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fl-row-bg-color fl-node-63e11b90c30b6 fl-row-default-height fl-row-align-center" data-node="63e11b90c30b6"> <div class="fl-row-content-wrap"> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-63e11b90c30b1" data-node="63e11b90c30b1"> <div class="fl-col fl-node-63e11b90c30b3 fl-col-bg-color" data-node="63e11b90c30b3"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-heading fl-node-63e11b90c30b5" data-node="63e11b90c30b5"> <div class="fl-module-content fl-node-content"> <h1 class="fl-heading"> <span class="fl-heading-text">ENTER THE AWARDS</span> </h1> </div> </div> </div> </div> </div> </div> </div> </div> <div class="fl-row fl-row-fixed-width fl-row-bg-none fl-node-5d09f48d14e7e fl-row-default-height fl-row-align-center call-for-entries" data-node="5d09f48d14e7e"> <div class="fl-row-content-wrap"> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-61bc8e4831f2e" data-node="61bc8e4831f2e"> <div class="fl-col fl-node-61bc8e4832014 fl-col-bg-color" data-node="61bc8e4832014"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-heading fl-node-841l6wu93gad" data-node="841l6wu93gad"> <div class="fl-module-content fl-node-content"> <h2 class="fl-heading"> <span class="fl-heading-text">THE 2024 EFFIE SEASON IS HERE!</span> </h2> </div> </div> <div class="fl-module fl-module-accordion fl-node-6246d2dc6f260" data-node="6246d2dc6f260"> <div class="fl-module-content fl-node-content"> <div class="fl-accordion fl-accordion-medium fl-accordion-collapse"> <div class="fl-accordion-item "> <div class="fl-accordion-button" id="fl-accordion-6246d2dc6f260-tab-0" aria-controls="fl-accordion-6246d2dc6f260-panel-0" tabindex="0"> <a href="#" id="fl-accordion-6246d2dc6f260-label-0" class="fl-accordion-button-label" tabindex="0" aria-controls="fl-accordion-6246d2dc6f260-panel-0">Eligibility</a> <a href="#" id="fl-accordion-6246d2dc6f260-icon-0" class="fl-accordion-button-icon" tabindex="-1"><i class="fl-accordion-button-icon fl-accordion-button-icon-right fas fa-plus"><span class="sr-only">Expand</span></i></a> </div> <div class="fl-accordion-content fl-clearfix" id="fl-accordion-6246d2dc6f260-panel-0" aria-labelledby="fl-accordion-6246d2dc6f260-tab-0" aria-hidden="true"> <p>Any and all marketing efforts, whether full campaigns or targeted, contributing efforts within a campaign are eligible to enter the competition. You may submit any combination of mediums that demonstrate how you tackled your objectives.</p> <p><strong>You can enter in three different tracks:</strong><br /> -<strong>Multi-Market</strong>: for all campaigns that ran in at least two countries in Europe between 1 January 2023 and 31 March 2024.<br /> -<strong>Positive Change</strong>: for all campaigns that ran in a single country in Europe between 1 January 2023 and 31 March 2024.<br /> -<strong>Best of Europe</strong>: for campaigns that won Gold/Grand Effie in a 2023 national Effie programme.*</p> <p>Check the list of all <a href="https://www.effie-europe.com/wp-content/uploads/2023/09/list-of-countries.pdf">eligible countries</a>. The work and results entered must fall within this eligibility period. Elements of the work may have been introduced earlier and may have continued after the eligibility period, but your case must be based on data relative to the qualifying time.</p> <p>It is allowed to include data prior to the eligibility period for context.\</p> <p><b>Results that illustrate the effectiveness of the case can be collected outside of the eligibility period but must be tied directly to the marketing activity within the eligibility time frame. </b>Results directly tied to work are eligible throughout the entry season (no date cut-off).</p> <p>*No Effie programme in your country? You can still enter this track if your effort ran in a single country in Europe at any point between 1 January 2023 and 31 March 2024.