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srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F3lJSMOWUxaCpdq1tX0gBC6%2Fac7b293117dbad810575dbd52b2c2ced%2FJeong.png&w=48&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F3lJSMOWUxaCpdq1tX0gBC6%2Fac7b293117dbad810575dbd52b2c2ced%2FJeong.png&w=96&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F3lJSMOWUxaCpdq1tX0gBC6%2Fac7b293117dbad810575dbd52b2c2ced%2FJeong.png&w=96&q=75"/><div class="max-w-xs"><p class="lm-blog-headline-xxs text-thd-color-green-90">Jeong Lee</p><p class="lm-blog-headline-xxs-alt font-normal text-thd-color-green-70">Senior Marketing Manager at Loom</p></div></a></div><div class="flex mt-24 space-x-12 "><a class="px-12 py-4 bg-thd-color-green-20 rounded-lg text-thd-color-green-90 text-12 hover:bg-thd-color-green-30" href="/blog/categories/collaboration">Collaboration</a><a class="px-12 py-4 bg-thd-color-green-20 rounded-lg text-thd-color-green-90 text-12 hover:bg-thd-color-green-30" href="/blog/tags/training">Training</a></div></div><div class="lg:w-2/3 px-12"><img alt="How To Create Engaging Training Videos" loading="lazy" width="1844" height="1200" decoding="async" data-nimg="1" class="w-full rounded-md" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F4tRJyc35Qwls1I8STY5MnD%2F63679d38f79f288b85f900d14e4b0bc7%2FHow_To_Create_Engaging_Training_Videos.jpg&w=1920&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F4tRJyc35Qwls1I8STY5MnD%2F63679d38f79f288b85f900d14e4b0bc7%2FHow_To_Create_Engaging_Training_Videos.jpg&w=3840&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F4tRJyc35Qwls1I8STY5MnD%2F63679d38f79f288b85f900d14e4b0bc7%2FHow_To_Create_Engaging_Training_Videos.jpg&w=3840&q=75"/></div></div></div></header><div><div class="bg-thd-color-green-20 w-full h-10 sticky z-30" style="top:-2px"><div class="absolute left-0 top-0 bottom-0 h-full z-20 bg-thd-color-green-60 rounded-r-full" style="width:0%"></div></div><section class="py-[70px] lg:py-[110px]"><div class="max-w-[1440px] px-20 md:px-[35px] lg:px-[70px] mx-auto"><div class="flex flex-wrap lg:-mx-[25px] xl:-mx-[50px]"><div class="w-full lg:w-1/3 lg:px-[25px] xl:px-[50px] hidden lg:block"><aside class="lg:sticky" style="top:32px"><div class="p-30 bg-thd-color-green-10 rounded-md mb-24"><p class="uppercase text-12 font-medium text-thd-color-green-90 border-b border-thd-color-green-20 pb-12 mb-12">Table of contents</p><a class="text-16 py-12 pl-12 pr-24 block rounded-md text-thd-color-green-80 hover:font-bold " href="#what-is-a-training-video">What is a training video? </a><a class="text-16 py-12 pl-12 pr-24 block rounded-md text-thd-color-green-80 hover:font-bold " href="#create-a-training-video-in-3-5-minutes">Create a training video in 3.5 minutes</a><a class="text-16 py-12 pl-12 pr-24 block rounded-md text-thd-color-green-80 hover:font-bold " href="#9-benefits-of-training-videos">9 benefits of training videos </a><a class="text-16 py-12 pl-12 pr-24 block rounded-md text-thd-color-green-80 hover:font-bold " href="#when-should-you-make-a-training-video">When should you make a training video?</a><a class="text-16 py-12 pl-12 pr-24 block rounded-md text-thd-color-green-80 hover:font-bold " href="#6-types-of-training-videos">6 types of training videos </a><a class="text-16 py-12 pl-12 pr-24 block rounded-md text-thd-color-green-80 hover:font-bold " href="#what-makes-a-training-video-effective">What makes a training video effective? </a><a class="text-16 py-12 pl-12 pr-24 block rounded-md text-thd-color-green-80 hover:font-bold " href="#7-steps-to-producing-training-videos">7 Steps To Producing Training Videos</a><a class="text-16 py-12 pl-12 pr-24 block rounded-md text-thd-color-green-80 hover:font-bold " href="#top-4-platforms-for-training-videos">Top 4 platforms for training videos </a><a class="text-16 py-12 pl-12 pr-24 block rounded-md text-thd-color-green-80 hover:font-bold " href="#use-loom-to-make-your-next-training-video">Use Loom to make your next training video </a></div><div><p class="uppercase text-12 font-medium text-thd-color-green-90 mb-12">Share this article:</p><div class="flex space-x-18 xl:space-x-12"><a aria-label="Share this article on Twitter" title="Share this article on Twitter" class="thd-focus-thin flex items-center justify-center w-[44px] h-[44px] rounded-full bg-thd-color-violet-10" rel="noopener" target="_blank" href="https://twitter.com/intent/tweet?text=How To Create Engaging Training Videos&url=https%3A%2F%2Fwww.loom.com%2Fblog%2Ftraining-videos"><svg width="24" height="24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M19.157 8.64c.011.16.011.318.011.478 0 4.88-3.715 10.507-10.507 10.507v-.003A10.455 10.455 0 013 17.967a7.415 7.415 0 005.465-1.53 3.698 3.698 0 01-3.45-2.565 3.683 3.683 0 001.668-.064 3.693 3.693 0 01-2.963-3.62v-.046a3.67 3.67 0 001.676.462 3.697 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3.82408C14.1416 3.56824 14.8036 3.43656 15.4721 3.43656C16.8223 3.43656 18.1172 3.97292 19.072 4.92765C20.0267 5.88238 20.563 7.17728 20.563 8.52747C20.563 9.87766 20.0267 11.1726 19.072 12.1273L17.3363 13.8629C16.9458 14.2534 16.3126 14.2534 15.9221 13.8629C15.5316 13.4724 15.5316 12.8392 15.9221 12.4487L17.6577 10.7131Z" fill="currentColor"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M8.97979 15.0199C8.58927 14.6294 8.58927 13.9962 8.97979 13.6057L13.6081 8.97736C13.9986 8.58683 14.6318 8.58683 15.0223 8.97736C15.4129 9.36788 15.4129 10.001 15.0223 10.3916L10.394 15.0199C10.0035 15.4104 9.37031 15.4104 8.97979 15.0199Z" fill="currentColor"></path></svg></span></button></div></div></aside></div><div class="w-full lg:w-2/3 lg:px-[25px] xl:px-[50px]"><div class="_blog_post__postContent__RsWJA pb-55 border-b border-thd-color-grey-80 text-thd-color-grey-80 mb-16"><p>Training videos can be hard to make, and harder to watch when you don’t have the right resources. Loom flips the script. Now it’s easier than ever to make entertaining, impactful instructional videos.</p><p>Learn how to create memorable training videos, what content to feature, where to share your videos, and how to keep your teams continuously informed. Let’s dive in. </p><div><h2 class="text-2xl md:text-4xl tracking-tighter font-medium text-thd-color-grey-80 mt-64 " style="scroll-margin-top:32px" id="what-is-a-training-video">What is a training video? </h2></div><p>Training videos are powerful educational tools designed to convey complex information in an engaging and digestible format.</p><p>Let’s say you just launched a new software platform and have to explain to a team how to use it. Sure, you could direct them to a manual or a knowledge base. But is that the best way?