Marketing - Aurora

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"slideshow__pager", "asNavFor": null, "cssEase": "ease", "speed": 200, "autoplaySpeed": 6000, "slidesToScroll": 1, "slidesToShow": 1, "responsive": [{"breakpoint": 480, "settings":{"slidesToShow":1, "slidesToScroll":1}},{"breakpoint": 720, "settings":{"slidesToShow":1, "slidesToScroll":1}}], "fade": false }"> <div class="slideshow__slide slideshow__slide--first slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">1</span>  <article class="box story " data-id="1141578" data-layout="story">  <figure class="media media--stretch one-whole palm--one-whole media--stretch "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161125172401/http://aurora.dawn.com/news/1141578/how-the-us-tired-of-politics-bigly"><img src="https://web.archive.org/web/20161125172401im_/http://i.dawn.com/large/2016/11/58241c2ca0ba9.jpg" alt="How the US tired of politics bigly"/></a></div> </figure>  <div class="text--center"> <div class="loz caps theme theme--opinion-light text--center push-half--bottom push-half--top push-half--sides"><a href="/web/20161125172401/http://aurora.dawn.com/marketing/opinion" alt="Opinion">Opinion</a></div></div>  <h2 data-layout="story" data-id="1141578" class="story__title size-seven text--center text--400 soft-half--sides"><a href="https://web.archive.org/web/20161125172401/http://aurora.dawn.com/news/1141578/how-the-us-tired-of-politics-bigly" class="story__link">How the US tired of politics bigly</a></h2>  <div class="story__excerpt size-five text--center soft-half--sides soft-half--bottom text--300">How clever marketing, bold branding and knowing the inner workings of his audience's minds worked in favour of Trump. </div> </article>  </div> <div class="slideshow__slide slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">2</span>  <article class="box story " data-id="1141577" data-layout="story">  <figure class="media media--stretch one-whole palm--one-whole media--stretch "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161125172401/http://aurora.dawn.com/news/1141577/french-carmaker-renault-debuts-in-pakistan"><img src="https://web.archive.org/web/20161125172401im_/http://i.dawn.com/large/2016/11/58218417284b4.jpg" alt="French carmaker Renault debuts in Pakistan"/></a></div> </figure>  <div class="text--center"> <div class="loz caps theme theme--automobiles-light text--center push-half--bottom push-half--top push-half--sides"><a href="/web/20161125172401/http://aurora.dawn.com/marketing/automobiles" alt="Automobiles">Automobiles</a></div></div>  <h2 data-layout="story" data-id="1141577" class="story__title size-seven text--center text--400 soft-half--sides"><a href="https://web.archive.org/web/20161125172401/http://aurora.dawn.com/news/1141577/french-carmaker-renault-debuts-in-pakistan" class="story__link">French carmaker Renault debuts in Pakistan</a></h2>  <div class="story__excerpt size-five text--center soft-half--sides soft-half--bottom text--300">Company to start assembling cars at the Ghandhara Nissan Limited plant by 2018. </div> </article>  </div> </div> </div>  <div class="grid__item four-tenths portable--one-whole"> <div class="grid"> <div class="grid__item one-half palm--one-whole">  <article class="box story theme push--bottom equal" data-id="1141576" data-layout="story">  <figure class="media media--stretch one-whole palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161125172401/http://aurora.dawn.com/news/1141576/the-power-of-context-in-content"><img src="https://web.archive.org/web/20161125172401im_/http://i.dawn.com/thumbnail/2016/11/5819cacaa8ed3.jpg" alt="The power of context in content"/></a></div> </figure>  <div class="text--center"> <div class="loz caps theme theme--brands-light text--center push--top"><a href="/web/20161125172401/http://aurora.dawn.com/marketing/brands" alt="Brands">Brands</a></div></div>  <h2 data-layout="story" data-id="1141576" class="story__title size-five text--center push-half text--300"><a href="https://web.archive.org/web/20161125172401/http://aurora.dawn.com/news/1141576/the-power-of-context-in-content" class="story__link">The power of context in content</a></h2> </article>  </div> <div class="grid__item one-half palm--one-whole">  <article class="box story theme push--bottom equal" data-id="1141575" data-layout="story">  <figure class="media media--stretch one-whole palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161125172401/http://aurora.dawn.com/news/1141575/still-wonderful-at-75"><img src="https://web.archive.org/web/20161125172401im_/http://i.dawn.com/thumbnail/2016/10/58172eff29477.jpg" alt="Still Wonderful at 75!"/></a></div> </figure>  <div class="text--center"> <div class="loz caps theme theme--brands-light text--center push--top"><a href="/web/20161125172401/http://aurora.dawn.com/marketing/brands" alt="Brands">Brands</a></div></div>  <h2 data-layout="story" data-id="1141575" class="story__title size-five text--center push-half text--300"><a href="https://web.archive.org/web/20161125172401/http://aurora.dawn.com/news/1141575/still-wonderful-at-75" class="story__link">Still Wonderful at 75!