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mw-first-heading"><span class="mw-page-title-main">Absolut Vodka</span></h1> <div id="p-lang-btn" class="vector-dropdown mw-portlet mw-portlet-lang" > <input type="checkbox" id="p-lang-btn-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-p-lang-btn" class="vector-dropdown-checkbox mw-interlanguage-selector" aria-label="Go to an article in another language. Available in 37 languages" > <label id="p-lang-btn-label" for="p-lang-btn-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--action-progressive mw-portlet-lang-heading-37" aria-hidden="true" ><span class="vector-icon mw-ui-icon-language-progressive mw-ui-icon-wikimedia-language-progressive"></span> <span class="vector-dropdown-label-text">37 languages</span> </label> <div class="vector-dropdown-content"> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="interlanguage-link interwiki-ar mw-list-item"><a href="https://ar.wikipedia.org/wiki/%D8%A3%D8%A8%D8%B3%D9%88%D9%84%D9%88%D8%AA" title="أبسولوت – Arabic" lang="ar" hreflang="ar" data-title="أبسولوت" data-language-autonym="العربية" data-language-local-name="Arabic" class="interlanguage-link-target"><span>العربية</span></a></li><li class="interlanguage-link interwiki-az mw-list-item"><a href="https://az.wikipedia.org/wiki/Absolut_Vodka" title="Absolut Vodka – Azerbaijani" lang="az" hreflang="az" data-title="Absolut Vodka" data-language-autonym="Azərbaycanca" data-language-local-name="Azerbaijani" class="interlanguage-link-target"><span>Azərbaycanca</span></a></li><li class="interlanguage-link interwiki-be mw-list-item"><a href="https://be.wikipedia.org/wiki/%D0%90%D0%B1%D1%81%D0%B0%D0%BB%D1%8E%D1%82_(%D0%B3%D0%B0%D1%80%D1%8D%D0%BB%D0%BA%D0%B0)" title="Абсалют (гарэлка) – Belarusian" lang="be" hreflang="be" data-title="Абсалют (гарэлка)" data-language-autonym="Беларуская" data-language-local-name="Belarusian" class="interlanguage-link-target"><span>Беларуская</span></a></li><li class="interlanguage-link interwiki-bar mw-list-item"><a href="https://bar.wikipedia.org/wiki/Absolut_Vodka" title="Absolut Vodka – Bavarian" lang="bar" hreflang="bar" data-title="Absolut Vodka" data-language-autonym="Boarisch" data-language-local-name="Bavarian" class="interlanguage-link-target"><span>Boarisch</span></a></li><li class="interlanguage-link interwiki-bs mw-list-item"><a href="https://bs.wikipedia.org/wiki/Absolut_Vodka" title="Absolut Vodka – Bosnian" lang="bs" hreflang="bs" data-title="Absolut Vodka" data-language-autonym="Bosanski" data-language-local-name="Bosnian" class="interlanguage-link-target"><span>Bosanski</span></a></li><li class="interlanguage-link interwiki-ca mw-list-item"><a href="https://ca.wikipedia.org/wiki/Vodka_Absolut" title="Vodka Absolut – Catalan" lang="ca" hreflang="ca" data-title="Vodka Absolut" data-language-autonym="Català" data-language-local-name="Catalan" class="interlanguage-link-target"><span>Català</span></a></li><li class="interlanguage-link interwiki-cs mw-list-item"><a href="https://cs.wikipedia.org/wiki/Absolut" title="Absolut – Czech" lang="cs" hreflang="cs" data-title="Absolut" data-language-autonym="Čeština" data-language-local-name="Czech" class="interlanguage-link-target"><span>Čeština</span></a></li><li class="interlanguage-link interwiki-da mw-list-item"><a href="https://da.wikipedia.org/wiki/Absolut_Vodka" title="Absolut Vodka – Danish" lang="da" hreflang="da" data-title="Absolut Vodka" data-language-autonym="Dansk" data-language-local-name="Danish" class="interlanguage-link-target"><span>Dansk</span></a></li><li class="interlanguage-link interwiki-de mw-list-item"><a href="https://de.wikipedia.org/wiki/Absolut_Vodka" title="Absolut Vodka – German" lang="de" hreflang="de" data-title="Absolut Vodka" data-language-autonym="Deutsch" data-language-local-name="German" class="interlanguage-link-target"><span>Deutsch</span></a></li><li class="interlanguage-link interwiki-et mw-list-item"><a href="https://et.wikipedia.org/wiki/Absolut_Vodka" title="Absolut Vodka – Estonian" lang="et" hreflang="et" data-title="Absolut Vodka" data-language-autonym="Eesti" data-language-local-name="Estonian" class="interlanguage-link-target"><span>Eesti</span></a></li><li class="interlanguage-link interwiki-el mw-list-item"><a href="https://el.wikipedia.org/wiki/Absolut_Vodka" title="Absolut Vodka – Greek" lang="el" hreflang="el" data-title="Absolut Vodka" data-language-autonym="Ελληνικά" data-language-local-name="Greek" class="interlanguage-link-target"><span>Ελληνικά</span></a></li><li class="interlanguage-link interwiki-es mw-list-item"><a href="https://es.wikipedia.org/wiki/Absolut_Vodka" title="Absolut Vodka – Spanish" lang="es" hreflang="es" data-title="Absolut Vodka" data-language-autonym="Español" data-language-local-name="Spanish" class="interlanguage-link-target"><span>Español</span></a></li><li class="interlanguage-link interwiki-fa mw-list-item"><a href="https://fa.wikipedia.org/wiki/%D8%A7%D8%A8%D8%B3%D9%84%D9%88%D8%AA_%D9%88%D8%AF%DA%A9%D8%A7" title="ابسلوت ودکا – Persian" lang="fa" hreflang="fa" data-title="ابسلوت ودکا" data-language-autonym="فارسی" data-language-local-name="Persian" class="interlanguage-link-target"><span>فارسی</span></a></li><li class="interlanguage-link interwiki-fo mw-list-item"><a href="https://fo.wikipedia.org/wiki/Absolut_Vodka" title="Absolut Vodka – Faroese" lang="fo" hreflang="fo" data-title="Absolut Vodka" data-language-autonym="Føroyskt" data-language-local-name="Faroese" class="interlanguage-link-target"><span>Føroyskt</span></a></li><li class="interlanguage-link interwiki-fr mw-list-item"><a href="https://fr.wikipedia.org/wiki/Absolut_Vodka" title="Absolut Vodka – French" lang="fr" hreflang="fr" data-title="Absolut Vodka" data-language-autonym="Français" data-language-local-name="French" class="interlanguage-link-target"><span>Français</span></a></li><li class="interlanguage-link interwiki-ko mw-list-item"><a href="https://ko.wikipedia.org/wiki/%EC%95%B1%EC%86%94%EB%A3%A8%ED%8A%B8_%EB%B3%B4%EB%93%9C%EC%B9%B4" title="앱솔루트 보드카 – Korean" lang="ko" hreflang="ko" data-title="앱솔루트 보드카" data-language-autonym="한국어" data-language-local-name="Korean" class="interlanguage-link-target"><span>한국어</span></a></li><li class="interlanguage-link interwiki-id mw-list-item"><a href="https://id.wikipedia.org/wiki/Absolut_Vodka" title="Absolut Vodka – Indonesian" lang="id" hreflang="id" data-title="Absolut Vodka" data-language-autonym="Bahasa Indonesia" data-language-local-name="Indonesian" class="interlanguage-link-target"><span>Bahasa Indonesia</span></a></li><li class="interlanguage-link interwiki-it mw-list-item"><a href="https://it.wikipedia.org/wiki/Absolut" title="Absolut – Italian" lang="it" hreflang="it" data-title="Absolut" data-language-autonym="Italiano" data-language-local-name="Italian" class="interlanguage-link-target"><span>Italiano</span></a></li><li class="interlanguage-link interwiki-he mw-list-item"><a href="https://he.wikipedia.org/wiki/%D7%90%D7%91%D7%A1%D7%95%D7%9C%D7%95%D7%98_%D7%95%D7%95%D7%93%D7%A7%D7%94" title="אבסולוט וודקה – Hebrew" lang="he" hreflang="he" data-title="אבסולוט וודקה" data-language-autonym="עברית" data-language-local-name="Hebrew" class="interlanguage-link-target"><span>עברית</span></a></li><li class="interlanguage-link interwiki-lv mw-list-item"><a href="https://lv.wikipedia.org/wiki/Absolut_Vodka" title="Absolut Vodka – Latvian" lang="lv" hreflang="lv" data-title="Absolut Vodka" data-language-autonym="Latviešu" data-language-local-name="Latvian" class="interlanguage-link-target"><span>Latviešu</span></a></li><li class="interlanguage-link interwiki-lt mw-list-item"><a href="https://lt.wikipedia.org/wiki/Absolut_Vodka" title="Absolut Vodka – Lithuanian" lang="lt" hreflang="lt" data-title="Absolut Vodka" data-language-autonym="Lietuvių" data-language-local-name="Lithuanian" class="interlanguage-link-target"><span>Lietuvių</span></a></li><li class="interlanguage-link interwiki-hu mw-list-item"><a href="https://hu.wikipedia.org/wiki/Absolut_vodka" title="Absolut vodka – Hungarian" lang="hu" hreflang="hu" data-title="Absolut vodka" data-language-autonym="Magyar" data-language-local-name="Hungarian" class="interlanguage-link-target"><span>Magyar</span></a></li><li class="interlanguage-link interwiki-arz mw-list-item"><a href="https://arz.wikipedia.org/wiki/%D8%A7%D8%A8%D8%B3%D9%88%D9%84%D9%88%D8%AA_%D9%81%D9%88%D8%AF%D9%83%D8%A7" title="ابسولوت فودكا – Egyptian Arabic" lang="arz" hreflang="arz" data-title="ابسولوت فودكا" data-language-autonym="مصرى" data-language-local-name="Egyptian Arabic" class="interlanguage-link-target"><span>مصرى</span></a></li><li class="interlanguage-link interwiki-nl mw-list-item"><a href="https://nl.wikipedia.org/wiki/Absolut" title="Absolut – Dutch" lang="nl" hreflang="nl" data-title="Absolut" data-language-autonym="Nederlands" data-language-local-name="Dutch" class="interlanguage-link-target"><span>Nederlands</span></a></li><li class="interlanguage-link interwiki-ja mw-list-item"><a href="https://ja.wikipedia.org/wiki/%E3%82%A2%E3%83%96%E3%82%BD%E3%83%AB%E3%83%BC%E3%83%88_(%E3%82%A6%E3%82%A9%E3%83%83%E3%82%AB)" title="アブソルート (ウォッカ) – Japanese" lang="ja" hreflang="ja" data-title="アブソルート (ウォッカ)" data-language-autonym="日本語" data-language-local-name="Japanese" class="interlanguage-link-target"><span>日本語</span></a></li><li class="interlanguage-link interwiki-no mw-list-item"><a href="https://no.wikipedia.org/wiki/Absolut_Vodka" title="Absolut Vodka – Norwegian Bokmål" lang="nb" hreflang="nb" data-title="Absolut Vodka" data-language-autonym="Norsk bokmål" data-language-local-name="Norwegian Bokmål" class="interlanguage-link-target"><span>Norsk bokmål</span></a></li><li class="interlanguage-link interwiki-nn mw-list-item"><a href="https://nn.wikipedia.org/wiki/Absolut_Vodka" title="Absolut Vodka – Norwegian Nynorsk" lang="nn" hreflang="nn" data-title="Absolut Vodka" data-language-autonym="Norsk nynorsk" data-language-local-name="Norwegian Nynorsk" class="interlanguage-link-target"><span>Norsk nynorsk</span></a></li><li class="interlanguage-link interwiki-pl mw-list-item"><a href="https://pl.wikipedia.org/wiki/Absolut_(w%C3%B3dka)" title="Absolut (wódka) – Polish" lang="pl" hreflang="pl" data-title="Absolut (wódka)" data-language-autonym="Polski" data-language-local-name="Polish" class="interlanguage-link-target"><span>Polski</span></a></li><li