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https://i0.wp.com/calmatters.org/wp-content/uploads/2023/09/08152023-Sacramento-Sessions-Clean-Car-Revolution-Panel-RL-01-scaled.jpg?resize=768%2C510&ssl=1 768w, https://i0.wp.com/calmatters.org/wp-content/uploads/2023/09/08152023-Sacramento-Sessions-Clean-Car-Revolution-Panel-RL-01-scaled.jpg?resize=1536%2C1020&ssl=1 1536w, https://i0.wp.com/calmatters.org/wp-content/uploads/2023/09/08152023-Sacramento-Sessions-Clean-Car-Revolution-Panel-RL-01-scaled.jpg?resize=2048%2C1360&ssl=1 2048w, https://i0.wp.com/calmatters.org/wp-content/uploads/2023/09/08152023-Sacramento-Sessions-Clean-Car-Revolution-Panel-RL-01-scaled.jpg?resize=18%2C12&ssl=1 18w, https://i0.wp.com/calmatters.org/wp-content/uploads/2023/09/08152023-Sacramento-Sessions-Clean-Car-Revolution-Panel-RL-01-scaled.jpg?resize=1200%2C797&ssl=1 1200w, https://i0.wp.com/calmatters.org/wp-content/uploads/2023/09/08152023-Sacramento-Sessions-Clean-Car-Revolution-Panel-RL-01-scaled.jpg?resize=1568%2C1041&ssl=1 1568w, https://i0.wp.com/calmatters.org/wp-content/uploads/2023/09/08152023-Sacramento-Sessions-Clean-Car-Revolution-Panel-RL-01-scaled.jpg?resize=400%2C266&ssl=1 400w, https://i0.wp.com/calmatters.org/wp-content/uploads/2023/09/08152023-Sacramento-Sessions-Clean-Car-Revolution-Panel-RL-01-scaled.jpg?w=2400&ssl=1 2400w, https://i0.wp.com/calmatters.org/wp-content/uploads/2023/09/08152023-Sacramento-Sessions-Clean-Car-Revolution-Panel-RL-01-scaled.jpg?fit=1200%2C797&ssl=1&w=370 370w" sizes="(max-width: 1200px) 100vw, 1200px" /> <figcaption><span>A panel on clean car revolution at the CalMatters Studio in Sacramento on Aug. 15, 2023. Photo by Rahul Lal for CalMatters</span></figcaption> </figure> <article id="post-256713" class="post-256713 page type-page status-publish has-post-thumbnail hentry entry"> <div class="entry-content"> <div class="about-menu-outer-container about-menu-closed" id="about-menu"> <div class="about-menu-inner-container"> <div class="cm-about-menu"><ul id="menu-about-menu" class="menu"><li id="menu-item-256686" class="menu-item menu-item-type-post_type menu-item-object-page current-page-ancestor current-page-parent menu-item-256686"><a href="https://calmatters.org/about/">About</a></li> <li id="menu-item-256689" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-256689"><a href="https://calmatters.org/about/impact/">Impact</a></li> <li id="menu-item-256687" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-256687"><a href="https://calmatters.org/about/news-and-awards/">News and Awards</a></li> <li id="menu-item-256693" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-256693"><a href="https://calmatters.org/about/funding/">How We’re Funded</a></li> <li id="menu-item-449923" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-449923"><a href="https://calmatters.org/about/republish/">Republish Our Stories</a></li> <li id="menu-item-258522" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-258522"><a href="https://calmatters.org/about/contact-us/">Contact Us</a></li> <li id="menu-item-256692" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-256692"><a href="https://calmatters.org/about/policies-and-standards/">Policies</a></li> <li id="menu-item-309259" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-309259"><a href="https://calmatters.org/about/programs/">Programs</a></li> <li id="menu-item-256691" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-256691"><a href="https://calmatters.org/about/team/">Our Team</a></li> <li id="menu-item-258525" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-258525"><a href="https://calmatters.org/about/jobs/">Jobs</a></li> <li id="menu-item-258521" class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-256713 current_page_item menu-item-258521"><a href="https://calmatters.org/about/advertise/" aria-current="page">Sponsorship</a></li> </ul></div> <button