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2x" media="(max-width: 734px)"> <img class="overview-hero-img" width="100%" height="100%" alt=""> </picture> <div class="section-content"> <picture id="overview-icon-appstore-1" class="overview-icon-appstore"> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_appstore__ev0z770zyxoy_small.png 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_appstore__ev0z770zyxoy_small_2x.png 2x" media="(max-width: 734px)"> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_appstore__ev0z770zyxoy_medium.png 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_appstore__ev0z770zyxoy_medium_2x.png 2x" media="(max-width: 1068px)"> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_appstore__ev0z770zyxoy_large.png 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_appstore__ev0z770zyxoy_large_2x.png 2x" media="(min-width: 0px)"> <img src="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_appstore__ev0z770zyxoy_large_2x.png" class="overview-icon-appstore-img" width="100%" height="100%" alt=""> </picture> <h1 class="hero-eyebrow typography-eyebrow-super">App Store</h1> <h2 class="hero-headline typography-headline-super" aria-label="The apps you love.From a place you can trust." role="heading">The apps you love.<br/>From a place you can trust.</h2> </div> </div> <div class="hero-intro"> <div class="section-content"> <p class="hero-copy typography-callout">For over a decade, the App Store has proved to be a safe and trusted place to discover and download apps. But the App Store is more than just a storefront — it’s an innovative destination focused on bringing you amazing experiences. And a big part of those experiences is ensuring that the apps we offer are held to the highest standards for privacy, security, and content. Because we offer nearly two million apps — and we want you to feel good about using every single one of them.</p> </div> </div> </section> <section class="section section-discovery section-tiles-grid section-tiles-grid-first" data-analytics-section-engagement="name:discovery"> <div class="section-content"> <h2 class="section-headline typography-tiles-headline">Designed for discovery.</h2> <div class="grid-container"> <section class="grid-item full grid-item-stories"> <div class="flex-content row flex-nowrap align-items-center align-items-start-small flex-column-reverse-small"> <div class="headline-content"> <h3 class="typography-headline">Stories and collections that inform, help, and inspire. Updated daily.</h3> </div> <div class="picture-container"> <picture id="overview-discovery-stories-1" class="overview-discovery-stories" data-picture-lazy-load> <noscript> <style> picture#overview-discovery-stories-1{ display: none !important; } </style> </noscript> <source data-empty="true" srcset="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=" media="(min-width: 0px)"></source> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/discovery_stories__fs202x3qvqye_small.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/discovery_stories__fs202x3qvqye_small_2x.jpg 2x" media="(max-width: 734px)"> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/discovery_stories__fs202x3qvqye_medium.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/discovery_stories__fs202x3qvqye_medium_2x.jpg 2x" media="(max-width: 1068px)"> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/discovery_stories__fs202x3qvqye_large.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/discovery_stories__fs202x3qvqye_large_2x.jpg 2x" media="(min-width: 0px)"> <img src="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/discovery_stories__fs202x3qvqye_large_2x.jpg" class="overview-discovery-stories-img" width="100%" height="100%" alt=""> </picture> <noscript> <picture class="overview-discovery-stories"> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/discovery_stories__fs202x3qvqye_small.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/discovery_stories__fs202x3qvqye_small_2x.jpg 2x" media="(max-width: 734px)"><source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/discovery_stories__fs202x3qvqye_medium.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/discovery_stories__fs202x3qvqye_medium_2x.jpg 2x" media="(max-width: 1068px)"><source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/discovery_stories__fs202x3qvqye_large.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/discovery_stories__fs202x3qvqye_large_2x.jpg 2x" media="(min-width: 0px)"> <img src="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/discovery_stories__fs202x3qvqye_large_2x.jpg" class="overview-discovery-stories-img" width="100%" height="100%" alt=""> </picture> </noscript> </div> </div> <input type="checkbox" tabindex="-1" class="modal-toggle visuallyhidden" aria-hidden="true" id="modal-toggle-stories" data-analytics-title="open | stories updated daily" data-analytics-click="prop3:open | stories updated daily"> <div class="grid-modal"> <label tabindex="0" class="modal-cta" for="modal-toggle-stories"> <svg class="plus-icon" viewbox="0 0 40 40"> <path id="reset-solid" d="M20,0C9,0,0,9,0,20s9,20,20,20s20-9,20-20S31,0,20,0z M31,21.8h-9.2V31c0,0.9-0.9,1.7-1.7,1.7c-0.9,0-1.7-0.9-1.7-1.7v-9.2 H9.2c-0.9,0-1.7-0.9-1.7-1.7c0-0.9,0.9-1.7,1.7-1.7h9V9.2c0-0.9,0.9-1.7,1.7-1.7c0.9,0,1.7,0.9,1.7,1.7v9.1h9.2 c0.9,0,1.7,0.9,1.9,1.8C32.7,21,31.8,21.8,31,21.8z"/> <path id="reset" d="M30.8,18.3h-9.2V9.2c0-0.8-0.8-1.7-1.7-1.7c-0.8,0-1.7,0.8-1.7,1.7v9.2H9.2c-0.8,0-1.7,0.8-1.7,1.7c0,0.8,0.8,1.7,1.7,1.7 h9.2v9.2c0,0.8,0.8,1.7,1.7,1.7c0.8,0,1.7-0.8,1.7-1.7v-9.2h9.2c0.8,0,1.7-0.8,1.7-1.7C32.5,19.2,31.7,18.3,30.8,18.3z"/> </svg> <span class="modal-cta-text" role="button" aria-expanded="false" aria-controls="content-toggle-stories"> <span class="visuallyhidden">More about Stories and collections that inform, help, and inspire. Updated daily.</span> </span> </label> <div class="modal-content" data-component-list="CardbackScroll" id="content-toggle-stories" role="group" aria-label="More content about Stories and collections that inform, help, and inspire. Updated daily."> <div class="grid-item-copy"> <div class="top-gradient"></div> <p><span class="typography-eyebrow-reduced">Stories and collections that inform, help, and inspire. Updated daily.</span></p> <p>Original stories by our editorial team bring you everything from exclusive world premieres to behind-the-scenes interviews. Tap the Today tab and read about influential developers and game creators, learn a few tips and tricks, or see how apps are changing how people work, play, and live.</p> <p><a href="https://web.archive.org/web/20211027094834/itms-apps:/?action=today&referrer=app-store&itscg=10000&itsct=app-appstore_disc-tile-200917" class="more appstore-link appstore-link-ios" data-analytics-exit-link data-analytics-title="visit the today tab" data-rid-relay="{ "288": "referrer" }">Visit the Today tab</a></p> <div class="bottom-gradient"></div> </div> </div> </div> </section> <section class="grid-item half theme-blue fact grid-item-story-number"> <h3 class="typography-headline-elevated">Nearly 20K stories and counting.</h3> </section> <section class="grid-item half hardware-half grid-item-handpicked"> <div class="flex-content"> <h3 class="typography-headline">Curated by experts. Handpicked for you.</h3> <picture id="overview-discovery-curated-1" class="overview-discovery-curated" data-picture-lazy-load> <noscript> <style> picture#overview-discovery-curated-1{ display: none !important; } </style> </noscript> <source data-empty="true" srcset="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=" media="(min-width: 0px)"></source> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/discovery_curated__2oi3crlasz6q_small.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/discovery_curated__2oi3crlasz6q_small_2x.jpg 2x" media="(max-width: 734px)"> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/discovery_curated__2oi3crlasz6q_medium.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/discovery_curated__2oi3crlasz6q_medium_2x.jpg 2x" media="(max-width: 1068px)"> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/discovery_curated__2oi3crlasz6q_large.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/discovery_curated__2oi3crlasz6q_large_2x.jpg 2x" media="(min-width: 0px)"> <img src="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/discovery_curated__2oi3crlasz6q_large_2x.jpg" class="overview-discovery-curated-img" width="100%" height="100%" alt=""> </picture> <noscript> <picture class="overview-discovery-curated"> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/discovery_curated__2oi3crlasz6q_small.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/discovery_curated__2oi3crlasz6q_small_2x.jpg 2x" media="(max-width: 734px)"><source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/discovery_curated__2oi3crlasz6q_medium.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/discovery_curated__2oi3crlasz6q_medium_2x.jpg 2x" media="(max-width: 1068px)"><source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/discovery_curated__2oi3crlasz6q_large.