CINXE.COM

<!DOCTYPE html> <html lang="en-SG" class="no-js"> <head> <meta charset="UTF-8" /><script type="text/javascript">(window.NREUM||(NREUM={})).init={privacy:{cookies_enabled:true},ajax:{deny_list:["bam.nr-data.net"]}};(window.NREUM||(NREUM={})).loader_config={licenseKey:"NRJS-d1aad62634166c22251",applicationID:"757605588"};;/*! For license information please see nr-loader-rum-1.283.1.min.js.LICENSE.txt */ (()=>{var e,t,r={122:(e,t,r)=>{"use strict";r.d(t,{a:()=>i});var n=r(944);function i(e,t){try{if(!e||"object"!=typeof e)return(0,n.R)(3);if(!t||"object"!=typeof t)return(0,n.R)(4);const r=Object.create(Object.getPrototypeOf(t),Object.getOwnPropertyDescriptors(t)),o=0===Object.keys(r).length?e:r;for(let a in o)if(void 0!==e[a])try{if(null===e[a]){r[a]=null;continue}Array.isArray(e[a])&&Array.isArray(t[a])?r[a]=Array.from(new Set([...e[a],...t[a]])):"object"==typeof e[a]&&"object"==typeof t[a]?r[a]=i(e[a],t[a]):r[a]=e[a]}catch(e){(0,n.R)(1,e)}return r}catch(e){(0,n.R)(2,e)}}},555:(e,t,r)=>{"use strict";r.d(t,{Vp:()=>c,fn:()=>s,x1:()=>u});var n=r(384),i=r(122);const o={beacon:n.NT.beacon,errorBeacon:n.NT.errorBeacon,licenseKey:void 0,applicationID:void 0,sa:void 0,queueTime:void 0,applicationTime:void 0,ttGuid:void 0,user:void 0,account:void 0,product:void 0,extra:void 0,jsAttributes:{},userAttributes:void 0,atts:void 0,transactionName:void 0,tNamePlain:void 0},a={};function s(e){try{const t=c(e);return!!t.licenseKey&&!!t.errorBeacon&&!!t.applicationID}catch(e){return!1}}function c(e){if(!e)throw new Error("All info objects require an agent identifier!");if(!a[e])throw new Error("Info for ".concat(e," was never set"));return a[e]}function u(e,t){if(!e)throw new Error("All info objects require an agent identifier!");a[e]=(0,i.a)(t,o);const r=(0,n.nY)(e);r&&(r.info=a[e])}},217:(e,t,r)=>{"use strict";r.d(t,{D0:()=>m,gD:()=>v,xN:()=>h});r(860).K7.genericEvents;const n="experimental.marks",i="experimental.measures",o="experimental.resources",a=e=>{if(!e||"string"!=typeof e)return!1;try{document.createDocumentFragment().querySelector(e)}catch{return!1}return!0};var s=r(614),c=r(944),u=r(384),l=r(122);const d="[data-nr-mask]",f=()=>{const e={feature_flags:[],experimental:{marks:!1,measures:!1,resources:!1},mask_selector:"*",block_selector:"[data-nr-block]",mask_input_options:{color:!1,date:!1,"datetime-local":!1,email:!1,month:!1,number:!1,range:!1,search:!1,tel:!1,text:!1,time:!1,url:!1,week:!1,textarea:!1,select:!1,password:!0}};return{ajax:{deny_list:void 0,block_internal:!0,enabled:!0,autoStart:!0},distributed_tracing:{enabled:void 0,exclude_newrelic_header:void 0,cors_use_newrelic_header:void 0,cors_use_tracecontext_headers:void 0,allowed_origins:void 0},get feature_flags(){return e.feature_flags},set feature_flags(t){e.feature_flags=t},generic_events:{enabled:!0,autoStart:!0},harvest:{interval:30},jserrors:{enabled:!0,autoStart:!0},logging:{enabled:!0,autoStart:!0},metrics:{enabled:!0,autoStart:!0},obfuscate:void 0,page_action:{enabled:!0},page_view_event:{enabled:!0,autoStart:!0},page_view_timing:{enabled:!0,autoStart:!0},performance:{get capture_marks(){return e.feature_flags.includes(n)||e.experimental.marks},set capture_marks(t){e.experimental.marks=t},get capture_measures(){return e.feature_flags.includes(i)||e.experimental.measures},set capture_measures(t){e.experimental.measures=t},capture_detail:!0,resources:{get enabled(){return e.feature_flags.includes(o)||e.experimental.resources},set enabled(t){e.experimental.resources=t},asset_types:[],first_party_domains:[],ignore_newrelic:!0}},privacy:{cookies_enabled:!0},proxy:{assets:void 0,beacon:void 0},session:{expiresMs:s.wk,inactiveMs:s.BB},session_replay:{autoStart:!0,enabled:!1,preload:!1,sampling_rate:10,error_sampling_rate:100,collect_fonts:!1,inline_images:!1,fix_stylesheets:!0,mask_all_inputs:!0,get mask_text_selector(){return e.mask_selector},set mask_text_selector(t){a(t)?e.mask_selector="".concat(t,",").concat(d):""===t||null===t?e.mask_selector=d:(0,c.R)(5,t)},get block_class(){return"nr-block"},get ignore_class(){return"nr-ignore"},get mask_text_class(){return"nr-mask"},get block_selector(){return e.block_selector},set block_selector(t){a(t)?e.block_selector+=",".concat(t):""!==t&&(0,c.R)(6,t)},get mask_input_options(){return e.mask_input_options},set mask_input_options(t){t&&"object"==typeof t?e.mask_input_options={...t,password:!0}:(0,c.R)(7,t)}},session_trace:{enabled:!0,autoStart:!0},soft_navigations:{enabled:!0,autoStart:!0},spa:{enabled:!0,autoStart:!0},ssl:void 0,user_actions:{enabled:!0,elementAttributes:["id","className","tagName","type"]}}},g={},p="All configuration objects require an agent identifier!";function m(e){if(!e)throw new Error(p);if(!g[e])throw new Error("Configuration for ".concat(e," was never set"));return g[e]}function h(e,t){if(!e)throw new Error(p);g[e]=(0,l.a)(t,f());const r=(0,u.nY)(e);r&&(r.init=g[e])}function v(e,t){if(!e)throw new Error(p);var r=m(e);if(r){for(var n=t.split("."),i=0;i<n.length-1;i++)if("object"!=typeof(r=r[n[i]]))return;r=r[n[n.length-1]]}return r}},371:(e,t,r)=>{"use strict";r.d(t,{V:()=>f,f:()=>d});var n=r(122),i=r(384),o=r(154),a=r(324);let s=0;const c={buildEnv:a.F3,distMethod:a.Xs,version:a.xv,originTime:o.WN},u={customTransaction:void 0,disabled:!1,isolatedBacklog:!1,loaderType:void 0,maxBytes:3e4,onerror:void 0,ptid:void 0,releaseIds:{},appMetadata:{},session:void 0,denyList:void 0,timeKeeper:void 0,obfuscator:void 0,harvester:void 0},l={};function d(e){if(!e)throw new Error("All runtime objects require an agent identifier!");if(!l[e])throw new Error("Runtime for ".concat(e," was never set"));return l[e]}function f(e,t){if(!e)throw new Error("All runtime objects require an agent identifier!");l[e]={...(0,n.a)(t,u),...c},Object.hasOwnProperty.call(l[e],"harvestCount")||Object.defineProperty(l[e],"harvestCount",{get:()=>++s});const r=(0,i.nY)(e);r&&(r.runtime=l[e])}},324:(e,t,r)=>{"use strict";r.d(t,{F3:()=>i,Xs:()=>o,xv:()=>n});const n="1.283.1",i="PROD",o="CDN"},154:(e,t,r)=>{"use strict";r.d(t,{OF:()=>c,RI:()=>i,WN:()=>l,bv:()=>o,gm:()=>a,mw:()=>s,sb:()=>u});var n=r(863);const i="undefined"!=typeof window&&!!window.document,o="undefined"!=typeof WorkerGlobalScope&&("undefined"!=typeof self&&self instanceof WorkerGlobalScope&&self.navigator instanceof WorkerNavigator||"undefined"!=typeof globalThis&&globalThis instanceof WorkerGlobalScope&&globalThis.navigator instanceof WorkerNavigator),a=i?window:"undefined"!=typeof WorkerGlobalScope&&("undefined"!=typeof self&&self instanceof WorkerGlobalScope&&self||"undefined"!=typeof globalThis&&globalThis instanceof WorkerGlobalScope&&globalThis),s=Boolean("hidden"===a?.document?.visibilityState),c=/iPad|iPhone|iPod/.test(a.navigator?.userAgent),u=c&&"undefined"==typeof SharedWorker,l=((()=>{const e=a.navigator?.userAgent?.match(/Firefox[/\s](\d+\.\d+)/);Array.isArray(e)&&e.length>=2&&e[1]})(),Date.now()-(0,n.t)())},687:(e,t,r)=>{"use strict";r.d(t,{Ak:()=>c,Ze:()=>d,x3:()=>u});var n=r(836),i=r(606),o=r(860),a=r(646);const s={};function c(e,t){const r={staged:!1,priority:o.P3[t]||0};l(e),s[e].get(t)||s[e].set(t,r)}function u(e,t){e&&s[e]&&(s[e].get(t)&&s[e].delete(t),g(e,t,!1),s[e].size&&f(e))}function l(e){if(!e)throw new Error("agentIdentifier required");s[e]||(s[e]=new Map)}function d(e="",t="feature",r=!1){if(l(e),!e||!s[e].get(t)||r)return g(e,t);s[e].get(t).staged=!0,f(e)}function f(e){const t=Array.from(s[e]);t.every((([e,t])=>t.staged))&&(t.sort(((e,t)=>e[1].priority-t[1].priority)),t.forEach((([t])=>{s[e].delete(t),g(e,t)})))}function g(e,t,r=!0){const o=e?n.ee.get(e):n.ee,s=i.i.handlers;if(!o.aborted&&o.backlog&&s){if(r){const e=o.backlog[t],r=s[t];if(r){for(let t=0;e&&t<e.length;++t)p(e[t],r);Object.entries(r).forEach((([e,t])=>{Object.values(t||{}).forEach((t=>{t[0]?.on&&t[0]?.context()instanceof a.y&&t[0].on(e,t[1])}))}))}}o.isolatedBacklog||delete s[t],o.backlog[t]=null,o.emit("drain-"+t,[])}}function p(e,t){var r=e[1];Object.values(t[r]||{}).forEach((t=>{var r=e[0];if(t[0]===r){var n=t[1],i=e[3],o=e[2];n.apply(i,o)}}))}},836:(e,t,r)=>{"use strict";r.d(t,{P:()=>c,ee:()=>u});var n=r(384),i=r(990),o=r(371),a=r(646),s=r(607);const c="nr@context:".concat(s.W),u=function e(t,r){var n={},s={},l={},d=!1;try{d=16===r.length&&(0,o.f)(r).isolatedBacklog}catch(e){}var f={on:p,addEventListener:p,removeEventListener:function(e,t){var r=n[e];if(!r)return;for(var i=0;i<r.length;i++)r[i]===t&&r.splice(i,1)},emit:function(e,r,n,i,o){!1!==o&&(o=!0);if(u.aborted&&!i)return;t&&o&&t.emit(e,r,n);for(var a=g(n),c=m(e),l=c.length,d=0;d<l;d++)c[d].apply(a,r);var p=v()[s[e]];p&&p.push([f,e,r,a]);return a},get:h,listeners:m,context:g,buffer:function(e,t){const r=v();if(t=t||"feature",f.aborted)return;Object.entries(e||{}).forEach((([e,n])=>{s[n]=t,t in r||(r[t]=[])}))},abort:function(){f._aborted=!0,Object.keys(f.backlog).forEach((e=>{delete f.backlog[e]}))},isBuffering:function(e){return!!v()[s[e]]},debugId:r,backlog:d?{}:t&&"object"==typeof t.backlog?t.backlog:{},isolatedBacklog:d};return Object.defineProperty(f,"aborted",{get:()=>{let e=f._aborted||!1;return e||(t&&(e=t.aborted),e)}}),f;function g(e){return e&&e instanceof a.y?e:e?(0,i.I)(e,c,(()=>new a.y(c))):new a.y(c)}function p(e,t){n[e]=m(e).concat(t)}function m(e){return n[e]||[]}function h(t){return l[t]=l[t]||e(f,t)}function v(){return f.backlog}}(void 0,"globalEE"),l=(0,n.Zm)();l.ee||(l.ee=u)},646:(e,t,r)=>{"use strict";r.d(t,{y:()=>n});class n{constructor(e){this.contextId=e}}},908:(e,t,r)=>{"use strict";r.d(t,{d:()=>n,p:()=>i});var n=r(836).ee.get("handle");function i(e,t,r,i,o){o?(o.buffer([e],i),o.emit(e,t,r)):(n.buffer([e],i),n.emit(e,t,r))}},606:(e,t,r)=>{"use strict";r.d(t,{i:()=>o});var n=r(908);o.on=a;var i=o.handlers={};function o(e,t,r,o){a(o||n.d,i,e,t,r)}function a(e,t,r,i,o){o||(o="feature"),e||(e=n.d);var a=t[o]=t[o]||{};(a[r]=a[r]||[]).push([e,i])}},878:(e,t,r)=>{"use strict";function n(e,t){return{capture:e,passive:!1,signal:t}}function i(e,t,r=!1,i){window.addEventListener(e,t,n(r,i))}function o(e,t,r=!1,i){document.addEventListener(e,t,n(r,i))}r.d(t,{DD:()=>o,jT:()=>n,sp:()=>i})},607:(e,t,r)=>{"use strict";r.d(t,{W:()=>n});const n=(0,r(566).bz)()},566:(e,t,r)=>{"use strict";r.d(t,{LA:()=>s,bz:()=>a});var n=r(154);const i="xxxxxxxx-xxxx-4xxx-yxxx-xxxxxxxxxxxx";function o(e,t){return e?15&e[t]:16*Math.random()|0}function a(){const e=n.gm?.crypto||n.gm?.msCrypto;let t,r=0;return e&&e.getRandomValues&&(t=e.getRandomValues(new Uint8Array(30))),i.split("").map((e=>"x"===e?o(t,r++).toString(16):"y"===e?(3&o()|8).toString(16):e)).join("")}function s(e){const t=n.gm?.crypto||n.gm?.msCrypto;let r,i=0;t&&t.getRandomValues&&(r=t.getRandomValues(new Uint8Array(e)));const a=[];for(var s=0;s<e;s++)a.push(o(r,i++).toString(16));return a.join("")}},614:(e,t,r)=>{"use strict";r.d(t,{BB:()=>a,H3:()=>n,g:()=>u,iL:()=>c,tS:()=>s,uh:()=>i,wk:()=>o});const n="NRBA",i="SESSION",o=144e5,a=18e5,s={STARTED:"session-started",PAUSE:"session-pause",RESET:"session-reset",RESUME:"session-resume",UPDATE:"session-update"},c={SAME_TAB:"same-tab",CROSS_TAB:"cross-tab"},u={OFF:0,FULL:1,ERROR:2}},863:(e,t,r)=>{"use strict";function n(){return Math.floor(performance.now())}r.d(t,{t:()=>n})},944:(e,t,r)=>{"use strict";function n(e,t){"function"==typeof console.debug&&console.debug("New Relic Warning: https://github.com/newrelic/newrelic-browser-agent/blob/main/docs/warning-codes.md#".concat(e),t)}r.d(t,{R:()=>n})},284:(e,t,r)=>{"use strict";r.d(t,{t:()=>c,B:()=>s});var n=r(836),i=r(154);const o="newrelic";const a=new Set,s={};function c(e,t){const r=n.ee.get(t);s[t]??={},e&&"object"==typeof e&&(a.has(t)||(r.emit("rumresp",[e]),s[t]=e,a.add(t),function(e={}){try{i.gm.dispatchEvent(new CustomEvent(o,{detail:e}))}catch(e){}}({loaded:!0})))}},990:(e,t,r)=>{"use strict";r.d(t,{I:()=>i});var n=Object.prototype.hasOwnProperty;function i(e,t,r){if(n.call(e,t))return e[t];var i=r();if(Object.defineProperty&&Object.keys)try{return Object.defineProperty(e,t,{value:i,writable:!0,enumerable:!1}),i}catch(e){}return e[t]=i,i}},389:(e,t,r)=>{"use strict";function n(e,t=500,r={}){const n=r?.leading||!1;let i;return(...r)=>{n&&void 0===i&&(e.apply(this,r),i=setTimeout((()=>{i=clearTimeout(i)}),t)),n||(clearTimeout(i),i=setTimeout((()=>{e.apply(this,r)}),t))}}function i(e){let t=!1;return(...r)=>{t||(t=!0,e.apply(this,r))}}r.d(t,{J:()=>i,s:()=>n})},289:(e,t,r)=>{"use strict";r.d(t,{GG:()=>o,sB:()=>a});var n=r(878);function i(){return"undefined"==typeof document||"complete"===document.readyState}function o(e,t){if(i())return e();(0,n.sp)("load",e,t)}function a(e){if(i())return e();(0,n.DD)("DOMContentLoaded",e)}},384:(e,t,r)=>{"use strict";r.d(t,{NT:()=>o,US:()=>l,Zm:()=>a,bQ:()=>c,dV:()=>s,nY:()=>u,pV:()=>d});var n=r(154),i=r(863);const o={beacon:"bam.nr-data.net",errorBeacon:"bam.nr-data.net"};function a(){return n.gm.NREUM||(n.gm.NREUM={}),void 0===n.gm.newrelic&&(n.gm.newrelic=n.gm.NREUM),n.gm.NREUM}function s(){let e=a();return e.o||(e.o={ST:n.gm.setTimeout,SI:n.gm.setImmediate,CT:n.gm.clearTimeout,XHR:n.gm.XMLHttpRequest,REQ:n.gm.Request,EV:n.gm.Event,PR:n.gm.Promise,MO:n.gm.MutationObserver,FETCH:n.gm.fetch,WS:n.gm.WebSocket}),e}function c(e,t){let r=a();r.initializedAgents??={},t.initializedAt={ms:(0,i.t)(),date:new Date},r.initializedAgents[e]=t}function u(e){let t=a();return t.initializedAgents?.[e]}function l(e,t){a()[e]=t}function d(){return function(){let e=a();const t=e.info||{};e.info={beacon:o.beacon,errorBeacon:o.errorBeacon,...t}}(),function(){let e=a();const t=e.init||{};e.init={...t}}(),s(),function(){let e=a();const t=e.loader_config||{};e.loader_config={...t}}(),a()}},843:(e,t,r)=>{"use strict";r.d(t,{u:()=>i});var n=r(878);function i(e,t=!1,r,i){(0,n.DD)("visibilitychange",(function(){if(t)return void("hidden"===document.visibilityState&&e());e(document.visibilityState)}),r,i)}},434:(e,t,r)=>{"use strict";r.d(t,{Jt:()=>o,YM:()=>c});var n=r(836),i=r(607);const o="nr@original:".concat(i.W);var a=Object.prototype.hasOwnProperty,s=!1;function c(e,t){return e||(e=n.ee),r.inPlace=function(e,t,n,i,o){n||(n="");const a="-"===n.charAt(0);for(let s=0;s<t.length;s++){const c=t[s],u=e[c];l(u)||(e[c]=r(u,a?c+n:n,i,c,o))}},r.flag=o,r;function r(t,r,n,s,c){return l(t)?t:(r||(r=""),nrWrapper[o]=t,function(e,t,r){if(Object.defineProperty&&Object.keys)try{return Object.keys(e).forEach((function(r){Object.defineProperty(t,r,{get:function(){return e[r]},set:function(t){return e[r]=t,t}})})),t}catch(e){u([e],r)}for(var n in e)a.call(e,n)&&(t[n]=e[n])}(t,nrWrapper,e),nrWrapper);function nrWrapper(){var o,a,l,d;try{a=this,o=[...arguments],l="function"==typeof n?n(o,a):n||{}}catch(t){u([t,"",[o,a,s],l],e)}i(r+"start",[o,a,s],l,c);try{return d=t.apply(a,o)}catch(e){throw i(r+"err",[o,a,e],l,c),e}finally{i(r+"end",[o,a,d],l,c)}}}function i(r,n,i,o){if(!s||t){var a=s;s=!0;try{e.emit(r,n,i,t,o)}catch(t){u([t,r,n,i],e)}s=a}}}function u(e,t){t||(t=n.ee);try{t.emit("internal-error",e)}catch(e){}}function l(e){return!