class="about-menu-lighthouse-button" id="about-close-button">Close</button> </div> </div> <div class="wp-block-group"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <div id="about-internal-nav" class="wp-block-group"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <p>On this page:</p> <ul class="wp-block-list"> <li><a href="#j-audience" data-type="internal" data-id="#j-audience">Audience</a></li> <li><a href="#j-digital-marketing">Digital Marketing</a></li> <li><a href="#j-events">Events</a></li> <li><a href="#j-contact-us">Contact Us</a></li> </ul> <button class="about-menu-lighthouse-mobile-button">More About Us</button> </div></div> <p>Started in 2015, CalMatters is a nonprofit nonpartisan digital news organization dedicated to informing Californians about public policy, politics, government and statewide issues. Our reach and impact continues to grow each year as more people are drawn to non – partisan news and find our award winning journalism on our digital platforms, partner outlets throughout the state reaching tens of thousands of interested and concerned citizens every day. </p> <p>When you become a CalMatters Corporate Sponsor or Advertiser, you’re choosing to support an informed electorate while affiliating your business with our important and award winning work that is read by more than 1 million readers per month. </p> <p>CalMatters stands out in a media landscape that is often bloated, biased or from questionable sources. Our digital content has a commitment to quality and integrity that builds unequaled authority, trust and engagement with readers and sponsors. From daily news stories to digital interactives to live events, CalMatters has a reputation of journalistic excellence recognized by <a href="https://calmatters.org/about/news-and-awards/#j-awards">numerous awards and accolades</a>.</p> <p>Advertisers and sponsors benefit from aligning their business with CalMatters and reaching a highly informed and engaged audience on the cutting edge of news and politics for the state of California. We offer a variety of marketing opportunities that deliver effective, uncluttered visibility for sponsors on our website, newsletters and events that reach a highly engaged readership of educated decision makers and influencers who choose CalMatter’s content to stay informed. </p> <p>CalMatters is a 501(c)(3) nonprofit funded by donors, members, and corporate advertisers and sponsors. Our financial supporters play no role in guiding the journalism or events produced by CalMatters.</p> <div class="wp-block-group about-section-header"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <h3 class="wp-block-heading" id="h-audience">Audience</h3> <p><a href="#about-internal-nav" data-type="internal" data-id="#about-internal-nav">Back to Top</a></p> <div class="cm-jump-anchor" id="j-audience"></div> </div></div> <p>CalMatters readers are informed about key issues and are concerned about their states policies and politics. They are a growing community of highly informed, engaged and active forward-thinking business people, legislators, policy leaders and citizens of California. They are changemakers, political junkies and financial contributors drawn to our quality non partisan award-winning content available at no charge across CalMatters website, newsletters, social media and events  and over 250 media partner outlets across the state.