CINXE.COM
解封後，還是想在網路上不斷地買 - 關鍵議題中心 TNL Research
<!DOCTYPE html> <html lang="zh-Hant"> <head> <meta charset="utf-8"> <meta name="viewport" content="width=device-width, user-scalable=no, initial-scale=1, maximum-scale=1.0, minimum-scale=1.0"> <meta name="robots" content="all"> <meta name="Googlebot-News" content="all"> <meta name="author" content="TNL Research"> <title>解封後，還是想在網路上不斷地買 - 關鍵議題中心 TNL Research</title> <meta name="description" content="今年二月調查發現，網民的行動支付習慣及網路購物傾向增加，時隔半年，歷經一次三級警戒，網友果然在家「吃」出電商營業額高成長。除了餐飲食品相關產業，筆電需求也受到WFH和在家學習的提升，還有哪些網購趨勢的改變值得注意呢？"> <meta name="copyright" content="TNL Media Group"> <meta name="keywords" content="新冠疫情,社交平台,電商,網路購物,網購,消費,疫情感受,疫情,社會,線上購物,健康保健,民生用品"> <meta name="news_keywords" content="新冠疫情,社交平台,電商,網路購物,網購,消費,疫情感受,疫情,社會,線上購物,健康保健,民生用品"> <!-- FACEBOOK START --> <meta property="og:locale" content="zh-Hant"> <meta property="og:type" content="article"> <meta property="og:title" content="解封後，還是想在網路上不斷地買 - 關鍵議題中心 TNL Research"> <meta property="og:url" content="https://research.tnlmedia.com/article/20"> <meta property="og:description" content="今年二月調查發現，網民的行動支付習慣及網路購物傾向增加，時隔半年，歷經一次三級警戒，網友果然在家「吃」出電商營業額高成長。除了餐飲食品相關產業，筆電需求也受到WFH和在家學習的提升，還有哪些網購趨勢的改變值得注意呢？"> <meta property="og:site_name" content="關鍵議題中心 TNL Research"> <meta property="og:image" content="https://bucket-image.inkmaginecms.com/version/social/cabinet/files/consoles/1/teams/5/2022/4/kbnrOCcei40Q4A0lh4RD2XoknpkqRVZX2RfmusHV.png"> <!-- FACEBOOK END --> <meta property="article:tag" content="新冠疫情"> <meta property="article:tag" content="社交平台"> <meta property="article:tag" content="電商"> <meta property="article:tag" content="網路購物"> <meta property="article:tag" content="網購"> <meta property="article:tag" content="消費"> <meta property="article:tag" content="疫情感受"> <meta property="article:tag" content="疫情"> <meta property="article:tag" content="社會"> <meta property="article:tag" content="線上購物"> <meta property="article:tag" content="健康保健"> <meta property="article:tag" content="民生用品"> <meta property="article:section" content="新冠疫情"> <meta property="article:modified_time" content="2022-05-10T00:00:00+08:00"> <meta property="article:published_time" content="2021-08-31T00:00:00+08:00"> <!-- TWITTER START --> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:title" content="解封後，還是想在網路上不斷地買 - 關鍵議題中心 TNL Research"> <meta name="twitter:description" content="今年二月調查發現，網民的行動支付習慣及網路購物傾向增加，時隔半年，歷經一次三級警戒，網友果然在家「吃」出電商營業額高成長。除了餐飲食品相關產業，筆電需求也受到WFH和在家學習的提升，還有哪些網購趨勢的改變值得注意呢？"> <meta name="twitter:image" content="https://bucket-image.inkmaginecms.com/version/social/cabinet/files/consoles/1/teams/5/2022/4/kbnrOCcei40Q4A0lh4RD2XoknpkqRVZX2RfmusHV.png"> <!-- TWITTER END --> <link rel="canonical" href="https://research.tnlmedia.com/article/20"> <link rel="dns-prefetch" href="//research.tnlmedia.com"> <link rel="dns-prefetch" href="//bucket-img.tnlmedia.com"> <link rel="dns-prefetch" href="//www.google-analytics.com"> <link rel="dns-prefetch" href="//www.googletagmanager.com"> <link rel="alternate" hreflang="zh-Hant" href="https://research.tnlmedia.com/"> <link rel="alternate" type="application/rss+xml" title="TNL Research" hreflang="zh-Hant" href="https://research.tnlmedia.com/rss"> <link rel="shortcut icon" href="https://research.tnlmedia.com/assets/images/logo/favicon/favicon-32x32.png" type="image/png"> <link rel="icon" href="https://research.tnlmedia.com/assets/images/logo/favicon/favicon-32x32.png" type="image/png"> <link href="https://research.tnlmedia.com/assets/images/logo/favicon/favicon-16x16.png" rel="apple-touch-icon" sizes="16x16"> <link href="https://research.tnlmedia.com/assets/images/logo/favicon/favicon-32x32.png" rel="apple-touch-icon" sizes="32x32"> <link href="https://research.tnlmedia.com/assets/images/logo/favicon/favicon-48x32.png" rel="apple-touch-icon" sizes="48x48"> <link href="https://research.tnlmedia.com/assets/images/logo/favicon/favicon-144x144.png" rel="apple-touch-icon" sizes="144x144"> <link href="https://research.tnlmedia.com/assets/images/logo/favicon/favicon-152x152.png" rel="apple-touch-icon-precomposed" sizes="152x152"> <script src="/assets/js/head.js?id=bacdb7c779e33dcbeb8f33afa8ca25c9" async></script> <script type="application/ld+json"> {"@context":"https:\/\/schema.org","@type":"WebSite","url":"https:\/\/research.tnlmedia.com"} </script> <script type="application/ld+json"> {"@context":"https:\/\/schema.org","@type":"Organization","url":"https:\/\/research.tnlmedia.com","name":"\u95dc\u9375\u8b70\u984c\u4e2d\u5fc3 TNL Research","logo":{"@type":"ImageObject","url":"https:\/\/research.tnlmedia.com\/assets\/images\/og\/og-tnlr-default.png"}} </script> <script type="application/ld+json"> {"@context":"https:\/\/schema.org","@type":"WebPage","name":"\u89e3\u5c01\u5f8c\uff0c\u9084\u662f\u60f3\u5728\u7db2\u8def\u4e0a\u4e0d\u65b7\u5730\u8cb7 - \u95dc\u9375\u8b70\u984c\u4e2d\u5fc3 TNL Research","description":"\u4eca\u5e74\u4e8c\u6708\u8abf\u67e5\u767c\u73fe\uff0c\u7db2\u6c11\u7684\u884c\u52d5\u652f\u4ed8\u7fd2\u6163\u53ca\u7db2\u8def\u8cfc\u7269\u50be\u5411\u589e\u52a0\uff0c\u6642\u9694\u534a\u5e74\uff0c\u6b77\u7d93\u4e00\u6b21\u4e09\u7d1a\u8b66\u6212\uff0c\u7db2\u53cb\u679c\u7136\u5728\u5bb6\u300c\u5403\u300d\u51fa\u96fb\u5546\u71df\u696d\u984d\u9ad8\u6210\u9577\u3002\u9664\u4e86\u9910\u98f2\u98df\u54c1\u76f8\u95dc\u7522\u696d\uff0c\u7b46\u96fb\u9700\u6c42\u4e5f\u53d7\u5230WFH\u548c\u5728\u5bb6\u5b78\u7fd2\u7684\u63d0\u5347\uff0c\u9084\u6709\u54ea\u4e9b\u7db2\u8cfc\u8da8\u52e2\u7684\u6539\u8b8a\u503c\u5f97\u6ce8\u610f\u5462\uff1f","keywords":{"0":"\u65b0\u51a0\u75ab\u60c5","1":"\u793e\u4ea4\u5e73\u53f0","2":"\u96fb\u5546","3":"\u7db2\u8def\u8cfc\u7269","4":"\u7db2\u8cfc","5":"\u6d88\u8cbb","6":"\u75ab\u60c5\u611f\u53d7","7":"\u75ab\u60c5","8":"\u793e\u6703","10":"\u7dda\u4e0a\u8cfc\u7269","11":"\u5065\u5eb7\u4fdd\u5065","12":"\u6c11\u751f\u7528\u54c1"},"dateCreated":"2022-05-10","dateModified":"2022-05-10","datePublished":"2021-08-31T00:00:00+08:00","primaryImageOfPage":{"@type":"ImageObject","contentUrl":""},"breadcrumb":{"@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https:\/\/research.tnlmedia.com","name":"\u95dc\u9375\u8b70\u984c\u4e2d\u5fc3 