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href="/web/20071216005539/https://www.omniture.com/products/optimization/offermatica" style="background-image: url('/web/20071216005539im_/https://www.omniture.com/assets/en/images/sections/home/000194.billboard_brand.248x510.en.gif')"></a> </div> </div> <div id="home_offer"> <div class="isol" id="izone_499"> <a href="/web/20071216005539/https://www.omniture.com/resources/webinars/17" style="background-image: url('/web/20071216005539im_/https://www.omniture.com/assets/en/images/sections/home/000471.home_offer_dartboard.jpg')"></a> <style>div#home_learnmore { background-image: url('/web/20071216005539im_/https://www.omniture.com/assets/en/images/sections/home/000471.home_learnmore_dartboard.jpg'); }</style> </div> </div> <div id="home_learnmore"> <a href="/web/20071216005539/https://www.omniture.com/products"></a> </div> <div id="home_columns"><div id="home_columnsbackground"> <div class="home_column" id="home_column_3"> <div class="isol" id="izone_504"> <a href="/web/20071216005539/https://www.omniture.com/pdf/success_story/104/offermatica+the+dallas+morning+news"><img src="/web/20071216005539im_/https://www.omniture.com/assets/en/images/sections/home/000206.casestudy_dallasnews.en.jpg"/></a> </div> </div> <div class="home_column" id="home_column_1"><div class="padding"> <div class="isol" id="izone_508"> <div class="product_box"> <a style="display: none" id="pb_more_webanalitics" class="more more_expanded" onclick="javascript:Effect.OpenIfClosed('pb_links_webanalitics', {duration: 0.2}, {queue: 'end'}); Effect.CloseIfOpen('pb_more_webanalitics', {duration: 0}, {queue: 'end'}); Effect.CloseIfOpen('pb_links_siteoptimization', {duration: 0.2}, {queue: 'front'}); Effect.OpenIfClosed('pb_more_siteoptimization', {duration: 0.2}, {queue: 'front'}); Effect.CloseIfOpen('pb_links_marketingintegration', {duration: 0.2}, {queue: 'front'}); Effect.OpenIfClosed('pb_more_marketingintegration', {duration: 0.2}, {queue: 'front'}); Effect.CloseIfOpen('pb_links_searchmarketing', {duration: 0.2}, {queue: 'front'}); Effect.OpenIfClosed('pb_more_searchmarketing', {duration: 0.2}, {queue: 'front'})">more</a><a class="product_title" href="/web/20071216005539/https://www.omniture.com/products/web_analytics">Web analytics</a><br/>The #1 keeps getting better<br/> <ul id="pb_links_webanalitics" class="hp_bullets"> <li><a href="/web/20071216005539/https://www.omniture.com/products/web_analytics/sitecatalyst" class="arrow_icon"><b>SiteCatalyst</b> Tour & Information</a></li> <li><a href="/web/20071216005539/https://www.omniture.com/products/web_analytics/discover" class="arrow_icon"><b>Discover</b> Tour & Information</a></li> <li><a href="/web/20071216005539/https://www.omniture.com/static/572" target="_blank" class="pdf_icon">Download: Segmentation Guide</a></li> </ul> </div> <div class="product_box"> <a style="display: none" id="pb_more_siteoptimization" class="more more_expanded" onclick="javascript:Effect.CloseIfOpen('pb_links_webanalitics', {duration: 0.2}, {queue: 'front'}); Effect.OpenIfClosed('pb_more_webanalitics', {duration: 0.2}, {queue: 'front'}); Effect.OpenIfClosed('pb_links_siteoptimization', {duration: 0.2}, {queue: 'end'}); Effect.CloseIfOpen('pb_more_siteoptimization', {duration: 0}, {queue: 'end'}); Effect.CloseIfOpen('pb_links_marketingintegration', {duration: 0.2}, {queue: 'front'}); Effect.OpenIfClosed('pb_more_marketingintegration', {duration: 0.2}, {queue: 'front'}); Effect.CloseIfOpen('pb_links_searchmarketing', {duration: 0.2}, {queue: 'front'}); Effect.OpenIfClosed('pb_more_searchmarketing', {duration: 0.2}, {queue: 'front'})">more</a><a class="product_title" href="/web/20071216005539/https://www.omniture.com/products/optimization">Testing and behavioral targeting</a><br/>Marketing performance automation<br/> <ul id="pb_links_siteoptimization" class="hp_bullets"> <li><a href="/web/20071216005539/https://www.omniture.com/assets/global/apps/videoplayer/?webinar/17" class="arrow_icon">Webinar: Delivering Targeted Content</a></li> <li><a href="/web/20071216005539/https://www.omniture.com/assets/global/apps/videoplayer/?webinar/7" class="arrow_icon">Webinar: Optimizing with Behavioral Targeting</a></li> <li><a href="/web/20071216005539/https://www.omniture.com/pdf/best_practice_guide/86/07+datasheet+riseofonsitebt" class="pdf_icon">The Rise of On-site Behavioral Targeting</a></li> </ul> </div> <div class="product_box"> <a id="pb_more_searchmarketing" class="more more_expanded" onclick="javascript:Effect.CloseIfOpen('pb_links_webanalitics', {duration: 0.2}, {queue: 'front'}); Effect.OpenIfClosed('pb_more_webanalitics', {duration: 0.2}, {queue: 'front'}); Effect.CloseIfOpen('pb_links_siteoptimization', {duration: 0.2}, {queue: 'front'}); Effect.OpenIfClosed('pb_more_siteoptimization', {duration: 0.2}, {queue: 'front'}); Effect.CloseIfOpen('pb_links_marketingintegration', {duration: 0.2}, {queue: 'front'}); Effect.OpenIfClosed('pb_more_marketingintegration', {duration: 0.2}, {queue: 'front'}); Effect.OpenIfClosed('pb_links_searchmarketing', {duration: 0.2}, {queue: 