</p> <div class="wp-block-group cm-about-advertise-num"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <h5 class="wp-block-heading" id="h-by-the-numbers">By the Numbers</h5> <p>Data sourced from Google Analytics 2023</p> <div class="wp-block-group cm-num-sec-1"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <div class="wp-block-group cm-about-social-metric"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <svg width="32" height="32" viewBox="0 0 32 32" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M27 0H5C2.23858 0 0 2.23858 0 5V27C0 29.7614 2.23858 32 5 32H27C29.7614 32 32 29.7614 32 27V5C32 2.23858 29.7614 0 27 0Z" fill="#1DA1F2"></path> <path d="M24 11C23.4 11.3 22.8 11.4 22.1 11.5C22.8 11.1 23.3 10.5 23.5 9.7C22.9 10.1 22.2 10.3 21.4 10.5C20.8 9.9 19.9 9.5 19 9.5C16.9 9.5 15.3 11.5 15.8 13.5C13.1 13.4 10.7 12.1 9 10.1C8.1 11.6 8.6 13.5 10 14.5C9.5 14.5 9 14.3 8.5 14.1C8.5 15.6 9.6 17 11.1 17.4C10.6 17.5 10.1 17.6 9.6 17.5C10 18.8 11.2 19.8 12.7 19.8C11.5 20.7 9.7 21.2 8 21C9.5 21.9 11.2 22.5 13 22.5C19.1 22.5 22.5 17.4 22.3 12.7C23 12.3 23.6 11.7 24 11Z" fill="white"></path> </svg> <p>47.1k followers</p> <p>Twitter</p> </div></div> <div class="wp-block-group cm-about-social-metric"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <svg width="33" height="32" viewBox="0 0 33 32" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M27.3334 0H5.33337C2.57195 0 0.333374 2.23858 0.333374 5V27C0.333374 29.7614 2.57195 32 5.33337 32H27.3334C30.0948 32 32.3334 29.7614 32.3334 27V5C32.3334 2.23858 30.0948 0 27.3334 0Z" fill="#F00073"></path> <path d="M16.3334 9.2002C18.5334 9.2002 18.8334 9.2002 19.7334 9.2002C20.5334 9.2002 20.9334 9.4002 21.2334 9.5002C21.6334 9.7002 21.9334 9.8002 22.2334 10.1002C22.5334 10.4002 22.7334 10.7002 22.8334 11.1002C22.9334 11.4002 23.0334 11.8002 23.1334 12.6002C23.1334 13.5002 23.1334 13.7002 23.1334 16.0002C23.1334 18.3002 23.1334 18.5002 23.1334 19.4002C23.1334 20.2002 22.9334 20.6002 22.8334 20.9002C22.6334 21.3002 22.5334 21.6002 22.2334 21.9002C21.9334 22.2002 21.6334 22.4002 21.2334 22.5002C20.9334 22.6002 20.5334 22.7002 19.7334 22.8002C18.8334 22.8002 18.6334 22.8002 16.3334 22.8002C14.0334 22.8002 13.8334 22.8002 12.9334 22.8002C12.1334 22.8002 11.7334 22.6002 11.4334 22.5002C11.0334 22.3002 10.7334 22.2002 10.4334 21.9002C10.1334 21.6002 9.93339 21.3002 9.83339 20.9002C9.73339 20.6002 9.63339 20.2002 9.53339 19.4002C9.53339 18.5002 9.53339 18.3002 9.53339 16.0002C9.53339 13.7002 9.53339 13.5002 9.53339 12.6002C9.53339 11.8002 9.73339 11.4002 9.83339 11.1002C10.0334 10.7002 10.1334 10.4002 10.4334 10.1002C10.7334 9.8002 11.0334 9.6002 11.4334 9.5002C11.7334 9.4002 12.1334 9.3002 12.9334 9.2002C13.8334 9.2002 14.1334 9.2002 16.3334 9.2002ZM16.3334 7.7002C14.0334 7.7002 13.8334 7.7002 12.9334 7.7002C12.0334 7.7002 11.4334 7.9002 10.9334 8.1002C10.4334 8.3002 9.93339 8.6002 9.43339 9.1002C8.93339 9.6002 8.73339 10.0002 8.43339 10.6002C8.23339 11.1002 8.13339 11.7002 8.03339 12.6002C8.03339 13.5002 8.03339 13.8002 8.03339 16.0002C8.03339 18.3002 8.03339 18.5002 8.03339 19.4002C8.03339 20.3002 8.23339 20.9002 8.43339 21.4002C8.63339 21.9002 8.93339 22.4002 9.43339 22.9002C9.93339 23.4002 10.3334 23.6002 10.9334 23.9002C11.4334 24.1002 12.0334 24.2002 12.9334 24.3002C13.8334 24.3002 14.1334 24.3002 16.3334 24.3002C18.5334 24.3002 18.8334 24.3002 19.7334 24.3002C20.6334 24.3002 21.2334 24.1002 21.7334 23.9002C22.2334 23.7002 22.7334 23.4002 23.2334 22.9002C23.7334 22.4002 23.9334 22.0002 24.2334 21.4002C24.4334 20.9002 24.5334 20.3002 24.6334 19.4002C24.6334 18.5002 24.6334 18.2002 24.6334 16.0002C24.6334 13.8002 24.6334 13.5002 24.6334 12.6002C24.6334 11.7002 24.4334 11.1002 24.2334 10.6002C24.0334 10.1002 23.7334 9.6002 23.2334 9.1002C22.7334 8.6002 22.3334 8.4002 21.7334 8.1002C21.2334 7.9002 20.6334 7.8002 19.7334 7.7002C18.8334 7.7002 18.6334 7.7002 16.3334 7.7002Z" fill="white"></path> <path d="M16.3334 11.7002C13.9334 11.7002 12.0334 13.6002 12.0334 16.0002C12.0334 18.4002 13.9334 20.3002 16.3334 20.3002C18.7334 20.3002 20.6334 18.4002 20.6334 16.0002C20.6334 13.6002 18.7334 11.7002 16.3334 11.7002ZM16.3334 18.8002C14.8334 18.8002 13.5334 17.6002 13.5334 16.0002C13.5334 14.5002 14.7334 13.2002 16.3334 13.2002C17.8334 13.2002 19.1334 14.4002 19.1334 16.0002C19.1334 17.5002 17.8334 18.8002 16.3334 18.8002Z" fill="white"></path> <path d="M20.7334 12.6002C21.2857 12.6002 21.7334 12.1525 21.7334 