TNL Research"}},{"@type":"ListItem","position":2,"item":{"@id":"https:\/\/research.tnlmedia.com\/article\/20","name":"\u89e3\u5c01\u5f8c\uff0c\u9084\u662f\u60f3\u5728\u7db2\u8def\u4e0a\u4e0d\u65b7\u5730\u8cb7"}}]}} </script> <script type="application/ld+json"> {"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"\u89e3\u5c01\u5f8c\uff0c\u9084\u662f\u60f3\u5728\u7db2\u8def\u4e0a\u4e0d\u65b7\u5730\u8cb7 - \u95dc\u9375\u8b70\u984c\u4e2d\u5fc3 TNL Research","url":"https:\/\/research.tnlmedia.com\/article\/20","articleSection":"\u65b0\u51a0\u75ab\u60c5","image":{"@type":"ImageObject","url":"https:\/\/bucket-image.inkmaginecms.com\/version\/social\/cabinet\/files\/consoles\/1\/teams\/5\/2022\/4\/kbnrOCcei40Q4A0lh4RD2XoknpkqRVZX2RfmusHV.png","height":"","width":""},"author":{"@type":"Person","name":"TNL Research","url":"https:\/\/research.tnlmedia.com"},"publisher":{"@type":"Organization","logo":"https:\/\/research.tnlmedia.com\/assets\/images\/og\/og-tnlr-default.png","name":"\u95dc\u9375\u8b70\u984c\u4e2d\u5fc3 TNL Research","url":"https:\/\/research.tnlmedia.com"},"keywords":{"0":"\u65b0\u51a0\u75ab\u60c5","1":"\u793e\u4ea4\u5e73\u53f0","2":"\u96fb\u5546","3":"\u7db2\u8def\u8cfc\u7269","4":"\u7db2\u8cfc","5":"\u6d88\u8cbb","6":"\u75ab\u60c5\u611f\u53d7","7":"\u75ab\u60c5","8":"\u793e\u6703","10":"\u7dda\u4e0a\u8cfc\u7269","11":"\u5065\u5eb7\u4fdd\u5065","12":"\u6c11\u751f\u7528\u54c1"},"dateCreated":"2022-05-10","dateModified":"2022-05-10","datePublished":"2021-08-31T00:00:00+08:00","description":"\u4eca\u5e74\u4e8c\u6708\u8abf\u67e5\u767c\u73fe\uff0c\u7db2\u6c11\u7684\u884c\u52d5\u652f\u4ed8\u7fd2\u6163\u53ca\u7db2\u8def\u8cfc\u7269\u50be\u5411\u589e\u52a0\uff0c\u6642\u9694\u534a\u5e74\uff0c\u6b77\u7d93\u4e00\u6b21\u4e09\u7d1a\u8b66\u6212\uff0c\u7db2\u53cb\u679c\u7136\u5728\u5bb6\u300c\u5403\u300d\u51fa\u96fb\u5546\u71df\u696d\u984d\u9ad8\u6210\u9577\u3002\u9664\u4e86\u9910\u98f2\u98df\u54c1\u76f8\u95dc\u7522\u696d\uff0c\u7b46\u96fb\u9700\u6c42\u4e5f\u53d7\u5230WFH\u548c\u5728\u5bb6\u5b78\u7fd2\u7684\u63d0\u5347\uff0c\u9084\u6709\u54ea\u4e9b\u7db2\u8cfc\u8da8\u52e2\u7684\u6539\u8b8a\u503c\u5f97\u6ce8\u610f\u5462\uff1f","articleBody":"\n\u6587\uff1a\u90b5\u923a\u73ca \u4e0d\u80fd\u51fa\u9580\uff0c\u53ea\u597d\u4e0a\u7db2\u8cb7\u3001\u8cb7\u3001\u8cb7 \u75ab\u60c5\u6301\u7e8c\u6539\u8b8a\u6d88\u8cbb\u5927\u773e\u7684\u884c\u70ba\u8207\u671f\u5f85\uff0c\u4e5f\u5851\u9020\u5546\u696d\u6a21\u5f0f\u7684\u65b0\u5e38\u614b\u3002\u4eca\u5e74\u4e8c\u6708\u7684\u8abf\u67e5\u767c\u73fe\uff0c33.6%\u7684\u53d7\u8a2a\u8005\u4e00\u500b\u6708\u7db2\u8def\u8cfc\u72691\u81f32\u6b21\uff0c25.3%\u4e00\u500b\u6708\u7db2\u8def\u8cfc\u72693\u81f34\u6b21\uff0c\u540c\u6642\u4e5f\u767c\u73fe\uff0c\u4f7f\u7528\u884c\u52d5\u652f\u4ed8\u6210\u70ba\u666e\u904d\u7684\u4ed8\u6b3e\u65b9\u5f0f\uff0c\u4e14\u5927\u90e8\u5206\u7684\u53d7\u8a2a\u8005\u7fd2\u6163\u4ee5\u884c\u52d5\u652f\u4ed8\u7d81\u5b9a\u4fe1\u7528\u5361\u3002\u5728\u53f0\u7063\u6b77\u7d93\u8d85\u904e2\u500b\u6708\u7684\u4e09\u7d1a\u8b66\u6212\u5f8c\uff0c\u6d88\u8cbb\u8005\u7db2\u8cfc\u7684\u884c\u70ba\u53c8\u6709\u4ec0\u9ebc\u8b8a\u5316\uff1f \u78ba\u5be6\uff0c\u5f9e\u6700\u65b0\u7684\u8abf\u67e5\u767c\u73fe\uff0c\u5c45\u5bb6\u9632\u75ab\u5e36\u52d5\u4e86\u7db2\u8def\u8cfc\u7269\u983b\u7387\u6210\u9577\uff0c\u7e3d\u9ad4\u800c\u8a00\uff0c\u670962.2%\u7684\u6c11\u773e\u8868\u793a\u589e\u52a0\u4e86\u7db2\u8cfc\u7684\u983b\u7387\uff0c\u4f46\u4ecd\u67095.7\uff05\u7684\u5c11\u6578\u6c11\u773e\u6e1b\u5c11\u4e86\u8cfc\u7269\u983b\u7387\u3002\u589e\u52a0\u7db2\u8cfc\u7684\u6d88\u8cbb\u8005\u7d44\u6210\u4ee530-39\u6b72\u6700\u591a\uff0c\u5176\u6b21\u662f40-49\u6b72\uff0c\u800c\u589e\u52a0\u4eba\u6578\u4f54\u6bd4\u6700\u5c11\u768418-29\u6b72\uff0c\u4e5f\u670954%\u7684\u53d7\u8a2a\u8005\u63d0\u6607\u7db2\u8cfc\u983b\u7387\u3002\u53d7\u8a2a\u8005\u4e5f\u8868\u793a\uff0c\u9078\u64c7\u7db2\u8cfc\u4e3b\u8981\u662f\u56e0\u70ba\u50f9\u683c\u5408\u7406\uff0c\u5176\u6b21\u662f\u4f4e\u904b\u8cbb\u6216\u514d\u904b\uff0c\u7b2c\u4e09\u500b\u8003\u91cf\u9ede\u662f\u4fc3\u92b7\u6d3b\u52d5\uff0c\u7db2\u8def\u6d88\u8cbb\u6c7a\u7b56\u524d\u4e09\u540d\u90fd\u8207\u300c\u9322\u300d\u6709\u76f4\u63a5\u95dc\u4fc2\u3002 \u4e09\u7d1a\u8b66\u6212\u300c\u5403\u300d\u51fa\u7db2\u8def\u696d\u7e3e \u5f9e\u5546\u54c1\u985e\u578b\u4f86\u770b\uff0c\u81ea\u4eca\u5e742\u6708\u81f38\u6708\uff0c\u98df\u54c1\u3001\u98f2\u6599\u3001\u9910\u5238\u7684\u7db2\u8cfc\u6709\u5fae\u5e45\u589e\u52a01.6%\uff0c\u5176\u9918\u5546\u54c1\u985e\u578b\u7686\u4e0b\u964d\uff0c\u5176\u4e2d\u53d7\u5916\u51fa\u9650\u5236\u5f71\u97ff\uff0c\u4e0b\u964d\u5e45\u5ea6\u6700\u591a\u7684\u662f\u670d\u98fe\u914d\u4ef6\u548c\u978b\u5b50\u5305\u5305\uff0c\u5206\u5225\u4e0b\u964d14%\u548c11.4%\u3002\u9032\u4e00\u6b65\u8a62\u554f\u548c\u300c\u5403\u300d\u6709\u95dc\u7684\u554f\u984c\uff0c\u767c\u73fe\u670936.3%\u7684\u7db2\u53cb\u5728\u4e09\u7d1a\u8b66\u6212\u671f\u9593\u662f\u9996\u5ea6\u7db2\u8cfc\u98df\u6750\uff0c\u52a0\u4e0a\u539f\u672c\u5c31\u6709\u7db2\u8cfc\u98df\u6750\u7684\u53d7\u8a2a\u8005\uff0c\u5171\u9ad8\u905456.8%\u7684\u7db2\u53cb\u5728\u7db2\u8def\u4e0a\u300c\u8993\u98df\u300d\u3002\u5176\u4e2d\u4ee5\u5e38\u6eab\u51b7\u85cf\u6599\u7406\u5305\u3001\u51b7\u51cd\u52a0\u71b1\u98df\u54c1\u3001\u51b7\u51cd\u8089\u985e\u6700\u53d7\u7db2\u53cb\u559c\u611b\uff0c\u5c24\u5176\u4ee5\u6599\u7406\u5305\u548c\u52a0\u71b1\u98df\u54c1\uff0c\u66f4\u662f\u610f\u898b\u83c1\u82f1\u7684\u559c\u611b\uff0c\u56e0\u6b64\u4e5f\u53ef\u4ee5\u9810\u671f\uff0c\u5728\u4e09\u7d1a\u8b66\u6212\u4e4b\u5f8c\uff0c\u9019\u5169\u9805\u7522\u54c1\uff0c\u9084\u6709\u5e02\u5834\u6210\u9577\u52d5\u80fd\u3002\u8207\u53d7\u5230\u75ab\u60c5\u885d\u64ca\u7684\u50b3\u7d71\u9910\u98f2\u696d\u8005\u76f8\u6bd4\uff0c\u638c\u63e1\u7db2\u8def\u92b7\u552e\u7684\u9910\u98f2\u98df\u54c1\u696d\u8005\uff0c\u5247\u5728\u4e09\u7d1a\u8b66\u6212\u671f\u9593\u9032\u5165\u4e86\u66f4\u6709\u6f5b\u529b\u7684\u5e02\u5834\u3002 