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Trademark and iD Display Guidelines | ORCID
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This policy tries to balance two competing interests: our need under trademark law to ensure that our marks are reliable indicators of source and quality, and our interest in encouraging the research community to discuss ORCID, embed ORCID iDs, and accurately describe any affiliation with ORCID. 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src="/web/20161117014822im_/http://orcid.org/sites/all/themes/orcidResponsive/img/orcid-logo.png" alt="ORCID logo"/></a></h1> <p> Connecting Research and Researchers </p> </div> </div> </div> <div class="content-wrapper"> <div class="row"> <!-- <div class="sidebar col-md-3 override">--> <div class="col-md-3"> <div></div> </div> <div class="col-md-9"> <div class="region region-content"> <div id="block-system-main" class="block block-system"> <div class="content"> <div id="node-187" class="node node-page clearfix" about="/trademark-and-id-display-guidelines" typeof="foaf:Document"> <span property="dc:title" content="Trademark and iD Display Guidelines" class="rdf-meta element-hidden"></span><span property="sioc:num_replies" content="0" datatype="xsd:integer" class="rdf-meta element-hidden"></span> <div class="content"> <div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p> <i>August, 15, 2013</i> </p> <hr/> <p> This policy is designed to help you understand how you can and cannot use our logo and trademarks and display ORCID iDs. This policy tries to balance two competing interests: our need under trademark law to ensure that our marks are reliable indicators of source and quality, and our interest in encouraging the research community to discuss ORCID, embed ORCID iDs, and accurately describe any affiliation with ORCID. </p> <p> If you’d like to make any use of our marks that is not permitted under this policy, you must obtain our prior written consent. Please contact us at <a href="http://web.archive.org/web/20161117014822/mailto:info@orcid.org">info@orcid.org</a> and include a visual mockup of the intended use. We look forward to hearing your ideas. </p> <p> </p> <h3> ORCID brand and trademarks </h3> <p> ORCID’s marks include, but are not limited to, the registered mark ORCID® and the trademarks consisting of the logo, byline “Connecting Research with Researchers” and iD icon. </p> <p> <strong>Proper Use </strong> </p> <p> We welcome and encourage community use of ORCID iDs. Our recommended display is a hyperlinked URI preceded by the iD icon: </p> <p> <a href="http://web.archive.org/web/20161117014822/http://orcid.org/"><img alt="" src="/web/20161117014822im_/http://orcid.org/sites/default/files/images/orcid_16x16(1).gif" style="width: 16px; height: 16px; "/></a> <a href="http://web.archive.org/web/20161117014822/http://orcid.org/0000-0002-1825-0097">http://orcid.org/0000-0002-1825-0097</a> </p> <p> We ask that you use the name ORCID as an adjective, as in <em>ORCID Registry</em> or <em>ORCID identifier</em>, unless you are referring to the organization itself, as in <em>ORCID offers a Registry at <a href="http://web.archive.org/web/20161117014822/http://orcid.org/">http://orcid.org.