11.6002C21.7334 11.0479 21.2857 10.6002 20.7334 10.6002C20.1811 10.6002 19.7334 11.0479 19.7334 11.6002C19.7334 12.1525 20.1811 12.6002 20.7334 12.6002Z" fill="white"></path> </svg> <p>18.1k followers</p> <p>Instagram</p> </div></div> <div class="wp-block-group cm-about-social-metric"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <svg width="33" height="32" viewBox="0 0 33 32" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M27.6667 0H5.66669C2.90526 0 0.666687 2.23858 0.666687 5V27C0.666687 29.7614 2.90526 32 5.66669 32H27.6667C30.4281 32 32.6667 29.7614 32.6667 27V5C32.6667 2.23858 30.4281 0 27.6667 0Z" fill="#1877F2"></path> <path d="M24.6667 16C24.6667 11.6 21.0667 8 16.6667 8C12.2667 8 8.66669 11.6 8.66669 16C8.66669 20 11.5667 23.3 15.3667 23.9V18.3H13.3667V16H15.3667V14.2C15.3667 12.2 16.5667 11.1 18.3667 11.1C19.2667 11.1 20.1667 11.3 20.1667 11.3V13.3H19.1667C18.1667 13.3 17.8667 13.9 17.8667 14.5V16H20.0667L19.6667 18.3H17.7667V24C21.7667 23.4 24.6667 20 24.6667 16Z" fill="white"></path> </svg> <p>16k followers</p> <p>Facebook</p> </div></div> <div class="wp-block-group cm-about-social-metric"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <svg width="32" height="32" viewBox="0 0 32 32" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M27 0H5C2.23858 0 0 2.23858 0 5V27C0 29.7614 2.23858 32 5 32H27C29.7614 32 32 29.7614 32 27V5C32 2.23858 29.7614 0 27 0Z" fill="#FF0000"></path> <path d="M23.6 12.0999C23.4 11.3999 22.9 10.8999 22.2 10.6999C21 10.3999 15.9 10.3999 15.9 10.3999C15.9 10.3999 10.9 10.3999 9.60001 10.6999C8.90001 10.8999 8.4 11.3999 8.2 12.0999C8 13.3999 8 15.9999 8 15.9999C8 15.9999 8 18.5999 8.3 19.8999C8.5 20.5999 9 21.0999 9.7 21.2999C10.9 21.5999 16 21.5999 16 21.5999C16 21.5999 21 21.5999 22.3 21.2999C23 21.0999 23.5 20.5999 23.7 19.8999C24 18.5999 24 15.9999 24 15.9999C24 15.9999 24 13.3999 23.6 12.0999ZM14.4 18.3999V13.5999L18.6 15.9999L14.4 18.3999Z" fill="white"></path> </svg> <p>10.1K followers</p> <p>YouTube</p> </div></div> <div class="wp-block-group cm-about-social-metric"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <svg width="32" height="32" viewBox="0 0 32 32" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M27 6.10352e-05H5C2.23858 6.10352e-05 0 2.23864 0 5.00006V27.0001C0 29.7615 2.23858 32.0001 5 32.0001H27C29.7614 32.0001 32 29.7615 32 27.0001V5.00006C32 2.23864 29.7614 6.10352e-05 27 6.10352e-05Z" fill="#F2B92E"></path> <path d="M9.20969 18.4H12.9375C12.8476 17.6419 12.8 16.8356 12.8 16C12.8 15.1644 12.8476 14.3581 12.9375 13.6H9.20969C8.94437 14.3507 8.8 15.1585 8.8 16C8.8 16.8415 8.94437 17.6493 9.20969 18.4ZM9.54842 19.2C10.5007 21.1163 12.2817 22.5481 14.4224 23.0266C13.7991 22.1782 13.3217 20.8297 13.051 19.2H9.54842ZM22.7903 18.4C23.0556 17.6493 23.2 16.8415 23.2 16C23.2 15.1585 23.0556 14.3507 22.7903 13.6H19.0625C19.1524 14.3581 19.2 15.1644 19.2 16C19.2 16.8356 19.1524 17.6419 19.0625 18.4H22.7903ZM22.4516 19.2H18.949C18.6783 20.8297 18.2009 22.1782 17.5776 23.0266C19.7183 22.5481 21.4993 21.1163 22.4516 19.2ZM13.7475 18.4H18.2525C18.3472 17.6499 18.4 16.8423 18.4 16C18.4 15.1577 18.3472 14.3501 18.2525 13.6H13.7475C13.6528 14.3501 13.6 15.1577 13.6 16C13.6 16.8423 13.6528 17.6499 13.7475 18.4ZM13.868 19.2C14.2857 21.5743 15.1345 23.2 16 23.2C16.8655 23.2 17.7143 21.5743 18.132 19.2H13.868ZM9.54842 12.8H13.051C13.3217 11.1703 13.7991 9.82178 14.4224 8.97337C12.2817 9.45191 10.5007 10.8837 9.54842 12.8ZM22.4516 12.8C21.4993 10.8837 19.7183 9.45191 17.5776 8.97337C18.2009 9.82178 18.6783 11.1703 18.949 12.8H22.4516ZM13.868 12.8H18.132C17.7143 10.4257 16.8655 8.8 16 8.8C15.1345 8.8 14.2857 10.4257 13.868 12.8ZM16 24C11.5817 24 8 20.4183 8 16C8 11.5817 11.5817 8 16 8C20.4183 8 24 11.5817 24 16C24 20.4183 20.4183 24 16 24Z" fill="white"></path> </svg> <p>1,351,575</p> <p>Average monthly pageviews</p> </div></div> <div class="wp-block-group