</p> </div> </div> <div class="fl-accordion-item "> <div class="fl-accordion-button" id="fl-accordion-6246d2dc6f260-tab-1" aria-controls="fl-accordion-6246d2dc6f260-panel-1" tabindex="0"> <a href="#" id="fl-accordion-6246d2dc6f260-label-1" class="fl-accordion-button-label" tabindex="0" aria-controls="fl-accordion-6246d2dc6f260-panel-1">Deadlines & Fees</a> <a href="#" id="fl-accordion-6246d2dc6f260-icon-1" class="fl-accordion-button-icon" tabindex="-1"><i class="fl-accordion-button-icon fl-accordion-button-icon-right fas fa-plus"><span class="sr-only">Expand</span></i></a> </div> <div class="fl-accordion-content fl-clearfix" id="fl-accordion-6246d2dc6f260-panel-1" aria-labelledby="fl-accordion-6246d2dc6f260-tab-1" aria-hidden="true"> <p><strong>MULTI-MARKET CATEGORIES / POSITIVE CHANGE EFFIES</strong><br /> EACA members / non-members</p> <p>1st deadline (31 July): €995/€1895<br /> 2nd deadline (18 August): €1425 / €2245<br /> 3rd deadline (31 August): €1525 / €2345<br /> 4th deadline FINAL (13 September): €1625/€2495</p> <p>NOTE: Entries in the positive change - non profit categories receive a 50% discount on entry fees. This discount is automatically applied when you select that you are entering work for a non-profit brand.</p> <p>All EACA's members and member associations are listed on <a href="https://eaca.eu/about-us/members/">EACA's website</a>.</p> <p><strong>BEST OF EUROPE</strong></p> <p>1st deadline (31 July): €795<br /> 2nd deadline (18 August): €1025<br /> 3rd deadline (31 August): €1125<br /> 4th deadline FINAL (13 September): €1225</p> <p>NOTE: For Best of Europe entries from countries without an Effie programme (non-Effie winners), fees for multi-market categories apply.</p> </div> </div> <div class="fl-accordion-item "> <div class="fl-accordion-button" id="fl-accordion-6246d2dc6f260-tab-2" aria-controls="fl-accordion-6246d2dc6f260-panel-2" tabindex="0"> <a href="#" id="fl-accordion-6246d2dc6f260-label-2" class="fl-accordion-button-label" tabindex="0" aria-controls="fl-accordion-6246d2dc6f260-panel-2">Key Dates</a> <a href="#" id="fl-accordion-6246d2dc6f260-icon-2" class="fl-accordion-button-icon" tabindex="-1"><i class="fl-accordion-button-icon fl-accordion-button-icon-right fas fa-plus"><span class="sr-only">Expand</span></i></a> </div> <div class="fl-accordion-content fl-clearfix" id="fl-accordion-6246d2dc6f260-panel-2" aria-labelledby="fl-accordion-6246d2dc6f260-tab-2" aria-hidden="true"> <p><strong>ENTRY DEADLINES</strong></p> <p>Call for Entries: 05 June - 13 September 2024<br /> 1st deadline: 31 July<br /> 2nd deadline: 18 August<br /> 3rd deadline: 31 August<br /> 4th deadline FINAL: 13 September</p> <p><strong>JUDGING SESSIONS TIMELINE</strong></p> <p><strong>Multi-Market Categories/Positive Change</strong><br /> Round 1 judging: 20 September- 4 October<br /> Round 2 judging: Week of the 21st October</p> <p><strong>Best of Europe</strong>:<br /> Round 1 judging: 20 September- 4 October<br /> Round 2 judging: Week of the 21st October</p> <p><strong>Finalists announcement</strong>: October</p> <p><strong>Grand Jury</strong>: 11 December<br /> <strong>Effie Forum & Awards Gala</strong>: 11 December</p> </div> </div> <div class="fl-accordion-item "> <div class="fl-accordion-button" id="fl-accordion-6246d2dc6f260-tab-3" aria-controls="fl-accordion-6246d2dc6f260-panel-3" tabindex="0"> <a href="#" id="fl-accordion-6246d2dc6f260-label-3" class="fl-accordion-button-label" tabindex="0" aria-controls="fl-accordion-6246d2dc6f260-panel-3">What you need to prepare/Entry Materials</a> <a href="#" id="fl-accordion-6246d2dc6f260-icon-3" class="fl-accordion-button-icon" tabindex="-1"><i class="fl-accordion-button-icon fl-accordion-button-icon-right fas fa-plus"><span class="sr-only">Expand</span></i></a> </div> <div class="fl-accordion-content fl-clearfix" id="fl-accordion-6246d2dc6f260-panel-3" aria-labelledby="fl-accordion-6246d2dc6f260-tab-3" aria-hidden="true"> <p>Review the <a href="https://www.effie-europe.com/call-for-entries/entry-materials/">Entry Materials</a> to understand entry requirements, rules and important tips on crafting an effective entry.