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48em){.css-sxivji{font-size:var(--era-fontSizes-5xl);}}</style><h1 class="chakra-heading css-sxivji">Media release: Metsähallitus launches its new Eräluvat.fi permit sales channel</h1><style data-emotion="css 33v30g">.css-33v30g{font-size:var(--era-fontSizes-xl);}</style><p class="chakra-text css-33v30g">Metsähallitus has launched its upgraded sales channel, Eräluvat.fi. Almost all permits as well as huts in state-owned areas can now be booked through the service. Every year, EUR 16 million worth of permits are purchased on Eräluvat.fi.</p></div><style data-emotion="css 1ix1u86">.css-1ix1u86{font-size:var(--era-fontSizes-md);margin-bottom:var(--era-space-4);margin-left:0px;}</style><p class="chakra-text css-1ix1u86"><i class="chakra-text css-0">Media release. Published 21-Nov-2024</i></p><p class="chakra-text css-1ix1u86">"This is a major outlay for us. We wanted to invest in our digital sales channel, as customers use the online service almost exclusively. As recently as ten years ago, a quarter of the permits were bought in the online store, whereas today this share is more than 90 per cent,” says <style data-emotion="css 1sff78k">.css-1sff78k{font-weight:var(--era-fontWeights-bold);}</style><strong class="chakra-text css-1sff78k">Jari Haarala</strong>, Digital Services Manager at Metsähallitus.</p><p class="chakra-text css-1ix1u86">The new Eräluvat.fi service cost EUR 5.2 million. This figure is around one third of the annual sales, as EUR 16 million worth of permits are purchased using the service every year. Fishing and hunting customers account for approx. EUR 15 million of this amount. The impact of permit customers on regional economies in Finland is EUR 50 million annually.</p><p class="chakra-text css-1ix1u86">Metsähallitus first launched its Eräluvat.fi service in 2013. In practical terms the old service was a collection of different systems, however. The new service now combines a website, an online store and partly also a system for submitting permit applications.</p><p class="chakra-text css-1ix1u86">“This means that rather than switching between the website and the store, the customer will stay in the same service throughout their transaction,” Jari Haarala points out.</p><p class="chakra-text css-1ix1u86">This makes life easier for many customers, as 450,000 different orders are placed on Eräluvat.fi every year. At best, the service has had almost 600,000 registered customers.</p><p class="chakra-text css-1ix1u86">Now all customers will have to re-register as the service has undergone a major change, and for privacy reasons they need to accept its terms again. Some of the old accounts were also disused, and it did not make sense to transfer them directly into the new system.</p><p class="chakra-text css-1ix1u86">On Eräluvat.fi, customers can pay the state fisheries management fee, purchase fishing and hunting permits for state-owned areas, and buy off-road traffic, Christmas tree and natural product permits as well as subsistence region permits for residents in Northern Lapland. Huts can also be booked in the service.</p><p class="chakra-text css-1ix1u86">The service can initially be used in Finnish, Swedish and English, and later also in Northern Sámi, Skolt Sámi and Inari Sámi.</p><style data-emotion="css rx2ws4">.css-rx2ws4{font-family:var(--era-fonts-heading);font-weight:var(--era-fontWeights-bold);color:var(--era-colors-gray-700);font-size:var(--era-fontSizes-2xl);line-height:1.33;margin-bottom:var(--era-space-4);margin-top:var(--era-space-10);}@media screen and (min-width: 48em){.css-rx2ws4{font-size:var(--era-fontSizes-3xl);line-height:1.2;}}</style><h2 class="chakra-heading css-rx2ws4" id="coming-soon:-the-new-luontoon-service-(nationalparks.fi)">Coming soon: the new Luontoon service (Nationalparks.fi)</h2><p class="chakra-text css-1ix1u86">Towards the end of the year, Metsähallitus will launch another key digital channel, its updated Luontoon service. While Eräluvat.fi is Metsähallitus’ channel for selling services subject to a fee, Luontoon provides information on all free excursion destinations, trails and other services.