(e&&"function"==typeof e&&e.apply&&!e[o])}},993:(e,t,r)=>{"use strict";r.d(t,{A$:()=>o,ET:()=>a,p_:()=>i});var n=r(860);const i={ERROR:"ERROR",WARN:"WARN",INFO:"INFO",DEBUG:"DEBUG",TRACE:"TRACE"},o={OFF:0,ERROR:1,WARN:2,INFO:3,DEBUG:4,TRACE:5},a="log";n.K7.logging},773:(e,t,r)=>{"use strict";r.d(t,{z_:()=>o,XG:()=>s,TZ:()=>n,rs:()=>i,xV:()=>a});r(154),r(566),r(384);const n=r(860).K7.metrics,i="sm",o="cm",a="storeSupportabilityMetrics",s="storeEventMetrics"},630:(e,t,r)=>{"use strict";r.d(t,{T:()=>n});const n=r(860).K7.pageViewEvent},782:(e,t,r)=>{"use strict";r.d(t,{T:()=>n});const n=r(860).K7.pageViewTiming},344:(e,t,r)=>{"use strict";r.d(t,{G4:()=>i});var n=r(614);r(860).K7.sessionReplay;const i={RECORD:"recordReplay",PAUSE:"pauseReplay",REPLAY_RUNNING:"replayRunning",ERROR_DURING_REPLAY:"errorDuringReplay"};n.g.ERROR,n.g.FULL,n.g.OFF},234:(e,t,r)=>{"use strict";r.d(t,{W:()=>o});var n=r(836),i=r(687);class o{constructor(e,t){this.agentIdentifier=e,this.ee=n.ee.get(e),this.featureName=t,this.blocked=!1}deregisterDrain(){(0,i.x3)(this.agentIdentifier,this.featureName)}}},603:(e,t,r)=>{"use strict";r.d(t,{j:()=>K});var n=r(860),i=r(555),o=r(371),a=r(908),s=r(836),c=r(687),u=r(289),l=r(154),d=r(944),f=r(773),g=r(384),p=r(344);const m=["setErrorHandler","finished","addToTrace","addRelease","recordCustomEvent","addPageAction","setCurrentRouteName","setPageViewName","setCustomAttribute","interaction","noticeError","setUserId","setApplicationVersion","start",p.G4.RECORD,p.G4.PAUSE,"log","wrapLogger"],h=["setErrorHandler","finished","addToTrace","addRelease"];var v=r(863),b=r(614),y=r(993);var w=r(646),R=r(434);const A=new Map;function E(e,t,r,n){if("object"!=typeof t||!t||"string"!=typeof r||!r||"function"!=typeof t[r])return(0,d.R)(29);const i=function(e){return(e||s.ee).get("logger")}(e),o=(0,R.YM)(i),a=new w.y(s.P);a.level=n.level,a.customAttributes=n.customAttributes;const c=t[r]?.[R.Jt]||t[r];return A.set(c,a),o.inPlace(t,[r],"wrap-logger-",(()=>A.get(c))),i}function _(){const e=(0,g.pV)();m.forEach((t=>{e[t]=(...r)=>function(t,...r){let n=[];return Object.values(e.initializedAgents).forEach((e=>{e&&e.api?e.exposed&&e.api[t]&&n.push(e.api[t](...r)):(0,d.R)(38,t)})),n.length>1?n:n[0]}(t,...r)}))}const x={};function N(e,t,g=!1){t||(0,c.Ak)(e,"api");const m={};var w=s.ee.get(e),R=w.get("tracer");x[e]=b.g.OFF,w.on(p.G4.REPLAY_RUNNING,(t=>{x[e]=t}));var A="api-",_=A+"ixn-";function N(t,r,n,o){const a=(0,i.Vp)(e);return null===r?delete a.jsAttributes[t]:(0,i.x1)(e,{...a,jsAttributes:{...a.jsAttributes,[t]:r}}),j(A,n,!0,o||null===r?"session":void 0)(t,r)}function k(){}m.log=function(e,{customAttributes:t={},level:r=y.p_.INFO}={}){(0,a.p)(f.xV,["API/log/called"],void 0,n.K7.metrics,w),function(e,t,r={},i=y.p_.INFO){(0,a.p)(f.xV,["API/logging/".concat(i.toLowerCase(),"/called")],void 0,n.K7.metrics,e),(0,a.p)(y.ET,[(0,v.t)(),t,r,i],void 0,n.K7.logging,e)}(w,e,t,r)},m.wrapLogger=(e,t,{customAttributes:r={},level:i=y.p_.INFO}={})=>{(0,a.p)(f.xV,["API/wrapLogger/called"],void 0,n.K7.metrics,w),E(w,e,t,{customAttributes:r,level:i})},h.forEach((e=>{m[e]=j(A,e,!0,"api")})),m.addPageAction=j(A,"addPageAction",!0,n.K7.genericEvents),m.recordCustomEvent=j(A,"recordCustomEvent",!0,n.K7.genericEvents),m.setPageViewName=function(t,r){if("string"==typeof t)return"/"!==t.charAt(0)&&(t="/"+t),(0,o.f)(e).customTransaction=(r||"http://custom.transaction")+t,j(A,"setPageViewName",!0)()},m.setCustomAttribute=function(e,t,r=!1){if("string"==typeof e){if(["string","number","boolean"].includes(typeof t)||null===t)return N(e,t,"setCustomAttribute",r);(0,d.R)(40,typeof t)}else(0,d.R)(39,typeof e)},m.setUserId=function(e){if("string"==typeof e||null===e)return N("enduser.id",e,"setUserId",!0);(0,d.R)(41,typeof e)},m.setApplicationVersion=function(e){if("string"==typeof e||null===e)return N("application.version",e,"setApplicationVersion",!1);(0,d.R)(42,typeof e)},m.start=()=>{try{(0,a.p)(f.xV,["API/start/called"],void 0,n.K7.metrics,w),w.emit("manual-start-all")}catch(e){(0,d.R)(23,e)}},m[p.G4.RECORD]=function(){(0,a.p)(f.xV,["API/recordReplay/called"],void 0,n.K7.metrics,w),(0,a.p)(p.G4.RECORD,[],void 0,n.K7.sessionReplay,w)},m[p.G4.PAUSE]=function(){(0,a.p)(f.xV,["API/pauseReplay/called"],void 0,n.K7.metrics,w),(0,a.p)(p.G4.PAUSE,[],void 0,n.K7.sessionReplay,w)},m.interaction=function(e){return(new k).get("object"==typeof e?e:{})};const T=k.prototype={createTracer:function(e,t){var r={},i=this,o="function"==typeof t;return(0,a.p)(f.xV,["API/createTracer/called"],void 0,n.K7.metrics,w),g||(0,a.p)(_+"tracer",[(0,v.t)(),e,r],i,n.K7.spa,w),function(){if(R.emit((o?"":"no-")+"fn-start",[(0,v.t)(),i,o],r),o)try{return t.apply(this,arguments)}catch(e){const t="string"==typeof e?new Error(e):e;throw R.emit("fn-err",[arguments,this,t],r),t}finally{R.emit("fn-end",[(0,v.t)()],r)}}}};function j(e,t,r,i){return function(){return(0,a.p)(f.xV,["API/"+t+"/called"],void 0,n.K7.metrics,w),i&&(0,a.p)(e+t,[r?(0,v.t)():performance.now(),...arguments],r?null:this,i,w),r?void 0:this}}function I(){r.e(296).then(r.bind(r,778)).then((({setAPI:t})=>{t(e),(0,c.Ze)(e,"api")})).catch((e=>{(0,d.R)(27,e),w.abort()}))}return["actionText","setName","setAttribute","save","ignore","onEnd","getContext","end","get"].forEach((e=>{T[e]=j(_,e,void 0,g?n.K7.softNav:n.K7.spa)})),m.setCurrentRouteName=g?j(_,"routeName",void 0,n.K7.softNav):j(A,"routeName",!0,n.K7.spa),m.noticeError=function(t,r){"string"==typeof t&&(t=new Error(t)),(0,a.p)(f.xV,["API/noticeError/called"],void 0,n.K7.metrics,w),(0,a.p)("err",[t,(0,v.t)(),!1,r,!!x[e]],void 0,n.K7.jserrors,w)},l.RI?(0,u.GG)((()=>I()),!0):I(),m}var k=r(217),T=r(122);const j={accountID:void 0,trustKey:void 0,agentID:void 0,licenseKey:void 0,applicationID:void 0,xpid:void 0},I={};var O=r(284);const S=e=>{const t=e.startsWith("http");e+="/",r.p=t?e:"https://"+e};let P=!1;function K(e,t={},r,n){let{init:a,info:c,loader_config:u,runtime:d={},exposed:f=!0}=t;d.loaderType=r;const p=(0,g.pV)();c||(a=p.init,c=p.info,u=p.loader_config),(0,k.xN)(e.agentIdentifier,a||{}),function(e,t){if(!e)throw new Error("All loader-config objects require an agent identifier!");I[e]=(0,T.a)(t,j);const r=(0,g.nY)(e);r&&(r.loader_config=I[e])}(e.agentIdentifier,u||{}),c.jsAttributes??={},l.bv&&(c.jsAttributes.isWorker=!0),(0,i.x1)(e.agentIdentifier,c);const m=(0,k.D0)(e.agentIdentifier),h=[c.beacon,c.errorBeacon];P||(m.proxy.assets&&(S(m.proxy.assets),h.push(m.proxy.assets)),m.proxy.beacon&&h.push(m.proxy.beacon),_(),(0,g.US)("activatedFeatures",O.B),e.runSoftNavOverSpa&&=!0===m.soft_navigations.enabled&&m.feature_flags.includes("soft_nav")),d.denyList=[...m.ajax.deny_list||[],...m.ajax.block_internal?h:[]],d.ptid=e.agentIdentifier,(0,o.V)(e.agentIdentifier,d),e.ee=s.ee.get(e.agentIdentifier),void 0===e.api&&(e.api=N(e.agentIdentifier,n,e.runSoftNavOverSpa)),void 0===e.exposed&&(e.exposed=f),P=!0}},374:(e,t,r)=>{r.nc=(()=>{try{return document?.currentScript?.nonce}catch(e){}return""})()},860:(e,t,r)=>{"use strict";r.d(t,{$J:()=>u,K7:()=>s,P3:()=>c,XX:()=>i,qY:()=>n,v4:()=>a});const n="events",i="jserrors",o="browser/blobs",a="rum",s={ajax:"ajax",genericEvents:"generic_events",jserrors:i,logging:"logging",metrics:"metrics",pageAction:"page_action",pageViewEvent:"page_view_event",pageViewTiming:"page_view_timing",sessionReplay:"session_replay",sessionTrace:"session_trace",softNav:"soft_navigations",spa:"spa"},c={[s.pageViewEvent]:1,[s.pageViewTiming]:2,[s.metrics]:3,[s.jserrors]:4,[s.spa]:5,[s.ajax]:6,[s.sessionTrace]:7,[s.softNav]:8,[s.sessionReplay]:9,[s.logging]:10,[s.genericEvents]:11},u={[s.pageViewEvent]:a,[s.pageViewTiming]:n,[s.ajax]:n,[s.spa]:n,[s.softNav]:n,[s.metrics]:i,[s.jserrors]:i,[s.sessionTrace]:o,[s.sessionReplay]:o,[s.logging]:"browser/logs",[s.genericEvents]:"ins"}}},n={};function i(e){var t=n[e];if(void 0!==t)return t.exports;var o=n[e]={exports:{}};return r[e](o,o.exports,i),o.exports}i.m=r,i.d=(e,t)=>{for(var r in t)i.o(t,r)&&!i.o(e,r)&&Object.defineProperty(e,r,{enumerable:!0,get:t[r]})},i.f={},i.e=e=>Promise.all(Object.keys(i.f).reduce(((t,r)=>(i.f[r](e,t),t)),[])),i.u=e=>"nr-rum-1.283.1.min.js",i.o=(e,t)=>Object.prototype.hasOwnProperty.call(e,t),e={},t="NRBA-1.283.1.PROD:",i.l=(r,n,o,a)=>{if(e[r])e[r].push(n);else{var s,c;if(void 0!==o)for(var u=document.getElementsByTagName("script"),l=0;l<u.length;l++){var d=u[l];if(d.getAttribute("src")==r||d.getAttribute("data-webpack")==t+o){s=d;break}}if(!s){c=!0;var f={296:"sha512-OUuNnugvDrqo9dEpgJAMqx7AmFewwGmFEG5KVEzFm/yvWGBOULQhkrf+RoL0zFNkEEwT+qmLNG6JA2owv/79WA=="};(s=document.createElement("script")).charset="utf-8",s.timeout=120,i.nc&&s.setAttribute("nonce",i.nc),s.setAttribute("data-webpack",t+o),s.src=r,0!==s.src.indexOf(window.location.origin+"/")&&(s.crossOrigin="anonymous"),f[a]&&(s.integrity=f[a])}e[r]=[n];var g=(t,n)=>{s.onerror=s.onload=null,clearTimeout(p);var i=e[r];if(delete e[r],s.parentNode&&s.parentNode.removeChild(s),i&&i.forEach((e=>e(n))),t)return t(n)},p=setTimeout(g.bind(null,void 0,{type:"timeout",target:s}),12e4);s.onerror=g.bind(null,s.onerror),s.onload=g.bind(null,s.onload),c&&document.head.appendChild(s)}},i.r=e=>{"undefined"!=typeof Symbol&&Symbol.toStringTag&&Object.defineProperty(e,Symbol.toStringTag,{value:"Module"}),Object.defineProperty(e,"__esModule",{value:!0})},i.p="https://js-agent.newrelic.com/",(()=>{var e={374:0,840:0};i.f.j=(t,r)=>{var n=i.o(e,t)?e[t]:void 0;if(0!==n)if(n)r.push(n[2]);else{var o=new Promise(((r,i)=>n=e[t]=[r,i]));r.push(n[2]=o);var a=i.p+i.u(t),s=new Error;i.l(a,(r=>{if(i.o(e,t)&&(0!==(n=e[t])&&(e[t]=void 0),n)){var o=r&&("load"===r.type?"missing":r.type),a=r&&r.target&&r.target.src;s.message="Loading chunk "+t+" failed.\n("+o+": "+a+")",s.name="ChunkLoadError",s.type=o,s.request=a,n[1](s)}}),"chunk-"+t,t)}};var t=(t,r)=>{var n,o,[a,s,c]=r,u=0;if(a.some((t=>0!==e[t]))){for(n in s)i.o(s,n)&&(i.m[n]=s[n]);if(c)c(i)}for(t&&t(r);u<a.length;u++)o=a[u],i.o(e,o)&&e[o]&&e[o][0](),e[o]=0},r=self["webpackChunk:NRBA-1.283.1.PROD"]=self["webpackChunk:NRBA-1.283.1.PROD"]||[];r.forEach(t.bind(null,0)),r.push=t.bind(null,r.push.bind(r))})(),(()=>{"use strict";i(374);var e=i(944),t=i(344),r=i(566);class n{agentIdentifier;constructor(){this.agentIdentifier=(0,r.LA)(16)}#e(t,...r){if("function"==typeof this.api?.[t])return this.api[t](...r);(0,e.R)(35,t)}addPageAction(e,t){return this.#e("addPageAction",e,t)}recordCustomEvent(e,t){return this.#e("recordCustomEvent",e,t)}setPageViewName(e,t){return this.#e("setPageViewName",e,t)}setCustomAttribute(e,t,r){return this.#e("setCustomAttribute",e,t,r)}noticeError(e,t){return this.#e("noticeError",e,t)}setUserId(e){return this.#e("setUserId",e)}setApplicationVersion(e){return this.#e("setApplicationVersion",e)}setErrorHandler(e){return this.#e("setErrorHandler",e)}addRelease(e,t){return this.#e("addRelease",e,t)}log(e,t){return this.#e("log",e,t)}}class o extends n{#e(t,...r){if("function"==typeof this.api?.[t])return this.api[t](...r);(0,e.R)(35,t)}start(){return this.#e("start")}finished(e){return this.#e("finished",e)}recordReplay(){return this.#e(t.G4.RECORD)}pauseReplay(){return this.#e(t.G4.PAUSE)}addToTrace(e){return this.#e("addToTrace",e)}setCurrentRouteName(e){return this.#e("setCurrentRouteName",e)}interaction(){return this.#e("interaction")}wrapLogger(e,t,r){return this.#e("wrapLogger",e,t,r)}}var a=i(860),s=i(217);const c=Object.values(a.K7);function u(e){const t={};return c.forEach((r=>{t[r]=function(e,t){return!0===(0,s.gD)(t,"".concat(e,".enabled"))}(r,e)})),t}var l=i(603);var d=i(687),f=i(234),g=i(289),p=i(154),m=i(384);const h=e=>p.RI&&!0===(0,s.gD)(e,"privacy.cookies_enabled");function v(e){return!!(0,m.dV)().o.MO&&h(e)&&!0===(0,s.gD)(e,"session_trace.enabled")}var b=i(389);class y extends f.W{constructor(e,t,r=!0){super(e.agentIdentifier,t),this.auto=r,this.abortHandler=void 0,this.featAggregate=void 0,this.onAggregateImported=void 0,!1===e.init[this.featureName].autoStart&&(this.auto=!1),this.auto?(0,d.Ak)(e.agentIdentifier,t):this.ee.on("manual-start-all",(0,b.J)((()=>{(0,d.Ak)(e.agentIdentifier,this.featureName),this.auto=!0,this.importAggregator(e)})))}importAggregator(t,r={}){if(this.featAggregate||!this.auto)return;let n;this.onAggregateImported=new Promise((e=>{n=e}));const o=async()=>{let o;try{if(h(this.agentIdentifier)){const{setupAgentSession:e}=await i.e(296).then(i.bind(i,861));o=e(t)}}catch(t){(0,e.R)(20,t),this.ee.emit("internal-error",[t]),this.featureName===a.K7.sessionReplay&&this.abortHandler?.()}try{if(!this.#t(this.featureName,o))return(0,d.Ze)(this.agentIdentifier,this.featureName),void n(!1);const{lazyFeatureLoader:e}=await i.e(296).then(i.bind(i,103)),{Aggregate:a}=await e(this.featureName,"aggregate");this.featAggregate=new a(t,r),t.runtime.harvester.initializedAggregates.push(this.featAggregate),n(!0)}catch(t){(0,e.R)(34,t),this.abortHandler?.(),(0,d.Ze)(this.agentIdentifier,this.featureName,!0),n(!1),this.ee&&this.ee.abort()}};p.RI?(0,g.GG)((()=>o()),!0):o()}#t(e,t){switch(e){case a.K7.sessionReplay:return v(this.agentIdentifier)&&!!t;case a.K7.sessionTrace:return!!t;default:return!0}}}var w=i(630);class R extends y{static featureName=w.T;constructor(e,t=!0){super(e,w.T,t),this.importAggregator(e)}}var A=i(908),E=i(843),_=i(878),x=i(782),N=i(863);class k extends y{static featureName=x.T;constructor(e,t=!0){super(e,x.T,t),p.RI&&((0,E.u)((()=>(0,A.p)("docHidden",[(0,N.t)()],void 0,x.T,this.ee)),!0),(0,_.sp)("pagehide",(()=>(0,A.p)("winPagehide",[(0,N.t)()],void 0,x.T,this.ee))),this.importAggregator(e))}}var T=i(773);class j extends y{static featureName=T.TZ;constructor(e,t=!0){super(e,T.TZ,t),this.importAggregator(e)}}new class extends o{constructor(t){super(),p.gm?(this.features={},(0,m.bQ)(this.agentIdentifier,this),this.desiredFeatures=new Set(t.features||[]),this.desiredFeatures.add(R),this.runSoftNavOverSpa=[...this.desiredFeatures].some((e=>e.featureName===a.K7.softNav)),(0,l.j)(this,t,t.loaderType||"agent"),this.run()):(0,e.R)(21)}get config(){return{info:this.info,init:this.init,loader_config:this.loader_config,runtime:this.runtime}}run(){try{const t=u(this.agentIdentifier),r=[...this.desiredFeatures];r.sort(((e,t)=>a.P3[e.featureName]-a.P3[t.featureName])),r.forEach((r=>{if(!t[r.featureName]&&r.featureName!==a.K7.pageViewEvent)return;if(this.runSoftNavOverSpa&&r.featureName===a.K7.spa)return;if(!this.runSoftNavOverSpa&&r.featureName===a.K7.softNav)return;const n=function(e){switch(e){case a.K7.ajax:return[a.K7.jserrors];case a.K7.sessionTrace:return[a.K7.ajax,a.K7.pageViewEvent];case a.K7.sessionReplay:return[a.K7.sessionTrace];case a.K7.pageViewTiming:return[a.K7.pageViewEvent];default:return[]}}(r.featureName).filter((e=>!(e in this.features)));n.length>0&&(0,e.R)(36,{targetFeature:r.featureName,missingDependencies:n}),this.features[r.featureName]=new r(this)}))}catch(t){(0,e.R)(22,t);for(const e in this.features)this.features[e].abortHandler?.