class="interlanguage-link interwiki-pt mw-list-item"><a href="https://pt.wikipedia.org/wiki/Absolut_Vodka" title="Absolut Vodka – Portuguese" lang="pt" hreflang="pt" data-title="Absolut Vodka" data-language-autonym="Português" data-language-local-name="Portuguese" class="interlanguage-link-target"><span>Português</span></a></li><li class="interlanguage-link interwiki-ru mw-list-item"><a href="https://ru.wikipedia.org/wiki/%D0%90%D0%B1%D1%81%D0%BE%D0%BB%D1%8E%D1%82_(%D0%B2%D0%BE%D0%B4%D0%BA%D0%B0)" title="Абсолют (водка) – Russian" lang="ru" hreflang="ru" data-title="Абсолют (водка)" data-language-autonym="Русский" data-language-local-name="Russian" class="interlanguage-link-target"><span>Русский</span></a></li><li class="interlanguage-link interwiki-simple mw-list-item"><a href="https://simple.wikipedia.org/wiki/Absolut_Vodka" title="Absolut Vodka – Simple English" lang="en-simple" hreflang="en-simple" data-title="Absolut Vodka" data-language-autonym="Simple English" data-language-local-name="Simple English" class="interlanguage-link-target"><span>Simple English</span></a></li><li class="interlanguage-link interwiki-sr mw-list-item"><a href="https://sr.wikipedia.org/wiki/%D0%90%D0%B1%D1%81%D0%BE%D0%BB%D1%83%D1%82_%D0%B2%D0%BE%D0%B4%D0%BA%D0%B0" title="Абсолут водка – Serbian" lang="sr" hreflang="sr" data-title="Абсолут водка" data-language-autonym="Српски / srpski" data-language-local-name="Serbian" class="interlanguage-link-target"><span>Српски / srpski</span></a></li><li class="interlanguage-link interwiki-fi mw-list-item"><a href="https://fi.wikipedia.org/wiki/Absolut_Vodka" title="Absolut Vodka – Finnish" lang="fi" hreflang="fi" data-title="Absolut Vodka" data-language-autonym="Suomi" data-language-local-name="Finnish" class="interlanguage-link-target"><span>Suomi</span></a></li><li class="interlanguage-link interwiki-sv mw-list-item"><a href="https://sv.wikipedia.org/wiki/Absolut_Vodka" title="Absolut Vodka – Swedish" lang="sv" hreflang="sv" data-title="Absolut Vodka" data-language-autonym="Svenska" data-language-local-name="Swedish" class="interlanguage-link-target"><span>Svenska</span></a></li><li class="interlanguage-link interwiki-uk mw-list-item"><a href="https://uk.wikipedia.org/wiki/Absolut_Vodka" title="Absolut Vodka – Ukrainian" lang="uk" hreflang="uk" data-title="Absolut Vodka" data-language-autonym="Українська" data-language-local-name="Ukrainian" class="interlanguage-link-target"><span>Українська</span></a></li><li class="interlanguage-link interwiki-vi mw-list-item"><a href="https://vi.wikipedia.org/wiki/Absolut_Vodka" title="Absolut Vodka – Vietnamese" lang="vi" hreflang="vi" data-title="Absolut Vodka" data-language-autonym="Tiếng Việt" data-language-local-name="Vietnamese" class="interlanguage-link-target"><span>Tiếng Việt</span></a></li><li class="interlanguage-link interwiki-zh mw-list-item"><a href="https://zh.wikipedia.org/wiki/%E7%BB%9D%E5%AF%B9%E4%BC%8F%E7%89%B9%E5%8A%A0" title="绝对伏特加 – Chinese" lang="zh" hreflang="zh" data-title="绝对伏特加" data-language-autonym="中文" data-language-local-name="Chinese" class="interlanguage-link-target"><span>中文</span></a></li> </ul> <div class="after-portlet after-portlet-lang"><span class="wb-langlinks-edit wb-langlinks-link"><a href="https://www.wikidata.org/wiki/Special:EntityPage/Q332378#sitelinks-wikipedia" title="Edit interlanguage links" class="wbc-editpage">Edit links</a></span></div> </div> </div> </div> </header> <div class="vector-page-toolbar"> <div class="vector-page-toolbar-container"> <div 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Absolut is a part of the French group <a href="/wiki/Pernod_Ricard" title="Pernod Ricard">Pernod Ricard</a>. Pernod Ricard bought Absolut for €5.63 billion in 2008 (equivalent to €7.59 billion in 2023)<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> from the Swedish state. Absolut is one of the largest brands of spirits in the world (after <a href="/wiki/Smirnoff" title="Smirnoff">Smirnoff</a> and <a href="/wiki/Bacardi" title="Bacardi">Bacardi</a>) and is sold in 126 countries. </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="History">History</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Absolut_Vodka&action=edit&section=1" title="Edit section: History"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-default-size mw-halign-right" typeof="mw:File/Thumb"><a href="/wiki/File:Absolut_Company_Factory.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/f/fd/Absolut_Company_Factory.jpg/220px-Absolut_Company_Factory.jpg" decoding="async" width="220" height="165" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/f/fd/Absolut_Company_Factory.jpg/330px-Absolut_Company_Factory.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/f/fd/Absolut_Company_Factory.jpg/440px-Absolut_Company_Factory.jpg 2x" data-file-width="3648" data-file-height="2736" /></a><figcaption>The Absolut Company plant in Åhus, Sweden</figcaption></figure> <p>Absolut was established in 1879 by <a href="/wiki/Lars_Olsson_Smith" title="Lars Olsson Smith">Lars Olsson Smith</a>. Smith challenged the city of Stockholm's liquor marketing monopoly with his vodka. It was sold outside the city border at a lower price than the monopoly's product. Smith offered free boat rides to the distillery and <span title="Swedish-language text"><i lang="sv">Rent Brännvin</i></span> ("Pure Vodka") was highly successful.<sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> </p> <figure class="mw-default-size mw-halign-right" typeof="mw:File/Thumb"><a href="/wiki/File:Lo-smith.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/a/a2/Lo-smith.jpg/220px-Lo-smith.jpg" decoding="async" width="220" height="389" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/a/a2/Lo-smith.jpg 1.5x" data-file-width="270" data-file-height="477" /></a><figcaption>L.O. Smith, the founder of Absolut Rent Brännvin</figcaption></figure> <p>In 1917, the Swedish government monopolized the country's alcohol industry. Vodka was then sold nationwide under the name <span title="Swedish-language text"><i lang="sv">Absolut Rent Brännvin</i></span>. In 1979, the old name Absolut was picked up when the upper-price range Absolut Vodka was introduced. <i><a href="/wiki/Renat_vodka" title="Renat vodka">Renat</a></i> is the name of another vodka product sold by Pernod Ricard Sweden AB. </p><p>Absolut Vodka was introduced to the global market in 1979. As of 2018<sup class="plainlinks noexcerpt noprint asof-tag update" style="display:none;"><a class="external text" href="https://en.wikipedia.org/w/index.php?title=Absolut_Vodka&action=edit">[update]</a></sup> Absolut sells over 100 million litres (26,000,000 US gal) of vodka annually.<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> The vodka is made from <a href="/wiki/Winter_wheat" title="Winter wheat">winter wheat</a> and is produced now<sup class="noprint Inline-Template" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Manual_of_Style/Dates_and_numbers#Chronological_items" title="Wikipedia:Manual of Style/Dates and numbers"><span title="The time period mentioned near this tag is ambiguous. (September 2024)">when?</span></a></i>]</sup> only in <a href="/wiki/%C3%85hus" title="Åhus">Åhus</a>.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (September 2024)">citation needed</span></a></i>]</sup> </p> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Absolut_vodka_04.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/8/8a/Absolut_vodka_04.jpg/220px-Absolut_vodka_04.jpg" decoding="async" width="220" height="165" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/8/8a/Absolut_vodka_04.jpg/330px-Absolut_vodka_04.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/8/8a/Absolut_vodka_04.jpg/440px-Absolut_vodka_04.jpg 2x" data-file-width="680" data-file-height="509" /></a><figcaption>Absolut Vodka bottles</figcaption></figure> <div class="mw-heading mw-heading2"><h2 id="Lars_Olsson_Smith">Lars Olsson Smith</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Absolut_Vodka&action=edit&section=2" title="Edit section: Lars Olsson Smith"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p><a href="/wiki/Lars_Olsson_Smith" title="Lars Olsson Smith">Lars Olsson Smith</a> was born in 1836 in Kiaby and died in 1913 in Karlskrona, Sweden. L.O. Smith was an entrepreneur, parliamentarian and founder of <span title="Swedish-language text"><i lang="sv">Absolut Rent Brännvin</i></span> ("Absolutely pure spirit"). It was the inspiration for Absolut Vodka. L.O. Smith launched a method that removes contaminants such as glut in the spirits. L.O. Smith came from a peasant family in Blekinge and quickly made a career in the retail trade as a 6-year-old. He later moved to Stockholm and started manufacturing and selling vodka at his factory at Reimersholme.<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Advertising">Advertising</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Absolut_Vodka&action=edit&section=3" title="Edit section: Advertising"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Absolut_Vanilia_Vodka_01.tif" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/5/50/Absolut_Vanilia_Vodka_01.tif/lossy-page1-220px-Absolut_Vanilia_Vodka_01.tif.jpg" decoding="async" width="220" height="369" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/5/50/Absolut_Vanilia_Vodka_01.tif/lossy-page1-330px-Absolut_Vanilia_Vodka_01.tif.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/5/50/Absolut_Vanilia_Vodka_01.tif/lossy-page1-440px-Absolut_Vanilia_Vodka_01.tif.jpg 2x" data-file-width="2234" data-file-height="3745" /></a><figcaption>Absolut Vanilia Vodka</figcaption></figure> <p>In the early 1980s in New York, Absolut Vodka was popular among the creative community. Absolut's first advertising campaign was created by TBWA for the brand's U.S. Importer, Carillon Importers, Ltd. </p><p>Absolut Vodka is known for its long-running advertising campaign created by <a href="/wiki/TBWA" class="mw-redirect" title="TBWA">TBWA</a>.<sup id="cite_ref-ADLAND_6-0" class="reference"><a href="#cite_note-ADLAND-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> The first of these ads, typical of the rest, was introduced in 1981 and featured a picture of the bottle with a halo over the cap above the slogan "Absolut Perfection".