</p><p>Why tell your team how to do something when you can show them instead? That’s where training videos come in since they can accomplish more than written manuals in far less time. Take Loom’s own explanation of how to use the platform, for example. </p><div class="loom-embed"><div class="lo-emb-vid block relative md:rounded-md overflow-hidden -mx-20 md:mx-0 pb-75%" style="--aspect-padding:75%"><iframe allowfullscreen="" class="absolute w-full h-full" frameBorder="0" loading="lazy" mozallowfullscreen="true" src="https://www.loom.com/embed/Getting-Started-with-Loom-912e89a68ccc42c5ab5096fec7cd63d6?sid=b4de8266-77ae-4fd8-ad93-659995d06ffa" webkitallowfullscreen="true"></iframe></div></div><p>This video does the job of a lengthy written manual in about six minutes—even fewer if you ramp up the playback speed! </p><div><h2 class="text-2xl md:text-4xl tracking-tighter font-medium text-thd-color-grey-80 mt-64 " style="scroll-margin-top:32px" id="create-a-training-video-in-3-5-minutes"><b>Create a training video in 3.5 minutes</b></h2></div><p>Videos are useful for every type of training program, from employee onboarding to product demos to day-to-day knowledge sharing. But training in itself can be expensive. </p><p>According to research.com, 100,000+ businesses in the U.S. spend <a class="text-blurple hover:text-purple-hover cursor-pointer pb-1 underline thd-focus-thin" href="https://research.com/education/video-training-statistics" rel="noopener" target="_blank"><u>$1,286 on training </u><i><u>per learner</u></i></a> each year. </p><p>The good news? Creating training videos is costly only if you use the wrong tools. </p><p>Loom—an online <a class="text-blurple hover:text-purple-hover cursor-pointer pb-1 underline thd-focus-thin" href="https://www.loom.com/screen-recorder" rel="noopener" target="_blank"><u>screen recording</u></a> tool with advanced video capturing, editing, and storage options—can help you create them at a fraction of the cost. Here’s how to get started.</p><figure><img alt="Loom training" loading="lazy" width="1682" height="1002" decoding="async" data-nimg="1" class="rounded-md mx-auto" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F6O4Kdhc29MPlCJhG8Q6kSq%2F3c3209a2d078be88518927b1d4a4ce83%2FLoom_training_video.png&w=1920&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F6O4Kdhc29MPlCJhG8Q6kSq%2F3c3209a2d078be88518927b1d4a4ce83%2FLoom_training_video.png&w=3840&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F6O4Kdhc29MPlCJhG8Q6kSq%2F3c3209a2d078be88518927b1d4a4ce83%2FLoom_training_video.png&w=3840&q=75"/><figcaption class="lm-blog-headline-xs-alt text-center mt-12">A simple user interface and cross-device compatibility make Loom a top choice for recording training videos.</figcaption></figure><h3 class="text-2xl font-medium mt-48" id="step-1-sign-up-for-a-free-account">Step 1: Sign up for a free account</h3><p>Loom lets you record up to 25 videos per person for free, so you don’t have to commit to a paid plan before trying it. To begin, head to <a class="text-blurple hover:text-purple-hover cursor-pointer pb-1 underline thd-focus-thin" href="https://www.loom.com/" rel="noopener" target="_blank"><u>Loom.com</u></a> and sign up for a free account. The process takes less than a minute.</p><h3 class="text-2xl font-medium mt-48" id="step-2-installation">Step 2: Installation </h3><p>You’ll be directed to install either the Chrome extension or the desktop/mobile app:</p><ul><li><p><b>Loom desktop app: </b>The desktop app offers a full range of features, including screen recording, camera and screen, and cam-only recording modes with high-definition video quality. Not to mention video drawing and annotation tools.</p></li><li><p><b>Loom Chrome extension: </b>With the extension, you can capture everything happening in your Chrome browser using cam and screen, cam-only, or screen-only recording.</p></li><li><p><b>Loom mobile apps:</b> Use Loom’s iOS and Android mobile apps to record on the go with your camera, screen, or camera and screen together.</p></li></ul><figure><img alt="Loom onboarding" loading="lazy" width="1300" height="812" decoding="async" data-nimg="1" class="rounded-md mx-auto" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F6hVnwaDdaDpnRVOq2Ir2yf%2Fc9b5c8c9e0609e087ad533f8129e6fb5%2FLoom-desktop-app.png&w=1920&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F6hVnwaDdaDpnRVOq2Ir2yf%2Fc9b5c8c9e0609e087ad533f8129e6fb5%2FLoom-desktop-app.png&w=3840&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F6hVnwaDdaDpnRVOq2Ir2yf%2Fc9b5c8c9e0609e087ad533f8129e6fb5%2FLoom-desktop-app.png&w=3840&q=75"/><figcaption class="lm-blog-headline-xs-alt text-center mt-12">Start recording with no learning curve thanks to the simple UI.</figcaption></figure><h3 class="text-2xl font-medium mt-48" id="step-3-check-your-settings">Step 3: Check your settings</h3><p>When you hit “Record a Loom” in your Loom dashboard, you’ll be prompted to pick your recording mode. </p><p><b>You can choose from: </b></p><ul><li><p>Screen and Camera</p></li><li><p>Screen Only</p></li><li><p>Camera Only</p></li></ul><p>Next, choose the right camera and audio source from the Recording Settings option, visible in the app’s dashboard.</p><figure><img alt="Loom recorder" loading="lazy" width="394" height="449" decoding="async" data-nimg="1" class="rounded-md mx-auto" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2FVk4J6AKJiV3kWORbNcnp4%2Feba7737c06b0228c94cf71b057b737d7%2FLoom_recorder.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2FVk4J6AKJiV3kWORbNcnp4%2Feba7737c06b0228c94cf71b057b737d7%2FLoom_recorder.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2FVk4J6AKJiV3kWORbNcnp4%2Feba7737c06b0228c94cf71b057b737d7%2FLoom_recorder.png&w=828&q=75"/><figcaption class="lm-blog-headline-xs-alt text-center mt-12">Easily change your Loom video and recording settings before you start recording.</figcaption></figure><p>You can also browse some advanced options and, for example, add a countdown before the recording process starts. This gives you a moment to get prepared.</p><h3 class="text-2xl font-medium mt-48" id="step-4-start-recording-your-training-video">Step 4: Start recording your training video</h3><p>Click the “Start Recording” button. </p><p><b>Loom will let you choose what you want to record and share in your video: </b></p><ul><li><p>Record only a specific window</p></li><li><p>Record your entire screen</p></li><li><p>Record one of your browser tabs </p></li></ul><p>Finally, click on the “Share” button to record your screen, cover your topic in detail, and demonstrate features or training content.</p><figure><img alt="Loom sharing option" loading="lazy" width="598" height="542" decoding="async" data-nimg="1" class="rounded-md mx-auto" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F3FOL7SySTstq8m2IB42qr1%2F245c641d0e3d1f78f6f89062395e0465%2FLoom-sharing-option.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F3FOL7SySTstq8m2IB42qr1%2F245c641d0e3d1f78f6f89062395e0465%2FLoom-sharing-option.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F3FOL7SySTstq8m2IB42qr1%2F245c641d0e3d1f78f6f89062395e0465%2FLoom-sharing-option.png&w=1200&q=75"/><figcaption class="lm-blog-headline-xs-alt text-center mt-12">Record your tab, window, or entire screen in a couple of clicks.</figcaption></figure><p>If you’re using the Screen and Camera mode, you will see your camera view in a small bubble on the screen. Loom will record your screen, your voice, and the view from your camera as well. </p><figure><img alt="Prerecording Experience Focusing on Effects" loading="lazy" width="1100" height="619" decoding="async" data-nimg="1" class="rounded-md mx-auto" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F4EMh1NrBftJ9rvh5uku1L%2Fab20eb61bd8d5731f1b3ef6cbd3dc573%2FPrerecording_Experience_Focusing_on_Effects.png&w=1200&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F4EMh1NrBftJ9rvh5uku1L%2Fab20eb61bd8d5731f1b3ef6cbd3dc573%2FPrerecording_Experience_Focusing_on_Effects.png&w=3840&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F4EMh1NrBftJ9rvh5uku1L%2Fab20eb61bd8d5731f1b3ef6cbd3dc573%2FPrerecording_Experience_Focusing_on_Effects.png&w=3840&q=75"/><figcaption class="lm-blog-headline-xs-alt text-center mt-12">Loom screen records in the background while you provide explanations.</figcaption></figure><p>When you reach the end of your recording, click the <b>Stop</b> button. The video will save automatically to your Loom library.