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/discovery_curated__2oi3crlasz6q_large_2x.jpg 2x" media="(min-width: 0px)"> <img src="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/discovery_curated__2oi3crlasz6q_large_2x.jpg" class="overview-discovery-curated-img" width="100%" height="100%" alt=""> </picture> </noscript> </div> <input type="checkbox" tabindex="-1" class="modal-toggle visuallyhidden" aria-hidden="true" id="modal-toggle-handpicked" data-analytics-title="open | curated by experts" data-analytics-click="prop3:open | curated by experts"> <div class="grid-modal"> <label tabindex="0" class="modal-cta" for="modal-toggle-handpicked"> <svg class="plus-icon" viewbox="0 0 40 40"> <path id="reset-solid" d="M20,0C9,0,0,9,0,20s9,20,20,20s20-9,20-20S31,0,20,0z M31,21.8h-9.2V31c0,0.9-0.9,1.7-1.7,1.7c-0.9,0-1.7-0.9-1.7-1.7v-9.2 H9.2c-0.9,0-1.7-0.9-1.7-1.7c0-0.9,0.9-1.7,1.7-1.7h9V9.2c0-0.9,0.9-1.7,1.7-1.7c0.9,0,1.7,0.9,1.7,1.7v9.1h9.2 c0.9,0,1.7,0.9,1.9,1.8C32.7,21,31.8,21.8,31,21.8z"/> <path id="reset" d="M30.8,18.3h-9.2V9.2c0-0.8-0.8-1.7-1.7-1.7c-0.8,0-1.7,0.8-1.7,1.7v9.2H9.2c-0.8,0-1.7,0.8-1.7,1.7c0,0.8,0.8,1.7,1.7,1.7 h9.2v9.2c0,0.8,0.8,1.7,1.7,1.7c0.8,0,1.7-0.8,1.7-1.7v-9.2h9.2c0.8,0,1.7-0.8,1.7-1.7C32.5,19.2,31.7,18.3,30.8,18.3z"/> </svg> <span class="modal-cta-text" role="button" aria-expanded="false" aria-controls="content-toggle-handpicked"> <span class="visuallyhidden">More about Curated by experts. Handpicked for you.</span> </span> </label> <div class="modal-content" data-component-list="CardbackScroll" id="content-toggle-handpicked" role="group" aria-label="More content about Curated by experts. Handpicked for you."> <div class="grid-item-copy"> <div class="top-gradient"></div> <p><span class="typography-eyebrow-reduced">Curated by experts.<br/>Handpicked for you. </span></p> <p>With thousands of apps added to the App Store every week, there’s always something new to check out. To help you discover the apps, stories, and games you’re sure to love, our team of full-time editors offers personalized suggestions based on your preferences and previous purchases.</p> <div class="bottom-gradient"></div> </div> </div> </div> </section> <section class="grid-item half icon-half grid-item-find"> <div class="flex-content"> <div class="icon"> <picture id="overview-icon-search-1" class="overview-icon-search" data-picture-lazy-load> <noscript> <style> picture#overview-icon-search-1{ display: none !important; } </style> </noscript> <source data-empty="true" srcset="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=" media="(min-width: 0px)"></source> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_search__d0w979yulru6_small.png 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_search__d0w979yulru6_small_2x.png 2x" media="(max-width: 734px)"> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_search__d0w979yulru6_medium.png 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_search__d0w979yulru6_medium_2x.png 2x" media="(max-width: 1068px)"> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_search__d0w979yulru6_large.png 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_search__d0w979yulru6_large_2x.png 2x" media="(min-width: 0px)"> <img src="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_search__d0w979yulru6_large_2x.png" class="overview-icon-search-img" width="100%" height="100%" alt=""> </picture> <noscript> <picture class="overview-icon-search"> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_search__d0w979yulru6_small.png 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_search__d0w979yulru6_small_2x.png 2x" media="(max-width: 734px)"><source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_search__d0w979yulru6_medium.png 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_search__d0w979yulru6_medium_2x.png 2x" media="(max-width: 1068px)"><source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_search__d0w979yulru6_large.png 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_search__d0w979yulru6_large_2x.png 2x" media="(min-width: 0px)"> <img src="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_search__d0w979yulru6_large_2x.png" class="overview-icon-search-img" width="100%" height="100%" alt=""> </picture> </noscript> </div> <h3 class="typography-headline">Discover amazing apps with a rich search experience.</h3> </div> <input type="checkbox" tabindex="-1" class="modal-toggle visuallyhidden" aria-hidden="true" id="modal-toggle-find" data-analytics-title="open | discover content" data-analytics-click="prop3:open | discover content"> <div class="grid-modal"> <label tabindex="0" class="modal-cta" for="modal-toggle-find"> <svg class="plus-icon" viewbox="0 0 40 40"> <path id="reset-solid" d="M20,0C9,0,0,9,0,20s9,20,20,20s20-9,20-20S31,0,20,0z M31,21.8h-9.2V31c0,0.9-0.9,1.7-1.7,1.7c-0.9,0-1.7-0.9-1.7-1.7v-9.2 H9.2c-0.9,0-1.7-0.9-1.7-1.7c0-0.9,0.9-1.7,1.7-1.7h9V9.2c0-0.9,0.9-1.7,1.7-1.7c0.9,0,1.7,0.9,1.7,1.7v9.1h9.2 c0.9,0,1.7,0.9,1.9,1.8C32.7,21,31.8,21.8,31,21.8z"/> <path id="reset" d="M30.8,18.3h-9.2V9.2c0-0.8-0.8-1.7-1.7-1.7c-0.8,0-1.7,0.8-1.7,1.7v9.2H9.2c-0.8,0-1.7,0.8-1.7,1.7c0,0.8,0.8,1.7,1.7,1.7 h9.2v9.2c0,0.8,0.8,1.7,1.7,1.7c0.8,0,1.7-0.8,1.7-1.7v-9.2h9.2c0.8,0,1.7-0.8,1.7-1.7C32.5,19.2,31.7,18.3,30.8,18.3z"/> </svg> <span class="modal-cta-text" role="button" aria-expanded="false" aria-controls="content-toggle-find"> <span class="visuallyhidden">More about Discover amazing apps with a rich search experience.</span> </span> </label> <div class="modal-content" data-component-list="CardbackScroll" id="content-toggle-find" role="group" aria-label="More content about Discover amazing apps with a rich search experience."> <div class="grid-item-copy"> <div class="top-gradient"></div> <p><span class="typography-eyebrow-reduced">Discover amazing apps with a rich search experience.</span></p> <p>Our rich search feature offers suggestions and helpful hints, and provides results with in‑line video previews, editorial stories, tips and tricks, and lists.</p> <div class="bottom-gradient"></div> </div> </div> </div> </section> <section class="grid-item half theme-inverted fact grid-item-available"> <h3 class="typography-headline-elevated">1.8M apps available worldwide.</h3> </section> <section class="grid-item half theme-inverted fact grid-item-storefronts"> <h3 class="typography-headline-elevated">175 storefronts in over 40 languages.</h3> </section> <section class="grid-item half theme-blue fact grid-item-editors"> <h3 class="typography-headline-elevated">Over 150 expert editors worldwide.</h3> </section> <section class="grid-item full grid-item-details"> <div class="flex-content row-reverse align-items-center align-items-start-small flex-column-small"> <div class="headline-content"> <h3 class="typography-headline">Get the details on every app.</h3> </div> <div class="picture-container"> <picture id="overview-discovery-details-1" class="overview-discovery-details" data-picture-lazy-load> <noscript> <style> picture#overview-discovery-details-1{ display: none !important; } </style> </noscript> <source data-empty="true" srcset="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=" media="(min-width: 0px)"></source> <source 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class="overview-discovery-details-img" width="100%" height="100%" alt=""> </picture> <noscript> <picture class="overview-discovery-details"> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/discovery_details__bguw9nfi7w9u_small.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/discovery_details__bguw9nfi7w9u_small_2x.jpg 2x" media="(max-width: 734px)"><source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/discovery_details__bguw9nfi7w9u_medium.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/discovery_details__bguw9nfi7w9u_medium_2x.jpg 2x" media="(max-width: 1068px)"><source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/discovery_details__bguw9nfi7w9u_large.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/discovery_details__bguw9nfi7w9u_large_2x.jpg 2x" media="(min-width: 0px)"> <img src="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/discovery_details__bguw9nfi7w9u_large_2x.jpg" class="overview-discovery-details-img" width="100%" height="100%" alt=""> </picture> </noscript> </div> </div> <input type="checkbox" tabindex="-1" class="modal-toggle visuallyhidden" aria-hidden="true" id="modal-toggle-details" data-analytics-title="open | details" data-analytics-click="prop3:open | details"> <div class="grid-modal"> <label tabindex="0" class="modal-cta" for="modal-toggle-details"> <svg class="plus-icon" viewbox="0 0 40 40"> <path id="reset-solid" d="M20,0C9,0,0,9,0,20s9,20,20,20s20-9,20-20S31,0,20,0z M31,21.8h-9.2V31c0,0.9-0.9,1.7-1.7,1.7c-0.9,0-1.7-0.9-1.7-1.7v-9.2 H9.2c-0.9,0-1.7-0.9-1.7-1.7c0-0.9,0.9-1.7,1.7-1.7h9V9.2c0-0.9,0.9-1.7,1.7-1.7c0.9,0,1.7,0.9,1.7,1.7v9.1h9.2 c0.9,0,1.7,0.9,1.9,1.8C32.7,21,31.8,21.8,31,21.8z"/> <path id="reset" d="M30.8,18.3h-9.2V9.2c0-0.8-0.8-1.7-1.7-1.7c-0.8,0-1.7,0.8-1.7,1.7v9.2H9.2c-0.8,0-1.7,0.8-1.7,1.7c0,0.8,0.8,1.7,1.7,1.7 h9.2v9.2c0,0.8,0.8,1.7,1.7,1.7c0.8,0,1.7-0.8,1.7-1.7v-9.2h9.2c0.8,0,1.7-0.8,1.7-1.7C32.5,19.2,31.7,18.3,30.8,18.3z"/> </svg> <span class="modal-cta-text" role="button" aria-expanded="false" aria-controls="content-toggle-details"> <span class="visuallyhidden">More about Get the details on every app.