inc</a></h4> <ul class="meta-listing"> <li class="meta-listing-item"> <span class="caption">Upheld</span> </li> <li class="meta-listing-item"> <span class="caption">Social media (paid ad)</span> </li> <li class="meta-listing-item"> <span class="caption">09 October 2024</span> </li> </ul> <p>A paid-for Facebook ad misleadingly stated that a hair pin collection was being withdrawn and failed to include an end date for a promotion. </p> </div> </li> <li class="icon-listing-item"> <a class="font-icon font-icon-Gavel icon-holder u-perfect-round" href="https://www.asa.org.uk/rulings/kentesh-ltd-a24-1245956-kentesh-ltd.html" target="_blank"></a> <div class="icon-listing-item-content"> <h4 class="heading"><a href="https://www.asa.org.uk/rulings/kentesh-ltd-a24-1245956-kentesh-ltd.html" target="_blank">Kentesh Ltd</a></h4> <ul class="meta-listing"> <li class="meta-listing-item"> <span class="caption">Upheld</span> </li> <li class="meta-listing-item"> <span class="caption">Social media (paid ad)</span> </li> <li class="meta-listing-item"> <span class="caption">09 October 2024</span> </li> </ul> <p>A paid-for Facebook ad misleadingly stated that a clothing collection was being withdrawn and failed to include an end date for a promotion. </p> </div> </li> </ul> <div class="show-more"> <a href="https://www.asa.org.uk/codes-and-rulings/rulings.html?date_period=past_year&topic=51E55F30-495B-4DA2-A09CA9CCF2993FD8" class="show-more-link">View all rulings</a> </div> </div>  </div> </div> </div>  </div>  </div>   <div class="cap-area general-container"> <div class="container"> <div class="cap-area-header"> <img src="../../../assets/img/logos/logo-cap.png" alt="logo-cap" class="cap-area-header-image" /> <h1 class="font-color-grey">Help getting it right</h1> </div> <div class="row"> <div class="col-md-6">  <div class="widget"> <h2 class="heading">Popular advice</h2> <ul class="icon-listing mod-bordered"> <li class="icon-listing-item resource-item mod-blue"> <a href="https://www.asa.org.uk/advice-online/social-responsibility-body-image.html" class="font-icon font-icon-file-o icon-holder u-perfect-round"></a> <div class="icon-listing-item-content"> <h4 class="heading"><a href="https://www.asa.org.uk/advice-online/social-responsibility-body-image.html">Social responsibility: Body image</a></h4> <ul class="meta-listing"> <li class="meta-listing-item"> <span class="caption">AdviceOnline</span> </li> </ul> </div> </li> <li class="icon-listing-item resource-item mod-blue"> <a href="https://www.asa.org.uk/resource/advice-for-online-marketplace-sellers.html" class="font-icon font-icon-file-pdf-o icon-holder u-perfect-round"></a> <div class="icon-listing-item-content"> <h4 class="heading"><a href="https://www.asa.org.uk/resource/advice-for-online-marketplace-sellers.html">Advice for Online Marketplace Sellers</a></h4> <ul class="meta-listing"> <li class="meta-listing-item"> <span class="caption">Other Advice & Guidance</span> </li> </ul> </div> </li> <li class="icon-listing-item resource-item mod-blue"> <a href="https://www.asa.org.uk/advice-online/weight-control-garments.html" class="font-icon font-icon-file-o icon-holder u-perfect-round"></a> <div class="icon-listing-item-content"> <h4 class="heading"><a href="https://www.asa.org.uk/advice-online/weight-control-garments.html">Weight control: Garments</a></h4> <ul class="meta-listing"> <li class="meta-listing-item"> <span class="caption">AdviceOnline</span> </li> </ul> </div> </li> </ul> <div class="show-more"> <a 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