cm-about-social-metric"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <svg width="32" height="32" viewBox="0 0 32 32" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M27 0H5C2.23858 0 0 2.23858 0 5V27C0 29.7614 2.23858 32 5 32H27C29.7614 32 32 29.7614 32 27V5C32 2.23858 29.7614 0 27 0Z" fill="#0A819F"></path> <path d="M15.6191 17.6925C15.8314 17.8923 16.1498 17.8923 16.3621 17.6925L24.3585 10.6993C24.5 10.4329 24.4646 10 23.8985 10L8.08272 10.0333C7.65813 10.0333 7.30431 10.3996 7.62275 10.7326L15.6191 17.6925Z" fill="white"></path> <path d="M24.5 13.4297C24.5 13.0967 24.0754 12.8969 23.7924 13.13L17.5297 18.5581C17.1051 18.9244 16.5744 19.1242 16.0083 19.1242C15.4422 19.1242 14.9115 18.9244 14.4869 18.5914L8.25963 13.13C7.97657 12.8969 7.55198 13.0634 7.55198 13.4297C7.5166 13.3298 7.5166 20.989 7.5166 20.989C7.5166 21.7216 8.15348 22.3211 8.93188 22.3211H23.0847C23.8631 22.3211 24.5 21.7216 24.5 20.989C24.5 18.991 24.5 14.9283 24.5 13.4297Z" fill="white"></path> </svg> <p>177,000 subscribers</p> <p>All newsletters</p> </div></div> <div class="wp-block-group cm-about-social-metric"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <svg width="32" height="32" viewBox="0 0 32 32" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M27 0H5C2.23858 0 0 2.23858 0 5V27C0 29.7614 2.23858 32 5 32H27C29.7614 32 32 29.7614 32 27V5C32 2.23858 29.7614 0 27 0Z" fill="#0A819F"></path> <path d="M15.6191 17.6925C15.8314 17.8923 16.1498 17.8923 16.3621 17.6925L24.3585 10.6993C24.5 10.4329 24.4646 10 23.8985 10L8.08272 10.0333C7.65813 10.0333 7.30431 10.3996 7.62275 10.7326L15.6191 17.6925Z" fill="white"></path> <path d="M24.5 13.4297C24.5 13.0967 24.0754 12.8969 23.7924 13.13L17.5297 18.5581C17.1051 18.9244 16.5744 19.1242 16.0083 19.1242C15.4422 19.1242 14.9115 18.9244 14.4869 18.5914L8.25963 13.13C7.97657 12.8969 7.55198 13.0634 7.55198 13.4297C7.5166 13.3298 7.5166 20.989 7.5166 20.989C7.5166 21.7216 8.15348 22.3211 8.93188 22.3211H23.0847C23.8631 22.3211 24.5 21.7216 24.5 20.989C24.5 18.991 24.5 14.9283 24.5 13.4297Z" fill="white"></path> </svg> <p>44% average open rate</p> <p>All newsletters</p> </div></div> </div></div> <div class="cm-show-more-less-container cm-about-num-sec-3"> <div class="cm-show-less cm-expanding-element"> <div class="wp-block-group cm-about-table-metric"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <p>Sessions by region</p> <figure class="wp-block-table is-style-regular"><table class="has-fixed-layout"><tbody><tr><td>California</td><td>57.8%</td></tr><tr><td>Out of State</td><td>42.2%</td></tr></tbody></table></figure> </div></div> <div class="wp-block-group cm-about-table-metric"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <p>Users by gender</p> <figure class="wp-block-table is-style-regular"><table class="has-fixed-layout"><tbody><tr><td>Male</td><td>56.5%</td></tr><tr><td>Female</td><td>43.5%</td></tr></tbody></table></figure> </div></div> <div class="wp-block-group cm-about-table-metric"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <p>Sessions by device</p> <figure class="wp-block-table is-style-regular"><table class="has-fixed-layout"><tbody><tr><td>Mobile</td><td>65%</td></tr><tr><td>Desktop</td><td>32%</td></tr><tr><td>Tablet</td><td>3%</td></tr></tbody></table></figure> </div></div> <div class="wp-block-group cm-about-table-metric"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <p>Website traffic sources</p> <figure class="wp-block-table is-style-regular"><table class="has-fixed-layout"><tbody><tr><td>Organic Search</td><td>56%</td></tr><tr><td>Direct</td><td>22%</td></tr><tr><td>Referral</td><td>13%</td></tr></tbody></table></figure> </div></div> <div class="wp-block-group cm-about-table-metric"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <p>Age</p> <figure class="wp-block-table is-style-regular"><table