</p><h3 class="text-2xl font-medium mt-48" id="step-5-edit-your-loom-training-video">Step 5: Edit your Loom training video</h3><p>Loom automatically takes you to its browser-based editing tool when you finish your recording. You don’t need third-party video editing software to dial in your training video. </p><p>The editing process is as quick and easy as recording with Loom. You can cut out mistakes through the transcript, insert calls to action, add a thumbnail, and add a virtual background. Or trim out sections, split them into clips, and add clips from other Looms. </p><p>Plus, Loom’s AI-based video editing features can automatically remove filler words like “ums,” “ahs,” and pauses with a single click. </p><figure><img alt="Loom AI video editing" loading="lazy" width="1200" height="626" decoding="async" data-nimg="1" class="rounded-md mx-auto" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2FhdTfHxmi637lMX9yISTYe%2Ff595739df7755631ccb8a02ee07dde51%2FLoom-video-editing.png&w=1200&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2FhdTfHxmi637lMX9yISTYe%2Ff595739df7755631ccb8a02ee07dde51%2FLoom-video-editing.png&w=3840&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2FhdTfHxmi637lMX9yISTYe%2Ff595739df7755631ccb8a02ee07dde51%2FLoom-video-editing.png&w=3840&q=75"/><figcaption class="lm-blog-headline-xs-alt text-center mt-12">Save time with Loom’s AI-based video editing features.</figcaption></figure><p><b>Pro tip: </b>With Live Rewind, you can also start perfecting your videos <i>before</i> you stop recording. This feature allows you to rewind and re-record when you make a mistake instead of starting over. </p><h3 class="text-2xl font-medium mt-48" id="step-6-share-and-embed-your-training-video">Step 6: Share and embed your training video</h3><p>Once your training video is ready, share it with your audience instantly. Loom AI can even generate a message to your recipients for email, Slack, or other messaging platforms. You can send the link directly or embed it in your training materials.</p><figure><img alt="Loom sharing options" loading="lazy" width="1134" height="596" decoding="async" data-nimg="1" class="rounded-md mx-auto" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F75Qa2ksK1Aeug9KrRsBsWq%2Fb8ad574af422e88c8eac9f621ec3b2d3%2FLoom-sharing-options.png&w=1200&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F75Qa2ksK1Aeug9KrRsBsWq%2Fb8ad574af422e88c8eac9f621ec3b2d3%2FLoom-sharing-options.png&w=3840&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F75Qa2ksK1Aeug9KrRsBsWq%2Fb8ad574af422e88c8eac9f621ec3b2d3%2FLoom-sharing-options.png&w=3840&q=75"/><figcaption class="lm-blog-headline-xs-alt text-center mt-12">Share videos via social, embed, and more with Loom.</figcaption></figure><div class="flex flex-wrap items-center lm-blog-headline-xs-alt"><a class="BlogButton_variantPrimary__4ZdV1 BlogButton_stylePurple__WPJsZ thd-focus-thick font-medium text-sm md:text-base" href="https://www.loom.com/lp/screen-recorder-lp?utm_content=training?utm_source=blog&utm_medium=organic&utm_campaign=content">Create Training Videos for Free<span class="ml-10"><style data-emotion-css="1eflel7">.css-1eflel7{display:block;color:currentColor;}.css-1eflel7 > svg,.css-1eflel7 > img{display:block;width:calc(3 * var(--lns-unit,8px));height:calc(3 * var(--lns-unit,8px));}</style><span color="currentColor" size="3" class="css-1eflel7"><svg viewBox="0 0 24 24" fill="none"><path fill-rule="evenodd" clip-rule="evenodd" d="M5 12a1 1 0 011-1h12a1 1 0 110 2H6a1 1 0 01-1-1z" fill="currentColor"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M11.293 5.293a1 1 0 011.414 0l6 6a1 1 0 010 1.414l-6 6a1 1 0 01-1.414-1.414L16.586 12l-5.293-5.293a1 1 0 010-1.414z" fill="currentColor"></path></svg></span></span></a></div><div><h2 class="text-2xl md:text-4xl tracking-tighter font-medium text-thd-color-grey-80 mt-64 " style="scroll-margin-top:32px" id="9-benefits-of-training-videos">9 benefits of training videos </h2></div><h3 class="text-2xl font-medium mt-48" id="1-engage-viewers">1. Engage viewers </h3><p>Great training videos offer both visual and auditory elements, making them more engaging and appealing. Plus, they allow you to show real-life examples and demos to make complex ideas easier to follow. </p><h3 class="text-2xl font-medium mt-48" id="2-reduce-training-time">2. Reduce training time</h3><p>Online training videos allow learners to process information more quickly than conventional text-based materials, which means a faster training process overall. And Studocu found that e-learning, which often includes video training, can <a class="text-blurple hover:text-purple-hover cursor-pointer pb-1 underline thd-focus-thin" href="https://www.studocu.com/blog/en/e-learning-statistics" rel="noopener" target="_blank"><u>increase the viewer’s retention rate</u></a> by up to 82%. </p><h3 class="text-2xl font-medium mt-48" id="3-save-cost-and-resources">3. Save cost and resources</h3><p>Traditional training methods often require a trainer, venue, and printed materials, all of which add up. </p><p>Modern-day tools like Loom make it easy for small and mid-sized businesses to create effective training videos without significant expense. You just need a smartphone or a computer, and you’re good to go!</p><p>For example, Braze—a customer engagement platform—used Loom to <a class="text-blurple hover:text-purple-hover cursor-pointer pb-1 underline thd-focus-thin" href="https://www.loom.com/customers/braze" rel="noopener" target="_blank"><u>scale customer onboarding</u></a> at a fraction of the typical cost. </p><h3 class="text-2xl font-medium mt-48" id="4-access-your-videos-anytime-anywhere">4. Access your videos anytime, anywhere </h3><p>Online training videos offer on-demand learning, allowing your team members, clients, and partners to access them at their own pace and convenience. This is also great for <a class="text-blurple hover:text-purple-hover cursor-pointer pb-1 underline thd-focus-thin" href="https://www.loom.com/blog/cross-functional-collaboration" rel="noopener" target="_blank"><u>nurturing collaboration in cross-functional teams</u></a>. </p><p>For instance, a sales team can watch product training videos on their mobile devices before meeting with clients, ensuring they’re well-prepared and knowledgeable. </p><h3 class="text-2xl font-medium mt-48" id="5-share-videos-easily">5. Share videos easily </h3><p>With Loom, there are no bulky downloads or complicated registration processes. </p><p>Every video gets its own link, which you can set as public or private. This makes it a breeze to share and distribute videos across your team, customers, and partners. Now you have a library of answers at your fingertips.</p><figure><img alt="Loom sharing options" loading="lazy" width="1000" height="821" decoding="async" data-nimg="1" class="rounded-md mx-auto" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F5ehBJRJHB81gDDB6mtcDjl%2F4ea9d14ec67110c176e79e65eaa1050c%2FLoom-link-access.png&w=1080&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F5ehBJRJHB81gDDB6mtcDjl%2F4ea9d14ec67110c176e79e65eaa1050c%2FLoom-link-access.png&w=2048&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F5ehBJRJHB81gDDB6mtcDjl%2F4ea9d14ec67110c176e79e65eaa1050c%2FLoom-link-access.png&w=2048&q=75"/><figcaption class="lm-blog-headline-xs-alt text-center mt-12">Loom offers one-click video-sharing options.</figcaption></figure><h3 class="text-2xl font-medium mt-48" id="6-standardize-learning-experiences">6. Standardize learning experiences</h3><p>Companies can use training videos to ensure all employees receive the same high-quality training regardless of location. This consistency helps you maintain brand standards and <a class="text-blurple hover:text-purple-hover cursor-pointer pb-1 underline thd-focus-thin" href="https://www.loom.com/blog/communication-for-distributed-teams" rel="noopener" target="_blank"><u>manage communication for distributed teams</u></a>. You can even monitor who watched your video, when, and for how long.