</span> </span> </label> <div class="modal-content" data-component-list="CardbackScroll" id="content-toggle-details" role="group" aria-label="More content about Get the details on every app."> <div class="grid-item-copy"> <div class="top-gradient"></div> <p><span class="typography-eyebrow-reduced">Get the details on every app.</span></p> <p>App product pages give you the details you need when deciding what to download. From more videos to rankings and reviews, there are loads of ways to help you pick the app that’s right for you.</p> <div class="bottom-gradient"></div> </div> </div> </div> </section> </div> </div> </section> <section class="section section-privacy section-tiles-grid" data-analytics-section-engagement="name:privacy and security"> <div class="section-content"> <h2 class="section-headline typography-tiles-headline"> <p>Privacy and security.<br> Built into everything we do.</p> </h2> <div class="grid-container"> <section class="grid-item full grid-item-review"> <div class="flex-content align-items-center align-items-start-small flex-column-small"> <div class="headline-content"> <h3 class="typography-headline">Security for every app. At every level.</h3> </div> <div class="picture-container"> <picture id="overview-privacy-security-1" class="overview-privacy-security" data-picture-lazy-load> <noscript> <style> picture#overview-privacy-security-1{ display: none !important; } </style> </noscript> <source data-empty="true" srcset="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=" media="(min-width: 0px)"></source> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/privacy_security__c7ffaiitglg2_small.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/privacy_security__c7ffaiitglg2_small_2x.jpg 2x" media="(max-width: 734px)"> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/privacy_security__c7ffaiitglg2_medium.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/privacy_security__c7ffaiitglg2_medium_2x.jpg 2x" media="(max-width: 1068px)"> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/privacy_security__c7ffaiitglg2_large.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/privacy_security__c7ffaiitglg2_large_2x.jpg 2x" media="(min-width: 0px)"> <img src="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/privacy_security__c7ffaiitglg2_large_2x.jpg" class="overview-privacy-security-img" width="100%" height="100%" alt=""> </picture> <noscript> <picture class="overview-privacy-security"> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/privacy_security__c7ffaiitglg2_small.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/privacy_security__c7ffaiitglg2_small_2x.jpg 2x" media="(max-width: 734px)"><source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/privacy_security__c7ffaiitglg2_medium.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/privacy_security__c7ffaiitglg2_medium_2x.jpg 2x" media="(max-width: 1068px)"><source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/privacy_security__c7ffaiitglg2_large.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/privacy_security__c7ffaiitglg2_large_2x.jpg 2x" media="(min-width: 0px)"> <img src="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/privacy_security__c7ffaiitglg2_large_2x.jpg" class="overview-privacy-security-img" width="100%" height="100%" alt=""> </picture> </noscript> </div> </div> <input type="checkbox" tabindex="-1" class="modal-toggle visuallyhidden" aria-hidden="true" id="modal-toggle-review" data-analytics-title="open | security on all levels" data-analytics-click="prop3:open | security on all levels"> <div class="grid-modal"> <label tabindex="0" class="modal-cta" for="modal-toggle-review"> <svg class="plus-icon" viewbox="0 0 40 40"> <path id="reset-solid" d="M20,0C9,0,0,9,0,20s9,20,20,20s20-9,20-20S31,0,20,0z M31,21.8h-9.2V31c0,0.9-0.9,1.7-1.7,1.7c-0.9,0-1.7-0.9-1.7-1.7v-9.2 H9.2c-0.9,0-1.7-0.9-1.7-1.7c0-0.9,0.9-1.7,1.7-1.7h9V9.2c0-0.9,0.9-1.7,1.7-1.7c0.9,0,1.7,0.9,1.7,1.7v9.1h9.2 c0.9,0,1.7,0.9,1.9,1.8C32.7,21,31.8,21.8,31,21.8z"/> <path id="reset" d="M30.8,18.3h-9.2V9.2c0-0.8-0.8-1.7-1.7-1.7c-0.8,0-1.7,0.8-1.7,1.7v9.2H9.2c-0.8,0-1.7,0.8-1.7,1.7c0,0.8,0.8,1.7,1.7,1.7 h9.2v9.2c0,0.8,0.8,1.7,1.7,1.7c0.8,0,1.7-0.8,1.7-1.7v-9.2h9.2c0.8,0,1.7-0.8,1.7-1.7C32.5,19.2,31.7,18.3,30.8,18.3z"/> </svg> <span class="modal-cta-text" role="button" aria-expanded="false" aria-controls="content-toggle-review"> <span class="visuallyhidden">More about Security for every app. At every level.</span> </span> </label> <div class="modal-content" data-component-list="CardbackScroll" id="content-toggle-review" role="group" aria-label="More content about Security for every app. At every level."> <div class="grid-item-copy"> <div class="top-gradient"></div> <p><span class="typography-eyebrow-reduced">Security for every app.<br/>At every level.</span></p> <p>We ensure that apps come from known sources, are free of known malware, and haven’t been tampered with at the time of installation or launch.</p> <div class="bottom-gradient"></div> </div> </div> </div> </section> <section class="grid-item half theme-blue fact grid-item-malware"> <h3 class="typography-headline-elevated">100% of apps are automatically screened for known malware.</h3> </section> <section class="grid-item half theme-inverted fact grid-item-health-privacy"> <h3 class="typography-facts-long-headline">Over 16K apps use Apple health technologies like HealthKit, CareKit, and ResearchKit designed to protect patient privacy.</h3> </section> <section class="grid-item full grid-item-data"> <div class="flex-content align-items-center align-items-start-small row-reverse flex-column-small"> <div class="headline-content large-6 small-12"> <h3 class="typography-headline">You choose what data to share. And with whom.</h3> </div> <div class="picture-container large-6 small-12"> <picture id="overview-privacy-data-1" class="overview-privacy-data" data-picture-lazy-load> <noscript> <style> picture#overview-privacy-data-1{ display: none !important; } </style> </noscript> <source data-empty="true" srcset="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=" media="(min-width: 0px)"></source> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/privacy_data__fopy0xxbbkuy_small.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/privacy_data__fopy0xxbbkuy_small_2x.jpg 2x" media="(max-width: 734px)"> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/privacy_data__fopy0xxbbkuy_medium.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/privacy_data__fopy0xxbbkuy_medium_2x.jpg 2x" media="(max-width: 1068px)"> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/privacy_data__fopy0xxbbkuy_large.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/privacy_data__fopy0xxbbkuy_large_2x.jpg 2x" media="(min-width: 0px)"> <img src="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/privacy_data__fopy0xxbbkuy_large_2x.jpg" class="overview-privacy-data-img" width="100%" height="100%" alt=""> </picture> <noscript> <picture class="overview-privacy-data"> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/privacy_data__fopy0xxbbkuy_small.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/privacy_data__fopy0xxbbkuy_small_2x.jpg 2x" media="(max-width: 734px)"><source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/privacy_data__fopy0xxbbkuy_medium.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/privacy_data__fopy0xxbbkuy_medium_2x.jpg 2x" media="(max-width: 1068px)"><source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/privacy_data__fopy0xxbbkuy_large.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/privacy_data__fopy0xxbbkuy_large_2x.jpg 2x" media="(min-width: 0px)"> <img src="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/privacy_data__fopy0xxbbkuy_large_2x.jpg" class="overview-privacy-data-img" width="100%" height="100%" alt=""> </picture> </noscript> </div> </div> <input type="checkbox" tabindex="-1" class="modal-toggle visuallyhidden" aria-hidden="true" id="modal-toggle-data" data-analytics-title="open | choose what data to share" data-analytics-click="prop3:open | choose what data to share"> <div class="grid-modal"> <label tabindex="0" class="modal-cta" for="modal-toggle-data"> <svg class="plus-icon" viewbox="0 0 40 40"> <path id="reset-solid" d="M20,0C9,0,0,9,0,20s9,20,20,20s20-9,20-20S31,0,20,0z M31,21.8h-9.2V31c0,0.9-0.9,1.7-1.7,1.7c-0.9,0-1.7-0.9-1.7-1.7v-9.2 H9.2c-0.9,0-1.7-0.9-1.7-1.7c0-0.9,0.9-1.7,1.7-1.7h9V9.2c0-0.9,0.9-1.7,1.7-1.7c0.9,0,1.7,0.9,1.7,1.7v9.1h9.2 c0.9,0,1.7,0.9,1.9,1.8C32.7,21,31.8,21.8,31,21.8z"/> <path id="reset" d="M30.8,18.3h-9.2V9.2c0-0.8-0.8-1.7-1.7-1.7c-0.8,0-1.7,0.8-1.7,1.7v9.2H9.2c-0.8,0-1.7,0.8-1.7,1.7c0,0.8,0.8,1.7,1.7,1.7 h9.2v9.2c0,0.8,0.8,1.7,1.7,1.7c0.8,0,1.7-0.8,1.7-1.7v-9.2h9.2c0.8,0,1.7-0.8,1.7-1.7C32.5,19.2,31.7,18.3,30.8,18.3z"/> </svg> <span class="modal-cta-text" role="button" aria-expanded="false" aria-controls="content-toggle-data"> <span class="visuallyhidden">More about You choose what data to share. And with whom.