class="has-fixed-layout"><tbody><tr><td>18-24</td><td>15%</td></tr><tr><td>25-34</td><td>22%</td></tr><tr><td>35-44</td><td>24%</td></tr><tr><td>45-54</td><td>17%</td></tr><tr><td>55-64</td><td>12%</td></tr><tr><td>65+</td><td>8%</td></tr></tbody></table></figure> </div></div> <div class="wp-block-group cm-about-table-metric"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <p>Top Cities in California by user sessions</p> <figure class="wp-block-table is-style-regular"><table class="has-fixed-layout"><tbody><tr><td>Los Angeles</td><td>19.76%</td></tr><tr><td>San Jose</td><td>9.27%</td></tr><tr><td>San Francisco</td><td>5.63%</td></tr><tr><td>Sacramento</td><td>5.31%</td></tr><tr><td>San Diego</td><td>5.30%</td></tr></tbody></table></figure> </div></div> </div> <div class="cm-show-more-less-button" data-more="Show All Data" data-less=" Show Less Data"> Show All Data </div> </div> </div></div> <div class="wp-block-group about-section-header"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <h3 class="wp-block-heading" id="h-digital-marketing">Digital Marketing</h3> <p><a href="#about-internal-nav" data-type="internal" data-id="#about-internal-nav">Back to Top</a></p> <div class="cm-jump-anchor" id="j-digital-marketing"></div> </div></div> <p>Advertising on CalMatters website and email newsletters is a highly effective way to expand your brand’s reach to a qualified audience while maintaining a degree of control over your exposure, your target audience, your brand’s message environment and your campaign goals. Many advertisers repeatedly tell us that CalMatters is one of the most effective ways to invest their marketing dollars.</p> <h4 class="wp-block-heading cm-about-yellow-bar" id="h-website">Website</h4> <p>CalMatters.org is the heartbeat of California news and information. Averaging 1.3 million visitors per month who stay informed by reading our award winning news, stories and research. Banner ads are available on the home page and article pages, our most highly trafficked sections.</p> <h4 class="wp-block-heading cm-about-yellow-bar" id="h-newsletters">Newsletters</h4> <p>Sponsors reach our most loyal and passionate followers with our newsletters. Carefully placed ads in each newsletter provide a clean uncluttered reader experience and a maximum share of mind for each advertisement. </p> <div class="wp-block-group cm-about-newsletter-logo-grid"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <figure class="wp-block-image size-full"><img data-perfmatters-preload data-recalc-dims="1" decoding="async" width="600" height="598" src="https://i0.wp.com/calmatters.org/wp-content/uploads/2023/08/icon_newsletter_sponsor_dwm.png?resize=600%2C598&ssl=1" alt="" class="wp-image-309182" srcset="https://i0.wp.com/calmatters.org/wp-content/uploads/2023/08/icon_newsletter_sponsor_dwm.png?w=600&ssl=1 600w, https://i0.wp.com/calmatters.org/wp-content/uploads/2023/08/icon_newsletter_sponsor_dwm.png?resize=300%2C300&ssl=1 300w, https://i0.wp.com/calmatters.org/wp-content/uploads/2023/08/icon_newsletter_sponsor_dwm.png?resize=60%2C60&ssl=1 60w, https://i0.wp.com/calmatters.org/wp-content/uploads/2023/08/icon_newsletter_sponsor_dwm.png?resize=12%2C12&ssl=1 12w, https://i0.wp.com/calmatters.org/wp-content/uploads/2023/08/icon_newsletter_sponsor_dwm.png?resize=400%2C399&ssl=1 400w, https://i0.wp.com/calmatters.org/wp-content/uploads/2023/08/icon_newsletter_sponsor_dwm.png?resize=200%2C200&ssl=1 200w, https://i0.wp.com/calmatters.org/wp-content/uploads/2023/08/icon_newsletter_sponsor_dwm.png?w=370&ssl=1 370w" sizes="(max-width: 600px) 100vw, 600px" /></figure> <h4 class="wp-block-heading" id="h-whatmatters">WhatMatters</h4> <h5 class="wp-block-heading">Every weekday</h5> <p>Our premier weekday newsletter reaches 152,000 insiders and civically engaged Californians, keeping them informed on the most important stories in California politics and policy. <a href="https://calmatters.org/subscribe-to-calmatters/whatmatters">Sign up →</a></p> </div></div> <div class="wp-block-group