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</script><meta charset="utf-8"><script async src="https://www.googletagmanager.com/gtag/js?id=G-9JS7FWYMLB" nonce="oo6mUEvCcgu86BxNZEL6cQ"></script><script nonce="oo6mUEvCcgu86BxNZEL6cQ">window.dataLayer=window.dataLayer||[]; function gtag(){dataLayer.push(arguments)}gtag('js',new Date());gtag('config','G-9JS7FWYMLB',{'content_group':'Reader','user_properties':{'signed_in': false }});</script><title id="main-title">The Power of Habit, Why We Do What We Do in Life and Business - Google Play Books</title><meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no"><link rel="icon" sizes="32x32" href="https://www.gstatic.com/images/branding/product/2x/play_books_16dp.png"><link rel="icon" sizes="128x128" href="https://www.gstatic.com/images/branding/product/2x/play_books_64dp.png"><link rel="shortcut icon" sizes="192x192" href="https://www.gstatic.com/images/branding/product/2x/play_books_96dp.png"><meta name="apple-mobile-web-app-capable" content="yes"><meta name="apple-mobile-web-app-status-bar-style" content="black-translucent"><meta content="app-id=400989007" name="apple-itunes-app"><meta name="cl" content="729164670"><meta property="og:title" content="The Power of Habit, Why We Do What We Do in Life and Business - Google Play"><meta property="og:image" content="https://play.google.com/books/content/images/frontcover/O1MInVXd_aoC?w=575"><meta name="description" property="og:description" content="<b><i>NEW YORK TIMES</i> BESTSELLER • MORE THAN 3 MILLION COPIES SOLD • This instant classic explores how we can change our lives by changing our habits.</b><br><b><br>“Few [books] become essential manuals for business and living. <i>The Power of Habit</i> is an exception.”—<i>Financial Times</i></b><br><b> </b><br><b>A <i>WALL STREET JOURNAL </i>AND <i>FINANCIAL TIMES </i>BEST BOOK OF THE YEAR</b><br><b><i> </i></b><br>In <i>The Power of Habit, </i>award-winning business reporter<i> </i>Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to the sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. At its core, <i>The Power of Habit</i> contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.<br><br><b>With a new Afterword by the author</b>"><meta property="og:type" content="website"><meta name="twitter:card" content="summary"><link href="https://fonts.googleapis.com/css2?family=Google+Sans_old:ital,wght@0,400;0,500;0,700;1,400;1,500;1,700&family=Roboto:ital,wght@0,400;0,500;0,700;1,400;1,500;1,700&family=Google+Symbols&display=block" rel="stylesheet" nonce="NpGc1WL9m9VYXpVe4BOYeQ"><link rel="stylesheet" href="https://www.gstatic.com/_/booksfe/_/ss/k=booksfe.bfe.hKGflPdyX5k.L.X.O/am=gAE/d=1/rs=AItRSTNS_-IOGnZrNEkgOEnsuvfxTU5agQ/m=r" nonce="NpGc1WL9m9VYXpVe4BOYeQ"></head><body class="mat-app-background"><img style="display: none" width="16" height="16" alt="" src="data:image/gif;base64,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"><reader-control></reader-control><iframe class="-gb-display" allow="clipboard-write;display-capture"></iframe><script src="https://apis.google.com/js/api.js" nonce="oo6mUEvCcgu86BxNZEL6cQ"></script><script src="https://www.gstatic.com/_/booksfe/_/js/k=booksfe.bfe.en_US.BIxQxYlfask.2018.O/am=gAE/d=1/rs=AItRSTOzEyTrP46Ewj2rbL-y1q6NiX3EQA/m=r" nonce="oo6mUEvCcgu86BxNZEL6cQ"></script><script nonce="oo6mUEvCcgu86BxNZEL6cQ">reader.start('\x5bnull,null,null,\x22https:\/\/books.googleusercontent.com\/books\/reader\/frame?hl\\u003den-US#play.google.com\x22\x5d', ["en-US","ltr",["AIzaSyCWq1--9JnN9QM7k57Rc_qmt9c0OVy0rME","https://playbooks-pa.clients6.google.com","v1","https://people-pa.clients6.google.com/","v2","https://playgateway-pa.clients6.google.com"],["",null,0,0,1,0,"https://support.google.com/googleplay/answer/3107421","https://docs.google.com/picker",10,"",0,0],[0,0,0,1,1,0,0,1,0,0],[],null,[],"SG"], {"metadata":{"title":"The Power of Habit, Why We Do What We Do in Life and Business","authors":"Charles Duhigg","pub_date":"2012.02.28","num_pages":322,"preview":"partial","volume_id":"O1MInVXd_aoC","publisher":"Random House Publishing Group"},"toc_entry":[{"label":"Cover","segment_index":0,"page_index":0,"order":0,"depth":0,"reading_position":"GBS.PP1"},{"label":"Title Page","segment_index":2,"page_index":4,"order":1,"depth":0,"reading_position":"GBS.PT3"},{"label":"Copyright","segment_index":3,"page_index":4,"order":2,"depth":0,"reading_position":"GBS.PT3.w.0.0.0.3"},{"label":"Contents","segment_index":4,"page_index":5,"order":3,"depth":0,"reading_position":"GBS.PT4"},{"label":"Prologue: The Habit Cure","segment_index":5,"page_index":6,"order":4,"depth":0,"reading_position":"GBS.PT5"},{"label":"Part One: The Habits of Individuals","segment_index":6,"page_index":13,"order":5,"depth":0,"reading_position":"GBS.PT12"},{"label":"1. 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