WFH\u548c\u5728\u5bb6\u5b78\u7fd2\u5e36\u52d5\u7b46\u96fb\u6d88\u8cbb \u800c\u9577\u6642\u9593\u7684\u5c45\u5bb6\u5de5\u4f5c\u53ca\u5728\u5bb6\u5b78\u7fd2\uff0c\u5e36\u52d5\u4e86\u90a3\u4e9b\u5bb6\u96fb\u6210\u9577\u5462? \u6839\u64da\u8abf\u67e5\u7d50\u679c\u986f\u793a\uff0c\u684c\u4e0a\u578b\u96fb\u8166\u53ca\u7b46\u8a18\u578b\u96fb\u8166\u7684\u6d88\u8cbb\uff0c\u4f54\u7db2\u8cfc\u5bb6\u96fb\u54c1\u9805\u7b2c\u4e00\u540d\uff0c\u5176\u6b21\u662f\u667a\u6167\u578b\u624b\u6a5f\u3001\u51b7\u6c23\u53ca\u96fb\u6247\u3002\u524d\u4e09\u540d\u5bb6\u96fb\u6d88\u8cbb\u4ee5\u7537\u6027\u70ba\u4e3b\uff0c\u7b2c\u56db\u540d\u7684\u5eda\u623f\u5bb6\u96fb\uff0c\u5247\u4ee5\u5973\u6027\u6d88\u8cbb\u8005\u70ba\u4e3b\u3002\u800c\u6d88\u8cbb\u8005\u4f7f\u7528\u884c\u52d5\u652f\u4ed8\u7684\u4f7f\u7528\u6bd4\u4f8b\u548c\u4e8c\u6708\u76f8\u7576\uff0c\u4e5f\u540c\u6a23\u7fd2\u6163\u7d81\u5b9a\u4fe1\u7528\u5361\u3002\u884c\u52d5\u652f\u4ed8\u7684\u670d\u52d9\u696d\u8005\uff0c\u5247\u662fLINE Pay\u6700\u53d7\u53d7\u8a2a\u8005\u6b61\u8fce\uff0c\u7dca\u63a5\u8457\u662f\u5168\u806fPX pay\u53ca\u8857\u53e3\u652f\u4ed8\u3002\u4e0d\u904e\uff0c\u96fb\u5546\u6210\u9577\u52d5\u80fd\u53ef\u4ee5\u6301\u7e8c\u5230\u4ec0\u9ebc\u6642\u5019? \u96fb\u5546\u6e96\u5099\u8fce\u4f86\u66f4\u9ad8\u901f\u6210\u9577 \u6839\u64da\u5176\u4ed6\u5404\u570b\u7684\u5e02\u5834\u8abf\u67e5\u767c\u73fe\uff0c\u6c11\u773e\u7684\u6d88\u8cbb\u7fd2\u6163\u5df2\u7d93\u300c\u56de\u4e0d\u53bb\u4e86\u300d! \u7531\u65bc\u4fbf\u5229\u6027\u3001\u65b0\u79d1\u6280\u53ca\u793e\u4ea4\u8edf\u9ad4\uff0c\u8b93\u6d88\u8cbb\u8005\u5728\u89e3\u5c01\u5f8c\u4ecd\u7262\u7262\u9ecf\u5728\u7db2\u8def\u8cfc\u7269\u3002\u96d6\u7136\u53f0\u7063\u7db2\u6c11\u7684\u7db2\u8def\u8cfc\u7269\u6c7a\u7b56\u524d\u4e09\u540d\u90fd\u548c\u9810\u7b97\u6709\u95dc\uff0c\u4f46\u96fb\u5546\u9577\u671f\u6293\u4f4f\u9867\u5ba2\u7684\u95dc\u9375\uff0c\u662f\u7b2c\u56db\u540d\u4e4b\u5f8c\u7684\u4fbf\u6377\u6027\u3002\u5728\u75ab\u60c5\u671f\u9593\u4eab\u53d7\u904e\u4e0d\u7528\u821f\u8eca\u52de\u9813\u7684\u8cfc\u7269\uff0c\u548c\u5728\u81ea\u5bb6\u8a66\u7a7f\u3001\u8a66\u7528\u7684\u8212\u9069\u6027\u5f8c\uff0c\u8d8a\u4f86\u8d8a\u591a\u7684\u6d88\u8cbb\u8005\u5c07\u6703\u7dad\u6301\u5728\u7db2\u8def\u8cfc\u7269\u7684\u7fd2\u6163\u3002\u5176\u6b21\uff0cAR\u3001VR\u6280\u8853\u4e5f\u8d8a\u4f86\u8d8a\u666e\u53ca\u5728\u7db2\u8def\u8cfc\u7269\u6d41\u7a0b\u4e2d\uff08\u53c3\u8003\u4e94\u6708\u4efd\u8abf\u67e5\u7d50\u679c\uff09\uff0c\u6c89\u6d78\u5f0f\u7684\u8cfc\u7269\u9ad4\u9a57\u7d55\u5c0d\u80fd\u589e\u52a0\u96fb\u5b50\u5546\u52d9\u7684\u92b7\u552e\u54c1\u9805\u3002\u7b2c\u4e09\u662f\u793e\u4ea4\u5a92\u9ad4\u8207\u7db2\u8def\u8cfc\u7269\u7684\u7d50\u5408\uff0c\u4f8b\u5982\u8d8a\u4f86\u8d8a\u591a\u7684Instagram\u548cFacebook\u5ee3\u544a\uff0c\u4ee5\u53ca\u4e32\u806f\u8cfc\u7269\u6e20\u9053\u76f4\u63a5\u92b7\u552e\uff0c\u8b93\u6d88\u8cbb\u8005\u5728\u7db2\u8def\u4eba\u969b\u95dc\u4fc2\u4e2d\u907f\u4e0d\u958b\u8cfc\u7269\u8a98\u60d1\u3002\u793e\u4ea4\u5e73\u53f0\u548c\u96fb\u5546\u696d\u8005\u6b63\u5728\u5408\u8b00\u6d88\u8cbb\u8005\u7684\u9322\u5305\uff0c\u4f60\u4e5f\u5fc3\u7518\u60c5\u9858\u638f\u9322\u4e86\u55ce? \u8cac\u4efb\u7de8\u8f2f\uff1a\u5f90\u55ac\u8389\u6838\u7a3f\u7de8\u8f2f\uff1a\u9ec3\u739f\u6377\n"} </script> <script type="application/json" id="source-material">{"authors":[{"key":1,"name":"TNL Research"}],"terms":[{"type":"category","key":"covid","name":"\u65b0\u51a0\u75ab\u60c5"},{"type":"category","key":"online_shopping","name":"\u7dda\u4e0a\u8cfc\u7269"},{"type":"category","key":"health","name":"\u5065\u5eb7\u4fdd\u5065"},{"type":"category","key":"staples","name":"\u6c11\u751f\u7528\u54c1"},{"type":"tag","key":59,"name":"\u793e\u4ea4\u5e73\u53f0"},{"type":"tag","key":60,"name":"\u96fb\u5546"},{"type":"tag","key":63,"name":"\u7db2\u8def\u8cfc\u7269"},{"type":"tag","key":65,"name":"\u7db2\u8cfc"},{"type":"tag","key":116,"name":"\u6d88\u8cbb"},{"type":"tag","key":126,"name":"\u75ab\u60c5\u611f\u53d7"},{"type":"tag","key":128,"name":"\u75ab\u60c5"},{"type":"tag","key":160,"name":"\u793e\u6703"}]}</script> <script async src="https://www.googletagmanager.com/gtag/js?id=G-1Z3REG4ETY&l=ga4DataLayer"></script> <script> window.ga4DataLayer = window.ga4DataLayer || []; function ga4_tag(){ga4DataLayer.push(arguments);} // let cmp_data = localStorage.getItem('tnlmediagene-cmp') // if (cmp_data === null) { // ga4_tag('consent', 'default', { // 'ad_storage': 'denied', // 'analytics_storage': 'denied', // 'functionality_storage': 'denied', // 'personalization_storage': 'denied', // 'security_storage': 'denied' // }); // } else { // ga4_tag('consent', 'default', JSON.parse(cmp_data)) // } ga4_tag('js', new Date()); ga4_tag('config', 'G-1Z3REG4ETY'); (function () { try { window.tnlresearch = {} if (!window.tnlresearch.sourceMaterial) { window.tnlresearch.sourceMaterial = JSON.parse(document.getElementById('source-material').textContent) } let source = window.tnlresearch?.sourceMaterial source.authors.forEach(function (value){ ga4_tag('event', 'Counter-Author', { 'action': 'trigger', 'label': value.name }) }) source.terms.forEach(function (value){ ga4_tag('event', 'Counter-Term', { 'action': 'trigger', 'label': value.name }) }) } catch (e) {} })(); </script> <script> window.BrandGtmDataLayer = window.BrandGtmDataLayer || []; window.DaexGtmDataLayer = window.DaexGtmDataLayer || []; DaexGtmDataLayer.push({'ID' : 'D-100011'}); (function () { try { let source = window.tnlresearch?.sourceMaterial DaexGtmDataLayer.push({'analyticsAuthors': source.authors}) DaexGtmDataLayer.push({'analyticsTerms': source.terms}) BrandGtmDataLayer.push({'event': 'UserLoaded'}) DaexGtmDataLayer.push({'event': 'UserLoaded'}) } catch (e) {} })(); (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','BrandGtmDataLayer','GTM-53KD73M'); // DAEX (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','DaexGtmDataLayer','GTM-5THSZR9'); </script> <script> var _comscore = _comscore || []; _comscore.push({ c1: "2", c2: "17728543" }); (function() { var s = document.createElement("script"), el = document.getElementsByTagName("script")[0]; s.async = true; s.src = (document.location.protocol == "https:" ? "https://sb" : "http://b") + ".scorecardresearch.com/beacon.js"; el.parentNode.insertBefore(s, el); })(); </script> <!-- Main Stylesheet --> <link href="/assets/style.css?id=e10d29c53277fdc9a00626aaf89d82bc" rel="stylesheet"> <script src="https://resource.tnlmediagene.com/assets/v1/js/tnlmedia-header-footer.js" defer></script> </head> <body class="" style="margin: 0;"> <!-- TNLMedia header start --> <tnlmedia-header lang="zh-tw" style="height:56px;display: block;position: relative;z-index: 1040;background-color: black;"></tnlmedia-header> <!-- TNLMedia header end --> <header id="brandHeader" class="absolute w-full navbar__box z-fixed"> <nav class="py-4 bg-white navbar md:py-10"> <div class="flex items-center justify-between m-auto container__inner"> <a class="flex-none w-20 navbar__brand md:w-30" href="https://research.tnlmedia.com"> <img class="hidden logo--light" sizes="(min-width: 768px) 7.5rem, 5rem" src="https://research.tnlmedia.com/assets/images/logo/tnlr-light-125.png" srcset="https://research.tnlmedia.com/assets/images/logo/tnlr-light-125.png 125w, https://research.tnlmedia.com/assets/images/logo/tnlr-light-250.png 250w, https://research.tnlmedia.com/assets/images/logo/tnlr-light-380.png 380w, https://research.tnlmedia.com/assets/images/logo/tnlr-light-500.png 500w, https://research.tnlmedia.com/assets/images/logo/tnlr-light-750.png 750w" alt="TNL Research logo" width="100%" /> <img class="block logo--dark" sizes="(min-width: 768px) 7.5rem, 5rem" src="https://research.tnlmedia.com/assets/images/logo/tnlr-dark-125.png" srcset="https://research.tnlmedia.com/assets/images/logo/tnlr-dark-125.png 125w, https://research.tnlmedia.com/assets/images/logo/tnlr-dark-250.png 250w, https://research.tnlmedia.com/assets/images/logo/tnlr-dark-380.png 380w, https://research.tnlmedia.com/assets/images/logo/tnlr-dark-500.png 500w, https://research.tnlmedia.com/assets/images/logo/tnlr-dark-750.png 750w" alt="TNL Research logo" width="100%" /> </a> <div class="hidden whitespace-no-wrap md:w-menu-width menu__box md:block md:mx-auto md:px-4 md:h-navbar-menu-height"> <div class="menu"> <div class="menu__items md:text-black md:flex masked__overflow--x"> <div id="menuSwiper" class="swiper-container"> <div class="swiper-wrapper"> <div class="inline-block w-auto px-1 menu__item swiper-slide"><a class="btn btn__link--style" href="https://research.tnlmedia.com/industry/online_shopping"><span class="core__box">線上購物</span></a></div> <div class="inline-block w-auto px-1 menu__item swiper-slide"><a class="btn btn__link--style" href="https://research.tnlmedia.com/industry/video"><span class="core__box">OTT/Video On Demand</span></a></div> <div class="inline-block w-auto px-1 menu__item swiper-slide"><a class="btn btn__link--style" href="https://research.tnlmedia.com/industry/sustainable"><span class="core__box">SDG/ESG/永續</span></a></div> <div class="inline-block w-auto px-1 menu__item swiper-slide"><a class="btn btn__link--style" href="https://research.tnlmedia.com/industry/gaming"><span class="core__box">遊戲</span></a></div> <div class="inline-block w-auto px-1 menu__item swiper-slide"><a class="btn btn__link--style" href="https://research.tnlmedia.com/industry/travel"><span class="core__box">旅遊</span></a></div> <div class="inline-block w-auto px-1 menu__item swiper-slide"><a class="btn btn__link--style" href="https://research.tnlmedia.com/industry/skincare"><span class="core__box">美妝護膚</span></a></div> </div> </div> </div> </div> </div> <button data-lock-mobile-window="1" data-toggle-class="hamberger--active" data-target="#brandHeader" class="flex-none ml-auto js-toggler icon--hamberger btn__icon--sm md:btn__icon--md md:mx-0"> <div></div> <div></div> <div></div> </button> <div class="hidden navbar__dropdown__box dropdown__box"> <div class="dropdown"> <div class="dropdown__item__box"> <div class="dropdown__item"><a class="btn btn__link btn--sm" href="https://research.tnlmedia.com/contact"><span class="core__box">預約聊聊您的需求</span></a></div> <div class="dropdown__item"><a class="btn btn__link btn--sm" href="https://research.tnlmedia.com/about"><span class="core__box">關於 TNL Research</span></a></div> <div class="dropdown__item"><a class="btn btn__link btn--sm" href="https://research.tnlmedia.com/terms"><span class="core__box">TNL Research 服務條款</span></a></div> <div class="dropdown__item"><a class="btn btn__link btn--sm" href="https://research.tnlmedia.com/industry/video/data/ottrank"><span class="core__box">台灣 OTT / VOD 市場表現</span></a></div> </div> <div class="dropdown__item__box"> <div class="title">產業</div> <ul class="dropdown__items"> <li class="dropdown__item"><a class="text-left btn btn__link btn--xs md:btn--base" href="https://research.tnlmedia.com/industry/covid"><span class="core__box">新冠疫情</span></a></li> <li class="dropdown__item"><a class="text-left btn btn__link btn--xs md:btn--base" href="https://research.tnlmedia.com/industry/online_shopping"><span class="core__box">線上購物</span></a></li> <li