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<!DOCTYPE html><html lang="en"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1"/><link rel="preload" as="image" href="https://cdn.sanity.io/images/l9x877sr/production/426595c437e9d19c734c11cd413a14f0840d6383-219x30.svg" fetchPriority="high"/><link rel="stylesheet" href="/_next/static/css/a9ca336375c9aae0.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/77c2dcda41a393c1.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/2627936655a91787.css" data-precedence="next"/><link rel="preload" as="script" fetchPriority="low" href="/_next/static/chunks/webpack-fdbbc23892401b76.js"/><script src="/_next/static/chunks/fd9d1056-137bab92de25ebec.js" async=""></script><script src="/_next/static/chunks/7023-ff6401311a157ae2.js" async=""></script><script src="/_next/static/chunks/main-app-33eef34653b5b580.js" async=""></script><script src="/_next/static/chunks/1183-75e5638be2a64d80.js" async=""></script><script src="/_next/static/chunks/1590-840c2c651437727f.js" async=""></script><script src="/_next/static/chunks/8985-df6ff02c9e8bd7fc.js" async=""></script><script src="/_next/static/chunks/5914-d278111afb435996.js" async=""></script><script src="/_next/static/chunks/app/(website)/layout-845c6ca7f35101e7.js" async=""></script><link rel="preload" href="https://www.googletagmanager.com/gtm.js?id=GTM-MPZTV5RX" as="script"/><link rel="apple-touch-icon" type="image/png" sizes="180x180" href="/favicon/apple-touch-icon.png"/><link rel="icon" type="image/png" sizes="32x32" href="/favicon/favicon-32x32.png"/><link rel="icon" type="image/png" sizes="16x16" href="/favicon/favicon-16x16.png"/><link rel="icon" href="/favicon.ico" sizes="any"/><link rel="manifest" href="/favicon/manifest.webmanifest"/><link rel="apple-touch-icon" type="image/png" sizes="180x180" href="/favicon/apple-touch-icon.png"/><link rel="icon" type="image/png" sizes="32x32" href="/favicon/favicon-32x32.png"/><link rel="icon" type="image/png" sizes="16x16" href="/favicon/favicon-16x16.png"/><link rel="icon" href="/favicon.ico" sizes="any"/><link rel="manifest" href="/favicon/manifest.webmanifest"/><title>Social</title><meta name="description" content="Partner with Hearst鈥檚 award-winning, trusted brands across social media with targeted paid and organic campaigns. Hearst brands have iconic power, reach, and engagement, with over 215 million followers on Instagram, Facebook, TikTok, Pinterest, and Snapchat. Together with Hearst, advertisers have the ability to reach engaged audiences across every major consumer category. With content and storytelling crafted specifically for the dynamic world of social media, stand out amongst target audiences with Hearst鈥檚 social power."/><meta name="robots" content="index, follow"/><meta name="googlebot" content="index, follow"/><meta property="og:title" content="Social"/><meta property="og:description" content="Partner with Hearst鈥檚 award-winning, trusted brands across social media with targeted paid and organic campaigns. Hearst brands have iconic power, reach, and engagement, with over 215 million followers on Instagram, Facebook, TikTok, Pinterest, and Snapchat. Together with Hearst, advertisers have the ability to reach engaged audiences across every major consumer category. With content and storytelling crafted specifically for the dynamic world of social media, stand out amongst target audiences with Hearst鈥檚 social power."