();const r=(0,m.Zm)();delete r.initializedAgents[this.agentIdentifier]?.api,delete r.initializedAgents[this.agentIdentifier]?.features,delete this.sharedAggregator;return r.ee.get(this.agentIdentifier).abort(),!1}}}({features:[R,k,j],loaderType:"lite"})})()})();</script> <meta name="viewport" content="width=device-width, initial-scale=1" /> <link rel="preconnect" href="https://a.sfdcstatic.com">  <script src="https://a.sfdcstatic.com/digital/one-trust/core/stable/scripttemplates/otSDKStub.js" data-domain-script="8e783e8c-0ad0-475d-8fca-4a03afa0a02a"></script> <script> /* OneTrust callback */ function OptanonWrapper() { var ot_link = document.querySelector('a.optanon-toggle-display'); if (ot_link) { ot_link.addEventListener('click', event => { Optanon.ToggleInfoDisplay(); // ot_modal.style.display = "block"; }); } function getCookie(name) { var value = "; " + document.cookie; var parts = value.split("; " + name + "="); if (parts.length == 2) { return parts.pop().split(";").shift(); } } function removeElement(element) { if (!getCookie('OptanonAlertBoxClosed') && element) { element.style.display = "none"; } } // Push a oneTrust group update event to dataLayer if (window.dataLayer) { window.dataLayer.push({event: 'OneTrustGroupsUpdated'}); } //Check if user's cookies are enabled, if not remove One Trust from page var cookies = ("cookie" in document && (document.cookie.length > 0 || (document.cookie = "test").indexOf.call(document.cookie, "test") > -1)); if (!cookies) { var box = document.querySelector('#onetrust-consent-sdk'); box.remove(); return; } try { //Check if current page is Privacy page, if so do not display One Trust modal if(digitalData) { if(digitalData.page.pagename.indexOf(":company:privacy") > -1){ var el = document.querySelector("#onetrust-consent-sdk"); removeElement(el); } } /* reinitialize active groups after user updates consent */ if (SfdcWwwBase.gdpr) { SfdcWwwBase.gdpr.init(); } } catch(err) { console.error(err.message) } } </script>  <script> (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-WRXS6TH'); </script> <script>(function(html){html.className = html.className.replace(/\bno-js\b/,'js')})(document.documentElement);</script> <meta name="theme-color" content="#0D9DDA" /><link rel="preload" as="font" href="https://www.salesforce.com/ap/blog/wp-content/client-mu-plugins/salesforce-shared/dist/fonts/salesforce-sans/SalesforceSans-Regular.woff2" type="font/woff2" crossorigin> <link rel="preload" as="font" href="https://www.salesforce.com/ap/blog/wp-content/client-mu-plugins/salesforce-shared/dist/fonts/salesforce-sans/SalesforceSans-Bold.woff2" type="font/woff2" crossorigin> <link rel="preload" as="font" href="https://a.sfdcstatic.com/shared/fonts/avant-garde/AvantGardeForSalesforceW05-Dm.woff2" type="font/woff2" crossorigin> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' />  <title>The 2024 Connectivity Benchmark Report: Key Trends Shaping APAC’s Digital Landscape - Salesforce</title> <meta name="description" content="Discover key trends in APAC’s digital landscape for 2024, including AI, workflow automation, and the state of digital transformation." /> <link rel="canonical" href="https://www.salesforce.com/ap/blog/the-2024-connectivity-report-key-trends-shaping-apac-digital-landscape/" /> <meta property="og:type" content="article" /> <meta property="og:title" content="The 2024 Connectivity Benchmark Report: Key Trends Shaping APAC’s Digital Landscape" /> <meta property="og:description" content="Discover key trends in APAC’s digital landscape for 2024, including AI, workflow automation, and the state of digital transformation." /> <meta property="og:url" content="https://www.salesforce.com/ap/blog/the-2024-connectivity-report-key-trends-shaping-apac-digital-landscape/" /> <meta property="og:site_name" content="Salesforce" /> <meta property="article:published_time" content="2024-05-27T05:34:28+00:00" /> <meta property="article:modified_time" content="2024-07-05T01:39:28+00:00" /> <meta property="og:image" content="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/05/key-trends-shaping-apac-digital-landscape.jpg" /> <meta property="og:image:width" content="768" /> <meta property="og:image:height" content="432" /> <meta property="og:image:type" content="image/jpeg" /> <meta name="author" content="Brian Kealey" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:label1" content="Written by" /> <meta name="twitter:data1" content="Brian Kealey" /> <meta name="twitter:label2" content="Est. reading time" /> <meta name="twitter:data2" content="5 minutes" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://www.salesforce.com/ap/blog/the-2024-connectivity-report-key-trends-shaping-apac-digital-landscape/","url":"https://www.salesforce.com/ap/blog/the-2024-connectivity-report-key-trends-shaping-apac-digital-landscape/","name":"The 2024 Connectivity Benchmark Report: Key Trends Shaping APAC’s Digital Landscape - Salesforce","isPartOf":{"@id":"https://www.salesforce.com/ap/blog/#website"},"primaryImageOfPage":{"@id":"https://www.salesforce.com/ap/blog/the-2024-connectivity-report-key-trends-shaping-apac-digital-landscape/#primaryimage"},"image":{"@id":"https://www.salesforce.com/ap/blog/the-2024-connectivity-report-key-trends-shaping-apac-digital-landscape/#primaryimage"},"thumbnailUrl":"https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/05/key-trends-shaping-apac-digital-landscape.jpg","datePublished":"2024-05-27T05:34:28+00:00","dateModified":"2024-07-05T01:39:28+00:00","author":{"@id":"https://www.salesforce.com/ap/blog/#/schema/person/06f14a10711b7d60b00c2c06f812a4d9"},"description":"Discover key trends in APAC’s digital landscape for 2024, including AI, workflow automation, and the state of digital transformation.","breadcrumb":{"@id":"https://www.salesforce.com/ap/blog/the-2024-connectivity-report-key-trends-shaping-apac-digital-landscape/#breadcrumb"},"inLanguage":"en-SG","potentialAction":[{"@type":"ReadAction","target":["https://www.salesforce.com/ap/blog/the-2024-connectivity-report-key-trends-shaping-apac-digital-landscape/"]}]},{"@type":"ImageObject","inLanguage":"en-SG","@id":"https://www.salesforce.com/ap/blog/the-2024-connectivity-report-key-trends-shaping-apac-digital-landscape/#primaryimage","url":"https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/05/key-trends-shaping-apac-digital-landscape.jpg","contentUrl":"https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/05/key-trends-shaping-apac-digital-landscape.jpg","width":"768","height":"432"},{"@type":"BreadcrumbList","@id":"https://www.salesforce.com/ap/blog/the-2024-connectivity-report-key-trends-shaping-apac-digital-landscape/#breadcrumb","itemListElement":[{"@type":"ListItem","position":"1","name":"Home","item":"https://www.salesforce.com/ap/blog/"},{"@type":"ListItem","position":"2","name":"Recent Stories","item":"https://www.salesforce.com/ap/blog/recent-stories/"},{"@type":"ListItem","position":"3","name":"The 2024 Connectivity Benchmark Report: Key Trends Shaping APAC’s Digital Landscape"}]},{"@type":"WebSite","@id":"https://www.salesforce.com/ap/blog/#website","url":"https://www.salesforce.com/ap/blog/","name":"Salesforce","description":"News, tips, and insights from the global cloud leader","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.salesforce.com/ap/blog/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-SG"},{"@type":"Person","@id":"https://www.salesforce.com/ap/blog/#/schema/person/06f14a10711b7d60b00c2c06f812a4d9","name":"ashleyng","image":{"@type":"ImageObject","inLanguage":"en-SG","@id":"https://www.salesforce.com/ap/blog/#/schema/person/image/5dd1672886be9627ff6c9e479ccdb4fb","url":"https://secure.gravatar.com/avatar/fed40c5afa785e9ecc26d22d1e068841?s=96&d=mm&r=g","contentUrl":"https://secure.gravatar.com/avatar/fed40c5afa785e9ecc26d22d1e068841?s=96&d=mm&r=g","caption":"ashleyng"},"url":"https://www.salesforce.com/ap/blog/author/ashleyng-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2/"}]}</script>  <link rel='dns-prefetch' href='//www.salesforce.com' /> <link rel='dns-prefetch' href='//a.sfdcstatic.com' /> <link rel='dns-prefetch' href='//public.tableau.com' /> <link rel='dns-prefetch' href='//cdn.optimizely.com' /> <link rel='dns-prefetch' href='//stats.wp.com' /> <link rel="alternate" type="application/rss+xml" title="Salesforce » Feed" href="https://www.salesforce.com/ap/blog/feed/" /> <link rel="alternate" type="application/rss+xml" title="Salesforce » Comments Feed" href="https://www.salesforce.com/ap/blog/comments/feed/" /> <link rel="alternate" type="application/rss+xml" title="Salesforce » The 2024 Connectivity Benchmark Report: Key Trends Shaping APAC’s Digital Landscape Comments Feed" href="https://www.salesforce.com/ap/blog/the-2024-connectivity-report-key-trends-shaping-apac-digital-landscape/feed/" /> <link rel='stylesheet' id='wp-block-library-css' href='https://www.salesforce.com/ap/blog/wp-includes/css/dist/block-library/style.min.css?ver=6.6.2' media='all' /> <style id='co-authors-plus-coauthors-style-inline-css'> .wp-block-co-authors-plus-coauthors.is-layout-flow [class*=wp-block-co-authors-plus]{display:inline} </style> <style id='co-authors-plus-avatar-style-inline-css'> .wp-block-co-authors-plus-avatar :where(img){height:auto;max-width:100%;vertical-align:bottom}.wp-block-co-authors-plus-coauthors.is-layout-flow .wp-block-co-authors-plus-avatar :where(img){vertical-align:middle}.wp-block-co-authors-plus-avatar:is(.alignleft,.alignright){display:table}.wp-block-co-authors-plus-avatar.aligncenter{display:table;margin-inline:auto} </style> <style id='co-authors-plus-image-style-inline-css'> .wp-block-co-authors-plus-image{margin-bottom:0}.wp-block-co-authors-plus-image :where(img){height:auto;max-width:100%;vertical-align:bottom}.wp-block-co-authors-plus-coauthors.is-layout-flow .wp-block-co-authors-plus-image :where(img){vertical-align:middle}.wp-block-co-authors-plus-image:is(.alignfull,.alignwide) :where(img){width:100%}.wp-block-co-authors-plus-image:is(.alignleft,.alignright){display:table}.wp-block-co-authors-plus-image.aligncenter{display:table;margin-inline:auto} </style> <style id='safe-svg-svg-icon-style-inline-css'> .safe-svg-cover{text-align:center}.safe-svg-cover .safe-svg-inside{display:inline-block;max-width:100%}.safe-svg-cover svg{height:100%;max-height:100%;max-width:100%;width:100%} </style> <link rel='stylesheet' id='mediaelement-css' href='https://www.salesforce.com/ap/blog/wp-includes/js/mediaelement/mediaelementplayer-legacy.min.css?ver=4.2.17' media='all' /> <link rel='stylesheet' id='wp-mediaelement-css' href='https://www.salesforce.com/ap/blog/wp-includes/js/mediaelement/wp-mediaelement.min.css?ver=6.6.2' media='all' /> <style id='jetpack-sharing-buttons-style-inline-css'> .jetpack-sharing-buttons__services-list{display:flex;flex-direction:row;flex-wrap:wrap;gap:0;list-style-type:none;margin:5px;padding:0}.jetpack-sharing-buttons__services-list.has-small-icon-size{font-size:12px}.jetpack-sharing-buttons__services-list.has-normal-icon-size{font-size:16px}.jetpack-sharing-buttons__services-list.has-large-icon-size{font-size:24px}.jetpack-sharing-buttons__services-list.has-huge-icon-size{font-size:36px}@media print{.jetpack-sharing-buttons__services-list{display:none!important}}.editor-styles-wrapper .wp-block-jetpack-sharing-buttons{gap:0;padding-inline-start:0}ul.jetpack-sharing-buttons__services-list.has-background{padding:1.25em 2.375em} </style> <style id='global-styles-inline-css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--color--salesforce-blue: #00a1e0;--wp--preset--color--hot-orange-50: #d83a00;--wp--preset--color--orange-50: #a96404;--wp--preset--color--yellow-95: #fef3d9;--wp--preset--color--yellow-50: #a86403;--wp--preset--color--yellow-20: #4f2100;--wp--preset--color--green-95: #ebf7e6;--wp--preset--color--green-50: #2e844a;--wp--preset--color--green-20: #0e3522;--wp--preset--color--teal-50: #0b827c;--wp--preset--color--blue-50: #0176d3;--wp--preset--color--blue-20: #032d60;--wp--preset--color--indigo-50: #5867e8;--wp--preset--color--purple-50: #9050e9;--wp--preset--color--violet-50: #ba01ef;--wp--preset--color--pink-50: #e3066a;--wp--preset--color--red-95: #fef1ee;--wp--preset--color--red-50: #ea001e;--wp--preset--color--red-20: #640103;--wp--preset--color--gray-95: #f3f3f3;--wp--preset--color--gray-90: #e5e5e5;--wp--preset--color--gray-80: #c9c9c9;--wp--preset--color--gray-50: #747474;--wp--preset--color--gray-10: #181818;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--gradient--toc-1: radial-gradient(560px 560px at 90% center, #D7BFF2 40%, transparent), radial-gradient(ellipse at 10% center, #CFE9FE 40%, #fff 60%, transparent);--wp--preset--gradient--toc-2: radial-gradient(550px 550px at 25% center, #D7BFF2 30%, transparent), radial-gradient(ellipse at 90% center, #CFE9FE 40%, #fff 60%, transparent);--wp--preset--gradient--toc-3: radial-gradient(450px 450px at 75% center, #D7BFF2 40%, transparent), radial-gradient(ellipse at 10% center, #CFE9FE 40%, #fff 90%, transparent);--wp--preset--gradient--cl-1: radial-gradient(450px 450px at 80% center, #D7BFF2 40%, transparent), radial-gradient(ellipse at 10% center, #CFE9FE 40%, #fff 90%, transparent);--wp--preset--gradient--cl-2: radial-gradient(600px 600px at 30% 50%, #D7BFF2 40%, transparent), radial-gradient(ellipse at 90% center, #CFE9FE 40%, #fff 70%, transparent);--wp--preset--gradient--cl-3: radial-gradient(450px 450px at 80% center, #D7BFF2 50%, transparent), radial-gradient(ellipse at 20% 60%, #CFE9FE 40%, #fff 90%, transparent);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(body) { margin: 0; }.wp-site-blocks > .alignleft { float: left; margin-right: 2em; }.wp-site-blocks > .alignright { float: right; margin-left: 2em; }.wp-site-blocks > .aligncenter { justify-content: center; margin-left: auto; margin-right: auto; }:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}.is-layout-flow > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}.is-layout-flow > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}.is-layout-flow > .aligncenter{margin-left: auto !important;margin-right: auto !important;}.is-layout-constrained > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}.is-layout-constrained > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}.is-layout-constrained > .aligncenter{margin-left: auto !important;margin-right: auto !important;}.is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){margin-left: auto !important;margin-right: auto !important;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}body{padding-top: 0px;padding-right: 0px;padding-bottom: 0px;padding-left: 0px;}a:where(:not(.wp-element-button)){color: var(--c-text-primary);text-decoration: underline;}:root :where(.wp-element-button, .wp-block-button__link){background-color: #32373c;border-radius: var(--border-radius);border-width: 0;color: var(--wp--preset--color--white);font-family: var(--f-primary);font-size: var(--fs-base);line-height: 1.33;padding-top: var(--btn-vertical-spacing);padding-right: var(--btn-horizontal-spacing);padding-bottom: var(--btn-vertical-spacing);padding-left: var(--btn-horizontal-spacing);text-decoration: none;}:root :where(.wp-element-caption, .wp-block-audio figcaption, .wp-block-embed figcaption, .wp-block-gallery figcaption, .wp-block-image figcaption, .wp-block-table figcaption, .wp-block-video figcaption){color: var(--c-text-body-secondary);font-size: var(--fs-12);letter-spacing: 0.002em;line-height: 1.42;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-salesforce-blue-color{color: var(--wp--preset--color--salesforce-blue) !important;}.has-hot-orange-50-color{color: var(--wp--preset--color--hot-orange-50) !important;}.has-orange-50-color{color: var(--wp--preset--color--orange-50) !important;}.has-yellow-95-color{color: var(--wp--preset--color--yellow-95) !important;}.has-yellow-50-color{color: var(--wp--preset--color--yellow-50) !important;}.has-yellow-20-color{color: var(--wp--preset--color--yellow-20) !important;}.has-green-95-color{color: var(--wp--preset--color--green-95) !important;}.has-green-50-color{color: var(--wp--preset--color--green-50) !important;}.has-green-20-color{color: var(--wp--preset--color--green-20) !important;}.has-teal-50-color{color: var(--wp--preset--color--teal-50) !important;}.has-blue-50-color{color: var(--wp--preset--color--blue-50) !important;}.has-blue-20-color{color: var(--wp--preset--color--blue-20) !important;}.has-indigo-50-color{color: var(--wp--preset--color--indigo-50) !important;}.has-purple-50-color{color: var(--wp--preset--color--purple-50) !important;}.has-violet-50-color{color: var(--wp--preset--color--violet-50) !important;}.has-pink-50-color{color: var(--wp--preset--color--pink-50) !important;}.has-red-95-color{color: var(--wp--preset--color--red-95) !important;}.has-red-50-color{color: var(--wp--preset--color--red-50) !important;}.has-red-20-color{color: var(--wp--preset--color--red-20) !important;}.has-gray-95-color{color: var(--wp--preset--color--gray-95) !important;}.has-gray-90-color{color: var(--wp--preset--color--gray-90) !important;}.has-gray-80-color{color: var(--wp--preset--color--gray-80) !important;}.has-gray-50-color{color: var(--wp--preset--color--gray-50) !important;}.has-gray-10-color{color: var(--wp--preset--color--gray-10) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-salesforce-blue-background-color{background-color: var(--wp--preset--color--salesforce-blue) !important;}.has-hot-orange-50-background-color{background-color: var(--wp--preset--color--hot-orange-50) !important;}.has-orange-50-background-color{background-color: var(--wp--preset--color--orange-50) !important;}.has-yellow-95-background-color{background-color: var(--wp--preset--color--yellow-95) !important;}.has-yellow-50-background-color{background-color: var(--wp--preset--color--yellow-50) !important;}.has-yellow-20-background-color{background-color: var(--wp--preset--color--yellow-20) !important;}.has-green-95-background-color{background-color: var(--wp--preset--color--green-95) !important;}.has-green-50-background-color{background-color: var(--wp--preset--color--green-50) !important;}.has-green-20-background-color{background-color: var(--wp--preset--color--green-20) !important;}.has-teal-50-background-color{background-color: var(--wp--preset--color--teal-50) !important;}.has-blue-50-background-color{background-color: var(--wp--preset--color--blue-50) !important;}.has-blue-20-background-color{background-color: var(--wp--preset--color--blue-20) !important;}.has-indigo-50-background-color{background-color: var(--wp--preset--color--indigo-50) !important;}.has-purple-50-background-color{background-color: var(--wp--preset--color--purple-50) !important;}.has-violet-50-background-color{background-color: var(--wp--preset--color--violet-50) !important;}.has-pink-50-background-color{background-color: var(--wp--preset--color--pink-50) !important;}.has-red-95-background-color{background-color: var(--wp--preset--color--red-95) !important;}.has-red-50-background-color{background-color: var(--wp--preset--color--red-50) !important;}.has-red-20-background-color{background-color: var(--wp--preset--color--red-20) !important;}.has-gray-95-background-color{background-color: var(--wp--preset--color--gray-95) !important;}.has-gray-90-background-color{background-color: var(--wp--preset--color--gray-90) !important;}.has-gray-80-background-color{background-color: var(--wp--preset--color--gray-80) !important;}.has-gray-50-background-color{background-color: var(--wp--preset--color--gray-50) !important;}.has-gray-10-background-color{background-color: var(--wp--preset--color--gray-10) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-salesforce-blue-border-color{border-color: var(--wp--preset--color--salesforce-blue) !important;}.has-hot-orange-50-border-color{border-color: var(--wp--preset--color--hot-orange-50) !important;}.has-orange-50-border-color{border-color: var(--wp--preset--color--orange-50) !important;}.has-yellow-95-border-color{border-color: var(--wp--preset--color--yellow-95) !important;}.has-yellow-50-border-color{border-color: var(--wp--preset--color--yellow-50) !important;}.has-yellow-20-border-color{border-color: var(--wp--preset--color--yellow-20) !important;}.has-green-95-border-color{border-color: var(--wp--preset--color--green-95) !important;}.has-green-50-border-color{border-color: var(--wp--preset--color--green-50) !important;}.has-green-20-border-color{border-color: var(--wp--preset--color--green-20) !important;}.has-teal-50-border-color{border-color: var(--wp--preset--color--teal-50) !important;}.has-blue-50-border-color{border-color: var(--wp--preset--color--blue-50) !important;}.has-blue-20-border-color{border-color: var(--wp--preset--color--blue-20) !important;}.has-indigo-50-border-color{border-color: var(--wp--preset--color--indigo-50) !important;}.has-purple-50-border-color{border-color: var(--wp--preset--color--purple-50) !important;}.has-violet-50-border-color{border-color: var(--wp--preset--color--violet-50) !important;}.has-pink-50-border-color{border-color: var(--wp--preset--color--pink-50) !important;}.has-red-95-border-color{border-color: var(--wp--preset--color--red-95) !important;}.has-red-50-border-color{border-color: var(--wp--preset--color--red-50) !important;}.has-red-20-border-color{border-color: var(--wp--preset--color--red-20) !important;}.has-gray-95-border-color{border-color: var(--wp--preset--color--gray-95) !important;}.has-gray-90-border-color{border-color: var(--wp--preset--color--gray-90) !important;}.has-gray-80-border-color{border-color: var(--wp--preset--color--gray-80) !important;}.has-gray-50-border-color{border-color: var(--wp--preset--color--gray-50) !important;}.has-gray-10-border-color{border-color: var(--wp--preset--color--gray-10) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-toc-1-gradient-background{background: var(--wp--preset--gradient--toc-1) !important;}.has-toc-2-gradient-background{background: var(--wp--preset--gradient--toc-2) !important;}.has-toc-3-gradient-background{background: var(--wp--preset--gradient--toc-3) !important;}.has-cl-1-gradient-background{background: var(--wp--preset--gradient--cl-1) !important;}.has-cl-2-gradient-background{background: var(--wp--preset--gradient--cl-2) !important;}.has-cl-3-gradient-background{background: var(--wp--preset--gradient--cl-3) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='frontend-css' href='https://www.salesforce.com/ap/blog/wp-content/themes/salesforce-blog/dist/css/frontend.css?ver=00d0c9e7cb8328aa9091' media='all' /> <script src="https://www.salesforce.com/ap/blog/wp-includes/js/dist/hooks.min.js?ver=2810c76e705dd1a53b18" id="wp-hooks-js"></script> <script src="https://www.salesforce.com/ap/blog/wp-includes/js/dist/i18n.min.js?ver=5e580eb46a90c2b997e6" id="wp-i18n-js"></script> <script id="wp-i18n-js-after"> wp.i18n.setLocaleData( { 'text direction\u0004ltr': [ 'ltr' ] } ); </script> <script src="https://www.salesforce.com/ap/blog/wp-content/client-mu-plugins/salesforce-shared/dist/js/top.js?ver=1738016099" id="salesforce-shared-top-js"></script> <script id="salesforce-shared-bottom-js-extra"> var sfAnalyticsData = {"pageName":"The 2024 Connectivity Benchmark Report: Key Trends Shaping APAC\u2019s Digital Landscape"}; </script> <script src="https://www.salesforce.com/ap/blog/wp-content/client-mu-plugins/salesforce-shared/dist/js/bottom.js?ver=1738016099" id="salesforce-shared-bottom-js"></script> <script type="module" src="https://a.sfdcstatic.com/digital/xsf/components/v1-stable/navs.js?ver=2.0.0"></script><script src="//public.tableau.com/javascripts/api/tableau-2.min.js?ver=0.1.6" id="tableau-js-js"></script> <script type="text/javascript" id="optimizely-web-script" data-src="https://cdn.optimizely.com/js/24522750327.js?ver=0.1.0" referrerpolicy="no-referrer-when-downgrade" data-handle="optimizely-main"></script><script type="text/javascript" id="optimizely-ga-datalayer-script" data-src="https://www.salesforce.com/ap/blog/wp-content/client-mu-plugins/salesforce-shared/assets/js/lib/optimizely-ga-datalayer.js?ver=1738016099"></script><script type="text/javascript" id="optimizely-gdpr-script" src="https://www.salesforce.com/ap/blog/wp-content/client-mu-plugins/salesforce-shared/dist/js/optimizely-gdpr.js?ver=1738016099"></script><link rel="https://api.w.org/" href="https://www.salesforce.com/ap/blog/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://www.salesforce.com/ap/blog/wp-json/wp/v2/posts/7075" /><link rel='shortlink' href='https://www.salesforce.com/ap/blog/?p=7075' /> <link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://www.salesforce.com/ap/blog/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.salesforce.com%2Fap%2Fblog%2Fthe-2024-connectivity-report-key-trends-shaping-apac-digital-landscape%2F" /> <link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://www.salesforce.com/ap/blog/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.salesforce.com%2Fap%2Fblog%2Fthe-2024-connectivity-report-key-trends-shaping-apac-digital-landscape%2F&format=xml" />  <script type="text/javascript"> window.sfdcBase = window.sfdcBase || {}; if (!sfdcBase.env) window.sfdcBase.env = ({ 'www.salesforce.com': 'PROD', 'www-uat1.salesforce.com': 'UAT', 'www-perf.salesforce.com': 'PERF', 'www-qa1.salesforce.com': 'QA', 'www-int.salesforce.com': 'INT', })[location.hostname] ?? 'PROD'; window.sfdcBase.ssoEnabled=true; var mfePlugin = {"active":true} </script> <style>img#wpstats{display:none}</style> <script type="text/javascript" src="https://static.cloud.coveo.com/coveo.analytics.js/coveoua.js"></script> <script> coveoua("init", "xx24e65ef6-c6f0-4a55-b6b9-e7fd84967788"); coveoua("send", "pageview", { contentIdKey: "@clickableuri", contentIdValue: window.location.href }); </script> <meta property="og:locale" content="en_SG" /><link rel="alternate" hreflang="x-default" href="https://www.salesforce.com/au/blog/?p=64054" /><link rel="alternate" hreflang="en-ap" href="https://www.salesforce.com/ap/blog/the-2024-connectivity-report-key-trends-shaping-apac-digital-landscape/" /><link rel="alternate" hreflang="en-ap" href="https://www.salesforce.com/ap/blog/the-2024-connectivity-report-key-trends-shaping-apac-digital-landscape/" /><link rel="alternate" hreflang="en-sg" href="https://www.salesforce.com/ap/blog/the-2024-connectivity-report-key-trends-shaping-apac-digital-landscape/" /><link rel="alternate" hreflang="en-fj" href="https://www.salesforce.com/ap/blog/the-2024-connectivity-report-key-trends-shaping-apac-digital-landscape/" /><link rel="alternate" hreflang="en-hk" href="https://www.salesforce.com/ap/blog/the-2024-connectivity-report-key-trends-shaping-apac-digital-landscape/" /><link rel="alternate" hreflang="en-id" href="https://www.salesforce.com/ap/blog/the-2024-connectivity-report-key-trends-shaping-apac-digital-landscape/" /><link rel="alternate" hreflang="en-kp" href="https://www.salesforce.com/ap/blog/the-2024-connectivity-report-key-trends-shaping-apac-digital-landscape/" /><link rel="alternate" hreflang="en-kr" href="https://www.salesforce.com/ap/blog/the-2024-connectivity-report-key-trends-shaping-apac-digital-landscape/" /><link rel="alternate" hreflang="en-nc" href="https://www.salesforce.com/ap/blog/the-2024-connectivity-report-key-trends-shaping-apac-digital-landscape/" /><link rel="alternate" hreflang="en-pk" href="https://www.salesforce.com/ap/blog/the-2024-connectivity-report-key-trends-shaping-apac-digital-landscape/" /><link rel="alternate" hreflang="en-pg" href="https://www.salesforce.com/ap/blog/the-2024-connectivity-report-key-trends-shaping-apac-digital-landscape/" /><link rel="alternate" hreflang="en-ph" href="https://www.salesforce.com/ap/blog/the-2024-connectivity-report-key-trends-shaping-apac-digital-landscape/" /><link rel="alternate" hreflang="en-tw" href="https://www.salesforce.com/ap/blog/the-2024-connectivity-report-key-trends-shaping-apac-digital-landscape/" /><link rel="alternate" hreflang="en-th" href="https://www.salesforce.com/ap/blog/the-2024-connectivity-report-key-trends-shaping-apac-digital-landscape/" /><link rel="alternate" hreflang="en-vn" href="https://www.salesforce.com/ap/blog/the-2024-connectivity-report-key-trends-shaping-apac-digital-landscape/" /><link rel="alternate" hreflang="en-my" href="https://www.salesforce.com/ap/blog/the-2024-connectivity-report-key-trends-shaping-apac-digital-landscape/" /><link rel="alternate" hreflang="en-in" href="https://www.salesforce.com/in/blog/the-2024-connectivity-report-key-trends-shaping-apac-digital-landscape/" /><link rel="icon" href="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/06/salesforce-icon-1.webp?w=32" sizes="32x32" /> <link rel="icon" href="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/06/salesforce-icon-1.webp?w=192" sizes="192x192" /> <link rel="apple-touch-icon" href="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/06/salesforce-icon-1.webp?w=180" /> <meta name="msapplication-TileImage" content="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/06/salesforce-icon-1.webp?w=256" /> <style id="wp-custom-css"> .img-no-bottom-margin { margin-bottom: 0 !important; } </style> <script>(window.BOOMR_mq=window.BOOMR_mq||[]).push(["addVar",{"rua.upush":"false","rua.cpush":"false","rua.upre":"false","rua.cpre":"false","rua.uprl":"false","rua.cprl":"false","rua.cprf":"false","rua.trans":"","rua.cook":"false","rua.ims":"false","rua.ufprl":"false","rua.cfprl":"false","rua.isuxp":"false","rua.texp":"norulematch","rua.ceh":"false","rua.ueh":"false","rua.ieh.st":"0"}]);</script> <script>!function(e){var n="https://s.go-mpulse.net/boomerang/";if("False"=="True")e.BOOMR_config=e.BOOMR_config||{},e.BOOMR_config.PageParams=e.BOOMR_config.PageParams||{},e.BOOMR_config.PageParams.pci=!0,n="https://s2.go-mpulse.net/boomerang/";if(window.BOOMR_API_key="NCPYV-VGJPP-N4J93-8HN3B-8B6S3",function(){function e(){if(!o){var e=document.createElement("script");e.id="boomr-scr-as",e.src=window.BOOMR.url,e.async=!0,i.parentNode.appendChild(e),o=!0}}function t(e){o=!0;var n,t,a,r,d=document,O=window;if(window.BOOMR.snippetMethod=e?"if":"i",t=function(e,n){var t=d.createElement("script");t.id=n||"boomr-if-as",t.src=window.BOOMR.url,BOOMR_lstart=(new Date).getTime(),e=e||d.body,e.appendChild(t)},!window.addEventListener&&window.attachEvent&&navigator.userAgent.match(/MSIE [67]\./))return window.BOOMR.snippetMethod="s",void t(i.parentNode,"boomr-async");a=document.createElement("IFRAME"),a.src="about:blank",a.title="",a.role="presentation",a.loading="eager",r=(a.frameElement||a).style,r.width=0,r.height=0,r.border=0,r.display="none",i.parentNode.appendChild(a);try{O=a.contentWindow,d=O.document.open()}catch(_){n=document.domain,a.src="javascript:var d=document.open();d.domain='"+n+"';void(0);",O=a.contentWindow,d=O.document.open()}if(n)d._boomrl=function(){this.domain=n,t()},d.write("<bo"+"dy onload='document._boomrl();'>");else if(O._boomrl=function(){t()},O.addEventListener)O.addEventListener("load",O._boomrl,!1);else if(O.attachEvent)O.attachEvent("onload",O._boomrl);d.close()}function a(e){window.BOOMR_onload=e&&e.timeStamp||(new Date).getTime()}if(!window.BOOMR||!window.BOOMR.version&&!window.BOOMR.snippetExecuted){window.BOOMR=window.BOOMR||{},window.BOOMR.snippetStart=(new Date).getTime(),window.BOOMR.snippetExecuted=!0,window.BOOMR.snippetVersion=12,window.BOOMR.url=n+"NCPYV-VGJPP-N4J93-8HN3B-8B6S3";var i=document.currentScript||document.getElementsByTagName("script")[0],o=!1,r=document.createElement("link");if(r.relList&&"function"==typeof r.relList.supports&&r.relList.supports("preload")&&"as"in r)window.BOOMR.snippetMethod="p",r.href=window.BOOMR.url,r.rel="preload",r.as="script",r.addEventListener("load",e),r.addEventListener("error",function(){t(!0)}),setTimeout(function(){if(!o)t(!0)},3e3),BOOMR_lstart=(new Date).getTime(),i.parentNode.appendChild(r);else t(!1);if(window.addEventListener)window.addEventListener("load",a,!1);else if(window.attachEvent)window.attachEvent("onload",a)}}(),"".length>0)if(e&&"performance"in e&&e.performance&&"function"==typeof e.performance.setResourceTimingBufferSize)e.performance.setResourceTimingBufferSize();!function(){if(BOOMR=e.BOOMR||{},BOOMR.plugins=BOOMR.plugins||{},!BOOMR.plugins.AK){var n=""=="true"?1:0,t="",a="bdpnbeqxgsvtsz5y7pta-f-756537f13-clientnsv4-s.akamaihd.net",i="false"=="true"?2:1,o={"ak.v":"39","ak.cp":"1093204","ak.ai":parseInt("638429",10),"ak.ol":"0","ak.cr":1,"ak.ipv":4,"ak.proto":"http/1.1","ak.rid":"59b724f","ak.r":45578,"ak.a2":n,"ak.m":"dsca","ak.n":"essl","ak.bpcip":"8.222.208.0","ak.cport":44538,"ak.gh":"23.52.171.214","ak.quicv":"","ak.tlsv":"tls1.2","ak.0rtt":"","ak.0rtt.ed":"","ak.csrc":"-","ak.acc":"bbr","ak.t":"1740176358","ak.ak":"hOBiQwZUYzCg5VSAfCLimQ==jMnF79ixHifQoNwHkneeYknbyklr4lO+yKYlynfFFDy5W5dKcdkcbBmqnwCiMAfw/K0RbdJ/Hsiswsr7hgqKn5gJ5qhAHxUPsbjCs8qNLY9JNrmk0WN3FmCkfv3klrTUVN3W5UxYdu5DbgvmplTxu0iBOIBvgEDPygXGn4OrF6leefW7cvO5ksnNs9BKtVH9+f9YamCyfvvcNnOzjoc/eF+PkrBzBKdfkoIFf8g4Q0927UlHYa94r5WT6cIhYpZvFobvBhxT2gc8uspUVdqQ/07Dy6rv6xijX6NljmH2Ybjj32YKxqMUs0npa5sj5QGxITtzCOiGNK5b+NwAgF7I2Ci+nhDVxDt/Vx4+sjLfbElbDNmPpK5dJjtAMkLujdMF7ddlSDIopi4XJHIH9W1pG3zSiphFZpHWUXbxEVr9jgg=","ak.pv":"661","ak.dpoabenc":"","ak.tf":i};if(""!