</span> </span> </label> <div class="modal-content" data-component-list="CardbackScroll" id="content-toggle-data" role="group" aria-label="More content about You choose what data to share. And with whom."> <div class="grid-item-copy"> <div class="top-gradient"></div> <p><span class="typography-eyebrow-reduced">You choose what data to share. And with whom.</span></p> <p>Each app is required to ask for your permission so you can choose what data to share. The first time a third‑party app wants to access your information — like your location, contacts, calendars, or photos — you receive an alert. Even if you grant access once, you can revoke it later. We also ensure that apps are denied access to certain sensitive data on your device, are unable to modify your device or OS, and are prohibited from obtaining complete access to your data.</p> <div class="bottom-gradient"></div> </div> </div> </div> </section> <section class="grid-item half theme-inverted fact grid-item-rejected-apps"> <h3 class="typography-headline-elevated">Over 215K submissions rejected last year for violating privacy guidelines.</h3> </section> <section class="grid-item half icon-half grid-item-security"> <div class="flex-content"> <div class="icon"> <picture id="overview-icon-privacy-1" class="overview-icon-privacy" data-picture-lazy-load> <noscript> <style> picture#overview-icon-privacy-1{ display: none !important; } </style> </noscript> <source data-empty="true" srcset="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=" media="(min-width: 0px)"></source> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_privacy__hzva9ytl1sqe_small.png 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_privacy__hzva9ytl1sqe_small_2x.png 2x" media="(max-width: 734px)"> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_privacy__hzva9ytl1sqe_medium.png 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_privacy__hzva9ytl1sqe_medium_2x.png 2x" media="(max-width: 1068px)"> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_privacy__hzva9ytl1sqe_large.png 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_privacy__hzva9ytl1sqe_large_2x.png 2x" media="(min-width: 0px)"> <img src="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_privacy__hzva9ytl1sqe_large_2x.png" class="overview-icon-privacy-img" width="100%" height="100%" alt=""> </picture> <noscript> <picture class="overview-icon-privacy"> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_privacy__hzva9ytl1sqe_small.png 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_privacy__hzva9ytl1sqe_small_2x.png 2x" media="(max-width: 734px)"><source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_privacy__hzva9ytl1sqe_medium.png 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_privacy__hzva9ytl1sqe_medium_2x.png 2x" media="(max-width: 1068px)"><source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_privacy__hzva9ytl1sqe_large.png 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_privacy__hzva9ytl1sqe_large_2x.png 2x" media="(min-width: 0px)"> <img src="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_privacy__hzva9ytl1sqe_large_2x.png" class="overview-icon-privacy-img" width="100%" height="100%" alt=""> </picture> </noscript> </div> <h3 class="typography-headline">Apps can’t pull your data from other apps.</h3> </div> <input type="checkbox" tabindex="-1" class="modal-toggle visuallyhidden" aria-hidden="true" id="modal-toggle-security" data-analytics-title="open | no cross-app data sharing" data-analytics-click="prop3:open | no cross-app data sharing"> <div class="grid-modal"> <label tabindex="0" class="modal-cta" for="modal-toggle-security"> <svg class="plus-icon" viewbox="0 0 40 40"> <path id="reset-solid" d="M20,0C9,0,0,9,0,20s9,20,20,20s20-9,20-20S31,0,20,0z M31,21.8h-9.2V31c0,0.9-0.9,1.7-1.7,1.7c-0.9,0-1.7-0.9-1.7-1.7v-9.2 H9.2c-0.9,0-1.7-0.9-1.7-1.7c0-0.9,0.9-1.7,1.7-1.7h9V9.2c0-0.9,0.9-1.7,1.7-1.7c0.9,0,1.7,0.9,1.7,1.7v9.1h9.2 c0.9,0,1.7,0.9,1.9,1.8C32.7,21,31.8,21.8,31,21.8z"/> <path id="reset" d="M30.8,18.3h-9.2V9.2c0-0.8-0.8-1.7-1.7-1.7c-0.8,0-1.7,0.8-1.7,1.7v9.2H9.2c-0.8,0-1.7,0.8-1.7,1.7c0,0.8,0.8,1.7,1.7,1.7 h9.2v9.2c0,0.8,0.8,1.7,1.7,1.7c0.8,0,1.7-0.8,1.7-1.7v-9.2h9.2c0.8,0,1.7-0.8,1.7-1.7C32.5,19.2,31.7,18.3,30.8,18.3z"/> </svg> <span class="modal-cta-text" role="button" aria-expanded="false" aria-controls="content-toggle-security"> <span class="visuallyhidden">More about Apps can’t pull your data from other apps.</span> </span> </label> <div class="modal-content" data-component-list="CardbackScroll" id="content-toggle-security" role="group" aria-label="More content about Apps can’t pull your data from other apps."> <div class="grid-item-copy"> <div class="top-gradient"></div> <p><span class="typography-eyebrow-reduced">Apps can’t pull your data from other apps.</span></p> <p>System-level protections prevent an app from accessing data from other apps without your explicit permission.</p> <div class="bottom-gradient"></div> </div> </div> </div> </section> </div> </div> </section> <section class="section section-safety section-tiles-grid" data-analytics-section-engagement="name:trust and safety"> <div class="section-content"> <h2 class="section-headline typography-tiles-headline">Dedicated to trust and safety.</h2> <div class="grid-container"> <section class="grid-item half grid-item-guidelines"> <div class="flex-content"> <h3 class="typography-headline">Apps must adhere to our guidelines.</h3> <picture id="overview-trust-guidelines-1" class="overview-trust-guidelines" data-picture-lazy-load> <noscript> <style> picture#overview-trust-guidelines-1{ display: none !important; } </style> </noscript> <source data-empty="true" srcset="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=" media="(min-width: 0px)"></source> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/trust_guidelines__dcbhrjxc09km_small.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/trust_guidelines__dcbhrjxc09km_small_2x.jpg 2x" media="(max-width: 734px)"> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/trust_guidelines__dcbhrjxc09km_medium.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/trust_guidelines__dcbhrjxc09km_medium_2x.jpg 2x" media="(max-width: 1068px)"> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/trust_guidelines__dcbhrjxc09km_large.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/trust_guidelines__dcbhrjxc09km_large_2x.jpg 2x" media="(min-width: 0px)"> <img src="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/trust_guidelines__dcbhrjxc09km_large_2x.jpg" class="overview-trust-guidelines-img" width="100%" height="100%" alt=""> </picture> <noscript> <picture class="overview-trust-guidelines"> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/trust_guidelines__dcbhrjxc09km_small.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/trust_guidelines__dcbhrjxc09km_small_2x.jpg 2x" media="(max-width: 734px)"><source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/trust_guidelines__dcbhrjxc09km_medium.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/trust_guidelines__dcbhrjxc09km_medium_2x.jpg 2x" media="(max-width: 1068px)"><source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/trust_guidelines__dcbhrjxc09km_large.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/trust_guidelines__dcbhrjxc09km_large_2x.jpg 2x" media="(min-width: 0px)"> <img src="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/trust_guidelines__dcbhrjxc09km_large_2x.jpg" class="overview-trust-guidelines-img" width="100%" height="100%" alt=""> </picture> </noscript> </div> <input type="checkbox" tabindex="-1" class="modal-toggle visuallyhidden" aria-hidden="true" id="modal-toggle-guidelines" data-analytics-title="open | rigorous guidelines" data-analytics-click="prop3:open | rigorous guidelines"> <div class="grid-modal"> <label tabindex="0" class="modal-cta" for="modal-toggle-guidelines"> <svg class="plus-icon" viewbox="0 0 40 40"> <path id="reset-solid" d="M20,0C9,0,0,9,0,20s9,20,20,20s20-9,20-20S31,0,20,0z M31,21.8h-9.2V31c0,0.9-0.9,1.7-1.7,1.7c-0.9,0-1.7-0.9-1.7-1.7v-9.2 H9.2c-0.9,0-1.7-0.9-1.7-1.7c0-0.9,0.9-1.7,1.7-1.7h9V9.2c0-0.9,0.9-1.7,1.7-1.7c0.9,0,1.7,0.9,1.7,1.7v9.1h9.2 c0.9,0,1.7,0.9,1.9,1.8C32.7,21,31.8,21.8,31,21.8z"/> <path id="reset" d="M30.8,18.3h-9.2V9.2c0-0.8-0.8-1.7-1.7-1.7c-0.8,0-1.7,0.8-1.7,1.7v9.2H9.2c-0.8,0-1.7,0.8-1.7,1.7c0,0.8,0.8,1.7,1.7,1.7 h9.2v9.2c0,0.8,0.8,1.7,1.7,1.7c0.8,0,1.7-0.8,1.7-1.7v-9.2h9.2c0.8,0,1.7-0.8,1.7-1.7C32.5,19.2,31.7,18.3,30.8,18.3z"/> </svg> <span class="modal-cta-text" role="button" aria-expanded="false" aria-controls="content-toggle-guidelines"> <span class="visuallyhidden">More about Apps must adhere to our guidelines.</span> </span> </label> <div class="modal-content" data-component-list="CardbackScroll" id="content-toggle-guidelines" role="group" aria-label="More content about Apps must adhere to our guidelines."> <div class="grid-item-copy"> <div class="top-gradient"></div> <p><span class="typography-eyebrow-reduced">Apps must adhere to our guidelines.