/><meta property="og:image" content="https://cdn.sanity.io/images/l9x877sr/production/5f2f97fa31da988efbd6b0b274345479c25a4d7f-1920x800.jpg"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="Social"/><meta name="twitter:description" content="Partner with Hearst鈥檚 award-winning, trusted brands across social media with targeted paid and organic campaigns. Hearst brands have iconic power, reach, and engagement, with over 215 million followers on Instagram, Facebook, TikTok, Pinterest, and Snapchat. Together with Hearst, advertisers have the ability to reach engaged audiences across every major consumer category. With content and storytelling crafted specifically for the dynamic world of social media, stand out amongst target audiences with Hearst鈥檚 social power."/><meta name="twitter:image" content="https://cdn.sanity.io/images/l9x877sr/production/5f2f97fa31da988efbd6b0b274345479c25a4d7f-1920x800.jpg"/><link rel="icon" href="/favicon.ico" type="image/x-icon" sizes="48x48"/><meta name="next-size-adjust"/><script src="/_next/static/chunks/polyfills-78c92fac7aa8fdd8.js" noModule=""></script></head><body><html lang="en"><head></head><body class="__variable_67aed5 __variable_10f679 relative overscroll-none antialiased overflow-x-hidden overflow-y-scroll"><main style="--backgroundColor:rgba(21, 175, 209, 1);--hightlightColor:rgba(24, 238, 160, 1)" class="flex min-h-screen flex-col justify-between"><a href="#content" class="absolute top-0 visually-hidden">Skip to content</a><header class="fixed top-0 inset-x-0 z-50 transition-transform duration-300 will-change-transform Header_header__LV3JK" style="opacity:0"><div class="container"><div class="relative bg-smoke-100 rounded-full px-6 py-4 grid grid-cols-[1fr,auto] items-center gap-x-2 shadow xl:py-6 xl:px-8 xl:grid-cols-[auto,1fr]"><a class="max-w-52 w-full" target="_self" aria-label="Hearst Magazine, return to home page" href="/"><img alt="Hearst advertising logo" fetchPriority="high" width="219" height="30" decoding="async" data-nimg="1" style="color:transparent" src="https://cdn.sanity.io/images/l9x877sr/production/426595c437e9d19c734c11cd413a14f0840d6383-219x30.svg"/></a><div class="xl:hidden"><button class="HamburgerButton_hamburger__afQws HamburgerButton_hamburger--squeeze__vGFNY" type="button" aria-label="Expand main menu" aria-expanded="false" aria-controls="main-menu"><span class="HamburgerButton_hamburger-box__czV0G"><span class="HamburgerButton_hamburger-inner__0fD_H"></span></span></button></div><nav class="Header_navigation__kM_uZ absolute top-full inset-x-0 rounded-3xl bg-smoke-100 mt-4 grid gap-y-8 p-6 xl:static xl:p-0 xl:m-0 xl:grid xl:grid-cols-[1fr,auto] xl:gap-x-8 hidden" id="main-menu"><ul class="gap-y-8 xl:justify-end xl:items-center xl:gap-x-8 hidden xl:flex"><li style="--link_color:#FFB93E"><a class="Navigation_navigation_link__Sb_8z" target="_self" aria-label="Our Brands. 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stroke-width="0.5"></path></svg></button></div></div></div><div class="hidden md:block text-center pt-4 pb-10"></div></div><div class="container"><div class="flex flex-col gap-4 "><div tabindex="-1" class=" rounded-xl relative isolate md:hover:py-14 md:hover:border-none md:hover:z-10 border border-solid border-smoke-700 Accordion_accordion-panel__JZsDp undefined undefined "><h3 id="panel0-title" aria-hidden="false"><button class="absolute top-0 bg-transparent border-0 w-full h-full rounded-xl Accordion_button-trigger__DyMf7" aria-expanded="false" aria-controls="panel0-content" aria-label="Organic Social"><div class="flex justify-between items-center md:py-8 md:px-12"><span class="invisible title-xs font-normal">Organic Social</span><span class="invisible"> VIEW MORE</span></div></button></h3><div