</p><h3 class="text-2xl font-medium mt-48" id="7-boost-your-brand-s-credibility">7. Boost your brand’s credibility </h3><p>When a company takes the time to create helpful, informative videos, it shows they care about their customers and employees and their success.</p><p>Public training videos that benefit customers, or expose products intuitively, can add to brand credibility and loyalty.</p><p>Take Apple, for example. The “Apple Support” YouTube channel has a whole series of how-to videos for their products. </p><figure><img alt="Apple support training videos" loading="lazy" width="1100" height="762" decoding="async" data-nimg="1" class="rounded-md mx-auto" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F72yCaXoPxXgvxWRG19ijvh%2Fa98945c383f7e6e16cd991961adf804a%2FApple-Support-training-videos.png&w=1200&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F72yCaXoPxXgvxWRG19ijvh%2Fa98945c383f7e6e16cd991961adf804a%2FApple-Support-training-videos.png&w=3840&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F72yCaXoPxXgvxWRG19ijvh%2Fa98945c383f7e6e16cd991961adf804a%2FApple-Support-training-videos.png&w=3840&q=75"/><figcaption class="lm-blog-headline-xs-alt text-center mt-12">Apple Support regularly creates training videos.</figcaption></figure><p>It’s a win-win: Their customers get the information they need, and Apple reinforces its reputation as a top-notch tech company.</p><h3 class="text-2xl font-medium mt-48" id="8-drive-organic-search-traffic">8. Drive organic search traffic</h3><p>You can climb the search engine rankings by creating engaging videos that answer searchers’ questions. This means more eyes on your website and more potential customers discovering your brand. </p><p>For example, Moz offers a series of “Whiteboard Friday” videos that break down complex SEO topics. </p><div class="loom-embed"><div class="lo-emb-vid block relative md:rounded-md overflow-hidden -mx-20 md:mx-0 pb-75%" style="--aspect-padding:75%"><iframe allowfullscreen="" class="absolute w-full h-full" frameBorder="0" loading="lazy" mozallowfullscreen="true" src="https://fast.wistia.net/embed/iframe/e3dui83iv8" webkitallowfullscreen="true"></iframe></div><div class="lm-blog-headline-xs-alt text-center mt-12"><p>Top SEO Tips for 2024 (Moz)</p></div></div><p>These videos not only provide valuable information but also help drive organic search traffic to their site.</p><h3 class="text-2xl font-medium mt-48" id="9-increase-customer-satisfaction">9. Increase customer satisfaction </h3><p>Buying a new product and then having no clue about how to use it can be frustrating. One way to help customers sidestep this issue is by creating videos on frequently asked questions. </p><p>You save on support time and costs, customer issues get resolved quickly, and customer satisfaction and brand fidelity increase.</p><div><h2 class="text-2xl md:text-4xl tracking-tighter font-medium text-thd-color-grey-80 mt-64 " style="scroll-margin-top:32px" id="when-should-you-make-a-training-video">When should you make a training video?</h2></div><p>Here are some situations where an online training video is the perfect solution:</p><ul><li><p><b>For onboarding new clients or employees. </b>Employee training videos are great for getting team members up to speed, and engaging videos can also be a positive way to start client relationships.</p></li><li><p><b>When you’re rolling out a new product or software</b>. Reduce the learning curve for your new product by breaking down the features and functionalities that are most important for end-user success. </p></li><li><p><b>When you need to ensure consistency.</b> To illustrate, a marketing team may benefit from a video walkthrough of brand guidelines and examples of the do’s and don’ts to keep all marketing materials on brand. </p></li><li><p><b>If you’re looking to scale your training efforts.</b> Instead of repeating the same training session multiple times, you can create a video once and share it with as many people as needed. This approach saves time and resources, making it a smart choice for growing businesses.</p></li><li><p><b>Building a knowledge base or library of quick how-to videos.</b> You can make videos that show everything about your platform, from setting it up for the first time to maximizing its features. </p></li><li><p><b>When you need to give quick explanations.</b> For example, if you’re an editor working with a team of writers, you might encounter a common issue in their drafts. Instead of writing lengthy emails or setting up meetings, you can record a <a class="text-blurple hover:text-purple-hover cursor-pointer pb-1 underline thd-focus-thin" href="https://www.loom.com/blog/best-practices-for-providing-feedback-via-loom" rel="noopener" target="_blank"><u>Loom video to provide feedback</u></a> or demonstrate how to fix the issue.</p></li></ul><p>Training videos are the way to go for all sorts of situations—whether it’s welcoming new clients or employees, introducing a new product, or scaling your training. </p><div><h2 class="text-2xl md:text-4xl tracking-tighter font-medium text-thd-color-grey-80 mt-64 " style="scroll-margin-top:32px" id="6-types-of-training-videos">6 types of training videos </h2></div><p>When it comes to videos meant to teach or instruct, there’s no one-size-fits-all. Different types cater to various learning needs and styles. </p><h3 class="text-2xl font-medium mt-48" id="1-how-to-training-videos">1. How-to training videos</h3><p>Tutorial videos are the bread and butter of training. They’re straightforward and practical. </p><p>Think of a video showing you how to set up a new piece of software or assemble a piece of furniture. It’s all about illustrating each step you need to follow.</p><p>For example, here’s a how-to training video that shows the steps for creating a YouTube channel:</p><div class="loom-embed"><div class="lo-emb-vid block relative md:rounded-md overflow-hidden -mx-20 md:mx-0 pb-75%" style="--aspect-padding:75%"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" class="absolute w-full h-full" frameBorder="0" src="https://www.youtube.com/embed/bVPjcLL9jGM?si=_hEhdd437bv5MEt9" webkitallowfullscreen="true"></iframe></div></div><p><b>How-to training videos are best for:</b></p><ul><li><p>Giving clear instructions </p></li><li><p>Showing how to use a product or a new feature </p></li><li><p>Teaching a specific skill </p></li><li><p>Troubleshooting with step-by-step solutions</p></li><li><p>Populating your company knowledge base with self-help how-to videos </p></li></ul><h3 class="text-2xl font-medium mt-48" id="2-explainer-videos">2. Explainer videos</h3><p>These videos break down complex concepts into bite-size, easy-to-understand pieces. The goal is to educate the viewer, often using engaging visuals, animations, and clear narration.