</a></em> </p> <p> The first or most prominent time the name ORCID appears in printed materials or on any webpage, we ask that you use the registered trademark symbol, ®, in the upper right hand side of the mark: ORCID®. </p> <p> <strong>Downloads</strong> </p> <p> Click on the image size and format below to download an <a href="http://web.archive.org/web/20161117014822/http://orcid.org/"><img alt="" src="/web/20161117014822im_/http://orcid.org/sites/default/files/images/orcid_16x16(1).gif" style="width: 16px; height: 16px; "/></a> icon. If the image opens up in a separate window, select File then Save as to save the file to your desktop. </p> <p> Color icons </p> <ul> <li> iD icon 16x16: <a download="iD icon" href="/web/20161117014822/http://orcid.org/sites/default/files/images/orcid_16x16.png">PNG</a> <a download="iD icon" href="/web/20161117014822/http://orcid.org/sites/default/files/images/orcid_16x16.gif">GIF</a> </li> <li> iD icon 24x24: <a href="/web/20161117014822/http://orcid.org/sites/default/files/images/orcid_24x24.png">PNG</a> <a href="/web/20161117014822/http://orcid.org/sites/default/files/images/orcid_24x24.gif">GIF</a> </li> <li> iD icon 32x32: <a href="/web/20161117014822/http://orcid.org/sites/default/files/images/orcid_32x32.png">PNG</a> <a href="/web/20161117014822/http://orcid.org/sites/default/files/images/orcid_32x32.gif">GIF</a> </li> <li> iD icon 64x64: <a href="/web/20161117014822/http://orcid.org/sites/default/files/images/orcid_64x64.png">PNG</a> <a href="/web/20161117014822/http://orcid.org/sites/default/files/images/orcid_64x64.gif">GIF</a> </li> <li> iD icon128x128: <a href="/web/20161117014822/http://orcid.org/sites/default/files/images/orcid_128x128.png">PNG</a> <a href="/web/20161117014822/http://orcid.org/sites/default/files/images/orcid_128x128.gif">GIF</a> </li> </ul> <p> Black and white icons </p> <ul> <li> iD icon 16x16: <a href="/web/20161117014822/http://orcid.org/sites/default/files/files/ID_symbol_B-W_16x16.png">PNG</a> <a href="/web/20161117014822/http://orcid.org/sites/default/files/files/ID_symbol_B-W_16x16.gif">GIF</a> </li> <li> iD icon 24x24: <a href="/web/20161117014822/http://orcid.org/sites/default/files/files/ID_symbol_B-W_24x24.png">PNG</a> <a href="/web/20161117014822/http://orcid.org/sites/default/files/files/ID_symbol_B-W_24x24.gif">GIF</a> </li> <li> iD icon 32x32: <a href="/web/20161117014822/http://orcid.org/sites/default/files/files/ID_symbol_B-W_32x32.png">PNG</a> <a href="/web/20161117014822/http://orcid.org/sites/default/files/files/ID_symbol_B-W_32x32.gif">GIF</a> </li> <li> iD icon 64x64: <a href="/web/20161117014822/http://orcid.org/sites/default/files/files/ID_symbol_B-W_64x64.png">PNG</a> <a href="/web/20161117014822/http://orcid.org/sites/default/files/files/ID_symbol_B-W_64x64.gif">GIF</a> </li> <li> iD icon128x128: <a href="/web/20161117014822/http://orcid.org/sites/default/files/files/ID_symbol_B-W_128x128.png">PNG</a> <a href="/web/20161117014822/http://orcid.org/sites/default/files/files/ID_symbol_B-W_128x128.gif">GIF</a> </li> </ul> <p> <strong>Usage guidelines</strong> </p> <p> <strong>Do:</strong> </p> <ul> <li> Use our official, unmodified iD icon <a href="http://web.archive.org/web/20161117014822/http://orcid.org/"><img alt="" src="/web/20161117014822im_/http://orcid.org/sites/default/files/images/orcid_16x16(1).gif" style="width: 16px; height: 16px; "/></a> to represent ORCID. </li> <li> Allow for at least 50% buffer space around the icon. For the 16x16 icon, this translates into an 4px margin on each side of the icon. </li> </ul> <p> <strong>Don't:</strong> </p> <ul> <li> Rotate the icon. </li> <li> Animate the icon. </li> <li> Change the color of the icon. </li> <li> Use any other marks or logos to represent ORCID </li> </ul> <p> </p> <h3> Displaying ORCID iDs in online and printed materials </h3> <p> <strong>Do:</strong> </p> <ol> <li> Use the ORCID iD icon <a href="http://web.archive.org/web/20161117014822/http://orcid.org/"><img alt="" src="/web/20161117014822im_/http://orcid.org/sites/default/files/images/orcid_16x16(1).gif" style="width: 16px; height: 16px; "/></a> as a link to http://orcid.org. </li> <li> Use the following format for displaying ORCID iDs: </li> </ol> <p class="rteindent1"> <a href="http://web.archive.org/web/20161117014822/http://orcid.org/"><img