id="panel0-content" class="Accordion_accordion-content__c_PFD" role="region" aria-labelledby="panel0-title" aria-hidden="true" inert="true"><div class="flex flex-col md:flex-row"><div 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sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl9x877sr%2Fproduction%2Fc08f6ce0aadaf17257e8f56a6185ccae3aa8824e-1806x1808.png%3Ffp-x%3D0.5%26fp-y%3D0.495775894502457%26w%3D612%26h%3D446%26fit%3Dcrop&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl9x877sr%2Fproduction%2Fc08f6ce0aadaf17257e8f56a6185ccae3aa8824e-1806x1808.png%3Ffp-x%3D0.5%26fp-y%3D0.495775894502457%26w%3D612%26h%3D446%26fit%3Dcrop&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl9x877sr%2Fproduction%2Fc08f6ce0aadaf17257e8f56a6185ccae3aa8824e-1806x1808.png%3Ffp-x%3D0.5%26fp-y%3D0.495775894502457%26w%3D612%26h%3D446%26fit%3Dcrop&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl9x877sr%2Fproduction%2Fc08f6ce0aadaf17257e8f56a6185ccae3aa8824e-1806x1808.png%3Ffp-x%3D0.5%26fp-y%3D0.495775894502457%26w%3D612%26h%3D446%26fit%3Dcrop&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl9x877sr%2Fproduction%2Fc08f6ce0aadaf17257e8f56a6185ccae3aa8824e-1806x1808.png%3Ffp-x%3D0.5%26fp-y%3D0.495775894502457%26w%3D612%26h%3D446%26fit%3Dcrop&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl9x877sr%2Fproduction%2Fc08f6ce0aadaf17257e8f56a6185ccae3aa8824e-1806x1808.png%3Ffp-x%3D0.5%26fp-y%3D0.495775894502457%26w%3D612%26h%3D446%26fit%3Dcrop&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl9x877sr%2Fproduction%2Fc08f6ce0aadaf17257e8f56a6185ccae3aa8824e-1806x1808.png%3Ffp-x%3D0.5%26fp-y%3D0.495775894502457%26w%3D612%26h%3D446%26fit%3Dcrop&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl9x877sr%2Fproduction%2Fc08f6ce0aadaf17257e8f56a6185ccae3aa8824e-1806x1808.png%3Ffp-x%3D0.5%26fp-y%3D0.495775894502457%26w%3D612%26h%3D446%26fit%3Dcrop&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl9x877sr%2Fproduction%2Fc08f6ce0aadaf17257e8f56a6185ccae3aa8824e-1806x1808.png%3Ffp-x%3D0.5%26fp-y%3D0.495775894502457%26w%3D612%26h%3D446%26fit%3Dcrop&w=3840&q=75"/></picture></div><div class="Accordion_grow-box__hZR44"><div class="accordion-description-and-ctas"><p class="pt-7 pb-10 px-4 text-body sm:text-body-lg md:text-pretty md:my-12 md:px-0" tabindex="-1"><span class="block">Tap into Hearst's iconic brands, editorial authority and the conversations we engage amongst our followers with Organic Social. Our editorial teams establish relationships and engage loyal followers with posted content, enabling advertisers to align their brand with relevant editorial or existing sponsorships. Targeted to Hearst鈥檚 audience, Organic Social allows for custom or client-supplied content, focusing on maximizing awareness and editorial alignment.</span></p><div class="flex flex-wrap gap-2 mb-1 ms-1 px-4 pb-5 md:px-0 md:pb-8"></div></div></div></div></div></div><div tabindex="-1" class=" rounded-xl relative isolate md:hover:py-14 md:hover:border-none md:hover:z-10 border border-solid border-smoke-700 Accordion_accordion-panel__JZsDp undefined undefined "><h3 id="panel1-title" aria-hidden="false"><button class="absolute top-0 bg-transparent border-0 w-full h-full rounded-xl Accordion_button-trigger__DyMf7" aria-expanded="false" aria-controls="panel1-content" aria-label="Dark Social"><div class="flex justify-between items-center md:py-8 md:px-12"><span class="invisible title-xs font-normal">Dark Social</span><span class="invisible"> VIEW MORE</span></div></button></h3><div id="panel1-content" class="Accordion_accordion-content__c_PFD" role="region" aria-labelledby="panel1-title" aria-hidden="true" inert="true"><div