</a></h2> </article>  </div> <div class="grid__item one-half palm--one-whole">  <article class="box story theme push--bottom equal" data-id="1141548" data-layout="story">  <div class="text--center"> <div class="loz caps theme theme--opinion-light text--center push--top"><a href="/web/20161125172401/http://aurora.dawn.com/marketing/opinion" alt="Opinion">Opinion</a></div></div>  <h2 data-layout="story" data-id="1141548" class="story__title size-five text--center push-half text--300"><a href="https://web.archive.org/web/20161125172401/http://aurora.dawn.com/news/1141548/when-banks-had-the-magic" class="story__link">When banks had the magic</a></h2> </article>  </div> <div class="grid__item one-half palm--one-whole">  <article class="box story theme push--bottom equal" data-id="1141557" data-layout="story">  <figure class="media media--stretch one-whole palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161125172401/http://aurora.dawn.com/news/1141557/eight-ingredients-to-ruin-pakistans-ad-industry"><img src="https://web.archive.org/web/20161125172401im_/http://i.dawn.com/thumbnail/2016/10/57f8a3783e2b7.jpg" alt="Eight ingredients to ruin Pakistan抯 ad industry"/></a></div> </figure>  <div class="text--center"> <div class="loz caps theme theme--brands-light text--center push--top"><a href="/web/20161125172401/http://aurora.dawn.com/marketing/brands" alt="Brands">Brands</a></div></div>  <h2 data-layout="story" data-id="1141557" class="story__title size-five text--center push-half text--300"><a href="https://web.archive.org/web/20161125172401/http://aurora.dawn.com/news/1141557/eight-ingredients-to-ruin-pakistans-ad-industry" class="story__link">Eight ingredients to ruin Pakistan鈥檚 ad industry</a></h2> </article>  </div> </div> </div> <div class="grid__item one-whole"> <div class="push--ends soft--top soft-half--bottom">  <div class="ad " aria-hidden="true"> <div style="max-width:728px;max-height:90px;text-align:center;margin:0 auto;overflow:hidden"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1455520357400-2" class="ad__wrapper__slot" style="width:728px;height:90px"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1455520357400-2'); });</script> </div> </div> </div> </div>  </div> </div> <div class="grid__item two-thirds portable--one-whole"> <div class="grid"> <div class="grid__item one-half portable--one-whole">  <article class="box story push--bottom soft-half theme equal" data-id="1141573" data-layout="story">  <div class="loz caps theme theme--brands-light push-half--bottom"><a href="/web/20161125172401/http://aurora.dawn.com/marketing/brands" alt="Brands">Brands</a></div>  <h2 data-layout="story" data-id="1141573" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20161125172401/http://aurora.dawn.com/news/1141573/dealing-with-brand-crises" class="story__link">Dealing with brand crises</a></h2>  <figure class="media media--left media--stretch one-half palm--one-whole push--right "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161125172401/http://aurora.dawn.com/news/1141573/dealing-with-brand-crises"><img src="https://web.archive.org/web/20161125172401im_/http://i.dawn.com/medium/2016/10/5816dde60639a.jpg" alt="Dealing with brand crises"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">What do you do when people start creating Halloween costumes based on your flagship product? </div> </article>  </div> <div class="grid__item one-half portable--one-whole">  <article class="box story push--bottom soft-half theme equal" data-id="1141554" data-layout="story">  <div class="loz caps theme theme--brands-light push-half--bottom"><a href="/web/20161125172401/http://aurora.dawn.com/marketing/brands" alt="Brands">Brands</a></div>  <h2 data-layout="story" data-id="1141554" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20161125172401/http://aurora.dawn.com/news/1141554/managing-the-millennials" class="story__link">Managing the Millennials</a></h2>  <figure class="media media--left media--stretch one-half palm--one-whole push--right "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161125172401/http://aurora.dawn.com/news/1141554/managing-the-millennials"><img src="https://web.archive.org/web/20161125172401im_/http://i.dawn.com/medium/2016/10/57f20c961ecd6.jpg" alt="Managing the Millennials"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">How banks should capitalise on social media to manage their relationships with the young. </div> </article>  </div> <div class="grid__item one-half portable--one-whole">  <article class="box story push--bottom soft-half theme equal" data-id="1141567" data-layout="story">  <div class="loz caps theme theme--brands-light push-half--bottom"><a