class="dropdown__item"><a class="text-left btn btn__link btn--xs md:btn--base" href="https://research.tnlmedia.com/industry/video"><span class="core__box">OTT/Video On Demand</span></a></li> <li class="dropdown__item"><a class="text-left btn btn__link btn--xs md:btn--base" href="https://research.tnlmedia.com/industry/sustainable"><span class="core__box">SDG/ESG/永續</span></a></li> <li class="dropdown__item"><a class="text-left btn btn__link btn--xs md:btn--base" href="https://research.tnlmedia.com/industry/gaming"><span class="core__box">遊戲</span></a></li> <li class="dropdown__item"><a class="text-left btn btn__link btn--xs md:btn--base" href="https://research.tnlmedia.com/industry/travel"><span class="core__box">旅遊</span></a></li> <li class="dropdown__item"><a class="text-left btn btn__link btn--xs md:btn--base" href="https://research.tnlmedia.com/industry/electric"><span class="core__box">3C電器</span></a></li> <li class="dropdown__item"><a class="text-left btn btn__link btn--xs md:btn--base" href="https://research.tnlmedia.com/industry/health"><span class="core__box">健康保健</span></a></li> <li class="dropdown__item"><a class="text-left btn btn__link btn--xs md:btn--base" href="https://research.tnlmedia.com/industry/skincare"><span class="core__box">美妝護膚</span></a></li> <li class="dropdown__item"><a class="text-left btn btn__link btn--xs md:btn--base" href="https://research.tnlmedia.com/industry/clothing"><span class="core__box">衣著服飾</span></a></li> <li class="dropdown__item"><a class="text-left btn btn__link btn--xs md:btn--base" href="https://research.tnlmedia.com/industry/finance"><span class="core__box">金融理財</span></a></li> <li class="dropdown__item"><a class="text-left btn btn__link btn--xs md:btn--base" href="https://research.tnlmedia.com/industry/staples"><span class="core__box">民生用品</span></a></li> <li class="dropdown__item"><a class="text-left btn btn__link btn--xs md:btn--base" href="https://research.tnlmedia.com/industry/tech"><span class="core__box">數位科技</span></a></li> </ul> </div> </div> </div> </div> </nav> </header> <div class="article__page__box page__box"> <div class="space-y-0 sections__box city__box md:space-y-city-gutter-desktop"> <article class="overflow-hidden"> <div class="mt-40 md:pb-16 container--variant gradient--base"> <div class="-mb-40 transform -translate-y-40 space-y-area-gutter"> <div class="space-y-build-gutter"> <div class="container__inner--variant"> <div class="lg:flex before:bg-fill-colorfull-to-r"> <div class="relative h-auto overflow-hidden lg:w-2/3 cover__box lg:pb-persent42 pb-persent65 lg:order-2"> <span class="img--source"> <small>Photo Credit：Shutterstock／達志影像</small> </span> <img class="absolute object-cover object-center w-full h-full lazyload cover max-w-none" alt="Photo Credit：Shutterstock／達志影像" data-sizes="auto" src="https://bucket-image.inkmaginecms.com/version/list/cabinet/files/consoles/1/teams/5/2022/4/kbnrOCcei40Q4A0lh4RD2XoknpkqRVZX2RfmusHV.png" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-srcset="https://bucket-image.inkmaginecms.com/version/list/cabinet/files/consoles/1/teams/5/2022/4/kbnrOCcei40Q4A0lh4RD2XoknpkqRVZX2RfmusHV.png 320w,https://bucket-image.inkmaginecms.com/version/mobile/cabinet/files/consoles/1/teams/5/2022/4/kbnrOCcei40Q4A0lh4RD2XoknpkqRVZX2RfmusHV.png 640w,https://bucket-image.inkmaginecms.com/version/desktop/cabinet/files/consoles/1/teams/5/2022/4/kbnrOCcei40Q4A0lh4RD2XoknpkqRVZX2RfmusHV.png 1280w,https://bucket-image.inkmaginecms.com/version/hd/cabinet/files/consoles/1/teams/5/2022/4/kbnrOCcei40Q4A0lh4RD2XoknpkqRVZX2RfmusHV.png 2560w"/> </div> <div class="relative -mt-10 container__inner lg:flex lg:w-1/3 lg:px-0 lg:mt-0 lg:order-1"> <div class="flex flex-col items-center justify-center py-10 text-center bg-white border border-gray-200 space-y-item-gutter lg:text-left bg-opacity-95 min-w-1/3 lg:min-h-1/2 lg:w-full lg:max-w-none lg:items-start lg:px-8"> <h1 class="mb-1 font-medium max-w-4/5 h3 lg:max-w-none"> 解封後，還是想在網路上不斷地買 </h1> <div class="text-gray-600 max-w-4/5 lg:max-w-none"> <small>2021-08-31</small> <small> • </small> <small><a class="border-b" href="https://research.tnlmedia.com/industry/covid">新冠疫情</a></small> </div> </div> </div> </div> </div> </div> <div class="container__inner--variant"> <div class="overflow-hidden"> <div class="flex lg:space-x-build-gutter flex-col lg:flex-row space-y-area-gutter lg:space-y-0 mt-5"> <div class="bg-white border-t-4 lg:w-3/4 border-primary article__box space-y-city-gutter-mobile lg:space-y-city-gutter-desktop"> <div class="px-5 lg:px-8"> <section class="-mb-5 transform -translate-y-5 after:bg-fill-colorfull-to-r bg-gradient-to-t from-gray-300 to-white"> <div class="px-5 py-8 lg:py-12 space-y-build-gutter"> <h2 class="font-medium text-center h4">閱讀重點</h2> <p class="font-light leading-loose text-tiny"> 今年二月調查發現，網民的行動支付習慣及網路購物傾向增加，時隔半年，歷經一次三級警戒，網友果然在家「吃」出電商營業額高成長。除了餐飲食品相關產業，筆電需求也受到WFH和在家學習的提升，還有哪些網購趨勢的改變值得注意呢？ </p> </div> </section> <section class="leading-loose article__body pt-area-gutter"> <!DOCTYPE html> <html><p>文：邵鈺珊</p><p> </p><p><strong>不能出門，只好上網買、買、買</strong></p><p> </p><p>疫情持續改變消費大眾的行為與期待，也塑造商業模式的新常態。今年<a href="https://engagement.z.com/page/product/show.aspx?num=221&kind=68&page=3&lang=TW">二月的調查</a>發現，33.6%的受訪者一個月網路購物1至2次，25.3%一個月網路購物3至4次，同時也發現，使用行動支付成為普遍的付款方式，且大部分的受訪者習慣以行動支付綁定信用卡。在台灣歷經超過2個月的三級警戒後，消費者網購的行為又有什麼變化？</p><p> </p><p><img src="https://tnl-static.s3-ap-northeast-1.amazonaws.com/2021/8/v6un3j0neycdbmcvbidfwvg9uzfcl0.png" alt="1" width="2601" height="1023" class="lazyload" data-sizes="100%" data-srcset="https://tnl-static.s3-ap-northeast-1.amazonaws.com/2021/8/v6un3j0neycdbmcvbidfwvg9uzfcl0.png 320w,https://tnl-static.s3-ap-northeast-1.amazonaws.com/2021/8/v6un3j0neycdbmcvbidfwvg9uzfcl0.png 640w,https://tnl-static.s3-ap-northeast-1.amazonaws.com/2021/8/v6un3j0neycdbmcvbidfwvg9uzfcl0.png 1280w,https://tnl-static.s3-ap-northeast-1.amazonaws.com/2021/8/v6un3j0neycdbmcvbidfwvg9uzfcl0.png 2560w" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></p><p> </p><p> </p><p>確實，從<a href="https://engagement.z.com/page/product/show.aspx?num=313&lang=TW">最新的調查</a>發現，居家防疫帶動了網路購物頻率成長，總體而言，有62.2%的民眾表示增加了網購的頻率，但仍有5.7％的少數民眾減少了購物頻率。