class="flex flex-col md:flex-row"><div class="relative px-4 lg:px-12 py-6 md:pt-[2.5rem] xl:pt-[1.9rem] md:pb-0 md:basis-1/3 Accordion_accordion-content__left__lgexL"><div class=" Accordion_grow-box__hZR44"><div class="flex w-full gap-x-2 absolute top-0 left-0 !overflow-visible opacity-0" aria-hidden="true"></div></div><div class="flex justify-between"><p class="absolute top-[.4rem] md:top-[1rem] uppercase font-bold opacity-60 text-sm" tabindex="-1"></p><h3 class="title-xxs xl:title-md font-normal origin-left whitespace-nowrap Accordion_panel-title__U2wra" tabindex="-1">Dark Social</h3><button class="min-w-4 min-h-4 relative Accordion_mobile-close__n9_lh" aria-label=" VIEW MORE"><span class="visually-hidden"> VIEW MORE</span></button></div></div><div class="relative flex flex-col gap-2 md:self-center md:basis-1/3 Accordion_accordion-content__middle__DdGgm"><picture class="relative rounded-lg block h-full overflow-hidden 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/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl9x877sr%2Fproduction%2Fe40c1cfdf27ad1f3cdc00e59db1c7eb82a22b891-1806x1808.png%3Frect%3D0%2C246%2C1806%2C1316%26w%3D612%26h%3D446%26fit%3Dcrop&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl9x877sr%2Fproduction%2Fe40c1cfdf27ad1f3cdc00e59db1c7eb82a22b891-1806x1808.png%3Frect%3D0%2C246%2C1806%2C1316%26w%3D612%26h%3D446%26fit%3Dcrop&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl9x877sr%2Fproduction%2Fe40c1cfdf27ad1f3cdc00e59db1c7eb82a22b891-1806x1808.png%3Frect%3D0%2C246%2C1806%2C1316%26w%3D612%26h%3D446%26fit%3Dcrop&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl9x877sr%2Fproduction%2Fe40c1cfdf27ad1f3cdc00e59db1c7eb82a22b891-1806x1808.png%3Frect%3D0%2C246%2C1806%2C1316%26w%3D612%26h%3D446%26fit%3Dcrop&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl9x877sr%2Fproduction%2Fe40c1cfdf27ad1f3cdc00e59db1c7eb82a22b891-1806x1808.png%3Frect%3D0%2C246%2C1806%2C1316%26w%3D612%26h%3D446%26fit%3Dcrop&w=3840&q=75"/></picture></div><div class="Accordion_grow-box__hZR44"><div class="accordion-description-and-ctas"><p class="pt-7 pb-10 px-4 text-body sm:text-body-lg md:text-pretty md:my-12 md:px-0" tabindex="-1"><span class="block">Our dark social offering amplifies brand messaging through Hearst鈥檚 influential handles and content. It uses Hearst鈥檚 1st party audiences to extend social assets, targeting a larger, more valuable audience. Managed by our Paid Media team, Social Ignition ensures your message reaches users on their preferred platforms.</span></p><div class="flex flex-wrap gap-2 mb-1 ms-1 px-4 pb-5 md:px-0 md:pb-8"></div></div></div></div></div></div><div tabindex="-1" class=" rounded-xl relative isolate md:hover:py-14 md:hover:border-none md:hover:z-10 border border-solid border-smoke-700 Accordion_accordion-panel__JZsDp undefined undefined "><h3 id="panel2-title" aria-hidden="false"><button class="absolute top-0 bg-transparent border-0 w-full h-full rounded-xl Accordion_button-trigger__DyMf7" aria-expanded="false" aria-controls="panel2-content" aria-label="Organic + Dark Social"><div class="flex justify-between items-center md:py-8 md:px-12"><span class="invisible title-xs font-normal">Organic + Dark Social</span><span class="invisible"> VIEW MORE</span></div></button></h3><div id="panel2-content" class="Accordion_accordion-content__c_PFD" role="region" aria-labelledby="panel2-title" aria-hidden="true" inert="true"><div class="flex flex-col md:flex-row"><div class="relative px-4 lg:px-12 py-6 md:pt-[2.5rem] xl:pt-[1.9rem] md:pb-0 md:basis-1/3 