==t)o["ak.ruds"]=t;var r={i:!1,av:function(n){var t="http.initiator";if(n&&(!n[t]||"spa_hard"===n[t]))o["ak.feo"]=void 0!==e.aFeoApplied?1:0,BOOMR.addVar(o)},rv:function(){var e=["ak.bpcip","ak.cport","ak.cr","ak.csrc","ak.gh","ak.ipv","ak.m","ak.n","ak.ol","ak.proto","ak.quicv","ak.tlsv","ak.0rtt","ak.0rtt.ed","ak.r","ak.acc","ak.t","ak.tf"];BOOMR.removeVar(e)}};BOOMR.plugins.AK={akVars:o,akDNSPreFetchDomain:a,init:function(){if(!r.i){var e=BOOMR.subscribe;e("before_beacon",r.av,null,null),e("onbeacon",r.rv,null,null),r.i=!0}return this},is_complete:function(){return!0}}}}()}(window);</script></head> <body class="post-template-default single single-post postid-7075 single-format-standard wp-embed-responsive theme-salesforce-blog has-context-nav cxt-has-fixed-nav post has-primary-topic--digital-transformation"> <a href="#main-content" class="screen-reader-text-content"> <div class="screen-reader-container"> Skip to Content </div> </a> <hgf-c360nav id="c360-hgf-nav" search="true" origin="https://wp.sfdcdigital.com/en-ap/wp-json" show-region-selector="true" home-href="/" context-nav-enabled="true" locale="ap" show-button-main="true" button-override-main-label="Watch Demo" button-override-main-href="https://www.salesforce.com/ap/form/demo/overview-demo?d=7013y000002ElKTAA0&nc=7013y000002ElKdAAK" button-override-main-target="_blank" button-override-main-variant="trial" > </hgf-c360nav> <script> const navElement = document.getElementById('c360-hgf-nav'); /** * Register events. */ const registerEvents = () => { if (!navElement) { return; } const addTrackingEvent = function (event) { if (event.detail && event.detail.event) { dataLayer.push(event.detail) } }; document.addEventListener("www_track", addTrackingEvent, false); }; registerEvents(); </script>  <noscript> <iframe src="https://www.googletagmanager.com/ns.html?id=GTM-WRXS6TH" height="0" width="0" style="display:none;visibility:hidden"></iframe> </noscript>  <div class="context-nav-wrapper"> <hgf-c360contextnav data="{ "isLogoEnabled":true, "variation":"static", "propertyTitle":{ "label":"Salesforce Asia Blog", "ariaLabel":"Salesforce Asia Blog", "url":"/ap/blog", "target":"_self" }, "propertyLogo":{ "src":"https://a.sfdcstatic.com/shared/images/c360-nav/mobile_logo.png", "alt":"Property" }, "utilityNavigation": { "ctasecondary": { "cta": { "label": "Newsletter", "ariaLabel": "Newsletter", "url": "https://www.salesforce.com/ap/form/other/blog-newsletter/", "variant": "secondary", "target": "_blank" } } }, "menuGroup":{ "menuItems":[ { "ID":0, "link":{ "label":"Top Stories", "ariaLabel":"Top Stories", "url":"/ap/blog", "target":"_self" } }, { "ID":1, "title":"Topics", "submenu":[ { "ID":4, "menuItems":[ { "ID":7, "link":{ "url":"/ap/blog/category/artificial-intelligence/", "label":"Artificial Intelligence", "ariaLabel":"Artificial Intelligence", "target":"_self" } }, { "ID":8, "link":{ "url":"/ap/blog/category/data-culture/", "label":"Data", "ariaLabel":"Data", "target":"_self" } }, { "ID":9, "link":{ "url":"/ap/blog/category/customer-relationships/", "label":"Customer Relationships", "ariaLabel":"Customer Relationships", "target":"_self" } }, { "ID":10, "link":{ "url":"/ap/blog/category/digital-transformation/", "label":"Digital Transformation", "ariaLabel":"Digital Transformation", "target":"_self" } }, { "ID":11, "link":{ "url":"/ap/blog/category/future-of-work/", "label":"Future Of Work", "ariaLabel":"Future Of Work", "target":"_self" } }, { "ID":12, "link":{ "url":"/ap/blog/category/business-as-a-platform-for-change/", "label":"Business As A Platform For Change", "ariaLabel":"Business As A Platform For Change", "target":"_self" } } ] } ] }, { "ID":2, "title":"Roles", "submenu":[ { "ID":5, "menuItems":[ { "ID":34, "link":{ "url":"/ap/blog/category/commerce/", "label":"Commerce", "ariaLabel":"Commerce", "target":"_self" } }, { "ID":18, "link":{ "url":"/ap/blog/category/it/", "label":"IT", "ariaLabel":"IT", "target":"_self" } }, { "ID":35, "link":{ "url":"/ap/blog/category/marketing/", "label":"Marketing", "ariaLabel":"Marketing", "target":"_self" } }, { "ID":21, "link":{ "url":"/ap/blog/category/sales/", "label":"Sales", "ariaLabel":"Sales", "target":"_self" } }, { "ID":22, "link":{ "url":"/ap/blog/category/service/", "label":"Service", "ariaLabel":"Service", "target":"_self" } }, { "ID":25, "link":{ "url":"/ap/blog/category/small-business/", "label":"Small Business", "ariaLabel":"Small Business", "target":"_self" } } ] } ] }, { "ID":3, "title":"Industries", "submenu":[ { "ID":6, "menuItems":[ { "ID":26, "link":{ "url":"/ap/blog/category/communications/", "label":"Communications", "ariaLabel":"Communications", "target":"_self" } }, { "ID":28, "link":{ "url":"/ap/blog/category/financial-services/", "label":"Financial Services", "ariaLabel":"Financial Services", "target":"_self" } }, { "ID":32, "link":{ "url":"/ap/blog/category/public-sector/", "label":"Public Sector", "ariaLabel":"Public Sector", "target":"_self" } }, { "ID":33, "link":{ "url":"/ap/blog/category/retail/", "label":"Retail", "ariaLabel":"Retail", "target":"_self" } } ] } ] } ] } }"></hgf-c360contextnav> </div> <main id="main-content"> <article class="post post--v2 post--article"> <header class="post__header"> <div class="container"> <div class="hero-v2 "> <div class="hero__taxonomies"> <a href="https://www.salesforce.com/ap/blog/category/digital-transformation/" class="sf-tag topic topic--digital-transformation sf-tag--digital-transformation" aria-label="Filed under Digital Transformation" > Digital Transformation</a> </div> <h1 class="h2">The 2024 Connectivity Benchmark Report: Key Trends Shaping APAC’s Digital Landscape</h1> <div class="hero-v2__ornaments-container hero-v2__ornaments-container--no-ornaments"> <figure class="hero-v2__image"><span class="img-object-fit"><img src="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/05/key-trends-shaping-apac-digital-landscape.jpg?w=300" sizes="(min-width: 48em) 500px, 100vw" srcset="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/05/key-trends-shaping-apac-digital-landscape.jpg 768w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/05/key-trends-shaping-apac-digital-landscape.jpg?w=300&h=169 300w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/05/key-trends-shaping-apac-digital-landscape.jpg?w=150&h=84 150w" alt="" loading="eager" fetchpriority="high" /></span></figure> </div> <h2 class="hero-v2__excerpt">Explore the state of digital transformation in the Asia Pacific region with insights from the 2024 Connectivity Report. See how IT leaders are adopting AI, workflow automation and APIs to increase revenue, operational efficiency and innovation. </h2><article class="hero-byline hero-byline--1"> <a href="https://www.salesforce.com/ap/blog/author/brian-kealey/" class="hero-byline__author"> <div class="hero-byline__contents"> <h3 class="hero-byline__full-name"> <span class="hero-byline__name">Brian</span> <span class="hero-byline__name">Kealey</span> </h3> <div class="hero-byline__meta"> <div class="hero-byline__info"> <time class="hero-byline__date" datetime="2024-05-27">May 27, 2024</time> <span class="hero-byline__reading-time"> 5 min read </span> </div> </div> </div> </a> </article> </div> </div> </header> </div> <div class="post__social post__social--v2 post__social--top post__social--has-title"> <h2 class="screen-reader-mobile-only post__social-title">Share article</h2> <ul class="social-nav social-nav-v2"> <li class="social-nav__item"> <a aria-label="Share on LinkedIn (Opens in a new tab)" href="http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.salesforce.com%2Fap%2Fblog%2Fthe-2024-connectivity-report-key-trends-shaping-apac-digital-landscape%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&title=The%202024%20Connectivity%20Benchmark%20Report%3A%20Key%20Trends%20Shaping%20APAC%E2%80%99s%20Digital%20Landscape" target="_blank" > <svg xmlns="http://www.w3.org/2000/svg" width="21" height="21" fill="none"><path fill="#032D60" d="M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z" /></svg> </a> </li> <li class="social-nav__item"> <a aria-label="Share on Twitter (Opens in a new tab)" href="https://x.com/intent/tweet?text=The%202024%20Connectivity%20Benchmark%20Report%3A%20Key%20Trends%20Shaping%20APAC%E2%80%99s%20Digital%20Landscape&url=https%3A%2F%2Fwww.salesforce.com%2Fap%2Fblog%2Fthe-2024-connectivity-report-key-trends-shaping-apac-digital-landscape%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&via=salesforce" target="_blank" > <svg xmlns="http://www.w3.org/2000/svg" width="32" height="32" fill="#032D60" viewBox="0 0 32 32"><path d="M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z" /></svg> </a> </li> <li class="social-nav__item"> <a aria-label="Share on Facebook (Opens in a new tab)" href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fap%2Fblog%2Fthe-2024-connectivity-report-key-trends-shaping-apac-digital-landscape%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt" target="_blank" > <svg xmlns="http://www.w3.org/2000/svg" width="19" height="19" fill="none"><path fill="#032D60" d="M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5" /></svg> </a> </li> <li class="social-nav__item"> <button class="copy-share js-copy-link" aria-label="Copy link to clipboard" href="#" data-clipboard-text='"The 2024 Connectivity Benchmark Report: Key Trends Shaping APAC’s Digital Landscape" https://www.salesforce.com/ap/blog/the-2024-connectivity-report-key-trends-shaping-apac-digital-landscape/' > <svg xmlns="http://www.w3.org/2000/svg" width="20" height="10" fill="none"><path fill="#032D60" d="M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z" /></svg> </button> </li> </ul> </div> <div class="post__content post__content-v2"> <h2 class="wp-block-heading" id="h-the-latest-data-from-it-leaders-around-the-world-reveals-how-ai-automation-and-apis-are-driving-business-value-and-innovation-and-where-organisations-still-have-work-to-do-on-their-digital-transformation-efforts">The latest data from IT leaders around the world reveals how AI, automation and APIs are driving business value and innovation, and where organisations still have work to do on their digital transformation efforts.</h2> <p>Digital transformation isn’t just a trend. It’s a core shift to the business landscape, with IT leaders refining their strategies, headcounts and budgets to cater to growing customer expectations and project demands. The <a href="https://www.salesforce.com/ap/form/pdf/connectivity-benchmark/" target="_blank" rel="noreferrer noopener">2024 Connectivity Benchmark Report</a> sheds light on the state of digital transformation worldwide, with the latest trends in AI, integration, automation and API management. So how do businesses in the APAC region measfure up in the evolving digital landscape?</p> <h2 class="wp-block-heading" id="h-it-leaders-are-optimistic-about-ai">IT leaders are optimistic about AI</h2> <p><a href="https://www.salesforce.com/ap/form/pdf/connectivity-benchmark/" target="_blank" rel="noreferrer noopener">The report</a> reveals that 88% of organisations in APAC are already using AI, and adoption is continuing to grow. IT leaders in the region foresee an 89% increase in their usage of Large Language Models (LLMs) over the next three years, exceeding the 69% increase expected globally. Moreover, 86% are confident that AI will increase developer productivity at their organisations in that timeframe.</p> <p>This optimism is a good thing, considering they’re simultaneously reporting a 39% increase in IT requests. AI will play an essential role in sustaining productivity under these demands, helping IT teams to manage growing workloads and expectations both efficiently and cost-effectively.</p> <div class="layout-three wp-block-salesforce-blog-offer"> <div class="wp-block-offer__wrapper"> <div class="wp-block-offer__content"> <h2 class="wp-block-offer__title">The trends shaping IT</h2> <p class="wp-block-offer__description">A pulse check on the priorities, challenges and strategic direction for IT leaders in the age of AI.</p> <div class="wp-block-button"> <a class="wp-block-button__link" target="_blank" href="https://www.salesforce.com/ap/resources/research-reports/state-of-it/">Get the report</a> </div> </div> <div class="wp-block-offer__media"> </div> </div> <div class="wp-block-offer__graphics wp-block-offer__contour"></div>  <img decoding="async" class="wp-block-offer__graphics wp-block-offer__illustration" src="https://www.salesforce.com/ap/blog/wp-content/themes/salesforce-blog/dist/images/offer-block/offer-illustration-layout-three.png" alt="">  <img decoding="async" class="wp-block-offer__graphics wp-block-offer__accent" src="https://www.salesforce.com/ap/blog/wp-content/themes/salesforce-blog/dist/images/offer-block/offer-accent-layout-three.png" alt="">   </div> <h2 class="wp-block-heading" id="h-organisations-need-to-get-their-data-ready-for-ai">Organisations need to get their data ready for AI</h2> <p>Despite the optimistic outlook, 69% of APAC IT leaders say their organisation is ill-equipped to harmonise data systems to fully leverage AI, with 82% pointing the finger at data silos as hindering digital transformation efforts. While this figure is lower than the 81% global average, organisations across APAC still have a way to go to break down silos and better integrate data across the business. </p> <p>Integration hurdles are blamed by IT leaders for stalling digital transformation for 82% of APAC organisations. Kurt Anderson, Managing Director and API Transformation Leader at Deloitte Consulting LLP explains, “A lack of integration is the top barrier to adopting emerging technologies, especially AI. And as demand grows for seamless, personalised customer experiences, the interoperability of systems is crucial for harnessing the full potential of data, AI, and automation. That’s why integration should be the cornerstone of every IT leader’s digital transformation efforts in 2024.”