苹果首次上调音乐和Apple TV+包月价格：因版权成本上涨

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class="fg-search-text fl" onFocus="if (this.value == '输入关键词搜索') {this.value = '';}" onBlur="if (this.value == '') {this.value = '输入关键词搜索';}"> <input type="submit" value="搜索" class="fg-search-btn fr"> <div class="clear"></div> </form> </div> <script type="text/javascript"> $(".nav-more, .fg-more").click(function(){ $(".mini").slideToggle(300); }); $(".close").click(function(){ $(".mini").slideToggle(300); }); $(".search").click(function(){ $(".fg-search").slideToggle(100); }); </script></script>  <div class="fg"> <div class="fg-show"> <div class="fg-show-main"> <div class="article-section"> <div class="location"><i class="iconfont icon-home"></i><a href="https://www.fromgeek.com/" target="_blank">极客网</a> > <a href="https://www.fromgeek.com/ent/">流媒体</a> > </div> <h1>苹果首次上调音乐和Apple TV+包月价格：因版权成本上涨</h1> <div class="fg-article"> <div class="article-info"> <ul> <li class="count"><span><em id="hits"></em></span>人阅读</li> <script language="JavaScript" src="https://www.fromgeek.com/api.php?op=count&id=502457&modelid=1"></script> <li class="date"><span>2022-10-25 09:58:16</span></li> <script type="text/javascript"> var i=parseInt($("#hits").html()); if (i > 10000) { var j = Math.round(i/10000); $("#hits").html(j+"万"); }; </script> <li class="source"><p>来源：新浪科技</p></li> <li class="key"><i class="iconfont icon-Add-critical-process"></i><span>相关关键词</span> <ul> <li><a href="https://www.fromgeek.com/%E8%8B%B9%E6%9E%9C%E9%9F%B3%E4%B9%90_1.html" title="苹果音乐"><span style="color: rgb(191, 191, 191);">苹果音乐</span></a></li><li><a href="https://www.fromgeek.com/AppleTV%2B_1.html" title="AppleTV+"><span style="color: rgb(191, 191, 191);">AppleTV+</span></a></li><li><a href="https://www.fromgeek.com/%E7%89%88%E6%9D%83%E6%88%90%E6%9C%AC_1.html" title="版权成本"><span style="color: rgb(191, 191, 191);">版权成本</span></a></li><li><a href="https://www.fromgeek.com/_1.html" title=""><span style="color: rgb(191, 191, 191);"></span></a></li> </ul> </li> <div class="clear"></div> </ul> </div> <article> <p>新浪科技讯北京时间10月25日早间消息，据报道，由于版权成本上升，苹果首次上调了音乐和Apple TV+服务的价格，但在竞争激烈的流媒体市场上，此举却有可能为竞争对手创造难得的优势。</p><p>　　该公司将个人用户的Apple Music服务价格从每月9.99美元上调至10.99美元，立刻生效，导致苹果的服务价格高于Spotify和亚马逊两大竞争对手。受此消息影响，Spotify股价一度上涨9.4%，达到97.07美元，创近3个月来的最大日内涨幅。</p><p>　　苹果的Apple TV+视频服务价格仍将低于奈飞（Netflix）和华纳兄弟探索公司的同类产品，但这款服务的规模建设速度始终不及竞争对手。Apple TV+的价格将从4.99美元上调至6.99美元，标准版Apple One一体化套餐则会涨价2美元至16.95美元。</p><p>　　为了通过服务业务创造更多营收，苹果最近几年一直在大力发展流媒体业务。这类产品目前为该公司贡献了接近四分之一的营收，6月季度高达200亿美元，而2015年还不足10%。苹果即将于本周发布最新季报。</p><p>　　该公司在声明中表示，音乐服务价格上涨是因为“版权费用上升”，歌手和创作者现在可以赚更多钱。这对顶尖唱片公司华纳音乐集团的投资者来说是一大利好，推动该股周一一度上涨15%。</p><p>　　苹果还将其音乐包年套餐价格从99美元上调至109美元，并将其Apple TV+包年套餐从49美元上调至69美元。家庭版Apple One一体化套餐则从将从19.95美元上涨至22.95美元。在Acade、Muscic和Apple TV+的基础上增加News+、Fitness+和额外存储空间的Premier套餐则会涨价3美元，至32.95美元。</p><p>　　苹果股价周一上涨1.48%，报收于149.45美元。尽管该股今年以来下跌16%，但依然好于美股市场的整体表现——标准普尔500指数今年以来的跌幅超过20%。</p><p>　　苹果在解释Apple TV+的涨价时，这项服务“以超低价推出”，但当时只有几个节目和电影。现在则“汇聚了众多获奖作品和和广受赞誉的电视剧、故事片、纪录片、儿童和家庭娱乐内容，许多都出自全世界最有创意的制作者。”苹果说。</p><p>　　不过，该服务的观看数据依然不及其他大型流媒体平台。虽然Apple TV+出品了不少优质内容，但该公司依然在竞争激烈的流媒体市场处于落后状态。市场调研就公司尼尔森的最新报告显示，除了YouTube和Pluto TV等通过广告创收的视频平台外，美国人会花费更多时间观看另外至少5项付费服务。</p><p>　　面对当今时代硬件产品价格的节节攀升，以及用户升级频率的降低，苹果也越发依赖各种服务来促进硬件销售。该公司最近几年已经加速推出了许多新的数字服务，包括信用卡和最近的储蓄账户。</p><p>　　苹果周一还发布了附带Stage Manager多任务软件的第一版iPadOS 16，并为Mac电脑更新了macOS Ventura系统。该公司还推出了内置共享iCloud图库和最新智能家居功能的iOS 16.1。</p><p>　　苹果并非唯一一家上调流媒体服务价格的公司。迪士尼旗下的Disney+服务也将在今年晚些时候涨价38%，至11美元。该公司届时还将推出通过广告创收的新服务，同时维持8美元的包月费用。在此之前，迪士尼旗下的ESPN+流媒体服务也在今年8月涨价43%，至每月10美元。奈飞同样在今年早些时候有过一轮涨价，但该公司也将推出比现有服务价格更低的广告版包月套餐，每月只要7美元。</p> <p style="text-align: center;"><button id="haibaobtn"><i class="iconfont icon-tuwen"></i>生成海报</button></p> <div class="correlation"> <ul> <li><a href="http://www.geek.net.cn/a/27979.html" target="_blank">蜜度索骥：以跨模态检索技术助力“企宣”向上生长</a></li> <li><a href="/telecom/659458.html" 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