Accordion_accordion-content__left__lgexL"><div class=" Accordion_grow-box__hZR44"><div class="flex w-full gap-x-2 absolute top-0 left-0 !overflow-visible opacity-0" aria-hidden="true"></div></div><div class="flex justify-between"><p class="absolute top-[.4rem] md:top-[1rem] uppercase font-bold opacity-60 text-sm" tabindex="-1"></p><h3 class="title-xxs xl:title-md font-normal origin-left whitespace-nowrap Accordion_panel-title__U2wra" tabindex="-1">Organic + Dark Social</h3><button class="min-w-4 min-h-4 relative Accordion_mobile-close__n9_lh" aria-label=" VIEW MORE"><span class="visually-hidden"> VIEW MORE</span></button></div></div><div class="relative flex flex-col gap-2 md:self-center md:basis-1/3 Accordion_accordion-content__middle__DdGgm"><picture class="relative rounded-lg block h-full overflow-hidden Accordion_accordion-image__cBezu" tabindex="-1"><img alt="Organic + Dark Social Posts" loading="lazy" decoding="async" data-nimg="fill" class="object-cover object-center" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' %3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' 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sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl9x877sr%2Fproduction%2Fa7b3d6d7307b31298839eebcdf8db1b8fb80ca87-2408x2410.png%3Frect%3D0%2C328%2C2408%2C1755%26w%3D612%26h%3D446%26fit%3Dcrop&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl9x877sr%2Fproduction%2Fa7b3d6d7307b31298839eebcdf8db1b8fb80ca87-2408x2410.png%3Frect%3D0%2C328%2C2408%2C1755%26w%3D612%26h%3D446%26fit%3Dcrop&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl9x877sr%2Fproduction%2Fa7b3d6d7307b31298839eebcdf8db1b8fb80ca87-2408x2410.png%3Frect%3D0%2C328%2C2408%2C1755%26w%3D612%26h%3D446%26fit%3Dcrop&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl9x877sr%2Fproduction%2Fa7b3d6d7307b31298839eebcdf8db1b8fb80ca87-2408x2410.png%3Frect%3D0%2C328%2C2408%2C1755%26w%3D612%26h%3D446%26fit%3Dcrop&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl9x877sr%2Fproduction%2Fa7b3d6d7307b31298839eebcdf8db1b8fb80ca87-2408x2410.png%3Frect%3D0%2C328%2C2408%2C1755%26w%3D612%26h%3D446%26fit%3Dcrop&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl9x877sr%2Fproduction%2Fa7b3d6d7307b31298839eebcdf8db1b8fb80ca87-2408x2410.png%3Frect%3D0%2C328%2C2408%2C1755%26w%3D612%26h%3D446%26fit%3Dcrop&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl9x877sr%2Fproduction%2Fa7b3d6d7307b31298839eebcdf8db1b8fb80ca87-2408x2410.png%3Frect%3D0%2C328%2C2408%2C1755%26w%3D612%26h%3D446%26fit%3Dcrop&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl9x877sr%2Fproduction%2Fa7b3d6d7307b31298839eebcdf8db1b8fb80ca87-2408x2410.png%3Frect%3D0%2C328%2C2408%2C1755%26w%3D612%26h%3D446%26fit%3Dcrop&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl9x877sr%2Fproduction%2Fa7b3d6d7307b31298839eebcdf8db1b8fb80ca87-2408x2410.png%3Frect%3D0%2C328%2C2408%2C1755%26w%3D612%26h%3D446%26fit%3Dcrop&w=3840&q=75"/></picture></div><div class="Accordion_grow-box__hZR44"><div class="accordion-description-and-ctas"><p class="pt-7 pb-10 px-4 text-body sm:text-body-lg md:text-pretty md:my-12 md:px-0" tabindex="-1"><span class="block">Our Social First Package combines Organic and Dark Social into a seamless, turnkey solution, harnessing the benefit of Hearst Magazines' loyal followers with extended targeting. This approach helps advertisers connect with new audiences, align with editorial content, and extend their reach to a more targeted and qualified demographic, driving enhanced performance.