href="/web/20161125172401/http://aurora.dawn.com/marketing/brands" alt="Brands">Brands</a></div>  <h2 data-layout="story" data-id="1141567" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20161125172401/http://aurora.dawn.com/news/1141567/branded-songs-ka-jalwa" class="story__link">Branded songs ka jalwa</a></h2>  <figure class="media media--left media--stretch one-half palm--one-whole push--right "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161125172401/http://aurora.dawn.com/news/1141567/branded-songs-ka-jalwa"><img src="https://web.archive.org/web/20161125172401im_/http://i.dawn.com/medium/2016/10/58052139c6784.jpg" alt="Branded songs ka jalwa"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">To remain memorable branded songs must be able to deliver both on their message and their quality. </div> </article>  </div> <div class="grid__item one-half portable--one-whole">  <article class="box story push--bottom soft-half theme equal" data-id="1141512" data-layout="story">  <div class="loz caps theme theme--brands-light push-half--bottom"><a href="/web/20161125172401/http://aurora.dawn.com/marketing/brands" alt="Brands">Brands</a></div>  <h2 data-layout="story" data-id="1141512" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20161125172401/http://aurora.dawn.com/news/1141512/when-content-meets-marketing" class="story__link">When content meets marketing</a></h2>  <figure class="media media--left media--stretch one-half palm--one-whole push--right " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20161125172401/http://aurora.dawn.com/news/1141512/when-content-meets-marketing"><img src="https://web.archive.org/web/20161125172401im_/http://i.dawn.com/medium/2016/09/57dccf7979e95.jpg" alt="When content meets marketing"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">Brand managers need to take advantage of content marketing if they want to create lasting brand recall. </div> </article>  </div> <div class="grid__item one-half portable--one-whole">  <article class="box story push--bottom soft-half theme equal" data-id="1141529" data-layout="story">  <div class="loz caps theme theme--opinion-light push-half--bottom"><a href="/web/20161125172401/http://aurora.dawn.com/marketing/opinion" alt="Opinion">Opinion</a></div>  <h2 data-layout="story" data-id="1141529" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20161125172401/http://aurora.dawn.com/news/1141529/content-and-discontent" class="story__link">Content and discontent</a></h2>  <figure class="media media--left one-half palm--one-whole push--right "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161125172401/http://aurora.dawn.com/news/1141529/content-and-discontent"><img src="https://web.archive.org/web/20161125172401im_/http://i.dawn.com/medium/2016/08/57be89690104f.jpg" alt="Content and discontent"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">Why marketers need to let go of 'one-way' messages and start providing true value to their customers. </div> </article>  </div> <div class="grid__item one-half portable--one-whole">  <article class="box story push--bottom soft-half theme equal" data-id="1141525" data-layout="story">  <div class="loz caps theme theme--feature-light push-half--bottom"><a href="/web/20161125172401/http://aurora.dawn.com/marketing/feature" alt="Feature">Feature</a></div>  <h2 data-layout="story" data-id="1141525" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20161125172401/http://aurora.dawn.com/news/1141525/keeping-the-communication-central-to-the-consumer" class="story__link">Keeping the communication central to the consumer</a></h2>  <figure class="media media--left media--stretch one-half palm--one-whole push--right "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161125172401/http://aurora.dawn.com/news/1141525/keeping-the-communication-central-to-the-consumer"><img src="https://web.archive.org/web/20161125172401im_/http://i.dawn.com/medium/2016/08/57bd716e898a9.jpg" alt="Keeping the communication central to the consumer"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">How marketers can design content strategies that will stay relevant for longer and also engage a wider audience. </div> </article>  </div> <div class="grid__item one-half portable--one-whole">  <article class="box story push--bottom soft-half theme equal" data-id="1141542" data-layout="story">  <div class="loz caps theme theme--feature-light push-half--bottom"><a href="/web/20161125172401/http://aurora.dawn.com/marketing/feature" alt="Feature">Feature</a></div>  <h2 data-layout="story" data-id="1141542" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20161125172401/http://aurora.dawn.com/news/1141542/how-about-having-pakistanis-market-pakistan" class="story__link">How about having Pakistanis market Pakistan?