增加網購的消費者組成以30-39歲最多，其次是40-49歲，而增加人數佔比最少的18-29歲，也有54%的受訪者提昇網購頻率。受訪者也表示，選擇網購主要是因為價格合理，其次是低運費或免運，第三個考量點是促銷活動，網路消費決策前三名都與「錢」有直接關係。</p><p> </p><p><img src="https://tnl-static.s3-ap-northeast-1.amazonaws.com/2021/8/lupeyvk1r869ejfmtj8zv1qc8bbgx4.png" alt="2" width="2329" height="1196" class="lazyload" data-sizes="100%" data-srcset="https://tnl-static.s3-ap-northeast-1.amazonaws.com/2021/8/lupeyvk1r869ejfmtj8zv1qc8bbgx4.png 320w,https://tnl-static.s3-ap-northeast-1.amazonaws.com/2021/8/lupeyvk1r869ejfmtj8zv1qc8bbgx4.png 640w,https://tnl-static.s3-ap-northeast-1.amazonaws.com/2021/8/lupeyvk1r869ejfmtj8zv1qc8bbgx4.png 1280w,https://tnl-static.s3-ap-northeast-1.amazonaws.com/2021/8/lupeyvk1r869ejfmtj8zv1qc8bbgx4.png 2560w" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></p><p> </p><p> </p><p><strong>三級警戒「吃」出網路業績</strong></p><p> </p><p>從商品類型來看，自今年2月至8月，食品、飲料、餐券的網購有微幅增加1.6%，其餘商品類型皆下降，其中受外出限制影響，下降幅度最多的是服飾配件和鞋子包包，分別下降14%和11.4%。進一步詢問和「吃」有關的問題，發現有36.3%的網友在三級警戒期間是首度網購食材，加上原本就有網購食材的受訪者，共高達56.8%的網友在網路上「覓食」。其中以常溫冷藏料理包、冷凍加熱食品、冷凍肉類最受網友喜愛，尤其以料理包和加熱食品，更是意見菁英的喜愛，因此也可以預期，在三級警戒之後，這兩項產品，還有市場成長動能。與受到疫情衝擊的傳統餐飲業者相比，掌握網路銷售的餐飲食品業者，則在三級警戒期間進入了更有潛力的市場。</p><p> </p><p><img src="https://tnl-static.s3-ap-northeast-1.amazonaws.com/2021/8/o8z3s3svy8okzdd108bmlqxaj83rk3.png" alt="3" width="2559" height="2376" class="lazyload" data-sizes="100%" data-srcset="https://tnl-static.s3-ap-northeast-1.amazonaws.com/2021/8/o8z3s3svy8okzdd108bmlqxaj83rk3.png 320w,https://tnl-static.s3-ap-northeast-1.amazonaws.com/2021/8/o8z3s3svy8okzdd108bmlqxaj83rk3.png 640w,https://tnl-static.s3-ap-northeast-1.amazonaws.com/2021/8/o8z3s3svy8okzdd108bmlqxaj83rk3.png 1280w,https://tnl-static.s3-ap-northeast-1.amazonaws.com/2021/8/o8z3s3svy8okzdd108bmlqxaj83rk3.png 2560w" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></p><p> </p><p> </p><p><strong>WFH和在家學習帶動筆電消費</strong></p><p> </p><p>而長時間的居家工作及在家學習，帶動了那些家電成長呢? 根據調查結果顯示，桌上型電腦及筆記型電腦的消費，佔網購家電品項第一名，其次是智慧型手機、冷氣及電扇。前三名家電消費以男性為主，第四名的廚房家電，則以女性消費者為主。而消費者使用行動支付的使用比例和二月相當，也同樣習慣綁定信用卡。行動支付的服務業者，則是LINE Pay最受受訪者歡迎，緊接著是全聯PX pay及街口支付。不過，電商成長動能可以持續到什麼時候?</p><p> </p><p><img src="https://tnl-static.s3-ap-northeast-1.amazonaws.com/2021/8/96gvha6mwkevxqckzdg75h6jjl2hiq.png" alt="4" width="2417" height="1894" class="lazyload" data-sizes="100%" data-srcset="https://tnl-static.s3-ap-northeast-1.amazonaws.com/2021/8/96gvha6mwkevxqckzdg75h6jjl2hiq.png 320w,https://tnl-static.s3-ap-northeast-1.amazonaws.com/2021/8/96gvha6mwkevxqckzdg75h6jjl2hiq.png 640w,https://tnl-static.s3-ap-northeast-1.amazonaws.com/2021/8/96gvha6mwkevxqckzdg75h6jjl2hiq.png 1280w,https://tnl-static.s3-ap-northeast-1.amazonaws.com/2021/8/96gvha6mwkevxqckzdg75h6jjl2hiq.png 2560w" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></p><p> </p><p><strong>電商準備迎來更高速成長</strong></p><p> </p><p>根據其他各國的市場調查發現，民眾的消費習慣已經「回不去了」! 由於便利性、新科技及社交軟體，讓消費者在解封後仍牢牢黏在網路購物。雖然台灣網民的網路購物決策前三名都和預算有關，但電商長期抓住顧客的關鍵，是第四名之後的便捷性。在疫情期間享受過不用舟車勞頓的購物，和在自家試穿、試用的舒適性後，越來越多的消費者將會維持在網路購物的習慣。其次，AR、VR技術也越來越普及在網路購物流程中（參考<a href="https://www.thenewslens.com/article/150476">五月份調查</a>結果），沉浸式的購物體驗絕對能增加電子商務的銷售品項。第三是社交媒體與網路購物的結合，例如越來越多的Instagram和Facebook廣告，以及串聯購物渠道直接銷售，讓消費者在網路人際關係中避不開購物誘惑。社交平台和電商業者正在合謀消費者的錢包，你也心甘情願掏錢了嗎?</p><p> </p><p> </p><p>責任編輯：徐喬莉<br>核稿編輯：黃玟捷</p></html> </section> </div> <div class="gpt-new" style="min-height: 250px"> <script type = "application/json" > { "name": "tnlr_a_bottom_inner", "size": [ [640, 360], [300, 250], [1,1] ], "mapping": [ { "screen": [768, 0], "list": [ [640, 360], [1, 1] ] }, { "screen": [0, 0], "list": [ [320, 250], [1, 1] ] } ], "targeting": {"page_key":"article","page_name":"article","author_key":[1],"author_name":["TNL Research"],"category_key":["covid","online_shopping","health","staples"],"category_name":["\u65b0\u51a0\u75ab\u60c5","\u7dda\u4e0a\u8cfc\u7269","\u5065\u5eb7\u4fdd\u5065","\u6c11\u751f\u7528\u54c1"],"tag_key":[59,60,63,65,116,126,128,160],"tag_name":["\u793e\u4ea4\u5e73\u53f0","\u96fb\u5546","\u7db2\u8def\u8cfc\u7269","\u7db2\u8cfc","\u6d88\u8cbb","\u75ab\u60c5\u611f\u53d7","\u75ab\u60c5","\u793e\u6703"]} } </script> </div> </div> <aside class="aside space-y-area-gutter lg:space-x-0 lg:block lg:space-y-build-gutter lg:w-1/4"> <div class="bg-white border-t-4 py-area-gutter lg:w-full space-y-area-gutter border-sec"> <div class="container space-y-build-gutter"> <div class="flex items-center justify-between space-x-item-gutter"> <h4 class="font-medium title text-h5 md:text-base">TNL Research</h4> <div class="flex items-center justify-center flex-none object-contain object-center w-24 h-24 overflow-hidden avatar__box"> <img class="w-full publish__avatar lazyload" data-sizes="96px" alt="author picture" src="https://bucket-image.inkmaginecms.com/version/avatar/cabinet/files/consoles/1/teams/5/2022/5/RCGY67TSEtcMaF8FUN6SoibdZzFhPhQXHkQSQKzV.png" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-srcset="https://bucket-image.inkmaginecms.com/version/list/cabinet/files/consoles/1/teams/5/2022/5/RCGY67TSEtcMaF8FUN6SoibdZzFhPhQXHkQSQKzV.png 320w,https://bucket-image.inkmaginecms.com/version/mobile/cabinet/files/consoles/1/teams/5/2022/5/RCGY67TSEtcMaF8FUN6SoibdZzFhPhQXHkQSQKzV.png 640w,https://bucket-image.inkmaginecms.com/version/desktop/cabinet/files/consoles/1/teams/5/2022/5/RCGY67TSEtcMaF8FUN6SoibdZzFhPhQXHkQSQKzV.png 1280w,https://bucket-image.inkmaginecms.com/version/hd/cabinet/files/consoles/1/teams/5/2022/5/RCGY67TSEtcMaF8FUN6SoibdZzFhPhQXHkQSQKzV.png 2560w" /> </div> </div> </div> </div> <div