<sup id="cite_ref-ADLAND_6-1" class="reference"><a href="#cite_note-ADLAND-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> </p><p>Absolut's first advertising campaign ran for more than twenty-five years from its launch in 1980. The campaign has encompassed many different kinds of ads, such as art, fashion, cities, spectaculars, Hollywood, etc. The advertising has won hundreds of awards, including charter membership in the American Marketing Association's Marketing Hall of Fame. Absolut was inducted into the Hall in 1992 along with just two other brands: <a href="/wiki/Coca-Cola" title="Coca-Cola">Coca-Cola</a> and <a href="/wiki/Nike,_Inc." title="Nike, Inc.">Nike</a>.<sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> Also in 1992, <a href="/wiki/LGBT_symbols#Freedom_rings" class="mw-redirect" title="LGBT symbols">Freedom Rings</a> were featured in the first gay-specific Absolut Vodka ad, entitled <i>Absolut <a href="/wiki/David_Spada" title="David Spada">Spada</a></i>.<sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> </p><p>In 1983, Carillon's President/CEO Michel Roux approached the artist <a href="/wiki/Andy_Warhol" title="Andy Warhol">Andy Warhol</a>, whom he paid $65,000 to create an advertisement for Absolut.<sup id="cite_ref-ABSOLUT_BOOK_10-0" class="reference"><a href="#cite_note-ABSOLUT_BOOK-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-NYT-Roux_11-0" class="reference"><a href="#cite_note-NYT-Roux-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> Over the years, Carillon commissioned the work of well-known painters, graphic designers, fashion designers, as well as many up-and-coming artists.<sup id="cite_ref-NYT-Roux_11-1" class="reference"><a href="#cite_note-NYT-Roux-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> During the 2017 <a href="/wiki/Corporate_Art_Awards" title="Corporate Art Awards">Corporate Art Awards</a> Ceremony hosted by the President of the Italian Republic <a href="/wiki/Sergio_Mattarella" title="Sergio Mattarella">Sergio Mattarella</a> at the <a href="/wiki/Quirinal_Palace" title="Quirinal Palace">Quirinal Palace</a>,<sup id="cite_ref-12" class="reference"><a href="#cite_note-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> Absolut received by <a href="/wiki/PptArt" class="mw-redirect" title="PptArt">pptArt</a> a special award "for their long-running collaboration with 550 artists on 850 projects to shape their corporate image and brand".<sup id="cite_ref-13" class="reference"><a href="#cite_note-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> The talents included such names as <a href="/wiki/Damien_Hirst" title="Damien Hirst">Damien Hirst</a>, <a href="/wiki/Rosemarie_Trockel" title="Rosemarie Trockel">Rosemarie Trockel</a>, <a href="/wiki/Helmut_Newton" title="Helmut Newton">Helmut Newton</a>, <a href="/wiki/Javier_Mariscal" title="Javier Mariscal">Javier Mariscal</a>, <a href="/wiki/Maurizio_Cattelan" title="Maurizio Cattelan">Maurizio Cattelan</a>, <a href="/wiki/Louise_Bourgeois" title="Louise Bourgeois">Louise Bourgeois</a> and many, many more. </p><p>In 2005, Absolut invited American singer <a href="/wiki/Lenny_Kravitz" title="Lenny Kravitz">Lenny Kravitz</a> to participate in its promotional campaign. The song "<a href="/wiki/Breathe_(Lenny_Kravitz_song)" class="mw-redirect" title="Breathe (Lenny Kravitz song)">Breathe</a>" was recorded and released.<sup id="cite_ref-14" class="reference"><a href="#cite_note-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-CAM_15-0" class="reference"><a href="#cite_note-CAM-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup> The song was remixed many times by various DJs.<sup id="cite_ref-16" class="reference"><a href="#cite_note-16"><span class="cite-bracket">[</span>16<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-17" class="reference"><a href="#cite_note-17"><span class="cite-bracket">[</span>17<span class="cite-bracket">]</span></a></sup> </p><p>In 2007, Absolut introduced its new global campaign, "In An Absolut World",<sup id="cite_ref-18" class="reference"><a href="#cite_note-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-19" class="reference"><a href="#cite_note-19"><span class="cite-bracket">[</span>19<span class="cite-bracket">]</span></a></sup> created by TBWA/Chiat/Day. </p><p>In 2008, an advertisement placed in Mexican publications and on Mexican billboards featured a map of the U.S. and Mexico with the boundaries between the two as they were prior to the 1836 <a href="/wiki/Texas_Revolution" title="Texas Revolution">Texas Revolution</a> and the <a href="/wiki/Mexican%E2%80%93American_War" title="Mexican–American War">Mexican–American War</a>. Media outlets reported on some American consumers' reactions at the advert's perceived insensitivity to immigration issues.<sup id="cite_ref-20" class="reference"><a href="#cite_note-20"><span class="cite-bracket">[</span>20<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-21" class="reference"><a href="#cite_note-21"><span class="cite-bracket">[</span>21<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-22" class="reference"><a href="#cite_note-22"><span class="cite-bracket">[</span>22<span class="cite-bracket">]</span></a></sup> Absolut responded that the adverts were purely whimsical, with no political or nationalist agenda, but its critics were adamant. Absolut later issued a public apology and withdrew the advert.<sup id="cite_ref-23" class="reference"><a href="#cite_note-23"><span class="cite-bracket">[</span>23<span class="cite-bracket">]</span></a></sup> </p><p>In 2009, Absolut debuted a campaign with renowned fashion photographer <a href="/wiki/Ellen_Von_Unwerth" class="mw-redirect" title="Ellen Von Unwerth">Ellen Von Unwerth</a><sup id="cite_ref-24" class="reference"><a href="#cite_note-24"><span class="cite-bracket">[</span>24<span class="cite-bracket">]</span></a></sup> and actresses <a href="/wiki/Kate_Beckinsale" title="Kate Beckinsale">Kate Beckinsale</a> and <a href="/wiki/Zooey_Deschanel" title="Zooey Deschanel">Zooey Deschanel</a> to celebrate different Absolut drinks. </p><p>In 2010 Absolut collaborated with <a href="/wiki/Spike_Jonze" title="Spike Jonze">Spike Jonze</a> to create a short film entitled <i>I’m here</i>.<sup id="cite_ref-25" class="reference"><a href="#cite_note-25"><span class="cite-bracket">[</span>25<span class="cite-bracket">]</span></a></sup> The short film was screened at festivals such as <a href="/wiki/Sundance_Film_Festival" title="Sundance Film Festival">Sundance Film Festival</a> and <a href="/wiki/Berlin_Film_Festival" class="mw-redirect" title="Berlin Film Festival">Berlin Film Festival</a>. </p><p>In 2012, Absolut partnered with <a href="/wiki/Swedish_House_Mafia" title="Swedish House Mafia">Swedish House Mafia</a> to create an original track and music video to promote Absolut Greyhound cocktail. "Greyhound"–which is the title of the drink, the video, and the actual music track–is a video created by <a href="/wiki/TBWA" class="mw-redirect" title="TBWA">TBWA</a>\Chiat\Day, where three groups of racing enthusiasts converge on the Bonneville Salt Flats to watch robotic greyhounds speed across the plains, holding pink Absolut Greyhounds in their hands.<sup id="cite_ref-26" class="reference"><a href="#cite_note-26"><span class="cite-bracket">[</span>26<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-27" class="reference"><a href="#cite_note-27"><span class="cite-bracket">[</span>27<span class="cite-bracket">]</span></a></sup> </p><p>In 2013, Absolut launched the Global 'Transform Today' Campaign by the creative agency, <a href="/wiki/Sid_Lee" title="Sid Lee">Sid Lee</a>. The creative features four artists. Sid Lee recruited four international emerging artists to inspire younger generations. French artist, director and musician <a href="/wiki/Woodkid" class="mw-redirect" title="Woodkid">Woodkid</a>, American digital media artist <a href="/wiki/Aaron_Koblin" title="Aaron Koblin">Aaron Koblin</a>, fashion designer <a href="/wiki/Yiqing_Yin" title="Yiqing Yin">Yiqing Yin</a> and Brazilian graphic novel artists <a href="/wiki/Rafael_Grampa" class="mw-redirect" title="Rafael Grampa">Rafael Grampa</a> is featured.<sup id="cite_ref-28" class="reference"><a href="#cite_note-28"><span class="cite-bracket">[</span>28<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-29" class="reference"><a href="#cite_note-29"><span class="cite-bracket">[</span>29<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-30" class="reference"><a href="#cite_note-30"><span class="cite-bracket">[</span>30<span class="cite-bracket">]</span></a></sup> </p><p>As part of this platform, Absolut launched the Absolut Creative Competition in 2018 which was an art competition.<sup id="cite_ref-31" class="reference"><a href="#cite_note-31"><span class="cite-bracket">[</span>31<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-32" class="reference"><a href="#cite_note-32"><span class="cite-bracket">[</span>32<span class="cite-bracket">]</span></a></sup> In May 2019 Absolut announced the global winner that was selected by global juries such as <a href="/wiki/Mickalene_Thomas" title="Mickalene Thomas">Mickalene Thomas</a>, Aaron Cezar and <a href="/wiki/Bose_Krishnamachari" title="Bose Krishnamachari">Bose Krishnamachari</a>. Sarah Saroufim from Lebanon was declared the winner from 7,500 entrants with her design. </p> <div class="mw-heading mw-heading2"><h2 id="Controversies">Controversies</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Absolut_Vodka&action=edit&section=4" title="Edit section: Controversies"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>After pausing its production in <a href="/wiki/Russia" title="Russia">Russia</a> due to the <a href="/wiki/2022_Russian_invasion_of_Ukraine" class="mw-redirect" title="2022 Russian invasion of Ukraine">Russian invasion of Ukraine in February 2022</a>, Pernod Ricard resumed the export of Absolut Vodka in April 2023, leading to widespread criticism in Sweden. As a result, Pernod Ricard decided to once again stop its operations in Russia.