</span></p><div class="flex flex-wrap gap-2 mb-1 ms-1 px-4 pb-5 md:px-0 md:pb-8"></div></div></div></div></div></div></div></div></section><section class="py-[4.5rem] bg-smoke-200 overflow-hidden md:py-[7.5rem]"><div class="container"><div class="flex flex-col gap-y-16"><h3 class="text-body uppercase font-bold">Social Platforms We Partner With</h3><div class="relative flex flex-col gap-y-12 md:flex-row md:gap-x-6"><ul class="flex flex-col gap-y-2 lg:flex flex-col md:w-5/12 md:gap-y-4 lg:w-5/12"><li tabindex="0" title="Facebook" aria-label="Selected item Facebook" aria-keyshortcuts="Enter ArrowUp ArrowDown" class="focus:outline-none focus-within:outline-none focus-visible:outline-none select-none"><span class="title-xl font-normal text-smoke-700 xl:text-[3.5rem] ProcessModule_title__0xJDB" style="opacity:0.5">Facebook<span class="ProcessModule_underline__NvZTr" style="clip-path:inset(0% 100% 0% 0%)"></span></span><div class="hidden md:flex flex-col gap-y-10 ProcessModule_content__L_LFO" data-active="true" aria-hidden="false"><p class="text-body-lg md:text-[1.25rem] text-balance max-w-[40ch]" style="opacity:0;transform:translateY(30px) translateZ(0)">Tap into the ideal platform to engage with users at a variety of ages, interests, and demographics. Hearst鈥檚 organic Facebook engagement rate is 1% above the industry average through static image and video formats. With Facebook, you have access to over 105 million followers across our iconic brands.</p></div></li><li tabindex="0" title="Instagram" aria-label="Instagram" aria-keyshortcuts="Enter ArrowUp ArrowDown" class="focus:outline-none focus-within:outline-none focus-visible:outline-none select-none"><span class="title-xl font-normal text-smoke-700 xl:text-[3.5rem] ProcessModule_title__0xJDB" style="opacity:0.5">Instagram<span class="ProcessModule_underline__NvZTr" style="clip-path:inset(0% 100% 0% 0%)"></span></span><div class="hidden md:flex flex-col gap-y-10 ProcessModule_content__L_LFO" data-active="false" aria-hidden="true"><p class="text-body-lg md:text-[1.25rem] text-balance max-w-[40ch]" style="opacity:0;transform:translateY(30px) translateZ(0)">Align your message with Hearst鈥檚 trusted brand voices and influential brands. Hearst鈥檚 organic Instagram engagement rate is 5% higher than industry average. Advertisers can integrate into Hearst鈥檚 premium, visually-driven environment to tell a richer, more dynamic story to our audience of 52 million followers through a variety of ad formats including Vertical Video, Reels, Stories, Carousel Ads, and more.</p></div></li><li tabindex="0" title="Pinterest" aria-label="Pinterest" aria-keyshortcuts="Enter ArrowUp ArrowDown" class="focus:outline-none focus-within:outline-none focus-visible:outline-none select-none"><span class="title-xl font-normal text-smoke-700 xl:text-[3.5rem] ProcessModule_title__0xJDB" style="opacity:0.5">Pinterest<span class="ProcessModule_underline__NvZTr" style="clip-path:inset(0% 100% 0% 0%)"></span></span><div class="hidden md:flex flex-col gap-y-10 ProcessModule_content__L_LFO" data-active="false" aria-hidden="true"><p class="text-body-lg md:text-[1.25rem] text-balance max-w-[40ch]" style="opacity:0;transform:translateY(30px) translateZ(0)">Unlock the power of Sponsored Editorial Boards and Promoted Pins on Pinterest. Editorial boards provide a collection of pins on a Hearst branded Pinterest channel tailored to your product. Promoted Pins can drive to your website or to your custom co-branded content, reaching your target audience鈥檚 home feed, category feeds, and search results.