</span></p> <p>When you download an app, it should work as promised. Which is why human App Reviewers ensure that the apps on the App Store adhere to our strict app review standards. Our App Store Review Guidelines require apps to be safe, provide a good user experience, comply with our privacy rules, secure devices from malware and threats, and use approved business models.</p> <p><a href="https://web.archive.org/web/20211027094834/https://developer.apple.com/app-store/review/guidelines/" class="icon icon-after icon-external" rel="nofollow" data-analytics-title="learn more | app store guidelines" data-analytics-exit-link> Learn more about the App Store Review Guidelines</a></p> <div class="bottom-gradient"></div> </div> </div> </div> </section> <section class="grid-item half theme-inverted fact grid-item-number-reviews"> <h3 class="typography-headline-elevated">Every week, over 500 dedicated experts around the world review over 100K apps.</h3> </section> <section class="grid-item half theme-blue fact grid-item-illegal"> <h3 class="typography-facts-long-headline">Over 1M submissions rejected for objectionable, harmful, unsafe, or illegal content.</h3> </section> <section class="grid-item half icon-half grid-item-family-friendly"> <div class="flex-content"> <div class="icon"> <picture id="overview-icon-family-sharing-1" class="overview-icon-family-sharing" data-picture-lazy-load> <noscript> <style> picture#overview-icon-family-sharing-1{ display: none !important; } </style> </noscript> <source data-empty="true" srcset="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=" media="(min-width: 0px)"></source> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_family_sharing__c0yp60522tm6_small.png 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_family_sharing__c0yp60522tm6_small_2x.png 2x" media="(max-width: 734px)"> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_family_sharing__c0yp60522tm6_medium.png 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_family_sharing__c0yp60522tm6_medium_2x.png 2x" media="(max-width: 1068px)"> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_family_sharing__c0yp60522tm6_large.png 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_family_sharing__c0yp60522tm6_large_2x.png 2x" media="(min-width: 0px)"> <img src="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_family_sharing__c0yp60522tm6_large_2x.png" class="overview-icon-family-sharing-img" width="100%" height="100%" alt=""> </picture> <noscript> <picture class="overview-icon-family-sharing"> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_family_sharing__c0yp60522tm6_small.png 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_family_sharing__c0yp60522tm6_small_2x.png 2x" media="(max-width: 734px)"><source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_family_sharing__c0yp60522tm6_medium.png 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_family_sharing__c0yp60522tm6_medium_2x.png 2x" media="(max-width: 1068px)"><source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_family_sharing__c0yp60522tm6_large.png 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_family_sharing__c0yp60522tm6_large_2x.png 2x" media="(min-width: 0px)"> <img src="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_family_sharing__c0yp60522tm6_large_2x.png" class="overview-icon-family-sharing-img" width="100%" height="100%" alt=""> </picture> </noscript> </div> <h3 class="typography-headline">You should never have to worry about inappropriate content.</h3> </div> <input type="checkbox" tabindex="-1" class="modal-toggle visuallyhidden" aria-hidden="true" id="modal-toggle-family-friendly" data-analytics-title="open | inappropriate content" data-analytics-click="prop3:open | inappropriate content"> <div class="grid-modal"> <label tabindex="0" class="modal-cta" for="modal-toggle-family-friendly"> <svg class="plus-icon" viewbox="0 0 40 40"> <path id="reset-solid" d="M20,0C9,0,0,9,0,20s9,20,20,20s20-9,20-20S31,0,20,0z M31,21.8h-9.2V31c0,0.9-0.9,1.7-1.7,1.7c-0.9,0-1.7-0.9-1.7-1.7v-9.2 H9.2c-0.9,0-1.7-0.9-1.7-1.7c0-0.9,0.9-1.7,1.7-1.7h9V9.2c0-0.9,0.9-1.7,1.7-1.7c0.9,0,1.7,0.9,1.7,1.7v9.1h9.2 c0.9,0,1.7,0.9,1.9,1.8C32.7,21,31.8,21.8,31,21.8z"/> <path id="reset" d="M30.8,18.3h-9.2V9.2c0-0.8-0.8-1.7-1.7-1.7c-0.8,0-1.7,0.8-1.7,1.7v9.2H9.2c-0.8,0-1.7,0.8-1.7,1.7c0,0.8,0.8,1.7,1.7,1.7 h9.2v9.2c0,0.8,0.8,1.7,1.7,1.7c0.8,0,1.7-0.8,1.7-1.7v-9.2h9.2c0.8,0,1.7-0.8,1.7-1.7C32.5,19.2,31.7,18.3,30.8,18.3z"/> </svg> <span class="modal-cta-text" role="button" aria-expanded="false" aria-controls="content-toggle-family-friendly"> <span class="visuallyhidden">More about You should never have to worry about inappropriate content.</span> </span> </label> <div class="modal-content" data-component-list="CardbackScroll" id="content-toggle-family-friendly" role="group" aria-label="More content about You should never have to worry about inappropriate content."> <div class="grid-item-copy"> <div class="top-gradient"></div> <p><span class="typography-eyebrow-reduced">You should never have to worry about inappropriate content.</span></p> <p>We strongly support all points of view being represented on the App Store. But we also take steps to make sure apps are respectful to users with differing opinions, and we reject apps with any content or behavior that we believe is over the line — especially when it puts children at risk. Every app has an assigned age rating, so parents can determine what is appropriate for their children.</p> <div class="bottom-gradient"></div> </div> </div> </div> </section> <section class="grid-item half hardware-half grid-item-subscriptions"> <div class="flex-content"> <h3 class="typography-headline">No surprise purchases.</h3> <picture id="overview-trust-payments-1" class="overview-trust-payments" data-picture-lazy-load> <noscript> <style> picture#overview-trust-payments-1{ display: none !important; } </style> </noscript> <source data-empty="true" srcset="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=" media="(min-width: 0px)"></source> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/trust_payments__exlcink996uu_small.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/trust_payments__exlcink996uu_small_2x.jpg 2x" media="(max-width: 734px)"> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/trust_payments__exlcink996uu_medium.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/trust_payments__exlcink996uu_medium_2x.jpg 2x" media="(max-width: 1068px)"> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/trust_payments__exlcink996uu_large.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/trust_payments__exlcink996uu_large_2x.jpg 2x" media="(min-width: 0px)"> <img src="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/trust_payments__exlcink996uu_large_2x.jpg" class="overview-trust-payments-img" width="100%" height="100%" alt=""> </picture> <noscript> <picture class="overview-trust-payments"> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/trust_payments__exlcink996uu_small.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/trust_payments__exlcink996uu_small_2x.jpg 2x" media="(max-width: 734px)"><source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/trust_payments__exlcink996uu_medium.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/trust_payments__exlcink996uu_medium_2x.jpg 2x" media="(max-width: 1068px)"><source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/trust_payments__exlcink996uu_large.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/trust_payments__exlcink996uu_large_2x.jpg 2x" media="(min-width: 0px)"> <img src="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/trust_payments__exlcink996uu_large_2x.jpg" class="overview-trust-payments-img" width="100%" height="100%" alt=""> </picture> </noscript> </div> <input type="checkbox" tabindex="-1" class="modal-toggle visuallyhidden" aria-hidden="true" id="modal-toggle-subscriptions" data-analytics-title="open | no surprise payments" data-analytics-click="prop3:open | no surprise payments"> <div class="grid-modal"> <label tabindex="0" class="modal-cta" for="modal-toggle-subscriptions"> <svg class="plus-icon" viewbox="0 0 40 40"> <path id="reset-solid" d="M20,0C9,0,0,9,0,20s9,20,20,20s20-9,20-20S31,0,20,0z M31,21.8h-9.2V31c0,0.9-0.9,1.7-1.7,1.7c-0.9,0-1.7-0.9-1.7-1.7v-9.2 H9.2c-0.9,0-1.7-0.9-1.7-1.7c0-0.9,0.9-1.7,1.7-1.7h9V9.2c0-0.9,0.9-1.7,1.7-1.7c0.9,0,1.7,0.9,1.7,1.7v9.1h9.2 c0.9,0,1.7,0.9,1.9,1.8C32.7,21,31.8,21.8,31,21.8z"/> <path id="reset" d="M30.8,18.3h-9.2V9.2c0-0.8-0.8-1.7-1.7-1.7c-0.8,0-1.7,0.8-1.7,1.7v9.2H9.2c-0.8,0-1.7,0.8-1.7,1.7c0,0.8,0.8,1.7,1.7,1.7 h9.2v9.2c0,0.8,0.8,1.7,1.7,1.7c0.8,0,1.7-0.8,1.7-1.7v-9.2h9.2c0.8,0,1.7-0.8,1.7-1.7C32.5,19.2,31.7,18.3,30.8,18.3z"/> </svg> <span class="modal-cta-text" role="button" aria-expanded="false" aria-controls="content-toggle-subscriptions"> <span class="visuallyhidden">More about No surprise purchases.</span> </span> </label> <div class="modal-content" data-component-list="CardbackScroll" id="content-toggle-subscriptions" role="group" aria-label="More content about No surprise purchases."