class="py-8 bg-white border-t-4 lg:w-full space-y-area-gutter border-sub"> <div class="container space-y-build-gutter"> <div class="flex items-center justify-between"> <h4 class="font-medium title text-h5 md:text-base">相關主題</h4> </div> <div class="pt-4 border-t border-gray-200 space-y-item-gutter"> <a href="https://research.tnlmedia.com/topic/59" class="tag tag-fill-colorfull md:inline-block lg:block"> 社交平台 </a> <a href="https://research.tnlmedia.com/topic/60" class="tag tag-fill-colorfull md:inline-block lg:block"> 電商 </a> <a href="https://research.tnlmedia.com/topic/63" class="tag tag-fill-colorfull md:inline-block lg:block"> 網路購物 </a> <a href="https://research.tnlmedia.com/topic/65" class="tag tag-fill-colorfull md:inline-block lg:block"> 網購 </a> <a href="https://research.tnlmedia.com/topic/116" class="tag tag-fill-colorfull md:inline-block lg:block"> 消費 </a> <a href="https://research.tnlmedia.com/topic/126" class="tag tag-fill-colorfull md:inline-block lg:block"> 疫情感受 </a> <a href="https://research.tnlmedia.com/topic/128" class="tag tag-fill-colorfull md:inline-block lg:block"> 疫情 </a> <a href="https://research.tnlmedia.com/topic/160" class="tag tag-fill-colorfull md:inline-block lg:block"> 社會 </a> </div> </div> <div class="container space-y-build-gutter"> <div class="flex items-center justify-between"> <h4 class="font-medium title text-h5 md:text-base">分享 Insight </h4> </div> <div class="flex justify-around pt-4 border-t border-gray-200"> <button class="lg:btn__icon--md btn__icon--lg btn__linkedin" data-sharer="linkedin" data-url="https://research.tnlmedia.com/article/20"> <i class="fab fa-linkedin"></i> </button> <button class="lg:btn__icon--md btn__icon--lg btn__facebook" data-sharer="facebook" data-hashtag="新冠疫情" data-url="https://research.tnlmedia.com/article/20"> <i class="fab fa-facebook"></i> </button> <button class="lg:btn__icon--md btn__icon--lg btn__line" data-sharer="line" data-title="解封後，還是想在網路上不斷地買" data-url="https://research.tnlmedia.com/article/20"> <i class="fab fa-line"></i> </button> <button class="lg:btn__icon--md btn__icon--lg btn__link js-copy-style js-copy-text" aria-describedby="tooltip" data-clipboard-text="https://research.tnlmedia.com/article/20"> <i class="far fa-link"></i> </button> </div> </div> </div> </aside> </div> </div> </div> </div> </div> </article> </div> <div class="mt-0 overflow-hidden text-white contact__reveal__box sections__box md:mt-state-gutter-desktop bg-gradient-to-l to-subs-900 from-secs-900"> <div class="container__inner"> <div class="py-8 text-center md:text-left md:py-16 md:relative md:max-w-1/2 md:inline-block md:ml-persent50 md:transform md:-translate-x-persent100"> <h2 class="title"> <span class="block">對研究有興趣</span> <span class="block">希望進一步合作嗎？</span> </h2> <img class="mx-auto mt-3 md:bottom-0 max-w-x2s md:absolute md:max-w-none md:max-h-11/12 md:left-persent110" src="https://research.tnlmedia.com/assets/images/contact/reveal-img.png" alt="聯絡我們露出圖片"> <form class="md:mt-build-gutter" novalidate id="mainContactEmailForm"> <div class="flex flex-col items-center justify-center space-y-4 md:space-y-0 md:flex-row"> <div id="mainContactEmailBox" class="flex-auto w-full md:w-2/5"> <input aria-describedby="tooltip" id="mainContactEmail" data-require="1" class="w-full text-center border-white md:text-left input input--sm" type="email" inputmode="email" name="" value="" placeholder="請輸入 email"> </div> <button id="mainContactEmailSubmit" class="flex-auto w-1/2 btn btn--sm max-w-btn-sm" type="submit"><span class="core__box">聯絡我們</span></button> </div> </form> </div> </div> </div> </div> <div class="gradient--base py-state-gutter-mobile sponsor__box md:py-state-gutter-desktop sections__box city__box"> <div class="container__inner city__box"> <div class="text-center section__title__box"> <h4 class="font-medium h1">合作夥伴</h4> </div> <div class="flex flex-col md:flex-row md:flex-wrap items"> <div class="w-full md:w-1/2 pt-build-gutter md:p-item-gutter"><a class="flex items-center justify-center w-full h-12 bg-white item black md:h-24" href="https://engagement.z.com/index.aspx?lang=TW" target="_blank" rel="noopener noreferrer"><img class="object-contain max-w-3/5 max-h-3/5" src="https://research.tnlmedia.com/assets/images/logo/sponsor/sponsor-logo-el.svg" alt="Engagement logo" width="100%"></a></div> <div class="w-full md:w-1/2 pt-build-gutter md:p-item-gutter"><a class="flex items-center justify-center w-full h-12 bg-white item black md:h-24" href="https://media-partners-asia.com/" target="_blank" rel="noopener noreferrer"><img class="object-contain max-w-3/5 max-h-3/5" src="https://research.tnlmedia.com/assets/images/logo/sponsor/sponsor-logo-media-partners-asia.svg" alt="Media Partners Asia logo" width="100%"></a></div> <div class="w-full md:w-1/2 pt-build-gutter md:p-item-gutter"><a class="flex items-center justify-center w-full h-12 bg-white item black md:h-24" href="https://www.gmo-pg.com/en/corp/" target="_blank" rel="noopener noreferrer"><img class="object-contain max-w-3/5 max-h-3/5" src="https://research.tnlmedia.com/assets/images/logo/sponsor/sponsor-logo-gmo.svg" alt="GMO logo" width="100%"></a></div> <div class="w-full md:w-1/2 pt-build-gutter md:p-item-gutter"><a class="flex items-center justify-center w-full h-12 bg-white item black md:h-24" href="https://www.shareparty.co/zh-TW" target="_blank" rel="noopener noreferrer"><img class="object-contain max-w-3/5 max-h-3/5" src="https://research.tnlmedia.com/assets/images/logo/sponsor/sponsor-logo-shareparty.png" alt="Share Party logo" width="100%"></a></div> </div> </div> </div> <footer class="py-12 text-center text-white bg-gray-900 md:py-16 md:text-left footer__box after:bg-fill-colorfull-to-r"> <div class="space-y-8 footer container__inner"> <div class="flex flex-col space-y-8 md:space-x-8 md:flex-row md:space-y-0"> <div class="w-full md:w-1/3"> <div class="w-1/2 mx-auto max-w-x4s md:max-w-x2s md:ml-0 md:w-full footer__brand"> <img sizes="(min-width: 768px) 16rem, 7.5rem" src="https://research.tnlmedia.com/assets/images/logo/tnlr-light-125.png" srcset="https://research.tnlmedia.com/assets/images/logo/tnlr-light-125.png 125w, https://research.tnlmedia.com/assets/images/logo/tnlr-light-250.png 250w, https://research.tnlmedia.com/assets/images/logo/tnlr-light-380.png 380w, https://research.tnlmedia.com/assets/images/logo/tnlr-light-500.png 500w, https://research.tnlmedia.com/assets/images/logo/tnlr-light-750.png 750w" alt="TNL Research logo" width="100%"> </div> </div> <div class="w-full space-y-4 md:w-3/5 text-zero"> <div class="h5">立刻訂閱電子報！