</p></div></li><li tabindex="0" title="Snapchat" aria-label="Snapchat" aria-keyshortcuts="Enter ArrowUp ArrowDown" class="focus:outline-none focus-within:outline-none focus-visible:outline-none select-none"><span class="title-xl font-normal text-smoke-700 xl:text-[3.5rem] ProcessModule_title__0xJDB" style="opacity:0.5">Snapchat<span class="ProcessModule_underline__NvZTr" style="clip-path:inset(0% 100% 0% 0%)"></span></span><div class="hidden md:flex flex-col gap-y-10 ProcessModule_content__L_LFO" data-active="false" aria-hidden="true"><p class="text-body-lg md:text-[1.25rem] text-balance max-w-[40ch]" style="opacity:0;transform:translateY(30px) translateZ(0)">Access Hearst鈥檚 1st Party Snapchat audiences and tap into the platform's robust targeting. Advertising on Snapchat guarantees social impressions across the whole Snap network, not just a Hearst Brand.</p></div></li><li tabindex="0" title="TikTok" aria-label="TikTok" aria-keyshortcuts="Enter ArrowUp ArrowDown" class="focus:outline-none focus-within:outline-none focus-visible:outline-none select-none"><span class="title-xl font-normal text-smoke-700 xl:text-[3.5rem] ProcessModule_title__0xJDB" style="opacity:0.5">TikTok<span class="ProcessModule_underline__NvZTr" style="clip-path:inset(0% 100% 0% 0%)"></span></span><div class="hidden md:flex flex-col gap-y-10 ProcessModule_content__L_LFO" data-active="false" aria-hidden="true"><p class="text-body-lg md:text-[1.25rem] text-balance max-w-[40ch]" style="opacity:0;transform:translateY(30px) translateZ(0)">Promote your brand in partnership with Hearst to create authentic social moments tailored to capture the attention of Gen Z audiences, with 5.6% higher engagement over TikTok industry benchmarks. Align with influential voices or highlight products in carousels to capture audience attention in an immersive full-screen, sound-on environment.</p></div></li><li tabindex="0" title="YouTube" aria-label="YouTube" aria-keyshortcuts="Enter ArrowUp ArrowDown" class="focus:outline-none focus-within:outline-none focus-visible:outline-none select-none"><span class="title-xl font-normal text-smoke-700 xl:text-[3.5rem] ProcessModule_title__0xJDB" style="opacity:0.5">YouTube<span class="ProcessModule_underline__NvZTr" style="clip-path:inset(0% 100% 0% 0%)"></span></span><div class="hidden md:flex flex-col gap-y-10 ProcessModule_content__L_LFO" data-active="false" aria-hidden="true"><p class="text-body-lg md:text-[1.25rem] text-balance max-w-[40ch]" style="opacity:0;transform:translateY(30px) translateZ(0)">Harness Hearst鈥檚 vast social reach and engaged audience to drive guaranteed, qualified video views of custom content and client-supplied videos on YouTube. Videos are posted via Hearst brand channels, creating alignment and a premium video experience that reaches users via their favorite brand for optimal engagement.</p></div></li></ul><div class="md:hidden relative md:w-4/12" style="height:150px;transition:.5s height"><div class="absolute top-0 left-0 flex flex-col gap-y-10 ProcessModule_content__L_LFO" data-active="true" aria-hidden="false" role="button"><p class="text-body-lg md:text-[1.25rem] text-balance max-w-[30ch]" style="opacity:0;transform:translateY(30px) translateZ(0)">Tap into the ideal platform to engage with users at a variety of ages, interests, and demographics. Hearst鈥檚 organic Facebook engagement rate is 1% above the industry average through static image and video formats. With Facebook, you have access to over 105 million followers across our iconic brands.