> <div class="grid-item-copy"> <div class="top-gradient"></div> <p><span class="typography-eyebrow-reduced">No surprise purchases. </span></p> <p>Apps must follow an approved business model and clearly show you the price, tell you what you get with your purchase, and explain subscription-renewal terms up front. Apple sends a receipt each time you use our in‑app purchase feature, and you can also view those purchases and subscriptions in your account. So you won’t get bills out of the blue.</p> <div class="bottom-gradient"></div> </div> </div> </div> </section> <section class="grid-item half theme-inverted fact grid-item-moderators"> <h3 class="typography-headline-elevated">Every day, moderators review worldwide App Store charts for quality and accuracy.</h3> </section> <section class="grid-item half theme-inverted fact grid-item-removed"> <h3 class="typography-facts-long-headline">In 2020, we removed over 80M user reviews that were considered spam.</h3> </section> <section class="grid-item half theme-blue fact grid-item-removed-number"> <h3 class="typography-facts-long-headline">Over 2.3M apps removed because they haven’t been updated or don’t work on our latest OS releases.</h3> </section> </div> </div> </section> <section class="section section-hardware section-tiles-grid" data-analytics-section-engagement="name:hardware and software"> <div class="section-content"> <h2 class="section-headline typography-tiles-headline">Hardware and software. Powering amazing experiences together by design.</h2> <div class="grid-container"> <section class="grid-item full grid-item-potential"> <div class="flex-content align-items-center align-items-start-small flex-column-reverse-small"> <div class="headline-content"> <h3 class="typography-headline">Apps help unlock the full potential of your Apple devices.</h3> </div> <div class="picture-container"> <picture id="overview-experiences-devices-1" class="overview-experiences-devices" data-picture-lazy-load> <noscript> <style> picture#overview-experiences-devices-1{ display: none !important; } </style> </noscript> <source data-empty="true" srcset="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=" media="(min-width: 0px)"></source> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/experiences_devices__ca7eoggbh2z6_small.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/experiences_devices__ca7eoggbh2z6_small_2x.jpg 2x" media="(max-width: 734px)"> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/experiences_devices__ca7eoggbh2z6_medium.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/experiences_devices__ca7eoggbh2z6_medium_2x.jpg 2x" media="(max-width: 1068px)"> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/experiences_devices__ca7eoggbh2z6_large.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/experiences_devices__ca7eoggbh2z6_large_2x.jpg 2x" media="(min-width: 0px)"> <img src="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/experiences_devices__ca7eoggbh2z6_large_2x.jpg" class="overview-experiences-devices-img" width="100%" height="100%" alt=""> </picture> <noscript> <picture class="overview-experiences-devices"> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/experiences_devices__ca7eoggbh2z6_small.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/experiences_devices__ca7eoggbh2z6_small_2x.jpg 2x" media="(max-width: 734px)"><source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/experiences_devices__ca7eoggbh2z6_medium.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/experiences_devices__ca7eoggbh2z6_medium_2x.jpg 2x" media="(max-width: 1068px)"><source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/experiences_devices__ca7eoggbh2z6_large.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/experiences_devices__ca7eoggbh2z6_large_2x.jpg 2x" media="(min-width: 0px)"> <img src="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/experiences_devices__ca7eoggbh2z6_large_2x.jpg" class="overview-experiences-devices-img" width="100%" height="100%" alt=""> </picture> </noscript> </div> </div> <input type="checkbox" tabindex="-1" class="modal-toggle visuallyhidden" aria-hidden="true" id="modal-toggle-potential" data-analytics-title="open | potential" data-analytics-click="prop3:open | potential"> <div class="grid-modal"> <label tabindex="0" class="modal-cta" for="modal-toggle-potential"> <svg class="plus-icon" viewbox="0 0 40 40"> <path id="reset-solid" d="M20,0C9,0,0,9,0,20s9,20,20,20s20-9,20-20S31,0,20,0z M31,21.8h-9.2V31c0,0.9-0.9,1.7-1.7,1.7c-0.9,0-1.7-0.9-1.7-1.7v-9.2 H9.2c-0.9,0-1.7-0.9-1.7-1.7c0-0.9,0.9-1.7,1.7-1.7h9V9.2c0-0.9,0.9-1.7,1.7-1.7c0.9,0,1.7,0.9,1.7,1.7v9.1h9.2 c0.9,0,1.7,0.9,1.9,1.8C32.7,21,31.8,21.8,31,21.8z"/> <path id="reset" d="M30.8,18.3h-9.2V9.2c0-0.8-0.8-1.7-1.7-1.7c-0.8,0-1.7,0.8-1.7,1.7v9.2H9.2c-0.8,0-1.7,0.8-1.7,1.7c0,0.8,0.8,1.7,1.7,1.7 h9.2v9.2c0,0.8,0.8,1.7,1.7,1.7c0.8,0,1.7-0.8,1.7-1.7v-9.2h9.2c0.8,0,1.7-0.8,1.7-1.7C32.5,19.2,31.7,18.3,30.8,18.3z"/> </svg> <span class="modal-cta-text" role="button" aria-expanded="false" aria-controls="content-toggle-potential"> <span class="visuallyhidden">More about Apps help unlock the full potential of your Apple devices.</span> </span> </label> <div class="modal-content" data-component-list="CardbackScroll" id="content-toggle-potential" role="group" aria-label="More content about Apps help unlock the full potential of your Apple devices."> <div class="grid-item-copy"> <div class="top-gradient"></div> <p><span class="typography-eyebrow-reduced">Apps help unlock the full potential<br/>of your Apple devices.</span></p> <p>Apple products use industry-leading technology to bring apps to life — so you can experience more of the amazing things your devices are capable of. Thanks to hardware and software designed to work together, you get more out of your apps — from things you take for granted, like super‑smooth scrolling, to seeing how a new sofa might look in your living room before you buy it.</p> <div class="bottom-gradient"></div> </div> </div> </div> </section> <section class="grid-item full grid-item-help"> <div class="flex-content align-items-center align-items-start-small flex-column-reverse-small"> <div class="headline-content"> <h3 class="typography-headline">We help app developers take advantage of our latest hardware technologies.</h3> </div> <div class="picture-container"> <picture id="overview-experiences-developers-1" class="overview-experiences-developers" data-picture-lazy-load> <noscript> <style> picture#overview-experiences-developers-1{ display: none !important; } </style> </noscript> <source data-empty="true" srcset="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=" 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src="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/experiences_developers__bq2xp7axc6k2_large_2x.jpg" class="overview-experiences-developers-img" width="100%" height="100%" alt=""> </picture> <noscript> <picture class="overview-experiences-developers"> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/experiences_developers__bq2xp7axc6k2_small.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/experiences_developers__bq2xp7axc6k2_small_2x.jpg 2x" media="(max-width: 734px)"><source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/experiences_developers__bq2xp7axc6k2_medium.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/experiences_developers__bq2xp7axc6k2_medium_2x.jpg 2x" media="(max-width: 1068px)"><source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/experiences_developers__bq2xp7axc6k2_large.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/experiences_developers__bq2xp7axc6k2_large_2x.jpg 2x" media="(min-width: 0px)"> <img src="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/experiences_developers__bq2xp7axc6k2_large_2x.jpg" class="overview-experiences-developers-img" width="100%" height="100%" alt=""> </picture> </noscript> </div> </div> <input type="checkbox" tabindex="-1" class="modal-toggle visuallyhidden" aria-hidden="true" id="modal-toggle-help" data-analytics-title="open | latest technologies" data-analytics-click="prop3:open | latest technologies"> <div class="grid-modal"> <label tabindex="0" class="modal-cta" for="modal-toggle-help"> <svg class="plus-icon" viewbox="0 0 40 40"> <path id="reset-solid" d="M20,0C9,0,0,9,0,20s9,20,20,20s20-9,20-20S31,0,20,0z M31,21.8h-9.2V31c0,0.9-0.9,1.7-1.7,1.7c-0.9,0-1.7-0.9-1.7-1.7v-9.2 H9.2c-0.9,0-1.7-0.9-1.7-1.7c0-0.9,0.9-1.7,1.7-1.7h9V9.2c0-0.9,0.9-1.7,1.7-1.7c0.9,0,1.7,0.9,1.7,1.7v9.1h9.2 c0.9,0,1.7,0.9,1.9,1.8C32.7,21,31.8,21.8,31,21.8z"/> <path id="reset" d="M30.8,18.3h-9.2V9.2c0-0.8-0.8-1.7-1.7-1.7c-0.8,0-1.7,0.8-1.7,1.7v9.2H9.2c-0.8,0-1.7,0.8-1.7,1.7c0,0.8,0.8,1.7,1.7,1.7 h9.2v9.2c0,0.8,0.8,1.7,1.7,1.7c0.8,0,1.7-0.8,1.7-1.7v-9.2h9.2c0.8,0,1.7-0.8,1.7-1.7C32.5,19.2,31.7,18.3,30.8,18.3z"/> </svg> <span class="modal-cta-text" role="button" aria-expanded="false" aria-controls="content-toggle-help"> <span class="visuallyhidden">More about We help app developers take advantage of our latest hardware technologies.</span> </span> </label> <div class="modal-content" data-component-list="CardbackScroll" id="content-toggle-help" role="group" aria-label="More content about We help app developers take advantage of our latest hardware technologies."