alt="" src="/web/20161117014822im_/http://orcid.org/sites/default/files/images/orcid_16x16(1).gif" style="width: 16px; height: 16px; "/></a> <a href="http://web.archive.org/web/20161117014822/http://orcid.org/0000-0002-1825-0097">http://orcid.org/0000-0002-1825-0097</a> </p> <ul> <li> Link the ORCID iD URI to the ORCID record. </li> </ul> <p> <strong>Don't:</strong> </p> <ul> <li> Manipulate the icon. </li> <li> Use any other artwork from our site, such as the ORCID logo, without explicit permission from ORCID. </li> <li> Use our marks on merchandise without our prior permission. </li> </ul> <p> </p> <h3> Talking or writing about ORCID </h3> <p> <strong>Do:</strong> </p> <ul> <li> Use the terminology “ORCID” to refer to the organization, and “ORCID iD” or “ORCID identifier” to refer to the identifier itself. </li> <li> Use the phrase “ORCID record” to refer to an ORCID account containing information about an individual. </li> <li> Make sure the title of your publication makes clear that it's about ORCID, and not by ORCID For example, "Sharing your ORCID Record” is appropriate, whereas "The ORCID guide to Sharing your Record" is not. </li> </ul> <p> <strong>Don't:</strong> </p> <ul> <li> Use the ORCID logo on your cover. </li> <li> Use the word ORCID to refer to services other than ORCID. </li> </ul> <p> </p> <h3> Naming applications, products, or domains </h3> <p> <strong>Do:</strong> </p> <ul> <li> Name your website, product, or application with something unique. </li> </ul> <p> <strong>Don't:</strong> </p> <ul> <li> Use ORCID in the name of your application or product without our prior permission. </li> <li> Use just "ORCID" with a simple letter or number combination (for example, ORCID#1, ORCIDid). </li> <li> Use ORCID in the name of your website. </li> <li> Register a domain containing ORCID, misspellings, transliterations, or similar variations thereof. </li> <li> Apply for a trademark with a name including ORCID, transliterations, or similar variations thereof. </li> </ul> <p> </p> <h3> Visual design of your website or application </h3> <p> <strong>Do:</strong> </p> <ul> <li> Design your site with unique branding and logos. </li> </ul> <p> <strong>Don't:</strong> </p> <ul> <li> Copy our look and feel, as this could create user confusion. </li> </ul> <p> </p> <h3> Links </h3> <p> We invite you to link to ORCID’s website using the iD icon <a href="http://web.archive.org/web/20161117014822/http://orcid.org/"><img alt="" src="/web/20161117014822im_/http://orcid.org/sites/default/files/images/orcid_16x16(1).gif" style="width: 16px; height: 16px; "/></a>. </p> <p> <strong>Do:</strong> </p> <ul> <li> Point the destination URL to the official ORCID website, <a href="http://web.archive.org/web/20161117014822/http://orcid.org/">http://orcid.org</a>. </li> <li> Use the ORCID icon to point to our official website, <a href="http://web.archive.org/web/20161117014822/http://orcid.org/">http://orcid.org</a>. </li> <li> Use the ORCID guidelines for presenting ORCID when integrating into your system. </li> </ul> <p> <strong>Don’t:</strong> </p> <ul> <li> Use our buttons to point to any other website. </li> <li> Confuse visitors as to whether they are on your website or the ORCID website. </li> </ul> <p> </p> <h3> Using the ORCID Logo </h3> <p> Organizations that have signed a membership license agreement with ORCID are encouraged to use the ORCID member logo to indicate membership. (<a href="/web/20161117014822/http://orcid.org/help/contact-us">contact support</a> to get the logo.) </p> <p> Others should NOT use the ORCID logo without our prior permission. </p> <p> </p> <h3> Online (Developers and microsite campaigns) </h3> <p> These Display Requirements allow ORCID iDs to remain connected to the ORCID Registry. For example, if ORCID iDs are not linked back to the Registry, researchers cannot easily learn more about or follow that interesting record. </p> <p> <strong>ORCID iD format:</strong> </p> <p> <a href="http://web.archive.org/web/20161117014822/http://orcid.org/"><img alt="" src="/web/20161117014822im_/http://orcid.org/sites/default/files/images/orcid_16x16(1).gif" style="width: 16px; height: 16px; "/></a> http: //orcid.org/0000-0001-2345-6789 </p> <ul> <li> Recommended: show full URI, including hyphens between every 4th digit. </li> <li> Preferred: show iD icon and full URI on same line, icon preceding the iD.