</p> <p>Once you are ready, go ahead and fill in the form on the <a href="https://effie-europe.acclaimworks.com/">platform</a>! Good luck!</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="fl-row fl-row-full-width fl-row-bg-color fl-node-63e11b5e53f24 fl-row-default-height fl-row-align-center call-for-entries" data-node="63e11b5e53f24"> <div class="fl-row-content-wrap"> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-63e11b5e53f11" data-node="63e11b5e53f11"> <div class="fl-col fl-node-63e11b5e53f14 fl-col-bg-color fl-col-has-cols" data-node="63e11b5e53f14"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-heading fl-node-63e11b5e53f17" data-node="63e11b5e53f17"> <div class="fl-module-content fl-node-content"> <h2 class="fl-heading"> <span class="fl-heading-text">3 tracks to choose from. Enter your ideas that worked in:</span> </h2> </div> </div> <div class="fl-col-group fl-node-63e11b5e53f16 fl-col-group-nested fl-col-group-equal-height fl-col-group-align-center" data-node="63e11b5e53f16"> <div class="fl-col fl-node-63e11b5e53f18 fl-col-bg-color fl-col-small" data-node="63e11b5e53f18"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-icon fl-node-63e11b5e53f1c" data-node="63e11b5e53f1c"> <div class="fl-module-content fl-node-content"> <div class="fl-icon-wrap"> <span class="fl-icon"> <a href="https://effie-europe.com/call-for-entries/categories/" target="_self" tabindex="-1" aria-hidden="true" aria-labelledby="fl-icon-text-63e11b5e53f1c"> <i class="fas fa-globe-europe" aria-hidden="true"></i> </a> </span> <div id="fl-icon-text-63e11b5e53f1c" class="fl-icon-text"> <a href="https://effie-europe.com/call-for-entries/categories/" target="_self" class="fl-icon-text-link fl-icon-text-wrap"> </p> </a> </div> </div> </div> </div> <div class="fl-module fl-module-heading fl-node-63e11b5e53f1b" data-node="63e11b5e53f1b"> <div class="fl-module-content fl-node-content"> <h3 class="fl-heading"> <a href="https://effie-europe.com/call-for-entries/categories/" title="MULTI-MARKET CATEGORIES" target="_blank" rel="noopener" > <span class="fl-heading-text">MULTI-MARKET CATEGORIES</span> </a> </h3> </div> </div> <div class="fl-module fl-module-rich-text fl-node-63e11b5e53f1d" data-node="63e11b5e53f1d"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p>Your campaign run in two or more European countries?<br /> That's your track.</p> </div> </div> </div> </div> </div> <div class="fl-col fl-node-63e11b5e53f19 fl-col-bg-color fl-col-small" data-node="63e11b5e53f19"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-icon fl-node-63e11b5e53f1f" data-node="63e11b5e53f1f"> <div class="fl-module-content fl-node-content"> <div class="fl-icon-wrap"> <span class="fl-icon"> <a href="https://www.effie-europe.com/call-for-entries/positive-change-effies/" target="_self" tabindex="-1" aria-hidden="true" aria-labelledby="fl-icon-text-63e11b5e53f1f"> <i class="fas fa-hand-holding-heart" aria-hidden="true"></i> </a> </span> <div id="fl-icon-text-63e11b5e53f1f" class="fl-icon-text"> <a href="https://www.effie-europe.com/call-for-entries/positive-change-effies/" target="_self" class="fl-icon-text-link fl-icon-text-wrap"> <p></p> </a> </div> </div> </div> </div> <div class="fl-module fl-module-heading fl-node-63e11b5e53f1e" data-node="63e11b5e53f1e"> <div class="fl-module-content fl-node-content"> <h3 class="fl-heading"> <a href="https://www.effie-europe.com/call-for-entries/positive-change-effies/" title="POSITIVE CHANGE SINGLE MARKET" target="_blank" rel="noopener" > <span class="fl-heading-text">POSITIVE CHANGE SINGLE MARKET</span> </a> </h3> </div> </div> <div class="fl-module fl-module-rich-text fl-node-63e11b5e53f20" data-node="63e11b5e53f20"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p>Your campaign run in one country and is promoting the greater good?<br /> That's your track.