</a></h2>  <figure class="media media--left media--stretch one-half palm--one-whole push--right "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161125172401/http://aurora.dawn.com/news/1141542/how-about-having-pakistanis-market-pakistan"><img src="https://web.archive.org/web/20161125172401im_/http://i.dawn.com/medium/2016/08/57b2d810cd50d.jpg" alt="How about having Pakistanis market Pakistan?"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">The best kind of advertising is the one which gives us hope and motivation to do more rather than sit on our laurels. </div> </article>  </div> <div class="grid__item one-half portable--one-whole">  <article class="box story push--bottom soft-half theme equal" data-id="1141524" data-layout="story">  <div class="loz caps theme theme--brands-light push-half--bottom"><a href="/web/20161125172401/http://aurora.dawn.com/marketing/brands" alt="Brands">Brands</a></div>  <h2 data-layout="story" data-id="1141524" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20161125172401/http://aurora.dawn.com/news/1141524/the-magic-art-and-science-of-meshing-branded-content-into-films" class="story__link">The magic, art and science of meshing branded content into films</a></h2>  <figure class="media media--left media--stretch one-half palm--one-whole push--right "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161125172401/http://aurora.dawn.com/news/1141524/the-magic-art-and-science-of-meshing-branded-content-into-films"><img src="https://web.archive.org/web/20161125172401im_/http://i.dawn.com/medium/2016/08/57ad60ce93030.jpg" alt="The magic, art and science of meshing branded content into films"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">What brands should do to take effective advantage of Pakistan鈥檚 cinematic revival. </div> </article>  </div> <div class="grid__item one-half portable--one-whole">  <article class="box story push--bottom soft-half theme equal" data-id="1141513" data-layout="story">  <div class="loz caps theme theme--brands-light push-half--bottom"><a href="/web/20161125172401/http://aurora.dawn.com/marketing/brands" alt="Brands">Brands</a></div>  <h2 data-layout="story" data-id="1141513" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20161125172401/http://aurora.dawn.com/news/1141513/hilal-takes-a-bold-step" class="story__link">Hilal takes a Bold step</a></h2>  <figure class="media media--left media--stretch one-half palm--one-whole push--right "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161125172401/http://aurora.dawn.com/news/1141513/hilal-takes-a-bold-step"><img src="https://web.archive.org/web/20161125172401im_/http://i.dawn.com/medium/2016/07/579ab8b610b81.jpg" alt="Hilal takes a Bold step"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">The Hilal Group recently launched Bold as a premium deodorant brand to tap into the growing market potential. </div> </article>  </div> <div class="grid__item one-half portable--one-whole">  <article class="box story push--bottom soft-half theme equal" data-id="1141514" data-layout="story">  <div class="loz caps theme theme--feature-light push-half--bottom"><a href="/web/20161125172401/http://aurora.dawn.com/marketing/feature" alt="Feature">Feature</a></div>  <h2 data-layout="story" data-id="1141514" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20161125172401/http://aurora.dawn.com/news/1141514/an-urgent-question-of-transparency" class="story__link">An urgent question of transparency</a></h2>  <figure class="media media--left media--stretch one-half palm--one-whole push--right "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161125172401/http://aurora.dawn.com/news/1141514/an-urgent-question-of-transparency"><img src="https://web.archive.org/web/20161125172401im_/http://i.dawn.com/medium/2016/08/57aaf9e67b51b.jpg" alt="An urgent question of transparency"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">Why ethical content marketing is a must for brand building and creating lasting brand recall. </div> </article>  </div> </div>  <div class="push-half--ends soft-half--sides text--right"> <h3><a class=" soft-half theme--cream-light more-link size-four" href="/web/20161125172401/http://aurora.dawn.com/archive/marketing/">More Stories</a></h3> </div> </div> <div class="grid__item one-third portable--one-whole">  <section class="widget theme widget-linkedimage equal" data-type="linkedimage" data-id="539"> <div class="widget__container"> <h2 class="widget__container__title"><span>September-October</span></h2> <div class="widget__container__body"> <a href="https://web.archive.org/web/20161125172401/http://aurora.dawn.com/issue/2016/9"><img class="one-whole" src="//web.archive.org/web/20161125172401im_/http://i.dawn.com/widgets/upload-image-cb3f574bed3be08337d8baaf80adc55d.jpg" alt="September-October"/></a> <h6 class="widget__blurb text--center">Will banks pull it off?</h6> </div> </div> </section>   <section class="widget theme widget-poll " data-type="poll" data-id="524"> <div class="widget__container"> <h2 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