cm-about-newsletter-logo-grid"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <figure class="wp-block-image size-full"><img data-recalc-dims="1" decoding="async" width="600" height="600" src="https://i0.wp.com/calmatters.org/wp-content/uploads/2023/08/icon_newsletter_sponsor_ww.png?resize=600%2C600&ssl=1" alt="" class="wp-image-309183" srcset="https://i0.wp.com/calmatters.org/wp-content/uploads/2023/08/icon_newsletter_sponsor_ww.png?w=600&ssl=1 600w, https://i0.wp.com/calmatters.org/wp-content/uploads/2023/08/icon_newsletter_sponsor_ww.png?resize=300%2C300&ssl=1 300w, https://i0.wp.com/calmatters.org/wp-content/uploads/2023/08/icon_newsletter_sponsor_ww.png?resize=60%2C60&ssl=1 60w, https://i0.wp.com/calmatters.org/wp-content/uploads/2023/08/icon_newsletter_sponsor_ww.png?resize=12%2C12&ssl=1 12w, https://i0.wp.com/calmatters.org/wp-content/uploads/2023/08/icon_newsletter_sponsor_ww.png?resize=400%2C400&ssl=1 400w, https://i0.wp.com/calmatters.org/wp-content/uploads/2023/08/icon_newsletter_sponsor_ww.png?resize=200%2C200&ssl=1 200w, https://i0.wp.com/calmatters.org/wp-content/uploads/2023/08/icon_newsletter_sponsor_ww.png?w=370&ssl=1 370w" sizes="(max-width: 600px) 100vw, 600px" /></figure> <h4 class="wp-block-heading" id="h-weekly-walters">Weekly Walters</h4> <h5 class="wp-block-heading">Every Friday</h5> <p>Dan Walters has covered California for decades and is a trusted voice to many in our state. This weekly email, read by 19,000 loyal subscribers, highlights his most recent insights. <a href="https://calmatters.org/subscribe-to-calmatters/weekly-walters/">Sign up →</a></p> </div></div> <div class="wp-block-group cm-about-newsletter-logo-grid"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <figure class="wp-block-image size-full"><img data-recalc-dims="1" decoding="async" width="600" height="600" src="https://i0.wp.com/calmatters.org/wp-content/uploads/2023/08/icon_newsletter_sponsor_wm.png?resize=600%2C600&ssl=1" alt="" class="wp-image-309181" srcset="https://i0.wp.com/calmatters.org/wp-content/uploads/2023/08/icon_newsletter_sponsor_wm.png?w=600&ssl=1 600w, https://i0.wp.com/calmatters.org/wp-content/uploads/2023/08/icon_newsletter_sponsor_wm.png?resize=300%2C300&ssl=1 300w, https://i0.wp.com/calmatters.org/wp-content/uploads/2023/08/icon_newsletter_sponsor_wm.png?resize=60%2C60&ssl=1 60w, 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class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <figure class="wp-block-image size-full"><img data-recalc-dims="1" decoding="async" width="600" height="600" src="https://i0.wp.com/calmatters.org/wp-content/uploads/2023/08/icon_newsletter_sponsor_ii.png?resize=600%2C600&ssl=1" alt="" class="wp-image-309184" srcset="https://i0.wp.com/calmatters.org/wp-content/uploads/2023/08/icon_newsletter_sponsor_ii.png?w=600&ssl=1 600w, https://i0.wp.com/calmatters.org/wp-content/uploads/2023/08/icon_newsletter_sponsor_ii.png?resize=300%2C300&ssl=1 300w, https://i0.wp.com/calmatters.org/wp-content/uploads/2023/08/icon_newsletter_sponsor_ii.png?resize=60%2C60&ssl=1 60w, https://i0.wp.com/calmatters.org/wp-content/uploads/2023/08/icon_newsletter_sponsor_ii.png?resize=12%2C12&ssl=1 12w, https://i0.wp.com/calmatters.org/wp-content/uploads/2023/08/icon_newsletter_sponsor_ii.png?resize=400%2C400&ssl=1 400w, https://i0.wp.com/calmatters.org/wp-content/uploads/2023/08/icon_newsletter_sponsor_ii.png?resize=200%2C200&ssl=1 200w, https://i0.wp.com/calmatters.org/wp-content/uploads/2023/08/icon_newsletter_sponsor_ii.png?w=370&ssl=1 370w" sizes="(max-width: 600px) 100vw, 600px" /></figure> <h4 class="wp-block-heading" id="h-inequality-insights">Inequality Insights</h4> <h5 class="wp-block-heading">Every Friday</h5> <p>California Divide Reporter Wendy Fry delivers a weekly roundup of stories, insights and analysis on one of the most pressing issues in California: inequality. <a