</p> </div> </div> </div> </div> </div> <div class="fl-col fl-node-63e11b5e53f1a fl-col-bg-color fl-col-small" data-node="63e11b5e53f1a"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-icon fl-node-63e11b5e53f22" data-node="63e11b5e53f22"> <div class="fl-module-content fl-node-content"> <div class="fl-icon-wrap"> <span class="fl-icon"> <a href="https://www.effie-europe.com/call-for-entries/positive-change-effies/" target="_self" tabindex="-1" aria-hidden="true" aria-labelledby="fl-icon-text-63e11b5e53f22"> <i class="fas fa-trophy" aria-hidden="true"></i> </a> </span> <div id="fl-icon-text-63e11b5e53f22" class="fl-icon-text"> <a href="https://www.effie-europe.com/call-for-entries/positive-change-effies/" target="_self" class="fl-icon-text-link fl-icon-text-wrap"> </p> </a> </div> </div> </div> </div> <div class="fl-module fl-module-heading fl-node-63e11b5e53f21" data-node="63e11b5e53f21"> <div class="fl-module-content fl-node-content"> <h3 class="fl-heading"> <a href="https://effie-europe.com/call-for-entries/best-of-europe/" title="BEST OF EUROPE CHAMPIONS LEAGUE" target="_blank" rel="noopener" > <span class="fl-heading-text">BEST OF EUROPE CHAMPIONS LEAGUE</span> </a> </h3> </div> </div> <div class="fl-module fl-module-rich-text fl-node-63e11b5e53f23" data-node="63e11b5e53f23"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p>Your campaign won a Gold/Grand Effie in a local Effie competition in 2023?<br /> That's your track.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="fl-row fl-row-full-width fl-row-bg-color fl-node-6246fbf5d7d96 fl-row-default-height fl-row-align-center" data-node="6246fbf5d7d96"> <div class="fl-row-content-wrap"> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-6246fbf5d7d8e" data-node="6246fbf5d7d8e"> <div class="fl-col fl-node-6246fbf5d7d92 fl-col-bg-color fl-col-small" data-node="6246fbf5d7d92"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-heading fl-node-6246fbf5d7d94" data-node="6246fbf5d7d94"> <div class="fl-module-content fl-node-content"> <h1 class="fl-heading"> <span class="fl-heading-text">Why Enter Effie Europe? </span> </h1> </div> </div> </div> </div> <div class="fl-col fl-node-6246fbf5d7d93 fl-col-bg-color" data-node="6246fbf5d7d93"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-rich-text fl-node-6246fbf5d7d95" data-node="6246fbf5d7d95"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p><strong><img decoding="async" class="alignnone size-full wp-image-19" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2024%2024'%3E%3C/svg%3E" alt="" width="24" height="24" data-lazy-src="https://effie-europe.com/wp-content/uploads/2019/04/effie-icon-24.png" /><noscript><img decoding="async" class="alignnone size-full wp-image-19" src="https://effie-europe.com/wp-content/uploads/2019/04/effie-icon-24.png" alt="" width="24" height="24" /></noscript> We're more than an awards show</strong><br /> The Effie Awards Europe are known by advertisers and agencies in Europe as the pre-eminent award in the industry.</p> <p><strong><img decoding="async" class="alignnone size-full wp-image-19" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2024%2024'%3E%3C/svg%3E" alt="" width="24" height="24" data-lazy-src="https://effie-europe.com/wp-content/uploads/2019/04/effie-icon-24.png" /><noscript><img decoding="async" class="alignnone size-full wp-image-19" src="https://effie-europe.com/wp-content/uploads/2019/04/effie-icon-24.png" alt="" width="24" height="24" /></noscript> It's not just about advertising</strong><br /> We see advertising as a subset within marketing. We celebrate marketing effectiveness, a domain that includes but isn’t limited to advertising.