<sup id="cite_ref-33" class="reference"><a href="#cite_note-33"><span class="cite-bracket">[</span>33<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Absolut_Vodka&action=edit&section=5" title="Edit section: See also"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a href="/wiki/Absolut_Art_Collection" class="mw-redirect" title="Absolut Art Collection">Absolut Art Collection</a></li> <li><a href="/wiki/Explorer_Vodka" title="Explorer Vodka">Explorer Vodka</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Absolut_Vodka&action=edit&section=6" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist reflist-columns references-column-width reflist-columns-2"> <ol class="references"> <li id="cite_note-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-1">^</a></b></span> <span class="reference-text"><i><a rel="nofollow" class="external text" href="https://ec.europa.eu/eurostat/databrowser/view/prc_hicp_aind__custom_10190061/default/table?lang=en">Eurostat, HICP - annual data (average index and rate of change); for Euro area (19 countries; 20 countries since 2023)</a></i>, retrieved 2 March 2024. DOI <a rel="nofollow" class="external text" href="https://10.2908/prc_hicp_aind">10.2908/prc_hicp_aind</a></span> </li> <li id="cite_note-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-2">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.absolutad.com/absolut_about/history/story/">"The story"</a>. <i>Absolutad.com</i>. 17 April 1979. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230508182141/http://absolutad.com/absolut_about/history/story/">Archived</a> from the original on 8 May 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">14 March</span> 2020</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Absolutad.com&rft.atitle=The+story&rft.date=1979-04-17&rft_id=http%3A%2F%2Fwww.absolutad.com%2Fabsolut_about%2Fhistory%2Fstory%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAbsolut+Vodka" class="Z3988"></span></span> </li> <li id="cite_note-3"><span class="mw-cite-backlink"><b><a href="#cite_ref-3">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFHopkins2018" class="citation web cs1">Hopkins, Amy (15 June 2018). <a rel="nofollow" class="external text" href="https://www.thespiritsbusiness.com/2018/06/leading-vodka-brands-experience-change-of-fortune/">"Vodka giants experience change of fortune"</a>. <i>The Spirits Business</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20191014121202/https://www.thespiritsbusiness.com/2018/06/leading-vodka-brands-experience-change-of-fortune/">Archived</a> from the original on 14 October 2019<span class="reference-accessdate">. Retrieved <span class="nowrap">14 March</span> 2020</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+Spirits+Business&rft.atitle=Vodka+giants+experience+change+of+fortune&rft.date=2018-06-15&rft.aulast=Hopkins&rft.aufirst=Amy&rft_id=https%3A%2F%2Fwww.thespiritsbusiness.com%2F2018%2F06%2Fleading-vodka-brands-experience-change-of-fortune%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAbsolut+Vodka" class="Z3988"></span></span> </li> <li id="cite_note-4"><span class="mw-cite-backlink"><b><a href="#cite_ref-4">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFBerglund2018" class="citation book cs1">Berglund, Pelle (2018). <i>The vodka king : the story of LO Smith</i>. Business History. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/9789198426632" title="Special:BookSources/9789198426632"><bdi>9789198426632</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=The+vodka+king+%3A+the+story+of+LO+Smith&rft.pub=Business+History&rft.date=2018&rft.isbn=9789198426632&rft.aulast=Berglund&rft.aufirst=Pelle&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAbsolut+Vodka" class="Z3988"></span></span> </li> <li id="cite_note-5"><span class="mw-cite-backlink"><b><a href="#cite_ref-5">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.losmith.se/en/">"L.O. Smith – the man on the seal of the Absolut bottles"</a>. <i>L.O. Smith</i>. 11 December 1913<span class="reference-accessdate">. Retrieved <span class="nowrap">14 March</span> 2020</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=L.O.+Smith&rft.atitle=L.O.+Smith+%E2%80%93+the+man+on+the+seal+of+the+Absolut+bottles&rft.date=1913-12-11&rft_id=https%3A%2F%2Fwww.losmith.se%2Fen%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAbsolut+Vodka" class="Z3988"></span></span> </li> <li id="cite_note-ADLAND-6"><span class="mw-cite-backlink">^ <a href="#cite_ref-ADLAND_6-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-ADLAND_6-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFTungate2007" class="citation book cs1">Tungate, Mark (2007). <span class="id-lock-registration" title="Free registration required"><a rel="nofollow" class="external text" href="https://archive.org/details/adlandglobalhist00tung/page/133"><i>Adland</i></a></span>. Philadelphia: Kogan Page. pp. <a rel="nofollow" class="external text" href="https://archive.org/details/adlandglobalhist00tung/page/133">133–134</a>. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-0-7494-4837-0" title="Special:BookSources/978-0-7494-4837-0"><bdi>978-0-7494-4837-0</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Adland&rft.place=Philadelphia&rft.pages=133-134&rft.pub=Kogan+Page&rft.date=2007&rft.isbn=978-0-7494-4837-0&rft.aulast=Tungate&rft.aufirst=Mark&rft_id=https%3A%2F%2Farchive.org%2Fdetails%2Fadlandglobalhist00tung%2Fpage%2F133&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAbsolut+Vodka" class="Z3988"></span></span> </li> <li id="cite_note-7"><span class="mw-cite-backlink"><b><a href="#cite_ref-7">^</a></b></span> <span class="reference-text">Absolut Legacy, book</span> </li> <li id="cite_note-8"><span class="mw-cite-backlink"><b><a href="#cite_ref-8">^</a></b></span> <span class="reference-text">’Absolut Book. The Absolut Vodka Advertising Story’ by Richard W. Lewis</span> </li> <li id="cite_note-9"><span class="mw-cite-backlink"><b><a href="#cite_ref-9">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20181006200041/https://www.glaad.org/advertising/library/absolut-spada">"Absolut Spada"</a>. <i>GLAAD</i>. 25 May 2012. Archived from <a rel="nofollow" class="external text" href="https://www.glaad.org/advertising/library/absolut-spada">the original</a> on 6 October 2018<span class="reference-accessdate">. Retrieved <span class="nowrap">29 December</span> 2019</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=GLAAD&rft.atitle=Absolut+Spada&rft.date=2012-05-25&rft_id=https%3A%2F%2Fwww.glaad.org%2Fadvertising%2Flibrary%2Fabsolut-spada&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAbsolut+Vodka" class="Z3988"></span></span> </li> <li id="cite_note-ABSOLUT_BOOK-10"><span class="mw-cite-backlink"><b><a href="#cite_ref-ABSOLUT_BOOK_10-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFLewis1996" class="citation book cs1">Lewis, Richard W. (1996). <span class="id-lock-registration" title="Free registration required"><a rel="nofollow" class="external text" href="https://archive.org/details/absolutbookabsol00lewi"><i>ABSOLUT BOOK</i></a></span>. Boston: Journey Editions. p. <a rel="nofollow" class="external text" href="https://archive.org/details/absolutbookabsol00lewi/page/65">65</a>. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/1-885203-32-2" title="Special:BookSources/1-885203-32-2"><bdi>1-885203-32-2</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=ABSOLUT+BOOK&rft.place=Boston&rft.pages=65&rft.pub=Journey+Editions&rft.date=1996&rft.isbn=1-885203-32-2&rft.aulast=Lewis&rft.aufirst=Richard+W.&rft_id=https%3A%2F%2Farchive.org%2Fdetails%2Fabsolutbookabsol00lewi&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAbsolut+Vodka" class="Z3988"></span></span> </li> <li id="cite_note-NYT-Roux-11"><span class="mw-cite-backlink">^ <a href="#cite_ref-NYT-Roux_11-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-NYT-Roux_11-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFSandomir2019" class="citation news cs1">Sandomir, Richard (10 May 2019). <a rel="nofollow" class="external text" href="https://www.nytimes.com/2019/05/10/obituaries/michel-roux-dead.html">"Michel Roux, Whose Vodka Success Was Absolut, Is Dead at 78"</a>. <i>The New York Times</i>. <a href="/wiki/ISSN_(identifier)" class="mw-redirect" title="ISSN (identifier)">ISSN</a> <a rel="nofollow" class="external text" href="https://search.worldcat.org/issn/0362-4331">0362-4331</a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20190512140621/https://www.nytimes.com/2019/05/10/obituaries/michel-roux-dead.html">Archived</a> from the original on 12 May 2019<span class="reference-accessdate">. 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Retrieved <span class="nowrap">12 February</span> 2018</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Il+Presidente+Mattarella+ha+ricevuto+i+partecipanti+al+Convegno+%22Mecenati+del+XXI+secolo%22&rft.date=2017-11-22&rft_id=http%3A%2F%2Fwww.quirinale.it%2Felementi%2FContinua.aspx%3Ftipo%3DComunicato%26key%3D3317&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAbsolut+Vodka" class="Z3988"></span></span> </li> <li id="cite_note-13"><span class="mw-cite-backlink"><b><a href="#cite_ref-13">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.pptart.net/winners-corporate2017">"Corporate Art Awards – Corporate winners"</a>. 22 November 2017. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20180202071631/https://www.pptart.net/winners-corporate2017">Archived</a> from the original on 2 February 2018<span class="reference-accessdate">. Retrieved <span class="nowrap">12 February</span> 2018</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Corporate+Art+Awards+%E2%80%93+Corporate+winners&rft.date=2017-11-22&rft_id=https%3A%2F%2Fwww.pptart.net%2Fwinners-corporate2017&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAbsolut+Vodka" class="Z3988"></span></span> </li> <li id="cite_note-14"><span class="mw-cite-backlink"><b><a href="#cite_ref-14">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://hitparade.ch/song/Lenny-Kravitz/Breathe-176810">"Lenny Kravitz – Breathe – hitparade.ch"</a>. <a href="/wiki/Hitparade.ch" class="mw-redirect" title="Hitparade.ch">hitparade.ch</a><span class="reference-accessdate">. Retrieved <span class="nowrap">2 July</span> 2021</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Lenny+Kravitz+%E2%80%93+Breathe+%E2%80%93+hitparade.ch&rft.pub=hitparade.ch&rft_id=https%3A%2F%2Fhitparade.ch%2Fsong%2FLenny-Kravitz%2FBreathe-176810&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAbsolut+Vodka" class="Z3988"></span></span> </li> <li id="cite_note-CAM-15"><span class="mw-cite-backlink"><b><a href="#cite_ref-CAM_15-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.campaignlive.co.uk/article/kravitz-scoop-backs-absolut-vodka-ads/537427">"Kravitz scoop backs Absolut Vodka ads"</a>. <i><a href="/wiki/Campaign_(magazine)" title="Campaign (magazine)">Campaign</a></i>. 