href="https://calmatters.org/subscribe-to-calmatters/inequality-insights/">Sign up →</a> </p> </div></div> <div class="wp-block-group cm-about-newsletter-logo-grid"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <figure class="wp-block-image size-full"><img data-recalc-dims="1" decoding="async" width="429" height="429" src="https://i0.wp.com/calmatters.org/wp-content/uploads/2024/08/ie-429x429-1.png?resize=429%2C429&ssl=1" alt="" class="wp-image-437999" style="object-fit:cover" srcset="https://i0.wp.com/calmatters.org/wp-content/uploads/2024/08/ie-429x429-1.png?w=429&ssl=1 429w, https://i0.wp.com/calmatters.org/wp-content/uploads/2024/08/ie-429x429-1.png?resize=300%2C300&ssl=1 300w, https://i0.wp.com/calmatters.org/wp-content/uploads/2024/08/ie-429x429-1.png?resize=60%2C60&ssl=1 60w, https://i0.wp.com/calmatters.org/wp-content/uploads/2024/08/ie-429x429-1.png?resize=12%2C12&ssl=1 12w, https://i0.wp.com/calmatters.org/wp-content/uploads/2024/08/ie-429x429-1.png?resize=400%2C400&ssl=1 400w, https://i0.wp.com/calmatters.org/wp-content/uploads/2024/08/ie-429x429-1.png?resize=200%2C200&ssl=1 200w, https://i0.wp.com/calmatters.org/wp-content/uploads/2024/08/ie-429x429-1.png?w=370&ssl=1 370w" sizes="(max-width: 429px) 100vw, 429px" /></figure> <h4 class="wp-block-heading" id="h-the-inland-empire">The Inland Empire</h4> <h5 class="wp-block-heading" id="h-every-thursday">Every Thursday</h5> <p>Inland Empire Reporter Deborah Sullivan Brennan covers the most important issues impacting the people and places in Riverside and San Bernardino counties. <a href="https://calmatters.org/subscribe-to-calmatters/the-inland-empire">Sign up →</a> </p> </div></div> <div class="wp-block-group about-section-header"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <h3 class="wp-block-heading" id="h-calmatters-live-journalism-events-engage-inform-and-inspire">CalMatters Live Journalism Events: Engage, Inform and Inspire</h3> <p><a href="#about-internal-nav" data-type="internal" data-id="#about-internal-nav">Back to Top</a></p> <div class="cm-jump-anchor" id="j-events"></div> </div></div> <p>CalMatters produces impactful live journalism events that promote civic engagement and democracy across California. These events provide a unique opportunity for corporate sponsors to align with high-quality journalism, engage influential audiences, and enhance brand visibility through meaningful in-person experiences.</p> <h4 class="wp-block-heading cm-about-yellow-bar" id="h-changemaker-dinners">Changemaker Dinners</h4> <p>Exclusive, invite-only gatherings featuring prominent elected officials and newsmakers in unscripted, off-the-record conversations about the state’s most pressing issues. These events attract Capitol insiders, including policymakers, lobbyists, and business leaders. Sponsorship provides direct access to decision-makers, fostering candid discussions and valuable networking opportunities.</p> <h4 class="wp-block-heading cm-about-yellow-bar" id="h-calmatters-live">CalMatters Live</h4> <p>A statewide event series featuring thought-provoking discussions on key policy issues that impact local communities. Each event includes local leaders and experts in an interactive format, including Q&A for audience engagement. Events are free, often include a simple lunch, marketed both locally and statewide, streamed online, and archived for broader accessibility. Cities include Los Angeles, San Francisco, and Sacramento.</p> <h4 class="wp-block-heading cm-about-yellow-bar" id="h-sponsorship-benefits"><strong>Sponsorship Benefits:</strong></h4> <ul class="wp-block-list"> <li>Support journalism and position your brand alongside CalMatters’ trusted brand.</li> <li>Engage directly with influential policymakers and community leaders.</li> <li>Gain visibility across CalMatters’ statewide audience.</li> </ul> <p>Interested in sponsoring or learning more? 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