</p><p>According to Wyzowl’s <a class="text-blurple hover:text-purple-hover cursor-pointer pb-1 underline thd-focus-thin" href="https://www.wyzowl.com/video-marketing-statistics/" rel="noopener" target="_blank"><u>video marketing statistics for 2024</u></a>, 91% of people have watched an explainer video to learn more about a product or service. This shows how widely used and accepted they are as a learning tool. </p><p><b>Explainer videos are best for: </b></p><ul><li><p>Introducing a new concept, product, or service </p></li><li><p>Simplifying complex topics</p></li><li><p>Online courses to simplify e-learning </p></li><li><p>Onboarding or training new employees or employee</p></li><li><p>Educating customers about what you offer</p></li></ul><h3 class="text-2xl font-medium mt-48" id="3-screen-capture-training-videos">3. Screen-capture training videos</h3><p>Screen-capture or screencast videos display the actual screen of the computer or device, so viewers can see exactly what they need to do. You can also narrate the process in the background to avoid confusion. </p><p>Here’s an example of a screen-capture training video that shows how to record a presentation with Loom: </p><div class="loom-embed"><div class="lo-emb-vid block relative md:rounded-md overflow-hidden -mx-20 md:mx-0 pb-75%" style="--aspect-padding:75%"><iframe allowfullscreen="" class="absolute w-full h-full" frameBorder="0" loading="lazy" mozallowfullscreen="true" src="https://www.loom.com/embed/Recording-a-presentation-with-Loom-07e5fa891322484486e1380923f080c5?sid=c58ea396-86fb-416b-b55f-e606480f1386" webkitallowfullscreen="true"></iframe></div><div class="lm-blog-headline-xs-alt text-center mt-12"><p><i>Watch Loom’s own training video on video recording best practices.</i> </p></div></div><p><b>Screen-capture training videos are best for: </b></p><ul><li><p>Showing how to use a new app or software </p></li><li><p>Demonstrating how to solve common problems or errors</p></li><li><p>Introducing new employees to the tools and systems they’ll be using</p></li></ul><h3 class="text-2xl font-medium mt-48" id="4-presentation-training-videos">4. Presentation training videos</h3><p>Presentation-style videos are especially popular for training in corporate and educational settings. These involve a presenter delivering a lecture, often using slides or visual aids. </p><p>Here’s a great example of a presentation training video: </p><div class="loom-embed"><div class="lo-emb-vid block relative md:rounded-md overflow-hidden -mx-20 md:mx-0 pb-75%" style="--aspect-padding:75%"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" class="absolute w-full h-full" frameBorder="0" src="https://www.youtube.com/embed/NYVHnJlnND8?si=5L5Dy_HJWrvjWEXb" webkitallowfullscreen="true"></iframe></div></div><p><b>Presenter-style training videos are best for: </b></p><ul><li><p>Breaking down complex concepts </p></li><li><p>Sharing statistics, research findings, or any data-centric information</p></li><li><p>Standardized training </p></li><li><p>Asynchronous learning </p></li></ul><h3 class="text-2xl font-medium mt-48" id="5-live-training-videos">5. Live training videos </h3><p><u></u><a class="text-blurple hover:text-purple-hover cursor-pointer pb-1 underline thd-focus-thin" href="https://www.loom.com/blog/instructional-video" rel="noopener" target="_blank"><u>Instructional videos</u> </a>conducted through a webinar or live broadcasting tool allow you to interact with the presenter, where you can raise questions and get immediate answers. </p><p>You can also record your live training sessions to share with stakeholders who couldn’t attend the live training. </p><p><b>Live training videos are best for: </b></p><ul><li><p>Product demonstrations, especially when you’re launching a new product </p></li><li><p>Businesses introducing new software</p></li><li><p>Sales training </p></li><li><p>Live Q&A sessions</p></li><li><p>Resolving common customer issues in real life</p></li></ul><h3 class="text-2xl font-medium mt-48" id="6-asynchronous-training-videos">6. Asynchronous training videos </h3><p>When you record asynchronously, you capture your message once and share it with as many people as you like. Everyone can watch them whenever they want, wherever they are, without having to sync up with anyone else’s schedule. </p><p>If you’re creating an employee training or onboarding video, your employees can attend training sessions on their own terms. This also paves the way for a <a class="text-blurple hover:text-purple-hover cursor-pointer pb-1 underline thd-focus-thin" href="https://www.loom.com/blog/organizational-culture" rel="noopener" target="_blank"><u>supportive organizational culture at your company</u></a>. </p><p><b>Asynchronous training videos are best for:</b></p><ul><li><p>Flexible learning schedules</p></li><li><p>Self-paced instruction</p></li><li><p>Remote or global teams</p></li><li><p>Repeated viewing and reference</p></li><li><p>Accommodating different learning styles</p></li></ul><p>Every type of training video serves a different purpose. From video tutorials to interactive live sessions, there’s a training video for every learning need. </p><div><h2 class="text-2xl md:text-4xl tracking-tighter font-medium text-thd-color-grey-80 mt-64 " style="scroll-margin-top:32px" id="what-makes-a-training-video-effective">What makes a training video effective? </h2></div><p>To resonate with your viewers and keep them hooked, your training videos should have the following qualities: </p><h3 class="text-2xl font-medium mt-48" id="brevity-is-key-short-sweet-and-to-the-point">Brevity is key: Short, sweet, and to the point</h3><p>Keeping video content succinct—ideally under five minutes—can make a huge difference in how well your message sticks. </p><p>But it doesn’t mean skipping key details, which would defeat the purpose of recording a video in the first place. The trick is to break down your main topic into smaller chunks. </p><p>For example, at Loom, we wanted to show our audience how to get started with Loom and begin recording.<b> </b></p><p>Instead of making a lengthy training video that might tire out viewers, we broke it down into smaller sections: <a class="text-blurple hover:text-purple-hover cursor-pointer pb-1 underline thd-focus-thin" href="https://support.loom.com/hc/en-us/articles/360002187698-How-to-get-started-with-the-Loom-Chrome-extension" rel="noopener" target="_blank">How to use Loom on Android, on iOS, and via the desktop app or Chrome extension</a>. </p><figure><img alt="Loom training" loading="lazy" width="1000" height="658" decoding="async" data-nimg="1" class="rounded-md mx-auto" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F1JeSoazxAIMZZflg3TaoY4%2F1854f3feb73910451d56d38cbf9046aa%2FLoom-training-video-example.png&w=1080&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F1JeSoazxAIMZZflg3TaoY4%2F1854f3feb73910451d56d38cbf9046aa%2FLoom-training-video-example.png&w=2048&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F1JeSoazxAIMZZflg3TaoY4%2F1854f3feb73910451d56d38cbf9046aa%2FLoom-training-video-example.png&w=2048&q=75"/><figcaption class="lm-blog-headline-xs-alt text-center mt-12">It’s a breeze to record Loom videos whether you’re using iOS, Android, Chrome, or the desktop app.</figcaption></figure><h3 class="text-2xl font-medium mt-48" id="accessibility-for-all-inclusive-learning">Accessibility for all-inclusive learning</h3><p>A great training video is one that anyone can learn from, regardless of their abilities. </p><p>This means including features like captions, transcripts, and audio descriptions to ensure that everyone, including those with disabilities, can access the content.</p><h3 class="text-2xl font-medium mt-48" id="clear-and-direct-step-by-step-walkthroughs">Clear and direct step-by-step walkthroughs</h3><p>A good walkthrough should guide viewers through every part of the process, so they can follow along and get things done. </p><p>Make sure you <b>show what you’re communicating—</b>use visuals to demonstrate each step. Whether it’s a screen recording, animation, or live-action, seeing something in action makes it easier to understand.