24 January 2006. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20240909084912/https://www.campaignlive.co.uk/article/kravitz-scoop-backs-absolut-vodka-ads/537427">Archived</a> from the original on 9 September 2024<span class="reference-accessdate">. Retrieved <span class="nowrap">2 July</span> 2021</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Campaign&rft.atitle=Kravitz+scoop+backs+Absolut+Vodka+ads&rft.date=2006-01-24&rft_id=https%3A%2F%2Fwww.campaignlive.co.uk%2Farticle%2Fkravitz-scoop-backs-absolut-vodka-ads%2F537427&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAbsolut+Vodka" class="Z3988"></span></span> </li> <li id="cite_note-16"><span class="mw-cite-backlink"><b><a href="#cite_ref-16">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.djdmac.com/blog/song-day-lenny-kravitz-breathe-eric-roberson-remix/">"Song of the Day: Lenny Kravitz "Breathe" (Eric Roberson Remix)"</a>. <i>DJ D-Mac & Associates</i>. 31 August 2018<span class="reference-accessdate">. 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Retrieved <span class="nowrap">2 July</span> 2021</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Lenny+Kravitz%2C+Absolut+Launches+Absolut+Kravitz%2C+Breathe%2C+Video+Stream&rft.pub=contactmusic.com&rft.date=2006-01-18&rft_id=https%3A%2F%2Fwww.contactmusic.com%2Flenny-kravitz%2Fvideo%2Flennykravitzx18x01x06&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAbsolut+Vodka" class="Z3988"></span></span> </li> <li id="cite_note-18"><span class="mw-cite-backlink"><b><a href="#cite_ref-18">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://adage.com/creativity/work/absolut-world/4768">"Absolut : In An Absolut World"</a>. Ad Age. 2 May 2007<span class="reference-accessdate">. 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Retrieved <span class="nowrap">14 March</span> 2020</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=%27Absolut+World%27+Debuts+%E2%80%93+Adweek&rft.pub=Adweek.com&rft.date=2007-04-27&rft.aulast=Lynch&rft.aufirst=Jason&rft_id=https%3A%2F%2Fwww.adweek.com%2Fbrand-marketing%2Fabsolut-world-debuts-88759%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAbsolut+Vodka" class="Z3988"></span></span> </li> <li id="cite_note-20"><span class="mw-cite-backlink"><b><a href="#cite_ref-20">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://latimesblogs.latimes.com/laplaza/2008/04/mexico-reconque.html">"Mexico reconquers California? Absolut drinks to that!"</a>. <i>Los Angeles Times</i>. 3 April 2008. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20240909085025/https://www.latimes.com/archives/blogs/la-plaza/story/2008-04-03/mexico-reconquers-california-absolut-drinks-to-that">Archived</a> from the original on 9 September 2024<span class="reference-accessdate">. Retrieved <span class="nowrap">21 September</span> 2015</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Los+Angeles+Times&rft.atitle=Mexico+reconquers+California%3F+Absolut+drinks+to+that%21&rft.date=2008-04-03&rft_id=http%3A%2F%2Flatimesblogs.latimes.com%2Flaplaza%2F2008%2F04%2Fmexico-reconque.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAbsolut+Vodka" class="Z3988"></span></span> </li> <li id="cite_note-21"><span class="mw-cite-backlink"><b><a href="#cite_ref-21">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://foreignpolicy.com/2008/04/08/tuesday-map-absolut-reconquista/">"Tuesday Map: Absolut Reconquista"</a>. <i>Foreign Policy</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20170920092817/http://foreignpolicy.com/2008/04/08/tuesday-map-absolut-reconquista/">Archived</a> from the original on 20 September 2017<span class="reference-accessdate">. Retrieved <span class="nowrap">5 March</span> 2017</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Foreign+Policy&rft.atitle=Tuesday+Map%3A+Absolut+Reconquista&rft_id=https%3A%2F%2Fforeignpolicy.com%2F2008%2F04%2F08%2Ftuesday-map-absolut-reconquista%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAbsolut+Vodka" class="Z3988"></span></span> </li> <li id="cite_note-22"><span class="mw-cite-backlink"><b><a href="#cite_ref-22">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.lavanguardia.com/gente/20080407/53452687990/la-reconquista-mexicana-de-absolut.html">"La reconquista mexicana de Absolut"</a>. <i><a href="/wiki/La_Vanguardia" title="La Vanguardia">La Vanguardia</a></i>. 7 April 2008. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20240909084916/https://www.lavanguardia.com/gente/20240909/9924545/pasion-besos-sean-penn-madrid-actriz-edad-hijos.html?facet=smart&">Archived</a> from the original on 9 September 2024<span class="reference-accessdate">. Retrieved <span class="nowrap">21 September</span> 2015</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=La+Vanguardia&rft.atitle=La+reconquista+mexicana+de+Absolut&rft.date=2008-04-07&rft_id=http%3A%2F%2Fwww.lavanguardia.com%2Fgente%2F20080407%2F53452687990%2Fla-reconquista-mexicana-de-absolut.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAbsolut+Vodka" class="Z3988"></span></span> </li> <li id="cite_note-23"><span class="mw-cite-backlink"><b><a href="#cite_ref-23">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFGrillo2008" class="citation magazine cs1">Grillo, Ioan (8 April 2008). <a rel="nofollow" class="external text" href="http://content.time.com/time/world/article/0,8599,1728801,00.html">"A Vodka Tonic for Mexico's Loss?"</a>. <i><a href="/wiki/Time_(magazine)" title="Time (magazine)">Time</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20240909085931/https://time.com/archive/6943041/a-vodka-tonic-for-mexicos-loss/">Archived</a> from the original on 9 September 2024<span class="reference-accessdate">. Retrieved <span class="nowrap">21 September</span> 2015</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Time&rft.atitle=A+Vodka+Tonic+for+Mexico%27s+Loss%3F&rft.date=2008-04-08&rft.aulast=Grillo&rft.aufirst=Ioan&rft_id=http%3A%2F%2Fcontent.time.com%2Ftime%2Fworld%2Farticle%2F0%2C8599%2C1728801%2C00.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAbsolut+Vodka" class="Z3988"></span></span> </li> <li id="cite_note-24"><span class="mw-cite-backlink"><b><a href="#cite_ref-24">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.adsoftheworld.com/media/print/absolut_bloody_base">"Absolut Print Advert By TBWA: Bloody base"</a>. <i>Ads of the World</i>. 2 December 2009. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20240909085959/https://api.intentiq.com/profiles_engine/ProfilesEngineServlet?at=39&mi=10&dpi=793790479&pt=17&dpn=1&jsver=5.09&iiqidtype=2&iiqpcid=314e08d8-bb41-47a6-b7f3-7bfdb43eb660&iiqpciddate=1725872399009&iiqcallcount=0&iiqfailcount=0&iiqnodata=false&iiqlocalstorageenabled=true&tsrnd=524_1725872399010&fbp=3488738288&cttl=43200000&rrtt=0&dud=0&abtg=A&iiqppcc=0&ref=www.adsoftheworld.com">Archived</a> from the original on 9 September 2024<span class="reference-accessdate">. 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Thisisnotadvertising.wordpress.com. 23 March 2012. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20240909090056/https://thisisnotadvertising.wordpress.com/2012/03/23/absolut-vodkaswedish-house-mafia-greyhound/">Archived</a> from the original on 9 September 2024<span class="reference-accessdate">. Retrieved <span class="nowrap">14 March</span> 2020</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Absolut+Vodka%2FSwedish+House+Mafia+%E2%80%93+Greyhound+%26%23124%3B+This+is+not+Advertising&rft.pub=Thisisnotadvertising.wordpress.com&rft.date=2012-03-23&rft_id=https%3A%2F%2Fthisisnotadvertising.wordpress.com%2F2012%2F03%2F23%2Fabsolut-vodkaswedish-house-mafia-greyhound%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAbsolut+Vodka" class="Z3988"></span></span> </li> <li id="cite_note-28"><span class="mw-cite-backlink"><b><a href="#cite_ref-28">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.mediapost.com/publications/article/209049/absolut-launches-global-transform-today-campaign.html">"Absolut Launches Global 'Transform Today' Campaign 09/16/2013"</a>. Mediapost.com. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20240909085933/https://www.mediapost.com/publications/article/209049/absolut-launches-global-transform-today-campaign.html">Archived</a> from the original on 9 September 2024<span class="reference-accessdate">. Retrieved <span class="nowrap">14 March</span> 2020</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Absolut+Launches+Global+%27Transform+Today%27+Campaign+09%2F16%2F2013&rft.pub=Mediapost.com&rft_id=https%3A%2F%2Fwww.mediapost.com%2Fpublications%2Farticle%2F209049%2Fabsolut-launches-global-transform-today-campaign.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAbsolut+Vodka" class="Z3988"></span></span> </li> <li id="cite_note-29"><span class="mw-cite-backlink"><b><a href="#cite_ref-29">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.pdoubleet.com/absolut-transform-today">"Absolut Transform Today — PEET"</a>. 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Retrieved <span class="nowrap">14 March</span> 2020</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Absolut+Transform+Today+%E2%80%94+PEET&rft.pub=Pdoubleet.com&rft_id=http%3A%2F%2Fwww.pdoubleet.com%2Fabsolut-transform-today&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAbsolut+Vodka" class="Z3988"></span></span> </li> <li id="cite_note-30"><span class="mw-cite-backlink"><b><a href="#cite_ref-30">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://adage.com/creativity/work/transform-today/32565">"From Warhol to Koblin & Woodkid: Sid Lee Taps Modern Day Artists for New Absolut Campaign"</a>. Ad Age. 9 September 2013<span class="reference-accessdate">. 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Archived from <a rel="nofollow" class="external text" href="https://tvpworld.com/69127138/sweden-absolut-vodka-producer-resumes-exports-to-russia">the original</a> on 14 April 2023<span class="reference-accessdate">. 