> <div class="grid-item-copy"> <div class="top-gradient"></div> <p><span class="typography-eyebrow-reduced">We help app developers take advantage<br/>of our latest hardware technologies.</span></p> <p>We give developers the tools and support to build cutting‑edge technologies into their apps right away — which means they’re yours to enjoy right away. Like when an app uses Face ID or Touch ID for secure access — while keeping the underlying authentication data from your face or fingerprint private. Or when a game controller syncs up easily with a new game on your iPhone. And with our innovations in augmented reality and machine learning, you’ll be seeing even more amazing features in the years to come.</p> <div class="bottom-gradient"></div> </div> </div> </div> </section> </div> </div> </section> <section class="section section-confidence section-tiles-grid" data-analytics-section-engagement="name:confidence"> <div class="section-content"> <h2 class="section-headline typography-tiles-headline">Download with confidence.</h2> <div class="grid-container"> <section class="grid-item full grid-item-instant"> <div class="flex-content flex-column-reverse align-items-start-small flex-column-small"> <div class="headline-content"> <h3 class="typography-headline">Make any app yours. Instantly.</h3> </div> <div class="picture-container"> <picture id="overview-download-instantly-1" class="overview-download-instantly" data-picture-lazy-load> <noscript> <style> picture#overview-download-instantly-1{ display: none !important; } </style> </noscript> <source data-empty="true" srcset="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=" media="(min-width: 0px)"></source> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/download_instantly__dyrjtbpythg2_small.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/download_instantly__dyrjtbpythg2_small_2x.jpg 2x" media="(max-width: 734px)"> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/download_instantly__dyrjtbpythg2_medium.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/download_instantly__dyrjtbpythg2_medium_2x.jpg 2x" media="(max-width: 1068px)"> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/download_instantly__dyrjtbpythg2_large.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/download_instantly__dyrjtbpythg2_large_2x.jpg 2x" media="(min-width: 0px)"> <img src="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/download_instantly__dyrjtbpythg2_large_2x.jpg" class="overview-download-instantly-img" width="100%" height="100%" alt=""> </picture> <noscript> <picture class="overview-download-instantly"> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/download_instantly__dyrjtbpythg2_small.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/download_instantly__dyrjtbpythg2_small_2x.jpg 2x" media="(max-width: 734px)"><source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/download_instantly__dyrjtbpythg2_medium.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/download_instantly__dyrjtbpythg2_medium_2x.jpg 2x" media="(max-width: 1068px)"><source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/download_instantly__dyrjtbpythg2_large.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/download_instantly__dyrjtbpythg2_large_2x.jpg 2x" media="(min-width: 0px)"> <img src="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/download_instantly__dyrjtbpythg2_large_2x.jpg" class="overview-download-instantly-img" width="100%" height="100%" alt=""> </picture> </noscript> </div> </div> <input type="checkbox" tabindex="-1" class="modal-toggle visuallyhidden" aria-hidden="true" id="modal-toggle-instant" data-analytics-title="open | get any app" data-analytics-click="prop3:open | get any app"> <div class="grid-modal"> <label tabindex="0" class="modal-cta" for="modal-toggle-instant"> <svg class="plus-icon" viewbox="0 0 40 40"> <path id="reset-solid" d="M20,0C9,0,0,9,0,20s9,20,20,20s20-9,20-20S31,0,20,0z M31,21.8h-9.2V31c0,0.9-0.9,1.7-1.7,1.7c-0.9,0-1.7-0.9-1.7-1.7v-9.2 H9.2c-0.9,0-1.7-0.9-1.7-1.7c0-0.9,0.9-1.7,1.7-1.7h9V9.2c0-0.9,0.9-1.7,1.7-1.7c0.9,0,1.7,0.9,1.7,1.7v9.1h9.2 c0.9,0,1.7,0.9,1.9,1.8C32.7,21,31.8,21.8,31,21.8z"/> <path id="reset" d="M30.8,18.3h-9.2V9.2c0-0.8-0.8-1.7-1.7-1.7c-0.8,0-1.7,0.8-1.7,1.7v9.2H9.2c-0.8,0-1.7,0.8-1.7,1.7c0,0.8,0.8,1.7,1.7,1.7 h9.2v9.2c0,0.8,0.8,1.7,1.7,1.7c0.8,0,1.7-0.8,1.7-1.7v-9.2h9.2c0.8,0,1.7-0.8,1.7-1.7C32.5,19.2,31.7,18.3,30.8,18.3z"/> </svg> <span class="modal-cta-text" role="button" aria-expanded="false" aria-controls="content-toggle-instant"> <span class="visuallyhidden">More about Make any app yours. Instantly.</span> </span> </label> <div class="modal-content" data-component-list="CardbackScroll" id="content-toggle-instant" role="group" aria-label="More content about Make any app yours. Instantly."> <div class="grid-item-copy"> <div class="top-gradient"></div> <p><span class="typography-eyebrow-reduced">Make any app yours. Instantly.</span></p> <p>Our world‑class distribution platforms reach over 1.5 billion devices worldwide, allowing users to buy and download apps without lags or drags. When you download a universal app on one device, it automatically appears on your other devices. And if you upgrade to a new device, your apps go with you — no need to redownload as long as your apps stay up to date.</p> <div class="bottom-gradient"></div> </div> </div> </div> </section> <section class="grid-item half icon-half grid-item-safety"> <div class="flex-content"> <div class="icon"> <picture id="overview-icon-secure-purchase-1" class="overview-icon-secure-purchase" data-picture-lazy-load> <noscript> <style> picture#overview-icon-secure-purchase-1{ display: none !important; } </style> </noscript> <source data-empty="true" srcset="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=" media="(min-width: 0px)"></source> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_secure_purchase__b1i5fdi73uia_small.png 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_secure_purchase__b1i5fdi73uia_small_2x.png 2x" media="(max-width: 734px)"> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_secure_purchase__b1i5fdi73uia_medium.png 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_secure_purchase__b1i5fdi73uia_medium_2x.png 2x" media="(max-width: 1068px)"> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_secure_purchase__b1i5fdi73uia_large.png 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_secure_purchase__b1i5fdi73uia_large_2x.png 2x" media="(min-width: 0px)"> <img src="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_secure_purchase__b1i5fdi73uia_large_2x.png" class="overview-icon-secure-purchase-img" width="100%" height="100%" alt=""> </picture> <noscript> <picture class="overview-icon-secure-purchase"> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_secure_purchase__b1i5fdi73uia_small.png 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_secure_purchase__b1i5fdi73uia_small_2x.png 2x" media="(max-width: 734px)"><source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_secure_purchase__b1i5fdi73uia_medium.png 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_secure_purchase__b1i5fdi73uia_medium_2x.png 2x" media="(max-width: 1068px)"><source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_secure_purchase__b1i5fdi73uia_large.png 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_secure_purchase__b1i5fdi73uia_large_2x.png 2x" media="(min-width: 0px)"> <img src="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_secure_purchase__b1i5fdi73uia_large_2x.png" class="overview-icon-secure-purchase-img" width="100%" height="100%" alt=""> </picture> </noscript> </div> <h3 class="typography-headline">Purchase safely and securely.</h3> </div> <input type="checkbox" tabindex="-1" class="modal-toggle visuallyhidden" aria-hidden="true" id="modal-toggle-safety" data-analytics-title="open | purchase safely" data-analytics-click="prop3:open | purchase safely"> <div class="grid-modal"> <label tabindex="0" class="modal-cta" for="modal-toggle-safety"> <svg class="plus-icon" viewbox="0 0 40 40"> <path id="reset-solid" d="M20,0C9,0,0,9,0,20s9,20,20,20s20-9,20-20S31,0,20,0z M31,21.8h-9.2V31c0,0.9-0.9,1.7-1.7,1.7c-0.9,0-1.7-0.9-1.7-1.7v-9.2 H9.2c-0.9,0-1.7-0.9-1.7-1.7c0-0.9,0.9-1.7,1.7-1.7h9V9.2c0-0.9,0.9-1.7,1.7-1.7c0.9,0,1.7,0.9,1.7,1.7v9.1h9.2 c0.9,0,1.7,0.9,1.9,1.8C32.7,21,31.8,21.8,31,21.8z"/> <path id="reset" d="M30.8,18.3h-9.2V9.2c0-0.8-0.8-1.7-1.7-1.7c-0.8,0-1.7,0.8-1.7,1.7v9.2H9.2c-0.8,0-1.7,0.8-1.7,1.7c0,0.8,0.8,1.7,1.7,1.7 h9.2v9.2c0,0.8,0.8,1.7,1.7,1.7c0.8,0,1.7-0.8,1.7-1.7v-9.2h9.2c0.8,0,1.7-0.8,1.7-1.7C32.5,19.2,31.7,18.3,30.8,18.3z"/> </svg> <span class="modal-cta-text" role="button" aria-expanded="false" aria-controls="content-toggle-safety"> <span class="visuallyhidden">More about Purchase safely and securely.</span> </span> </label> <div class="modal-content" data-component-list="CardbackScroll" id="content-toggle-safety" role="group" aria-label="More content about Purchase safely and securely."> <div class="grid-item-copy"> <div class="top-gradient"></div> <p><span class="typography-eyebrow-reduced">Purchase safely and securely.