'end'}); Effect.CloseIfOpen('pb_more_searchmarketing', {duration: 0}, {queue: 'end'})">more</a><a class="product_title" href="/web/20071216005539/https://www.omniture.com/products/search_marketing">Search marketing</a><br/>Complete search lifecycle automation<br/> <ul id="pb_links_searchmarketing" class="hp_bullets" style="display: none"> <li><a href="/web/20071216005539/https://www.omniture.com/products/search_marketing/searchcenter" class="arrow_icon"><b>SearchCenter</b> Tour & Information</a></li> <li><a href="/web/20071216005539/https://www.omniture.com/static/437" target="_blank" class="pdf_icon">Advanced Search Marketing Guide</a></li> <li><a href="/web/20071216005539/https://www.omniture.com/pdf/product_download/36/searchcenter+datasheet" class="pdf_icon">Datasheet: SearchCenter</a></li> </ul> </div> <div class="product_box"> <a id="pb_more_marketingintegration" class="more more_expanded" onclick="javascript:Effect.CloseIfOpen('pb_links_webanalitics', {duration: 0.2}, {queue: 'front'}); Effect.OpenIfClosed('pb_more_webanalitics', {duration: 0.2}, {queue: 'front'}); Effect.CloseIfOpen('pb_links_siteoptimization', {duration: 0.2}, {queue: 'front'}); Effect.OpenIfClosed('pb_more_siteoptimization', {duration: 0.2}, {queue: 'front'}); Effect.OpenIfClosed('pb_links_marketingintegration', {duration: 0.2}, {queue: 'end'}); Effect.CloseIfOpen('pb_more_marketingintegration', {duration: 0}, {queue: 'end'}); Effect.CloseIfOpen('pb_links_searchmarketing', {duration: 0.2}, {queue: 'front'}); Effect.OpenIfClosed('pb_more_searchmarketing', {duration: 0.2}, {queue: 'front'})">more</a><a class="product_title" href="/web/20071216005539/https://www.omniture.com/products/marketing_integration">Marketing integration</a><br/>Applications get smarter<br/> <ul id="pb_links_marketingintegration" class="hp_bullets" style="display: none"> <li><a href="/web/20071216005539/https://www.omniture.com/products/marketing_integration/genesis" class="arrow_icon"><b>Genesis</b> Tour & Information</a></li> <li><a href="/web/20071216005539/https://www.omniture.com/contact/request" class="arrow_icon">Request Live Demo</a></li> <li><a href="/web/20071216005539/https://www.omniture.com/pdf/product_download/74/omniture+genesis+data+sheet" class="pdf_icon">Datasheet: Genesis</a></li> </ul> </div> </div> </div></div> <div class="home_column" id="home_column_2"><div class="padding"> <div class="isol" id="izone_501"> <p><strong>“Plug and Play” Online Marketing</strong><br/>Learn about the possibilities offered by Omniture Genesis, a “Plug and Play” on-demand integration platform for marketing applications. Types of integrations include:</p> <table style="width: 100%"> <tr> <td style="width: 33%"> <ul class="muted"> <li><a href="/web/20071216005539/https://www.omniture.com/products/marketing_integration/genesis/applications?cats=4">Email</a></li> <li><a href="/web/20071216005539/https://www.omniture.com/products/marketing_integration/genesis/applications?cats=7">Site search</a></li> </ul> </td> <td style="width: 33%"> <ul class="muted"> <li><a href="/web/20071216005539/https://www.omniture.com/products/marketing_integration/genesis/applications?cats=1">Ad serving</a></li> <li><a href="/web/20071216005539/https://www.omniture.com/products/marketing_integration/genesis/applications?cats=3">CRM</a></li> </ul> </td> <td style="width: 33%"> <ul class="muted"> <li><a href="/web/20071216005539/https://www.omniture.com/products/marketing_integration/genesis/applications?cats=8">Site auditing</a></li> <li><a href="/web/20071216005539/https://www.omniture.com/products/marketing_integration/genesis/applications?cats=5">Survey</a></li> </ul> </td> <tr> </table> <div class="clear" style="border-top: 1px solid #d8d8d8; margin: 5px 0 13px 0"></div> <img src="/web/20071216005539im_/https://www.omniture.com/assets/en/images/sections/home/000206.headline_blog.en.jpg"/> <p>Thought leaders share insights on the direction of web analytics and online marketing.</p> <ul class="muted"> <li><a href="https://web.archive.org/web/20071216005539/http://blogs.omniture.com/author/mbelkin/">Inside Web Analytics</a></li> <li><a href="https://web.archive.org/web/20071216005539/http://blogs.omniture.com/author/mchertudi/">Data-Driven Marketing</a></li> </ul> </div> </div></div> <div class="clear" style="line-height: 1px; font-size: 1px"> </div> </div></div> <div id="home_logos"> <div id="home_columnbottoms"> <div class="isol" id="izone_287">  <div id="home_logos_swf">You will need the Adobe <a href="https://web.archive.org/web/20071216005539/http://www.macromedia.com/go/getflashplayer">Flash Player</a> plugin to view this content.</div> <script type="text/javascript"> var FO = { movie:"/assets/global/flash/sections/home/000206.home_logos.690x40.swf", width:"960", height:"48", majorversion:"7", build:"0", bgcolor:"#FFFFFF", allowfullscreen:"false", wmode:"transparent"}; UFO.create( FO, "home_logos_swf"); </script> </div> </div> </div> <div id="bottom"></div> </div> </div> <div id="container_bottom"></div>   <div id="footer"> <div id="copyright"> Copyright 1996-2007. 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