</p> <p><strong><img decoding="async" class="alignnone size-full wp-image-19" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2024%2024'%3E%3C/svg%3E" alt="" width="24" height="24" data-lazy-src="https://effie-europe.com/wp-content/uploads/2019/04/effie-icon-24.png" /><noscript><img decoding="async" class="alignnone size-full wp-image-19" src="https://effie-europe.com/wp-content/uploads/2019/04/effie-icon-24.png" alt="" width="24" height="24" /></noscript> We recognise all forms of marketing effectiveness</strong><br /> Whether full campaigns or unique efforts within a campaign, we recognise all forms of marketing that contribute to a brand’s success. Entries can be one or any combination of media or be for efforts where media did not play a role (e.g. loyalty program change, product innovation, customer experience, etc.) — any examples of work that demonstrate how a brand effectively tackled its objectives through their marketing programs.</p> <p><strong><img decoding="async" class="alignnone size-full wp-image-19" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2024%2024'%3E%3C/svg%3E" alt="" width="24" height="24" data-lazy-src="https://effie-europe.com/wp-content/uploads/2019/04/effie-icon-24.png" /><noscript><img decoding="async" class="alignnone size-full wp-image-19" src="https://effie-europe.com/wp-content/uploads/2019/04/effie-icon-24.png" alt="" width="24" height="24" /></noscript> We define 'effectiveness' broadly</strong><br /> We recognise all forms of effectiveness—awareness, sales, behaviour, etc. The determining criteria for measuring effectiveness is not whether one case had a sales goal vs. another with an awareness goal, but how challenging were their objectives, and the significance of the results achieved against those objectives. We do not provide a single definition of effectiveness.</p> <p><strong><img decoding="async" class="alignnone size-full wp-image-19" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2024%2024'%3E%3C/svg%3E" alt="" width="24" height="24" data-lazy-src="https://effie-europe.com/wp-content/uploads/2019/04/effie-icon-24.png" /><noscript><img decoding="async" class="alignnone size-full wp-image-19" src="https://effie-europe.com/wp-content/uploads/2019/04/effie-icon-24.png" alt="" width="24" height="24" /></noscript> We believe in teamwork</strong><br /> We recognise the teamwork needed to create an effective campaign. Entrants are required to credit all creative and strategic partners who contributed to the effort. The strongest case studies are those created via collaboration from all key contributors.</p> <p><strong><img decoding="async" class="alignnone size-full wp-image-19" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2024%2024'%3E%3C/svg%3E" alt="" width="24" height="24" data-lazy-src="https://effie-europe.com/wp-content/uploads/2019/04/effie-icon-24.png" /><noscript><img decoding="async" class="alignnone size-full wp-image-19" src="https://effie-europe.com/wp-content/uploads/2019/04/effie-icon-24.png" alt="" width="24" height="24" /></noscript> We celebrate diversity</strong><br /> We celebrate all who contribute to marketing effectiveness, without regard to race, religion, colour, age, sex, national origin, sexual orientation, gender identity or disability status. We are open to participation from companies of all types, all disciplines, and all sizes. We strive to create competitions that are representative of the industry.</p> <p> </p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="fl-builder-content fl-builder-content-173 fl-builder-template fl-builder-row-template fl-builder-global-templates-locked" data-post-id="173"><div class="fl-row fl-row-full-width fl-row-bg-color fl-node-5d09e15ea5fee fl-row-default-height fl-row-align-center" data-node="5d09e15ea5fee"> <div class="fl-row-content-wrap"> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-5d370cb67b90b fl-col-group-equal-height fl-col-group-align-top" data-node="5d370cb67b90b"> <div class="fl-col fl-node-5d370cb67c838 fl-col-bg-color fl-col-small" data-node="5d370cb67c838"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-rich-text fl-node-5d36f7f718301" data-node="5d36f7f718301"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p><span 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