<br/> </li> </ul> <p> <strong>Permalink and Branding</strong> </p> <p> It must always be clear to the viewing user that they are looking at an ORCID iD: </p> <ul> <li> The ORCID icon must link to <a href="http://web.archive.org/web/20161117014822/http://orcid.org/">http://orcid.org</a>. </li> <li> The ORCID iD must link to the URI. </li> </ul> <p> Applications that cannot implement these guidelines due to the technical limitations of their platform should make a best effort to satisfy as many rules as possible. Exceptions will be made on a case-by-case basis by email approval. Please contact info@orcid.org if you feel that an exception is necessary. </p> <p> </p> <h3> ORCID branding in technical integrations </h3> <p> <strong>Do:</strong> </p> <ul> <li> Use the <a href="http://web.archive.org/web/20161117014822/http://members.orcid.org/api/presenting-oauth">ORCID presentation guidelines</a> when integrating into your system. </li> </ul> <p> <strong>Don't:</strong> </p> <ul> <li> Have users type in their ORCID iD </li> </ul> <p> </p> <h6> ORCID® is a registered trademark and the ORCID logo and iD icon are trademarks of ORCID, Inc. </h6> </div></div></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="footer row"> <div class="container"> <ul class="col-md-11 col-md-offset-1"> <li class="menu-820"> <a href="/web/20161117014822/http://orcid.org/help/contact-us" class=""> Contact Us </a> </li> <li class="menu-1723"> <a href="/web/20161117014822/http://orcid.org/content/orcid-privacy-policy" class=""> Privacy Policy </a> </li> <li class="menu-821"> <a href="/web/20161117014822/http://orcid.org/content/orcid-terms-use" class=""> Terms of Use </a> </li> <li class="menu-1082"> <a href="/web/20161117014822/http://orcid.org/open-source-license" class=""> Open Source Project </a> </li> </ul> </div> </div> <script src="//web.archive.org/web/20161117014822js_/http://code.jquery.com/jquery.min.js"></script> <script src="http://web.archive.org/web/20161117014822js_/https://8943707218e128c062e9-9f46d4b259766efc96e145f198a32ad7.ssl.cf1.rackcdn.com/jquery/jquery.validate.js"></script> <!--recaptcha script for server-side processing--> <script src="http://web.archive.org/web/20161117014822js_/https://www.google.com/recaptcha/api.js"></script> <script type="text/javascript" src="//web.archive.org/web/20161117014822js_/http://orcid.org/sites/default/files/advagg_js/js__dWB41HViTcqoYHrbrlBHs8x9iwtFdMHpl7ME-vPjr-A__NWoPag4uXKyT6_Yl3mBIlBu2NM9SS7TGFi_DDxnFOu0__7C3TdsIVyk2BMdjGc4DGR0QRRQXlt0QkmOuMUNC1Zio.js"></script> <script type="text/javascript" src="//web.archive.org/web/20161117014822js_/http://orcid.org/sites/default/files/advagg_js/js__dTRSuW27RiJte-z_L4Px_rno5dZsdWKiU3HtuBiTSmc__RPUH1Pa_09kAZ8D2-aMQ-HwAGT4k3LEND1qRE2SEZHM__7C3TdsIVyk2BMdjGc4DGR0QRRQXlt0QkmOuMUNC1Zio.js"></script> <script type="text/javascript"> <!--//--><![CDATA[//><!-- (function(i,s,o,g,r,a,m){i["GoogleAnalyticsObject"]=r;i[r]=i[r]||function(){(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)})(window,document,"script","//web.archive.org/web/20161117014822/http://www.google-analytics.com/analytics.js","ga");ga("create", "UA-17492803-4", {"cookieDomain":"auto"});ga("send", "pageview"); 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