</p> <p>The potential of AI is limited only by the data that organisations can connect it to, and the outcomes they can drive from it. <a href="https://www.salesforce.com/ap/form/pdf/connectivity-benchmark/" target="_blank" rel="noreferrer noopener">The report</a> shows that IT leaders across APAC are increasingly aware of these integration and automation challenges, and underscores the need for a robust data strategy, with a focus on data currency, reuse and access.</p> <h2 class="wp-block-heading" id="h-it-teams-are-under-pressure-but-workflow-automation-can-help">IT teams are under pressure, but workflow automation can help</h2> <p>With 98% of APAC IT teams struggling to integrate efficiently, workflow automation emerges as a solution. <a href="https://www.mulesoft.com/platform/rpa" target="_blank" rel="noreferrer noopener">Robotic Process Automation</a> can drive efficiency and reduce the workload on IT teams. As automation is demanded across businesses, IT often plays a gatekeeper role, but workflow automation permits other teams to self-serve. The global investment in RPA is now 31%, up significantly from 13% in 2021, as IT teams realise its potential.</p> <p><a href="https://www.salesforce.com/ap/customer-success-stories/sim/" target="_blank" rel="noreferrer noopener">Singapore Institute of Management </a>(SIM) underwent its digital transformation with Salesforce and MuleSoft, integrating multiple back-end systems to streamline the end-to-end experience for its learners and administrators. Learners can now access courses with a single sign-on and automated processes encourage self-service and more efficient case management.  </p> <h2 class="wp-block-heading" id="h-apis-become-a-strategic-lever-for-growth">APIs become a strategic lever for growth</h2> <p>APIs are now a staple in the digital ecosystem, with 99% of organisations using them to streamline data access and fuel growth. In APAC APIs and API-related offerings contribute to 33% of all revenue. Furthermore, APIs have contributed to increased revenue for 41% of APAC respondents and cut operational costs for 27%.</p> <p><a href="https://www.mulesoft.com/case-studies/api/m1">M1</a>, Singapore’s most dynamic communications company, found its legacy on-premise API gateway was too labour-intensive and slowed down the delivery of new offerings. Supported by MuleSoft Professional Services, it migrated to a more agile solution in just 9 months and is now completing 13% more projects a year through API reuse, while saving 15 man-days per project. </p> <p>“I’m really excited about the scalability we have with MuleSoft. In a fast-paced industry, we now have the confidence that we can stay ahead of the game with a future-proofed environment and delight our customers as we grow our business,” says Chiam Chee Kong, Deputy Head of Software Engineering & Architecture at M1.</p> <p>With outlets in Thailand and Malaysia, popular retail brand <a href="https://www.salesforce.com/ap/resources/customer-stories/cp-lotus/">Lotus’s</a> chose Salesforce and MuleSoft to unify its systems and data so it can provide more personalised and streamlined customer experiences. MuleSoft’s API reuse and prebuilt assets helped it complete its digital transformation in just 14 months – half the time it allotted. <br>“We knew that with MuleSoft as our API gateway and integration layer we would be able to be more agile and transform more quickly,” says Wiphak Trakanrungsi, Head of Technology Software Development and Innovation at Lotus’s.</p> <h2 class="wp-block-heading" id="h-digital-transformation-is-the-competitive-advantage">Digital transformation is the competitive advantage</h2> <p>An enterprise API strategy that facilitates data integration across applications will empower leaders to accelerate innovation and operationalise AI to drive business value and growth for the future. Through revenue generation, operational cost reduction and the promotion of self-service, integration, automation and APIs will help businesses maintain their competitive edge in 2024 and beyond.</p> <p><br>Read the full <a href="https://www.salesforce.com/ap/form/pdf/connectivity-benchmark/">2024 Connectivity Benchmark </a><a href="https://www.salesforce.com/ap/form/pdf/connectivity-benchmark/" target="_blank" rel="noreferrer noopener">Report</a> for a comprehensive understanding of the digital transformation landscape in APAC and beyond.</p> <div class="layout-one wp-block-salesforce-blog-offer"> <div class="wp-block-offer__wrapper"> <div class="wp-block-offer__content"> <h2 class="wp-block-offer__title">2024 Connectivity Benchmark Report</h2> <p class="wp-block-offer__description">Discover how enterprise organisations around the world are using AI and automation to power digital transformation.</p> <div class="wp-block-button"> <a class="wp-block-button__link" target="_blank" href="https://www.salesforce.com/ap/form/pdf/connectivity-benchmark/">Get the report</a> </div> </div> <div class="wp-block-offer__media"> </div> </div> <div class="wp-block-offer__graphics wp-block-offer__contour"></div>  <img decoding="async" class="wp-block-offer__graphics wp-block-offer__illustration" src="https://www.salesforce.com/ap/blog/wp-content/themes/salesforce-blog/dist/images/offer-block/offer-illustration-layout-one.png" alt="">  <img decoding="async" class="wp-block-offer__graphics wp-block-offer__accent" src="https://www.salesforce.com/ap/blog/wp-content/themes/salesforce-blog/dist/images/offer-block/offer-accent-layout-one.png" alt="">   <img decoding="async" class="wp-block-offer__graphics wp-block-offer__cloud" src="https://www.salesforce.com/ap/blog/wp-content/themes/salesforce-blog/dist/images/offer-block/offer-cloud-layout-one.png" alt=""> </div> </div> <div class="post__social post__social--v2 post__social--has-title post__social--bottom"> <h2 class="screen-reader-mobile-only post__social-title">Share article</h2> <ul class="social-nav social-nav-v2"> <li class="social-nav__item"> <a aria-label="Share on LinkedIn (Opens in a new tab)" href="http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.salesforce.com%2Fap%2Fblog%2Fthe-2024-connectivity-report-key-trends-shaping-apac-digital-landscape%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&title=The%202024%20Connectivity%20Benchmark%20Report%3A%20Key%20Trends%20Shaping%20APAC%E2%80%99s%20Digital%20Landscape" target="_blank" > <svg xmlns="http://www.w3.org/2000/svg" width="21" height="21" fill="none"><path fill="#032D60" d="M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z" /></svg> </a> </li> <li class="social-nav__item"> <a aria-label="Share on Twitter (Opens in a new tab)" href="https://x.com/intent/tweet?text=The%202024%20Connectivity%20Benchmark%20Report%3A%20Key%20Trends%20Shaping%20APAC%E2%80%99s%20Digital%20Landscape&url=https%3A%2F%2Fwww.salesforce.com%2Fap%2Fblog%2Fthe-2024-connectivity-report-key-trends-shaping-apac-digital-landscape%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&via=salesforce" target="_blank" > <svg xmlns="http://www.w3.org/2000/svg" width="32" height="32" fill="#032D60" viewBox="0 0 32 32"><path d="M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z" /></svg> </a> </li> <li class="social-nav__item"> <a aria-label="Share on Facebook (Opens in a new tab)" href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fap%2Fblog%2Fthe-2024-connectivity-report-key-trends-shaping-apac-digital-landscape%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt" target="_blank" > <svg xmlns="http://www.w3.org/2000/svg" width="19" height="19" fill="none"><path fill="#032D60" d="M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5" /></svg> </a> </li> <li class="social-nav__item"> <button class="copy-share js-copy-link" aria-label="Copy link to clipboard" href="#" data-clipboard-text='"The 2024 Connectivity Benchmark Report: Key Trends Shaping APAC’s Digital Landscape" https://www.salesforce.com/ap/blog/the-2024-connectivity-report-key-trends-shaping-apac-digital-landscape/' > <svg xmlns="http://www.w3.org/2000/svg" width="20" height="10" fill="none"><path fill="#032D60" d="M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z" /></svg> </button> </li> </ul> </div> <div class="post__sidebar"> <div class="justforyou justforyou--right-rail"> <header class="justforyou__header"> <h2 class="justforyou__title">Just For You</h2> </header> <div class="justforyou__list"> <article class="card card--v2 js-intersection"> <a href="https://www.salesforce.com/ap/blog/digital-sales-success/" class="card__thumbnail" aria-label="Read 4 Key Sales Takeaways from Dreamforce 2024, the Biggest AI Event of the Year" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/09/DFBLOG.webp?w=150&h=150&crop=1&quality=75" sizes="225px" srcset="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/09/DFBLOG.webp 768w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/09/DFBLOG.webp?w=300&h=173 300w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/09/DFBLOG.webp?w=150&h=87 150w" alt="" loading="lazy" /></span> </a> <div class="card__contents"> <header> <h2 class="card__title h4"> <a href="https://www.salesforce.com/ap/blog/digital-sales-success/" target="_self"> 4 Key Sales Takeaways from Dreamforce 2024, the Biggest AI Event of the Year </a> </h2> </header> <div class="card__meta"> <span class="read-time"> 5 min read</span> </div> </div> </article> <article class="card card--v2 js-intersection"> <a href="https://www.salesforce.com/ap/blog/digital-transformation-in-government/" class="card__thumbnail" aria-label="Read Digital Transformation in Government: Challenges, Examples (2024)" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/08/blog-digital-transformation-in-government.jpg?w=150&h=150&crop=1&quality=75" sizes="225px" srcset="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/08/blog-digital-transformation-in-government.jpg 1536w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/08/blog-digital-transformation-in-government.jpg?w=300&h=169 300w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/08/blog-digital-transformation-in-government.jpg?w=768&h=433 768w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/08/blog-digital-transformation-in-government.jpg?w=1024&h=577 1024w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/08/blog-digital-transformation-in-government.jpg?w=150&h=84 150w" alt="" loading="lazy" /></span> </a> <div class="card__contents"> <header> <h2 class="card__title h4"> <a href="https://www.salesforce.com/ap/blog/digital-transformation-in-government/" target="_self"> Digital Transformation in Government: Challenges, Examples (2024) </a> </h2> </header> <div class="card__meta"> <span class="read-time"> 12 min read</span> </div> </div> </article> </div> <img src="https://www.salesforce.com/ap/blog/wp-content/themes/salesforce-blog/dist/images/justforyou-bushes.png" alt="" class="justforyou__graphic justforyou__graphic--bushes"> <img src="https://www.salesforce.com/ap/blog/wp-content/themes/salesforce-blog/dist/images/justforyou-butterfly-alt.png" alt="" class="justforyou__graphic justforyou__graphic--butterfly-alt"> </div> </div> <div class="related-topics"> <h2 class="related-topics__title">Explore related content by topic</h2> <ul class="topic-list"> <li> <a class="label-secondary" href="https://www.salesforce.com/ap/blog/category/data/" aria-label="Filed under Data" > Data </a> </li> <li> <a class="label-secondary" href="https://www.salesforce.com/ap/blog/category/data-culture/" aria-label="Filed under Data Culture" > Data Culture </a> </li> <li> <a class="label-secondary" href="https://www.salesforce.com/ap/blog/category/digital-transformation/" aria-label="Filed under Digital Transformation" > Digital Transformation </a> </li> <li> <a class="label-secondary" href="https://www.salesforce.com/ap/blog/category/artificial-intelligence/" aria-label="Filed under Artificial Intelligence" > Artificial Intelligence </a> </li> <li> <a class="label-secondary" href="https://www.salesforce.com/ap/blog/category/ai/" aria-label="Filed under AI" > AI </a> </li> <li> <a class="label-secondary" href="https://www.salesforce.com/ap/blog/category/process-automation/" aria-label="Filed under Process Automation" > Process Automation </a> </li> <li> <a class="label-secondary" href="https://www.salesforce.com/ap/blog/category/workflow-automation/" aria-label="Filed under Workflow Automation" > Workflow Automation </a> </li> </ul> </div> <div class="author-section author-section--1" id="author-section"> <img src="https://www.salesforce.com/ap/blog/wp-content/themes/salesforce-blog/dist/images/author-section-cloud.png" alt="" class="author-section__graphics author-section__cloud"> <img src="https://www.salesforce.com/ap/blog/wp-content/themes/salesforce-blog/dist/images/author-section-parks.png" alt="" class="author-section__graphics author-section__parks"> <img src="https://www.salesforce.com/ap/blog/wp-content/themes/salesforce-blog/dist/images/author-section-bushes.png" alt="" class="author-section__graphics author-section__bushes"> <div class="author-section__author author-section__author--1"> <div class="author-section__image-name"> <div class="author-section__image"> <img src="https://www.salesforce.com/ap/blog/wp-content/themes/salesforce-blog/dist/images/salesforce-cloud.png" alt="" loading="lazy" /> </div> <div class="author-section__name-title"> <span class="author-section__display-name">Brian Kealey</span> <span class="author-section__job-title">VP APAC MuleSoft</span> </div> </div> <p class="author-section__description"> </p> <a href="https://www.salesforce.com/ap/blog/author/brian-kealey/" class="author-section__cta has-right-arrow cta-small"> <span> More by Brian </span> <svg xmlns="http://www.w3.org/2000/svg" width="18" height="16" fill="none" stroke="#032e61" stroke-width="2"><path d="M10 2.343 15.657 8 10 13.657M1.092 8H13.91" /></svg> </a> </div> </div> </article> <div class="wp-block-salesforce-blog-newsletter-signup prevent-bottombar-overlap layout" > <h2 class="wp-block-salesforce-blog-newsletter-signup__title"> Want Trailblazer tips and thought leadership straight to your inbox? </h2> <a href="https://www.salesforce.com/ap/form/other/blog-newsletter/?d=blog-btn-footersubscribe" class="wp-block-salesforce-blog-newsletter-signup__cta btn btn-lg btn-primary" target="_blank"> Sign up now </a> </div> <div class="justforyou justforyou--bottom"> <div class="container