最新 INSIGHT 不漏接</div> <form novalidate id="footerNewsletterEmailForm"> <div class="flex"> <div id="footerNewsletterEmailBox" class="flex-auto"> <input aria-describedby="tooltip" id="footerNewsletterEmail" data-require="1" class="w-full border-white input md:input--sm" type="email" inputmode="email" name="" placeholder="請輸入 email"> </div> <a href id="footerNewsletterEmailSubmit" class="flex-auto btn md:btn--sm gtm-track" data-gtm-category="footer-subscribe" data-gtm-label="newsletter"><span class="core__box">訂閱</span></a> </div> </form> </div> </div> <div class="flex flex-col space-y-8 md:space-x-8 md:flex-row md:space-y-0"> <div class="w-full md:w-1/3"> <div class="space-y-4 dropdown__item__box"> <div><a class="btn btn__link btn--sm h5" href="https://research.tnlmedia.com/contact"><span class="core__box">預約聊聊您的需求</span></a></div> <div><a class="btn btn__link btn--sm h5" href="https://research.tnlmedia.com/about"><span class="core__box">關於 TNL Research</span></a></div> <div><a class="btn btn__link btn--sm h5" href="https://research.tnlmedia.com/terms"><span class="core__box">TNL Research 服務條款</span></a></div> <div><a class="btn btn__link btn--sm h5" href="https://research.tnlmedia.com/industry/video/data/ottrank"><span class="core__box">台灣 OTT / VOD 市場表現</span></a></div> </div> </div> <div class="w-full md:w-3/5"> <div class="dropdown__item__box"> <div class="py-1 border-b title h5 md:px-4 md:py-2">產業</div> <ul class="flex flex-wrap"> <li class="w-1/3 py-3 text-left lg:w-1/4"><a class="block text-left btn btn__link" href="https://research.tnlmedia.com/industry/covid"><span class="core__box text-tiner md:text-base">新冠疫情</span></a></li> <li class="w-1/3 py-3 text-left lg:w-1/4"><a class="block text-left btn btn__link" href="https://research.tnlmedia.com/industry/online_shopping"><span class="core__box text-tiner md:text-base">線上購物</span></a></li> <li class="w-1/3 py-3 text-left lg:w-1/4"><a class="block text-left btn btn__link" href="https://research.tnlmedia.com/industry/video"><span class="core__box text-tiner md:text-base">OTT/Video On Demand</span></a></li> <li class="w-1/3 py-3 text-left lg:w-1/4"><a class="block text-left btn btn__link" href="https://research.tnlmedia.com/industry/sustainable"><span class="core__box text-tiner md:text-base">SDG/ESG/永續</span></a></li> <li class="w-1/3 py-3 text-left lg:w-1/4"><a class="block text-left btn btn__link" href="https://research.tnlmedia.com/industry/gaming"><span class="core__box text-tiner md:text-base">遊戲</span></a></li> <li class="w-1/3 py-3 text-left lg:w-1/4"><a class="block text-left btn btn__link" href="https://research.tnlmedia.com/industry/travel"><span class="core__box text-tiner md:text-base">旅遊</span></a></li> <li class="w-1/3 py-3 text-left lg:w-1/4"><a class="block text-left btn btn__link" href="https://research.tnlmedia.com/industry/electric"><span class="core__box text-tiner md:text-base">3C電器</span></a></li> <li class="w-1/3 py-3 text-left lg:w-1/4"><a class="block text-left btn btn__link" href="https://research.tnlmedia.com/industry/health"><span class="core__box text-tiner md:text-base">健康保健</span></a></li> <li class="w-1/3 py-3 text-left lg:w-1/4"><a class="block text-left btn btn__link" href="https://research.tnlmedia.com/industry/skincare"><span class="core__box text-tiner md:text-base">美妝護膚</span></a></li> <li class="w-1/3 py-3 text-left lg:w-1/4"><a class="block text-left btn btn__link" href="https://research.tnlmedia.com/industry/clothing"><span class="core__box text-tiner md:text-base">衣著服飾</span></a></li> <li class="w-1/3 py-3 text-left lg:w-1/4"><a class="block text-left btn btn__link" href="https://research.tnlmedia.com/industry/finance"><span class="core__box text-tiner md:text-base">金融理財</span></a></li> <li class="w-1/3 py-3 text-left lg:w-1/4"><a class="block text-left btn btn__link" href="https://research.tnlmedia.com/industry/staples"><span class="core__box text-tiner md:text-base">民生用品</span></a></li> <li class="w-1/3 py-3 text-left lg:w-1/4"><a class="block text-left btn btn__link" href="https://research.tnlmedia.com/industry/tech"><span class="core__box text-tiner md:text-base">數位科技</span></a></li> </ul> </div> </div> </div> <div class="copyrights text-center"> <small class="opacity-60 inline-block">Copyright © 2023,</small> <small class="opacity-60 inline-block">EASY KEY 2 ASIA LIMITED. All rights reserved.</small> <small class="opacity-60 inline-block">愛訊國際顧問股份有限公司 版權所有</small> </div> </div> </footer> <!-- TNLMedia footer start --> <tnlmedia-footer lang="zh-tw"></tnlmedia-footer> <!-- TNLMedia footer end --> <div class="gpt-new"> <script type = "application/json" > {"name":"tnlr_all_float_inner","type":"oop","targeting":{"page_key":"article","page_name":"article"}} </script> </div> <script src="/assets/js/manifest.js?id=9da359ae5a9a77110b89ef2da2ff78a4" async></script> <script src="/assets/js/vender.js?id=5e26b1d744a6e951836a68a3b0fe3f0f" async></script> <script src="/assets/js/core.js?id=d43c3fba3d05bbfab5b50e6350c8a0f7" defer></script> </body> </html>