</p><p>For example, Shopify has a series of short videos that give step-by-step instructions on how to set up their online stores and payments. </p><div class="loom-embed"><div class="lo-emb-vid block relative md:rounded-md overflow-hidden -mx-20 md:mx-0 pb-75%" style="--aspect-padding:75%"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" class="absolute w-full h-full" frameBorder="0" src="https://www.youtube.com/embed/Mm0aph765_g?si=m-WHBQ9XQO3zgjE9" webkitallowfullscreen="true"></iframe></div></div><p>This approach makes it easy for viewers to follow along and start building their stores right away.</p><h3 class="text-2xl font-medium mt-48" id="high-quality-visuals-and-audio">High-quality visuals and audio </h3><p>How your videos appear and sound matters—a lot. If the visuals are fuzzy or the sound is hard to hear, it might defeat the whole point of creating the video.</p><p>You don’t need fancy equipment or a pro videographer. Just follow these quick tips to create effective training videos with top-notch visuals and audio: </p><ul><li><p>Use a screen recording platform like Loom to record directly from your smartphone or desktop.</p></li><li><p>Use a tripod or steady surface to avoid shaky footage.</p></li><li><p>Find good lighting. Position yourself facing a window or use a desk lamp.</p></li><li><p>Choose a quiet spot to record.</p></li><li><p>Invest in a decent mic. You don’t need a high-end microphone, but a budget-friendly lapel mic can do wonders for your audio quality. </p></li></ul><p>That’s all you need to create professional-looking videos that engage and educate your audience—without breaking the bank. </p><div><h2 class="text-2xl md:text-4xl tracking-tighter font-medium text-thd-color-grey-80 mt-64 " style="scroll-margin-top:32px" id="7-steps-to-producing-training-videos"><b>7 Steps To Producing Training Videos</b></h2></div><p>Producing online training videos isn’t as complicated as before. But you still need to follow a well-defined process. </p><h3 class="text-2xl font-medium mt-48" id="step-1-decide-your-topic-and-goal">Step 1: Decide your topic and goal </h3><p>What’s the topic? Can you break it down into sub-topics to make the video more specific and the takeaways clearer? What’s your goal? What skill will the viewer learn by watching your video? Can you cover the topic in under five minutes? If not, can you compress it?</p><p>These questions are critical to answer before you start to make a training video because they’ll help you determine scope, video type, and other details.</p><h3 class="text-2xl font-medium mt-48" id="step-2-choose-your-video-format">Step 2: Choose your video format</h3><p>Next, choose a video format. Whichever format you choose, it should align with the goal of your video content, so it has the best chance of resonating with your audience. </p><p>For example, screencasts are usually best for product tutorials. Animated whiteboards are ideal for explaining processes. And talking head videos are more suited to elaborating internal team procedures and operations. </p><h3 class="text-2xl font-medium mt-48" id="step-3-create-a-storyboard">Step 3: Create a storyboard</h3><p>A storyboard is simply a timeline of events in a video that represents the content’s flow. Think of it as an outline of the progression of your video.</p><p>To illustrate, you could kick off a training video with a talking head introduction for the first 15 seconds. Then, you could switch to screencast mode for two minutes while you explain how a product feature works, followed by a 30-second conclusion.</p><p>This is a basic timeline, but you can create something more sophisticated based on your content’s length and complexity.</p><h3 class="text-2xl font-medium mt-48" id="step-4-write-the-script">Step 4: Write the script</h3><p>A training video script differs from scripts for advertisements or explainer videos. How so? If you’re recording some quick guidance for your colleagues or employees, you don’t need to write every word you plan to say. The main points should cut it and you can talk naturally in between. </p><p>But if your video is for customers and will be shared on your website or social media platforms, you need a script. You can still divert from it when you’re in the flow, but it’ll be available to keep you on track when you need it.</p><h3 class="text-2xl font-medium mt-48" id="step-5-produce-the-video">Step 5: Produce the video</h3><p>Your training video’s production process depends on its type, format, and goal. </p><p>If it’s a screencast or camera + screen video, you can record it using Loom. But if you’re doing an animated training video or a talking head presentation, you’ll need to arrange proper lighting, cameras, and surroundings before shooting your content.</p><p>Irrespective of your chosen format, get a proper recording mic to ensure your voice is audible and free of noise.</p><h3 class="text-2xl font-medium mt-48" id="step-6-edit-the-video">Step 6: Edit the video</h3><p>Trim your video, remove any unwanted frames, add annotations, insert overlays, or include CTAs during the editing process. </p><h3 class="text-2xl font-medium mt-48" id="step-7-share-the-video">Step 7: Share the video</h3><p>When you’re ready to share your training video, save it to a cloud platform where everyone can access it. For screencast videos, Loom is the best option since it provides you user access rights to determine who can watch your content.</p><p>YouTube is another reliable video hosting platform. You can either give public access or create unlisted videos only your team members can watch. </p><div><h2 class="text-2xl md:text-4xl tracking-tighter font-medium text-thd-color-grey-80 mt-64 " style="scroll-margin-top:32px" id="top-4-platforms-for-training-videos">Top 4 platforms for training videos </h2></div><p>Each of these platforms offers unique features and benefits:</p><figure><img alt="Loom Homepage" loading="lazy" width="1000" height="612" decoding="async" data-nimg="1" class="rounded-md mx-auto" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F6cxNlMsWkhqwLLuBUigjHH%2F341d6582921c1da66318e80227cade53%2FLoom-cover-image.png&w=1080&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F6cxNlMsWkhqwLLuBUigjHH%2F341d6582921c1da66318e80227cade53%2FLoom-cover-image.png&w=2048&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F6cxNlMsWkhqwLLuBUigjHH%2F341d6582921c1da66318e80227cade53%2FLoom-cover-image.png&w=2048&q=75"/><figcaption class="lm-blog-headline-xs-alt text-center mt-12">Loom homepage</figcaption></figure><p><a class="text-blurple hover:text-purple-hover cursor-pointer pb-1 underline thd-focus-thin" href="https://www.loom.com/" rel="noopener" target="_blank"><u>Loom</u></a> is a cost-friendly and easy-to-use tool to create, share, and distribute your videos across multiple devices and platforms. It’s a favorite among small to medium-sized businesses. </p><p>Plus, it’s one of the <a class="text-blurple hover:text-purple-hover cursor-pointer pb-1 underline thd-focus-thin" href="https://www.loom.com/blog/5-best-screen-recorder-tools" rel="noopener" target="_blank"><u>best screen recorder platforms</u></a> on the market, allowing you to capture your desktop and mobile screen with a single click. Generate a shareable link that allows viewers to access your video content at their convenience. </p><p>Viewers can also react with emojis and comments or even create their own Loom videos in response. </p><p><b>Other key features include: </b></p><ul><li><p><b>Screen recording: </b>Capture your screen while simultaneously recording video from your webcam.