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.navbox-abovebelow,.mw-parser-output .navbox-group,.mw-parser-output .navbox-subgroup .navbox-title{background-color:#ddf}.mw-parser-output .navbox-subgroup .navbox-group,.mw-parser-output .navbox-subgroup .navbox-abovebelow{background-color:#e6e6ff}.mw-parser-output .navbox-even{background-color:#f7f7f7}.mw-parser-output .navbox-odd{background-color:transparent}.mw-parser-output .navbox .hlist td dl,.mw-parser-output .navbox .hlist td ol,.mw-parser-output .navbox .hlist td ul,.mw-parser-output .navbox td.hlist dl,.mw-parser-output .navbox td.hlist ol,.mw-parser-output .navbox td.hlist ul{padding:0.125em 0}.mw-parser-output .navbox .navbar{display:block;font-size:100%}.mw-parser-output .navbox-title .navbar{float:left;text-align:left;margin-right:0.5em}body.skin--responsive .mw-parser-output .navbox-image img{max-width:none!important}@media print{body.ns-0 .mw-parser-output .navbox{display:none!important}}</style></div><div role="navigation" class="navbox" aria-labelledby="Pernod_Ricard" style="padding:3px"><table class="nowraplinks hlist mw-collapsible mw-collapsed navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><style data-mw-deduplicate="TemplateStyles:r1239400231">.mw-parser-output .navbar{display:inline;font-size:88%;font-weight:normal}.mw-parser-output .navbar-collapse{float:left;text-align:left}.mw-parser-output .navbar-boxtext{word-spacing:0}.mw-parser-output .navbar ul{display:inline-block;white-space:nowrap;line-height:inherit}.mw-parser-output .navbar-brackets::before{margin-right:-0.125em;content:"[ "}.mw-parser-output .navbar-brackets::after{margin-left:-0.125em;content:" ]"}.mw-parser-output .navbar li{word-spacing:-0.125em}.mw-parser-output .navbar a>span,.mw-parser-output .navbar a>abbr{text-decoration:inherit}.mw-parser-output .navbar-mini abbr{font-variant:small-caps;border-bottom:none;text-decoration:none;cursor:inherit}.mw-parser-output .navbar-ct-full{font-size:114%;margin:0 7em}.mw-parser-output .navbar-ct-mini{font-size:114%;margin:0 4em}html.skin-theme-clientpref-night .mw-parser-output .navbar li a abbr{color:var(--color-base)!important}@media(prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .navbar li a abbr{color:var(--color-base)!important}}@media print{.mw-parser-output .navbar{display:none!important}}</style><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Pernod_Ricard" title="Template:Pernod Ricard"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Pernod_Ricard" title="Template talk:Pernod Ricard"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Pernod_Ricard" title="Special:EditPage/Template:Pernod Ricard"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Pernod_Ricard" style="font-size:114%;margin:0 4em"><a href="/wiki/Pernod_Ricard" title="Pernod Ricard">Pernod Ricard</a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%;text-align:left;">Acquisitions</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Irish_Distillers" title="Irish Distillers">Irish Distillers</a> (1988)</li> <li><a href="/wiki/Orlando_Wines" title="Orlando Wines">Orlando Wines</a> (1989)</li> <li><a href="/wiki/Wyndham_Estate" title="Wyndham Estate">Wyndham Estate</a> (1990)</li> <li><a href="/wiki/Seagram" title="Seagram">Seagram</a> (2000)</li> <li><a href="/wiki/Chivas_Brothers" title="Chivas Brothers">Chivas Brothers</a> (2001)</li> <li><a href="/wiki/Allied_Domecq" title="Allied Domecq">Allied Domecq</a> (2005)</li> <li><a href="/wiki/V%26S_Group" title="V&S Group">Vin & Sprit</a> (2008)</li> <li><a href="/wiki/Lillet" title="Lillet">Lillet</a> (2008)</li> <li><a href="/wiki/Plymouth_Gin_Distillery" title="Plymouth Gin Distillery">Plymouth Gin Distillery</a> (2008)</li> <li><a href="/wiki/Castle_Brands" title="Castle Brands">Castle Brands</a> (2019)</li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%;text-align:left;">Distilleries</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Aberlour_distillery" title="Aberlour distillery">Aberlour distillery</a></li> <li><a href="/wiki/Allt-A-Bhainne_distillery" title="Allt-A-Bhainne distillery">Allt-A-Bhainne distillery</a></li> <li><a href="/wiki/Braeval_distillery" title="Braeval distillery">Braeval distillery</a></li> <li><a href="/wiki/Dalmunach_distillery" title="Dalmunach distillery">Dalmunach distillery</a></li> <li><a href="/wiki/Glenburgie_distillery" title="Glenburgie distillery">Glenburgie distillery</a></li> <li><a href="/wiki/Glen_Keith_distillery" title="Glen Keith distillery">Glen Keith distillery</a></li> <li><a href="/wiki/The_Glenlivet_distillery" title="The Glenlivet distillery">The Glenlivet distillery</a></li> <li><a href="/wiki/Glentauchers_distillery" title="Glentauchers distillery">Glentauchers distillery</a></li> <li><a href="/wiki/Longmorn_distillery" title="Longmorn distillery">Longmorn distillery</a></li> <li><a href="/wiki/Miltonduff_distillery" title="Miltonduff distillery">Miltonduff distillery</a></li> <li><a href="/wiki/New_Midleton_Distillery" title="New Midleton Distillery">New Midleton distillery</a></li> <li><a href="/wiki/Scapa_distillery" title="Scapa distillery">Scapa distillery</a></li> <li><a href="/wiki/Strathisla_distillery" title="Strathisla distillery">Strathisla distillery</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%;text-align:left;">Spirits brands</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:9em;text-align: left;background-color: #eee;"><a href="/wiki/Ap%C3%A9ritif_and_digestif" title="Apéritif and digestif">Apéritif</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Dubonnet" title="Dubonnet">Dubonnet</a></li> <li><a href="/wiki/Italicus_(liqueur)" class="mw-redirect" title="Italicus (liqueur)">Italicus</a></li> <li><a href="/wiki/Lillet" title="Lillet">Lillet</a></li> <li><a href="/wiki/Pernod_(brand)" title="Pernod (brand)">Pernod</a></li> <li><a href="/wiki/Ricard_(liqueur)" title="Ricard (liqueur)">Ricard</a></li> <li><a href="/wiki/Suze_(drink)" title="Suze (drink)">Suze</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:9em;text-align: left;background-color: #eee;"><a href="/wiki/Brandy" title="Brandy">Brandy</a> & <a href="/wiki/Cognac" title="Cognac">Cognac</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Ararat_(brandy)" title="Ararat (brandy)">Ararat</a></li> <li>Augier</li> <li><a href="/wiki/Macieira_Brandy" title="Macieira Brandy">Macieira</a></li> <li><a href="/wiki/Martell_(cognac)" title="Martell (cognac)">Martell</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:9em;text-align: left;background-color: #eee;"><a href="/wiki/Gin" title="Gin">Gin</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Beefeater_Gin" title="Beefeater Gin">Beefeater</a></li> <li><a href="/wiki/Cork_Dry_Gin" title="Cork Dry Gin">Cork Dry</a></li> <li>KI NO BI</li> <li><a href="/wiki/Malfy_Gin" title="Malfy Gin">Malfy</a></li> <li>Monkey 47</li> <li><a href="/wiki/Plymouth_Gin" title="Plymouth Gin">Plymouth Gin</a></li> <li><a href="/wiki/Seagram" title="Seagram">Seagram's Gin</a></li> <li>Ungava</li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:9em;text-align: left;background-color: #eee;"><a href="/wiki/Liqueurs" class="mw-redirect" title="Liqueurs">Liqueurs</a> & <a href="/wiki/Bitters" title="Bitters">Bitters</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Becherovka" title="Becherovka">Becherovka</a></li> <li><a href="/wiki/Kahl%C3%BAa" title="Kahlúa">Kahlúa</a></li> <li><a href="/wiki/Minttu" title="Minttu">Minttu</a></li> <li><a href="/wiki/Ramazzotti_(liqueur)" title="Ramazzotti (liqueur)">Ramazzotti</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:9em;text-align: left;background-color: #eee;"><a href="/wiki/Rum" title="Rum">Rum</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Gosling_Brothers" title="Gosling Brothers">Gosling Rum</a></li> <li><a href="/wiki/Havana_Club" title="Havana Club">Havana Club</a></li> <li><a href="/wiki/Malibu_(rum)" title="Malibu (rum)">Malibu</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:9em;text-align: left;background-color: #eee;"><a href="/wiki/Tequila" title="Tequila">Tequila</a> & <a href="/wiki/Mezcal" title="Mezcal">Mezcal</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Avi%C3%B3n_tequila" title="Avión tequila">Avión</a></li> <li>Código 1530</li> <li>Del Maguey</li> <li><a href="/wiki/Olmeca_Tequila" title="Olmeca Tequila">Olmeca</a></li> <li><a href="/wiki/Olmeca_Tequila" title="Olmeca Tequila">Olmeca Altos</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:9em;text-align: left;background-color: #eee;"><a href="/wiki/Vodka" title="Vodka">Vodka</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="padding:0"><div style="padding:0 0.25em"> <ul><li><a class="mw-selflink selflink">Absolut</a></li> <li><a href="/wiki/Explorer_Vodka" title="Explorer Vodka">Explorer</a></li> <li>L’Orbe</li> <li><a href="/wiki/Luksusowa_(vodka)" class="mw-redirect" title="Luksusowa (vodka)">Luksusowa</a></li> <li>Ostoya</li> <li><a href="/wiki/Renat_vodka" title="Renat vodka">Renat</a></li> <li><a href="/wiki/Wyborowa" title="Wyborowa">Wyborowa</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:9em;text-align: left;background-color: #eee;"><a href="/wiki/Whisky" title="Whisky">Whisky</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th id="American(Castle_Brands)" scope="row" class="navbox-group" style="width:1%"><a href="/wiki/American_whiskey" title="American whiskey">American</a><br /><small><a href="/wiki/Castle_Brands" title="Castle Brands">(Castle Brands)</a></small></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Jefferson%27s_Bourbon" title="Jefferson's Bourbon">Jefferson's Bourbon</a></li> <li>Rabbit Hole’s</li> <li>Smooth Ambler</li> <li>TX Wiskey</li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Canadian_whisky" title="Canadian whisky">Canadian</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/J.P._Wiser%27s_Whisky" title="J.P. Wiser's Whisky">J.P. Wiser's</a></li> <li>Lot No. 40</li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Chinese</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li>The Chuan Pure Malt Whisky</li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Irish_whiskey" title="Irish whiskey">Irish</a><br /><small><a href="/wiki/Irish_Distillers" title="Irish Distillers">(Irish Distillers)</a></small></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Clontarf_(whiskey)" title="Clontarf (whiskey)">Clontarf</a></li> <li><a href="/wiki/Green_Spot_(whiskey)" title="Green Spot (whiskey)">Green Spot</a></li> <li><a href="/wiki/Jameson_Irish_Whiskey" title="Jameson Irish Whiskey">Jameson</a></li> <li>Method and Madness</li> <li><a href="/wiki/Knappogue_Castle_Irish_Whiskey" title="Knappogue Castle Irish Whiskey">Knappogue Castle</a></li> <li><a href="/wiki/Midleton_Very_Rare" title="Midleton Very Rare">Midleton Very Rare</a></li> <li><a href="/wiki/Powers_(whiskey)" title="Powers (whiskey)">Powers</a></li> <li><a href="/wiki/Redbreast_(whiskey)" title="Redbreast (whiskey)">Redbreast</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Indian_whisky" title="Indian whisky">Indian</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Blenders_Pride" title="Blenders Pride">Blenders Pride</a></li> <li><a href="/wiki/Royal_Stag" title="Royal Stag">Royal Stag</a></li> <li><a href="/wiki/Imperial_Blue_(whisky)" title="Imperial Blue (whisky)">Imperial Blue</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Scotch_whisky" title="Scotch whisky">Scotch</a><br /><small><a href="/wiki/Chivas_Brothers" title="Chivas Brothers">(Chivas Brothers)</a></small></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Single_malt_Scotch" title="Single malt Scotch">Single malt</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Aberlour_distillery" title="Aberlour distillery">Aberlour</a></li> <li><a href="/wiki/Glen_Keith_distillery" title="Glen Keith distillery">Glen Keith</a></li> <li><a href="/wiki/The_Glenlivet_distillery" title="The Glenlivet distillery">The Glenlivet</a></li> <li><a href="/wiki/Longmorn_distillery" title="Longmorn distillery">Longmorn</a></li> <li><a href="/wiki/Scapa_distillery" title="Scapa distillery">Scapa</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Scotch_whisky" title="Scotch whisky">Blended</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Ballantine%27s" title="Ballantine's">Ballantine's</a></li> <li><a href="/wiki/Chivas_Regal" title="Chivas Regal">Chivas Regal</a></li> <li>Long John</li> <li><a href="/wiki/Passport_Scotch" title="Passport Scotch">Passport</a></li> <li><a href="/wiki/Royal_Salute_(whisky)" title="Royal Salute (whisky)">Royal Salute</a></li> <li><a href="/wiki/Something_Special_(whisky)" title="Something Special (whisky)">Something Special</a></li> <li><a href="/wiki/100_Pipers" title="100 Pipers">100 Pipers</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr></tbody></table><div></div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%;text-align:left;">Wine brands</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:9em;text-align: left;background-color: #eee;"><a href="/wiki/Wine" title="Wine">Wine</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Orlando_Wines" title="Orlando Wines">Jacob's Creek</a></li> <li><a href="/wiki/Brancott_Estate" title="Brancott Estate">Brancott Estate</a></li> <li><a href="/wiki/Campo_Viejo" title="Campo Viejo">Campo Viejo</a></li> <li>Church Road</li> <li><a href="/wiki/George_Wyndham_(winemarker)" title="George Wyndham (winemarker)">George Wyndham</a></li> <li><a href="/wiki/Orlando_Wines" title="Orlando Wines">Jacob's Creek</a></li> <li><a href="/wiki/Kenwood_Vineyards" title="Kenwood Vineyards">Kenwood Vineyards</a></li> <li><a href="/wiki/West_Coast_Cooler" title="West Coast Cooler">West Coast Cooler</a></li> <li>Helan Mountain</li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:9em;text-align: left;background-color: #eee;"><a href="/wiki/Champagne" title="Champagne">Champagne</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/G._H._Mumm" title="G. H. Mumm">G. H. Mumm</a></li> <li><a href="/wiki/Perrier-Jou%C3%ABt" title="Perrier-Jouët">Perrier-Jouët</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%;text-align:left;">People</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Paul_Ricard" title="Paul Ricard">Paul Ricard</a></li> <li><a href="/wiki/Patrick_Ricard_(entrepreneur)" title="Patrick Ricard (entrepreneur)">Patrick Ricard</a></li> <li>Jean Hémard</li> <li>Ariste Hémard</li> <li>Henri Louis Pernod</li> <li>Jules-François Pernod</li> <li>Jules-Félix Pernod</li></ul> </div></td></tr><tr><td class="navbox-abovebelow" colspan="2"><div> <ul><li><sup>1</sup> <i>As of 2008, the company is 46% owned by Pernod Ricard.</i></li></ul> <ul><li><span class="noviewer" typeof="mw:File"><span title="Category"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/16px-Symbol_category_class.svg.png" decoding="async" width="16" height="16" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/23px-Symbol_category_class.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/31px-Symbol_category_class.svg.png 2x" data-file-width="180" data-file-height="185" /></span></span> <b><a href="/wiki/Category:Pernod_Ricard_brands" title="Category:Pernod Ricard brands">Category</a></b></li> <li><span class="noviewer" typeof="mw:File"><a href="/wiki/File:Symbol_portal_class.svg" class="mw-file-description" title="Portal"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/e/e2/Symbol_portal_class.svg/16px-Symbol_portal_class.svg.png" decoding="async" width="16" height="16" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/e/e2/Symbol_portal_class.svg/23px-Symbol_portal_class.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/e/e2/Symbol_portal_class.svg/31px-Symbol_portal_class.svg.png 2x" data-file-width="180" data-file-height="185" /></a></span> <a href="/wiki/Portal:Liquor" title="Portal:Liquor">Liquor portal</a></li></ul> </div></td></tr></tbody></table></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235"></div><div role="navigation" class="navbox" aria-labelledby="Vodkas_by_country" style="padding:3px"><table class="nowraplinks hlist mw-collapsible mw-collapsed navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2" style="text-align:center;"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231"><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Vodkas" title="Template:Vodkas"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Vodkas" title="Template talk:Vodkas"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Vodkas" title="Special:EditPage/Template:Vodkas"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Vodkas_by_country" style="font-size:114%;margin:0 4em"><a href="/wiki/Vodka" title="Vodka">Vodkas</a> by country</div></th></tr><tr><th scope="row" class="navbox-group" style="text-align:center;;width:1%">Asia</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Eastern</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li>China <ul><li><a href="/wiki/Royal_Dragon_Vodka" title="Royal Dragon Vodka">Royal Dragon</a></li></ul></li> <li>Japan <ul><li><a href="/wiki/Kissui" title="Kissui">Kissui</a></li></ul></li> <li>Mongolia <ul><li><a href="/wiki/Chinggis_(vodka)" title="Chinggis (vodka)">Chinggis</a></li></ul></li> <li>South Korea <ul><li>Han</li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Southern</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li>India <ul><li><a href="/wiki/Romanov_(vodka)" title="Romanov (vodka)">Romanov</a></li> <li><a href="/wiki/White_Mischief_(liquor)" title="White Mischief (liquor)">White Mischief</a></li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Western</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li>Georgia <ul><li><a href="/wiki/Chacha_(brandy)" title="Chacha (brandy)">Chacha</a></li> <li><a href="/wiki/Eristoff" title="Eristoff">Eristoff</a></li></ul></li> <li>Israel <ul><li><a href="/wiki/L%27Chaim_Vodka" title="L'Chaim Vodka">L'Chaim</a></li> <li><a href="/wiki/Vodka_Perfect" title="Vodka Perfect">Vodka Perfect</a></li></ul></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="text-align:center;;width:1%">Europe</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0;background:#F4F0EC;"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Eastern</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li>Belarus <ul><li><a href="/wiki/Belaya_Rus_vodka" title="Belaya Rus vodka">Belaya Rus</a></li> <li><a href="/wiki/Krupnik" title="Krupnik">Krupnik</a></li> <li><a href="/wiki/Platinka" title="Platinka">Platinka</a></li> <li><a href="/wiki/%C5%BBubr%C3%B3wka" title="Żubrówka">Żubrówka</a></li></ul></li> <li>Slovakia <ul><li><a href="/wiki/Double_Cross_Vodka" title="Double Cross Vodka">Double Cross</a></li></ul></li> <li>Ukraine <ul><li><a href="/wiki/Hrenovuha" title="Hrenovuha">Hrenovuha</a></li> <li><a href="/wiki/Khlibnyi_Dar" title="Khlibnyi Dar">Khlibnyi Dar</a></li> <li><a href="/wiki/Khortytsia_(company)" title="Khortytsia (company)">Khortytsia</a></li> <li><a href="/wiki/Nemiroff" title="Nemiroff">Nemiroff</a></li></ul></li> <li>Poland <ul><li><a href="/wiki/Absolwent" title="Absolwent">Absolwent</a></li> <li><a href="/wiki/Belvedere_Vodka" title="Belvedere Vodka">Belvedere</a></li> <li><a href="/wiki/Bia%C5%82a_Dama" title="Biała Dama">Biała Dama</a></li> <li><a href="/wiki/Chopin_(vodka)" title="Chopin (vodka)">Chopin</a></li> <li><a href="/wiki/Ck_vodka" class="mw-redirect" title="Ck vodka">Ck</a></li> <li><a href="/wiki/Cracovia_(vodka)" title="Cracovia (vodka)">Cracovia</a></li> <li><a href="/wiki/Krupnik" title="Krupnik">Krupnik</a></li> <li><a href="/wiki/Light_cavalerie_vodka" title="Light cavalerie vodka">Light cavalerie</a></li> <li><a href="/wiki/Luksusowa" title="Luksusowa">Luksusowa</a></li> <li><a href="/wiki/Monopolowa" title="Monopolowa">Monopolowa</a></li> <li><a href="/wiki/Nalewka" title="Nalewka">Nalewka</a></li> <li><a href="/wiki/Polmos_%C5%81a%C5%84cut" title="Polmos Łańcut">Polmos Łańcut</a></li> <li><a href="/wiki/Polonaise_(vodka)" title="Polonaise (vodka)">Polonaise</a></li> <li><a href="/wiki/Siwucha_vodka" title="Siwucha vodka">Siwucha</a></li> <li><a href="/wiki/Sobieski_(vodka)" title="Sobieski (vodka)">Sobieski</a></li> <li><a href="/wiki/Soplica" title="Soplica">Soplica</a></li> <li><a href="/wiki/Starka" title="Starka">Starka</a></li> <li><a href="/wiki/Ultimat_Vodka" title="Ultimat Vodka">Ultimat</a></li> <li><a href="/wiki/Wisent_(vodka)" title="Wisent (vodka)">Wisent</a></li> <li><a href="/wiki/Wyborowa" title="Wyborowa">Wyborowa</a></li> <li><a href="/wiki/W%C3%B3dka_%C5%BBo%C5%82%C4%85dkowa_Gorzka" title="Wódka Żołądkowa Gorzka">Żołądkowa Gorzka</a></li> <li><a