</p></div><div class="absolute top-0 left-0 flex flex-col gap-y-10 ProcessModule_content__L_LFO" data-active="false" aria-hidden="true" role="button"><p class="text-body-lg md:text-[1.25rem] text-balance max-w-[30ch]" style="opacity:0;transform:translateY(30px) translateZ(0)">Align your message with Hearst鈥檚 trusted brand voices and influential brands. Hearst鈥檚 organic Instagram engagement rate is 5% higher than industry average. Advertisers can integrate into Hearst鈥檚 premium, visually-driven environment to tell a richer, more dynamic story to our audience of 52 million followers through a variety of ad formats including Vertical Video, Reels, Stories, Carousel Ads, and more.</p></div><div class="absolute top-0 left-0 flex flex-col gap-y-10 ProcessModule_content__L_LFO" data-active="false" aria-hidden="true" role="button"><p class="text-body-lg md:text-[1.25rem] text-balance max-w-[30ch]" style="opacity:0;transform:translateY(30px) translateZ(0)">Unlock the power of Sponsored Editorial Boards and Promoted Pins on Pinterest. Editorial boards provide a collection of pins on a Hearst branded Pinterest channel tailored to your product. Promoted Pins can drive to your website or to your custom co-branded content, reaching your target audience鈥檚 home feed, category feeds, and search results.</p></div><div class="absolute top-0 left-0 flex flex-col gap-y-10 ProcessModule_content__L_LFO" data-active="false" aria-hidden="true" role="button"><p class="text-body-lg md:text-[1.25rem] text-balance max-w-[30ch]" style="opacity:0;transform:translateY(30px) translateZ(0)">Access Hearst鈥檚 1st Party Snapchat audiences and tap into the platform's robust targeting. Advertising on Snapchat guarantees social impressions across the whole Snap network, not just a Hearst Brand.</p></div><div class="absolute top-0 left-0 flex flex-col gap-y-10 ProcessModule_content__L_LFO" data-active="false" aria-hidden="true" role="button"><p class="text-body-lg md:text-[1.25rem] text-balance max-w-[30ch]" style="opacity:0;transform:translateY(30px) translateZ(0)">Promote your brand in partnership with Hearst to create authentic social moments tailored to capture the attention of Gen Z audiences, with 5.6% higher engagement over TikTok industry benchmarks. Align with influential voices or highlight products in carousels to capture audience attention in an immersive full-screen, sound-on environment.</p></div><div class="absolute top-0 left-0 flex flex-col gap-y-10 ProcessModule_content__L_LFO" data-active="false" aria-hidden="true" role="button"><p class="text-body-lg md:text-[1.25rem] text-balance max-w-[30ch]" style="opacity:0;transform:translateY(30px) translateZ(0)">Harness Hearst鈥檚 vast social reach and engaged audience to drive guaranteed, qualified video views of custom content and client-supplied videos on YouTube. Videos are posted via Hearst brand channels, creating alignment and a premium video experience that reaches users via their favorite brand for optimal engagement.</p></div></div></div></div></div></section></div></div><script>$RS=function(a,b){a=document.getElementById(a);b=document.getElementById(b);for(a.parentNode.removeChild(a);a.firstChild;)b.parentNode.insertBefore(a.firstChild,b);b.parentNode.removeChild(b)};$RS("S:1","P:1")</script><script>$RC=function(b,c,e){c=document.getElementById(c);c.parentNode.removeChild(c);var a=document.getElementById(b);if(a){b=a.previousSibling;if(e)b.data="$!",a.setAttribute("data-dgst",e);else{e=b.parentNode;a=b.nextSibling;var f=0;do{if(a&&8===a.nodeType){var d=a.data;if("/$"===d)if(0===f)break;else f--;else"$"!==d&&"$?"!==d&&"$!"!==d||f++}d=a.nextSibling;e.removeChild(a);a=d}while(a);for(;c.firstChild;)e.insertBefore(c.firstChild,a);b.data="$"}b._reactRetry&&b._reactRetry()}};$RC("B:0","S:0")</script></body></html></body></html>