</span></p> <p>App Store purchases are safe and simple, so you can start playing, gaming, reading — or just doing — right away. Create a secure account with your preferred payment method on file and it’s easily accessible across your devices and the web. Your account is protected by two‑factor authentication, ensuring that the only person who can access your account is you — even if someone else knows your password. And more than 250,000 apps tap into the advanced technologies of Touch ID and Face ID built right into your devices, giving you an additional layer of security.</p> <div class="bottom-gradient"></div> </div> </div> </div> </section> <section class="grid-item half theme-blue fact grid-item-payment"> <h3 class="typography-facts-long-headline">Over 900K apps have secure payment technologies like Apple Pay and StoreKit for goods and services.</h3> </section> <section class="grid-item full grid-item-refund"> <div class="flex-content align-items-center align-items-start-small flex-column-small"> <div class="headline-content"> <h3 class="typography-headline">Issue? Refund? Your purchases are backed by AppleCare.</h3> </div> <div class="picture-container"> <picture id="overview-download-applecare-1" class="overview-download-applecare" data-picture-lazy-load> <noscript> <style> picture#overview-download-applecare-1{ display: none !important; } </style> </noscript> <source data-empty="true" srcset="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=" media="(min-width: 0px)"></source> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/download_applecare__fhyyom94poq6_small.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/download_applecare__fhyyom94poq6_small_2x.jpg 2x" media="(max-width: 734px)"> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/download_applecare__fhyyom94poq6_medium.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/download_applecare__fhyyom94poq6_medium_2x.jpg 2x" media="(max-width: 1068px)"> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/download_applecare__fhyyom94poq6_large.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/download_applecare__fhyyom94poq6_large_2x.jpg 2x" media="(min-width: 0px)"> <img src="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/download_applecare__fhyyom94poq6_large_2x.jpg" class="overview-download-applecare-img" width="100%" height="100%" alt=""> </picture> <noscript> <picture class="overview-download-applecare"> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/download_applecare__fhyyom94poq6_small.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/download_applecare__fhyyom94poq6_small_2x.jpg 2x" media="(max-width: 734px)"><source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/download_applecare__fhyyom94poq6_medium.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/download_applecare__fhyyom94poq6_medium_2x.jpg 2x" media="(max-width: 1068px)"><source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/download_applecare__fhyyom94poq6_large.jpg 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/download_applecare__fhyyom94poq6_large_2x.jpg 2x" media="(min-width: 0px)"> <img src="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/download_applecare__fhyyom94poq6_large_2x.jpg" class="overview-download-applecare-img" width="100%" height="100%" alt=""> </picture> </noscript> </div> </div> <input type="checkbox" tabindex="-1" class="modal-toggle visuallyhidden" aria-hidden="true" id="modal-toggle-refund" data-analytics-title="open | backed by applecare" data-analytics-click="prop3:open | backed by applecare"> <div class="grid-modal"> <label tabindex="0" class="modal-cta" for="modal-toggle-refund"> <svg class="plus-icon" viewbox="0 0 40 40"> <path id="reset-solid" d="M20,0C9,0,0,9,0,20s9,20,20,20s20-9,20-20S31,0,20,0z M31,21.8h-9.2V31c0,0.9-0.9,1.7-1.7,1.7c-0.9,0-1.7-0.9-1.7-1.7v-9.2 H9.2c-0.9,0-1.7-0.9-1.7-1.7c0-0.9,0.9-1.7,1.7-1.7h9V9.2c0-0.9,0.9-1.7,1.7-1.7c0.9,0,1.7,0.9,1.7,1.7v9.1h9.2 c0.9,0,1.7,0.9,1.9,1.8C32.7,21,31.8,21.8,31,21.8z"/> <path id="reset" d="M30.8,18.3h-9.2V9.2c0-0.8-0.8-1.7-1.7-1.7c-0.8,0-1.7,0.8-1.7,1.7v9.2H9.2c-0.8,0-1.7,0.8-1.7,1.7c0,0.8,0.8,1.7,1.7,1.7 h9.2v9.2c0,0.8,0.8,1.7,1.7,1.7c0.8,0,1.7-0.8,1.7-1.7v-9.2h9.2c0.8,0,1.7-0.8,1.7-1.7C32.5,19.2,31.7,18.3,30.8,18.3z"/> </svg> <span class="modal-cta-text" role="button" aria-expanded="false" aria-controls="content-toggle-refund"> <span class="visuallyhidden">More about Issue? Refund? Your purchases are backed by AppleCare.</span> </span> </label> <div class="modal-content" data-component-list="CardbackScroll" id="content-toggle-refund" role="group" aria-label="More content about Issue? Refund? Your purchases are backed by AppleCare."> <div class="grid-item-copy"> <div class="top-gradient"></div> <p><span class="typography-eyebrow-reduced">Issue? Refund? Your purchases are backed by AppleCare.</span></p> <p>In the unlikely event that you have a problem, the world‑class support of AppleCare is there for you. Just contact AppleCare online, by phone, or by email. One of over 5000 AppleCare team members will assist you with issues and refunds.</p> <div class="bottom-gradient"></div> </div> </div> </div> </section> <section class="grid-item half theme-inverted fact grid-item-distribution"> <h3 class="typography-facts-long-headline">More than 4B apps distributed each day from data centers running on 100% renewable energy.</h3> </section> <section class="grid-item half icon-half grid-item-currencies"> <div class="flex-content"> <div class="icon"> <picture id="overview-icon-currency-1" class="overview-icon-currency" data-picture-lazy-load> <noscript> <style> picture#overview-icon-currency-1{ display: none !important; } </style> </noscript> <source data-empty="true" srcset="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=" media="(min-width: 0px)"></source> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_currency__c55qostyhouq_small.png 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_currency__c55qostyhouq_small_2x.png 2x" media="(max-width: 734px)"> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_currency__c55qostyhouq_medium.png 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_currency__c55qostyhouq_medium_2x.png 2x" media="(max-width: 1068px)"> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_currency__c55qostyhouq_large.png 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_currency__c55qostyhouq_large_2x.png 2x" media="(min-width: 0px)"> <img src="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_currency__c55qostyhouq_large_2x.png" class="overview-icon-currency-img" width="100%" height="100%" alt=""> </picture> <noscript> <picture class="overview-icon-currency"> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_currency__c55qostyhouq_small.png 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_currency__c55qostyhouq_small_2x.png 2x" media="(max-width: 734px)"><source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_currency__c55qostyhouq_medium.png 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_currency__c55qostyhouq_medium_2x.png 2x" media="(max-width: 1068px)"><source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_currency__c55qostyhouq_large.png 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_currency__c55qostyhouq_large_2x.png 2x" media="(min-width: 0px)"> <img src="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_currency__c55qostyhouq_large_2x.png" class="overview-icon-currency-img" width="100%" height="100%" alt=""> </picture> </noscript> </div> <h3 class="typography-headline">Over 195 local payment methods and 45 currencies supported.</h3> </div> </section> </div> </div> </section> <section id="store-banner" class="section section-store-banner" data-analytics-section-engagement="name:router"> <div class="section-content"> <picture id="overview-icon-appstore-2" class="overview-icon-appstore"> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_appstore__ev0z770zyxoy_small.png 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_appstore__ev0z770zyxoy_small_2x.png 2x" media="(max-width: 734px)"> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_appstore__ev0z770zyxoy_medium.png 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_appstore__ev0z770zyxoy_medium_2x.png 2x" media="(max-width: 1068px)"> <source srcset="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_appstore__ev0z770zyxoy_large.png 1x, /web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_appstore__ev0z770zyxoy_large_2x.png 2x" media="(min-width: 0px)"> <img src="/web/20211027094834im_/https://www.apple.com/v/app-store/a/images/overview/icon_appstore__ev0z770zyxoy_large_2x.png" class="overview-icon-appstore-img" width="100%" height="100%" alt=""> </picture> <h2 class="typography-headline">Check out what’s happening on the App Store.</h2> <div class="cta-container"> <a href="https://web.archive.org/web/20211027094834/itms-apps:/?action=today&referrer=app-store&itscg=10000&itsct=app-appstore-footer-200917" data-analytics-title="open the app" data-rid-relay="{ "288": "referrer" }" data-analytics-exit-link aria-label="open the app" class="button button-super appstore-link appstore-link-ios">Open the app</a> <a 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