justforyou__wrapper"> <header class="justforyou__header"> <h2 class="justforyou__title"> Just For You </h2> </header> <img src="https://www.salesforce.com/ap/blog/wp-content/themes/salesforce-blog/dist/images/justforyou-cloud-one.png" alt="" class="justforyou__graphic justforyou__graphic--cloud-one"> <img src="https://www.salesforce.com/ap/blog/wp-content/themes/salesforce-blog/dist/images/justforyou-cloud-two.png" alt="" class="justforyou__graphic justforyou__graphic--cloud-two"> <img src="https://www.salesforce.com/ap/blog/wp-content/themes/salesforce-blog/dist/images/justforyou-cloud-three.png" alt="" class="justforyou__graphic justforyou__graphic--cloud-three"> <img src="https://www.salesforce.com/ap/blog/wp-content/themes/salesforce-blog/dist/images/justforyou-cloud-two.png" alt="" class="justforyou__graphic justforyou__graphic--cloud-four"> <img src="https://www.salesforce.com/ap/blog/wp-content/themes/salesforce-blog/dist/images/justforyou-butterfly.png" alt="" class="justforyou__graphic justforyou__graphic--butterfly-one"> <img src="https://www.salesforce.com/ap/blog/wp-content/themes/salesforce-blog/dist/images/justforyou-butterfly.png" alt="" class="justforyou__graphic justforyou__graphic--butterfly-two">  <div class="justforyou__grid"> <article class="card card--v2 js-intersection"> <a href="https://www.salesforce.com/ap/blog/mulesoft-legacy-replacement/" class="card__thumbnail" aria-label="Read Business is Changing and Legacy Integrations Aren’t Keeping Up" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/08/AdobeStock_367863914.jpeg?w=150&h=150&crop=1&quality=75" sizes="100vw" srcset="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/08/AdobeStock_367863914.jpeg 7360w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/08/AdobeStock_367863914.jpeg?w=300&h=200 300w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/08/AdobeStock_367863914.jpeg?w=768&h=513 768w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/08/AdobeStock_367863914.jpeg?w=1024&h=683 1024w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/08/AdobeStock_367863914.jpeg?w=1536&h=1025 1536w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/08/AdobeStock_367863914.jpeg?w=2048&h=1367 2048w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/08/AdobeStock_367863914.jpeg?w=150&h=100 150w" alt="" loading="lazy" /></span> </a> <div class="card__contents"> <header> <h2 class="card__title h4"> <a href="https://www.salesforce.com/ap/blog/mulesoft-legacy-replacement/" target="_self"> Business is Changing and Legacy Integrations Aren’t Keeping Up </a> </h2> </header> <div class="card__meta"> <span class="read-time"> 5 min read</span> </div> </div> </article> <article class="card card--v2 js-intersection"> <a href="https://www.salesforce.com/ap/blog/best-ai-chatbot/" class="card__thumbnail" aria-label="Read 3 Easy Steps to Pick the Best AI Chatbot for Your Business" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/06/best-ai-chatbot.png?w=150&h=150&crop=1&quality=75" sizes="100vw" srcset="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/06/best-ai-chatbot.png 6250w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/06/best-ai-chatbot.png?w=300&h=169 300w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/06/best-ai-chatbot.png?w=768&h=432 768w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/06/best-ai-chatbot.png?w=1024&h=576 1024w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/06/best-ai-chatbot.png?w=1536&h=864 1536w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/06/best-ai-chatbot.png?w=2048&h=1152 2048w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/06/best-ai-chatbot.png?w=150&h=84 150w" alt="Illustration: A female customer in pink interacts with the best AI chatbot on her mobile device" loading="lazy" /></span> </a> <div class="card__contents"> <header> <h2 class="card__title h4"> <a href="https://www.salesforce.com/ap/blog/best-ai-chatbot/" target="_self"> 3 Easy Steps to Pick the Best AI Chatbot for Your Business </a> </h2> </header> <div class="card__meta"> <span class="read-time"> 7 min read</span> </div> </div> </article> <article class="card card--v2 js-intersection"> <a href="https://www.salesforce.com/ap/blog/segmentation-targeting-positioning-model/" class="card__thumbnail" aria-label="Read STP Marketing Strategy: Comprehensive Guide" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/06/segmentation-targeting-positioning.jpg?w=150&h=150&crop=1&quality=75" sizes="100vw" srcset="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/06/segmentation-targeting-positioning.jpg 500w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/06/segmentation-targeting-positioning.jpg?w=300&h=169 300w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/06/segmentation-targeting-positioning.jpg?w=150&h=84 150w" alt="Step Up Marketing Strategy with STP (Segmentation, Targeting, and Positioning): A Comprehensive Guide" loading="lazy" /></span> </a> <div class="card__contents"> <header> <h2 class="card__title h4"> <a href="https://www.salesforce.com/ap/blog/segmentation-targeting-positioning-model/" target="_self"> STP Marketing Strategy: Comprehensive Guide </a> </h2> </header> <div class="card__meta"> <span class="read-time"> 15 min read</span> </div> </div> </article> <article class="card card--v2 js-intersection"> <a href="https://www.salesforce.com/ap/blog/salesforce-report-teams-tap-ai-and-data-to-drive-revenue-as-service-expectations-rise/" class="card__thumbnail" aria-label="Read Salesforce Report: Teams Tap AI and Data to Drive Revenue as Service Expectations Rise" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/06/SoS_NewsroomPost_1200x675.webp?w=150&h=150&crop=1&quality=75" sizes="100vw" srcset="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/06/SoS_NewsroomPost_1200x675.webp 768w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/06/SoS_NewsroomPost_1200x675.webp?w=300&h=169 300w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/06/SoS_NewsroomPost_1200x675.webp?w=150&h=84 150w" alt="Salesforce Report: Teams Tap AI and Data to Drive Revenue as Service Expectations Rise" loading="lazy" /></span> </a> <div class="card__contents"> <header> <h2 class="card__title h4"> <a href="https://www.salesforce.com/ap/blog/salesforce-report-teams-tap-ai-and-data-to-drive-revenue-as-service-expectations-rise/" target="_self"> Salesforce Report: Teams Tap AI and Data to Drive Revenue as Service Expectations Rise </a> </h2> </header> <div class="card__meta"> <span class="read-time"> 4 min read</span> </div> </div> </article> </div>  <div class="justforyou__grid js-show-more" data-show-more-label="Show More"> <article class="card card--v2 js-intersection"> <a href="https://www.salesforce.com/ap/blog/what-is-erp/" class="card__thumbnail" aria-label="Read What Is ERP? And Is Salesforce ERP?" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/09/revenue-cloud-page-hero.png?w=150&h=150&crop=1&quality=75" sizes="100vw" srcset="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/09/revenue-cloud-page-hero.png 600w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/09/revenue-cloud-page-hero.png?w=300&h=169 300w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/09/revenue-cloud-page-hero.png?w=150&h=84 150w" alt="Rev-up the B2B Journey With Revenue Cloud" loading="lazy" /></span> </a> <div class="card__contents"> <header> <h2 class="card__title h4"> <a href="https://www.salesforce.com/ap/blog/what-is-erp/" target="_self"> What Is ERP? And Is Salesforce ERP? </a> </h2> </header> <div class="card__meta"> <span class="read-time"> 5 min read</span> </div> </div> </article> <article class="card card--v2 js-intersection"> <a href="https://www.salesforce.com/ap/blog/self-service-customer-service/" class="card__thumbnail" aria-label="Read 3 Ways to Take Your Self-Service Customer Service From ‘Meh’ to Marvelous — Quickly" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/04/self-service-customer-service.jpg?w=150&h=150&crop=1&quality=75" sizes="100vw" srcset="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/04/self-service-customer-service.jpg 1500w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/04/self-service-customer-service.jpg?w=300&h=169 300w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/04/self-service-customer-service.jpg?w=768&h=432 768w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/04/self-service-customer-service.jpg?w=1024&h=576 1024w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/04/self-service-customer-service.jpg?w=150&h=84 150w" alt="A smiling young Black woman uses her laptop to get self-service customer service in a cafe" loading="lazy" /></span> </a> <div class="card__contents"> <header> <h2 class="card__title h4"> <a href="https://www.salesforce.com/ap/blog/self-service-customer-service/" target="_self"> 3 Ways to Take Your Self-Service Customer Service From ‘Meh’ to Marvelous — Quickly </a> </h2> </header> <div class="card__meta"> <span class="read-time"> 6 min read</span> </div> </div> </article> <article class="card card--v2 js-intersection"> <a href="https://www.salesforce.com/ap/blog/how-to-transform-your-business-for-digital/" class="card__thumbnail" aria-label="Read Chapter 3: How to Digitally Transform Your Business" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/11/chapter3-how-to-transform-your-business-for-digital.jpg?w=150&h=150&crop=1&quality=75" sizes="100vw" srcset="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/11/chapter3-how-to-transform-your-business-for-digital.jpg 1920w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/11/chapter3-how-to-transform-your-business-for-digital.jpg?w=300&h=169 300w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/11/chapter3-how-to-transform-your-business-for-digital.jpg?w=768&h=432 768w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/11/chapter3-how-to-transform-your-business-for-digital.jpg?w=1024&h=576 1024w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/11/chapter3-how-to-transform-your-business-for-digital.jpg?w=1536&h=864 1536w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/11/chapter3-how-to-transform-your-business-for-digital.jpg?w=150&h=84 150w" alt="" loading="lazy" /></span> </a> <div class="card__contents"> <header> <h2 class="card__title h4"> <a href="https://www.salesforce.com/ap/blog/how-to-transform-your-business-for-digital/" target="_self"> Chapter 3: How to Digitally Transform Your Business </a> </h2> </header> <div class="card__meta"> <span class="read-time"> 7 min read</span> </div> </div> </article> <article class="card card--v2 js-intersection"> <a href="https://www.salesforce.com/ap/blog/digital-transformation-examples/" class="card__thumbnail" aria-label="Read Chapter 2: Examples of Digital Transformation" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/11/chapter2-digital-transformation-examples.jpg?w=150&h=150&crop=1&quality=75" sizes="100vw" srcset="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/11/chapter2-digital-transformation-examples.jpg 1920w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/11/chapter2-digital-transformation-examples.jpg?w=300&h=169 300w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/11/chapter2-digital-transformation-examples.jpg?w=768&h=432 768w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/11/chapter2-digital-transformation-examples.jpg?w=1024&h=576 1024w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/11/chapter2-digital-transformation-examples.jpg?w=1536&h=864 1536w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/11/chapter2-digital-transformation-examples.jpg?w=150&h=84 150w" alt="" loading="lazy" /></span> </a> <div class="card__contents"> <header> <h2 class="card__title h4"> <a href="https://www.salesforce.com/ap/blog/digital-transformation-examples/" target="_self"> Chapter 2: Examples of Digital Transformation </a> </h2> </header> <div class="card__meta"> <span class="read-time"> 11 min read</span> </div> </div> </article> </div> </div> </div> </main> <div id="js-sf-toast" class="sf-toast"> <img class="sf-toast__bg-illustration" src="https://www.salesforce.com/ap/blog/wp-content/themes/salesforce-blog/dist/images/subscribe-cloud.png" alt /> <div class="sf-toast__wrapper"> <div class="sf-toast__text"> <p>Want Trailblazer tips and thought leadership straight to your inbox?</p> </div> <div class="sf-toast__cta"> <a href="https://www.salesforce.com/ap/form/other/blog-newsletter/?d=blog-btn-footersubscribe" class="btn btn-primary "> Sign up now </a> </div> </div> <button id="js-sf-toast-close" class="sf-toast__close" aria-label="close subscribe form" aria-hidden="true" tabindex="-1"> <svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 15 15" aria-hidden="true"><path stroke="#032D60" stroke-width="2" d="m1 1 13 13m0-13L1 14" /></svg> <span class="screen-reader-text">Close</span> </button> </div>  <div class="powerfooternavigatio powerFooterNavigationComponent columnContainer parbase">  <div class="columns-wrapper bg-snow hidden-xs hidden-sm">  <div class="container">  <div class="row columns-wrapper">  <div class="col text-left col-sm-4 col-md-4 col-lg-4">  <div class="footer-logo"> <div class="image-link"> <img class="img-responsive margin-40-top-lg margin-40-bottom-lg" alt="Salesforce logo" src="//c1.sfdcstatic.com/content/dam/web/en_us/www/images/nav/salesforce-cloud-logo-sm.png" data-src="//c1.sfdcstatic.com/content/dam/web/en_us/www/images/nav/salesforce-cloud-logo-sm.png"> </div> </div>  <div class="footer-social-links"> <div class="social-media-links margin-10-bottom-lg"> <a href="https://www.facebook.com/salesforce" target="_blank" title="Facebook"> <img data-src="//c1.sfdcstatic.com/content/dam/web/global/svg-icons/facebook-day.svg?version=202081" alt="Facebook" class="text-salesforce-gray salesforce-social-icon" src="//c1.sfdcstatic.com/content/dam/web/global/svg-icons/facebook-day.svg?version=202081"> </a> <a href="https://x.com/salesforce" target="_blank" title="X"> <img data-src="//c1.sfdcstatic.com/content/dam/web/global/svg-icons/twitter-day.svg?version=202081" alt="X" class="text-salesforce-gray salesforce-social-icon" src="//c1.sfdcstatic.com/content/dam/web/global/svg-icons/twitter-day.svg?version=202081"> </a> <a href="https://www.linkedin.com/company/salesforce" target="_blank" title="LinkedIn"> <img data-src="//c1.sfdcstatic.com/content/dam/web/global/svg-icons/linkedin-day.svg?version=202081" alt="LinkedIn" class="text-salesforce-gray salesforce-social-icon" src="//c1.sfdcstatic.com/content/dam/web/global/svg-icons/linkedin-day.svg?version=202081"> </a> <a href="https://www.instagram.com/salesforce/?hl=en" target="_blank" title="Instagram"> <img data-src="//c1.sfdcstatic.com/content/dam/web/global/svg-icons/instagram-day.svg?version=202081" alt="Instagram" class="text-salesforce-gray salesforce-social-icon" src="//c1.sfdcstatic.com/content/dam/web/global/svg-icons/instagram-day.svg?version=202081"> </a> <a href="https://www.youtube.com/Salesforce" target="_blank" title="YouTube"> <img data-src="//c1.sfdcstatic.com/content/dam/web/global/svg-icons/youtube-day.svg?version=202081" alt="YouTube" class="text-salesforce-gray salesforce-social-icon" src="//c1.sfdcstatic.com/content/dam/web/global/svg-icons/youtube-day.svg?version=202081"> </a> </div> </div>  <div class="footer-phone-number" id="notMobileFooterPhoneNumbers_level"> <div class="phoneNumberComponent parbase section"> <div class="phoneNumberComponent_textLevel text-night text-left salesforce-sans-regular hidden-xs hidden-sm"> <span class="phone-lead hidden-xs text-night">CALL US AT</span> <br /> <a class="display-phone text-night" href="tel:800%201301%20448%20(SG)"><span class="hidden-xs">800 1301 448 (SG)</span></a> <br /> <a class="display-phone text-night" href="tel:800%20967%20655%20(HK)"><span class="hidden-xs">800 967 655 (HK)</span></a> <br /> <a class="display-phone text-night" href="tel:+65%206302%205700%20(Intl)"><span class="hidden-xs">+65 6302 5700 (Intl)</span></a> </div> </div> </div> </div>  <div class="col text-left col-sm-3 col-md-3 col-lg-3"> <div class="headingComponent parbase section"> <p id="new-to-salesforce" class="h4 text-night text-left salesforce-sans-regular margin-60-top-lg margin-20-bottom-lg"> <span class="header-text">New to Salesforce?