</p></li><li><p><b>Instant sharing:</b> Quickly share training videos with a link, making it easy for your team or customers to access the content.</p></li><li><p><b>Interactive elements:</b> Add call-to-action buttons or questions to engage your audience and gather feedback.</p></li><li><p><b>AI-based editing tools:</b> Trim your videos, add custom thumbnails, and use AI tools to remove filler words. </p></li><li><p><b>Integration: </b>Streamline your workflow by syncing with tools like Slack, Gmail, and Asana.</p></li></ul><p><br/><b>Pricing: </b>The free plan allows up to 25 videos per person, with a runtime of up to 5 minutes per video. The paid plans start at $12.50 per creator/month (billed annually). </p><div class="flex flex-wrap items-center lm-blog-headline-xs-alt"><a class="BlogButton_variantPrimary__4ZdV1 BlogButton_stylePurple__WPJsZ thd-focus-thick font-medium text-sm md:text-base" href="https://www.loom.com/lp/screen-recorder-lp?utm_content=training?utm_source=blog&utm_medium=organic&utm_campaign=content">Create Training Videos for Free<span class="ml-10"><style data-emotion-css="1eflel7">.css-1eflel7{display:block;color:currentColor;}.css-1eflel7 > svg,.css-1eflel7 > img{display:block;width:calc(3 * var(--lns-unit,8px));height:calc(3 * var(--lns-unit,8px));}</style><span color="currentColor" size="3" class="css-1eflel7"><svg viewBox="0 0 24 24" fill="none"><path fill-rule="evenodd" clip-rule="evenodd" d="M5 12a1 1 0 011-1h12a1 1 0 110 2H6a1 1 0 01-1-1z" fill="currentColor"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M11.293 5.293a1 1 0 011.414 0l6 6a1 1 0 010 1.414l-6 6a1 1 0 01-1.414-1.414L16.586 12l-5.293-5.293a1 1 0 010-1.414z" fill="currentColor"></path></svg></span></span></a></div><h3 class="text-2xl font-medium mt-48" id="2-clickup">2. ClickUp </h3><figure><img alt="clickup" loading="lazy" width="674" height="475" decoding="async" data-nimg="1" class="rounded-md mx-auto" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F5aHMTN8GwxpdwiGPopTy4G%2Fead370fc3293e2b3632d7ff1bd30101c%2Fclickup.png&w=750&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F5aHMTN8GwxpdwiGPopTy4G%2Fead370fc3293e2b3632d7ff1bd30101c%2Fclickup.png&w=1920&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F5aHMTN8GwxpdwiGPopTy4G%2Fead370fc3293e2b3632d7ff1bd30101c%2Fclickup.png&w=1920&q=75"/><figcaption class="lm-blog-headline-xs-alt text-center mt-12">Source: Clickup</figcaption></figure><p>ClickUp is a popular project management and productivity tool that also offers screen-recording features to create, host, and manage various types of videos. You can save your recording and send it to stakeholders later with a public link. </p><p>That said, it isn’t a full-fledged training video platform, so you won’t find more advanced features like video editing or interactive elements. </p><p><b>Other key features include: </b></p><ul><li><p>Unlimited screen recording without any time limit</p></li><li><p>The ability to assign tasks with descriptions directly from your recording </p></li><li><p>Browser-playable links, eliminating the need for downloads</p></li></ul><p><b>Pricing: </b>There’s a free plan for 100MB storage. Paid plans start at $7 per member/month (billed annually).</p><h3 class="text-2xl font-medium mt-48" id="3-vimeo">3. Vimeo </h3><figure><img alt="Vimeo screen recorder" loading="lazy" width="1000" height="636" decoding="async" data-nimg="1" class="rounded-md mx-auto" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F50S8xrLpB2uyNuuPsgZrid%2Fa64f16b22669dab90b45017beea601fb%2FVimeo-screen-recorder-tool.png&w=1080&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F50S8xrLpB2uyNuuPsgZrid%2Fa64f16b22669dab90b45017beea601fb%2FVimeo-screen-recorder-tool.png&w=2048&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F50S8xrLpB2uyNuuPsgZrid%2Fa64f16b22669dab90b45017beea601fb%2FVimeo-screen-recorder-tool.png&w=2048&q=75"/><figcaption class="lm-blog-headline-xs-alt text-center mt-12">Record yourself, your screen, or both with Vimeo. </figcaption></figure><p>Vimeo is a video hosting and sharing platform popular among mid-market businesses and educators. It’s especially known for its professional-grade video tools, customizable video player, and support for ultra-high resolutions (up to 8K).</p><p>You can also add interactive elements, including clickable CTAs, live chat, and quizzes, to enhance learning. Once you’re done recording, give your content a final polish with Vimeo’s editing features. </p><p><b>Other key features include:</b></p><ul><li><p>AI script generator and video editing tools </p></li><li><p>Built-in teleprompter for a smooth delivery while recording and to <a class="text-blurple hover:text-purple-hover cursor-pointer pb-1 underline thd-focus-thin" href="https://www.loom.com/blog/communication-skills" rel="noopener" target="_blank"><u>hone your communication</u></a></p></li><li><p>Record through your desktop as well as the iOS Vimeo app </p></li></ul><p><b>Pricing: </b>There’s a freemium plan that offers 1GB of storage. Paid plans start at $12 per month when billed annually.</p><h3 class="text-2xl font-medium mt-48" id="4-screenrec">4. ScreenRec</h3><figure><img alt="ScreenRec" loading="lazy" width="649" height="362" decoding="async" data-nimg="1" class="rounded-md mx-auto" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2FdXGDUXBbCXP8WmL0kW81U%2F5ccf62a1169423b6d0c853117729bb86%2FScreenRec.png&w=750&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2FdXGDUXBbCXP8WmL0kW81U%2F5ccf62a1169423b6d0c853117729bb86%2FScreenRec.png&w=1920&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2FdXGDUXBbCXP8WmL0kW81U%2F5ccf62a1169423b6d0c853117729bb86%2FScreenRec.png&w=1920&q=75"/><figcaption class="lm-blog-headline-xs-alt text-center mt-12">ScreenRec’s video annotation feature</figcaption></figure><p>ScreenRec is a training video software tool that helps you create instant video messages and take screenshots. It works on Mac, Windows, and Linux devices.</p><p>Unlike some other free screen recorders, ScreenRec doesn’t add watermarks to your videos, and there are no time restrictions.</p><p><b>ScreenRec’s other key features include: </b></p><ul><li><p>Instantly shareable links</p></li><li><p>The ability to annotate screenshots </p></li><li><p>Complete privacy with content encryption </p></li><li><p>Content library management using tags </p></li></ul><p><b>Pricing:</b> There’s a freemium plan for up to 2GB of cloud storage. Paid plans start at $4.99/person/month (billed annually).