</p><p class="chakra-text css-1ix1u86">For a sneak peek at the new version of Luontoon service (Nationalparks.fi), go to <style data-emotion="css e7nsqf">.css-e7nsqf{transition-property:var(--era-transition-property-common);transition-duration:var(--era-transition-duration-fast);transition-timing-function:var(--era-transition-easing-ease-out);cursor:pointer;-webkit-text-decoration:underline;text-decoration:underline;outline:2px solid transparent;outline-offset:2px;color:var(--era-colors-green-700);}.css-e7nsqf:hover,.css-e7nsqf[data-hover]{-webkit-text-decoration:underline;text-decoration:underline;color:var(--era-colors-green-500);}.css-e7nsqf:focus-visible,.css-e7nsqf[data-focus-visible]{box-shadow:var(--era-shadows-outline);}</style><a class="chakra-link css-e7nsqf" href="https://beta.luontoon.fi/en">beta.luontoon.fi</a>.</p><p class="chakra-text css-1ix1u86"><strong class="chakra-text css-1sff78k">Further information</strong></p><p class="chakra-text css-1ix1u86">Jari Haarala, Digital Services Manager, Metsähallitus, +358 40 805 2414, <a class="chakra-link css-e7nsqf" href="mailto:firstname.lastname@metsa.fi"><i class="chakra-text css-0">firstname.lastname@metsa.fi</i></a></p></main></div></div></div><style data-emotion="css 7cjltd">.css-7cjltd{border-top:solid 4px;border-top-color:var(--era-colors-gray-100);margin-bottom:0px;margin-top:var(--era-space-44);width:100%;}@media screen and (min-width: 48em){.css-7cjltd{margin-top:var(--era-space-64);}}</style><footer aria-label="Eräluvat footer" class="no-print css-7cjltd"><style data-emotion="css 5w94cu">.css-5w94cu{background:var(--era-colors-white);padding-bottom:var(--era-space-10);padding-top:var(--era-space-6);width:100%;}@media screen and (min-width: 80em){.css-5w94cu{padding-top:var(--era-space-10);}}</style><div class="css-5w94cu"><style data-emotion="css emzsjc">.css-emzsjc{width:100%;-webkit-margin-start:auto;margin-inline-start:auto;-webkit-margin-end:auto;margin-inline-end:auto;max-width:67rem;-webkit-padding-start:var(--era-space-6);padding-inline-start:var(--era-space-6);-webkit-padding-end:var(--era-space-6);padding-inline-end:var(--era-space-6);}@media screen and (min-width: 30em){.css-emzsjc{max-width:69rem;-webkit-padding-start:var(--era-space-10);padding-inline-start:var(--era-space-10);-webkit-padding-end:var(--era-space-10);padding-inline-end:var(--era-space-10);}}@media screen and (min-width: 80em){.css-emzsjc{max-width:80rem;}}@media screen and (min-width: 96em){.css-emzsjc{max-width:112rem;-webkit-padding-start:var(--era-space-32);padding-inline-start:var(--era-space-32);-webkit-padding-end:var(--era-space-32);padding-inline-end:var(--era-space-32);}}</style><div class="chakra-container css-emzsjc"><style data-emotion="css 1q7u18s">.css-1q7u18s{display:grid;grid-row-gap:var(--era-space-4);grid-column-gap:var(--era-space-16);grid-template-columns:auto;}@media screen and (min-width: 48em){.css-1q7u18s{grid-row-gap:var(--era-space-6);grid-template-columns:auto auto auto;}}@media screen and (min-width: 80em){.css-1q7u18s{grid-template-columns:auto auto auto auto;}}</style><div class="css-1q7u18s"><div class="css-0"><style data-emotion="css q0g7m3">.css-q0g7m3{object-fit:contain;height:var(--era-sizes-16);}@media screen and (min-width: 80em){.css-q0g7m3{height:var(--era-sizes-20);}}</style><img alt="Metsähallitus logo" src="/_next/static/media/mh-logo.e6a11c86.svg" class="chakra-image css-q0g7m3"/></div><div class="css-0"><style data-emotion="css j7qwjs">.css-j7qwjs{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;}</style><div class="css-j7qwjs"><style data-emotion="css f6x7de">.css-f6x7de{font-weight:var(--era-fontWeights-semibold);margin-bottom:var(--era-space-2);}</style><h2 class="chakra-text css-f6x7de">Metsähallitus</h2><p class="chakra-text css-0">P.O. 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Eräluvat.fi.","thumbnail":{"data":{"attributes":{"url":"https://era-static-public-content-production.s3.eu-central-1.amazonaws.com/media/metsastys_pienriista_suo_metsastajat_koira_6720x4480_katri_lehtola_keksi_4c7daf4ad6.jpg","__typename":"UploadFile"},"__typename":"UploadFileEntity"},"__typename":"UploadFileEntityResponse"},"lead":"Metsähallitus has launched its upgraded sales channel, Eräluvat.fi. Almost all permits as well as huts in state-owned areas can now be booked through the service. Every year, EUR 16 million worth of permits are purchased on Eräluvat.fi.","content":"\u003cp\u003e\u003ci\u003eMedia release. Published 21-Nov-2024\u003c/i\u003e\u003c/p\u003e\u003cp\u003e\"This is a major outlay for us. We wanted to invest in our digital sales channel, as customers use the online service almost exclusively. As recently as ten years ago, a quarter of the permits were bought in the online store, whereas today this share is more than 90 per cent,” says \u003cstrong\u003eJari Haarala\u003c/strong\u003e, Digital Services Manager at Metsähallitus.