</span> </p> </div> <div class="genericLinkListComponent list parbase section"> <div class="menu-footer-new-to-salesforce-container"><ul id="menu-footer-new-to-salesforce" class="generic-links"><li class=' menu-item menu-item-type-custom menu-item-object-custom'><a href="https://www.salesforce.com/ap/products/salesforce-advantage/?d=70130000000YsaP">Why Salesforce</a></li> <li class=' menu-item menu-item-type-custom menu-item-object-custom'><a href="https://www.salesforce.com/ap/crm/what-is-crm/">What is CRM</a></li> <li class=' menu-item menu-item-type-custom menu-item-object-custom'><a href="https://www.salesforce.com/ap/products/?d=70130000000YsaU">Explore All Products</a></li> <li class=' menu-item menu-item-type-custom menu-item-object-custom'><a href="https://www.salesforce.com/ap/saas/">SaaS</a></li> <li class=' menu-item menu-item-type-custom menu-item-object-custom'><a href="https://www.salesforce.com/ap/customer-success-stories/?d=70130000000tRwE">Customer Success</a></li> <li class=' menu-item menu-item-type-custom menu-item-object-custom'><a href="https://www.salesforce.com/ap/editions-pricing/sales-cloud/?d=70130000000Ysao">Product Pricing</a></li> </ul></div> </div> </div>  <div class="col text-left col-sm-3 col-md-3 col-lg-3"> <div class="headingComponent parbase section"> <p id="about-salesforce" class="h4 text-night text-left salesforce-sans-regular margin-60-top-lg margin-20-bottom-lg"> <span class="header-text">About Salesforce</span> </p> </div> <div class="genericLinkListComponent list parbase section"> <div class="menu-footer-about-salesforce-container"><ul id="menu-footer-about-salesforce" class="generic-links"><li class=' menu-item menu-item-type-custom menu-item-object-custom'><a href="https://www.salesforce.com/ap/company/our-story/?d=70130000000YsbD">Our Story</a></li> <li class=' menu-item menu-item-type-custom menu-item-object-custom'><a href="https://www.salesforce.com/ap/company/careers/?d=70130000000YsbI">Careers</a></li> <li class=' menu-item menu-item-type-custom menu-item-object-custom'><a href="https://www.salesforce.com/news/" target="_blank">Press<span class="salesforce-icon icon-sfdc-icon-offsite"></span></a></li> <li class=' menu-item menu-item-type-custom menu-item-object-custom'><a href="https://www.salesforce.com/ap/blog/?d=70130000000YsbS">Blog</a></li> <li class=' menu-item menu-item-type-custom menu-item-object-custom'><a href="https://trust.salesforce.com/trust/" target="_blank">Security and Performance<span class="salesforce-icon icon-sfdc-icon-offsite"></span></a></li> <li class=' menu-item menu-item-type-custom menu-item-object-custom'><a href="https://www.salesforce.org/" target="_blank">Salesforce.org<span class="salesforce-icon icon-sfdc-icon-offsite"></span></a></li> <li class=' menu-item menu-item-type-custom menu-item-object-custom'><a href="https://www.salesforce.com/ap/crm/top-rated/?d=70130000000YsbX">Best CRM Software</a></li> <li class=' menu-item menu-item-type-custom menu-item-object-custom'><a href="https://www.salesforce.com/company/sustainability/?d=70130000000Ysbc" target="_blank">Sustainability<span class="salesforce-icon icon-sfdc-icon-offsite"></span></a></li> <li class=' menu-item menu-item-type-custom menu-item-object-custom'><a href="https://www.salesforce.com/company/legal/" target="_blank">Legal<span class="salesforce-icon icon-sfdc-icon-offsite"></span></a></li> <li class=' menu-item menu-item-type-custom menu-item-object-custom'><a href="https://www.salesforce.com/ap/company/feedback/?d=cta-glob-footer-9">Give us your Feedback</a></li> </ul></div> </div> </div>  <div class="col text-left col-sm-2 col-md-2 col-lg-2"> <div class="headingComponent parbase section"> <p id="popular-links" class="h4 text-night text-left salesforce-sans-regular margin-60-top-lg margin-20-bottom-lg"> <span class="header-text">Popular Links</span> </p> </div> <div class="genericLinkListComponent list parbase section"> <div class="menu-footer-popular-links-container"><ul id="menu-footer-popular-links" class="generic-links"><li class=' menu-item menu-item-type-custom menu-item-object-custom'><a href="https://www.salesforce.com/releases/?d=7010M000001yBcO" target="_blank">New Release Features<span class="salesforce-icon icon-sfdc-icon-offsite"></span></a></li> <li class=' menu-item menu-item-type-custom menu-item-object-custom'><a href="https://www.salesforce.com/ap/solutions/mobile/overview/?d=70130000000Ysaj">Salesforce Mobile App</a></li> <li class=' menu-item menu-item-type-custom menu-item-object-custom'><a href="https://appexchange.salesforce.com/" target="_blank">Business App Store<span class="salesforce-icon icon-sfdc-icon-offsite"></span></a></li> <li class=' menu-item menu-item-type-custom menu-item-object-custom'><a href="https://www.salesforce.com/dreamforce/?d=70130000000i808" target="_blank">Dreamforce<span class="salesforce-icon icon-sfdc-icon-offsite"></span></a></li> <li class=' menu-item menu-item-type-custom menu-item-object-custom'><a href="https://www.salesforce.com/ap/crm/?d=70130000000Ysay">CRM Software</a></li> <li class=' menu-item menu-item-type-custom menu-item-object-custom'><a href="https://www.salesforce.com/plus" target="_blank">Salesforce Plus<span class="salesforce-icon icon-sfdc-icon-offsite"></span></a></li> <li class=' menu-item menu-item-type-custom menu-item-object-custom'><a href="https://startups.salesforce.com/" target="_blank">Salesforce for Startups<span class="salesforce-icon icon-sfdc-icon-offsite"></span></a></li> </ul></div> </div> </div> </div> </div> </div> </div> <div class="footer-secondary" role="contentinfo"> <div class="footer-secondary__wrapper"> <div class="footer-secondary__menu-global-wrapper"> <button id="js-global-submenu-button" class="footer-secondary__menu-global" aria-expanded="false" > <svg xmlns="http://www.w3.org/2000/svg" fill="none" class="globe-icon" viewBox="0 0 24 23"><path d="M12 .697C5.383.697 0 5.69 0 11.829c0 6.14 5.383 11.133 12 11.133s12-4.994 12-11.133S18.617.697 12 .697m0 1.855c.18 0 .453.101.813.493.359.391.726 1.033 1.062 1.884.156.399.309.856.438 1.334H9.686c.13-.478.282-.935.438-1.334.336-.851.703-1.493 1.063-1.884.359-.392.632-.493.812-.493zm-3.188.464a9.5 9.5 0 0 0-.593 1.276c-.235.598-.422 1.264-.594 1.971H4a10 10 0 0 1 4.813-3.247zm6.376 0A10 10 0 0 1 20 6.263h-3.625c-.172-.707-.36-1.373-.594-1.971a9.5 9.5 0 0 0-.594-1.276zM2.812 8.118h4.47c-.13.881-.22 1.816-.25 2.784h-4.97a8.7 8.7 0 0 1 .75-2.784m6.5 0h5.376c.14.87.242 1.805.28 2.784H9.032a23 23 0 0 1 .281-2.784zm7.407 0h4.468a8.7 8.7 0 0 1 .75 2.784H16.97a25 25 0 0 0-.25-2.784zm-14.657 4.64h4.97c.03.967.12 1.902.25 2.782h-4.47a8.7 8.7 0 0 1-.75-2.783zm6.97 0h5.937a23 23 0 0 1-.281 2.782H9.311c-.14-.87-.242-1.804-.28-2.783zm7.937 0h4.968a8.7 8.7 0 0 1-.75 2.782H16.72a25 25 0 0 0 .25-2.783zM4 17.395h3.625c.172.707.36 1.373.594 1.971.18.46.37.888.594 1.276A10 10 0 0 1 4 17.396zm5.688 0h4.624c-.128.478-.28.935-.437 1.334-.336.851-.703 1.493-1.063 1.884-.359.391-.632.493-.812.493s-.453-.102-.813-.493-.726-1.033-1.062-1.884a13 13 0 0 1-.438-1.334zm6.687 0H20a10 10 0 0 1-4.813 3.247c.223-.388.415-.815.594-1.276.235-.598.422-1.264.594-1.971" /></svg> <span>Worldwide</span> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16"><path fill-rule="evenodd" d="m13 5.7-.7-.7L8 9.5 3.7 5l-.7.7L8 11z" /></svg> </button> <div class="global-submenu" id="js-global-submenu" aria-hidden="true" > <div class="global-submenu__container"> <p class="global-submenu__heading h6" id="americas">Americas</p> <ul class="global-submenu__list"> <li class="global-submenu__link"> <a href="https://www.salesforce.com/mx/" target="_blank" lang="pt">América Latina (Español)</a> </li> <li class="global-submenu__link"> <a href="https://www.salesforce.com/br/" target="_blank" lang="pt">Brasil (Português)</a> </li> <li class="global-submenu__link"> <a href="https://www.salesforce.com/ca/" target="_blank">Canada (English)</a> </li> <li class="global-submenu__link"> <a href="https://www.salesforce.com/fr-ca/" target="_blank">Canada (Français)</a> </li> <li class="global-submenu__link"> <a href="https://www.salesforce.com/" target="_blank">United States (English)</a> </li> </ul> </div> <div class="global-submenu__container"> <p class="global-submenu__heading h6">Europe, Middle East, and Africa</p> <ul class="global-submenu__list"> <li class="global-submenu__link"> <a href="https://www.salesforce.com/es" target="_blank" lang="de">España (Español)</a> </li> <li class="global-submenu__link"> <a href="https://www.salesforce.com/de/" target="_blank" lang="de">Deutschland (Deutsch)</a> </li> <li class="global-submenu__link"> <a href="https://www.salesforce.com/fr/" target="_blank" lang="fr">France (Français)</a> </li> <li class="global-submenu__link"> <a href="https://www.salesforce.com/it/" target="_blank" lang="fr">Italia (Italiano)</a> </li> <li class="global-submenu__link"> <a href="https://www.salesforce.com/nl/" target="_blank" lang="nl">Nederland (Nederlands)</a> </li> <li class="global-submenu__link"> <a href="https://www.salesforce.com/se/" target="_blank" lang="nl">Sverige (Svenska)</a> </li> <li class="global-submenu__link"> <a href="https://www.salesforce.com/uk/" target="_blank">United Kingdom (English)</a> </li> <li class="global-submenu__link"> <a href="https://www.salesforce.com/eu/" target="_blank">All other countries (English)</a> </li> </ul> </div> <div class="global-submenu__container"> <p id="asia-pacific" class="global-submenu__heading h6">Asia Pacific</p> <ul class="global-submenu__list"> <li class="global-submenu__link"> <a href="https://www.salesforce.com/au/" target="_blank">Australia (English)</a> </li> <li class="global-submenu__link"> <a href="https://www.salesforce.com/in/" target="_blank">India (English)</a> </li> <li class="global-submenu__link"> <a href="https://www.salesforce.com/jp/" target="_blank" lang="ja">日本 (日本語)</a> </li> <li class="global-submenu__link"> <a href="https://www.salesforce.com/cn/" target="_blank">中国 (简体中文)</a> </li> <li class="global-submenu__link"> <a href="https://www.salesforce.com/hk/" target="_blank">香港 (繁體中文)</a> </li> <li class="global-submenu__link"> <a href="https://www.salesforce.com/tw/" target="_blank">台灣 (繁體中文)</a> </li> <li class="global-submenu__link"> <a href="https://www.salesforce.com/kr/" target="_blank">한국 (한국어)</a> </li> <li class="global-submenu__link"> <a href="https://www.salesforce.com/my/" target="_blank">Malaysia (English)</a> </li> <li class="global-submenu__link"> <a href="https://www.salesforce.com/th/" target="_blank">ประเทศไทย (ไทย)</a> </li> <li class="global-submenu__link"> <a href="https://www.salesforce.com/ap/" target="_blank">All other countries (English)</a> </li> </ul> </div> </div> </div> <div class="footer-secondary__menu-links"> <p class="footer-secondary__copyright"> © Copyright 2025 Salesforce, Inc. <a href="https://www.salesforce.com/company/legal/intellectual/">All rights reserved</a>. Various trademarks held by their respective owners. Salesforce.com Singapore Pte Ltd. 5 Temasek Boulevard #13-01 Suntec Tower 5 Singapore 038985 </p> <nav> <div class="menu-footer-menu-container"><ul id="footer-secondary-nav" class="footer-secondary__menu"><li id="menu-item-3400" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3400"><a href="https://www.salesforce.com/company/legal/">Legal</a></li> <li id="menu-item-3401" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3401"><a href="https://www.salesforce.com/company/legal/sfdc-website-terms-of-service/">Terms of Service</a></li> <li id="menu-item-3402" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3402"><a href="https://www.salesforce.com/ap/company/privacy/">Privacy Information</a></li> <li id="menu-item-3403" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3403"><a href="https://www.salesforce.com/company/disclosure/">Responsible Disclosure</a></li> <li id="menu-item-3404" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3404"><a href="https://trust.salesforce.com/en/">Trust</a></li> <li id="menu-item-3405" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3405"><a href="https://www.salesforce.com/ap/form/contact/contactme/?d=70130000000EgLr">Contact</a></li> <li class="menu-item"><a class="page-footer_link optanon-toggle-display" href="javascript:void(0)">Cookie Preferences</a></li><li><a href=/form/other/privacy-request/?d=cta-footer-1><img src="https://www.salesforce.com/content/dam/web/global/svg-icons/icon-cpra.svg" class="footer-link-icon" alt="" />Your Privacy Choices</a></li></ul></div> </nav> </div> </div> </div> <div class="copy-event-message" aria-hidden="true"> <span>Copied</span> </div> <script src="https://www.salesforce.com/ap/blog/wp-content/client-mu-plugins/salesforce-shared/dist/js/frontend.js?ver=1739391939" id="salesforce-shared-frontend-js"></script> <script src="https://www.salesforce.com/ap/blog/wp-includes/js/dist/dom-ready.min.js?ver=f77871ff7694fffea381" id="wp-dom-ready-js"></script> <script id="frontend-js-extra"> var BLOGS = {"ajaxnonce":"a6f6539f1a"}; </script> <script src="https://www.salesforce.com/ap/blog/wp-content/themes/salesforce-blog/dist/js/frontend.js?ver=00d0c9e7cb8328aa9091" id="frontend-js"></script> <script src="https://stats.wp.com/e-202508.js" id="jetpack-stats-js" data-wp-strategy="defer"></script> <script id="jetpack-stats-js-after"> _stq = window._stq || []; _stq.push([ "view", JSON.parse("{\"v\":\"ext\",\"blog\":\"218238330\",\"post\":\"7075\",\"tz\":\"0\",\"srv\":\"wp-bn.salesforce.com\",\"hp\":\"vip\",\"j\":\"1:14.3\"}") ]); _stq.push([ "clickTrackerInit", "218238330", "7075" ]); </script> <script type="text/javascript">window.NREUM||(NREUM={});NREUM.info={"beacon":"bam.nr-data.net","licenseKey":"NRJS-d1aad62634166c22251","applicationID":"757605588","transactionName":"ZFJQZEdYV0AFVRUNXl0Yc1NBUFZdS0UIClZfUg==","queueTime":0,"applicationTime":354,"atts":"SBVTEg9CRE4=","errorBeacon":"bam.nr-data.net","agent":""}</script><link rel="stylesheet" type="text/css" href="/r42h/_X9y/h-6yF/KmO2/A/Gp/cyRrHQE/KwQrOF/IkUw9Z"><script src="/r42h/_X9y/h-6yF/KmO2/A/Gp/cyRrHQE/Xj4nDS/0qfgAq" async defer></script><div id="sec-overlay" style="display:none;"><div id="sec-container"></div></div></body> </html>