</p><div><h2 class="text-2xl md:text-4xl tracking-tighter font-medium text-thd-color-grey-80 mt-64 " style="scroll-margin-top:32px" id="use-loom-to-make-your-next-training-video">Use Loom to make your next training video </h2></div><p>Creating an effective training video doesn’t have to be taxing. With video editing software tools like Loom, you can quickly produce world-class training content that educates and engages your teams and clients. </p><p>Create professional training videos that your audiences love. </p><div class="flex flex-wrap items-center lm-blog-headline-xs-alt"><a class="BlogButton_variantPrimary__4ZdV1 BlogButton_stylePurple__WPJsZ thd-focus-thick font-medium text-sm md:text-base" href="https://www.loom.com/lp/screen-recorder-lp?utm_content=training?utm_source=blog&utm_medium=organic&utm_campaign=content">Create Training Videos for Free<span class="ml-10"><style data-emotion-css="1eflel7">.css-1eflel7{display:block;color:currentColor;}.css-1eflel7 > svg,.css-1eflel7 > img{display:block;width:calc(3 * var(--lns-unit,8px));height:calc(3 * var(--lns-unit,8px));}</style><span color="currentColor" size="3" class="css-1eflel7"><svg viewBox="0 0 24 24" fill="none"><path fill-rule="evenodd" clip-rule="evenodd" d="M5 12a1 1 0 011-1h12a1 1 0 110 2H6a1 1 0 01-1-1z" fill="currentColor"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M11.293 5.293a1 1 0 011.414 0l6 6a1 1 0 010 1.414l-6 6a1 1 0 01-1.414-1.414L16.586 12l-5.293-5.293a1 1 0 010-1.414z" fill="currentColor"></path></svg></span></span></a></div><p></p></div><div class="flex flex-wrap"><div class="w-full lg:w-1/2"><a class="thd-focus-thick thd-focus-thick-current-color rounded-sm inline-flex items-center" href="/blog/authors/jeong-lee"><img alt="Jeong Lee headshot" loading="lazy" width="48" height="48" decoding="async" data-nimg="1" class="hidden md:block rounded-full mr-8 object-cover flex-shrink-0 h-48 w-48" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F3lJSMOWUxaCpdq1tX0gBC6%2Fac7b293117dbad810575dbd52b2c2ced%2FJeong.png&w=48&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F3lJSMOWUxaCpdq1tX0gBC6%2Fac7b293117dbad810575dbd52b2c2ced%2FJeong.png&w=96&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F3lJSMOWUxaCpdq1tX0gBC6%2Fac7b293117dbad810575dbd52b2c2ced%2FJeong.png&w=96&q=75"/><div class="max-w-xs"><p class="lm-blog-headline-xxs text-thd-color-violet-90">Jeong Lee</p><p class="lm-blog-headline-xxs-alt font-normal text-thd-color-violet-70">Senior Marketing Manager at Loom</p></div></a></div></div></div></div></div></section></div><section class="bg-thd-color-violet-90 pt-[70px] pb-[15px] lg:pb-[55px] lg:pt-[110px]"><div class="max-w-[1440px] px-20 md:px-[35px] lg:px-[70px] mx-auto"><h2 class="text-thd-color-violet-10 text-3xl md:text-4xl tracking-tighter font-medium mb-[55px] text-center">Related articles</h2><div class="columns-1 sm:columns-2 lg:columns-3 gap-24 mb-[55px] -mt-12"><a class="block h-auto break-inside-avoid-column py-12 group blog-card" href="/blog/how-to-make-remote-onboarding-personal-and-scalable"><div class="h-full rounded-md bg-thd-color-green-10 p-24 duration-200 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src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F12yrSiibmN6BcuEIpoq62y%2F142d61e66276bc7575d144f73215a1f7%2FPete_1_.jpg&w=96&q=75"/><div class="max-w-xs"><p class="lm-blog-headline-xxs text-thd-color-green-90">Pete Prowitt</p><p class="lm-blog-headline-xxs-alt font-normal text-thd-color-green-70">Former Director of Sales</p></div></div></div></div></a></div></div></section><aside class="bg-thd-color-violet-100 relative"><div class="md:absolute right-0 top-0 bottom-0 w-full md:w-5/12 h-full md:flex justify-end bg-thd-color-violet-90"></div><div class="max-w-[1440px] px-20 md:px-[35px] lg:px-[70px] mx-auto"><div class="mx-auto scroll-my-[72px] md:scroll-my-[90px] relative flex flex-wrap justify-between items-center" id="thereplay"><div class=" w-full md:w-7/12"><div class="py-[55px]"><h2 class="text-4xl lg:text-6xl font-medium tracking-tighter mb-24 text-white">Subscribe to Loom’s Newsletter — the Replay.</h2><p class="lg:thd-body-md mb-24 text-white">Opt-in to 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All Rights Reserved.</small></div></div></div></footer></div></div><script id="__NEXT_DATA__" type="application/json" crossorigin="">{"props":{"pageProps":{"entry":{"title":"How To Create Engaging Training Videos","slug":"training-videos","publishDate":"2024-04-03T10:00:00.000-07:00","seoDescription":"Discover how to create engaging training videos using Loom. Save time, reduce costs, and enhance team communication with these expert tips.","introLoom":null,"featuredImage":{"url":"https://images.ctfassets.net/m1px4cv57vle/4tRJyc35Qwls1I8STY5MnD/63679d38f79f288b85f900d14e4b0bc7/How_To_Create_Engaging_Training_Videos.jpg","width":1844,"height":1200},"seoImage":{"url":"https://images.ctfassets.net/m1px4cv57vle/7iKgP8rmXSbb48vyh9zdyk/ec60d6586a70a11121140f79fd61dd0a/Loom_Spot_ModernWork.png"},"taxonomies":{"items":[{"title":"Collaboration","slug":"collaboration","isCategory":true},{"title":"Training","slug":"training","isCategory":false}]},"content":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Training videos can be hard to make, and harder to watch when you don’t have the right resources. Loom flips the script. Now it’s easier than ever to make entertaining, impactful instructional videos.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Learn how to create memorable training videos, what content to feature, where to share your videos, and how to keep your teams continuously informed. Let’s dive in. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"What is a training video? ","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Training videos are powerful educational tools designed to convey complex information in an engaging and digestible format.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Let’s say you just launched a new software platform and have to explain to a team how to use it. Sure, you could direct them to a manual or a knowledge base. But is that the best way?","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Why tell your team how to do something when you can show them instead? That’s where training videos come in since they can accomplish more than written manuals in far less time. Take Loom’s own explanation of how to use the platform, for example. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"sys":{"id":"5JVcX635L2xeibSWfzUpxz","type":"Link","linkType":"Entry"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"This video does the job of a lengthy written manual in about six minutes—even fewer if you ramp up the playback speed! ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Create a training video in 3.5 minutes","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Videos are useful for every type of training program, from employee onboarding to product demos to day-to-day knowledge sharing. But training in itself can be expensive. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"According to research.com, 100,000+ businesses in the U.S. spend ","nodeType":"text"},{"data":{"uri":"https://research.com/education/video-training-statistics"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"$1,286 on training ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"},{"type":"italic"}],"value":"per learner","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" each year. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The good news? Creating training videos is costly only if you use the wrong tools. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Loom—an online ","nodeType":"text"},{"data":{"uri":"https://www.loom.com/screen-recorder"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"screen recording","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" tool with advanced video capturing, editing, and storage options—can help you create them at a fraction of the cost. Here’s how to get started.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"sys":{"id":"6O4Kdhc29MPlCJhG8Q6kSq","type":"Link","linkType":"Asset"}}},"content":[],"nodeType":"embedded-asset-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Step 1: Sign up for a free account","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Loom lets you record up to 25 videos per person for free, so you don’t have to commit to a paid plan before trying it. To begin, head to ","nodeType":"text"},{"data":{"uri":"https://www.loom.com/"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"Loom.com","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" and sign up for a free account. 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