href="/wiki/%C5%BBubr%C3%B3wka" title="Żubrówka">Żubrówka</a></li></ul></li> <li>Russia <ul><li><a href="/wiki/Beluga_(vodka)" title="Beluga (vodka)">Beluga</a></li> <li><a href="/wiki/Gold_Symphony_Vodka" title="Gold Symphony Vodka">Gold Symphony</a></li> <li><a href="/wiki/Hrenovuha" title="Hrenovuha">Hrenovuha</a></li> <li><a href="/wiki/Kauffman_Vodka" title="Kauffman Vodka">Kauffman</a></li> <li><a href="/wiki/Kizlyarka" title="Kizlyarka">Kizlyarka</a></li> <li><a href="/wiki/Kubanskaya" title="Kubanskaya">Kubanskaya</a></li> <li><a href="/wiki/Moscow_Distillery_Crystal" title="Moscow Distillery Crystal">Moscow Distillery Crystal</a></li> <li><a href="/wiki/Moskovskaya_vodka" title="Moskovskaya vodka">Moskovskaya</a></li> <li><a href="/wiki/Narodnaya" title="Narodnaya">Narodnaya</a></li> <li><a href="/wiki/Permalco" title="Permalco">Permalco</a></li> <li><a href="/wiki/Putinka" title="Putinka">Putinka</a></li> <li><a href="/wiki/Pyatizvyozdnaya" title="Pyatizvyozdnaya">Pyatizvyozdnaya</a></li> <li><a href="/wiki/Rodnik" title="Rodnik">Rodnik</a></li> <li><a href="/wiki/Ruskova" title="Ruskova">Ruskova</a></li> <li><a href="/wiki/Russian_Standard_(vodka)" title="Russian Standard (vodka)">Russian Standard</a></li> <li><a href="/wiki/Shustov_vodka" title="Shustov vodka">Shustov</a></li> <li><a href="/wiki/Smirnoff" title="Smirnoff">Smirnoff</a></li> <li><a href="/wiki/Stolichnaya" title="Stolichnaya">Stolichnaya</a></li> <li><a href="/wiki/Stolnaya_vodka" title="Stolnaya vodka">Stolnaya</a></li> <li><a href="/wiki/Youri_Dolgoruki_Vodka" title="Youri Dolgoruki Vodka">Youri Dolgoruki</a></li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Northern</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li>Denmark <ul><li><a href="/wiki/Danzka" title="Danzka">Danzka</a></li> <li><a href="/wiki/Fr%C3%AFs_Vodka" title="Frïs Vodka">Frïs</a></li></ul></li> <li>Estonia <ul><li><a href="/wiki/Blue_Diamond_Vodka" title="Blue Diamond Vodka">Blue Diamond</a></li> <li><a href="/wiki/Kihnu_Mark" title="Kihnu Mark">Kihnu Mark</a></li> <li><a href="/wiki/Viru_Valge" title="Viru Valge">Viru Valge</a></li></ul></li> <li>Finland <ul><li><a href="/wiki/Finlandia_(vodka)" class="mw-redirect" title="Finlandia (vodka)">Finlandia</a></li> <li><a href="/wiki/Koskenkorva_Viina" title="Koskenkorva Viina">Koskenkorva Viina</a></li> <li><a href="/wiki/Str%C3%B6m_Vodka" title="Ström Vodka">Ström</a></li></ul></li> <li>Iceland <ul><li><a href="/wiki/Reyka" title="Reyka">Reyka</a></li></ul></li> <li>Latvia <ul><li><a href="/wiki/Clique_(vodka)" title="Clique (vodka)">Clique</a></li> <li><a href="/wiki/Latvijas_Balzams" title="Latvijas Balzams">Latvijas Balzams</a></li></ul></li> <li>Lithuania <ul><li><a href="/wiki/Krupnik" title="Krupnik">Krupnik</a></li> <li><a href="/wiki/Starka" title="Starka">Starka</a></li> <li><a href="/wiki/V44_(vodka)" title="V44 (vodka)">V44</a></li></ul></li> <li>Sweden <ul><li><a class="mw-selflink selflink">Absolut</a> <ul><li><a href="/wiki/Absolut_Citron" class="mw-redirect" title="Absolut Citron">Absolut Citron</a></li></ul></li> <li>Cape North</li> <li><a href="/wiki/Explorer_Vodka" title="Explorer Vodka">Explorer</a></li> <li><a href="/wiki/Karlsson%27s_vodka" title="Karlsson's vodka">Karlsson's</a></li> <li><a href="/wiki/Level_Vodka" title="Level Vodka">Level</a></li> <li><a href="/wiki/O.P._Anderson" title="O.P. Anderson">O.P. Anderson</a></li> <li><a href="/wiki/Pinky_Vodka" title="Pinky Vodka">Pinky</a></li> <li><a href="/wiki/Renat_vodka" title="Renat vodka">Renat</a></li> <li><a href="/wiki/Sk%C3%A5ne_Akvavit" title="Skåne Akvavit">Skåne Akvavit</a></li></ul></li> <li>United Kingdom <ul><li><a href="/wiki/Black_Cow_Vodka" title="Black Cow Vodka">Black Cow</a></li> <li><a href="/wiki/Chase_Vodka" title="Chase Vodka">Chase</a></li> <li><a href="/wiki/Glen%27s_Vodka" title="Glen's Vodka">Glen's</a></li> <li><a href="/wiki/Isensua" title="Isensua">Isensua</a></li> <li><a href="/wiki/Smirnoff" title="Smirnoff">Smirnoff</a></li> <li><a href="/wiki/Three_Olives_Vodka" title="Three Olives Vodka">Three Olives</a></li> <li><a href="/wiki/Virgin_Vodka" title="Virgin Vodka">Virgin</a></li> <li><a href="/wiki/Vladivar_Vodka" title="Vladivar Vodka">Vladivar</a></li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Southern</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li>Italy <ul><li><a href="/wiki/Keglevich" title="Keglevich">Keglevich</a></li> <li><a href="/wiki/Kors_Vodka" title="Kors Vodka">Kors</a></li> <li><a href="/wiki/VKA_Vodka" title="VKA Vodka">VKA</a></li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Western</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li>France <ul><li><a href="/wiki/C%C3%AEroc" title="Cîroc">Cîroc</a></li> <li><a href="/wiki/Dragon_Bleu" title="Dragon Bleu">Dragon Bleu</a></li> <li><a href="/wiki/Grey_Goose_(vodka)" title="Grey Goose (vodka)">Grey Goose</a></li> <li><a href="/wiki/Jean-Marc_XO_Vodka" title="Jean-Marc XO Vodka">Jean-Marc XO</a></li> <li><a href="/wiki/Kors_Vodka" title="Kors Vodka">Kors</a></li> <li><a href="/wiki/Mariette_(vodka)" title="Mariette (vodka)">Mariette</a></li> <li><a href="/wiki/Pinnacle_vodka" title="Pinnacle vodka">Pinnacle</a></li> <li><a href="/wiki/Poliakov_(vodka)" title="Poliakov (vodka)">Poliakov</a></li></ul></li> <li>Germany <ul><li><a href="/wiki/Magic_Spirits" title="Magic Spirits">Magic Spirits</a></li> <li><a href="/wiki/Rachmaninoff_(vodka)" title="Rachmaninoff (vodka)">Rachmaninoff</a></li> <li><a href="/wiki/Wodka_Gorbatschow" title="Wodka Gorbatschow">Wodka Gorbatschow</a></li> <li><a href="/wiki/Zaranoff" title="Zaranoff">Zaranoff</a></li></ul></li> <li>Netherlands <ul><li><a href="/wiki/Bols_(brand)" title="Bols (brand)">Bols</a></li> <li><a href="/wiki/Bong_Spirit_Vodka" title="Bong Spirit Vodka">Bong Spirit</a></li> <li><a href="/wiki/Ketel_One" title="Ketel One">Ketel One</a></li> <li><a href="/wiki/Ursus_(vodka)" title="Ursus (vodka)">Ursus</a></li> <li><a href="/wiki/Van_Gogh_Vodka" title="Van Gogh Vodka">Van Gogh</a></li> <li><a href="/wiki/Vox_(vodka)" title="Vox (vodka)">Vox</a></li></ul></li> <li>Switzerland <ul><li><a href="/wiki/Xellent_Swiss_Vodka" title="Xellent Swiss Vodka">Xellent</a></li></ul></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="text-align:center;;width:1%">North<br />America</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Middle</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li>Mexico <ul><li><a href="/wiki/Oso_Negro" title="Oso Negro">Oso Negro</a></li> <li><a href="/wiki/Vodka_Villa_Lobos" title="Vodka Villa Lobos">Vodka Villa Lobos</a></li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Northern</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li>Canada <ul><li><a href="/wiki/Crystal_Head_Vodka" title="Crystal Head Vodka">Crystal Head</a></li> <li><a href="/wiki/Pearl_vodka" class="mw-redirect" title="Pearl vodka">Pearl</a></li> <li><a href="/wiki/Polar_Ice_(vodka)" title="Polar Ice (vodka)">Polar Ice</a></li></ul></li> <li>United States <ul><li><a href="/wiki/Anestasia_Vodka" title="Anestasia Vodka">Anestasia</a></li> <li><a href="/wiki/Bacon_vodka" title="Bacon vodka">Bacon</a></li> <li><a href="/wiki/Boyd_%26_Blair" title="Boyd & Blair">Boyd & Blair</a></li> <li><a href="/wiki/Cinco_Vodka" title="Cinco Vodka">Cinco</a></li> <li><a href="/wiki/Cirrus_Vodka" title="Cirrus Vodka">Cirrus</a></li> <li><a href="/wiki/Clique_(vodka)" title="Clique (vodka)">Clique</a></li> <li><a href="/wiki/Dubra_(vodka)" title="Dubra (vodka)">Dubra</a></li> <li><a href="/wiki/Firefly_Distillery" title="Firefly Distillery">Firefly Distillery</a></li> <li><a href="/wiki/Fleischmann%27s_Vodka" title="Fleischmann's Vodka">Fleischmann's</a></li> <li><a href="/wiki/Grand_Teton_Vodka" title="Grand Teton Vodka">Grand Teton</a></li> <li><a href="/wiki/Hangar_1_Vodka" title="Hangar 1 Vodka">Hangar 1</a></li> <li><a href="/wiki/Leopold_Bros." title="Leopold Bros.">Leopold Bros.</a></li> <li><a href="/wiki/Lotus_vodka" title="Lotus vodka">Lotus</a></li> <li><a href="/wiki/Nikolai_(vodka)" title="Nikolai (vodka)">Nikolai</a></li> <li><a href="/wiki/Orloff_vodka" title="Orloff vodka">Orloff</a></li> <li><a href="/wiki/Popov_(vodka)" title="Popov (vodka)">Popov</a></li> <li><a href="/wiki/Savvy_Vodka" title="Savvy Vodka">Savvy</a></li> <li><a href="/wiki/SKYY_vodka" title="SKYY vodka">SKYY</a></li> <li><a href="/wiki/Square_One_Organic_Vodka" title="Square One Organic Vodka">Square One Organic</a></li> <li><a href="/wiki/St._George_Spirits" title="St. George Spirits">St. George Spirits</a></li> <li><a href="/wiki/Svedka" title="Svedka">Svedka</a></li> <li><a href="/wiki/Tito%27s_Vodka" title="Tito's Vodka">Tito's</a></li> <li><a href="/wiki/Trump_Vodka" title="Trump Vodka">Trump</a></li> <li><a href="/wiki/V%C3%84D" title="VÄD">VÄD</a></li> <li><a href="/wiki/Vodka_14" title="Vodka 14">Vodka 14</a></li></ul></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="text-align:center;;width:1%">Oceania</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0;background:#F4F0EC;"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th id="Australasia" scope="row" class="navbox-group" style="width:1%">Australasia</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li>Australia <ul><li>Bombora</li> <li>CooranBong</li> <li>DOT AU</li></ul></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><td class="navbox-abovebelow" colspan="2" style="text-align:center;"><div> <ul><li><span class="nowrap"><span class="noviewer" typeof="mw:File"><a href="/wiki/File:Flessen_drank.jpg" class="mw-file-description"><img alt="icon" src="//upload.wikimedia.org/wikipedia/commons/thumb/f/f7/Flessen_drank.jpg/32px-Flessen_drank.jpg" decoding="async" width="32" height="21" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/f/f7/Flessen_drank.jpg/48px-Flessen_drank.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/f/f7/Flessen_drank.jpg/64px-Flessen_drank.jpg 2x" data-file-width="1956" data-file-height="1279" /></a></span> </span><a href="/wiki/Portal:Liquor" title="Portal:Liquor">Liquor portal</a></li> <li><span class="noviewer" typeof="mw:File"><span title="Category"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/16px-Symbol_category_class.svg.png" decoding="async" width="16" height="16" class="mw-file-element" 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