\u003c/p\u003e\u003cp\u003eThe new Eräluvat.fi service cost EUR 5.2 million. This figure is around one third of the annual sales, as EUR 16 million worth of permits are purchased using the service every year. Fishing and hunting customers account for approx. EUR 15 million of this amount. The impact of permit customers on regional economies in Finland is EUR 50 million annually.\u003c/p\u003e\u003cp\u003eMetsähallitus first launched its Eräluvat.fi service in 2013. In practical terms the old service was a collection of different systems, however. The new service now combines a website, an online store and partly also a system for submitting permit applications.\u003c/p\u003e\u003cp\u003e“This means that rather than switching between the website and the store, the customer will stay in the same service throughout their transaction,” Jari Haarala points out.\u003c/p\u003e\u003cp\u003eThis makes life easier for many customers, as 450,000 different orders are placed on Eräluvat.fi every year. At best, the service has had almost 600,000 registered customers.\u003c/p\u003e\u003cp\u003eNow all customers will have to re-register as the service has undergone a major change, and for privacy reasons they need to accept its terms again. Some of the old accounts were also disused, and it did not make sense to transfer them directly into the new system.\u003c/p\u003e\u003cp\u003eOn Eräluvat.fi, customers can pay the state fisheries management fee, purchase fishing and hunting permits for state-owned areas, and buy off-road traffic, Christmas tree and natural product permits as well as subsistence region permits for residents in Northern Lapland. Huts can also be booked in the service.\u003c/p\u003e\u003cp\u003eThe service can initially be used in Finnish, Swedish and English, and later also in Northern Sámi, Skolt Sámi and Inari Sámi.\u003c/p\u003e\u003ch2\u003eComing soon: the new Luontoon service (Nationalparks.fi)\u003c/h2\u003e\u003cp\u003eTowards the end of the year, Metsähallitus will launch another key digital channel, its updated Luontoon service. While Eräluvat.fi is Metsähallitus’ channel for selling services subject to a fee, Luontoon provides information on all free excursion destinations, trails and other services.\u003c/p\u003e\u003cp\u003eFor a sneak peek at the new version of Luontoon service (Nationalparks.fi), go to \u003ca href=\"https://beta.luontoon.fi/en\"\u003ebeta.luontoon.fi\u003c/a\u003e.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eFurther information\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eJari Haarala, Digital Services Manager, Metsähallitus, +358 40 805 2414, \u003ca href=\"mailto:firstname.lastname@metsa.fi\"\u003e\u003ci\u003efirstname.lastname@metsa.fi\u003c/i\u003e\u003c/a\u003e\u003c/p\u003e","tags":{"data":[{"attributes":{"name":"Fishing","__typename":"Tag"},"__typename":"TagEntity"},{"attributes":{"name":"Hunting","__typename":"Tag"},"__typename":"TagEntity"},{"attributes":{"name":"Huts","__typename":"Tag"},"__typename":"TagEntity"},{"attributes":{"name":"Off-road traffic","__typename":"Tag"},"__typename":"TagEntity"}],"__typename":"TagRelationResponseCollection"},"seo":null,"publishedAt":"2024-11-21T06:48:09.061Z","__typename":"NewsArticle"},"breadcrumbsManualItems":[{"href":"/en/topical/news/media-release-metsaehallitus-launches-its-new-eraeluvat-fi-permit-sales-channel","id":"media-release-metsaehallitus-launches-its-new-eraeluvat-fi-permit-sales-channel","label":"Media release: Metsähallitus launches its new Eräluvat.fi permit sales channel"}],"breadcrumbsReference":"/en/topical/news-list/1","pageTitle":"Media release: Metsähallitus launches its new Eräluvat.fi permit sales channel","preview":null,"seo":null,"_superjson":{"values":{"preview":["undefined"]},"referentialEqualities":{"_nextI18Next.userConfig.i18n":["_nextI18Next.userConfig.default.i18n"]}}},"__N_SSG":true},"page":"/topical/news/[articleSlug]","query":{"articleSlug":"media-release-metsaehallitus-launches-its-new-eraeluvat-fi-permit-sales-channel"},"buildId":"fwhdgF8vD-WpA-7uoC7fJ","isFallback":false,"isExperimentalCompile":false,"gsp":true,"locale":"en","locales":["fi","en","se","smn","sms","sv"],"defaultLocale":"fi","scriptLoader":[{"defer":true,"id":"Snoobi","src":"https://eu2.snoobi.eu/?account=eraluvat_fi","strategy":"afterInteractive","type":"text/javascript"}]}</script></body></html>